🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 0 (from laksa136)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa000.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://proranktracker.com/blog/ahrefs-vs-semrush/\')), getAhrefsUnparsedNoserviceFromURL(\'https://proranktracker.com/blog/ahrefs-vs-semrush/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/","crawl_time":1775525364,"first_indexed_time":1709739087,"http_code":200,"src_unparsed":"com,proranktracker!\/blog\/ahrefs-vs-semrush\/ s443","src_root_hash":"3215573224180058600","history_drop_reason":null,"meta_title":"Ahrefs vs. SEMrush: Which SEO Tool Is King?","meta_descriptions":["Ahrefs vs. SEMrush is the SEO showdown of the century. This article will help you decide if Ahrefs or SEMrush is the tool for you."],"attrs_boilerpipe_text":"Google “SEO tools.”\nGo ahead, I’ll wait.\nWhat comes up?\nIf your SERP looks anything like mine, 2 of the results at the top of the page are SEMrush and Ahrefs.\nAhrefs and SEMrush are 2 significant industry-leading SEO tools because they offer huge feature sets, accurate data, and excellent user experiences.\nBut which one is better?\nThat’s the question we’re here to answer.\nFeel free to skip to the comparison:\nWhat Should the Best SEO Tool Offer?\nAhrefs vs. SEMrush: Battle of the SEO Tools\nWhy ProRankTracker Is the Best Option for Tracking Your Ranks\nFAQ\nWhat Should the Best SEO Tool Offer?\nA robust SEO strategy is indispensable for online success.\nWhy?\nBecause\nmore than 50%\nof online traffic comes from organic search, and only about a quarter comes from paid search. Additionally, almost 97% of online content never receives any organic traffic.\nIn other words, new people cannot find your business online unless you’ve taken the necessary SEO steps to ensure its visibility!\nThe only way to navigate the complexities of search engine optimization effectively is with an SEO tool, but many people struggle to decide what tool is right for their business.\nWhat should the best SEO tool offer to truly elevate your website’s performance? \nWe’re here to help you answer that question. Let’s explore the key features that make an SEO tool exceptional.\nSite Audits\nA solid foundation for SEO success begins with a thorough site audit.\nA site audit is when a tool breaks down your entire website’s performance to tell you precisely what needs to change. \nThe best SEO tools should thoroughly analyze your website’s structure, speed, and other technical aspects, including checking the following on-page elements:\nMeta tags\nHeaders\nImages\nContent\nBroken links\nMany, many other elements\nThe tool then offers insights into how to fix any issues your site currently has.\nA site audit is CRUCIAL for developing a high-performing site that’ll rank high on the SERPs.\nBacklinks\nBacklinks are an important part of optimizing your site, but many newer website owners are also confused about them.\nEssentially, a backlink is any time another (preferably reputable) website links to one of your site’s pages. A top-tier SEO tool needs to have a robust backlink analysis feature.\nThis tool should include:\nMonitoring the quality and relevance of backlinks\nIdentifying potentially harmful links\nUnderstanding your competitors’ backlink strategies.\nWith this information, you can refine your link-building approach and strengthen your website’s authority.\nRank Tracking\nAnother under-appreciated aspect of SEO is rank tracking. Many people feel that launching their site with some SEO will be enough to land a top spot on the SERP.\nUnfortunately, that’s not the case.\nOnce you’ve started working on your SEO, you’ll need to know if your efforts are having any effect so you can adjust your strategy and improve with time.\nThat’s where rank tracking comes in.\nThe best rank-tracking tools offer:\nUp-to-date rank tracking\nHistorical data\nLocalization features\nReports\nOther specialized rank-tracking features\nTracking your ranks allows you to monitor your rankings over time, adapt your strategy accordingly, and understand how your site performs in specific locations.\nKeyword Discovery\nKeywords are the building blocks of SEO. Without a properly developed keyword strategy, your ranks will stagnate.\nA comprehensive SEO tool should make keyword research and discovery easier by providing insights into search volume, competition, and trends.\nIt should also suggest RELEVANT long-tail keywords to optimize your content for better visibility. Many tools suggest hundreds of random keywords that don’t pertain to your current SEO strategy, which does you no good.\nLook for tools that offer robust keyword research tools. These tools will help you fill holes in your keyword strategy and identify areas where your competitors are outperforming you.\nCompetitor Tracking\nOne of the most complex parts of SEO is navigating the competition you’ll inevitably have for the top spots on Google (or\nwhichever search engine\nyou’re targeting).\nUnderstanding your competitors’ strategies is crucial for staying ahead in the SEO game.\nThe best way to understand your competitors? You guessed it: a good SEO tool.\nThe best SEO tools should offer advanced competitor tracking features, such as:\nAllowing you to analyze your competitor’s keywords\nIdentify your competitor’s backlinks\nQuickly compare your ranks with your competitor’s ranks\nThese insights help you identify opportunities, refine your strategy, and beat your opponents on the SERP.\nReports\nKeeping track of your SEO performance can feel like a full-time job, taking away from the other aspects of running a business.\nThat’s where reports come in.\nYou can automatically schedule reports to be sent to you at preset times, so you only have to review the changes quickly and decide if anything needs adjusting.\nA top-notch SEO tool should offer customizable, automatable, and easy-to-understand reports.\nThese reports should summarize key metrics, include visualizations like charts and graphs, and be exportable for easy sharing.\nIf you’re running an SEO agency, you should carefully consider the reporting capabilities and limits of any tool you’re considering. Reports can make or break your client relationship, so ensure your chosen tool helps you wow your clients!\nAhrefs vs. SEMrush: Battle of the SEO Tools\nIn this section, we’ll compare SEMrush vs Ahrefs to see which tool offers more value.\nSpecifically, we’ll look at 5 different categories to determine which SEO tool is best for you:\nPros\nCons\nFeatures\nPricing\nReviews\nAhrefs\nAhrefs\nhas long been one of the most popular\nall-in-one SEO tools\n, and for good reason.\nThis popular tool offers industry-leading features and capabilities that have helped people take their pages to the top of Google for over a decade.\nLet’s talk about whether Ahrefs might be the tool for you.\nPros\nHigh-quality features cover almost anything you could need in SEO (including every feature we recommend looking for above)\nThe UX is well-designed and makes many features manageable (although many more advanced features may still be complicated for newer users).\nPlenty of resources and education available for those new to SEO\nFree Webmaster Tools\nCons\nThe HUGE feature set can be intimidating and challenging to learn for beginners.\nNew Ahrefs plans are based on a credit system that a lot of users have been outspoken about disliking because the credits can be used up fast.\nIt can be cost-prohibitive for smaller businesses.\nNo free trial of the full program!\nFeatures\nFor many people, Ahrefs is the best SEO tool on the market. Its extensive features allow its users to accomplish almost any SEO task.\nAhref’s core SEO tools include the following:\nBacklink tools\nRank tracking\nKeyword explorer\nSite audit (for technical SEO)\nMost of the core information you’ll be interested in will be summarized in the Ahrefs dashboard. The dashboard gives users an incredibly detailed look at many important data points:\nKeyword movements\nBacklinks\nSite health\nOrganic traffic\nUsers can then use specific tools to dive into these areas more in-depth.\nAnother key feature is the Site Explorer, which allows users to check on the backlink and keyword profiles of ANY site (including their competitors).\nUsing the Site Explorer is one of the best ways to stay up-to-date on your competitors’ strategies and stay one step ahead of them.\nOf course, Ahrefs has many other SEO features. I highly recommend signing up for Ahref’s\nWebmaster Tools\nfor free before committing to pay for the tool to see if you like its setup.\nPricing\nPricing is where Ahrefs seems less appealing to many people.\nYou get a limited number of credits every month for some of Ahrefs’ features, meaning you can’t use every tool an unlimited amount of times.\nIf you pay monthly, Ahrefs starts at $99\/month and goes up to $399\/month (not including enterprise plans). Yearly plans are discounted by 2 months of cost.\nHowever, those considering Ahrefs should remember that only some of its plans come with all its features! Review the\npricing plans\nto see if the plan that meets your budget offers the necessary tools.\nReviews\nAhrefs has an\naverage of 4.5 stars\n, meaning that most of its customers are happy with the tool.\nSome of the most common comments from happy customers refer to the accuracy, the wide variety of features, and the backlink tracking tool.\nSome of the more critical comments mention that the design can be clunky and that the price is higher than many wish it were.\nSEMrush\nSEMrush\nis another full-featured SEO tool that has been a giant in the industry since its launch in 2008.\nSEMrush also has a massive following and has helped many of its customers attain SEO success over the years.\nBut is it the right SEO tool for you?\nLet’s take a look!\nPros\nOffers a full suite of SEO tools\nCovers all of the needs you might have for SEO\nIncludes marketing, social media, and content creation tools in addition to its SEO features\nFree trial available\nCons\nThe extensive feature set carries a premium price tag that won’t fit many smaller businesses’ budgets.\nThe number of features may be overwhelming for someone just trying to get started in SEO.\nFeatures\nSEMrush offers social media, marketing, and content creation features. We won’t discuss those tools here since we’re mainly focused on SEO.\nSEMrush’s core SEO features include the following:\nKeyword research\nCompetitor analysis\nRank tracking\nBacklink tools\nLocal SEO\nTechnical SEO\nOne of the best features SEMrush offers is its suite of keyword tools, which includes several tools designed specifically to make keyword research easier and faster.\nUsing these tools, you can find new keywords that match your current keyword profile, manage your current keywords, and discover gaps in your strategy to help you target strategic keywords.\nBacklinks are hard to understand, but SEMrush offers multiple tools to help simplify them and help you build an excellent backlink profile.\nThese tools can help you identify low-quality backlinks and disavow them, launch backlink campaigns, and keep track of all your current backlinks.\nAgain, SEMrush offers too many SEO features to cover in one article. However, SEMrush does provide a\nfree trial\n, which I recommend signing up for to see if SEMrush offers what you need.\nPricing\nMany people’s problem with SEMrush is that it doesn’t fit in their budget. The tools it offers are great, but many people don’t have room in their budget to pay the premium price.\nSEMrush starts at $129.95\/month and goes up to $499.95\/month. Discounts are available if you pay for an entire year upfront.\nReviews\nSEMrush has an\naverage rating of 4.5 stars\n(identical to Ahrefs!). The most common positive comments are about the number and quality of the available features. Most people don’t even use all the features of SEMrush because it’s such a feature-packed tool.\nThose with more critical comments often mention the price and the difficulty of learning such a massive and complex tool.\nWhy ProRankTracker Is the Best Option for Tracking Your Ranks\nYou probably need an all-in-one SEO tool like Ahrefs or SEMrush, but if you’re looking for rank tracking features, Ahrefs and SEMrush get expensive\n. \nProRankTracker\nis a highly specialized\nrank tracking tool (that’s much more affordable for rank tracking)\n, meaning it goes into depth on rank tracking and does it better than anyone else. Instead of trying to be a jack of all trades, it becomes a master of one.\nLet’s talk about why ProRankTracker might be the right tool for your rank tracking needs.\nPros\nHighly specialized rank tracking features like localization, historical data, and helpful charts and graphs.\nUnlimited reports on ANY plan\nEvery plan comes with daily rank updates\n100% accurate rank tracking\nLow cost\nFull-featured free trial available\nCons\nIf you need a full suite of SEO tools, try one of the tools above. ProRankTracker is focused on tracking ranks as well as possible, so it doesn’t offer those other features.\nFeatures\nProRankTracker offers some of the most\nadvanced rank tracking\nfeatures in the industry.\nOne of my favorite features is the ability to look at unlimited\nfull SERPs\nto track the movements of every listing for the keywords you’re targeting. This rank tracking feature makes it easy to see who’s making moves. Then, you can take that information to determine your future strategy.\nAnother popular feature is the ability to generate UNLIMITED reports on any ProRankTracker plan (even the smallest plans!).\nIf you’re an agency\n, the value of this feature is impossible to overstate. You never have to worry about exceeding your reporting limit.\nProRankTracker comes with more than\n20 types of reports and notifications\n, so you can quickly generate the exact report you need. You can then schedule these reports automatically for you or your clients on a recurring schedule.\nProRankTracker also offers the Rankings Discovery and Keyword Suggestions tools if you need to develop your keyword strategy.\nRankings Discovery allows you to discover keywords that you ALREADY rank for with the click of a button. You can then invest some time into boosting these keywords to higher positions–but much less effort than developing a brand new keyword.\nKeyword Suggestions takes the keywords you already target and suggests hundreds of new ones based on your current strategy. Here, you can find high-value, long-tail keywords that generate more results than generic keywords suggested by some other tools.\nPricing\nFortunately, ProRankTracker’s pricetag is much easier for most businesses (of any size) to swallow.\nProRankTracker starts at just $49\/month (or $39\/month paid annually) for 500 tracked keywords! That’s more than 50% off the SAME number of keywords compared to SEMrush and almost 50% off compared to Ahrefs (which offers 750 terms for $99\/month)!\nAdditionally, ProRankTracker offers a\n14-day free trial\nwith ALL premium features enabled. Sign up for the free trial to see how much ProRankTracker can help your business succeed online!\nReviews\nProRankTracker has received an\naverage rating of 4.5 stars\n. The most common positive comments center around accuracy, ease of use, and affordability. Many users also mention the depth of the rank-tracking tool suite.\nMore negative reviews mention difficulties learning the ProRankTracker user interface. However, notice in the screenshot below that this comment was posted in 2022 – this was the most recent review I could find below 4.5 stars!\nIn addition, the ProRankTracker team has since launched an overhaul of the UX, which has made the tool much easier to learn and use.\nFAQ\nIs Ahrefs or SEMrush more accurate?\nWhen it comes to tracking your ranks, SEMrush is more accurate because it updates its data more frequently. For reference, Ahrefs updates its ranks weekly for users on the basic plan, whereas SEMrush reports that they update their ranks every 24-48 hours.\nWhat is the difference between Ahrefs and SEMrush?\nAhrefs and SEMrush are excellent all-in-one SEO tools, but they aren’t identical. SEMrush offers social media and marketing features that Ahrefs doesn’t provide. That’s why SEMrush is the more popular choice. However, it has a significantly higher price tag to accompany the additional features.\nIs SEMrush the best SEO tool?\nThe best SEO tool depends on your needs. Many people love SEMrush and swear that it’s the best tool on the market. Others say the same thing about Ahrefs. Ultimately, only you can decide what’s best for your business – try out the free tools offered by both and see what you like best.\nConclusion\nSo, who wins?\nIf budget isn’t a concern, SEMrush is the more comprehensive and accurate SEO tool that’ll meet almost any business’s needs.\nHowever, most businesses have a limited budget and need the most powerful features with a lower price tag. \nIn that case, I recommend trying ProRankTracker, which offers some of the highest-value SEO tools without the accompanying high price.\nWhatever your needs, try all 3 tools and use your experience to help you decide which one is right for you.\nGood luck!","attrs_markdown":"![](https:\/\/www.facebook.com\/tr?id=585698388582654&ev=PageView&noscript=1)\n\n[![ProRankTracker Blog](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/11\/prt-blog-1-1.png)](https:\/\/proranktracker.com\/blog\/)\n\n- [Home](https:\/\/proranktracker.com\/)\n- [AI Rank Tracker](https:\/\/proranktracker.com\/ai-rank-tracker)\n- [SEO Rank Tracker]()\n  - [Features](https:\/\/proranktracker.com\/features)\n  - [What Can I Track?](https:\/\/proranktracker.com\/tracker)\n  - [Reporting](https:\/\/proranktracker.com\/sample_reports)\n  - [Benefits](https:\/\/proranktracker.com\/solutions)\n  - [Mobile Apps](https:\/\/proranktracker.com\/mobile-apps)\n  - [Get Started](https:\/\/proranktracker.com\/plans_and_pricing)\n- [Testimonials](https:\/\/proranktracker.com\/testimonials)\n- [Plans & Pricing](https:\/\/proranktracker.com\/plans_and_pricing)\n- [Book a Demo](https:\/\/proranktracker.com\/book-a-demo)\n- [Sign Up](https:\/\/proranktracker.com\/plans_and_pricing)\n- [**Menu** Menu](https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/)\n\n[![ahrefs vs semrush](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-vs-semrush-845x321.jpeg)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-vs-semrush-1030x391.jpeg \"ahrefs vs semrush\")\n\n# Ahrefs vs. SEMrush: Which SEO Tool Is King?\nMarch 6, 2024\n\n\/in [Articles](https:\/\/proranktracker.com\/blog\/prt\/articles\/)\/by [Jacob Statler](https:\/\/proranktracker.com\/blog\/author\/jacob\/ \"Posts by Jacob Statler\")\n\nGoogle “SEO tools.”\n\nGo ahead, I’ll wait.\n\nWhat comes up?\n\nIf your SERP looks anything like mine, 2 of the results at the top of the page are SEMrush and Ahrefs.\n\nAhrefs and SEMrush are 2 significant industry-leading SEO tools because they offer huge feature sets, accurate data, and excellent user experiences.\n\nBut which one is better?\n\nThat’s the question we’re here to answer.\n\nFeel free to skip to the comparison:\n\n- [What Should the Best SEO Tool Offer?](https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/#what-should-best-seo-tool-offer)\n- [Ahrefs vs. SEMrush: Battle of the SEO Tools](https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/#ahrefs-vs-semrush)\n- [Why ProRankTracker Is the Best Option for Tracking Your Ranks](https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/#why-proranktracker-is-best-for-tracking-ranks)\n- [FAQ](https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/#faq)\n## **What Should the Best SEO Tool Offer?**\nA robust SEO strategy is indispensable for online success.\n\nWhy?\n\nBecause [more than 50%](https:\/\/www.highervisibility.com\/seo\/learn\/organic-vs-paid-search-statistics\/#:~:text=Arguments%20for%20organic%20search&text=53.3%25%20of%20all%20web%20traffic,than%20all%20other%20channels%20combined.) of online traffic comes from organic search, and only about a quarter comes from paid search. Additionally, almost 97% of online content never receives any organic traffic.\n\n[![Statistics](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/Statistics-1030x411.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/Statistics.png)\n\nIn other words, new people cannot find your business online unless you’ve taken the necessary SEO steps to ensure its visibility\\!\n\nThe only way to navigate the complexities of search engine optimization effectively is with an SEO tool, but many people struggle to decide what tool is right for their business.\n\nWhat should the best SEO tool offer to truly elevate your website’s performance?\n\nWe’re here to help you answer that question. Let’s explore the key features that make an SEO tool exceptional.\n\n### **Site Audits**\nA solid foundation for SEO success begins with a thorough site audit.\n\nA site audit is when a tool breaks down your entire website’s performance to tell you precisely what needs to change.\n\nThe best SEO tools should thoroughly analyze your website’s structure, speed, and other technical aspects, including checking the following on-page elements:\n\n- Meta tags\n- Headers\n- Images\n- Content\n- Broken links\n- Many, many other elements\n\nThe tool then offers insights into how to fix any issues your site currently has.\n\nA site audit is CRUCIAL for developing a high-performing site that’ll rank high on the SERPs.\n\n### **Backlinks**\nBacklinks are an important part of optimizing your site, but many newer website owners are also confused about them.\n\nEssentially, a backlink is any time another (preferably reputable) website links to one of your site’s pages. A top-tier SEO tool needs to have a robust backlink analysis feature.\n\nThis tool should include:\n\n- Monitoring the quality and relevance of backlinks\n- Identifying potentially harmful links\n- Understanding your competitors’ backlink strategies.\n\nWith this information, you can refine your link-building approach and strengthen your website’s authority.\n\n### **Rank Tracking**\nAnother under-appreciated aspect of SEO is rank tracking. Many people feel that launching their site with some SEO will be enough to land a top spot on the SERP.\n\nUnfortunately, that’s not the case.\n\nOnce you’ve started working on your SEO, you’ll need to know if your efforts are having any effect so you can adjust your strategy and improve with time.\n\nThat’s where rank tracking comes in.\n\nThe best rank-tracking tools offer:\n\n- Up-to-date rank tracking\n- Historical data\n- Localization features\n- Reports\n- Other specialized rank-tracking features\n\nTracking your ranks allows you to monitor your rankings over time, adapt your strategy accordingly, and understand how your site performs in specific locations.\n\n### **Keyword Discovery**\nKeywords are the building blocks of SEO. Without a properly developed keyword strategy, your ranks will stagnate.\n\nA comprehensive SEO tool should make keyword research and discovery easier by providing insights into search volume, competition, and trends.\n\nIt should also suggest RELEVANT long-tail keywords to optimize your content for better visibility. Many tools suggest hundreds of random keywords that don’t pertain to your current SEO strategy, which does you no good.\n\nLook for tools that offer robust keyword research tools. These tools will help you fill holes in your keyword strategy and identify areas where your competitors are outperforming you.\n\n### **Competitor Tracking**\nOne of the most complex parts of SEO is navigating the competition you’ll inevitably have for the top spots on Google (or [whichever search engine](https:\/\/proranktracker.com\/blog\/best-yahoo-seo-tool-you-need-to-check-out-now\/) you’re targeting).\n\nUnderstanding your competitors’ strategies is crucial for staying ahead in the SEO game.\n\nThe best way to understand your competitors? You guessed it: a good SEO tool.\n\nThe best SEO tools should offer advanced competitor tracking features, such as:\n\n- Allowing you to analyze your competitor’s keywords\n- Identify your competitor’s backlinks\n- Quickly compare your ranks with your competitor’s ranks\n\nThese insights help you identify opportunities, refine your strategy, and beat your opponents on the SERP.\n\n### **Reports**\nKeeping track of your SEO performance can feel like a full-time job, taking away from the other aspects of running a business.\n\nThat’s where reports come in.\n\nYou can automatically schedule reports to be sent to you at preset times, so you only have to review the changes quickly and decide if anything needs adjusting.\n\nA top-notch SEO tool should offer customizable, automatable, and easy-to-understand reports.\n\nThese reports should summarize key metrics, include visualizations like charts and graphs, and be exportable for easy sharing.\n\nIf you’re running an SEO agency, you should carefully consider the reporting capabilities and limits of any tool you’re considering. Reports can make or break your client relationship, so ensure your chosen tool helps you wow your clients\\!\n\n## **Ahrefs vs. SEMrush: Battle of the SEO Tools**\nIn this section, we’ll compare SEMrush vs Ahrefs to see which tool offers more value.\n\nSpecifically, we’ll look at 5 different categories to determine which SEO tool is best for you:\n\n- Pros\n- Cons\n- Features\n- Pricing\n- Reviews\n### **Ahrefs**\n[Ahrefs](https:\/\/ahrefs.com\/) has long been one of the most popular [all-in-one SEO tools](https:\/\/proranktracker.com\/blog\/all-in-one-seo-tools\/), and for good reason.\n\nThis popular tool offers industry-leading features and capabilities that have helped people take their pages to the top of Google for over a decade.\n\nLet’s talk about whether Ahrefs might be the tool for you.\n\n#### **Pros**\n- High-quality features cover almost anything you could need in SEO (including every feature we recommend looking for above)\n- The UX is well-designed and makes many features manageable (although many more advanced features may still be complicated for newer users).\n- Plenty of resources and education available for those new to SEO\n- Free Webmaster Tools\n#### **Cons**\n- The HUGE feature set can be intimidating and challenging to learn for beginners.\n- New Ahrefs plans are based on a credit system that a lot of users have been outspoken about disliking because the credits can be used up fast.\n- It can be cost-prohibitive for smaller businesses.\n- No free trial of the full program\\!\n#### **Features**\nFor many people, Ahrefs is the best SEO tool on the market. Its extensive features allow its users to accomplish almost any SEO task.\n\nAhref’s core SEO tools include the following:\n\n- Backlink tools\n- Rank tracking\n- Keyword explorer\n- Site audit (for technical SEO)\n\nMost of the core information you’ll be interested in will be summarized in the Ahrefs dashboard. The dashboard gives users an incredibly detailed look at many important data points:\n\n- Keyword movements\n- Backlinks\n- Site health\n- Organic traffic\n\n[![Ahrefs](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image5-1030x484.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image5.png)\n\nUsers can then use specific tools to dive into these areas more in-depth.\n\nAnother key feature is the Site Explorer, which allows users to check on the backlink and keyword profiles of ANY site (including their competitors).\n\n[![Site Explorer](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image7-1030x624.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image7.png)\n\nUsing the Site Explorer is one of the best ways to stay up-to-date on your competitors’ strategies and stay one step ahead of them.\n\nOf course, Ahrefs has many other SEO features. I highly recommend signing up for Ahref’s [Webmaster Tools](https:\/\/ahrefs.com\/webmaster-tools) for free before committing to pay for the tool to see if you like its setup.\n\n#### **Pricing**\nPricing is where Ahrefs seems less appealing to many people.\n\nYou get a limited number of credits every month for some of Ahrefs’ features, meaning you can’t use every tool an unlimited amount of times.\n\nIf you pay monthly, Ahrefs starts at \\$99\/month and goes up to \\$399\/month (not including enterprise plans). Yearly plans are discounted by 2 months of cost.\n\n[![Ahrefs Pricing](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image17-1030x634.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image17.png)\n\nHowever, those considering Ahrefs should remember that only some of its plans come with all its features! Review the [pricing plans](https:\/\/ahrefs.com\/pricing) to see if the plan that meets your budget offers the necessary tools.\n\n#### **Reviews**\nAhrefs has an [average of 4.5 stars](https:\/\/www.g2.com\/products\/ahrefs\/reviews), meaning that most of its customers are happy with the tool.\n\nSome of the most common comments from happy customers refer to the accuracy, the wide variety of features, and the backlink tracking tool.\n\n[![Ahrefs Review 1](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image6-1030x499.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image6.png)\n\nSome of the more critical comments mention that the design can be clunky and that the price is higher than many wish it were.\n\n[![Ahrefs Review 2](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image13-1030x479.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image13.png)\n\n### **SEMrush**\n[SEMrush](https:\/\/www.semrush.com\/) is another full-featured SEO tool that has been a giant in the industry since its launch in 2008.\n\nSEMrush also has a massive following and has helped many of its customers attain SEO success over the years.\n\nBut is it the right SEO tool for you?\n\nLet’s take a look\\!\n\n#### **Pros**\n- Offers a full suite of SEO tools\n- Covers all of the needs you might have for SEO\n- Includes marketing, social media, and content creation tools in addition to its SEO features\n- Free trial available\n#### **Cons**\n- The extensive feature set carries a premium price tag that won’t fit many smaller businesses’ budgets.\n- The number of features may be overwhelming for someone just trying to get started in SEO.\n#### **Features**\nSEMrush offers social media, marketing, and content creation features. We won’t discuss those tools here since we’re mainly focused on SEO.\n\nSEMrush’s core SEO features include the following:\n\n- Keyword research\n- Competitor analysis\n- Rank tracking\n- Backlink tools\n- Local SEO\n- Technical SEO\n\nOne of the best features SEMrush offers is its suite of keyword tools, which includes several tools designed specifically to make keyword research easier and faster.\n\n[![Features SEMrush ](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image8-1030x649.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image8.png)\n\nUsing these tools, you can find new keywords that match your current keyword profile, manage your current keywords, and discover gaps in your strategy to help you target strategic keywords.\n\nBacklinks are hard to understand, but SEMrush offers multiple tools to help simplify them and help you build an excellent backlink profile.\n\nThese tools can help you identify low-quality backlinks and disavow them, launch backlink campaigns, and keep track of all your current backlinks.\n\n[![SEMrush backlinks](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image4-1030x568.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image4.png)\n\nAgain, SEMrush offers too many SEO features to cover in one article. However, SEMrush does provide a [free trial](https:\/\/www.semrush.com\/pricing\/), which I recommend signing up for to see if SEMrush offers what you need.\n\n#### **Pricing**\nMany people’s problem with SEMrush is that it doesn’t fit in their budget. The tools it offers are great, but many people don’t have room in their budget to pay the premium price.\n\nSEMrush starts at \\$129.95\/month and goes up to \\$499.95\/month. Discounts are available if you pay for an entire year upfront.\n\n[![SEMrush pricing](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image15-1030x531.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image15.png)\n\n#### **Reviews**\nSEMrush has an [average rating of 4.5 stars](https:\/\/www.g2.com\/products\/semrush\/reviews) (identical to Ahrefs!). The most common positive comments are about the number and quality of the available features. Most people don’t even use all the features of SEMrush because it’s such a feature-packed tool.\n\n[![SEMrush review](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image9-1030x488.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image9.png)\n\nThose with more critical comments often mention the price and the difficulty of learning such a massive and complex tool.\n\n[![SEMrush review 2](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image11-1030x516.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image11.png)\n\n## **Why ProRankTracker Is the Best Option for Tracking Your Ranks**\nYou probably need an all-in-one SEO tool like Ahrefs or SEMrush, but if you’re looking for rank tracking features, Ahrefs and SEMrush get expensive.\n\n[ProRankTracker](https:\/\/proranktracker.com\/) is a highly specialized [rank tracking tool (that’s much more affordable for rank tracking)](https:\/\/proranktracker.com\/blog\/what-is-rank-tracking\/), meaning it goes into depth on rank tracking and does it better than anyone else. Instead of trying to be a jack of all trades, it becomes a master of one.\n\nLet’s talk about why ProRankTracker might be the right tool for your rank tracking needs.\n\n### **Pros**\n- Highly specialized rank tracking features like localization, historical data, and helpful charts and graphs.\n- Unlimited reports on ANY plan\n- Every plan comes with daily rank updates\n- 100% accurate rank tracking\n- [Low cost](https:\/\/proranktracker.com\/blog\/the-3-most-and-actually-the-only-affordable-rank-tracking-plans-for-beginners-and-small-businesses\/)\n- Full-featured free trial available\n### **Cons**\n- If you need a full suite of SEO tools, try one of the tools above. ProRankTracker is focused on tracking ranks as well as possible, so it doesn’t offer those other features.\n### **Features**\nProRankTracker offers some of the most [advanced rank tracking](https:\/\/proranktracker.com\/blog\/advanced-rank-tracking\/) features in the industry.\n\nOne of my favorite features is the ability to look at unlimited [full SERPs](https:\/\/proranktracker.com\/blog\/seos-life-monitor-why-you-absolutely-must-know-about-your-serp-trackers-rank-update-frequency\/) to track the movements of every listing for the keywords you’re targeting. This rank tracking feature makes it easy to see who’s making moves. Then, you can take that information to determine your future strategy.\n\n[![Features ProRankTracker](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image12-1030x475.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image12.png)\n\nAnother popular feature is the ability to generate UNLIMITED reports on any ProRankTracker plan (even the smallest plans!). [If you’re an agency](https:\/\/proranktracker.com\/blog\/agency-rank-tracking\/), the value of this feature is impossible to overstate. You never have to worry about exceeding your reporting limit.\n\nProRankTracker comes with more than [20 types of reports and notifications](https:\/\/proranktracker.com\/blog\/the-18-types-of-seo-ranking-reports\/), so you can quickly generate the exact report you need. You can then schedule these reports automatically for you or your clients on a recurring schedule.\n\n[![ProRankTracker reports](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image3-1030x512.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image3.png)\n\nProRankTracker also offers the Rankings Discovery and Keyword Suggestions tools if you need to develop your keyword strategy.\n\nRankings Discovery allows you to discover keywords that you ALREADY rank for with the click of a button. You can then invest some time into boosting these keywords to higher positions–but much less effort than developing a brand new keyword.\n\n[![ProRankTracker Rankings Discovery](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image16-1030x469.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image16.png)\n\nKeyword Suggestions takes the keywords you already target and suggests hundreds of new ones based on your current strategy. Here, you can find high-value, long-tail keywords that generate more results than generic keywords suggested by some other tools.\n\n[![ProRankTracker Keyword Suggestions](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image1-1030x470.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image1.png)\n\n### **Pricing**\nFortunately, ProRankTracker’s pricetag is much easier for most businesses (of any size) to swallow.\n\nProRankTracker starts at just \\$49\/month (or \\$39\/month paid annually) for 500 tracked keywords! That’s more than 50% off the SAME number of keywords compared to SEMrush and almost 50% off compared to Ahrefs (which offers 750 terms for \\$99\/month)\\!\n\n[![ProRankTracker pricing](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image2-1030x469.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image2.png)\n\nAdditionally, ProRankTracker offers a [14-day free trial](https:\/\/proranktracker.com\/plans_and_pricing) with ALL premium features enabled. Sign up for the free trial to see how much ProRankTracker can help your business succeed online\\!\n\n### **Reviews**\nProRankTracker has received an [average rating of 4.5 stars](https:\/\/www.g2.com\/products\/proranktracker\/reviews). The most common positive comments center around accuracy, ease of use, and affordability. Many users also mention the depth of the rank-tracking tool suite.\n\n[![Reviews ProRankTracker](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image10-1030x493.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image10.png)\n\nMore negative reviews mention difficulties learning the ProRankTracker user interface. However, notice in the screenshot below that this comment was posted in 2022 – this was the most recent review I could find below 4.5 stars\\!\n\n[![Reviews ProRankTracker 2](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image14-1030x551.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image14.png)\n\nIn addition, the ProRankTracker team has since launched an overhaul of the UX, which has made the tool much easier to learn and use.\n\n## **FAQ**\n### **Is Ahrefs or SEMrush more accurate?**\nWhen it comes to tracking your ranks, SEMrush is more accurate because it updates its data more frequently. For reference, Ahrefs updates its ranks weekly for users on the basic plan, whereas SEMrush reports that they update their ranks every 24-48 hours.\n\n### **What is the difference between Ahrefs and SEMrush?**\nAhrefs and SEMrush are excellent all-in-one SEO tools, but they aren’t identical. SEMrush offers social media and marketing features that Ahrefs doesn’t provide. That’s why SEMrush is the more popular choice. However, it has a significantly higher price tag to accompany the additional features.\n\n### **Is SEMrush the best SEO tool?**\nThe best SEO tool depends on your needs. Many people love SEMrush and swear that it’s the best tool on the market. Others say the same thing about Ahrefs. Ultimately, only you can decide what’s best for your business – try out the free tools offered by both and see what you like best.\n\n## **Conclusion**\nSo, who wins?\n\nIf budget isn’t a concern, SEMrush is the more comprehensive and accurate SEO tool that’ll meet almost any business’s needs.\n\nHowever, most businesses have a limited budget and need the most powerful features with a lower price tag.\n\nIn that case, I recommend trying ProRankTracker, which offers some of the highest-value SEO tools without the accompanying high price.\n\nWhatever your needs, try all 3 tools and use your experience to help you decide which one is right for you.\n\nGood luck\\!\n\n**Tags:** [ahrefs](https:\/\/proranktracker.com\/blog\/tag\/ahrefs\/), [ahrefs vs semrush](https:\/\/proranktracker.com\/blog\/tag\/ahrefs-vs-semrush\/), [all in one seo tools](https:\/\/proranktracker.com\/blog\/tag\/all-in-one-seo-tools\/), [Rank tracker](https:\/\/proranktracker.com\/blog\/tag\/rank-tracker\/), [semrush](https:\/\/proranktracker.com\/blog\/tag\/semrush\/), [seo tools](https:\/\/proranktracker.com\/blog\/tag\/seo-tools\/)\n\n##### Share this entry\n- [Share on Facebook](https:\/\/www.facebook.com\/sharer.php?u=https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/&t=Ahrefs%20vs.%20SEMrush%3A%20Which%20SEO%20Tool%20Is%20King%3F)\n- [Share on Twitter](https:\/\/twitter.com\/share?text=Ahrefs%20vs.%20SEMrush%3A%20Which%20SEO%20Tool%20Is%20King%3F&url=https:\/\/proranktracker.com\/blog\/?p=8536)\n- [Share on LinkedIn](https:\/\/linkedin.com\/shareArticle?mini=true&title=Ahrefs%20vs.%20SEMrush%3A%20Which%20SEO%20Tool%20Is%20King%3F&url=https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/)\n- [Share on Reddit](https:\/\/reddit.com\/submit?url=https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/&title=Ahrefs%20vs.%20SEMrush%3A%20Which%20SEO%20Tool%20Is%20King%3F)\n- [Share by Mail](mailto:?subject=Ahrefs%20vs.%20SEMrush%3A%20Which%20SEO%20Tool%20Is%20King%3F&body=https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/)\n\nhttps:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-vs-semrush.jpeg 963 2535   Jacob Statler  https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/11\/prt-blog-1-1.png  Jacob Statler2024-03-06 14:46:052024-11-04 18:54:35Ahrefs vs. SEMrush: Which SEO Tool Is King?\n\n##### You might also like\n[![Automated rank tracker](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/07\/Automated-rank-tracker-180x180.jpeg) **How to Set Up an Automated Rank Tracker in 9 Steps**](https:\/\/proranktracker.com\/blog\/automated-rank-tracker\/ \"How to Set Up an Automated Rank Tracker in 9 Steps\")\n\n[![How to Show Up in ChatGPT Results and Get More Site Views](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/02\/image12-180x180.png) **How to Show Up in ChatGPT Results Reliably**](https:\/\/proranktracker.com\/blog\/how-to-show-up-in-chatgpt-results\/ \"How to Show Up in ChatGPT Results Reliably\")\n\n[![check website ranking](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/check-website-ranking-180x180.jpeg) **How to Check Your Website Ranking (and Improve It) Fast**](https:\/\/proranktracker.com\/blog\/check-website-ranking\/ \"How to Check Your Website Ranking (and Improve It) Fast\")\n\n[![Instant Rank Checker What Page Am I on Google](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/12\/Instant-Rank-Checker-What-Page-Am-I-on-Google-180x180.jpeg) **Instant Rank Checker: What Page Am I on Google?**](https:\/\/proranktracker.com\/blog\/instant-rank-checker\/ \"Instant Rank Checker: What Page Am I on Google?\")\n\n[![cover rank tracker report template 2](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/cover_rank-tracker-report-template-2-180x180.jpg) **How to Use a Rank Tracker Report Template**](https:\/\/proranktracker.com\/blog\/rank-tracker-report-template\/ \"How to Use a Rank Tracker Report Template\")\n\n[![video rank tracking](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/05\/video-rank-tracking-180x180.png) **Video Rank Tracker: How to Check Your Video Ranks on Google**](https:\/\/proranktracker.com\/blog\/video-rank-tracking\/ \"Video Rank Tracker: How to Check Your Video Ranks on Google\")\n\n[![Google Ranking Suddenly Dropped? Take These Steps NOW\\!](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/cover-google-ranking-suddenly-dropped-1-180x180.png) **Google Ranking Suddenly Dropped? Take These Steps NOW\\!**](https:\/\/proranktracker.com\/blog\/google-ranking-suddenly-dropped\/ \"Google Ranking Suddenly Dropped? Take These Steps NOW!\")\n\n[![Best SEO Software](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/Best-SEO-Software-180x180.jpeg) **11 Best SEO Software for Agencies to Wow & Manage Clients**](https:\/\/proranktracker.com\/blog\/best-seo-software-for-agencies\/ \"11 Best SEO Software for Agencies to Wow & Manage Clients\")\n\n### Welcome to\n# Pro Rank Tracker Blog\nPro Rank Tracker is a specialized SEO and GEO (AI) rank tracking and reporting platform for agencies and professionals\n\n### Sections\n- [Announcements](https:\/\/proranktracker.com\/blog\/prt\/announcement\/)\n- [Articles](https:\/\/proranktracker.com\/blog\/prt\/articles\/)\n### Search the blog\n### Tags\n[ai](https:\/\/proranktracker.com\/blog\/tag\/ai\/) [AI overviews](https:\/\/proranktracker.com\/blog\/tag\/ai-overviews\/) [AI seo](https:\/\/proranktracker.com\/blog\/tag\/ai-seo\/) [best rank tracker](https:\/\/proranktracker.com\/blog\/tag\/best-rank-tracker\/) 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label](https:\/\/proranktracker.com\/blog\/tag\/white-label\/)\n\n### Archives\n- [March 2026](https:\/\/proranktracker.com\/blog\/2026\/03\/)\n- [February 2026](https:\/\/proranktracker.com\/blog\/2026\/02\/)\n- [January 2026](https:\/\/proranktracker.com\/blog\/2026\/01\/)\n- [October 2025](https:\/\/proranktracker.com\/blog\/2025\/10\/)\n- [September 2025](https:\/\/proranktracker.com\/blog\/2025\/09\/)\n- [August 2025](https:\/\/proranktracker.com\/blog\/2025\/08\/)\n- [July 2025](https:\/\/proranktracker.com\/blog\/2025\/07\/)\n- [June 2025](https:\/\/proranktracker.com\/blog\/2025\/06\/)\n- [May 2025](https:\/\/proranktracker.com\/blog\/2025\/05\/)\n- [April 2025](https:\/\/proranktracker.com\/blog\/2025\/04\/)\n- [March 2025](https:\/\/proranktracker.com\/blog\/2025\/03\/)\n- [February 2025](https:\/\/proranktracker.com\/blog\/2025\/02\/)\n- [January 2025](https:\/\/proranktracker.com\/blog\/2025\/01\/)\n- [December 2024](https:\/\/proranktracker.com\/blog\/2024\/12\/)\n- [November 2024](https:\/\/proranktracker.com\/blog\/2024\/11\/)\n- [October 2024](https:\/\/proranktracker.com\/blog\/2024\/10\/)\n- [September 2024](https:\/\/proranktracker.com\/blog\/2024\/09\/)\n- [August 2024](https:\/\/proranktracker.com\/blog\/2024\/08\/)\n- [July 2024](https:\/\/proranktracker.com\/blog\/2024\/07\/)\n- [June 2024](https:\/\/proranktracker.com\/blog\/2024\/06\/)\n- [May 2024](https:\/\/proranktracker.com\/blog\/2024\/05\/)\n- [April 2024](https:\/\/proranktracker.com\/blog\/2024\/04\/)\n- [March 2024](https:\/\/proranktracker.com\/blog\/2024\/03\/)\n- [February 2024](https:\/\/proranktracker.com\/blog\/2024\/02\/)\n- [January 2024](https:\/\/proranktracker.com\/blog\/2024\/01\/)\n- [December 2023](https:\/\/proranktracker.com\/blog\/2023\/12\/)\n- [November 2023](https:\/\/proranktracker.com\/blog\/2023\/11\/)\n- [October 2023](https:\/\/proranktracker.com\/blog\/2023\/10\/)\n- [September 2023](https:\/\/proranktracker.com\/blog\/2023\/09\/)\n- [August 2023](https:\/\/proranktracker.com\/blog\/2023\/08\/)\n- [July 2023](https:\/\/proranktracker.com\/blog\/2023\/07\/)\n- [June 2023](https:\/\/proranktracker.com\/blog\/2023\/06\/)\n- [May 2023](https:\/\/proranktracker.com\/blog\/2023\/05\/)\n- [April 2023](https:\/\/proranktracker.com\/blog\/2023\/04\/)\n- [March 2023](https:\/\/proranktracker.com\/blog\/2023\/03\/)\n- [February 2023](https:\/\/proranktracker.com\/blog\/2023\/02\/)\n- [January 2023](https:\/\/proranktracker.com\/blog\/2023\/01\/)\n- [December 2022](https:\/\/proranktracker.com\/blog\/2022\/12\/)\n- [November 2022](https:\/\/proranktracker.com\/blog\/2022\/11\/)\n- [October 2022](https:\/\/proranktracker.com\/blog\/2022\/10\/)\n- [September 2022](https:\/\/proranktracker.com\/blog\/2022\/09\/)\n- [August 2022](https:\/\/proranktracker.com\/blog\/2022\/08\/)\n- [July 2022](https:\/\/proranktracker.com\/blog\/2022\/07\/)\n- [June 2022](https:\/\/proranktracker.com\/blog\/2022\/06\/)\n- [May 2022](https:\/\/proranktracker.com\/blog\/2022\/05\/)\n- [April 2022](https:\/\/proranktracker.com\/blog\/2022\/04\/)\n- [March 2022](https:\/\/proranktracker.com\/blog\/2022\/03\/)\n- [February 2022](https:\/\/proranktracker.com\/blog\/2022\/02\/)\n- [January 2022](https:\/\/proranktracker.com\/blog\/2022\/01\/)\n- [December 2021](https:\/\/proranktracker.com\/blog\/2021\/12\/)\n- [November 2021](https:\/\/proranktracker.com\/blog\/2021\/11\/)\n- [October 2021](https:\/\/proranktracker.com\/blog\/2021\/10\/)\n- [August 2021](https:\/\/proranktracker.com\/blog\/2021\/08\/)\n- [July 2021](https:\/\/proranktracker.com\/blog\/2021\/07\/)\n- [June 2021](https:\/\/proranktracker.com\/blog\/2021\/06\/)\n- [May 2021](https:\/\/proranktracker.com\/blog\/2021\/05\/)\n- [April 2021](https:\/\/proranktracker.com\/blog\/2021\/04\/)\n- [March 2021](https:\/\/proranktracker.com\/blog\/2021\/03\/)\n- [February 2021](https:\/\/proranktracker.com\/blog\/2021\/02\/)\n- [December 2020](https:\/\/proranktracker.com\/blog\/2020\/12\/)\n- [November 2020](https:\/\/proranktracker.com\/blog\/2020\/11\/)\n\n© 2014-2026 Pro Rank Tracker®. All rights reserved.\n\n- [Twitter](https:\/\/twitter.com\/ProRanktracker \"Twitter\")\n- [Youtube](https:\/\/www.youtube.com\/user\/ProRankTracker \"Youtube\")\n- [Facebook](https:\/\/www.facebook.com\/pages\/ProRankTracker\/246803945495785 \"Facebook\")\n- [LinkedIn](https:\/\/www.linkedin.com\/company\/proranktracker \"LinkedIn\")\n\n[Lights, Camera, Rank: Mastering SEO Video Marketing ![Lights, Camera, Rank Mastering SEO Video Marketing](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/Lights-Camera-Rank-Mastering-SEO-Video-Marketing-80x80.jpg)](https:\/\/proranktracker.com\/blog\/mastering-seo-video-marketing\/)  [![Take Your Wix SEO to the Next Level With These Easy Tips](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/Take-Your-Wix-SEO-to-the-Next-Level-With-These-Easy-Tips-80x80.jpeg) 11 Wix SEO Tips & Tools to Rank Your Wix Website](https:\/\/proranktracker.com\/blog\/wix-seo\/)\n\n[Scroll to top](https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/#top \"Scroll to top\")","attrs_readable_markdown":"Google “SEO tools.”\n\nGo ahead, I’ll wait.\n\nWhat comes up?\n\nIf your SERP looks anything like mine, 2 of the results at the top of the page are SEMrush and Ahrefs.\n\nAhrefs and SEMrush are 2 significant industry-leading SEO tools because they offer huge feature sets, accurate data, and excellent user experiences.\n\nBut which one is better?\n\nThat’s the question we’re here to answer.\n\nFeel free to skip to the comparison:\n\n- [What Should the Best SEO Tool Offer?](https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/#what-should-best-seo-tool-offer)\n- [Ahrefs vs. SEMrush: Battle of the SEO Tools](https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/#ahrefs-vs-semrush)\n- [Why ProRankTracker Is the Best Option for Tracking Your Ranks](https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/#why-proranktracker-is-best-for-tracking-ranks)\n- [FAQ](https:\/\/proranktracker.com\/blog\/ahrefs-vs-semrush\/#faq)\n## **What Should the Best SEO Tool Offer?**\nA robust SEO strategy is indispensable for online success.\n\nWhy?\n\nBecause [more than 50%](https:\/\/www.highervisibility.com\/seo\/learn\/organic-vs-paid-search-statistics\/#:~:text=Arguments%20for%20organic%20search&text=53.3%25%20of%20all%20web%20traffic,than%20all%20other%20channels%20combined.) of online traffic comes from organic search, and only about a quarter comes from paid search. Additionally, almost 97% of online content never receives any organic traffic.\n\n[![Statistics](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/Statistics-1030x411.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/Statistics.png)\n\nIn other words, new people cannot find your business online unless you’ve taken the necessary SEO steps to ensure its visibility\\!\n\nThe only way to navigate the complexities of search engine optimization effectively is with an SEO tool, but many people struggle to decide what tool is right for their business.\n\nWhat should the best SEO tool offer to truly elevate your website’s performance?\n\nWe’re here to help you answer that question. Let’s explore the key features that make an SEO tool exceptional.\n\n### **Site Audits**\nA solid foundation for SEO success begins with a thorough site audit.\n\nA site audit is when a tool breaks down your entire website’s performance to tell you precisely what needs to change.\n\nThe best SEO tools should thoroughly analyze your website’s structure, speed, and other technical aspects, including checking the following on-page elements:\n\n- Meta tags\n- Headers\n- Images\n- Content\n- Broken links\n- Many, many other elements\n\nThe tool then offers insights into how to fix any issues your site currently has.\n\nA site audit is CRUCIAL for developing a high-performing site that’ll rank high on the SERPs.\n\n### **Backlinks**\nBacklinks are an important part of optimizing your site, but many newer website owners are also confused about them.\n\nEssentially, a backlink is any time another (preferably reputable) website links to one of your site’s pages. A top-tier SEO tool needs to have a robust backlink analysis feature.\n\nThis tool should include:\n\n- Monitoring the quality and relevance of backlinks\n- Identifying potentially harmful links\n- Understanding your competitors’ backlink strategies.\n\nWith this information, you can refine your link-building approach and strengthen your website’s authority.\n\n### **Rank Tracking**\nAnother under-appreciated aspect of SEO is rank tracking. Many people feel that launching their site with some SEO will be enough to land a top spot on the SERP.\n\nUnfortunately, that’s not the case.\n\nOnce you’ve started working on your SEO, you’ll need to know if your efforts are having any effect so you can adjust your strategy and improve with time.\n\nThat’s where rank tracking comes in.\n\nThe best rank-tracking tools offer:\n\n- Up-to-date rank tracking\n- Historical data\n- Localization features\n- Reports\n- Other specialized rank-tracking features\n\nTracking your ranks allows you to monitor your rankings over time, adapt your strategy accordingly, and understand how your site performs in specific locations.\n\n### **Keyword Discovery**\nKeywords are the building blocks of SEO. Without a properly developed keyword strategy, your ranks will stagnate.\n\nA comprehensive SEO tool should make keyword research and discovery easier by providing insights into search volume, competition, and trends.\n\nIt should also suggest RELEVANT long-tail keywords to optimize your content for better visibility. Many tools suggest hundreds of random keywords that don’t pertain to your current SEO strategy, which does you no good.\n\nLook for tools that offer robust keyword research tools. These tools will help you fill holes in your keyword strategy and identify areas where your competitors are outperforming you.\n\n### **Competitor Tracking**\nOne of the most complex parts of SEO is navigating the competition you’ll inevitably have for the top spots on Google (or [whichever search engine](https:\/\/proranktracker.com\/blog\/best-yahoo-seo-tool-you-need-to-check-out-now\/) you’re targeting).\n\nUnderstanding your competitors’ strategies is crucial for staying ahead in the SEO game.\n\nThe best way to understand your competitors? You guessed it: a good SEO tool.\n\nThe best SEO tools should offer advanced competitor tracking features, such as:\n\n- Allowing you to analyze your competitor’s keywords\n- Identify your competitor’s backlinks\n- Quickly compare your ranks with your competitor’s ranks\n\nThese insights help you identify opportunities, refine your strategy, and beat your opponents on the SERP.\n\n### **Reports**\nKeeping track of your SEO performance can feel like a full-time job, taking away from the other aspects of running a business.\n\nThat’s where reports come in.\n\nYou can automatically schedule reports to be sent to you at preset times, so you only have to review the changes quickly and decide if anything needs adjusting.\n\nA top-notch SEO tool should offer customizable, automatable, and easy-to-understand reports.\n\nThese reports should summarize key metrics, include visualizations like charts and graphs, and be exportable for easy sharing.\n\nIf you’re running an SEO agency, you should carefully consider the reporting capabilities and limits of any tool you’re considering. Reports can make or break your client relationship, so ensure your chosen tool helps you wow your clients\\!\n\n## **Ahrefs vs. SEMrush: Battle of the SEO Tools**\nIn this section, we’ll compare SEMrush vs Ahrefs to see which tool offers more value.\n\nSpecifically, we’ll look at 5 different categories to determine which SEO tool is best for you:\n\n- Pros\n- Cons\n- Features\n- Pricing\n- Reviews\n### **Ahrefs**\n[Ahrefs](https:\/\/ahrefs.com\/) has long been one of the most popular [all-in-one SEO tools](https:\/\/proranktracker.com\/blog\/all-in-one-seo-tools\/), and for good reason.\n\nThis popular tool offers industry-leading features and capabilities that have helped people take their pages to the top of Google for over a decade.\n\nLet’s talk about whether Ahrefs might be the tool for you.\n\n#### **Pros**\n- High-quality features cover almost anything you could need in SEO (including every feature we recommend looking for above)\n- The UX is well-designed and makes many features manageable (although many more advanced features may still be complicated for newer users).\n- Plenty of resources and education available for those new to SEO\n- Free Webmaster Tools\n#### **Cons**\n- The HUGE feature set can be intimidating and challenging to learn for beginners.\n- New Ahrefs plans are based on a credit system that a lot of users have been outspoken about disliking because the credits can be used up fast.\n- It can be cost-prohibitive for smaller businesses.\n- No free trial of the full program\\!\n#### **Features**\nFor many people, Ahrefs is the best SEO tool on the market. Its extensive features allow its users to accomplish almost any SEO task.\n\nAhref’s core SEO tools include the following:\n\n- Backlink tools\n- Rank tracking\n- Keyword explorer\n- Site audit (for technical SEO)\n\nMost of the core information you’ll be interested in will be summarized in the Ahrefs dashboard. The dashboard gives users an incredibly detailed look at many important data points:\n\n- Keyword movements\n- Backlinks\n- Site health\n- Organic traffic\n\n[![Ahrefs](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image5-1030x484.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image5.png)\n\nUsers can then use specific tools to dive into these areas more in-depth.\n\nAnother key feature is the Site Explorer, which allows users to check on the backlink and keyword profiles of ANY site (including their competitors).\n\n[![Site Explorer](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image7-1030x624.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image7.png)\n\nUsing the Site Explorer is one of the best ways to stay up-to-date on your competitors’ strategies and stay one step ahead of them.\n\nOf course, Ahrefs has many other SEO features. I highly recommend signing up for Ahref’s [Webmaster Tools](https:\/\/ahrefs.com\/webmaster-tools) for free before committing to pay for the tool to see if you like its setup.\n\n#### **Pricing**\nPricing is where Ahrefs seems less appealing to many people.\n\nYou get a limited number of credits every month for some of Ahrefs’ features, meaning you can’t use every tool an unlimited amount of times.\n\nIf you pay monthly, Ahrefs starts at \\$99\/month and goes up to \\$399\/month (not including enterprise plans). Yearly plans are discounted by 2 months of cost.\n\n[![Ahrefs Pricing](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image17-1030x634.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image17.png)\n\nHowever, those considering Ahrefs should remember that only some of its plans come with all its features! Review the [pricing plans](https:\/\/ahrefs.com\/pricing) to see if the plan that meets your budget offers the necessary tools.\n\n#### **Reviews**\nAhrefs has an [average of 4.5 stars](https:\/\/www.g2.com\/products\/ahrefs\/reviews), meaning that most of its customers are happy with the tool.\n\nSome of the most common comments from happy customers refer to the accuracy, the wide variety of features, and the backlink tracking tool.\n\n[![Ahrefs Review 1](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image6-1030x499.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image6.png)\n\nSome of the more critical comments mention that the design can be clunky and that the price is higher than many wish it were.\n\n[![Ahrefs Review 2](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image13-1030x479.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image13.png)\n\n### **SEMrush**\n[SEMrush](https:\/\/www.semrush.com\/) is another full-featured SEO tool that has been a giant in the industry since its launch in 2008.\n\nSEMrush also has a massive following and has helped many of its customers attain SEO success over the years.\n\nBut is it the right SEO tool for you?\n\nLet’s take a look\\!\n\n#### **Pros**\n- Offers a full suite of SEO tools\n- Covers all of the needs you might have for SEO\n- Includes marketing, social media, and content creation tools in addition to its SEO features\n- Free trial available\n#### **Cons**\n- The extensive feature set carries a premium price tag that won’t fit many smaller businesses’ budgets.\n- The number of features may be overwhelming for someone just trying to get started in SEO.\n#### **Features**\nSEMrush offers social media, marketing, and content creation features. We won’t discuss those tools here since we’re mainly focused on SEO.\n\nSEMrush’s core SEO features include the following:\n\n- Keyword research\n- Competitor analysis\n- Rank tracking\n- Backlink tools\n- Local SEO\n- Technical SEO\n\nOne of the best features SEMrush offers is its suite of keyword tools, which includes several tools designed specifically to make keyword research easier and faster.\n\n[![Features SEMrush ](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image8-1030x649.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image8.png)\n\nUsing these tools, you can find new keywords that match your current keyword profile, manage your current keywords, and discover gaps in your strategy to help you target strategic keywords.\n\nBacklinks are hard to understand, but SEMrush offers multiple tools to help simplify them and help you build an excellent backlink profile.\n\nThese tools can help you identify low-quality backlinks and disavow them, launch backlink campaigns, and keep track of all your current backlinks.\n\n[![SEMrush backlinks](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image4-1030x568.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image4.png)\n\nAgain, SEMrush offers too many SEO features to cover in one article. However, SEMrush does provide a [free trial](https:\/\/www.semrush.com\/pricing\/), which I recommend signing up for to see if SEMrush offers what you need.\n\n#### **Pricing**\nMany people’s problem with SEMrush is that it doesn’t fit in their budget. The tools it offers are great, but many people don’t have room in their budget to pay the premium price.\n\nSEMrush starts at \\$129.95\/month and goes up to \\$499.95\/month. Discounts are available if you pay for an entire year upfront.\n\n[![SEMrush pricing](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image15-1030x531.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image15.png)\n\n#### **Reviews**\nSEMrush has an [average rating of 4.5 stars](https:\/\/www.g2.com\/products\/semrush\/reviews) (identical to Ahrefs!). The most common positive comments are about the number and quality of the available features. Most people don’t even use all the features of SEMrush because it’s such a feature-packed tool.\n\n[![SEMrush review](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image9-1030x488.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image9.png)\n\nThose with more critical comments often mention the price and the difficulty of learning such a massive and complex tool.\n\n[![SEMrush review 2](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image11-1030x516.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image11.png)\n\n## **Why ProRankTracker Is the Best Option for Tracking Your Ranks**\nYou probably need an all-in-one SEO tool like Ahrefs or SEMrush, but if you’re looking for rank tracking features, Ahrefs and SEMrush get expensive.\n\n[ProRankTracker](https:\/\/proranktracker.com\/) is a highly specialized [rank tracking tool (that’s much more affordable for rank tracking)](https:\/\/proranktracker.com\/blog\/what-is-rank-tracking\/), meaning it goes into depth on rank tracking and does it better than anyone else. Instead of trying to be a jack of all trades, it becomes a master of one.\n\nLet’s talk about why ProRankTracker might be the right tool for your rank tracking needs.\n\n### **Pros**\n- Highly specialized rank tracking features like localization, historical data, and helpful charts and graphs.\n- Unlimited reports on ANY plan\n- Every plan comes with daily rank updates\n- 100% accurate rank tracking\n- [Low cost](https:\/\/proranktracker.com\/blog\/the-3-most-and-actually-the-only-affordable-rank-tracking-plans-for-beginners-and-small-businesses\/)\n- Full-featured free trial available\n### **Cons**\n- If you need a full suite of SEO tools, try one of the tools above. ProRankTracker is focused on tracking ranks as well as possible, so it doesn’t offer those other features.\n### **Features**\nProRankTracker offers some of the most [advanced rank tracking](https:\/\/proranktracker.com\/blog\/advanced-rank-tracking\/) features in the industry.\n\nOne of my favorite features is the ability to look at unlimited [full SERPs](https:\/\/proranktracker.com\/blog\/seos-life-monitor-why-you-absolutely-must-know-about-your-serp-trackers-rank-update-frequency\/) to track the movements of every listing for the keywords you’re targeting. This rank tracking feature makes it easy to see who’s making moves. Then, you can take that information to determine your future strategy.\n\n[![Features ProRankTracker](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image12-1030x475.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image12.png)\n\nAnother popular feature is the ability to generate UNLIMITED reports on any ProRankTracker plan (even the smallest plans!). [If you’re an agency](https:\/\/proranktracker.com\/blog\/agency-rank-tracking\/), the value of this feature is impossible to overstate. You never have to worry about exceeding your reporting limit.\n\nProRankTracker comes with more than [20 types of reports and notifications](https:\/\/proranktracker.com\/blog\/the-18-types-of-seo-ranking-reports\/), so you can quickly generate the exact report you need. You can then schedule these reports automatically for you or your clients on a recurring schedule.\n\n[![ProRankTracker reports](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image3-1030x512.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image3.png)\n\nProRankTracker also offers the Rankings Discovery and Keyword Suggestions tools if you need to develop your keyword strategy.\n\nRankings Discovery allows you to discover keywords that you ALREADY rank for with the click of a button. You can then invest some time into boosting these keywords to higher positions–but much less effort than developing a brand new keyword.\n\n[![ProRankTracker Rankings Discovery](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image16-1030x469.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image16.png)\n\nKeyword Suggestions takes the keywords you already target and suggests hundreds of new ones based on your current strategy. Here, you can find high-value, long-tail keywords that generate more results than generic keywords suggested by some other tools.\n\n[![ProRankTracker Keyword Suggestions](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image1-1030x470.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image1.png)\n\n### **Pricing**\nFortunately, ProRankTracker’s pricetag is much easier for most businesses (of any size) to swallow.\n\nProRankTracker starts at just \\$49\/month (or \\$39\/month paid annually) for 500 tracked keywords! That’s more than 50% off the SAME number of keywords compared to SEMrush and almost 50% off compared to Ahrefs (which offers 750 terms for \\$99\/month)\\!\n\n[![ProRankTracker pricing](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image2-1030x469.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image2.png)\n\nAdditionally, ProRankTracker offers a [14-day free trial](https:\/\/proranktracker.com\/plans_and_pricing) with ALL premium features enabled. Sign up for the free trial to see how much ProRankTracker can help your business succeed online\\!\n\n### **Reviews**\nProRankTracker has received an [average rating of 4.5 stars](https:\/\/www.g2.com\/products\/proranktracker\/reviews). The most common positive comments center around accuracy, ease of use, and affordability. Many users also mention the depth of the rank-tracking tool suite.\n\n[![Reviews ProRankTracker](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image10-1030x493.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image10.png)\n\nMore negative reviews mention difficulties learning the ProRankTracker user interface. However, notice in the screenshot below that this comment was posted in 2022 – this was the most recent review I could find below 4.5 stars\\!\n\n[![Reviews ProRankTracker 2](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image14-1030x551.png)](https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/03\/image14.png)\n\nIn addition, the ProRankTracker team has since launched an overhaul of the UX, which has made the tool much easier to learn and use.\n\n## **FAQ**\n### **Is Ahrefs or SEMrush more accurate?**\nWhen it comes to tracking your ranks, SEMrush is more accurate because it updates its data more frequently. For reference, Ahrefs updates its ranks weekly for users on the basic plan, whereas SEMrush reports that they update their ranks every 24-48 hours.\n\n### **What is the difference between Ahrefs and SEMrush?**\nAhrefs and SEMrush are excellent all-in-one SEO tools, but they aren’t identical. SEMrush offers social media and marketing features that Ahrefs doesn’t provide. That’s why SEMrush is the more popular choice. However, it has a significantly higher price tag to accompany the additional features.\n\n### **Is SEMrush the best SEO tool?**\nThe best SEO tool depends on your needs. Many people love SEMrush and swear that it’s the best tool on the market. Others say the same thing about Ahrefs. Ultimately, only you can decide what’s best for your business – try out the free tools offered by both and see what you like best.\n\n## **Conclusion**\nSo, who wins?\n\nIf budget isn’t a concern, SEMrush is the more comprehensive and accurate SEO tool that’ll meet almost any business’s needs.\n\nHowever, most businesses have a limited budget and need the most powerful features with a lower price tag.\n\nIn that case, I recommend trying ProRankTracker, which offers some of the highest-value SEO tools without the accompanying high price.\n\nWhatever your needs, try all 3 tools and use your experience to help you decide which one is right for you.\n\nGood luck\\!","meta_canonical":null}

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Meta Title	Ahrefs vs. SEMrush: Which SEO Tool Is King?
Meta Description	Ahrefs vs. SEMrush is the SEO showdown of the century. This article will help you decide if Ahrefs or SEMrush is the tool for you.
Meta Canonical	null
Boilerpipe Text	Google “SEO tools.” Go ahead, I’ll wait. What comes up? If your SERP looks anything like mine, 2 of the results at the top of the page are SEMrush and Ahrefs. Ahrefs and SEMrush are 2 significant industry-leading SEO tools because they offer huge feature sets, accurate data, and excellent user experiences. But which one is better? That’s the question we’re here to answer. Feel free to skip to the comparison: What Should the Best SEO Tool Offer? Ahrefs vs. SEMrush: Battle of the SEO Tools Why ProRankTracker Is the Best Option for Tracking Your Ranks FAQ What Should the Best SEO Tool Offer? A robust SEO strategy is indispensable for online success. Why? Because more than 50% of online traffic comes from organic search, and only about a quarter comes from paid search. Additionally, almost 97% of online content never receives any organic traffic. In other words, new people cannot find your business online unless you’ve taken the necessary SEO steps to ensure its visibility! The only way to navigate the complexities of search engine optimization effectively is with an SEO tool, but many people struggle to decide what tool is right for their business. What should the best SEO tool offer to truly elevate your website’s performance? We’re here to help you answer that question. Let’s explore the key features that make an SEO tool exceptional. Site Audits A solid foundation for SEO success begins with a thorough site audit. A site audit is when a tool breaks down your entire website’s performance to tell you precisely what needs to change. The best SEO tools should thoroughly analyze your website’s structure, speed, and other technical aspects, including checking the following on-page elements: Meta tags Headers Images Content Broken links Many, many other elements The tool then offers insights into how to fix any issues your site currently has. A site audit is CRUCIAL for developing a high-performing site that’ll rank high on the SERPs. Backlinks Backlinks are an important part of optimizing your site, but many newer website owners are also confused about them. Essentially, a backlink is any time another (preferably reputable) website links to one of your site’s pages. A top-tier SEO tool needs to have a robust backlink analysis feature. This tool should include: Monitoring the quality and relevance of backlinks Identifying potentially harmful links Understanding your competitors’ backlink strategies. With this information, you can refine your link-building approach and strengthen your website’s authority. Rank Tracking Another under-appreciated aspect of SEO is rank tracking. Many people feel that launching their site with some SEO will be enough to land a top spot on the SERP. Unfortunately, that’s not the case. Once you’ve started working on your SEO, you’ll need to know if your efforts are having any effect so you can adjust your strategy and improve with time. That’s where rank tracking comes in. The best rank-tracking tools offer: Up-to-date rank tracking Historical data Localization features Reports Other specialized rank-tracking features Tracking your ranks allows you to monitor your rankings over time, adapt your strategy accordingly, and understand how your site performs in specific locations. Keyword Discovery Keywords are the building blocks of SEO. Without a properly developed keyword strategy, your ranks will stagnate. A comprehensive SEO tool should make keyword research and discovery easier by providing insights into search volume, competition, and trends. It should also suggest RELEVANT long-tail keywords to optimize your content for better visibility. Many tools suggest hundreds of random keywords that don’t pertain to your current SEO strategy, which does you no good. Look for tools that offer robust keyword research tools. These tools will help you fill holes in your keyword strategy and identify areas where your competitors are outperforming you. Competitor Tracking One of the most complex parts of SEO is navigating the competition you’ll inevitably have for the top spots on Google (or whichever search engine you’re targeting). Understanding your competitors’ strategies is crucial for staying ahead in the SEO game. The best way to understand your competitors? You guessed it: a good SEO tool. The best SEO tools should offer advanced competitor tracking features, such as: Allowing you to analyze your competitor’s keywords Identify your competitor’s backlinks Quickly compare your ranks with your competitor’s ranks These insights help you identify opportunities, refine your strategy, and beat your opponents on the SERP. Reports Keeping track of your SEO performance can feel like a full-time job, taking away from the other aspects of running a business. That’s where reports come in. You can automatically schedule reports to be sent to you at preset times, so you only have to review the changes quickly and decide if anything needs adjusting. A top-notch SEO tool should offer customizable, automatable, and easy-to-understand reports. These reports should summarize key metrics, include visualizations like charts and graphs, and be exportable for easy sharing. If you’re running an SEO agency, you should carefully consider the reporting capabilities and limits of any tool you’re considering. Reports can make or break your client relationship, so ensure your chosen tool helps you wow your clients! Ahrefs vs. SEMrush: Battle of the SEO Tools In this section, we’ll compare SEMrush vs Ahrefs to see which tool offers more value. Specifically, we’ll look at 5 different categories to determine which SEO tool is best for you: Pros Cons Features Pricing Reviews Ahrefs Ahrefs has long been one of the most popular all-in-one SEO tools , and for good reason. This popular tool offers industry-leading features and capabilities that have helped people take their pages to the top of Google for over a decade. Let’s talk about whether Ahrefs might be the tool for you. Pros High-quality features cover almost anything you could need in SEO (including every feature we recommend looking for above) The UX is well-designed and makes many features manageable (although many more advanced features may still be complicated for newer users). Plenty of resources and education available for those new to SEO Free Webmaster Tools Cons The HUGE feature set can be intimidating and challenging to learn for beginners. New Ahrefs plans are based on a credit system that a lot of users have been outspoken about disliking because the credits can be used up fast. It can be cost-prohibitive for smaller businesses. No free trial of the full program! Features For many people, Ahrefs is the best SEO tool on the market. Its extensive features allow its users to accomplish almost any SEO task. Ahref’s core SEO tools include the following: Backlink tools Rank tracking Keyword explorer Site audit (for technical SEO) Most of the core information you’ll be interested in will be summarized in the Ahrefs dashboard. The dashboard gives users an incredibly detailed look at many important data points: Keyword movements Backlinks Site health Organic traffic Users can then use specific tools to dive into these areas more in-depth. Another key feature is the Site Explorer, which allows users to check on the backlink and keyword profiles of ANY site (including their competitors). Using the Site Explorer is one of the best ways to stay up-to-date on your competitors’ strategies and stay one step ahead of them. Of course, Ahrefs has many other SEO features. I highly recommend signing up for Ahref’s Webmaster Tools for free before committing to pay for the tool to see if you like its setup. Pricing Pricing is where Ahrefs seems less appealing to many people. You get a limited number of credits every month for some of Ahrefs’ features, meaning you can’t use every tool an unlimited amount of times. If you pay monthly, Ahrefs starts at $99/month and goes up to $399/month (not including enterprise plans). Yearly plans are discounted by 2 months of cost. However, those considering Ahrefs should remember that only some of its plans come with all its features! Review the pricing plans to see if the plan that meets your budget offers the necessary tools. Reviews Ahrefs has an average of 4.5 stars , meaning that most of its customers are happy with the tool. Some of the most common comments from happy customers refer to the accuracy, the wide variety of features, and the backlink tracking tool. Some of the more critical comments mention that the design can be clunky and that the price is higher than many wish it were. SEMrush SEMrush is another full-featured SEO tool that has been a giant in the industry since its launch in 2008. SEMrush also has a massive following and has helped many of its customers attain SEO success over the years. But is it the right SEO tool for you? Let’s take a look! Pros Offers a full suite of SEO tools Covers all of the needs you might have for SEO Includes marketing, social media, and content creation tools in addition to its SEO features Free trial available Cons The extensive feature set carries a premium price tag that won’t fit many smaller businesses’ budgets. The number of features may be overwhelming for someone just trying to get started in SEO. Features SEMrush offers social media, marketing, and content creation features. We won’t discuss those tools here since we’re mainly focused on SEO. SEMrush’s core SEO features include the following: Keyword research Competitor analysis Rank tracking Backlink tools Local SEO Technical SEO One of the best features SEMrush offers is its suite of keyword tools, which includes several tools designed specifically to make keyword research easier and faster. Using these tools, you can find new keywords that match your current keyword profile, manage your current keywords, and discover gaps in your strategy to help you target strategic keywords. Backlinks are hard to understand, but SEMrush offers multiple tools to help simplify them and help you build an excellent backlink profile. These tools can help you identify low-quality backlinks and disavow them, launch backlink campaigns, and keep track of all your current backlinks. Again, SEMrush offers too many SEO features to cover in one article. However, SEMrush does provide a free trial , which I recommend signing up for to see if SEMrush offers what you need. Pricing Many people’s problem with SEMrush is that it doesn’t fit in their budget. The tools it offers are great, but many people don’t have room in their budget to pay the premium price. SEMrush starts at $129.95/month and goes up to $499.95/month. Discounts are available if you pay for an entire year upfront. Reviews SEMrush has an average rating of 4.5 stars (identical to Ahrefs!). The most common positive comments are about the number and quality of the available features. Most people don’t even use all the features of SEMrush because it’s such a feature-packed tool. Those with more critical comments often mention the price and the difficulty of learning such a massive and complex tool. Why ProRankTracker Is the Best Option for Tracking Your Ranks You probably need an all-in-one SEO tool like Ahrefs or SEMrush, but if you’re looking for rank tracking features, Ahrefs and SEMrush get expensive . ProRankTracker is a highly specialized rank tracking tool (that’s much more affordable for rank tracking) , meaning it goes into depth on rank tracking and does it better than anyone else. Instead of trying to be a jack of all trades, it becomes a master of one. Let’s talk about why ProRankTracker might be the right tool for your rank tracking needs. Pros Highly specialized rank tracking features like localization, historical data, and helpful charts and graphs. Unlimited reports on ANY plan Every plan comes with daily rank updates 100% accurate rank tracking Low cost Full-featured free trial available Cons If you need a full suite of SEO tools, try one of the tools above. ProRankTracker is focused on tracking ranks as well as possible, so it doesn’t offer those other features. Features ProRankTracker offers some of the most advanced rank tracking features in the industry. One of my favorite features is the ability to look at unlimited full SERPs to track the movements of every listing for the keywords you’re targeting. This rank tracking feature makes it easy to see who’s making moves. Then, you can take that information to determine your future strategy. Another popular feature is the ability to generate UNLIMITED reports on any ProRankTracker plan (even the smallest plans!). If you’re an agency , the value of this feature is impossible to overstate. You never have to worry about exceeding your reporting limit. ProRankTracker comes with more than 20 types of reports and notifications , so you can quickly generate the exact report you need. You can then schedule these reports automatically for you or your clients on a recurring schedule. ProRankTracker also offers the Rankings Discovery and Keyword Suggestions tools if you need to develop your keyword strategy. Rankings Discovery allows you to discover keywords that you ALREADY rank for with the click of a button. You can then invest some time into boosting these keywords to higher positions–but much less effort than developing a brand new keyword. Keyword Suggestions takes the keywords you already target and suggests hundreds of new ones based on your current strategy. Here, you can find high-value, long-tail keywords that generate more results than generic keywords suggested by some other tools. Pricing Fortunately, ProRankTracker’s pricetag is much easier for most businesses (of any size) to swallow. ProRankTracker starts at just $49/month (or $39/month paid annually) for 500 tracked keywords! That’s more than 50% off the SAME number of keywords compared to SEMrush and almost 50% off compared to Ahrefs (which offers 750 terms for $99/month)! Additionally, ProRankTracker offers a 14-day free trial with ALL premium features enabled. Sign up for the free trial to see how much ProRankTracker can help your business succeed online! Reviews ProRankTracker has received an average rating of 4.5 stars . The most common positive comments center around accuracy, ease of use, and affordability. Many users also mention the depth of the rank-tracking tool suite. More negative reviews mention difficulties learning the ProRankTracker user interface. However, notice in the screenshot below that this comment was posted in 2022 – this was the most recent review I could find below 4.5 stars! In addition, the ProRankTracker team has since launched an overhaul of the UX, which has made the tool much easier to learn and use. FAQ Is Ahrefs or SEMrush more accurate? When it comes to tracking your ranks, SEMrush is more accurate because it updates its data more frequently. For reference, Ahrefs updates its ranks weekly for users on the basic plan, whereas SEMrush reports that they update their ranks every 24-48 hours. What is the difference between Ahrefs and SEMrush? Ahrefs and SEMrush are excellent all-in-one SEO tools, but they aren’t identical. SEMrush offers social media and marketing features that Ahrefs doesn’t provide. That’s why SEMrush is the more popular choice. However, it has a significantly higher price tag to accompany the additional features. Is SEMrush the best SEO tool? The best SEO tool depends on your needs. Many people love SEMrush and swear that it’s the best tool on the market. Others say the same thing about Ahrefs. Ultimately, only you can decide what’s best for your business – try out the free tools offered by both and see what you like best. Conclusion So, who wins? If budget isn’t a concern, SEMrush is the more comprehensive and accurate SEO tool that’ll meet almost any business’s needs. However, most businesses have a limited budget and need the most powerful features with a lower price tag. In that case, I recommend trying ProRankTracker, which offers some of the highest-value SEO tools without the accompanying high price. Whatever your needs, try all 3 tools and use your experience to help you decide which one is right for you. Good luck!
Markdown	![](https://www.facebook.com/tr?id=585698388582654&ev=PageView&noscript=1) [![ProRankTracker Blog](https://proranktracker.com/blog/wp-content/uploads/2020/11/prt-blog-1-1.png)](https://proranktracker.com/blog/) - [Home](https://proranktracker.com/) - [AI Rank Tracker](https://proranktracker.com/ai-rank-tracker) - [SEO Rank Tracker]() - [Features](https://proranktracker.com/features) - [What Can I Track?](https://proranktracker.com/tracker) - [Reporting](https://proranktracker.com/sample_reports) - [Benefits](https://proranktracker.com/solutions) - [Mobile Apps](https://proranktracker.com/mobile-apps) - [Get Started](https://proranktracker.com/plans_and_pricing) - [Testimonials](https://proranktracker.com/testimonials) - [Plans & Pricing](https://proranktracker.com/plans_and_pricing) - [Book a Demo](https://proranktracker.com/book-a-demo) - [Sign Up](https://proranktracker.com/plans_and_pricing) - [Menu Menu](https://proranktracker.com/blog/ahrefs-vs-semrush/) [![ahrefs vs semrush](https://proranktracker.com/blog/wp-content/uploads/2024/03/ahrefs-vs-semrush-845x321.jpeg)](https://proranktracker.com/blog/wp-content/uploads/2024/03/ahrefs-vs-semrush-1030x391.jpeg "ahrefs vs semrush") # Ahrefs vs. SEMrush: Which SEO Tool Is King? March 6, 2024 /in [Articles](https://proranktracker.com/blog/prt/articles/)/by [Jacob Statler](https://proranktracker.com/blog/author/jacob/ "Posts by Jacob Statler") Google “SEO tools.” Go ahead, I’ll wait. What comes up? If your SERP looks anything like mine, 2 of the results at the top of the page are SEMrush and Ahrefs. Ahrefs and SEMrush are 2 significant industry-leading SEO tools because they offer huge feature sets, accurate data, and excellent user experiences. But which one is better? That’s the question we’re here to answer. Feel free to skip to the comparison: - [What Should the Best SEO Tool Offer?](https://proranktracker.com/blog/ahrefs-vs-semrush/#what-should-best-seo-tool-offer) - [Ahrefs vs. SEMrush: Battle of the SEO Tools](https://proranktracker.com/blog/ahrefs-vs-semrush/#ahrefs-vs-semrush) - [Why ProRankTracker Is the Best Option for Tracking Your Ranks](https://proranktracker.com/blog/ahrefs-vs-semrush/#why-proranktracker-is-best-for-tracking-ranks) - [FAQ](https://proranktracker.com/blog/ahrefs-vs-semrush/#faq) ## What Should the Best SEO Tool Offer? A robust SEO strategy is indispensable for online success. Why? Because [more than 50%](https://www.highervisibility.com/seo/learn/organic-vs-paid-search-statistics/#:~:text=Arguments%20for%20organic%20search&text=53.3%25%20of%20all%20web%20traffic,than%20all%20other%20channels%20combined.) of online traffic comes from organic search, and only about a quarter comes from paid search. Additionally, almost 97% of online content never receives any organic traffic. [![Statistics](https://proranktracker.com/blog/wp-content/uploads/2024/03/Statistics-1030x411.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/Statistics.png) In other words, new people cannot find your business online unless you’ve taken the necessary SEO steps to ensure its visibility\! The only way to navigate the complexities of search engine optimization effectively is with an SEO tool, but many people struggle to decide what tool is right for their business. What should the best SEO tool offer to truly elevate your website’s performance? We’re here to help you answer that question. Let’s explore the key features that make an SEO tool exceptional. ### Site Audits A solid foundation for SEO success begins with a thorough site audit. A site audit is when a tool breaks down your entire website’s performance to tell you precisely what needs to change. The best SEO tools should thoroughly analyze your website’s structure, speed, and other technical aspects, including checking the following on-page elements: - Meta tags - Headers - Images - Content - Broken links - Many, many other elements The tool then offers insights into how to fix any issues your site currently has. A site audit is CRUCIAL for developing a high-performing site that’ll rank high on the SERPs. ### Backlinks Backlinks are an important part of optimizing your site, but many newer website owners are also confused about them. Essentially, a backlink is any time another (preferably reputable) website links to one of your site’s pages. A top-tier SEO tool needs to have a robust backlink analysis feature. This tool should include: - Monitoring the quality and relevance of backlinks - Identifying potentially harmful links - Understanding your competitors’ backlink strategies. With this information, you can refine your link-building approach and strengthen your website’s authority. ### Rank Tracking Another under-appreciated aspect of SEO is rank tracking. Many people feel that launching their site with some SEO will be enough to land a top spot on the SERP. Unfortunately, that’s not the case. Once you’ve started working on your SEO, you’ll need to know if your efforts are having any effect so you can adjust your strategy and improve with time. That’s where rank tracking comes in. The best rank-tracking tools offer: - Up-to-date rank tracking - Historical data - Localization features - Reports - Other specialized rank-tracking features Tracking your ranks allows you to monitor your rankings over time, adapt your strategy accordingly, and understand how your site performs in specific locations. ### Keyword Discovery Keywords are the building blocks of SEO. Without a properly developed keyword strategy, your ranks will stagnate. A comprehensive SEO tool should make keyword research and discovery easier by providing insights into search volume, competition, and trends. It should also suggest RELEVANT long-tail keywords to optimize your content for better visibility. Many tools suggest hundreds of random keywords that don’t pertain to your current SEO strategy, which does you no good. Look for tools that offer robust keyword research tools. These tools will help you fill holes in your keyword strategy and identify areas where your competitors are outperforming you. ### Competitor Tracking One of the most complex parts of SEO is navigating the competition you’ll inevitably have for the top spots on Google (or [whichever search engine](https://proranktracker.com/blog/best-yahoo-seo-tool-you-need-to-check-out-now/) you’re targeting). Understanding your competitors’ strategies is crucial for staying ahead in the SEO game. The best way to understand your competitors? You guessed it: a good SEO tool. The best SEO tools should offer advanced competitor tracking features, such as: - Allowing you to analyze your competitor’s keywords - Identify your competitor’s backlinks - Quickly compare your ranks with your competitor’s ranks These insights help you identify opportunities, refine your strategy, and beat your opponents on the SERP. ### Reports Keeping track of your SEO performance can feel like a full-time job, taking away from the other aspects of running a business. That’s where reports come in. You can automatically schedule reports to be sent to you at preset times, so you only have to review the changes quickly and decide if anything needs adjusting. A top-notch SEO tool should offer customizable, automatable, and easy-to-understand reports. These reports should summarize key metrics, include visualizations like charts and graphs, and be exportable for easy sharing. If you’re running an SEO agency, you should carefully consider the reporting capabilities and limits of any tool you’re considering. Reports can make or break your client relationship, so ensure your chosen tool helps you wow your clients\! ## Ahrefs vs. SEMrush: Battle of the SEO Tools In this section, we’ll compare SEMrush vs Ahrefs to see which tool offers more value. Specifically, we’ll look at 5 different categories to determine which SEO tool is best for you: - Pros - Cons - Features - Pricing - Reviews ### Ahrefs [Ahrefs](https://ahrefs.com/) has long been one of the most popular [all-in-one SEO tools](https://proranktracker.com/blog/all-in-one-seo-tools/), and for good reason. This popular tool offers industry-leading features and capabilities that have helped people take their pages to the top of Google for over a decade. Let’s talk about whether Ahrefs might be the tool for you. #### Pros - High-quality features cover almost anything you could need in SEO (including every feature we recommend looking for above) - The UX is well-designed and makes many features manageable (although many more advanced features may still be complicated for newer users). - Plenty of resources and education available for those new to SEO - Free Webmaster Tools #### Cons - The HUGE feature set can be intimidating and challenging to learn for beginners. - New Ahrefs plans are based on a credit system that a lot of users have been outspoken about disliking because the credits can be used up fast. - It can be cost-prohibitive for smaller businesses. - No free trial of the full program\! #### Features For many people, Ahrefs is the best SEO tool on the market. Its extensive features allow its users to accomplish almost any SEO task. Ahref’s core SEO tools include the following: - Backlink tools - Rank tracking - Keyword explorer - Site audit (for technical SEO) Most of the core information you’ll be interested in will be summarized in the Ahrefs dashboard. The dashboard gives users an incredibly detailed look at many important data points: - Keyword movements - Backlinks - Site health - Organic traffic [![Ahrefs](https://proranktracker.com/blog/wp-content/uploads/2024/03/image5-1030x484.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image5.png) Users can then use specific tools to dive into these areas more in-depth. Another key feature is the Site Explorer, which allows users to check on the backlink and keyword profiles of ANY site (including their competitors). [![Site Explorer](https://proranktracker.com/blog/wp-content/uploads/2024/03/image7-1030x624.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image7.png) Using the Site Explorer is one of the best ways to stay up-to-date on your competitors’ strategies and stay one step ahead of them. Of course, Ahrefs has many other SEO features. I highly recommend signing up for Ahref’s [Webmaster Tools](https://ahrefs.com/webmaster-tools) for free before committing to pay for the tool to see if you like its setup. #### Pricing Pricing is where Ahrefs seems less appealing to many people. You get a limited number of credits every month for some of Ahrefs’ features, meaning you can’t use every tool an unlimited amount of times. If you pay monthly, Ahrefs starts at \$99/month and goes up to \$399/month (not including enterprise plans). Yearly plans are discounted by 2 months of cost. [![Ahrefs Pricing](https://proranktracker.com/blog/wp-content/uploads/2024/03/image17-1030x634.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image17.png) However, those considering Ahrefs should remember that only some of its plans come with all its features! Review the [pricing plans](https://ahrefs.com/pricing) to see if the plan that meets your budget offers the necessary tools. #### Reviews Ahrefs has an [average of 4.5 stars](https://www.g2.com/products/ahrefs/reviews), meaning that most of its customers are happy with the tool. Some of the most common comments from happy customers refer to the accuracy, the wide variety of features, and the backlink tracking tool. [![Ahrefs Review 1](https://proranktracker.com/blog/wp-content/uploads/2024/03/image6-1030x499.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image6.png) Some of the more critical comments mention that the design can be clunky and that the price is higher than many wish it were. [![Ahrefs Review 2](https://proranktracker.com/blog/wp-content/uploads/2024/03/image13-1030x479.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image13.png) ### SEMrush [SEMrush](https://www.semrush.com/) is another full-featured SEO tool that has been a giant in the industry since its launch in 2008. SEMrush also has a massive following and has helped many of its customers attain SEO success over the years. But is it the right SEO tool for you? Let’s take a look\! #### Pros - Offers a full suite of SEO tools - Covers all of the needs you might have for SEO - Includes marketing, social media, and content creation tools in addition to its SEO features - Free trial available #### Cons - The extensive feature set carries a premium price tag that won’t fit many smaller businesses’ budgets. - The number of features may be overwhelming for someone just trying to get started in SEO. #### Features SEMrush offers social media, marketing, and content creation features. We won’t discuss those tools here since we’re mainly focused on SEO. SEMrush’s core SEO features include the following: - Keyword research - Competitor analysis - Rank tracking - Backlink tools - Local SEO - Technical SEO One of the best features SEMrush offers is its suite of keyword tools, which includes several tools designed specifically to make keyword research easier and faster. [![Features SEMrush ](https://proranktracker.com/blog/wp-content/uploads/2024/03/image8-1030x649.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image8.png) Using these tools, you can find new keywords that match your current keyword profile, manage your current keywords, and discover gaps in your strategy to help you target strategic keywords. Backlinks are hard to understand, but SEMrush offers multiple tools to help simplify them and help you build an excellent backlink profile. These tools can help you identify low-quality backlinks and disavow them, launch backlink campaigns, and keep track of all your current backlinks. [![SEMrush backlinks](https://proranktracker.com/blog/wp-content/uploads/2024/03/image4-1030x568.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image4.png) Again, SEMrush offers too many SEO features to cover in one article. However, SEMrush does provide a [free trial](https://www.semrush.com/pricing/), which I recommend signing up for to see if SEMrush offers what you need. #### Pricing Many people’s problem with SEMrush is that it doesn’t fit in their budget. The tools it offers are great, but many people don’t have room in their budget to pay the premium price. SEMrush starts at \$129.95/month and goes up to \$499.95/month. Discounts are available if you pay for an entire year upfront. [![SEMrush pricing](https://proranktracker.com/blog/wp-content/uploads/2024/03/image15-1030x531.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image15.png) #### Reviews SEMrush has an [average rating of 4.5 stars](https://www.g2.com/products/semrush/reviews) (identical to Ahrefs!). The most common positive comments are about the number and quality of the available features. Most people don’t even use all the features of SEMrush because it’s such a feature-packed tool. [![SEMrush review](https://proranktracker.com/blog/wp-content/uploads/2024/03/image9-1030x488.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image9.png) Those with more critical comments often mention the price and the difficulty of learning such a massive and complex tool. [![SEMrush review 2](https://proranktracker.com/blog/wp-content/uploads/2024/03/image11-1030x516.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image11.png) ## Why ProRankTracker Is the Best Option for Tracking Your Ranks You probably need an all-in-one SEO tool like Ahrefs or SEMrush, but if you’re looking for rank tracking features, Ahrefs and SEMrush get expensive. [ProRankTracker](https://proranktracker.com/) is a highly specialized [rank tracking tool (that’s much more affordable for rank tracking)](https://proranktracker.com/blog/what-is-rank-tracking/), meaning it goes into depth on rank tracking and does it better than anyone else. Instead of trying to be a jack of all trades, it becomes a master of one. Let’s talk about why ProRankTracker might be the right tool for your rank tracking needs. ### Pros - Highly specialized rank tracking features like localization, historical data, and helpful charts and graphs. - Unlimited reports on ANY plan - Every plan comes with daily rank updates - 100% accurate rank tracking - [Low cost](https://proranktracker.com/blog/the-3-most-and-actually-the-only-affordable-rank-tracking-plans-for-beginners-and-small-businesses/) - Full-featured free trial available ### Cons - If you need a full suite of SEO tools, try one of the tools above. ProRankTracker is focused on tracking ranks as well as possible, so it doesn’t offer those other features. ### Features ProRankTracker offers some of the most [advanced rank tracking](https://proranktracker.com/blog/advanced-rank-tracking/) features in the industry. One of my favorite features is the ability to look at unlimited [full SERPs](https://proranktracker.com/blog/seos-life-monitor-why-you-absolutely-must-know-about-your-serp-trackers-rank-update-frequency/) to track the movements of every listing for the keywords you’re targeting. This rank tracking feature makes it easy to see who’s making moves. Then, you can take that information to determine your future strategy. [![Features ProRankTracker](https://proranktracker.com/blog/wp-content/uploads/2024/03/image12-1030x475.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image12.png) Another popular feature is the ability to generate UNLIMITED reports on any ProRankTracker plan (even the smallest plans!). [If you’re an agency](https://proranktracker.com/blog/agency-rank-tracking/), the value of this feature is impossible to overstate. You never have to worry about exceeding your reporting limit. ProRankTracker comes with more than [20 types of reports and notifications](https://proranktracker.com/blog/the-18-types-of-seo-ranking-reports/), so you can quickly generate the exact report you need. You can then schedule these reports automatically for you or your clients on a recurring schedule. [![ProRankTracker reports](https://proranktracker.com/blog/wp-content/uploads/2024/03/image3-1030x512.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image3.png) ProRankTracker also offers the Rankings Discovery and Keyword Suggestions tools if you need to develop your keyword strategy. Rankings Discovery allows you to discover keywords that you ALREADY rank for with the click of a button. You can then invest some time into boosting these keywords to higher positions–but much less effort than developing a brand new keyword. [![ProRankTracker Rankings Discovery](https://proranktracker.com/blog/wp-content/uploads/2024/03/image16-1030x469.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image16.png) Keyword Suggestions takes the keywords you already target and suggests hundreds of new ones based on your current strategy. Here, you can find high-value, long-tail keywords that generate more results than generic keywords suggested by some other tools. [![ProRankTracker Keyword Suggestions](https://proranktracker.com/blog/wp-content/uploads/2024/03/image1-1030x470.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image1.png) ### Pricing Fortunately, ProRankTracker’s pricetag is much easier for most businesses (of any size) to swallow. ProRankTracker starts at just \$49/month (or \$39/month paid annually) for 500 tracked keywords! That’s more than 50% off the SAME number of keywords compared to SEMrush and almost 50% off compared to Ahrefs (which offers 750 terms for \$99/month)\! [![ProRankTracker pricing](https://proranktracker.com/blog/wp-content/uploads/2024/03/image2-1030x469.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image2.png) Additionally, ProRankTracker offers a [14-day free trial](https://proranktracker.com/plans_and_pricing) with ALL premium features enabled. Sign up for the free trial to see how much ProRankTracker can help your business succeed online\! ### Reviews ProRankTracker has received an [average rating of 4.5 stars](https://www.g2.com/products/proranktracker/reviews). The most common positive comments center around accuracy, ease of use, and affordability. Many users also mention the depth of the rank-tracking tool suite. [![Reviews ProRankTracker](https://proranktracker.com/blog/wp-content/uploads/2024/03/image10-1030x493.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image10.png) More negative reviews mention difficulties learning the ProRankTracker user interface. However, notice in the screenshot below that this comment was posted in 2022 – this was the most recent review I could find below 4.5 stars\! [![Reviews ProRankTracker 2](https://proranktracker.com/blog/wp-content/uploads/2024/03/image14-1030x551.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image14.png) In addition, the ProRankTracker team has since launched an overhaul of the UX, which has made the tool much easier to learn and use. ## FAQ ### Is Ahrefs or SEMrush more accurate? When it comes to tracking your ranks, SEMrush is more accurate because it updates its data more frequently. For reference, Ahrefs updates its ranks weekly for users on the basic plan, whereas SEMrush reports that they update their ranks every 24-48 hours. ### What is the difference between Ahrefs and SEMrush? Ahrefs and SEMrush are excellent all-in-one SEO tools, but they aren’t identical. SEMrush offers social media and marketing features that Ahrefs doesn’t provide. That’s why SEMrush is the more popular choice. However, it has a significantly higher price tag to accompany the additional features. ### Is SEMrush the best SEO tool? The best SEO tool depends on your needs. Many people love SEMrush and swear that it’s the best tool on the market. Others say the same thing about Ahrefs. Ultimately, only you can decide what’s best for your business – try out the free tools offered by both and see what you like best. ## Conclusion So, who wins? If budget isn’t a concern, SEMrush is the more comprehensive and accurate SEO tool that’ll meet almost any business’s needs. However, most businesses have a limited budget and need the most powerful features with a lower price tag. In that case, I recommend trying ProRankTracker, which offers some of the highest-value SEO tools without the accompanying high price. Whatever your needs, try all 3 tools and use your experience to help you decide which one is right for you. Good luck\! Tags: [ahrefs](https://proranktracker.com/blog/tag/ahrefs/), [ahrefs vs semrush](https://proranktracker.com/blog/tag/ahrefs-vs-semrush/), [all in one seo tools](https://proranktracker.com/blog/tag/all-in-one-seo-tools/), [Rank tracker](https://proranktracker.com/blog/tag/rank-tracker/), [semrush](https://proranktracker.com/blog/tag/semrush/), [seo tools](https://proranktracker.com/blog/tag/seo-tools/) ##### Share this entry - [Share on Facebook](https://www.facebook.com/sharer.php?u=https://proranktracker.com/blog/ahrefs-vs-semrush/&t=Ahrefs%20vs.%20SEMrush%3A%20Which%20SEO%20Tool%20Is%20King%3F) - [Share on Twitter](https://twitter.com/share?text=Ahrefs%20vs.%20SEMrush%3A%20Which%20SEO%20Tool%20Is%20King%3F&url=https://proranktracker.com/blog/?p=8536) - [Share on LinkedIn](https://linkedin.com/shareArticle?mini=true&title=Ahrefs%20vs.%20SEMrush%3A%20Which%20SEO%20Tool%20Is%20King%3F&url=https://proranktracker.com/blog/ahrefs-vs-semrush/) - [Share on Reddit](https://reddit.com/submit?url=https://proranktracker.com/blog/ahrefs-vs-semrush/&title=Ahrefs%20vs.%20SEMrush%3A%20Which%20SEO%20Tool%20Is%20King%3F) - [Share by Mail](mailto:?subject=Ahrefs%20vs.%20SEMrush%3A%20Which%20SEO%20Tool%20Is%20King%3F&body=https://proranktracker.com/blog/ahrefs-vs-semrush/) https://proranktracker.com/blog/wp-content/uploads/2024/03/ahrefs-vs-semrush.jpeg 963 2535 Jacob Statler https://proranktracker.com/blog/wp-content/uploads/2020/11/prt-blog-1-1.png Jacob Statler2024-03-06 14:46:052024-11-04 18:54:35Ahrefs vs. SEMrush: Which SEO Tool Is King? ##### You might also like [![Automated rank tracker](https://proranktracker.com/blog/wp-content/uploads/2023/07/Automated-rank-tracker-180x180.jpeg) How to Set Up an Automated Rank Tracker in 9 Steps](https://proranktracker.com/blog/automated-rank-tracker/ "How to Set Up an Automated Rank Tracker in 9 Steps") [![How to Show Up in ChatGPT Results and Get More Site Views](https://proranktracker.com/blog/wp-content/uploads/2025/02/image12-180x180.png) How to Show Up in ChatGPT Results Reliably](https://proranktracker.com/blog/how-to-show-up-in-chatgpt-results/ "How to Show Up in ChatGPT Results Reliably") [![check website ranking](https://proranktracker.com/blog/wp-content/uploads/2023/09/check-website-ranking-180x180.jpeg) How to Check Your Website Ranking (and Improve It) Fast](https://proranktracker.com/blog/check-website-ranking/ "How to Check Your Website Ranking (and Improve It) Fast") [![Instant Rank Checker What Page Am I on Google](https://proranktracker.com/blog/wp-content/uploads/2022/12/Instant-Rank-Checker-What-Page-Am-I-on-Google-180x180.jpeg) Instant Rank Checker: What Page Am I on Google?](https://proranktracker.com/blog/instant-rank-checker/ "Instant Rank Checker: What Page Am I on Google?") [![cover rank tracker report template 2](https://proranktracker.com/blog/wp-content/uploads/2023/11/cover_rank-tracker-report-template-2-180x180.jpg) How to Use a Rank Tracker Report Template](https://proranktracker.com/blog/rank-tracker-report-template/ "How to Use a Rank Tracker Report Template") [![video rank tracking](https://proranktracker.com/blog/wp-content/uploads/2022/05/video-rank-tracking-180x180.png) Video Rank Tracker: How to Check Your Video Ranks on Google](https://proranktracker.com/blog/video-rank-tracking/ "Video Rank Tracker: How to Check Your Video Ranks on Google") [![Google Ranking Suddenly Dropped? Take These Steps NOW\!](https://proranktracker.com/blog/wp-content/uploads/2024/07/cover-google-ranking-suddenly-dropped-1-180x180.png) Google Ranking Suddenly Dropped? Take These Steps NOW\!](https://proranktracker.com/blog/google-ranking-suddenly-dropped/ "Google Ranking Suddenly Dropped? Take These Steps NOW!") 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Readable Markdown	Google “SEO tools.” Go ahead, I’ll wait. What comes up? If your SERP looks anything like mine, 2 of the results at the top of the page are SEMrush and Ahrefs. Ahrefs and SEMrush are 2 significant industry-leading SEO tools because they offer huge feature sets, accurate data, and excellent user experiences. But which one is better? That’s the question we’re here to answer. Feel free to skip to the comparison: - [What Should the Best SEO Tool Offer?](https://proranktracker.com/blog/ahrefs-vs-semrush/#what-should-best-seo-tool-offer) - [Ahrefs vs. SEMrush: Battle of the SEO Tools](https://proranktracker.com/blog/ahrefs-vs-semrush/#ahrefs-vs-semrush) - [Why ProRankTracker Is the Best Option for Tracking Your Ranks](https://proranktracker.com/blog/ahrefs-vs-semrush/#why-proranktracker-is-best-for-tracking-ranks) - [FAQ](https://proranktracker.com/blog/ahrefs-vs-semrush/#faq) ## What Should the Best SEO Tool Offer? A robust SEO strategy is indispensable for online success. Why? Because [more than 50%](https://www.highervisibility.com/seo/learn/organic-vs-paid-search-statistics/#:~:text=Arguments%20for%20organic%20search&text=53.3%25%20of%20all%20web%20traffic,than%20all%20other%20channels%20combined.) of online traffic comes from organic search, and only about a quarter comes from paid search. Additionally, almost 97% of online content never receives any organic traffic. [![Statistics](https://proranktracker.com/blog/wp-content/uploads/2024/03/Statistics-1030x411.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/Statistics.png) In other words, new people cannot find your business online unless you’ve taken the necessary SEO steps to ensure its visibility\! The only way to navigate the complexities of search engine optimization effectively is with an SEO tool, but many people struggle to decide what tool is right for their business. What should the best SEO tool offer to truly elevate your website’s performance? We’re here to help you answer that question. Let’s explore the key features that make an SEO tool exceptional. ### Site Audits A solid foundation for SEO success begins with a thorough site audit. A site audit is when a tool breaks down your entire website’s performance to tell you precisely what needs to change. The best SEO tools should thoroughly analyze your website’s structure, speed, and other technical aspects, including checking the following on-page elements: - Meta tags - Headers - Images - Content - Broken links - Many, many other elements The tool then offers insights into how to fix any issues your site currently has. A site audit is CRUCIAL for developing a high-performing site that’ll rank high on the SERPs. ### Backlinks Backlinks are an important part of optimizing your site, but many newer website owners are also confused about them. Essentially, a backlink is any time another (preferably reputable) website links to one of your site’s pages. A top-tier SEO tool needs to have a robust backlink analysis feature. This tool should include: - Monitoring the quality and relevance of backlinks - Identifying potentially harmful links - Understanding your competitors’ backlink strategies. With this information, you can refine your link-building approach and strengthen your website’s authority. ### Rank Tracking Another under-appreciated aspect of SEO is rank tracking. Many people feel that launching their site with some SEO will be enough to land a top spot on the SERP. Unfortunately, that’s not the case. Once you’ve started working on your SEO, you’ll need to know if your efforts are having any effect so you can adjust your strategy and improve with time. That’s where rank tracking comes in. The best rank-tracking tools offer: - Up-to-date rank tracking - Historical data - Localization features - Reports - Other specialized rank-tracking features Tracking your ranks allows you to monitor your rankings over time, adapt your strategy accordingly, and understand how your site performs in specific locations. ### Keyword Discovery Keywords are the building blocks of SEO. Without a properly developed keyword strategy, your ranks will stagnate. A comprehensive SEO tool should make keyword research and discovery easier by providing insights into search volume, competition, and trends. It should also suggest RELEVANT long-tail keywords to optimize your content for better visibility. Many tools suggest hundreds of random keywords that don’t pertain to your current SEO strategy, which does you no good. Look for tools that offer robust keyword research tools. These tools will help you fill holes in your keyword strategy and identify areas where your competitors are outperforming you. ### Competitor Tracking One of the most complex parts of SEO is navigating the competition you’ll inevitably have for the top spots on Google (or [whichever search engine](https://proranktracker.com/blog/best-yahoo-seo-tool-you-need-to-check-out-now/) you’re targeting). Understanding your competitors’ strategies is crucial for staying ahead in the SEO game. The best way to understand your competitors? You guessed it: a good SEO tool. The best SEO tools should offer advanced competitor tracking features, such as: - Allowing you to analyze your competitor’s keywords - Identify your competitor’s backlinks - Quickly compare your ranks with your competitor’s ranks These insights help you identify opportunities, refine your strategy, and beat your opponents on the SERP. ### Reports Keeping track of your SEO performance can feel like a full-time job, taking away from the other aspects of running a business. That’s where reports come in. You can automatically schedule reports to be sent to you at preset times, so you only have to review the changes quickly and decide if anything needs adjusting. A top-notch SEO tool should offer customizable, automatable, and easy-to-understand reports. These reports should summarize key metrics, include visualizations like charts and graphs, and be exportable for easy sharing. If you’re running an SEO agency, you should carefully consider the reporting capabilities and limits of any tool you’re considering. Reports can make or break your client relationship, so ensure your chosen tool helps you wow your clients\! ## Ahrefs vs. SEMrush: Battle of the SEO Tools In this section, we’ll compare SEMrush vs Ahrefs to see which tool offers more value. Specifically, we’ll look at 5 different categories to determine which SEO tool is best for you: - Pros - Cons - Features - Pricing - Reviews ### Ahrefs [Ahrefs](https://ahrefs.com/) has long been one of the most popular [all-in-one SEO tools](https://proranktracker.com/blog/all-in-one-seo-tools/), and for good reason. This popular tool offers industry-leading features and capabilities that have helped people take their pages to the top of Google for over a decade. Let’s talk about whether Ahrefs might be the tool for you. #### Pros - High-quality features cover almost anything you could need in SEO (including every feature we recommend looking for above) - The UX is well-designed and makes many features manageable (although many more advanced features may still be complicated for newer users). - Plenty of resources and education available for those new to SEO - Free Webmaster Tools #### Cons - The HUGE feature set can be intimidating and challenging to learn for beginners. - New Ahrefs plans are based on a credit system that a lot of users have been outspoken about disliking because the credits can be used up fast. - It can be cost-prohibitive for smaller businesses. - No free trial of the full program\! #### Features For many people, Ahrefs is the best SEO tool on the market. Its extensive features allow its users to accomplish almost any SEO task. Ahref’s core SEO tools include the following: - Backlink tools - Rank tracking - Keyword explorer - Site audit (for technical SEO) Most of the core information you’ll be interested in will be summarized in the Ahrefs dashboard. The dashboard gives users an incredibly detailed look at many important data points: - Keyword movements - Backlinks - Site health - Organic traffic [![Ahrefs](https://proranktracker.com/blog/wp-content/uploads/2024/03/image5-1030x484.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image5.png) Users can then use specific tools to dive into these areas more in-depth. Another key feature is the Site Explorer, which allows users to check on the backlink and keyword profiles of ANY site (including their competitors). [![Site Explorer](https://proranktracker.com/blog/wp-content/uploads/2024/03/image7-1030x624.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image7.png) Using the Site Explorer is one of the best ways to stay up-to-date on your competitors’ strategies and stay one step ahead of them. Of course, Ahrefs has many other SEO features. I highly recommend signing up for Ahref’s [Webmaster Tools](https://ahrefs.com/webmaster-tools) for free before committing to pay for the tool to see if you like its setup. #### Pricing Pricing is where Ahrefs seems less appealing to many people. You get a limited number of credits every month for some of Ahrefs’ features, meaning you can’t use every tool an unlimited amount of times. If you pay monthly, Ahrefs starts at \$99/month and goes up to \$399/month (not including enterprise plans). Yearly plans are discounted by 2 months of cost. [![Ahrefs Pricing](https://proranktracker.com/blog/wp-content/uploads/2024/03/image17-1030x634.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image17.png) However, those considering Ahrefs should remember that only some of its plans come with all its features! Review the [pricing plans](https://ahrefs.com/pricing) to see if the plan that meets your budget offers the necessary tools. #### Reviews Ahrefs has an [average of 4.5 stars](https://www.g2.com/products/ahrefs/reviews), meaning that most of its customers are happy with the tool. Some of the most common comments from happy customers refer to the accuracy, the wide variety of features, and the backlink tracking tool. [![Ahrefs Review 1](https://proranktracker.com/blog/wp-content/uploads/2024/03/image6-1030x499.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image6.png) Some of the more critical comments mention that the design can be clunky and that the price is higher than many wish it were. [![Ahrefs Review 2](https://proranktracker.com/blog/wp-content/uploads/2024/03/image13-1030x479.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image13.png) ### SEMrush [SEMrush](https://www.semrush.com/) is another full-featured SEO tool that has been a giant in the industry since its launch in 2008. SEMrush also has a massive following and has helped many of its customers attain SEO success over the years. But is it the right SEO tool for you? Let’s take a look\! #### Pros - Offers a full suite of SEO tools - Covers all of the needs you might have for SEO - Includes marketing, social media, and content creation tools in addition to its SEO features - Free trial available #### Cons - The extensive feature set carries a premium price tag that won’t fit many smaller businesses’ budgets. - The number of features may be overwhelming for someone just trying to get started in SEO. #### Features SEMrush offers social media, marketing, and content creation features. We won’t discuss those tools here since we’re mainly focused on SEO. SEMrush’s core SEO features include the following: - Keyword research - Competitor analysis - Rank tracking - Backlink tools - Local SEO - Technical SEO One of the best features SEMrush offers is its suite of keyword tools, which includes several tools designed specifically to make keyword research easier and faster. [![Features SEMrush ](https://proranktracker.com/blog/wp-content/uploads/2024/03/image8-1030x649.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image8.png) Using these tools, you can find new keywords that match your current keyword profile, manage your current keywords, and discover gaps in your strategy to help you target strategic keywords. Backlinks are hard to understand, but SEMrush offers multiple tools to help simplify them and help you build an excellent backlink profile. These tools can help you identify low-quality backlinks and disavow them, launch backlink campaigns, and keep track of all your current backlinks. [![SEMrush backlinks](https://proranktracker.com/blog/wp-content/uploads/2024/03/image4-1030x568.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image4.png) Again, SEMrush offers too many SEO features to cover in one article. However, SEMrush does provide a [free trial](https://www.semrush.com/pricing/), which I recommend signing up for to see if SEMrush offers what you need. #### Pricing Many people’s problem with SEMrush is that it doesn’t fit in their budget. The tools it offers are great, but many people don’t have room in their budget to pay the premium price. SEMrush starts at \$129.95/month and goes up to \$499.95/month. Discounts are available if you pay for an entire year upfront. [![SEMrush pricing](https://proranktracker.com/blog/wp-content/uploads/2024/03/image15-1030x531.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image15.png) #### Reviews SEMrush has an [average rating of 4.5 stars](https://www.g2.com/products/semrush/reviews) (identical to Ahrefs!). The most common positive comments are about the number and quality of the available features. Most people don’t even use all the features of SEMrush because it’s such a feature-packed tool. [![SEMrush review](https://proranktracker.com/blog/wp-content/uploads/2024/03/image9-1030x488.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image9.png) Those with more critical comments often mention the price and the difficulty of learning such a massive and complex tool. [![SEMrush review 2](https://proranktracker.com/blog/wp-content/uploads/2024/03/image11-1030x516.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image11.png) ## Why ProRankTracker Is the Best Option for Tracking Your Ranks You probably need an all-in-one SEO tool like Ahrefs or SEMrush, but if you’re looking for rank tracking features, Ahrefs and SEMrush get expensive. [ProRankTracker](https://proranktracker.com/) is a highly specialized [rank tracking tool (that’s much more affordable for rank tracking)](https://proranktracker.com/blog/what-is-rank-tracking/), meaning it goes into depth on rank tracking and does it better than anyone else. Instead of trying to be a jack of all trades, it becomes a master of one. Let’s talk about why ProRankTracker might be the right tool for your rank tracking needs. ### Pros - Highly specialized rank tracking features like localization, historical data, and helpful charts and graphs. - Unlimited reports on ANY plan - Every plan comes with daily rank updates - 100% accurate rank tracking - [Low cost](https://proranktracker.com/blog/the-3-most-and-actually-the-only-affordable-rank-tracking-plans-for-beginners-and-small-businesses/) - Full-featured free trial available ### Cons - If you need a full suite of SEO tools, try one of the tools above. ProRankTracker is focused on tracking ranks as well as possible, so it doesn’t offer those other features. ### Features ProRankTracker offers some of the most [advanced rank tracking](https://proranktracker.com/blog/advanced-rank-tracking/) features in the industry. One of my favorite features is the ability to look at unlimited [full SERPs](https://proranktracker.com/blog/seos-life-monitor-why-you-absolutely-must-know-about-your-serp-trackers-rank-update-frequency/) to track the movements of every listing for the keywords you’re targeting. This rank tracking feature makes it easy to see who’s making moves. Then, you can take that information to determine your future strategy. [![Features ProRankTracker](https://proranktracker.com/blog/wp-content/uploads/2024/03/image12-1030x475.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image12.png) Another popular feature is the ability to generate UNLIMITED reports on any ProRankTracker plan (even the smallest plans!). [If you’re an agency](https://proranktracker.com/blog/agency-rank-tracking/), the value of this feature is impossible to overstate. You never have to worry about exceeding your reporting limit. ProRankTracker comes with more than [20 types of reports and notifications](https://proranktracker.com/blog/the-18-types-of-seo-ranking-reports/), so you can quickly generate the exact report you need. You can then schedule these reports automatically for you or your clients on a recurring schedule. [![ProRankTracker reports](https://proranktracker.com/blog/wp-content/uploads/2024/03/image3-1030x512.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image3.png) ProRankTracker also offers the Rankings Discovery and Keyword Suggestions tools if you need to develop your keyword strategy. Rankings Discovery allows you to discover keywords that you ALREADY rank for with the click of a button. You can then invest some time into boosting these keywords to higher positions–but much less effort than developing a brand new keyword. [![ProRankTracker Rankings Discovery](https://proranktracker.com/blog/wp-content/uploads/2024/03/image16-1030x469.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image16.png) Keyword Suggestions takes the keywords you already target and suggests hundreds of new ones based on your current strategy. Here, you can find high-value, long-tail keywords that generate more results than generic keywords suggested by some other tools. [![ProRankTracker Keyword Suggestions](https://proranktracker.com/blog/wp-content/uploads/2024/03/image1-1030x470.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image1.png) ### Pricing Fortunately, ProRankTracker’s pricetag is much easier for most businesses (of any size) to swallow. ProRankTracker starts at just \$49/month (or \$39/month paid annually) for 500 tracked keywords! That’s more than 50% off the SAME number of keywords compared to SEMrush and almost 50% off compared to Ahrefs (which offers 750 terms for \$99/month)\! [![ProRankTracker pricing](https://proranktracker.com/blog/wp-content/uploads/2024/03/image2-1030x469.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image2.png) Additionally, ProRankTracker offers a [14-day free trial](https://proranktracker.com/plans_and_pricing) with ALL premium features enabled. Sign up for the free trial to see how much ProRankTracker can help your business succeed online\! ### Reviews ProRankTracker has received an [average rating of 4.5 stars](https://www.g2.com/products/proranktracker/reviews). The most common positive comments center around accuracy, ease of use, and affordability. Many users also mention the depth of the rank-tracking tool suite. [![Reviews ProRankTracker](https://proranktracker.com/blog/wp-content/uploads/2024/03/image10-1030x493.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image10.png) More negative reviews mention difficulties learning the ProRankTracker user interface. However, notice in the screenshot below that this comment was posted in 2022 – this was the most recent review I could find below 4.5 stars\! [![Reviews ProRankTracker 2](https://proranktracker.com/blog/wp-content/uploads/2024/03/image14-1030x551.png)](https://proranktracker.com/blog/wp-content/uploads/2024/03/image14.png) In addition, the ProRankTracker team has since launched an overhaul of the UX, which has made the tool much easier to learn and use. ## FAQ ### Is Ahrefs or SEMrush more accurate? When it comes to tracking your ranks, SEMrush is more accurate because it updates its data more frequently. For reference, Ahrefs updates its ranks weekly for users on the basic plan, whereas SEMrush reports that they update their ranks every 24-48 hours. ### What is the difference between Ahrefs and SEMrush? Ahrefs and SEMrush are excellent all-in-one SEO tools, but they aren’t identical. SEMrush offers social media and marketing features that Ahrefs doesn’t provide. That’s why SEMrush is the more popular choice. However, it has a significantly higher price tag to accompany the additional features. ### Is SEMrush the best SEO tool? The best SEO tool depends on your needs. Many people love SEMrush and swear that it’s the best tool on the market. Others say the same thing about Ahrefs. Ultimately, only you can decide what’s best for your business – try out the free tools offered by both and see what you like best. ## Conclusion So, who wins? If budget isn’t a concern, SEMrush is the more comprehensive and accurate SEO tool that’ll meet almost any business’s needs. However, most businesses have a limited budget and need the most powerful features with a lower price tag. In that case, I recommend trying ProRankTracker, which offers some of the highest-value SEO tools without the accompanying high price. Whatever your needs, try all 3 tools and use your experience to help you decide which one is right for you. Good luck\!
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