🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 0 (from laksa148)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa000.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://people.com/human-interest/facebook-plans-to-change-company-name-rebrand-report/\')), getAhrefsUnparsedNoserviceFromURL(\'https://people.com/human-interest/facebook-plans-to-change-company-name-rebrand-report/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/people.com\/human-interest\/facebook-plans-to-change-company-name-rebrand-report\/","crawl_time":1776183063,"first_indexed_time":1634743108,"http_code":200,"src_unparsed":"com,people!\/human-interest\/facebook-plans-to-change-company-name-rebrand-report\/ s443","src_root_hash":"8987252745502061200","history_drop_reason":null,"meta_title":"Facebook Plans to Change Company Name as Part of Rebrand: Report","meta_descriptions":["The change, which Facebook CEO Mark Zuckerberg will reportedly announce next week, is expected to reflect the company's focus on building the metaverse, according to The Verge."],"attrs_boilerpipe_text":"Facebook, Inc. is planning to unveil a new name in an effort to be seen as more than just a social media company, according to a new report.\nThe Verge\nreported that CEO Mark Zuckerberg plans to announce the new name next week during the annual Connect conference on Oct. 28. The switch is expected to reflect the company's \"focus on building the metaverse,\" per the tech news outlet.\nA Facebook spokesperson tells PEOPLE, \"We don't comment on rumor or speculation.\"\nAs a part of the rebrand, the name of the Facebook app would reportedly not change, but rather the parent company would have a new moniker.\nThe Verge\nalso reported that the new name is not widely known at the company, but could possibly be connected to their VR platform,\nHorizon Worlds\n, which is currently in an invite-only beta phase.\nJakub Porzycki\/NurPhoto via Getty\nFacebook's reported rebrand would come amid a period of intense scrutiny for the company, after\nformer Facebook product manager Frances Haugen\nleaked internal documents to lawmakers and the\nWall Street Journal\n.\nFor more on Facebook planning to change its company name and other top stories, listen below to\nour daily podcast PEOPLE Every Day\n.\nThe documents led to a\nWSJ\nseries that alleged Facebook\nallowed the accounts of high-profile users to bypass its rules\n, allowing some to post material meant to incite violence or harass others; downplayed data that showed\nInstagram is harmful to young teens\n, namely girls; and made changes to its algorithm that made people \"\nangrier\n,\" among other allegations.\nAfter Haugan's testimony, lawmakers on both sides of the aisle agreed there was a need for new regulations to change how Facebook targets its users, according to the\nAssociated Press\n.\nHours after Haugen testified before a Senate Commerce subcommittee, Zuckerberg\nreleased a letter\non Oct. 5, claiming that the allegations painted a \"\nfalse picture of the company\n.\"\n\"We care deeply about issues like safety, well-being and mental health,\" he wrote.\nEarlier this month, Facebook went offline for several hours —\nits worst outage since 2008\n.\nNever miss a story — sign up for\nPEOPLE\n's free daily newsletter\nto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.\nMark Zuckerberg.\nAMY OSBORNE\/Getty\nZuckerberg previously mentioned the company shifting focus to the \"metaverse\" — a word coined in a 1992 science fiction book by Neil Stephenson — during a July interview with\nThe Verge\n.\n\"\nThe metaverse is a vision that spans many companies\n— the whole industry. You can think about it as the successor to the mobile internet,\" he said. \"It's certainly not something that any one company is going to build, but I think a big part of our next chapter is going to hopefully be contributing to building that, in partnership with a lot of other companies and creators and developers.\"\n\"And my hope, if we do this well, I think over the next five years or so, in this next chapter of our company, I think we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company,\" he added. \nThe company announced on Sunday that over the next five years it\nplans on creating 10,000 jobs across the EU\nto help build the metaverse.\n\"Facebook is at the start of a journey to help build the next computing platform,\" the company wrote in a blog post, referring to the metaverse as \"a new phase of interconnected virtual experiences using technologies like virtual and augmented reality.\"\n\"At its heart is the idea that by creating a greater sense of 'virtual presence', interacting online can become much closer to the experience of interacting in person,\" the company wrote, emphasizing that \"like the internet, its key feature will be its openness and interoperability.\"","attrs_markdown":"\n\n[Skip to content](https:\/\/people.com\/human-interest\/facebook-plans-to-change-company-name-rebrand-report\/#main)\n\n[PEOPLE](https:\/\/people.com\/)\n\n- Please fill out this field.\n- [Log In](https:\/\/people.com\/authentication\/login?regSource=26075&relativeRedirectUrl=%2Fhuman-interest%2Ffacebook-plans-to-change-company-name-rebrand-report%2F)\n- My Account\n  - 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[Food](https:\/\/people.com\/food\/)\n  - [Home](https:\/\/people.com\/home\/)\n  - [Travel](https:\/\/people.com\/travel\/)\n  - [Style](https:\/\/people.com\/beauty-style\/)\n- [Royals](https:\/\/people.com\/royals\/)\n  - [British Royal Family News](https:\/\/people.com\/british-royal-family-news)\n- [Health](https:\/\/people.com\/health\/)\n- [Shopping](https:\/\/people.com\/shopping\/)\n  - [Fashion](https:\/\/people.com\/fashion\/)\n  - [Beauty](https:\/\/people.com\/beauty\/)\n  - [Home](https:\/\/people.com\/shopping-home)\n  - [Kitchen](https:\/\/people.com\/shopping-kitchen)\n  - [Travel Products](https:\/\/people.com\/shopping-travel)\n  - [Pets](https:\/\/people.com\/shopping-pets)\n  - [Gifts](https:\/\/people.com\/gifts\/)\n  - [Sales & Deals](https:\/\/people.com\/sales-deals)\n  - [People Tested](https:\/\/people.com\/shopping\/people-tested\/)\n\n[Subscribe](https:\/\/people.com\/human-interest\/facebook-plans-to-change-company-name-rebrand-report\/)\n\n- [![RFK Jr. and Mary Kennedy; RFK Jr.'s Diary]() ![RFK Jr. and Mary Kennedy; RFK Jr.'s Diary](https:\/\/people.com\/thmb\/UCH212Iit6q7f6lmSCYBDurgkDk=\/800x533\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/RFK-Jr.-and-Mary-Kennedy-Diary-041326-8590d614526e45d1ad16667720bdb586.jpg) 1 The Biggest Bombshells from RFK Jr.'s Diaries: Slicing Off a Raccoon's Penis, Flying with Epstein and Listing the Women He Bedded](https:\/\/people.com\/rfk-jr-diaries-biography-biggest-bombshells-11947007)\n- [![A Woman Met Her Husband in a Bible Group. Six Kids Later, She Found Out He Was Keeping a Couple Captive in a Basement ]() ![A Woman Met Her Husband in a Bible Group. Six Kids Later, She Found Out He Was Keeping a Couple Captive in a Basement ](https:\/\/people.com\/thmb\/dOcNTnmKFLVfyb1OCNsuK4L-iIk=\/800x533\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/betrayal-3-041326-c23195e5e2cb41a1b2f54b710ca21bf1.jpg) 2 A Woman Met Her Husband in a Bible Group. Six Kids Later, She Found Out He Was Keeping a Couple Captive in a Basement](https:\/\/people.com\/betrayal-secrets-and-lies-bible-study-kidnapper-docuseries-11947019)\n- [![Britney Spears attends the 29th Annual GLAAD Media Awards; Britney Spears Sons Jayden and Preston Federine]() ![Britney Spears attends the 29th Annual GLAAD Media Awards; Britney Spears Sons Jayden and Preston Federine](https:\/\/people.com\/thmb\/4JxyEWfpyc3cMKsofbisLMkI5LA=\/800x533\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/Britney-Spears-attends-the-29th-Annual-GLAAD-Media-Awards-Britney-Spears-Sons-Jayden-and-Preston-Federine-041326-e0959807d4d34561b3875ce93e905e2c.jpg) 3 Britney Spears' Sons Sean Preston, 20, Jayden James, 19, 'Were a Big Part of Getting Her to Rehab' (Exclusive Source)](https:\/\/people.com\/britney-spears-sons-were-big-part-of-getting-her-to-rehab-exclusive-11948985)\n- [![US Vice President JD Vance; Pope Leo XIV]() ![US Vice President JD Vance; Pope Leo XIV](https:\/\/people.com\/thmb\/Yy_H6n4L2EapFiUt2wRjgWlw034=\/800x533\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/jd-vance-041326-873b82b20b8246aebd5429e84cdb47a5.jpg) 4 JD Vance, Who Converted to Catholicism as an Adult, Advises Pope Leo to ‘Stick to Matters of Morality’](https:\/\/people.com\/jd-vance-advises-pope-leo-to-stick-to-matters-of-morality-11949214)\n\n# Facebook, Inc. Plans to Change Company Name in Rebranding Effort, According to Report\nThe switch is expected to reflect the company's \"focus on building the metaverse,\" according to *The Verge*\n\nBy\n\n[Maria Pasquini](https:\/\/people.com\/author\/maria-pasquini\/)\n\n![maria pasquini]()\n\n![maria pasquini](https:\/\/people.com\/thmb\/ouf801_vCAuA8UpR3Y64UViC618=\/200x200\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/Maria-Pasquini-0c994bb626354aac892025e6b64adcd9.jpg)\n\n[Maria Pasquini](https:\/\/people.com\/author\/maria-pasquini\/)\n\nMaria Pasquini is a Senior News Editor for PEOPLE, covering Human Interest. She has been with the brand since 2017.\n\n[People Editorial Guidelines](https:\/\/people.com\/editorial-policy-page-5499057)\n\nPublished on October 20, 2021 11:16AM EDT\n\nFacebook, Inc. is planning to unveil a new name in an effort to be seen as more than just a social media company, according to a new report.  \n  \n[*The Verge*](https:\/\/www.theverge.com\/2021\/10\/19\/22735612\/facebook-change-company-name-metaverse) reported that CEO Mark Zuckerberg plans to announce the new name next week during the annual Connect conference on Oct. 28. The switch is expected to reflect the company's \"focus on building the metaverse,\" per the tech news outlet.\n\nA Facebook spokesperson tells PEOPLE, \"We don't comment on rumor or speculation.\"  \n  \n As a part of the rebrand, the name of the Facebook app would reportedly not change, but rather the parent company would have a new moniker.  \n  \n*The Verge* also reported that the new name is not widely known at the company, but could possibly be connected to their VR platform, [Horizon Worlds](https:\/\/www.oculus.com\/facebook-horizon\/), which is currently in an invite-only beta phase.\n\n[**Facebook Whistleblower Reveals Her Identity, Claims Company Is 'Causing Ethnic Violence Around the World'**](https:\/\/people.com\/human-interest\/facebook-whistleblower-frances-haugen-reveals-identity\/) Similar rebrands are not without precedent in the tech world. In 2015, Google [rebranded itself as Alphabet](https:\/\/blog.google\/alphabet\/google-alphabet\/)\n\n![Facebook and Instagram outage]()\n\n![Facebook and Instagram outage](https:\/\/people.com\/thmb\/6vMXBefUy8ioQkTj1j90aUyMs5k=\/4000x0\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$:focal\$749x484:751x486\$\/facebook-instagram-e20ed6c9ae014597b2fd918bde4e82f1.jpg)\n\nJakub Porzycki\/NurPhoto via Getty\n\nFacebook's reported rebrand would come amid a period of intense scrutiny for the company, after [former Facebook product manager Frances Haugen](https:\/\/people.com\/human-interest\/facebook-whistleblower-frances-haugen-reveals-identity\/) leaked internal documents to lawmakers and the [*Wall Street Journal*](https:\/\/www.wsj.com\/articles\/the-facebook-files-11631713039).\n\n**For more on Facebook planning to change its company name and other top stories, listen below to [our daily podcast PEOPLE Every Day](https:\/\/megaphone.link\/HSW1065075894).**\n\nThe documents led to a *WSJ* series that alleged Facebook [allowed the accounts of high-profile users to bypass its rules](https:\/\/www.wsj.com\/articles\/facebook-files-xcheck-zuckerberg-elite-rules-11631541353?mod=article_inline), allowing some to post material meant to incite violence or harass others; downplayed data that showed [Instagram is harmful to young teens](https:\/\/www.wsj.com\/articles\/facebook-knows-instagram-is-toxic-for-teen-girls-company-documents-show-11631620739?mod=article_inline), namely girls; and made changes to its algorithm that made people \"[angrier](https:\/\/www.wsj.com\/articles\/facebook-algorithm-change-zuckerberg-11631654215?mod=article_inline),\" among other allegations.\n\nAfter Haugan's testimony, lawmakers on both sides of the aisle agreed there was a need for new regulations to change how Facebook targets its users, according to the [Associated Press](https:\/\/apnews.com\/article\/facebook-frances-haugen-congress-testimony-af86188337d25b179153b973754b71a4).\n\nHours after Haugen testified before a Senate Commerce subcommittee, Zuckerberg [released a letter](https:\/\/www.facebook.com\/zuck\/posts\/10113961365418581) on Oct. 5, claiming that the allegations painted a \"[false picture of the company](https:\/\/people.com\/human-interest\/mark-zuckerberg-speaks-out-after-facebook-whistleblower-says-company-is-tearing-our-societies-apart\/).\"\n\n\"We care deeply about issues like safety, well-being and mental health,\" he wrote.\n\nEarlier this month, Facebook went offline for several hours — [its worst outage since 2008](https:\/\/people.com\/human-interest\/facebook-back-online-after-worst-outage-since-2008\/).\n\n***Never miss a story — sign up for*** [**PEOPLE*'s free daily newsletter***](https:\/\/forms.dotdashmeredith.com\/people-news-inline) ***to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.***\n\n![Mark Zuckerberg]()\n\n![Mark Zuckerberg](https:\/\/people.com\/thmb\/dWfePQ8h3sXhAo5JV3k3P-eHBdo=\/4000x0\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$:focal\$629x149:631x151\$\/mark-zuckerberg-at-f8-410f7982753d4ed8825c20f89e83acf5.jpg)\n\nMark Zuckerberg. AMY OSBORNE\/Getty\n\nZuckerberg previously mentioned the company shifting focus to the \"metaverse\" — a word coined in a 1992 science fiction book by Neil Stephenson — during a July interview with *The Verge*.\n\n\"[The metaverse is a vision that spans many companies](https:\/\/www.theverge.com\/22588022\/mark-zuckerberg-facebook-ceo-metaverse-interview) — the whole industry. You can think about it as the successor to the mobile internet,\" he said. \"It's certainly not something that any one company is going to build, but I think a big part of our next chapter is going to hopefully be contributing to building that, in partnership with a lot of other companies and creators and developers.\"  \n  \n \"And my hope, if we do this well, I think over the next five years or so, in this next chapter of our company, I think we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company,\" he added. \n\n[**Facebook-Owned Apps Back Online After Experiencing Worst Worldwide Outage Since 2008: 'We're Sorry'**](https:\/\/people.com\/human-interest\/facebook-back-online-after-worst-outage-since-2008\/)\n\nThe company announced on Sunday that over the next five years it [plans on creating 10,000 jobs across the EU](https:\/\/about.fb.com\/news\/2021\/10\/creating-jobs-europe-metaverse\/) to help build the metaverse.\n\n\"Facebook is at the start of a journey to help build the next computing platform,\" the company wrote in a blog post, referring to the metaverse as \"a new phase of interconnected virtual experiences using technologies like virtual and augmented reality.\"\n\n\"At its heart is the idea that by creating a greater sense of 'virtual presence', interacting online can become much closer to the experience of interacting in person,\" the company wrote, emphasizing that \"like the internet, its key feature will be its openness and interoperability.\"\n\nRead More:\n\n- [Human Interest](https:\/\/people.com\/human-interest\/)\n- [Human Interest News](https:\/\/people.com\/human-interest-news)\n- [Business & Technology](https:\/\/people.com\/business-technology)\n\nTrending Now\n\n[![Alexa+ can now order delivery through Grubhub and Uber Eats]() ![Alexa+ can now order delivery through Grubhub and Uber Eats](https:\/\/people.com\/thmb\/BtkniH3sUD6oz3-3tfm1uUWgpEY=\/343x228\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/alexa-plus-food-order-notes-amazon-040326-tout-7b88a50de90d458384d91c00da43d3f2.jpg) Food Delivery, Including Grubhub and Uber Eats, Comes to Amazon’s Alexa+](https:\/\/people.com\/food-delivery-including-grubhub-and-uber-eats-comes-to-amazon-alexa-11942862)\n\n[Human Interest](https:\/\/people.com\/human-interest\/)\n\nApril 05, 2026\n\n[![he official website of the American company Oracle displays on a computer screen with the company logo in Creteil, France, on March 10, 2026, the day the technology giant announces its third-quarter financial results. ]() ![he official website of the American company Oracle displays on a computer screen with the company logo in Creteil, France, on March 10, 2026, the day the technology giant announces its third-quarter financial results. ](https:\/\/people.com\/thmb\/ZNWq1wjP077JcNmgvxpd2MA7UJw=\/343x228\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/oracle-layoffs-033126-1083c4af0f004ff6a484c91247556322.jpg) Oracle Reportedly Slashes Workforce in Major Layoff as Company Increases AI Spending](https:\/\/people.com\/oracle-reportedly-lays-off-30000-as-company-increases-ai-spending-11938342)\n\n[Human Interest](https:\/\/people.com\/human-interest\/)\n\nMarch 31, 2026\n\n[![Toby Neugebauer, Howard Lutnick]() ![Toby Neugebauer, Howard Lutnick](https:\/\/people.com\/thmb\/432GkL8OoUuNN_cCMjSazge52Uw=\/343x228\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/Toby-Neugebauer-Howard-Lutnick-32726-efdec2cc11464f86afa14e0aed6266ce.jpg) Billionaire Denies 'Loud and Belligerent' Confrontation with Trump Official Over \\$60 Billion AI Data Center](https:\/\/people.com\/billionaire-denies-loud-and-belligerent-confrontation-with-trump-official-over-60-billion-ai-data-center-11936651)\n\n[Human Interest](https:\/\/people.com\/human-interest\/)\n\nMarch 30, 2026\n\n## Related Articles\n[![Alexa+ can now order delivery through Grubhub and Uber Eats]() ![Alexa+ can now order delivery through Grubhub and Uber Eats](https:\/\/people.com\/thmb\/KNV-wRM4ITKgVY0Vr9ko6MVjnCs=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/alexa-plus-food-order-notes-amazon-040326-tout-7b88a50de90d458384d91c00da43d3f2.jpg) Food Delivery, Including Grubhub and Uber Eats, Comes to Amazon’s Alexa+ By Nicholas Rice](https:\/\/people.com\/food-delivery-including-grubhub-and-uber-eats-comes-to-amazon-alexa-11942862)\n\n[![he official website of the American company Oracle displays on a computer screen with the company logo in Creteil, France, on March 10, 2026, the day the technology giant announces its third-quarter financial results. ]() ![he official website of the American company Oracle displays on a computer screen with the company logo in Creteil, France, on March 10, 2026, the day the technology giant announces its third-quarter financial results. ](https:\/\/people.com\/thmb\/Zm-yEzc5N9-gbBCt57_wl7f_au4=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/oracle-layoffs-033126-1083c4af0f004ff6a484c91247556322.jpg) Oracle Reportedly Slashes Workforce in Major Layoff as Company Increases AI Spending By Karla Marie Sanford](https:\/\/people.com\/oracle-reportedly-lays-off-30000-as-company-increases-ai-spending-11938342)\n\n[![Toby Neugebauer, Howard Lutnick]() ![Toby Neugebauer, Howard Lutnick](https:\/\/people.com\/thmb\/Co4LxlRHuE6iU3RgFHTIk6jkvkQ=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/Toby-Neugebauer-Howard-Lutnick-32726-efdec2cc11464f86afa14e0aed6266ce.jpg) Billionaire Denies 'Loud and Belligerent' Confrontation with Trump Official Over \\$60 Billion AI Data Center By David Chiu](https:\/\/people.com\/billionaire-denies-loud-and-belligerent-confrontation-with-trump-official-over-60-billion-ai-data-center-11936651)\n\n[![USPS delivery van stopped in front of a UPS location]() ![USPS delivery van stopped in front of a UPS location](https:\/\/people.com\/thmb\/ck93o1Wu44zELJXelj2M71oic3Y=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/USPS-delivery-van-stopped-in-front-of-a-UPS-location-040726-6409a7afd7c04deebe153222c60d5298.jpg) Amazon and USPS Reach Deal That Will Cut the Company's Postal Deliveries by 20% By Rachel Raposas](https:\/\/people.com\/amazon-and-usps-reach-deal-to-cut-company-s-postal-deliveries-by-20-11944868)\n\n[![NASA's Artemis II Space Launch System rocket and Orion spacecraft rest on Launch Pad 39B at Kennedy Space Center in Cape Canaveral, Florida, on March 31, 2026, ahead of the crewed lunar mission. The first window to launch from the Kennedy Space Center in Florida opens Wednesday, April 1 at 6:24 pm (22:24 GMT), and NASA officials said the countdown began at 4:44 pm.; The Artemis II crew â (L-R) pilot Victor Glover, mission specialist Jeremy Hansen of CSA (Canadian Space Agency), commander Reid Wiseman and mission specialist Christina Koch â rehearse a walkout from the Neil A. Armstrong Operations and Checkout Building at NASA's Kennedy Space Center in Florida on December 20, 2025 in Cape Canaveral, Florida. The astronauts are rehearsing for the scheduled February 2026 10-day mission that will carry them around the Moon and back to Earth.]() ![NASA's Artemis II Space Launch System rocket and Orion spacecraft rest on Launch Pad 39B at Kennedy Space Center in Cape Canaveral, Florida, on March 31, 2026, ahead of the crewed lunar mission. The first window to launch from the Kennedy Space Center in Florida opens Wednesday, April 1 at 6:24 pm (22:24 GMT), and NASA officials said the countdown began at 4:44 pm.; The Artemis II crew â (L-R) pilot Victor Glover, mission specialist Jeremy Hansen of CSA (Canadian Space Agency), commander Reid Wiseman and mission specialist Christina Koch â rehearse a walkout from the Neil A. Armstrong Operations and Checkout Building at NASA's Kennedy Space Center in Florida on December 20, 2025 in Cape Canaveral, Florida. The astronauts are rehearsing for the scheduled February 2026 10-day mission that will carry them around the Moon and back to Earth.](https:\/\/people.com\/thmb\/ZCo9MqEYSJDhMhJOtxfnk3kpeyg=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/Reid-Wiseman-Victor-Glover-Christina-Koch-Jeremy-Hansen-artemis-II-040126-3-ccda0c3abbf0411e89322b0dc403a8c6.jpg) What Time Is the Artemis II Launch Today? All About NASA’s Latest Mission By Christopher Rudolph](https:\/\/people.com\/artemis-ii-nasa-mission-everything-to-know-11940410)\n\n[![People walk by the CBS Broadcast Center in Manhattan on December 23, 2025 in New York City. ]() ![People walk by the CBS Broadcast Center in Manhattan on December 23, 2025 in New York City. ](https:\/\/people.com\/thmb\/d7BPL1AdRS1Jztata9JWTrr0lL8=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/cbs-news-building-nyc-032026-855f493160a34aa7af8052ba8c829d18.jpg) CBS News Radio to Shut Down After Nearly 100 Years Following Second Round of Network Layoffs By Abigail Adams](https:\/\/people.com\/cbs-news-radio-to-shut-down-after-nearly-100-years-following-second-round-of-network-layoffs-11931073)\n\n[![Amazon Echo Show 11 with Alexa Plus ]() ![Amazon Echo Show 11 with Alexa Plus ](https:\/\/people.com\/thmb\/tO6oqVAKR2yAUEMgv-RT5EaPv_U=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/Amazon-Alexa-Plus-echo-show-11-031326-d674f2e80d814f31a503fa7afcbce662.jpg) Alexa+ Adds New Sassy Mode (Yes, Really) That Allows the Amazon Tool to Use Occasional, but Censored, Profanity By Nicholas Rice](https:\/\/people.com\/amazons-alexa-adds-new-sassy-mode-that-uses-censored-profanity-what-to-know-11925298)\n\n[![Apple CEO Tim Cook looks at a display of brand new redesigned MacBook Air laptop during the WWDC22 at Apple Park on June 06, 2022]() ![Apple CEO Tim Cook looks at a display of brand new redesigned MacBook Air laptop during the WWDC22 at Apple Park on June 06, 2022](https:\/\/people.com\/thmb\/poWdPP9Yj8xWK6GNK4Mi5UcmvCQ=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/tim-cook-031726-1ee450bcf2bb42ec918490b033274ec4.jpg) Apple CEO Tim Cook Urges Users to Get Off Their Smartphones and Spend Their Days 'in Nature' By Sam Gillette 25](https:\/\/people.com\/apple-ceo-tim-cook-urges-users-to-get-off-phones-and-experience-nature-11928105)\n\n[![Bill Gates; Jeffrey Epstein ]() ![Bill Gates; Jeffrey Epstein ](https:\/\/people.com\/thmb\/c7lLwbaGOvzmqK3_LvhbSk-78Xw=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/Bill-Gates-Epstein-040726-c07af719fc2d4b97b9ce349570d5ccc0.jpg) Bill Gates Will Testify Before Congress as Part of Ongoing Epstein Probe By Abigail Adams](https:\/\/people.com\/bill-gates-will-testify-ongoing-epstein-probe-11944591)\n\n[![A person smiling]() ![A person smiling](https:\/\/people.com\/thmb\/lyIuSwPwX7jfJ_xALc0-te4zn6A=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/keith-valory-1-a15d065a98e74c589aba84177840f1a2.jpg) 120 Employees Sent on *Survivor*\\-Themed Work Retreat That Fell Apart, from Eating Tarantulas to Army Crawling in 100-Degree Heat By Sam Gillette](https:\/\/people.com\/120-employees-sent-on-survivor-themed-work-retreat-that-fell-apart-11944424)\n\n[![AI Elon Musk]() ![AI Elon Musk](https:\/\/people.com\/thmb\/sigzJWKczc5epVX1RzbMtTX54ak=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/AI-Elon-Musk-030626-85691e17e2a14c65b374ab08f5a86665.jpg) Viral Deepfake Satire Shows Out-of-Shape Musk and Bezos Using Humans as AI Batteries. Creator Says It Has Grain of 'Truth' By Adam Carlson](https:\/\/people.com\/viral-deepfake-video-shows-musk-and-bezos-using-humans-to-power-ai-11920637)\n\n[![Kristopher David crash]() ![Kristopher David crash](https:\/\/people.com\/thmb\/SSrHCvjxlzqhO9vZCGhOGcpO6Kw=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/Kristopher-David-crash-040126-5d83d73c089d4557bf9868a786c9a340.jpg) Father of 3, Who Was Engaged to Be Married, Dies in Florida Car Crash By Rachel Raposas](https:\/\/people.com\/father-of-3-who-was-engaged-to-be-married-dies-in-crash-11940689)\n\n[![Artemis II crew, Artemis II heat shield ]() ![Artemis II crew, Artemis II heat shield ](https:\/\/people.com\/thmb\/64v5ZOIGTT1N2LtemliIF4kHuxI=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/artemis-ii-crew-heat-shield-041026-70f08b0ca3e249919dba44e3f16bf031.jpg) Artemis II’s Heat Shield Has Known Flaws. If It Cracks While Astronauts Return to Earth, the Results Could Be Catastrophic By Abigail Adams 125](https:\/\/people.com\/artemis-ii-heat-shield-has-known-flaws-if-cracks-return-to-earth-could-be-catastrophic-11947469)\n\n[![NASA's Orion Capsule is drawn to the well deck of the U.S.S. Portland after it splashed down following a successful uncrewed Artemis I Moon Mission on December 11, 2022 in the Pacific Ocean off the coast of Baja California, Mexico]() ![NASA's Orion Capsule is drawn to the well deck of the U.S.S. Portland after it splashed down following a successful uncrewed Artemis I Moon Mission on December 11, 2022 in the Pacific Ocean off the coast of Baja California, Mexico](https:\/\/people.com\/thmb\/AQILER7oC1YdtXc7pBBWmuTEdNk=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/Orion-Capsule-Splashes-Down-Artemis-one-040926-3f35b01a118b46fcac07af3350225ab5.jpg) Could Storm System Impact Artemis II Crew's Return to Earth? Conditions Must Be Right as Astronauts Land By Abigail Adams](https:\/\/people.com\/could-storm-system-impact-artemis-ii-crew-return-to-earth-11946676)\n\n[![Artemis II Mission Specialist Christina Koch reacts during a press conference on April 11, 2026 at Ellington Field Joint Reserve Base in Houston, Texas. ]() ![Artemis II Mission Specialist Christina Koch reacts during a press conference on April 11, 2026 at Ellington Field Joint Reserve Base in Houston, Texas. ](https:\/\/people.com\/thmb\/i0IXXxZ26zGx8f14eVvI9EPX7VA=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/Christina-Koch-press-conference-Ellington-Field-Joint-Reserve-Base-041226-233a19f6a6c247bb899f361f7b8ab635.jpg) Artemis II Astronaut Christina Koch Shares an Inspiring Message for Earth After Her Historic Flight By Desiree Anello 33](https:\/\/people.com\/artemis-ii-astronaut-christina-koch-message-for-earth-after-historic-flight-11948205)\n\n[![The Moon, NASA Artemis]() ![The Moon, NASA Artemis](https:\/\/people.com\/thmb\/fdMC0zX1ry8jNqAeriVwMS2DUGM=\/282x188\/filters:no_upscale\$\$:max_bytes\$150000\$:strip_icc\$\$\/the-moon-artemis-4726-366a0c2c9a5e48a286d19143d4b0d1a0.jpg) NASA Shares New Photos of the Far Side of the Moon from Historic Artemis II Mission: 'Absolutely Stunning' By Raven Brunner](https:\/\/people.com\/nasa-artemis-ii-reveal-the-first-ever-photos-far-side-of-the-moon-for-the-first-time-ever-11944611)\n\n[PEOPLE](https:\/\/people.com\/)\n\nGet more in our free app\n\n[Newsletters](https:\/\/people.com\/human-interest\/facebook-plans-to-change-company-name-rebrand-report\/)\n\n## Follow Us\n\n- [News](https:\/\/people.com\/news\/)\n- [Entertainment](https:\/\/people.com\/entertainment\/)\n- [Royals](https:\/\/people.com\/royals\/)\n- [Lifestyle](https:\/\/people.com\/lifestyle\/)\n- [StyleWatch](https:\/\/people.com\/stylewatch-fall-2023-7853570)\n- [Shopping](https:\/\/people.com\/shopping\/)\n\n- [About Us](https:\/\/people.com\/about-us-5499056)\n- [PEOPLE Tested](https:\/\/people.com\/product-review-guidelines-5499058)\n- [Editorial Policy](https:\/\/people.com\/editorial-policy-5499057)\n- [Careers](https:\/\/www.people.inc\/careers)\n- [Privacy Policy](https:\/\/www.people.inc\/brands-privacy)\n- [Contact Us](https:\/\/support.people.inc\/hc\/en-us\/requests\/new)\n- [Terms of Service](https:\/\/www.people.inc\/brands-termsofservice)\n- [Advertise](https:\/\/www.people.inc\/advertising)\n\nPEOPLE is part of the [People Inc.](https:\/\/www.people.inc\/) publishing family.\n\nNewsletter Sign Up\n\nNewsletter Sign Up","attrs_readable_markdown":"Facebook, Inc. is planning to unveil a new name in an effort to be seen as more than just a social media company, according to a new report.\n\n[*The Verge*](https:\/\/www.theverge.com\/2021\/10\/19\/22735612\/facebook-change-company-name-metaverse) reported that CEO Mark Zuckerberg plans to announce the new name next week during the annual Connect conference on Oct. 28. The switch is expected to reflect the company's \"focus on building the metaverse,\" per the tech news outlet.\n\nA Facebook spokesperson tells PEOPLE, \"We don't comment on rumor or speculation.\"\n\nAs a part of the rebrand, the name of the Facebook app would reportedly not change, but rather the parent company would have a new moniker.\n\n*The Verge* also reported that the new name is not widely known at the company, but could possibly be connected to their VR platform, [Horizon Worlds](https:\/\/www.oculus.com\/facebook-horizon\/), which is currently in an invite-only beta phase.\n\nJakub Porzycki\/NurPhoto via Getty\n\nFacebook's reported rebrand would come amid a period of intense scrutiny for the company, after [former Facebook product manager Frances Haugen](https:\/\/people.com\/human-interest\/facebook-whistleblower-frances-haugen-reveals-identity\/) leaked internal documents to lawmakers and the [*Wall Street Journal*](https:\/\/www.wsj.com\/articles\/the-facebook-files-11631713039).\n\n**For more on Facebook planning to change its company name and other top stories, listen below to [our daily podcast PEOPLE Every Day](https:\/\/megaphone.link\/HSW1065075894).**\n\nThe documents led to a *WSJ* series that alleged Facebook [allowed the accounts of high-profile users to bypass its rules](https:\/\/www.wsj.com\/articles\/facebook-files-xcheck-zuckerberg-elite-rules-11631541353?mod=article_inline), allowing some to post material meant to incite violence or harass others; downplayed data that showed [Instagram is harmful to young teens](https:\/\/www.wsj.com\/articles\/facebook-knows-instagram-is-toxic-for-teen-girls-company-documents-show-11631620739?mod=article_inline), namely girls; and made changes to its algorithm that made people \"[angrier](https:\/\/www.wsj.com\/articles\/facebook-algorithm-change-zuckerberg-11631654215?mod=article_inline),\" among other allegations.\n\nAfter Haugan's testimony, lawmakers on both sides of the aisle agreed there was a need for new regulations to change how Facebook targets its users, according to the [Associated Press](https:\/\/apnews.com\/article\/facebook-frances-haugen-congress-testimony-af86188337d25b179153b973754b71a4).\n\nHours after Haugen testified before a Senate Commerce subcommittee, Zuckerberg [released a letter](https:\/\/www.facebook.com\/zuck\/posts\/10113961365418581) on Oct. 5, claiming that the allegations painted a \"[false picture of the company](https:\/\/people.com\/human-interest\/mark-zuckerberg-speaks-out-after-facebook-whistleblower-says-company-is-tearing-our-societies-apart\/).\"\n\n\"We care deeply about issues like safety, well-being and mental health,\" he wrote.\n\nEarlier this month, Facebook went offline for several hours — [its worst outage since 2008](https:\/\/people.com\/human-interest\/facebook-back-online-after-worst-outage-since-2008\/).\n\n***Never miss a story — sign up for*** [**PEOPLE*'s free daily newsletter***](https:\/\/forms.dotdashmeredith.com\/people-news-inline) ***to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.***\n\nMark Zuckerberg. AMY OSBORNE\/Getty\n\nZuckerberg previously mentioned the company shifting focus to the \"metaverse\" — a word coined in a 1992 science fiction book by Neil Stephenson — during a July interview with *The Verge*.\n\n\"[The metaverse is a vision that spans many companies](https:\/\/www.theverge.com\/22588022\/mark-zuckerberg-facebook-ceo-metaverse-interview) — the whole industry. You can think about it as the successor to the mobile internet,\" he said. \"It's certainly not something that any one company is going to build, but I think a big part of our next chapter is going to hopefully be contributing to building that, in partnership with a lot of other companies and creators and developers.\"\n\n\"And my hope, if we do this well, I think over the next five years or so, in this next chapter of our company, I think we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company,\" he added. \n\nThe company announced on Sunday that over the next five years it [plans on creating 10,000 jobs across the EU](https:\/\/about.fb.com\/news\/2021\/10\/creating-jobs-europe-metaverse\/) to help build the metaverse.\n\n\"Facebook is at the start of a journey to help build the next computing platform,\" the company wrote in a blog post, referring to the metaverse as \"a new phase of interconnected virtual experiences using technologies like virtual and augmented reality.\"\n\n\"At its heart is the idea that by creating a greater sense of 'virtual presence', interacting online can become much closer to the experience of interacting in person,\" the company wrote, emphasizing that \"like the internet, its key feature will be its openness and interoperability.\"","meta_canonical":null}

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URL	https://people.com/human-interest/facebook-plans-to-change-company-name-rebrand-report/
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Meta Title	Facebook Plans to Change Company Name as Part of Rebrand: Report
Meta Description	The change, which Facebook CEO Mark Zuckerberg will reportedly announce next week, is expected to reflect the company's focus on building the metaverse, according to The Verge.
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Boilerpipe Text	Facebook, Inc. is planning to unveil a new name in an effort to be seen as more than just a social media company, according to a new report. The Verge reported that CEO Mark Zuckerberg plans to announce the new name next week during the annual Connect conference on Oct. 28. The switch is expected to reflect the company's "focus on building the metaverse," per the tech news outlet. A Facebook spokesperson tells PEOPLE, "We don't comment on rumor or speculation." As a part of the rebrand, the name of the Facebook app would reportedly not change, but rather the parent company would have a new moniker. The Verge also reported that the new name is not widely known at the company, but could possibly be connected to their VR platform, Horizon Worlds , which is currently in an invite-only beta phase. Jakub Porzycki/NurPhoto via Getty Facebook's reported rebrand would come amid a period of intense scrutiny for the company, after former Facebook product manager Frances Haugen leaked internal documents to lawmakers and the Wall Street Journal . For more on Facebook planning to change its company name and other top stories, listen below to our daily podcast PEOPLE Every Day . The documents led to a WSJ series that alleged Facebook allowed the accounts of high-profile users to bypass its rules , allowing some to post material meant to incite violence or harass others; downplayed data that showed Instagram is harmful to young teens , namely girls; and made changes to its algorithm that made people " angrier ," among other allegations. After Haugan's testimony, lawmakers on both sides of the aisle agreed there was a need for new regulations to change how Facebook targets its users, according to the Associated Press . Hours after Haugen testified before a Senate Commerce subcommittee, Zuckerberg released a letter on Oct. 5, claiming that the allegations painted a " false picture of the company ." "We care deeply about issues like safety, well-being and mental health," he wrote. Earlier this month, Facebook went offline for several hours — its worst outage since 2008 . Never miss a story — sign up for PEOPLE 's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. Mark Zuckerberg. AMY OSBORNE/Getty Zuckerberg previously mentioned the company shifting focus to the "metaverse" — a word coined in a 1992 science fiction book by Neil Stephenson — during a July interview with The Verge . " The metaverse is a vision that spans many companies — the whole industry. You can think about it as the successor to the mobile internet," he said. "It's certainly not something that any one company is going to build, but I think a big part of our next chapter is going to hopefully be contributing to building that, in partnership with a lot of other companies and creators and developers." "And my hope, if we do this well, I think over the next five years or so, in this next chapter of our company, I think we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company," he added. The company announced on Sunday that over the next five years it plans on creating 10,000 jobs across the EU to help build the metaverse. "Facebook is at the start of a journey to help build the next computing platform," the company wrote in a blog post, referring to the metaverse as "a new phase of interconnected virtual experiences using technologies like virtual and augmented reality." "At its heart is the idea that by creating a greater sense of 'virtual presence', interacting online can become much closer to the experience of interacting in person," the company wrote, emphasizing that "like the internet, its key feature will be its openness and interoperability."
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Plans to Change Company Name in Rebranding Effort, According to Report The switch is expected to reflect the company's "focus on building the metaverse," according to The Verge By [Maria Pasquini](https://people.com/author/maria-pasquini/) ![maria pasquini]() ![maria pasquini](https://people.com/thmb/ouf801_vCAuA8UpR3Y64UViC618=/200x200/filters:no_upscale:max_bytes$150000$:strip_icc/Maria-Pasquini-0c994bb626354aac892025e6b64adcd9.jpg) [Maria Pasquini](https://people.com/author/maria-pasquini/) Maria Pasquini is a Senior News Editor for PEOPLE, covering Human Interest. She has been with the brand since 2017. [People Editorial Guidelines](https://people.com/editorial-policy-page-5499057) Published on October 20, 2021 11:16AM EDT Facebook, Inc. is planning to unveil a new name in an effort to be seen as more than just a social media company, according to a new report. [The Verge](https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse) reported that CEO Mark Zuckerberg plans to announce the new name next week during the annual Connect conference on Oct. 28. The switch is expected to reflect the company's "focus on building the metaverse," per the tech news outlet. A Facebook spokesperson tells PEOPLE, "We don't comment on rumor or speculation." As a part of the rebrand, the name of the Facebook app would reportedly not change, but rather the parent company would have a new moniker. The Verge also reported that the new name is not widely known at the company, but could possibly be connected to their VR platform, [Horizon Worlds](https://www.oculus.com/facebook-horizon/), which is currently in an invite-only beta phase. [Facebook Whistleblower Reveals Her Identity, Claims Company Is 'Causing Ethnic Violence Around the World'](https://people.com/human-interest/facebook-whistleblower-frances-haugen-reveals-identity/) Similar rebrands are not without precedent in the tech world. In 2015, Google [rebranded itself as Alphabet](https://blog.google/alphabet/google-alphabet/) ![Facebook and Instagram outage]() ![Facebook and Instagram outage](https://people.com/thmb/6vMXBefUy8ioQkTj1j90aUyMs5k=/4000x0/filters:no_upscale:max_bytes$150000$:strip_icc:focal$749x484:751x486$/facebook-instagram-e20ed6c9ae014597b2fd918bde4e82f1.jpg) Jakub Porzycki/NurPhoto via Getty Facebook's reported rebrand would come amid a period of intense scrutiny for the company, after [former Facebook product manager Frances Haugen](https://people.com/human-interest/facebook-whistleblower-frances-haugen-reveals-identity/) leaked internal documents to lawmakers and the [Wall Street Journal](https://www.wsj.com/articles/the-facebook-files-11631713039). For more on Facebook planning to change its company name and other top stories, listen below to [our daily podcast PEOPLE Every Day](https://megaphone.link/HSW1065075894). The documents led to a WSJ series that alleged Facebook [allowed the accounts of high-profile users to bypass its rules](https://www.wsj.com/articles/facebook-files-xcheck-zuckerberg-elite-rules-11631541353?mod=article_inline), allowing some to post material meant to incite violence or harass others; downplayed data that showed [Instagram is harmful to young teens](https://www.wsj.com/articles/facebook-knows-instagram-is-toxic-for-teen-girls-company-documents-show-11631620739?mod=article_inline), namely girls; and made changes to its algorithm that made people "[angrier](https://www.wsj.com/articles/facebook-algorithm-change-zuckerberg-11631654215?mod=article_inline)," among other allegations. After Haugan's testimony, lawmakers on both sides of the aisle agreed there was a need for new regulations to change how Facebook targets its users, according to the [Associated Press](https://apnews.com/article/facebook-frances-haugen-congress-testimony-af86188337d25b179153b973754b71a4). Hours after Haugen testified before a Senate Commerce subcommittee, Zuckerberg [released a letter](https://www.facebook.com/zuck/posts/10113961365418581) on Oct. 5, claiming that the allegations painted a "[false picture of the company](https://people.com/human-interest/mark-zuckerberg-speaks-out-after-facebook-whistleblower-says-company-is-tearing-our-societies-apart/)." "We care deeply about issues like safety, well-being and mental health," he wrote. Earlier this month, Facebook went offline for several hours — [its worst outage since 2008](https://people.com/human-interest/facebook-back-online-after-worst-outage-since-2008/). *Never miss a story — sign up for* [*PEOPLE's free daily newsletter*](https://forms.dotdashmeredith.com/people-news-inline) to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.** ![Mark Zuckerberg]() ![Mark Zuckerberg](https://people.com/thmb/dWfePQ8h3sXhAo5JV3k3P-eHBdo=/4000x0/filters:no_upscale:max_bytes$150000$:strip_icc:focal$629x149:631x151$/mark-zuckerberg-at-f8-410f7982753d4ed8825c20f89e83acf5.jpg) Mark Zuckerberg. AMY OSBORNE/Getty Zuckerberg previously mentioned the company shifting focus to the "metaverse" — a word coined in a 1992 science fiction book by Neil Stephenson — during a July interview with The Verge. "[The metaverse is a vision that spans many companies](https://www.theverge.com/22588022/mark-zuckerberg-facebook-ceo-metaverse-interview) — the whole industry. You can think about it as the successor to the mobile internet," he said. "It's certainly not something that any one company is going to build, but I think a big part of our next chapter is going to hopefully be contributing to building that, in partnership with a lot of other companies and creators and developers." "And my hope, if we do this well, I think over the next five years or so, in this next chapter of our company, I think we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company," he added. [Facebook-Owned Apps Back Online After Experiencing Worst Worldwide Outage Since 2008: 'We're Sorry'](https://people.com/human-interest/facebook-back-online-after-worst-outage-since-2008/) The company announced on Sunday that over the next five years it [plans on creating 10,000 jobs across the EU](https://about.fb.com/news/2021/10/creating-jobs-europe-metaverse/) to help build the metaverse. "Facebook is at the start of a journey to help build the next computing platform," the company wrote in a blog post, referring to the metaverse as "a new phase of interconnected virtual experiences using technologies like virtual and augmented reality." "At its heart is the idea that by creating a greater sense of 'virtual presence', interacting online can become much closer to the experience of interacting in person," the company wrote, emphasizing that "like the internet, its key feature will be its openness and interoperability." 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Readable Markdown	Facebook, Inc. is planning to unveil a new name in an effort to be seen as more than just a social media company, according to a new report. [The Verge](https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse) reported that CEO Mark Zuckerberg plans to announce the new name next week during the annual Connect conference on Oct. 28. The switch is expected to reflect the company's "focus on building the metaverse," per the tech news outlet. A Facebook spokesperson tells PEOPLE, "We don't comment on rumor or speculation." As a part of the rebrand, the name of the Facebook app would reportedly not change, but rather the parent company would have a new moniker. The Verge also reported that the new name is not widely known at the company, but could possibly be connected to their VR platform, [Horizon Worlds](https://www.oculus.com/facebook-horizon/), which is currently in an invite-only beta phase. Jakub Porzycki/NurPhoto via Getty Facebook's reported rebrand would come amid a period of intense scrutiny for the company, after [former Facebook product manager Frances Haugen](https://people.com/human-interest/facebook-whistleblower-frances-haugen-reveals-identity/) leaked internal documents to lawmakers and the [Wall Street Journal](https://www.wsj.com/articles/the-facebook-files-11631713039). For more on Facebook planning to change its company name and other top stories, listen below to [our daily podcast PEOPLE Every Day](https://megaphone.link/HSW1065075894). The documents led to a WSJ series that alleged Facebook [allowed the accounts of high-profile users to bypass its rules](https://www.wsj.com/articles/facebook-files-xcheck-zuckerberg-elite-rules-11631541353?mod=article_inline), allowing some to post material meant to incite violence or harass others; downplayed data that showed [Instagram is harmful to young teens](https://www.wsj.com/articles/facebook-knows-instagram-is-toxic-for-teen-girls-company-documents-show-11631620739?mod=article_inline), namely girls; and made changes to its algorithm that made people "[angrier](https://www.wsj.com/articles/facebook-algorithm-change-zuckerberg-11631654215?mod=article_inline)," among other allegations. After Haugan's testimony, lawmakers on both sides of the aisle agreed there was a need for new regulations to change how Facebook targets its users, according to the [Associated Press](https://apnews.com/article/facebook-frances-haugen-congress-testimony-af86188337d25b179153b973754b71a4). Hours after Haugen testified before a Senate Commerce subcommittee, Zuckerberg [released a letter](https://www.facebook.com/zuck/posts/10113961365418581) on Oct. 5, claiming that the allegations painted a "[false picture of the company](https://people.com/human-interest/mark-zuckerberg-speaks-out-after-facebook-whistleblower-says-company-is-tearing-our-societies-apart/)." "We care deeply about issues like safety, well-being and mental health," he wrote. Earlier this month, Facebook went offline for several hours — [its worst outage since 2008](https://people.com/human-interest/facebook-back-online-after-worst-outage-since-2008/). *Never miss a story — sign up for* [*PEOPLE's free daily newsletter*](https://forms.dotdashmeredith.com/people-news-inline) to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.** Mark Zuckerberg. AMY OSBORNE/Getty Zuckerberg previously mentioned the company shifting focus to the "metaverse" — a word coined in a 1992 science fiction book by Neil Stephenson — during a July interview with The Verge. "[The metaverse is a vision that spans many companies](https://www.theverge.com/22588022/mark-zuckerberg-facebook-ceo-metaverse-interview) — the whole industry. You can think about it as the successor to the mobile internet," he said. "It's certainly not something that any one company is going to build, but I think a big part of our next chapter is going to hopefully be contributing to building that, in partnership with a lot of other companies and creators and developers." "And my hope, if we do this well, I think over the next five years or so, in this next chapter of our company, I think we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company," he added. The company announced on Sunday that over the next five years it [plans on creating 10,000 jobs across the EU](https://about.fb.com/news/2021/10/creating-jobs-europe-metaverse/) to help build the metaverse. "Facebook is at the start of a journey to help build the next computing platform," the company wrote in a blog post, referring to the metaverse as "a new phase of interconnected virtual experiences using technologies like virtual and augmented reality." "At its heart is the idea that by creating a greater sense of 'virtual presence', interacting online can become much closer to the experience of interacting in person," the company wrote, emphasizing that "like the internet, its key feature will be its openness and interoperability."
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