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| Meta Title | Bitcoin hits new high - should you invest in the cryptocurrency? | MoneyWeek |
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| Boilerpipe Text | Bitcoin has surged to a new record high as the cryptocurrency's bull run continues.
The
Bitcoin price
surpassed a new record of $112,000 on Wednesday 9 July, before settling back at around $111,300.
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He is seen as Bitcoin-friendly and hinted at the possibility of a âstrategic Bitcoin reserveâ while campaigning.
Nick Jones, chief executive of crypto software provider Zumo, said: âThe rise is underpinned by increasing institutional adoption and resurgent retail demand, reflecting confidence that crypto has arrived in the mainstream and is now reshaping finance.
âThere's also growing corporate interest in Bitcoin as a treasury asset,â he added, highlighting that the United Arab Emirates is making headlines with its decision to integrate cryptocurrency payments in areas such as school fees and transportation.
This has led some to question how long the bull market can continue â and whether it is worth the risk in the first place.
Why is the Bitcoin price rising?
Unlike
stocks
that have underlying fundamentals, the main factor driving Bitcoin is sentiment.
Investor interest has increased since the launch of Bitcoin ETFs and Blackrock is now the largest holder of the
cryptocurrency
, with its iShares Bitcoin Trust (IBIT) owning 700,307 BTC.
Financial Conduct Authority
data shows 12% of UK adults now own crypto, despite the City watchdog warning that people could lose all their money from it.
Another factor is supply.
Public and private companies, funds and ETFs now command roughly 3.5 million bitcoin or about 17% of the fixed 21 million supply, up from 2.6 million just a year ago, according to eToro.
Simon Peters, crypto analyst at eToro, said: âThis increase in demand is putting further upwards pressure on the price.â
The price has also been helped by
Trump
having more positive policies towards Bitcoin and has promised to make the US âthe crypto capital of the planet.â
The US is also heading into âCrypto Week,â where the House of Representatives will be considering three landmark pieces of legislation that, if passed, will provide a massive boost to and further legitimise the sector.
Tesla
boss
Elon Musk
is also a Bitcoin fan and recently announced that his newly launched America Party will fully back Bitcoin.
Lukas Enzersdorfer-Konrad, deputy chief executive of crypto platform, Bitpanda, said that Bitcoinâs rise to new heights has been fuelled by a âperfect mixâ of supportive macro conditions and a steady rise in institutional interest.
He said: âAs liquidity returns to the market and the money supply expands in both Europe and the US, investors are looking for assets with real potential â and Bitcoin is increasingly seen as one of them.
"Weâre seeing growing retail demand, still underpinned by strong ETF inflows and continued institutional adoption. All signs point to Bitcoinâs role as a mainstream asset becoming more firmly established than ever."
The returns may look attractive but Bitcoin and other cryptocurrencies are largely unregulated and can be subject to wild price swings and volatility. There are very few market fundamentals behind them beyond supply and demand.
This means you can make large gains but also devastating losses.
There have also been cases of fraud and
hacks
of trading platforms, resulting in customer money being stolen.
Peters added: âItâs hard not to be optimistic about bitcoin at this moment in time, but the risk of a fall in price or short-term pullback still exists.
âBefore investing in Bitcoin, potential investors should evaluate their time horizon and how long they are prepared to be invested for.
âOnly invest with money that you can afford to lose and rather than deploying all of your capital at one time maybe consider dollar-cost-averaging (i.e. investing a fixed amount of money at regular intervals) as this could reduce the risk of investing right before a downturn in the price and also lower your average cost basis, giving you a greater return in the long run."
The Financial Conduct Authority (FCA) has warned that cryptocurrency investors should be prepared to lose all their money. It isnât a good asset for beginners and should not form a core part of your portfolio.
If you understand the risks and are still keen to have some exposure, you could consider a small allocation as part of a broadly-diversified portfolio. Make sure you use a recognised trading platform and be wary of
crypto scams
.
While cryptocurrencies aren't regulated, platforms that let you buy and sell them should be approved for anti-money laundering purposes by the FCA and should appear on its
register of cryptoasset firms. |
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# Bitcoin hits new high - should you invest in the cryptocurrency?
The Bitcoin price has hit a record high of \$112,000 as investor interest grows, but it remains a risky asset

By [Marc Shoffman](https://moneyweek.com/author/marc-shoffman)
last updated
10 July 2025
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Bitcoin has surged to a new record high as the cryptocurrency's bull run continues.
The [Bitcoin price](https://moneyweek.com/investments/alternative-finance/bitcoin/602771/beginners-guide-to-bitcoin-what-is-bitcoin) surpassed a new record of \$112,000 on Wednesday 9 July, before settling back at around \$111,300.
The crypto asset has seen its value rise by 18% so far this year and is up approximately 1,100% over the last five years.
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The rise has been attributed to increasing institutional interest in the digital currency, helped by the Securities and Exchange Commission (SEC) approving spot [Bitcoin exchange traded funds](https://moneyweek.com/investments/bitcoin-crypto/us-regulator-approves-bitcoin-exchange-traded-funds-but-risks-remain) (ETFs).
Latest Videos From MoneyWeek
US president [Donald Trump](https://moneyweek.com/economy/people/what-is-donald-trumps-net-worth) is also doing his bit for the digital currency.
He is seen as Bitcoin-friendly and hinted at the possibility of a âstrategic Bitcoin reserveâ while campaigning.
Additionally, his new [trade tariffs](https://moneyweek.com/economy/global-economy/trump-liberation-day-new-tariffs) have prompted many investors to look to alternative assets such as cryptocurrencies due to stock market volatility.
Nick Jones, chief executive of crypto software provider Zumo, said: âThe rise is underpinned by increasing institutional adoption and resurgent retail demand, reflecting confidence that crypto has arrived in the mainstream and is now reshaping finance.
âThere's also growing corporate interest in Bitcoin as a treasury asset,â he added, highlighting that the United Arab Emirates is making headlines with its decision to integrate cryptocurrency payments in areas such as school fees and transportation.
Jones hopes that the UK will follow suit with its [crypto policy.](https://moneyweek.com/investments/bitcoin-crypto/cryptoasset-new-rules-regulation)
Despite the increased interest among investors, the asset remains largely unregulated and highly volatile, which means there could be quick and major changes in its price.
This has led some to question how long the bull market can continue â and whether it is worth the risk in the first place.
## Why is the Bitcoin price rising?
Unlike [stocks](https://moneyweek.com/investments/605633/share-tips) that have underlying fundamentals, the main factor driving Bitcoin is sentiment.
Investor interest has increased since the launch of Bitcoin ETFs and Blackrock is now the largest holder of the [cryptocurrency](https://moneyweek.com/investments/alternative-finance/bitcoin-crypto), with its iShares Bitcoin Trust (IBIT) owning 700,307 BTC.
[Financial Conduct Authority](https://moneyweek.com/tag/financial-conduct-authority) data shows 12% of UK adults now own crypto, despite the City watchdog warning that people could lose all their money from it.
Another factor is supply.
Public and private companies, funds and ETFs now command roughly 3.5 million bitcoin or about 17% of the fixed 21 million supply, up from 2.6 million just a year ago, according to eToro.
Simon Peters, crypto analyst at eToro, said: âThis increase in demand is putting further upwards pressure on the price.â
The price has also been helped by [Trump](https://moneyweek.com/tag/donald-trump) having more positive policies towards Bitcoin and has promised to make the US âthe crypto capital of the planet.â
The US is also heading into âCrypto Week,â where the House of Representatives will be considering three landmark pieces of legislation that, if passed, will provide a massive boost to and further legitimise the sector.
[Tesla](https://moneyweek.com/investments/should-you-invest-in-tesla) boss [Elon Musk](https://moneyweek.com/tag/elon-musk) is also a Bitcoin fan and recently announced that his newly launched America Party will fully back Bitcoin.
Lukas Enzersdorfer-Konrad, deputy chief executive of crypto platform, Bitpanda, said that Bitcoinâs rise to new heights has been fuelled by a âperfect mixâ of supportive macro conditions and a steady rise in institutional interest.
He said: âAs liquidity returns to the market and the money supply expands in both Europe and the US, investors are looking for assets with real potential â and Bitcoin is increasingly seen as one of them.
"Weâre seeing growing retail demand, still underpinned by strong ETF inflows and continued institutional adoption. All signs point to Bitcoinâs role as a mainstream asset becoming more firmly established than ever."
## Should you invest in Bitcoin?
The returns may look attractive but Bitcoin and other cryptocurrencies are largely unregulated and can be subject to wild price swings and volatility. There are very few market fundamentals behind them beyond supply and demand.
This means you can make large gains but also devastating losses.
There have also been cases of fraud and [hacks](https://moneyweek.com/investments/tech-stocks/buy-cybersecurity-stocks) of trading platforms, resulting in customer money being stolen.
Peters added: âItâs hard not to be optimistic about bitcoin at this moment in time, but the risk of a fall in price or short-term pullback still exists.
âBefore investing in Bitcoin, potential investors should evaluate their time horizon and how long they are prepared to be invested for.
âOnly invest with money that you can afford to lose and rather than deploying all of your capital at one time maybe consider dollar-cost-averaging (i.e. investing a fixed amount of money at regular intervals) as this could reduce the risk of investing right before a downturn in the price and also lower your average cost basis, giving you a greater return in the long run."
The Financial Conduct Authority (FCA) has warned that cryptocurrency investors should be prepared to lose all their money. It isnât a good asset for beginners and should not form a core part of your portfolio.
If you understand the risks and are still keen to have some exposure, you could consider a small allocation as part of a broadly-diversified portfolio. Make sure you use a recognised trading platform and be wary of [crypto scams](https://moneyweek.com/investments/how-to-protect-yourself-from-crypto-scams).
While cryptocurrencies aren't regulated, platforms that let you buy and sell them should be approved for anti-money laundering purposes by the FCA and should appear on its [register of cryptoasset firms.](https://register.fca.org.uk/s/search?predefined=CA)
Sign up for MoneyWeek's newsletters
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[Marc Shoffman](https://moneyweek.com/author/marc-shoffman)
Social Links Navigation
Contributing editor
Marc Shoffman is an award-winning freelance journalist specialising in business, personal finance and property. His work has appeared in print and online publications ranging from FT Business to The Times, Mail on Sunday and the i newspaper. He also co-presents the In For A Penny financial planning podcast.
With contributions from
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| Readable Markdown | Bitcoin has surged to a new record high as the cryptocurrency's bull run continues.
The [Bitcoin price](https://moneyweek.com/investments/alternative-finance/bitcoin/602771/beginners-guide-to-bitcoin-what-is-bitcoin) surpassed a new record of \$112,000 on Wednesday 9 July, before settling back at around \$111,300.
## Try 6 free issues of MoneyWeek today
Get unparalleled financial insight, analysis and expert opinion you can profit from.
[Start your trial](https://moneyweek.com/subscription/subscribe?channel=brandsite&utm_medium=referral&utm_source=moneyweek.com&utm_campaign=mwk-all-digital_referral-uctbc-202512-sub-none-fallbk26-ctrl&utm_content=in-article)
## Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
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Latest Videos From MoneyWeek
He is seen as Bitcoin-friendly and hinted at the possibility of a âstrategic Bitcoin reserveâ while campaigning.
Nick Jones, chief executive of crypto software provider Zumo, said: âThe rise is underpinned by increasing institutional adoption and resurgent retail demand, reflecting confidence that crypto has arrived in the mainstream and is now reshaping finance.
âThere's also growing corporate interest in Bitcoin as a treasury asset,â he added, highlighting that the United Arab Emirates is making headlines with its decision to integrate cryptocurrency payments in areas such as school fees and transportation.
This has led some to question how long the bull market can continue â and whether it is worth the risk in the first place.
## Why is the Bitcoin price rising?
Unlike [stocks](https://moneyweek.com/investments/605633/share-tips) that have underlying fundamentals, the main factor driving Bitcoin is sentiment.
Investor interest has increased since the launch of Bitcoin ETFs and Blackrock is now the largest holder of the [cryptocurrency](https://moneyweek.com/investments/alternative-finance/bitcoin-crypto), with its iShares Bitcoin Trust (IBIT) owning 700,307 BTC.
[Financial Conduct Authority](https://moneyweek.com/tag/financial-conduct-authority) data shows 12% of UK adults now own crypto, despite the City watchdog warning that people could lose all their money from it.
Another factor is supply.
Public and private companies, funds and ETFs now command roughly 3.5 million bitcoin or about 17% of the fixed 21 million supply, up from 2.6 million just a year ago, according to eToro.
Simon Peters, crypto analyst at eToro, said: âThis increase in demand is putting further upwards pressure on the price.â
The price has also been helped by [Trump](https://moneyweek.com/tag/donald-trump) having more positive policies towards Bitcoin and has promised to make the US âthe crypto capital of the planet.â
The US is also heading into âCrypto Week,â where the House of Representatives will be considering three landmark pieces of legislation that, if passed, will provide a massive boost to and further legitimise the sector.
[Tesla](https://moneyweek.com/investments/should-you-invest-in-tesla) boss [Elon Musk](https://moneyweek.com/tag/elon-musk) is also a Bitcoin fan and recently announced that his newly launched America Party will fully back Bitcoin.
Lukas Enzersdorfer-Konrad, deputy chief executive of crypto platform, Bitpanda, said that Bitcoinâs rise to new heights has been fuelled by a âperfect mixâ of supportive macro conditions and a steady rise in institutional interest.
He said: âAs liquidity returns to the market and the money supply expands in both Europe and the US, investors are looking for assets with real potential â and Bitcoin is increasingly seen as one of them.
"Weâre seeing growing retail demand, still underpinned by strong ETF inflows and continued institutional adoption. All signs point to Bitcoinâs role as a mainstream asset becoming more firmly established than ever."
The returns may look attractive but Bitcoin and other cryptocurrencies are largely unregulated and can be subject to wild price swings and volatility. There are very few market fundamentals behind them beyond supply and demand.
This means you can make large gains but also devastating losses.
There have also been cases of fraud and [hacks](https://moneyweek.com/investments/tech-stocks/buy-cybersecurity-stocks) of trading platforms, resulting in customer money being stolen.
Peters added: âItâs hard not to be optimistic about bitcoin at this moment in time, but the risk of a fall in price or short-term pullback still exists.
âBefore investing in Bitcoin, potential investors should evaluate their time horizon and how long they are prepared to be invested for.
âOnly invest with money that you can afford to lose and rather than deploying all of your capital at one time maybe consider dollar-cost-averaging (i.e. investing a fixed amount of money at regular intervals) as this could reduce the risk of investing right before a downturn in the price and also lower your average cost basis, giving you a greater return in the long run."
The Financial Conduct Authority (FCA) has warned that cryptocurrency investors should be prepared to lose all their money. It isnât a good asset for beginners and should not form a core part of your portfolio.
If you understand the risks and are still keen to have some exposure, you could consider a small allocation as part of a broadly-diversified portfolio. Make sure you use a recognised trading platform and be wary of [crypto scams](https://moneyweek.com/investments/how-to-protect-yourself-from-crypto-scams).
While cryptocurrencies aren't regulated, platforms that let you buy and sell them should be approved for anti-money laundering purposes by the FCA and should appear on its [register of cryptoasset firms.](https://register.fca.org.uk/s/search?predefined=CA) |
| Shard | 166 (laksa) |
| Root Hash | 841415131371016966 |
| Unparsed URL | com,moneyweek!/investments/bitcoin-hits-new-heights s443 |