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| Meta Title | Watch a jar of Nutella make space history alongside Artemis II astronauts |
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| Boilerpipe Text | Excited to announce participatory parody by premium search service! #GrowthMindset
LinkedIn HQ in downtown San Francisco, skewered by a reflection of the Salesforce tower
Credit: Smith Collection/Gado/Getty Images
If you've spent more than a day on
LinkedIn
in your life, you may have noticed that the networking service has developed a language all of its own. If you were a tad unkind, you might say LinkedIn users self-promote every tiny career moment in such a cliched way, it's a wonder that their words aren't written by AI.
Or, if you wanted to turn that last sentence into more, uh, proactively positive LinkedIn speak: "We’re seeing so many thought leaders lean into the hustle, celebrating every micro-win with such a growth-oriented narrative that you’d swear it was automated. It’s all about that personal branding and staying humble while scaling your impact! #GrowthMindset #PersonalBranding #HustleCulture."
The
English-to-LinkedIn translation service
, in this case,
was
automated. Kagi, a premium search service where you pay for what is essentially an ad-free, pro-privacy Google that actually works (our sister website
Lifehacker swears by it
), also offers
free AI-based language translation
.
You May Also Like
And in a smart marketing move worthy of a LinkedIn update, Kagi has introduced more humorous internet subculture "languages" among its translation options. LinkedIn, launched Wednesday, is only the latest: there's Reddit speak (lots of "weird-ass," "cringe" and "banana for scale"), Pirate Speak ("tis a wonder their words aren't written by some mechanical ghost"), and complete fictional languages like Klingon (you'll be glad to know Klingons hunt for work on "LinkedInDaq.")
But it's the LinkedIn lingo
making waves on social media this week
. I can see why, because this is more than a novelty — it's a hilarious and actually useful translation service. When it comes to human-style AI speak taking over our digital lives, the LinkedIn translator is touching the same nerve as
Your AI Slop Bores Me
— not to mention
George Orwell's Newspeak.
Mashable Trend Report
There's a game-like aspect to the translations, and the game is: is there
any
human activity that couldn't be made to sound doubleplusgood in a LinkedIn post? If there is, I haven't found it yet.
Wasted the afternoon in bed? No, you "decided to prioritize a strategic recharge to optimize cognitive performance and long-term productivity." Started injecting heroin? Call it "a high-intensity, daily commitment to a specialized chemical routine" that taught you about "supply chain consistency" and "a relentless focus on personal objectives, no matter the cost." Murdered a co-worker? Nonsense, my friend, you "successfully offboarded a team member ... to optimize long-term headcount."
The translation works the other way around, too: LinkedIn speak into plain English. That's right — the next time your boss writes a 10,000-word LinkedIn epic that could have been a three-line email, there's no need to Google all the obscure marketing or management jargon. Just Kagi the whole thing.
And if you need to write a comment in response, know that "I hated this and I am dumber for reading it" can also be rendered as "’While I’m always looking for ways to challenge my current mindset, this particular content reminded me of the importance of being intentional with the information we consume. Grateful for the learning opportunity!"
Hey, maybe AI will save white collar workers' jobs after all.
Chris is a veteran tech, entertainment and culture journalist, author of 'How Star Wars Conquered the Universe,' and co-host of the Doctor Who podcast 'Pull to Open.' Hailing from the U.K., Chris got his start as a sub editor on national newspapers. He moved to the U.S. in 1996, and became senior news writer for Time.com a year later. In 2000, he was named San Francisco bureau chief for Time magazine. He has served as senior editor for Business 2.0, and West Coast editor for Fortune Small Business and Fast Company. Chris is a graduate of Merton College, Oxford and the Columbia University Graduate School of Journalism. He is also a long-time volunteer at 826 Valencia, the nationwide after-school program co-founded by author Dave Eggers. His book on the history of Star Wars is an international bestseller and has been translated into 11 languages.
Don't take this away from incels, Clavicular seems to insinuate.
Credit: Photo by CHRIS DELMAS/AFP via Getty Images
"Looksmaxxing" influencer
Clavicular
was recently approached by three trans women, prompting a discussion on which community — incels or trans women — really started the intense beauty movement.
In a viral video clipped from a
recent Kick stream
, Clavicular was seen eating at a Florida restaurant when his friend, Andrew Morales, aka the "Cuban Tarzan," spotted three attractive women and pushed the camera their way to show the "gooners."
Soon, the three women made their way to Clavicular’s table, with one asking, "Why am I mogging you right now?" Mogging is a term to describe outshining someone’s beauty.
"I’m dragqueenmaxxing right now, no shade," the unnamed woman added.
The three women then told Clavicular, also known as 20-year-old Braden Peters, that they were trans. Clavicular responded by asking questions about the women’s anatomy.
The discussion changed when the woman who first approached the table told Clavicular, "You know that trans women are the OG looksmaxxers?"
Clavicular seemed to acknowledge trans women’s role in the beauty practice, which involves extreme skin, hair, fitness, and nutrition routines, as well as the use of steroids and hormones (and even surgery, like bonesmashing). The woman who first approached the table told Clavicular, "I do the peptides, I’m on reta."
Clavicular acknowledged that trans women on Reddit were using looksmaxxing terms back in the early 2020s.
But when one of the women said, "You’re like copying us," Clavicular demurred, shaking his head.
This Tweet is currently unavailable. It might be loading or has been removed.
The women then ask for Clavicular to judge their appearance, but he seems to have had enough of the exchange and refuses. While Clavicular expressed his usual boredom and superior attitude with the women, he didn’t insult them. Morales, on the other hand, expressed transphobic attitudes by repeatedly apologizing for finding the women attractive before discovering they were trans.
Clavicular's political philosophies aren't entirely clear, though he's done
interviews and collaborated with right-wing influencers
, manosphere figures, and white supremacists. He also expressed vaguely transphobic attitudes previously,
according to Them
.
As far as which community first embraced looksmaxxing, it's widely accepted that the incel (involuntarily celibate male) community of the early 2020s was the first to coin the phrase and base much of their personalities on maximizing their appearance.
Trans women, of course, have been around since people knew what "transgender" meant, and have a long history of altering their appearance to not only be more beautiful and powerful, but to more accurately align with their gender identity.
Enterprise Editor
Neal joined Mashable’s Social Good team in 2024, editing and writing stories about digital culture and its effects on the environment and marginalized communities. He is the former editorial director of The Advocate and Out magazines, has contributed to the Los Angeles Times, Curbed, and Los Angeles magazine, and is a recipient of the Sarah Pettit Memorial Award for LGBTQ Journalist of the Year Award from the National Gay and Lesbian Journalists Association (NLGJA). He lives in Los Angeles with his family.
A jar of Nutella has been farther in space than you ever will.
One small step for man, one giant leap for Nutella.
Credit: NASA
As NASA's Artemis II crew
made history
today by traveling farther from Earth than any humans ever have, another unexpected passenger quietly drifted into frame: a jar of Nutella.
During
NASA's livestream of the mission
, the hazelnut spread could be seen floating around the Orion spacecraft cabin just minutes before Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Koch, and Mission Specialist Jeremy Hansen broke the distance record previously set by Apollo 13 in 1970.
The moment immediately went viral online, with users joking that Nutella had now technically traveled farther from Earth than anyone else in history.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
Others joked that Ferrero, the company behind Nutella, had just received the most valuable product placement imaginable — a free ad from space. (You could also say the same about
Apple's iPhone 17 Pro Max
.)
This Tweet is currently unavailable. It might be loading or has been removed.
NASA, however, shut down any suggestion that the floating jar was part of a brand deal. In a
statement to Futurism
, agency press secretary Bethany Stevens said NASA "does not select crew meals or food in association with brand partnerships" and clarified that the Nutella appearance "was not a product placement."
The Artemis II crew has reportedly brought a surprisingly
stacked menu into space
, including barbecue beef brisket, cauliflower, macaroni and cheese, broccoli au gratin, tortillas, hot sauce, and coffee. The Nutella, naturally, seems destined for mid-flight snacking.
Yes, the mission is one of the most significant moments in modern space travel. But even astronauts breaking records on the way around the moon still want snacks.
Digital Culture Editor
Crystal Bell is the Culture Editor at Mashable. She oversees the site's coverage of the creator economy, digital spaces, and internet trends, focusing on how young people engage with others and themselves online. She is particularly interested in how social media platforms shape our online and offline identities.
She was formerly the entertainment director at MTV News, where she helped the brand expand its coverage of extremely online fan culture and K-pop across its platforms. You can find
her work
in Teen Vogue, PAPER, NYLON, ELLE, Glamour, NME, W, The FADER, and elsewhere on the internet.
She's exceptionally fluent in fandom and will gladly make you a K-pop playlist and/or provide anime recommendations upon request. Crystal lives in New York City with her two black cats, Howl and Sophie.
From iPhone selfies to Instagram Reels, astronauts are turning one of the most historic space missions in decades into internet content.
Mission specialist Jeremy Hansen uses an iPhone to help him shave in space.
Credit: NASA
For the first time in decades, astronauts are heading back toward the moon. And for the first time ever, they are doing it with their iPhones.
NASA's
Artemis II
crew — Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Koch, and Mission Specialist Jeremy Hansen — are not only documenting one of the most historic missions in modern spaceflight, but also turning it into social media content.
Over the weekend, Wiseman and Koch
shared a photo of Earth
taken from inside the Orion spacecraft,
reportedly using the selfie camera
on an
iPhone 17 Pro Max
. The images, which show the two astronauts gazing back at the planet through Orion's window, feel both futuristic and strangely intimate — a moon mission captured through the same front-facing camera millions of people use every day.
NASA has said Artemis II astronauts were
allowed to bring smartphones aboard the mission
, with four iPhone 17 Pro Max devices traveling alongside the agency's more traditional camera equipment. The phones have been used to capture photos and videos from inside Orion as the crew travels deeper into space, and
cannot connect to the internet or Bluetooth
, the
New York Times
reports.
This Tweet is currently unavailable. It might be loading or has been removed.
But one of the mission's most viral moments so far has been an Instagram Reel.
On NASA's Instagram account, the Artemis II crew recently introduced themselves in a Reel
styled like a cheesy '90s sitcom
, complete with the theme song from
Full House
. The video leans into quick cuts, exaggerated frames, and astronauts who seem fully aware that a moon mission can also be memeable.
The Reel has already racked up more than 13 million views, underscoring how much NASA's relationship with the internet has evolved. Space missions were once experienced through grainy television broadcasts and carefully controlled press conferences. Artemis II is unfolding on social media, with astronauts posting
zero-gravity updates
,
behind-the-scenes cabin moments
, and
cinematic images of Earth
that look almost too beautiful to be real.
That shift feels intentional. NASA has spent years building a more personality-driven social media presence, understanding that younger audiences are more likely to connect with astronauts as people rather than distant symbols of American achievement. Artemis II is still a deeply serious scientific mission — the first crewed flight to lunar space since Apollo 17 in 1972 — but the social content makes it feel accessible in a way earlier space programs never could.
There is something fitting about that. Artemis II is, in many ways, about ushering in a new era of space travel. The spacecraft may be state-of-the-art, but so is the instinct to document everything, post it, and turn even the most surreal experience imaginable into a Reel.
NASA's recent Artemis II images, including several photos of Earth taken from deep space, have already gone viral across social media. Their lunar flyby on April 6 will be
livestreamed on Netflix
. If Apollo belonged to television, Artemis II belongs to the feed.
Digital Culture Editor
Crystal Bell is the Culture Editor at Mashable. She oversees the site's coverage of the creator economy, digital spaces, and internet trends, focusing on how young people engage with others and themselves online. She is particularly interested in how social media platforms shape our online and offline identities.
She was formerly the entertainment director at MTV News, where she helped the brand expand its coverage of extremely online fan culture and K-pop across its platforms. You can find
her work
in Teen Vogue, PAPER, NYLON, ELLE, Glamour, NME, W, The FADER, and elsewhere on the internet.
She's exceptionally fluent in fandom and will gladly make you a K-pop playlist and/or provide anime recommendations upon request. Crystal lives in New York City with her two black cats, Howl and Sophie. |
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# AI translator turns English into LinkedIn speak
Excited to announce participatory parody by premium search service! \#GrowthMindset
By
[Chris Taylor](https://mashable.com/author/chris-taylor)
Chris Taylor
Chris is a veteran tech, entertainment and culture journalist, author of 'How Star Wars Conquered the Universe,' and co-host of the Doctor Who podcast 'Pull to Open.' Hailing from the U.K., Chris got his start as a sub editor on national newspapers. He moved to the U.S. in 1996, and became senior news writer for Time.com a year later. In 2000, he was named San Francisco bureau chief for Time magazine. He has served as senior editor for Business 2.0, and West Coast editor for Fortune Small Business and Fast Company. Chris is a graduate of Merton College, Oxford and the Columbia University Graduate School of Journalism. He is also a long-time volunteer at 826 Valencia, the nationwide after-school program co-founded by author Dave Eggers. His book on the history of Star Wars is an international bestseller and has been translated into 11 languages.
[Read Full Bio](https://mashable.com/author/chris-taylor)
on
March 18, 2026
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LinkedIn HQ in downtown San Francisco, skewered by a reflection of the Salesforce tower Credit: Smith Collection/Gado/Getty Images
***
If you've spent more than a day on [LinkedIn](https://mashable.com/category/linkedin) in your life, you may have noticed that the networking service has developed a language all of its own. If you were a tad unkind, you might say LinkedIn users self-promote every tiny career moment in such a cliched way, it's a wonder that their words aren't written by AI.
Or, if you wanted to turn that last sentence into more, uh, proactively positive LinkedIn speak: "We’re seeing so many thought leaders lean into the hustle, celebrating every micro-win with such a growth-oriented narrative that you’d swear it was automated. It’s all about that personal branding and staying humble while scaling your impact! \#GrowthMindset \#PersonalBranding \#HustleCulture."
SEE ALSO:
[Even your side hustle isn’t safe from AI](https://mashable.com/article/side-hustle-ai)
The [English-to-LinkedIn translation service](https://translate.kagi.com/?from=en&to=linkedin "(opens in a new window)"), in this case, *was* automated. Kagi, a premium search service where you pay for what is essentially an ad-free, pro-privacy Google that actually works (our sister website [Lifehacker swears by it](https://lifehacker.com/tech/the-best-hidden-features-in-kagi-the-paid-alternative-to-google-search "(opens in a new window)")), also offers [free AI-based language translation](https://translate.kagi.com/ "(opens in a new window)").
***
**You May Also Like**
***
***
And in a smart marketing move worthy of a LinkedIn update, Kagi has introduced more humorous internet subculture "languages" among its translation options. LinkedIn, launched Wednesday, is only the latest: there's Reddit speak (lots of "weird-ass," "cringe" and "banana for scale"), Pirate Speak ("tis a wonder their words aren't written by some mechanical ghost"), and complete fictional languages like Klingon (you'll be glad to know Klingons hunt for work on "LinkedInDaq.")
But it's the LinkedIn lingo [making waves on social media this week](https://www.fastcompany.com/91511316/this-eerily-accurate-linkedin-speak-translation-tool-will-help-you-sound-like-an-instant-thinkfluencer "(opens in a new window)"). I can see why, because this is more than a novelty — it's a hilarious and actually useful translation service. When it comes to human-style AI speak taking over our digital lives, the LinkedIn translator is touching the same nerve as [Your AI Slop Bores Me](https://mashable.com/article/ai-slop-bores-me) — not to mention [George Orwell's Newspeak.](https://mashable.com/article/1984-george-orwell-2010s)
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There's a game-like aspect to the translations, and the game is: is there *any* human activity that couldn't be made to sound doubleplusgood in a LinkedIn post? If there is, I haven't found it yet.
Wasted the afternoon in bed? No, you "decided to prioritize a strategic recharge to optimize cognitive performance and long-term productivity." Started injecting heroin? Call it "a high-intensity, daily commitment to a specialized chemical routine" that taught you about "supply chain consistency" and "a relentless focus on personal objectives, no matter the cost." Murdered a co-worker? Nonsense, my friend, you "successfully offboarded a team member ... to optimize long-term headcount."
***
Related Stories
***
- [Verified LinkedIn users' data is shared in shocking ways, report claims](https://mashable.com/article/linkedin-id-verification-persona-report)
- [LinkedIn is expanding its AI training to member profiles in the EU](https://mashable.com/article/linkedin-expanding-its-ai-training-to-member-profiles-in-eu)
- [LinkedIn removes explicit protections for transgender users](https://mashable.com/article/linked-in-hateful-conduct-policy)
- [LinkedIn and Adobe announce partnership to help creators protect their work against AI](https://mashable.com/article/linkedin-identity-verification-adobe-partnership)
- [LinkedIn’s new game, 'Zip,' is here to challenge your brain](https://mashable.com/article/linkedin-new-game-zip-maze-puzzle)
The translation works the other way around, too: LinkedIn speak into plain English. That's right — the next time your boss writes a 10,000-word LinkedIn epic that could have been a three-line email, there's no need to Google all the obscure marketing or management jargon. Just Kagi the whole thing.
And if you need to write a comment in response, know that "I hated this and I am dumber for reading it" can also be rendered as "’While I’m always looking for ways to challenge my current mindset, this particular content reminded me of the importance of being intentional with the information we consume. Grateful for the learning opportunity!"
Hey, maybe AI will save white collar workers' jobs after all.
Topics [LinkedIn](https://mashable.com/category/linkedin)
Chris Taylor
Chris is a veteran tech, entertainment and culture journalist, author of 'How Star Wars Conquered the Universe,' and co-host of the Doctor Who podcast 'Pull to Open.' Hailing from the U.K., Chris got his start as a sub editor on national newspapers. He moved to the U.S. in 1996, and became senior news writer for Time.com a year later. In 2000, he was named San Francisco bureau chief for Time magazine. He has served as senior editor for Business 2.0, and West Coast editor for Fortune Small Business and Fast Company. Chris is a graduate of Merton College, Oxford and the Columbia University Graduate School of Journalism. He is also a long-time volunteer at 826 Valencia, the nationwide after-school program co-founded by author Dave Eggers. His book on the history of Star Wars is an international bestseller and has been translated into 11 languages.
[Home](https://mashable.com/) \> [Life](https://mashable.com/life) \> [Digital Culture](https://mashable.com/category/digital-culture)
# Are trans women the OG 'looksmaxxers'? Clavicular confronted on the subject in viral clip.
Don't take this away from incels, Clavicular seems to insinuate.
By
[Neal Broverman](https://mashable.com/author/neal-broverman)
Neal Broverman
Enterprise Editor
Neal joined Mashable’s Social Good team in 2024, editing and writing stories about digital culture and its effects on the environment and marginalized communities. He is the former editorial director of The Advocate and Out magazines, has contributed to the Los Angeles Times, Curbed, and Los Angeles magazine, and is a recipient of the Sarah Pettit Memorial Award for LGBTQ Journalist of the Year Award from the National Gay and Lesbian Journalists Association (NLGJA). He lives in Los Angeles with his family.
[Read Full Bio](https://mashable.com/author/neal-broverman)
on
April 6, 2026
[Share on Facebook](https://www.facebook.com/sharer.php?u=https%3A%2F%2Fmashable.com%2Farticle%2Fclavicular-trans-women-looksmaxxing-viral-video "(opens in a new window)")
[Share on Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fmashable.com%2Farticle%2Fclavicular-trans-women-looksmaxxing-viral-video&text=Are+trans+women+the+OG+%27looksmaxxers%27%3F+Clavicular+confronted+on+the+subject+in+viral+clip. "(opens in a new window)")
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Credit: Photo by CHRIS DELMAS/AFP via Getty Images
***
"Looksmaxxing" influencer [Clavicular](https://mashable.com/article/clavicular-looksmax-incel-explained) was recently approached by three trans women, prompting a discussion on which community — incels or trans women — really started the intense beauty movement.
In a viral video clipped from a [recent Kick stream](https://kick.com/clavicular/videos/dbadf997-86c5-419d-a679-7981d9efadef "(opens in a new window)"), Clavicular was seen eating at a Florida restaurant when his friend, Andrew Morales, aka the "Cuban Tarzan," spotted three attractive women and pushed the camera their way to show the "gooners."
Soon, the three women made their way to Clavicular’s table, with one asking, "Why am I mogging you right now?" Mogging is a term to describe outshining someone’s beauty.
"I’m dragqueenmaxxing right now, no shade," the unnamed woman added.
SEE ALSO:
[The Looksmaxxing Glossary: Every term you need to understand the internet's most unhinged subculture](https://mashable.com/article/looksmaxxing-glossary-clavicular)
The three women then told Clavicular, also known as 20-year-old Braden Peters, that they were trans. Clavicular responded by asking questions about the women’s anatomy.
The discussion changed when the woman who first approached the table told Clavicular, "You know that trans women are the OG looksmaxxers?"
Clavicular seemed to acknowledge trans women’s role in the beauty practice, which involves extreme skin, hair, fitness, and nutrition routines, as well as the use of steroids and hormones (and even surgery, like bonesmashing). The woman who first approached the table told Clavicular, "I do the peptides, I’m on reta."
Clavicular acknowledged that trans women on Reddit were using looksmaxxing terms back in the early 2020s.
But when one of the women said, "You’re like copying us," Clavicular demurred, shaking his head.
***
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***
- [Who is Clavicular, and why is he everywhere right now?](https://mashable.com/article/clavicular-looksmax-incel-explained)
- [Louis Theroux goes up against influencers for 'Inside the Manosphere'. Watch the teaser.](https://mashable.com/video/louis-theroux-inside-the-manosphere-netflix-teaser)
- [Influencers are 'swipefishing' anti-ICE information into Instagram carousels](https://mashable.com/article/influencers-ice-info-swipefishing-instagram-tiktok-carousel)
> [This Tweet is currently unavailable. It might be loading or has been removed.](https://twitter.com/FearedBuck/status/2040974006921154802 "(Opens in a new tab) (opens in a new window)")
The women then ask for Clavicular to judge their appearance, but he seems to have had enough of the exchange and refuses. While Clavicular expressed his usual boredom and superior attitude with the women, he didn’t insult them. Morales, on the other hand, expressed transphobic attitudes by repeatedly apologizing for finding the women attractive before discovering they were trans.
Clavicular's political philosophies aren't entirely clear, though he's done [interviews and collaborated with right-wing influencers](https://mashable.com/article/clavicular-looksmax-incel-explained), manosphere figures, and white supremacists. He also expressed vaguely transphobic attitudes previously, [according to Them](https://www.them.us/story/a-group-of-trans-women-confronted-clavicular-live-on-stream-were-the-og-looksmaxxers "(opens in a new window)").
As far as which community first embraced looksmaxxing, it's widely accepted that the incel (involuntarily celibate male) community of the early 2020s was the first to coin the phrase and base much of their personalities on maximizing their appearance.
Trans women, of course, have been around since people knew what "transgender" meant, and have a long history of altering their appearance to not only be more beautiful and powerful, but to more accurately align with their gender identity.
Topics [Beauty](https://mashable.com/category/beauty) [LGBTQ](https://mashable.com/category/lgbtq) [Social Good](https://mashable.com/category/social-good)
Neal Broverman
Enterprise Editor
Neal joined Mashable’s Social Good team in 2024, editing and writing stories about digital culture and its effects on the environment and marginalized communities. He is the former editorial director of The Advocate and Out magazines, has contributed to the Los Angeles Times, Curbed, and Los Angeles magazine, and is a recipient of the Sarah Pettit Memorial Award for LGBTQ Journalist of the Year Award from the National Gay and Lesbian Journalists Association (NLGJA). He lives in Los Angeles with his family.
[Home](https://mashable.com/) \> [Life](https://mashable.com/life) \> [Digital Culture](https://mashable.com/category/digital-culture)
# Watch a jar of Nutella make space history alongside Artemis II astronauts
A jar of Nutella has been farther in space than you ever will.
By
[Crystal Bell](https://mashable.com/author/crystalbell)
Crystal Bell
Digital Culture Editor
Crystal Bell is the Culture Editor at Mashable. She oversees the site's coverage of the creator economy, digital spaces, and internet trends, focusing on how young people engage with others and themselves online. She is particularly interested in how social media platforms shape our online and offline identities.
[Read Full Bio](https://mashable.com/author/crystalbell)
on
April 6, 2026
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One small step for man, one giant leap for Nutella. Credit: NASA
***
As NASA's Artemis II crew [made history](https://mashable.com/article/artemis-ii-lunar-flyby) today by traveling farther from Earth than any humans ever have, another unexpected passenger quietly drifted into frame: a jar of Nutella.
During [NASA's livestream of the mission](https://mashable.com/article/how-to-watch-artemis-ii-moon-flyby-livestream), the hazelnut spread could be seen floating around the Orion spacecraft cabin just minutes before Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Koch, and Mission Specialist Jeremy Hansen broke the distance record previously set by Apollo 13 in 1970.
SEE ALSO:
[Going viral from space: NASA's tech-savvy Artemis II crew](https://mashable.com/article/artemis-ii-crew-social-content-space-instagram-reels-iphone)
The moment immediately went viral online, with users joking that Nutella had now technically traveled farther from Earth than anyone else in history.
> [This Tweet is currently unavailable. It might be loading or has been removed.](https://twitter.com/YourAnonOne/status/2041233767134536054 "(Opens in a new tab) (opens in a new window)")
> [This Tweet is currently unavailable. It might be loading or has been removed.](https://twitter.com/apthirteen/status/2041213295760158879 "(Opens in a new tab) (opens in a new window)")
> [This Tweet is currently unavailable. It might be loading or has been removed.](https://twitter.com/IAPonomarenko/status/2041221990292295869 "(Opens in a new tab) (opens in a new window)")
Others joked that Ferrero, the company behind Nutella, had just received the most valuable product placement imaginable — a free ad from space. (You could also say the same about [Apple's iPhone 17 Pro Max](https://mashable.com/article/nasa-artemis-ii-iphone-17-images).)
> [This Tweet is currently unavailable. It might be loading or has been removed.](https://twitter.com/WarMonitors/status/2041230645825839519 "(Opens in a new tab) (opens in a new window)")
NASA, however, shut down any suggestion that the floating jar was part of a brand deal. In a [statement to Futurism](https://futurism.com/space/nutella-moon-spacecraft "(opens in a new window)"), agency press secretary Bethany Stevens said NASA "does not select crew meals or food in association with brand partnerships" and clarified that the Nutella appearance "was not a product placement."
***
Related Stories
***
- [Artemis II astronauts are sending back more stunning photos of Earth](https://mashable.com/article/nasa-artemis-ii-earth-photos)
- [Going viral from space: NASA's tech-savvy Artemis II crew](https://mashable.com/article/artemis-ii-crew-social-content-space-instagram-reels-iphone)
- [Artemis II astronauts took these selfies of Earth with an iPhone 17](https://mashable.com/article/nasa-artemis-ii-iphone-17-images)
- [The day Earth slipped behind the moon: the Artemis II crew's eclipse](https://mashable.com/article/nasa-artemis-ii-earthrise-eclipse-earthset)
- [Artemis II astronauts need remote help to fix Microsoft Outlook issue in space](https://mashable.com/article/artemis-ii-astronauts-microsoft-outlook-issues)
The Artemis II crew has reportedly brought a surprisingly [stacked menu into space](https://www.nasa.gov/missions/artemis/artemis-2/artemis-ii-whats-on-the-menu/ "(opens in a new window)"), including barbecue beef brisket, cauliflower, macaroni and cheese, broccoli au gratin, tortillas, hot sauce, and coffee. The Nutella, naturally, seems destined for mid-flight snacking.
Yes, the mission is one of the most significant moments in modern space travel. But even astronauts breaking records on the way around the moon still want snacks.
Topics [Social Media](https://mashable.com/category/social-media) [Viral Videos](https://mashable.com/category/viral-videos) [NASA](https://mashable.com/category/nasa)
Crystal Bell
Digital Culture Editor
Crystal Bell is the Culture Editor at Mashable. She oversees the site's coverage of the creator economy, digital spaces, and internet trends, focusing on how young people engage with others and themselves online. She is particularly interested in how social media platforms shape our online and offline identities.
She was formerly the entertainment director at MTV News, where she helped the brand expand its coverage of extremely online fan culture and K-pop across its platforms. You can find [her work](https://itscrystalbell.com/ "(opens in a new window)") in Teen Vogue, PAPER, NYLON, ELLE, Glamour, NME, W, The FADER, and elsewhere on the internet.
She's exceptionally fluent in fandom and will gladly make you a K-pop playlist and/or provide anime recommendations upon request. Crystal lives in New York City with her two black cats, Howl and Sophie.
[Home](https://mashable.com/) \> [Life](https://mashable.com/life) \> [Digital Culture](https://mashable.com/category/digital-culture)
# Going viral from space: NASA's tech-savvy Artemis II crew
From iPhone selfies to Instagram Reels, astronauts are turning one of the most historic space missions in decades into internet content.
By
[Crystal Bell](https://mashable.com/author/crystalbell)
Crystal Bell
Digital Culture Editor
Crystal Bell is the Culture Editor at Mashable. She oversees the site's coverage of the creator economy, digital spaces, and internet trends, focusing on how young people engage with others and themselves online. She is particularly interested in how social media platforms shape our online and offline identities.
[Read Full Bio](https://mashable.com/author/crystalbell)
on
April 6, 2026
[Share on Facebook](https://www.facebook.com/sharer.php?u=https%3A%2F%2Fmashable.com%2Farticle%2Fartemis-ii-crew-social-content-space-instagram-reels-iphone "(opens in a new window)")
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Mission specialist Jeremy Hansen uses an iPhone to help him shave in space. Credit: NASA
***
For the first time in decades, astronauts are heading back toward the moon. And for the first time ever, they are doing it with their iPhones.
NASA's [Artemis II](https://mashable.com/article/nasa-artemis-ii-live-tracker) crew — Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Koch, and Mission Specialist Jeremy Hansen — are not only documenting one of the most historic missions in modern spaceflight, but also turning it into social media content.
Over the weekend, Wiseman and Koch [shared a photo of Earth](https://www.instagram.com/p/DWxQ9uJER_I/ "(opens in a new window)") taken from inside the Orion spacecraft, [reportedly using the selfie camera](https://x.com/MKBHD/status/2041142663009755587 "(opens in a new window)") on an [iPhone 17 Pro Max](https://www.macrumors.com/2026/04/05/nasa-artemis-ii-photos-shot-on-iphone-17-pro-max/ "(opens in a new window)"). The images, which show the two astronauts gazing back at the planet through Orion's window, feel both futuristic and strangely intimate — a moon mission captured through the same front-facing camera millions of people use every day.
> [View this post on Instagram](https://www.instagram.com/p/DWxQ9uJER_I/?utm_source=ig_embed&utm_campaign=loading "(opens in a new window)")
NASA has said Artemis II astronauts were [allowed to bring smartphones aboard the mission](https://x.com/NASAAdmin/status/2019259382962307393?s=20 "(opens in a new window)"), with four iPhone 17 Pro Max devices traveling alongside the agency's more traditional camera equipment. The phones have been used to capture photos and videos from inside Orion as the crew travels deeper into space, and [cannot connect to the internet or Bluetooth](https://www.nytimes.com/2026/04/03/technology/iphones-artemis-nasa.html "(opens in a new window)"), the *New York Times* reports.
> [This Tweet is currently unavailable. It might be loading or has been removed.](https://twitter.com/NASAAdmin/status/2019259382962307393 "(Opens in a new tab) (opens in a new window)")
But one of the mission's most viral moments so far has been an Instagram Reel.
On NASA's Instagram account, the Artemis II crew recently introduced themselves in a Reel [styled like a cheesy '90s sitcom](https://www.instagram.com/p/DWwuHPfCZ8Z/ "(opens in a new window)"), complete with the theme song from *Full House*. The video leans into quick cuts, exaggerated frames, and astronauts who seem fully aware that a moon mission can also be memeable.
The Reel has already racked up more than 13 million views, underscoring how much NASA's relationship with the internet has evolved. Space missions were once experienced through grainy television broadcasts and carefully controlled press conferences. Artemis II is unfolding on social media, with astronauts posting [zero-gravity updates](https://www.instagram.com/p/DWwsU-nDhOI/ "(opens in a new window)"), [behind-the-scenes cabin moments](https://www.instagram.com/p/DWyzUmZDc7M/?img_index=1 "(opens in a new window)"), and [cinematic images of Earth](https://mashable.com/article/nasa-artemis-ii-earth-photos) that look almost too beautiful to be real.
***
Related Stories
***
- [The quirky stuff NASA packed in the Orion spaceship for Artemis II](https://mashable.com/article/nasa-artemis-ii-launch-mementos)
- [NASA's Artemis II captures an unforgettable photo of Earth](https://mashable.com/article/artemis-ii-shares-picture-crescent-earth)
- [You can track Artemis II in real time as Orion flies to the moon](https://mashable.com/article/nasa-artemis-ii-live-tracker)
- [Artemis II launch is a rare moment for social media](https://mashable.com/article/artemis-ii-launch-social-reactions)
- [Artemis II Orion spacecraft live: Watch the lunar mission launch live](https://mashable.com/article/artemis-ii-orion-livestream)
> [View this post on Instagram](https://www.instagram.com/p/DWwuHPfCZ8Z/?utm_source=ig_embed&utm_campaign=loading "(opens in a new window)")
> [View this post on Instagram](https://www.instagram.com/p/DWwsU-nDhOI/?utm_source=ig_embed&utm_campaign=loading "(opens in a new window)")
That shift feels intentional. NASA has spent years building a more personality-driven social media presence, understanding that younger audiences are more likely to connect with astronauts as people rather than distant symbols of American achievement. Artemis II is still a deeply serious scientific mission — the first crewed flight to lunar space since Apollo 17 in 1972 — but the social content makes it feel accessible in a way earlier space programs never could.
There is something fitting about that. Artemis II is, in many ways, about ushering in a new era of space travel. The spacecraft may be state-of-the-art, but so is the instinct to document everything, post it, and turn even the most surreal experience imaginable into a Reel.
NASA's recent Artemis II images, including several photos of Earth taken from deep space, have already gone viral across social media. Their lunar flyby on April 6 will be [livestreamed on Netflix](https://www.yahoo.com/entertainment/tv/articles/netflix-live-stream-artemis-ii-105830117.html "(opens in a new window)"). If Apollo belonged to television, Artemis II belongs to the feed.
Topics [Instagram](https://mashable.com/category/instagram) [Social Media](https://mashable.com/category/social-media) [NASA](https://mashable.com/category/nasa)
Crystal Bell
Digital Culture Editor
Crystal Bell is the Culture Editor at Mashable. She oversees the site's coverage of the creator economy, digital spaces, and internet trends, focusing on how young people engage with others and themselves online. She is particularly interested in how social media platforms shape our online and offline identities.
She was formerly the entertainment director at MTV News, where she helped the brand expand its coverage of extremely online fan culture and K-pop across its platforms. You can find [her work](https://itscrystalbell.com/ "(opens in a new window)") in Teen Vogue, PAPER, NYLON, ELLE, Glamour, NME, W, The FADER, and elsewhere on the internet.
She's exceptionally fluent in fandom and will gladly make you a K-pop playlist and/or provide anime recommendations upon request. Crystal lives in New York City with her two black cats, Howl and Sophie.
***
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| Readable Markdown | Excited to announce participatory parody by premium search service! \#GrowthMindset
LinkedIn HQ in downtown San Francisco, skewered by a reflection of the Salesforce tower Credit: Smith Collection/Gado/Getty Images
If you've spent more than a day on [LinkedIn](https://mashable.com/category/linkedin) in your life, you may have noticed that the networking service has developed a language all of its own. If you were a tad unkind, you might say LinkedIn users self-promote every tiny career moment in such a cliched way, it's a wonder that their words aren't written by AI.
Or, if you wanted to turn that last sentence into more, uh, proactively positive LinkedIn speak: "We’re seeing so many thought leaders lean into the hustle, celebrating every micro-win with such a growth-oriented narrative that you’d swear it was automated. It’s all about that personal branding and staying humble while scaling your impact! \#GrowthMindset \#PersonalBranding \#HustleCulture."
The [English-to-LinkedIn translation service](https://translate.kagi.com/?from=en&to=linkedin "(opens in a new window)"), in this case, *was* automated. Kagi, a premium search service where you pay for what is essentially an ad-free, pro-privacy Google that actually works (our sister website [Lifehacker swears by it](https://lifehacker.com/tech/the-best-hidden-features-in-kagi-the-paid-alternative-to-google-search "(opens in a new window)")), also offers [free AI-based language translation](https://translate.kagi.com/ "(opens in a new window)").
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And in a smart marketing move worthy of a LinkedIn update, Kagi has introduced more humorous internet subculture "languages" among its translation options. LinkedIn, launched Wednesday, is only the latest: there's Reddit speak (lots of "weird-ass," "cringe" and "banana for scale"), Pirate Speak ("tis a wonder their words aren't written by some mechanical ghost"), and complete fictional languages like Klingon (you'll be glad to know Klingons hunt for work on "LinkedInDaq.")
But it's the LinkedIn lingo [making waves on social media this week](https://www.fastcompany.com/91511316/this-eerily-accurate-linkedin-speak-translation-tool-will-help-you-sound-like-an-instant-thinkfluencer "(opens in a new window)"). I can see why, because this is more than a novelty — it's a hilarious and actually useful translation service. When it comes to human-style AI speak taking over our digital lives, the LinkedIn translator is touching the same nerve as [Your AI Slop Bores Me](https://mashable.com/article/ai-slop-bores-me) — not to mention [George Orwell's Newspeak.](https://mashable.com/article/1984-george-orwell-2010s)
Mashable Trend Report
There's a game-like aspect to the translations, and the game is: is there *any* human activity that couldn't be made to sound doubleplusgood in a LinkedIn post? If there is, I haven't found it yet.
Wasted the afternoon in bed? No, you "decided to prioritize a strategic recharge to optimize cognitive performance and long-term productivity." Started injecting heroin? Call it "a high-intensity, daily commitment to a specialized chemical routine" that taught you about "supply chain consistency" and "a relentless focus on personal objectives, no matter the cost." Murdered a co-worker? Nonsense, my friend, you "successfully offboarded a team member ... to optimize long-term headcount."
The translation works the other way around, too: LinkedIn speak into plain English. That's right — the next time your boss writes a 10,000-word LinkedIn epic that could have been a three-line email, there's no need to Google all the obscure marketing or management jargon. Just Kagi the whole thing.
And if you need to write a comment in response, know that "I hated this and I am dumber for reading it" can also be rendered as "’While I’m always looking for ways to challenge my current mindset, this particular content reminded me of the importance of being intentional with the information we consume. Grateful for the learning opportunity!"
Hey, maybe AI will save white collar workers' jobs after all.
Chris is a veteran tech, entertainment and culture journalist, author of 'How Star Wars Conquered the Universe,' and co-host of the Doctor Who podcast 'Pull to Open.' Hailing from the U.K., Chris got his start as a sub editor on national newspapers. He moved to the U.S. in 1996, and became senior news writer for Time.com a year later. In 2000, he was named San Francisco bureau chief for Time magazine. He has served as senior editor for Business 2.0, and West Coast editor for Fortune Small Business and Fast Company. Chris is a graduate of Merton College, Oxford and the Columbia University Graduate School of Journalism. He is also a long-time volunteer at 826 Valencia, the nationwide after-school program co-founded by author Dave Eggers. His book on the history of Star Wars is an international bestseller and has been translated into 11 languages.
Don't take this away from incels, Clavicular seems to insinuate.
Credit: Photo by CHRIS DELMAS/AFP via Getty Images
"Looksmaxxing" influencer [Clavicular](https://mashable.com/article/clavicular-looksmax-incel-explained) was recently approached by three trans women, prompting a discussion on which community — incels or trans women — really started the intense beauty movement.
In a viral video clipped from a [recent Kick stream](https://kick.com/clavicular/videos/dbadf997-86c5-419d-a679-7981d9efadef "(opens in a new window)"), Clavicular was seen eating at a Florida restaurant when his friend, Andrew Morales, aka the "Cuban Tarzan," spotted three attractive women and pushed the camera their way to show the "gooners."
Soon, the three women made their way to Clavicular’s table, with one asking, "Why am I mogging you right now?" Mogging is a term to describe outshining someone’s beauty.
"I’m dragqueenmaxxing right now, no shade," the unnamed woman added.
The three women then told Clavicular, also known as 20-year-old Braden Peters, that they were trans. Clavicular responded by asking questions about the women’s anatomy.
The discussion changed when the woman who first approached the table told Clavicular, "You know that trans women are the OG looksmaxxers?"
Clavicular seemed to acknowledge trans women’s role in the beauty practice, which involves extreme skin, hair, fitness, and nutrition routines, as well as the use of steroids and hormones (and even surgery, like bonesmashing). The woman who first approached the table told Clavicular, "I do the peptides, I’m on reta."
Clavicular acknowledged that trans women on Reddit were using looksmaxxing terms back in the early 2020s.
But when one of the women said, "You’re like copying us," Clavicular demurred, shaking his head.
> [This Tweet is currently unavailable. It might be loading or has been removed.](https://twitter.com/FearedBuck/status/2040974006921154802 "(Opens in a new tab) (opens in a new window)")
The women then ask for Clavicular to judge their appearance, but he seems to have had enough of the exchange and refuses. While Clavicular expressed his usual boredom and superior attitude with the women, he didn’t insult them. Morales, on the other hand, expressed transphobic attitudes by repeatedly apologizing for finding the women attractive before discovering they were trans.
Clavicular's political philosophies aren't entirely clear, though he's done [interviews and collaborated with right-wing influencers](https://mashable.com/article/clavicular-looksmax-incel-explained), manosphere figures, and white supremacists. He also expressed vaguely transphobic attitudes previously, [according to Them](https://www.them.us/story/a-group-of-trans-women-confronted-clavicular-live-on-stream-were-the-og-looksmaxxers "(opens in a new window)").
As far as which community first embraced looksmaxxing, it's widely accepted that the incel (involuntarily celibate male) community of the early 2020s was the first to coin the phrase and base much of their personalities on maximizing their appearance.
Trans women, of course, have been around since people knew what "transgender" meant, and have a long history of altering their appearance to not only be more beautiful and powerful, but to more accurately align with their gender identity.
Enterprise Editor
Neal joined Mashable’s Social Good team in 2024, editing and writing stories about digital culture and its effects on the environment and marginalized communities. He is the former editorial director of The Advocate and Out magazines, has contributed to the Los Angeles Times, Curbed, and Los Angeles magazine, and is a recipient of the Sarah Pettit Memorial Award for LGBTQ Journalist of the Year Award from the National Gay and Lesbian Journalists Association (NLGJA). He lives in Los Angeles with his family.
A jar of Nutella has been farther in space than you ever will.
One small step for man, one giant leap for Nutella. Credit: NASA
As NASA's Artemis II crew [made history](https://mashable.com/article/artemis-ii-lunar-flyby) today by traveling farther from Earth than any humans ever have, another unexpected passenger quietly drifted into frame: a jar of Nutella.
During [NASA's livestream of the mission](https://mashable.com/article/how-to-watch-artemis-ii-moon-flyby-livestream), the hazelnut spread could be seen floating around the Orion spacecraft cabin just minutes before Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Koch, and Mission Specialist Jeremy Hansen broke the distance record previously set by Apollo 13 in 1970.
The moment immediately went viral online, with users joking that Nutella had now technically traveled farther from Earth than anyone else in history.
> [This Tweet is currently unavailable. It might be loading or has been removed.](https://twitter.com/YourAnonOne/status/2041233767134536054 "(Opens in a new tab) (opens in a new window)")
> [This Tweet is currently unavailable. It might be loading or has been removed.](https://twitter.com/apthirteen/status/2041213295760158879 "(Opens in a new tab) (opens in a new window)")
> [This Tweet is currently unavailable. It might be loading or has been removed.](https://twitter.com/IAPonomarenko/status/2041221990292295869 "(Opens in a new tab) (opens in a new window)")
Others joked that Ferrero, the company behind Nutella, had just received the most valuable product placement imaginable — a free ad from space. (You could also say the same about [Apple's iPhone 17 Pro Max](https://mashable.com/article/nasa-artemis-ii-iphone-17-images).)
> [This Tweet is currently unavailable. It might be loading or has been removed.](https://twitter.com/WarMonitors/status/2041230645825839519 "(Opens in a new tab) (opens in a new window)")
NASA, however, shut down any suggestion that the floating jar was part of a brand deal. In a [statement to Futurism](https://futurism.com/space/nutella-moon-spacecraft "(opens in a new window)"), agency press secretary Bethany Stevens said NASA "does not select crew meals or food in association with brand partnerships" and clarified that the Nutella appearance "was not a product placement."
The Artemis II crew has reportedly brought a surprisingly [stacked menu into space](https://www.nasa.gov/missions/artemis/artemis-2/artemis-ii-whats-on-the-menu/ "(opens in a new window)"), including barbecue beef brisket, cauliflower, macaroni and cheese, broccoli au gratin, tortillas, hot sauce, and coffee. The Nutella, naturally, seems destined for mid-flight snacking.
Yes, the mission is one of the most significant moments in modern space travel. But even astronauts breaking records on the way around the moon still want snacks.
Digital Culture Editor
Crystal Bell is the Culture Editor at Mashable. She oversees the site's coverage of the creator economy, digital spaces, and internet trends, focusing on how young people engage with others and themselves online. She is particularly interested in how social media platforms shape our online and offline identities.
She was formerly the entertainment director at MTV News, where she helped the brand expand its coverage of extremely online fan culture and K-pop across its platforms. You can find [her work](https://itscrystalbell.com/ "(opens in a new window)") in Teen Vogue, PAPER, NYLON, ELLE, Glamour, NME, W, The FADER, and elsewhere on the internet.
She's exceptionally fluent in fandom and will gladly make you a K-pop playlist and/or provide anime recommendations upon request. Crystal lives in New York City with her two black cats, Howl and Sophie.
From iPhone selfies to Instagram Reels, astronauts are turning one of the most historic space missions in decades into internet content.
Mission specialist Jeremy Hansen uses an iPhone to help him shave in space. Credit: NASA
For the first time in decades, astronauts are heading back toward the moon. And for the first time ever, they are doing it with their iPhones.
NASA's [Artemis II](https://mashable.com/article/nasa-artemis-ii-live-tracker) crew — Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Koch, and Mission Specialist Jeremy Hansen — are not only documenting one of the most historic missions in modern spaceflight, but also turning it into social media content.
Over the weekend, Wiseman and Koch [shared a photo of Earth](https://www.instagram.com/p/DWxQ9uJER_I/ "(opens in a new window)") taken from inside the Orion spacecraft, [reportedly using the selfie camera](https://x.com/MKBHD/status/2041142663009755587 "(opens in a new window)") on an [iPhone 17 Pro Max](https://www.macrumors.com/2026/04/05/nasa-artemis-ii-photos-shot-on-iphone-17-pro-max/ "(opens in a new window)"). The images, which show the two astronauts gazing back at the planet through Orion's window, feel both futuristic and strangely intimate — a moon mission captured through the same front-facing camera millions of people use every day.
NASA has said Artemis II astronauts were [allowed to bring smartphones aboard the mission](https://x.com/NASAAdmin/status/2019259382962307393?s=20 "(opens in a new window)"), with four iPhone 17 Pro Max devices traveling alongside the agency's more traditional camera equipment. The phones have been used to capture photos and videos from inside Orion as the crew travels deeper into space, and [cannot connect to the internet or Bluetooth](https://www.nytimes.com/2026/04/03/technology/iphones-artemis-nasa.html "(opens in a new window)"), the *New York Times* reports.
> [This Tweet is currently unavailable. It might be loading or has been removed.](https://twitter.com/NASAAdmin/status/2019259382962307393 "(Opens in a new tab) (opens in a new window)")
But one of the mission's most viral moments so far has been an Instagram Reel.
On NASA's Instagram account, the Artemis II crew recently introduced themselves in a Reel [styled like a cheesy '90s sitcom](https://www.instagram.com/p/DWwuHPfCZ8Z/ "(opens in a new window)"), complete with the theme song from *Full House*. The video leans into quick cuts, exaggerated frames, and astronauts who seem fully aware that a moon mission can also be memeable.
The Reel has already racked up more than 13 million views, underscoring how much NASA's relationship with the internet has evolved. Space missions were once experienced through grainy television broadcasts and carefully controlled press conferences. Artemis II is unfolding on social media, with astronauts posting [zero-gravity updates](https://www.instagram.com/p/DWwsU-nDhOI/ "(opens in a new window)"), [behind-the-scenes cabin moments](https://www.instagram.com/p/DWyzUmZDc7M/?img_index=1 "(opens in a new window)"), and [cinematic images of Earth](https://mashable.com/article/nasa-artemis-ii-earth-photos) that look almost too beautiful to be real.
That shift feels intentional. NASA has spent years building a more personality-driven social media presence, understanding that younger audiences are more likely to connect with astronauts as people rather than distant symbols of American achievement. Artemis II is still a deeply serious scientific mission — the first crewed flight to lunar space since Apollo 17 in 1972 — but the social content makes it feel accessible in a way earlier space programs never could.
There is something fitting about that. Artemis II is, in many ways, about ushering in a new era of space travel. The spacecraft may be state-of-the-art, but so is the instinct to document everything, post it, and turn even the most surreal experience imaginable into a Reel.
NASA's recent Artemis II images, including several photos of Earth taken from deep space, have already gone viral across social media. Their lunar flyby on April 6 will be [livestreamed on Netflix](https://www.yahoo.com/entertainment/tv/articles/netflix-live-stream-artemis-ii-105830117.html "(opens in a new window)"). If Apollo belonged to television, Artemis II belongs to the feed.
Digital Culture Editor
Crystal Bell is the Culture Editor at Mashable. She oversees the site's coverage of the creator economy, digital spaces, and internet trends, focusing on how young people engage with others and themselves online. She is particularly interested in how social media platforms shape our online and offline identities.
She was formerly the entertainment director at MTV News, where she helped the brand expand its coverage of extremely online fan culture and K-pop across its platforms. You can find [her work](https://itscrystalbell.com/ "(opens in a new window)") in Teen Vogue, PAPER, NYLON, ELLE, Glamour, NME, W, The FADER, and elsewhere on the internet.
She's exceptionally fluent in fandom and will gladly make you a K-pop playlist and/or provide anime recommendations upon request. Crystal lives in New York City with her two black cats, Howl and Sophie.
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