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| Meta Title | Current price of Bitcoin for March 20, 2026 | Fortune | |||||||||
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| Boilerpipe Text | At 8:45 a.m. Eastern Time on March 20, 2026, the market price for a single Bitcoin (BTC) is $70,416.89. Thatâs a $1,046.75 jump from where it was trading yesterday morning and about $13,800 lower than it was one year ago.
Bitcoin price
% Change
Price of Bitcoin yesterday
$69,370.14
+1.50%
Price of Bitcoin 1 month ago
$67,362.86
+4.53%
Price of Bitcoin 1 year ago
$84,241.12
-16.41%
Price of Bitcoin yesterday
Bitcoin price
$69,370.14
% Change
+1.50%
Price of Bitcoin 1 month ago
Bitcoin price
$67,362.86
% Change
+4.53%
Price of Bitcoin 1 year ago
Bitcoin price
$84,241.12
% Change
-16.41%
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What is Bitcoin?
Bitcoin is widely recognized as the pioneering cryptocurrency and continues to hold the top spot in terms of name recognition and market size. Its market capitalization is roughly $1.33 trillion, putting it far ahead of second-place Ethereum with about $233 billion in market cap.
At a basic level, Bitcoin functions as a decentralized digital currency. Instead of relying on a central authority like a bank or government, it runs on a peer-to-peer network of computers. This design lets people transfer value straight to others without using a traditional financial intermediary.
Many investors turn to Bitcoin as a potential hedge against inflation in the U.S. dollar or as a way to branch out beyond conventional investments. Over the past decade, it has posted stunning gains, often outperforming major stock indexes, which has played a big role in its popularity.
At the same time, Bitcoin shares a key trait with other cryptocurrenciesâit can be extremely volatile, with frequent and sometimes dramatic price changes.
Bitcoin price history
Since it was introduced in 2009, Bitcoin has been highly volatile and often headline-grabbing. One early milestone in its history involves developer Laszlo Hanyecz, who famously spent 10,000 Bitcoins on pizza. At the time of this writing, those coins would be valued at more than 668 million dollars.
Over the last decade or so, Bitcoinâs price has climbed more than 15,000%. This tremendous growth comes with a trade-off, as cryptocurrencies are known for their unpredictability. Bitcoin has undergone severe pullbacksâsometimes dropping tens of thousands of dollars within monthsâas well as dramatic recoveries. At the close of 2025, it was trading roughly 30% below the all-time high it hit that very October.
What affects Bitcoinâs price?
Several different dynamics can move Bitcoinâs price up or down, including:
Investor
speculation:
Like many speculative assets, Bitcoinâs short-term price is heavily driven by trader psychology and buzz. In the near term, prices usually reflect investor beliefs and trading activity more than anything else.
Adoption by major companies:
When large corporations embrace Bitcoin or broader crypto technology, it can help support further growth. For example, Bitcoinâs price rose after companies such as
Tesla
and Ferrari announced plans to accept Bitcoin as a payment option.
Economy:
Bitcoin doesnât track inflation figures or central bank decisions in the same way many traditional investments do. Still, it often benefits when the U.S. economy is strong, because people who feel financially secure may be more willing to allocate money to alternative assets that are a bit riskierâlike crypto.
Regulatory developments:
As a relatively young asset class, cryptocurrency is still in the process of being fully regulated. New rules or enforcement actions can either instill confidence or create fear. Both cases can significantly affect Bitcoinâs price.
How to buy and invest in Bitcoin
If youâve decided to invest in Bitcoin, there are multiple ways to do it. Here are some of the main options.
Buy Bitcoin on a cryptocurrency exchange
The most straightforward route is to buy Bitcoin directly. You set up an account with a crypto exchange, connect it to your bank, and then use your deposited cash to buy Bitcoin.
Invest in Bitcoin ETFs
For those who prefer a more traditional investment vehicle, Bitcoin exchange-traded funds are an alternative. A Bitcoin ETF holds Bitcoin on behalf of its shareholders, and its shares trade on standard stock exchanges. This option lets you skip the process of managing your own crypto wallet and can reduce the risk of losing access to your funds because of a password mistake or wallet issue.
Buy crypto stocks
Investors who donât want to buy Bitcoin directly can also consider stocks of companies in the crypto space. These might include tech companies that support blockchain technology, public crypto exchanges, even payment processors. Because these companies may earn revenue from Bitcoin-related activity, their share prices can offer indirect exposure to Bitcoinâs performance.
Open a Bitcoin IRA
For retirement-focused investing, a Bitcoin IRA is another great option. Like a standard IRA, itâs a tax-advantaged account with similar contribution limits and tax rules, but it lets you allocate some of your retirement savings to Bitcoin and other cryptocurrencies as alternative investments.
Bitcoin vs. other cryptocurrencies
Bitcoin might be the best-known name in crypto, but it is not your only choice. When weighing where to put your money, you may want to compare it with a few other major coins.
Cryptocurrency
Price per coin as of 8:45 a.m. on March 20, 2026
Bitcoin
$70,416.89
Ethereum
$2,142.77
Tether (USDT)
$0.99
XRP
$1.44
Bitcoin
Price per coin as of 8:45 a.m. on March 20, 2026
$70,416.89
Ethereum
Price per coin as of 8:45 a.m. on March 20, 2026
$2,142.77
Tether (USDT)
Price per coin as of 8:45 a.m. on March 20, 2026
$0.99
XRP
Price per coin as of 8:45 a.m. on March 20, 2026
$1.44
Ethereum:
Ethereum is currently the second-largest cryptocurrency by market cap. Unlike Bitcoin, which was designed mainly as a form of money, Ethereum was built as a decentralized computing platform and is widely used for running applications and smart contracts.
Tether:
Tether is a stablecoin, meaning that its value is directly tied to another assetâin this instance, the U.S. dollar. Its peg typically keeps price movements smaller than Bitcoinâs, but that also means thereâs less opportunity for outsized growth.
XRP:
XRP is a digital asset created to make sending money across borders faster and cheaper, focusing specifically on international transfers with low transaction costs.
Crypto coverage from
Fortune
See our newsroomâs recent coverage of whatâs been happening on the cryptocurrency scene:
France is experiencing wave of crypto assault
Bitcoin struggles to hold $70,000 as oil surge jolts risk assets
XRP leapfrogs BNB to take fourth most valuable crypto spot
Is it a good time to invest in Bitcoin?
When compared with long-standing blue-chip names such as Procter & Gamble or
Walmart
, Bitcoin is still a newcomer. That makes predicting its long-term behavior challenging. But its recent history has been impressive. As more companies start accepting Bitcoin as a payment method, its price may get a further boost, and as the asset matures, it might eventually see somewhat smoother price movements.
However, Bitcoin should not be treated as a sure bet. Itâs wise to invest only money you can afford to have tied up and to ensure your broader portfolio is diversified, so other investments can help offset Bitcoinâs volatility.
For most people, Bitcoin is better viewed as a long-term, higher-risk holding than as a quick trade. It is not ideal for investors who are uncomfortable watching large price swings. But if you plan to hold it for years and keep it as a piece of a balanced portfolio, investing in Bitcoin could make sense for a portion of your overall strategy.
Frequently asked questions
How much will Bitcoin be worth in 2030?
While the answer is obviously unknowable, crypto experts are generally optimistic about the short-term success of Bitcoin. Some models price it at more than $700,000 by 2030, with conservative estimates closer to $300,000.
What is Bitcoinâs all-time high price?
As of this writing, Bitcoin reached its highest price ever on Oct. 6, 2025, pricing at a whopping $126,198.07.
Can you buy a fraction of a Bitcoin?
Yes, you can buy a fraction of a Bitcoin. Most cryptocurrency exchanges offer fractional investing, meaning you can buy portions of crypto coins. Thanks to fractional investing, you can invest in Bitcoin with as little as a few dollars.
How do I start investing in Bitcoin as a beginner?
If you want to invest directly in Bitcoin by owning the currency, youâll typically open an account with a cryptocurrency exchange. Once the account is created, you can transfer money to your crypto account from your bank and place an order for Bitcoin and other tokens or coins. You can also indirectly invest in Bitcoin via an ETF or a business that uses Bitcoin.
What can you buy with Bitcoin?
You can use your Bitcoin holdings in several ways, from selling for cash to trading it for other coins. In some cases, you can also pay for purchases, such as with Tesla and
Microsoft
.
Does Bitcoin outperform the stock market?
Bitcoin has well outperformed the stock market since its launch, but its extreme volatility makes it far less than a guarantee to be a better investment than stocks. | |||||||||
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[ Bitcoin BTC USD-\$ 74,829.67 0.68% ](https://www.binance.com/en/price/bitcoin)
[ XRP XRP USD-\$ 1.42 3.82% ](https://www.binance.com/en/price/xrp)
[ Dogecoin DOGE USD-\$ 0.10 3.81% ](https://www.binance.com/en/price/dogecoin)
[ Ethereum ETH USD-\$ 2,345.16 0.56% ](https://www.binance.com/en/price/ethereum)
[ Cardano ADA USD-\$ 0.25 4.23% ](https://www.binance.com/en/price/cardano)
[ USDC USDC USD-\$ 1.00 0.01% ](https://www.binance.com/en/price/usd-coin)
[ Solana SOL USD-\$ 85.70 2.44% ](https://www.binance.com/en/price/solana)
[ Shiba Inu SHIB USD-\$ 0.000006 3.78% ](https://www.binance.com/en/price/shiba-inu)
[ Worldcoin WLD USD-\$ 0.32 5.69% ](https://www.binance.com/en/price/worldcoin-org)
[ Sui SUI USD-\$ 0.99 3.60% ](https://www.binance.com/en/price/sui)
[ Pepe PEPE USD-\$ 0.000004 6.60% ](https://www.binance.com/en/price/pepe)
[ OFFICIAL TRUMP TRUMP USD-\$ 2.97 4.60% ](https://www.binance.com/en/price/official-trump)
[ Bitcoin BTC USD-\$ 74,829.67 0.68% ](https://www.binance.com/en/price/bitcoin)
[ XRP XRP USD-\$ 1.42 3.82% ](https://www.binance.com/en/price/xrp)
[ Dogecoin DOGE USD-\$ 0.10 3.81% ](https://www.binance.com/en/price/dogecoin)
[ Ethereum ETH USD-\$ 2,345.16 0.56% ](https://www.binance.com/en/price/ethereum)
[ Cardano ADA USD-\$ 0.25 4.23% ](https://www.binance.com/en/price/cardano)
[ USDC USDC USD-\$ 1.00 0.01% ](https://www.binance.com/en/price/usd-coin)
[ Solana SOL USD-\$ 85.70 2.44% ](https://www.binance.com/en/price/solana)
[ Shiba Inu SHIB USD-\$ 0.000006 3.78% ](https://www.binance.com/en/price/shiba-inu)
[ Worldcoin WLD USD-\$ 0.32 5.69% ](https://www.binance.com/en/price/worldcoin-org)
[ Sui SUI USD-\$ 0.99 3.60% ](https://www.binance.com/en/price/sui)
[ Pepe PEPE USD-\$ 0.000004 6.60% ](https://www.binance.com/en/price/pepe)
[ OFFICIAL TRUMP TRUMP USD-\$ 2.97 4.60% ](https://www.binance.com/en/price/official-trump)
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# Current price of Bitcoin for March 20, 2026

By
[Joseph Hostetler](https://fortune.com/author/joseph-hostetler/)
Joseph Hostetler
Staff Writer, Personal Finance Commerce

By
[Joseph Hostetler](https://fortune.com/author/joseph-hostetler/)
Joseph Hostetler
Staff Writer, Personal Finance Commerce
March 20, 2026, 8:47 AM ET
Add us on

Getty Images
At 8:45 a.m. Eastern Time on March 20, 2026, the market price for a single Bitcoin (BTC) is \$70,416.89. Thatâs a \$1,046.75 jump from where it was trading yesterday morning and about \$13,800 lower than it was one year ago.
| | Bitcoin price | % Change |
|---|---|---|
| Price of Bitcoin yesterday | \$69,370.14 | \+1.50% |
| Price of Bitcoin 1 month ago | \$67,362.86 | \+4.53% |
| Price of Bitcoin 1 year ago | \$84,241.12 | \-16.41% |
| Price of Bitcoin yesterday | |
|---|---|
| Bitcoin price | \$69,370.14 |
| % Change | \+1.50% |
| Price of Bitcoin 1 month ago | |
| Bitcoin price | \$67,362.86 |
| % Change | \+4.53% |
| Price of Bitcoin 1 year ago | |
| Bitcoin price | \$84,241.12 |
| % Change | \-16.41% |
***
***
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- Discover [the current price of silver](https://fortune.com/article/current-price-of-silver-4-16-2026/) for April 16, 2026.
## **What is Bitcoin?**
Bitcoin is widely recognized as the pioneering cryptocurrency and continues to hold the top spot in terms of name recognition and market size. Its market capitalization is roughly \$1.33 trillion, putting it far ahead of second-place Ethereum with about \$233 billion in market cap.
At a basic level, Bitcoin functions as a decentralized digital currency. Instead of relying on a central authority like a bank or government, it runs on a peer-to-peer network of computers. This design lets people transfer value straight to others without using a traditional financial intermediary.
Many investors turn to Bitcoin as a potential hedge against inflation in the U.S. dollar or as a way to branch out beyond conventional investments. Over the past decade, it has posted stunning gains, often outperforming major stock indexes, which has played a big role in its popularity.
At the same time, Bitcoin shares a key trait with other cryptocurrenciesâit can be extremely volatile, with frequent and sometimes dramatic price changes.
## **Bitcoin price history**
Since it was introduced in 2009, Bitcoin has been highly volatile and often headline-grabbing. One early milestone in its history involves developer Laszlo Hanyecz, who famously spent 10,000 Bitcoins on pizza. At the time of this writing, those coins would be valued at more than 668 million dollars.
Over the last decade or so, Bitcoinâs price has climbed more than 15,000%. This tremendous growth comes with a trade-off, as cryptocurrencies are known for their unpredictability. Bitcoin has undergone severe pullbacksâsometimes dropping tens of thousands of dollars within monthsâas well as dramatic recoveries. At the close of 2025, it was trading roughly 30% below the all-time high it hit that very October.
***
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Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). These offers do not represent all account options available. \*APY (Annual Percentage Yield).
Rates / Annual Percentage Yield terms above are current as of the date indicated. These quotes are from banks, credit unions and thrifts, some of which have paid for a link to their website. Bank, thrift and credit unions are member FDIC or NCUA. Contact the financial institution for the terms and conditions that may apply to you. Rates are subject to change without notice and may not be the same at all branches.
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MMA
A Money Market Account is an interest-bearing deposit account at a bank or credit union that pays interest based on current rates in the money markets.
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REIT
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Financial Advisor
Financial advisors help people manage their money and reach their financial goals.
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A financial contract with an insurance company where you make the investor makes a lump-sum payment or series of payments in exchange for regular disbursements in the future.
Cash Management
A cash account typically offered by nonbank financial institutions. CMAs combine features from traditional checking and savings accounts.
Business Checking
A business checking account is similar to a personal checking account, but allows you to separate your business and personal expenses. This can help you keep records organized and simplify your taxes.
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Betterment : IRA
Disclosure
Disclosure
Investing involves risk. Performance is not guaranteed. Betterment does not provide tax advice. TLH is not suitable for all investors. [Learn More](https://www.betterment.com/legal/tax-loss-harvesting).
VIEW DETAILS
on Betterment's website
Fees
\$5/month or 0.25% annually
Account Minimum
\$10 to start
Best For
Hands-Off, Goal-Oriented Investors
Disclosure
Disclosure
Investing involves risk. Performance is not guaranteed. Betterment does not provide tax advice. TLH is not suitable for all investors. [Learn More](https://www.betterment.com/legal/tax-loss-harvesting).
VIEW DETAILS
on Betterment's website
Additional Features
- \$5 a month or 0.25% annually
- IRAs offer tax breaks that can help your money grow and compound faster than it would in a taxable account
- Automated technology to make investing easy by putting it on autopilot, handling all the trading, rebalancing, and dividend reinvesting
Additional Features
- \$5 a month or 0.25% annually
- IRAs offer tax breaks that can help your money grow and compound faster than it would in a taxable account
- Automated technology to make investing easy by putting it on autopilot, handling all the trading, rebalancing, and dividend reinvesting
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Public : Brokerage
Disclosure
Disclosure
Paid endorsement. Brokerage services provided by Open to the Public Investing Inc, member FINRA & SIPC. Investing involves risk. Not investment advice. Options trading entails significant risk and is not appropriate for all investors. Review Options Disclosure Document [here](https://url.us.m.mimecastprotect.com/s/J-XbCwpE12CVQ1EJSVfqIJkn96?domain=public.com). Review Options Rebate Terms [here](https://url.us.m.mimecastprotect.com/s/yYHsCxkVg8sR0A5nIvhmIydqaF?domain=public.com). Generated Assets is an interactive analysis tool by Public Advisors. Output is for informational purposes only and is not an investment recommendation or advice. See disclosures at [public.com/disclosures/GA](https://url.us.m.mimecastprotect.com/s/Sn29CzpBkQCwB2YQsKsXI9bERi?domain=public.com). See terms of match program at [public.com/disclosures/matchprogram](https://url.us.m.mimecastprotect.com/s/QujhCADQpWUloWKLcQtRIGuSEb?domain=public.com). Matched funds must remain in your account for at least 5 years. Match rate and other terms are subject to change at any time.
\*APY as of 2/5/26. Rate is variable and subject to change.
VIEW DETAILS
on Public's website
Bonus
Uncapped 1% match when you transfer your portfolio
Account Minimum
\$0
Commission
\$0 on US listed stocks & ETFs
Disclosure
Disclosure
Paid endorsement. Brokerage services provided by Open to the Public Investing Inc, member FINRA & SIPC. Investing involves risk. Not investment advice. Options trading entails significant risk and is not appropriate for all investors. Review Options Disclosure Document [here](https://url.us.m.mimecastprotect.com/s/J-XbCwpE12CVQ1EJSVfqIJkn96?domain=public.com). Review Options Rebate Terms [here](https://url.us.m.mimecastprotect.com/s/yYHsCxkVg8sR0A5nIvhmIydqaF?domain=public.com). Generated Assets is an interactive analysis tool by Public Advisors. Output is for informational purposes only and is not an investment recommendation or advice. See disclosures at [public.com/disclosures/GA](https://url.us.m.mimecastprotect.com/s/Sn29CzpBkQCwB2YQsKsXI9bERi?domain=public.com). See terms of match program at [public.com/disclosures/matchprogram](https://url.us.m.mimecastprotect.com/s/QujhCADQpWUloWKLcQtRIGuSEb?domain=public.com). Matched funds must remain in your account for at least 5 years. Match rate and other terms are subject to change at any time.
\*APY as of 2/5/26. Rate is variable and subject to change.
VIEW DETAILS
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Additional Features
- Invest in stocks, options, bonds, crypto, and more, with AI working across everything you do.
- Earn a 1% match when you transfer or roll over a brokerage account, IRA, or 401(k)
- Turn any idea into an investable index. Just enter a prompt, and put our AI to work.
- Earn rebates on your options trades, including with our free active trading API.
- Invest for retirement with a matching 1% bonus on your annual IRA contributions
- Earn an industry-leading 3.3% APY\* on your cash
Additional Features
- Invest in stocks, options, bonds, crypto, and more, with AI working across everything you do.
- Earn a 1% match when you transfer or roll over a brokerage account, IRA, or 401(k)
- Turn any idea into an investable index. Just enter a prompt, and put our AI to work.
- Earn rebates on your options trades, including with our free active trading API.
- Invest for retirement with a matching 1% bonus on your annual IRA contributions
- Earn an industry-leading 3.3% APY\* on your cash
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YieldStreet : Alternative Investment
VIEW DETAILS
on YieldStreet's website
Minimum Investment
\$2500
Investment Term
3 mons- 8 yrs
Best For
Alternative Investments
VIEW DETAILS
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Additional Features
- Innovative income-generating products with typically low stock market correlation
- Invest in assets backed by collateral
- Short term investments - 3 months to 8 years
- Strict risk management for your capital is at the heart of what we do
- Access diversification strategies used by many institutional investors
Additional Features
- Innovative income-generating products with typically low stock market correlation
- Invest in assets backed by collateral
- Short term investments - 3 months to 8 years
- Strict risk management for your capital is at the heart of what we do
- Access diversification strategies used by many institutional investors
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Moomoo : Investment Account
Disclosure
Disclosure
1\. The deposit bonus is available only to clients who have never made a deposit or transfer before 5/29/2025. Offer is only valid for US residents with a valid SSN who are at least 18 years old. After receiving the free stocks, you will need to maintain your average assets based on the requirements for 60 days to unlock the stocks. Additional terms and conditions apply, learn more at https://www.moomoo.com/us/support/topic4\_410.
Get up to \$1,000 in NVDA stocks with the qualifying deposit amount:
- Deposit \$100, get \$20 in NVDA stock + 8.1% APY on uninvested cash
- Deposit \$2,000, get \$50 in NVDA stock + 8.1% APY on uninvested cash
- Deposit \$2,000, get \$50 in NVDA stock + 8.1% APY on uninvested cash
- Deposit \$50,000, get \$1,000 in NVDA stock + 8.1% APY on uninvested cash
2\. Level 2 data (NYSE ArcaBank) is free for Moomoo Financial Inc. accounts with a minimum 30-day average account value of \$100+. Other conditions apply, to learn more, visit moomoo.com/us/support/topic3\_435
VIEW DETAILS
on Moomoo's website
Sign Up Bonus
8\.1% APY on uninvested cash and get up to \$1,000 in NVDA stock1
Account Minimum
\$100
Best For
User-Friendly Tools, Data, and Insights
Disclosure
Disclosure
1\. The deposit bonus is available only to clients who have never made a deposit or transfer before 5/29/2025. Offer is only valid for US residents with a valid SSN who are at least 18 years old. After receiving the free stocks, you will need to maintain your average assets based on the requirements for 60 days to unlock the stocks. Additional terms and conditions apply, learn more at https://www.moomoo.com/us/support/topic4\_410.
Get up to \$1,000 in NVDA stocks with the qualifying deposit amount:
- Deposit \$100, get \$20 in NVDA stock + 8.1% APY on uninvested cash
- Deposit \$2,000, get \$50 in NVDA stock + 8.1% APY on uninvested cash
- Deposit \$2,000, get \$50 in NVDA stock + 8.1% APY on uninvested cash
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***
## **What affects Bitcoinâs price?**
Several different dynamics can move Bitcoinâs price up or down, including:
- **[Investor](https://fortune.com/company/investor/) speculation:** Like many speculative assets, Bitcoinâs short-term price is heavily driven by trader psychology and buzz. In the near term, prices usually reflect investor beliefs and trading activity more than anything else.
- **Adoption by major companies:** When large corporations embrace Bitcoin or broader crypto technology, it can help support further growth. For example, Bitcoinâs price rose after companies such as [Tesla](https://fortune.com/company/tesla/) and Ferrari announced plans to accept Bitcoin as a payment option.
- **Economy:** Bitcoin doesnât track inflation figures or central bank decisions in the same way many traditional investments do. Still, it often benefits when the U.S. economy is strong, because people who feel financially secure may be more willing to allocate money to alternative assets that are a bit riskierâlike crypto.
- **Regulatory developments:** As a relatively young asset class, cryptocurrency is still in the process of being fully regulated. New rules or enforcement actions can either instill confidence or create fear. Both cases can significantly affect Bitcoinâs price.
## **How to buy and invest in Bitcoin**
If youâve decided to invest in Bitcoin, there are multiple ways to do it. Here are some of the main options.
### Buy Bitcoin on a cryptocurrency exchange
The most straightforward route is to buy Bitcoin directly. You set up an account with a crypto exchange, connect it to your bank, and then use your deposited cash to buy Bitcoin.
### Invest in Bitcoin ETFs
For those who prefer a more traditional investment vehicle, Bitcoin exchange-traded funds are an alternative. A Bitcoin ETF holds Bitcoin on behalf of its shareholders, and its shares trade on standard stock exchanges. This option lets you skip the process of managing your own crypto wallet and can reduce the risk of losing access to your funds because of a password mistake or wallet issue.
### Buy crypto stocks
Investors who donât want to buy Bitcoin directly can also consider stocks of companies in the crypto space. These might include tech companies that support blockchain technology, public crypto exchanges, even payment processors. Because these companies may earn revenue from Bitcoin-related activity, their share prices can offer indirect exposure to Bitcoinâs performance.
### Open a Bitcoin IRA
For retirement-focused investing, a Bitcoin IRA is another great option. Like a standard IRA, itâs a tax-advantaged account with similar contribution limits and tax rules, but it lets you allocate some of your retirement savings to Bitcoin and other cryptocurrencies as alternative investments.
***
***
## **Bitcoin vs. other cryptocurrencies**
Bitcoin might be the best-known name in crypto, but it is not your only choice. When weighing where to put your money, you may want to compare it with a few other major coins.
| Cryptocurrency | Price per coin as of 8:45 a.m. on March 20, 2026 |
|---|---|
| Bitcoin | \$70,416.89 |
| Ethereum | \$2,142.77 |
| Tether (USDT) | \$0.99 |
| XRP | \$1.44 |
| Bitcoin | |
|---|---|
| Price per coin as of 8:45 a.m. on March 20, 2026 | \$70,416.89 |
| Ethereum | |
| Price per coin as of 8:45 a.m. on March 20, 2026 | \$2,142.77 |
| Tether (USDT) | |
| Price per coin as of 8:45 a.m. on March 20, 2026 | \$0.99 |
| XRP | |
| Price per coin as of 8:45 a.m. on March 20, 2026 | \$1.44 |
- **Ethereum:** Ethereum is currently the second-largest cryptocurrency by market cap. Unlike Bitcoin, which was designed mainly as a form of money, Ethereum was built as a decentralized computing platform and is widely used for running applications and smart contracts.
- **Tether:** Tether is a stablecoin, meaning that its value is directly tied to another assetâin this instance, the U.S. dollar. Its peg typically keeps price movements smaller than Bitcoinâs, but that also means thereâs less opportunity for outsized growth.
- **XRP:** XRP is a digital asset created to make sending money across borders faster and cheaper, focusing specifically on international transfers with low transaction costs.
## **Crypto coverage from *Fortune***
See our newsroomâs recent coverage of whatâs been happening on the cryptocurrency scene:
- [France is experiencing wave of crypto assault](https://fortune.com/2026/03/19/france-is-experiencing-wave-of-crypto-assault/)
- [Bitcoin struggles to hold \$70,000 as oil surge jolts risk assets](https://fortune.com/2026/03/19/bitcoin-struggles-to-hold-70000-as-oil-surge-jolts-risk-assets/)
- [XRP leapfrogs BNB to take fourth most valuable crypto spot](https://fortune.com/2026/03/18/xrp-leapfrogs-bnb-to-take-fourth-most-valuable-crypto-spot/)
## **Is it a good time to invest in Bitcoin?**
When compared with long-standing blue-chip names such as Procter & Gamble or [Walmart](https://fortune.com/company/walmart/), Bitcoin is still a newcomer. That makes predicting its long-term behavior challenging. But its recent history has been impressive. As more companies start accepting Bitcoin as a payment method, its price may get a further boost, and as the asset matures, it might eventually see somewhat smoother price movements.
However, Bitcoin should not be treated as a sure bet. Itâs wise to invest only money you can afford to have tied up and to ensure your broader portfolio is diversified, so other investments can help offset Bitcoinâs volatility.
For most people, Bitcoin is better viewed as a long-term, higher-risk holding than as a quick trade. It is not ideal for investors who are uncomfortable watching large price swings. But if you plan to hold it for years and keep it as a piece of a balanced portfolio, investing in Bitcoin could make sense for a portion of your overall strategy.
## **Frequently asked questions**
### How much will Bitcoin be worth in 2030?
While the answer is obviously unknowable, crypto experts are generally optimistic about the short-term success of Bitcoin. Some models price it at more than \$700,000 by 2030, with conservative estimates closer to \$300,000.
### What is Bitcoinâs all-time high price?
As of this writing, Bitcoin reached its highest price ever on Oct. 6, 2025, pricing at a whopping \$126,198.07.
### Can you buy a fraction of a Bitcoin?
Yes, you can buy a fraction of a Bitcoin. Most cryptocurrency exchanges offer fractional investing, meaning you can buy portions of crypto coins. Thanks to fractional investing, you can invest in Bitcoin with as little as a few dollars.
### How do I start investing in Bitcoin as a beginner?
If you want to invest directly in Bitcoin by owning the currency, youâll typically open an account with a cryptocurrency exchange. Once the account is created, you can transfer money to your crypto account from your bank and place an order for Bitcoin and other tokens or coins. You can also indirectly invest in Bitcoin via an ETF or a business that uses Bitcoin.
### What can you buy with Bitcoin?
You can use your Bitcoin holdings in several ways, from selling for cash to trading it for other coins. In some cases, you can also pay for purchases, such as with Tesla and [Microsoft](https://fortune.com/company/microsoft/).
### Does Bitcoin outperform the stock market?
Bitcoin has well outperformed the stock market since its launch, but its extreme volatility makes it far less than a guarantee to be a better investment than stocks.
**The Fortune 500 Innovation Forum** will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define whatâs next for the American economy, **Nov. 16-17 in Detroit. [Apply here](https://conferences.fortune.com/d7vV40?utm_source=Plea%2520Links&utm_campaign=F500%2520Innovation&utm_medium=fortune&RefId=Plea).**
About the Author
[](https://fortune.com/author/joseph-hostetler/)
By [Joseph Hostetler](https://fortune.com/author/joseph-hostetler/)Staff Writer, Personal Finance Commerce
Joseph is a staff writer on Fortune's personal finance commerce team. He's covered personal finance since 2016, previously serving as a reporter and editor at sites like Business Insider and The Points Guy. He has also contributed to major outlets such as AP News, CNN, Newsweek, and many more.
[See full bio](https://fortune.com/author/joseph-hostetler/)
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| Readable Markdown | At 8:45 a.m. Eastern Time on March 20, 2026, the market price for a single Bitcoin (BTC) is \$70,416.89. Thatâs a \$1,046.75 jump from where it was trading yesterday morning and about \$13,800 lower than it was one year ago.
| | Bitcoin price | % Change |
|---|---|---|
| Price of Bitcoin yesterday | \$69,370.14 | \+1.50% |
| Price of Bitcoin 1 month ago | \$67,362.86 | \+4.53% |
| Price of Bitcoin 1 year ago | \$84,241.12 | \-16.41% |
| Price of Bitcoin yesterday | |
|---|---|
| Bitcoin price | \$69,370.14 |
| % Change | \+1.50% |
| Price of Bitcoin 1 month ago | |
| Bitcoin price | \$67,362.86 |
| % Change | \+4.53% |
| Price of Bitcoin 1 year ago | |
| Bitcoin price | \$84,241.12 |
| % Change | \-16.41% |
***
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## **What is Bitcoin?**
Bitcoin is widely recognized as the pioneering cryptocurrency and continues to hold the top spot in terms of name recognition and market size. Its market capitalization is roughly \$1.33 trillion, putting it far ahead of second-place Ethereum with about \$233 billion in market cap.
At a basic level, Bitcoin functions as a decentralized digital currency. Instead of relying on a central authority like a bank or government, it runs on a peer-to-peer network of computers. This design lets people transfer value straight to others without using a traditional financial intermediary.
Many investors turn to Bitcoin as a potential hedge against inflation in the U.S. dollar or as a way to branch out beyond conventional investments. Over the past decade, it has posted stunning gains, often outperforming major stock indexes, which has played a big role in its popularity.
At the same time, Bitcoin shares a key trait with other cryptocurrenciesâit can be extremely volatile, with frequent and sometimes dramatic price changes.
## **Bitcoin price history**
Since it was introduced in 2009, Bitcoin has been highly volatile and often headline-grabbing. One early milestone in its history involves developer Laszlo Hanyecz, who famously spent 10,000 Bitcoins on pizza. At the time of this writing, those coins would be valued at more than 668 million dollars.
Over the last decade or so, Bitcoinâs price has climbed more than 15,000%. This tremendous growth comes with a trade-off, as cryptocurrencies are known for their unpredictability. Bitcoin has undergone severe pullbacksâsometimes dropping tens of thousands of dollars within monthsâas well as dramatic recoveries. At the close of 2025, it was trading roughly 30% below the all-time high it hit that very October.
***
***
## **What affects Bitcoinâs price?**
Several different dynamics can move Bitcoinâs price up or down, including:
- **[Investor](https://fortune.com/company/investor/) speculation:** Like many speculative assets, Bitcoinâs short-term price is heavily driven by trader psychology and buzz. In the near term, prices usually reflect investor beliefs and trading activity more than anything else.
- **Adoption by major companies:** When large corporations embrace Bitcoin or broader crypto technology, it can help support further growth. For example, Bitcoinâs price rose after companies such as [Tesla](https://fortune.com/company/tesla/) and Ferrari announced plans to accept Bitcoin as a payment option.
- **Economy:** Bitcoin doesnât track inflation figures or central bank decisions in the same way many traditional investments do. Still, it often benefits when the U.S. economy is strong, because people who feel financially secure may be more willing to allocate money to alternative assets that are a bit riskierâlike crypto.
- **Regulatory developments:** As a relatively young asset class, cryptocurrency is still in the process of being fully regulated. New rules or enforcement actions can either instill confidence or create fear. Both cases can significantly affect Bitcoinâs price.
## **How to buy and invest in Bitcoin**
If youâve decided to invest in Bitcoin, there are multiple ways to do it. Here are some of the main options.
### Buy Bitcoin on a cryptocurrency exchange
The most straightforward route is to buy Bitcoin directly. You set up an account with a crypto exchange, connect it to your bank, and then use your deposited cash to buy Bitcoin.
### Invest in Bitcoin ETFs
For those who prefer a more traditional investment vehicle, Bitcoin exchange-traded funds are an alternative. A Bitcoin ETF holds Bitcoin on behalf of its shareholders, and its shares trade on standard stock exchanges. This option lets you skip the process of managing your own crypto wallet and can reduce the risk of losing access to your funds because of a password mistake or wallet issue.
### Buy crypto stocks
Investors who donât want to buy Bitcoin directly can also consider stocks of companies in the crypto space. These might include tech companies that support blockchain technology, public crypto exchanges, even payment processors. Because these companies may earn revenue from Bitcoin-related activity, their share prices can offer indirect exposure to Bitcoinâs performance.
### Open a Bitcoin IRA
For retirement-focused investing, a Bitcoin IRA is another great option. Like a standard IRA, itâs a tax-advantaged account with similar contribution limits and tax rules, but it lets you allocate some of your retirement savings to Bitcoin and other cryptocurrencies as alternative investments.
***
***
## **Bitcoin vs. other cryptocurrencies**
Bitcoin might be the best-known name in crypto, but it is not your only choice. When weighing where to put your money, you may want to compare it with a few other major coins.
| Cryptocurrency | Price per coin as of 8:45 a.m. on March 20, 2026 |
|---|---|
| Bitcoin | \$70,416.89 |
| Ethereum | \$2,142.77 |
| Tether (USDT) | \$0.99 |
| XRP | \$1.44 |
| Bitcoin | |
|---|---|
| Price per coin as of 8:45 a.m. on March 20, 2026 | \$70,416.89 |
| Ethereum | |
| Price per coin as of 8:45 a.m. on March 20, 2026 | \$2,142.77 |
| Tether (USDT) | |
| Price per coin as of 8:45 a.m. on March 20, 2026 | \$0.99 |
| XRP | |
| Price per coin as of 8:45 a.m. on March 20, 2026 | \$1.44 |
- **Ethereum:** Ethereum is currently the second-largest cryptocurrency by market cap. Unlike Bitcoin, which was designed mainly as a form of money, Ethereum was built as a decentralized computing platform and is widely used for running applications and smart contracts.
- **Tether:** Tether is a stablecoin, meaning that its value is directly tied to another assetâin this instance, the U.S. dollar. Its peg typically keeps price movements smaller than Bitcoinâs, but that also means thereâs less opportunity for outsized growth.
- **XRP:** XRP is a digital asset created to make sending money across borders faster and cheaper, focusing specifically on international transfers with low transaction costs.
## **Crypto coverage from *Fortune***
See our newsroomâs recent coverage of whatâs been happening on the cryptocurrency scene:
- [France is experiencing wave of crypto assault](https://fortune.com/2026/03/19/france-is-experiencing-wave-of-crypto-assault/)
- [Bitcoin struggles to hold \$70,000 as oil surge jolts risk assets](https://fortune.com/2026/03/19/bitcoin-struggles-to-hold-70000-as-oil-surge-jolts-risk-assets/)
- [XRP leapfrogs BNB to take fourth most valuable crypto spot](https://fortune.com/2026/03/18/xrp-leapfrogs-bnb-to-take-fourth-most-valuable-crypto-spot/)
## **Is it a good time to invest in Bitcoin?**
When compared with long-standing blue-chip names such as Procter & Gamble or [Walmart](https://fortune.com/company/walmart/), Bitcoin is still a newcomer. That makes predicting its long-term behavior challenging. But its recent history has been impressive. As more companies start accepting Bitcoin as a payment method, its price may get a further boost, and as the asset matures, it might eventually see somewhat smoother price movements.
However, Bitcoin should not be treated as a sure bet. Itâs wise to invest only money you can afford to have tied up and to ensure your broader portfolio is diversified, so other investments can help offset Bitcoinâs volatility.
For most people, Bitcoin is better viewed as a long-term, higher-risk holding than as a quick trade. It is not ideal for investors who are uncomfortable watching large price swings. But if you plan to hold it for years and keep it as a piece of a balanced portfolio, investing in Bitcoin could make sense for a portion of your overall strategy.
## **Frequently asked questions**
### How much will Bitcoin be worth in 2030?
While the answer is obviously unknowable, crypto experts are generally optimistic about the short-term success of Bitcoin. Some models price it at more than \$700,000 by 2030, with conservative estimates closer to \$300,000.
### What is Bitcoinâs all-time high price?
As of this writing, Bitcoin reached its highest price ever on Oct. 6, 2025, pricing at a whopping \$126,198.07.
### Can you buy a fraction of a Bitcoin?
Yes, you can buy a fraction of a Bitcoin. Most cryptocurrency exchanges offer fractional investing, meaning you can buy portions of crypto coins. Thanks to fractional investing, you can invest in Bitcoin with as little as a few dollars.
### How do I start investing in Bitcoin as a beginner?
If you want to invest directly in Bitcoin by owning the currency, youâll typically open an account with a cryptocurrency exchange. Once the account is created, you can transfer money to your crypto account from your bank and place an order for Bitcoin and other tokens or coins. You can also indirectly invest in Bitcoin via an ETF or a business that uses Bitcoin.
### What can you buy with Bitcoin?
You can use your Bitcoin holdings in several ways, from selling for cash to trading it for other coins. In some cases, you can also pay for purchases, such as with Tesla and [Microsoft](https://fortune.com/company/microsoft/).
### Does Bitcoin outperform the stock market?
Bitcoin has well outperformed the stock market since its launch, but its extreme volatility makes it far less than a guarantee to be a better investment than stocks. | |||||||||
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