🕷️ Crawler Inspector

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Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 79 (from laksa111)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa079.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://fortune.com/2025/09/02/nestle-picks-insider-to-replace-ceo-fired-over-affair/\')), getAhrefsUnparsedNoserviceFromURL(\'https://fortune.com/2025/09/02/nestle-picks-insider-to-replace-ceo-fired-over-affair/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/fortune.com\/2025\/09\/02\/nestle-picks-insider-to-replace-ceo-fired-over-affair\/","crawl_time":1775994375,"first_indexed_time":1756817510,"http_code":200,"src_unparsed":"com,fortune!\/2025\/09\/02\/nestle-picks-insider-to-replace-ceo-fired-over-affair\/ s443","src_root_hash":"13809836321913650279","history_drop_reason":null,"meta_title":"Nestlé picks insider to replace CEO fired over affair | Fortune","meta_descriptions":["Philipp Navratil is taking over as chief executive officer of the company known for its staid corporate culture."],"attrs_boilerpipe_text":"(Bloomberg) — Nestlé SA is turning to the executive who runs its Nespresso coffee empire to try and steady the world’s largest food business after it was rocked by the second CEO firing in a little over a year.\nPhilipp Navratil is taking over as chief executive officer at the Swiss company, after the exit of Mark Schneider for underperformance last year and Laurent Freixe on Monday for failing to disclose an affair with a direct subordinate.\nRead More: \nNestlé\n Ousts CEO Over Office Affair and Taps Nespresso Boss\nIt’s unprecedented turmoil for a company that has been renowned for its internal succession planning and staid corporate culture.\nFreixe’s ouster “has left us shocked,” RBC analysts including James Edwardes Jones said in a note. “We thought of him as a Nestlé lifer who would restore the company’s reputation of slightly boring predictability. How wrong we were.”\nThe quick reshuffle raises the question of why Nestlé immediately appointed a permanent internal CEO, “instead of taking time to conduct a full assessment of internal and external candidates,” Jefferies analysts said.\nNestlé’s shares fell 3.6% early Tuesday before paring some of the drop.\nNow investors’ eyes are on Navratil, a company veteran of more than 20 years who at the age of 49 could conceivably run the maker of KitKat chocolate bars for a decade or more. He joined Nestlé in 2001 and has spent much of his career in central America including Mexico, with a focus on the coffee business.\nHe later ran the group’s global coffee unit, overseeing the Nescafé brand and the license agreement with\nStarbucks\nCorp., which analysts see as one of Nestlé’s most promising businesses. He became CEO of Nespresso, the maker of coffee machines and single-use capsules, in July 2024.\nNavratil’s appointment, along with Nestlé’s \nchange of chairman\n next year, is “the real generational step that should probably have happened 12 months earlier,” Baader analyst Andreas von Arx said in a note.\nEven so, the \nSwiss and Austrian national\n faces skepticism about whether he can reboot a company whose shares have slumped over 40% since their early 2022 peak. The slide, which began under Schneider, had been Freixe’s job to reverse.\nBut the ex-CEO’s efforts came to an abrupt end after an investigation found Freixe had violated Nestlé’s code of conduct, according to a release late Monday. He will not receive an exit package, a spokesperson said.\nThe matter was first brought to company officials’ attention through an internal system called “speak up,” according to a person familiar with the situation who asked not to named. After the allegations couldn’t be substantiated via an initial probe, further concerns were raised via the internal system and an investigation with external counsel was launched, the person said.\nCommenting on his new role, Navratil said he will “fully embrace the company’s strategic direction” — a clear signal he’ll continue Freixe’s strategy of boosting spending on advertising, betting on fewer but bigger product initiatives and getting rid of underperforming units.\nRead More: \nNestl\né\n Weighs Sale of Vitamin Brands After Volumes Decline\nHe inherits ongoing restructuring including the potential sale of struggling vitamin brands, and finding a potential partner for Nestlé’s bottled water business, which Freixe separated into a standalone unit.\n“We are disappointed that the CEO is boxed in for now to follow his predecessor’s strategy at a time where the market is doubting the outcome,” JPMorgan analyst Celine Pannuti said in a note.\nSome of Nestlé’s challenges are beyond its direct control. While Freixe often noted about 90% of its US-sold products are made domestically and are therefore outside the scope of President Donald Trump’s tariffs, a key exception is Nespresso’s Swiss-made coffee capsules. They now face a 39% levy.\nIt’s a business Navratil knows well, at least.","attrs_markdown":"Search\n\n[Subscribe for \\$1Subscribe for \\$1](https:\/\/fortune.com\/subscribe\/?itm_source=Site_0_HCL_NAV_CTA_0_2025_ZZ&redirect=%2F2025%2F09%2F02%2Fnestle-picks-insider-to-replace-ceo-fired-over-affair%2F)\n\n[Sign in](https:\/\/fortune.com\/signin\/?signin_redirect=%2F2025%2F09%2F02%2Fnestle-picks-insider-to-replace-ceo-fired-over-affair%2F)\n\n- [Home](https:\/\/fortune.com\/)\n- [Latest](https:\/\/fortune.com\/section\/latest\/)\n- [Fortune 500](https:\/\/fortune.com\/section\/fortune-500\/)\n- [Finance](https:\/\/fortune.com\/section\/finance\/)\n- [Tech](https:\/\/fortune.com\/section\/tech\/)\n- [Leadership](https:\/\/fortune.com\/section\/leadership\/)\n- [Lifestyle](https:\/\/fortune.com\/section\/lifestyle\/)\n- [Rankings](https:\/\/fortune.com\/ranking\/)\n- [Multimedia](https:\/\/fortune.com\/2025\/09\/02\/nestle-picks-insider-to-replace-ceo-fired-over-affair\/)\n\n[Retail](https:\/\/fortune.com\/section\/retail\/)\n\n[Nestle](https:\/\/fortune.com\/tag\/nestle\/)\n# Nestlé picks insider to replace CEO fired over affair\n\nBy\n\n[Sonja Wind](https:\/\/fortune.com\/author\/sonja-wind\/)\n\nSonja Wind\n\nand\n\n[Bloomberg](https:\/\/fortune.com\/author\/bloomberg\/)\n\nBloomberg\n\nBy\n\n[Sonja Wind](https:\/\/fortune.com\/author\/sonja-wind\/)\n\nSonja Wind\n\nand\n\n[Bloomberg](https:\/\/fortune.com\/author\/bloomberg\/)\n\nBloomberg\n\nSeptember 2, 2025, 8:51 AM ET\n\nAdd us on\n\n![Photo: Nestle CEO Laurent Freixe speaks during a general shareholders meeting of Swiss food giant Nestle in Ecublens, near Lausanne, on April 16, 2025. (Photo by GABRIEL MONNET \/ AFP) (Photo by GABRIEL MONNET\/AFP via Getty Images)](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)\n\nNestle CEO Laurent Freixe speaks during a general shareholders meeting of Swiss food giant Nestle in Ecublens, near Lausanne, on April 16, 2025. Photo by GABRIEL MONNET\/AFP via Getty Images\n\n(Bloomberg) — Nestlé SA is turning to the executive who runs its Nespresso coffee empire to try and steady the world’s largest food business after it was rocked by the second CEO firing in a little over a year.\n\nRecommended Video\n***\n\nPhilipp Navratil is taking over as chief executive officer at the Swiss company, after the exit of Mark Schneider for underperformance last year and Laurent Freixe on Monday for failing to disclose an affair with a direct subordinate.\n\nRead More: [Nestlé](https:\/\/www.bloomberg.com\/news\/articles\/2025-09-01\/nestle-dismisses-ceo-freixe-over-relationship-with-subordinate) [Ousts CEO Over Office Affair and Taps Nespresso Boss](https:\/\/www.bloomberg.com\/news\/articles\/2025-09-01\/nestle-dismisses-ceo-freixe-over-relationship-with-subordinate)\n\nIt’s unprecedented turmoil for a company that has been renowned for its internal succession planning and staid corporate culture.\n\nFreixe’s ouster “has left us shocked,” RBC analysts including James Edwardes Jones said in a note. “We thought of him as a Nestlé lifer who would restore the company’s reputation of slightly boring predictability. How wrong we were.”\n\nThe quick reshuffle raises the question of why Nestlé immediately appointed a permanent internal CEO, “instead of taking time to conduct a full assessment of internal and external candidates,” Jefferies analysts said.\n\nNestlé’s shares fell 3.6% early Tuesday before paring some of the drop.\n\nNow investors’ eyes are on Navratil, a company veteran of more than 20 years who at the age of 49 could conceivably run the maker of KitKat chocolate bars for a decade or more. He joined Nestlé in 2001 and has spent much of his career in central America including Mexico, with a focus on the coffee business.\n\nHe later ran the group’s global coffee unit, overseeing the Nescafé brand and the license agreement with [Starbucks](https:\/\/fortune.com\/company\/starbucks\/) Corp., which analysts see as one of Nestlé’s most promising businesses. He became CEO of Nespresso, the maker of coffee machines and single-use capsules, in July 2024.\n\nNavratil’s appointment, along with Nestlé’s [change of chairman](https:\/\/www.bloomberg.com\/news\/articles\/2025-06-18\/nestle-proposes-isla-to-replace-retiring-bulcke-as-chairman) next year, is “the real generational step that should probably have happened 12 months earlier,” Baader analyst Andreas von Arx said in a note.\n\nEven so, the [Swiss and Austrian national](https:\/\/www.nestle.com\/sites\/default\/files\/2024-12\/Philipp-Navratil-CV.pdf) faces skepticism about whether he can reboot a company whose shares have slumped over 40% since their early 2022 peak. The slide, which began under Schneider, had been Freixe’s job to reverse.\n\nBut the ex-CEO’s efforts came to an abrupt end after an investigation found Freixe had violated Nestlé’s code of conduct, according to a release late Monday. He will not receive an exit package, a spokesperson said.\n\nThe matter was first brought to company officials’ attention through an internal system called “speak up,” according to a person familiar with the situation who asked not to named. After the allegations couldn’t be substantiated via an initial probe, further concerns were raised via the internal system and an investigation with external counsel was launched, the person said.\n\nCommenting on his new role, Navratil said he will “fully embrace the company’s strategic direction” — a clear signal he’ll continue Freixe’s strategy of boosting spending on advertising, betting on fewer but bigger product initiatives and getting rid of underperforming units.\n\nRead More: [Nestl](https:\/\/www.bloomberg.com\/news\/articles\/2025-07-24\/nestle-sales-rise-on-price-hikes-may-divest-vitamins-business)é [Weighs Sale of Vitamin Brands After Volumes Decline](https:\/\/www.bloomberg.com\/news\/articles\/2025-07-24\/nestle-sales-rise-on-price-hikes-may-divest-vitamins-business)\n\nHe inherits ongoing restructuring including the potential sale of struggling vitamin brands, and finding a potential partner for Nestlé’s bottled water business, which Freixe separated into a standalone unit.\n\n“We are disappointed that the CEO is boxed in for now to follow his predecessor’s strategy at a time where the market is doubting the outcome,” JPMorgan analyst Celine Pannuti said in a note.\n\nSome of Nestlé’s challenges are beyond its direct control. While Freixe often noted about 90% of its US-sold products are made domestically and are therefore outside the scope of President Donald Trump’s tariffs, a key exception is Nespresso’s Swiss-made coffee capsules. They now face a 39% levy.\n\nIt’s a business Navratil knows well, at least.\n\n**The Fortune 500 Innovation Forum** will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, **Nov. 16-17 in Detroit. [Apply here](https:\/\/conferences.fortune.com\/d7vV40?utm_source=Plea%2520Links&utm_campaign=F500%2520Innovation&utm_medium=fortune&RefId=Plea).**\n\nAbout the Authors\n\nBy [Sonja Wind](https:\/\/fortune.com\/author\/sonja-wind\/)\n\n[See full bio](https:\/\/fortune.com\/author\/sonja-wind\/)\n\nBy [Bloomberg](https:\/\/fortune.com\/author\/bloomberg\/)\n\n[See full bio](https:\/\/fortune.com\/author\/bloomberg\/)\n\n***\nLatest in Retail\n***\n***\n\n[![A Starbucks barista stands behind a cash register.](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/article\/how-is-starbucks-using-ai-in-coffee-shop-locations-ceo-brian-niccol-green-dot-assist\/)\n\n[Retail](https:\/\/fortune.com\/section\/retail\/)\n\n[Food and drink](https:\/\/fortune.com\/tag\/food-and-drink\/)\n\n[Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says](https:\/\/fortune.com\/article\/how-is-starbucks-using-ai-in-coffee-shop-locations-ceo-brian-niccol-green-dot-assist\/)\n\nBy [Sasha Rogelberg](https:\/\/fortune.com\/author\/sasha-rogelberg\/)April 11, 2026\n\n1 day ago\n\n[![The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. 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Smucker’s just offered them a lifetime supply](https:\/\/fortune.com\/2026\/04\/10\/uncrustables-lifetime-supply-artemis-ii-crewmembers\/)\n\nBy [Catherina Gioino](https:\/\/fortune.com\/author\/catherina-gioino\/)April 10, 2026\n\n2 days ago\n\n[![JFK, jr and Carolyn Bessette walk their dog in New York City.](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/09\/levi-earnings-report-517-jeans-carolyn-bessette-kennedy-effect\/)\n\n[Retail](https:\/\/fortune.com\/section\/retail\/)\n\n[Levi Strauss](https:\/\/fortune.com\/tag\/levi-strauss\/)\n\n[Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect](https:\/\/fortune.com\/2026\/04\/09\/levi-earnings-report-517-jeans-carolyn-bessette-kennedy-effect\/)\n\nBy [Molly Liebergall](https:\/\/fortune.com\/author\/molly-liebergall\/) and [Morning Brew](https:\/\/fortune.com\/author\/morning-brew\/)April 9, 2026\n\n3 days ago\n\n[![erewhon](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/09\/why-do-people-buy-22-dollar-smoothies-at-erewhon\/)\n\n[Economy](https:\/\/fortune.com\/section\/economy\/)\n\n[Food and drink](https:\/\/fortune.com\/tag\/food-and-drink\/)\n\n[Americans hate the economy so much, they’re buying \\$22 smoothies](https:\/\/fortune.com\/2026\/04\/09\/why-do-people-buy-22-dollar-smoothies-at-erewhon\/)\n\nBy [Yuanyuan (Gina) Cui](https:\/\/fortune.com\/author\/yuanyuan-gina-cui\/), [Patrick Van Esch](https:\/\/fortune.com\/author\/patrick-van-esch\/) and [The Conversation](https:\/\/fortune.com\/author\/the-conversation\/)April 9, 2026\n\n3 days ago\n\n[![Nutella seen aboard the Orion spacecraft Integrity.](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/09\/nutella-artemis-ii-nasa-astronauts\/)\n\n[Retail](https:\/\/fortune.com\/section\/retail\/)\n\n[Food and drink](https:\/\/fortune.com\/tag\/food-and-drink\/)\n\n[Nutella jumps on the best product placement money can’t buy: A trip to the far side of the Moon](https:\/\/fortune.com\/2026\/04\/09\/nutella-artemis-ii-nasa-astronauts\/)\n\nBy [Catherina Gioino](https:\/\/fortune.com\/author\/catherina-gioino\/)April 9, 2026\n\n3 days ago\n\n[![Phones banned at the bar: Why Gen Z is actually cheering the no-screen dining movement](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/08\/gen-z-phone-ban-restaurants-bars\/)\n\n[Retail](https:\/\/fortune.com\/section\/retail\/)\n\n[Gen Z](https:\/\/fortune.com\/tag\/gen-z\/)\n\n[Phones banned at the bar: Why Gen Z is actually cheering the no-screen dining movement](https:\/\/fortune.com\/2026\/04\/08\/gen-z-phone-ban-restaurants-bars\/)\n\nBy [Dave Lozo](https:\/\/fortune.com\/author\/dave-lozo\/) and [Morning Brew](https:\/\/fortune.com\/author\/morning-brew\/)April 8, 2026\n\n4 days ago\n\n***\nMost Popular\n***\n***\n\n[![Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's \\$100M club—and donated his entire Ryder Cup stipend to charity](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/10\/scottie-scheffler-tiger-woods-rory-mcilroy-golf-100m-club-charitable-donations\/?itm_source=parsely-api)\n\n[Success](https:\/\/fortune.com\/section\/success\/)\n\n[Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's \\$100M club—and donated his entire Ryder Cup stipend to charity](https:\/\/fortune.com\/2026\/04\/10\/scottie-scheffler-tiger-woods-rory-mcilroy-golf-100m-club-charitable-donations\/?itm_source=parsely-api)\n\nBy [Fortune Editors](https:\/\/fortune.com\/author\/fortune-editors\/)April 10, 2026\n\n2 days ago\n\n[![The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. 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Smucker’s just offered them a lifetime supply](https:\/\/fortune.com\/2026\/04\/10\/uncrustables-lifetime-supply-artemis-ii-crewmembers\/?itm_source=parsely-api)\n\nBy [Fortune Editors](https:\/\/fortune.com\/author\/fortune-editors\/)April 10, 2026\n\n2 days ago\n\n[![The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/11\/housing-prices-by-city-2026\/?itm_source=parsely-api)\n\n[Real Estate](https:\/\/fortune.com\/section\/real-estate\/)\n\n[The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt](https:\/\/fortune.com\/2026\/04\/11\/housing-prices-by-city-2026\/?itm_source=parsely-api)\n\nBy [Fortune Editors](https:\/\/fortune.com\/author\/fortune-editors\/)April 11, 2026\n\n1 day ago\n\n[![Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. 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I regret who I sold to'](https:\/\/fortune.com\/2026\/04\/09\/mark-cuban-regrets-who-he-sold-dallas-mavericks-to\/?itm_source=parsely-api)\n\nBy [Fortune Editors](https:\/\/fortune.com\/author\/fortune-editors\/)April 9, 2026\n\n3 days ago\n\n[![Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/10\/america-schools-public-schools-edtech-google-chromebooks-education\/?itm_source=parsely-api)\n\n[Innovation](https:\/\/fortune.com\/section\/innovation\/)\n\n[Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies](https:\/\/fortune.com\/2026\/04\/10\/america-schools-public-schools-edtech-google-chromebooks-education\/?itm_source=parsely-api)\n\nBy [Fortune 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All Rights Reserved. Use of this site constitutes acceptance of our [Terms of Use](https:\/\/fortune.com\/terms-of-use\/) and [Privacy Policy](https:\/\/fortune.com\/privacy-policy\/) \\| [CA Notice at Collection and Privacy Notice](https:\/\/fortune.com\/california-privacy-policy\/#notice) \\| [Do Not Sell\/Share My Personal Information]()  \n FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.\n\n[search by queryly](https:\/\/www.queryly.com\/)\n\n[Advanced Search]()\n\n![close](https:\/\/www.queryly.com\/images\/whitecloseicon.png)","attrs_readable_markdown":"(Bloomberg) — Nestlé SA is turning to the executive who runs its Nespresso coffee empire to try and steady the world’s largest food business after it was rocked by the second CEO firing in a little over a year.\n\nPhilipp Navratil is taking over as chief executive officer at the Swiss company, after the exit of Mark Schneider for underperformance last year and Laurent Freixe on Monday for failing to disclose an affair with a direct subordinate.\n\nRead More: [Nestlé](https:\/\/www.bloomberg.com\/news\/articles\/2025-09-01\/nestle-dismisses-ceo-freixe-over-relationship-with-subordinate) [Ousts CEO Over Office Affair and Taps Nespresso Boss](https:\/\/www.bloomberg.com\/news\/articles\/2025-09-01\/nestle-dismisses-ceo-freixe-over-relationship-with-subordinate)\n\nIt’s unprecedented turmoil for a company that has been renowned for its internal succession planning and staid corporate culture.\n\nFreixe’s ouster “has left us shocked,” RBC analysts including James Edwardes Jones said in a note. “We thought of him as a Nestlé lifer who would restore the company’s reputation of slightly boring predictability. How wrong we were.”\n\nThe quick reshuffle raises the question of why Nestlé immediately appointed a permanent internal CEO, “instead of taking time to conduct a full assessment of internal and external candidates,” Jefferies analysts said.\n\nNestlé’s shares fell 3.6% early Tuesday before paring some of the drop.\n\nNow investors’ eyes are on Navratil, a company veteran of more than 20 years who at the age of 49 could conceivably run the maker of KitKat chocolate bars for a decade or more. He joined Nestlé in 2001 and has spent much of his career in central America including Mexico, with a focus on the coffee business.\n\nHe later ran the group’s global coffee unit, overseeing the Nescafé brand and the license agreement with [Starbucks](https:\/\/fortune.com\/company\/starbucks\/) Corp., which analysts see as one of Nestlé’s most promising businesses. He became CEO of Nespresso, the maker of coffee machines and single-use capsules, in July 2024.\n\nNavratil’s appointment, along with Nestlé’s [change of chairman](https:\/\/www.bloomberg.com\/news\/articles\/2025-06-18\/nestle-proposes-isla-to-replace-retiring-bulcke-as-chairman) next year, is “the real generational step that should probably have happened 12 months earlier,” Baader analyst Andreas von Arx said in a note.\n\nEven so, the [Swiss and Austrian national](https:\/\/www.nestle.com\/sites\/default\/files\/2024-12\/Philipp-Navratil-CV.pdf) faces skepticism about whether he can reboot a company whose shares have slumped over 40% since their early 2022 peak. The slide, which began under Schneider, had been Freixe’s job to reverse.\n\nBut the ex-CEO’s efforts came to an abrupt end after an investigation found Freixe had violated Nestlé’s code of conduct, according to a release late Monday. He will not receive an exit package, a spokesperson said.\n\nThe matter was first brought to company officials’ attention through an internal system called “speak up,” according to a person familiar with the situation who asked not to named. After the allegations couldn’t be substantiated via an initial probe, further concerns were raised via the internal system and an investigation with external counsel was launched, the person said.\n\nCommenting on his new role, Navratil said he will “fully embrace the company’s strategic direction” — a clear signal he’ll continue Freixe’s strategy of boosting spending on advertising, betting on fewer but bigger product initiatives and getting rid of underperforming units.\n\nRead More: [Nestl](https:\/\/www.bloomberg.com\/news\/articles\/2025-07-24\/nestle-sales-rise-on-price-hikes-may-divest-vitamins-business)é [Weighs Sale of Vitamin Brands After Volumes Decline](https:\/\/www.bloomberg.com\/news\/articles\/2025-07-24\/nestle-sales-rise-on-price-hikes-may-divest-vitamins-business)\n\nHe inherits ongoing restructuring including the potential sale of struggling vitamin brands, and finding a potential partner for Nestlé’s bottled water business, which Freixe separated into a standalone unit.\n\n“We are disappointed that the CEO is boxed in for now to follow his predecessor’s strategy at a time where the market is doubting the outcome,” JPMorgan analyst Celine Pannuti said in a note.\n\nSome of Nestlé’s challenges are beyond its direct control. While Freixe often noted about 90% of its US-sold products are made domestically and are therefore outside the scope of President Donald Trump’s tariffs, a key exception is Nespresso’s Swiss-made coffee capsules. They now face a 39% levy.\n\nIt’s a business Navratil knows well, at least.","meta_canonical":null}

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Meta Title	Nestlé picks insider to replace CEO fired over affair \| Fortune
Meta Description	Philipp Navratil is taking over as chief executive officer of the company known for its staid corporate culture.
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Boilerpipe Text	(Bloomberg) — Nestlé SA is turning to the executive who runs its Nespresso coffee empire to try and steady the world’s largest food business after it was rocked by the second CEO firing in a little over a year. Philipp Navratil is taking over as chief executive officer at the Swiss company, after the exit of Mark Schneider for underperformance last year and Laurent Freixe on Monday for failing to disclose an affair with a direct subordinate. Read More: Nestlé Ousts CEO Over Office Affair and Taps Nespresso Boss It’s unprecedented turmoil for a company that has been renowned for its internal succession planning and staid corporate culture. Freixe’s ouster “has left us shocked,” RBC analysts including James Edwardes Jones said in a note. “We thought of him as a Nestlé lifer who would restore the company’s reputation of slightly boring predictability. How wrong we were.” The quick reshuffle raises the question of why Nestlé immediately appointed a permanent internal CEO, “instead of taking time to conduct a full assessment of internal and external candidates,” Jefferies analysts said. Nestlé’s shares fell 3.6% early Tuesday before paring some of the drop. Now investors’ eyes are on Navratil, a company veteran of more than 20 years who at the age of 49 could conceivably run the maker of KitKat chocolate bars for a decade or more. He joined Nestlé in 2001 and has spent much of his career in central America including Mexico, with a focus on the coffee business. He later ran the group’s global coffee unit, overseeing the Nescafé brand and the license agreement with Starbucks Corp., which analysts see as one of Nestlé’s most promising businesses. He became CEO of Nespresso, the maker of coffee machines and single-use capsules, in July 2024. Navratil’s appointment, along with Nestlé’s change of chairman next year, is “the real generational step that should probably have happened 12 months earlier,” Baader analyst Andreas von Arx said in a note. Even so, the Swiss and Austrian national faces skepticism about whether he can reboot a company whose shares have slumped over 40% since their early 2022 peak. The slide, which began under Schneider, had been Freixe’s job to reverse. But the ex-CEO’s efforts came to an abrupt end after an investigation found Freixe had violated Nestlé’s code of conduct, according to a release late Monday. He will not receive an exit package, a spokesperson said. The matter was first brought to company officials’ attention through an internal system called “speak up,” according to a person familiar with the situation who asked not to named. After the allegations couldn’t be substantiated via an initial probe, further concerns were raised via the internal system and an investigation with external counsel was launched, the person said. Commenting on his new role, Navratil said he will “fully embrace the company’s strategic direction” — a clear signal he’ll continue Freixe’s strategy of boosting spending on advertising, betting on fewer but bigger product initiatives and getting rid of underperforming units. Read More: Nestl é Weighs Sale of Vitamin Brands After Volumes Decline He inherits ongoing restructuring including the potential sale of struggling vitamin brands, and finding a potential partner for Nestlé’s bottled water business, which Freixe separated into a standalone unit. “We are disappointed that the CEO is boxed in for now to follow his predecessor’s strategy at a time where the market is doubting the outcome,” JPMorgan analyst Celine Pannuti said in a note. Some of Nestlé’s challenges are beyond its direct control. While Freixe often noted about 90% of its US-sold products are made domestically and are therefore outside the scope of President Donald Trump’s tariffs, a key exception is Nespresso’s Swiss-made coffee capsules. They now face a 39% levy. It’s a business Navratil knows well, at least.
Markdown	Search [Subscribe for \$1Subscribe for \$1](https://fortune.com/subscribe/?itm_source=Site_0_HCL_NAV_CTA_0_2025_ZZ&redirect=%2F2025%2F09%2F02%2Fnestle-picks-insider-to-replace-ceo-fired-over-affair%2F) [Sign in](https://fortune.com/signin/?signin_redirect=%2F2025%2F09%2F02%2Fnestle-picks-insider-to-replace-ceo-fired-over-affair%2F) - [Home](https://fortune.com/) - [Latest](https://fortune.com/section/latest/) - [Fortune 500](https://fortune.com/section/fortune-500/) - [Finance](https://fortune.com/section/finance/) - [Tech](https://fortune.com/section/tech/) - [Leadership](https://fortune.com/section/leadership/) - [Lifestyle](https://fortune.com/section/lifestyle/) - [Rankings](https://fortune.com/ranking/) - [Multimedia](https://fortune.com/2025/09/02/nestle-picks-insider-to-replace-ceo-fired-over-affair/) [Retail](https://fortune.com/section/retail/) [Nestle](https://fortune.com/tag/nestle/) # Nestlé picks insider to replace CEO fired over affair By [Sonja Wind](https://fortune.com/author/sonja-wind/) Sonja Wind and [Bloomberg](https://fortune.com/author/bloomberg/) Bloomberg By [Sonja Wind](https://fortune.com/author/sonja-wind/) Sonja Wind and [Bloomberg](https://fortune.com/author/bloomberg/) Bloomberg September 2, 2025, 8:51 AM ET Add us on ![Photo: Nestle CEO Laurent Freixe speaks during a general shareholders meeting of Swiss food giant Nestle in Ecublens, near Lausanne, on April 16, 2025. (Photo by GABRIEL MONNET / AFP) (Photo by GABRIEL MONNET/AFP via Getty Images)](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg) Nestle CEO Laurent Freixe speaks during a general shareholders meeting of Swiss food giant Nestle in Ecublens, near Lausanne, on April 16, 2025. Photo by GABRIEL MONNET/AFP via Getty Images (Bloomberg) — Nestlé SA is turning to the executive who runs its Nespresso coffee empire to try and steady the world’s largest food business after it was rocked by the second CEO firing in a little over a year. Recommended Video * Philipp Navratil is taking over as chief executive officer at the Swiss company, after the exit of Mark Schneider for underperformance last year and Laurent Freixe on Monday for failing to disclose an affair with a direct subordinate. Read More: [Nestlé](https://www.bloomberg.com/news/articles/2025-09-01/nestle-dismisses-ceo-freixe-over-relationship-with-subordinate) [Ousts CEO Over Office Affair and Taps Nespresso Boss](https://www.bloomberg.com/news/articles/2025-09-01/nestle-dismisses-ceo-freixe-over-relationship-with-subordinate) It’s unprecedented turmoil for a company that has been renowned for its internal succession planning and staid corporate culture. Freixe’s ouster “has left us shocked,” RBC analysts including James Edwardes Jones said in a note. “We thought of him as a Nestlé lifer who would restore the company’s reputation of slightly boring predictability. How wrong we were.” The quick reshuffle raises the question of why Nestlé immediately appointed a permanent internal CEO, “instead of taking time to conduct a full assessment of internal and external candidates,” Jefferies analysts said. Nestlé’s shares fell 3.6% early Tuesday before paring some of the drop. Now investors’ eyes are on Navratil, a company veteran of more than 20 years who at the age of 49 could conceivably run the maker of KitKat chocolate bars for a decade or more. He joined Nestlé in 2001 and has spent much of his career in central America including Mexico, with a focus on the coffee business. He later ran the group’s global coffee unit, overseeing the Nescafé brand and the license agreement with [Starbucks](https://fortune.com/company/starbucks/) Corp., which analysts see as one of Nestlé’s most promising businesses. He became CEO of Nespresso, the maker of coffee machines and single-use capsules, in July 2024. Navratil’s appointment, along with Nestlé’s [change of chairman](https://www.bloomberg.com/news/articles/2025-06-18/nestle-proposes-isla-to-replace-retiring-bulcke-as-chairman) next year, is “the real generational step that should probably have happened 12 months earlier,” Baader analyst Andreas von Arx said in a note. Even so, the [Swiss and Austrian national](https://www.nestle.com/sites/default/files/2024-12/Philipp-Navratil-CV.pdf) faces skepticism about whether he can reboot a company whose shares have slumped over 40% since their early 2022 peak. The slide, which began under Schneider, had been Freixe’s job to reverse. But the ex-CEO’s efforts came to an abrupt end after an investigation found Freixe had violated Nestlé’s code of conduct, according to a release late Monday. He will not receive an exit package, a spokesperson said. The matter was first brought to company officials’ attention through an internal system called “speak up,” according to a person familiar with the situation who asked not to named. After the allegations couldn’t be substantiated via an initial probe, further concerns were raised via the internal system and an investigation with external counsel was launched, the person said. Commenting on his new role, Navratil said he will “fully embrace the company’s strategic direction” — a clear signal he’ll continue Freixe’s strategy of boosting spending on advertising, betting on fewer but bigger product initiatives and getting rid of underperforming units. Read More: [Nestl](https://www.bloomberg.com/news/articles/2025-07-24/nestle-sales-rise-on-price-hikes-may-divest-vitamins-business)é [Weighs Sale of Vitamin Brands After Volumes Decline](https://www.bloomberg.com/news/articles/2025-07-24/nestle-sales-rise-on-price-hikes-may-divest-vitamins-business) He inherits ongoing restructuring including the potential sale of struggling vitamin brands, and finding a potential partner for Nestlé’s bottled water business, which Freixe separated into a standalone unit. “We are disappointed that the CEO is boxed in for now to follow his predecessor’s strategy at a time where the market is doubting the outcome,” JPMorgan analyst Celine Pannuti said in a note. Some of Nestlé’s challenges are beyond its direct control. While Freixe often noted about 90% of its US-sold products are made domestically and are therefore outside the scope of President Donald Trump’s tariffs, a key exception is Nespresso’s Swiss-made coffee capsules. They now face a 39% levy. It’s a business Navratil knows well, at least. The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. [Apply here](https://conferences.fortune.com/d7vV40?utm_source=Plea%2520Links&utm_campaign=F500%2520Innovation&utm_medium=fortune&RefId=Plea). 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Readable Markdown	(Bloomberg) — Nestlé SA is turning to the executive who runs its Nespresso coffee empire to try and steady the world’s largest food business after it was rocked by the second CEO firing in a little over a year. Philipp Navratil is taking over as chief executive officer at the Swiss company, after the exit of Mark Schneider for underperformance last year and Laurent Freixe on Monday for failing to disclose an affair with a direct subordinate. Read More: [Nestlé](https://www.bloomberg.com/news/articles/2025-09-01/nestle-dismisses-ceo-freixe-over-relationship-with-subordinate) [Ousts CEO Over Office Affair and Taps Nespresso Boss](https://www.bloomberg.com/news/articles/2025-09-01/nestle-dismisses-ceo-freixe-over-relationship-with-subordinate) It’s unprecedented turmoil for a company that has been renowned for its internal succession planning and staid corporate culture. Freixe’s ouster “has left us shocked,” RBC analysts including James Edwardes Jones said in a note. “We thought of him as a Nestlé lifer who would restore the company’s reputation of slightly boring predictability. How wrong we were.” The quick reshuffle raises the question of why Nestlé immediately appointed a permanent internal CEO, “instead of taking time to conduct a full assessment of internal and external candidates,” Jefferies analysts said. Nestlé’s shares fell 3.6% early Tuesday before paring some of the drop. Now investors’ eyes are on Navratil, a company veteran of more than 20 years who at the age of 49 could conceivably run the maker of KitKat chocolate bars for a decade or more. He joined Nestlé in 2001 and has spent much of his career in central America including Mexico, with a focus on the coffee business. He later ran the group’s global coffee unit, overseeing the Nescafé brand and the license agreement with [Starbucks](https://fortune.com/company/starbucks/) Corp., which analysts see as one of Nestlé’s most promising businesses. He became CEO of Nespresso, the maker of coffee machines and single-use capsules, in July 2024. Navratil’s appointment, along with Nestlé’s [change of chairman](https://www.bloomberg.com/news/articles/2025-06-18/nestle-proposes-isla-to-replace-retiring-bulcke-as-chairman) next year, is “the real generational step that should probably have happened 12 months earlier,” Baader analyst Andreas von Arx said in a note. Even so, the [Swiss and Austrian national](https://www.nestle.com/sites/default/files/2024-12/Philipp-Navratil-CV.pdf) faces skepticism about whether he can reboot a company whose shares have slumped over 40% since their early 2022 peak. The slide, which began under Schneider, had been Freixe’s job to reverse. But the ex-CEO’s efforts came to an abrupt end after an investigation found Freixe had violated Nestlé’s code of conduct, according to a release late Monday. He will not receive an exit package, a spokesperson said. The matter was first brought to company officials’ attention through an internal system called “speak up,” according to a person familiar with the situation who asked not to named. After the allegations couldn’t be substantiated via an initial probe, further concerns were raised via the internal system and an investigation with external counsel was launched, the person said. Commenting on his new role, Navratil said he will “fully embrace the company’s strategic direction” — a clear signal he’ll continue Freixe’s strategy of boosting spending on advertising, betting on fewer but bigger product initiatives and getting rid of underperforming units. Read More: [Nestl](https://www.bloomberg.com/news/articles/2025-07-24/nestle-sales-rise-on-price-hikes-may-divest-vitamins-business)é [Weighs Sale of Vitamin Brands After Volumes Decline](https://www.bloomberg.com/news/articles/2025-07-24/nestle-sales-rise-on-price-hikes-may-divest-vitamins-business) He inherits ongoing restructuring including the potential sale of struggling vitamin brands, and finding a potential partner for Nestlé’s bottled water business, which Freixe separated into a standalone unit. “We are disappointed that the CEO is boxed in for now to follow his predecessor’s strategy at a time where the market is doubting the outcome,” JPMorgan analyst Celine Pannuti said in a note. Some of Nestlé’s challenges are beyond its direct control. While Freixe often noted about 90% of its US-sold products are made domestically and are therefore outside the scope of President Donald Trump’s tariffs, a key exception is Nespresso’s Swiss-made coffee capsules. They now face a 39% levy. It’s a business Navratil knows well, at least.
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