🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 79 (from laksa080)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa079.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://fortune.com/2021/10/28/facebook-name-change-meta-metaverse-mark-zuckerberg/\')), getAhrefsUnparsedNoserviceFromURL(\'https://fortune.com/2021/10/28/facebook-name-change-meta-metaverse-mark-zuckerberg/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/fortune.com\/2021\/10\/28\/facebook-name-change-meta-metaverse-mark-zuckerberg\/","crawl_time":1776046520,"first_indexed_time":1635451728,"http_code":200,"src_unparsed":"com,fortune!\/2021\/10\/28\/facebook-name-change-meta-metaverse-mark-zuckerberg\/ s443","src_root_hash":"13809836321913650279","history_drop_reason":null,"meta_title":"Facebook changes name to Meta to reflect new 'metaverse' focus | Fortune","meta_descriptions":["The social media giant has a new name."],"attrs_boilerpipe_text":"Facebook’s highly anticipated rebranding became a reality today, with CEO Mark Zuckerberg announcing that the tech giant has changed its name to Meta.\nZuckerberg announced the name change for Facebook’s parent company during Facebook’s annual Connect conference Thursday, which spotlighted the company’s efforts in augmented and virtual reality. The rebranding to Meta reflects the company’s heightened focus on virtual reality products and services—with Zuckerberg unveiling the new identity after an hour-plus–long presentation highlighting its\nefforts to build out a VR-enabled “metaverse.”\nThe Facebook name, he said, “just doesn’t encompass everything we do.”\n“Building our social media apps will always be an important focus for us. But right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Zuckerberg\nsaid\n. “Over time, I hope that we are seen as a metaverse company. I want to anchor our work and our identity on what we’re building towards.”\nThe rebranding also comes after a negative few weeks on the public relations front for Facebook, in the wake of a\nmassive leak of internal documents\nby former employee and whistleblower Frances Haugen that displayed internal conflicts and shortcomings. The damaging revelations from the leak, as well as other public relations disasters in recent years, had led to much speculation that the company would seek to rebrand its identity.\nBut the name change also reflects an internal shift in the social media giant’s focus and operations. Beginning in the fourth quarter, it will\nreport its earnings results under two operating segments\n—one comprising its traditional “family of apps” like Facebook, Instagram, and WhatsApp, and another revolving around its metaverse-focused “reality labs” operations. The Facebook social media service will not be impacted by the rebranding and will retain its name.\nMeta will also trade under a new ticker, MVRS, on\nNasdaq\nstarting Dec. 1. Its ticker had previously been FB.\nMore\ntech coverage\nfrom\nFortune\n:\nThera-who? These biotech firms are looking to\npush what’s possible with blood\nTeens have been losing interest in Facebook for years\n, data shows\nCrypto project Worldcoin wants to give you\ncoins in exchange for an eye scan\nLucid Motor’s Air EV finally hits the roads\nwith a range that blows Tesla away\nHow Facebook whistleblower Frances Haugen became\nthe company’s worst nightmare\nFortune\n’s upcoming Brainstorm Design conference\nis going to dive into how businesses are building experiences in the metaverse\n.\nApply to attend\nthe event on May 23-24 in New York.","attrs_markdown":"Search\n\n[Subscribe for \\$1Subscribe for \\$1](https:\/\/fortune.com\/subscribe\/?itm_source=Site_0_HCL_NAV_CTA_0_2025_ZZ&redirect=%2F2021%2F10%2F28%2Ffacebook-name-change-meta-metaverse-mark-zuckerberg%2F)\n\n[Sign in](https:\/\/fortune.com\/signin\/?signin_redirect=%2F2021%2F10%2F28%2Ffacebook-name-change-meta-metaverse-mark-zuckerberg%2F)\n\n- [Home](https:\/\/fortune.com\/)\n- [Latest](https:\/\/fortune.com\/section\/latest\/)\n- [Fortune 500](https:\/\/fortune.com\/section\/fortune-500\/)\n- [Finance](https:\/\/fortune.com\/section\/finance\/)\n- [Tech](https:\/\/fortune.com\/section\/tech\/)\n- [Leadership](https:\/\/fortune.com\/section\/leadership\/)\n- [Lifestyle](https:\/\/fortune.com\/section\/lifestyle\/)\n- [Rankings](https:\/\/fortune.com\/ranking\/)\n- [Multimedia](https:\/\/fortune.com\/2021\/10\/28\/facebook-name-change-meta-metaverse-mark-zuckerberg\/)\n\n[Tech](https:\/\/fortune.com\/section\/tech\/)\n\n# Facebook rebrands to Meta to reflect Mark Zuckerberg’s ‘metaverse’ vision. Here’s what it means for the company’s future\n\n![Rey Mashayekhi](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)\n\nBy\n\n[Rey Mashayekhi](https:\/\/fortune.com\/author\/rey-mashayekhi\/)\n\nRey Mashayekhi\n\n![Rey Mashayekhi](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)\n\nBy\n\n[Rey Mashayekhi](https:\/\/fortune.com\/author\/rey-mashayekhi\/)\n\nRey Mashayekhi\n\nOctober 28, 2021, 3:41 PM ET\n\nAdd us on\n\nFacebook’s highly anticipated rebranding became a reality today, with CEO Mark Zuckerberg announcing that the tech giant has changed its name to Meta.\n\nZuckerberg announced the name change for Facebook’s parent company during Facebook’s annual Connect conference Thursday, which spotlighted the company’s efforts in augmented and virtual reality. The rebranding to Meta reflects the company’s heightened focus on virtual reality products and services—with Zuckerberg unveiling the new identity after an hour-plus–long presentation highlighting its [efforts to build out a VR-enabled “metaverse.”](https:\/\/about.facebook.com\/meta)\n\nThe Facebook name, he said, “just doesn’t encompass everything we do.”\n\n“Building our social media apps will always be an important focus for us. But right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Zuckerberg [said](https:\/\/about.fb.com\/news\/2021\/10\/founders-letter\/). “Over time, I hope that we are seen as a metaverse company. I want to anchor our work and our identity on what we’re building towards.”\n\nThe rebranding also comes after a negative few weeks on the public relations front for Facebook, in the wake of a [massive leak of internal documents](https:\/\/fortune.com\/2021\/10\/25\/facebook-internal-documents-instagram-frances-haugen-protect-users-profits-mark-zuckerberg\/) by former employee and whistleblower Frances Haugen that displayed internal conflicts and shortcomings. The damaging revelations from the leak, as well as other public relations disasters in recent years, had led to much speculation that the company would seek to rebrand its identity.\n\nBut the name change also reflects an internal shift in the social media giant’s focus and operations. Beginning in the fourth quarter, it will [report its earnings results under two operating segments](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)—one comprising its traditional “family of apps” like Facebook, Instagram, and WhatsApp, and another revolving around its metaverse-focused “reality labs” operations. The Facebook social media service will not be impacted by the rebranding and will retain its name.\n\nMeta will also trade under a new ticker, MVRS, on [Nasdaq](https:\/\/fortune.com\/company\/nasdaq\/) starting Dec. 1. Its ticker had previously been FB.\n\n### More [tech coverage](https:\/\/fortune.com\/section\/tech\/) from *Fortune*:\n- Thera-who? These biotech firms are looking to [push what’s possible with blood](https:\/\/fortune.com\/2021\/10\/22\/theranos-blood-testing-biotech-startups-genalyte-grail-truvian-sight-diagnostics-karius\/)\n- [Teens have been losing interest in Facebook for years](https:\/\/fortune.com\/2021\/10\/25\/facebook-teens-usage-harm-studies\/), data shows\n- Crypto project Worldcoin wants to give you [coins in exchange for an eye scan](https:\/\/fortune.com\/2021\/10\/22\/crypto-worldcoin-cryptocurrency-eye-scan-biometrics-orb\/)\n- Lucid Motor’s Air EV finally hits the roads [with a range that blows Tesla away](https:\/\/fortune.com\/2021\/10\/25\/lucid-motors-air-dream-tesla-model-s-rival-ev\/)\n- How Facebook whistleblower Frances Haugen became [the company’s worst nightmare](https:\/\/fortune.com\/2021\/10\/25\/facebook-whistleblower-frances-haugen-fb-papers\/)\n\n*Fortune*’s upcoming Brainstorm Design conference is going to dive into how businesses are building experiences in the metaverse. [Apply to attend](https:\/\/fortune.com\/conferences\/fortune-brainstorm-design-new-york\/) the event on May 23-24 in New York.\n\nAbout the Author\n\n[![Rey Mashayekhi](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/author\/rey-mashayekhi\/)\n\nBy [Rey Mashayekhi](https:\/\/fortune.com\/author\/rey-mashayekhi\/)\n\n[See full bio](https:\/\/fortune.com\/author\/rey-mashayekhi\/)\n\n***\nLatest in Tech\n***\n***\n\n[![These startups are racing to make AI safe for the Pentagon’s most closely guarded secrets](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/11\/ai-startups-defense-department-pentagon-secrets-intelligence\/)\n\n[AI](https:\/\/fortune.com\/section\/artificial-intelligence\/)\n\n[Defense](https:\/\/fortune.com\/tag\/defense\/)\n\n[These startups are racing to make AI safe for the Pentagon’s most closely guarded secrets](https:\/\/fortune.com\/2026\/04\/11\/ai-startups-defense-department-pentagon-secrets-intelligence\/)\n\nBy [Erik German](https:\/\/fortune.com\/author\/erik-german\/)April 11, 2026\n\n2 days ago\n\n[![karp](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/article\/palantir-ceo-alex-karp-ai-humanities-jobs-vocational-training\/)\n\n[Future of Work](https:\/\/fortune.com\/section\/future-of-work\/)\n\n[palantir](https:\/\/fortune.com\/tag\/palantir\/)\n\n[Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training](https:\/\/fortune.com\/article\/palantir-ceo-alex-karp-ai-humanities-jobs-vocational-training\/)\n\nBy [Jacqueline Munis](https:\/\/fortune.com\/author\/jacqueline-munis\/)April 11, 2026\n\n2 days ago\n\n[![A Starbucks barista stands behind a cash register.](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/article\/how-is-starbucks-using-ai-in-coffee-shop-locations-ceo-brian-niccol-green-dot-assist\/)\n\n[Retail](https:\/\/fortune.com\/section\/retail\/)\n\n[Food and drink](https:\/\/fortune.com\/tag\/food-and-drink\/)\n\n[Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says](https:\/\/fortune.com\/article\/how-is-starbucks-using-ai-in-coffee-shop-locations-ceo-brian-niccol-green-dot-assist\/)\n\nBy [Sasha Rogelberg](https:\/\/fortune.com\/author\/sasha-rogelberg\/)April 11, 2026\n\n2 days ago\n\n[![The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/11\/tuscan-mom-aesthetic-comeback-tiktok-trend-mcmansions-millennial-grey\/)\n\n[Travel & Leisure](https:\/\/fortune.com\/section\/travel-and-leisure\/)\n\n[Gen Z](https:\/\/fortune.com\/tag\/gen-z\/)\n\n[The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray](https:\/\/fortune.com\/2026\/04\/11\/tuscan-mom-aesthetic-comeback-tiktok-trend-mcmansions-millennial-grey\/)\n\nBy [Sydney Lake](https:\/\/fortune.com\/author\/sydney-lake\/)April 11, 2026\n\n2 days ago\n\n[![dalmation](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/11\/dog-lifespan-longevity-loyal-drug-fda\/)\n\n[AI](https:\/\/fortune.com\/section\/artificial-intelligence\/)\n\n[Health](https:\/\/fortune.com\/tag\/health\/)\n\n[Man’s best friend may soon live a little longer thanks to a new pill promising to extend your pup’s lifespan](https:\/\/fortune.com\/2026\/04\/11\/dog-lifespan-longevity-loyal-drug-fda\/)\n\nBy [Catherina Gioino](https:\/\/fortune.com\/author\/catherina-gioino\/)April 11, 2026\n\n2 days ago\n\n[![hunt](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/11\/openai-tbpn-acquisition-what-it-means-hubspot\/)\n\n[Commentary](https:\/\/fortune.com\/section\/commentary\/)\n\n[Media](https:\/\/fortune.com\/tag\/media\/)\n\n[OpenAI’s TBPN deal shows how talent, media, and influence are collapsing into one](https:\/\/fortune.com\/2026\/04\/11\/openai-tbpn-acquisition-what-it-means-hubspot\/)\n\nBy [Jonathan Hunt](https:\/\/fortune.com\/author\/jonathan-hunt\/)April 11, 2026\n\n2 days ago\n\n***\nMost Popular\n***\n***\n\n[!['This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/11\/iran-war-us-warships-strait-of-hormuz-transit-irgc-ceasefir-talks\/?itm_source=parsely-api)\n\n[Politics](https:\/\/fortune.com\/section\/politics\/)\n\n['This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz](https:\/\/fortune.com\/2026\/04\/11\/iran-war-us-warships-strait-of-hormuz-transit-irgc-ceasefir-talks\/?itm_source=parsely-api)\n\nBy [Fortune Editors](https:\/\/fortune.com\/author\/fortune-editors\/)April 11, 2026\n\n1 day ago\n\n[![The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/11\/housing-prices-by-city-2026\/?itm_source=parsely-api)\n\n[Real Estate](https:\/\/fortune.com\/section\/real-estate\/)\n\n[The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt](https:\/\/fortune.com\/2026\/04\/11\/housing-prices-by-city-2026\/?itm_source=parsely-api)\n\nBy [Fortune Editors](https:\/\/fortune.com\/author\/fortune-editors\/)April 11, 2026\n\n2 days ago\n\n[![Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/article\/palantir-ceo-alex-karp-ai-humanities-jobs-vocational-training\/?itm_source=parsely-api)\n\n[Future of Work](https:\/\/fortune.com\/section\/future-of-work\/)\n\n[Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training](https:\/\/fortune.com\/article\/palantir-ceo-alex-karp-ai-humanities-jobs-vocational-training\/?itm_source=parsely-api)\n\nBy [Fortune Editors](https:\/\/fortune.com\/author\/fortune-editors\/)April 11, 2026\n\n2 days ago\n\n[![Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a \\$31,500 Nebraska home and clipped coupons](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/article\/warren-buffett-accumulating-great-money-doesnt-achieve-greatness-nebraska-home-clips-coupons\/?itm_source=parsely-api)\n\n[Success](https:\/\/fortune.com\/section\/success\/)\n\n[Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a \\$31,500 Nebraska home and clipped coupons](https:\/\/fortune.com\/article\/warren-buffett-accumulating-great-money-doesnt-achieve-greatness-nebraska-home-clips-coupons\/?itm_source=parsely-api)\n\nBy [Fortune Editors](https:\/\/fortune.com\/author\/fortune-editors\/)April 11, 2026\n\n2 days ago\n\n[![Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's \\$100M club—and donated his entire Ryder Cup stipend to charity](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/10\/scottie-scheffler-tiger-woods-rory-mcilroy-golf-100m-club-charitable-donations\/?itm_source=parsely-api)\n\n[Success](https:\/\/fortune.com\/section\/success\/)\n\n[Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's \\$100M club—and donated his entire Ryder Cup stipend to charity](https:\/\/fortune.com\/2026\/04\/10\/scottie-scheffler-tiger-woods-rory-mcilroy-golf-100m-club-charitable-donations\/?itm_source=parsely-api)\n\nBy [Fortune Editors](https:\/\/fortune.com\/author\/fortune-editors\/)April 10, 2026\n\n2 days ago\n\n[![Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'](https:\/\/content.fortune.com\/wp-content\/uploads\/2020\/09\/placeholder_16x9.jpg)](https:\/\/fortune.com\/2026\/04\/11\/navy-strait-of-hormuz-blockade-us-military-iran-war-mine-clearing\/?itm_source=parsely-api)\n\n[Politics](https:\/\/fortune.com\/section\/politics\/)\n\n[Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'](https:\/\/fortune.com\/2026\/04\/11\/navy-strait-of-hormuz-blockade-us-military-iran-war-mine-clearing\/?itm_source=parsely-api)\n\nBy [Fortune Editors](https:\/\/fortune.com\/author\/fortune-editors\/)April 11, 2026\n\n1 day ago\n\nRankings\n\n- [100 Best Companies](https:\/\/fortune.com\/ranking\/best-companies\/)\n- [Fortune 500](https:\/\/fortune.com\/ranking\/fortune500\/)\n- [Global 500](https:\/\/fortune.com\/ranking\/global500\/)\n- [Fortune 500 Europe](https:\/\/fortune.com\/europe\/ranking\/fortune500-europe\/)\n- [Most Powerful Women](https:\/\/fortune.com\/ranking\/most-powerful-women\/)\n- [Future 50](https:\/\/fortune.com\/ranking\/future-50\/)\n- [World’s Most Admired Companies](https:\/\/fortune.com\/ranking\/worlds-most-admired-companies\/)\n- [See All Rankings](https:\/\/fortune.com\/ranking\/)\n\nSections\n\n- [Finance](https:\/\/fortune.com\/section\/finance\/)\n- [Fortune Crypto](https:\/\/fortune.com\/section\/crypto\/)\n- [Features](https:\/\/fortune.com\/section\/features\/)\n- [Leadership](https:\/\/fortune.com\/section\/leadership\/)\n- [Health](https:\/\/fortune.com\/section\/health\/)\n- [Commentary](https:\/\/fortune.com\/section\/commentary\/)\n- [Success](https:\/\/fortune.com\/section\/success\/)\n- [Retail](https:\/\/fortune.com\/section\/retail\/)\n- [Mpw](https:\/\/fortune.com\/section\/mpw\/)\n- [Tech](https:\/\/fortune.com\/section\/tech\/)\n- [Lifestyle](https:\/\/fortune.com\/section\/lifestyle\/)\n- [CEO Initiative](https:\/\/conferences.fortune.com\/event\/the-fortune-ceo-initiative-2026\/home)\n- [Asia](https:\/\/fortune.com\/section\/asia\/)\n- [Politics](https:\/\/fortune.com\/section\/politics\/)\n- [Conferences](https:\/\/fortune.com\/section\/conferences\/)\n- [Europe](https:\/\/fortune.com\/section\/europe\/)\n- [Newsletters](https:\/\/fortune.com\/section\/newsletters\/)\n- [Personal Finance](https:\/\/fortune.com\/section\/personal-finance\/)\n- [Environment](https:\/\/fortune.com\/section\/environment\/)\n- [Magazine](https:\/\/fortune.com\/section\/magazine\/)\n- [Education](https:\/\/fortune.com\/education\/)\n\nCustomer Support\n\n- [Frequently Asked Questions](https:\/\/fortunecustomerservice.zendesk.com\/hc\/en-us)\n- [Customer Service Portal](https:\/\/fortunecustomerservice.zendesk.com\/hc\/en-us)\n- [Privacy Policy](https:\/\/fortune.com\/privacy-policy\/)\n- [Terms Of Use](https:\/\/fortune.com\/terms-of-use\/)\n- [Single Issues For Purchase](https:\/\/order.emags.com\/fortune_single_issues)\n- [International Print](https:\/\/fortune.com\/international-print-magazine-only-subscribers\/)\n\nCommercial Services\n\n- [Advertising](https:\/\/fortune.com\/advertising\/)\n- [Fortune Brand Studio](https:\/\/fortune.com\/brandstudio\/fbs\/portfolio\/)\n- [Fortune Analytics](https:\/\/fortune.com\/analytics)\n- [Fortune Conferences](https:\/\/fortune.com\/conferences)\n- [Business Development](https:\/\/fortune.com\/business-development\/)\n- [Group Subscriptions](https:\/\/fortune.com\/group-subscriptions\/)\n\nAbout Us\n\n- [About Us](https:\/\/fortune.com\/about-us\/)\n- [Editorial Calendar](https:\/\/fortune.com\/editorial-calendar\/)\n- [Press Center](https:\/\/fortune.com\/press-center\/)\n- [Work At Fortune](https:\/\/fortune.wd108.myworkdayjobs.com\/en-US\/Fortune)\n- [Diversity And Inclusion](https:\/\/fortune.com\/workplace\/diversity-inclusion)\n- [Terms And Conditions](https:\/\/fortune.com\/terms-of-use\/)\n- [Site Map](https:\/\/fortune.com\/sitemap\/)\n\nRankings\n\nSections\n\nCustomer Support\n\nCommercial Services\n\n- [About Us](https:\/\/fortune.com\/about-us\/)\n- [Editorial Calendar](https:\/\/fortune.com\/editorial-calendar\/)\n- [Press Center](https:\/\/fortune.com\/press-center\/)\n- [Work At Fortune](https:\/\/fortune.wd108.myworkdayjobs.com\/en-US\/Fortune)\n- [Diversity And Inclusion](https:\/\/fortune.com\/workplace\/diversity-inclusion)\n- [Terms And Conditions](https:\/\/fortune.com\/terms-of-use\/)\n- [Site Map](https:\/\/fortune.com\/sitemap\/)\n\n© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our [Terms of Use](https:\/\/fortune.com\/terms-of-use\/) and [Privacy Policy](https:\/\/fortune.com\/privacy-policy\/) \\| [CA Notice at Collection and Privacy Notice](https:\/\/fortune.com\/california-privacy-policy\/#notice) \\| [Do Not Sell\/Share My Personal Information]()  \n FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.\n\n[search by queryly](https:\/\/www.queryly.com\/)\n\n[Advanced Search]()\n\n![close](https:\/\/www.queryly.com\/images\/whitecloseicon.png)","attrs_readable_markdown":"Facebook’s highly anticipated rebranding became a reality today, with CEO Mark Zuckerberg announcing that the tech giant has changed its name to Meta.\n\nZuckerberg announced the name change for Facebook’s parent company during Facebook’s annual Connect conference Thursday, which spotlighted the company’s efforts in augmented and virtual reality. The rebranding to Meta reflects the company’s heightened focus on virtual reality products and services—with Zuckerberg unveiling the new identity after an hour-plus–long presentation highlighting its [efforts to build out a VR-enabled “metaverse.”](https:\/\/about.facebook.com\/meta)\n\nThe Facebook name, he said, “just doesn’t encompass everything we do.”\n\n“Building our social media apps will always be an important focus for us. But right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Zuckerberg [said](https:\/\/about.fb.com\/news\/2021\/10\/founders-letter\/). “Over time, I hope that we are seen as a metaverse company. I want to anchor our work and our identity on what we’re building towards.”\n\nThe rebranding also comes after a negative few weeks on the public relations front for Facebook, in the wake of a [massive leak of internal documents](https:\/\/fortune.com\/2021\/10\/25\/facebook-internal-documents-instagram-frances-haugen-protect-users-profits-mark-zuckerberg\/) by former employee and whistleblower Frances Haugen that displayed internal conflicts and shortcomings. The damaging revelations from the leak, as well as other public relations disasters in recent years, had led to much speculation that the company would seek to rebrand its identity.\n\nBut the name change also reflects an internal shift in the social media giant’s focus and operations. Beginning in the fourth quarter, it will [report its earnings results under two operating segments](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)—one comprising its traditional “family of apps” like Facebook, Instagram, and WhatsApp, and another revolving around its metaverse-focused “reality labs” operations. The Facebook social media service will not be impacted by the rebranding and will retain its name.\n\nMeta will also trade under a new ticker, MVRS, on [Nasdaq](https:\/\/fortune.com\/company\/nasdaq\/) starting Dec. 1. Its ticker had previously been FB.\n\n### More [tech coverage](https:\/\/fortune.com\/section\/tech\/) from *Fortune*:\n- Thera-who? These biotech firms are looking to [push what’s possible with blood](https:\/\/fortune.com\/2021\/10\/22\/theranos-blood-testing-biotech-startups-genalyte-grail-truvian-sight-diagnostics-karius\/)\n- [Teens have been losing interest in Facebook for years](https:\/\/fortune.com\/2021\/10\/25\/facebook-teens-usage-harm-studies\/), data shows\n- Crypto project Worldcoin wants to give you [coins in exchange for an eye scan](https:\/\/fortune.com\/2021\/10\/22\/crypto-worldcoin-cryptocurrency-eye-scan-biometrics-orb\/)\n- Lucid Motor’s Air EV finally hits the roads [with a range that blows Tesla away](https:\/\/fortune.com\/2021\/10\/25\/lucid-motors-air-dream-tesla-model-s-rival-ev\/)\n- How Facebook whistleblower Frances Haugen became [the company’s worst nightmare](https:\/\/fortune.com\/2021\/10\/25\/facebook-whistleblower-frances-haugen-fb-papers\/)\n\n*Fortune*’s upcoming Brainstorm Design conference is going to dive into how businesses are building experiences in the metaverse. [Apply to attend](https:\/\/fortune.com\/conferences\/fortune-brainstorm-design-new-york\/) the event on May 23-24 in New York.","meta_canonical":null}

3. Robots.txt Check

Query:

Response:

4. Spam/Ban Check

Query:

Response:

5. Seen Status Check

ℹ️ Skipped - page is already crawled

📄

INDEXABLE

✅

CRAWLED

3 days ago

🤖

ROBOTS ALLOWED

Page Info Filters

Filter	Status	Condition	Details
HTTP status	PASS	`download_http_code = 200`	HTTP 200
Age cutoff	PASS	`download_stamp > now() - 6 MONTH`	0.1 months ago
History drop	PASS	`isNull(history_drop_reason)`	No drop reason
Spam/ban	PASS	`fh_dont_index != 1 AND ml_spam_score = 0`	ml_spam_score=0
Canonical	PASS	`meta_canonical IS NULL OR = '' OR = src_unparsed`	Not set

Page Details

Property	Value
URL	https://fortune.com/2021/10/28/facebook-name-change-meta-metaverse-mark-zuckerberg/
Last Crawled	2026-04-13 02:15:20 (3 days ago)
First Indexed	2021-10-28 20:08:48 (4 years ago)
HTTP Status Code	200
Meta Title	Facebook changes name to Meta to reflect new 'metaverse' focus \| Fortune
Meta Description	The social media giant has a new name.
Meta Canonical	null
Boilerpipe Text	Facebook’s highly anticipated rebranding became a reality today, with CEO Mark Zuckerberg announcing that the tech giant has changed its name to Meta. Zuckerberg announced the name change for Facebook’s parent company during Facebook’s annual Connect conference Thursday, which spotlighted the company’s efforts in augmented and virtual reality. The rebranding to Meta reflects the company’s heightened focus on virtual reality products and services—with Zuckerberg unveiling the new identity after an hour-plus–long presentation highlighting its efforts to build out a VR-enabled “metaverse.” The Facebook name, he said, “just doesn’t encompass everything we do.” “Building our social media apps will always be an important focus for us. But right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Zuckerberg said . “Over time, I hope that we are seen as a metaverse company. I want to anchor our work and our identity on what we’re building towards.” The rebranding also comes after a negative few weeks on the public relations front for Facebook, in the wake of a massive leak of internal documents by former employee and whistleblower Frances Haugen that displayed internal conflicts and shortcomings. The damaging revelations from the leak, as well as other public relations disasters in recent years, had led to much speculation that the company would seek to rebrand its identity. But the name change also reflects an internal shift in the social media giant’s focus and operations. Beginning in the fourth quarter, it will report its earnings results under two operating segments —one comprising its traditional “family of apps” like Facebook, Instagram, and WhatsApp, and another revolving around its metaverse-focused “reality labs” operations. The Facebook social media service will not be impacted by the rebranding and will retain its name. Meta will also trade under a new ticker, MVRS, on Nasdaq starting Dec. 1. Its ticker had previously been FB. More tech coverage from Fortune : Thera-who? These biotech firms are looking to push what’s possible with blood Teens have been losing interest in Facebook for years , data shows Crypto project Worldcoin wants to give you coins in exchange for an eye scan Lucid Motor’s Air EV finally hits the roads with a range that blows Tesla away How Facebook whistleblower Frances Haugen became the company’s worst nightmare Fortune ’s upcoming Brainstorm Design conference is going to dive into how businesses are building experiences in the metaverse . Apply to attend the event on May 23-24 in New York.
Markdown	Search [Subscribe for \$1Subscribe for \$1](https://fortune.com/subscribe/?itm_source=Site_0_HCL_NAV_CTA_0_2025_ZZ&redirect=%2F2021%2F10%2F28%2Ffacebook-name-change-meta-metaverse-mark-zuckerberg%2F) [Sign in](https://fortune.com/signin/?signin_redirect=%2F2021%2F10%2F28%2Ffacebook-name-change-meta-metaverse-mark-zuckerberg%2F) - [Home](https://fortune.com/) - [Latest](https://fortune.com/section/latest/) - [Fortune 500](https://fortune.com/section/fortune-500/) - [Finance](https://fortune.com/section/finance/) - [Tech](https://fortune.com/section/tech/) - [Leadership](https://fortune.com/section/leadership/) - [Lifestyle](https://fortune.com/section/lifestyle/) - [Rankings](https://fortune.com/ranking/) - [Multimedia](https://fortune.com/2021/10/28/facebook-name-change-meta-metaverse-mark-zuckerberg/) [Tech](https://fortune.com/section/tech/) # Facebook rebrands to Meta to reflect Mark Zuckerberg’s ‘metaverse’ vision. Here’s what it means for the company’s future ![Rey Mashayekhi](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg) By [Rey Mashayekhi](https://fortune.com/author/rey-mashayekhi/) Rey Mashayekhi ![Rey Mashayekhi](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg) By [Rey Mashayekhi](https://fortune.com/author/rey-mashayekhi/) Rey Mashayekhi October 28, 2021, 3:41 PM ET Add us on Facebook’s highly anticipated rebranding became a reality today, with CEO Mark Zuckerberg announcing that the tech giant has changed its name to Meta. Zuckerberg announced the name change for Facebook’s parent company during Facebook’s annual Connect conference Thursday, which spotlighted the company’s efforts in augmented and virtual reality. The rebranding to Meta reflects the company’s heightened focus on virtual reality products and services—with Zuckerberg unveiling the new identity after an hour-plus–long presentation highlighting its [efforts to build out a VR-enabled “metaverse.”](https://about.facebook.com/meta) The Facebook name, he said, “just doesn’t encompass everything we do.” “Building our social media apps will always be an important focus for us. But right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Zuckerberg [said](https://about.fb.com/news/2021/10/founders-letter/). “Over time, I hope that we are seen as a metaverse company. I want to anchor our work and our identity on what we’re building towards.” The rebranding also comes after a negative few weeks on the public relations front for Facebook, in the wake of a [massive leak of internal documents](https://fortune.com/2021/10/25/facebook-internal-documents-instagram-frances-haugen-protect-users-profits-mark-zuckerberg/) by former employee and whistleblower Frances Haugen that displayed internal conflicts and shortcomings. The damaging revelations from the leak, as well as other public relations disasters in recent years, had led to much speculation that the company would seek to rebrand its identity. But the name change also reflects an internal shift in the social media giant’s focus and operations. Beginning in the fourth quarter, it will [report its earnings results under two operating segments](https://about.fb.com/news/2021/10/facebook-company-is-now-meta/)—one comprising its traditional “family of apps” like Facebook, Instagram, and WhatsApp, and another revolving around its metaverse-focused “reality labs” operations. The Facebook social media service will not be impacted by the rebranding and will retain its name. Meta will also trade under a new ticker, MVRS, on [Nasdaq](https://fortune.com/company/nasdaq/) starting Dec. 1. Its ticker had previously been FB. ### More [tech coverage](https://fortune.com/section/tech/) from Fortune: - Thera-who? These biotech firms are looking to [push what’s possible with blood](https://fortune.com/2021/10/22/theranos-blood-testing-biotech-startups-genalyte-grail-truvian-sight-diagnostics-karius/) - [Teens have been losing interest in Facebook for years](https://fortune.com/2021/10/25/facebook-teens-usage-harm-studies/), data shows - Crypto project Worldcoin wants to give you [coins in exchange for an eye scan](https://fortune.com/2021/10/22/crypto-worldcoin-cryptocurrency-eye-scan-biometrics-orb/) - Lucid Motor’s Air EV finally hits the roads [with a range that blows Tesla away](https://fortune.com/2021/10/25/lucid-motors-air-dream-tesla-model-s-rival-ev/) - How Facebook whistleblower Frances Haugen became [the company’s worst nightmare](https://fortune.com/2021/10/25/facebook-whistleblower-frances-haugen-fb-papers/) Fortune’s upcoming Brainstorm Design conference is going to dive into how businesses are building experiences in the metaverse. [Apply to attend](https://fortune.com/conferences/fortune-brainstorm-design-new-york/) the event on May 23-24 in New York. About the Author [![Rey Mashayekhi](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg)](https://fortune.com/author/rey-mashayekhi/) By [Rey Mashayekhi](https://fortune.com/author/rey-mashayekhi/) [See full bio](https://fortune.com/author/rey-mashayekhi/) * Latest in Tech * * [![These startups are racing to make AI safe for the Pentagon’s most closely guarded secrets](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg)](https://fortune.com/2026/04/11/ai-startups-defense-department-pentagon-secrets-intelligence/) [AI](https://fortune.com/section/artificial-intelligence/) [Defense](https://fortune.com/tag/defense/) [These startups are racing to make AI safe for the Pentagon’s most closely guarded secrets](https://fortune.com/2026/04/11/ai-startups-defense-department-pentagon-secrets-intelligence/) By [Erik German](https://fortune.com/author/erik-german/)April 11, 2026 2 days ago [![karp](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg)](https://fortune.com/article/palantir-ceo-alex-karp-ai-humanities-jobs-vocational-training/) [Future of Work](https://fortune.com/section/future-of-work/) [palantir](https://fortune.com/tag/palantir/) [Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training](https://fortune.com/article/palantir-ceo-alex-karp-ai-humanities-jobs-vocational-training/) By [Jacqueline Munis](https://fortune.com/author/jacqueline-munis/)April 11, 2026 2 days ago [![A Starbucks barista stands behind a cash register.](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg)](https://fortune.com/article/how-is-starbucks-using-ai-in-coffee-shop-locations-ceo-brian-niccol-green-dot-assist/) [Retail](https://fortune.com/section/retail/) [Food and drink](https://fortune.com/tag/food-and-drink/) [Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says](https://fortune.com/article/how-is-starbucks-using-ai-in-coffee-shop-locations-ceo-brian-niccol-green-dot-assist/) By [Sasha Rogelberg](https://fortune.com/author/sasha-rogelberg/)April 11, 2026 2 days ago [![The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg)](https://fortune.com/2026/04/11/tuscan-mom-aesthetic-comeback-tiktok-trend-mcmansions-millennial-grey/) [Travel & Leisure](https://fortune.com/section/travel-and-leisure/) [Gen Z](https://fortune.com/tag/gen-z/) [The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray](https://fortune.com/2026/04/11/tuscan-mom-aesthetic-comeback-tiktok-trend-mcmansions-millennial-grey/) By [Sydney Lake](https://fortune.com/author/sydney-lake/)April 11, 2026 2 days ago [![dalmation](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg)](https://fortune.com/2026/04/11/dog-lifespan-longevity-loyal-drug-fda/) [AI](https://fortune.com/section/artificial-intelligence/) [Health](https://fortune.com/tag/health/) [Man’s best friend may soon live a little longer thanks to a new pill promising to extend your pup’s lifespan](https://fortune.com/2026/04/11/dog-lifespan-longevity-loyal-drug-fda/) By [Catherina Gioino](https://fortune.com/author/catherina-gioino/)April 11, 2026 2 days ago [![hunt](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg)](https://fortune.com/2026/04/11/openai-tbpn-acquisition-what-it-means-hubspot/) [Commentary](https://fortune.com/section/commentary/) [Media](https://fortune.com/tag/media/) [OpenAI’s TBPN deal shows how talent, media, and influence are collapsing into one](https://fortune.com/2026/04/11/openai-tbpn-acquisition-what-it-means-hubspot/) By [Jonathan Hunt](https://fortune.com/author/jonathan-hunt/)April 11, 2026 2 days ago * Most Popular * * [!['This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg)](https://fortune.com/2026/04/11/iran-war-us-warships-strait-of-hormuz-transit-irgc-ceasefir-talks/?itm_source=parsely-api) [Politics](https://fortune.com/section/politics/) ['This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz](https://fortune.com/2026/04/11/iran-war-us-warships-strait-of-hormuz-transit-irgc-ceasefir-talks/?itm_source=parsely-api) By [Fortune Editors](https://fortune.com/author/fortune-editors/)April 11, 2026 1 day ago [![The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg)](https://fortune.com/2026/04/11/housing-prices-by-city-2026/?itm_source=parsely-api) [Real Estate](https://fortune.com/section/real-estate/) [The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt](https://fortune.com/2026/04/11/housing-prices-by-city-2026/?itm_source=parsely-api) By [Fortune Editors](https://fortune.com/author/fortune-editors/)April 11, 2026 2 days ago [![Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg)](https://fortune.com/article/palantir-ceo-alex-karp-ai-humanities-jobs-vocational-training/?itm_source=parsely-api) [Future of Work](https://fortune.com/section/future-of-work/) [Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training](https://fortune.com/article/palantir-ceo-alex-karp-ai-humanities-jobs-vocational-training/?itm_source=parsely-api) By [Fortune Editors](https://fortune.com/author/fortune-editors/)April 11, 2026 2 days ago [![Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a \$31,500 Nebraska home and clipped coupons](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg)](https://fortune.com/article/warren-buffett-accumulating-great-money-doesnt-achieve-greatness-nebraska-home-clips-coupons/?itm_source=parsely-api) [Success](https://fortune.com/section/success/) [Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a \$31,500 Nebraska home and clipped coupons](https://fortune.com/article/warren-buffett-accumulating-great-money-doesnt-achieve-greatness-nebraska-home-clips-coupons/?itm_source=parsely-api) By [Fortune Editors](https://fortune.com/author/fortune-editors/)April 11, 2026 2 days ago [![Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's \$100M club—and donated his entire Ryder Cup stipend to charity](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg)](https://fortune.com/2026/04/10/scottie-scheffler-tiger-woods-rory-mcilroy-golf-100m-club-charitable-donations/?itm_source=parsely-api) [Success](https://fortune.com/section/success/) [Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's \$100M club—and donated his entire Ryder Cup stipend to charity](https://fortune.com/2026/04/10/scottie-scheffler-tiger-woods-rory-mcilroy-golf-100m-club-charitable-donations/?itm_source=parsely-api) By [Fortune Editors](https://fortune.com/author/fortune-editors/)April 10, 2026 2 days ago [![Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'](https://content.fortune.com/wp-content/uploads/2020/09/placeholder_16x9.jpg)](https://fortune.com/2026/04/11/navy-strait-of-hormuz-blockade-us-military-iran-war-mine-clearing/?itm_source=parsely-api) [Politics](https://fortune.com/section/politics/) [Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'](https://fortune.com/2026/04/11/navy-strait-of-hormuz-blockade-us-military-iran-war-mine-clearing/?itm_source=parsely-api) By [Fortune Editors](https://fortune.com/author/fortune-editors/)April 11, 2026 1 day ago Rankings - [100 Best Companies](https://fortune.com/ranking/best-companies/) - [Fortune 500](https://fortune.com/ranking/fortune500/) - [Global 500](https://fortune.com/ranking/global500/) - [Fortune 500 Europe](https://fortune.com/europe/ranking/fortune500-europe/) - [Most Powerful Women](https://fortune.com/ranking/most-powerful-women/) - [Future 50](https://fortune.com/ranking/future-50/) - [World’s Most Admired Companies](https://fortune.com/ranking/worlds-most-admired-companies/) - [See All Rankings](https://fortune.com/ranking/) Sections - [Finance](https://fortune.com/section/finance/) - [Fortune Crypto](https://fortune.com/section/crypto/) - [Features](https://fortune.com/section/features/) - [Leadership](https://fortune.com/section/leadership/) - [Health](https://fortune.com/section/health/) - [Commentary](https://fortune.com/section/commentary/) - [Success](https://fortune.com/section/success/) - [Retail](https://fortune.com/section/retail/) - [Mpw](https://fortune.com/section/mpw/) - [Tech](https://fortune.com/section/tech/) - [Lifestyle](https://fortune.com/section/lifestyle/) - [CEO Initiative](https://conferences.fortune.com/event/the-fortune-ceo-initiative-2026/home) - [Asia](https://fortune.com/section/asia/) - [Politics](https://fortune.com/section/politics/) - [Conferences](https://fortune.com/section/conferences/) - [Europe](https://fortune.com/section/europe/) - [Newsletters](https://fortune.com/section/newsletters/) - [Personal Finance](https://fortune.com/section/personal-finance/) - [Environment](https://fortune.com/section/environment/) - [Magazine](https://fortune.com/section/magazine/) - [Education](https://fortune.com/education/) Customer Support - [Frequently Asked Questions](https://fortunecustomerservice.zendesk.com/hc/en-us) - [Customer Service Portal](https://fortunecustomerservice.zendesk.com/hc/en-us) - [Privacy Policy](https://fortune.com/privacy-policy/) - [Terms Of Use](https://fortune.com/terms-of-use/) - [Single Issues For Purchase](https://order.emags.com/fortune_single_issues) - [International Print](https://fortune.com/international-print-magazine-only-subscribers/) Commercial Services - [Advertising](https://fortune.com/advertising/) - [Fortune Brand Studio](https://fortune.com/brandstudio/fbs/portfolio/) - [Fortune Analytics](https://fortune.com/analytics) - [Fortune Conferences](https://fortune.com/conferences) - [Business Development](https://fortune.com/business-development/) - [Group Subscriptions](https://fortune.com/group-subscriptions/) About Us - [About Us](https://fortune.com/about-us/) - [Editorial Calendar](https://fortune.com/editorial-calendar/) - [Press Center](https://fortune.com/press-center/) - [Work At Fortune](https://fortune.wd108.myworkdayjobs.com/en-US/Fortune) - [Diversity And Inclusion](https://fortune.com/workplace/diversity-inclusion) - [Terms And Conditions](https://fortune.com/terms-of-use/) - [Site Map](https://fortune.com/sitemap/) Rankings Sections Customer Support Commercial Services - [About Us](https://fortune.com/about-us/) - [Editorial Calendar](https://fortune.com/editorial-calendar/) - [Press Center](https://fortune.com/press-center/) - [Work At Fortune](https://fortune.wd108.myworkdayjobs.com/en-US/Fortune) - [Diversity And Inclusion](https://fortune.com/workplace/diversity-inclusion) - [Terms And Conditions](https://fortune.com/terms-of-use/) - [Site Map](https://fortune.com/sitemap/) © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our [Terms of Use](https://fortune.com/terms-of-use/) and [Privacy Policy](https://fortune.com/privacy-policy/) \\| [CA Notice at Collection and Privacy Notice](https://fortune.com/california-privacy-policy/#notice) \\| [Do Not Sell/Share My Personal Information]() FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice. [search by queryly](https://www.queryly.com/) [Advanced Search]() ![close](https://www.queryly.com/images/whitecloseicon.png)
Readable Markdown	Facebook’s highly anticipated rebranding became a reality today, with CEO Mark Zuckerberg announcing that the tech giant has changed its name to Meta. Zuckerberg announced the name change for Facebook’s parent company during Facebook’s annual Connect conference Thursday, which spotlighted the company’s efforts in augmented and virtual reality. The rebranding to Meta reflects the company’s heightened focus on virtual reality products and services—with Zuckerberg unveiling the new identity after an hour-plus–long presentation highlighting its [efforts to build out a VR-enabled “metaverse.”](https://about.facebook.com/meta) The Facebook name, he said, “just doesn’t encompass everything we do.” “Building our social media apps will always be an important focus for us. But right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Zuckerberg [said](https://about.fb.com/news/2021/10/founders-letter/). “Over time, I hope that we are seen as a metaverse company. I want to anchor our work and our identity on what we’re building towards.” The rebranding also comes after a negative few weeks on the public relations front for Facebook, in the wake of a [massive leak of internal documents](https://fortune.com/2021/10/25/facebook-internal-documents-instagram-frances-haugen-protect-users-profits-mark-zuckerberg/) by former employee and whistleblower Frances Haugen that displayed internal conflicts and shortcomings. The damaging revelations from the leak, as well as other public relations disasters in recent years, had led to much speculation that the company would seek to rebrand its identity. But the name change also reflects an internal shift in the social media giant’s focus and operations. Beginning in the fourth quarter, it will [report its earnings results under two operating segments](https://about.fb.com/news/2021/10/facebook-company-is-now-meta/)—one comprising its traditional “family of apps” like Facebook, Instagram, and WhatsApp, and another revolving around its metaverse-focused “reality labs” operations. The Facebook social media service will not be impacted by the rebranding and will retain its name. Meta will also trade under a new ticker, MVRS, on [Nasdaq](https://fortune.com/company/nasdaq/) starting Dec. 1. Its ticker had previously been FB. ### More [tech coverage](https://fortune.com/section/tech/) from Fortune: - Thera-who? These biotech firms are looking to [push what’s possible with blood](https://fortune.com/2021/10/22/theranos-blood-testing-biotech-startups-genalyte-grail-truvian-sight-diagnostics-karius/) - [Teens have been losing interest in Facebook for years](https://fortune.com/2021/10/25/facebook-teens-usage-harm-studies/), data shows - Crypto project Worldcoin wants to give you [coins in exchange for an eye scan](https://fortune.com/2021/10/22/crypto-worldcoin-cryptocurrency-eye-scan-biometrics-orb/) - Lucid Motor’s Air EV finally hits the roads [with a range that blows Tesla away](https://fortune.com/2021/10/25/lucid-motors-air-dream-tesla-model-s-rival-ev/) - How Facebook whistleblower Frances Haugen became [the company’s worst nightmare](https://fortune.com/2021/10/25/facebook-whistleblower-frances-haugen-fb-papers/) Fortune’s upcoming Brainstorm Design conference is going to dive into how businesses are building experiences in the metaverse. [Apply to attend](https://fortune.com/conferences/fortune-brainstorm-design-new-york/) the event on May 23-24 in New York.
Shard	79 (laksa)
Root Hash	13809836321913650279
Unparsed URL	com,fortune!/2021/10/28/facebook-name-change-meta-metaverse-mark-zuckerberg/ s443