🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 192 (from laksa116)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa192.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical, ml_categories_json AS ml_categories_json, ml_types_json AS ml_types_json, ml_intent_types_json AS ml_intent_types_json, meta_language AS meta_language, attrs_author AS attrs_author, ifNull(toUnixTimestamp(attrs_publish_time), 0) AS attrs_publish_time, ifNull(toUnixTimestamp(attrs_original_publish_time), 0) AS attrs_original_publish_time, ifNull(attrs_is_republished, 0) AS attrs_is_republished, ifNull(attrs_nr_words, 0) AS attrs_nr_words, ifNull(attrs_boilerpipe_nr_words, 0) AS attrs_boilerpipe_nr_words, ifNull(body_ext_links_number, 0) AS body_ext_links_number, ifNull(body_int_links_number, 0) AS body_int_links_number, ifNull(meta_nofollow, 0) AS meta_nofollow, ifNull(meta_noarchive, 0) AS meta_noarchive, ifNull(props_was_rendered, 0) AS props_was_rendered, ifNull(src_redirect, \'\') AS src_redirect, ifNull(download_time_msec, 0) AS download_time_msec, ifNull(download_ttfb_msec, 0) AS download_ttfb_msec, ifNull(download_size, 0) AS download_size FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://finance.yahoo.com/news/colgate-palmolive-whitening-launch-tests-043209269.html\')), getAhrefsUnparsedNoserviceFromURL(\'https://finance.yahoo.com/news/colgate-palmolive-whitening-launch-tests-043209269.html\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/finance.yahoo.com\/news\/colgate-palmolive-whitening-launch-tests-043209269.html","crawl_time":1774610713,"first_indexed_time":0,"http_code":200,"src_unparsed":"com,yahoo!finance,\/news\/colgate-palmolive-whitening-launch-tests-043209269.html s443","src_root_hash":"3401813433841292792","history_drop_reason":null,"meta_title":"Colgate-Palmolive Whitening Launch Tests Premium Growth Story And Valuation","meta_descriptions":["Colgate-Palmolive (NYSE:CL) has introduced its Optic White Pro Series Toothpaste, featuring dual whitening and ActivShine technologies. The product is designed to address deeper tooth stains at home and is being rolled out nationwide. The company highlights rapid and deep stain removal with no sensitivity, positioning the toothpaste within its premium oral care range. For investors watching NYSE:CL, this launch sits squarely in Colgate-Palmolive’s core oral care business, where brand..."],"attrs_boilerpipe_text":"Find your next quality investment\nwith Simply Wall St's easy and powerful screener, trusted by over 7 million individual investors worldwide.\nColgate-Palmolive (NYSE:CL) has introduced its Optic White Pro Series Toothpaste, featuring dual whitening and ActivShine technologies.\nThe product is designed to address deeper tooth stains at home and is being rolled out nationwide.\nThe company highlights rapid and deep stain removal with no sensitivity, positioning the toothpaste within its premium oral care range.\nFor investors watching NYSE:CL, this launch sits squarely in Colgate-Palmolive’s core oral care business, where brand strength and product differentiation are central. Premium at home whitening has become more important as consumers look for visible results outside of professional treatments, and companies are competing heavily on perceived efficacy and comfort.\nThe Optic White Pro Series Toothpaste adds another option at the higher end of Colgate’s portfolio, aimed at consumers dealing with more persistent stains. How shoppers respond, and whether retailers give the product strong shelf space, will be key signals for assessing its effect on Colgate-Palmolive’s category position over time.\nStay updated on the most important news stories for\nColgate-Palmolive\nby adding it to your\nwatchlist\nor\nportfolio\n. Alternatively, explore our\nCommunity\nto discover new perspectives on Colgate-Palmolive.\nNYSE:CL Earnings & Revenue Growth as at Mar 2026\n3 things going right for Colgate-Palmolive that this headline doesn't cover.\n⚖️ Price vs Analyst Target\n: At US$89.94 versus a US$97.21 analyst target, Colgate-Palmolive trades about 7% below consensus.\n✅ Simply Wall St Valuation\n: Shares are described as trading roughly 28.3% below an estimated fair value.\n❌ Recent Momentum\n: The 30 day return of about 7% decline shows recent negative price momentum.\nTo assess whether it is the right time to buy, sell or hold Colgate-Palmolive, you can review Simply Wall St's\ncompany report for the latest analysis of Colgate-Palmolive's Fair Value\n.\n📊 The Optic White Pro Series launch reinforces Colgate-Palmolive's focus on premium oral care, where brand and perceived whitening effectiveness matter most.\n📊 Watch shelf placement, marketing support and any commentary on premium oral care performance in future updates as indicators of traction for this product.\n⚠️ With a P\/E of 33.8 versus an industry average of 19.1 and a high level of debt flagged as a risk, investors may want to stay alert to balance sheet and valuation pressures if sentiment weakens.\nFor the full picture including more risks and rewards, check out the\ncomplete Colgate-Palmolive analysis\n. Alternatively, you can check out the\ncommunity page for Colgate-Palmolive\nto see how other investors believe this latest news will impact the company's narrative.","attrs_markdown":"Oops, something went wrong\n\n[Skip to navigation](https:\/\/finance.yahoo.com\/news\/colgate-palmolive-whitening-launch-tests-043209269.html#navigation-container)  [Skip to main content](https:\/\/finance.yahoo.com\/news\/colgate-palmolive-whitening-launch-tests-043209269.html#nimbus-app)  [Skip to right column](https:\/\/finance.yahoo.com\/news\/colgate-palmolive-whitening-launch-tests-043209269.html#right-rail)\n\n### [News](https:\/\/www.yahoo.com\/)\n- [Today's news](https:\/\/www.yahoo.com\/news\/)\n- [US](https:\/\/www.yahoo.com\/news\/us\/)\n- [Politics](https:\/\/www.yahoo.com\/news\/politics\/)\n- [World](https:\/\/www.yahoo.com\/news\/world\/)\n- [Weather](https:\/\/weather.yahoo.com\/)\n- [Climate change](https:\/\/www.yahoo.com\/issues\/climate-change\/)\n- [Health](https:\/\/health.yahoo.com\/)\n  - 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The market data on this page is currently delayed.\n\n[![Simply Wall St.](https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/NUA2o3431PKjKDe430Ho5A--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwODtoPTQ4\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2021-03\/7d6207c0-7d34-11eb-bbee-858baefb8682)](https:\/\/simplywall.st\/ \"Simply Wall St.\")\n\n# Colgate-Palmolive Whitening Launch Tests Premium Growth Story And Valuation\n\nSimply Wall St\n\nTue, March 17, 2026 at 9:32 PM PDT\n\n2 min read\n\nIn this article:\n\n[Find your next quality investment](https:\/\/simplywall.st\/features\/stock-screener?utm_medium=finance_user&utm_campaign=screener_head_cta&utm_source=yahoo&blueprint=4484154) with Simply Wall St's easy and powerful screener, trusted by over 7 million individual investors worldwide.\n\n- Colgate-Palmolive (NYSE:CL) has introduced its Optic White Pro Series Toothpaste, featuring dual whitening and ActivShine technologies.\n- The product is designed to address deeper tooth stains at home and is being rolled out nationwide.\n- The company highlights rapid and deep stain removal with no sensitivity, positioning the toothpaste within its premium oral care range.\n\nFor investors watching NYSE:CL, this launch sits squarely in Colgate-Palmolive’s core oral care business, where brand strength and product differentiation are central. Premium at home whitening has become more important as consumers look for visible results outside of professional treatments, and companies are competing heavily on perceived efficacy and comfort.\n\nThe Optic White Pro Series Toothpaste adds another option at the higher end of Colgate’s portfolio, aimed at consumers dealing with more persistent stains. How shoppers respond, and whether retailers give the product strong shelf space, will be key signals for assessing its effect on Colgate-Palmolive’s category position over time.\n\nStay updated on the most important news stories for [Colgate-Palmolive](https:\/\/www.simplywall.st\/\/company\/id\/882407e9-def3-41c4-aa3f-68d09426e47f\/valuation?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo) by adding it to your [watchlist](https:\/\/simplywall.st\/features\/stock-watchlist?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo&blueprint=4484154) or [portfolio](https:\/\/simplywall.st\/features\/portfolio?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo&blueprint=4484154). Alternatively, explore our [Community](https:\/\/simplywall.st\/stock\/NYSE\/CL?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo&blueprint=4484154) to discover new perspectives on Colgate-Palmolive.\n\n[![NYSE:CL Earnings \\&amp; Revenue Growth as at Mar 2026](https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/VX9DOg_vl4vr1d8ebK36gg--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYxMw--\/https:\/\/media.zenfs.com\/en\/simply_wall_st__316\/51676b844e313a3a7e31eb6488a58ee1)](https:\/\/www.simplywall.st\/company\/id\/882407e9-def3-41c4-aa3f-68d09426e47f?utm_medium=finance_user&amp;utm_campaign=infographic&amp;utm_source=yahoo)\n\nNYSE:CL Earnings & Revenue Growth as at Mar 2026\n\n[3 things going right for Colgate-Palmolive that this headline doesn't cover.](https:\/\/www.simplywall.st\/company\/id\/882407e9-def3-41c4-aa3f-68d09426e47f?utm_medium=finance_user&utm_campaign=cta_news_hidden_strengths&utm_source=yahoo)\n\n### Quick Assessment\n- **⚖️ Price vs Analyst Target**: At US\\$89.94 versus a US\\$97.21 analyst target, Colgate-Palmolive trades about 7% below consensus.\n- **✅ Simply Wall St Valuation**: Shares are described as trading roughly 28.3% below an estimated fair value.\n- **❌ Recent Momentum**: The 30 day return of about 7% decline shows recent negative price momentum.\n\nTo assess whether it is the right time to buy, sell or hold Colgate-Palmolive, you can review Simply Wall St's [company report for the latest analysis of Colgate-Palmolive's Fair Value](https:\/\/finance.yahoo.com\/quote\/CL).\n\n### Key Considerations\n- 📊 The Optic White Pro Series launch reinforces Colgate-Palmolive's focus on premium oral care, where brand and perceived whitening effectiveness matter most.\n- 📊 Watch shelf placement, marketing support and any commentary on premium oral care performance in future updates as indicators of traction for this product.\n- ⚠️ With a P\/E of 33.8 versus an industry average of 19.1 and a high level of debt flagged as a risk, investors may want to stay alert to balance sheet and valuation pressures if sentiment weakens.\n### Dig Deeper\nFor the full picture including more risks and rewards, check out the [complete Colgate-Palmolive analysis](https:\/\/finance.yahoo.com\/quote\/CL). Alternatively, you can check out the [community page for Colgate-Palmolive](https:\/\/www.simplywall.st\/stock\/NYSE\/CL) to see how other investors believe this latest news will impact the company's narrative.\n\nStory Continues\n\n*This article by Simply Wall St is general in nature. **We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.** It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.*\n\n*Companies discussed in this article include [CL](https:\/\/finance.yahoo.com\/quote\/CL).*\n\n**Have feedback on this article? Concerned about the content? [Get in touch](https:\/\/investor-research.typeform.com\/to\/wvg6MFri#feedback_token=NDQ4NDE1NDo1OTg1MWJmMzdhZGY3ZWNj&company=NYSE:CL&blueprintid=4484154) with us directly.** *Alternatively, email [editorial-team@simplywallst.com](mailto:editorial-team@simplywallst.com?subject=Re%3A%20Your%20article%20on%20NYSE%3ACL%20\$yahoo\$%20from%2018th%20March%202026)*\n\nView Comments\n\n[Terms](https:\/\/guce.yahoo.com\/terms?locale=en-US)  and [Privacy Policy](https:\/\/guce.yahoo.com\/privacy-policy?locale=en-US)\n\n[Privacy Dashboard](https:\/\/guce.yahoo.com\/privacy-dashboard?locale=en-US)\n\n[More Info](https:\/\/finance.yahoo.com\/more-info)\n\n## Recommended Stories\n- [![I'm 65 With \\$830,000 in a 401(k) and Taking Social Security. 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Mortgage Market Index\n    \n    Mar 18, 2026, 7:00 AM EDT\n    \n    Prior: P: 389.6\n    \n    New: N: -\n    Mortgage Market Index\n    \n    Mar 18, 2026, 7:00 AM EDT\n    \n    Prior: Prior: 389.6\n    \n    New: New: -\n  - Fed Funds Tgt Rate\n    \n    Mar 18, 2026, 2:00 PM EDT\n    \n    Prior: P: 3.62\n    \n    New: N: -\n    Fed Funds Tgt Rate\n    \n    Mar 18, 2026, 2:00 PM EDT\n    \n    Prior: Prior: 3.62\n    \n    New: New: -\n- [Earnings events](https:\/\/finance.yahoo.com\/calendar\/earnings?day=2026-03-18)\n  \n  My earnings events\n  \n  Earnings events\n\nEdit your Dock\n\n[Terms](https:\/\/guce.yahoo.com\/terms?locale=en-US)  and [Privacy Policy](https:\/\/guce.yahoo.com\/privacy-policy?locale=en-US)\n\n[Privacy Dashboard](https:\/\/guce.yahoo.com\/privacy-dashboard?locale=en-US)\n\n[Ad Terms](https:\/\/policies.oath.com\/us\/en\/oath\/privacy\/adinfo\/index.html)  [Feedback](https:\/\/yahoo.uservoice.com\/forums\/952723-finance-b3)  [More Info](https:\/\/finance.yahoo.com\/more-info)","attrs_readable_markdown":"[Find your next quality investment](https:\/\/simplywall.st\/features\/stock-screener?utm_medium=finance_user&utm_campaign=screener_head_cta&utm_source=yahoo&blueprint=4484154) with Simply Wall St's easy and powerful screener, trusted by over 7 million individual investors worldwide.\n\n- Colgate-Palmolive (NYSE:CL) has introduced its Optic White Pro Series Toothpaste, featuring dual whitening and ActivShine technologies.\n- The product is designed to address deeper tooth stains at home and is being rolled out nationwide.\n- The company highlights rapid and deep stain removal with no sensitivity, positioning the toothpaste within its premium oral care range.\n\nFor investors watching NYSE:CL, this launch sits squarely in Colgate-Palmolive’s core oral care business, where brand strength and product differentiation are central. Premium at home whitening has become more important as consumers look for visible results outside of professional treatments, and companies are competing heavily on perceived efficacy and comfort.\n\nThe Optic White Pro Series Toothpaste adds another option at the higher end of Colgate’s portfolio, aimed at consumers dealing with more persistent stains. How shoppers respond, and whether retailers give the product strong shelf space, will be key signals for assessing its effect on Colgate-Palmolive’s category position over time.\n\nStay updated on the most important news stories for [Colgate-Palmolive](https:\/\/www.simplywall.st\/\/company\/id\/882407e9-def3-41c4-aa3f-68d09426e47f\/valuation?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo) by adding it to your [watchlist](https:\/\/simplywall.st\/features\/stock-watchlist?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo&blueprint=4484154) or [portfolio](https:\/\/simplywall.st\/features\/portfolio?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo&blueprint=4484154). Alternatively, explore our [Community](https:\/\/simplywall.st\/stock\/NYSE\/CL?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo&blueprint=4484154) to discover new perspectives on Colgate-Palmolive.\n\n[![NYSE:CL Earnings \\&amp; Revenue Growth as at Mar 2026](https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/VX9DOg_vl4vr1d8ebK36gg--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYxMw--\/https:\/\/media.zenfs.com\/en\/simply_wall_st__316\/51676b844e313a3a7e31eb6488a58ee1)](https:\/\/www.simplywall.st\/company\/id\/882407e9-def3-41c4-aa3f-68d09426e47f?utm_medium=finance_user&amp;utm_campaign=infographic&amp;utm_source=yahoo)\n\nNYSE:CL Earnings & Revenue Growth as at Mar 2026\n\n[3 things going right for Colgate-Palmolive that this headline doesn't cover.](https:\/\/www.simplywall.st\/company\/id\/882407e9-def3-41c4-aa3f-68d09426e47f?utm_medium=finance_user&utm_campaign=cta_news_hidden_strengths&utm_source=yahoo)\n\n- **⚖️ Price vs Analyst Target**: At US\\$89.94 versus a US\\$97.21 analyst target, Colgate-Palmolive trades about 7% below consensus.\n- **✅ Simply Wall St Valuation**: Shares are described as trading roughly 28.3% below an estimated fair value.\n- **❌ Recent Momentum**: The 30 day return of about 7% decline shows recent negative price momentum.\n\nTo assess whether it is the right time to buy, sell or hold Colgate-Palmolive, you can review Simply Wall St's [company report for the latest analysis of Colgate-Palmolive's Fair Value](https:\/\/finance.yahoo.com\/quote\/CL).\n\n- 📊 The Optic White Pro Series launch reinforces Colgate-Palmolive's focus on premium oral care, where brand and perceived whitening effectiveness matter most.\n- 📊 Watch shelf placement, marketing support and any commentary on premium oral care performance in future updates as indicators of traction for this product.\n- ⚠️ With a P\/E of 33.8 versus an industry average of 19.1 and a high level of debt flagged as a risk, investors may want to stay alert to balance sheet and valuation pressures if sentiment weakens.\n\nFor the full picture including more risks and rewards, check out the [complete Colgate-Palmolive analysis](https:\/\/finance.yahoo.com\/quote\/CL). Alternatively, you can check out the [community page for Colgate-Palmolive](https:\/\/www.simplywall.st\/stock\/NYSE\/CL) to see how other investors believe this latest news will impact the company's narrative.\n\n- [![I'm 65 With \\$830,000 in a 401(k) and Taking Social Security. Can I Still Do a Roth Conversion?](https:\/\/s.yimg.com\/uu\/api\/res\/1.2\/B2AfOt01zgUL6Mh.DtgScg--~B\/Zmk9c3RyaW07aD0xMDk7cT04MDt3PTE5NDthcHBpZD15dGFjaHlvbg--\/https:\/\/media.zenfs.com\/en\/smartasset_475\/7d12169170956c83e9526d1eb0e29a47.cf.webp)](https:\/\/finance.yahoo.com\/news\/im-65-taking-social-security-110000971.html \"I'm 65 With $830,000 in a 401(k) and Taking Social Security. Can I Still Do a Roth Conversion?\")\n- [![Can We Retire at 65 With \\$750k in a Roth IRA and \\$1,800 Monthly Social Security?](https:\/\/s.yimg.com\/uu\/api\/res\/1.2\/5nGKxnMcWt.ELC3ydPtqCg--~B\/Zmk9c3RyaW07aD0xMDk7cT04MDt3PTE5NDthcHBpZD15dGFjaHlvbg--\/https:\/\/media.zenfs.com\/en\/smartasset_475\/4f97fbf5dfd643dda8450b1762d33e0c.cf.webp)](https:\/\/finance.yahoo.com\/news\/750k-roth-ira-receive-1-110000666.html \"Can We Retire at 65 With $750k in a Roth IRA and $1,800 Monthly Social Security?\")\n- [![How to shop for a HELOC: 10 ways to get the best HELOC rate](https:\/\/s.yimg.com\/uu\/api\/res\/1.2\/.G6969rnOM.udjcgK95m4Q--~B\/Zmk9c3RyaW07aD0xMDk7cT04MDt3PTE5NDthcHBpZD15dGFjaHlvbg--\/https:\/\/media.zenfs.com\/en\/bankrate_626\/6fc942241448edf7ecfc1032e961cc73.cf.webp)](https:\/\/finance.yahoo.com\/news\/10-ways-best-heloc-rate-143105557.html \"How to shop for a HELOC: 10 ways to get the best HELOC rate\")\n- [![Vanguard Says This Strategy Could Add \\$100k or More to Retirement Savings](https:\/\/s.yimg.com\/uu\/api\/res\/1.2\/eKaw_iHoM5jdi_3NkH7iiw--~B\/Zmk9c3RyaW07aD0xMDk7cT04MDt3PTE5NDthcHBpZD15dGFjaHlvbg--\/https:\/\/media.zenfs.com\/en\/smartasset_475\/028aea6427131efa56a7f59e4efe4ec0.cf.webp)](https:\/\/finance.yahoo.com\/news\/vanguard-says-retirees-add-least-130039245.html \"Vanguard Says This Strategy Could Add $100k or More to Retirement Savings\")\n- [![I'm 55 With \\$490k Saved and an \\$80,000 Salary. What's a Realistic Retirement Budget?](https:\/\/s.yimg.com\/uu\/api\/res\/1.2\/q_LHh6kXq49Sw9KPBQoX.w--~B\/Zmk9c3RyaW07aD0xMDk7cT04MDt3PTE5NDthcHBpZD15dGFjaHlvbg--\/https:\/\/media.zenfs.com\/en\/smartasset_475\/db2b6e901022c4f7093e52e5c1a23add.cf.webp)](https:\/\/finance.yahoo.com\/news\/whats-realistic-retirement-budget-im-140141407.html \"I'm 55 With $490k Saved and an $80,000 Salary. What's a Realistic Retirement Budget?\")\n- [![Should I Convert 15% of My 401(k) to a Roth IRA Each Year to Reduce Taxes and RMDs?](https:\/\/s.yimg.com\/uu\/api\/res\/1.2\/Or3sv_vWCv1jkRJNlEC50Q--~B\/Zmk9c3RyaW07aD0xMDk7cT04MDt3PTE5NDthcHBpZD15dGFjaHlvbg--\/https:\/\/media.zenfs.com\/en\/smartasset_475\/1b92146f7e087e38eaafa69cc09b6276.cf.webp)](https:\/\/finance.yahoo.com\/news\/wise-convert-15-401-k-103000336.html \"Should I Convert 15% of My 401(k) to a Roth IRA Each Year to Reduce Taxes and RMDs?\")\n- [![I'm 66 With \\$745,000 in a 401(k) and Taking Social Security. Is a Roth Conversion Still Worth It?](https:\/\/s.yimg.com\/uu\/api\/res\/1.2\/1NBiMWaJnUImrSNpvOh8RQ--~B\/Zmk9c3RyaW07aD0xMDk7cT04MDt3PTE5NDthcHBpZD15dGFjaHlvbg--\/https:\/\/media.zenfs.com\/en\/smartasset_475\/03b7a68b9de70a0ccacb581830bcb9b2.cf.webp)](https:\/\/finance.yahoo.com\/news\/im-66-taking-social-security-110000060.html \"I'm 66 With $745,000 in a 401(k) and Taking Social Security. Is a Roth Conversion Still Worth It?\")","meta_canonical":null,"ml_categories_json":"{\"\/Health\":842,\"\/Health\/Oral_and_Dental_Care\":840,\"\/Finance\":782,\"\/Finance\/Investing\":648,\"\/Finance\/Investing\/Stocks_and_Bonds\":461}","ml_types_json":"{\"\/Article\":988,\"\/Article\/Product_or_Brand_Review\":714}","ml_intent_types_json":"{\"Informational\":559,\"Commercial\":487}","meta_language":"en-us","attrs_author":"Simply Wall St","attrs_publish_time":1773808329,"attrs_original_publish_time":1773808329,"attrs_is_republished":0,"attrs_nr_words":"2737","attrs_boilerpipe_nr_words":"431","body_ext_links_number":26,"body_int_links_number":639,"meta_nofollow":0,"meta_noarchive":0,"props_was_rendered":1,"src_redirect":"","download_time_msec":2955,"download_ttfb_msec":1971,"download_size":337665}

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Colgate-Palmolive Whitening Launch Tests Premium Growth Story And Valuation

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Colgate-Palmolive (NYSE:CL) has introduced its Optic White Pro Series Toothpaste, featuring dual whitening and ActivShine technologies. The product is designed to address deeper tooth stains at home and is being rolled out nationwide. The company highlights rapid and deep stain removal with no sensitivity, positioning the toothpaste within its premium oral care range. For investors watching NYSE:CL, this launch sits squarely in Colgate-Palmolive’s core oral care business, where brand...

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Find your next quality investment with Simply Wall St's easy and powerful screener, trusted by over 7 million individual investors worldwide. Colgate-Palmolive (NYSE:CL) has introduced its Optic White Pro Series Toothpaste, featuring dual whitening and ActivShine technologies. The product is designed to address deeper tooth stains at home and is being rolled out nationwide. The company highlights rapid and deep stain removal with no sensitivity, positioning the toothpaste within its premium oral care range. For investors watching NYSE:CL, this launch sits squarely in Colgate-Palmolive’s core oral care business, where brand strength and product differentiation are central. Premium at home whitening has become more important as consumers look for visible results outside of professional treatments, and companies are competing heavily on perceived efficacy and comfort. The Optic White Pro Series Toothpaste adds another option at the higher end of Colgate’s portfolio, aimed at consumers dealing with more persistent stains. How shoppers respond, and whether retailers give the product strong shelf space, will be key signals for assessing its effect on Colgate-Palmolive’s category position over time. Stay updated on the most important news stories for Colgate-Palmolive by adding it to your watchlist or portfolio . Alternatively, explore our Community to discover new perspectives on Colgate-Palmolive. NYSE:CL Earnings & Revenue Growth as at Mar 2026 3 things going right for Colgate-Palmolive that this headline doesn't cover. ⚖️ Price vs Analyst Target : At US$89.94 versus a US$97.21 analyst target, Colgate-Palmolive trades about 7% below consensus. ✅ Simply Wall St Valuation : Shares are described as trading roughly 28.3% below an estimated fair value. ❌ Recent Momentum : The 30 day return of about 7% decline shows recent negative price momentum. To assess whether it is the right time to buy, sell or hold Colgate-Palmolive, you can review Simply Wall St's company report for the latest analysis of Colgate-Palmolive's Fair Value . 📊 The Optic White Pro Series launch reinforces Colgate-Palmolive's focus on premium oral care, where brand and perceived whitening effectiveness matter most. 📊 Watch shelf placement, marketing support and any commentary on premium oral care performance in future updates as indicators of traction for this product. ⚠️ With a P/E of 33.8 versus an industry average of 19.1 and a high level of debt flagged as a risk, investors may want to stay alert to balance sheet and valuation pressures if sentiment weakens. For the full picture including more risks and rewards, check out the complete Colgate-Palmolive analysis . Alternatively, you can check out the community page for Colgate-Palmolive to see how other investors believe this latest news will impact the company's narrative.

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[![Simply Wall St.](https://s.yimg.com/ny/api/res/1.2/NUA2o3431PKjKDe430Ho5A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwODtoPTQ4/https://s.yimg.com/os/creatr-uploaded-images/2021-03/7d6207c0-7d34-11eb-bbee-858baefb8682)](https://simplywall.st/ "Simply Wall St.") # Colgate-Palmolive Whitening Launch Tests Premium Growth Story And Valuation Simply Wall St Tue, March 17, 2026 at 9:32 PM PDT 2 min read In this article: [Find your next quality investment](https://simplywall.st/features/stock-screener?utm_medium=finance_user&utm_campaign=screener_head_cta&utm_source=yahoo&blueprint=4484154) with Simply Wall St's easy and powerful screener, trusted by over 7 million individual investors worldwide. - Colgate-Palmolive (NYSE:CL) has introduced its Optic White Pro Series Toothpaste, featuring dual whitening and ActivShine technologies. - The product is designed to address deeper tooth stains at home and is being rolled out nationwide. - The company highlights rapid and deep stain removal with no sensitivity, positioning the toothpaste within its premium oral care range. For investors watching NYSE:CL, this launch sits squarely in Colgate-Palmolive’s core oral care business, where brand strength and product differentiation are central. Premium at home whitening has become more important as consumers look for visible results outside of professional treatments, and companies are competing heavily on perceived efficacy and comfort. The Optic White Pro Series Toothpaste adds another option at the higher end of Colgate’s portfolio, aimed at consumers dealing with more persistent stains. How shoppers respond, and whether retailers give the product strong shelf space, will be key signals for assessing its effect on Colgate-Palmolive’s category position over time. Stay updated on the most important news stories for [Colgate-Palmolive](https://www.simplywall.st//company/id/882407e9-def3-41c4-aa3f-68d09426e47f/valuation?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo) by adding it to your [watchlist](https://simplywall.st/features/stock-watchlist?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo&blueprint=4484154) or [portfolio](https://simplywall.st/features/portfolio?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo&blueprint=4484154). Alternatively, explore our [Community](https://simplywall.st/stock/NYSE/CL?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo&blueprint=4484154) to discover new perspectives on Colgate-Palmolive. [![NYSE:CL Earnings \& Revenue Growth as at Mar 2026](https://s.yimg.com/ny/api/res/1.2/VX9DOg_vl4vr1d8ebK36gg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYxMw--/https://media.zenfs.com/en/simply_wall_st__316/51676b844e313a3a7e31eb6488a58ee1)](https://www.simplywall.st/company/id/882407e9-def3-41c4-aa3f-68d09426e47f?utm_medium=finance_user&utm_campaign=infographic&utm_source=yahoo) NYSE:CL Earnings & Revenue Growth as at Mar 2026 [3 things going right for Colgate-Palmolive that this headline doesn't cover.](https://www.simplywall.st/company/id/882407e9-def3-41c4-aa3f-68d09426e47f?utm_medium=finance_user&utm_campaign=cta_news_hidden_strengths&utm_source=yahoo) ### Quick Assessment - **⚖️ Price vs Analyst Target**: At US\$89.94 versus a US\$97.21 analyst target, Colgate-Palmolive trades about 7% below consensus. - **✅ Simply Wall St Valuation**: Shares are described as trading roughly 28.3% below an estimated fair value. - **❌ Recent Momentum**: The 30 day return of about 7% decline shows recent negative price momentum. To assess whether it is the right time to buy, sell or hold Colgate-Palmolive, you can review Simply Wall St's [company report for the latest analysis of Colgate-Palmolive's Fair Value](https://finance.yahoo.com/quote/CL). ### Key Considerations - 📊 The Optic White Pro Series launch reinforces Colgate-Palmolive's focus on premium oral care, where brand and perceived whitening effectiveness matter most. - 📊 Watch shelf placement, marketing support and any commentary on premium oral care performance in future updates as indicators of traction for this product. - ⚠️ With a P/E of 33.8 versus an industry average of 19.1 and a high level of debt flagged as a risk, investors may want to stay alert to balance sheet and valuation pressures if sentiment weakens. ### Dig Deeper For the full picture including more risks and rewards, check out the [complete Colgate-Palmolive analysis](https://finance.yahoo.com/quote/CL). Alternatively, you can check out the [community page for Colgate-Palmolive](https://www.simplywall.st/stock/NYSE/CL) to see how other investors believe this latest news will impact the company's narrative. Story Continues *This article by Simply Wall St is general in nature. **We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.** It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.* *Companies discussed in this article include [CL](https://finance.yahoo.com/quote/CL).* **Have feedback on this article? Concerned about the content? [Get in touch](https://investor-research.typeform.com/to/wvg6MFri#feedback_token=NDQ4NDE1NDo1OTg1MWJmMzdhZGY3ZWNj&company=NYSE:CL&blueprintid=4484154) with us directly.** *Alternatively, email [editorial-team@simplywallst.com](mailto:editorial-team@simplywallst.com?subject=Re%3A%20Your%20article%20on%20NYSE%3ACL%20$yahoo$%20from%2018th%20March%202026)* View Comments [Terms](https://guce.yahoo.com/terms?locale=en-US) and [Privacy Policy](https://guce.yahoo.com/privacy-policy?locale=en-US) [Privacy Dashboard](https://guce.yahoo.com/privacy-dashboard?locale=en-US) [More Info](https://finance.yahoo.com/more-info) ## Recommended Stories - [![I'm 65 With \$830,000 in a 401(k) and Taking Social Security. 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Readable Markdown

[Find your next quality investment](https://simplywall.st/features/stock-screener?utm_medium=finance_user&utm_campaign=screener_head_cta&utm_source=yahoo&blueprint=4484154) with Simply Wall St's easy and powerful screener, trusted by over 7 million individual investors worldwide. - Colgate-Palmolive (NYSE:CL) has introduced its Optic White Pro Series Toothpaste, featuring dual whitening and ActivShine technologies. - The product is designed to address deeper tooth stains at home and is being rolled out nationwide. - The company highlights rapid and deep stain removal with no sensitivity, positioning the toothpaste within its premium oral care range. For investors watching NYSE:CL, this launch sits squarely in Colgate-Palmolive’s core oral care business, where brand strength and product differentiation are central. Premium at home whitening has become more important as consumers look for visible results outside of professional treatments, and companies are competing heavily on perceived efficacy and comfort. The Optic White Pro Series Toothpaste adds another option at the higher end of Colgate’s portfolio, aimed at consumers dealing with more persistent stains. How shoppers respond, and whether retailers give the product strong shelf space, will be key signals for assessing its effect on Colgate-Palmolive’s category position over time. Stay updated on the most important news stories for [Colgate-Palmolive](https://www.simplywall.st//company/id/882407e9-def3-41c4-aa3f-68d09426e47f/valuation?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo) by adding it to your [watchlist](https://simplywall.st/features/stock-watchlist?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo&blueprint=4484154) or [portfolio](https://simplywall.st/features/portfolio?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo&blueprint=4484154). Alternatively, explore our [Community](https://simplywall.st/stock/NYSE/CL?utm_medium=finance_user&utm_campaign=news_stay_updated_cta&utm_source=yahoo&blueprint=4484154) to discover new perspectives on Colgate-Palmolive. [![NYSE:CL Earnings \& Revenue Growth as at Mar 2026](https://s.yimg.com/ny/api/res/1.2/VX9DOg_vl4vr1d8ebK36gg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYxMw--/https://media.zenfs.com/en/simply_wall_st__316/51676b844e313a3a7e31eb6488a58ee1)](https://www.simplywall.st/company/id/882407e9-def3-41c4-aa3f-68d09426e47f?utm_medium=finance_user&utm_campaign=infographic&utm_source=yahoo) NYSE:CL Earnings & Revenue Growth as at Mar 2026 [3 things going right for Colgate-Palmolive that this headline doesn't cover.](https://www.simplywall.st/company/id/882407e9-def3-41c4-aa3f-68d09426e47f?utm_medium=finance_user&utm_campaign=cta_news_hidden_strengths&utm_source=yahoo) - **⚖️ Price vs Analyst Target**: At US\$89.94 versus a US\$97.21 analyst target, Colgate-Palmolive trades about 7% below consensus. - **✅ Simply Wall St Valuation**: Shares are described as trading roughly 28.3% below an estimated fair value. - **❌ Recent Momentum**: The 30 day return of about 7% decline shows recent negative price momentum. To assess whether it is the right time to buy, sell or hold Colgate-Palmolive, you can review Simply Wall St's [company report for the latest analysis of Colgate-Palmolive's Fair Value](https://finance.yahoo.com/quote/CL). - 📊 The Optic White Pro Series launch reinforces Colgate-Palmolive's focus on premium oral care, where brand and perceived whitening effectiveness matter most. - 📊 Watch shelf placement, marketing support and any commentary on premium oral care performance in future updates as indicators of traction for this product. - ⚠️ With a P/E of 33.8 versus an industry average of 19.1 and a high level of debt flagged as a risk, investors may want to stay alert to balance sheet and valuation pressures if sentiment weakens. For the full picture including more risks and rewards, check out the [complete Colgate-Palmolive analysis](https://finance.yahoo.com/quote/CL). 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