🕷️ Crawler Inspector

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Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 15 (from laksa027)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa015.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://explodingtopics.com/blog/mangools-vs-ahrefs\')), getAhrefsUnparsedNoserviceFromURL(\'https://explodingtopics.com/blog/mangools-vs-ahrefs\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs","crawl_time":1775828003,"first_indexed_time":1752790728,"http_code":200,"src_unparsed":"com,explodingtopics!\/blog\/mangools-vs-ahrefs s443","src_root_hash":"15011948462211190415","history_drop_reason":null,"meta_title":"Mangools vs. Ahrefs: Which is the Better SEO Tool?","meta_descriptions":["We compare Mangools vs Ahrefs on key reports, pricing, reviews, and more."],"attrs_boilerpipe_text":"When you’re comparing SEO tools, it’s never easy to decide which one’s going to be the best for your needs—especially when they have a lot of feature overlap.\nMangools and Ahrefs are two tools that happen to have quite a few overlapping capabilities and tools. They’ll both help you research keywords, analyze search engine results pages (SERPs), track your backlinks, and more. They also both have pretty good reviews.\nThe main difference between Mangools and Ahrefs is the price. Ahrefs is\nsignificantly\nmore expensive than Mangools.\nIt does have more tools and capabilities than Mangools, but is the price worth it?\nI’ll take a deep dive into both of them to help you decide which one works better for you, your website, and your team.\nFeature\nMangools\nAhrefs\nPrimary Focus\nSimpler SEO tools for small businesses and beginners\nComprehensive SEO platform for professionals and agencies\nBest For\nSolopreneurs, bloggers, small teams with limited budgets\nSEO specialists, agencies, marketing teams\nKeyword Research\nEasy-to-use KWFinder tool with suggestions and difficulty scoring\nPowerful Keyword Explorer with extensive data and related\/parent term insights\nSERP Analysis\nSERPChecker tool; lacks AI Overview and rich SERP feature data\nIntegrated SERP data with AI Overview, “People Also Ask,” videos, and more SERP features\nBacklink Analysis\nLinkMiner with Link Strength scores and basic domain metrics\nDeep backlink reports with anchor text, broken links, and referring IPs\nRank Tracking\nSimple dashboard with rankings, keyword flow, winners\/losers\nAdvanced tracker with SERP feature tracking and parent topic analysis\nSite Auditing\nBasic metrics via SiteProfiler\nFull site audits with technical SEO recommendations\nEase of Use\nBeginner-friendly, simple UI\nMore robust with a steeper learning curve\nAPI Access\n✔️\n✔️\nStarting Price\n$29.90\/month (Basic plan, billed annually)\n$29\/month (Starter), $108\/month (Lite plan, billed annually)\nContents:\nMangools And Ahrefs: Meet The Tools\nMangools Vs. Ahrefs For Keyword Research\nSERP Analysis Tools Comparison\nLink Tools Comparison\nMangools and Ahrefs: Meet the tools\nHere’s a quick look at both tools to start with.\nAbout Mangools\nMangools is an all-in-one SEO toolset that includes keyword research, SERP analysis, backlink tracking, and website metrics.\nIts main tools, including KWFinder, SERPChecker, LinkMiner, and SiteProfiler, are designed for ease of use and cater to beginners and small businesses seeking to improve search rankings.\nMangools brands itself as “SEO tools for busy people,” meaning people who don’t have a ton of time to invest in a sprawling and more in-depth toolset.\nAbout Ahrefs\nAhrefs is a comprehensive SEO platform used for keyword research, backlink analysis, content exploration, and website auditing.\nIt features tools like Site Explorer, Keywords Explorer, and Content Explorer, allowing marketers to analyze competitors, monitor rankings, and improve site visibility.\nAlthough Ahrefs is more targeted toward larger businesses, agencies, and those with a bigger budget to spend on SEO and content marketing, they do offer a free, limited “Ahrefs Webmaster Tools” account, as well as a Starter subscription at $29\/month.\nMangools vs. Ahrefs for Keyword Research\nAhrefs is the superior tool for\nkeyword research\ndue to its comprehensive data and more relevant related term suggestions.\nIn Mangools, you’ll enter a keyword into the KWFinder tool to see a list of related keywords, a measure of keyword difficulty (how hard it is to gain search engine visibility for that keyword), search volume with historical trend, and a SERP overview for the keyword.\nI found the tool to be helpful and liked that I could easily toggle the table from related keywords to autocomplete (Google’s suggestions that pop up while you’re typing in the search bar) or questions.\nMy favorite part, though, is the first column in the chart that shows you what types of content are ranking in the top positions for that keyword. So for example, I can see that the keyword “technical SEO analysis” primarily brings up guides and listicles, without\nhaving to search the term myself\n.\nIn Ahrefs, you’ll enter your keyword into the Keywords Explorer tool to see a dashboard with a lot of information about your keyword, including:\nKeyword difficulty\nSearch volume with historical trend\nGlobal search volume, broken down by country\nTerms match list of keywords\nQuestions including your keyword\nAn “Also rank for” list of terms that top-ranking pages also rank for\nAn “Also talk about” list of terms that people also mention when talking about your keyword\nSERP overview, including any AI Overviews or other search features\nThe winner:\nAhrefs wins this one pretty hands down. I got a lot more related terms that made sense out of the keywords it gave me, whereas typing “content marketing” into Mangools returned terms like “buzzsumo,” “youtube promote video,” “video advertising,” and “marketmuse.” I understand why those terms are related, but they’re not necessarily the terms I’m looking for when researching keywords.\nGet More\nSearch Traffic\nUse trending keywords to create content your audience craves.\nSERP Analysis Tools Comparison\nAhrefs takes the lead in SERP analysis because of its inclusion of AI Overviews and\nother SERP features\n.\nAnalyzing SERPs can help you pinpoint search intent, size up competitors, and decide on what content to include in your content.\nIn Mangools, there’s a dedicated tool for SERP analysis called SERPChecker. To use it, just type in a keyword, choose a country, and pick to look at either desktop or mobile results.\nIn the SERP report, you get kind of a neat color-coded chart showing whether there’s a featured snippet, how hard the keyword is to rank for, and how many results show “above the fold” (which means visible without scrolling when the results page loads).\nIn the chart, you’ll find metrics like domain authority, page authority, citation flow, trust flow, Facebook shares, number of backlinks, and more.\nMy favorite part of this report is the bar that pops up at the bottom that allows you to enter your URL (the one you hope to rank for the keyword you’ve searched) to compare your metrics with the rest of the ones on the list.\nThe big con here though is that, at least at the time I’m writing this, Mangools does not show AI Overviews or other search features besides a featured snippet.\nIn Ahrefs, instead of having a dedicated SERP explorer tool, you’ll find a SERP overview at the bottom of the page every time you research a keyword.\nSo, at the bottom of the Keywords Explorer report for “technical SEO,” you get a look at the top results in the SERP:\nFor each of the top ranked pages, Ahrefs shows you word count, domain rating, number of backlinks, how many keywords the page is ranked for, and even the top ranked keyword for that URL.\nPlus, it’ll show you:\nWhether or not there’s an AI Overview\nThe top three pages showing in the AI Overview\nWhere the “People also ask” section is\nWhat the top “People also ask” questions are\nWhen a result has sitelinks, what those links are\nWhich results are video results\nThe winner:\nAgain, I’ve gotta go with Ahrefs here. Mangools has some great features, but not having AI Overviews in their SERP report yet isn’t something I can overlook.\nLink Tools Comparison\nWhen analyzing your backlinks and your competitors’ backlinks, you want an accurate tool that helps you find new opportunities. So, how do Ahrefs and Mangools measure up?\nIn Mangools, you’ll use the Backlink Checker tool to look at your competitors’ backlinks. Enter a domain to see all its backlinks, or a page URL to see just that page’s.\nThe tool provides citation and trust flow scores, along with total number of referring domains, total number of active backlinks, and various metrics for each backlink. I especially like the Link Strength score (and how it’s color-coded) so that you can easily see \nbacklinks that would be the best to try to get for your own site\n.\nYou could also use the Backlink Checker to take a look at your own backlink profile. Keep an eye on the sites that link to you and make sure they’re not spammy or malicious.\nIn Ahrefs, you’ll use the Site Explorer tool to analyze backlinks. Type in a domain or full page URL, then click on “Backlinks” on the left side:\nNow, in the Backlinks report, you’ll see metrics for each backlink like the referring page, domain and URL rating, domain traffic, referring domains, page traffic, anchor and target URL, and more:\nYou can also toggle over to the “Referring domains” report for more of a bird’s-eye overview of a site’s referring domains:\nOther reports in the “Backlink profile” section include Broken backlinks, Anchors, Linking authors, and Referring IPs. Some of those, though, are only available in certain plans.\nThe winner:\nI could really go either way with this one. If you need the most expansive, technical, pro-level backlink review, then you’ll want Ahrefs. If you just want to get a feel for a site’s backlinks and find some opportunities for your own site, Mangools is more than sufficient.\nWant to\nBeat Your Competition\n?\nFind out who’s linking to them and build a better backlink strategy.\nMangools vs Ahrefs for Rank Tracking\nKeyword rankings are an important measure of your organic visibility. In fact, according to\nSearch Engine Journal\n, keyword ranking was the top performance metric favored to track SEO success in 2024. Just one year earlier, it was the third top metric.\nSo, how do the Mangools and Ahrefs\nrank tracking\ntools stack up?\nIn Mangools, the keyword tracking dashboard includes the list of keyword rankings on the left side. It also shows each keyword’s average rank, best rank, search volume, and estimated visits.\nOn the other side of the screen, there are more helpful graphs and reports:\nPerformance and visibility index\nTop winners and top losers\nEstimated visits\nKeyword position flow\nKeyword position distribution\nWhen I set up my keyword tracking list, I liked that Mangools asked if I’d like to import a list from the Keyword Research tool to save some time.\nIn Ahrefs, the Rank Tracker tool gives you a lot of data about your tracked keywords. Not only can you track your keyword rankings from week to week, but you can also see estimated traffic, position distribution, page rankings, the parent topic of your keywords, and even your rankings within all the SERP features.\nMy favorite part of the Ahrefs Rank Tracker is how it’ll also track your rankings in SERP features. So, you can see just at a quick glance how your rankings in AI Overviews are doing, for example.\nThe winner:\nIf I have to pick a winner, it’s Ahrefs. Being able to see where you rank in SERP features is essential for me, and the Mangools report doesn’t have that yet.\nPricing & Reviews\nThere’s a pretty big difference in pricing between Mangools and Ahrefs in terms of available features and limits in each plan.\nWhen paid annually, you can get Mangools Basic for $29.90 per month, Premium for $44.90 per month, and Agency for $89.90 per month.\nIn the basic plan, you get 100 keyword lookups per 24 hour period, 200 keyword suggestions per search, and 100 SERP lookups per 24 hours.\nWhen people do choose to use Mangools, they tend to be happy about it. It has a 4.7+ rating across the top three rating sites:\nAhrefs, on the other hand, does offer a very limited free version called\nAhrefs Webmaster Tools\n. There’s also a Starter plan for $29 per month, but it’s limited to the Site Explorer, Keywords Explorer, and Site Audit tools. It’s also limited to 100 credits per month for running searches and audits.\nFor more access, paid annually, you can get Ahrefs Lite for $108 per month, Standard for $208 per month, Advanced for $374 per month, or Agency for $1,499 per month.\nAhrefs also has good ratings, except for on Trustpilot where some reviewers weren’t thrilled with a price increase a few years ago, hit credit limits too often, or are concerned about data accuracy:\nFAQ\nCan I switch from Mangools to Ahrefs later without losing my data?\nYes, but you’ll need to manually export data from Mangools and import it into Ahrefs, as there’s no direct migration tool.\nWhich tool is better suited for a small agency managing multiple client websites?\nAhrefs provides more advanced features and scalability for agencies, especially with their Advanced and Agency plans. However, if your budget is tight, Mangools Agency plan at $89.90\/month offers decent multi-site support.\nIs there a free trial available for either tool?\nMangools offers a 10-day free trial with limited features. Ahrefs does not offer a traditional free trial, but\nAhrefs Webmaster Tools\nprovides ongoing limited access for free to verified websites.\nWhich tool provides better customer support?\nBoth offer solid customer support, but Mangools has a reputation for faster and more personable service, especially for smaller teams.\nMangools vs Ahrefs: My Recommendation\nIn terms of how much data and reporting capabilities you get, Ahrefs is superior to Mangools. However, it can definitely be cost prohibitive for some businesses, so I understand why you might be looking at Mangools as an alternative.\nI think Mangools is a great SEO tool that gives you many more credits per month than Ahrefs, and provides much of the most important data. If they could build SERP feature (like AI Overviews and People also ask) visibility into their reports, though, that would even out the playing field more.\nWant an SEO tool with as much power and depth as Ahrefs, but don’t want to worry so much about using up your credits?\nCheck out\nSemrush\n. It combines powerful keyword research, detailed backlink insights, and competitor analysis—all in one easy-to-use platform. Plus, Semrush includes content optimization, social media tracking, and PPC tools that neither Ahrefs nor Mangools offer.\nStart your Semrush journey today with their\nrisk-free trial\nand see why over 2,225 users have given it a 4.7\/5 rating on Capterra.\nStill not sure which SEO tool is right for you? Check out the\nTop 19 SEO Tools We Use to Drive 65% of Site Traffic\n.\nExploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. 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Plus, expert insight and analysis.\n\nTable of contents\n\nBack to top\n\n- [Mangools And Ahrefs: Meet The Tools](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#mangools-and-ahrefs-meet-the-tools)\n- [Mangools Vs. Ahrefs For Keyword Research](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#mangools-vs-ahrefs-for-keyword-research)\n- [SERP Analysis Tools Comparison](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#serp-analysis-tools-comparison)\n- [Link Tools Comparison](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#link-tools-comparison)\n- [Mangools Vs Ahrefs For Rank Tracking](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#mangools-vs-ahrefs-for-rank-tracking)\n- [Pricing & Reviews](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#pricing-and-reviews)\n- [FAQ](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#faq)\n- [Mangools Vs Ahrefs: My Recommendation](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#mangools-vs-ahrefs-my-recommendation)\n\nBlog \\> Mangools vs. Ahrefs: Which is the Better SEO Tool?\n\n# Mangools vs. Ahrefs: Which is the Better SEO Tool?\n![author photo](https:\/\/cdn.buttercms.com\/resize=width:80,height:80\/output=f:webp\/GYZYCKikRmeIz8F6odMV)\n\nby Jolissa Skow  \nLast Updated: August 28, 2025\n\n#### Stop Guessing, Start Growing 🚀\nUse real-time topic data to create content that resonates and brings results.\n\nContents:\n\n- [Mangools and Ahrefs: Meet the tools](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#mangools-and-ahrefs-meet-the-tools)\n- [Mangools vs. Ahrefs for Keyword Research](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#mangools-vs-ahrefs-for-keyword-research)\n- [SERP Analysis Tools Comparison](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#serp-analysis-tools-comparison)\n- [Link Tools Comparison](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#link-tools-comparison)\n- [Mangools vs Ahrefs for Rank Tracking](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#mangools-vs-ahrefs-for-rank-tracking)\n- [Pricing & Reviews](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#pricing-and-reviews)\n- [FAQ](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#faq)\n- [Mangools vs Ahrefs: My Recommendation](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#mangools-vs-ahrefs-my-recommendation)\n\nShare:\n\nWhen you’re comparing SEO tools, it’s never easy to decide which one’s going to be the best for your needs—especially when they have a lot of feature overlap.\n\nMangools and Ahrefs are two tools that happen to have quite a few overlapping capabilities and tools. They’ll both help you research keywords, analyze search engine results pages (SERPs), track your backlinks, and more. They also both have pretty good reviews.\n\n**The main difference between Mangools and Ahrefs is the price. Ahrefs is *significantly* more expensive than Mangools.** It does have more tools and capabilities than Mangools, but is the price worth it?\n\nI’ll take a deep dive into both of them to help you decide which one works better for you, your website, and your team.\n\n|   |   |   |\n|---|---|---|\n| **Feature** | **Mangools** | **Ahrefs** |\n| **Primary Focus** | Simpler SEO tools for small businesses and beginners | Comprehensive SEO platform for professionals and agencies |\n| **Best For** | Solopreneurs, bloggers, small teams with limited budgets | SEO specialists, agencies, marketing teams |\n| **Keyword Research** | Easy-to-use KWFinder tool with suggestions and difficulty scoring | Powerful Keyword Explorer with extensive data and related\/parent term insights |\n| **SERP Analysis** | SERPChecker tool; lacks AI Overview and rich SERP feature data | Integrated SERP data with AI Overview, “People Also Ask,” videos, and more SERP features |\n| **Backlink Analysis** | LinkMiner with Link Strength scores and basic domain metrics | Deep backlink reports with anchor text, broken links, and referring IPs |\n| **Rank Tracking** | Simple dashboard with rankings, keyword flow, winners\/losers | Advanced tracker with SERP feature tracking and parent topic analysis |\n| **Site Auditing** | Basic metrics via SiteProfiler | Full site audits with technical SEO recommendations |\n| **Ease of Use** | Beginner-friendly, simple UI | More robust with a steeper learning curve |\n| **API Access** | ✔️ | ✔️ |\n| **Starting Price** | \\$29.90\/month (Basic plan, billed annually) | \\$29\/month (Starter), \\$108\/month (Lite plan, billed annually) |\n\nContents:\n\n- [Mangools And Ahrefs: Meet The Tools](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#mangools-and-ahrefs-meet-the-tools)\n- [Mangools Vs. Ahrefs For Keyword Research](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#mangools-vs-ahrefs-for-keyword-research)\n- [SERP Analysis Tools Comparison](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#serp-analysis-tools-comparison)\n- [Link Tools Comparison](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#link-tools-comparison)\n\n...more\n### Mangools and Ahrefs: Meet the tools\nHere’s a quick look at both tools to start with.\n\n**About Mangools**\n\nMangools is an all-in-one SEO toolset that includes keyword research, SERP analysis, backlink tracking, and website metrics.\n\n![Mangools home page](https:\/\/cdn.buttercms.com\/output=f:webp\/ZKQrrUWbT7iDVrebVcK7)\n\nIts main tools, including KWFinder, SERPChecker, LinkMiner, and SiteProfiler, are designed for ease of use and cater to beginners and small businesses seeking to improve search rankings.\n\nMangools brands itself as “SEO tools for busy people,” meaning people who don’t have a ton of time to invest in a sprawling and more in-depth toolset.\n\n**About Ahrefs**\n\nAhrefs is a comprehensive SEO platform used for keyword research, backlink analysis, content exploration, and website auditing.\n\n![Ahrefs home page](https:\/\/cdn.buttercms.com\/output=f:webp\/BOITwF7ITi9gu6ouRJKm)\n\nIt features tools like Site Explorer, Keywords Explorer, and Content Explorer, allowing marketers to analyze competitors, monitor rankings, and improve site visibility.\n\nAlthough Ahrefs is more targeted toward larger businesses, agencies, and those with a bigger budget to spend on SEO and content marketing, they do offer a free, limited “Ahrefs Webmaster Tools” account, as well as a Starter subscription at \\$29\/month.\n\n### Mangools vs. Ahrefs for Keyword Research\n**Ahrefs is the superior tool for [keyword research](https:\/\/explodingtopics.com\/tools\/keyword-research) due to its comprehensive data and more relevant related term suggestions.**\n\nIn Mangools, you’ll enter a keyword into the KWFinder tool to see a list of related keywords, a measure of keyword difficulty (how hard it is to gain search engine visibility for that keyword), search volume with historical trend, and a SERP overview for the keyword.\n\nI found the tool to be helpful and liked that I could easily toggle the table from related keywords to autocomplete (Google’s suggestions that pop up while you’re typing in the search bar) or questions.\n\nMy favorite part, though, is the first column in the chart that shows you what types of content are ranking in the top positions for that keyword. So for example, I can see that the keyword “technical SEO analysis” primarily brings up guides and listicles, without [having to search the term myself](https:\/\/explodingtopics.com\/blog\/how-to-choose-keywords-for-seo).\n\n![Mangools Keyword Research report on the keyword \"technical seo\"](https:\/\/cdn.buttercms.com\/output=f:webp\/qWA3fnuuQPKMCpT3vaPW)\n\nIn Ahrefs, you’ll enter your keyword into the Keywords Explorer tool to see a dashboard with a lot of information about your keyword, including:\n\n- Keyword difficulty\n- Search volume with historical trend\n- Global search volume, broken down by country\n- Terms match list of keywords\n- Questions including your keyword\n- An “Also rank for” list of terms that top-ranking pages also rank for\n- An “Also talk about” list of terms that people also mention when talking about your keyword\n- SERP overview, including any AI Overviews or other search features\n\n![Ahrefs Keyword Explorer tool with the keyword \"content strategy\" entered](https:\/\/cdn.buttercms.com\/output=f:webp\/dMh6PNarQ7aklIXWg4Dx)\n\n**The winner:** Ahrefs wins this one pretty hands down. I got a lot more related terms that made sense out of the keywords it gave me, whereas typing “content marketing” into Mangools returned terms like “buzzsumo,” “youtube promote video,” “video advertising,” and “marketmuse.” I understand why those terms are related, but they’re not necessarily the terms I’m looking for when researching keywords.\n\n### Get More Search Traffic\nUse trending keywords to create content your audience craves.\n\n![Exploding Topics Logo](https:\/\/explodingtopics.com\/static\/images\/exploding-topics.svg)\n### SERP Analysis Tools Comparison\n**Ahrefs takes the lead in SERP analysis because of its inclusion of AI Overviews and [other SERP features](https:\/\/explodingtopics.com\/blog\/serp-features).**\n\nAnalyzing SERPs can help you pinpoint search intent, size up competitors, and decide on what content to include in your content.\n\nIn Mangools, there’s a dedicated tool for SERP analysis called SERPChecker. To use it, just type in a keyword, choose a country, and pick to look at either desktop or mobile results.\n\n![Mangools SERPChecker report with the term \"technical seo\" entered](https:\/\/cdn.buttercms.com\/output=f:webp\/AO0ji2qsTMO7SFn6vwIc)\n\nIn the SERP report, you get kind of a neat color-coded chart showing whether there’s a featured snippet, how hard the keyword is to rank for, and how many results show “above the fold” (which means visible without scrolling when the results page loads).\n\nIn the chart, you’ll find metrics like domain authority, page authority, citation flow, trust flow, Facebook shares, number of backlinks, and more.\n\nMy favorite part of this report is the bar that pops up at the bottom that allows you to enter your URL (the one you hope to rank for the keyword you’ve searched) to compare your metrics with the rest of the ones on the list.\n\nThe big con here though is that, at least at the time I’m writing this, Mangools does not show AI Overviews or other search features besides a featured snippet.\n\nIn Ahrefs, instead of having a dedicated SERP explorer tool, you’ll find a SERP overview at the bottom of the page every time you research a keyword.\n\nSo, at the bottom of the Keywords Explorer report for “technical SEO,” you get a look at the top results in the SERP:\n\n![Ahrefs keyword research tool results page for \"technical seo\" - SERP overview report](https:\/\/cdn.buttercms.com\/output=f:webp\/xBFSZ0MZQ4OvrUa6vs1f)\n\nFor each of the top ranked pages, Ahrefs shows you word count, domain rating, number of backlinks, how many keywords the page is ranked for, and even the top ranked keyword for that URL.\n\nPlus, it’ll show you:\n\n- Whether or not there’s an AI Overview\n- The top three pages showing in the AI Overview\n- Where the “People also ask” section is\n- What the top “People also ask” questions are\n- When a result has sitelinks, what those links are\n- Which results are video results\n\n**The winner:** Again, I’ve gotta go with Ahrefs here. Mangools has some great features, but not having AI Overviews in their SERP report yet isn’t something I can overlook.\n\n### Link Tools Comparison\nWhen analyzing your backlinks and your competitors’ backlinks, you want an accurate tool that helps you find new opportunities. So, how do Ahrefs and Mangools measure up?\n\nIn Mangools, you’ll use the Backlink Checker tool to look at your competitors’ backlinks. Enter a domain to see all its backlinks, or a page URL to see just that page’s.\n\n![Mangools Backlink Checker report with ahrefs.com entered](https:\/\/cdn.buttercms.com\/output=f:webp\/CP04rf1lTjaT2jvSUE3a)\n\nThe tool provides citation and trust flow scores, along with total number of referring domains, total number of active backlinks, and various metrics for each backlink. I especially like the Link Strength score (and how it’s color-coded) so that you can easily see [backlinks that would be the best to try to get for your own site](https:\/\/explodingtopics.com\/blog\/how-to-get-backlinks).\n\nYou could also use the Backlink Checker to take a look at your own backlink profile. Keep an eye on the sites that link to you and make sure they’re not spammy or malicious.\n\nIn Ahrefs, you’ll use the Site Explorer tool to analyze backlinks. Type in a domain or full page URL, then click on “Backlinks” on the left side:\n\n![Ahrefs Site Explorer tool - click on \"backlinks\" on the left-hand side](https:\/\/cdn.buttercms.com\/output=f:webp\/1C1Q1NcSHKHiWQTYpR8G)\n\nNow, in the Backlinks report, you’ll see metrics for each backlink like the referring page, domain and URL rating, domain traffic, referring domains, page traffic, anchor and target URL, and more:\n\n![Ahrefs Backlinks report for ahrefs.com](https:\/\/cdn.buttercms.com\/output=f:webp\/Ya5mSJgKTU2ewlcLay8d)\n\nYou can also toggle over to the “Referring domains” report for more of a bird’s-eye overview of a site’s referring domains:\n\n![Ahrefs Referring domains report for ahrefs.com](https:\/\/cdn.buttercms.com\/output=f:webp\/9l9ueTfqSGup1f3VdQ9T)\n\nOther reports in the “Backlink profile” section include Broken backlinks, Anchors, Linking authors, and Referring IPs. Some of those, though, are only available in certain plans.\n\n**The winner:** I could really go either way with this one. If you need the most expansive, technical, pro-level backlink review, then you’ll want Ahrefs. If you just want to get a feel for a site’s backlinks and find some opportunities for your own site, Mangools is more than sufficient.\n\n### Want to Beat Your Competition?\nFind out who’s linking to them and build a better backlink strategy.\n\n![Exploding Topics Logo](https:\/\/explodingtopics.com\/static\/images\/exploding-topics.svg)\n### Mangools vs Ahrefs for Rank Tracking\nKeyword rankings are an important measure of your organic visibility. In fact, according to [Search Engine Journal](https:\/\/www.searchenginejournal.com\/state-of-seo\/), keyword ranking was the top performance metric favored to track SEO success in 2024. Just one year earlier, it was the third top metric.\n\nSo, how do the Mangools and Ahrefs [rank tracking](https:\/\/explodingtopics.com\/tools\/website-rank-tracker) tools stack up?\n\nIn Mangools, the keyword tracking dashboard includes the list of keyword rankings on the left side. It also shows each keyword’s average rank, best rank, search volume, and estimated visits.\n\nOn the other side of the screen, there are more helpful graphs and reports:\n\n- Performance and visibility index\n- Top winners and top losers\n- Estimated visits\n- Keyword position flow\n- Keyword position distribution\n\n![Mangools keyword tracking dashboard](https:\/\/cdn.buttercms.com\/output=f:webp\/hPbLIoc1R1ygqqB2JQG5)\n\nWhen I set up my keyword tracking list, I liked that Mangools asked if I’d like to import a list from the Keyword Research tool to save some time.\n\nIn Ahrefs, the Rank Tracker tool gives you a lot of data about your tracked keywords. Not only can you track your keyword rankings from week to week, but you can also see estimated traffic, position distribution, page rankings, the parent topic of your keywords, and even your rankings within all the SERP features.\n\n![Ahrefs Rank Tracking report: Keyword metrics](https:\/\/cdn.buttercms.com\/output=f:webp\/QbRNPgDSNSMUGPjqFAuA)\n\nMy favorite part of the Ahrefs Rank Tracker is how it’ll also track your rankings in SERP features. So, you can see just at a quick glance how your rankings in AI Overviews are doing, for example.\n\n![Ahrefs keyword explorer report - SERP features filter](https:\/\/cdn.buttercms.com\/output=f:webp\/JDcPr9IrTtmSj6r70lhC)\n\n**The winner:** If I have to pick a winner, it’s Ahrefs. Being able to see where you rank in SERP features is essential for me, and the Mangools report doesn’t have that yet.\n\n### Pricing & Reviews\nThere’s a pretty big difference in pricing between Mangools and Ahrefs in terms of available features and limits in each plan.\n\nWhen paid annually, you can get Mangools Basic for \\$29.90 per month, Premium for \\$44.90 per month, and Agency for \\$89.90 per month.\n\nIn the basic plan, you get 100 keyword lookups per 24 hour period, 200 keyword suggestions per search, and 100 SERP lookups per 24 hours.\n\nWhen people do choose to use Mangools, they tend to be happy about it. It has a 4.7+ rating across the top three rating sites:\n\n![Mangools ratings: 4.7 on G2, 4.9 on Trustpilot, 4.8 on Capterra](https:\/\/cdn.buttercms.com\/output=f:webp\/MtcbLUcMTY6yEUeHaaG5)\n\nAhrefs, on the other hand, does offer a very limited free version called [Ahrefs Webmaster Tools](https:\/\/ahrefs.com\/webmaster-tools). There’s also a Starter plan for \\$29 per month, but it’s limited to the Site Explorer, Keywords Explorer, and Site Audit tools. It’s also limited to 100 credits per month for running searches and audits.\n\nFor more access, paid annually, you can get Ahrefs Lite for \\$108 per month, Standard for \\$208 per month, Advanced for \\$374 per month, or Agency for \\$1,499 per month.\n\nAhrefs also has good ratings, except for on Trustpilot where some reviewers weren’t thrilled with a price increase a few years ago, hit credit limits too often, or are concerned about data accuracy:\n\n![Ahrefs ratings: 4.5 on G2, 2.0 on Trustpilot, 4.7 on Capterra](https:\/\/cdn.buttercms.com\/output=f:webp\/jxdYMFHRCOn86lmEu2mf)\n\n### FAQ\n**Can I switch from Mangools to Ahrefs later without losing my data?**\n\nYes, but you’ll need to manually export data from Mangools and import it into Ahrefs, as there’s no direct migration tool.\n\n**Which tool is better suited for a small agency managing multiple client websites?**\n\nAhrefs provides more advanced features and scalability for agencies, especially with their Advanced and Agency plans. However, if your budget is tight, Mangools Agency plan at \\$89.90\/month offers decent multi-site support.\n\n**Is there a free trial available for either tool?**\n\nMangools offers a 10-day free trial with limited features. Ahrefs does not offer a traditional free trial, but [Ahrefs Webmaster Tools](https:\/\/ahrefs.com\/webmaster-tools) provides ongoing limited access for free to verified websites.\n\n**Which tool provides better customer support?**\n\nBoth offer solid customer support, but Mangools has a reputation for faster and more personable service, especially for smaller teams.\n### Mangools vs Ahrefs: My Recommendation\nIn terms of how much data and reporting capabilities you get, Ahrefs is superior to Mangools. However, it can definitely be cost prohibitive for some businesses, so I understand why you might be looking at Mangools as an alternative.\n\nI think Mangools is a great SEO tool that gives you many more credits per month than Ahrefs, and provides much of the most important data. If they could build SERP feature (like AI Overviews and People also ask) visibility into their reports, though, that would even out the playing field more.\n\nWant an SEO tool with as much power and depth as Ahrefs, but don’t want to worry so much about using up your credits?\n\nCheck out [Semrush](https:\/\/www.semrush.com\/). It combines powerful keyword research, detailed backlink insights, and competitor analysis—all in one easy-to-use platform. Plus, Semrush includes content optimization, social media tracking, and PPC tools that neither Ahrefs nor Mangools offer.\n\nStart your Semrush journey today with their [risk-free trial](https:\/\/semrush.com\/signup\/) and see why over 2,225 users have given it a 4.7\/5 rating on Capterra.\n\nStill not sure which SEO tool is right for you? Check out the [Top 19 SEO Tools We Use to Drive 65% of Site Traffic](https:\/\/explodingtopics.com\/blog\/seo-tools).\n\n#### Stop Guessing, Start Growing 🚀\nUse real-time topic data to create content that resonates and brings results.\n\nFind Thousands of Trending Topics With Our Platform\n\n[Try Exploding Topics Pro](https:\/\/www.semrush.com\/lp\/exploding-topics-pricing\/en\/)\n\n![newsletter banner](https:\/\/explodingtopics.sfo2.digitaloceanspaces.com\/trends-database-blog-cta.png)\n\nExploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. 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Launch](https:\/\/explodingtopics.com\/blog\/tiktok-trends-case-study)\n***\n© 2026 [Exploding Topics is a Trademark of Semrush Inc](https:\/\/explodingtopics.com\/)\n\n- [Privacy Policy](https:\/\/explodingtopics.com\/privacy)\n- [Terms of Service](https:\/\/explodingtopics.com\/terms)\n- [Cookie Settings](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs)","attrs_readable_markdown":"When you’re comparing SEO tools, it’s never easy to decide which one’s going to be the best for your needs—especially when they have a lot of feature overlap.\n\nMangools and Ahrefs are two tools that happen to have quite a few overlapping capabilities and tools. They’ll both help you research keywords, analyze search engine results pages (SERPs), track your backlinks, and more. They also both have pretty good reviews.\n\n**The main difference between Mangools and Ahrefs is the price. Ahrefs is *significantly* more expensive than Mangools.** It does have more tools and capabilities than Mangools, but is the price worth it?\n\nI’ll take a deep dive into both of them to help you decide which one works better for you, your website, and your team.\n\n|   |   |   |\n|---|---|---|\n| **Feature** | **Mangools** | **Ahrefs** |\n| **Primary Focus** | Simpler SEO tools for small businesses and beginners | Comprehensive SEO platform for professionals and agencies |\n| **Best For** | Solopreneurs, bloggers, small teams with limited budgets | SEO specialists, agencies, marketing teams |\n| **Keyword Research** | Easy-to-use KWFinder tool with suggestions and difficulty scoring | Powerful Keyword Explorer with extensive data and related\/parent term insights |\n| **SERP Analysis** | SERPChecker tool; lacks AI Overview and rich SERP feature data | Integrated SERP data with AI Overview, “People Also Ask,” videos, and more SERP features |\n| **Backlink Analysis** | LinkMiner with Link Strength scores and basic domain metrics | Deep backlink reports with anchor text, broken links, and referring IPs |\n| **Rank Tracking** | Simple dashboard with rankings, keyword flow, winners\/losers | Advanced tracker with SERP feature tracking and parent topic analysis |\n| **Site Auditing** | Basic metrics via SiteProfiler | Full site audits with technical SEO recommendations |\n| **Ease of Use** | Beginner-friendly, simple UI | More robust with a steeper learning curve |\n| **API Access** | ✔️ | ✔️ |\n| **Starting Price** | \\$29.90\/month (Basic plan, billed annually) | \\$29\/month (Starter), \\$108\/month (Lite plan, billed annually) |\n\nContents:\n\n- [Mangools And Ahrefs: Meet The Tools](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#mangools-and-ahrefs-meet-the-tools)\n- [Mangools Vs. Ahrefs For Keyword Research](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#mangools-vs-ahrefs-for-keyword-research)\n- [SERP Analysis Tools Comparison](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#serp-analysis-tools-comparison)\n- [Link Tools Comparison](https:\/\/explodingtopics.com\/blog\/mangools-vs-ahrefs#link-tools-comparison)\n### Mangools and Ahrefs: Meet the tools\nHere’s a quick look at both tools to start with.\n\n**About Mangools**\n\nMangools is an all-in-one SEO toolset that includes keyword research, SERP analysis, backlink tracking, and website metrics.\n\n![Mangools home page](https:\/\/cdn.buttercms.com\/output=f:webp\/ZKQrrUWbT7iDVrebVcK7)\n\nIts main tools, including KWFinder, SERPChecker, LinkMiner, and SiteProfiler, are designed for ease of use and cater to beginners and small businesses seeking to improve search rankings.\n\nMangools brands itself as “SEO tools for busy people,” meaning people who don’t have a ton of time to invest in a sprawling and more in-depth toolset.\n\n**About Ahrefs**\n\nAhrefs is a comprehensive SEO platform used for keyword research, backlink analysis, content exploration, and website auditing.\n\n![Ahrefs home page](https:\/\/cdn.buttercms.com\/output=f:webp\/BOITwF7ITi9gu6ouRJKm)\n\nIt features tools like Site Explorer, Keywords Explorer, and Content Explorer, allowing marketers to analyze competitors, monitor rankings, and improve site visibility.\n\nAlthough Ahrefs is more targeted toward larger businesses, agencies, and those with a bigger budget to spend on SEO and content marketing, they do offer a free, limited “Ahrefs Webmaster Tools” account, as well as a Starter subscription at \\$29\/month.\n\n### Mangools vs. Ahrefs for Keyword Research\n**Ahrefs is the superior tool for [keyword research](https:\/\/explodingtopics.com\/tools\/keyword-research) due to its comprehensive data and more relevant related term suggestions.**\n\nIn Mangools, you’ll enter a keyword into the KWFinder tool to see a list of related keywords, a measure of keyword difficulty (how hard it is to gain search engine visibility for that keyword), search volume with historical trend, and a SERP overview for the keyword.\n\nI found the tool to be helpful and liked that I could easily toggle the table from related keywords to autocomplete (Google’s suggestions that pop up while you’re typing in the search bar) or questions.\n\nMy favorite part, though, is the first column in the chart that shows you what types of content are ranking in the top positions for that keyword. So for example, I can see that the keyword “technical SEO analysis” primarily brings up guides and listicles, without [having to search the term myself](https:\/\/explodingtopics.com\/blog\/how-to-choose-keywords-for-seo).\n\n![Mangools Keyword Research report on the keyword \"technical seo\"](https:\/\/cdn.buttercms.com\/output=f:webp\/qWA3fnuuQPKMCpT3vaPW)\n\nIn Ahrefs, you’ll enter your keyword into the Keywords Explorer tool to see a dashboard with a lot of information about your keyword, including:\n\n- Keyword difficulty\n- Search volume with historical trend\n- Global search volume, broken down by country\n- Terms match list of keywords\n- Questions including your keyword\n- An “Also rank for” list of terms that top-ranking pages also rank for\n- An “Also talk about” list of terms that people also mention when talking about your keyword\n- SERP overview, including any AI Overviews or other search features\n\n![Ahrefs Keyword Explorer tool with the keyword \"content strategy\" entered](https:\/\/cdn.buttercms.com\/output=f:webp\/dMh6PNarQ7aklIXWg4Dx)\n\n**The winner:** Ahrefs wins this one pretty hands down. I got a lot more related terms that made sense out of the keywords it gave me, whereas typing “content marketing” into Mangools returned terms like “buzzsumo,” “youtube promote video,” “video advertising,” and “marketmuse.” I understand why those terms are related, but they’re not necessarily the terms I’m looking for when researching keywords.\n\n### Get More Search Traffic\nUse trending keywords to create content your audience craves.\n### SERP Analysis Tools Comparison\n**Ahrefs takes the lead in SERP analysis because of its inclusion of AI Overviews and [other SERP features](https:\/\/explodingtopics.com\/blog\/serp-features).**\n\nAnalyzing SERPs can help you pinpoint search intent, size up competitors, and decide on what content to include in your content.\n\nIn Mangools, there’s a dedicated tool for SERP analysis called SERPChecker. To use it, just type in a keyword, choose a country, and pick to look at either desktop or mobile results.\n\n![Mangools SERPChecker report with the term \"technical seo\" entered](https:\/\/cdn.buttercms.com\/output=f:webp\/AO0ji2qsTMO7SFn6vwIc)\n\nIn the SERP report, you get kind of a neat color-coded chart showing whether there’s a featured snippet, how hard the keyword is to rank for, and how many results show “above the fold” (which means visible without scrolling when the results page loads).\n\nIn the chart, you’ll find metrics like domain authority, page authority, citation flow, trust flow, Facebook shares, number of backlinks, and more.\n\nMy favorite part of this report is the bar that pops up at the bottom that allows you to enter your URL (the one you hope to rank for the keyword you’ve searched) to compare your metrics with the rest of the ones on the list.\n\nThe big con here though is that, at least at the time I’m writing this, Mangools does not show AI Overviews or other search features besides a featured snippet.\n\nIn Ahrefs, instead of having a dedicated SERP explorer tool, you’ll find a SERP overview at the bottom of the page every time you research a keyword.\n\nSo, at the bottom of the Keywords Explorer report for “technical SEO,” you get a look at the top results in the SERP:\n\n![Ahrefs keyword research tool results page for \"technical seo\" - SERP overview report](https:\/\/cdn.buttercms.com\/output=f:webp\/xBFSZ0MZQ4OvrUa6vs1f)\n\nFor each of the top ranked pages, Ahrefs shows you word count, domain rating, number of backlinks, how many keywords the page is ranked for, and even the top ranked keyword for that URL.\n\nPlus, it’ll show you:\n\n- Whether or not there’s an AI Overview\n- The top three pages showing in the AI Overview\n- Where the “People also ask” section is\n- What the top “People also ask” questions are\n- When a result has sitelinks, what those links are\n- Which results are video results\n\n**The winner:** Again, I’ve gotta go with Ahrefs here. Mangools has some great features, but not having AI Overviews in their SERP report yet isn’t something I can overlook.\n\n### Link Tools Comparison\nWhen analyzing your backlinks and your competitors’ backlinks, you want an accurate tool that helps you find new opportunities. So, how do Ahrefs and Mangools measure up?\n\nIn Mangools, you’ll use the Backlink Checker tool to look at your competitors’ backlinks. Enter a domain to see all its backlinks, or a page URL to see just that page’s.\n\n![Mangools Backlink Checker report with ahrefs.com entered](https:\/\/cdn.buttercms.com\/output=f:webp\/CP04rf1lTjaT2jvSUE3a)\n\nThe tool provides citation and trust flow scores, along with total number of referring domains, total number of active backlinks, and various metrics for each backlink. I especially like the Link Strength score (and how it’s color-coded) so that you can easily see [backlinks that would be the best to try to get for your own site](https:\/\/explodingtopics.com\/blog\/how-to-get-backlinks).\n\nYou could also use the Backlink Checker to take a look at your own backlink profile. Keep an eye on the sites that link to you and make sure they’re not spammy or malicious.\n\nIn Ahrefs, you’ll use the Site Explorer tool to analyze backlinks. Type in a domain or full page URL, then click on “Backlinks” on the left side:\n\n![Ahrefs Site Explorer tool - click on \"backlinks\" on the left-hand side](https:\/\/cdn.buttercms.com\/output=f:webp\/1C1Q1NcSHKHiWQTYpR8G)\n\nNow, in the Backlinks report, you’ll see metrics for each backlink like the referring page, domain and URL rating, domain traffic, referring domains, page traffic, anchor and target URL, and more:\n\n![Ahrefs Backlinks report for ahrefs.com](https:\/\/cdn.buttercms.com\/output=f:webp\/Ya5mSJgKTU2ewlcLay8d)\n\nYou can also toggle over to the “Referring domains” report for more of a bird’s-eye overview of a site’s referring domains:\n\n![Ahrefs Referring domains report for ahrefs.com](https:\/\/cdn.buttercms.com\/output=f:webp\/9l9ueTfqSGup1f3VdQ9T)\n\nOther reports in the “Backlink profile” section include Broken backlinks, Anchors, Linking authors, and Referring IPs. Some of those, though, are only available in certain plans.\n\n**The winner:** I could really go either way with this one. If you need the most expansive, technical, pro-level backlink review, then you’ll want Ahrefs. If you just want to get a feel for a site’s backlinks and find some opportunities for your own site, Mangools is more than sufficient.\n\n### Want to Beat Your Competition?\nFind out who’s linking to them and build a better backlink strategy.\n### Mangools vs Ahrefs for Rank Tracking\nKeyword rankings are an important measure of your organic visibility. In fact, according to [Search Engine Journal](https:\/\/www.searchenginejournal.com\/state-of-seo\/), keyword ranking was the top performance metric favored to track SEO success in 2024. Just one year earlier, it was the third top metric.\n\nSo, how do the Mangools and Ahrefs [rank tracking](https:\/\/explodingtopics.com\/tools\/website-rank-tracker) tools stack up?\n\nIn Mangools, the keyword tracking dashboard includes the list of keyword rankings on the left side. It also shows each keyword’s average rank, best rank, search volume, and estimated visits.\n\nOn the other side of the screen, there are more helpful graphs and reports:\n\n- Performance and visibility index\n- Top winners and top losers\n- Estimated visits\n- Keyword position flow\n- Keyword position distribution\n\n![Mangools keyword tracking dashboard](https:\/\/cdn.buttercms.com\/output=f:webp\/hPbLIoc1R1ygqqB2JQG5)\n\nWhen I set up my keyword tracking list, I liked that Mangools asked if I’d like to import a list from the Keyword Research tool to save some time.\n\nIn Ahrefs, the Rank Tracker tool gives you a lot of data about your tracked keywords. Not only can you track your keyword rankings from week to week, but you can also see estimated traffic, position distribution, page rankings, the parent topic of your keywords, and even your rankings within all the SERP features.\n\n![Ahrefs Rank Tracking report: Keyword metrics](https:\/\/cdn.buttercms.com\/output=f:webp\/QbRNPgDSNSMUGPjqFAuA)\n\nMy favorite part of the Ahrefs Rank Tracker is how it’ll also track your rankings in SERP features. So, you can see just at a quick glance how your rankings in AI Overviews are doing, for example.\n\n![Ahrefs keyword explorer report - SERP features filter](https:\/\/cdn.buttercms.com\/output=f:webp\/JDcPr9IrTtmSj6r70lhC)\n\n**The winner:** If I have to pick a winner, it’s Ahrefs. Being able to see where you rank in SERP features is essential for me, and the Mangools report doesn’t have that yet.\n\n### Pricing & Reviews\nThere’s a pretty big difference in pricing between Mangools and Ahrefs in terms of available features and limits in each plan.\n\nWhen paid annually, you can get Mangools Basic for \\$29.90 per month, Premium for \\$44.90 per month, and Agency for \\$89.90 per month.\n\nIn the basic plan, you get 100 keyword lookups per 24 hour period, 200 keyword suggestions per search, and 100 SERP lookups per 24 hours.\n\nWhen people do choose to use Mangools, they tend to be happy about it. It has a 4.7+ rating across the top three rating sites:\n\n![Mangools ratings: 4.7 on G2, 4.9 on Trustpilot, 4.8 on Capterra](https:\/\/cdn.buttercms.com\/output=f:webp\/MtcbLUcMTY6yEUeHaaG5)\n\nAhrefs, on the other hand, does offer a very limited free version called [Ahrefs Webmaster Tools](https:\/\/ahrefs.com\/webmaster-tools). There’s also a Starter plan for \\$29 per month, but it’s limited to the Site Explorer, Keywords Explorer, and Site Audit tools. It’s also limited to 100 credits per month for running searches and audits.\n\nFor more access, paid annually, you can get Ahrefs Lite for \\$108 per month, Standard for \\$208 per month, Advanced for \\$374 per month, or Agency for \\$1,499 per month.\n\nAhrefs also has good ratings, except for on Trustpilot where some reviewers weren’t thrilled with a price increase a few years ago, hit credit limits too often, or are concerned about data accuracy:\n\n![Ahrefs ratings: 4.5 on G2, 2.0 on Trustpilot, 4.7 on Capterra](https:\/\/cdn.buttercms.com\/output=f:webp\/jxdYMFHRCOn86lmEu2mf)\n\n### FAQ\n**Can I switch from Mangools to Ahrefs later without losing my data?**\n\nYes, but you’ll need to manually export data from Mangools and import it into Ahrefs, as there’s no direct migration tool.\n\n**Which tool is better suited for a small agency managing multiple client websites?**\n\nAhrefs provides more advanced features and scalability for agencies, especially with their Advanced and Agency plans. However, if your budget is tight, Mangools Agency plan at \\$89.90\/month offers decent multi-site support.\n\n**Is there a free trial available for either tool?**\n\nMangools offers a 10-day free trial with limited features. Ahrefs does not offer a traditional free trial, but [Ahrefs Webmaster Tools](https:\/\/ahrefs.com\/webmaster-tools) provides ongoing limited access for free to verified websites.\n\n**Which tool provides better customer support?**\n\nBoth offer solid customer support, but Mangools has a reputation for faster and more personable service, especially for smaller teams.\n### Mangools vs Ahrefs: My Recommendation\nIn terms of how much data and reporting capabilities you get, Ahrefs is superior to Mangools. However, it can definitely be cost prohibitive for some businesses, so I understand why you might be looking at Mangools as an alternative.\n\nI think Mangools is a great SEO tool that gives you many more credits per month than Ahrefs, and provides much of the most important data. If they could build SERP feature (like AI Overviews and People also ask) visibility into their reports, though, that would even out the playing field more.\n\nWant an SEO tool with as much power and depth as Ahrefs, but don’t want to worry so much about using up your credits?\n\nCheck out [Semrush](https:\/\/www.semrush.com\/). It combines powerful keyword research, detailed backlink insights, and competitor analysis—all in one easy-to-use platform. Plus, Semrush includes content optimization, social media tracking, and PPC tools that neither Ahrefs nor Mangools offer.\n\nStart your Semrush journey today with their [risk-free trial](https:\/\/semrush.com\/signup\/) and see why over 2,225 users have given it a 4.7\/5 rating on Capterra.\n\nStill not sure which SEO tool is right for you? Check out the [Top 19 SEO Tools We Use to Drive 65% of Site Traffic](https:\/\/explodingtopics.com\/blog\/seo-tools).\n\nExploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.","meta_canonical":null}

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Boilerpipe Text	When you’re comparing SEO tools, it’s never easy to decide which one’s going to be the best for your needs—especially when they have a lot of feature overlap. Mangools and Ahrefs are two tools that happen to have quite a few overlapping capabilities and tools. They’ll both help you research keywords, analyze search engine results pages (SERPs), track your backlinks, and more. They also both have pretty good reviews. The main difference between Mangools and Ahrefs is the price. Ahrefs is significantly more expensive than Mangools. It does have more tools and capabilities than Mangools, but is the price worth it? I’ll take a deep dive into both of them to help you decide which one works better for you, your website, and your team. Feature Mangools Ahrefs Primary Focus Simpler SEO tools for small businesses and beginners Comprehensive SEO platform for professionals and agencies Best For Solopreneurs, bloggers, small teams with limited budgets SEO specialists, agencies, marketing teams Keyword Research Easy-to-use KWFinder tool with suggestions and difficulty scoring Powerful Keyword Explorer with extensive data and related/parent term insights SERP Analysis SERPChecker tool; lacks AI Overview and rich SERP feature data Integrated SERP data with AI Overview, “People Also Ask,” videos, and more SERP features Backlink Analysis LinkMiner with Link Strength scores and basic domain metrics Deep backlink reports with anchor text, broken links, and referring IPs Rank Tracking Simple dashboard with rankings, keyword flow, winners/losers Advanced tracker with SERP feature tracking and parent topic analysis Site Auditing Basic metrics via SiteProfiler Full site audits with technical SEO recommendations Ease of Use Beginner-friendly, simple UI More robust with a steeper learning curve API Access ✔️ ✔️ Starting Price $29.90/month (Basic plan, billed annually) $29/month (Starter), $108/month (Lite plan, billed annually) Contents: Mangools And Ahrefs: Meet The Tools Mangools Vs. Ahrefs For Keyword Research SERP Analysis Tools Comparison Link Tools Comparison Mangools and Ahrefs: Meet the tools Here’s a quick look at both tools to start with. About Mangools Mangools is an all-in-one SEO toolset that includes keyword research, SERP analysis, backlink tracking, and website metrics. Its main tools, including KWFinder, SERPChecker, LinkMiner, and SiteProfiler, are designed for ease of use and cater to beginners and small businesses seeking to improve search rankings. Mangools brands itself as “SEO tools for busy people,” meaning people who don’t have a ton of time to invest in a sprawling and more in-depth toolset. About Ahrefs Ahrefs is a comprehensive SEO platform used for keyword research, backlink analysis, content exploration, and website auditing. It features tools like Site Explorer, Keywords Explorer, and Content Explorer, allowing marketers to analyze competitors, monitor rankings, and improve site visibility. Although Ahrefs is more targeted toward larger businesses, agencies, and those with a bigger budget to spend on SEO and content marketing, they do offer a free, limited “Ahrefs Webmaster Tools” account, as well as a Starter subscription at $29/month. Mangools vs. Ahrefs for Keyword Research Ahrefs is the superior tool for keyword research due to its comprehensive data and more relevant related term suggestions. In Mangools, you’ll enter a keyword into the KWFinder tool to see a list of related keywords, a measure of keyword difficulty (how hard it is to gain search engine visibility for that keyword), search volume with historical trend, and a SERP overview for the keyword. I found the tool to be helpful and liked that I could easily toggle the table from related keywords to autocomplete (Google’s suggestions that pop up while you’re typing in the search bar) or questions. My favorite part, though, is the first column in the chart that shows you what types of content are ranking in the top positions for that keyword. So for example, I can see that the keyword “technical SEO analysis” primarily brings up guides and listicles, without having to search the term myself . In Ahrefs, you’ll enter your keyword into the Keywords Explorer tool to see a dashboard with a lot of information about your keyword, including: Keyword difficulty Search volume with historical trend Global search volume, broken down by country Terms match list of keywords Questions including your keyword An “Also rank for” list of terms that top-ranking pages also rank for An “Also talk about” list of terms that people also mention when talking about your keyword SERP overview, including any AI Overviews or other search features The winner: Ahrefs wins this one pretty hands down. I got a lot more related terms that made sense out of the keywords it gave me, whereas typing “content marketing” into Mangools returned terms like “buzzsumo,” “youtube promote video,” “video advertising,” and “marketmuse.” I understand why those terms are related, but they’re not necessarily the terms I’m looking for when researching keywords. Get More Search Traffic Use trending keywords to create content your audience craves. SERP Analysis Tools Comparison Ahrefs takes the lead in SERP analysis because of its inclusion of AI Overviews and other SERP features . Analyzing SERPs can help you pinpoint search intent, size up competitors, and decide on what content to include in your content. In Mangools, there’s a dedicated tool for SERP analysis called SERPChecker. To use it, just type in a keyword, choose a country, and pick to look at either desktop or mobile results. In the SERP report, you get kind of a neat color-coded chart showing whether there’s a featured snippet, how hard the keyword is to rank for, and how many results show “above the fold” (which means visible without scrolling when the results page loads). In the chart, you’ll find metrics like domain authority, page authority, citation flow, trust flow, Facebook shares, number of backlinks, and more. My favorite part of this report is the bar that pops up at the bottom that allows you to enter your URL (the one you hope to rank for the keyword you’ve searched) to compare your metrics with the rest of the ones on the list. The big con here though is that, at least at the time I’m writing this, Mangools does not show AI Overviews or other search features besides a featured snippet. In Ahrefs, instead of having a dedicated SERP explorer tool, you’ll find a SERP overview at the bottom of the page every time you research a keyword. So, at the bottom of the Keywords Explorer report for “technical SEO,” you get a look at the top results in the SERP: For each of the top ranked pages, Ahrefs shows you word count, domain rating, number of backlinks, how many keywords the page is ranked for, and even the top ranked keyword for that URL. Plus, it’ll show you: Whether or not there’s an AI Overview The top three pages showing in the AI Overview Where the “People also ask” section is What the top “People also ask” questions are When a result has sitelinks, what those links are Which results are video results The winner: Again, I’ve gotta go with Ahrefs here. Mangools has some great features, but not having AI Overviews in their SERP report yet isn’t something I can overlook. Link Tools Comparison When analyzing your backlinks and your competitors’ backlinks, you want an accurate tool that helps you find new opportunities. So, how do Ahrefs and Mangools measure up? In Mangools, you’ll use the Backlink Checker tool to look at your competitors’ backlinks. Enter a domain to see all its backlinks, or a page URL to see just that page’s. The tool provides citation and trust flow scores, along with total number of referring domains, total number of active backlinks, and various metrics for each backlink. I especially like the Link Strength score (and how it’s color-coded) so that you can easily see backlinks that would be the best to try to get for your own site . You could also use the Backlink Checker to take a look at your own backlink profile. Keep an eye on the sites that link to you and make sure they’re not spammy or malicious. In Ahrefs, you’ll use the Site Explorer tool to analyze backlinks. Type in a domain or full page URL, then click on “Backlinks” on the left side: Now, in the Backlinks report, you’ll see metrics for each backlink like the referring page, domain and URL rating, domain traffic, referring domains, page traffic, anchor and target URL, and more: You can also toggle over to the “Referring domains” report for more of a bird’s-eye overview of a site’s referring domains: Other reports in the “Backlink profile” section include Broken backlinks, Anchors, Linking authors, and Referring IPs. Some of those, though, are only available in certain plans. The winner: I could really go either way with this one. If you need the most expansive, technical, pro-level backlink review, then you’ll want Ahrefs. If you just want to get a feel for a site’s backlinks and find some opportunities for your own site, Mangools is more than sufficient. Want to Beat Your Competition ? Find out who’s linking to them and build a better backlink strategy. Mangools vs Ahrefs for Rank Tracking Keyword rankings are an important measure of your organic visibility. In fact, according to Search Engine Journal , keyword ranking was the top performance metric favored to track SEO success in 2024. Just one year earlier, it was the third top metric. So, how do the Mangools and Ahrefs rank tracking tools stack up? In Mangools, the keyword tracking dashboard includes the list of keyword rankings on the left side. It also shows each keyword’s average rank, best rank, search volume, and estimated visits. On the other side of the screen, there are more helpful graphs and reports: Performance and visibility index Top winners and top losers Estimated visits Keyword position flow Keyword position distribution When I set up my keyword tracking list, I liked that Mangools asked if I’d like to import a list from the Keyword Research tool to save some time. In Ahrefs, the Rank Tracker tool gives you a lot of data about your tracked keywords. Not only can you track your keyword rankings from week to week, but you can also see estimated traffic, position distribution, page rankings, the parent topic of your keywords, and even your rankings within all the SERP features. My favorite part of the Ahrefs Rank Tracker is how it’ll also track your rankings in SERP features. So, you can see just at a quick glance how your rankings in AI Overviews are doing, for example. The winner: If I have to pick a winner, it’s Ahrefs. Being able to see where you rank in SERP features is essential for me, and the Mangools report doesn’t have that yet. Pricing & Reviews There’s a pretty big difference in pricing between Mangools and Ahrefs in terms of available features and limits in each plan. When paid annually, you can get Mangools Basic for $29.90 per month, Premium for $44.90 per month, and Agency for $89.90 per month. In the basic plan, you get 100 keyword lookups per 24 hour period, 200 keyword suggestions per search, and 100 SERP lookups per 24 hours. When people do choose to use Mangools, they tend to be happy about it. It has a 4.7+ rating across the top three rating sites: Ahrefs, on the other hand, does offer a very limited free version called Ahrefs Webmaster Tools . There’s also a Starter plan for $29 per month, but it’s limited to the Site Explorer, Keywords Explorer, and Site Audit tools. It’s also limited to 100 credits per month for running searches and audits. For more access, paid annually, you can get Ahrefs Lite for $108 per month, Standard for $208 per month, Advanced for $374 per month, or Agency for $1,499 per month. Ahrefs also has good ratings, except for on Trustpilot where some reviewers weren’t thrilled with a price increase a few years ago, hit credit limits too often, or are concerned about data accuracy: FAQ Can I switch from Mangools to Ahrefs later without losing my data? Yes, but you’ll need to manually export data from Mangools and import it into Ahrefs, as there’s no direct migration tool. Which tool is better suited for a small agency managing multiple client websites? Ahrefs provides more advanced features and scalability for agencies, especially with their Advanced and Agency plans. However, if your budget is tight, Mangools Agency plan at $89.90/month offers decent multi-site support. Is there a free trial available for either tool? Mangools offers a 10-day free trial with limited features. Ahrefs does not offer a traditional free trial, but Ahrefs Webmaster Tools provides ongoing limited access for free to verified websites. Which tool provides better customer support? Both offer solid customer support, but Mangools has a reputation for faster and more personable service, especially for smaller teams. Mangools vs Ahrefs: My Recommendation In terms of how much data and reporting capabilities you get, Ahrefs is superior to Mangools. However, it can definitely be cost prohibitive for some businesses, so I understand why you might be looking at Mangools as an alternative. I think Mangools is a great SEO tool that gives you many more credits per month than Ahrefs, and provides much of the most important data. If they could build SERP feature (like AI Overviews and People also ask) visibility into their reports, though, that would even out the playing field more. Want an SEO tool with as much power and depth as Ahrefs, but don’t want to worry so much about using up your credits? Check out Semrush . It combines powerful keyword research, detailed backlink insights, and competitor analysis—all in one easy-to-use platform. Plus, Semrush includes content optimization, social media tracking, and PPC tools that neither Ahrefs nor Mangools offer. Start your Semrush journey today with their risk-free trial and see why over 2,225 users have given it a 4.7/5 rating on Capterra. Still not sure which SEO tool is right for you? Check out the Top 19 SEO Tools We Use to Drive 65% of Site Traffic . Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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Plus, expert insight and analysis. Table of contents Back to top - [Mangools And Ahrefs: Meet The Tools](https://explodingtopics.com/blog/mangools-vs-ahrefs#mangools-and-ahrefs-meet-the-tools) - [Mangools Vs. Ahrefs For Keyword Research](https://explodingtopics.com/blog/mangools-vs-ahrefs#mangools-vs-ahrefs-for-keyword-research) - [SERP Analysis Tools Comparison](https://explodingtopics.com/blog/mangools-vs-ahrefs#serp-analysis-tools-comparison) - [Link Tools Comparison](https://explodingtopics.com/blog/mangools-vs-ahrefs#link-tools-comparison) - [Mangools Vs Ahrefs For Rank Tracking](https://explodingtopics.com/blog/mangools-vs-ahrefs#mangools-vs-ahrefs-for-rank-tracking) - [Pricing & Reviews](https://explodingtopics.com/blog/mangools-vs-ahrefs#pricing-and-reviews) - [FAQ](https://explodingtopics.com/blog/mangools-vs-ahrefs#faq) - [Mangools Vs Ahrefs: My Recommendation](https://explodingtopics.com/blog/mangools-vs-ahrefs#mangools-vs-ahrefs-my-recommendation) Blog \> Mangools vs. Ahrefs: Which is the Better SEO Tool? # Mangools vs. Ahrefs: Which is the Better SEO Tool? ![author photo](https://cdn.buttercms.com/resize=width:80,height:80/output=f:webp/GYZYCKikRmeIz8F6odMV) by Jolissa Skow Last Updated: August 28, 2025 #### Stop Guessing, Start Growing 🚀 Use real-time topic data to create content that resonates and brings results. Contents: - [Mangools and Ahrefs: Meet the tools](https://explodingtopics.com/blog/mangools-vs-ahrefs#mangools-and-ahrefs-meet-the-tools) - [Mangools vs. Ahrefs for Keyword Research](https://explodingtopics.com/blog/mangools-vs-ahrefs#mangools-vs-ahrefs-for-keyword-research) - [SERP Analysis Tools Comparison](https://explodingtopics.com/blog/mangools-vs-ahrefs#serp-analysis-tools-comparison) - [Link Tools Comparison](https://explodingtopics.com/blog/mangools-vs-ahrefs#link-tools-comparison) - [Mangools vs Ahrefs for Rank Tracking](https://explodingtopics.com/blog/mangools-vs-ahrefs#mangools-vs-ahrefs-for-rank-tracking) - [Pricing & Reviews](https://explodingtopics.com/blog/mangools-vs-ahrefs#pricing-and-reviews) - [FAQ](https://explodingtopics.com/blog/mangools-vs-ahrefs#faq) - [Mangools vs Ahrefs: My Recommendation](https://explodingtopics.com/blog/mangools-vs-ahrefs#mangools-vs-ahrefs-my-recommendation) Share: When you’re comparing SEO tools, it’s never easy to decide which one’s going to be the best for your needs—especially when they have a lot of feature overlap. Mangools and Ahrefs are two tools that happen to have quite a few overlapping capabilities and tools. They’ll both help you research keywords, analyze search engine results pages (SERPs), track your backlinks, and more. They also both have pretty good reviews. *The main difference between Mangools and Ahrefs is the price. Ahrefs is significantly* more expensive than Mangools. It does have more tools and capabilities than Mangools, but is the price worth it? I’ll take a deep dive into both of them to help you decide which one works better for you, your website, and your team. \| \| \| \| \|---\|---\|---\| \| Feature \| Mangools \| Ahrefs \| \| Primary Focus \| Simpler SEO tools for small businesses and beginners \| Comprehensive SEO platform for professionals and agencies \| \| Best For \| Solopreneurs, bloggers, small teams with limited budgets \| SEO specialists, agencies, marketing teams \| \| Keyword Research \| Easy-to-use KWFinder tool with suggestions and difficulty scoring \| Powerful Keyword Explorer with extensive data and related/parent term insights \| \| SERP Analysis \| SERPChecker tool; lacks AI Overview and rich SERP feature data \| Integrated SERP data with AI Overview, “People Also Ask,” videos, and more SERP features \| \| Backlink Analysis \| LinkMiner with Link Strength scores and basic domain metrics \| Deep backlink reports with anchor text, broken links, and referring IPs \| \| Rank Tracking \| Simple dashboard with rankings, keyword flow, winners/losers \| Advanced tracker with SERP feature tracking and parent topic analysis \| \| Site Auditing \| Basic metrics via SiteProfiler \| Full site audits with technical SEO recommendations \| \| Ease of Use \| Beginner-friendly, simple UI \| More robust with a steeper learning curve \| \| API Access \| ✔️ \| ✔️ \| \| Starting Price \| \$29.90/month (Basic plan, billed annually) \| \$29/month (Starter), \$108/month (Lite plan, billed annually) \| Contents: - [Mangools And Ahrefs: Meet The Tools](https://explodingtopics.com/blog/mangools-vs-ahrefs#mangools-and-ahrefs-meet-the-tools) - [Mangools Vs. Ahrefs For Keyword Research](https://explodingtopics.com/blog/mangools-vs-ahrefs#mangools-vs-ahrefs-for-keyword-research) - [SERP Analysis Tools Comparison](https://explodingtopics.com/blog/mangools-vs-ahrefs#serp-analysis-tools-comparison) - [Link Tools Comparison](https://explodingtopics.com/blog/mangools-vs-ahrefs#link-tools-comparison) ...more ### Mangools and Ahrefs: Meet the tools Here’s a quick look at both tools to start with. About Mangools Mangools is an all-in-one SEO toolset that includes keyword research, SERP analysis, backlink tracking, and website metrics. ![Mangools home page](https://cdn.buttercms.com/output=f:webp/ZKQrrUWbT7iDVrebVcK7) Its main tools, including KWFinder, SERPChecker, LinkMiner, and SiteProfiler, are designed for ease of use and cater to beginners and small businesses seeking to improve search rankings. Mangools brands itself as “SEO tools for busy people,” meaning people who don’t have a ton of time to invest in a sprawling and more in-depth toolset. About Ahrefs Ahrefs is a comprehensive SEO platform used for keyword research, backlink analysis, content exploration, and website auditing. ![Ahrefs home page](https://cdn.buttercms.com/output=f:webp/BOITwF7ITi9gu6ouRJKm) It features tools like Site Explorer, Keywords Explorer, and Content Explorer, allowing marketers to analyze competitors, monitor rankings, and improve site visibility. Although Ahrefs is more targeted toward larger businesses, agencies, and those with a bigger budget to spend on SEO and content marketing, they do offer a free, limited “Ahrefs Webmaster Tools” account, as well as a Starter subscription at \$29/month. ### Mangools vs. Ahrefs for Keyword Research Ahrefs is the superior tool for [keyword research](https://explodingtopics.com/tools/keyword-research) due to its comprehensive data and more relevant related term suggestions. In Mangools, you’ll enter a keyword into the KWFinder tool to see a list of related keywords, a measure of keyword difficulty (how hard it is to gain search engine visibility for that keyword), search volume with historical trend, and a SERP overview for the keyword. I found the tool to be helpful and liked that I could easily toggle the table from related keywords to autocomplete (Google’s suggestions that pop up while you’re typing in the search bar) or questions. My favorite part, though, is the first column in the chart that shows you what types of content are ranking in the top positions for that keyword. So for example, I can see that the keyword “technical SEO analysis” primarily brings up guides and listicles, without [having to search the term myself](https://explodingtopics.com/blog/how-to-choose-keywords-for-seo). ![Mangools Keyword Research report on the keyword "technical seo"](https://cdn.buttercms.com/output=f:webp/qWA3fnuuQPKMCpT3vaPW) In Ahrefs, you’ll enter your keyword into the Keywords Explorer tool to see a dashboard with a lot of information about your keyword, including: - Keyword difficulty - Search volume with historical trend - Global search volume, broken down by country - Terms match list of keywords - Questions including your keyword - An “Also rank for” list of terms that top-ranking pages also rank for - An “Also talk about” list of terms that people also mention when talking about your keyword - SERP overview, including any AI Overviews or other search features ![Ahrefs Keyword Explorer tool with the keyword "content strategy" entered](https://cdn.buttercms.com/output=f:webp/dMh6PNarQ7aklIXWg4Dx) The winner: Ahrefs wins this one pretty hands down. I got a lot more related terms that made sense out of the keywords it gave me, whereas typing “content marketing” into Mangools returned terms like “buzzsumo,” “youtube promote video,” “video advertising,” and “marketmuse.” I understand why those terms are related, but they’re not necessarily the terms I’m looking for when researching keywords. ### Get More Search Traffic Use trending keywords to create content your audience craves. ![Exploding Topics Logo](https://explodingtopics.com/static/images/exploding-topics.svg) ### SERP Analysis Tools Comparison Ahrefs takes the lead in SERP analysis because of its inclusion of AI Overviews and [other SERP features](https://explodingtopics.com/blog/serp-features). Analyzing SERPs can help you pinpoint search intent, size up competitors, and decide on what content to include in your content. In Mangools, there’s a dedicated tool for SERP analysis called SERPChecker. To use it, just type in a keyword, choose a country, and pick to look at either desktop or mobile results. ![Mangools SERPChecker report with the term "technical seo" entered](https://cdn.buttercms.com/output=f:webp/AO0ji2qsTMO7SFn6vwIc) In the SERP report, you get kind of a neat color-coded chart showing whether there’s a featured snippet, how hard the keyword is to rank for, and how many results show “above the fold” (which means visible without scrolling when the results page loads). In the chart, you’ll find metrics like domain authority, page authority, citation flow, trust flow, Facebook shares, number of backlinks, and more. My favorite part of this report is the bar that pops up at the bottom that allows you to enter your URL (the one you hope to rank for the keyword you’ve searched) to compare your metrics with the rest of the ones on the list. The big con here though is that, at least at the time I’m writing this, Mangools does not show AI Overviews or other search features besides a featured snippet. In Ahrefs, instead of having a dedicated SERP explorer tool, you’ll find a SERP overview at the bottom of the page every time you research a keyword. So, at the bottom of the Keywords Explorer report for “technical SEO,” you get a look at the top results in the SERP: ![Ahrefs keyword research tool results page for "technical seo" - SERP overview report](https://cdn.buttercms.com/output=f:webp/xBFSZ0MZQ4OvrUa6vs1f) For each of the top ranked pages, Ahrefs shows you word count, domain rating, number of backlinks, how many keywords the page is ranked for, and even the top ranked keyword for that URL. Plus, it’ll show you: - Whether or not there’s an AI Overview - The top three pages showing in the AI Overview - Where the “People also ask” section is - What the top “People also ask” questions are - When a result has sitelinks, what those links are - Which results are video results The winner: Again, I’ve gotta go with Ahrefs here. Mangools has some great features, but not having AI Overviews in their SERP report yet isn’t something I can overlook. ### Link Tools Comparison When analyzing your backlinks and your competitors’ backlinks, you want an accurate tool that helps you find new opportunities. So, how do Ahrefs and Mangools measure up? In Mangools, you’ll use the Backlink Checker tool to look at your competitors’ backlinks. Enter a domain to see all its backlinks, or a page URL to see just that page’s. ![Mangools Backlink Checker report with ahrefs.com entered](https://cdn.buttercms.com/output=f:webp/CP04rf1lTjaT2jvSUE3a) The tool provides citation and trust flow scores, along with total number of referring domains, total number of active backlinks, and various metrics for each backlink. I especially like the Link Strength score (and how it’s color-coded) so that you can easily see [backlinks that would be the best to try to get for your own site](https://explodingtopics.com/blog/how-to-get-backlinks). You could also use the Backlink Checker to take a look at your own backlink profile. Keep an eye on the sites that link to you and make sure they’re not spammy or malicious. In Ahrefs, you’ll use the Site Explorer tool to analyze backlinks. Type in a domain or full page URL, then click on “Backlinks” on the left side: ![Ahrefs Site Explorer tool - click on "backlinks" on the left-hand side](https://cdn.buttercms.com/output=f:webp/1C1Q1NcSHKHiWQTYpR8G) Now, in the Backlinks report, you’ll see metrics for each backlink like the referring page, domain and URL rating, domain traffic, referring domains, page traffic, anchor and target URL, and more: ![Ahrefs Backlinks report for ahrefs.com](https://cdn.buttercms.com/output=f:webp/Ya5mSJgKTU2ewlcLay8d) You can also toggle over to the “Referring domains” report for more of a bird’s-eye overview of a site’s referring domains: ![Ahrefs Referring domains report for ahrefs.com](https://cdn.buttercms.com/output=f:webp/9l9ueTfqSGup1f3VdQ9T) Other reports in the “Backlink profile” section include Broken backlinks, Anchors, Linking authors, and Referring IPs. Some of those, though, are only available in certain plans. The winner: I could really go either way with this one. If you need the most expansive, technical, pro-level backlink review, then you’ll want Ahrefs. If you just want to get a feel for a site’s backlinks and find some opportunities for your own site, Mangools is more than sufficient. ### Want to Beat Your Competition? Find out who’s linking to them and build a better backlink strategy. ![Exploding Topics Logo](https://explodingtopics.com/static/images/exploding-topics.svg) ### Mangools vs Ahrefs for Rank Tracking Keyword rankings are an important measure of your organic visibility. In fact, according to [Search Engine Journal](https://www.searchenginejournal.com/state-of-seo/), keyword ranking was the top performance metric favored to track SEO success in 2024. Just one year earlier, it was the third top metric. So, how do the Mangools and Ahrefs [rank tracking](https://explodingtopics.com/tools/website-rank-tracker) tools stack up? In Mangools, the keyword tracking dashboard includes the list of keyword rankings on the left side. It also shows each keyword’s average rank, best rank, search volume, and estimated visits. On the other side of the screen, there are more helpful graphs and reports: - Performance and visibility index - Top winners and top losers - Estimated visits - Keyword position flow - Keyword position distribution ![Mangools keyword tracking dashboard](https://cdn.buttercms.com/output=f:webp/hPbLIoc1R1ygqqB2JQG5) When I set up my keyword tracking list, I liked that Mangools asked if I’d like to import a list from the Keyword Research tool to save some time. In Ahrefs, the Rank Tracker tool gives you a lot of data about your tracked keywords. Not only can you track your keyword rankings from week to week, but you can also see estimated traffic, position distribution, page rankings, the parent topic of your keywords, and even your rankings within all the SERP features. ![Ahrefs Rank Tracking report: Keyword metrics](https://cdn.buttercms.com/output=f:webp/QbRNPgDSNSMUGPjqFAuA) My favorite part of the Ahrefs Rank Tracker is how it’ll also track your rankings in SERP features. So, you can see just at a quick glance how your rankings in AI Overviews are doing, for example. ![Ahrefs keyword explorer report - SERP features filter](https://cdn.buttercms.com/output=f:webp/JDcPr9IrTtmSj6r70lhC) The winner: If I have to pick a winner, it’s Ahrefs. Being able to see where you rank in SERP features is essential for me, and the Mangools report doesn’t have that yet. ### Pricing & Reviews There’s a pretty big difference in pricing between Mangools and Ahrefs in terms of available features and limits in each plan. When paid annually, you can get Mangools Basic for \$29.90 per month, Premium for \$44.90 per month, and Agency for \$89.90 per month. In the basic plan, you get 100 keyword lookups per 24 hour period, 200 keyword suggestions per search, and 100 SERP lookups per 24 hours. When people do choose to use Mangools, they tend to be happy about it. It has a 4.7+ rating across the top three rating sites: ![Mangools ratings: 4.7 on G2, 4.9 on Trustpilot, 4.8 on Capterra](https://cdn.buttercms.com/output=f:webp/MtcbLUcMTY6yEUeHaaG5) Ahrefs, on the other hand, does offer a very limited free version called [Ahrefs Webmaster Tools](https://ahrefs.com/webmaster-tools). There’s also a Starter plan for \$29 per month, but it’s limited to the Site Explorer, Keywords Explorer, and Site Audit tools. It’s also limited to 100 credits per month for running searches and audits. For more access, paid annually, you can get Ahrefs Lite for \$108 per month, Standard for \$208 per month, Advanced for \$374 per month, or Agency for \$1,499 per month. Ahrefs also has good ratings, except for on Trustpilot where some reviewers weren’t thrilled with a price increase a few years ago, hit credit limits too often, or are concerned about data accuracy: ![Ahrefs ratings: 4.5 on G2, 2.0 on Trustpilot, 4.7 on Capterra](https://cdn.buttercms.com/output=f:webp/jxdYMFHRCOn86lmEu2mf) ### FAQ Can I switch from Mangools to Ahrefs later without losing my data? Yes, but you’ll need to manually export data from Mangools and import it into Ahrefs, as there’s no direct migration tool. Which tool is better suited for a small agency managing multiple client websites? Ahrefs provides more advanced features and scalability for agencies, especially with their Advanced and Agency plans. However, if your budget is tight, Mangools Agency plan at \$89.90/month offers decent multi-site support. Is there a free trial available for either tool? Mangools offers a 10-day free trial with limited features. Ahrefs does not offer a traditional free trial, but [Ahrefs Webmaster Tools](https://ahrefs.com/webmaster-tools) provides ongoing limited access for free to verified websites. Which tool provides better customer support? Both offer solid customer support, but Mangools has a reputation for faster and more personable service, especially for smaller teams. ### Mangools vs Ahrefs: My Recommendation In terms of how much data and reporting capabilities you get, Ahrefs is superior to Mangools. However, it can definitely be cost prohibitive for some businesses, so I understand why you might be looking at Mangools as an alternative. I think Mangools is a great SEO tool that gives you many more credits per month than Ahrefs, and provides much of the most important data. If they could build SERP feature (like AI Overviews and People also ask) visibility into their reports, though, that would even out the playing field more. Want an SEO tool with as much power and depth as Ahrefs, but don’t want to worry so much about using up your credits? Check out [Semrush](https://www.semrush.com/). It combines powerful keyword research, detailed backlink insights, and competitor analysis—all in one easy-to-use platform. Plus, Semrush includes content optimization, social media tracking, and PPC tools that neither Ahrefs nor Mangools offer. Start your Semrush journey today with their [risk-free trial](https://semrush.com/signup/) and see why over 2,225 users have given it a 4.7/5 rating on Capterra. Still not sure which SEO tool is right for you? 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Readable Markdown	When you’re comparing SEO tools, it’s never easy to decide which one’s going to be the best for your needs—especially when they have a lot of feature overlap. Mangools and Ahrefs are two tools that happen to have quite a few overlapping capabilities and tools. They’ll both help you research keywords, analyze search engine results pages (SERPs), track your backlinks, and more. They also both have pretty good reviews. *The main difference between Mangools and Ahrefs is the price. Ahrefs is significantly* more expensive than Mangools. It does have more tools and capabilities than Mangools, but is the price worth it? I’ll take a deep dive into both of them to help you decide which one works better for you, your website, and your team. \| \| \| \| \|---\|---\|---\| \| Feature \| Mangools \| Ahrefs \| \| Primary Focus \| Simpler SEO tools for small businesses and beginners \| Comprehensive SEO platform for professionals and agencies \| \| Best For \| Solopreneurs, bloggers, small teams with limited budgets \| SEO specialists, agencies, marketing teams \| \| Keyword Research \| Easy-to-use KWFinder tool with suggestions and difficulty scoring \| Powerful Keyword Explorer with extensive data and related/parent term insights \| \| SERP Analysis \| SERPChecker tool; lacks AI Overview and rich SERP feature data \| Integrated SERP data with AI Overview, “People Also Ask,” videos, and more SERP features \| \| Backlink Analysis \| LinkMiner with Link Strength scores and basic domain metrics \| Deep backlink reports with anchor text, broken links, and referring IPs \| \| Rank Tracking \| Simple dashboard with rankings, keyword flow, winners/losers \| Advanced tracker with SERP feature tracking and parent topic analysis \| \| Site Auditing \| Basic metrics via SiteProfiler \| Full site audits with technical SEO recommendations \| \| Ease of Use \| Beginner-friendly, simple UI \| More robust with a steeper learning curve \| \| API Access \| ✔️ \| ✔️ \| \| Starting Price \| \$29.90/month (Basic plan, billed annually) \| \$29/month (Starter), \$108/month (Lite plan, billed annually) \| Contents: - [Mangools And Ahrefs: Meet The Tools](https://explodingtopics.com/blog/mangools-vs-ahrefs#mangools-and-ahrefs-meet-the-tools) - [Mangools Vs. Ahrefs For Keyword Research](https://explodingtopics.com/blog/mangools-vs-ahrefs#mangools-vs-ahrefs-for-keyword-research) - [SERP Analysis Tools Comparison](https://explodingtopics.com/blog/mangools-vs-ahrefs#serp-analysis-tools-comparison) - [Link Tools Comparison](https://explodingtopics.com/blog/mangools-vs-ahrefs#link-tools-comparison) ### Mangools and Ahrefs: Meet the tools Here’s a quick look at both tools to start with. About Mangools Mangools is an all-in-one SEO toolset that includes keyword research, SERP analysis, backlink tracking, and website metrics. ![Mangools home page](https://cdn.buttercms.com/output=f:webp/ZKQrrUWbT7iDVrebVcK7) Its main tools, including KWFinder, SERPChecker, LinkMiner, and SiteProfiler, are designed for ease of use and cater to beginners and small businesses seeking to improve search rankings. Mangools brands itself as “SEO tools for busy people,” meaning people who don’t have a ton of time to invest in a sprawling and more in-depth toolset. About Ahrefs Ahrefs is a comprehensive SEO platform used for keyword research, backlink analysis, content exploration, and website auditing. ![Ahrefs home page](https://cdn.buttercms.com/output=f:webp/BOITwF7ITi9gu6ouRJKm) It features tools like Site Explorer, Keywords Explorer, and Content Explorer, allowing marketers to analyze competitors, monitor rankings, and improve site visibility. Although Ahrefs is more targeted toward larger businesses, agencies, and those with a bigger budget to spend on SEO and content marketing, they do offer a free, limited “Ahrefs Webmaster Tools” account, as well as a Starter subscription at \$29/month. ### Mangools vs. Ahrefs for Keyword Research Ahrefs is the superior tool for [keyword research](https://explodingtopics.com/tools/keyword-research) due to its comprehensive data and more relevant related term suggestions. In Mangools, you’ll enter a keyword into the KWFinder tool to see a list of related keywords, a measure of keyword difficulty (how hard it is to gain search engine visibility for that keyword), search volume with historical trend, and a SERP overview for the keyword. I found the tool to be helpful and liked that I could easily toggle the table from related keywords to autocomplete (Google’s suggestions that pop up while you’re typing in the search bar) or questions. My favorite part, though, is the first column in the chart that shows you what types of content are ranking in the top positions for that keyword. So for example, I can see that the keyword “technical SEO analysis” primarily brings up guides and listicles, without [having to search the term myself](https://explodingtopics.com/blog/how-to-choose-keywords-for-seo). ![Mangools Keyword Research report on the keyword "technical seo"](https://cdn.buttercms.com/output=f:webp/qWA3fnuuQPKMCpT3vaPW) In Ahrefs, you’ll enter your keyword into the Keywords Explorer tool to see a dashboard with a lot of information about your keyword, including: - Keyword difficulty - Search volume with historical trend - Global search volume, broken down by country - Terms match list of keywords - Questions including your keyword - An “Also rank for” list of terms that top-ranking pages also rank for - An “Also talk about” list of terms that people also mention when talking about your keyword - SERP overview, including any AI Overviews or other search features ![Ahrefs Keyword Explorer tool with the keyword "content strategy" entered](https://cdn.buttercms.com/output=f:webp/dMh6PNarQ7aklIXWg4Dx) The winner: Ahrefs wins this one pretty hands down. I got a lot more related terms that made sense out of the keywords it gave me, whereas typing “content marketing” into Mangools returned terms like “buzzsumo,” “youtube promote video,” “video advertising,” and “marketmuse.” I understand why those terms are related, but they’re not necessarily the terms I’m looking for when researching keywords. ### Get More Search Traffic Use trending keywords to create content your audience craves. ### SERP Analysis Tools Comparison Ahrefs takes the lead in SERP analysis because of its inclusion of AI Overviews and [other SERP features](https://explodingtopics.com/blog/serp-features). Analyzing SERPs can help you pinpoint search intent, size up competitors, and decide on what content to include in your content. In Mangools, there’s a dedicated tool for SERP analysis called SERPChecker. To use it, just type in a keyword, choose a country, and pick to look at either desktop or mobile results. ![Mangools SERPChecker report with the term "technical seo" entered](https://cdn.buttercms.com/output=f:webp/AO0ji2qsTMO7SFn6vwIc) In the SERP report, you get kind of a neat color-coded chart showing whether there’s a featured snippet, how hard the keyword is to rank for, and how many results show “above the fold” (which means visible without scrolling when the results page loads). In the chart, you’ll find metrics like domain authority, page authority, citation flow, trust flow, Facebook shares, number of backlinks, and more. My favorite part of this report is the bar that pops up at the bottom that allows you to enter your URL (the one you hope to rank for the keyword you’ve searched) to compare your metrics with the rest of the ones on the list. The big con here though is that, at least at the time I’m writing this, Mangools does not show AI Overviews or other search features besides a featured snippet. In Ahrefs, instead of having a dedicated SERP explorer tool, you’ll find a SERP overview at the bottom of the page every time you research a keyword. So, at the bottom of the Keywords Explorer report for “technical SEO,” you get a look at the top results in the SERP: ![Ahrefs keyword research tool results page for "technical seo" - SERP overview report](https://cdn.buttercms.com/output=f:webp/xBFSZ0MZQ4OvrUa6vs1f) For each of the top ranked pages, Ahrefs shows you word count, domain rating, number of backlinks, how many keywords the page is ranked for, and even the top ranked keyword for that URL. Plus, it’ll show you: - Whether or not there’s an AI Overview - The top three pages showing in the AI Overview - Where the “People also ask” section is - What the top “People also ask” questions are - When a result has sitelinks, what those links are - Which results are video results The winner: Again, I’ve gotta go with Ahrefs here. Mangools has some great features, but not having AI Overviews in their SERP report yet isn’t something I can overlook. ### Link Tools Comparison When analyzing your backlinks and your competitors’ backlinks, you want an accurate tool that helps you find new opportunities. So, how do Ahrefs and Mangools measure up? In Mangools, you’ll use the Backlink Checker tool to look at your competitors’ backlinks. Enter a domain to see all its backlinks, or a page URL to see just that page’s. ![Mangools Backlink Checker report with ahrefs.com entered](https://cdn.buttercms.com/output=f:webp/CP04rf1lTjaT2jvSUE3a) The tool provides citation and trust flow scores, along with total number of referring domains, total number of active backlinks, and various metrics for each backlink. I especially like the Link Strength score (and how it’s color-coded) so that you can easily see [backlinks that would be the best to try to get for your own site](https://explodingtopics.com/blog/how-to-get-backlinks). You could also use the Backlink Checker to take a look at your own backlink profile. Keep an eye on the sites that link to you and make sure they’re not spammy or malicious. In Ahrefs, you’ll use the Site Explorer tool to analyze backlinks. Type in a domain or full page URL, then click on “Backlinks” on the left side: ![Ahrefs Site Explorer tool - click on "backlinks" on the left-hand side](https://cdn.buttercms.com/output=f:webp/1C1Q1NcSHKHiWQTYpR8G) Now, in the Backlinks report, you’ll see metrics for each backlink like the referring page, domain and URL rating, domain traffic, referring domains, page traffic, anchor and target URL, and more: ![Ahrefs Backlinks report for ahrefs.com](https://cdn.buttercms.com/output=f:webp/Ya5mSJgKTU2ewlcLay8d) You can also toggle over to the “Referring domains” report for more of a bird’s-eye overview of a site’s referring domains: ![Ahrefs Referring domains report for ahrefs.com](https://cdn.buttercms.com/output=f:webp/9l9ueTfqSGup1f3VdQ9T) Other reports in the “Backlink profile” section include Broken backlinks, Anchors, Linking authors, and Referring IPs. Some of those, though, are only available in certain plans. The winner: I could really go either way with this one. If you need the most expansive, technical, pro-level backlink review, then you’ll want Ahrefs. If you just want to get a feel for a site’s backlinks and find some opportunities for your own site, Mangools is more than sufficient. ### Want to Beat Your Competition? Find out who’s linking to them and build a better backlink strategy. ### Mangools vs Ahrefs for Rank Tracking Keyword rankings are an important measure of your organic visibility. In fact, according to [Search Engine Journal](https://www.searchenginejournal.com/state-of-seo/), keyword ranking was the top performance metric favored to track SEO success in 2024. Just one year earlier, it was the third top metric. So, how do the Mangools and Ahrefs [rank tracking](https://explodingtopics.com/tools/website-rank-tracker) tools stack up? In Mangools, the keyword tracking dashboard includes the list of keyword rankings on the left side. It also shows each keyword’s average rank, best rank, search volume, and estimated visits. On the other side of the screen, there are more helpful graphs and reports: - Performance and visibility index - Top winners and top losers - Estimated visits - Keyword position flow - Keyword position distribution ![Mangools keyword tracking dashboard](https://cdn.buttercms.com/output=f:webp/hPbLIoc1R1ygqqB2JQG5) When I set up my keyword tracking list, I liked that Mangools asked if I’d like to import a list from the Keyword Research tool to save some time. In Ahrefs, the Rank Tracker tool gives you a lot of data about your tracked keywords. Not only can you track your keyword rankings from week to week, but you can also see estimated traffic, position distribution, page rankings, the parent topic of your keywords, and even your rankings within all the SERP features. ![Ahrefs Rank Tracking report: Keyword metrics](https://cdn.buttercms.com/output=f:webp/QbRNPgDSNSMUGPjqFAuA) My favorite part of the Ahrefs Rank Tracker is how it’ll also track your rankings in SERP features. So, you can see just at a quick glance how your rankings in AI Overviews are doing, for example. ![Ahrefs keyword explorer report - SERP features filter](https://cdn.buttercms.com/output=f:webp/JDcPr9IrTtmSj6r70lhC) The winner: If I have to pick a winner, it’s Ahrefs. Being able to see where you rank in SERP features is essential for me, and the Mangools report doesn’t have that yet. ### Pricing & Reviews There’s a pretty big difference in pricing between Mangools and Ahrefs in terms of available features and limits in each plan. When paid annually, you can get Mangools Basic for \$29.90 per month, Premium for \$44.90 per month, and Agency for \$89.90 per month. In the basic plan, you get 100 keyword lookups per 24 hour period, 200 keyword suggestions per search, and 100 SERP lookups per 24 hours. When people do choose to use Mangools, they tend to be happy about it. It has a 4.7+ rating across the top three rating sites: ![Mangools ratings: 4.7 on G2, 4.9 on Trustpilot, 4.8 on Capterra](https://cdn.buttercms.com/output=f:webp/MtcbLUcMTY6yEUeHaaG5) Ahrefs, on the other hand, does offer a very limited free version called [Ahrefs Webmaster Tools](https://ahrefs.com/webmaster-tools). There’s also a Starter plan for \$29 per month, but it’s limited to the Site Explorer, Keywords Explorer, and Site Audit tools. It’s also limited to 100 credits per month for running searches and audits. For more access, paid annually, you can get Ahrefs Lite for \$108 per month, Standard for \$208 per month, Advanced for \$374 per month, or Agency for \$1,499 per month. Ahrefs also has good ratings, except for on Trustpilot where some reviewers weren’t thrilled with a price increase a few years ago, hit credit limits too often, or are concerned about data accuracy: ![Ahrefs ratings: 4.5 on G2, 2.0 on Trustpilot, 4.7 on Capterra](https://cdn.buttercms.com/output=f:webp/jxdYMFHRCOn86lmEu2mf) ### FAQ Can I switch from Mangools to Ahrefs later without losing my data? Yes, but you’ll need to manually export data from Mangools and import it into Ahrefs, as there’s no direct migration tool. Which tool is better suited for a small agency managing multiple client websites? Ahrefs provides more advanced features and scalability for agencies, especially with their Advanced and Agency plans. However, if your budget is tight, Mangools Agency plan at \$89.90/month offers decent multi-site support. Is there a free trial available for either tool? Mangools offers a 10-day free trial with limited features. Ahrefs does not offer a traditional free trial, but [Ahrefs Webmaster Tools](https://ahrefs.com/webmaster-tools) provides ongoing limited access for free to verified websites. Which tool provides better customer support?** Both offer solid customer support, but Mangools has a reputation for faster and more personable service, especially for smaller teams. ### Mangools vs Ahrefs: My Recommendation In terms of how much data and reporting capabilities you get, Ahrefs is superior to Mangools. However, it can definitely be cost prohibitive for some businesses, so I understand why you might be looking at Mangools as an alternative. I think Mangools is a great SEO tool that gives you many more credits per month than Ahrefs, and provides much of the most important data. If they could build SERP feature (like AI Overviews and People also ask) visibility into their reports, though, that would even out the playing field more. Want an SEO tool with as much power and depth as Ahrefs, but don’t want to worry so much about using up your credits? Check out [Semrush](https://www.semrush.com/). It combines powerful keyword research, detailed backlink insights, and competitor analysis—all in one easy-to-use platform. Plus, Semrush includes content optimization, social media tracking, and PPC tools that neither Ahrefs nor Mangools offer. Start your Semrush journey today with their [risk-free trial](https://semrush.com/signup/) and see why over 2,225 users have given it a 4.7/5 rating on Capterra. Still not sure which SEO tool is right for you? Check out the [Top 19 SEO Tools We Use to Drive 65% of Site Traffic](https://explodingtopics.com/blog/seo-tools). Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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