🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 152 (from laksa139)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa152.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World\')), getAhrefsUnparsedNoserviceFromURL(\'https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World","crawl_time":1773360539,"first_indexed_time":1401217260,"http_code":200,"src_unparsed":"org,wikipedia!en,\/wiki\/The_Most_Interesting_Man_in_the_World s443","src_root_hash":"17790707453426894952","history_drop_reason":null,"meta_title":"The Most Interesting Man in the World - Wikipedia","meta_descriptions":[],"attrs_boilerpipe_text":"From Wikipedia, the free encyclopedia\nThe Most Interesting Man in The World\nGoldsmith played the Most Interesting Man in the World from 2006 to 2016\nFirst appearance\n2006\nPortrayed by\nJonathan Goldsmith\n(2006–2016, 2026–)\nClaudio Marangone (young)\n[\n1\n]\nAugustin Legrand\n(2016–2018)\nCompany\nCuauhtémoc Moctezuma Brewery\nIn-universe information\nAlias\nThe World's Most Interesting Man\nThe Most Interesting Man in the World\nis an\nadvertising\ncampaign for\nDos Equis\nbeer featuring actor\nJonathan Goldsmith\nas a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular\nInternet meme\n. The original campaign ended in 2018. In January 2026, Dos Equis announced it would be reviving the campaign.\n[\n2\n]\nAugustin Legrand replaced Goldsmith in 2016\nThe advertisements began appearing in the United States in 2006, with The Most Interesting Man in the World portrayed by American actor\nJonathan Goldsmith\n,\n[\n3\n]\nand\nFrontline\nnarrator\nWill Lyman\nproviding voiceovers. They were produced by the marketing firm Euro RSCG (now\nHavas Worldwide\n) for\nCuauhtémoc Moctezuma Brewery\n.\n[\n4\n]\nGoldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line \"...and that's how I arm wrestled\nFidel Castro\n\" and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line.\n[\n5\n]\nThe actor says his characterization was inspired by his late friend and sailing partner\nFernando Lamas\n.\n[\n6\n]\nIn March 2016, Dos Equis announced Goldsmith's retirement from the role. His last commercial saw him take a one-way journey to\nMars\namid much acclaim, and the narration: \"His only regret is not knowing what regret feels like\".\n[\n7\n]\nIn September, French actor\nAugustin Legrand\nmade his debut as Goldsmith's replacement.\n[\n8\n]\nThe original campaign ended in 2018, and it was replaced with a campaign called \"Keep It Interesante\".\n[\n9\n]\nIn January 2026, Dos Equis announced amid declining beverage sales that the campaign would be revived, with Goldsmith returning as \"the most interesting man.\" The first commercial of the new campaign aired January 19, 2026, on\nESPN\nduring the\n2026 College Football Playoff National Championship\nbroadcast.\n[\n2\n]\nThe Goldsmith advertisements feature an older bearded, debonair gentleman. They also feature a montage (mostly in black and white) of daring exploits involving \"the most interesting man\" when he was younger, in which the character is played by actor Claudio Marangone.\n[\n10\n]\nThe precise settings are never revealed, but he performs incredible feats such as freeing an angry bear from a bear trap, performing a break shot in pool by shooting the cue ball out of the mouth of a man lying on the pool table, stitching up his own shoulder in a field hospital while flirting with the nurses, handfeeding a nest of egrets while ascending a cliff face, surfing a\nrogue wave\n, and bench pressing two young women, each seated in a chair. The voiceovers themselves are intended to be both humorous and outrageous, including giving his own father \"\nthe talk\n\", experiencing an awkward moment just to know how it felt, and finding the\nFountain of Youth\nbut not drinking from it because he wasn't thirsty. Other feats are more centered on his physical abilities and personality. These include changing foreign policy through his small talk, slamming a revolving door, and parallel-parking a train.\nAt the end of the advertisement, the Most Interesting Man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, \"I don't always drink beer. But when I do, I prefer Dos Equis.\" Each commercial ends with him stating the signature sign-off: \"Stay thirsty, my friends.\"\n[\n11\n]\nThere are secondary advertisements that are similar to the final part of the original advertisements. They feature the Man sitting in a social setting, surrounded by beautiful young women, conveying a short opinion to the viewer on certain subjects, such as bar nuts, the\ntwo-party system\n,\nself-defense\n, trophy wives, and \"\nbromance\n\". He then finishes the advertisement by holding a Dos Equis beer and saying, \"Stay thirsty, my friends.\"\nThe advertisements featuring Legrand end with a slightly different sign-off: \"Stay thirsty,\nmis amigos\n\" (Spanish for \"my friends\").\nSales strategy and results\n[\nedit\n]\nThe agency's rationale for the brand strategy was defined as: \"He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly.\"\n[\n12\n]\nAccording to the company, sales in the\nUnited States\nincreased each year between 2006 and 2010\n[\n13\n]\nand tripled in\nCanada\nin 2008, although exact figures were not provided. Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.\n[\n14\n]\nGoldsmith said in an interview that he realized how successful the campaign had been when a man came up to him in a restaurant, telling Goldsmith that the man had asked his young son what he wanted to be when he grew up, and the son replied: \"I want to be The Most Interesting Man In The World.\" He also said he had been approached on the street because of his role by such figures as\nMichael Jordan\n,\nLeonardo DiCaprio\nand\nJennifer Lawrence\n, and he was invited to meet\nBarack Obama\n, the former\nUS President\n, on several occasions.\n[\n15\n]\nThe Most Interesting Man in the World has become an\nInternet meme\n,\n[\n16\n]\nwith a picture of The Most Interesting Man accompanying the\nphrasal template\n\"I don't always [X], but when I do, [Y]\".\n[\n17\n]\n[\n18\n]\n[\n19\n]\nOn the\nSeptember 22, 2012 airing\nof\nSaturday Night Live\n, guest host\nJoseph Gordon-Levitt\nplayed the unimpressive son of The Most Interesting Man in the World in a pair of sketches, with\nJason Sudeikis\nappearing as his father in the second.\nGoldsmith briefly reprised his role as The Most Interesting Man in the World during an advertisement for\nStella Artois\n. The commercial was first aired on February 4, 2019 during\nSuper Bowl LIII\n.\nGoldsmith also reprised the character in a series of commercials for\nAstral Tequila\nin 2019. In these commercials, Goldsmith’s character is informed by his young assistant that he has won some sort of argument or competition. Goldsmith’s character is usually interrupted while finishing some incredible task in his office. Upon hearing the good news, Goldsmith’s character then drops what he is doing, saying, “This calls for\ntequila\n.” His young assistant adds, “The best tequila.” Goldsmith’s character sets down the bottle of tequila and looks at the camera, saying “Astral Tequila.”\nIn December 2023, Goldsmith reprised the character again in an advertisement for a\ncryptocurrency\nfirm. \"You know what's interesting these days?\nBitcoin\n,\" he says.\n[\n20\n]\nHe once cheated death and death didn't mind\nIf opportunity knocks, and he's not home, opportunity waits\nIf he were to pat you on the back, you would list it on your resume.\nMosquitos refuse to bite him purely out of respect.\nIf he were to mispronounce your name, you would feel compelled to change it.\nHis two cents is worth $37 in change.\nOnce, a rattlesnake bit him. After five days of excruciating pain, the snake finally died.\nWhen he has a 50\/50 shot, the odds are 80\/20 in his favor.\nHe has won the lifetime achievement award, twice.\nHis words carry weight that would break a less interesting man's jaw.\nHis phone is addicted to him.\nChuck Norris facts\nBill Brasky\n^\nSchultz, E.J. (March 5, 2012).\n\"The Story Behind Dos Equis' Most Interesting Man in the World - Behind The Work - Advertising Age\"\n.\nadage.com\n.\nAdvertising Age\n. Retrieved\nJune 25,\n2015\n.\n^\na\nb\nValinsky, Jordan (January 16, 2026).\n\"Dos Equis revives 'Most Interesting Man' ads as beer sales struggle\"\n. CNN\n. Retrieved\nJanuary 17,\n2026\n.\n^\n\"The Sydney Morning Herald Blogs: All Men Are Liars\"\n.\nsmh.com.au\n. Retrieved\nJune 25,\n2015\n.\n^\nHelliesen, Gunnar (04\/7\/2010).\n\"The most interesting ad in the world\".\nSeattle Post-Intelligencer\n.\n^\nJack Busch (August 29, 2011).\n\"An Interview with Jonathan Goldsmith, The Actor Behind The Most Interesting Man in the World\"\n. www.primermagazine.com.\n^\n\"The Most Interesting Man in the World - Fox News Video - Fox News\"\n.\nFox News\n. September 27, 2010.\n^\nWang, Yanan (March 10, 2016).\n\"The 'Most Interesting Man in the World' just lost his job\"\n.\nWashington Post\n. Retrieved\nMarch 11,\n2016\n.\n^\n\"Dos Equis introduces its new 'Most Interesting Man'\n\"\n.\nUSA Today\n.\n^\nSchultz, E.J. (March 14, 2018).\n\"Dos Equis Sidelines The Most Interesting Man in the World\"\n.\nAd Age\n.\n^\n\"On the Set With The Most Interesting Man in the World\"\n.\nadage.com\n. March 5, 2012\n. Retrieved\nMarch 12,\n2016\n.\n^\n\"秘密のチャットレディバイト\"\n.\nstaythirstymyfriends.com\n. Archived from\nthe original\non July 7, 2015\n. Retrieved\nJune 25,\n2015\n.\n^\nFrancis Pruett.\n\"The Most Interesting Beer Campaign in The World?\"\n.\nThe Witty Barman Guide\n. Archived from\nthe original\non November 15, 2012\n. Retrieved\nOctober 15,\n2010\n.\n^\nAustin Carr (July 26, 2010).\n\"Why The Most Interesting Man in the World Moves More Units Than Old Spice Guy\"\n. Fastcompany.com\n. Retrieved\nAugust 3,\n2010\n.\n^\nKate Lunau (August 13, 2009).\n\"King of beer sales, amigo\"\n.\nMaclean's\n. Retrieved\nOctober 18,\n2011\n.\n^\nHow the World’s Most Interesting Man Befriended the World’s Most Powerful Man\n,\nPolitico\n^\nThe Most Interesting Man in the World Is Gone. Long Live the Most Interesting Man in the World: Jonathan Goldsmith talks about Dos Equis' decision to end the campaign, and the legacy of his iconic character.\nNate Erickson,\nEsquire\n, March 14, 2018\n^\nStrecker, Kathleen (May 17, 2012).\n\"Share ALL the memes! - Coast Weekend: Coastal Life\"\n. Coast Weekend. Archived from\nthe original\non July 1, 2012\n. Retrieved\nJuly 25,\n2012\n.\n^\n\"Campus-themed Internet memes go viral –\"\n. Usatoday.com. February 16, 2012\n. Retrieved\nJuly 25,\n2012\n.\n^\nKaiser, Johanna (April 13, 2012).\n\"Massachusetts students use memes to joke about high school - Beverly - Your Town\"\n. Boston.com\n. Retrieved\nJuly 25,\n2012\n.\n^\n\"The 'most interesting man in the world' of Dos Equis fame is now doing ads for a bitcoin ETF provider\"\n.\nYahoo Finance\n. December 18, 2023\n. Retrieved\nDecember 20,\n2023\n.","attrs_markdown":"[Jump to content](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#bodyContent)\n\nMain menu\n\nMain menu\n\nmove to sidebar\n\nhide\n\nNavigation\n\n- [Main page](https:\/\/en.wikipedia.org\/wiki\/Main_Page \"Visit the main page [z]\")\n- [Contents](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Contents \"Guides to browsing Wikipedia\")\n- [Current events](https:\/\/en.wikipedia.org\/wiki\/Portal:Current_events \"Articles related to current events\")\n- [Random article](https:\/\/en.wikipedia.org\/wiki\/Special:Random \"Visit a randomly selected article [x]\")\n- [About Wikipedia](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:About \"Learn about Wikipedia and how it works\")\n- [Contact us](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Contact_us \"How to contact Wikipedia\")\n\nContribute\n\n- [Help](https:\/\/en.wikipedia.org\/wiki\/Help:Contents \"Guidance on how to use and edit Wikipedia\")\n- [Learn to edit](https:\/\/en.wikipedia.org\/wiki\/Help:Introduction \"Learn how to edit Wikipedia\")\n- [Community portal](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Community_portal \"The hub for editors\")\n- [Recent changes](https:\/\/en.wikipedia.org\/wiki\/Special:RecentChanges \"A list of recent changes to Wikipedia [r]\")\n- [Upload file](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:File_upload_wizard \"Add images or other media for use on Wikipedia\")\n- [Special pages](https:\/\/en.wikipedia.org\/wiki\/Special:SpecialPages \"A list of all special pages [q]\")\n\n[![](https:\/\/en.wikipedia.org\/static\/images\/icons\/enwiki-25.svg) ![Wikipedia](https:\/\/en.wikipedia.org\/static\/images\/mobile\/copyright\/wikipedia-wordmark-en-25.svg) ![The Free Encyclopedia](https:\/\/en.wikipedia.org\/static\/images\/mobile\/copyright\/wikipedia-tagline-en-25.svg)](https:\/\/en.wikipedia.org\/wiki\/Main_Page)\n\n[Search](https:\/\/en.wikipedia.org\/wiki\/Special:Search \"Search Wikipedia [f]\")\n\nAppearance\n\n- [Donate](https:\/\/donate.wikimedia.org\/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en)\n- [Create account](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:CreateAccount&returnto=The+Most+Interesting+Man+in+the+World \"You are encouraged to create an account and log in; however, it is not mandatory\")\n- [Log in](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:UserLogin&returnto=The+Most+Interesting+Man+in+the+World \"You're encouraged to log in; however, it's not mandatory. [o]\")\n\nPersonal tools\n\n- [Donate](https:\/\/donate.wikimedia.org\/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en)\n- [Create account](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:CreateAccount&returnto=The+Most+Interesting+Man+in+the+World \"You are encouraged to create an account and log in; however, it is not mandatory\")\n- [Log in](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:UserLogin&returnto=The+Most+Interesting+Man+in+the+World \"You're encouraged to log in; however, it's not mandatory. [o]\")\n\n## Contents\nmove to sidebar\n\nhide\n\n- [(Top)](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World)\n- [1 History](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#History)\n- [2 Advertisements](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#Advertisements)\n- [3 Sales strategy and results](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#Sales_strategy_and_results)\n- [4 In popular culture](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#In_popular_culture)\n- [5 Examples](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#Examples)\n- [6 See also](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#See_also)\n- [7 References](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#References)\n\nToggle the table of contents\n\n# The Most Interesting Man in the World\n1 language\n\n- [中文](https:\/\/zh.wikipedia.org\/wiki\/%E4%B8%96%E4%B8%8A%E6%9C%80%E6%9C%89%E8%B6%A3%E7%94%B7%E4%BA%BA \"世上最有趣男人 – Chinese\")\n\n[Edit links](https:\/\/www.wikidata.org\/wiki\/Special:EntityPage\/Q7752375#sitelinks-wikipedia \"Edit interlanguage links\")\n\n- [Article](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World \"View the content page [c]\")\n- [Talk](https:\/\/en.wikipedia.org\/wiki\/Talk:The_Most_Interesting_Man_in_the_World \"Discuss improvements to the content page [t]\")\n\nEnglish\n\n- [Read](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World)\n- [Edit](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit \"Edit this page [e]\")\n- [View history](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&action=history \"Past revisions of this page [h]\")\n\nTools\n\nTools\n\nmove to sidebar\n\nhide\n\nActions\n\n- [Read](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World)\n- [Edit](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit \"Edit this page [e]\")\n- [View history](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&action=history)\n\nGeneral\n\n- [What links here](https:\/\/en.wikipedia.org\/wiki\/Special:WhatLinksHere\/The_Most_Interesting_Man_in_the_World \"List of all English Wikipedia pages containing links to this page [j]\")\n- [Related changes](https:\/\/en.wikipedia.org\/wiki\/Special:RecentChangesLinked\/The_Most_Interesting_Man_in_the_World \"Recent changes in pages linked from this page [k]\")\n- [Upload file](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:File_Upload_Wizard \"Upload files [u]\")\n- [Permanent link](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&oldid=1341791429 \"Permanent link to this revision of this page\")\n- [Page information](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&action=info \"More information about this page\")\n- [Cite this page](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:CiteThisPage&page=The_Most_Interesting_Man_in_the_World&id=1341791429&wpFormIdentifier=titleform \"Information on how to cite this page\")\n- [Get shortened URL](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FThe_Most_Interesting_Man_in_the_World)\n- [Download QR code](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:QrCode&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FThe_Most_Interesting_Man_in_the_World)\n\nPrint\/export\n\n- [Download as PDF](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:DownloadAsPdf&page=The_Most_Interesting_Man_in_the_World&action=show-download-screen \"Download this page as a PDF file\")\n- [Printable version](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&printable=yes \"Printable version of this page [p]\")\n\nIn other projects\n\n- [Wikidata item](https:\/\/www.wikidata.org\/wiki\/Special:EntityPage\/Q7752375 \"Structured data on this page hosted by Wikidata [g]\")\n\nAppearance\n\nmove to sidebar\n\nhide\n\nFrom Wikipedia, the free encyclopedia\n\nAdvertising campaign for Dos Equis beer\n\nThis article is about the Dos Equis advertisement. For the Family Guy episode, see [The Most Interesting Man in the World (Family Guy)](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World_\$Family_Guy\$ \"The Most Interesting Man in the World (Family Guy)\").\n\nFictional character\n\n| The Most Interesting Man in The World |   |\n|---|---|\n| [![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/2\/2a\/Jonathan_Goldsmith_2009.jpg\/250px-Jonathan_Goldsmith_2009.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Jonathan_Goldsmith_2009.jpg)Goldsmith played the Most Interesting Man in the World from 2006 to 2016 |   |\n| First appearance | 2006 |\n| Portrayed by | [Jonathan Goldsmith](https:\/\/en.wikipedia.org\/wiki\/Jonathan_Goldsmith \"Jonathan Goldsmith\") (2006–2016, 2026–) Claudio Marangone (young)[\\[1\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-1) [Augustin Legrand](https:\/\/en.wikipedia.org\/wiki\/Augustin_Legrand \"Augustin Legrand\") (2016–2018) |\n| Company | [Cuauhtémoc Moctezuma Brewery](https:\/\/en.wikipedia.org\/wiki\/Cuauht%C3%A9moc_Moctezuma_Brewery \"Cuauhtémoc Moctezuma Brewery\") |\n| In-universe information |   |\n| Alias | The World's Most Interesting Man |\n\n**The Most Interesting Man in the World** is an [advertising](https:\/\/en.wikipedia.org\/wiki\/Advertising \"Advertising\") campaign for [Dos Equis](https:\/\/en.wikipedia.org\/wiki\/Dos_Equis \"Dos Equis\") beer featuring actor [Jonathan Goldsmith](https:\/\/en.wikipedia.org\/wiki\/Jonathan_Goldsmith \"Jonathan Goldsmith\") as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular [Internet meme](https:\/\/en.wikipedia.org\/wiki\/Internet_meme \"Internet meme\"). The original campaign ended in 2018. In January 2026, Dos Equis announced it would be reviving the campaign.[\\[2\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-cnn_newcampaign-2)\n\n## History\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=1 \"Edit section: History\")\\]\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/e\/e6\/Europe_Ecologie_92_regional_elections_2010-02-05_n07.jpg\/250px-Europe_Ecologie_92_regional_elections_2010-02-05_n07.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Europe_Ecologie_92_regional_elections_2010-02-05_n07.jpg)\n\nAugustin Legrand replaced Goldsmith in 2016\n\nThe advertisements began appearing in the United States in 2006, with The Most Interesting Man in the World portrayed by American actor [Jonathan Goldsmith](https:\/\/en.wikipedia.org\/wiki\/Jonathan_Goldsmith \"Jonathan Goldsmith\"),[\\[3\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-3) and *[Frontline](https:\/\/en.wikipedia.org\/wiki\/Frontline_\$U.S._TV_series\$ \"Frontline (U.S. TV series)\")* narrator [Will Lyman](https:\/\/en.wikipedia.org\/wiki\/Will_Lyman \"Will Lyman\") providing voiceovers. They were produced by the marketing firm Euro RSCG (now [Havas Worldwide](https:\/\/en.wikipedia.org\/wiki\/Havas_Worldwide \"Havas Worldwide\")) for [Cuauhtémoc Moctezuma Brewery](https:\/\/en.wikipedia.org\/wiki\/Cuauht%C3%A9moc_Moctezuma_Brewery \"Cuauhtémoc Moctezuma Brewery\").[\\[4\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-:0-4)\n\nGoldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line \"...and that's how I arm wrestled [Fidel Castro](https:\/\/en.wikipedia.org\/wiki\/Fidel_Castro \"Fidel Castro\")\" and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line.[\\[5\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-5) The actor says his characterization was inspired by his late friend and sailing partner [Fernando Lamas](https:\/\/en.wikipedia.org\/wiki\/Fernando_Lamas \"Fernando Lamas\").[\\[6\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-6)\n\nIn March 2016, Dos Equis announced Goldsmith's retirement from the role. His last commercial saw him take a one-way journey to [Mars](https:\/\/en.wikipedia.org\/wiki\/Mars \"Mars\") amid much acclaim, and the narration: \"His only regret is not knowing what regret feels like\".[\\[7\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-lost-7) In September, French actor [Augustin Legrand](https:\/\/en.wikipedia.org\/wiki\/Augustin_Legrand \"Augustin Legrand\") made his debut as Goldsmith's replacement.[\\[8\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-8)\n\nThe original campaign ended in 2018, and it was replaced with a campaign called \"Keep It Interesante\".[\\[9\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-9) In January 2026, Dos Equis announced amid declining beverage sales that the campaign would be revived, with Goldsmith returning as \"the most interesting man.\" The first commercial of the new campaign aired January 19, 2026, on [ESPN](https:\/\/en.wikipedia.org\/wiki\/ESPN \"ESPN\") during the [2026 College Football Playoff National Championship](https:\/\/en.wikipedia.org\/wiki\/2026_College_Football_Playoff_National_Championship \"2026 College Football Playoff National Championship\") broadcast.[\\[2\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-cnn_newcampaign-2)\n\n## Advertisements\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=2 \"Edit section: Advertisements\")\\]\n\nThe Goldsmith advertisements feature an older bearded, debonair gentleman. They also feature a montage (mostly in black and white) of daring exploits involving \"the most interesting man\" when he was younger, in which the character is played by actor Claudio Marangone.[\\[10\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-10)\n\nThe precise settings are never revealed, but he performs incredible feats such as freeing an angry bear from a bear trap, performing a break shot in pool by shooting the cue ball out of the mouth of a man lying on the pool table, stitching up his own shoulder in a field hospital while flirting with the nurses, handfeeding a nest of egrets while ascending a cliff face, surfing a [rogue wave](https:\/\/en.wikipedia.org\/wiki\/Rogue_wave \"Rogue wave\"), and bench pressing two young women, each seated in a chair. The voiceovers themselves are intended to be both humorous and outrageous, including giving his own father \"[the talk](https:\/\/en.wikipedia.org\/wiki\/The_birds_and_the_bees \"The birds and the bees\")\", experiencing an awkward moment just to know how it felt, and finding the [Fountain of Youth](https:\/\/en.wikipedia.org\/wiki\/Fountain_of_Youth \"Fountain of Youth\") but not drinking from it because he wasn't thirsty. Other feats are more centered on his physical abilities and personality. These include changing foreign policy through his small talk, slamming a revolving door, and parallel-parking a train.\n\nAt the end of the advertisement, the Most Interesting Man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, \"I don't always drink beer. But when I do, I prefer Dos Equis.\" Each commercial ends with him stating the signature sign-off: \"Stay thirsty, my friends.\"[\\[11\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-11)\n\nThere are secondary advertisements that are similar to the final part of the original advertisements. They feature the Man sitting in a social setting, surrounded by beautiful young women, conveying a short opinion to the viewer on certain subjects, such as bar nuts, the [two-party system](https:\/\/en.wikipedia.org\/wiki\/Two-party_system \"Two-party system\"), [self-defense](https:\/\/en.wikipedia.org\/wiki\/Self-defense \"Self-defense\"), trophy wives, and \"[bromance](https:\/\/en.wikipedia.org\/wiki\/Bromance \"Bromance\")\". He then finishes the advertisement by holding a Dos Equis beer and saying, \"Stay thirsty, my friends.\"\n\nThe advertisements featuring Legrand end with a slightly different sign-off: \"Stay thirsty, *mis amigos*\" (Spanish for \"my friends\").\n\n## Sales strategy and results\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=3 \"Edit section: Sales strategy and results\")\\]\n\nThe agency's rationale for the brand strategy was defined as: \"He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly.\"[\\[12\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-12) According to the company, sales in the [United States](https:\/\/en.wikipedia.org\/wiki\/United_States \"United States\") increased each year between 2006 and 2010[\\[13\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-13) and tripled in [Canada](https:\/\/en.wikipedia.org\/wiki\/Canada \"Canada\") in 2008, although exact figures were not provided. Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.[\\[14\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-macleans-14)\n\nGoldsmith said in an interview that he realized how successful the campaign had been when a man came up to him in a restaurant, telling Goldsmith that the man had asked his young son what he wanted to be when he grew up, and the son replied: \"I want to be The Most Interesting Man In The World.\" He also said he had been approached on the street because of his role by such figures as [Michael Jordan](https:\/\/en.wikipedia.org\/wiki\/Michael_Jordan \"Michael Jordan\"), [Leonardo DiCaprio](https:\/\/en.wikipedia.org\/wiki\/Leonardo_DiCaprio \"Leonardo DiCaprio\") and [Jennifer Lawrence](https:\/\/en.wikipedia.org\/wiki\/Jennifer_Lawrence \"Jennifer Lawrence\"), and he was invited to meet [Barack Obama](https:\/\/en.wikipedia.org\/wiki\/Barack_Obama \"Barack Obama\"), the former [US President](https:\/\/en.wikipedia.org\/wiki\/President_of_the_United_States \"President of the United States\"), on several occasions.[\\[15\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-15)\n\n## In popular culture\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=4 \"Edit section: In popular culture\")\\]\n\nThe Most Interesting Man in the World has become an [Internet meme](https:\/\/en.wikipedia.org\/wiki\/Internet_meme \"Internet meme\"),[\\[16\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-Nate_Erickson-16) with a picture of The Most Interesting Man accompanying the [phrasal template](https:\/\/en.wikipedia.org\/wiki\/Snowclone \"Snowclone\") \"I don't always \\[X\\], but when I do, \\[Y\\]\".[\\[17\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-17)[\\[18\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-18)[\\[19\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-19)\n\nOn the [September 22, 2012 airing](https:\/\/en.wikipedia.org\/wiki\/Saturday_Night_Live_\$season_38\$#ep726 \"Saturday Night Live (season 38)\") of *[Saturday Night Live](https:\/\/en.wikipedia.org\/wiki\/Saturday_Night_Live \"Saturday Night Live\")*, guest host [Joseph Gordon-Levitt](https:\/\/en.wikipedia.org\/wiki\/Joseph_Gordon-Levitt \"Joseph Gordon-Levitt\") played the unimpressive son of The Most Interesting Man in the World in a pair of sketches, with [Jason Sudeikis](https:\/\/en.wikipedia.org\/wiki\/Jason_Sudeikis \"Jason Sudeikis\") appearing as his father in the second.\n\nGoldsmith briefly reprised his role as The Most Interesting Man in the World during an advertisement for [Stella Artois](https:\/\/en.wikipedia.org\/wiki\/Stella_Artois \"Stella Artois\"). The commercial was first aired on February 4, 2019 during [Super Bowl LIII](https:\/\/en.wikipedia.org\/wiki\/Super_Bowl_LIII \"Super Bowl LIII\").\n\nGoldsmith also reprised the character in a series of commercials for [Astral Tequila](https:\/\/en.wikipedia.org\/w\/index.php?title=Astral_Tequila&action=edit&redlink=1 \"Astral Tequila (page does not exist)\") in 2019. In these commercials, Goldsmith’s character is informed by his young assistant that he has won some sort of argument or competition. Goldsmith’s character is usually interrupted while finishing some incredible task in his office. Upon hearing the good news, Goldsmith’s character then drops what he is doing, saying, “This calls for [tequila](https:\/\/en.wikipedia.org\/wiki\/Tequila \"Tequila\").” His young assistant adds, “The best tequila.” Goldsmith’s character sets down the bottle of tequila and looks at the camera, saying “Astral Tequila.”\n\nIn December 2023, Goldsmith reprised the character again in an advertisement for a [cryptocurrency](https:\/\/en.wikipedia.org\/wiki\/Cryptocurrency \"Cryptocurrency\") firm. \"You know what's interesting these days? [Bitcoin](https:\/\/en.wikipedia.org\/wiki\/Bitcoin \"Bitcoin\"),\" he says.[\\[20\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-20)\n\n## Examples\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=5 \"Edit section: Examples\")\\]\n\n- He once cheated death and death didn't mind\n- If opportunity knocks, and he's not home, opportunity waits\n- If he were to pat you on the back, you would list it on your resume.\n- Mosquitos refuse to bite him purely out of respect.\n- If he were to mispronounce your name, you would feel compelled to change it.\n- His two cents is worth \\$37 in change.\n- Once, a rattlesnake bit him. After five days of excruciating pain, the snake finally died.\n- When he has a 50\/50 shot, the odds are 80\/20 in his favor.\n- He has won the lifetime achievement award, twice.\n- His words carry weight that would break a less interesting man's jaw.\n- His phone is addicted to him.\n\n## See also\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=6 \"Edit section: See also\")\\]\n\n- [Chuck Norris facts](https:\/\/en.wikipedia.org\/wiki\/Chuck_Norris_facts \"Chuck Norris facts\")\n- [Bill Brasky](https:\/\/en.wikipedia.org\/wiki\/Bill_Brasky \"Bill Brasky\")\n\n## References\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=7 \"Edit section: References\")\\]\n\n1. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-1)**\n   Schultz, E.J. (March 5, 2012). [\"The Story Behind Dos Equis' Most Interesting Man in the World - Behind The Work - Advertising Age\"](https:\/\/www.adage.com\/article\/behind-the-work\/story-dos-equis-interesting-man-world\/233112\/). *adage.com*. [Advertising Age](https:\/\/en.wikipedia.org\/wiki\/Advertising_Age \"Advertising Age\"). Retrieved June 25, 2015.\n2. ^ [***a***](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-cnn_newcampaign_2-0) [***b***](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-cnn_newcampaign_2-1)\n   Valinsky, Jordan (January 16, 2026). [\"Dos Equis revives 'Most Interesting Man' ads as beer sales struggle\"](https:\/\/www.cnn.com\/2026\/01\/16\/food\/dos-equis-most-interesting-man-ads). CNN. Retrieved January 17, 2026.\n3. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-3)**\n   [\"The Sydney Morning Herald Blogs: All Men Are Liars\"](http:\/\/blogs.smh.com.au\/lifestyle\/allmenareliars\/archives\/2009\/05\/the_most_interesting_man_in_th.html). *smh.com.au*. Retrieved June 25, 2015.\n4. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-:0_4-0)** Helliesen, Gunnar (04\/7\/2010). [\"The most interesting ad in the world\".](http:\/\/www.seattlepi.com\/business\/418157_tvads07.html) *[Seattle Post-Intelligencer](https:\/\/en.wikipedia.org\/wiki\/Seattle_Post-Intelligencer \"Seattle Post-Intelligencer\")*.\n5. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-5)**\n   Jack Busch (August 29, 2011). [\"An Interview with Jonathan Goldsmith, The Actor Behind The Most Interesting Man in the World\"](http:\/\/www.primermagazine.com\/2011\/live\/interview-jonathan-goldsmith-most-interesting-man-in-the-world). www.primermagazine.com.\n6. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-6)**\n   [\"The Most Interesting Man in the World - Fox News Video - Fox News\"](http:\/\/video.foxnews.com\/v\/4149883\/the-most-interesting-man-in-the-world). *Fox News*. September 27, 2010.\n7. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-lost_7-0)**\n   Wang, Yanan (March 10, 2016). [\"The 'Most Interesting Man in the World' just lost his job\"](https:\/\/www.washingtonpost.com\/news\/morning-mix\/wp\/2016\/03\/10\/the-most-interesting-man-in-the-world-just-lost-his-job\/). *Washington Post*. Retrieved March 11, 2016.\n8. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-8)**\n   [\"Dos Equis introduces its new 'Most Interesting Man'\"](https:\/\/www.usatoday.com\/story\/money\/2016\/09\/07\/dos-equis-names-new-most-interesting-man-in-the-world\/89538838\/). *[USA Today](https:\/\/en.wikipedia.org\/wiki\/USA_Today \"USA Today\")*.\n9. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-9)**\n   Schultz, E.J. (March 14, 2018). [\"Dos Equis Sidelines The Most Interesting Man in the World\"](https:\/\/adage.com\/article\/cmo-strategy\/dos-equis-sidelines-interesting-man-world\/312721\/). *Ad Age*.\n10. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-10)**\n    [\"On the Set With The Most Interesting Man in the World\"](https:\/\/adage.com\/article\/news\/set-interesting-man-world\/233104\/). *adage.com*. March 5, 2012. Retrieved March 12, 2016.\n11. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-11)**\n    [\"秘密のチャットレディバイト\"](https:\/\/web.archive.org\/web\/20150707075354\/http:\/\/staythirstymyfriends.com\/). *staythirstymyfriends.com*. Archived from [the original](http:\/\/staythirstymyfriends.com\/) on July 7, 2015. Retrieved June 25, 2015.\n12. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-12)**\n    Francis Pruett. [\"The Most Interesting Beer Campaign in The World?\"](https:\/\/web.archive.org\/web\/20121115111832\/http:\/\/barmanguide.com\/component\/content\/article\/29-beer-thoughts\/260-the-most-interesting-beer-campaign-in-the-world.html?directory=1). [The Witty Barman Guide](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Witty_Barman_Guide&action=edit&redlink=1 \"The Witty Barman Guide (page does not exist)\"). Archived from [the original](http:\/\/barmanguide.com\/component\/content\/article\/29-beer-thoughts\/260-the-most-interesting-beer-campaign-in-the-world.html?directory=1) on November 15, 2012. Retrieved October 15, 2010.\n13. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-13)**\n    Austin Carr (July 26, 2010). [\"Why The Most Interesting Man in the World Moves More Units Than Old Spice Guy\"](http:\/\/www.fastcompany.com\/1674547\/the-most-interesting-man-in-the-world-dos-equis). Fastcompany.com. Retrieved August 3, 2010.\n14. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-macleans_14-0)**\n    Kate Lunau (August 13, 2009). [\"King of beer sales, amigo\"](https:\/\/www.macleans.ca\/2009\/08\/13\/king-of-beer-sales-amigo\/). *[Maclean's](https:\/\/en.wikipedia.org\/wiki\/Maclean%27s \"Maclean's\")*. Retrieved October 18, 2011.\n15. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-15)** [How the World’s Most Interesting Man Befriended the World’s Most Powerful Man](https:\/\/www.politico.com\/magazine\/story\/2017\/06\/02\/most-interesting-man-world-friends-barack-obama-215215\/), *Politico*\n16. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-Nate_Erickson_16-0)** [The Most Interesting Man in the World Is Gone. Long Live the Most Interesting Man in the World: Jonathan Goldsmith talks about Dos Equis' decision to end the campaign, and the legacy of his iconic character.](https:\/\/www.esquire.com\/food-drink\/drinks\/a19436369\/most-interesting-man-canceled-jonathan-goldsmith\/) Nate Erickson, *[Esquire](https:\/\/en.wikipedia.org\/wiki\/Esquire_\$magazine\$ \"Esquire (magazine)\")*, March 14, 2018\n17. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-17)**\n    Strecker, Kathleen (May 17, 2012). [\"Share ALL the memes! - Coast Weekend: Coastal Life\"](https:\/\/web.archive.org\/web\/20120701063825\/http:\/\/www.coastweekend.com\/coastal_life\/share-all-the-memes\/article_509df56e-9f8f-11e1-a579-001a4bcf887a.html). Coast Weekend. Archived from [the original](http:\/\/www.coastweekend.com\/coastal_life\/share-all-the-memes\/article_509df56e-9f8f-11e1-a579-001a4bcf887a.html) on July 1, 2012. Retrieved July 25, 2012.\n18. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-18)**\n    [\"Campus-themed Internet memes go viral –\"](https:\/\/www.usatoday.com\/news\/education\/story\/2012-02-16\/college-memes-go-viral\/53119156\/1). Usatoday.com. February 16, 2012. Retrieved July 25, 2012.\n19. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-19)**\n    Kaiser, Johanna (April 13, 2012). [\"Massachusetts students use memes to joke about high school - Beverly - Your Town\"](http:\/\/www.boston.com\/yourtown\/news\/beverly\/2012\/04\/high_school_students_memes.html). Boston.com. Retrieved July 25, 2012.\n20. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-20)**\n    [\"The 'most interesting man in the world' of Dos Equis fame is now doing ads for a bitcoin ETF provider\"](https:\/\/finance.yahoo.com\/news\/most-interesting-man-world-dos-201605337.html). *Yahoo Finance*. December 18, 2023. Retrieved December 20, 2023.\n\n![](https:\/\/en.wikipedia.org\/wiki\/Special:CentralAutoLogin\/start?useformat=desktop&type=1x1&usesul3=1)\n\nRetrieved from \"<https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&oldid=1341791429>\"\n\n[Categories](https:\/\/en.wikipedia.org\/wiki\/Help:Category \"Help:Category\"):\n\n- [2000s television commercials](https:\/\/en.wikipedia.org\/wiki\/Category:2000s_television_commercials \"Category:2000s television commercials\")\n- [2010s television commercials](https:\/\/en.wikipedia.org\/wiki\/Category:2010s_television_commercials \"Category:2010s television commercials\")\n- [Advertising campaigns](https:\/\/en.wikipedia.org\/wiki\/Category:Advertising_campaigns \"Category:Advertising campaigns\")\n- [Alcohol advertising slogans](https:\/\/en.wikipedia.org\/wiki\/Category:Alcohol_advertising_slogans \"Category:Alcohol advertising slogans\")\n- [American advertising slogans](https:\/\/en.wikipedia.org\/wiki\/Category:American_advertising_slogans \"Category:American advertising slogans\")\n- [American television commercials](https:\/\/en.wikipedia.org\/wiki\/Category:American_television_commercials \"Category:American television commercials\")\n- [Beer mascots](https:\/\/en.wikipedia.org\/wiki\/Category:Beer_mascots \"Category:Beer mascots\")\n- [Fictional salespeople](https:\/\/en.wikipedia.org\/wiki\/Category:Fictional_salespeople \"Category:Fictional salespeople\")\n- [Internet memes](https:\/\/en.wikipedia.org\/wiki\/Category:Internet_memes \"Category:Internet memes\")\n- [Male characters in advertising](https:\/\/en.wikipedia.org\/wiki\/Category:Male_characters_in_advertising \"Category:Male characters in advertising\")\n- [Mascots introduced in 2006](https:\/\/en.wikipedia.org\/wiki\/Category:Mascots_introduced_in_2006 \"Category:Mascots introduced in 2006\")\n- [Snowclones](https:\/\/en.wikipedia.org\/wiki\/Category:Snowclones \"Category:Snowclones\")\n\nHidden categories:\n\n- [Articles with short description](https:\/\/en.wikipedia.org\/wiki\/Category:Articles_with_short_description \"Category:Articles with short description\")\n- [Short description matches Wikidata](https:\/\/en.wikipedia.org\/wiki\/Category:Short_description_matches_Wikidata \"Category:Short description matches Wikidata\")\n- [Use mdy dates from October 2018](https:\/\/en.wikipedia.org\/wiki\/Category:Use_mdy_dates_from_October_2018 \"Category:Use mdy dates from October 2018\")\n- [Short description is different from Wikidata](https:\/\/en.wikipedia.org\/wiki\/Category:Short_description_is_different_from_Wikidata \"Category:Short description is different from Wikidata\")\n\n- This page was last edited on 5 March 2026, at 02:27 (UTC).\n- Text is available under the [Creative Commons Attribution-ShareAlike 4.0 License](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License \"Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License\"); additional terms may apply. By using this site, you agree to the [Terms of Use](https:\/\/foundation.wikimedia.org\/wiki\/Special:MyLanguage\/Policy:Terms_of_Use \"foundation:Special:MyLanguage\/Policy:Terms of Use\") and [Privacy Policy](https:\/\/foundation.wikimedia.org\/wiki\/Special:MyLanguage\/Policy:Privacy_policy \"foundation:Special:MyLanguage\/Policy:Privacy policy\"). Wikipedia® is a registered trademark of the [Wikimedia Foundation, Inc.](https:\/\/wikimediafoundation.org\/), a non-profit organization.\n\n- [Privacy policy](https:\/\/foundation.wikimedia.org\/wiki\/Special:MyLanguage\/Policy:Privacy_policy)\n- [About Wikipedia](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:About)\n- [Disclaimers](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:General_disclaimer)\n- [Contact Wikipedia](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Contact_us)\n- [Legal & safety contacts](https:\/\/foundation.wikimedia.org\/wiki\/Special:MyLanguage\/Legal:Wikimedia_Foundation_Legal_and_Safety_Contact_Information)\n- [Code of Conduct](https:\/\/foundation.wikimedia.org\/wiki\/Special:MyLanguage\/Policy:Universal_Code_of_Conduct)\n- [Developers](https:\/\/developer.wikimedia.org\/)\n- [Statistics](https:\/\/stats.wikimedia.org\/#\/en.wikipedia.org)\n- [Cookie statement](https:\/\/foundation.wikimedia.org\/wiki\/Special:MyLanguage\/Policy:Cookie_statement)\n- [Mobile view](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&mobileaction=toggle_view_mobile)\n\n- [![Wikimedia Foundation](https:\/\/en.wikipedia.org\/static\/images\/footer\/wikimedia.svg)](https:\/\/www.wikimedia.org\/)\n- [![Powered by MediaWiki](https:\/\/en.wikipedia.org\/w\/resources\/assets\/mediawiki_compact.svg)](https:\/\/www.mediawiki.org\/)\n\nSearch\n\nToggle the table of contents\n\nThe Most Interesting Man in the World\n\n1 language\n\n[Add topic](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World)","attrs_readable_markdown":"From Wikipedia, the free encyclopedia\n\n| The Most Interesting Man in The World |   |\n|---|---|\n| [![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/2\/2a\/Jonathan_Goldsmith_2009.jpg\/250px-Jonathan_Goldsmith_2009.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Jonathan_Goldsmith_2009.jpg)Goldsmith played the Most Interesting Man in the World from 2006 to 2016 |   |\n| First appearance | 2006 |\n| Portrayed by | [Jonathan Goldsmith](https:\/\/en.wikipedia.org\/wiki\/Jonathan_Goldsmith \"Jonathan Goldsmith\") (2006–2016, 2026–) Claudio Marangone (young)[\\[1\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-1) [Augustin Legrand](https:\/\/en.wikipedia.org\/wiki\/Augustin_Legrand \"Augustin Legrand\") (2016–2018) |\n| Company | [Cuauhtémoc Moctezuma Brewery](https:\/\/en.wikipedia.org\/wiki\/Cuauht%C3%A9moc_Moctezuma_Brewery \"Cuauhtémoc Moctezuma Brewery\") |\n| In-universe information |   |\n| Alias | The World's Most Interesting Man |\n\n**The Most Interesting Man in the World** is an [advertising](https:\/\/en.wikipedia.org\/wiki\/Advertising \"Advertising\") campaign for [Dos Equis](https:\/\/en.wikipedia.org\/wiki\/Dos_Equis \"Dos Equis\") beer featuring actor [Jonathan Goldsmith](https:\/\/en.wikipedia.org\/wiki\/Jonathan_Goldsmith \"Jonathan Goldsmith\") as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular [Internet meme](https:\/\/en.wikipedia.org\/wiki\/Internet_meme \"Internet meme\"). The original campaign ended in 2018. In January 2026, Dos Equis announced it would be reviving the campaign.[\\[2\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-cnn_newcampaign-2)\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/e\/e6\/Europe_Ecologie_92_regional_elections_2010-02-05_n07.jpg\/250px-Europe_Ecologie_92_regional_elections_2010-02-05_n07.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Europe_Ecologie_92_regional_elections_2010-02-05_n07.jpg)\n\nAugustin Legrand replaced Goldsmith in 2016\n\nThe advertisements began appearing in the United States in 2006, with The Most Interesting Man in the World portrayed by American actor [Jonathan Goldsmith](https:\/\/en.wikipedia.org\/wiki\/Jonathan_Goldsmith \"Jonathan Goldsmith\"),[\\[3\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-3) and *[Frontline](https:\/\/en.wikipedia.org\/wiki\/Frontline_\$U.S._TV_series\$ \"Frontline (U.S. TV series)\")* narrator [Will Lyman](https:\/\/en.wikipedia.org\/wiki\/Will_Lyman \"Will Lyman\") providing voiceovers. They were produced by the marketing firm Euro RSCG (now [Havas Worldwide](https:\/\/en.wikipedia.org\/wiki\/Havas_Worldwide \"Havas Worldwide\")) for [Cuauhtémoc Moctezuma Brewery](https:\/\/en.wikipedia.org\/wiki\/Cuauht%C3%A9moc_Moctezuma_Brewery \"Cuauhtémoc Moctezuma Brewery\").[\\[4\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-:0-4)\n\nGoldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line \"...and that's how I arm wrestled [Fidel Castro](https:\/\/en.wikipedia.org\/wiki\/Fidel_Castro \"Fidel Castro\")\" and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line.[\\[5\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-5) The actor says his characterization was inspired by his late friend and sailing partner [Fernando Lamas](https:\/\/en.wikipedia.org\/wiki\/Fernando_Lamas \"Fernando Lamas\").[\\[6\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-6)\n\nIn March 2016, Dos Equis announced Goldsmith's retirement from the role. His last commercial saw him take a one-way journey to [Mars](https:\/\/en.wikipedia.org\/wiki\/Mars \"Mars\") amid much acclaim, and the narration: \"His only regret is not knowing what regret feels like\".[\\[7\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-lost-7) In September, French actor [Augustin Legrand](https:\/\/en.wikipedia.org\/wiki\/Augustin_Legrand \"Augustin Legrand\") made his debut as Goldsmith's replacement.[\\[8\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-8)\n\nThe original campaign ended in 2018, and it was replaced with a campaign called \"Keep It Interesante\".[\\[9\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-9) In January 2026, Dos Equis announced amid declining beverage sales that the campaign would be revived, with Goldsmith returning as \"the most interesting man.\" The first commercial of the new campaign aired January 19, 2026, on [ESPN](https:\/\/en.wikipedia.org\/wiki\/ESPN \"ESPN\") during the [2026 College Football Playoff National Championship](https:\/\/en.wikipedia.org\/wiki\/2026_College_Football_Playoff_National_Championship \"2026 College Football Playoff National Championship\") broadcast.[\\[2\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-cnn_newcampaign-2)\n\nThe Goldsmith advertisements feature an older bearded, debonair gentleman. They also feature a montage (mostly in black and white) of daring exploits involving \"the most interesting man\" when he was younger, in which the character is played by actor Claudio Marangone.[\\[10\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-10)\n\nThe precise settings are never revealed, but he performs incredible feats such as freeing an angry bear from a bear trap, performing a break shot in pool by shooting the cue ball out of the mouth of a man lying on the pool table, stitching up his own shoulder in a field hospital while flirting with the nurses, handfeeding a nest of egrets while ascending a cliff face, surfing a [rogue wave](https:\/\/en.wikipedia.org\/wiki\/Rogue_wave \"Rogue wave\"), and bench pressing two young women, each seated in a chair. The voiceovers themselves are intended to be both humorous and outrageous, including giving his own father \"[the talk](https:\/\/en.wikipedia.org\/wiki\/The_birds_and_the_bees \"The birds and the bees\")\", experiencing an awkward moment just to know how it felt, and finding the [Fountain of Youth](https:\/\/en.wikipedia.org\/wiki\/Fountain_of_Youth \"Fountain of Youth\") but not drinking from it because he wasn't thirsty. Other feats are more centered on his physical abilities and personality. These include changing foreign policy through his small talk, slamming a revolving door, and parallel-parking a train.\n\nAt the end of the advertisement, the Most Interesting Man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, \"I don't always drink beer. But when I do, I prefer Dos Equis.\" Each commercial ends with him stating the signature sign-off: \"Stay thirsty, my friends.\"[\\[11\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-11)\n\nThere are secondary advertisements that are similar to the final part of the original advertisements. They feature the Man sitting in a social setting, surrounded by beautiful young women, conveying a short opinion to the viewer on certain subjects, such as bar nuts, the [two-party system](https:\/\/en.wikipedia.org\/wiki\/Two-party_system \"Two-party system\"), [self-defense](https:\/\/en.wikipedia.org\/wiki\/Self-defense \"Self-defense\"), trophy wives, and \"[bromance](https:\/\/en.wikipedia.org\/wiki\/Bromance \"Bromance\")\". He then finishes the advertisement by holding a Dos Equis beer and saying, \"Stay thirsty, my friends.\"\n\nThe advertisements featuring Legrand end with a slightly different sign-off: \"Stay thirsty, *mis amigos*\" (Spanish for \"my friends\").\n\n## Sales strategy and results\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=3 \"Edit section: Sales strategy and results\")\\]\n\nThe agency's rationale for the brand strategy was defined as: \"He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly.\"[\\[12\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-12) According to the company, sales in the [United States](https:\/\/en.wikipedia.org\/wiki\/United_States \"United States\") increased each year between 2006 and 2010[\\[13\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-13) and tripled in [Canada](https:\/\/en.wikipedia.org\/wiki\/Canada \"Canada\") in 2008, although exact figures were not provided. Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.[\\[14\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-macleans-14)\n\nGoldsmith said in an interview that he realized how successful the campaign had been when a man came up to him in a restaurant, telling Goldsmith that the man had asked his young son what he wanted to be when he grew up, and the son replied: \"I want to be The Most Interesting Man In The World.\" He also said he had been approached on the street because of his role by such figures as [Michael Jordan](https:\/\/en.wikipedia.org\/wiki\/Michael_Jordan \"Michael Jordan\"), [Leonardo DiCaprio](https:\/\/en.wikipedia.org\/wiki\/Leonardo_DiCaprio \"Leonardo DiCaprio\") and [Jennifer Lawrence](https:\/\/en.wikipedia.org\/wiki\/Jennifer_Lawrence \"Jennifer Lawrence\"), and he was invited to meet [Barack Obama](https:\/\/en.wikipedia.org\/wiki\/Barack_Obama \"Barack Obama\"), the former [US President](https:\/\/en.wikipedia.org\/wiki\/President_of_the_United_States \"President of the United States\"), on several occasions.[\\[15\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-15)\n\nThe Most Interesting Man in the World has become an [Internet meme](https:\/\/en.wikipedia.org\/wiki\/Internet_meme \"Internet meme\"),[\\[16\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-Nate_Erickson-16) with a picture of The Most Interesting Man accompanying the [phrasal template](https:\/\/en.wikipedia.org\/wiki\/Snowclone \"Snowclone\") \"I don't always \\[X\\], but when I do, \\[Y\\]\".[\\[17\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-17)[\\[18\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-18)[\\[19\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-19)\n\nOn the [September 22, 2012 airing](https:\/\/en.wikipedia.org\/wiki\/Saturday_Night_Live_\$season_38\$#ep726 \"Saturday Night Live (season 38)\") of *[Saturday Night Live](https:\/\/en.wikipedia.org\/wiki\/Saturday_Night_Live \"Saturday Night Live\")*, guest host [Joseph Gordon-Levitt](https:\/\/en.wikipedia.org\/wiki\/Joseph_Gordon-Levitt \"Joseph Gordon-Levitt\") played the unimpressive son of The Most Interesting Man in the World in a pair of sketches, with [Jason Sudeikis](https:\/\/en.wikipedia.org\/wiki\/Jason_Sudeikis \"Jason Sudeikis\") appearing as his father in the second.\n\nGoldsmith briefly reprised his role as The Most Interesting Man in the World during an advertisement for [Stella Artois](https:\/\/en.wikipedia.org\/wiki\/Stella_Artois \"Stella Artois\"). The commercial was first aired on February 4, 2019 during [Super Bowl LIII](https:\/\/en.wikipedia.org\/wiki\/Super_Bowl_LIII \"Super Bowl LIII\").\n\nGoldsmith also reprised the character in a series of commercials for [Astral Tequila](https:\/\/en.wikipedia.org\/w\/index.php?title=Astral_Tequila&action=edit&redlink=1 \"Astral Tequila (page does not exist)\") in 2019. In these commercials, Goldsmith’s character is informed by his young assistant that he has won some sort of argument or competition. Goldsmith’s character is usually interrupted while finishing some incredible task in his office. Upon hearing the good news, Goldsmith’s character then drops what he is doing, saying, “This calls for [tequila](https:\/\/en.wikipedia.org\/wiki\/Tequila \"Tequila\").” His young assistant adds, “The best tequila.” Goldsmith’s character sets down the bottle of tequila and looks at the camera, saying “Astral Tequila.”\n\nIn December 2023, Goldsmith reprised the character again in an advertisement for a [cryptocurrency](https:\/\/en.wikipedia.org\/wiki\/Cryptocurrency \"Cryptocurrency\") firm. \"You know what's interesting these days? [Bitcoin](https:\/\/en.wikipedia.org\/wiki\/Bitcoin \"Bitcoin\"),\" he says.[\\[20\\]](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_note-20)\n\n- He once cheated death and death didn't mind\n- If opportunity knocks, and he's not home, opportunity waits\n- If he were to pat you on the back, you would list it on your resume.\n- Mosquitos refuse to bite him purely out of respect.\n- If he were to mispronounce your name, you would feel compelled to change it.\n- His two cents is worth \\$37 in change.\n- Once, a rattlesnake bit him. After five days of excruciating pain, the snake finally died.\n- When he has a 50\/50 shot, the odds are 80\/20 in his favor.\n- He has won the lifetime achievement award, twice.\n- His words carry weight that would break a less interesting man's jaw.\n- His phone is addicted to him.\n\n- [Chuck Norris facts](https:\/\/en.wikipedia.org\/wiki\/Chuck_Norris_facts \"Chuck Norris facts\")\n- [Bill Brasky](https:\/\/en.wikipedia.org\/wiki\/Bill_Brasky \"Bill Brasky\")\n\n1. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-1)**\n   Schultz, E.J. (March 5, 2012). [\"The Story Behind Dos Equis' Most Interesting Man in the World - Behind The Work - Advertising Age\"](https:\/\/www.adage.com\/article\/behind-the-work\/story-dos-equis-interesting-man-world\/233112\/). *adage.com*. [Advertising Age](https:\/\/en.wikipedia.org\/wiki\/Advertising_Age \"Advertising Age\"). Retrieved June 25, 2015.\n2. ^ [***a***](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-cnn_newcampaign_2-0) [***b***](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-cnn_newcampaign_2-1)\n   Valinsky, Jordan (January 16, 2026). [\"Dos Equis revives 'Most Interesting Man' ads as beer sales struggle\"](https:\/\/www.cnn.com\/2026\/01\/16\/food\/dos-equis-most-interesting-man-ads). CNN. Retrieved January 17, 2026.\n3. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-3)**\n   [\"The Sydney Morning Herald Blogs: All Men Are Liars\"](http:\/\/blogs.smh.com.au\/lifestyle\/allmenareliars\/archives\/2009\/05\/the_most_interesting_man_in_th.html). *smh.com.au*. Retrieved June 25, 2015.\n4. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-:0_4-0)** Helliesen, Gunnar (04\/7\/2010). [\"The most interesting ad in the world\".](http:\/\/www.seattlepi.com\/business\/418157_tvads07.html) *[Seattle Post-Intelligencer](https:\/\/en.wikipedia.org\/wiki\/Seattle_Post-Intelligencer \"Seattle Post-Intelligencer\")*.\n5. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-5)**\n   Jack Busch (August 29, 2011). [\"An Interview with Jonathan Goldsmith, The Actor Behind The Most Interesting Man in the World\"](http:\/\/www.primermagazine.com\/2011\/live\/interview-jonathan-goldsmith-most-interesting-man-in-the-world). www.primermagazine.com.\n6. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-6)**\n   [\"The Most Interesting Man in the World - Fox News Video - Fox News\"](http:\/\/video.foxnews.com\/v\/4149883\/the-most-interesting-man-in-the-world). *Fox News*. September 27, 2010.\n7. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-lost_7-0)**\n   Wang, Yanan (March 10, 2016). [\"The 'Most Interesting Man in the World' just lost his job\"](https:\/\/www.washingtonpost.com\/news\/morning-mix\/wp\/2016\/03\/10\/the-most-interesting-man-in-the-world-just-lost-his-job\/). *Washington Post*. Retrieved March 11, 2016.\n8. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-8)**\n   [\"Dos Equis introduces its new 'Most Interesting Man'\"](https:\/\/www.usatoday.com\/story\/money\/2016\/09\/07\/dos-equis-names-new-most-interesting-man-in-the-world\/89538838\/). *[USA Today](https:\/\/en.wikipedia.org\/wiki\/USA_Today \"USA Today\")*.\n9. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-9)**\n   Schultz, E.J. (March 14, 2018). [\"Dos Equis Sidelines The Most Interesting Man in the World\"](https:\/\/adage.com\/article\/cmo-strategy\/dos-equis-sidelines-interesting-man-world\/312721\/). *Ad Age*.\n10. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-10)**\n    [\"On the Set With The Most Interesting Man in the World\"](https:\/\/adage.com\/article\/news\/set-interesting-man-world\/233104\/). *adage.com*. March 5, 2012. Retrieved March 12, 2016.\n11. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-11)**\n    [\"秘密のチャットレディバイト\"](https:\/\/web.archive.org\/web\/20150707075354\/http:\/\/staythirstymyfriends.com\/). *staythirstymyfriends.com*. Archived from [the original](http:\/\/staythirstymyfriends.com\/) on July 7, 2015. Retrieved June 25, 2015.\n12. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-12)**\n    Francis Pruett. [\"The Most Interesting Beer Campaign in The World?\"](https:\/\/web.archive.org\/web\/20121115111832\/http:\/\/barmanguide.com\/component\/content\/article\/29-beer-thoughts\/260-the-most-interesting-beer-campaign-in-the-world.html?directory=1). [The Witty Barman Guide](https:\/\/en.wikipedia.org\/w\/index.php?title=The_Witty_Barman_Guide&action=edit&redlink=1 \"The Witty Barman Guide (page does not exist)\"). Archived from [the original](http:\/\/barmanguide.com\/component\/content\/article\/29-beer-thoughts\/260-the-most-interesting-beer-campaign-in-the-world.html?directory=1) on November 15, 2012. Retrieved October 15, 2010.\n13. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-13)**\n    Austin Carr (July 26, 2010). [\"Why The Most Interesting Man in the World Moves More Units Than Old Spice Guy\"](http:\/\/www.fastcompany.com\/1674547\/the-most-interesting-man-in-the-world-dos-equis). Fastcompany.com. Retrieved August 3, 2010.\n14. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-macleans_14-0)**\n    Kate Lunau (August 13, 2009). [\"King of beer sales, amigo\"](https:\/\/www.macleans.ca\/2009\/08\/13\/king-of-beer-sales-amigo\/). *[Maclean's](https:\/\/en.wikipedia.org\/wiki\/Maclean%27s \"Maclean's\")*. Retrieved October 18, 2011.\n15. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-15)** [How the World’s Most Interesting Man Befriended the World’s Most Powerful Man](https:\/\/www.politico.com\/magazine\/story\/2017\/06\/02\/most-interesting-man-world-friends-barack-obama-215215\/), *Politico*\n16. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-Nate_Erickson_16-0)** [The Most Interesting Man in the World Is Gone. Long Live the Most Interesting Man in the World: Jonathan Goldsmith talks about Dos Equis' decision to end the campaign, and the legacy of his iconic character.](https:\/\/www.esquire.com\/food-drink\/drinks\/a19436369\/most-interesting-man-canceled-jonathan-goldsmith\/) Nate Erickson, *[Esquire](https:\/\/en.wikipedia.org\/wiki\/Esquire_\$magazine\$ \"Esquire (magazine)\")*, March 14, 2018\n17. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-17)**\n    Strecker, Kathleen (May 17, 2012). [\"Share ALL the memes! - Coast Weekend: Coastal Life\"](https:\/\/web.archive.org\/web\/20120701063825\/http:\/\/www.coastweekend.com\/coastal_life\/share-all-the-memes\/article_509df56e-9f8f-11e1-a579-001a4bcf887a.html). Coast Weekend. Archived from [the original](http:\/\/www.coastweekend.com\/coastal_life\/share-all-the-memes\/article_509df56e-9f8f-11e1-a579-001a4bcf887a.html) on July 1, 2012. Retrieved July 25, 2012.\n18. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-18)**\n    [\"Campus-themed Internet memes go viral –\"](https:\/\/www.usatoday.com\/news\/education\/story\/2012-02-16\/college-memes-go-viral\/53119156\/1). Usatoday.com. February 16, 2012. Retrieved July 25, 2012.\n19. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-19)**\n    Kaiser, Johanna (April 13, 2012). [\"Massachusetts students use memes to joke about high school - Beverly - Your Town\"](http:\/\/www.boston.com\/yourtown\/news\/beverly\/2012\/04\/high_school_students_memes.html). Boston.com. Retrieved July 25, 2012.\n20. **[^](https:\/\/en.wikipedia.org\/wiki\/The_Most_Interesting_Man_in_the_World#cite_ref-20)**\n    [\"The 'most interesting man in the world' of Dos Equis fame is now doing ads for a bitcoin ETF provider\"](https:\/\/finance.yahoo.com\/news\/most-interesting-man-world-dos-201605337.html). *Yahoo Finance*. December 18, 2023. Retrieved December 20, 2023.","meta_canonical":null}

3. Robots.txt Check

Query:

Response:

4. Spam/Ban Check

Query:

Response:

5. Seen Status Check

ℹ️ Skipped - page is already crawled

📄

INDEXABLE

✅

CRAWLED

26 days ago

🤖

ROBOTS ALLOWED

Page Info Filters

Filter	Status	Condition	Details
HTTP status	PASS	`download_http_code = 200`	HTTP 200
Age cutoff	PASS	`download_stamp > now() - 6 MONTH`	0.9 months ago (distributed domain, exempt)
History drop	PASS	`isNull(history_drop_reason)`	No drop reason
Spam/ban	PASS	`fh_dont_index != 1 AND ml_spam_score = 0`	ml_spam_score=0
Canonical	PASS	`meta_canonical IS NULL OR = '' OR = src_unparsed`	Not set

Page Details

Property	Value
URL	https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World
Last Crawled	2026-03-13 00:08:59 (26 days ago)
First Indexed	2014-05-27 19:01:00 (11 years ago)
HTTP Status Code	200
Meta Title	The Most Interesting Man in the World - Wikipedia
Meta Description	null
Meta Canonical	null
Boilerpipe Text	From Wikipedia, the free encyclopedia The Most Interesting Man in The World Goldsmith played the Most Interesting Man in the World from 2006 to 2016 First appearance 2006 Portrayed by Jonathan Goldsmith (2006–2016, 2026–) Claudio Marangone (young) [ 1 ] Augustin Legrand (2016–2018) Company Cuauhtémoc Moctezuma Brewery In-universe information Alias The World's Most Interesting Man The Most Interesting Man in the World is an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular Internet meme . The original campaign ended in 2018. In January 2026, Dos Equis announced it would be reviving the campaign. [ 2 ] Augustin Legrand replaced Goldsmith in 2016 The advertisements began appearing in the United States in 2006, with The Most Interesting Man in the World portrayed by American actor Jonathan Goldsmith , [ 3 ] and Frontline narrator Will Lyman providing voiceovers. They were produced by the marketing firm Euro RSCG (now Havas Worldwide ) for Cuauhtémoc Moctezuma Brewery . [ 4 ] Goldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line "...and that's how I arm wrestled Fidel Castro " and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line. [ 5 ] The actor says his characterization was inspired by his late friend and sailing partner Fernando Lamas . [ 6 ] In March 2016, Dos Equis announced Goldsmith's retirement from the role. His last commercial saw him take a one-way journey to Mars amid much acclaim, and the narration: "His only regret is not knowing what regret feels like". [ 7 ] In September, French actor Augustin Legrand made his debut as Goldsmith's replacement. [ 8 ] The original campaign ended in 2018, and it was replaced with a campaign called "Keep It Interesante". [ 9 ] In January 2026, Dos Equis announced amid declining beverage sales that the campaign would be revived, with Goldsmith returning as "the most interesting man." The first commercial of the new campaign aired January 19, 2026, on ESPN during the 2026 College Football Playoff National Championship broadcast. [ 2 ] The Goldsmith advertisements feature an older bearded, debonair gentleman. They also feature a montage (mostly in black and white) of daring exploits involving "the most interesting man" when he was younger, in which the character is played by actor Claudio Marangone. [ 10 ] The precise settings are never revealed, but he performs incredible feats such as freeing an angry bear from a bear trap, performing a break shot in pool by shooting the cue ball out of the mouth of a man lying on the pool table, stitching up his own shoulder in a field hospital while flirting with the nurses, handfeeding a nest of egrets while ascending a cliff face, surfing a rogue wave , and bench pressing two young women, each seated in a chair. The voiceovers themselves are intended to be both humorous and outrageous, including giving his own father " the talk ", experiencing an awkward moment just to know how it felt, and finding the Fountain of Youth but not drinking from it because he wasn't thirsty. Other feats are more centered on his physical abilities and personality. These include changing foreign policy through his small talk, slamming a revolving door, and parallel-parking a train. At the end of the advertisement, the Most Interesting Man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, "I don't always drink beer. But when I do, I prefer Dos Equis." Each commercial ends with him stating the signature sign-off: "Stay thirsty, my friends." [ 11 ] There are secondary advertisements that are similar to the final part of the original advertisements. They feature the Man sitting in a social setting, surrounded by beautiful young women, conveying a short opinion to the viewer on certain subjects, such as bar nuts, the two-party system , self-defense , trophy wives, and " bromance ". He then finishes the advertisement by holding a Dos Equis beer and saying, "Stay thirsty, my friends." The advertisements featuring Legrand end with a slightly different sign-off: "Stay thirsty, mis amigos " (Spanish for "my friends"). Sales strategy and results [ edit ] The agency's rationale for the brand strategy was defined as: "He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly." [ 12 ] According to the company, sales in the United States increased each year between 2006 and 2010 [ 13 ] and tripled in Canada in 2008, although exact figures were not provided. Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S. [ 14 ] Goldsmith said in an interview that he realized how successful the campaign had been when a man came up to him in a restaurant, telling Goldsmith that the man had asked his young son what he wanted to be when he grew up, and the son replied: "I want to be The Most Interesting Man In The World." He also said he had been approached on the street because of his role by such figures as Michael Jordan , Leonardo DiCaprio and Jennifer Lawrence , and he was invited to meet Barack Obama , the former US President , on several occasions. [ 15 ] The Most Interesting Man in the World has become an Internet meme , [ 16 ] with a picture of The Most Interesting Man accompanying the phrasal template "I don't always [X], but when I do, [Y]". [ 17 ] [ 18 ] [ 19 ] On the September 22, 2012 airing of Saturday Night Live , guest host Joseph Gordon-Levitt played the unimpressive son of The Most Interesting Man in the World in a pair of sketches, with Jason Sudeikis appearing as his father in the second. Goldsmith briefly reprised his role as The Most Interesting Man in the World during an advertisement for Stella Artois . The commercial was first aired on February 4, 2019 during Super Bowl LIII . Goldsmith also reprised the character in a series of commercials for Astral Tequila in 2019. In these commercials, Goldsmith’s character is informed by his young assistant that he has won some sort of argument or competition. Goldsmith’s character is usually interrupted while finishing some incredible task in his office. Upon hearing the good news, Goldsmith’s character then drops what he is doing, saying, “This calls for tequila .” His young assistant adds, “The best tequila.” Goldsmith’s character sets down the bottle of tequila and looks at the camera, saying “Astral Tequila.” In December 2023, Goldsmith reprised the character again in an advertisement for a cryptocurrency firm. "You know what's interesting these days? Bitcoin ," he says. [ 20 ] He once cheated death and death didn't mind If opportunity knocks, and he's not home, opportunity waits If he were to pat you on the back, you would list it on your resume. Mosquitos refuse to bite him purely out of respect. If he were to mispronounce your name, you would feel compelled to change it. His two cents is worth $37 in change. Once, a rattlesnake bit him. After five days of excruciating pain, the snake finally died. When he has a 50/50 shot, the odds are 80/20 in his favor. He has won the lifetime achievement award, twice. His words carry weight that would break a less interesting man's jaw. His phone is addicted to him. Chuck Norris facts Bill Brasky ^ Schultz, E.J. (March 5, 2012). "The Story Behind Dos Equis' Most Interesting Man in the World - Behind The Work - Advertising Age" . adage.com . Advertising Age . Retrieved June 25, 2015 . ^ a b Valinsky, Jordan (January 16, 2026). "Dos Equis revives 'Most Interesting Man' ads as beer sales struggle" . CNN . Retrieved January 17, 2026 . ^ "The Sydney Morning Herald Blogs: All Men Are Liars" . smh.com.au . Retrieved June 25, 2015 . ^ Helliesen, Gunnar (04/7/2010). "The most interesting ad in the world". Seattle Post-Intelligencer . ^ Jack Busch (August 29, 2011). "An Interview with Jonathan Goldsmith, The Actor Behind The Most Interesting Man in the World" . www.primermagazine.com. ^ "The Most Interesting Man in the World - Fox News Video - Fox News" . Fox News . September 27, 2010. ^ Wang, Yanan (March 10, 2016). "The 'Most Interesting Man in the World' just lost his job" . Washington Post . Retrieved March 11, 2016 . ^ "Dos Equis introduces its new 'Most Interesting Man' " . USA Today . ^ Schultz, E.J. (March 14, 2018). "Dos Equis Sidelines The Most Interesting Man in the World" . Ad Age . ^ "On the Set With The Most Interesting Man in the World" . adage.com . March 5, 2012 . Retrieved March 12, 2016 . ^ "秘密のチャットレディバイト" . staythirstymyfriends.com . Archived from the original on July 7, 2015 . Retrieved June 25, 2015 . ^ Francis Pruett. "The Most Interesting Beer Campaign in The World?" . The Witty Barman Guide . Archived from the original on November 15, 2012 . Retrieved October 15, 2010 . ^ Austin Carr (July 26, 2010). "Why The Most Interesting Man in the World Moves More Units Than Old Spice Guy" . Fastcompany.com . Retrieved August 3, 2010 . ^ Kate Lunau (August 13, 2009). "King of beer sales, amigo" . Maclean's . Retrieved October 18, 2011 . ^ How the World’s Most Interesting Man Befriended the World’s Most Powerful Man , Politico ^ The Most Interesting Man in the World Is Gone. Long Live the Most Interesting Man in the World: Jonathan Goldsmith talks about Dos Equis' decision to end the campaign, and the legacy of his iconic character. Nate Erickson, Esquire , March 14, 2018 ^ Strecker, Kathleen (May 17, 2012). "Share ALL the memes! - Coast Weekend: Coastal Life" . Coast Weekend. Archived from the original on July 1, 2012 . Retrieved July 25, 2012 . ^ "Campus-themed Internet memes go viral –" . Usatoday.com. February 16, 2012 . Retrieved July 25, 2012 . ^ Kaiser, Johanna (April 13, 2012). "Massachusetts students use memes to joke about high school - Beverly - Your Town" . Boston.com . Retrieved July 25, 2012 . ^ "The 'most interesting man in the world' of Dos Equis fame is now doing ads for a bitcoin ETF provider" . Yahoo Finance . December 18, 2023 . Retrieved December 20, 2023 .
Markdown	[Jump to content](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#bodyContent) Main menu Main menu move to sidebar hide Navigation - [Main page](https://en.wikipedia.org/wiki/Main_Page "Visit the main page [z]") - [Contents](https://en.wikipedia.org/wiki/Wikipedia:Contents "Guides to browsing Wikipedia") - [Current events](https://en.wikipedia.org/wiki/Portal:Current_events "Articles related to current events") - [Random article](https://en.wikipedia.org/wiki/Special:Random "Visit a randomly selected article [x]") - [About Wikipedia](https://en.wikipedia.org/wiki/Wikipedia:About "Learn about Wikipedia and how it works") - [Contact us](https://en.wikipedia.org/wiki/Wikipedia:Contact_us "How to contact Wikipedia") Contribute - [Help](https://en.wikipedia.org/wiki/Help:Contents "Guidance on how to use and edit Wikipedia") - [Learn to edit](https://en.wikipedia.org/wiki/Help:Introduction "Learn how to edit Wikipedia") - [Community portal](https://en.wikipedia.org/wiki/Wikipedia:Community_portal "The hub for editors") - [Recent changes](https://en.wikipedia.org/wiki/Special:RecentChanges "A list of recent changes to Wikipedia [r]") - [Upload file](https://en.wikipedia.org/wiki/Wikipedia:File_upload_wizard "Add images or other media for use on Wikipedia") - [Special pages](https://en.wikipedia.org/wiki/Special:SpecialPages "A list of all special pages [q]") [![](https://en.wikipedia.org/static/images/icons/enwiki-25.svg) ![Wikipedia](https://en.wikipedia.org/static/images/mobile/copyright/wikipedia-wordmark-en-25.svg) ![The Free Encyclopedia](https://en.wikipedia.org/static/images/mobile/copyright/wikipedia-tagline-en-25.svg)](https://en.wikipedia.org/wiki/Main_Page) [Search](https://en.wikipedia.org/wiki/Special:Search "Search Wikipedia [f]") Appearance - [Donate](https://donate.wikimedia.org/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en) - [Create account](https://en.wikipedia.org/w/index.php?title=Special:CreateAccount&returnto=The+Most+Interesting+Man+in+the+World "You are encouraged to create an account and log in; however, it is not mandatory") - [Log in](https://en.wikipedia.org/w/index.php?title=Special:UserLogin&returnto=The+Most+Interesting+Man+in+the+World "You're encouraged to log in; however, it's not mandatory. [o]") Personal tools - [Donate](https://donate.wikimedia.org/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en) - [Create account](https://en.wikipedia.org/w/index.php?title=Special:CreateAccount&returnto=The+Most+Interesting+Man+in+the+World "You are encouraged to create an account and log in; however, it is not mandatory") - [Log in](https://en.wikipedia.org/w/index.php?title=Special:UserLogin&returnto=The+Most+Interesting+Man+in+the+World "You're encouraged to log in; however, it's not mandatory. [o]") ## Contents move to sidebar hide - [(Top)](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World) - [1 History](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#History) - [2 Advertisements](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#Advertisements) - [3 Sales strategy and results](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#Sales_strategy_and_results) - [4 In popular culture](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#In_popular_culture) - [5 Examples](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#Examples) - [6 See also](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#See_also) - [7 References](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#References) Toggle the table of contents # The Most Interesting Man in the World 1 language - [中文](https://zh.wikipedia.org/wiki/%E4%B8%96%E4%B8%8A%E6%9C%80%E6%9C%89%E8%B6%A3%E7%94%B7%E4%BA%BA "世上最有趣男人 – Chinese") [Edit links](https://www.wikidata.org/wiki/Special:EntityPage/Q7752375#sitelinks-wikipedia "Edit interlanguage links") - [Article](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World "View the content page [c]") - [Talk](https://en.wikipedia.org/wiki/Talk:The_Most_Interesting_Man_in_the_World "Discuss improvements to the content page [t]") English - [Read](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World) - [Edit](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit "Edit this page [e]") - [View history](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&action=history "Past revisions of this page [h]") Tools Tools move to sidebar hide Actions - [Read](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World) - [Edit](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit "Edit this page [e]") - [View history](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&action=history) General - [What links here](https://en.wikipedia.org/wiki/Special:WhatLinksHere/The_Most_Interesting_Man_in_the_World "List of all English Wikipedia pages containing links to this page [j]") - [Related changes](https://en.wikipedia.org/wiki/Special:RecentChangesLinked/The_Most_Interesting_Man_in_the_World "Recent changes in pages linked from this page [k]") - [Upload file](https://en.wikipedia.org/wiki/Wikipedia:File_Upload_Wizard "Upload files [u]") - [Permanent link](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&oldid=1341791429 "Permanent link to this revision of this page") - [Page information](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&action=info "More information about this page") - [Cite this page](https://en.wikipedia.org/w/index.php?title=Special:CiteThisPage&page=The_Most_Interesting_Man_in_the_World&id=1341791429&wpFormIdentifier=titleform "Information on how to cite this page") - [Get shortened URL](https://en.wikipedia.org/w/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FThe_Most_Interesting_Man_in_the_World) - [Download QR code](https://en.wikipedia.org/w/index.php?title=Special:QrCode&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FThe_Most_Interesting_Man_in_the_World) Print/export - [Download as PDF](https://en.wikipedia.org/w/index.php?title=Special:DownloadAsPdf&page=The_Most_Interesting_Man_in_the_World&action=show-download-screen "Download this page as a PDF file") - [Printable version](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&printable=yes "Printable version of this page [p]") In other projects - [Wikidata item](https://www.wikidata.org/wiki/Special:EntityPage/Q7752375 "Structured data on this page hosted by Wikidata [g]") Appearance move to sidebar hide From Wikipedia, the free encyclopedia Advertising campaign for Dos Equis beer This article is about the Dos Equis advertisement. For the Family Guy episode, see [The Most Interesting Man in the World (Family Guy)](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World_$Family_Guy$ "The Most Interesting Man in the World (Family Guy)"). Fictional character \| The Most Interesting Man in The World \| \| \|---\|---\| \| [![](https://upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Jonathan_Goldsmith_2009.jpg/250px-Jonathan_Goldsmith_2009.jpg)](https://en.wikipedia.org/wiki/File:Jonathan_Goldsmith_2009.jpg)Goldsmith played the Most Interesting Man in the World from 2006 to 2016 \| \| \| First appearance \| 2006 \| \| Portrayed by \| [Jonathan Goldsmith](https://en.wikipedia.org/wiki/Jonathan_Goldsmith "Jonathan Goldsmith") (2006–2016, 2026–) Claudio Marangone (young)[\[1\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-1) [Augustin Legrand](https://en.wikipedia.org/wiki/Augustin_Legrand "Augustin Legrand") (2016–2018) \| \| Company \| [Cuauhtémoc Moctezuma Brewery](https://en.wikipedia.org/wiki/Cuauht%C3%A9moc_Moctezuma_Brewery "Cuauhtémoc Moctezuma Brewery") \| \| In-universe information \| \| \| Alias \| The World's Most Interesting Man \| The Most Interesting Man in the World is an [advertising](https://en.wikipedia.org/wiki/Advertising "Advertising") campaign for [Dos Equis](https://en.wikipedia.org/wiki/Dos_Equis "Dos Equis") beer featuring actor [Jonathan Goldsmith](https://en.wikipedia.org/wiki/Jonathan_Goldsmith "Jonathan Goldsmith") as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular [Internet meme](https://en.wikipedia.org/wiki/Internet_meme "Internet meme"). The original campaign ended in 2018. In January 2026, Dos Equis announced it would be reviving the campaign.[\[2\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-cnn_newcampaign-2) ## History \[[edit](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=1 "Edit section: History")\] [![](https://upload.wikimedia.org/wikipedia/commons/thumb/e/e6/Europe_Ecologie_92_regional_elections_2010-02-05_n07.jpg/250px-Europe_Ecologie_92_regional_elections_2010-02-05_n07.jpg)](https://en.wikipedia.org/wiki/File:Europe_Ecologie_92_regional_elections_2010-02-05_n07.jpg) Augustin Legrand replaced Goldsmith in 2016 The advertisements began appearing in the United States in 2006, with The Most Interesting Man in the World portrayed by American actor [Jonathan Goldsmith](https://en.wikipedia.org/wiki/Jonathan_Goldsmith "Jonathan Goldsmith"),[\[3\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-3) and [Frontline](https://en.wikipedia.org/wiki/Frontline_$U.S._TV_series$ "Frontline (U.S. TV series)") narrator [Will Lyman](https://en.wikipedia.org/wiki/Will_Lyman "Will Lyman") providing voiceovers. They were produced by the marketing firm Euro RSCG (now [Havas Worldwide](https://en.wikipedia.org/wiki/Havas_Worldwide "Havas Worldwide")) for [Cuauhtémoc Moctezuma Brewery](https://en.wikipedia.org/wiki/Cuauht%C3%A9moc_Moctezuma_Brewery "Cuauhtémoc Moctezuma Brewery").[\[4\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-:0-4) Goldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line "...and that's how I arm wrestled [Fidel Castro](https://en.wikipedia.org/wiki/Fidel_Castro "Fidel Castro")" and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line.[\[5\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-5) The actor says his characterization was inspired by his late friend and sailing partner [Fernando Lamas](https://en.wikipedia.org/wiki/Fernando_Lamas "Fernando Lamas").[\[6\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-6) In March 2016, Dos Equis announced Goldsmith's retirement from the role. His last commercial saw him take a one-way journey to [Mars](https://en.wikipedia.org/wiki/Mars "Mars") amid much acclaim, and the narration: "His only regret is not knowing what regret feels like".[\[7\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-lost-7) In September, French actor [Augustin Legrand](https://en.wikipedia.org/wiki/Augustin_Legrand "Augustin Legrand") made his debut as Goldsmith's replacement.[\[8\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-8) The original campaign ended in 2018, and it was replaced with a campaign called "Keep It Interesante".[\[9\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-9) In January 2026, Dos Equis announced amid declining beverage sales that the campaign would be revived, with Goldsmith returning as "the most interesting man." The first commercial of the new campaign aired January 19, 2026, on [ESPN](https://en.wikipedia.org/wiki/ESPN "ESPN") during the [2026 College Football Playoff National Championship](https://en.wikipedia.org/wiki/2026_College_Football_Playoff_National_Championship "2026 College Football Playoff National Championship") broadcast.[\[2\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-cnn_newcampaign-2) ## Advertisements \[[edit](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=2 "Edit section: Advertisements")\] The Goldsmith advertisements feature an older bearded, debonair gentleman. They also feature a montage (mostly in black and white) of daring exploits involving "the most interesting man" when he was younger, in which the character is played by actor Claudio Marangone.[\[10\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-10) The precise settings are never revealed, but he performs incredible feats such as freeing an angry bear from a bear trap, performing a break shot in pool by shooting the cue ball out of the mouth of a man lying on the pool table, stitching up his own shoulder in a field hospital while flirting with the nurses, handfeeding a nest of egrets while ascending a cliff face, surfing a [rogue wave](https://en.wikipedia.org/wiki/Rogue_wave "Rogue wave"), and bench pressing two young women, each seated in a chair. The voiceovers themselves are intended to be both humorous and outrageous, including giving his own father "[the talk](https://en.wikipedia.org/wiki/The_birds_and_the_bees "The birds and the bees")", experiencing an awkward moment just to know how it felt, and finding the [Fountain of Youth](https://en.wikipedia.org/wiki/Fountain_of_Youth "Fountain of Youth") but not drinking from it because he wasn't thirsty. Other feats are more centered on his physical abilities and personality. These include changing foreign policy through his small talk, slamming a revolving door, and parallel-parking a train. At the end of the advertisement, the Most Interesting Man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, "I don't always drink beer. But when I do, I prefer Dos Equis." Each commercial ends with him stating the signature sign-off: "Stay thirsty, my friends."[\[11\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-11) There are secondary advertisements that are similar to the final part of the original advertisements. They feature the Man sitting in a social setting, surrounded by beautiful young women, conveying a short opinion to the viewer on certain subjects, such as bar nuts, the [two-party system](https://en.wikipedia.org/wiki/Two-party_system "Two-party system"), [self-defense](https://en.wikipedia.org/wiki/Self-defense "Self-defense"), trophy wives, and "[bromance](https://en.wikipedia.org/wiki/Bromance "Bromance")". He then finishes the advertisement by holding a Dos Equis beer and saying, "Stay thirsty, my friends." The advertisements featuring Legrand end with a slightly different sign-off: "Stay thirsty, mis amigos" (Spanish for "my friends"). ## Sales strategy and results \[[edit](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=3 "Edit section: Sales strategy and results")\] The agency's rationale for the brand strategy was defined as: "He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly."[\[12\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-12) According to the company, sales in the [United States](https://en.wikipedia.org/wiki/United_States "United States") increased each year between 2006 and 2010[\[13\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-13) and tripled in [Canada](https://en.wikipedia.org/wiki/Canada "Canada") in 2008, although exact figures were not provided. Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.[\[14\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-macleans-14) Goldsmith said in an interview that he realized how successful the campaign had been when a man came up to him in a restaurant, telling Goldsmith that the man had asked his young son what he wanted to be when he grew up, and the son replied: "I want to be The Most Interesting Man In The World." He also said he had been approached on the street because of his role by such figures as [Michael Jordan](https://en.wikipedia.org/wiki/Michael_Jordan "Michael Jordan"), [Leonardo DiCaprio](https://en.wikipedia.org/wiki/Leonardo_DiCaprio "Leonardo DiCaprio") and [Jennifer Lawrence](https://en.wikipedia.org/wiki/Jennifer_Lawrence "Jennifer Lawrence"), and he was invited to meet [Barack Obama](https://en.wikipedia.org/wiki/Barack_Obama "Barack Obama"), the former [US President](https://en.wikipedia.org/wiki/President_of_the_United_States "President of the United States"), on several occasions.[\[15\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-15) ## In popular culture \[[edit](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=4 "Edit section: In popular culture")\] The Most Interesting Man in the World has become an [Internet meme](https://en.wikipedia.org/wiki/Internet_meme "Internet meme"),[\[16\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-Nate_Erickson-16) with a picture of The Most Interesting Man accompanying the [phrasal template](https://en.wikipedia.org/wiki/Snowclone "Snowclone") "I don't always \[X\], but when I do, \[Y\]".[\[17\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-17)[\[18\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-18)[\[19\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-19) On the [September 22, 2012 airing](https://en.wikipedia.org/wiki/Saturday_Night_Live_$season_38$#ep726 "Saturday Night Live (season 38)") of [Saturday Night Live](https://en.wikipedia.org/wiki/Saturday_Night_Live "Saturday Night Live"), guest host [Joseph Gordon-Levitt](https://en.wikipedia.org/wiki/Joseph_Gordon-Levitt "Joseph Gordon-Levitt") played the unimpressive son of The Most Interesting Man in the World in a pair of sketches, with [Jason Sudeikis](https://en.wikipedia.org/wiki/Jason_Sudeikis "Jason Sudeikis") appearing as his father in the second. Goldsmith briefly reprised his role as The Most Interesting Man in the World during an advertisement for [Stella Artois](https://en.wikipedia.org/wiki/Stella_Artois "Stella Artois"). The commercial was first aired on February 4, 2019 during [Super Bowl LIII](https://en.wikipedia.org/wiki/Super_Bowl_LIII "Super Bowl LIII"). Goldsmith also reprised the character in a series of commercials for [Astral Tequila](https://en.wikipedia.org/w/index.php?title=Astral_Tequila&action=edit&redlink=1 "Astral Tequila (page does not exist)") in 2019. In these commercials, Goldsmith’s character is informed by his young assistant that he has won some sort of argument or competition. Goldsmith’s character is usually interrupted while finishing some incredible task in his office. Upon hearing the good news, Goldsmith’s character then drops what he is doing, saying, “This calls for [tequila](https://en.wikipedia.org/wiki/Tequila "Tequila").” His young assistant adds, “The best tequila.” Goldsmith’s character sets down the bottle of tequila and looks at the camera, saying “Astral Tequila.” In December 2023, Goldsmith reprised the character again in an advertisement for a [cryptocurrency](https://en.wikipedia.org/wiki/Cryptocurrency "Cryptocurrency") firm. "You know what's interesting these days? [Bitcoin](https://en.wikipedia.org/wiki/Bitcoin "Bitcoin")," he says.[\[20\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-20) ## Examples \[[edit](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=5 "Edit section: Examples")\] - He once cheated death and death didn't mind - If opportunity knocks, and he's not home, opportunity waits - If he were to pat you on the back, you would list it on your resume. - Mosquitos refuse to bite him purely out of respect. - If he were to mispronounce your name, you would feel compelled to change it. - His two cents is worth \$37 in change. - Once, a rattlesnake bit him. After five days of excruciating pain, the snake finally died. - When he has a 50/50 shot, the odds are 80/20 in his favor. - He has won the lifetime achievement award, twice. - His words carry weight that would break a less interesting man's jaw. - His phone is addicted to him. ## See also \[[edit](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=6 "Edit section: See also")\] - [Chuck Norris facts](https://en.wikipedia.org/wiki/Chuck_Norris_facts "Chuck Norris facts") - [Bill Brasky](https://en.wikipedia.org/wiki/Bill_Brasky "Bill Brasky") ## References \[[edit](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=7 "Edit section: References")\] 1. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-1) Schultz, E.J. (March 5, 2012). ["The Story Behind Dos Equis' Most Interesting Man in the World - Behind The Work - Advertising Age"](https://www.adage.com/article/behind-the-work/story-dos-equis-interesting-man-world/233112/). adage.com. [Advertising Age](https://en.wikipedia.org/wiki/Advertising_Age "Advertising Age"). Retrieved June 25, 2015. 2. ^ [*a](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-cnn_newcampaign_2-0) [b](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-cnn_newcampaign_2-1) Valinsky, Jordan (January 16, 2026). ["Dos Equis revives 'Most Interesting Man' ads as beer sales struggle"](https://www.cnn.com/2026/01/16/food/dos-equis-most-interesting-man-ads). CNN. Retrieved January 17, 2026. 3. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-3)* ["The Sydney Morning Herald Blogs: All Men Are Liars"](http://blogs.smh.com.au/lifestyle/allmenareliars/archives/2009/05/the_most_interesting_man_in_th.html). smh.com.au. Retrieved June 25, 2015. 4. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-:0_4-0) Helliesen, Gunnar (04/7/2010). ["The most interesting ad in the world".](http://www.seattlepi.com/business/418157_tvads07.html) [Seattle Post-Intelligencer](https://en.wikipedia.org/wiki/Seattle_Post-Intelligencer "Seattle Post-Intelligencer"). 5. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-5) Jack Busch (August 29, 2011). ["An Interview with Jonathan Goldsmith, The Actor Behind The Most Interesting Man in the World"](http://www.primermagazine.com/2011/live/interview-jonathan-goldsmith-most-interesting-man-in-the-world). www.primermagazine.com. 6. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-6) ["The Most Interesting Man in the World - Fox News Video - Fox News"](http://video.foxnews.com/v/4149883/the-most-interesting-man-in-the-world). Fox News. September 27, 2010. 7. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-lost_7-0) Wang, Yanan (March 10, 2016). ["The 'Most Interesting Man in the World' just lost his job"](https://www.washingtonpost.com/news/morning-mix/wp/2016/03/10/the-most-interesting-man-in-the-world-just-lost-his-job/). Washington Post. Retrieved March 11, 2016. 8. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-8) ["Dos Equis introduces its new 'Most Interesting Man'"](https://www.usatoday.com/story/money/2016/09/07/dos-equis-names-new-most-interesting-man-in-the-world/89538838/). [USA Today](https://en.wikipedia.org/wiki/USA_Today "USA Today"). 9. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-9) Schultz, E.J. (March 14, 2018). ["Dos Equis Sidelines The Most Interesting Man in the World"](https://adage.com/article/cmo-strategy/dos-equis-sidelines-interesting-man-world/312721/). Ad Age. 10. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-10) ["On the Set With The Most Interesting Man in the World"](https://adage.com/article/news/set-interesting-man-world/233104/). adage.com. March 5, 2012. Retrieved March 12, 2016. 11. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-11) ["秘密のチャットレディバイト"](https://web.archive.org/web/20150707075354/http://staythirstymyfriends.com/). staythirstymyfriends.com. Archived from [the original](http://staythirstymyfriends.com/) on July 7, 2015. Retrieved June 25, 2015. 12. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-12) Francis Pruett. ["The Most Interesting Beer Campaign in The World?"](https://web.archive.org/web/20121115111832/http://barmanguide.com/component/content/article/29-beer-thoughts/260-the-most-interesting-beer-campaign-in-the-world.html?directory=1). [The Witty Barman Guide](https://en.wikipedia.org/w/index.php?title=The_Witty_Barman_Guide&action=edit&redlink=1 "The Witty Barman Guide (page does not exist)"). Archived from [the original](http://barmanguide.com/component/content/article/29-beer-thoughts/260-the-most-interesting-beer-campaign-in-the-world.html?directory=1) on November 15, 2012. Retrieved October 15, 2010. 13. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-13) Austin Carr (July 26, 2010). ["Why The Most Interesting Man in the World Moves More Units Than Old Spice Guy"](http://www.fastcompany.com/1674547/the-most-interesting-man-in-the-world-dos-equis). Fastcompany.com. Retrieved August 3, 2010. 14. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-macleans_14-0) Kate Lunau (August 13, 2009). ["King of beer sales, amigo"](https://www.macleans.ca/2009/08/13/king-of-beer-sales-amigo/). [Maclean's](https://en.wikipedia.org/wiki/Maclean%27s "Maclean's"). Retrieved October 18, 2011. 15. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-15) [How the World’s Most Interesting Man Befriended the World’s Most Powerful Man](https://www.politico.com/magazine/story/2017/06/02/most-interesting-man-world-friends-barack-obama-215215/), Politico 16. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-Nate_Erickson_16-0) [The Most Interesting Man in the World Is Gone. Long Live the Most Interesting Man in the World: Jonathan Goldsmith talks about Dos Equis' decision to end the campaign, and the legacy of his iconic character.](https://www.esquire.com/food-drink/drinks/a19436369/most-interesting-man-canceled-jonathan-goldsmith/) Nate Erickson, [Esquire](https://en.wikipedia.org/wiki/Esquire_$magazine$ "Esquire (magazine)"), March 14, 2018 17. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-17) Strecker, Kathleen (May 17, 2012). ["Share ALL the memes! - Coast Weekend: Coastal Life"](https://web.archive.org/web/20120701063825/http://www.coastweekend.com/coastal_life/share-all-the-memes/article_509df56e-9f8f-11e1-a579-001a4bcf887a.html). Coast Weekend. Archived from [the original](http://www.coastweekend.com/coastal_life/share-all-the-memes/article_509df56e-9f8f-11e1-a579-001a4bcf887a.html) on July 1, 2012. Retrieved July 25, 2012. 18. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-18) ["Campus-themed Internet memes go viral –"](https://www.usatoday.com/news/education/story/2012-02-16/college-memes-go-viral/53119156/1). Usatoday.com. February 16, 2012. Retrieved July 25, 2012. 19. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-19) Kaiser, Johanna (April 13, 2012). ["Massachusetts students use memes to joke about high school - Beverly - Your Town"](http://www.boston.com/yourtown/news/beverly/2012/04/high_school_students_memes.html). Boston.com. Retrieved July 25, 2012. 20. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-20) ["The 'most interesting man in the world' of Dos Equis fame is now doing ads for a bitcoin ETF provider"](https://finance.yahoo.com/news/most-interesting-man-world-dos-201605337.html). Yahoo Finance. December 18, 2023. Retrieved December 20, 2023. ![](https://en.wikipedia.org/wiki/Special:CentralAutoLogin/start?useformat=desktop&type=1x1&usesul3=1) Retrieved from "<https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&oldid=1341791429>" [Categories](https://en.wikipedia.org/wiki/Help:Category "Help:Category"): - [2000s television commercials](https://en.wikipedia.org/wiki/Category:2000s_television_commercials "Category:2000s television commercials") - [2010s television commercials](https://en.wikipedia.org/wiki/Category:2010s_television_commercials "Category:2010s television commercials") - [Advertising campaigns](https://en.wikipedia.org/wiki/Category:Advertising_campaigns "Category:Advertising campaigns") - [Alcohol advertising slogans](https://en.wikipedia.org/wiki/Category:Alcohol_advertising_slogans "Category:Alcohol advertising slogans") - [American advertising slogans](https://en.wikipedia.org/wiki/Category:American_advertising_slogans "Category:American advertising slogans") - [American television commercials](https://en.wikipedia.org/wiki/Category:American_television_commercials "Category:American television commercials") - [Beer mascots](https://en.wikipedia.org/wiki/Category:Beer_mascots "Category:Beer mascots") - [Fictional salespeople](https://en.wikipedia.org/wiki/Category:Fictional_salespeople "Category:Fictional salespeople") - [Internet memes](https://en.wikipedia.org/wiki/Category:Internet_memes "Category:Internet memes") - [Male characters in advertising](https://en.wikipedia.org/wiki/Category:Male_characters_in_advertising "Category:Male characters in advertising") - [Mascots introduced in 2006](https://en.wikipedia.org/wiki/Category:Mascots_introduced_in_2006 "Category:Mascots introduced in 2006") - [Snowclones](https://en.wikipedia.org/wiki/Category:Snowclones "Category:Snowclones") Hidden categories: - [Articles with short description](https://en.wikipedia.org/wiki/Category:Articles_with_short_description "Category:Articles with short description") - [Short description matches Wikidata](https://en.wikipedia.org/wiki/Category:Short_description_matches_Wikidata "Category:Short description matches Wikidata") - [Use mdy dates from October 2018](https://en.wikipedia.org/wiki/Category:Use_mdy_dates_from_October_2018 "Category:Use mdy dates from October 2018") - [Short description is different from Wikidata](https://en.wikipedia.org/wiki/Category:Short_description_is_different_from_Wikidata "Category:Short description is different from Wikidata") - This page was last edited on 5 March 2026, at 02:27 (UTC). - Text is available under the [Creative Commons Attribution-ShareAlike 4.0 License](https://en.wikipedia.org/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License "Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License"); additional terms may apply. By using this site, you agree to the [Terms of Use](https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Terms_of_Use "foundation:Special:MyLanguage/Policy:Terms of Use") and [Privacy Policy](https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy "foundation:Special:MyLanguage/Policy:Privacy policy"). Wikipedia® is a registered trademark of the [Wikimedia Foundation, Inc.](https://wikimediafoundation.org/), a non-profit organization. - [Privacy policy](https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy) - [About Wikipedia](https://en.wikipedia.org/wiki/Wikipedia:About) - [Disclaimers](https://en.wikipedia.org/wiki/Wikipedia:General_disclaimer) - [Contact Wikipedia](https://en.wikipedia.org/wiki/Wikipedia:Contact_us) - [Legal & safety contacts](https://foundation.wikimedia.org/wiki/Special:MyLanguage/Legal:Wikimedia_Foundation_Legal_and_Safety_Contact_Information) - [Code of Conduct](https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Universal_Code_of_Conduct) - [Developers](https://developer.wikimedia.org/) - [Statistics](https://stats.wikimedia.org/#/en.wikipedia.org) - [Cookie statement](https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Cookie_statement) - [Mobile view](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&mobileaction=toggle_view_mobile) - [![Wikimedia Foundation](https://en.wikipedia.org/static/images/footer/wikimedia.svg)](https://www.wikimedia.org/) - [![Powered by MediaWiki](https://en.wikipedia.org/w/resources/assets/mediawiki_compact.svg)](https://www.mediawiki.org/) Search Toggle the table of contents The Most Interesting Man in the World 1 language [Add topic](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World)
Readable Markdown	From Wikipedia, the free encyclopedia \| The Most Interesting Man in The World \| \| \|---\|---\| \| [![](https://upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Jonathan_Goldsmith_2009.jpg/250px-Jonathan_Goldsmith_2009.jpg)](https://en.wikipedia.org/wiki/File:Jonathan_Goldsmith_2009.jpg)Goldsmith played the Most Interesting Man in the World from 2006 to 2016 \| \| \| First appearance \| 2006 \| \| Portrayed by \| [Jonathan Goldsmith](https://en.wikipedia.org/wiki/Jonathan_Goldsmith "Jonathan Goldsmith") (2006–2016, 2026–) Claudio Marangone (young)[\[1\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-1) [Augustin Legrand](https://en.wikipedia.org/wiki/Augustin_Legrand "Augustin Legrand") (2016–2018) \| \| Company \| [Cuauhtémoc Moctezuma Brewery](https://en.wikipedia.org/wiki/Cuauht%C3%A9moc_Moctezuma_Brewery "Cuauhtémoc Moctezuma Brewery") \| \| In-universe information \| \| \| Alias \| The World's Most Interesting Man \| The Most Interesting Man in the World is an [advertising](https://en.wikipedia.org/wiki/Advertising "Advertising") campaign for [Dos Equis](https://en.wikipedia.org/wiki/Dos_Equis "Dos Equis") beer featuring actor [Jonathan Goldsmith](https://en.wikipedia.org/wiki/Jonathan_Goldsmith "Jonathan Goldsmith") as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular [Internet meme](https://en.wikipedia.org/wiki/Internet_meme "Internet meme"). The original campaign ended in 2018. In January 2026, Dos Equis announced it would be reviving the campaign.[\[2\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-cnn_newcampaign-2) [![](https://upload.wikimedia.org/wikipedia/commons/thumb/e/e6/Europe_Ecologie_92_regional_elections_2010-02-05_n07.jpg/250px-Europe_Ecologie_92_regional_elections_2010-02-05_n07.jpg)](https://en.wikipedia.org/wiki/File:Europe_Ecologie_92_regional_elections_2010-02-05_n07.jpg) Augustin Legrand replaced Goldsmith in 2016 The advertisements began appearing in the United States in 2006, with The Most Interesting Man in the World portrayed by American actor [Jonathan Goldsmith](https://en.wikipedia.org/wiki/Jonathan_Goldsmith "Jonathan Goldsmith"),[\[3\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-3) and [Frontline](https://en.wikipedia.org/wiki/Frontline_$U.S._TV_series$ "Frontline (U.S. TV series)") narrator [Will Lyman](https://en.wikipedia.org/wiki/Will_Lyman "Will Lyman") providing voiceovers. They were produced by the marketing firm Euro RSCG (now [Havas Worldwide](https://en.wikipedia.org/wiki/Havas_Worldwide "Havas Worldwide")) for [Cuauhtémoc Moctezuma Brewery](https://en.wikipedia.org/wiki/Cuauht%C3%A9moc_Moctezuma_Brewery "Cuauhtémoc Moctezuma Brewery").[\[4\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-:0-4) Goldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line "...and that's how I arm wrestled [Fidel Castro](https://en.wikipedia.org/wiki/Fidel_Castro "Fidel Castro")" and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line.[\[5\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-5) The actor says his characterization was inspired by his late friend and sailing partner [Fernando Lamas](https://en.wikipedia.org/wiki/Fernando_Lamas "Fernando Lamas").[\[6\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-6) In March 2016, Dos Equis announced Goldsmith's retirement from the role. His last commercial saw him take a one-way journey to [Mars](https://en.wikipedia.org/wiki/Mars "Mars") amid much acclaim, and the narration: "His only regret is not knowing what regret feels like".[\[7\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-lost-7) In September, French actor [Augustin Legrand](https://en.wikipedia.org/wiki/Augustin_Legrand "Augustin Legrand") made his debut as Goldsmith's replacement.[\[8\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-8) The original campaign ended in 2018, and it was replaced with a campaign called "Keep It Interesante".[\[9\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-9) In January 2026, Dos Equis announced amid declining beverage sales that the campaign would be revived, with Goldsmith returning as "the most interesting man." The first commercial of the new campaign aired January 19, 2026, on [ESPN](https://en.wikipedia.org/wiki/ESPN "ESPN") during the [2026 College Football Playoff National Championship](https://en.wikipedia.org/wiki/2026_College_Football_Playoff_National_Championship "2026 College Football Playoff National Championship") broadcast.[\[2\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-cnn_newcampaign-2) The Goldsmith advertisements feature an older bearded, debonair gentleman. They also feature a montage (mostly in black and white) of daring exploits involving "the most interesting man" when he was younger, in which the character is played by actor Claudio Marangone.[\[10\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-10) The precise settings are never revealed, but he performs incredible feats such as freeing an angry bear from a bear trap, performing a break shot in pool by shooting the cue ball out of the mouth of a man lying on the pool table, stitching up his own shoulder in a field hospital while flirting with the nurses, handfeeding a nest of egrets while ascending a cliff face, surfing a [rogue wave](https://en.wikipedia.org/wiki/Rogue_wave "Rogue wave"), and bench pressing two young women, each seated in a chair. The voiceovers themselves are intended to be both humorous and outrageous, including giving his own father "[the talk](https://en.wikipedia.org/wiki/The_birds_and_the_bees "The birds and the bees")", experiencing an awkward moment just to know how it felt, and finding the [Fountain of Youth](https://en.wikipedia.org/wiki/Fountain_of_Youth "Fountain of Youth") but not drinking from it because he wasn't thirsty. Other feats are more centered on his physical abilities and personality. These include changing foreign policy through his small talk, slamming a revolving door, and parallel-parking a train. At the end of the advertisement, the Most Interesting Man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, "I don't always drink beer. But when I do, I prefer Dos Equis." Each commercial ends with him stating the signature sign-off: "Stay thirsty, my friends."[\[11\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-11) There are secondary advertisements that are similar to the final part of the original advertisements. They feature the Man sitting in a social setting, surrounded by beautiful young women, conveying a short opinion to the viewer on certain subjects, such as bar nuts, the [two-party system](https://en.wikipedia.org/wiki/Two-party_system "Two-party system"), [self-defense](https://en.wikipedia.org/wiki/Self-defense "Self-defense"), trophy wives, and "[bromance](https://en.wikipedia.org/wiki/Bromance "Bromance")". He then finishes the advertisement by holding a Dos Equis beer and saying, "Stay thirsty, my friends." The advertisements featuring Legrand end with a slightly different sign-off: "Stay thirsty, mis amigos" (Spanish for "my friends"). ## Sales strategy and results \[[edit](https://en.wikipedia.org/w/index.php?title=The_Most_Interesting_Man_in_the_World&action=edit&section=3 "Edit section: Sales strategy and results")\] The agency's rationale for the brand strategy was defined as: "He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly."[\[12\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-12) According to the company, sales in the [United States](https://en.wikipedia.org/wiki/United_States "United States") increased each year between 2006 and 2010[\[13\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-13) and tripled in [Canada](https://en.wikipedia.org/wiki/Canada "Canada") in 2008, although exact figures were not provided. Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.[\[14\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-macleans-14) Goldsmith said in an interview that he realized how successful the campaign had been when a man came up to him in a restaurant, telling Goldsmith that the man had asked his young son what he wanted to be when he grew up, and the son replied: "I want to be The Most Interesting Man In The World." He also said he had been approached on the street because of his role by such figures as [Michael Jordan](https://en.wikipedia.org/wiki/Michael_Jordan "Michael Jordan"), [Leonardo DiCaprio](https://en.wikipedia.org/wiki/Leonardo_DiCaprio "Leonardo DiCaprio") and [Jennifer Lawrence](https://en.wikipedia.org/wiki/Jennifer_Lawrence "Jennifer Lawrence"), and he was invited to meet [Barack Obama](https://en.wikipedia.org/wiki/Barack_Obama "Barack Obama"), the former [US President](https://en.wikipedia.org/wiki/President_of_the_United_States "President of the United States"), on several occasions.[\[15\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-15) The Most Interesting Man in the World has become an [Internet meme](https://en.wikipedia.org/wiki/Internet_meme "Internet meme"),[\[16\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-Nate_Erickson-16) with a picture of The Most Interesting Man accompanying the [phrasal template](https://en.wikipedia.org/wiki/Snowclone "Snowclone") "I don't always \[X\], but when I do, \[Y\]".[\[17\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-17)[\[18\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-18)[\[19\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-19) On the [September 22, 2012 airing](https://en.wikipedia.org/wiki/Saturday_Night_Live_$season_38$#ep726 "Saturday Night Live (season 38)") of [Saturday Night Live](https://en.wikipedia.org/wiki/Saturday_Night_Live "Saturday Night Live"), guest host [Joseph Gordon-Levitt](https://en.wikipedia.org/wiki/Joseph_Gordon-Levitt "Joseph Gordon-Levitt") played the unimpressive son of The Most Interesting Man in the World in a pair of sketches, with [Jason Sudeikis](https://en.wikipedia.org/wiki/Jason_Sudeikis "Jason Sudeikis") appearing as his father in the second. Goldsmith briefly reprised his role as The Most Interesting Man in the World during an advertisement for [Stella Artois](https://en.wikipedia.org/wiki/Stella_Artois "Stella Artois"). The commercial was first aired on February 4, 2019 during [Super Bowl LIII](https://en.wikipedia.org/wiki/Super_Bowl_LIII "Super Bowl LIII"). Goldsmith also reprised the character in a series of commercials for [Astral Tequila](https://en.wikipedia.org/w/index.php?title=Astral_Tequila&action=edit&redlink=1 "Astral Tequila (page does not exist)") in 2019. In these commercials, Goldsmith’s character is informed by his young assistant that he has won some sort of argument or competition. Goldsmith’s character is usually interrupted while finishing some incredible task in his office. Upon hearing the good news, Goldsmith’s character then drops what he is doing, saying, “This calls for [tequila](https://en.wikipedia.org/wiki/Tequila "Tequila").” His young assistant adds, “The best tequila.” Goldsmith’s character sets down the bottle of tequila and looks at the camera, saying “Astral Tequila.” In December 2023, Goldsmith reprised the character again in an advertisement for a [cryptocurrency](https://en.wikipedia.org/wiki/Cryptocurrency "Cryptocurrency") firm. "You know what's interesting these days? [Bitcoin](https://en.wikipedia.org/wiki/Bitcoin "Bitcoin")," he says.[\[20\]](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_note-20) - He once cheated death and death didn't mind - If opportunity knocks, and he's not home, opportunity waits - If he were to pat you on the back, you would list it on your resume. - Mosquitos refuse to bite him purely out of respect. - If he were to mispronounce your name, you would feel compelled to change it. - His two cents is worth \$37 in change. - Once, a rattlesnake bit him. After five days of excruciating pain, the snake finally died. - When he has a 50/50 shot, the odds are 80/20 in his favor. - He has won the lifetime achievement award, twice. - His words carry weight that would break a less interesting man's jaw. - His phone is addicted to him. - [Chuck Norris facts](https://en.wikipedia.org/wiki/Chuck_Norris_facts "Chuck Norris facts") - [Bill Brasky](https://en.wikipedia.org/wiki/Bill_Brasky "Bill Brasky") 1. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-1) Schultz, E.J. (March 5, 2012). ["The Story Behind Dos Equis' Most Interesting Man in the World - Behind The Work - Advertising Age"](https://www.adage.com/article/behind-the-work/story-dos-equis-interesting-man-world/233112/). adage.com. [Advertising Age](https://en.wikipedia.org/wiki/Advertising_Age "Advertising Age"). Retrieved June 25, 2015. 2. ^ [*a](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-cnn_newcampaign_2-0) [b](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-cnn_newcampaign_2-1) Valinsky, Jordan (January 16, 2026). ["Dos Equis revives 'Most Interesting Man' ads as beer sales struggle"](https://www.cnn.com/2026/01/16/food/dos-equis-most-interesting-man-ads). CNN. Retrieved January 17, 2026. 3. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-3)* ["The Sydney Morning Herald Blogs: All Men Are Liars"](http://blogs.smh.com.au/lifestyle/allmenareliars/archives/2009/05/the_most_interesting_man_in_th.html). smh.com.au. Retrieved June 25, 2015. 4. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-:0_4-0) Helliesen, Gunnar (04/7/2010). ["The most interesting ad in the world".](http://www.seattlepi.com/business/418157_tvads07.html) [Seattle Post-Intelligencer](https://en.wikipedia.org/wiki/Seattle_Post-Intelligencer "Seattle Post-Intelligencer"). 5. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-5) Jack Busch (August 29, 2011). ["An Interview with Jonathan Goldsmith, The Actor Behind The Most Interesting Man in the World"](http://www.primermagazine.com/2011/live/interview-jonathan-goldsmith-most-interesting-man-in-the-world). www.primermagazine.com. 6. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-6) ["The Most Interesting Man in the World - Fox News Video - Fox News"](http://video.foxnews.com/v/4149883/the-most-interesting-man-in-the-world). Fox News. September 27, 2010. 7. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-lost_7-0) Wang, Yanan (March 10, 2016). ["The 'Most Interesting Man in the World' just lost his job"](https://www.washingtonpost.com/news/morning-mix/wp/2016/03/10/the-most-interesting-man-in-the-world-just-lost-his-job/). Washington Post. Retrieved March 11, 2016. 8. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-8) ["Dos Equis introduces its new 'Most Interesting Man'"](https://www.usatoday.com/story/money/2016/09/07/dos-equis-names-new-most-interesting-man-in-the-world/89538838/). [USA Today](https://en.wikipedia.org/wiki/USA_Today "USA Today"). 9. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-9) Schultz, E.J. (March 14, 2018). ["Dos Equis Sidelines The Most Interesting Man in the World"](https://adage.com/article/cmo-strategy/dos-equis-sidelines-interesting-man-world/312721/). Ad Age. 10. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-10) ["On the Set With The Most Interesting Man in the World"](https://adage.com/article/news/set-interesting-man-world/233104/). adage.com. March 5, 2012. Retrieved March 12, 2016. 11. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-11) ["秘密のチャットレディバイト"](https://web.archive.org/web/20150707075354/http://staythirstymyfriends.com/). staythirstymyfriends.com. Archived from [the original](http://staythirstymyfriends.com/) on July 7, 2015. Retrieved June 25, 2015. 12. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-12) Francis Pruett. ["The Most Interesting Beer Campaign in The World?"](https://web.archive.org/web/20121115111832/http://barmanguide.com/component/content/article/29-beer-thoughts/260-the-most-interesting-beer-campaign-in-the-world.html?directory=1). [The Witty Barman Guide](https://en.wikipedia.org/w/index.php?title=The_Witty_Barman_Guide&action=edit&redlink=1 "The Witty Barman Guide (page does not exist)"). Archived from [the original](http://barmanguide.com/component/content/article/29-beer-thoughts/260-the-most-interesting-beer-campaign-in-the-world.html?directory=1) on November 15, 2012. Retrieved October 15, 2010. 13. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-13) Austin Carr (July 26, 2010). ["Why The Most Interesting Man in the World Moves More Units Than Old Spice Guy"](http://www.fastcompany.com/1674547/the-most-interesting-man-in-the-world-dos-equis). Fastcompany.com. Retrieved August 3, 2010. 14. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-macleans_14-0) Kate Lunau (August 13, 2009). ["King of beer sales, amigo"](https://www.macleans.ca/2009/08/13/king-of-beer-sales-amigo/). [Maclean's](https://en.wikipedia.org/wiki/Maclean%27s "Maclean's"). Retrieved October 18, 2011. 15. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-15) [How the World’s Most Interesting Man Befriended the World’s Most Powerful Man](https://www.politico.com/magazine/story/2017/06/02/most-interesting-man-world-friends-barack-obama-215215/), Politico 16. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-Nate_Erickson_16-0) [The Most Interesting Man in the World Is Gone. Long Live the Most Interesting Man in the World: Jonathan Goldsmith talks about Dos Equis' decision to end the campaign, and the legacy of his iconic character.](https://www.esquire.com/food-drink/drinks/a19436369/most-interesting-man-canceled-jonathan-goldsmith/) Nate Erickson, [Esquire](https://en.wikipedia.org/wiki/Esquire_$magazine$ "Esquire (magazine)"), March 14, 2018 17. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-17) Strecker, Kathleen (May 17, 2012). ["Share ALL the memes! - Coast Weekend: Coastal Life"](https://web.archive.org/web/20120701063825/http://www.coastweekend.com/coastal_life/share-all-the-memes/article_509df56e-9f8f-11e1-a579-001a4bcf887a.html). Coast Weekend. Archived from [the original](http://www.coastweekend.com/coastal_life/share-all-the-memes/article_509df56e-9f8f-11e1-a579-001a4bcf887a.html) on July 1, 2012. Retrieved July 25, 2012. 18. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-18) ["Campus-themed Internet memes go viral –"](https://www.usatoday.com/news/education/story/2012-02-16/college-memes-go-viral/53119156/1). Usatoday.com. February 16, 2012. Retrieved July 25, 2012. 19. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-19) Kaiser, Johanna (April 13, 2012). ["Massachusetts students use memes to joke about high school - Beverly - Your Town"](http://www.boston.com/yourtown/news/beverly/2012/04/high_school_students_memes.html). Boston.com. Retrieved July 25, 2012. 20. [^](https://en.wikipedia.org/wiki/The_Most_Interesting_Man_in_the_World#cite_ref-20) ["The 'most interesting man in the world' of Dos Equis fame is now doing ads for a bitcoin ETF provider"](https://finance.yahoo.com/news/most-interesting-man-world-dos-201605337.html). Yahoo Finance. December 18, 2023. Retrieved December 20, 2023.
Shard	152 (laksa)
Root Hash	17790707453426894952
Unparsed URL	org,wikipedia!en,/wiki/The_Most_Interesting_Man_in_the_World s443