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| Boilerpipe Text | "NIKE" redirects here. For other uses, see
Nike
.
Nike, Inc.
Swoosh
logo since 1971
Headquarters
near
Beaverton, Oregon
, US
Formerly
Blue Ribbon Sports, Inc. (1964–1971)
Company type
Public
Traded as
NYSE
:
NKE
(Class B)
DJIA
component
S&P 100
component
S&P 500
component
ISIN
US6541061031
Industry
Apparel
Accessories
Sports equipment
Founded
January 25, 1964
; 62 years ago
Founders
Bill Bowerman
Phil Knight
Headquarters
Nike World Headquarters
,
Washington County, Oregon
, US
Area served
Worldwide
Key people
Philip Knight
(
chairman
emeritus)
Mark Parker
(executive chairman)
Elliott Hill
(
president
and
CEO
)
[
1
]
John Hoke III
(
chief innovation officer
)
[
2
]
Products
Athletic shoes
athletic apparel
sporting goods
accessories
Revenue
US$
46.3
billion
(2025)
Operating income
US$3.70 billion (2025)
Net income
US$3.22 billion (2025)
Total assets
US$36.6 billion (2025)
Total equity
US$13.2 billion (2025)
Number of employees
77,800 (2025)
Subsidiaries
Converse
Website
nike
.com
Footnotes / references
[
3
]
Nike, Inc.
[
a
]
is an American athletic footwear and apparel corporation headquartered near
Beaverton, Oregon
.
[
6
]
It is the world's largest supplier of
athletic shoes
and apparel and a major manufacturer of
sports equipment
, with revenue in excess of US$46 billion in its fiscal year 2022.
[
7
]
[
8
]
The company was founded on January 25, 1964, as "Blue Ribbon Sports", by
Bill Bowerman
and
Phil Knight
, and officially became Nike, Inc. on May 30, 1971. The company takes its name from
Nike
, the Greek goddess of victory.
[
9
]
Nike markets its products under its own brand, as well as Nike Golf, Nike Pro,
Nike+
,
Nike Blazers
,
Air Force 1
,
Nike Dunk
,
Air Max
, Foamposite,
Nike Skateboarding
and Nike CR7.
[
10
]
The company also sells products under its
Air Jordan
brand and its
Converse
subsidiary. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned
Cole Haan
,
Umbro
, and
Hurley International
.
[
11
]
In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "
Just Do It
" and the
Swoosh
logo.
As of 2024,
it employed 83,700 people worldwide.
[
12
]
In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses.
[
13
]
Previously, in 2017, the Nike brand was valued at $29.6 billion.
[
14
]
Nike ranked
89th
in the 2018
Fortune
500
list of the largest United States corporations by total revenue.
[
15
]
The company ranked 239th in the Forbes Global 2000 companies in 2024.
History
Bill Bowerman
(left) conversing with
Phil Knight
(second from left) and two other members of the Oregon track team, 1958.
Nike, originally known as Blue Ribbon Sports (BRS), was founded by
University of Oregon
track athlete
Phil Knight
and his coach,
Bill Bowerman
, on January 25, 1964.
[
16
]
The company initially operated in
Eugene
,
Oregon
as a distributor for Japanese shoemaker
Onitsuka Tiger
, making most sales at track meets out of Knight's automobile.
[
16
]
According to
Otis Davis
, a
University of Oregon
student-athlete coached by Bowerman and
Olympic gold medalist
at the
1960 Summer Olympics
, his coach made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. According to Davis, "I told
Tom Brokaw
that I was the first. I don't care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People don't believe me. In fact, I didn't like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman made them from the
waffle iron
, and they were mine".
[
17
]
In its first year in business, BRS sold 1,300 pairs of Japanese running shoes, grossing $8,000.
[
18
]
By 1965, sales had reached $20,000. In 1966, BRS opened its first retail store at 3107 Pico Boulevard in
Santa Monica, California
. In 1967, due to increasing sales, BRS expanded retail and distribution operations on the East Coast, in
Wellesley, Massachusetts
.
[
19
]
In 1971, Bowerman used his wife's waffle iron to experiment on rubber to create a new sole for track shoes that would grip but be lightweight and increase the runner's speed. Oregon's
Hayward Field
was transitioning to an artificial surface, and Bowerman wanted a sole which could grip to grass or bark dust without the use of spikes. Bowerman was talking to his wife about this puzzle over breakfast, when the waffle iron idea came into play.
[
20
]
Bowerman's design led to the introduction of the "Moon Shoe" in 1972, so named because the waffle tread was said to resemble the
footprints
left by astronauts on the Moon. Further refinement resulted in the "Waffle Trainer" in 1974, which helped fuel the explosive growth of Blue Ribbon Sports/Nike.
[
21
]
[
22
]
Tension between BRS and Onitsuka Tiger increased in 1971 as the latter attempted a takeover of BRS by extending an ultimatum proposal that would give the Japanese company 51 percent of BRS.
[
23
]
In 1972, the relationship between BRS and Onitsuka Tiger came to an end.
[
23
]
BRS prepared to launch its own line of footwear. The previous year, it was already able to place from two Japanese shoe manufacturers the company's first independent order for 20,000, which included 6,000 that had the Nike logo.
[
23
]
Runner Jeff Johnson was brought in to help market the new brand and was credited for coining the name “Nike”.
[
24
]
It would bear the
Swoosh
newly designed by
Carolyn Davidson
.
[
25
]
[
26
]
The Swoosh was first used by Nike on June 18, 1971,
[
27
]
and was registered with the
US Patent and Trademark Office
on January 22, 1974.
[
28
]
[
29
]
In 1976, the company hired John Brown and Partners, based in Seattle, as its first
advertising agency
.
[
30
]
The following year, the agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown.
[
30
]
By 1980, Nike had attained a 50% market share in the US athletic shoe market, and the company went public in December of that year.
[
31
]
Wieden+Kennedy
, Nike's primary ad agency, has worked with Nike to create many print and television advertisements, and Wieden+Kennedy remains Nike's primary ad agency.
[
32
]
It was agency co-founder
Dan Wieden
who coined the now-famous slogan "
Just Do It
" for a 1988 Nike ad campaign,
[
33
]
which was chosen by
Advertising Age
as one of the top five ad slogans of the 20th century and enshrined in the
Smithsonian Institution
.
[
34
]
Walt Stack
was featured in Nike's first "Just Do It" advertisement, which debuted on July 1, 1988.
[
35
]
Wieden credits the inspiration for the slogan to "Let's do it", the last words spoken by
Gary Gilmore
before he was executed.
[
36
]
Nike manufactured its first uniforms for a professional sports team in 1979, when its jersey for the
Portland Timbers
of the
North American Soccer League
debuted.
[
37
]
Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world.
[
38
]
In 1990, Nike moved into its eight-building
World Headquarters
campus in Beaverton, Oregon.
[
39
]
The first Nike retail store, dubbed Niketown, opened in
downtown Portland
in November of that year.
[
40
]
Phil Knight announced in mid-2015 that he would step down as chairman of Nike in 2016.
[
41
]
[
42
]
He officially stepped down from all duties with the company on June 30, 2016.
[
43
]
In a company public announcement on March 15, 2018, Nike CEO
Mark Parker
said Trevor Edwards, a top Nike executive who was seen as a potential successor to the chief executive, was relinquishing his position as Nike's brand president and would retire in August.
[
44
]
In October 2019,
John Donahoe
was announced as the next CEO, and succeeded Parker on January 13, 2020.
[
45
]
In November 2019, the company stopped selling directly through
Amazon
, focusing more on direct relationships with customers.
[
46
]
Acquisitions
A Nike flagship store in
Manhattan
Nike has acquired and sold several apparel and footwear companies over the course of its history. Its first acquisition was the upscale footwear company
Cole Haan
in 1988,
[
47
]
followed by the purchase of
Bauer Hockey
in 1994.
[
48
]
In 2002, Nike bought surf apparel company
Hurley International
from founder Bob Hurley.
[
49
]
In 2003, Nike paid US$309 million to acquire sneaker company
Converse
.
[
50
]
The company acquired
Starter
in 2004
[
51
]
and soccer uniform maker
Umbro
in 2007.
[
52
]
In order to refocus its business lines, Nike began divesting itself of some of its subsidiaries in the 2000s.
[
53
]
It sold Starter in 2007
[
51
]
and Bauer Hockey in 2008.
[
48
]
The company sold Umbro in 2012
[
54
]
and Cole Haan in 2013.
[
55
]
As of 2020, Converse is the sole subsidiary of Nike.
[
50
]
Nike acquired Zodiac, a consumer data analytics company, in March 2018.
[
56
]
In August 2019, the company acquired Celect, a Boston-based predictive analytics company.
[
57
]
In December 2021, Nike purchased RTFKT Studios, a virtual shoe company that makes NFTs.
[
58
]
In February 2021, Nike acquired Datalogue, a New York-based company focused on digital sales and machine learning technology.
[
59
]
Finance
Nike sales by region (2023)
[
60
]
Region
share
North America
42.2%
Europe, Middle East and Africa
26.2%
Greater China
14.2%
Asia Pacific & Latin America
12.6%
Global
4.9%
Corporate
0.1%
Nike was made a member of the
Dow Jones Industrial Average
in 2013, when it replaced
Alcoa
.
[
61
]
On December 19, 2013, Nike's quarterly profit rose due to a 13 percent increase in global orders for merchandise since April of that year.
[
62
]
Future orders of shoes or clothes for delivery between December and April, rose to $10.4 billion. Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading.
[
63
]
In November 2015, Nike announced it would initiate a $12 billion share buyback, as well as a two-for-one stock split, with shares to begin trading at the decreased price on December 24.
[
64
]
The split will be the seventh in company history.
[
citation needed
]
In June 2018, Nike announced it would initiate a $15 billion share buyback over four years, to begin in 2019 upon completion of the previous buyback program.
[
65
]
For the fiscal year 2018, Nike reported earnings of US$1.933 billion, with annual revenue of US$36.397 billion, an increase of 6.0% over the previous fiscal cycle. Nike's shares traded at over $72 per share, and its market capitalization was valued at over US$114.5 billion in October 2018.
[
66
]
Sales by product (2023)
[
60
]
Product
share
Footwear
64.7%
Apparel
27.0%
Converse
4.7%
Equipment
3.4%
Global Brand
0.1%
Corporate
0.1%
In February 2020, the company said that roughly 75% of Nike stores in Greater China had closed due to the COVID-19 outbreak. In March 2020, Nike reported a 5% drop in Chinese sales associated with stores' closure.
[
67
]
It was the first decrease in six years. At the same time, the company's online sales grew by 36% during Q1 of 2020. Also, the sales of personal training apps grew by 80% in China.
[
68
]
In June 2025, Nike warned that President Trump’s new tariffs on key trading partners could add around $1 billion to its costs this year, causing the company to shift some production out of China to reduce its exposure. Despite weaker quarterly revenue, Nike’s shares rose over 10% after a better-than-expected earnings forecast, while the US and China also reached a deal to ease trade tensions.
[
69
]
The key trends of Nike are (as at the financial year ending May 31):
[
70
]
[
71
]
[
72
]
FY
Revenue
in billion USD
Net income
in billion USD
Total assets
in billion USD
Employees
2005
13.7
1.2
8.7
26,000
2006
14.9
1.3
9.8
28,000
2007
16.3
1.4
10.6
30,200
2008
18.6
1.8
12.4
32,500
2009
19.1
1.4
13.2
34,300
2010
19.0
1.9
14.4
34,400
2011
20.1
2.1
14.9
38,000
2012
23.3
2.2
15.4
44,000
2013
25.3
2.4
17.5
48,000
2014
27.7
2.6
18.5
56,500
2015
30.6
3.2
21.5
62,600
2016
32.3
3.7
21.3
70,700
2017
34.3
4.2
23.2
74,400
2018
36.3
1.9
22.5
73,100
2019
39.1
4.0
23.7
76,700
2020
37.4
2.5
31.3
75,400
2021
44.5
5.7
37.7
73,300
2022
46.7
6.0
40.3
79,100
2023
51.2
5.0
37.5
83,700
2024
51.3
5.7
38.1
79,400
2025
46.3
3.2
36.5
77,800
Logo evolution
1964–71
1971–78
[
note2 1
]
1978–95 (primary)
[
note2 2
]
1995–present
Notes
^
This logo is still used on some throwback apparel.
^
This logo is still used as a secondary logo, notably on casual wear apparel.
Products
Nike produces a wide range of sports equipment and apparel.
Sports apparel
Mercurial
astro turf
shoes
Nike astro turf shoes
Nike's first apparel products were track running shoes.
Nike Air Max
is a line of shoes first released by Nike, Inc. in 1987. Additional product lines were introduced later, such as Air Huarache, which debuted in 1992. The most recent additions to their line are the Nike 6.0, Nike NYX, and
Nike SB
shoes, designed for skateboarding. Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'.
[
73
]
In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind.
Nike's range of products include shoes, jerseys, shorts,
cleats
,
baselayers
, etc. for sports activities such as soccer,
[
74
]
basketball, track and field,
combat sports
, tennis,
American football
, athletics, golf,
ice hockey
, and
cross training
for men, women, and children. Nike also sells shoes for activities such as
skateboarding
, baseball, cycling, volleyball,
wrestling
,
cheerleading
,
lacrosse
,
cricket
, aquatic activities, auto racing, and other athletic and recreational uses. Nike partnered with
Apple Inc.
to produce the
Nike+
product that monitors a runner's performance via a radio device in the shoe that links to the
iPod nano
. While the product generates useful statistics, it has been criticized by researchers who were able to identify users'
RFID
devices from 60 feet (18 m) away using small, concealable intelligence
motes
in a
wireless sensor network
.
[
75
]
[
76
]
In 2004, Nike launched the
SPARQ Training Program
/Division.
[
77
]
Some of Nike's newest shoes contain
Flywire
and Lunarlite Foam to reduce weight.
[
78
]
The Air Zoom Vomero running shoe, introduced in 2006 and currently in its 11th generation, featured a combination of groundbreaking innovations including a full-length air cushioned sole,
[
79
]
an external heel counter, a crashpad in the heel for shock absorption, and Fit Frame technology for a stable fit.
[
80
]
In 2023, Nike told ESPN that it would cease using kangaroo skins in its products by the end of that year and debut "a new Nike-only, proprietary synthetic upper, [with] a new material that is a better performance solution and replaces the use of kangaroo leather."
[
81
]
Nike Vaporfly
Nike Vaporfly cut in half to show the different layers that make up the base of the shoe. The dark grey line shows the carbon fiber plate.
The Nike Vaporfly first came out in 2017 and their popularity, along with its performance, prompted a new series of running shoes.
[
82
]
[
83
]
The Vaporfly series has a new technological composition that has revolutionized long-distance running since studies have shown that these shoes can improve marathon race time up to 4.2%.
[
83
]
The composition of the sole contains a foamy material, Pebax, that Nike has altered and now calls it ZoomX (which can be found in other Nike products as well). Pebax foam can also be found in airplane insulation and is "squishier, bouncier, and lighter" than foams in typical running shoes.
[
83
]
In the middle of the ZoomX foam there is a full-length carbon fiber plate "designed to generate extra spring in every step".
[
83
]
At the time of this writing Nike had just released its newest product from the Vaporfly line, the Nike ZoomX Vaporfly NEXT%, which was marketed as "the fastest shoe we’ve ever made" using Nike's "two most innovative technologies, Nike ZoomX foam and VaporWeave material".
[
84
]
Street fashions
Nike Elite no-show socks with cushioned sole
Hypervenom sports shoes
Nike Victori One men's slides on rain
The Nike brand, with its distinctive "
Swoosh
" logo, quickly became regarded as a status symbol
[
85
]
in modern
urban fashion
and
hip-hop fashion
[
86
]
due to its association with success in sport.
[
87
]
Beginning in the 1980s, various items of Nike clothing became staples of mainstream American
youth fashion
, especially tracksuits,
shell suits
,
baseball caps
,
Air Jordans
, Air Force 1's, and
Air Max
running shoes
[
88
]
with thick, air cushioned rubber soles and contrasting blue, yellow, green, white, or red trim.
[
89
]
Limited edition sneakers and prototypes with a regional early release were known as
Quickstrikes
,
[
90
]
and became highly desirable items
[
91
]
for teenage members of the
sneakerhead subculture
.
[
92
]
By the 1990s and
2000s
, American and European teenagers
[
93
]
associated with the
preppy
[
94
]
or
popular clique
[
95
]
began combining these sneakers,
[
96
]
leggings
, sweatpants,
crop tops
,
[
97
]
and tracksuits with regular
casual chic
[
98
]
street clothes
[
99
]
such as jeans, skirts,
leg warmers
,
slouch socks
, and
bomber jackets
. Particularly popular
[
100
]
were the unisex spandex Nike Tempo
compression shorts
[
101
]
worn for cycling and running,
[
102
]
which had a mesh lining, waterproofing, and, later in the 2000s, a zip pocket for a
Walkman
or
MP3 player
.
[
103
]
From the late 2000s into the 2010s, Nike Elite basketball socks began to be worn as everyday clothes by hip-hop fans and young children.
[
104
]
Originally plain white or black, these socks had special shock absorbing cushioning in the sole
[
105
]
plus a moisture wicking upper weave.
[
106
]
Later, Nike Elite socks became available in bright colors inspired by throwback
basketball uniforms
,
[
107
]
often with contrasting bold abstract designs, images of celebrities,
[
108
]
and freehand digital print
[
109
]
to capitalize upon the emerging nostalgia for
1990s fashion
.
In 2015, a new self-lacing shoe was introduced. Called the
Nike Mag
, which are replicas of the shoes featured in
Back to the Future Part II
, it had a preliminary limited release, only available by auction with all proceeds going to the
Michael J. Fox Foundation
.
[
110
]
This was done again in 2016.
[
111
]
Nike have introduced a premium line, focused more on streetwear than sports wear called NikeLab.
[
112
]
[
113
]
In March 2017, Nike announced its launch of a plus-size clothing line,
[
114
]
which will feature new sizes 1X through 3X on more than 200 products.
[
115
]
Another significant development at this time was the
Chuck Taylor All-Star Modern
, an update of the classic basketball sneaker that incorporated the circular knit upper and cushioned foam sole of Nike's Air Jordans.
[
116
]
Collectibles
On July 23, 2019, a pair of Nike Inc. running shoes sold for $437,500 at a
Sotheby's
auction. The so-called "Moon Shoes"
[
117
]
were designed by Nike co-founder and track coach Bill Bowerman for runners participating in the 1972 Olympics trials. The buyer was
Miles Nadal
, a Canadian investor and car collector, who had just paid $850,000 for a group of 99 rare or limited collection pairs of sport shoes. The purchase price was the highest for one pair of sneakers, the previous record being $190,373 in 2017 for a pair of signed
Converse
shoes in California, said to have been worn by
Michael Jordan
during the 1984 basketball final of the Olympics that year.
[
118
]
Virtual
After acquiring RTFKT, Nike launched the Dunk Genesis Cryptokicks collection, which features over 20,000 NFTs.
[
119
]
One design by
Takashi Murakami
was sold for $134,000 in April 2022.
[
120
]
Headquarters
Nike World Headquarters near Beaverton, Oregon
Nike's world headquarters are surrounded by the city of Beaverton but are within
unincorporated
Washington County
. The city attempted to forcibly annex Nike's headquarters, which led to a lawsuit by Nike, and
lobbying
by the company that ultimately ended in Oregon Senate Bill 887 of 2005. Under that bill's terms, Beaverton is specifically barred from forcibly annexing the land that Nike and
Columbia Sportswear
occupy in Washington County for 35 years, while
Electro Scientific Industries
and
Tektronix
receive the same protection for 30 years.
[
121
]
Nike is planning to build a 3.2 million square foot expansion to its World Headquarters in Beaverton.
[
122
]
The design will target
LEED
Platinum certification and will be highlighted by natural daylight, and a gray water treatment center.
[
122
]
Ownership
Nike is mainly owned by institutional investors, who hold around 68% of all shares. The 10 largest shareholders of Nike in early 2024 were:
[
123
]
Phil Knight
(17.4%)
Vanguard
(7.23%)
BlackRock
(5.93%)
State Street Global Advisors
(3.71%)
Travis Knight
(3.14%)
Knight Foundation (1.95%)
Capital Research and Management Company
(1.94%)
Geode Capital Management
(1.57%)
Wellington Management Company
(1.48%)
AllianceBernstein
(1.32%)
Controversies
Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States.
[
124
]
Most of the factories are located in Asia, including Indonesia, China, Taiwan, India,
[
125
]
Thailand, Vietnam, Pakistan, Philippines, and Malaysia.
[
126
]
Nike is hesitant to disclose information about the contract companies it works with. However, due to harsh criticism from some organizations like CorpWatch, Nike has disclosed information about its contract factories in its Corporate Governance Report.
Sweatshops
In the 1990s, Nike received criticism for its use of
sweatshops
.
[
127
]
[
128
]
Beginning in 1990, many protests occurred in big cities such as Los Angeles,
[
129
]
Washington, DC and Boston in order to show public outcry for Nike's use of child labor and sweatshops. Nike has been criticized for contracting with factories (known as
Nike sweatshops
) in countries such as China, Vietnam, Indonesia and Mexico. Vietnam Labor Watch, an activist group, has documented that factories contracted by Nike have
violated
minimum wage
and overtime
laws in Vietnam
as late as 1996, although Nike claims that this practice has been stopped.
[
130
]
As of July 2011, Nike stated that two-thirds of its factories producing Converse products still do not meet the company's standards for worker treatment. A July 2011
Associated Press
article stated that employees at the company's plants in Indonesia reported constant abuse from supervisors.
[
131
]
Child labor
During the 1990s, Nike faced criticism for the use of
child labor in Cambodia
and
Pakistan
in factories it contracted to manufacture soccer balls. Although Nike took action to curb or at least reduce the practice, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labor is not being used.
[
132
]
In 2001, a BBC documentary uncovered occurrences of child labor and poor working conditions in a Cambodian factory used by Nike.
[
133
]
The documentary focused on six girls, who all worked seven days a week, often 16 hours a day.
Strike in China factory
In April 2014, one of the biggest strikes in mainland China took place at the
Yue Yuen Industrial Holdings
Dongguan
shoe factory, producing amongst others for Nike. Yue Yuen did underpay an employee by 250 yuan (40.82 US Dollars) per month. The average salary at Yue Yuen is 3000 yuan per month. The factory employs 70,000 people. This practice was in place for nearly 20 years.
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Paradise Papers
Nike office in North America
On November 5, 2017, the
Paradise Papers
, a set of confidential
electronic documents
relating to
offshore investment
, revealed that Nike is among the corporations that used
offshore companies
to avoid taxes.
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]
[
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Appleby
documents detail how Nike boosted its after-tax profits by, among other maneuvers, transferring ownership of its Swoosh trademark to a Bermudan subsidiary, Nike International Ltd. This transfer allowed the subsidiary to charge royalties to its European headquarters in
Hilversum
,
Netherlands
, effectively converting taxable company
profits
to an account payable in
tax-free
Bermuda
.
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140
]
Although the subsidiary was effectively run by executives at Nike's main offices in Beaverton, Oregon—to the point where a duplicate of the Bermudan company's seal was needed—for tax purposes the subsidiary was treated as Bermuda. Its profits were not declared in Europe and came to light only because of a mostly unrelated case in US Tax Court, where papers filed by Nike briefly mention royalties in 2010, 2011 and 2012 totaling $3.86 billion.
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140
]
Under an arrangement with Dutch authorities, the tax break was to expire in 2014, so another reorganization transferred the intellectual property from the Bermudan company to a Dutch
commanditaire vennootschap
or limited partnership, Nike Innovate CV. Dutch law treats income earned by a CV as if it had been earned by the principals, who owe no tax in the Netherlands if they do not reside there.
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Colin Kaepernick
In September 2018, Nike announced it had signed former American football quarterback
Colin Kaepernick
, noted for his
controversial decision to kneel
during the playing of the US national anthem, to a long-term advertising campaign.
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141
]
According to Charles Robinson of
Yahoo! Sports
, Kaepernick and Nike agreed to a new contract despite the fact Kaepernick has been with the company since 2011 and said that "interest from other shoe companies" played a part in the new agreement. Robinson said the contract is a "wide endorsement" where Kaepernick will have his own branded line including shoes, shirts, jerseys and more.
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In response, some people set fire to their own Nike-branded clothes and shoes or cut the Nike swoosh logo out of their clothes, and the
Fraternal Order of Police
called the advertisement an "insult";
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others, such as
LeBron James
,
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Serena Williams
,
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]
and the
National Black Police Association
,
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]
praised Nike for its campaign. The
College of the Ozarks
removed Nike from all their athletic uniforms in response.
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]
During the following week, Nike's stock price fell 2.2%, even as online orders of Nike products rose 27% compared with the previous year.
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]
In the following three months, Nike reported a rise in sales.
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]
In July 2019, Nike released a shoe featuring a
Betsy Ross flag
called the Air Max 1 Quick Strike Fourth of July trainers. The trainers were designed to celebrate
Independence Day
. The model was subsequently withdrawn after
Colin Kaepernick
told the brand he and others found the flag offensive because of its association with slavery.
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Nike's decision to withdraw the product drew criticism from
Arizona's
Republican Governor,
Doug Ducey
, and Texas's Republican Senator
Ted Cruz
.
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]
Nike's decision was praised by others due to the use of the flag by
white nationalists
.
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]
Hong Kong protests
Nike Kicks Lounge in
Harbour City
,
Hong Kong
US Vice President
Mike Pence
criticized Nike for "siding with the
Chinese Communist Party
and silencing free speech". He claimed that after
Houston Rockets
general manager
Daryl Morey
was criticized by the Chinese government for
his tweet
supporting the
2019 Hong Kong protests
, Nike removed Rockets merchandise from its stores in China.
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154
]
On January 31, 2020, the
World Athletics
issued new guidelines concerning shoes to be used in the upcoming
Tokyo 2020 Olympics
.
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]
These updates came in response to criticisms concerning technology in the Nike Vaporfly running shoes, which had been submitted beginning around 2017–2018.
[
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]
These criticisms stated that the shoes provided athletes with an unfair advantage over their opponents and some critics considered it to be a form of
technology doping
.
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]
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]
According to Nike funded research, the shoes can improve efficiency by up to 4.2%
[
83
]
and runners who have tested the shoe are saying that it causes reduced soreness in the legs; sports technologist Bryce Dyer attributes this to the ZoomX and carbon fiber plate since it absorbs the energy and "spring[s] runners forward".
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]
Some athletes, scientists, and fans have compared this to the 2008
LAZR swimsuit controversy
.
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]
Some of the major changes in the guidelines that have come about as a result of these criticisms include that the "sole must be no thicker than 40mm" and that "the shoe must not contain more than one rigid embedded plate or blade (of any material) that runs either the full length or only part of the length of the shoe. The plate may be in more than one part but those parts must be located sequentially in one plane (not stacked or in parallel) and must not overlap". The components of the shoes are not the only thing that had major changes; starting April 30, 2020, "any shoe must have been available for purchase by any athlete on the open retail market (online or in store) for a period of four months before it can be used in competition".
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]
Prior to these new guidelines World Athletics reviewed the Vaporfly shoes and "concluded that there is independent research that indicates that the new technology incorporated in the soles of road and spiked shoes may provide a performance advantage" and that it recommends further research to "establish the true impact of [the Vaporfly] technology."
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]
Forced Uyghur labor allegations
In December 2021, the
European Center for Constitutional and Human Rights
filed a criminal complaint in a Dutch court against Nike and other brands, alleging that they benefited from the use of forced
Uyghur
labor in
Xinjiang
.
[
159
]
In July 2023, the
Canadian Ombudsperson for Responsible Enterprise
opened an investigation into Nike to probe allegations of forced Uyghur labor in its supply chain.
[
160
]
Research of the social democratic party in the European Parliament, the Sheffield Hallam University and further groups accused Nike in 2023 of using forced labor camps exploiting Muslim Uyghurs in China provided by the Anhui Huamao Group Co., Ltd. for production.
[
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]
Welfare of animals used in sourcing
Following criticism from animal rights groups,
[
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]
Nike declared its intent in 2023 to phase out the use of wool sourced from lambs that had been subjected to
mulesing
, a controversial practice involving the removal of skin from live lambs.
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]
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]
Also in 2023, Nike pledged to eliminate the use of
kangaroo leather
in favor of a synthetic alternative, in response to animal activists' charge that the killing of kangaroos was unethical.
[
165
]
Environmental record
In 2007,
New England
–based environmental organization Clean Air-Cool Planet ranked Nike among the top three companies (out of 56) in a survey of climate-friendly companies.
[
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]
Recycling
Nike has also been praised for its
Nike Grind
program, which closes the
product lifecycle
, by groups such as
Climate Counts
.
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]
Since 1993, Nike has worked on its Reuse-A-Shoe program.
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]
This program is Nike's longest-running program that benefits both the environment and the community by collecting old athletic shoes of any type in order to process and recycle them. The material that is produced is then used to help create sports surfaces such as basketball courts, running tracks, and playgrounds.
[
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]
Nike France made their Reuse-A-Shoe program available online so that they could make it easier for consumers to send in their old shoes.
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169
]
In 2017, it was estimated that 28,000,000 shoes were collected since its start in 1993. Nike limited the mail-in option of the program because they are aware that the emissions from shipping would offset the good, they are trying to do. They work with the National Recycling Coalition to help limit transportation of recycled shoes. During transportation most of the vehicles that are used are using diesel or fuel oil.
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]
Diesel oil emits 22.44 pounds of Carbon Dioxide per gallon.
[
171
]
A campaign that Nike began for Earth Day 2008 was a commercial that featured basketball star
Steve Nash
wearing Nike's Trash Talk Shoe, which had been constructed in February 2008 from pieces of leather and synthetic leather waste from factory floors. The Trash Talk Shoe also featured a sole composed of ground-up rubber from a shoe recycling program. Nike claims this is the first performance basketball shoe that has been created from manufacturing waste, but it only produced 5,000 pairs for sale.
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Sulfur hexafluoride
Sulfur hexafluoride
is an extremely potent and persistent greenhouse gas that was used to fill the cushion bags in all "Air"-branded shoes from 1992 to 2006.
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]
277 tons was used during the peak in 1997.
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]
Toxic chemicals
In 2008, a project through the
University of North Carolina at Chapel Hill
found workers were exposed to toxic
isocyanates
and other chemicals in footwear factories in Thailand. In addition to inhalation, dermal exposure was the biggest problem found. This could result in allergic reactions including asthmatic reactions.
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Water pollution
In July 2011, environmental group
Greenpeace
published a report regarding
water pollution
impacting the
Yangtze River
emitted from a major textile factory operated by Nike supplier
Youngor Group
.
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177
]
Following the report, Nike, as well as
Adidas
,
Puma
, and a number of other brands included in the report announced an agreement to stop discharging hazardous chemicals by 2020.
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]
However, in July 2016 Greenpeace released a follow-up report which found that Nike "does not take individual responsibility" for eliminating hazardous chemicals, stating that Nike had not made an explicit commitment to riding itself of
perfluorinated compounds
, and that "Nike does not ensure its suppliers report their hazardous chemical discharge data and has not made a commitment to do so".
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]
Back in 2016, Nike started to use water free dyeing materials so that they can help reduce their water use in their Southeast Asian factories.
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]
Carbon footprint
Nike reported Total
CO
2
e emissions
(Direct + Indirect) for the twelve months ending June 30, 2020 at 317 Kt (+12/+4% y-o-y)
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]
and plans to reduce emissions 65% by 2030 from a 2015 base year.
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]
This
science-based target
is aligned with
Paris Agreement
to limit global warming to 1.5 °C above pre-industrial levels.
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]
According to a study done in 2017, Nike contributed 3,002,529 metric tons of Carbon Dioxide in 2017 combined from different sectors in the company like retail, manufacturing, management, and more.
[
170
]
Nike's annual Total CO
2
e Emissions – Location-Based Scope 1 + Scope 2 (in kilotonnes)
Jun 2015
Jun 2016
Jun 2017
Jun 2018
Jun 2019
Jun 2020
286
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]
300
[
185
]
327
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]
301
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187
]
305
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]
317
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]
While emissions of Nike's two corporate jets represent less than 0.1% of its total emissions, they have increased by 20% from 2015 to 2023.
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]
Partnership with Newlight
In 2021, Nike announced they were working with Newlight Technologies to find more eco-friendly materials for their sneakers. They specifically mentioned Newlight's AirCarbon product which is a bioplastic that can be used to make shoes. The bioplastic is used as a replacement to leather, plastic, and other materials that are like that.
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Newlight was reported saying that the goal is to reduce Nike's carbon footprint.
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191
]
Sustainability
Nike has taken steps to reduce its environmental impact. It has worked to reduce carbon emissions nearly 3% across its value chain from its FY11 baseline,
[
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]
and sourced from fewer, higher-performing contract factories.
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192
]
In 2019, Nike began a program called "Move to Zero" in an effort to achieve zero waste and zero carbon in the organization's supply chain and product lifetime.
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]
The men's and women's sections of the collection contain at least 60% organic and recycled materials, including sustainably sourced cotton.
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]
Marketing strategy
Nike promotes its products through
sponsorship agreements
with celebrity athletes, professional teams and college athletic teams. Nike has endorsement deals with many top sports players such as
LeBron James
,
Kevin Durant
, and
Serena Williams
.
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]
Advertising
Nike store at the
King of Prussia
shopping mall in
King of Prussia, Pennsylvania
In 1982, Nike aired its first three national television ads, created by newly formed ad agency
Wieden+Kennedy
(W+K), during the broadcast of the
New York Marathon
.
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]
The Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first company to receive that honor twice.
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196
]
Nike also has earned the
Emmy Award
for best commercial in 2000 and 2002. The first was for "The Morning After," a satirical look at what a runner might face on the morning of January 1, 2000, if every dire prediction about the
Y2K problem
came to fruition.
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The second was for a 2002 spot called "Move," which featured a series of famous and everyday athletes in a variety of athletic pursuits.
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]
Beatles song
Nike was criticized for its use of the
Beatles
song "
Revolution
" in a 1987 commercial against the wishes of
Apple Records
, the Beatles' recording company. Nike paid US$250,000 to
Capitol Records
Inc., which held the North American licensing rights to the recordings, for the right to use the Beatles' rendition for a year.
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199
]
That same year, Apple Records sued Nike Inc., Capitol Records Inc.,
EMI Records
Inc. and Wieden+Kennedy for $15 million.
[
199
]
Capitol-EMI countered by saying the lawsuit was "groundless" because Capitol had licensed the use of "Revolution" with the "active support and encouragement of
Yoko Ono
, a shareholder and director of Apple Records."
Nike discontinued airing ads featuring "Revolution" in March 1988. Yoko Ono later gave permission to Nike to use
John Lennon
's "Instant Karma" in another advertisement.
New media marketing
Nike was an early adopter of
internet marketing
,
email management
technologies, and using
broadcast
and
narrowcast
communication technologies to create multimedia marketing campaigns.
Minor Threat advertisement
In late June 2005, Nike received criticism from
Ian MacKaye
, owner of
Dischord Records
, guitarist/vocalist for
Fugazi
and
The Evens
, and front man of the defunct punk band
Minor Threat
, for appropriating imagery and text from Minor Threat's
1981 self-titled album
's cover art in a flyer promoting
Nike Skateboarding
's 2005 East Coast demo tour.
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]
On June 27, Nike Skateboarding's website issued an apology to Dischord, Minor Threat, and fans of both and announced that they have tried to remove and dispose of all flyers. They stated that the people who designed it were skateboarders and Minor Threat fans themselves who created the advertisement out of respect and appreciation for the band.
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]
The dispute was eventually settled out of court between Nike and Minor Threat.
Niketown at
Oxford Circus
, London
Nike 6.0
As part of the 6.0 campaign, Nike introduced a new line of T-shirts that include phrases such as "Dope", "Get High" and "Ride Pipe" – sports lingo that is also a
double entendre
for
drug use
. Boston Mayor
Thomas Menino
expressed his objection to the shirts after seeing them in a window display at the city's Niketown and asked the store to remove the display. "What we don't need is a major corporation like Nike, which tries to appeal to the younger generation, out there giving credence to the drug issue," Menino told
The Boston Herald
. A company official stated the shirts were meant to pay homage to extreme sports, and that Nike does not condone the illegal use of drugs.
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]
Nike was forced to replace the shirt line.
[
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]
NBA uniform deal
In June 2015, Nike signed an 8-year deal with the
NBA
to become the official uniform supplier for the league, beginning with the 2017–18 season.
[
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]
The brand took over for
Adidas
, who provided the uniforms for the league since 2006.
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204
]
Unlike previous deals, Nike's logo appear on NBA jerseys – a first for the league.
[
204
]
Initially, the
Charlotte Hornets
, owned by longtime Nike endorser
Michael Jordan
, were the only team not to sport the Nike swoosh, instead wearing the
Jumpman
logo associated with Jordan-related merchandise.
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205
]
However, beginning with the 2020–21 season, the Jumpman replaced the swoosh on the NBA's alternate "Statement" uniforms.
[
206
]
In October 2024, Nike announced a 12-year global extension of the partnership, retaining exclusive rights to design and manufacture uniforms for the NBA, WNBA and NBA G League through 2037.
[
207
]
Michael Jordan
(pictured in 1987) helped drive Nike sales.
Nike sponsors top athletes in many sports to use their products and promote and advertise their technology and design. Nike's first professional athlete endorser was Romanian tennis player
Ilie Năstase
.
[
26
]
The first track endorser was distance runner
Steve Prefontaine
. Prefontaine was the prized pupil of the company's co-founder,
Bill Bowerman
, while he coached at the University of Oregon. Today, the Steve Prefontaine Building is named in his honor at Nike's corporate headquarters. Nike has only made one statue of its sponsored athletes and it is of Steve Prefontaine.
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208
]
Nike has also sponsored many other successful
track and field
athletes over the years, such as
Sebastian Coe
,
Carl Lewis
,
Jackie Joyner-Kersee
,
Michael Johnson
and
Allyson Felix
. The signing of basketball player
Michael Jordan
in 1984, with his subsequent promotion of Nike over the course of his career, with
Spike Lee
as
Mars Blackmon
, proved to be one of the biggest boosts to Nike's publicity and sales.
[
209
]
Ronaldinho
(pictured with Barcelona in 2007) appeared in a 2005 Nike advertisement that went
viral
on
YouTube
, becoming the site's first video to reach one million views.
[
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]
[
211
]
Nike is a major sponsor of the athletic programs at
Penn State University
and named its first child care facility after
Joe Paterno
when it opened in 1990 at the company's headquarters. Nike originally announced it would not remove Paterno's name from the building in the wake of the Penn State sex abuse scandal. After the Freeh Report was released on July 12, 2012, Nike CEO Mark Parker announced the name Joe Paterno would be removed immediately from the child development center. A new name has yet to be announced.
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]
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213
]
Nike Hypervenom 3 boots were commissioned for French prodigy
Kylian Mbappé
.
In the early 1990s, Nike made a strong push into the soccer business making endorsement deals with famous and charismatic players such as
Romário
,
Eric Cantona
or
Edgar Davids
. They continued the growth in the sport by signing more top players including:
Ronaldo
,
Ronaldinho
,
Francesco Totti
,
Thierry Henry
,
Didier Drogba
,
Andrés Iniesta
,
Wayne Rooney
and still have many of the sport's biggest stars under their name, with
Cristiano Ronaldo
,
Zlatan Ibrahimović
,
Neymar
,
Harry Kane
,
Eden Hazard
and
Kylian Mbappé
among others.
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]
A Barcelona prodigy,
Lionel Messi
had been signed with Nike since age 14, but transferred to Adidas after they successfully challenged their rival's claim to his image rights in court.
[
215
]
Cristiano Ronaldo
Nike has been the official ball supplier for the
Premier League
since the 2000–01 season.
[
216
]
In 2012, Nike carried a commercial partnership with the
Asian Football Confederation
.
[
217
]
In August 2014, Nike announced that they will not renew their kit supply deal with
Manchester United
after the 2014–15 season, citing rising costs.
[
218
]
Since the start of the 2015–16 season,
Adidas
has manufactured Manchester United's kit as part of a world-record 10-year deal worth a minimum of £750 million.
[
219
]
Nike logo in the
Camp Nou
, the home stadium of Barcelona
Nike still has many of the top teams playing in their uniforms, including:
FC Barcelona
,
Paris Saint-Germain
and
Liverpool
(the latter from the 2020–21 season),
[
220
]
and the national teams of Brazil, France, England, Uruguay and the Netherlands among many others.
Nike has been the sponsor for many top ranked tennis players. Brand's commercial success in the sport went hand in hand with the endorsement deals signed with the biggest and the world's most charismatic stars and number one ranked players of the subsequent eras, including
John McEnroe
in the 1980s,
Andre Agassi
and
Pete Sampras
in the 1990s and
Roger Federer
,
Rafael Nadal
,
Serena Williams
and
Maria Sharapova
with the start of the 21st century.
[
221
]
Tiger Woods
Nike sponsored
Tiger Woods
until 2024,
[
222
]
and remained on his side amid the controversies that shaped the golfer's career.
[
223
]
In January 2013, Nike signed
Rory McIlroy
, the then No 1 golfer in the world to a 10-year sponsorship deal worth $250 million.
[
224
]
Nike has also gone on to sign top players in golf including
Scottie Scheffler
,
Brooks Koepka
,
Nelly Korda
,
Tommy Fleetwood
,
Tony Finau
and
Cam Davis
. Nike’s 2016 decision to exit the golf equipment business–such as club manufacturing–due to an 8.2% decline sales in one year meant sponsored athletes exclusively wore Nike apparel.
[
225
]
[
226
]
Nike was the official kit sponsor for the
Indian cricket team
from 2005 to 2020.
[
227
]
[
228
]
On February 21, 2013, Nike announced it suspended its contract with South African limbless athlete
Oscar Pistorius
, due to him being charged with
premeditated murder
.
[
229
]
Nike consolidated its position in basketball in 2015 when it was announced that the company would sign an 8-year deal with the NBA, taking over from the league's previous uniform sponsor, Adidas. The deal required all franchise team members to wear jerseys and shorts with the Swoosh logo, beginning with the 2017/18 season.
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230
]
After the success of partnership with Jordan, which resulted in the creation of the unique
Air Jordan
brand, Nike has continued to build partnership with the biggest names in basketball. LeBron James was given the Slogan "We are All Witnesses" when he signed with Nike. Similar to "Air Jordan", James' brand became massively popular.
[
231
]
Some have had signature shoes designed for them, including
Kobe Bryant
,
Jason Kidd
,
Vince Carter
and more recently, James and
Kevin Durant
,
Giannis Antetokounmpo
,
Jayson Tatum
,
Paul George
and
Luka Dončić
, among others.
[
232
]
[
233
]
[
234
]
[
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]
[
236
]
[
237
]
Nike recently made signature shoes for WNBA stars as well, as the leagues popularity takes off. Although a dozen women have received signature sneakers in the WNBA's 27-year history, it had been over a decade since a woman had received a signature sneaker. Nike's first signature shoe in the WNBA was with
Sheryl Swoops
, and since then they have made signature silhouettes for
Lisa Leslie
,
Dawn Staley
,
Cynthia Cooper
, and most recently for
Sabrina Ionescu
.
[
238
]
Caitlin Clark
will also receive a signature shoe deal as part of her eight-year, 28 million dollar deal.
[
239
]
A news report originating from CNN reported that Nike spent $11.5 billion, nearly a third of its sales, on marketing and endorsement contracts in the year 2018. Nike and its Jordan brand sponsored 85 men's and women's basketball teams in the NCAA tournament.
[
240
]
Ties with the University of Oregon
Nike maintains strong ties, both directly and through partnerships with
Phil Knight
, with the
University of Oregon
.
[
241
]
Nike designs the University of Oregon football program's team attire.
[
242
]
New unique combinations are issued before every game day.
[
241
]
Tinker Hatfield
, who also redesigned the university's logo, leads this effort.
[
243
]
More recently, the corporation donated $13.5 million towards the renovation and expansion of
Hayward Field
.
[
244
]
Phil Knight has invested substantial personal funds towards developing and maintaining the university's athletic apparatus.
[
245
]
His university projects often involve input from Nike designers and executives, such as
Tinker Hatfield
.
[
243
]
Causes
In 2012, Nike is listed as a partner of the
(PRODUCT)
RED
campaign together with other brands such as
Girl
,
American Express
, and
Converse
. The campaign's mission is to prevent the transmission of
HIV from mother to child
. The campaign's byline is "Fighting For An AIDS Free Generation". The company's goal is to raise and send funds, for education and medical assistance to those who live in
areas heavily affected by AIDS
.
[
246
]
In 2023, Nike became the presenting sponsor of
Reviving Baseball in Inner Cities
, which encourages youth in underserved communities to participate in baseball and softball.
[
247
]
Program
The Nike Community Ambassador Program, allows Nike employees from around the world to go out and give to their community. Over 3,900 employees from various Nike stores have participated in teaching children to be active and healthy.
[
248
]
Research
In 2016, a study done by RTG Consulting Group reflected that Nike was the 3rd most relevant brand for
Gen-Z
in
China
.
[
249
]
[
250
]
Roth MKM's 2023
Millennial
survey reported in March that millennials with health and wellness concerns in the aftermath of the
pandemic
ranked brands like Nike,
Adidas
and
Lululemon
[
251
]
as their preferred brands for purchases.
[
251
]
In January 2023, a study by
Rakuten
concluded that Nike was the
most popular
sportswear
brand in the US, followed by Lululemon and Adidas.
[
252
]
[
253
]
In July 2023, a study by
Kantar
found that Americans consider Nike as the Most Inclusive Brands (alongside other top brands like
Amazon
, and
Disney
).
[
254
]
Human resources
In January 2026, Nike laid off 775 employees primarily from distribution centres in Tennessee and Mississippi, as it looks to automate processes and boost profits.
[
255
]
See also
Bruce Brenn
Dick Donahue
Nike timeline
Breaking2
– A project by Nike to break the 2 hour marathon barrier.
List of companies based in Oregon
Notes
^
The pronunciations of "Nike" include
NY
-kee
officially and in the US, as well as
NYKE
in the UK.
[
4
]
[
5
]
References
^
Pacheco, Inti (September 22, 2024).
"Elliott Hill Loved Nike and Left It. Now He's Back as CEO"
.
The Wall Street Journal
. Retrieved
October 5,
2024
.
^
Kish, Matthew (November 15, 2023).
"Nike shuffles top executives, names new heads of innovation, design, marketing and technology"
.
The Oregonian
. Retrieved
March 1,
2024
.
^
"US SEC: 2025 Form 10-K NIKE, Inc"
.
US Securities and Exchange Commission
. July 17, 2025.
^
Hooton, Christopher (June 2, 2014).
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Further reading
Egan, Timothy (September 13, 1998).
"The Swoon of the Swoosh"
.
The New York Times
.
External links
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## Contents
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- [(Top)](https://en.wikipedia.org/wiki/Nike,_Inc.)
- [1 History](https://en.wikipedia.org/wiki/Nike,_Inc.#History)
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- [1\.1 Acquisitions](https://en.wikipedia.org/wiki/Nike,_Inc.#Acquisitions)
- [1\.2 Finance](https://en.wikipedia.org/wiki/Nike,_Inc.#Finance)
- [1\.3 Logo evolution](https://en.wikipedia.org/wiki/Nike,_Inc.#Logo_evolution)
- [2 Products](https://en.wikipedia.org/wiki/Nike,_Inc.#Products)
Toggle Products subsection
- [2\.1 Sports apparel](https://en.wikipedia.org/wiki/Nike,_Inc.#Sports_apparel)
- [2\.1.1 Nike Vaporfly](https://en.wikipedia.org/wiki/Nike,_Inc.#Nike_Vaporfly)
- [2\.2 Street fashions](https://en.wikipedia.org/wiki/Nike,_Inc.#Street_fashions)
- [2\.3 Collectibles](https://en.wikipedia.org/wiki/Nike,_Inc.#Collectibles)
- [2\.4 Virtual](https://en.wikipedia.org/wiki/Nike,_Inc.#Virtual)
- [3 Headquarters](https://en.wikipedia.org/wiki/Nike,_Inc.#Headquarters)
- [4 Ownership](https://en.wikipedia.org/wiki/Nike,_Inc.#Ownership)
- [5 Controversies](https://en.wikipedia.org/wiki/Nike,_Inc.#Controversies)
Toggle Controversies subsection
- [5\.1 Sweatshops](https://en.wikipedia.org/wiki/Nike,_Inc.#Sweatshops)
- [5\.2 Child labor](https://en.wikipedia.org/wiki/Nike,_Inc.#Child_labor)
- [5\.3 Strike in China factory](https://en.wikipedia.org/wiki/Nike,_Inc.#Strike_in_China_factory)
- [5\.4 Paradise Papers](https://en.wikipedia.org/wiki/Nike,_Inc.#Paradise_Papers)
- [5\.5 Colin Kaepernick](https://en.wikipedia.org/wiki/Nike,_Inc.#Colin_Kaepernick)
- [5\.6 Hong Kong protests](https://en.wikipedia.org/wiki/Nike,_Inc.#Hong_Kong_protests)
- [5\.7 Forced Uyghur labor allegations](https://en.wikipedia.org/wiki/Nike,_Inc.#Forced_Uyghur_labor_allegations)
- [5\.8 Welfare of animals used in sourcing](https://en.wikipedia.org/wiki/Nike,_Inc.#Welfare_of_animals_used_in_sourcing)
- [6 Environmental record](https://en.wikipedia.org/wiki/Nike,_Inc.#Environmental_record)
Toggle Environmental record subsection
- [6\.1 Recycling](https://en.wikipedia.org/wiki/Nike,_Inc.#Recycling)
- [6\.2 Sulfur hexafluoride](https://en.wikipedia.org/wiki/Nike,_Inc.#Sulfur_hexafluoride)
- [6\.3 Toxic chemicals](https://en.wikipedia.org/wiki/Nike,_Inc.#Toxic_chemicals)
- [6\.4 Water pollution](https://en.wikipedia.org/wiki/Nike,_Inc.#Water_pollution)
- [6\.5 Carbon footprint](https://en.wikipedia.org/wiki/Nike,_Inc.#Carbon_footprint)
- [6\.6 Sustainability](https://en.wikipedia.org/wiki/Nike,_Inc.#Sustainability)
- [7 Marketing strategy](https://en.wikipedia.org/wiki/Nike,_Inc.#Marketing_strategy)
Toggle Marketing strategy subsection
- [7\.1 Advertising](https://en.wikipedia.org/wiki/Nike,_Inc.#Advertising)
- [7\.1.1 Beatles song](https://en.wikipedia.org/wiki/Nike,_Inc.#Beatles_song)
- [7\.1.2 New media marketing](https://en.wikipedia.org/wiki/Nike,_Inc.#New_media_marketing)
- [7\.1.3 Minor Threat advertisement](https://en.wikipedia.org/wiki/Nike,_Inc.#Minor_Threat_advertisement)
- [7\.1.4 Nike 6.0](https://en.wikipedia.org/wiki/Nike,_Inc.#Nike_6.0)
- [7\.2 NBA uniform deal](https://en.wikipedia.org/wiki/Nike,_Inc.#NBA_uniform_deal)
- [8 Sponsorship](https://en.wikipedia.org/wiki/Nike,_Inc.#Sponsorship)
- [9 Ties with the University of Oregon](https://en.wikipedia.org/wiki/Nike,_Inc.#Ties_with_the_University_of_Oregon)
- [10 Causes](https://en.wikipedia.org/wiki/Nike,_Inc.#Causes)
- [11 Program](https://en.wikipedia.org/wiki/Nike,_Inc.#Program)
- [12 Research](https://en.wikipedia.org/wiki/Nike,_Inc.#Research)
- [13 Human resources](https://en.wikipedia.org/wiki/Nike,_Inc.#Human_resources)
- [14 See also](https://en.wikipedia.org/wiki/Nike,_Inc.#See_also)
- [15 Notes](https://en.wikipedia.org/wiki/Nike,_Inc.#Notes)
- [16 References](https://en.wikipedia.org/wiki/Nike,_Inc.#References)
- [17 Further reading](https://en.wikipedia.org/wiki/Nike,_Inc.#Further_reading)
- [18 External links](https://en.wikipedia.org/wiki/Nike,_Inc.#External_links)
Toggle the table of contents
# Nike, Inc.
82 languages
- [Alemannisch](https://als.wikipedia.org/wiki/Nike_\(Unternehmen\) "Nike (Unternehmen) – Alemannic")
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[Coordinates](https://en.wikipedia.org/wiki/Geographic_coordinate_system "Geographic coordinate system"): [45°30′33″N 122°49′48″W / 45\.5093°N 122.8299°W / 45\.5093; -122.8299](https://geohack.toolforge.org/geohack.php?pagename=Nike,_Inc.¶ms=45.5093_N_122.8299_W_region:US_type:landmark)
[](https://en.wikipedia.org/wiki/Wikipedia:Protection_policy#semi "This article is semi-protected due to vandalism")
From Wikipedia, the free encyclopedia
American athletic equipment company
"NIKE" redirects here. For other uses, see [Nike](https://en.wikipedia.org/wiki/Nike_\(disambiguation\) "Nike (disambiguation)").
| | |
|---|---|
| [](https://en.wikipedia.org/wiki/File:Logo_NIKE.svg)[Swoosh](https://en.wikipedia.org/wiki/Swoosh "Swoosh") logo since 1971 | |
| [](https://en.wikipedia.org/wiki/File:Nike_Campus,_Beaverton_-_DPLA_-_ffa63f1bbaf5cd21aeada3d3978db2b0.jpg)[Headquarters](https://en.wikipedia.org/wiki/Nike_World_Headquarters "Nike World Headquarters") near [Beaverton, Oregon](https://en.wikipedia.org/wiki/Beaverton,_Oregon "Beaverton, Oregon"), US | |
| Formerly | Blue Ribbon Sports, Inc. (1964–1971) |
| Company type | [Public](https://en.wikipedia.org/wiki/Public_company "Public company") |
| [Traded as](https://en.wikipedia.org/wiki/Ticker_symbol "Ticker symbol") | [NYSE](https://en.wikipedia.org/wiki/New_York_Stock_Exchange "New York Stock Exchange"): [NKE](https://www.nyse.com/quote/XNYS:NKE) (Class B) [DJIA](https://en.wikipedia.org/wiki/DJIA "DJIA") component [S\&P 100](https://en.wikipedia.org/wiki/S%26P_100 "S&P 100") component [S\&P 500](https://en.wikipedia.org/wiki/S%26P_500 "S&P 500") component |
| [ISIN](https://en.wikipedia.org/wiki/International_Securities_Identification_Number "International Securities Identification Number") | [US6541061031](https://isin.toolforge.org/?language=en&isin=US6541061031) |
| Industry | [Apparel](https://en.wikipedia.org/wiki/Clothing_industry "Clothing industry") [Accessories](https://en.wikipedia.org/wiki/Fashion_accessory "Fashion accessory") [Sports equipment](https://en.wikipedia.org/wiki/Sports_equipment "Sports equipment") |
| Founded | January 25, 1964; 62 years ago (1964-01-25) |
| Founders | [Bill Bowerman](https://en.wikipedia.org/wiki/Bill_Bowerman "Bill Bowerman") [Phil Knight](https://en.wikipedia.org/wiki/Phil_Knight "Phil Knight") |
| Headquarters | [Nike World Headquarters](https://en.wikipedia.org/wiki/Nike_World_Headquarters "Nike World Headquarters"), [Washington County, Oregon](https://en.wikipedia.org/wiki/Washington_County,_Oregon "Washington County, Oregon"), US |
| Area served | Worldwide |
| Key people | Philip Knight ([chairman](https://en.wikipedia.org/wiki/Chairperson "Chairperson") emeritus) [Mark Parker](https://en.wikipedia.org/wiki/Mark_Parker "Mark Parker") (executive chairman) [Elliott Hill](https://en.wikipedia.org/wiki/Elliott_Hill "Elliott Hill") ([president](https://en.wikipedia.org/wiki/President_\(corporate_title\) "President (corporate title)") and [CEO](https://en.wikipedia.org/wiki/Chief_executive_officer "Chief executive officer"))[\[1\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-1) [John Hoke III](https://en.wikipedia.org/wiki/John_Hoke_III "John Hoke III") ([chief innovation officer](https://en.wikipedia.org/wiki/Chief_innovation_officer "Chief innovation officer"))[\[2\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-2) |
| Products | [Athletic shoes](https://en.wikipedia.org/wiki/Athletic_shoes "Athletic shoes") [athletic apparel](https://en.wikipedia.org/wiki/Sportswear "Sportswear") [sporting goods](https://en.wikipedia.org/wiki/Sporting_goods "Sporting goods") [accessories](https://en.wikipedia.org/wiki/Fashion_accessories "Fashion accessories") |
| Revenue |  [US\$](https://en.wikipedia.org/wiki/United_States_dollar "United States dollar")46\.3 [billion](https://en.wikipedia.org/wiki/1,000,000,000 "1,000,000,000") (2025) |
| [Operating income](https://en.wikipedia.org/wiki/Earnings_before_interest_and_taxes "Earnings before interest and taxes") |  US\$3.70 billion (2025) |
| [Net income](https://en.wikipedia.org/wiki/Net_income "Net income") |  US\$3.22 billion (2025) |
| [Total assets](https://en.wikipedia.org/wiki/Asset "Asset") |  US\$36.6 billion (2025) |
| [Total equity](https://en.wikipedia.org/wiki/Equity_\(finance\) "Equity (finance)") |  US\$13.2 billion (2025) |
| Number of employees | 77,800 (2025) |
| [Subsidiaries](https://en.wikipedia.org/wiki/Subsidiary "Subsidiary") | [Converse](https://en.wikipedia.org/wiki/Converse_\(brand\) "Converse (brand)") |
| Website | [nike.com](http://nike.com/) |
| **Footnotes / references** [\[3\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-10K2025-3) | |
**Nike, Inc.**[\[a\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-6) is an American athletic footwear and apparel corporation headquartered near [Beaverton, Oregon](https://en.wikipedia.org/wiki/Beaverton,_Oregon "Beaverton, Oregon").[\[6\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Nike_HQ-7) It is the world's largest supplier of [athletic shoes](https://en.wikipedia.org/wiki/Sneakers "Sneakers") and apparel and a major manufacturer of [sports equipment](https://en.wikipedia.org/wiki/Sports_equipment "Sports equipment"), with revenue in excess of US\$46 billion in its fiscal year 2022.[\[7\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-8)[\[8\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-9)
The company was founded on January 25, 1964, as "Blue Ribbon Sports", by [Bill Bowerman](https://en.wikipedia.org/wiki/Bill_Bowerman "Bill Bowerman") and [Phil Knight](https://en.wikipedia.org/wiki/Phil_Knight "Phil Knight"), and officially became Nike, Inc. on May 30, 1971. The company takes its name from [Nike](https://en.wikipedia.org/wiki/Nike_\(mythology\) "Nike (mythology)"), the Greek goddess of victory.[\[9\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-10) Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, [Nike+](https://en.wikipedia.org/wiki/Nike%2B "Nike+"), [Nike Blazers](https://en.wikipedia.org/wiki/Nike_Blazers "Nike Blazers"), [Air Force 1](https://en.wikipedia.org/wiki/Air_Force_1_\(shoe\) "Air Force 1 (shoe)"), [Nike Dunk](https://en.wikipedia.org/wiki/Nike_Dunk "Nike Dunk"), [Air Max](https://en.wikipedia.org/wiki/Air_Max "Air Max"), Foamposite, [Nike Skateboarding](https://en.wikipedia.org/wiki/Nike_Skateboarding "Nike Skateboarding") and Nike CR7.[\[10\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-11) The company also sells products under its [Air Jordan](https://en.wikipedia.org/wiki/Air_Jordan "Air Jordan") brand and its [Converse](https://en.wikipedia.org/wiki/Converse_\(brand\) "Converse (brand)") subsidiary. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned [Cole Haan](https://en.wikipedia.org/wiki/Cole_Haan "Cole Haan"), [Umbro](https://en.wikipedia.org/wiki/Umbro "Umbro"), and [Hurley International](https://en.wikipedia.org/wiki/Hurley_International "Hurley International").[\[11\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-12) In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "[Just Do It](https://en.wikipedia.org/wiki/Just_Do_It "Just Do It")" and the [Swoosh](https://en.wikipedia.org/wiki/Swoosh "Swoosh") logo.
As of 2024,[\[update\]](https://en.wikipedia.org/w/index.php?title=Nike,_Inc.&action=edit) it employed 83,700 people worldwide.[\[12\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-13) In 2020, the brand alone was valued in excess of \$32 billion, making it the most valuable brand among sports businesses.[\[13\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-14) Previously, in 2017, the Nike brand was valued at \$29.6 billion.[\[14\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-15) Nike ranked [89th](https://en.wikipedia.org/wiki/List_of_largest_companies_in_the_United_States_by_revenue "List of largest companies in the United States by revenue") in the 2018 [*Fortune* 500](https://en.wikipedia.org/wiki/Fortune_500 "Fortune 500") list of the largest United States corporations by total revenue.[\[15\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-16) The company ranked 239th in the Forbes Global 2000 companies in 2024.
## History
See also: [Nike timeline](https://en.wikipedia.org/wiki/Nike_timeline "Nike timeline")
[](https://en.wikipedia.org/wiki/File:Knight_and_Bowerman.jpg)
[Bill Bowerman](https://en.wikipedia.org/wiki/Bill_Bowerman "Bill Bowerman") (left) conversing with [Phil Knight](https://en.wikipedia.org/wiki/Phil_Knight "Phil Knight") (second from left) and two other members of the Oregon track team, 1958.
Nike, originally known as Blue Ribbon Sports (BRS), was founded by [University of Oregon](https://en.wikipedia.org/wiki/University_of_Oregon "University of Oregon") track athlete [Phil Knight](https://en.wikipedia.org/wiki/Phil_Knight "Phil Knight") and his coach, [Bill Bowerman](https://en.wikipedia.org/wiki/Bill_Bowerman "Bill Bowerman"), on January 25, 1964.[\[16\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-O'Reilly-2014-17) The company initially operated in [Eugene](https://en.wikipedia.org/wiki/Eugene,_Oregon "Eugene, Oregon"), [Oregon](https://en.wikipedia.org/wiki/Oregon "Oregon") as a distributor for Japanese shoemaker [Onitsuka Tiger](https://en.wikipedia.org/wiki/Onitsuka_Tiger "Onitsuka Tiger"), making most sales at track meets out of Knight's automobile.[\[16\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-O'Reilly-2014-17)
According to [Otis Davis](https://en.wikipedia.org/wiki/Otis_Davis "Otis Davis"), a [University of Oregon](https://en.wikipedia.org/wiki/University_of_Oregon "University of Oregon") student-athlete coached by Bowerman and [Olympic gold medalist](https://en.wikipedia.org/wiki/List_of_multiple_Olympic_gold_medalists "List of multiple Olympic gold medalists") at the [1960 Summer Olympics](https://en.wikipedia.org/wiki/1960_Summer_Olympics "1960 Summer Olympics"), his coach made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. According to Davis, "I told [Tom Brokaw](https://en.wikipedia.org/wiki/Tom_Brokaw "Tom Brokaw") that I was the first. I don't care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People don't believe me. In fact, I didn't like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman made them from the [waffle iron](https://en.wikipedia.org/wiki/Waffle_iron "Waffle iron"), and they were mine".[\[17\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-HudReporter2006-18)
In its first year in business, BRS sold 1,300 pairs of Japanese running shoes, grossing \$8,000.[\[18\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-19) By 1965, sales had reached \$20,000. In 1966, BRS opened its first retail store at 3107 Pico Boulevard in [Santa Monica, California](https://en.wikipedia.org/wiki/Santa_Monica,_California "Santa Monica, California"). In 1967, due to increasing sales, BRS expanded retail and distribution operations on the East Coast, in [Wellesley, Massachusetts](https://en.wikipedia.org/wiki/Wellesley,_Massachusetts "Wellesley, Massachusetts").[\[19\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-20)
In 1971, Bowerman used his wife's waffle iron to experiment on rubber to create a new sole for track shoes that would grip but be lightweight and increase the runner's speed. Oregon's [Hayward Field](https://en.wikipedia.org/wiki/Hayward_Field "Hayward Field") was transitioning to an artificial surface, and Bowerman wanted a sole which could grip to grass or bark dust without the use of spikes. Bowerman was talking to his wife about this puzzle over breakfast, when the waffle iron idea came into play.[\[20\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-21)
Bowerman's design led to the introduction of the "Moon Shoe" in 1972, so named because the waffle tread was said to resemble the [footprints](https://en.wikipedia.org/wiki/Footprint "Footprint") left by astronauts on the Moon. Further refinement resulted in the "Waffle Trainer" in 1974, which helped fuel the explosive growth of Blue Ribbon Sports/Nike.[\[21\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-22)[\[22\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-23)
Tension between BRS and Onitsuka Tiger increased in 1971 as the latter attempted a takeover of BRS by extending an ultimatum proposal that would give the Japanese company 51 percent of BRS.[\[23\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Gereffi-1993-24) In 1972, the relationship between BRS and Onitsuka Tiger came to an end.[\[23\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Gereffi-1993-24) BRS prepared to launch its own line of footwear. The previous year, it was already able to place from two Japanese shoe manufacturers the company's first independent order for 20,000, which included 6,000 that had the Nike logo.[\[23\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Gereffi-1993-24) Runner Jeff Johnson was brought in to help market the new brand and was credited for coining the name “Nike”.[\[24\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-25) It would bear the [Swoosh](https://en.wikipedia.org/wiki/Swoosh "Swoosh") newly designed by [Carolyn Davidson](https://en.wikipedia.org/wiki/Carolyn_Davidson_\(graphic_designer\) "Carolyn Davidson (graphic designer)").[\[25\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-26)[\[26\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-thestreet.com-27) The Swoosh was first used by Nike on June 18, 1971,[\[27\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-28) and was registered with the [US Patent and Trademark Office](https://en.wikipedia.org/wiki/US_Patent_and_Trademark_Office "US Patent and Trademark Office") on January 22, 1974.[\[28\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-29)[\[29\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-30)
In 1976, the company hired John Brown and Partners, based in Seattle, as its first [advertising agency](https://en.wikipedia.org/wiki/Advertising_agency "Advertising agency").[\[30\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Adage-2003-31) The following year, the agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown.[\[30\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Adage-2003-31) By 1980, Nike had attained a 50% market share in the US athletic shoe market, and the company went public in December of that year.[\[31\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-32)
[Wieden+Kennedy](https://en.wikipedia.org/wiki/Wieden%2BKennedy "Wieden+Kennedy"), Nike's primary ad agency, has worked with Nike to create many print and television advertisements, and Wieden+Kennedy remains Nike's primary ad agency.[\[32\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-33) It was agency co-founder [Dan Wieden](https://en.wikipedia.org/wiki/Dan_Wieden "Dan Wieden") who coined the now-famous slogan "[Just Do It](https://en.wikipedia.org/wiki/Just_Do_It "Just Do It")" for a 1988 Nike ad campaign,[\[33\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-34) which was chosen by *Advertising Age* as one of the top five ad slogans of the 20th century and enshrined in the [Smithsonian Institution](https://en.wikipedia.org/wiki/Smithsonian_Institution "Smithsonian Institution").[\[34\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-35) [Walt Stack](https://en.wikipedia.org/wiki/Walt_Stack "Walt Stack") was featured in Nike's first "Just Do It" advertisement, which debuted on July 1, 1988.[\[35\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-36) Wieden credits the inspiration for the slogan to "Let's do it", the last words spoken by [Gary Gilmore](https://en.wikipedia.org/wiki/Gary_Gilmore "Gary Gilmore") before he was executed.[\[36\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-NYT-37)
Nike manufactured its first uniforms for a professional sports team in 1979, when its jersey for the [Portland Timbers](https://en.wikipedia.org/wiki/Portland_Timbers_\(1975%E2%80%931982\) "Portland Timbers (1975–1982)") of the [North American Soccer League](https://en.wikipedia.org/wiki/North_American_Soccer_League_\(1968%E2%80%931984\) "North American Soccer League (1968–1984)") debuted.[\[37\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-38) Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world.[\[38\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-39) In 1990, Nike moved into its eight-building [World Headquarters](https://en.wikipedia.org/wiki/Nike_World_Headquarters "Nike World Headquarters") campus in Beaverton, Oregon.[\[39\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-40) The first Nike retail store, dubbed Niketown, opened in [downtown Portland](https://en.wikipedia.org/wiki/Downtown_Portland,_Oregon "Downtown Portland, Oregon") in November of that year.[\[40\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-41)
Phil Knight announced in mid-2015 that he would step down as chairman of Nike in 2016.[\[41\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-42)[\[42\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-43) He officially stepped down from all duties with the company on June 30, 2016.[\[43\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-44)
In a company public announcement on March 15, 2018, Nike CEO [Mark Parker](https://en.wikipedia.org/wiki/Mark_Parker "Mark Parker") said Trevor Edwards, a top Nike executive who was seen as a potential successor to the chief executive, was relinquishing his position as Nike's brand president and would retire in August.[\[44\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-45)
In October 2019, [John Donahoe](https://en.wikipedia.org/wiki/John_Donahoe "John Donahoe") was announced as the next CEO, and succeeded Parker on January 13, 2020.[\[45\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Bloomberg_LP-46) In November 2019, the company stopped selling directly through [Amazon](https://en.wikipedia.org/wiki/Amazon_\(company\) "Amazon (company)"), focusing more on direct relationships with customers.[\[46\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-47)
### Acquisitions
[](https://en.wikipedia.org/wiki/File:Nike_Flagship_-_NYC_\(48155560636\).jpg)
A Nike flagship store in [Manhattan](https://en.wikipedia.org/wiki/Manhattan "Manhattan")
Nike has acquired and sold several apparel and footwear companies over the course of its history. Its first acquisition was the upscale footwear company [Cole Haan](https://en.wikipedia.org/wiki/Cole_Haan "Cole Haan") in 1988,[\[47\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-colehaanacquired-48) followed by the purchase of [Bauer Hockey](https://en.wikipedia.org/wiki/Bauer_Hockey "Bauer Hockey") in 1994.[\[48\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-bauerdivestment-49) In 2002, Nike bought surf apparel company [Hurley International](https://en.wikipedia.org/wiki/Hurley_International "Hurley International") from founder Bob Hurley.[\[49\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-hurleyacquired-50) In 2003, Nike paid US\$309 million to acquire sneaker company [Converse](https://en.wikipedia.org/wiki/Converse_\(brand\) "Converse (brand)").[\[50\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Converse-51) The company acquired [Starter](https://en.wikipedia.org/wiki/Starter_\(clothing_line\) "Starter (clothing line)") in 2004[\[51\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-starteracq-52) and soccer uniform maker [Umbro](https://en.wikipedia.org/wiki/Umbro "Umbro") in 2007.[\[52\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-umbroacqanddivest-53)
In order to refocus its business lines, Nike began divesting itself of some of its subsidiaries in the 2000s.[\[53\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-chaan-54) It sold Starter in 2007[\[51\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-starteracq-52) and Bauer Hockey in 2008.[\[48\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-bauerdivestment-49) The company sold Umbro in 2012[\[54\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-umbrodivestment-55) and Cole Haan in 2013.[\[55\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-colehaandivestment-56) As of 2020, Converse is the sole subsidiary of Nike.[\[50\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Converse-51)
Nike acquired Zodiac, a consumer data analytics company, in March 2018.[\[56\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-57) In August 2019, the company acquired Celect, a Boston-based predictive analytics company.[\[57\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-58) In December 2021, Nike purchased RTFKT Studios, a virtual shoe company that makes NFTs.[\[58\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-59)
In February 2021, Nike acquired Datalogue, a New York-based company focused on digital sales and machine learning technology.[\[59\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-60)
### Finance
| Region | share |
|---|---|
| North America | 42\.2% |
| Europe, Middle East and Africa | 26\.2% |
| Greater China | 14\.2% |
| Asia Pacific & Latin America | 12\.6% |
| Global | 4\.9% |
| Corporate | 0\.1% |
Nike was made a member of the [Dow Jones Industrial Average](https://en.wikipedia.org/wiki/Dow_Jones_Industrial_Average "Dow Jones Industrial Average") in 2013, when it replaced [Alcoa](https://en.wikipedia.org/wiki/Alcoa "Alcoa").[\[61\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Barron's-62)
On December 19, 2013, Nike's quarterly profit rose due to a 13 percent increase in global orders for merchandise since April of that year.[\[62\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-63) Future orders of shoes or clothes for delivery between December and April, rose to \$10.4 billion. Nike shares (NKE) rose 0.6 percent to \$78.75 in extended trading.[\[63\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-64)
In November 2015, Nike announced it would initiate a \$12 billion share buyback, as well as a two-for-one stock split, with shares to begin trading at the decreased price on December 24.[\[64\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-65) The split will be the seventh in company history.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\]
In June 2018, Nike announced it would initiate a \$15 billion share buyback over four years, to begin in 2019 upon completion of the previous buyback program.[\[65\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-66)
For the fiscal year 2018, Nike reported earnings of US\$1.933 billion, with annual revenue of US\$36.397 billion, an increase of 6.0% over the previous fiscal cycle. Nike's shares traded at over \$72 per share, and its market capitalization was valued at over US\$114.5 billion in October 2018.[\[66\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-67)
| Product | share |
|---|---|
| Footwear | 64\.7% |
| Apparel | 27\.0% |
| Converse | 4\.7% |
| Equipment | 3\.4% |
| Global Brand | 0\.1% |
| Corporate | 0\.1% |
In February 2020, the company said that roughly 75% of Nike stores in Greater China had closed due to the COVID-19 outbreak. In March 2020, Nike reported a 5% drop in Chinese sales associated with stores' closure.[\[67\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-68) It was the first decrease in six years. At the same time, the company's online sales grew by 36% during Q1 of 2020. Also, the sales of personal training apps grew by 80% in China.[\[68\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-69)
In June 2025, Nike warned that President Trump’s new tariffs on key trading partners could add around \$1 billion to its costs this year, causing the company to shift some production out of China to reduce its exposure. Despite weaker quarterly revenue, Nike’s shares rose over 10% after a better-than-expected earnings forecast, while the US and China also reached a deal to ease trade tensions.[\[69\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-70)
The key trends of Nike are (as at the financial year ending May 31):[\[70\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-71)[\[71\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-72)[\[72\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-73)
| [FY](https://en.wikipedia.org/wiki/Financial_year "Financial year") | Revenue in billion USD | Net income in billion USD | Total assets in billion USD | Employees |
|---|---|---|---|---|
| 2005 | 13\.7 | 1\.2 | 8\.7 | 26,000 |
| 2006 | 14\.9 | 1\.3 | 9\.8 | 28,000 |
| 2007 | 16\.3 | 1\.4 | 10\.6 | 30,200 |
| 2008 | 18\.6 | 1\.8 | 12\.4 | 32,500 |
| 2009 | 19\.1 | 1\.4 | 13\.2 | 34,300 |
| 2010 | 19\.0 | 1\.9 | 14\.4 | 34,400 |
| 2011 | 20\.1 | 2\.1 | 14\.9 | 38,000 |
| 2012 | 23\.3 | 2\.2 | 15\.4 | 44,000 |
| 2013 | 25\.3 | 2\.4 | 17\.5 | 48,000 |
| 2014 | 27\.7 | 2\.6 | 18\.5 | 56,500 |
| 2015 | 30\.6 | 3\.2 | 21\.5 | 62,600 |
| 2016 | 32\.3 | 3\.7 | 21\.3 | 70,700 |
| 2017 | 34\.3 | 4\.2 | 23\.2 | 74,400 |
| 2018 | 36\.3 | 1\.9 | 22\.5 | 73,100 |
| 2019 | 39\.1 | 4\.0 | 23\.7 | 76,700 |
| 2020 | 37\.4 | 2\.5 | 31\.3 | 75,400 |
| 2021 | 44\.5 | 5\.7 | 37\.7 | 73,300 |
| 2022 | 46\.7 | 6\.0 | 40\.3 | 79,100 |
| 2023 | 51\.2 | 5\.0 | 37\.5 | 83,700 |
| 2024 | 51\.3 | 5\.7 | 38\.1 | 79,400 |
| 2025 | 46\.3 | 3\.2 | 36\.5 | 77,800 |
### Logo evolution
See also: [Swoosh](https://en.wikipedia.org/wiki/Swoosh "Swoosh")
- [](https://en.wikipedia.org/wiki/File:Blue_ribbon_sports_logo.png "1964–71")
1964–71
- [](https://en.wikipedia.org/wiki/File:Nike_swoosh_logo71.png "1971–78[note2 1]")
1971–78[\[note2 1\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-74)
- [](https://en.wikipedia.org/wiki/File:Old_Nike_logo.jpg "1978–95 (primary)[note2 2]")
1978–95 (primary)[\[note2 2\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-75)
- [](https://en.wikipedia.org/wiki/File:Logo_NIKE.svg "1995–present")
1995–present
Notes
1. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-74)** This logo is still used on some throwback apparel.
2. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-75)** This logo is still used as a secondary logo, notably on casual wear apparel.
## Products
Nike produces a wide range of sports equipment and apparel.
### Sports apparel
[](https://en.wikipedia.org/wiki/File:Nike_mercurial_astroturf_cropped.jpg)
Mercurial [astro turf](https://en.wikipedia.org/wiki/Astro_turf "Astro turf") shoes
[](https://en.wikipedia.org/wiki/File:Nike_astro_turf_trainers,_black_and_blue.jpg)
Nike astro turf shoes
Nike's first apparel products were track running shoes. [Nike Air Max](https://en.wikipedia.org/wiki/Nike_Air_Max "Nike Air Max") is a line of shoes first released by Nike, Inc. in 1987. Additional product lines were introduced later, such as Air Huarache, which debuted in 1992. The most recent additions to their line are the Nike 6.0, Nike NYX, and [Nike SB](https://en.wikipedia.org/wiki/Nike_SB "Nike SB") shoes, designed for skateboarding. Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'.[\[73\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-76) In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind.
Nike's range of products include shoes, jerseys, shorts, [cleats](https://en.wikipedia.org/wiki/Cleat_\(shoe\) "Cleat (shoe)"), [baselayers](https://en.wikipedia.org/wiki/Baselayers "Baselayers"), etc. for sports activities such as soccer,[\[74\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-77) basketball, track and field, [combat sports](https://en.wikipedia.org/wiki/Combat_sports "Combat sports"), tennis, [American football](https://en.wikipedia.org/wiki/American_football "American football"), athletics, golf, [ice hockey](https://en.wikipedia.org/wiki/Ice_hockey "Ice hockey"), and [cross training](https://en.wikipedia.org/wiki/Cross_training "Cross training") for men, women, and children. Nike also sells shoes for activities such as [skateboarding](https://en.wikipedia.org/wiki/Skateboarding "Skateboarding"), baseball, cycling, volleyball, [wrestling](https://en.wikipedia.org/wiki/Wrestling "Wrestling"), [cheerleading](https://en.wikipedia.org/wiki/Cheerleading "Cheerleading"), [lacrosse](https://en.wikipedia.org/wiki/Lacrosse "Lacrosse"), [cricket](https://en.wikipedia.org/wiki/Cricket "Cricket"), aquatic activities, auto racing, and other athletic and recreational uses. Nike partnered with [Apple Inc.](https://en.wikipedia.org/wiki/Apple_Inc. "Apple Inc.") to produce the [Nike+](https://en.wikipedia.org/wiki/Nike%2BiPod "Nike+iPod") product that monitors a runner's performance via a radio device in the shoe that links to the [iPod nano](https://en.wikipedia.org/wiki/IPod_nano "IPod nano"). While the product generates useful statistics, it has been criticized by researchers who were able to identify users' [RFID](https://en.wikipedia.org/wiki/RFID "RFID") devices from 60 feet (18 m) away using small, concealable intelligence [motes](https://en.wikipedia.org/wiki/Crossbow_Technology "Crossbow Technology") in a [wireless sensor network](https://en.wikipedia.org/wiki/Wireless_sensor_network "Wireless sensor network").[\[75\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-78)[\[76\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-79)
In 2004, Nike launched the [SPARQ Training Program](https://en.wikipedia.org/wiki/SPARQ_Training "SPARQ Training")/Division.[\[77\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-80) Some of Nike's newest shoes contain [Flywire](https://en.wikipedia.org/wiki/Nike_Flywire "Nike Flywire") and Lunarlite Foam to reduce weight.[\[78\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-81) The Air Zoom Vomero running shoe, introduced in 2006 and currently in its 11th generation, featured a combination of groundbreaking innovations including a full-length air cushioned sole,[\[79\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-82) an external heel counter, a crashpad in the heel for shock absorption, and Fit Frame technology for a stable fit.[\[80\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-83)
In 2023, Nike told ESPN that it would cease using kangaroo skins in its products by the end of that year and debut "a new Nike-only, proprietary synthetic upper, \[with\] a new material that is a better performance solution and replaces the use of kangaroo leather."[\[81\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-84)
#### Nike Vaporfly
[](https://en.wikipedia.org/wiki/File:Nike_Vaporfly_Cut_in_Half.png)
Nike Vaporfly cut in half to show the different layers that make up the base of the shoe. The dark grey line shows the carbon fiber plate.
The Nike Vaporfly first came out in 2017 and their popularity, along with its performance, prompted a new series of running shoes.[\[82\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-85)[\[83\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Bachman-2020-86) The Vaporfly series has a new technological composition that has revolutionized long-distance running since studies have shown that these shoes can improve marathon race time up to 4.2%.[\[83\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Bachman-2020-86) The composition of the sole contains a foamy material, Pebax, that Nike has altered and now calls it ZoomX (which can be found in other Nike products as well). Pebax foam can also be found in airplane insulation and is "squishier, bouncier, and lighter" than foams in typical running shoes.[\[83\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Bachman-2020-86) In the middle of the ZoomX foam there is a full-length carbon fiber plate "designed to generate extra spring in every step".[\[83\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Bachman-2020-86) At the time of this writing Nike had just released its newest product from the Vaporfly line, the Nike ZoomX Vaporfly NEXT%, which was marketed as "the fastest shoe we’ve ever made" using Nike's "two most innovative technologies, Nike ZoomX foam and VaporWeave material".[\[84\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-87)
### Street fashions
[](https://en.wikipedia.org/wiki/File:Nike_no-show_socks.JPG)
Nike Elite no-show socks with cushioned sole
[](https://en.wikipedia.org/wiki/File:Hypervenom,_Nike_trainers.jpg)
Hypervenom sports shoes
[](https://en.wikipedia.org/wiki/File:Nike_Victori_One_Men%27s_Slides.jpg)
Nike Victori One men's slides on rain
The Nike brand, with its distinctive "[Swoosh](https://en.wikipedia.org/wiki/Swoosh "Swoosh")" logo, quickly became regarded as a status symbol[\[85\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-88) in modern [urban fashion](https://en.wikipedia.org/wiki/Urban_fashion "Urban fashion") and [hip-hop fashion](https://en.wikipedia.org/wiki/Hip-hop_fashion "Hip-hop fashion")[\[86\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-89) due to its association with success in sport.[\[87\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-90) Beginning in the 1980s, various items of Nike clothing became staples of mainstream American [youth fashion](https://en.wikipedia.org/wiki/Youth_culture "Youth culture"), especially tracksuits, [shell suits](https://en.wikipedia.org/wiki/Shell_suit "Shell suit"), [baseball caps](https://en.wikipedia.org/wiki/Baseball_cap "Baseball cap"), [Air Jordans](https://en.wikipedia.org/wiki/Air_Jordans "Air Jordans"), Air Force 1's, and [Air Max](https://en.wikipedia.org/wiki/Air_Max "Air Max") running shoes[\[88\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-91) with thick, air cushioned rubber soles and contrasting blue, yellow, green, white, or red trim.[\[89\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-92) Limited edition sneakers and prototypes with a regional early release were known as [Quickstrikes](https://en.wikipedia.org/wiki/Quickstrike_sneakers "Quickstrike sneakers"),[\[90\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-93) and became highly desirable items[\[91\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-94) for teenage members of the [sneakerhead subculture](https://en.wikipedia.org/wiki/Sneakerhead_subculture "Sneakerhead subculture").[\[92\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-95)
By the 1990s and [2000s](https://en.wikipedia.org/wiki/2000s_youth_fashion "2000s youth fashion"), American and European teenagers[\[93\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-96) associated with the [preppy](https://en.wikipedia.org/wiki/Preppy "Preppy")[\[94\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-97) or [popular clique](https://en.wikipedia.org/wiki/Popular_clique "Popular clique")[\[95\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-98) began combining these sneakers,[\[96\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-99) [leggings](https://en.wikipedia.org/wiki/Leggings "Leggings"), sweatpants, [crop tops](https://en.wikipedia.org/wiki/Crop_top "Crop top"),[\[97\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-100) and tracksuits with regular [casual chic](https://en.wikipedia.org/wiki/Casual_chic "Casual chic")[\[98\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-101) street clothes[\[99\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-102) such as jeans, skirts, [leg warmers](https://en.wikipedia.org/wiki/Leg_warmers "Leg warmers"), [slouch socks](https://en.wikipedia.org/wiki/Slouch_socks "Slouch socks"), and [bomber jackets](https://en.wikipedia.org/wiki/Bomber_jacket "Bomber jacket"). Particularly popular[\[100\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-103) were the unisex spandex Nike Tempo [compression shorts](https://en.wikipedia.org/wiki/Compression_shorts "Compression shorts")[\[101\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-104) worn for cycling and running,[\[102\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-105) which had a mesh lining, waterproofing, and, later in the 2000s, a zip pocket for a [Walkman](https://en.wikipedia.org/wiki/Walkman "Walkman") or [MP3 player](https://en.wikipedia.org/wiki/MP3_player "MP3 player").[\[103\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-106)
From the late 2000s into the 2010s, Nike Elite basketball socks began to be worn as everyday clothes by hip-hop fans and young children.[\[104\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-107) Originally plain white or black, these socks had special shock absorbing cushioning in the sole[\[105\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-108) plus a moisture wicking upper weave.[\[106\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-109) Later, Nike Elite socks became available in bright colors inspired by throwback [basketball uniforms](https://en.wikipedia.org/wiki/Basketball_uniform "Basketball uniform"),[\[107\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-110) often with contrasting bold abstract designs, images of celebrities,[\[108\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-111) and freehand digital print[\[109\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-112) to capitalize upon the emerging nostalgia for [1990s fashion](https://en.wikipedia.org/wiki/1990s_fashion "1990s fashion").
In 2015, a new self-lacing shoe was introduced. Called the [Nike Mag](https://en.wikipedia.org/wiki/Nike_Mag "Nike Mag"), which are replicas of the shoes featured in *[Back to the Future Part II](https://en.wikipedia.org/wiki/Back_to_the_Future_Part_II "Back to the Future Part II")*, it had a preliminary limited release, only available by auction with all proceeds going to the [Michael J. Fox Foundation](https://en.wikipedia.org/wiki/Michael_J._Fox_Foundation "Michael J. Fox Foundation").[\[110\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-113) This was done again in 2016.[\[111\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-114)
Nike have introduced a premium line, focused more on streetwear than sports wear called NikeLab.[\[112\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-115)[\[113\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-116)
In March 2017, Nike announced its launch of a plus-size clothing line,[\[114\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-117) which will feature new sizes 1X through 3X on more than 200 products.[\[115\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-118) Another significant development at this time was the [Chuck Taylor All-Star Modern](https://en.wikipedia.org/wiki/Chuck_Taylor_All-Stars "Chuck Taylor All-Stars"), an update of the classic basketball sneaker that incorporated the circular knit upper and cushioned foam sole of Nike's Air Jordans.[\[116\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-119)
### Collectibles
On July 23, 2019, a pair of Nike Inc. running shoes sold for \$437,500 at a [Sotheby's](https://en.wikipedia.org/wiki/Sotheby%27s "Sotheby's") auction. The so-called "Moon Shoes"[\[117\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-120) were designed by Nike co-founder and track coach Bill Bowerman for runners participating in the 1972 Olympics trials. The buyer was [Miles Nadal](https://en.wikipedia.org/wiki/MDC_Partners "MDC Partners"), a Canadian investor and car collector, who had just paid \$850,000 for a group of 99 rare or limited collection pairs of sport shoes. The purchase price was the highest for one pair of sneakers, the previous record being \$190,373 in 2017 for a pair of signed [Converse](https://en.wikipedia.org/wiki/Converse_\(shoe_company\) "Converse (shoe company)") shoes in California, said to have been worn by [Michael Jordan](https://en.wikipedia.org/wiki/Michael_Jordan "Michael Jordan") during the 1984 basketball final of the Olympics that year.[\[118\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-121)
### Virtual
After acquiring RTFKT, Nike launched the Dunk Genesis Cryptokicks collection, which features over 20,000 NFTs.[\[119\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-122) One design by [Takashi Murakami](https://en.wikipedia.org/wiki/Takashi_Murakami "Takashi Murakami") was sold for \$134,000 in April 2022.[\[120\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-123)
## Headquarters
[](https://en.wikipedia.org/wiki/File:Nikeworldheadquarters.jpg)
Nike World Headquarters near Beaverton, Oregon
Main article: [Nike World Headquarters](https://en.wikipedia.org/wiki/Nike_World_Headquarters "Nike World Headquarters")
Nike's world headquarters are surrounded by the city of Beaverton but are within [unincorporated](https://en.wikipedia.org/wiki/Unincorporated_area "Unincorporated area") [Washington County](https://en.wikipedia.org/wiki/Washington_County,_Oregon "Washington County, Oregon"). The city attempted to forcibly annex Nike's headquarters, which led to a lawsuit by Nike, and [lobbying](https://en.wikipedia.org/wiki/Lobbying "Lobbying") by the company that ultimately ended in Oregon Senate Bill 887 of 2005. Under that bill's terms, Beaverton is specifically barred from forcibly annexing the land that Nike and [Columbia Sportswear](https://en.wikipedia.org/wiki/Columbia_Sportswear "Columbia Sportswear") occupy in Washington County for 35 years, while [Electro Scientific Industries](https://en.wikipedia.org/wiki/Electro_Scientific_Industries "Electro Scientific Industries") and [Tektronix](https://en.wikipedia.org/wiki/Tektronix "Tektronix") receive the same protection for 30 years.[\[121\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-124)
Nike is planning to build a 3.2 million square foot expansion to its World Headquarters in Beaverton.[\[122\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Siemers-2016-125) The design will target [LEED](https://en.wikipedia.org/wiki/LEED "LEED") Platinum certification and will be highlighted by natural daylight, and a gray water treatment center.[\[122\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Siemers-2016-125)
## Ownership
Nike is mainly owned by institutional investors, who hold around 68% of all shares. The 10 largest shareholders of Nike in early 2024 were:[\[123\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-126)
- [Phil Knight](https://en.wikipedia.org/wiki/Phil_Knight "Phil Knight") (17.4%)
- [Vanguard](https://en.wikipedia.org/wiki/The_Vanguard_Group "The Vanguard Group") (7.23%)
- [BlackRock](https://en.wikipedia.org/wiki/BlackRock "BlackRock") (5.93%)
- [State Street Global Advisors](https://en.wikipedia.org/wiki/State_Street_Global_Advisors "State Street Global Advisors") (3.71%)
- [Travis Knight](https://en.wikipedia.org/wiki/Travis_Knight "Travis Knight") (3.14%)
- Knight Foundation (1.95%)
- [Capital Research and Management Company](https://en.wikipedia.org/wiki/Capital_Group_Companies "Capital Group Companies") (1.94%)
- [Geode Capital Management](https://en.wikipedia.org/wiki/Geode_Capital_Management "Geode Capital Management") (1.57%)
- [Wellington Management Company](https://en.wikipedia.org/wiki/Wellington_Management_Company "Wellington Management Company") (1.48%)
- [AllianceBernstein](https://en.wikipedia.org/wiki/AllianceBernstein "AllianceBernstein") (1.32%)
## Controversies
Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States.[\[124\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-127) Most of the factories are located in Asia, including Indonesia, China, Taiwan, India,[\[125\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-128) Thailand, Vietnam, Pakistan, Philippines, and Malaysia.[\[126\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-129) Nike is hesitant to disclose information about the contract companies it works with. However, due to harsh criticism from some organizations like CorpWatch, Nike has disclosed information about its contract factories in its Corporate Governance Report.
### Sweatshops
Main article: [Nike sweatshops](https://en.wikipedia.org/wiki/Nike_sweatshops "Nike sweatshops")
In the 1990s, Nike received criticism for its use of [sweatshops](https://en.wikipedia.org/wiki/Sweatshop "Sweatshop").[\[127\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-130)[\[128\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-131) Beginning in 1990, many protests occurred in big cities such as Los Angeles,[\[129\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-132) Washington, DC and Boston in order to show public outcry for Nike's use of child labor and sweatshops. Nike has been criticized for contracting with factories (known as [Nike sweatshops](https://en.wikipedia.org/wiki/Nike_sweatshops "Nike sweatshops")) in countries such as China, Vietnam, Indonesia and Mexico. Vietnam Labor Watch, an activist group, has documented that factories contracted by Nike have [violated](https://en.wikipedia.org/wiki/Wage_theft "Wage theft") [minimum wage](https://en.wikipedia.org/wiki/Minimum_wage "Minimum wage") and overtime [laws in Vietnam](https://en.wikipedia.org/wiki/Laws_in_Vietnam "Laws in Vietnam") as late as 1996, although Nike claims that this practice has been stopped.[\[130\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-133)
As of July 2011, Nike stated that two-thirds of its factories producing Converse products still do not meet the company's standards for worker treatment. A July 2011 [Associated Press](https://en.wikipedia.org/wiki/Associated_Press "Associated Press") article stated that employees at the company's plants in Indonesia reported constant abuse from supervisors.[\[131\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-134)
### Child labor
During the 1990s, Nike faced criticism for the use of [child labor in Cambodia](https://en.wikipedia.org/wiki/Child_labour_in_Cambodia "Child labour in Cambodia") and [Pakistan](https://en.wikipedia.org/wiki/Child_labour_in_Pakistan "Child labour in Pakistan") in factories it contracted to manufacture soccer balls. Although Nike took action to curb or at least reduce the practice, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labor is not being used.[\[132\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-135)
In 2001, a BBC documentary uncovered occurrences of child labor and poor working conditions in a Cambodian factory used by Nike.[\[133\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-136) The documentary focused on six girls, who all worked seven days a week, often 16 hours a day.
### Strike in China factory
In April 2014, one of the biggest strikes in mainland China took place at the [Yue Yuen Industrial Holdings](https://en.wikipedia.org/wiki/Yue_Yuen_Industrial_Holdings "Yue Yuen Industrial Holdings") [Dongguan](https://en.wikipedia.org/wiki/Dongguan "Dongguan") shoe factory, producing amongst others for Nike. Yue Yuen did underpay an employee by 250 yuan (40.82 US Dollars) per month. The average salary at Yue Yuen is 3000 yuan per month. The factory employs 70,000 people. This practice was in place for nearly 20 years.[\[134\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-137)[\[135\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-138)[\[136\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-139)
### Paradise Papers
Main article: [Paradise Papers](https://en.wikipedia.org/wiki/Paradise_Papers "Paradise Papers")
[](https://en.wikipedia.org/wiki/File:NikeCanada.jpg)
Nike office in North America
On November 5, 2017, the [Paradise Papers](https://en.wikipedia.org/wiki/Paradise_Papers "Paradise Papers"), a set of confidential [electronic documents](https://en.wikipedia.org/wiki/Electronic_document "Electronic document") relating to [offshore investment](https://en.wikipedia.org/wiki/Offshore_investment "Offshore investment"), revealed that Nike is among the corporations that used [offshore companies](https://en.wikipedia.org/wiki/Offshore_company "Offshore company") to avoid taxes.[\[137\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-140)[\[138\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-141)[\[139\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-142)
[Appleby](https://en.wikipedia.org/wiki/Appleby_\(law_firm\) "Appleby (law firm)") documents detail how Nike boosted its after-tax profits by, among other maneuvers, transferring ownership of its Swoosh trademark to a Bermudan subsidiary, Nike International Ltd. This transfer allowed the subsidiary to charge royalties to its European headquarters in [Hilversum](https://en.wikipedia.org/wiki/Hilversum "Hilversum"), [Netherlands](https://en.wikipedia.org/wiki/Netherlands "Netherlands"), effectively converting taxable company [profits](https://en.wikipedia.org/wiki/Profit_\(accounting\) "Profit (accounting)") to an account payable in [tax-free](https://en.wikipedia.org/wiki/Tax_haven "Tax haven") [Bermuda](https://en.wikipedia.org/wiki/Bermuda "Bermuda").[\[140\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Nike-143) Although the subsidiary was effectively run by executives at Nike's main offices in Beaverton, Oregon—to the point where a duplicate of the Bermudan company's seal was needed—for tax purposes the subsidiary was treated as Bermuda. Its profits were not declared in Europe and came to light only because of a mostly unrelated case in US Tax Court, where papers filed by Nike briefly mention royalties in 2010, 2011 and 2012 totaling \$3.86 billion.[\[140\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Nike-143) Under an arrangement with Dutch authorities, the tax break was to expire in 2014, so another reorganization transferred the intellectual property from the Bermudan company to a Dutch *commanditaire vennootschap* or limited partnership, Nike Innovate CV. Dutch law treats income earned by a CV as if it had been earned by the principals, who owe no tax in the Netherlands if they do not reside there.[\[140\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Nike-143)
### Colin Kaepernick
In September 2018, Nike announced it had signed former American football quarterback [Colin Kaepernick](https://en.wikipedia.org/wiki/Colin_Kaepernick "Colin Kaepernick"), noted for his [controversial decision to kneel](https://en.wikipedia.org/wiki/U.S._national_anthem_protests_\(2016%E2%80%93present\) "U.S. national anthem protests (2016–present)") during the playing of the US national anthem, to a long-term advertising campaign.[\[141\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-144) According to Charles Robinson of [Yahoo! Sports](https://en.wikipedia.org/wiki/Yahoo_Sports "Yahoo Sports"), Kaepernick and Nike agreed to a new contract despite the fact Kaepernick has been with the company since 2011 and said that "interest from other shoe companies" played a part in the new agreement. Robinson said the contract is a "wide endorsement" where Kaepernick will have his own branded line including shoes, shirts, jerseys and more.[\[142\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-145) In response, some people set fire to their own Nike-branded clothes and shoes or cut the Nike swoosh logo out of their clothes, and the [Fraternal Order of Police](https://en.wikipedia.org/wiki/Fraternal_Order_of_Police "Fraternal Order of Police") called the advertisement an "insult";[\[143\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-146)[\[144\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-147)[\[145\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-vibe-148) others, such as [LeBron James](https://en.wikipedia.org/wiki/LeBron_James "LeBron James"),[\[146\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-149) [Serena Williams](https://en.wikipedia.org/wiki/Serena_Williams "Serena Williams"),[\[147\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-150) and the [National Black Police Association](https://en.wikipedia.org/wiki/National_Black_Police_Association_\(United_States\) "National Black Police Association (United States)"),[\[145\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-vibe-148) praised Nike for its campaign. The [College of the Ozarks](https://en.wikipedia.org/wiki/College_of_the_Ozarks "College of the Ozarks") removed Nike from all their athletic uniforms in response.[\[148\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-151)
During the following week, Nike's stock price fell 2.2%, even as online orders of Nike products rose 27% compared with the previous year.[\[149\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-152) In the following three months, Nike reported a rise in sales.[\[150\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-153)
In July 2019, Nike released a shoe featuring a [Betsy Ross flag](https://en.wikipedia.org/wiki/Betsy_Ross_flag "Betsy Ross flag") called the Air Max 1 Quick Strike Fourth of July trainers. The trainers were designed to celebrate [Independence Day](https://en.wikipedia.org/wiki/Independence_Day_\(United_States\) "Independence Day (United States)"). The model was subsequently withdrawn after [Colin Kaepernick](https://en.wikipedia.org/wiki/Colin_Kaepernick "Colin Kaepernick") told the brand he and others found the flag offensive because of its association with slavery.[\[151\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-154)[\[152\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-complaint-155)
Nike's decision to withdraw the product drew criticism from [Arizona's](https://en.wikipedia.org/wiki/List_of_governors_of_Arizona "List of governors of Arizona") Republican Governor, [Doug Ducey](https://en.wikipedia.org/wiki/Doug_Ducey "Doug Ducey"), and Texas's Republican Senator [Ted Cruz](https://en.wikipedia.org/wiki/Ted_Cruz "Ted Cruz").[\[153\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-156) Nike's decision was praised by others due to the use of the flag by [white nationalists](https://en.wikipedia.org/wiki/White_nationalists "White nationalists").[\[152\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-complaint-155)
### Hong Kong protests
[](https://en.wikipedia.org/wiki/File:Nike_Kicks_Lounge_in_Harbour_City_2017.jpg)
Nike Kicks Lounge in [Harbour City](https://en.wikipedia.org/wiki/Harbour_City_\(Hong_Kong\) "Harbour City (Hong Kong)"), [Hong Kong](https://en.wikipedia.org/wiki/Hong_Kong "Hong Kong")
US Vice President [Mike Pence](https://en.wikipedia.org/wiki/Mike_Pence "Mike Pence") criticized Nike for "siding with the [Chinese Communist Party](https://en.wikipedia.org/wiki/Chinese_Communist_Party "Chinese Communist Party") and silencing free speech". He claimed that after [Houston Rockets](https://en.wikipedia.org/wiki/Houston_Rockets "Houston Rockets") general manager [Daryl Morey](https://en.wikipedia.org/wiki/Daryl_Morey "Daryl Morey") was criticized by the Chinese government for [his tweet](https://en.wikipedia.org/wiki/Daryl_Morey#Twitter_comments_on_Hong_Kong "Daryl Morey") supporting the [2019 Hong Kong protests](https://en.wikipedia.org/wiki/2019%E2%80%9320_Hong_Kong_protests "2019–20 Hong Kong protests"), Nike removed Rockets merchandise from its stores in China.[\[154\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-157)
Main article: [Nike Vaporfly and Tokyo 2020 Olympics controversy](https://en.wikipedia.org/wiki/Nike_Vaporfly_and_Tokyo_2020_Olympics_controversy "Nike Vaporfly and Tokyo 2020 Olympics controversy")
On January 31, 2020, the [World Athletics](https://en.wikipedia.org/wiki/World_Athletics "World Athletics") issued new guidelines concerning shoes to be used in the upcoming [Tokyo 2020 Olympics](https://en.wikipedia.org/wiki/2020_Summer_Olympics "2020 Summer Olympics").[\[155\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-World_Athletics-158) These updates came in response to criticisms concerning technology in the Nike Vaporfly running shoes, which had been submitted beginning around 2017–2018.[\[156\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-WSJ-159) These criticisms stated that the shoes provided athletes with an unfair advantage over their opponents and some critics considered it to be a form of [technology doping](https://en.wikipedia.org/wiki/Technology_doping "Technology doping").[\[83\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Bachman-2020-86)[\[157\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-NPR-160) According to Nike funded research, the shoes can improve efficiency by up to 4.2%[\[83\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Bachman-2020-86) and runners who have tested the shoe are saying that it causes reduced soreness in the legs; sports technologist Bryce Dyer attributes this to the ZoomX and carbon fiber plate since it absorbs the energy and "spring\[s\] runners forward".[\[157\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-NPR-160) Some athletes, scientists, and fans have compared this to the 2008 [LAZR swimsuit controversy](https://en.wikipedia.org/wiki/LZR_Racer "LZR Racer").[\[158\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-161)
Some of the major changes in the guidelines that have come about as a result of these criticisms include that the "sole must be no thicker than 40mm" and that "the shoe must not contain more than one rigid embedded plate or blade (of any material) that runs either the full length or only part of the length of the shoe. The plate may be in more than one part but those parts must be located sequentially in one plane (not stacked or in parallel) and must not overlap". The components of the shoes are not the only thing that had major changes; starting April 30, 2020, "any shoe must have been available for purchase by any athlete on the open retail market (online or in store) for a period of four months before it can be used in competition".[\[155\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-World_Athletics-158) Prior to these new guidelines World Athletics reviewed the Vaporfly shoes and "concluded that there is independent research that indicates that the new technology incorporated in the soles of road and spiked shoes may provide a performance advantage" and that it recommends further research to "establish the true impact of \[the Vaporfly\] technology."[\[155\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-World_Athletics-158)
### Forced Uyghur labor allegations
See also: [Uyghur Forced Labor Prevention Act](https://en.wikipedia.org/wiki/Uyghur_Forced_Labor_Prevention_Act "Uyghur Forced Labor Prevention Act")
In December 2021, the [European Center for Constitutional and Human Rights](https://en.wikipedia.org/wiki/European_Center_for_Constitutional_and_Human_Rights "European Center for Constitutional and Human Rights") filed a criminal complaint in a Dutch court against Nike and other brands, alleging that they benefited from the use of forced [Uyghur](https://en.wikipedia.org/wiki/Uyghurs "Uyghurs") labor in [Xinjiang](https://en.wikipedia.org/wiki/Xinjiang "Xinjiang").[\[159\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-162) In July 2023, the [Canadian Ombudsperson for Responsible Enterprise](https://en.wikipedia.org/wiki/Canadian_Ombudsperson_for_Responsible_Enterprise "Canadian Ombudsperson for Responsible Enterprise") opened an investigation into Nike to probe allegations of forced Uyghur labor in its supply chain.[\[160\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-163) Research of the social democratic party in the European Parliament, the Sheffield Hallam University and further groups accused Nike in 2023 of using forced labor camps exploiting Muslim Uyghurs in China provided by the Anhui Huamao Group Co., Ltd. for production.[\[161\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-164)
### Welfare of animals used in sourcing
Following criticism from animal rights groups,[\[162\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-165) Nike declared its intent in 2023 to phase out the use of wool sourced from lambs that had been subjected to [mulesing](https://en.wikipedia.org/wiki/Mulesing "Mulesing"), a controversial practice involving the removal of skin from live lambs.[\[163\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-166)[\[164\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-167)
Also in 2023, Nike pledged to eliminate the use of [kangaroo leather](https://en.wikipedia.org/wiki/Kangaroo_leather "Kangaroo leather") in favor of a synthetic alternative, in response to animal activists' charge that the killing of kangaroos was unethical.[\[165\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-168)
## Environmental record
| |
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| Part of [a series](https://en.wikipedia.org/wiki/Category:Clothing_and_the_environment "Category:Clothing and the environment") on |
| Clothing and the environment |
| [](https://en.wikipedia.org/wiki/File:Recycling_clothing_icon.png) |
| [Environmental impact of fashion](https://en.wikipedia.org/wiki/Environmental_impact_of_fashion "Environmental impact of fashion") |
| Key issues [Cotton industry](https://en.wikipedia.org/wiki/Cotton_industry "Cotton industry") [Ecological footprint](https://en.wikipedia.org/wiki/Ecological_footprint "Ecological footprint") [Fast fashion](https://en.wikipedia.org/wiki/Fast_fashion "Fast fashion") [Fur trade](https://en.wikipedia.org/wiki/Fur_trade "Fur trade") [Global trade of secondhand clothing](https://en.wikipedia.org/wiki/Global_trade_of_secondhand_clothing "Global trade of secondhand clothing") [Impact investing](https://en.wikipedia.org/wiki/Impact_investing "Impact investing") [Microplastics](https://en.wikipedia.org/wiki/Microplastics "Microplastics") [Textile performance](https://en.wikipedia.org/wiki/Textile_performance "Textile performance") |
| By type [Cashmere](https://en.wikipedia.org/wiki/Cashmere_wool#Criticism_of_industry "Cashmere wool") [Fur farming](https://en.wikipedia.org/wiki/Environmental_impacts_of_fur_farming "Environmental impacts of fur farming") [Leather](https://en.wikipedia.org/wiki/Environmental_impact_of_leather "Environmental impact of leather") |
| Sustainability [Anti-fashion](https://en.wikipedia.org/wiki/Anti-fashion "Anti-fashion") [Biodegradable athletic footwear](https://en.wikipedia.org/wiki/Biodegradable_athletic_footwear "Biodegradable athletic footwear") [Circular fashion](https://en.wikipedia.org/wiki/Circular_fashion "Circular fashion") [Clothing swap](https://en.wikipedia.org/wiki/Clothing_swap "Clothing swap") [Cotton recycling](https://en.wikipedia.org/wiki/Cotton_recycling "Cotton recycling") [Environmental design](https://en.wikipedia.org/wiki/Environmental_design "Environmental design") [Environmental impact design](https://en.wikipedia.org/wiki/Environmental_impact_design "Environmental impact design") [Green textile](https://en.wikipedia.org/wiki/Green_textile "Green textile") [Public interest design](https://en.wikipedia.org/wiki/Public_interest_design "Public interest design") [Organic cotton](https://en.wikipedia.org/wiki/Organic_cotton "Organic cotton") [Reconstructed clothing](https://en.wikipedia.org/wiki/Reconstructed_clothing "Reconstructed clothing") [Slow fashion](https://en.wikipedia.org/wiki/Slow_fashion "Slow fashion") [Socially responsible investing](https://en.wikipedia.org/wiki/Socially_responsible_investing "Socially responsible investing") [Sustainable](https://en.wikipedia.org/wiki/Sustainability "Sustainability") [Advertising](https://en.wikipedia.org/wiki/Sustainable_advertising "Sustainable advertising") [Design](https://en.wikipedia.org/wiki/Sustainable_design "Sustainable design") [Fashion](https://en.wikipedia.org/wiki/Sustainable_fashion "Sustainable fashion") [Industries](https://en.wikipedia.org/wiki/Sustainable_industries "Sustainable industries") [Market](https://en.wikipedia.org/wiki/Sustainable_market "Sustainable market") [Procurement](https://en.wikipedia.org/wiki/Sustainable_procurement "Sustainable procurement") [Transport](https://en.wikipedia.org/wiki/Sustainable_transport "Sustainable transport") [Textile recycling](https://en.wikipedia.org/wiki/Textile_recycling "Textile recycling") [Trashion](https://en.wikipedia.org/wiki/Trashion "Trashion") [Zero-waste fashion](https://en.wikipedia.org/wiki/Zero-waste_fashion "Zero-waste fashion") |
| Related [Business ethics](https://en.wikipedia.org/wiki/Business_ethics "Business ethics") [Green marketing](https://en.wikipedia.org/wiki/Green_marketing "Green marketing") *[RiverBlue](https://en.wikipedia.org/wiki/RiverBlue "RiverBlue")* *[The True Cost](https://en.wikipedia.org/wiki/The_True_Cost "The True Cost")* [Environmental record of Nike](https://en.wikipedia.org/wiki/Nike,_Inc.#Environmental_record) [Ecological design](https://en.wikipedia.org/wiki/Ecological_design "Ecological design") [Laundry wastewater](https://en.wikipedia.org/wiki/Laundry_wastewater "Laundry wastewater") [Vintage clothing](https://en.wikipedia.org/wiki/Vintage_clothing "Vintage clothing") |
|  [Fashion portal](https://en.wikipedia.org/wiki/Portal:Fashion "Portal:Fashion") [](https://en.wikipedia.org/wiki/File:Aegopodium_podagraria1_ies.jpg) [Environment portal](https://en.wikipedia.org/wiki/Portal:Environment "Portal:Environment") |
| [v](https://en.wikipedia.org/wiki/Template:Clothing_and_the_environment "Template:Clothing and the environment") [t](https://en.wikipedia.org/wiki/Template_talk:Clothing_and_the_environment "Template talk:Clothing and the environment") [e](https://en.wikipedia.org/wiki/Special:EditPage/Template:Clothing_and_the_environment "Special:EditPage/Template:Clothing and the environment") |
In 2007, [New England](https://en.wikipedia.org/wiki/New_England "New England")–based environmental organization Clean Air-Cool Planet ranked Nike among the top three companies (out of 56) in a survey of climate-friendly companies.[\[166\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-169)
### Recycling
Nike has also been praised for its [Nike Grind](https://en.wikipedia.org/wiki/Nike_Grind "Nike Grind") program, which closes the [product lifecycle](https://en.wikipedia.org/wiki/Product_lifecycle_\(marketing\) "Product lifecycle (marketing)"), by groups such as [Climate Counts](https://en.wikipedia.org/wiki/Climate_Counts "Climate Counts").[\[167\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-170)
Since 1993, Nike has worked on its Reuse-A-Shoe program.[\[168\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Wicked_Local-2008-171) This program is Nike's longest-running program that benefits both the environment and the community by collecting old athletic shoes of any type in order to process and recycle them. The material that is produced is then used to help create sports surfaces such as basketball courts, running tracks, and playgrounds.[\[168\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Wicked_Local-2008-171) Nike France made their Reuse-A-Shoe program available online so that they could make it easier for consumers to send in their old shoes.[\[169\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-172) In 2017, it was estimated that 28,000,000 shoes were collected since its start in 1993. Nike limited the mail-in option of the program because they are aware that the emissions from shipping would offset the good, they are trying to do. They work with the National Recycling Coalition to help limit transportation of recycled shoes. During transportation most of the vehicles that are used are using diesel or fuel oil.[\[170\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-ac-173) Diesel oil emits 22.44 pounds of Carbon Dioxide per gallon.[\[171\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-174)
A campaign that Nike began for Earth Day 2008 was a commercial that featured basketball star [Steve Nash](https://en.wikipedia.org/wiki/Steve_Nash "Steve Nash") wearing Nike's Trash Talk Shoe, which had been constructed in February 2008 from pieces of leather and synthetic leather waste from factory floors. The Trash Talk Shoe also featured a sole composed of ground-up rubber from a shoe recycling program. Nike claims this is the first performance basketball shoe that has been created from manufacturing waste, but it only produced 5,000 pairs for sale.[\[172\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-175)
### Sulfur hexafluoride
[Sulfur hexafluoride](https://en.wikipedia.org/wiki/Sulfur_hexafluoride "Sulfur hexafluoride") is an extremely potent and persistent greenhouse gas that was used to fill the cushion bags in all "Air"-branded shoes from 1992 to 2006.[\[173\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-176) 277 tons was used during the peak in 1997.[\[174\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-177)
### Toxic chemicals
In 2008, a project through the [University of North Carolina at Chapel Hill](https://en.wikipedia.org/wiki/University_of_North_Carolina_at_Chapel_Hill "University of North Carolina at Chapel Hill") found workers were exposed to toxic [isocyanates](https://en.wikipedia.org/wiki/Isocyanate "Isocyanate") and other chemicals in footwear factories in Thailand. In addition to inhalation, dermal exposure was the biggest problem found. This could result in allergic reactions including asthmatic reactions.[\[175\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-178)[\[176\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-179)
### Water pollution
In July 2011, environmental group [Greenpeace](https://en.wikipedia.org/wiki/Greenpeace "Greenpeace") published a report regarding [water pollution](https://en.wikipedia.org/wiki/Water_pollution "Water pollution") impacting the [Yangtze River](https://en.wikipedia.org/wiki/Yangtze "Yangtze") emitted from a major textile factory operated by Nike supplier [Youngor Group](https://en.wikipedia.org/wiki/Youngor_Group "Youngor Group").[\[177\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-180) Following the report, Nike, as well as [Adidas](https://en.wikipedia.org/wiki/Adidas "Adidas"), [Puma](https://en.wikipedia.org/wiki/Puma_\(brand\) "Puma (brand)"), and a number of other brands included in the report announced an agreement to stop discharging hazardous chemicals by 2020.[\[178\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-181) However, in July 2016 Greenpeace released a follow-up report which found that Nike "does not take individual responsibility" for eliminating hazardous chemicals, stating that Nike had not made an explicit commitment to riding itself of [perfluorinated compounds](https://en.wikipedia.org/wiki/Perfluorinated_compound "Perfluorinated compound"), and that "Nike does not ensure its suppliers report their hazardous chemical discharge data and has not made a commitment to do so".[\[179\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-182)
Back in 2016, Nike started to use water free dyeing materials so that they can help reduce their water use in their Southeast Asian factories.[\[180\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-183)
### Carbon footprint
Nike reported Total [CO2e emissions](https://en.wikipedia.org/wiki/Carbon_footprint "Carbon footprint") (Direct + Indirect) for the twelve months ending June 30, 2020 at 317 Kt (+12/+4% y-o-y)[\[181\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Nike_Total_CO2e_emissions_for_2020Q2-184) and plans to reduce emissions 65% by 2030 from a 2015 base year.[\[182\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-185) This [science-based target](https://en.wikipedia.org/wiki/Science_Based_Targets_initiative "Science Based Targets initiative") is aligned with [Paris Agreement](https://en.wikipedia.org/wiki/Paris_Agreement "Paris Agreement") to limit global warming to 1.5 °C above pre-industrial levels.[\[183\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-186) According to a study done in 2017, Nike contributed 3,002,529 metric tons of Carbon Dioxide in 2017 combined from different sectors in the company like retail, manufacturing, management, and more.[\[170\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-ac-173)
| Jun 2015 | Jun 2016 | Jun 2017 | Jun 2018 | Jun 2019 | Jun 2020 |
|---|---|---|---|---|---|
| 286[\[184\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-187) | 300[\[185\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-188) | 327[\[186\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-189) | 301[\[187\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-190) | 305[\[188\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-191) | 317[\[181\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Nike_Total_CO2e_emissions_for_2020Q2-184) |
While emissions of Nike's two corporate jets represent less than 0.1% of its total emissions, they have increased by 20% from 2015 to 2023.[\[189\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-192)
**Partnership with Newlight**
In 2021, Nike announced they were working with Newlight Technologies to find more eco-friendly materials for their sneakers. They specifically mentioned Newlight's AirCarbon product which is a bioplastic that can be used to make shoes. The bioplastic is used as a replacement to leather, plastic, and other materials that are like that.[\[190\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-193) Newlight was reported saying that the goal is to reduce Nike's carbon footprint.[\[191\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-194)
### Sustainability
Nike has taken steps to reduce its environmental impact. It has worked to reduce carbon emissions nearly 3% across its value chain from its FY11 baseline,[\[192\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-FDRA-195) and sourced from fewer, higher-performing contract factories.[\[192\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-FDRA-195)
In 2019, Nike began a program called "Move to Zero" in an effort to achieve zero waste and zero carbon in the organization's supply chain and product lifetime.[\[193\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Hall-2020-196) The men's and women's sections of the collection contain at least 60% organic and recycled materials, including sustainably sourced cotton.[\[193\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Hall-2020-196)
## Marketing strategy
Nike promotes its products through [sponsorship agreements](https://en.wikipedia.org/wiki/Sponsor_\(commercial\) "Sponsor (commercial)") with celebrity athletes, professional teams and college athletic teams. Nike has endorsement deals with many top sports players such as [LeBron James](https://en.wikipedia.org/wiki/LeBron_James "LeBron James"), [Kevin Durant](https://en.wikipedia.org/wiki/Kevin_Durant "Kevin Durant"), and [Serena Williams](https://en.wikipedia.org/wiki/Serena_Williams "Serena Williams").[\[194\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-197)
### Advertising
[](https://en.wikipedia.org/wiki/File:Nike_King_Of_Prussia_in_King_of_Prussia_Mall.jpg)
Nike store at the [King of Prussia](https://en.wikipedia.org/wiki/King_of_Prussia_\(shopping_mall\) "King of Prussia (shopping mall)") shopping mall in [King of Prussia, Pennsylvania](https://en.wikipedia.org/wiki/King_of_Prussia,_Pennsylvania "King of Prussia, Pennsylvania")
In 1982, Nike aired its first three national television ads, created by newly formed ad agency [Wieden+Kennedy](https://en.wikipedia.org/wiki/Wieden%2BKennedy "Wieden+Kennedy") (W+K), during the broadcast of the [New York Marathon](https://en.wikipedia.org/wiki/New_York_Marathon "New York Marathon").[\[195\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-198) The Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first company to receive that honor twice.[\[196\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-199)
Nike also has earned the [Emmy Award](https://en.wikipedia.org/wiki/Emmy_Award "Emmy Award") for best commercial in 2000 and 2002. The first was for "The Morning After," a satirical look at what a runner might face on the morning of January 1, 2000, if every dire prediction about the [Y2K problem](https://en.wikipedia.org/wiki/Year_2000_problem "Year 2000 problem") came to fruition.[\[197\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-200) The second was for a 2002 spot called "Move," which featured a series of famous and everyday athletes in a variety of athletic pursuits.[\[198\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-201)
#### Beatles song
Nike was criticized for its use of the [Beatles](https://en.wikipedia.org/wiki/The_Beatles "The Beatles") song "[Revolution](https://en.wikipedia.org/wiki/Revolution_\(Beatles_song\) "Revolution (Beatles song)")" in a 1987 commercial against the wishes of [Apple Records](https://en.wikipedia.org/wiki/Apple_Records "Apple Records"), the Beatles' recording company. Nike paid US\$250,000 to [Capitol Records](https://en.wikipedia.org/wiki/Capitol_Records "Capitol Records") Inc., which held the North American licensing rights to the recordings, for the right to use the Beatles' rendition for a year.[\[199\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-AP-202)
That same year, Apple Records sued Nike Inc., Capitol Records Inc., [EMI Records](https://en.wikipedia.org/wiki/EMI "EMI") Inc. and Wieden+Kennedy for \$15 million.[\[199\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-AP-202) Capitol-EMI countered by saying the lawsuit was "groundless" because Capitol had licensed the use of "Revolution" with the "active support and encouragement of [Yoko Ono](https://en.wikipedia.org/wiki/Yoko_Ono "Yoko Ono"), a shareholder and director of Apple Records."
Nike discontinued airing ads featuring "Revolution" in March 1988. Yoko Ono later gave permission to Nike to use [John Lennon](https://en.wikipedia.org/wiki/John_Lennon "John Lennon")'s "Instant Karma" in another advertisement.
#### New media marketing
Nike was an early adopter of [internet marketing](https://en.wikipedia.org/wiki/Internet_marketing "Internet marketing"), [email management](https://en.wikipedia.org/wiki/Email_management "Email management") technologies, and using [broadcast](https://en.wikipedia.org/wiki/Broadcast "Broadcast") and [narrowcast](https://en.wikipedia.org/wiki/Narrowcasting "Narrowcasting") communication technologies to create multimedia marketing campaigns.
#### Minor Threat advertisement
In late June 2005, Nike received criticism from [Ian MacKaye](https://en.wikipedia.org/wiki/Ian_MacKaye "Ian MacKaye"), owner of [Dischord Records](https://en.wikipedia.org/wiki/Dischord_Records "Dischord Records"), guitarist/vocalist for [Fugazi](https://en.wikipedia.org/wiki/Fugazi "Fugazi") and [The Evens](https://en.wikipedia.org/wiki/The_Evens "The Evens"), and front man of the defunct punk band [Minor Threat](https://en.wikipedia.org/wiki/Minor_Threat "Minor Threat"), for appropriating imagery and text from Minor Threat's [1981 self-titled album](https://en.wikipedia.org/wiki/First_Two_7%22s_on_a_12%22 "First Two 7\"s on a 12\"")'s cover art in a flyer promoting [Nike Skateboarding](https://en.wikipedia.org/wiki/Nike_Skateboarding "Nike Skateboarding")'s 2005 East Coast demo tour.[\[200\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-203)
On June 27, Nike Skateboarding's website issued an apology to Dischord, Minor Threat, and fans of both and announced that they have tried to remove and dispose of all flyers. They stated that the people who designed it were skateboarders and Minor Threat fans themselves who created the advertisement out of respect and appreciation for the band.[\[201\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-204) The dispute was eventually settled out of court between Nike and Minor Threat.
[](https://en.wikipedia.org/wiki/File:Niketown08.jpg)
Niketown at [Oxford Circus](https://en.wikipedia.org/wiki/Oxford_Circus "Oxford Circus"), London
#### Nike 6.0
As part of the 6.0 campaign, Nike introduced a new line of T-shirts that include phrases such as "Dope", "Get High" and "Ride Pipe" – sports lingo that is also a [double entendre](https://en.wikipedia.org/wiki/Double_entendre "Double entendre") for [drug use](https://en.wikipedia.org/wiki/Recreational_drug_use "Recreational drug use"). Boston Mayor [Thomas Menino](https://en.wikipedia.org/wiki/Thomas_Menino "Thomas Menino") expressed his objection to the shirts after seeing them in a window display at the city's Niketown and asked the store to remove the display. "What we don't need is a major corporation like Nike, which tries to appeal to the younger generation, out there giving credence to the drug issue," Menino told *[The Boston Herald](https://en.wikipedia.org/wiki/The_Boston_Herald "The Boston Herald")*. A company official stated the shirts were meant to pay homage to extreme sports, and that Nike does not condone the illegal use of drugs.[\[202\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-205) Nike was forced to replace the shirt line.[\[203\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-206)
### NBA uniform deal
In June 2015, Nike signed an 8-year deal with the [NBA](https://en.wikipedia.org/wiki/NBA "NBA") to become the official uniform supplier for the league, beginning with the 2017–18 season.[\[204\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-BallerStatus-2015-207) The brand took over for [Adidas](https://en.wikipedia.org/wiki/Adidas "Adidas"), who provided the uniforms for the league since 2006.[\[204\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-BallerStatus-2015-207) Unlike previous deals, Nike's logo appear on NBA jerseys – a first for the league.[\[204\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-BallerStatus-2015-207) Initially, the [Charlotte Hornets](https://en.wikipedia.org/wiki/Charlotte_Hornets "Charlotte Hornets"), owned by longtime Nike endorser [Michael Jordan](https://en.wikipedia.org/wiki/Michael_Jordan "Michael Jordan"), were the only team not to sport the Nike swoosh, instead wearing the [Jumpman](https://en.wikipedia.org/wiki/Jumpman_\(logo\) "Jumpman (logo)") logo associated with Jordan-related merchandise.[\[205\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-208) However, beginning with the 2020–21 season, the Jumpman replaced the swoosh on the NBA's alternate "Statement" uniforms.[\[206\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-209) In October 2024, Nike announced a 12-year global extension of the partnership, retaining exclusive rights to design and manufacture uniforms for the NBA, WNBA and NBA G League through 2037.[\[207\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-210)
## Sponsorship
[](https://en.wikipedia.org/wiki/File:Jordan_by_Lipofsky_16577.jpg)
[Michael Jordan](https://en.wikipedia.org/wiki/Michael_Jordan "Michael Jordan") (pictured in 1987) helped drive Nike sales.
Nike sponsors top athletes in many sports to use their products and promote and advertise their technology and design. Nike's first professional athlete endorser was Romanian tennis player [Ilie Năstase](https://en.wikipedia.org/wiki/Ilie_N%C4%83stase "Ilie Năstase").[\[26\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-thestreet.com-27) The first track endorser was distance runner [Steve Prefontaine](https://en.wikipedia.org/wiki/Steve_Prefontaine "Steve Prefontaine"). Prefontaine was the prized pupil of the company's co-founder, [Bill Bowerman](https://en.wikipedia.org/wiki/Bill_Bowerman "Bill Bowerman"), while he coached at the University of Oregon. Today, the Steve Prefontaine Building is named in his honor at Nike's corporate headquarters. Nike has only made one statue of its sponsored athletes and it is of Steve Prefontaine.[\[208\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-211)
Nike has also sponsored many other successful [track and field](https://en.wikipedia.org/wiki/Track_and_field "Track and field") athletes over the years, such as [Sebastian Coe](https://en.wikipedia.org/wiki/Sebastian_Coe "Sebastian Coe"), [Carl Lewis](https://en.wikipedia.org/wiki/Carl_Lewis "Carl Lewis"), [Jackie Joyner-Kersee](https://en.wikipedia.org/wiki/Jackie_Joyner-Kersee "Jackie Joyner-Kersee"), [Michael Johnson](https://en.wikipedia.org/wiki/Michael_Johnson_\(sprinter\) "Michael Johnson (sprinter)") and [Allyson Felix](https://en.wikipedia.org/wiki/Allyson_Felix "Allyson Felix"). The signing of basketball player [Michael Jordan](https://en.wikipedia.org/wiki/Michael_Jordan "Michael Jordan") in 1984, with his subsequent promotion of Nike over the course of his career, with [Spike Lee](https://en.wikipedia.org/wiki/Spike_Lee "Spike Lee") as [Mars Blackmon](https://en.wikipedia.org/wiki/Mars_Blackmon "Mars Blackmon"), proved to be one of the biggest boosts to Nike's publicity and sales.[\[209\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-212)
[](https://en.wikipedia.org/wiki/File:Ronaldinho_11feb2007.jpg)
[Ronaldinho](https://en.wikipedia.org/wiki/Ronaldinho "Ronaldinho") (pictured with Barcelona in 2007) appeared in a 2005 Nike advertisement that went [viral](https://en.wikipedia.org/wiki/Viral_video "Viral video") on [YouTube](https://en.wikipedia.org/wiki/YouTube "YouTube"), becoming the site's first video to reach one million views.[\[210\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-213)[\[211\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-214)
Nike is a major sponsor of the athletic programs at [Penn State University](https://en.wikipedia.org/wiki/Penn_State_University "Penn State University") and named its first child care facility after [Joe Paterno](https://en.wikipedia.org/wiki/Joe_Paterno "Joe Paterno") when it opened in 1990 at the company's headquarters. Nike originally announced it would not remove Paterno's name from the building in the wake of the Penn State sex abuse scandal. After the Freeh Report was released on July 12, 2012, Nike CEO Mark Parker announced the name Joe Paterno would be removed immediately from the child development center. A new name has yet to be announced.[\[212\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-215)[\[213\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-216)
[](https://en.wikipedia.org/wiki/File:Kylian_Mbappe_2017.jpg)
Nike Hypervenom 3 boots were commissioned for French prodigy [Kylian Mbappé](https://en.wikipedia.org/wiki/Kylian_Mbapp%C3%A9 "Kylian Mbappé").
In the early 1990s, Nike made a strong push into the soccer business making endorsement deals with famous and charismatic players such as [Romário](https://en.wikipedia.org/wiki/Rom%C3%A1rio "Romário"), [Eric Cantona](https://en.wikipedia.org/wiki/Eric_Cantona "Eric Cantona") or [Edgar Davids](https://en.wikipedia.org/wiki/Edgar_Davids "Edgar Davids"). They continued the growth in the sport by signing more top players including: [Ronaldo](https://en.wikipedia.org/wiki/Ronaldo_\(Brazilian_footballer\) "Ronaldo (Brazilian footballer)"), [Ronaldinho](https://en.wikipedia.org/wiki/Ronaldinho "Ronaldinho"), [Francesco Totti](https://en.wikipedia.org/wiki/Francesco_Totti "Francesco Totti"), [Thierry Henry](https://en.wikipedia.org/wiki/Thierry_Henry "Thierry Henry"), [Didier Drogba](https://en.wikipedia.org/wiki/Didier_Drogba "Didier Drogba"), [Andrés Iniesta](https://en.wikipedia.org/wiki/Andr%C3%A9s_Iniesta "Andrés Iniesta"), [Wayne Rooney](https://en.wikipedia.org/wiki/Wayne_Rooney "Wayne Rooney") and still have many of the sport's biggest stars under their name, with [Cristiano Ronaldo](https://en.wikipedia.org/wiki/Cristiano_Ronaldo "Cristiano Ronaldo"), [Zlatan Ibrahimović](https://en.wikipedia.org/wiki/Zlatan_Ibrahimovi%C4%87 "Zlatan Ibrahimović"), [Neymar](https://en.wikipedia.org/wiki/Neymar "Neymar"), [Harry Kane](https://en.wikipedia.org/wiki/Harry_Kane "Harry Kane"), [Eden Hazard](https://en.wikipedia.org/wiki/Eden_Hazard "Eden Hazard") and [Kylian Mbappé](https://en.wikipedia.org/wiki/Kylian_Mbapp%C3%A9 "Kylian Mbappé") among others.[\[214\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-217) A Barcelona prodigy, [Lionel Messi](https://en.wikipedia.org/wiki/Lionel_Messi "Lionel Messi") had been signed with Nike since age 14, but transferred to Adidas after they successfully challenged their rival's claim to his image rights in court.[\[215\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-218)
[](https://en.wikipedia.org/wiki/File:New_Zealand-Portugal_\(20\).jpg)
[Cristiano Ronaldo](https://en.wikipedia.org/wiki/Cristiano_Ronaldo "Cristiano Ronaldo")
Nike has been the official ball supplier for the [Premier League](https://en.wikipedia.org/wiki/Premier_League "Premier League") since the 2000–01 season.[\[216\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-219) In 2012, Nike carried a commercial partnership with the [Asian Football Confederation](https://en.wikipedia.org/wiki/Asian_Football_Confederation "Asian Football Confederation").[\[217\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-220) In August 2014, Nike announced that they will not renew their kit supply deal with [Manchester United](https://en.wikipedia.org/wiki/Manchester_United_F.C. "Manchester United F.C.") after the 2014–15 season, citing rising costs.[\[218\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-221) Since the start of the 2015–16 season, [Adidas](https://en.wikipedia.org/wiki/Adidas "Adidas") has manufactured Manchester United's kit as part of a world-record 10-year deal worth a minimum of £750 million.[\[219\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-222)
[](https://en.wikipedia.org/wiki/File:-2009-04-18_Camp_Nou_stadium,_Barcalona,_Spain_\(12\).JPG)
Nike logo in the [Camp Nou](https://en.wikipedia.org/wiki/Camp_Nou "Camp Nou"), the home stadium of Barcelona
Nike still has many of the top teams playing in their uniforms, including: [FC Barcelona](https://en.wikipedia.org/wiki/FC_Barcelona "FC Barcelona"), [Paris Saint-Germain](https://en.wikipedia.org/wiki/Paris_Saint-Germain_F.C. "Paris Saint-Germain F.C.") and [Liverpool](https://en.wikipedia.org/wiki/Liverpool_F.C. "Liverpool F.C.") (the latter from the 2020–21 season),[\[220\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-223) and the national teams of Brazil, France, England, Uruguay and the Netherlands among many others.
Nike has been the sponsor for many top ranked tennis players. Brand's commercial success in the sport went hand in hand with the endorsement deals signed with the biggest and the world's most charismatic stars and number one ranked players of the subsequent eras, including [John McEnroe](https://en.wikipedia.org/wiki/John_McEnroe "John McEnroe") in the 1980s, [Andre Agassi](https://en.wikipedia.org/wiki/Andre_Agassi "Andre Agassi") and [Pete Sampras](https://en.wikipedia.org/wiki/Pete_Sampras "Pete Sampras") in the 1990s and [Roger Federer](https://en.wikipedia.org/wiki/Roger_Federer "Roger Federer"), [Rafael Nadal](https://en.wikipedia.org/wiki/Rafael_Nadal "Rafael Nadal"), [Serena Williams](https://en.wikipedia.org/wiki/Serena_Williams "Serena Williams") and [Maria Sharapova](https://en.wikipedia.org/wiki/Maria_Sharapova "Maria Sharapova") with the start of the 21st century.[\[221\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-224)
[](https://en.wikipedia.org/wiki/File:Tiger_Woods_June_2014_\(cropped\).jpg)
[Tiger Woods](https://en.wikipedia.org/wiki/Tiger_Woods "Tiger Woods")
Nike sponsored [Tiger Woods](https://en.wikipedia.org/wiki/Tiger_Woods "Tiger Woods") until 2024,[\[222\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-225) and remained on his side amid the controversies that shaped the golfer's career.[\[223\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-226) In January 2013, Nike signed [Rory McIlroy](https://en.wikipedia.org/wiki/Rory_McIlroy "Rory McIlroy"), the then No 1 golfer in the world to a 10-year sponsorship deal worth \$250 million.[\[224\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-BBC-227) Nike has also gone on to sign top players in golf including [Scottie Scheffler](https://en.wikipedia.org/wiki/Scottie_Scheffler "Scottie Scheffler"), [Brooks Koepka](https://en.wikipedia.org/wiki/Brooks_Koepka "Brooks Koepka"), [Nelly Korda](https://en.wikipedia.org/wiki/Nelly_Korda "Nelly Korda"), [Tommy Fleetwood](https://en.wikipedia.org/wiki/Tommy_Fleetwood "Tommy Fleetwood"), [Tony Finau](https://en.wikipedia.org/wiki/Tony_Finau "Tony Finau") and [Cam Davis](https://en.wikipedia.org/wiki/Cam_Davis "Cam Davis"). Nike’s 2016 decision to exit the golf equipment business–such as club manufacturing–due to an 8.2% decline sales in one year meant sponsored athletes exclusively wore Nike apparel.[\[225\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-228)[\[226\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-229)
Nike was the official kit sponsor for the [Indian cricket team](https://en.wikipedia.org/wiki/Indian_cricket_team "Indian cricket team") from 2005 to 2020.[\[227\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-230)[\[228\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-231) On February 21, 2013, Nike announced it suspended its contract with South African limbless athlete [Oscar Pistorius](https://en.wikipedia.org/wiki/Oscar_Pistorius "Oscar Pistorius"), due to him being charged with [premeditated murder](https://en.wikipedia.org/wiki/Premeditated_murder "Premeditated murder").[\[229\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-232)
Nike consolidated its position in basketball in 2015 when it was announced that the company would sign an 8-year deal with the NBA, taking over from the league's previous uniform sponsor, Adidas. The deal required all franchise team members to wear jerseys and shorts with the Swoosh logo, beginning with the 2017/18 season.[\[230\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-233) After the success of partnership with Jordan, which resulted in the creation of the unique [Air Jordan](https://en.wikipedia.org/wiki/Air_Jordan "Air Jordan") brand, Nike has continued to build partnership with the biggest names in basketball. LeBron James was given the Slogan "We are All Witnesses" when he signed with Nike. Similar to "Air Jordan", James' brand became massively popular.[\[231\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-234) Some have had signature shoes designed for them, including [Kobe Bryant](https://en.wikipedia.org/wiki/Kobe_Bryant "Kobe Bryant"), [Jason Kidd](https://en.wikipedia.org/wiki/Jason_Kidd "Jason Kidd"), [Vince Carter](https://en.wikipedia.org/wiki/Vince_Carter "Vince Carter") and more recently, James and [Kevin Durant](https://en.wikipedia.org/wiki/Kevin_Durant "Kevin Durant"), [Giannis Antetokounmpo](https://en.wikipedia.org/wiki/Giannis_Antetokounmpo "Giannis Antetokounmpo"), [Jayson Tatum](https://en.wikipedia.org/wiki/Jayson_Tatum "Jayson Tatum"), [Paul George](https://en.wikipedia.org/wiki/Paul_George "Paul George") and [Luka Dončić](https://en.wikipedia.org/wiki/Luka_Don%C4%8Di%C4%87 "Luka Dončić"), among others.[\[232\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-235)[\[233\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-236)[\[234\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-237)[\[235\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-238)[\[236\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-239)[\[237\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-240)
Nike recently made signature shoes for WNBA stars as well, as the leagues popularity takes off. Although a dozen women have received signature sneakers in the WNBA's 27-year history, it had been over a decade since a woman had received a signature sneaker. Nike's first signature shoe in the WNBA was with [Sheryl Swoops](https://en.wikipedia.org/wiki/Sheryl_Swoopes "Sheryl Swoopes"), and since then they have made signature silhouettes for [Lisa Leslie](https://en.wikipedia.org/wiki/Lisa_Leslie "Lisa Leslie"), [Dawn Staley](https://en.wikipedia.org/wiki/Dawn_Staley "Dawn Staley"), [Cynthia Cooper](https://en.wikipedia.org/wiki/Cynthia_Cooper-Dyke "Cynthia Cooper-Dyke"), and most recently for [Sabrina Ionescu](https://en.wikipedia.org/wiki/Sabrina_Ionescu "Sabrina Ionescu").[\[238\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-241) [Caitlin Clark](https://en.wikipedia.org/wiki/Caitlin_Clark "Caitlin Clark") will also receive a signature shoe deal as part of her eight-year, 28 million dollar deal.[\[239\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-242)
A news report originating from CNN reported that Nike spent \$11.5 billion, nearly a third of its sales, on marketing and endorsement contracts in the year 2018. Nike and its Jordan brand sponsored 85 men's and women's basketball teams in the NCAA tournament.[\[240\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-243)
## Ties with the University of Oregon
See also: [Nike and the University of Oregon](https://en.wikipedia.org/wiki/Nike_and_the_University_of_Oregon "Nike and the University of Oregon")
Nike maintains strong ties, both directly and through partnerships with [Phil Knight](https://en.wikipedia.org/wiki/Phil_Knight "Phil Knight"), with the [University of Oregon](https://en.wikipedia.org/wiki/University_of_Oregon "University of Oregon").[\[241\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Alger-244) Nike designs the University of Oregon football program's team attire.[\[242\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-245) New unique combinations are issued before every game day.[\[241\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Alger-244) [Tinker Hatfield](https://en.wikipedia.org/wiki/Tinker_Hatfield "Tinker Hatfield"), who also redesigned the university's logo, leads this effort.[\[243\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Knight,_and_Tinker_Hatfield-246)
More recently, the corporation donated \$13.5 million towards the renovation and expansion of [Hayward Field](https://en.wikipedia.org/wiki/Hayward_Field "Hayward Field").[\[244\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-247)
Phil Knight has invested substantial personal funds towards developing and maintaining the university's athletic apparatus.[\[245\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-248) His university projects often involve input from Nike designers and executives, such as [Tinker Hatfield](https://en.wikipedia.org/wiki/Tinker_Hatfield "Tinker Hatfield").[\[243\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Knight,_and_Tinker_Hatfield-246)
## Causes
In 2012, Nike is listed as a partner of the [(PRODUCT)RED](https://en.wikipedia.org/wiki/Product_Red "Product Red") campaign together with other brands such as [Girl](https://en.wikipedia.org/wiki/Girl_Distribution_Company "Girl Distribution Company"), [American Express](https://en.wikipedia.org/wiki/American_Express "American Express"), and [Converse](https://en.wikipedia.org/wiki/Converse_\(shoe_company\) "Converse (shoe company)"). The campaign's mission is to prevent the transmission of [HIV from mother to child](https://en.wikipedia.org/wiki/HIV_and_pregnancy "HIV and pregnancy"). The campaign's byline is "Fighting For An AIDS Free Generation". The company's goal is to raise and send funds, for education and medical assistance to those who live in [areas heavily affected by AIDS](https://en.wikipedia.org/wiki/Epidemiology_of_HIV/AIDS "Epidemiology of HIV/AIDS").[\[246\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-249) In 2023, Nike became the presenting sponsor of [Reviving Baseball in Inner Cities](https://en.wikipedia.org/wiki/Reviving_Baseball_in_Inner_Cities "Reviving Baseball in Inner Cities"), which encourages youth in underserved communities to participate in baseball and softball.[\[247\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-250)
## Program
The Nike Community Ambassador Program, allows Nike employees from around the world to go out and give to their community. Over 3,900 employees from various Nike stores have participated in teaching children to be active and healthy.[\[248\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-251)
## Research
In 2016, a study done by RTG Consulting Group reflected that Nike was the 3rd most relevant brand for [Gen-Z](https://en.wikipedia.org/wiki/Generation_Z "Generation Z") in [China](https://en.wikipedia.org/wiki/China "China").[\[249\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-252)[\[250\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-253)
Roth MKM's 2023 [Millennial](https://en.wikipedia.org/wiki/Millennials "Millennials") survey reported in March that millennials with health and wellness concerns in the aftermath of the [pandemic](https://en.wikipedia.org/wiki/COVID-19_pandemic "COVID-19 pandemic") ranked brands like Nike, [Adidas](https://en.wikipedia.org/wiki/Adidas "Adidas") and [Lululemon](https://en.wikipedia.org/wiki/Lululemon_Athletica "Lululemon Athletica")[\[251\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-sgbonline.com-254) as their preferred brands for purchases.[\[251\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-sgbonline.com-254)
In January 2023, a study by [Rakuten](https://en.wikipedia.org/wiki/Rakuten "Rakuten") concluded that Nike was the [most popular](https://en.wikipedia.org/wiki/Search_engine "Search engine") [sportswear](https://en.wikipedia.org/wiki/Sportswear "Sportswear") brand in the US, followed by Lululemon and Adidas.[\[252\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-255)[\[253\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-256)
In July 2023, a study by [Kantar](https://en.wikipedia.org/wiki/Kantar_Group "Kantar Group") found that Americans consider Nike as the Most Inclusive Brands (alongside other top brands like [Amazon](https://en.wikipedia.org/wiki/Amazon_\(company\) "Amazon (company)"), and [Disney](https://en.wikipedia.org/wiki/The_Walt_Disney_Company "The Walt Disney Company")).[\[254\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-257)
## Human resources
In January 2026, Nike laid off 775 employees primarily from distribution centres in Tennessee and Mississippi, as it looks to automate processes and boost profits.[\[255\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-258)
## See also
- [Bruce Brenn](https://en.wikipedia.org/wiki/Bruce_Brenn "Bruce Brenn")
- [Dick Donahue](https://en.wikipedia.org/wiki/Dick_Donahue "Dick Donahue")
- [Nike timeline](https://en.wikipedia.org/wiki/Nike_timeline "Nike timeline")
- [Breaking2](https://en.wikipedia.org/wiki/Breaking2 "Breaking2") – A project by Nike to break the 2 hour marathon barrier.
- [List of companies based in Oregon](https://en.wikipedia.org/wiki/List_of_companies_based_in_Oregon "List of companies based in Oregon")
[Portals](https://en.wikipedia.org/wiki/Wikipedia:Contents/Portals "Wikipedia:Contents/Portals"):
-  [Companies](https://en.wikipedia.org/wiki/Portal:Companies "Portal:Companies")
-  [Oregon](https://en.wikipedia.org/wiki/Portal:Oregon "Portal:Oregon")
-  [United States](https://en.wikipedia.org/wiki/Portal:United_States "Portal:United States")
## Notes
1. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-6)** The pronunciations of "Nike" include [/ˈnaɪki/](https://en.wikipedia.org/wiki/Help:IPA/English "Help:IPA/English") [ⓘ](https://en.wikipedia.org/wiki/File:En-us-nike.ogg "File:En-us-nike.ogg") [*NY\-kee*](https://en.wikipedia.org/wiki/Help:Pronunciation_respelling_key "Help:Pronunciation respelling key") officially and in the US, as well as [/naɪk/](https://en.wikipedia.org/wiki/Help:IPA/English "Help:IPA/English") [*NYKE*](https://en.wikipedia.org/wiki/Help:Pronunciation_respelling_key "Help:Pronunciation respelling key") in the UK.[\[4\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-4)[\[5\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-5)
## References
1. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-1)**
Pacheco, Inti (September 22, 2024). ["Elliott Hill Loved Nike and Left It. Now He's Back as CEO"](https://www.wsj.com/business/retail/elliott-hill-loved-nike-and-left-it-now-hes-back-as-ceo-d528cc59). *The Wall Street Journal*. Retrieved October 5, 2024.
2. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-2)**
Kish, Matthew (November 15, 2023). ["Nike shuffles top executives, names new heads of innovation, design, marketing and technology"](https://www.oregonlive.com/business/2023/11/nike-shuffles-top-executives-names-new-heads-of-innovation-design-marketing-and-technology.html). *The Oregonian*. Retrieved March 1, 2024.
3. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-10K2025_3-0)**
["US SEC: 2025 Form 10-K NIKE, Inc"](https://www.sec.gov/ix?doc=/Archives/edgar/data/0000320187/000032018725000047/nke-20250531.htm). [US Securities and Exchange Commission](https://en.wikipedia.org/wiki/US_Securities_and_Exchange_Commission "US Securities and Exchange Commission"). July 17, 2025.
4. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-4)**
Hooton, Christopher (June 2, 2014). ["Nike is pronounced Nikey, confirms guy who ought to know"](https://www.independent.co.uk/news/business/nike-pronounced-nikey-confirms-guy-who-ought-know-9470111.html). *The Independent*. [Archived](https://ghostarchive.org/archive/20220621/https://www.independent.co.uk/news/business/nike-pronounced-nikey-confirms-guy-who-ought-know-9470111.html) from the original on June 21, 2022. Retrieved July 20, 2021.
5. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-5)**
Jefferies, Stuart (June 3, 2014). ["It's official: Nike rhymes with spiky – and you're saying all these wrong too"](https://www.theguardian.com/media/shortcuts/2014/jun/03/nike-how-to-pronounce-correctly-brand-names-audi-adidas-porsche-yvessaintlaurent). *the Guardian*. Retrieved January 13, 2023.
6. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-Nike_HQ_7-0)**
["Contact Nike, Inc"](https://web.archive.org/web/20210630040741/https://about.nike.com/pages/contact-us). *Nike, Inc*. Archived from [the original](https://about.nike.com/pages/contact-us) on June 30, 2021. Retrieved June 29, 2021.
7. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-8)**
["Nike annual revenue worldwide 2022"](https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/). *Statista*. Retrieved February 19, 2023.
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Sage, Alexandria (June 26, 2008). ["Nike profit up but shares tumble on U.S. concerns"](https://www.reuters.com/article/nike-idUSN2526447020080625). *Reuters*. Retrieved July 10, 2008.
9. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-10)**
Levinson, Philip. ["How Nike almost ended up with a very different name"](http://www.businessinsider.com/how-nike-got-its-name-2016-1). *Business Insider*. Retrieved June 7, 2017.
10. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-11)**
["Nike CR7"](https://www.nike.com/gb/w?q=Cristiano%20Ronaldo&vst=Cristiano%20Ronaldo). Nike, Inc.
11. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-12)**
["Nike sells Bauer Hockey for \$200 Million"](https://web.archive.org/web/20080225100443/http://www.tsn.ca/nhl/news_story/?ID=230199&hubname=nhl). [The Sports Network](https://en.wikipedia.org/wiki/The_Sports_Network "The Sports Network"). February 21, 2008. Archived from [the original](https://www.tsn.ca/nhl/news_story/?ID=230199&hubname=nhl) on February 25, 2008. Retrieved June 2, 2008.
12. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-13)**
["Nike (NKE)"](https://www.forbes.com/companies/nike/). *Forbes*. Retrieved June 30, 2024.
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["Most Valuable Apparel Brand? Nike Just Does It Again"](https://brandfinance.com/press-releases/most-valuable-apparel-brand-nike-just-does-it-again/). Brand Finance. Retrieved September 12, 2020.
14. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-15)**
["The World's Most Valuable Brands 2017: 16. Nike"](https://www.forbes.com/pictures/591c87fc31358e03e5593101/16-nike/). *Forbes*. Retrieved September 27, 2017.
15. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-16)**
["Fortune 500 Companies 2018: Who Made the List"](https://web.archive.org/web/20181110190356/http://fortune.com/fortune500/list/). *Fortune*. Archived from [the original](http://fortune.com/fortune500/list/) on November 10, 2018. Retrieved November 10, 2018.
16. ^ [***a***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-O'Reilly-2014_17-0) [***b***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-O'Reilly-2014_17-1)
O'Reilly, Lara (November 4, 2014). ["11 Things Hardly Anyone Knows About Nike"](https://www.businessinsider.com/history-of-nike-facts-about-its-50th-anniversary-2014-11). *Business Insider*. Retrieved January 26, 2020.
17. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-HudReporter2006_18-0)**
[Hague, Jim](https://en.wikipedia.org/w/index.php?title=Jim_Hague&action=edit&redlink=1 "Jim Hague (page does not exist)") (May 14, 2006). ["Truant officer was Olympic hero Emerson High has gold medalist in midst"](https://web.archive.org/web/20120504210729/http://hudsonreporter.com/view/full_stories_home/2408547/article-Truant-officer-was-Olympic-hero-Emerson-High-has-gold-medallist-in-midst). *The Hudson Reporter*. Archived from [the original](http://hudsonreporter.com/view/full_stories_home/2408547/article-Truant-officer-was-Olympic-hero-Emerson-High-has-gold-medallist-in-midst) on May 4, 2012. Retrieved March 18, 2012.
18. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-19)**
Adele Hast; Thomson Gale (1992). *International directory of company histories. Vol. 5*. Detroit, MI: St. James Press. p. 372. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-1-55862-646-1](https://en.wikipedia.org/wiki/Special:BookSources/978-1-55862-646-1 "Special:BookSources/978-1-55862-646-1")
. [OCLC](https://en.wikipedia.org/wiki/OCLC_\(identifier\) "OCLC (identifier)") [769042318](https://search.worldcat.org/oclc/769042318).
19. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-20)**
["History of NIKE, Inc"](http://www.fundinguniverse.com/company-histories/nike-inc-history/). *FundingUniverse*.
20. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-21)**
Peterson, Hayley. ["The bizarre inspiration behind Nike's first pair of running shoes"](http://www.businessinsider.com/nikes-first-running-shoes-were-made-in-a-waffle-iron-2015-7). *Business Insider*. Retrieved April 26, 2018.
21. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-22)**
Holt, Douglas; Cameron, Douglas (November 1, 2010). [*Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands*](https://books.google.com/books?id=j_xkhcbKJx4C&pg=PT41). Oxford University Press. pp. 41–. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0-19-958740-7](https://en.wikipedia.org/wiki/Special:BookSources/978-0-19-958740-7 "Special:BookSources/978-0-19-958740-7")
. Retrieved November 1, 2011.
22. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-23)**
Scheerder, Jeroen (2010). [*Vlaanderen loopt! Sociaal-wetenschappelijk onderzoek naar de loopsportmarkt*](https://books.google.com/books?id=5CX8usTKzAMC&pg=PA75). Academia Press. pp. 75–. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-90-382-1484-9](https://en.wikipedia.org/wiki/Special:BookSources/978-90-382-1484-9 "Special:BookSources/978-90-382-1484-9")
. Retrieved November 1, 2011.
23. ^ [***a***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-Gereffi-1993_24-0) [***b***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-Gereffi-1993_24-1) [***c***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-Gereffi-1993_24-2)
Gereffi, Gary; Korzeniewicz, Miguel (1993). *Commodity Chains and Global Capitalism*. Westport, CT: Greenwood Publishing Group. p. 253. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[0-275-94573-1](https://en.wikipedia.org/wiki/Special:BookSources/0-275-94573-1 "Special:BookSources/0-275-94573-1")
.
24. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-25)**
Houze, Rebecca (2016). *New Mythologies in Design and Culture: Reading Signs and Symbols in the Visual Landscape*. London: Bloomsbury Publishing. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-1-4725-1849-1](https://en.wikipedia.org/wiki/Special:BookSources/978-1-4725-1849-1 "Special:BookSources/978-1-4725-1849-1")
.
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203. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-206)**
["Nike Inc. (NYSE:NKE) Facing Slogan Backlash"](https://web.archive.org/web/20110627184405/http://www.stocksandshares.tv/nike-inc-nysenke-facing-slogan-backlash/3209121). stocksandshares.tv. June 24, 2011. Archived from [the original](http://www.stocksandshares.tv/nike-inc-nysenke-facing-slogan-backlash/3209121) on June 27, 2011.
204. ^ [***a***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-BallerStatus-2015_207-0) [***b***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-BallerStatus-2015_207-1) [***c***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-BallerStatus-2015_207-2)
["Nike Signs 8-Year Deal With NBA"](https://web.archive.org/web/20220424030911/https://www.ballerstatus.com/2015/06/11/nike-signs-8-year-deal-with-nba/). BallerStatus.com. June 11, 2015. Archived from [the original](http://www.ballerstatus.com/2015/06/11/nike-signs-8-year-deal-with-nba/) on April 24, 2022. Retrieved June 11, 2015.
205. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-208)**
Dator, James (June 26, 2017). ["The Hornets will be the only NBA team to have jerseys licensed by Jumpman"](https://www.sbnation.com/lookit/2017/6/26/15872910/hornets-jumpman-jerseys-nba-nike-license). [SB Nation](https://en.wikipedia.org/wiki/SB_Nation "SB Nation"). Retrieved July 6, 2017.
206. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-209)**
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208. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-211)**
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\[*[dead YouTube link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot "Wikipedia:Link rot")*\]
209. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-212)** Skidmore, Sarah. ["23 years later, Air Jordans maintain mystique"](http://seattletimes.nwsource.com/html/businesstechnology/2004116738_airjordan10.html), *[The Seattle Times](https://en.wikipedia.org/wiki/The_Seattle_Times "The Seattle Times")*, January 10, 2008. Retrieved July 22, 2018.
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213. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-216)**
["Joe Paterno's Name Removed From Child Development Center at Nike Headquarters"](http://www.nesn.com/2012/07/joe-paternos-name-removed-from-child-development-center-at-nike-headquarters.html). NESN.com. July 12, 2012. Retrieved July 12, 2012.
214. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-217)**
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215. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-218)**
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["Premier League: Sportswear giants Nike to end Manchester United sponsorship"](http://www.skysports.com/football/news/12040/9375980/premier-league-sportswear-giants-nike-to-end-manchester-united-sponsorship). *Sky Sports*. London. August 7, 2014. Retrieved August 7, 2014.
219. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-222)**
Jackson, Jamie (July 14, 2014). ["Manchester United sign record 10-year kit deal with Adidas worth £750m"](https://www.theguardian.com/football/2014/jul/14/manchester-united-kit-deal-adidas). *The Guardian*. London. Retrieved July 14, 2014.
220. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-223)**
["LFC announces multi-year partnership with Nike as official kit supplier from 2020–21"](https://www.liverpoolfc.com/news/announcements/381644-liverpool-fc-announces-multi-year-partnership-with-nike-as-official-kit-supplier-from-2020-21) (Press release). Liverpool: Liverpool Football Club. Retrieved January 7, 2020.
221. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-224)**
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222. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-225)**
["Tiger Woods and Nike end 27-year partnership"](https://www.bbc.com/news/business-67916788). January 8, 2024.
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Handley, Lucy (April 6, 2018). ["Nike welcomes Tiger Woods back to the Masters with ad featuring his greatest hits"](https://www.cnbc.com/2018/04/06/nike-welcomes-tiger-woods-back-to-the-masters-with-ad-featuring-his-greatest-hits.html). *www.cnbc.com*. Retrieved February 22, 2019.
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Berr, Jonathan (August 4, 2016). ["Callaway Golf shares score off Nike's market duff - CBS News"](https://www.cbsnews.com/news/will-callaway-score-a-hole-in-one-after-nike-exits-the-golf-business/). *www.cbsnews.com*. Retrieved June 24, 2025.
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227. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-230)**
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228. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-231)**
["Indian Cricket team's NIKE ODI kit"](https://web.archive.org/web/20131005021719/http://www.cricketliveguide.com/2010/09/29/new-nike-odi-team-kit-for-indian-cricket-team/). Cricketliveguide.com. September 29, 2010. Archived from [the original](http://www.cricketliveguide.com/2010/09/29/new-nike-odi-team-kit-for-indian-cricket-team/) on October 5, 2013. Retrieved October 3, 2013.
229. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-232)**
Scott, Roxanna (February 21, 2013). ["Oscar Pistorius dropped by Nike"](https://www.usatoday.com/story/sports/olympics/2013/02/21/oscar-pistorius-nike-suspends-contract/1935109/). *USA Today*. Retrieved February 21, 2013.
230. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-233)**
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Fleetwood, Nicole R. (2015). *On Racial Icons: Blackness and the Public Imagination* (DGO - Digital original ed.). Rutgers University Press. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0-8135-6515-6](https://en.wikipedia.org/wiki/Special:BookSources/978-0-8135-6515-6 "Special:BookSources/978-0-8135-6515-6")
. [JSTOR](https://en.wikipedia.org/wiki/JSTOR_\(identifier\) "JSTOR (identifier)") [j.ctt15sk7t3](https://www.jstor.org/stable/j.ctt15sk7t3).
232. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-235)**
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235. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-238)**
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236. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-239)**
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237. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-240)**
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238. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-241)**
Vlahos, Nicholas (April 25, 2024). ["Every WNBA Player Who's Had a Signature Sneaker"](https://www.soleretriever.com/news/articles/every-wnba-player-with-a-signature-sneaker#Sheryl-Swoopes---Nike-Air-Swoopes-\(1995-2002\)). *[Sole Retriever](https://en.wikipedia.org/w/index.php?title=Sole_Retriever&action=edit&redlink=1 "Sole Retriever (page does not exist)")*. Retrieved May 31, 2024.
239. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-242)**
Vlahos, Nicholas (April 23, 2024). ["Caitlin Clark Will Get a Signature Nike Sneaker"](https://www.soleretriever.com/news/articles/caitlin-clark-signature-nike-sneaker-eight-figure-endorsement-deal-april-2024). *[Sole Retriever](https://en.wikipedia.org/w/index.php?title=Sole_Retriever&action=edit&redlink=1 "Sole Retriever (page does not exist)")*. Retrieved May 31, 2024.
240. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-243)**
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241. ^ [***a***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-Alger_244-0) [***b***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-Alger_244-1)
Alger, Tyson. ["Oregon Ducks add orange to their Nike uniform repertoire for Colorado game"](http://www.oregonlive.com/ducks/index.ssf/2016/09/oregon_ducks_add_orange_to_the.html). *The Oregonian*. Retrieved June 7, 2017.
242. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-245)**
Coaston, Jane (August 10, 2020). ["The Big Ten and Pac-12 postponed the college football season. Here's how we got here"](https://www.vox.com/2020/8/10/21355857/college-football-coronavirus-explained). *Vox*. Retrieved August 31, 2020.
243. ^ [***a***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-Knight,_and_Tinker_Hatfield_246-0) [***b***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-Knight,_and_Tinker_Hatfield_246-1)
Peter, Josh. ["Behind Oregon's (Phil) Knight in shining armor"](https://www.usatoday.com/story/sports/ncaaf/pac12/2014/12/29/oregon-nike-phil-knight-college-football-playoff/21013009/). *USA Today*. Retrieved June 7, 2017.
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Germano, Sara. ["Nike Pledges \$13.5 Million to Help Renovate University of Oregon Track Facilities"](https://www.wsj.com/articles/nike-pledges-13-5-million-to-help-renovate-university-of-oregon-track-facilities-1452022519). *The Wall Street Journal*. Retrieved June 7, 2017.
245. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-248)**
Bishop, Greg (August 2, 2013). ["Oregon Embraces 'University of Nike' Image"](https://www.nytimes.com/2013/08/03/sports/ncaafootball/oregon-football-complex-is-glittering-monument-to-ducks-ambitions.html). *The New York Times*.
246. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-249)**
["(RED) Partners"](https://news.nike.com/news/nike-and-red%E2%84%A2-unite). *(RED)*. (RED), a division of The ONE Campaign. 2012. Retrieved October 13, 2012.
247. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-250)**
["Nike becomes presenting sponsor of RBI Program"](https://www.mlb.com/news/nike-becomes-presenting-sponsor-of-rbi-program). *[MLB.com](https://en.wikipedia.org/wiki/MLB.com "MLB.com")*.
248. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-251)**
["Nike Community Ambassadors \| Nike Global Community Impact"](https://communityimpact.nike.com/nca). *Nike Global Community Impact*. Retrieved September 27, 2017.
249. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-252)**
["Top 10 brands most relevant to China's Gen-Z\[1\]- Chinadaily.com.cn"](https://www.chinadaily.com.cn/business/2016top10/2016-09/07/content_26720784.htm). *www.chinadaily.com.cn*. Retrieved August 4, 2023.
250. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-253)**
Hall, Casey (August 19, 2016). ["Apple, Nike and Adidas Win Over China's Generation Y and Z"](https://wwd.com/feature/apple-nike-and-adidas-win-over-chinas-generation-y-and-z-10510775/). *WWD*. Retrieved August 4, 2023.
251. ^ [***a***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-sgbonline.com_254-0) [***b***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-sgbonline.com_254-1)
["Report: Nike, Adidas And Lululemon Top Millennials' Favorite Athletic Brands \| SGB Media Online"](https://sgbonline.com/report-nike-adidas-and-lululemon-top-millennials-favorite-athletic-brands/). *sgbonline.com*. Retrieved August 4, 2023.
252. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-255)**
Lockwood, Lisa (January 9, 2023). ["Nike Most Popular Sportswear Brand in the U.S., Followed by Lululemon and Adidas, Per Rakuten Study"](https://wwd.com/fashion-news/fashion-scoops/nike-popular-sports-brand-us-rakuten-1235463268/). *WWD*. Retrieved August 4, 2023.
253. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-256)**
Kevin, Brown (July 28, 2023). ["Shark Week's top advertisers—and more from iSpot, Kantar, Amazon, Nike: Datacenter Weekly"](https://adage.com/article/datacenter/shark-weeks-top-advertisers-and-more-ispot-kantar-amazon-nike-datacenter-weekly/2507236). *Ad Age*. Retrieved August 4, 2023.
254. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-257)**
["Kantar launches the Brand Inclusion Index and finds Americans consider Nike, Amazon, and Disney as the Most Inclusive Brands"](https://www.kantar.com/north-america/company-news/kantar-launches-the-brand-inclusion-index). *www.kantar.com*. Retrieved August 4, 2023.
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## Further reading
- Egan, Timothy (September 13, 1998). ["The Swoon of the Swoosh"](https://www.nytimes.com/1998/09/13/magazine/the-swoon-of-the-swoosh.html). *The New York Times*.
## External links
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Wikimedia Commons has media related to [Nike, Inc.](https://commons.wikimedia.org/wiki/Category:Nike,_Inc. "commons:Category:Nike, Inc.").
- [Official website](https://www.nike.com/) [](https://www.wikidata.org/wiki/Q483915#P856 "Edit this at Wikidata")
- Business data for Nike, Inc.:
- [Google](https://www.google.com/finance/quote/NKE:NYSE)
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|---|---|---|
| Subsidiaries | | [](https://en.wikipedia.org/wiki/File:Logo_NIKE.svg) |
| | | |
| Current | [Converse](https://en.wikipedia.org/wiki/Converse_\(brand\) "Converse (brand)") | |
| Former | [Bauer](https://en.wikipedia.org/wiki/Bauer_Hockey "Bauer Hockey") [Cole Haan](https://en.wikipedia.org/wiki/Cole_Haan "Cole Haan") [Hurley](https://en.wikipedia.org/wiki/Hurley_International "Hurley International") [Starter](https://en.wikipedia.org/wiki/Starter_\(clothing_line\) "Starter (clothing line)") [Umbro](https://en.wikipedia.org/wiki/Umbro "Umbro") | |
| Brands | [Air Jordan](https://en.wikipedia.org/wiki/Air_Jordan "Air Jordan") [Jumpman logo](https://en.wikipedia.org/wiki/Jumpman_\(logo\) "Jumpman (logo)") [Nike By You](https://en.wikipedia.org/wiki/NikeID "NikeID") [Nike Grind](https://en.wikipedia.org/wiki/Nike_Grind "Nike Grind") [Nike SB](https://en.wikipedia.org/wiki/Nike_Skateboarding "Nike Skateboarding") [Nike Vision](https://en.wikipedia.org/wiki/Nike_Vision "Nike Vision") [SPARQ](https://en.wikipedia.org/wiki/SPARQ_Training "SPARQ Training") [Swoosh](https://en.wikipedia.org/wiki/Swoosh "Swoosh") | |
| Collaborations | [The Ten](https://en.wikipedia.org/wiki/Nike_and_Off-White:_%27The_Ten%27 "Nike and Off-White: 'The Ten'") | |
| Products | | |
| | | |
| Sneakers | [Air Force](https://en.wikipedia.org/wiki/Nike_Air_Force "Nike Air Force") [Air Max](https://en.wikipedia.org/wiki/Nike_Air_Max "Nike Air Max") [Air Monarch](https://en.wikipedia.org/wiki/Nike_Air_Monarch "Nike Air Monarch") [Air Ship](https://en.wikipedia.org/wiki/Nike_Air_Ship "Nike Air Ship") [Air Tailwind](https://en.wikipedia.org/wiki/Nike_Air_Tailwind "Nike Air Tailwind") [Air Yeezy](https://en.wikipedia.org/wiki/Nike_Air_Yeezy "Nike Air Yeezy") [Blazer](https://en.wikipedia.org/wiki/Nike_Blazer "Nike Blazer") [Cortez](https://en.wikipedia.org/wiki/Nike_Cortez "Nike Cortez") [Deubré](https://en.wikipedia.org/wiki/Deubr%C3%A9 "Deubré") [Dunk](https://en.wikipedia.org/wiki/Nike_Dunk "Nike Dunk") [Flywire](https://en.wikipedia.org/wiki/Nike_Flywire "Nike Flywire") [Free](https://en.wikipedia.org/wiki/Nike_Free "Nike Free") [Mag](https://en.wikipedia.org/wiki/Nike_Mag "Nike Mag") [Shox](https://en.wikipedia.org/wiki/Nike_Shox "Nike Shox") [Space Hippie](https://en.wikipedia.org/wiki/Space_Hippie "Space Hippie") [Terminator](https://en.wikipedia.org/wiki/Nike_Terminator "Nike Terminator") [Zoom Vomero 5](https://en.wikipedia.org/wiki/Nike_Zoom_Vomero_5 "Nike Zoom Vomero 5") | |
| Football boots | [Tiempo](https://en.wikipedia.org/w/index.php?title=Nike_Tiempo&action=edit&redlink=1 "Nike Tiempo (page does not exist)") [Total 90](https://en.wikipedia.org/w/index.php?title=Nike_Total_90&action=edit&redlink=1 "Nike Total 90 (page does not exist)") | |
| Footballs | [Ordem](https://en.wikipedia.org/wiki/Nike_Ordem "Nike Ordem") [Cachaña](https://en.wikipedia.org/wiki/Nike_Cacha%C3%B1a "Nike Cachaña") | |
| Other products | [Nike+](https://en.wikipedia.org/wiki/Nike%2B "Nike+") [NikeFuel](https://en.wikipedia.org/wiki/NikeFuel "NikeFuel") [FuelBand](https://en.wikipedia.org/wiki/Nike%2B_FuelBand "Nike+ FuelBand") | |
| People | [Bill Bowerman](https://en.wikipedia.org/wiki/Bill_Bowerman "Bill Bowerman") [Jill Ker Conway](https://en.wikipedia.org/wiki/Jill_Ker_Conway "Jill Ker Conway") [Tim Cook](https://en.wikipedia.org/wiki/Tim_Cook "Tim Cook") [Carolyn Davidson](https://en.wikipedia.org/wiki/Carolyn_Davidson_\(graphic_designer\) "Carolyn Davidson (graphic designer)") [Tinker Hatfield](https://en.wikipedia.org/wiki/Tinker_Hatfield "Tinker Hatfield") [Phil Knight](https://en.wikipedia.org/wiki/Phil_Knight "Phil Knight") [Travis Knight](https://en.wikipedia.org/wiki/Travis_Knight "Travis Knight") [Mark Parker](https://en.wikipedia.org/wiki/Mark_Parker "Mark Parker") [Orin C. Smith](https://en.wikipedia.org/wiki/Orin_C._Smith "Orin C. Smith") [Sonny Vaccaro](https://en.wikipedia.org/wiki/Sonny_Vaccaro "Sonny Vaccaro") [Phyllis Wise](https://en.wikipedia.org/wiki/Phyllis_Wise "Phyllis Wise") | |
| Advertisement | [Bo Knows](https://en.wikipedia.org/wiki/Bo_Knows "Bo Knows") *[Godzilla vs. Charles Barkley](https://en.wikipedia.org/wiki/Godzilla_vs._Charles_Barkley "Godzilla vs. Charles Barkley")* [Just Do It](https://en.wikipedia.org/wiki/Just_Do_It "Just Do It") [Pretty](https://en.wikipedia.org/wiki/Pretty_\(advertisement\) "Pretty (advertisement)") [Risk Everything](https://en.wikipedia.org/wiki/Risk_Everything "Risk Everything") [Secret Tournament](https://en.wikipedia.org/wiki/Secret_Tournament "Secret Tournament") [Second Generation](https://en.wikipedia.org/wiki/Second_Generation_\(advertisement\) "Second Generation (advertisement)") [Tag](https://en.wikipedia.org/wiki/Tag_\(advertisement\) "Tag (advertisement)") [Women's advertising](https://en.wikipedia.org/wiki/Nike_Women%27s_Advertising "Nike Women's Advertising") [Write the Future](https://en.wikipedia.org/wiki/Write_the_Future "Write the Future") *[The Black Mamba](https://en.wikipedia.org/wiki/The_Black_Mamba_\(film\) "The Black Mamba (film)")* | |
| Original Run series | *[45:33](https://en.wikipedia.org/wiki/45:33 "45:33")* *[All Day](https://en.wikipedia.org/wiki/All_Day:_Nike%2B_Original_Run "All Day: Nike+ Original Run")* *[Are You In?](https://en.wikipedia.org/wiki/Are_You_In%3F:_Nike%2B_Original_Run "Are You In?: Nike+ Original Run")* *[Drive](https://en.wikipedia.org/wiki/Drive:_Nike_%2B_Original_Run "Drive: Nike + Original Run")* *[Running Man](https://en.wikipedia.org/wiki/Running_Man:_Nike%2B_Original_Run "Running Man: Nike+ Original Run")* *[Black, White and Run](https://en.wikipedia.org/wiki/Black,_White_and_Run:_Nike%2B_Original_Run "Black, White and Run: Nike+ Original Run")* | |
| Sponsorships | [Academy](https://en.wikipedia.org/wiki/Nike_Academy "Nike Academy") [Breaking2](https://en.wikipedia.org/wiki/Breaking2 "Breaking2") [Bowerman Track Club](https://en.wikipedia.org/wiki/Bowerman_Track_Club "Bowerman Track Club") [Cross Nationals](https://en.wikipedia.org/wiki/Nike_Cross_Nationals "Nike Cross Nationals") [Elite Youth Basketball League](https://en.wikipedia.org/wiki/Nike_Elite_Youth_Basketball_League "Nike Elite Youth Basketball League") [Global Challenge](https://en.wikipedia.org/wiki/Nike_Global_Challenge "Nike Global Challenge") [Hoop Summit](https://en.wikipedia.org/wiki/Nike_Hoop_Summit "Nike Hoop Summit") [Joga3](https://en.wikipedia.org/wiki/Nike_JOGA3 "Nike JOGA3") [Korn Ferry Tour](https://en.wikipedia.org/wiki/Korn_Ferry_Tour "Korn Ferry Tour") [Oregon Project](https://en.wikipedia.org/wiki/Nike_Oregon_Project "Nike Oregon Project") [Oregon Track Club](https://en.wikipedia.org/wiki/Oregon_Track_Club "Oregon Track Club") [Summer League](https://en.wikipedia.org/wiki/Nike_Summer_League "Nike Summer League") | |
| Related | [ABCD Camp](https://en.wikipedia.org/wiki/ABCD_Camp "ABCD Camp") [Paradise Papers](https://en.wikipedia.org/wiki/Paradise_Papers "Paradise Papers") *[Shoe Dog](https://en.wikipedia.org/wiki/Shoe_Dog "Shoe Dog")* [Sport Research Lab](https://en.wikipedia.org/wiki/Nike_Sport_Research_Lab "Nike Sport Research Lab") [Sweatshops](https://en.wikipedia.org/wiki/Nike_sweatshops "Nike sweatshops") [Timeline](https://en.wikipedia.org/wiki/Nike_timeline "Nike timeline") [Vaporfly and 2020 Olympics controversy](https://en.wikipedia.org/wiki/Nike_Vaporfly_and_Tokyo_2020_Olympics_controversy "Nike Vaporfly and Tokyo 2020 Olympics controversy") [World Headquarters](https://en.wikipedia.org/wiki/Nike_World_Headquarters "Nike World Headquarters") *[Air](https://en.wikipedia.org/wiki/Air_\(2023_American_film\) "Air (2023 American film)")* (2023 film) [Nike](https://en.wikipedia.org/wiki/Nike_\(mythology\) "Nike (mythology)") (namesake) | |
|  [Category](https://en.wikipedia.org/wiki/Category:Nike,_Inc. "Category:Nike, Inc.") | | |
| [v](https://en.wikipedia.org/wiki/Template:Sports_equipment_brands "Template:Sports equipment brands") [t](https://en.wikipedia.org/wiki/Template_talk:Sports_equipment_brands "Template talk:Sports equipment brands") [e](https://en.wikipedia.org/wiki/Special:EditPage/Template:Sports_equipment_brands "Special:EditPage/Template:Sports equipment brands")[Sports equipment](https://en.wikipedia.org/wiki/Sports_equipment "Sports equipment") brands | |
|---|---|
| This list includes companies that produce sports equipment. List by sport include only current products manufactured | |
| Multi-sports | [Acerbis](https://en.wikipedia.org/wiki/Acerbis "Acerbis") [Adidas](https://en.wikipedia.org/wiki/Adidas "Adidas") [Admiral](https://en.wikipedia.org/wiki/Admiral_Sportswear "Admiral Sportswear") [AFA](https://en.wikipedia.org/wiki/AFA_Sports "AFA Sports") [Alpine Pro](https://en.wikipedia.org/wiki/Alpine_Pro "Alpine Pro") [Anta](https://en.wikipedia.org/wiki/Anta_Sports "Anta Sports") [Arc'teryx](https://en.wikipedia.org/wiki/Arc%27teryx "Arc'teryx") [Asics](https://en.wikipedia.org/wiki/Asics "Asics") [Atletica](https://en.wikipedia.org/wiki/Atletica "Atletica") [BLK](https://en.wikipedia.org/wiki/BLK_\(sportswear\) "BLK (sportswear)") [Burley-Sekem](https://en.wikipedia.org/wiki/Burley-Sekem "Burley-Sekem") [Castore](https://en.wikipedia.org/wiki/Castore "Castore") [Champion](https://en.wikipedia.org/wiki/Champion_\(sportswear\) "Champion (sportswear)") [Charly](https://en.wikipedia.org/wiki/Charly_\(brand\) "Charly (brand)") [Classic](https://en.wikipedia.org/wiki/Classic_Sportswear "Classic Sportswear") [Descente](https://en.wikipedia.org/wiki/Descente "Descente") [Diadora](https://en.wikipedia.org/wiki/Diadora "Diadora") [Erke (brand)](https://en.wikipedia.org/wiki/Erke_\(brand\) "Erke (brand)") [Erreà](https://en.wikipedia.org/wiki/Erre%C3%A0 "Erreà") [EvoShield](https://en.wikipedia.org/wiki/EvoShield "EvoShield") [FBT](https://en.wikipedia.org/wiki/FBT_\(company\) "FBT (company)") [Fila](https://en.wikipedia.org/wiki/Fila "Fila") [Fischer](https://en.wikipedia.org/wiki/Fischer_\(company\) "Fischer (company)") [4F](https://en.wikipedia.org/wiki/4F_\(company\) "4F (company)") [Garcis](https://en.wikipedia.org/wiki/Garcis "Garcis") [Givova](https://en.wikipedia.org/wiki/Givova "Givova") [Grand Sport](https://en.wikipedia.org/wiki/Grand_Sport_Group "Grand Sport Group") [Grays](https://en.wikipedia.org/wiki/Grays_International "Grays International") [Head](https://en.wikipedia.org/wiki/Head_\(company\) "Head (company)") [Hummel](https://en.wikipedia.org/wiki/Hummel_International "Hummel International") [ISC](https://en.wikipedia.org/wiki/ISC_\(sportswear\) "ISC (sportswear)") [Jako](https://en.wikipedia.org/wiki/Jako_\(company\) "Jako (company)") [Joma](https://en.wikipedia.org/wiki/Joma "Joma") [Kappa](https://en.wikipedia.org/wiki/Kappa_\(brand\) "Kappa (brand)") [Kelme](https://en.wikipedia.org/wiki/Kelme_\(company\) "Kelme (company)") [Kookaburra](https://en.wikipedia.org/wiki/Kookaburra_Sport "Kookaburra Sport") [Le Coq Sportif](https://en.wikipedia.org/wiki/Le_Coq_Sportif "Le Coq Sportif") [Legea](https://en.wikipedia.org/wiki/Legea "Legea") [Li-Ning](https://en.wikipedia.org/wiki/Li-Ning "Li-Ning") [Lotto](https://en.wikipedia.org/wiki/Lotto_Sport_Italia "Lotto Sport Italia") [Luanvi](https://en.wikipedia.org/wiki/Luanvi "Luanvi") [Lululemon](https://en.wikipedia.org/wiki/Lululemon_Athletica "Lululemon Athletica") [Macron](https://en.wikipedia.org/wiki/Macron_\(sportswear\) "Macron (sportswear)") [Majestic](https://en.wikipedia.org/wiki/Majestic_Athletic "Majestic Athletic") [Mikasa](https://en.wikipedia.org/wiki/Mikasa_Sports "Mikasa Sports") [Mills](https://en.wikipedia.org/wiki/Mills_\(sports_brand\) "Mills (sports brand)") [Mitchell & Ness](https://en.wikipedia.org/wiki/Mitchell_%26_Ness "Mitchell & Ness") [Mitre](https://en.wikipedia.org/wiki/Mitre_Sports_International "Mitre Sports International") [Mizuno](https://en.wikipedia.org/wiki/Mizuno "Mizuno") [Molten](https://en.wikipedia.org/wiki/Molten_Corporation "Molten Corporation") [NAAI](https://en.wikipedia.org/wiki/NAAI "NAAI") [New Balance](https://en.wikipedia.org/wiki/New_Balance "New Balance") [New Era](https://en.wikipedia.org/wiki/New_Era_Cap_Company "New Era Cap Company") [Nike]() [Nivia](https://en.wikipedia.org/wiki/Nivia_Sports "Nivia Sports") [O'Neills](https://en.wikipedia.org/wiki/O%27Neills "O'Neills") [Oakley](https://en.wikipedia.org/wiki/Oakley,_Inc. "Oakley, Inc.") [On](https://en.wikipedia.org/wiki/On_\(company\) "On (company)") [Patagonia](https://en.wikipedia.org/wiki/Patagonia,_Inc. "Patagonia, Inc.") [Peak](https://en.wikipedia.org/wiki/Peak_Sport_Products "Peak Sport Products") [Penalty](https://en.wikipedia.org/wiki/Penalty_\(sports_manufacturer\) "Penalty (sports manufacturer)") [Poker](https://en.wikipedia.org/wiki/Poker_\(sports_manufacturer\) "Poker (sports manufacturer)") [Pirma](https://en.wikipedia.org/wiki/Pirma "Pirma") [Pro-Specs](https://en.wikipedia.org/wiki/Pro-Specs "Pro-Specs") [Puma](https://en.wikipedia.org/wiki/Puma_\(brand\) "Puma (brand)") [Reebok](https://en.wikipedia.org/wiki/Reebok "Reebok") [Reusch](https://en.wikipedia.org/wiki/Reusch_\(company\) "Reusch (company)") [Russell](https://en.wikipedia.org/wiki/Russell_Athletic "Russell Athletic") [Salomon](https://en.wikipedia.org/wiki/Salomon_Group "Salomon Group") [Schutt](https://en.wikipedia.org/wiki/Schutt_Sports "Schutt Sports") [Scott](https://en.wikipedia.org/wiki/Scott_Sports "Scott Sports") [Signia](https://en.wikipedia.org/wiki/Signia_\(sportswear\) "Signia (sportswear)") [Skins](https://en.wikipedia.org/wiki/Skins_\(sportswear\) "Skins (sportswear)") [Slazenger](https://en.wikipedia.org/wiki/Slazenger "Slazenger") [Smith Optics](https://en.wikipedia.org/wiki/Smith_Optics "Smith Optics") [Sportika](https://en.wikipedia.org/wiki/Sportika "Sportika") [Starter](https://en.wikipedia.org/wiki/Starter_\(clothing_line\) "Starter (clothing line)") [Topper](https://en.wikipedia.org/wiki/Topper_\(brand\) "Topper (brand)") [Uhlsport](https://en.wikipedia.org/wiki/Uhlsport "Uhlsport") [Umbro](https://en.wikipedia.org/wiki/Umbro "Umbro") [Under Armour](https://en.wikipedia.org/wiki/Under_Armour "Under Armour") [Vans](https://en.wikipedia.org/wiki/Vans "Vans") [Voit](https://en.wikipedia.org/wiki/Voit "Voit") [XBlades](https://en.wikipedia.org/wiki/XBlades "XBlades") [Xtep](https://en.wikipedia.org/wiki/Xtep "Xtep") [Warrior](https://en.wikipedia.org/wiki/Warrior_Sports "Warrior Sports") [Warrix Sports](https://en.wikipedia.org/wiki/Warrix_Sports "Warrix Sports") [Wilson](https://en.wikipedia.org/wiki/Wilson_Sporting_Goods "Wilson Sporting Goods") [World Balance](https://en.wikipedia.org/wiki/World_Balance "World Balance") [Yonex](https://en.wikipedia.org/wiki/Yonex "Yonex") [2XU](https://en.wikipedia.org/wiki/2XU "2XU") |
| [Association football](https://en.wikipedia.org/wiki/Association_football "Association football") | [Athleta](https://en.wikipedia.org/wiki/Athleta_\(company\) "Athleta (company)") [Bukta](https://en.wikipedia.org/wiki/Bukta "Bukta") [Capelli](https://en.wikipedia.org/wiki/Capelli_Sport "Capelli Sport") [Finta](https://en.wikipedia.org/wiki/Finta "Finta") [Marathon](https://en.wikipedia.org/wiki/Marathon_Sports "Marathon Sports") [Nanque](https://en.wikipedia.org/wiki/Nanque "Nanque") [Patrick](https://en.wikipedia.org/wiki/Patrick_\(sportswear_company\) "Patrick (sportswear company)") [Select](https://en.wikipedia.org/wiki/Select_Sport "Select Sport") [Sport-Saller](https://en.wikipedia.org/wiki/Sport-Saller "Sport-Saller") [St Margaret's](https://en.wikipedia.org/wiki/N._Corah_%26_Sons "N. Corah & Sons") |
| [Australian football](https://en.wikipedia.org/wiki/Australian_rules_football "Australian rules football") | [Cotton On](https://en.wikipedia.org/wiki/Cotton_On "Cotton On") [Sherrin](https://en.wikipedia.org/wiki/Sherrin "Sherrin") |
| [Baseball](https://en.wikipedia.org/wiki/Baseball "Baseball") and [softball](https://en.wikipedia.org/wiki/Softball "Softball") | [DeMarini](https://en.wikipedia.org/wiki/DeMarini "DeMarini") [Louisville Slugger](https://en.wikipedia.org/wiki/Hillerich_%26_Bradsby "Hillerich & Bradsby") [Marucci](https://en.wikipedia.org/wiki/Marucci_Sports "Marucci Sports") [Nokona](https://en.wikipedia.org/wiki/Nocona_Athletic_Goods_Company "Nocona Athletic Goods Company") [Rawlings](https://en.wikipedia.org/wiki/Rawlings_\(company\) "Rawlings (company)") |
| [Basketball](https://en.wikipedia.org/wiki/Basketball "Basketball") | [AND1](https://en.wikipedia.org/wiki/AND1 "AND1") [First Ever](https://en.wikipedia.org/wiki/First_Ever "First Ever") [Spalding](https://en.wikipedia.org/wiki/Spalding_\(company\) "Spalding (company)") |
| [Boxing](https://en.wikipedia.org/wiki/Boxing "Boxing") | [Boxa](https://en.wikipedia.org/wiki/Boxa "Boxa") [Everlast](https://en.wikipedia.org/wiki/Everlast_\(brand\) "Everlast (brand)") [Fairtex](https://en.wikipedia.org/wiki/Fairtex "Fairtex") [Lonsdale](https://en.wikipedia.org/wiki/Lonsdale_\(clothing\) "Lonsdale (clothing)") [Sting](https://en.wikipedia.org/wiki/Sting_Sports "Sting Sports") [Twins Special](https://en.wikipedia.org/wiki/Twins_Special "Twins Special") |
| [Cricket](https://en.wikipedia.org/wiki/Cricket "Cricket") | [CA](https://en.wikipedia.org/wiki/CA_Sports "CA Sports") [County](https://en.wikipedia.org/wiki/Hunts_County "Hunts County") [Dukes](https://en.wikipedia.org/wiki/British_Cricket_Balls_Ltd "British Cricket Balls Ltd") [Duncan Fearnley](https://en.wikipedia.org/wiki/Duncan_Fearnley "Duncan Fearnley") [Gray-Nicolls](https://en.wikipedia.org/wiki/Gray-Nicolls "Gray-Nicolls") [Gunn & Moore](https://en.wikipedia.org/wiki/Gunn_%26_Moore "Gunn & Moore") [Sanspareils Greenlands](https://en.wikipedia.org/wiki/Sanspareils_Greenlands "Sanspareils Greenlands") [Sareen](https://en.wikipedia.org/wiki/Sareen_Sports_Industries "Sareen Sports Industries") [Stuart Surridge](https://en.wikipedia.org/wiki/Stuart_Surridge "Stuart Surridge") |
| [Cue sports](https://en.wikipedia.org/wiki/Cue_sports "Cue sports") | [Alcocks](https://en.wikipedia.org/wiki/Alcocks "Alcocks") [Brunswick](https://en.wikipedia.org/wiki/Brunswick_Corporation "Brunswick Corporation") [Parris Cues](https://en.wikipedia.org/wiki/Parris_Cues "Parris Cues") [Riley](https://en.wikipedia.org/wiki/Riley_\(brand\) "Riley (brand)") |
| [Cycling](https://en.wikipedia.org/wiki/Cycle_sport "Cycle sport") | [Bell Sports](https://en.wikipedia.org/wiki/Bell_Sports "Bell Sports") [Castelli](https://en.wikipedia.org/wiki/Castelli_\(brand\) "Castelli (brand)") [Fox Racing](https://en.wikipedia.org/wiki/Fox_Racing "Fox Racing") [Giro](https://en.wikipedia.org/wiki/Giro_\(company\) "Giro (company)") [Merida](https://en.wikipedia.org/wiki/Merida_Bikes "Merida Bikes") [Northwave](https://en.wikipedia.org/wiki/Northwave "Northwave") [Rapha](https://en.wikipedia.org/wiki/Rapha_\(sportswear\) "Rapha (sportswear)") [Santini SMS](https://en.wikipedia.org/wiki/Santini_SMS "Santini SMS") [SIDI](https://en.wikipedia.org/wiki/SIDI "SIDI") [Specialized](https://en.wikipedia.org/wiki/Specialized_Bicycle_Components "Specialized Bicycle Components") [Troy Lee Designs](https://en.wikipedia.org/wiki/Troy_Lee_Designs "Troy Lee Designs") |
| [Darts](https://en.wikipedia.org/wiki/Darts "Darts") | [Winmau](https://en.wikipedia.org/wiki/Winmau "Winmau") |
| [Golf](https://en.wikipedia.org/wiki/Golf "Golf") | [Adams](https://en.wikipedia.org/wiki/Adams_Golf "Adams Golf") [Ashworth](https://en.wikipedia.org/wiki/Ashworth_\(clothing\) "Ashworth (clothing)") [Bettinardi](https://en.wikipedia.org/wiki/Bettinardi_Golf "Bettinardi Golf") [Bridgestone](https://en.wikipedia.org/wiki/Bridgestone_Golf "Bridgestone Golf") [Callaway](https://en.wikipedia.org/wiki/Callaway_Golf_Company "Callaway Golf Company") [Cleveland](https://en.wikipedia.org/wiki/Cleveland_Golf "Cleveland Golf") [Cobra](https://en.wikipedia.org/wiki/Cobra_Golf "Cobra Golf") [FootJoy](https://en.wikipedia.org/wiki/FootJoy "FootJoy") [Forgan](https://en.wikipedia.org/wiki/Forgan_of_St_Andrews "Forgan of St Andrews") [John Letters](https://en.wikipedia.org/wiki/John_Letters "John Letters") [MacGregor](https://en.wikipedia.org/wiki/MacGregor_Golf "MacGregor Golf") [Maxfli](https://en.wikipedia.org/wiki/Maxfli "Maxfli") [OnCore](https://en.wikipedia.org/wiki/OnCore_Golf "OnCore Golf") [PXG](https://en.wikipedia.org/wiki/Parsons_Xtreme_Golf "Parsons Xtreme Golf") [Penfold](https://en.wikipedia.org/wiki/Penfold_Golf "Penfold Golf") [Ping](https://en.wikipedia.org/wiki/Ping_\(golf\) "Ping (golf)") [Polara](https://en.wikipedia.org/wiki/Polara_Golf "Polara Golf") [Srixon](https://en.wikipedia.org/wiki/Srixon "Srixon") [TaylorMade](https://en.wikipedia.org/wiki/TaylorMade "TaylorMade") [Titleist](https://en.wikipedia.org/wiki/Titleist "Titleist") [Top-Flite](https://en.wikipedia.org/wiki/Top-Flite "Top-Flite") [Wilson Staff](https://en.wikipedia.org/wiki/Wilson_Staff "Wilson Staff") [Scotty Cameron](https://en.wikipedia.org/wiki/Scotty_Cameron "Scotty Cameron") [Yamaha Golf](https://en.wikipedia.org/wiki/Yamaha_Corporation "Yamaha Corporation") |
| [Gridiron football](https://en.wikipedia.org/wiki/Gridiron_football "Gridiron football") | [Riddell](https://en.wikipedia.org/wiki/Riddell_Sports_Group "Riddell Sports Group") |
| [Handball](https://en.wikipedia.org/wiki/Handball "Handball") | [Select](https://en.wikipedia.org/wiki/Select_Sport "Select Sport") |
| [Ice hockey](https://en.wikipedia.org/wiki/Ice_hockey "Ice hockey") | [Bauer](https://en.wikipedia.org/wiki/Bauer_Hockey "Bauer Hockey") [Canadien](https://en.wikipedia.org/wiki/Canadien_\(ice_hockey\) "Canadien (ice hockey)") [CCM](https://en.wikipedia.org/wiki/CCM_\(ice_hockey\) "CCM (ice hockey)") [Hespeler](https://en.wikipedia.org/wiki/Hespeler_Hockey "Hespeler Hockey") [Itech](https://en.wikipedia.org/wiki/Itech "Itech") [Jofa](https://en.wikipedia.org/wiki/Jofa "Jofa") [Koho](https://en.wikipedia.org/wiki/Koho_\(company\) "Koho (company)") [Mission](https://en.wikipedia.org/wiki/Mission_Hockey "Mission Hockey") [Sher-Wood](https://en.wikipedia.org/wiki/Sher-Wood "Sher-Wood") [Titan](https://en.wikipedia.org/wiki/Titan_\(ice_hockey\) "Titan (ice hockey)") [Vaughn](https://en.wikipedia.org/wiki/Vaughn_Hockey "Vaughn Hockey") |
| [Martial arts](https://en.wikipedia.org/wiki/Martial_arts "Martial arts") | [Fairtex](https://en.wikipedia.org/wiki/Fairtex "Fairtex") [Tapout](https://en.wikipedia.org/wiki/Tapout_\(clothing_brand\) "Tapout (clothing brand)") [Twins Special](https://en.wikipedia.org/wiki/Twins_Special "Twins Special") [Venum](https://en.wikipedia.org/wiki/Venum "Venum") |
| [Motorsport](https://en.wikipedia.org/wiki/Motorsport "Motorsport") | [AGV](https://en.wikipedia.org/wiki/AGV_\(helmet_manufacturer\) "AGV (helmet manufacturer)") [Alpinestars](https://en.wikipedia.org/wiki/Alpinestars "Alpinestars") [Arai](https://en.wikipedia.org/wiki/Arai_Helmet "Arai Helmet") [Bell Sports](https://en.wikipedia.org/wiki/Bell_Sports "Bell Sports") [Dainese](https://en.wikipedia.org/wiki/Dainese "Dainese") [Fox Racing](https://en.wikipedia.org/wiki/Fox_Racing "Fox Racing") [Momo](https://en.wikipedia.org/wiki/Momo_\(company\) "Momo (company)") [OMP](https://en.wikipedia.org/wiki/OMP_Racing "OMP Racing") [Schuberth](https://en.wikipedia.org/wiki/Schuberth "Schuberth") [Shark](https://en.wikipedia.org/wiki/Shark_\(helmet_manufacturer\) "Shark (helmet manufacturer)") [Shoei](https://en.wikipedia.org/wiki/Shoei "Shoei") [SIDI](https://en.wikipedia.org/wiki/SIDI "SIDI") [Simpson](https://en.wikipedia.org/wiki/Simpson_Performance_Products "Simpson Performance Products") [Sparco](https://en.wikipedia.org/wiki/Sparco "Sparco") [Troy Lee Designs](https://en.wikipedia.org/wiki/Troy_Lee_Designs "Troy Lee Designs") |
| [Rugby](https://en.wikipedia.org/wiki/Rugby_football "Rugby football") | [Canterbury](https://en.wikipedia.org/wiki/Canterbury_of_New_Zealand "Canterbury of New Zealand") [FI-TA](https://en.wikipedia.org/wiki/FI-TA "FI-TA") [Gilbert](https://en.wikipedia.org/wiki/Gilbert_Rugby "Gilbert Rugby") [LE](https://en.wikipedia.org/wiki/Limited_Edition_Sportswear "Limited Edition Sportswear") [St Margaret's](https://en.wikipedia.org/wiki/N._Corah_%26_Sons "N. Corah & Sons") [Steeden](https://en.wikipedia.org/wiki/Steeden "Steeden") [Webb Ellis](https://en.wikipedia.org/wiki/Webb_Ellis_\(sportswear\) "Webb Ellis (sportswear)") |
| [Running](https://en.wikipedia.org/wiki/Running "Running") and [hiking](https://en.wikipedia.org/wiki/Hiking "Hiking") | [Altra](https://en.wikipedia.org/wiki/Altra_Running "Altra Running") [Brooks](https://en.wikipedia.org/wiki/Brooks_Sports "Brooks Sports") [Hoka](https://en.wikipedia.org/wiki/Hoka_\(brand\) "Hoka (brand)") [Karhu](https://en.wikipedia.org/wiki/Karhu_\(sports_brand\) "Karhu (sports brand)") [Karrimor](https://en.wikipedia.org/wiki/Karrimor "Karrimor") [LA Gear](https://en.wikipedia.org/wiki/LA_Gear "LA Gear") [Merrell](https://en.wikipedia.org/wiki/Merrell_\(company\) "Merrell (company)") [Olympikus](https://en.wikipedia.org/wiki/Olympikus "Olympikus") [Saucony](https://en.wikipedia.org/wiki/Saucony "Saucony") |
| [Skiing](https://en.wikipedia.org/wiki/Skiing "Skiing") and [snowboarding](https://en.wikipedia.org/wiki/Snowboarding "Snowboarding") | [4FRNT](https://en.wikipedia.org/wiki/4FRNT "4FRNT") [Alpina](https://en.wikipedia.org/wiki/Alpina_%C5%BDiri "Alpina Žiri") [Armada](https://en.wikipedia.org/wiki/Armada_\(company\) "Armada (company)") [Atomic](https://en.wikipedia.org/wiki/Atomic_Skis "Atomic Skis") [Black Crows](https://en.wikipedia.org/wiki/Black_Crows_Skis "Black Crows Skis") [Black Diamond](https://en.wikipedia.org/wiki/Black_Diamond_Equipment "Black Diamond Equipment") [Blizzard](https://en.wikipedia.org/wiki/Blizzard_Sport "Blizzard Sport") [Burton Snowboards](https://en.wikipedia.org/wiki/Burton_Snowboards "Burton Snowboards") [Elan](https://en.wikipedia.org/wiki/Elan_\(company\) "Elan (company)") [Faction](https://en.wikipedia.org/wiki/The_Faction_Collective "The Faction Collective") [K2](https://en.wikipedia.org/wiki/K2_Sports "K2 Sports") [Kneissl](https://en.wikipedia.org/wiki/Kneissl "Kneissl") [Liberty Skis](https://en.wikipedia.org/wiki/Liberty_Skis "Liberty Skis") [Line Skis](https://en.wikipedia.org/wiki/Line_Skis "Line Skis") [Look Bindings](https://en.wikipedia.org/wiki/Look_\(company\) "Look (company)") [Madshus](https://en.wikipedia.org/wiki/Madshus "Madshus") [Marker](https://en.wikipedia.org/wiki/Marker_\(ski_bindings\) "Marker (ski bindings)") [Moment Skis](https://en.wikipedia.org/wiki/Moment_Skis "Moment Skis") [Nordica](https://en.wikipedia.org/wiki/Nordica_\(company\) "Nordica (company)") [Peltonen](https://en.wikipedia.org/wiki/Peltonen_\(company\) "Peltonen (company)") [Rossignol](https://en.wikipedia.org/wiki/Skis_Rossignol "Skis Rossignol") [Rottefella](https://en.wikipedia.org/wiki/Rottefella "Rottefella") [Salomon](https://en.wikipedia.org/wiki/Salomon_Group "Salomon Group") [Skigo](https://en.wikipedia.org/wiki/Skigo "Skigo") [Spyder](https://en.wikipedia.org/wiki/Spyder_\(ski_apparel_brand\) "Spyder (ski apparel brand)") [Swix](https://en.wikipedia.org/wiki/Swix "Swix") [Völkl](https://en.wikipedia.org/wiki/V%C3%B6lkl "Völkl") |
| [Surfing](https://en.wikipedia.org/wiki/Surfing "Surfing") | [Billabong](https://en.wikipedia.org/wiki/Billabong_\(clothing\) "Billabong (clothing)") [Haydenshapes](https://en.wikipedia.org/wiki/Haydenshapes_Surfboards "Haydenshapes Surfboards") [Hurley](https://en.wikipedia.org/wiki/Hurley_International "Hurley International") [Mambo](https://en.wikipedia.org/wiki/Mambo_Graphics "Mambo Graphics") [Matuse](https://en.wikipedia.org/wiki/Matuse "Matuse") [Ocean Pacific](https://en.wikipedia.org/wiki/Ocean_Pacific "Ocean Pacific") [O'Neill](https://en.wikipedia.org/wiki/O%27Neill_\(brand\) "O'Neill (brand)") [Oxbow](https://en.wikipedia.org/wiki/Oxbow_\(surfwear\) "Oxbow (surfwear)") [Rip Curl](https://en.wikipedia.org/wiki/Rip_Curl "Rip Curl") [Rusty](https://en.wikipedia.org/wiki/Rusty_Australia "Rusty Australia") [Quiksilver](https://en.wikipedia.org/wiki/Quiksilver "Quiksilver") [Volcom](https://en.wikipedia.org/wiki/Volcom "Volcom") |
| [Swimming](https://en.wikipedia.org/wiki/Swimming_\(sport\) "Swimming (sport)") | [Arena](https://en.wikipedia.org/wiki/Arena_\(swimwear\) "Arena (swimwear)") [Speedo](https://en.wikipedia.org/wiki/Speedo "Speedo") [TYR](https://en.wikipedia.org/wiki/TYR_Sport "TYR Sport") [Zoggs](https://en.wikipedia.org/wiki/Zoggs "Zoggs") |
| [Table tennis](https://en.wikipedia.org/wiki/Table_tennis "Table tennis") | [Butterfly](https://en.wikipedia.org/wiki/Butterfly_\(brand\) "Butterfly (brand)") [Kettler](https://en.wikipedia.org/wiki/Kettler "Kettler") [Killerspin](https://en.wikipedia.org/wiki/Killerspin "Killerspin") [Stiga Sports](https://en.wikipedia.org/wiki/Stiga#Stiga_Sports "Stiga") |
| [Tennis](https://en.wikipedia.org/wiki/Tennis "Tennis") and [racket sports](https://en.wikipedia.org/wiki/Racket_\(sports_equipment\) "Racket (sports equipment)") | [Babolat](https://en.wikipedia.org/wiki/Babolat "Babolat") [Carlton](https://en.wikipedia.org/wiki/Carlton_Sports "Carlton Sports") [Donnay](https://en.wikipedia.org/wiki/Donnay_\(sports\) "Donnay (sports)") [Dunlop](https://en.wikipedia.org/wiki/Dunlop_Sport "Dunlop Sport") [Ellesse](https://en.wikipedia.org/wiki/Ellesse "Ellesse") [Lacoste](https://en.wikipedia.org/wiki/Lacoste "Lacoste") [Prince](https://en.wikipedia.org/wiki/Prince_Sports "Prince Sports") [ProKennex](https://en.wikipedia.org/wiki/ProKennex "ProKennex") [Sergio Tacchini](https://en.wikipedia.org/wiki/Sergio_Tacchini "Sergio Tacchini") [Snauwaert](https://en.wikipedia.org/wiki/Snauwaert "Snauwaert") [Tecnifibre](https://en.wikipedia.org/wiki/Tecnifibre "Tecnifibre") [Victor](https://en.wikipedia.org/wiki/Victor_\(sports_company\) "Victor (sports company)") [Volley](https://en.wikipedia.org/wiki/Volley_\(shoe\) "Volley (shoe)") |
| [Water polo](https://en.wikipedia.org/wiki/Water_polo "Water polo") | [Delfina Sport](https://en.wikipedia.org/wiki/Delfina_Sport "Delfina Sport") [KAP7](https://en.wikipedia.org/wiki/KAP7 "KAP7") |
|  [Category](https://en.wikipedia.org/wiki/Category:Sporting_goods_manufacturers "Category:Sporting goods manufacturers") [](https://en.wikipedia.org/wiki/File:Commons-logo.svg "Commons page") [Commons](https://commons.wikimedia.org/wiki/Category:Sporting_goods_manufacturers "commons:Category:Sporting goods manufacturers") | |
| [v](https://en.wikipedia.org/wiki/Template:Running_shoe_brands "Template:Running shoe brands") [t](https://en.wikipedia.org/wiki/Template_talk:Running_shoe_brands "Template talk:Running shoe brands") [e](https://en.wikipedia.org/wiki/Special:EditPage/Template:Running_shoe_brands "Special:EditPage/Template:Running shoe brands")[Athletic shoe](https://en.wikipedia.org/wiki/Sneakers "Sneakers") brands | |
|---|---|
| Companies and brands | |
| | |
| Footwear-only | [Alpina](https://en.wikipedia.org/wiki/Alpina_%C5%BDiri "Alpina Žiri") [Feiyue](https://en.wikipedia.org/wiki/Feiyue "Feiyue") [Gola](https://en.wikipedia.org/wiki/Gola_\(manufacturer\) "Gola (manufacturer)") [Karhu](https://en.wikipedia.org/wiki/Karhu_\(sports_brand\) "Karhu (sports brand)") [Keds](https://en.wikipedia.org/wiki/Keds "Keds") [Pro-Keds](https://en.wikipedia.org/wiki/Pro-Keds "Pro-Keds") [Softstar Shoes](https://en.wikipedia.org/wiki/Softstar_Shoes "Softstar Shoes") [Spira](https://en.wikipedia.org/wiki/Spira_\(footwear_company\) "Spira (footwear company)") [Vibram](https://en.wikipedia.org/wiki/Vibram "Vibram") [Xero Shoes](https://en.wikipedia.org/wiki/Xero_Shoes "Xero Shoes") |
| Footwear and apparel | [Adidas](https://en.wikipedia.org/wiki/Adidas "Adidas") [AFA](https://en.wikipedia.org/wiki/AFA_Sports "AFA Sports") [Airwalk](https://en.wikipedia.org/wiki/Airwalk "Airwalk") [Allbirds](https://en.wikipedia.org/wiki/Allbirds "Allbirds") [Altra](https://en.wikipedia.org/wiki/Altra_Running "Altra Running") [AND1](https://en.wikipedia.org/wiki/AND1 "AND1") [Anta](https://en.wikipedia.org/wiki/Anta_Sports "Anta Sports") [Asics](https://en.wikipedia.org/wiki/Asics "Asics") [Athleta](https://en.wikipedia.org/wiki/Athleta_\(sports_manufacturer\) "Athleta (sports manufacturer)") [Atletica](https://en.wikipedia.org/wiki/Atletica "Atletica") [Avia](https://en.wikipedia.org/wiki/Avia_\(shoes\) "Avia (shoes)") [Bata](https://en.wikipedia.org/wiki/Bata_Corporation "Bata Corporation") [British Knights](https://en.wikipedia.org/wiki/British_Knights "British Knights") [Brooks](https://en.wikipedia.org/wiki/Brooks_Sports "Brooks Sports") [Capelli](https://en.wikipedia.org/wiki/Capelli_Sport "Capelli Sport") [Cariuma](https://en.wikipedia.org/wiki/Cariuma "Cariuma") [Carlton](https://en.wikipedia.org/wiki/Carlton_Sports "Carlton Sports") [Champion](https://en.wikipedia.org/wiki/Champion_\(sportswear\) "Champion (sportswear)") [Charly](https://en.wikipedia.org/wiki/Charly_\(brand\) "Charly (brand)") [Columbia](https://en.wikipedia.org/wiki/Columbia_Sportswear "Columbia Sportswear") [Converse](https://en.wikipedia.org/wiki/Converse_\(brand\) "Converse (brand)") [DC Shoes](https://en.wikipedia.org/wiki/DC_Shoes "DC Shoes") [Diadora](https://en.wikipedia.org/wiki/Diadora "Diadora") [Dunlop](https://en.wikipedia.org/wiki/Dunlop_Sport "Dunlop Sport") [DVS](https://en.wikipedia.org/wiki/DVS_Shoes "DVS Shoes") [Ellesse](https://en.wikipedia.org/wiki/Ellesse "Ellesse") [Erke](https://en.wikipedia.org/wiki/Erke_\(brand\) "Erke (brand)") [Etnies](https://en.wikipedia.org/wiki/Etnies "Etnies") [Everlast](https://en.wikipedia.org/wiki/Everlast_\(brand\) "Everlast (brand)") [Fila](https://en.wikipedia.org/wiki/Fila "Fila") [Finta](https://en.wikipedia.org/wiki/Finta "Finta") [Frasers](https://en.wikipedia.org/wiki/Frasers_Group "Frasers Group") [Gilbert](https://en.wikipedia.org/wiki/Gilbert_Rugby "Gilbert Rugby") [Givova](https://en.wikipedia.org/wiki/Givova "Givova") [Globe](https://en.wikipedia.org/wiki/Globe_International "Globe International") [Grays International](https://en.wikipedia.org/wiki/Grays_International "Grays International") [Gray-Nicolls](https://en.wikipedia.org/wiki/Gray-Nicolls "Gray-Nicolls") [Head](https://en.wikipedia.org/wiki/Head_\(company\) "Head (company)") [Hoka](https://en.wikipedia.org/wiki/Hoka_\(brand\) "Hoka (brand)") [Hummel](https://en.wikipedia.org/wiki/Hummel_International "Hummel International") [Invicta](https://en.wikipedia.org/wiki/Invicta_\(company\) "Invicta (company)") [Jordan](https://en.wikipedia.org/wiki/Air_Jordan "Air Jordan") [KangaRoos](https://en.wikipedia.org/wiki/KangaRoos "KangaRoos") [Kappa](https://en.wikipedia.org/wiki/Kappa_\(brand\) "Kappa (brand)") [Karrimor](https://en.wikipedia.org/wiki/Karrimor "Karrimor") [K-Swiss](https://en.wikipedia.org/wiki/K-Swiss "K-Swiss") [LA Gear](https://en.wikipedia.org/wiki/LA_Gear "LA Gear") [Li-Ning](https://en.wikipedia.org/wiki/Li-Ning "Li-Ning") [Lonsdale](https://en.wikipedia.org/wiki/Lonsdale_\(clothing\) "Lonsdale (clothing)") [Lotto](https://en.wikipedia.org/wiki/Lotto_Sport_Italia "Lotto Sport Italia") [Macron](https://en.wikipedia.org/wiki/Macron_\(sportswear\) "Macron (sportswear)") [Merrell](https://en.wikipedia.org/wiki/Merrell_\(company\) "Merrell (company)") [Mizuno](https://en.wikipedia.org/wiki/Mizuno_Corporation "Mizuno Corporation") [Muddyfox](https://en.wikipedia.org/wiki/Muddyfox "Muddyfox") [New Balance](https://en.wikipedia.org/wiki/New_Balance "New Balance") [Nike, Inc.]() [North Face](https://en.wikipedia.org/wiki/The_North_Face "The North Face") [On](https://en.wikipedia.org/wiki/On_\(company\) "On (company)") [Olympikus](https://en.wikipedia.org/wiki/Olympikus "Olympikus") [Panam](https://en.wikipedia.org/wiki/Panam_\(brand\) "Panam (brand)") [Peak](https://en.wikipedia.org/wiki/Peak_Sport_Products "Peak Sport Products") [Penalty](https://en.wikipedia.org/wiki/Penalty_\(sports_manufacturer\) "Penalty (sports manufacturer)") [Pirma](https://en.wikipedia.org/wiki/Pirma "Pirma") [Pentland](https://en.wikipedia.org/wiki/Pentland_Group "Pentland Group") [PF Flyers](https://en.wikipedia.org/wiki/PF_Flyers "PF Flyers") [Pony](https://en.wikipedia.org/wiki/Pony_\(brand\) "Pony (brand)") [Puma](https://en.wikipedia.org/wiki/Puma_\(brand\) "Puma (brand)") [Pro-Specs](https://en.wikipedia.org/wiki/Pro-Specs "Pro-Specs") [Onitsuka Tiger](https://en.wikipedia.org/wiki/Onitsuka_Tiger "Onitsuka Tiger") [Quiksilver](https://en.wikipedia.org/wiki/Quiksilver "Quiksilver") [Rainha](https://en.wikipedia.org/wiki/Rainha "Rainha") [Reebok](https://en.wikipedia.org/wiki/Reebok "Reebok") [Russell](https://en.wikipedia.org/wiki/Russell_Athletic "Russell Athletic") [Salomon](https://en.wikipedia.org/wiki/Salomon_Group "Salomon Group") [Saucony](https://en.wikipedia.org/wiki/Saucony "Saucony") [Skechers](https://en.wikipedia.org/wiki/Skechers "Skechers") [Scott](https://en.wikipedia.org/wiki/Scott_Sports "Scott Sports") [Slazenger](https://en.wikipedia.org/wiki/Slazenger "Slazenger") [Sole](https://en.wikipedia.org/wiki/Sole_Technology "Sole Technology") [Spalding](https://en.wikipedia.org/wiki/Spalding_\(company\) "Spalding (company)") [Sperry](https://en.wikipedia.org/wiki/Sperry_\(brand\) "Sperry (brand)") [Starter](https://en.wikipedia.org/wiki/Starter_\(clothing_line\) "Starter (clothing line)") [Supra](https://en.wikipedia.org/wiki/Supra_\(footwear_brand\) "Supra (footwear brand)") [Topper](https://en.wikipedia.org/wiki/Topper_\(sports\) "Topper (sports)") [Umbro](https://en.wikipedia.org/wiki/Umbro "Umbro") [Under Armour](https://en.wikipedia.org/wiki/Under_Armour "Under Armour") [Vans](https://en.wikipedia.org/wiki/Vans "Vans") [Veja](https://en.wikipedia.org/wiki/Veja_\(brand\) "Veja (brand)") [VF](https://en.wikipedia.org/wiki/VF_Corporation "VF Corporation") [Wilson](https://en.wikipedia.org/wiki/Wilson_Sporting_Goods "Wilson Sporting Goods") [Wolverine](https://en.wikipedia.org/wiki/Wolverine_World_Wide "Wolverine World Wide") [World Balance](https://en.wikipedia.org/wiki/World_Balance "World Balance") [XBlades](https://en.wikipedia.org/wiki/XBlades "XBlades") [Xtep](https://en.wikipedia.org/wiki/Xtep "Xtep") [Yonex](https://en.wikipedia.org/wiki/Yonex "Yonex") [Zoo York](https://en.wikipedia.org/wiki/Zoo_York_\(company\) "Zoo York (company)") [361 Degrees](https://en.wikipedia.org/wiki/361_Degrees "361 Degrees") |
| Types | [Biodegradable](https://en.wikipedia.org/wiki/Biodegradable_athletic_footwear "Biodegradable athletic footwear") [Cross country](https://en.wikipedia.org/wiki/Cross_country_running_shoe "Cross country running shoe") [Minimalist](https://en.wikipedia.org/wiki/Minimalist_shoe "Minimalist shoe") [Skate](https://en.wikipedia.org/wiki/Skate_shoe "Skate shoe") [Sneaker](https://en.wikipedia.org/wiki/Sneaker "Sneaker") |
| [v](https://en.wikipedia.org/wiki/Template:Competitive_swimwear "Template:Competitive swimwear") [t](https://en.wikipedia.org/wiki/Template_talk:Competitive_swimwear "Template talk:Competitive swimwear") [e](https://en.wikipedia.org/wiki/Special:EditPage/Template:Competitive_swimwear "Special:EditPage/Template:Competitive swimwear")[Competitive swimwear](https://en.wikipedia.org/wiki/Competitive_swimwear "Competitive swimwear") | |
|---|---|
| Swimsuits | |
| | |
| Female suits | [Bodyskin](https://en.wikipedia.org/wiki/Bodyskin "Bodyskin") [Kneeskin](https://en.wikipedia.org/wiki/Kneeskin "Kneeskin") [Racerback](https://en.wikipedia.org/wiki/Racerback "Racerback") [One-piece swimsuit](https://en.wikipedia.org/wiki/One-piece_swimsuit "One-piece swimsuit") |
| Male suits | Bodyskin [Jammers](https://en.wikipedia.org/wiki/Jammer_\(swimwear\) "Jammer (swimwear)") Kneeskin [Legskin](https://en.wikipedia.org/wiki/Legskin "Legskin") [Square leg suits](https://en.wikipedia.org/wiki/Square_leg_suits "Square leg suits") [Swim briefs](https://en.wikipedia.org/wiki/Swim_briefs "Swim briefs") |
| Materials | [High-technology swimwear](https://en.wikipedia.org/wiki/High-technology_swimwear "High-technology swimwear") [Nylon](https://en.wikipedia.org/wiki/Nylon "Nylon") [Polyurethane](https://en.wikipedia.org/wiki/Polyurethane "Polyurethane") [Spandex](https://en.wikipedia.org/wiki/Spandex "Spandex") |
| Accessories | [Earplug](https://en.wikipedia.org/wiki/Earplug "Earplug") [Goggles](https://en.wikipedia.org/wiki/Goggles "Goggles") [Noseclip](https://en.wikipedia.org/wiki/Noseclip "Noseclip") [Swim cap](https://en.wikipedia.org/wiki/Swim_cap "Swim cap") |
| Training gear | [Fistgloves](https://en.wikipedia.org/wiki/Fistgloves "Fistgloves") [Hand paddle](https://en.wikipedia.org/wiki/Hand_paddle "Hand paddle") [Pool float](https://en.wikipedia.org/wiki/Pool_float "Pool float") [Pool noodle](https://en.wikipedia.org/wiki/Pool_noodle "Pool noodle") [Pull buoy](https://en.wikipedia.org/wiki/Pull_buoy "Pull buoy") [Swimfin](https://en.wikipedia.org/wiki/Swimfin "Swimfin") [Swimming machine](https://en.wikipedia.org/wiki/Swimming_machine "Swimming machine") |
| Manufacturers | [Adidas](https://en.wikipedia.org/wiki/Adidas "Adidas") [Agon](https://en.wikipedia.org/wiki/AgonSwim "AgonSwim") [Arena](https://en.wikipedia.org/wiki/Arena_\(swimwear\) "Arena (swimwear)") [Delfina Sport](https://en.wikipedia.org/wiki/Delfina_Sport "Delfina Sport") [Dolfin](https://en.wikipedia.org/wiki/Dolfin_Swimwear "Dolfin Swimwear") [Ellesse](https://en.wikipedia.org/wiki/Ellesse "Ellesse") [Head](https://en.wikipedia.org/wiki/Head_\(company\) "Head (company)") [Mizuno](https://en.wikipedia.org/wiki/Mizuno "Mizuno") [Nike, Inc.]() [Orca](https://en.wikipedia.org/wiki/Orca_\(company\) "Orca (company)") [Speedo](https://en.wikipedia.org/wiki/Speedo "Speedo") [TYR](https://en.wikipedia.org/wiki/TYR_Sport "TYR Sport") [Way Funky](https://en.wikipedia.org/wiki/Way_Funky "Way Funky") [Zoggs](https://en.wikipedia.org/wiki/Zoggs "Zoggs") [Zoke](https://en.wikipedia.org/wiki/Zoke "Zoke") |
| See also | [World Aquatics](https://en.wikipedia.org/wiki/World_Aquatics "World Aquatics") [History of competitive swimwear](https://en.wikipedia.org/wiki/History_of_competitive_swimwear "History of competitive swimwear") |
| [v](https://en.wikipedia.org/wiki/Template:Dow_Jones_Industrial_Average_companies "Template:Dow Jones Industrial Average companies") [t](https://en.wikipedia.org/wiki/Template_talk:Dow_Jones_Industrial_Average_companies "Template talk:Dow Jones Industrial Average companies") [e](https://en.wikipedia.org/wiki/Special:EditPage/Template:Dow_Jones_Industrial_Average_companies "Special:EditPage/Template:Dow Jones Industrial Average companies")Components of the [Dow Jones Industrial Average](https://en.wikipedia.org/wiki/Dow_Jones_Industrial_Average "Dow Jones Industrial Average") |
|---|
| [3M](https://en.wikipedia.org/wiki/3M "3M") [Amazon](https://en.wikipedia.org/wiki/Amazon_\(company\) "Amazon (company)") [American Express](https://en.wikipedia.org/wiki/American_Express "American Express") [Amgen](https://en.wikipedia.org/wiki/Amgen "Amgen") [Apple](https://en.wikipedia.org/wiki/Apple_Inc. "Apple Inc.") [Boeing](https://en.wikipedia.org/wiki/Boeing "Boeing") [Caterpillar](https://en.wikipedia.org/wiki/Caterpillar_Inc. "Caterpillar Inc.") [Chevron](https://en.wikipedia.org/wiki/Chevron_Corporation "Chevron Corporation") [Cisco](https://en.wikipedia.org/wiki/Cisco "Cisco") [Coca-Cola](https://en.wikipedia.org/wiki/The_Coca-Cola_Company "The Coca-Cola Company") [Disney](https://en.wikipedia.org/wiki/The_Walt_Disney_Company "The Walt Disney Company") [Goldman Sachs](https://en.wikipedia.org/wiki/Goldman_Sachs "Goldman Sachs") [Home Depot](https://en.wikipedia.org/wiki/Home_Depot "Home Depot") [Honeywell](https://en.wikipedia.org/wiki/Honeywell "Honeywell") [IBM](https://en.wikipedia.org/wiki/IBM "IBM") [Johnson & Johnson](https://en.wikipedia.org/wiki/Johnson_%26_Johnson "Johnson & Johnson") [JPMorgan Chase](https://en.wikipedia.org/wiki/JPMorgan_Chase "JPMorgan Chase") [McDonald's](https://en.wikipedia.org/wiki/McDonald%27s "McDonald's") [Merck](https://en.wikipedia.org/wiki/Merck_%26_Co. "Merck & Co.") [Microsoft](https://en.wikipedia.org/wiki/Microsoft "Microsoft") [Nike]() [Nvidia](https://en.wikipedia.org/wiki/Nvidia "Nvidia") [Procter & Gamble](https://en.wikipedia.org/wiki/Procter_%26_Gamble "Procter & Gamble") [Salesforce](https://en.wikipedia.org/wiki/Salesforce "Salesforce") [Sherwin-Williams](https://en.wikipedia.org/wiki/Sherwin-Williams "Sherwin-Williams") [Travelers](https://en.wikipedia.org/wiki/The_Travelers_Companies "The Travelers Companies") [UnitedHealth](https://en.wikipedia.org/wiki/UnitedHealth_Group "UnitedHealth Group") [Verizon](https://en.wikipedia.org/wiki/Verizon "Verizon") [Visa](https://en.wikipedia.org/wiki/Visa_Inc. "Visa Inc.") [Walmart](https://en.wikipedia.org/wiki/Walmart "Walmart") |
| [v](https://en.wikipedia.org/wiki/Template:S%26P_500_companies "Template:S&P 500 companies") [t](https://en.wikipedia.org/wiki/Template_talk:S%26P_500_companies "Template talk:S&P 500 companies") [e](https://en.wikipedia.org/wiki/Special:EditPage/Template:S%26P_500_companies "Special:EditPage/Template:S&P 500 companies")[S\&P 500 companies](https://en.wikipedia.org/wiki/List_of_S%26P_500_companies "List of S&P 500 companies") | |
|---|---|
| Energy | [APA Corporation](https://en.wikipedia.org/wiki/APA_Corporation "APA Corporation") [Baker Hughes](https://en.wikipedia.org/wiki/Baker_Hughes "Baker Hughes") [Chevron Corporation](https://en.wikipedia.org/wiki/Chevron_Corporation "Chevron Corporation") [ConocoPhillips](https://en.wikipedia.org/wiki/ConocoPhillips "ConocoPhillips") [Coterra](https://en.wikipedia.org/wiki/Coterra "Coterra") [Devon Energy](https://en.wikipedia.org/wiki/Devon_Energy "Devon Energy") [Diamondback Energy](https://en.wikipedia.org/wiki/Diamondback_Energy "Diamondback Energy") [EOG Resources](https://en.wikipedia.org/wiki/EOG_Resources "EOG Resources") [EQT Corporation](https://en.wikipedia.org/wiki/EQT_Corporation "EQT Corporation") [Expand Energy](https://en.wikipedia.org/wiki/Expand_Energy "Expand Energy") [ExxonMobil](https://en.wikipedia.org/wiki/ExxonMobil "ExxonMobil") [Halliburton](https://en.wikipedia.org/wiki/Halliburton "Halliburton") [Kinder Morgan](https://en.wikipedia.org/wiki/Kinder_Morgan "Kinder Morgan") [Marathon Petroleum](https://en.wikipedia.org/wiki/Marathon_Petroleum "Marathon Petroleum") [Occidental Petroleum](https://en.wikipedia.org/wiki/Occidental_Petroleum "Occidental Petroleum") [Oneok](https://en.wikipedia.org/wiki/Oneok "Oneok") [Phillips 66](https://en.wikipedia.org/wiki/Phillips_66 "Phillips 66") [SLB](https://en.wikipedia.org/wiki/SLB "SLB") [Targa Resources](https://en.wikipedia.org/wiki/Targa_Resources "Targa Resources") [Texas Pacific Land Corporation](https://en.wikipedia.org/wiki/Texas_Pacific_Land_Corporation "Texas Pacific Land Corporation") [Valero Energy](https://en.wikipedia.org/wiki/Valero_Energy "Valero Energy") [Williams Companies](https://en.wikipedia.org/wiki/Williams_Companies "Williams Companies") |
| Materials | [Air Products](https://en.wikipedia.org/wiki/Air_Products "Air Products") [Albemarle Corporation](https://en.wikipedia.org/wiki/Albemarle_Corporation "Albemarle Corporation") [Amcor](https://en.wikipedia.org/wiki/Amcor "Amcor") [Avery Dennison](https://en.wikipedia.org/wiki/Avery_Dennison "Avery Dennison") [Ball Corporation](https://en.wikipedia.org/wiki/Ball_Corporation "Ball Corporation") [CF Industries](https://en.wikipedia.org/wiki/CF_Industries "CF Industries") [Corteva](https://en.wikipedia.org/wiki/Corteva "Corteva") [CRH plc](https://en.wikipedia.org/wiki/CRH_plc "CRH plc") [Dow Chemical Company](https://en.wikipedia.org/wiki/Dow_Chemical_Company "Dow Chemical Company") [DuPont](https://en.wikipedia.org/wiki/DuPont "DuPont") [Ecolab](https://en.wikipedia.org/wiki/Ecolab "Ecolab") [Freeport-McMoRan](https://en.wikipedia.org/wiki/Freeport-McMoRan "Freeport-McMoRan") [International Flavors & Fragrances](https://en.wikipedia.org/wiki/International_Flavors_%26_Fragrances "International Flavors & Fragrances") [International Paper](https://en.wikipedia.org/wiki/International_Paper "International Paper") [Linde plc](https://en.wikipedia.org/wiki/Linde_plc "Linde plc") [LyondellBasell](https://en.wikipedia.org/wiki/LyondellBasell "LyondellBasell") [Martin Marietta Materials](https://en.wikipedia.org/wiki/Martin_Marietta_Materials "Martin Marietta Materials") [Newmont](https://en.wikipedia.org/wiki/Newmont "Newmont") [Nucor](https://en.wikipedia.org/wiki/Nucor "Nucor") [Packaging Corporation of America](https://en.wikipedia.org/wiki/Packaging_Corporation_of_America "Packaging Corporation of America") [PPG Industries](https://en.wikipedia.org/wiki/PPG_Industries "PPG Industries") [Sherwin-Williams](https://en.wikipedia.org/wiki/Sherwin-Williams "Sherwin-Williams") [Smurfit Westrock](https://en.wikipedia.org/wiki/Smurfit_Westrock "Smurfit Westrock") [Steel Dynamics](https://en.wikipedia.org/wiki/Steel_Dynamics "Steel Dynamics") [Vulcan Materials Company](https://en.wikipedia.org/wiki/Vulcan_Materials_Company "Vulcan Materials Company") |
| Industrials | [3M](https://en.wikipedia.org/wiki/3M "3M") [A. O. Smith](https://en.wikipedia.org/wiki/A._O._Smith "A. O. Smith") [Allegion](https://en.wikipedia.org/wiki/Allegion "Allegion") [Ametek](https://en.wikipedia.org/wiki/Ametek "Ametek") [Automatic Data Processing](https://en.wikipedia.org/wiki/ADP_\(company\) "ADP (company)") [Axon Enterprise](https://en.wikipedia.org/wiki/Axon_Enterprise "Axon Enterprise") [Boeing](https://en.wikipedia.org/wiki/Boeing "Boeing") [Broadridge Financial Solutions](https://en.wikipedia.org/wiki/Broadridge_Financial_Solutions "Broadridge Financial Solutions") [Builders FirstSource](https://en.wikipedia.org/wiki/Builders_FirstSource "Builders FirstSource") [C.H. Robinson](https://en.wikipedia.org/wiki/C.H._Robinson "C.H. Robinson") [Carrier Global](https://en.wikipedia.org/wiki/Carrier_Global "Carrier Global") [Caterpillar Inc.](https://en.wikipedia.org/wiki/Caterpillar_Inc. "Caterpillar Inc.") [Cintas](https://en.wikipedia.org/wiki/Cintas "Cintas") [Comfort Systems USA](https://en.wikipedia.org/wiki/Comfort_Systems_USA "Comfort Systems USA") [Copart](https://en.wikipedia.org/wiki/Copart "Copart") [CSX Corporation](https://en.wikipedia.org/wiki/CSX_Corporation "CSX Corporation") [Cummins](https://en.wikipedia.org/wiki/Cummins "Cummins") [Deere & Company](https://en.wikipedia.org/wiki/John_Deere "John Deere") [Delta Air Lines](https://en.wikipedia.org/wiki/Delta_Air_Lines "Delta Air Lines") [Dover Corporation](https://en.wikipedia.org/wiki/Dover_Corporation "Dover Corporation") [Eaton Corporation](https://en.wikipedia.org/wiki/Eaton_Corporation "Eaton Corporation") [Emcor](https://en.wikipedia.org/wiki/Emcor "Emcor") [Emerson Electric](https://en.wikipedia.org/wiki/Emerson_Electric "Emerson Electric") [Equifax](https://en.wikipedia.org/wiki/Equifax "Equifax") [Expeditors International](https://en.wikipedia.org/wiki/Expeditors_International "Expeditors International") [Fastenal](https://en.wikipedia.org/wiki/Fastenal "Fastenal") [FedEx](https://en.wikipedia.org/wiki/FedEx "FedEx") [Fortive](https://en.wikipedia.org/wiki/Fortive "Fortive") [GE Aerospace](https://en.wikipedia.org/wiki/GE_Aerospace "GE Aerospace") [GE Vernova](https://en.wikipedia.org/wiki/GE_Vernova "GE Vernova") [Generac](https://en.wikipedia.org/wiki/Generac "Generac") [General Dynamics](https://en.wikipedia.org/wiki/General_Dynamics "General Dynamics") [Honeywell](https://en.wikipedia.org/wiki/Honeywell "Honeywell") [Howmet Aerospace](https://en.wikipedia.org/wiki/Howmet_Aerospace "Howmet Aerospace") [Hubbell Incorporated](https://en.wikipedia.org/wiki/Hubbell_Incorporated "Hubbell Incorporated") [Huntington Ingalls Industries](https://en.wikipedia.org/wiki/Huntington_Ingalls_Industries "Huntington Ingalls Industries") [IDEX Corporation](https://en.wikipedia.org/wiki/IDEX_Corporation "IDEX Corporation") [Illinois Tool Works](https://en.wikipedia.org/wiki/Illinois_Tool_Works "Illinois Tool Works") [Ingersoll Rand](https://en.wikipedia.org/wiki/Ingersoll_Rand "Ingersoll Rand") [J. B. Hunt](https://en.wikipedia.org/wiki/J._B._Hunt "J. B. Hunt") [Jacobs Solutions](https://en.wikipedia.org/wiki/Jacobs_Solutions "Jacobs Solutions") [Johnson Controls](https://en.wikipedia.org/wiki/Johnson_Controls "Johnson Controls") [L3Harris](https://en.wikipedia.org/wiki/L3Harris "L3Harris") [Leidos](https://en.wikipedia.org/wiki/Leidos "Leidos") [Lennox International](https://en.wikipedia.org/wiki/Lennox_International "Lennox International") [Lockheed Martin](https://en.wikipedia.org/wiki/Lockheed_Martin "Lockheed Martin") [Masco](https://en.wikipedia.org/wiki/Masco "Masco") [Nordson Corporation](https://en.wikipedia.org/wiki/Nordson_Corporation "Nordson Corporation") [Norfolk Southern Railway](https://en.wikipedia.org/wiki/Norfolk_Southern_Railway "Norfolk Southern Railway") [Northrop Grumman](https://en.wikipedia.org/wiki/Northrop_Grumman "Northrop Grumman") [Old Dominion Freight Line](https://en.wikipedia.org/wiki/Old_Dominion_Freight_Line "Old Dominion Freight Line") [Otis Worldwide](https://en.wikipedia.org/wiki/Otis_Worldwide "Otis Worldwide") [Paccar](https://en.wikipedia.org/wiki/Paccar "Paccar") [Parker Hannifin](https://en.wikipedia.org/wiki/Parker_Hannifin "Parker Hannifin") [Paychex](https://en.wikipedia.org/wiki/Paychex "Paychex") [Pentair](https://en.wikipedia.org/wiki/Pentair "Pentair") [Quanta Services](https://en.wikipedia.org/wiki/Quanta_Services "Quanta Services") [RTX Corporation](https://en.wikipedia.org/wiki/RTX_Corporation "RTX Corporation") [Republic Services](https://en.wikipedia.org/wiki/Republic_Services "Republic Services") [Rockwell Automation](https://en.wikipedia.org/wiki/Rockwell_Automation "Rockwell Automation") [Rollins, Inc.](https://en.wikipedia.org/wiki/Rollins,_Inc. "Rollins, Inc.") [Snap-on](https://en.wikipedia.org/wiki/Snap-on "Snap-on") [Southwest Airlines](https://en.wikipedia.org/wiki/Southwest_Airlines "Southwest Airlines") [Stanley Black & Decker](https://en.wikipedia.org/wiki/Stanley_Black_%26_Decker "Stanley Black & Decker") [Textron](https://en.wikipedia.org/wiki/Textron "Textron") [Trane Technologies](https://en.wikipedia.org/wiki/Trane_Technologies "Trane Technologies") [TransDigm Group](https://en.wikipedia.org/wiki/TransDigm_Group "TransDigm Group") [Uber](https://en.wikipedia.org/wiki/Uber "Uber") [Union Pacific Corporation](https://en.wikipedia.org/wiki/Union_Pacific_Corporation "Union Pacific Corporation") [United Airlines](https://en.wikipedia.org/wiki/United_Airlines "United Airlines") [United Parcel Service](https://en.wikipedia.org/wiki/United_Parcel_Service "United Parcel Service") [United Rentals](https://en.wikipedia.org/wiki/United_Rentals "United Rentals") [Veralto](https://en.wikipedia.org/wiki/Veralto "Veralto") [Verisk Analytics](https://en.wikipedia.org/wiki/Verisk_Analytics "Verisk Analytics") [Vertiv](https://en.wikipedia.org/wiki/Vertiv "Vertiv") [W. W. Grainger](https://en.wikipedia.org/wiki/W._W._Grainger "W. W. Grainger") [Wabtec](https://en.wikipedia.org/wiki/Wabtec "Wabtec") [Waste Management, Inc.](https://en.wikipedia.org/wiki/Waste_Management,_Inc. "Waste Management, Inc.") [Xylem Inc.](https://en.wikipedia.org/wiki/Xylem_Inc. "Xylem Inc.") |
| Consumer discretionary | [Airbnb](https://en.wikipedia.org/wiki/Airbnb "Airbnb") [Amazon](https://en.wikipedia.org/wiki/Amazon_\(company\) "Amazon (company)") [Aptiv](https://en.wikipedia.org/wiki/Aptiv "Aptiv") [AutoZone](https://en.wikipedia.org/wiki/AutoZone "AutoZone") [Best Buy](https://en.wikipedia.org/wiki/Best_Buy "Best Buy") [Booking Holdings](https://en.wikipedia.org/wiki/Booking_Holdings "Booking Holdings") [Carnival](https://en.wikipedia.org/wiki/Carnival_Corporation_%26_plc "Carnival Corporation & plc") [Carvana](https://en.wikipedia.org/wiki/Carvana "Carvana") [Chipotle Mexican Grill](https://en.wikipedia.org/wiki/Chipotle_Mexican_Grill "Chipotle Mexican Grill") [Darden Restaurants](https://en.wikipedia.org/wiki/Darden_Restaurants "Darden Restaurants") [Deckers Brands](https://en.wikipedia.org/wiki/Deckers_Brands "Deckers Brands") [Domino's](https://en.wikipedia.org/wiki/Domino%27s "Domino's") [DoorDash](https://en.wikipedia.org/wiki/DoorDash "DoorDash") [D. R. Horton](https://en.wikipedia.org/wiki/D._R._Horton "D. R. Horton") [eBay](https://en.wikipedia.org/wiki/EBay "EBay") [Expedia Group](https://en.wikipedia.org/wiki/Expedia_Group "Expedia Group") [Ford Motor Company](https://en.wikipedia.org/wiki/Ford_Motor_Company "Ford Motor Company") [Garmin](https://en.wikipedia.org/wiki/Garmin "Garmin") [General Motors](https://en.wikipedia.org/wiki/General_Motors "General Motors") [Genuine Parts Company](https://en.wikipedia.org/wiki/Genuine_Parts_Company "Genuine Parts Company") [Hasbro](https://en.wikipedia.org/wiki/Hasbro "Hasbro") [Hilton Worldwide](https://en.wikipedia.org/wiki/Hilton_Worldwide "Hilton Worldwide") [Home Depot](https://en.wikipedia.org/wiki/Home_Depot "Home Depot") [Las Vegas Sands](https://en.wikipedia.org/wiki/Las_Vegas_Sands "Las Vegas Sands") [Lennar](https://en.wikipedia.org/wiki/Lennar "Lennar") [Lowe's](https://en.wikipedia.org/wiki/Lowe%27s "Lowe's") [Lululemon](https://en.wikipedia.org/wiki/Lululemon "Lululemon") [Marriott International](https://en.wikipedia.org/wiki/Marriott_International "Marriott International") [McDonald's](https://en.wikipedia.org/wiki/McDonald%27s "McDonald's") [MGM Resorts International](https://en.wikipedia.org/wiki/MGM_Resorts_International "MGM Resorts International") [Nike, Inc.]() [Norwegian Cruise Line Holdings](https://en.wikipedia.org/wiki/Norwegian_Cruise_Line_Holdings "Norwegian Cruise Line Holdings") [NVR, Inc.](https://en.wikipedia.org/wiki/NVR,_Inc. "NVR, Inc.") [O'Reilly Auto Parts](https://en.wikipedia.org/wiki/O%27Reilly_Auto_Parts "O'Reilly Auto Parts") [Pool Corporation](https://en.wikipedia.org/wiki/Pool_Corporation "Pool Corporation") [PulteGroup](https://en.wikipedia.org/wiki/PulteGroup "PulteGroup") [Ralph Lauren Corporation](https://en.wikipedia.org/wiki/Ralph_Lauren_Corporation "Ralph Lauren Corporation") [Ross Stores](https://en.wikipedia.org/wiki/Ross_Stores "Ross Stores") [Royal Caribbean Group](https://en.wikipedia.org/wiki/Royal_Caribbean_Group "Royal Caribbean Group") [Starbucks](https://en.wikipedia.org/wiki/Starbucks "Starbucks") [Tapestry, Inc.](https://en.wikipedia.org/wiki/Tapestry,_Inc. "Tapestry, Inc.") [Tesla, Inc.](https://en.wikipedia.org/wiki/Tesla,_Inc. "Tesla, Inc.") [TJX](https://en.wikipedia.org/wiki/TJX "TJX") [Tractor Supply Company](https://en.wikipedia.org/wiki/Tractor_Supply_Company "Tractor Supply Company") [Ulta Beauty](https://en.wikipedia.org/wiki/Ulta_Beauty "Ulta Beauty") [Williams-Sonoma, Inc.](https://en.wikipedia.org/wiki/Williams-Sonoma,_Inc. "Williams-Sonoma, Inc.") [Wynn Resorts](https://en.wikipedia.org/wiki/Wynn_Resorts "Wynn Resorts") [Yum! Brands](https://en.wikipedia.org/wiki/Yum!_Brands "Yum! Brands") |
| Consumer staples | [Altria](https://en.wikipedia.org/wiki/Altria "Altria") [Archer Daniels Midland](https://en.wikipedia.org/wiki/Archer_Daniels_Midland "Archer Daniels Midland") [Brown-Forman](https://en.wikipedia.org/wiki/Brown-Forman "Brown-Forman") [Bunge Global](https://en.wikipedia.org/wiki/Bunge_Global "Bunge Global") [Campbell's](https://en.wikipedia.org/wiki/Campbell%27s "Campbell's") [Church & Dwight](https://en.wikipedia.org/wiki/Church_%26_Dwight "Church & Dwight") [Clorox](https://en.wikipedia.org/wiki/Clorox "Clorox") [The Coca-Cola Company](https://en.wikipedia.org/wiki/The_Coca-Cola_Company "The Coca-Cola Company") [Colgate-Palmolive](https://en.wikipedia.org/wiki/Colgate-Palmolive "Colgate-Palmolive") [Conagra Brands](https://en.wikipedia.org/wiki/Conagra_Brands "Conagra Brands") [Constellation Brands](https://en.wikipedia.org/wiki/Constellation_Brands "Constellation Brands") [Costco](https://en.wikipedia.org/wiki/Costco "Costco") [Dollar General](https://en.wikipedia.org/wiki/Dollar_General "Dollar General") [Dollar Tree](https://en.wikipedia.org/wiki/Dollar_Tree "Dollar Tree") [The Estée Lauder Companies](https://en.wikipedia.org/wiki/The_Est%C3%A9e_Lauder_Companies "The Estée Lauder Companies") [General Mills](https://en.wikipedia.org/wiki/General_Mills "General Mills") [The Hershey Company](https://en.wikipedia.org/wiki/The_Hershey_Company "The Hershey Company") [Hormel Foods](https://en.wikipedia.org/wiki/Hormel_Foods "Hormel Foods") [Kenvue](https://en.wikipedia.org/wiki/Kenvue "Kenvue") [Keurig Dr Pepper](https://en.wikipedia.org/wiki/Keurig_Dr_Pepper "Keurig Dr Pepper") [Kimberly-Clark](https://en.wikipedia.org/wiki/Kimberly-Clark "Kimberly-Clark") [Kraft Heinz](https://en.wikipedia.org/wiki/Kraft_Heinz "Kraft Heinz") [Kroger](https://en.wikipedia.org/wiki/Kroger "Kroger") [McCormick & Company](https://en.wikipedia.org/wiki/McCormick_%26_Company "McCormick & Company") [Molson Coors](https://en.wikipedia.org/wiki/Molson_Coors "Molson Coors") [Mondelez International](https://en.wikipedia.org/wiki/Mondelez_International "Mondelez International") [Monster Beverage](https://en.wikipedia.org/wiki/Monster_Beverage "Monster Beverage") [PepsiCo](https://en.wikipedia.org/wiki/PepsiCo "PepsiCo") [Philip Morris International](https://en.wikipedia.org/wiki/Philip_Morris_International "Philip Morris International") [Procter & Gamble](https://en.wikipedia.org/wiki/Procter_%26_Gamble "Procter & Gamble") [The J.M. Smucker Company](https://en.wikipedia.org/wiki/The_J.M._Smucker_Company "The J.M. Smucker Company") [Sysco](https://en.wikipedia.org/wiki/Sysco "Sysco") [Target Corporation](https://en.wikipedia.org/wiki/Target_Corporation "Target Corporation") [Tyson Foods](https://en.wikipedia.org/wiki/Tyson_Foods "Tyson Foods") [Walmart](https://en.wikipedia.org/wiki/Walmart "Walmart") |
| Health Care | [Abbott Laboratories](https://en.wikipedia.org/wiki/Abbott_Laboratories "Abbott Laboratories") [AbbVie](https://en.wikipedia.org/wiki/AbbVie "AbbVie") [Agilent Technologies](https://en.wikipedia.org/wiki/Agilent_Technologies "Agilent Technologies") [Align Technology](https://en.wikipedia.org/wiki/Align_Technology "Align Technology") [Amgen](https://en.wikipedia.org/wiki/Amgen "Amgen") [Baxter International](https://en.wikipedia.org/wiki/Baxter_International "Baxter International") [Becton Dickinson](https://en.wikipedia.org/wiki/BD_\(company\) "BD (company)") [Bio-Techne](https://en.wikipedia.org/wiki/Bio-Techne "Bio-Techne") [Biogen](https://en.wikipedia.org/wiki/Biogen "Biogen") [Boston Scientific](https://en.wikipedia.org/wiki/Boston_Scientific "Boston Scientific") [Bristol Myers Squibb](https://en.wikipedia.org/wiki/Bristol_Myers_Squibb "Bristol Myers Squibb") [Cardinal Health](https://en.wikipedia.org/wiki/Cardinal_Health "Cardinal Health") [Cencora](https://en.wikipedia.org/wiki/Cencora "Cencora") [Centene Corporation](https://en.wikipedia.org/wiki/Centene_Corporation "Centene Corporation") [Charles River Laboratories](https://en.wikipedia.org/wiki/Charles_River_Laboratories "Charles River Laboratories") [The Cigna Group](https://en.wikipedia.org/wiki/The_Cigna_Group "The Cigna Group") [Cooper Companies](https://en.wikipedia.org/wiki/The_Cooper_Companies "The Cooper Companies") [CVS Health](https://en.wikipedia.org/wiki/CVS_Health "CVS Health") [Danaher Corporation](https://en.wikipedia.org/wiki/Danaher_Corporation "Danaher Corporation") [DaVita](https://en.wikipedia.org/wiki/DaVita "DaVita") [Dexcom](https://en.wikipedia.org/wiki/Dexcom "Dexcom") [Edwards Lifesciences](https://en.wikipedia.org/wiki/Edwards_Lifesciences "Edwards Lifesciences") [Elevance Health](https://en.wikipedia.org/wiki/Elevance_Health "Elevance Health") [GE HealthCare](https://en.wikipedia.org/wiki/GE_HealthCare "GE HealthCare") [Gilead Sciences](https://en.wikipedia.org/wiki/Gilead_Sciences "Gilead Sciences") [HCA Healthcare](https://en.wikipedia.org/wiki/HCA_Healthcare "HCA Healthcare") [Henry Schein](https://en.wikipedia.org/wiki/Henry_Schein "Henry Schein") [Hologic](https://en.wikipedia.org/wiki/Hologic "Hologic") [Humana](https://en.wikipedia.org/wiki/Humana "Humana") [Idexx Laboratories](https://en.wikipedia.org/wiki/Idexx_Laboratories "Idexx Laboratories") [Incyte](https://en.wikipedia.org/wiki/Incyte "Incyte") [Insulet Corporation](https://en.wikipedia.org/w/index.php?title=Insulet_Corporation&action=edit&redlink=1 "Insulet Corporation (page does not exist)") [Intuitive Surgical](https://en.wikipedia.org/wiki/Intuitive_Surgical "Intuitive Surgical") [IQVIA](https://en.wikipedia.org/wiki/IQVIA "IQVIA") [Johnson & Johnson](https://en.wikipedia.org/wiki/Johnson_%26_Johnson "Johnson & Johnson") [Labcorp](https://en.wikipedia.org/wiki/Labcorp "Labcorp") [Eli Lilly and Company](https://en.wikipedia.org/wiki/Eli_Lilly_and_Company "Eli Lilly and Company") [McKesson Corporation](https://en.wikipedia.org/wiki/McKesson_Corporation "McKesson Corporation") [Medtronic](https://en.wikipedia.org/wiki/Medtronic "Medtronic") [Merck & Co.](https://en.wikipedia.org/wiki/Merck_%26_Co. "Merck & Co.") [Mettler Toledo](https://en.wikipedia.org/wiki/Mettler_Toledo "Mettler Toledo") [Moderna](https://en.wikipedia.org/wiki/Moderna "Moderna") [Pfizer](https://en.wikipedia.org/wiki/Pfizer "Pfizer") [Quest Diagnostics](https://en.wikipedia.org/wiki/Quest_Diagnostics "Quest Diagnostics") [Regeneron Pharmaceuticals](https://en.wikipedia.org/wiki/Regeneron_Pharmaceuticals "Regeneron Pharmaceuticals") [ResMed](https://en.wikipedia.org/wiki/ResMed "ResMed") [Revvity](https://en.wikipedia.org/wiki/Revvity "Revvity") [Solventum](https://en.wikipedia.org/wiki/Solventum "Solventum") [Steris](https://en.wikipedia.org/wiki/Steris "Steris") [Stryker Corporation](https://en.wikipedia.org/wiki/Stryker_Corporation "Stryker Corporation") [Thermo Fisher Scientific](https://en.wikipedia.org/wiki/Thermo_Fisher_Scientific "Thermo Fisher Scientific") [UnitedHealth Group](https://en.wikipedia.org/wiki/UnitedHealth_Group "UnitedHealth Group") [Universal Health Services](https://en.wikipedia.org/wiki/Universal_Health_Services "Universal Health Services") [Vertex Pharmaceuticals](https://en.wikipedia.org/wiki/Vertex_Pharmaceuticals "Vertex Pharmaceuticals") [Viatris](https://en.wikipedia.org/wiki/Viatris "Viatris") [Waters Corporation](https://en.wikipedia.org/wiki/Waters_Corporation "Waters Corporation") [West Pharmaceutical Services](https://en.wikipedia.org/wiki/West_Pharmaceutical_Services "West Pharmaceutical Services") [Zimmer Biomet](https://en.wikipedia.org/wiki/Zimmer_Biomet "Zimmer Biomet") [Zoetis](https://en.wikipedia.org/wiki/Zoetis "Zoetis") |
| Financials | [Aflac](https://en.wikipedia.org/wiki/Aflac "Aflac") [Allstate](https://en.wikipedia.org/wiki/Allstate "Allstate") [American Express](https://en.wikipedia.org/wiki/American_Express "American Express") [American International Group](https://en.wikipedia.org/wiki/American_International_Group "American International Group") [Ameriprise Financial](https://en.wikipedia.org/wiki/Ameriprise_Financial "Ameriprise Financial") [Aon](https://en.wikipedia.org/wiki/Aon_\(company\) "Aon (company)") [Apollo Global Management](https://en.wikipedia.org/wiki/Apollo_Global_Management "Apollo Global Management") [Arch Capital Group](https://en.wikipedia.org/wiki/Arch_Capital_Group "Arch Capital Group") [Ares Management](https://en.wikipedia.org/wiki/Ares_Management "Ares Management") [Arthur J. Gallagher & Co.](https://en.wikipedia.org/wiki/Arthur_J._Gallagher_%26_Co. "Arthur J. Gallagher & Co.") [Assurant](https://en.wikipedia.org/wiki/Assurant "Assurant") [Bank of America](https://en.wikipedia.org/wiki/Bank_of_America "Bank of America") [Berkshire Hathaway](https://en.wikipedia.org/wiki/Berkshire_Hathaway "Berkshire Hathaway") [BlackRock](https://en.wikipedia.org/wiki/BlackRock "BlackRock") [Blackstone Inc.](https://en.wikipedia.org/wiki/Blackstone_Inc. "Blackstone Inc.") [Block, Inc.](https://en.wikipedia.org/wiki/Block,_Inc. "Block, Inc.") [BNY](https://en.wikipedia.org/wiki/BNY "BNY") [Brown & Brown](https://en.wikipedia.org/wiki/Brown_%26_Brown "Brown & Brown") [Capital One](https://en.wikipedia.org/wiki/Capital_One "Capital One") [Cboe Global Markets](https://en.wikipedia.org/wiki/Cboe_Global_Markets "Cboe Global Markets") [Charles Schwab Corporation](https://en.wikipedia.org/wiki/Charles_Schwab_Corporation "Charles Schwab Corporation") [Chubb Limited](https://en.wikipedia.org/wiki/Chubb_Limited "Chubb Limited") [Cincinnati Financial](https://en.wikipedia.org/wiki/Cincinnati_Financial "Cincinnati Financial") [Citigroup](https://en.wikipedia.org/wiki/Citigroup "Citigroup") [Citizens Financial Group](https://en.wikipedia.org/wiki/Citizens_Financial_Group "Citizens Financial Group") [CME Group](https://en.wikipedia.org/wiki/CME_Group "CME Group") [Coinbase](https://en.wikipedia.org/wiki/Coinbase "Coinbase") [Corpay](https://en.wikipedia.org/wiki/Corpay "Corpay") [Erie Indemnity](https://en.wikipedia.org/wiki/Erie_Insurance_Group "Erie Insurance Group") [Everest Group](https://en.wikipedia.org/wiki/Everest_Group "Everest Group") [FactSet](https://en.wikipedia.org/wiki/FactSet "FactSet") [FIS](https://en.wikipedia.org/wiki/FIS_\(company\) "FIS (company)") [Fifth Third Bank](https://en.wikipedia.org/wiki/Fifth_Third_Bank "Fifth Third Bank") [Fiserv](https://en.wikipedia.org/wiki/FIS_\(company\) "FIS (company)") [Franklin Resources](https://en.wikipedia.org/wiki/Franklin_Templeton "Franklin Templeton") [Global Payments](https://en.wikipedia.org/wiki/Global_Payments "Global Payments") [Globe Life](https://en.wikipedia.org/wiki/Globe_Life "Globe Life") [Goldman Sachs](https://en.wikipedia.org/wiki/Goldman_Sachs "Goldman Sachs") [The Hartford](https://en.wikipedia.org/wiki/The_Hartford "The Hartford") [Huntington Bancshares](https://en.wikipedia.org/wiki/Huntington_Bancshares "Huntington Bancshares") [Interactive Brokers](https://en.wikipedia.org/wiki/Interactive_Brokers "Interactive Brokers") [Intercontinental Exchange](https://en.wikipedia.org/wiki/Intercontinental_Exchange "Intercontinental Exchange") [Invesco](https://en.wikipedia.org/wiki/Invesco "Invesco") [Jack Henry & Associates](https://en.wikipedia.org/wiki/Jack_Henry_%26_Associates "Jack Henry & Associates") [JPMorgan Chase](https://en.wikipedia.org/wiki/JPMorgan_Chase "JPMorgan Chase") [KeyBank](https://en.wikipedia.org/wiki/KeyBank "KeyBank") [KKR & Co.](https://en.wikipedia.org/wiki/KKR_%26_Co. "KKR & Co.") [Loews Corporation](https://en.wikipedia.org/wiki/Loews_Corporation "Loews Corporation") [M\&T Bank](https://en.wikipedia.org/wiki/M%26T_Bank "M&T Bank") [Marsh McLennan](https://en.wikipedia.org/wiki/Marsh_McLennan "Marsh McLennan") [Mastercard](https://en.wikipedia.org/wiki/Mastercard "Mastercard") [MetLife](https://en.wikipedia.org/wiki/MetLife "MetLife") [Moody's Corporation](https://en.wikipedia.org/wiki/Moody%27s_Corporation "Moody's Corporation") [Morgan Stanley](https://en.wikipedia.org/wiki/Morgan_Stanley "Morgan Stanley") [MSCI](https://en.wikipedia.org/wiki/MSCI "MSCI") [Nasdaq, Inc.](https://en.wikipedia.org/wiki/Nasdaq,_Inc. "Nasdaq, Inc.") [Northern Trust](https://en.wikipedia.org/wiki/Northern_Trust "Northern Trust") [PayPal](https://en.wikipedia.org/wiki/PayPal "PayPal") [PNC Financial Services](https://en.wikipedia.org/wiki/PNC_Financial_Services "PNC Financial Services") [Principal Financial Group](https://en.wikipedia.org/wiki/Principal_Financial_Group "Principal Financial Group") [Progressive Corporation](https://en.wikipedia.org/wiki/Progressive_Corporation "Progressive Corporation") [Prudential Financial](https://en.wikipedia.org/wiki/Prudential_Financial "Prudential Financial") [Raymond James Financial](https://en.wikipedia.org/wiki/Raymond_James_Financial "Raymond James Financial") [Regions Financial Corporation](https://en.wikipedia.org/wiki/Regions_Financial_Corporation "Regions Financial Corporation") [Robinhood Markets](https://en.wikipedia.org/wiki/Robinhood_Markets "Robinhood Markets") [S\&P Global](https://en.wikipedia.org/wiki/S%26P_Global "S&P Global") [State Street Corporation](https://en.wikipedia.org/wiki/State_Street_Corporation "State Street Corporation") [Synchrony Financial](https://en.wikipedia.org/wiki/Synchrony_Financial "Synchrony Financial") [T. Rowe Price](https://en.wikipedia.org/wiki/T._Rowe_Price "T. Rowe Price") [The Travelers Companies](https://en.wikipedia.org/wiki/The_Travelers_Companies "The Travelers Companies") [Truist](https://en.wikipedia.org/wiki/Truist "Truist") [U.S. Bancorp](https://en.wikipedia.org/wiki/U.S._Bancorp "U.S. Bancorp") [Visa Inc.](https://en.wikipedia.org/wiki/Visa_Inc. "Visa Inc.") [W. R. Berkley Corporation](https://en.wikipedia.org/wiki/W._R._Berkley_Corporation "W. R. Berkley Corporation") [Wells Fargo](https://en.wikipedia.org/wiki/Wells_Fargo "Wells Fargo") [Willis Towers Watson](https://en.wikipedia.org/wiki/Willis_Towers_Watson "Willis Towers Watson") |
| Information technology | [Accenture](https://en.wikipedia.org/wiki/Accenture "Accenture") [Adobe Inc.](https://en.wikipedia.org/wiki/Adobe_Inc. "Adobe Inc.") [Akamai Technologies](https://en.wikipedia.org/wiki/Akamai_Technologies "Akamai Technologies") [AMD](https://en.wikipedia.org/wiki/AMD "AMD") [Amphenol](https://en.wikipedia.org/wiki/Amphenol "Amphenol") [Analog Devices](https://en.wikipedia.org/wiki/Analog_Devices "Analog Devices") [Apple Inc.](https://en.wikipedia.org/wiki/Apple_Inc. "Apple Inc.") [Applied Materials](https://en.wikipedia.org/wiki/Applied_Materials "Applied Materials") [AppLovin](https://en.wikipedia.org/wiki/AppLovin "AppLovin") [Arista Networks](https://en.wikipedia.org/wiki/Arista_Networks "Arista Networks") [Autodesk](https://en.wikipedia.org/wiki/Autodesk "Autodesk") [Broadcom](https://en.wikipedia.org/wiki/Broadcom "Broadcom") [Cadence Design Systems](https://en.wikipedia.org/wiki/Cadence_Design_Systems "Cadence Design Systems") [CDW](https://en.wikipedia.org/wiki/CDW "CDW") [Ciena](https://en.wikipedia.org/wiki/Ciena "Ciena") [Cisco](https://en.wikipedia.org/wiki/Cisco "Cisco") [Cognizant](https://en.wikipedia.org/wiki/Cognizant "Cognizant") [Coherent Corp.](https://en.wikipedia.org/wiki/Coherent_Corp. "Coherent Corp.") [Corning Inc.](https://en.wikipedia.org/wiki/Corning_Inc. "Corning Inc.") [CrowdStrike](https://en.wikipedia.org/wiki/CrowdStrike "CrowdStrike") [Datadog](https://en.wikipedia.org/wiki/Datadog "Datadog") [Dell Technologies](https://en.wikipedia.org/wiki/Dell_Technologies "Dell Technologies") [EPAM Systems](https://en.wikipedia.org/wiki/EPAM_Systems "EPAM Systems") [F5, Inc.](https://en.wikipedia.org/wiki/F5,_Inc. "F5, Inc.") [FICO](https://en.wikipedia.org/wiki/FICO "FICO") [First Solar](https://en.wikipedia.org/wiki/First_Solar "First Solar") [Fortinet](https://en.wikipedia.org/wiki/Fortinet "Fortinet") [Gartner](https://en.wikipedia.org/wiki/Gartner "Gartner") [Gen Digital](https://en.wikipedia.org/wiki/Gen_Digital "Gen Digital") [GoDaddy](https://en.wikipedia.org/wiki/GoDaddy "GoDaddy") [Hewlett Packard Enterprise](https://en.wikipedia.org/wiki/Hewlett_Packard_Enterprise "Hewlett Packard Enterprise") [HP Inc.](https://en.wikipedia.org/wiki/HP_Inc. "HP Inc.") [IBM](https://en.wikipedia.org/wiki/IBM "IBM") [Intel](https://en.wikipedia.org/wiki/Intel "Intel") [Intuit](https://en.wikipedia.org/wiki/Intuit "Intuit") [Jabil](https://en.wikipedia.org/wiki/Jabil "Jabil") [Keysight](https://en.wikipedia.org/wiki/Keysight "Keysight") [KLA Corporation](https://en.wikipedia.org/wiki/KLA_Corporation "KLA Corporation") [Lam Research](https://en.wikipedia.org/wiki/Lam_Research "Lam Research") [Lumentum](https://en.wikipedia.org/wiki/Lumentum "Lumentum") [Microchip Technology](https://en.wikipedia.org/wiki/Microchip_Technology "Microchip Technology") [Micron Technology](https://en.wikipedia.org/wiki/Micron_Technology "Micron Technology") [Microsoft](https://en.wikipedia.org/wiki/Microsoft "Microsoft") [Monolithic Power Systems](https://en.wikipedia.org/wiki/Monolithic_Power_Systems "Monolithic Power Systems") [Motorola Solutions](https://en.wikipedia.org/wiki/Motorola_Solutions "Motorola Solutions") [NetApp](https://en.wikipedia.org/wiki/NetApp "NetApp") [Nvidia](https://en.wikipedia.org/wiki/Nvidia "Nvidia") [NXP Semiconductors](https://en.wikipedia.org/wiki/NXP_Semiconductors "NXP Semiconductors") [onsemi](https://en.wikipedia.org/wiki/Onsemi "Onsemi") [Oracle Corporation](https://en.wikipedia.org/wiki/Oracle_Corporation "Oracle Corporation") [Palantir](https://en.wikipedia.org/wiki/Palantir "Palantir") [Palo Alto Networks](https://en.wikipedia.org/wiki/Palo_Alto_Networks "Palo Alto Networks") [PTC Inc.](https://en.wikipedia.org/wiki/PTC_Inc. "PTC Inc.") [Qualcomm](https://en.wikipedia.org/wiki/Qualcomm "Qualcomm") [Qnity Electronics](https://en.wikipedia.org/wiki/Qnity_Electronics "Qnity Electronics") [Roper Technologies](https://en.wikipedia.org/wiki/Roper_Technologies "Roper Technologies") [Salesforce](https://en.wikipedia.org/wiki/Salesforce "Salesforce") [Sandisk](https://en.wikipedia.org/wiki/Sandisk "Sandisk") [Seagate Technology](https://en.wikipedia.org/wiki/Seagate_Technology "Seagate Technology") [ServiceNow](https://en.wikipedia.org/wiki/ServiceNow "ServiceNow") [Skyworks Solutions](https://en.wikipedia.org/wiki/Skyworks_Solutions "Skyworks Solutions") [Supermicro](https://en.wikipedia.org/wiki/Supermicro "Supermicro") [Synopsys](https://en.wikipedia.org/wiki/Synopsys "Synopsys") [TE Connectivity](https://en.wikipedia.org/wiki/TE_Connectivity "TE Connectivity") [Teledyne Technologies](https://en.wikipedia.org/wiki/Teledyne_Technologies "Teledyne Technologies") [Teradyne](https://en.wikipedia.org/wiki/Teradyne "Teradyne") [Texas Instruments](https://en.wikipedia.org/wiki/Texas_Instruments "Texas Instruments") [Trimble Inc.](https://en.wikipedia.org/wiki/Trimble_Inc. "Trimble Inc.") [Tyler Technologies](https://en.wikipedia.org/wiki/Tyler_Technologies "Tyler Technologies") [Verisign](https://en.wikipedia.org/wiki/Verisign "Verisign") [Western Digital](https://en.wikipedia.org/wiki/Western_Digital "Western Digital") [Workday, Inc.](https://en.wikipedia.org/wiki/Workday,_Inc. "Workday, Inc.") [Zebra Technologies](https://en.wikipedia.org/wiki/Zebra_Technologies "Zebra Technologies") |
| Communication services | [Alphabet Inc.](https://en.wikipedia.org/wiki/Alphabet_Inc. "Alphabet Inc.") [AT\&T](https://en.wikipedia.org/wiki/AT%26T "AT&T") [Charter Communications](https://en.wikipedia.org/wiki/Charter_Communications "Charter Communications") [Comcast](https://en.wikipedia.org/wiki/Comcast "Comcast") [EchoStar](https://en.wikipedia.org/wiki/EchoStar "EchoStar") [Electronic Arts](https://en.wikipedia.org/wiki/Electronic_Arts "Electronic Arts") [Fox Corporation](https://en.wikipedia.org/wiki/Fox_Corporation "Fox Corporation") [Live Nation Entertainment](https://en.wikipedia.org/wiki/Live_Nation_Entertainment "Live Nation Entertainment") [Meta Platforms](https://en.wikipedia.org/wiki/Meta_Platforms "Meta Platforms") [Netflix](https://en.wikipedia.org/wiki/Netflix "Netflix") [News Corp](https://en.wikipedia.org/wiki/News_Corp "News Corp") [Omnicom Group](https://en.wikipedia.org/wiki/Omnicom_Group "Omnicom Group") [Paramount Skydance](https://en.wikipedia.org/wiki/Paramount_Skydance "Paramount Skydance") [T-Mobile](https://en.wikipedia.org/wiki/T-Mobile_US "T-Mobile US") [Take-Two Interactive](https://en.wikipedia.org/wiki/Take-Two_Interactive "Take-Two Interactive") [TKO Group Holdings](https://en.wikipedia.org/wiki/TKO_Group_Holdings "TKO Group Holdings") [The Trade Desk](https://en.wikipedia.org/wiki/The_Trade_Desk "The Trade Desk") [Verizon](https://en.wikipedia.org/wiki/Verizon "Verizon") [The Walt Disney Company](https://en.wikipedia.org/wiki/The_Walt_Disney_Company "The Walt Disney Company") [Warner Bros. Discovery](https://en.wikipedia.org/wiki/Warner_Bros._Discovery "Warner Bros. Discovery") |
| Real estate | [Alexandria Real Estate Equities](https://en.wikipedia.org/wiki/Alexandria_Real_Estate_Equities "Alexandria Real Estate Equities") [American Tower](https://en.wikipedia.org/wiki/American_Tower "American Tower") [AvalonBay Communities](https://en.wikipedia.org/wiki/AvalonBay_Communities "AvalonBay Communities") [BXP, Inc.](https://en.wikipedia.org/wiki/BXP,_Inc. "BXP, Inc.") [Camden Property Trust](https://en.wikipedia.org/wiki/Camden_Property_Trust "Camden Property Trust") [CBRE Group](https://en.wikipedia.org/wiki/CBRE_Group "CBRE Group") [CoStar Group](https://en.wikipedia.org/wiki/CoStar_Group "CoStar Group") [Crown Castle](https://en.wikipedia.org/wiki/Crown_Castle "Crown Castle") [Digital Realty](https://en.wikipedia.org/wiki/Digital_Realty "Digital Realty") [Equinix](https://en.wikipedia.org/wiki/Equinix "Equinix") [Equity Residential](https://en.wikipedia.org/wiki/Equity_Residential "Equity Residential") [Essex Property Trust](https://en.wikipedia.org/wiki/Essex_Property_Trust "Essex Property Trust") [Extra Space Storage](https://en.wikipedia.org/wiki/Extra_Space_Storage "Extra Space Storage") [Federal Realty Investment Trust](https://en.wikipedia.org/wiki/Federal_Realty_Investment_Trust "Federal Realty Investment Trust") [Healthpeak Properties](https://en.wikipedia.org/wiki/Healthpeak_Properties "Healthpeak Properties") [Host Hotels & Resorts](https://en.wikipedia.org/wiki/Host_Hotels_%26_Resorts "Host Hotels & Resorts") [Invitation Homes](https://en.wikipedia.org/wiki/Invitation_Homes "Invitation Homes") [Iron Mountain](https://en.wikipedia.org/wiki/Iron_Mountain_\(company\) "Iron Mountain (company)") [Kimco Realty](https://en.wikipedia.org/wiki/Kimco_Realty "Kimco Realty") [Mid-America Apartment Communities](https://en.wikipedia.org/wiki/Mid-America_Apartment_Communities "Mid-America Apartment Communities") [Prologis](https://en.wikipedia.org/wiki/Prologis "Prologis") [Public Storage](https://en.wikipedia.org/wiki/Public_Storage "Public Storage") [Realty Income](https://en.wikipedia.org/wiki/Realty_Income "Realty Income") [Regency Centers](https://en.wikipedia.org/wiki/Regency_Centers "Regency Centers") [SBA Communications](https://en.wikipedia.org/wiki/SBA_Communications "SBA Communications") [Simon Property Group](https://en.wikipedia.org/wiki/Simon_Property_Group "Simon Property Group") [UDR, Inc.](https://en.wikipedia.org/wiki/UDR,_Inc. "UDR, Inc.") [Ventas](https://en.wikipedia.org/wiki/Ventas_\(company\) "Ventas (company)") [Vici Properties](https://en.wikipedia.org/wiki/Vici_Properties "Vici Properties") [Welltower](https://en.wikipedia.org/wiki/Welltower "Welltower") [Weyerhaeuser](https://en.wikipedia.org/wiki/Weyerhaeuser "Weyerhaeuser") |
| Utilities | [AES Corporation](https://en.wikipedia.org/wiki/AES_Corporation "AES Corporation") [Alliant Energy](https://en.wikipedia.org/wiki/Alliant_Energy "Alliant Energy") [Ameren](https://en.wikipedia.org/wiki/Ameren "Ameren") [American Electric Power](https://en.wikipedia.org/wiki/American_Electric_Power "American Electric Power") [American Water Works](https://en.wikipedia.org/wiki/American_Water_Works "American Water Works") [Atmos Energy](https://en.wikipedia.org/wiki/Atmos_Energy "Atmos Energy") [CenterPoint Energy](https://en.wikipedia.org/wiki/CenterPoint_Energy "CenterPoint Energy") [CMS Energy](https://en.wikipedia.org/wiki/CMS_Energy "CMS Energy") [Consolidated Edison](https://en.wikipedia.org/wiki/Consolidated_Edison "Consolidated Edison") [Constellation Energy](https://en.wikipedia.org/wiki/Constellation_Energy "Constellation Energy") [Dominion Energy](https://en.wikipedia.org/wiki/Dominion_Energy "Dominion Energy") [DTE Energy](https://en.wikipedia.org/wiki/DTE_Energy "DTE Energy") [Duke Energy](https://en.wikipedia.org/wiki/Duke_Energy "Duke Energy") [Edison International](https://en.wikipedia.org/wiki/Edison_International "Edison International") [Entergy](https://en.wikipedia.org/wiki/Entergy "Entergy") [Evergy](https://en.wikipedia.org/wiki/Evergy "Evergy") [Eversource Energy](https://en.wikipedia.org/wiki/Eversource_Energy "Eversource Energy") [Exelon](https://en.wikipedia.org/wiki/Exelon "Exelon") [FirstEnergy](https://en.wikipedia.org/wiki/FirstEnergy "FirstEnergy") [NextEra Energy](https://en.wikipedia.org/wiki/NextEra_Energy "NextEra Energy") [NiSource](https://en.wikipedia.org/wiki/NiSource "NiSource") [NRG Energy](https://en.wikipedia.org/wiki/NRG_Energy "NRG Energy") [Pacific Gas and Electric Company](https://en.wikipedia.org/wiki/Pacific_Gas_and_Electric_Company "Pacific Gas and Electric Company") [Pinnacle West Capital](https://en.wikipedia.org/wiki/Pinnacle_West_Capital "Pinnacle West Capital") [PPL Corporation](https://en.wikipedia.org/wiki/PPL_Corporation "PPL Corporation") [Public Service Enterprise Group](https://en.wikipedia.org/wiki/Public_Service_Enterprise_Group "Public Service Enterprise Group") [Sempra](https://en.wikipedia.org/wiki/Sempra "Sempra") [Southern Company](https://en.wikipedia.org/wiki/Southern_Company "Southern Company") [Vistra Corp.](https://en.wikipedia.org/wiki/Vistra_Corp. "Vistra Corp.") [WEC Energy Group](https://en.wikipedia.org/wiki/WEC_Energy_Group "WEC Energy Group") [Xcel Energy](https://en.wikipedia.org/wiki/Xcel_Energy "Xcel Energy") |
| [v](https://en.wikipedia.org/wiki/Template:Oregon-based_companies "Template:Oregon-based companies") [t](https://en.wikipedia.org/wiki/Template_talk:Oregon-based_companies "Template talk:Oregon-based companies") [e](https://en.wikipedia.org/wiki/Special:EditPage/Template:Oregon-based_companies "Special:EditPage/Template:Oregon-based companies")[Oregon-based companies](https://en.wikipedia.org/wiki/List_of_companies_based_in_Oregon "List of companies based in Oregon") | |
|---|---|
| [NYSE listed](https://en.wikipedia.org/wiki/New_York_Stock_Exchange "New York Stock Exchange") | [Greenbrier Companies](https://en.wikipedia.org/wiki/The_Greenbrier_Companies "The Greenbrier Companies") [KinderCare Learning Centers](https://en.wikipedia.org/wiki/KinderCare_Learning_Centers "KinderCare Learning Centers") [Lithia Motors](https://en.wikipedia.org/wiki/Lithia_Motors "Lithia Motors") [Nike, Inc.]() [NW Natural](https://en.wikipedia.org/wiki/NW_Natural "NW Natural") [Portland General Electric](https://en.wikipedia.org/wiki/Portland_General_Electric "Portland General Electric") |
| [Nasdaq listed](https://en.wikipedia.org/wiki/Nasdaq "Nasdaq") | [Columbia Sportswear](https://en.wikipedia.org/wiki/Columbia_Sportswear "Columbia Sportswear") [FLIR](https://en.wikipedia.org/wiki/Teledyne_FLIR "Teledyne FLIR") [Lattice](https://en.wikipedia.org/wiki/Lattice_Semiconductor "Lattice Semiconductor") [Willamette Valley Vineyards](https://en.wikipedia.org/wiki/Willamette_Valley_Vineyards "Willamette Valley Vineyards") |
| Private companies | [A-dec](https://en.wikipedia.org/wiki/A-dec "A-dec") [Bob's Red Mill](https://en.wikipedia.org/wiki/Bob%27s_Red_Mill "Bob's Red Mill") [Erickson Inc.](https://en.wikipedia.org/wiki/Erickson_Inc. "Erickson Inc.") [ESCO](https://en.wikipedia.org/wiki/ESCO_Group "ESCO Group") [First Tech Federal Credit Union](https://en.wikipedia.org/wiki/First_Tech_Federal_Credit_Union "First Tech Federal Credit Union") [Franz Bakery](https://en.wikipedia.org/wiki/Franz_Bakery "Franz Bakery") [Hoffman Construction](https://en.wikipedia.org/wiki/Hoffman_Construction_Company "Hoffman Construction Company") [InFocus](https://en.wikipedia.org/wiki/InFocus "InFocus") [Laika, LLC](https://en.wikipedia.org/wiki/Laika,_LLC "Laika, LLC") [Leatherman](https://en.wikipedia.org/wiki/Leatherman "Leatherman") [Leupold & Stevens](https://en.wikipedia.org/wiki/Leupold_%26_Stevens "Leupold & Stevens") [The Old Spaghetti Factory](https://en.wikipedia.org/wiki/The_Old_Spaghetti_Factory "The Old Spaghetti Factory") [Parr Lumber](https://en.wikipedia.org/wiki/Parr_Lumber "Parr Lumber") [Plaid Pantry](https://en.wikipedia.org/wiki/Plaid_Pantry "Plaid Pantry") [Radisys](https://en.wikipedia.org/wiki/Radisys "Radisys") [Radius Recycling](https://en.wikipedia.org/wiki/Radius_Recycling "Radius Recycling") [Rentrak](https://en.wikipedia.org/wiki/Rentrak "Rentrak") [Reser's Fine Foods](https://en.wikipedia.org/wiki/Reser%27s_Fine_Foods "Reser's Fine Foods") [Roseburg Forest Products](https://en.wikipedia.org/wiki/Roseburg_Forest_Products "Roseburg Forest Products") [Shari's Cafe & Pies](https://en.wikipedia.org/wiki/Shari%27s_Cafe_%26_Pies "Shari's Cafe & Pies") [Vigor Marine Group](https://en.wikipedia.org/wiki/Vigor_Marine_Group "Vigor Marine Group") |
| Other | [Bi-Mart](https://en.wikipedia.org/wiki/Bi-Mart "Bi-Mart") [Next Adventure](https://en.wikipedia.org/wiki/Next_Adventure "Next Adventure") [Tillamook Creamery](https://en.wikipedia.org/wiki/Tillamook_County_Creamery_Association "Tillamook County Creamery Association") |
| [Authority control databases](https://en.wikipedia.org/wiki/Help:Authority_control "Help:Authority control") [](https://www.wikidata.org/wiki/Q483915#identifiers "Edit this at Wikidata") | |
|---|---|
| International | [ISNI](https://isni.org/isni/0000000109431366) [2](https://isni.org/isni/0000000107399630) [VIAF](https://viaf.org/viaf/126866388) [GND](https://d-nb.info/gnd/5280196-2) |
| National | [France](https://catalogue.bnf.fr/ark:/12148/cb13514183d) [BnF data](https://data.bnf.fr/ark:/12148/cb13514183d) [Japan](https://id.ndl.go.jp/auth/ndlna/00650562) [Czech Republic](https://aleph.nkp.cz/F/?func=find-c&local_base=aut&ccl_term=ica=xx0209550&CON_LNG=ENG) [Israel](https://www.nli.org.il/en/authorities/987007441780305171) |
| Artists | [Museum of Modern Art](https://www.moma.org/artists/43526) |
| Other | [IdRef](https://www.idref.fr/159732743) [MusicBrainz label](https://musicbrainz.org/label/9667b278-27cf-4e1f-907c-40176d15ef8f) [Yale LUX](https://lux.collections.yale.edu/view/group/8408c060-aa07-4f94-b9ca-8bf46f5e732a) |
[45°30′33″N 122°49′48″W / 45\.5093°N 122.8299°W / 45\.5093; -122.8299](https://geohack.toolforge.org/geohack.php?pagename=Nike,_Inc.¶ms=45.5093_N_122.8299_W_region:US_type:landmark)
Retrieved from "<https://en.wikipedia.org/w/index.php?title=Nike,_Inc.&oldid=1347538905>"
[Categories](https://en.wikipedia.org/wiki/Help:Category "Help:Category"):
- [Nike, Inc.](https://en.wikipedia.org/wiki/Category:Nike,_Inc. "Category:Nike, Inc.")
- [1964 establishments in Oregon](https://en.wikipedia.org/wiki/Category:1964_establishments_in_Oregon "Category:1964 establishments in Oregon")
- [1970s fashion](https://en.wikipedia.org/wiki/Category:1970s_fashion "Category:1970s fashion")
- [1980s fashion](https://en.wikipedia.org/wiki/Category:1980s_fashion "Category:1980s fashion")
- [1990s fashion](https://en.wikipedia.org/wiki/Category:1990s_fashion "Category:1990s fashion")
- [2000s fashion](https://en.wikipedia.org/wiki/Category:2000s_fashion "Category:2000s fashion")
- [2010s fashion](https://en.wikipedia.org/wiki/Category:2010s_fashion "Category:2010s fashion")
- [2020s fashion](https://en.wikipedia.org/wiki/Category:2020s_fashion "Category:2020s fashion")
- [Athletic shoe brands](https://en.wikipedia.org/wiki/Category:Athletic_shoe_brands "Category:Athletic shoe brands")
- [American companies established in 1964](https://en.wikipedia.org/wiki/Category:American_companies_established_in_1964 "Category:American companies established in 1964")
- [Clothing companies established in 1964](https://en.wikipedia.org/wiki/Category:Clothing_companies_established_in_1964 "Category:Clothing companies established in 1964")
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Nike, Inc.
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| Readable Markdown | "NIKE" redirects here. For other uses, see [Nike](https://en.wikipedia.org/wiki/Nike_\(disambiguation\) "Nike (disambiguation)").
| | |
|---|---|
| [](https://en.wikipedia.org/wiki/File:Logo_NIKE.svg)[Swoosh](https://en.wikipedia.org/wiki/Swoosh "Swoosh") logo since 1971 | |
| [](https://en.wikipedia.org/wiki/File:Nike_Campus,_Beaverton_-_DPLA_-_ffa63f1bbaf5cd21aeada3d3978db2b0.jpg)[Headquarters](https://en.wikipedia.org/wiki/Nike_World_Headquarters "Nike World Headquarters") near [Beaverton, Oregon](https://en.wikipedia.org/wiki/Beaverton,_Oregon "Beaverton, Oregon"), US | |
| Formerly | Blue Ribbon Sports, Inc. (1964–1971) |
| Company type | [Public](https://en.wikipedia.org/wiki/Public_company "Public company") |
| [Traded as](https://en.wikipedia.org/wiki/Ticker_symbol "Ticker symbol") | [NYSE](https://en.wikipedia.org/wiki/New_York_Stock_Exchange "New York Stock Exchange"): [NKE](https://www.nyse.com/quote/XNYS:NKE) (Class B) [DJIA](https://en.wikipedia.org/wiki/DJIA "DJIA") component [S\&P 100](https://en.wikipedia.org/wiki/S%26P_100 "S&P 100") component [S\&P 500](https://en.wikipedia.org/wiki/S%26P_500 "S&P 500") component |
| [ISIN](https://en.wikipedia.org/wiki/International_Securities_Identification_Number "International Securities Identification Number") | [US6541061031](https://isin.toolforge.org/?language=en&isin=US6541061031) |
| Industry | [Apparel](https://en.wikipedia.org/wiki/Clothing_industry "Clothing industry") [Accessories](https://en.wikipedia.org/wiki/Fashion_accessory "Fashion accessory") [Sports equipment](https://en.wikipedia.org/wiki/Sports_equipment "Sports equipment") |
| Founded | January 25, 1964; 62 years ago |
| Founders | [Bill Bowerman](https://en.wikipedia.org/wiki/Bill_Bowerman "Bill Bowerman") [Phil Knight](https://en.wikipedia.org/wiki/Phil_Knight "Phil Knight") |
| Headquarters | [Nike World Headquarters](https://en.wikipedia.org/wiki/Nike_World_Headquarters "Nike World Headquarters"), [Washington County, Oregon](https://en.wikipedia.org/wiki/Washington_County,_Oregon "Washington County, Oregon"), US |
| Area served | Worldwide |
| Key people | Philip Knight ([chairman](https://en.wikipedia.org/wiki/Chairperson "Chairperson") emeritus) [Mark Parker](https://en.wikipedia.org/wiki/Mark_Parker "Mark Parker") (executive chairman) [Elliott Hill](https://en.wikipedia.org/wiki/Elliott_Hill "Elliott Hill") ([president](https://en.wikipedia.org/wiki/President_\(corporate_title\) "President (corporate title)") and [CEO](https://en.wikipedia.org/wiki/Chief_executive_officer "Chief executive officer"))[\[1\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-1) [John Hoke III](https://en.wikipedia.org/wiki/John_Hoke_III "John Hoke III") ([chief innovation officer](https://en.wikipedia.org/wiki/Chief_innovation_officer "Chief innovation officer"))[\[2\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-2) |
| Products | [Athletic shoes](https://en.wikipedia.org/wiki/Athletic_shoes "Athletic shoes") [athletic apparel](https://en.wikipedia.org/wiki/Sportswear "Sportswear") [sporting goods](https://en.wikipedia.org/wiki/Sporting_goods "Sporting goods") [accessories](https://en.wikipedia.org/wiki/Fashion_accessories "Fashion accessories") |
| Revenue |  [US\$](https://en.wikipedia.org/wiki/United_States_dollar "United States dollar")46\.3 [billion](https://en.wikipedia.org/wiki/1,000,000,000 "1,000,000,000") (2025) |
| [Operating income](https://en.wikipedia.org/wiki/Earnings_before_interest_and_taxes "Earnings before interest and taxes") |  US\$3.70 billion (2025) |
| [Net income](https://en.wikipedia.org/wiki/Net_income "Net income") |  US\$3.22 billion (2025) |
| [Total assets](https://en.wikipedia.org/wiki/Asset "Asset") |  US\$36.6 billion (2025) |
| [Total equity](https://en.wikipedia.org/wiki/Equity_\(finance\) "Equity (finance)") |  US\$13.2 billion (2025) |
| Number of employees | 77,800 (2025) |
| [Subsidiaries](https://en.wikipedia.org/wiki/Subsidiary "Subsidiary") | [Converse](https://en.wikipedia.org/wiki/Converse_\(brand\) "Converse (brand)") |
| Website | [nike.com](http://nike.com/) |
| **Footnotes / references** [\[3\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-10K2025-3) | |
**Nike, Inc.**[\[a\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-6) is an American athletic footwear and apparel corporation headquartered near [Beaverton, Oregon](https://en.wikipedia.org/wiki/Beaverton,_Oregon "Beaverton, Oregon").[\[6\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Nike_HQ-7) It is the world's largest supplier of [athletic shoes](https://en.wikipedia.org/wiki/Sneakers "Sneakers") and apparel and a major manufacturer of [sports equipment](https://en.wikipedia.org/wiki/Sports_equipment "Sports equipment"), with revenue in excess of US\$46 billion in its fiscal year 2022.[\[7\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-8)[\[8\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-9)
The company was founded on January 25, 1964, as "Blue Ribbon Sports", by [Bill Bowerman](https://en.wikipedia.org/wiki/Bill_Bowerman "Bill Bowerman") and [Phil Knight](https://en.wikipedia.org/wiki/Phil_Knight "Phil Knight"), and officially became Nike, Inc. on May 30, 1971. The company takes its name from [Nike](https://en.wikipedia.org/wiki/Nike_\(mythology\) "Nike (mythology)"), the Greek goddess of victory.[\[9\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-10) Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, [Nike+](https://en.wikipedia.org/wiki/Nike%2B "Nike+"), [Nike Blazers](https://en.wikipedia.org/wiki/Nike_Blazers "Nike Blazers"), [Air Force 1](https://en.wikipedia.org/wiki/Air_Force_1_\(shoe\) "Air Force 1 (shoe)"), [Nike Dunk](https://en.wikipedia.org/wiki/Nike_Dunk "Nike Dunk"), [Air Max](https://en.wikipedia.org/wiki/Air_Max "Air Max"), Foamposite, [Nike Skateboarding](https://en.wikipedia.org/wiki/Nike_Skateboarding "Nike Skateboarding") and Nike CR7.[\[10\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-11) The company also sells products under its [Air Jordan](https://en.wikipedia.org/wiki/Air_Jordan "Air Jordan") brand and its [Converse](https://en.wikipedia.org/wiki/Converse_\(brand\) "Converse (brand)") subsidiary. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned [Cole Haan](https://en.wikipedia.org/wiki/Cole_Haan "Cole Haan"), [Umbro](https://en.wikipedia.org/wiki/Umbro "Umbro"), and [Hurley International](https://en.wikipedia.org/wiki/Hurley_International "Hurley International").[\[11\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-12) In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "[Just Do It](https://en.wikipedia.org/wiki/Just_Do_It "Just Do It")" and the [Swoosh](https://en.wikipedia.org/wiki/Swoosh "Swoosh") logo.
As of 2024, it employed 83,700 people worldwide.[\[12\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-13) In 2020, the brand alone was valued in excess of \$32 billion, making it the most valuable brand among sports businesses.[\[13\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-14) Previously, in 2017, the Nike brand was valued at \$29.6 billion.[\[14\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-15) Nike ranked [89th](https://en.wikipedia.org/wiki/List_of_largest_companies_in_the_United_States_by_revenue "List of largest companies in the United States by revenue") in the 2018 [*Fortune* 500](https://en.wikipedia.org/wiki/Fortune_500 "Fortune 500") list of the largest United States corporations by total revenue.[\[15\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-16) The company ranked 239th in the Forbes Global 2000 companies in 2024.
History
[](https://en.wikipedia.org/wiki/File:Knight_and_Bowerman.jpg)
[Bill Bowerman](https://en.wikipedia.org/wiki/Bill_Bowerman "Bill Bowerman") (left) conversing with [Phil Knight](https://en.wikipedia.org/wiki/Phil_Knight "Phil Knight") (second from left) and two other members of the Oregon track team, 1958.
Nike, originally known as Blue Ribbon Sports (BRS), was founded by [University of Oregon](https://en.wikipedia.org/wiki/University_of_Oregon "University of Oregon") track athlete [Phil Knight](https://en.wikipedia.org/wiki/Phil_Knight "Phil Knight") and his coach, [Bill Bowerman](https://en.wikipedia.org/wiki/Bill_Bowerman "Bill Bowerman"), on January 25, 1964.[\[16\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-O'Reilly-2014-17) The company initially operated in [Eugene](https://en.wikipedia.org/wiki/Eugene,_Oregon "Eugene, Oregon"), [Oregon](https://en.wikipedia.org/wiki/Oregon "Oregon") as a distributor for Japanese shoemaker [Onitsuka Tiger](https://en.wikipedia.org/wiki/Onitsuka_Tiger "Onitsuka Tiger"), making most sales at track meets out of Knight's automobile.[\[16\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-O'Reilly-2014-17)
According to [Otis Davis](https://en.wikipedia.org/wiki/Otis_Davis "Otis Davis"), a [University of Oregon](https://en.wikipedia.org/wiki/University_of_Oregon "University of Oregon") student-athlete coached by Bowerman and [Olympic gold medalist](https://en.wikipedia.org/wiki/List_of_multiple_Olympic_gold_medalists "List of multiple Olympic gold medalists") at the [1960 Summer Olympics](https://en.wikipedia.org/wiki/1960_Summer_Olympics "1960 Summer Olympics"), his coach made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. According to Davis, "I told [Tom Brokaw](https://en.wikipedia.org/wiki/Tom_Brokaw "Tom Brokaw") that I was the first. I don't care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People don't believe me. In fact, I didn't like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman made them from the [waffle iron](https://en.wikipedia.org/wiki/Waffle_iron "Waffle iron"), and they were mine".[\[17\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-HudReporter2006-18)
In its first year in business, BRS sold 1,300 pairs of Japanese running shoes, grossing \$8,000.[\[18\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-19) By 1965, sales had reached \$20,000. In 1966, BRS opened its first retail store at 3107 Pico Boulevard in [Santa Monica, California](https://en.wikipedia.org/wiki/Santa_Monica,_California "Santa Monica, California"). In 1967, due to increasing sales, BRS expanded retail and distribution operations on the East Coast, in [Wellesley, Massachusetts](https://en.wikipedia.org/wiki/Wellesley,_Massachusetts "Wellesley, Massachusetts").[\[19\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-20)
In 1971, Bowerman used his wife's waffle iron to experiment on rubber to create a new sole for track shoes that would grip but be lightweight and increase the runner's speed. Oregon's [Hayward Field](https://en.wikipedia.org/wiki/Hayward_Field "Hayward Field") was transitioning to an artificial surface, and Bowerman wanted a sole which could grip to grass or bark dust without the use of spikes. Bowerman was talking to his wife about this puzzle over breakfast, when the waffle iron idea came into play.[\[20\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-21)
Bowerman's design led to the introduction of the "Moon Shoe" in 1972, so named because the waffle tread was said to resemble the [footprints](https://en.wikipedia.org/wiki/Footprint "Footprint") left by astronauts on the Moon. Further refinement resulted in the "Waffle Trainer" in 1974, which helped fuel the explosive growth of Blue Ribbon Sports/Nike.[\[21\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-22)[\[22\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-23)
Tension between BRS and Onitsuka Tiger increased in 1971 as the latter attempted a takeover of BRS by extending an ultimatum proposal that would give the Japanese company 51 percent of BRS.[\[23\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Gereffi-1993-24) In 1972, the relationship between BRS and Onitsuka Tiger came to an end.[\[23\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Gereffi-1993-24) BRS prepared to launch its own line of footwear. The previous year, it was already able to place from two Japanese shoe manufacturers the company's first independent order for 20,000, which included 6,000 that had the Nike logo.[\[23\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Gereffi-1993-24) Runner Jeff Johnson was brought in to help market the new brand and was credited for coining the name “Nike”.[\[24\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-25) It would bear the [Swoosh](https://en.wikipedia.org/wiki/Swoosh "Swoosh") newly designed by [Carolyn Davidson](https://en.wikipedia.org/wiki/Carolyn_Davidson_\(graphic_designer\) "Carolyn Davidson (graphic designer)").[\[25\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-26)[\[26\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-thestreet.com-27) The Swoosh was first used by Nike on June 18, 1971,[\[27\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-28) and was registered with the [US Patent and Trademark Office](https://en.wikipedia.org/wiki/US_Patent_and_Trademark_Office "US Patent and Trademark Office") on January 22, 1974.[\[28\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-29)[\[29\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-30)
In 1976, the company hired John Brown and Partners, based in Seattle, as its first [advertising agency](https://en.wikipedia.org/wiki/Advertising_agency "Advertising agency").[\[30\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Adage-2003-31) The following year, the agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown.[\[30\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Adage-2003-31) By 1980, Nike had attained a 50% market share in the US athletic shoe market, and the company went public in December of that year.[\[31\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-32)
[Wieden+Kennedy](https://en.wikipedia.org/wiki/Wieden%2BKennedy "Wieden+Kennedy"), Nike's primary ad agency, has worked with Nike to create many print and television advertisements, and Wieden+Kennedy remains Nike's primary ad agency.[\[32\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-33) It was agency co-founder [Dan Wieden](https://en.wikipedia.org/wiki/Dan_Wieden "Dan Wieden") who coined the now-famous slogan "[Just Do It](https://en.wikipedia.org/wiki/Just_Do_It "Just Do It")" for a 1988 Nike ad campaign,[\[33\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-34) which was chosen by *Advertising Age* as one of the top five ad slogans of the 20th century and enshrined in the [Smithsonian Institution](https://en.wikipedia.org/wiki/Smithsonian_Institution "Smithsonian Institution").[\[34\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-35) [Walt Stack](https://en.wikipedia.org/wiki/Walt_Stack "Walt Stack") was featured in Nike's first "Just Do It" advertisement, which debuted on July 1, 1988.[\[35\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-36) Wieden credits the inspiration for the slogan to "Let's do it", the last words spoken by [Gary Gilmore](https://en.wikipedia.org/wiki/Gary_Gilmore "Gary Gilmore") before he was executed.[\[36\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-NYT-37)
Nike manufactured its first uniforms for a professional sports team in 1979, when its jersey for the [Portland Timbers](https://en.wikipedia.org/wiki/Portland_Timbers_\(1975%E2%80%931982\) "Portland Timbers (1975–1982)") of the [North American Soccer League](https://en.wikipedia.org/wiki/North_American_Soccer_League_\(1968%E2%80%931984\) "North American Soccer League (1968–1984)") debuted.[\[37\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-38) Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world.[\[38\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-39) In 1990, Nike moved into its eight-building [World Headquarters](https://en.wikipedia.org/wiki/Nike_World_Headquarters "Nike World Headquarters") campus in Beaverton, Oregon.[\[39\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-40) The first Nike retail store, dubbed Niketown, opened in [downtown Portland](https://en.wikipedia.org/wiki/Downtown_Portland,_Oregon "Downtown Portland, Oregon") in November of that year.[\[40\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-41)
Phil Knight announced in mid-2015 that he would step down as chairman of Nike in 2016.[\[41\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-42)[\[42\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-43) He officially stepped down from all duties with the company on June 30, 2016.[\[43\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-44)
In a company public announcement on March 15, 2018, Nike CEO [Mark Parker](https://en.wikipedia.org/wiki/Mark_Parker "Mark Parker") said Trevor Edwards, a top Nike executive who was seen as a potential successor to the chief executive, was relinquishing his position as Nike's brand president and would retire in August.[\[44\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-45)
In October 2019, [John Donahoe](https://en.wikipedia.org/wiki/John_Donahoe "John Donahoe") was announced as the next CEO, and succeeded Parker on January 13, 2020.[\[45\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Bloomberg_LP-46) In November 2019, the company stopped selling directly through [Amazon](https://en.wikipedia.org/wiki/Amazon_\(company\) "Amazon (company)"), focusing more on direct relationships with customers.[\[46\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-47)
Acquisitions
[](https://en.wikipedia.org/wiki/File:Nike_Flagship_-_NYC_\(48155560636\).jpg)
A Nike flagship store in [Manhattan](https://en.wikipedia.org/wiki/Manhattan "Manhattan")
Nike has acquired and sold several apparel and footwear companies over the course of its history. Its first acquisition was the upscale footwear company [Cole Haan](https://en.wikipedia.org/wiki/Cole_Haan "Cole Haan") in 1988,[\[47\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-colehaanacquired-48) followed by the purchase of [Bauer Hockey](https://en.wikipedia.org/wiki/Bauer_Hockey "Bauer Hockey") in 1994.[\[48\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-bauerdivestment-49) In 2002, Nike bought surf apparel company [Hurley International](https://en.wikipedia.org/wiki/Hurley_International "Hurley International") from founder Bob Hurley.[\[49\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-hurleyacquired-50) In 2003, Nike paid US\$309 million to acquire sneaker company [Converse](https://en.wikipedia.org/wiki/Converse_\(brand\) "Converse (brand)").[\[50\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Converse-51) The company acquired [Starter](https://en.wikipedia.org/wiki/Starter_\(clothing_line\) "Starter (clothing line)") in 2004[\[51\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-starteracq-52) and soccer uniform maker [Umbro](https://en.wikipedia.org/wiki/Umbro "Umbro") in 2007.[\[52\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-umbroacqanddivest-53)
In order to refocus its business lines, Nike began divesting itself of some of its subsidiaries in the 2000s.[\[53\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-chaan-54) It sold Starter in 2007[\[51\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-starteracq-52) and Bauer Hockey in 2008.[\[48\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-bauerdivestment-49) The company sold Umbro in 2012[\[54\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-umbrodivestment-55) and Cole Haan in 2013.[\[55\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-colehaandivestment-56) As of 2020, Converse is the sole subsidiary of Nike.[\[50\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Converse-51)
Nike acquired Zodiac, a consumer data analytics company, in March 2018.[\[56\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-57) In August 2019, the company acquired Celect, a Boston-based predictive analytics company.[\[57\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-58) In December 2021, Nike purchased RTFKT Studios, a virtual shoe company that makes NFTs.[\[58\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-59)
In February 2021, Nike acquired Datalogue, a New York-based company focused on digital sales and machine learning technology.[\[59\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-60)
Finance
| Region | share |
|---|---|
| North America | 42\.2% |
| Europe, Middle East and Africa | 26\.2% |
| Greater China | 14\.2% |
| Asia Pacific & Latin America | 12\.6% |
| Global | 4\.9% |
| Corporate | 0\.1% |
Nike was made a member of the [Dow Jones Industrial Average](https://en.wikipedia.org/wiki/Dow_Jones_Industrial_Average "Dow Jones Industrial Average") in 2013, when it replaced [Alcoa](https://en.wikipedia.org/wiki/Alcoa "Alcoa").[\[61\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Barron's-62)
On December 19, 2013, Nike's quarterly profit rose due to a 13 percent increase in global orders for merchandise since April of that year.[\[62\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-63) Future orders of shoes or clothes for delivery between December and April, rose to \$10.4 billion. Nike shares (NKE) rose 0.6 percent to \$78.75 in extended trading.[\[63\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-64)
In November 2015, Nike announced it would initiate a \$12 billion share buyback, as well as a two-for-one stock split, with shares to begin trading at the decreased price on December 24.[\[64\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-65) The split will be the seventh in company history.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\]
In June 2018, Nike announced it would initiate a \$15 billion share buyback over four years, to begin in 2019 upon completion of the previous buyback program.[\[65\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-66)
For the fiscal year 2018, Nike reported earnings of US\$1.933 billion, with annual revenue of US\$36.397 billion, an increase of 6.0% over the previous fiscal cycle. Nike's shares traded at over \$72 per share, and its market capitalization was valued at over US\$114.5 billion in October 2018.[\[66\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-67)
| Product | share |
|---|---|
| Footwear | 64\.7% |
| Apparel | 27\.0% |
| Converse | 4\.7% |
| Equipment | 3\.4% |
| Global Brand | 0\.1% |
| Corporate | 0\.1% |
In February 2020, the company said that roughly 75% of Nike stores in Greater China had closed due to the COVID-19 outbreak. In March 2020, Nike reported a 5% drop in Chinese sales associated with stores' closure.[\[67\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-68) It was the first decrease in six years. At the same time, the company's online sales grew by 36% during Q1 of 2020. Also, the sales of personal training apps grew by 80% in China.[\[68\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-69)
In June 2025, Nike warned that President Trump’s new tariffs on key trading partners could add around \$1 billion to its costs this year, causing the company to shift some production out of China to reduce its exposure. Despite weaker quarterly revenue, Nike’s shares rose over 10% after a better-than-expected earnings forecast, while the US and China also reached a deal to ease trade tensions.[\[69\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-70)
The key trends of Nike are (as at the financial year ending May 31):[\[70\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-71)[\[71\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-72)[\[72\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-73)
| [FY](https://en.wikipedia.org/wiki/Financial_year "Financial year") | Revenue in billion USD | Net income in billion USD | Total assets in billion USD | Employees |
|---|---|---|---|---|
| 2005 | 13\.7 | 1\.2 | 8\.7 | 26,000 |
| 2006 | 14\.9 | 1\.3 | 9\.8 | 28,000 |
| 2007 | 16\.3 | 1\.4 | 10\.6 | 30,200 |
| 2008 | 18\.6 | 1\.8 | 12\.4 | 32,500 |
| 2009 | 19\.1 | 1\.4 | 13\.2 | 34,300 |
| 2010 | 19\.0 | 1\.9 | 14\.4 | 34,400 |
| 2011 | 20\.1 | 2\.1 | 14\.9 | 38,000 |
| 2012 | 23\.3 | 2\.2 | 15\.4 | 44,000 |
| 2013 | 25\.3 | 2\.4 | 17\.5 | 48,000 |
| 2014 | 27\.7 | 2\.6 | 18\.5 | 56,500 |
| 2015 | 30\.6 | 3\.2 | 21\.5 | 62,600 |
| 2016 | 32\.3 | 3\.7 | 21\.3 | 70,700 |
| 2017 | 34\.3 | 4\.2 | 23\.2 | 74,400 |
| 2018 | 36\.3 | 1\.9 | 22\.5 | 73,100 |
| 2019 | 39\.1 | 4\.0 | 23\.7 | 76,700 |
| 2020 | 37\.4 | 2\.5 | 31\.3 | 75,400 |
| 2021 | 44\.5 | 5\.7 | 37\.7 | 73,300 |
| 2022 | 46\.7 | 6\.0 | 40\.3 | 79,100 |
| 2023 | 51\.2 | 5\.0 | 37\.5 | 83,700 |
| 2024 | 51\.3 | 5\.7 | 38\.1 | 79,400 |
| 2025 | 46\.3 | 3\.2 | 36\.5 | 77,800 |
Logo evolution
- [](https://en.wikipedia.org/wiki/File:Blue_ribbon_sports_logo.png "1964–71")
1964–71
- [](https://en.wikipedia.org/wiki/File:Nike_swoosh_logo71.png "1971–78[note2 1]")
1971–78[\[note2 1\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-74)
- [](https://en.wikipedia.org/wiki/File:Old_Nike_logo.jpg "1978–95 (primary)[note2 2]")
1978–95 (primary)[\[note2 2\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-75)
- [](https://en.wikipedia.org/wiki/File:Logo_NIKE.svg "1995–present")
1995–present
Notes
1. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-74)** This logo is still used on some throwback apparel.
2. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-75)** This logo is still used as a secondary logo, notably on casual wear apparel.
Products
Nike produces a wide range of sports equipment and apparel.
Sports apparel
[](https://en.wikipedia.org/wiki/File:Nike_mercurial_astroturf_cropped.jpg)
Mercurial [astro turf](https://en.wikipedia.org/wiki/Astro_turf "Astro turf") shoes
[](https://en.wikipedia.org/wiki/File:Nike_astro_turf_trainers,_black_and_blue.jpg)
Nike astro turf shoes
Nike's first apparel products were track running shoes. [Nike Air Max](https://en.wikipedia.org/wiki/Nike_Air_Max "Nike Air Max") is a line of shoes first released by Nike, Inc. in 1987. Additional product lines were introduced later, such as Air Huarache, which debuted in 1992. The most recent additions to their line are the Nike 6.0, Nike NYX, and [Nike SB](https://en.wikipedia.org/wiki/Nike_SB "Nike SB") shoes, designed for skateboarding. Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'.[\[73\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-76) In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind.
Nike's range of products include shoes, jerseys, shorts, [cleats](https://en.wikipedia.org/wiki/Cleat_\(shoe\) "Cleat (shoe)"), [baselayers](https://en.wikipedia.org/wiki/Baselayers "Baselayers"), etc. for sports activities such as soccer,[\[74\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-77) basketball, track and field, [combat sports](https://en.wikipedia.org/wiki/Combat_sports "Combat sports"), tennis, [American football](https://en.wikipedia.org/wiki/American_football "American football"), athletics, golf, [ice hockey](https://en.wikipedia.org/wiki/Ice_hockey "Ice hockey"), and [cross training](https://en.wikipedia.org/wiki/Cross_training "Cross training") for men, women, and children. Nike also sells shoes for activities such as [skateboarding](https://en.wikipedia.org/wiki/Skateboarding "Skateboarding"), baseball, cycling, volleyball, [wrestling](https://en.wikipedia.org/wiki/Wrestling "Wrestling"), [cheerleading](https://en.wikipedia.org/wiki/Cheerleading "Cheerleading"), [lacrosse](https://en.wikipedia.org/wiki/Lacrosse "Lacrosse"), [cricket](https://en.wikipedia.org/wiki/Cricket "Cricket"), aquatic activities, auto racing, and other athletic and recreational uses. Nike partnered with [Apple Inc.](https://en.wikipedia.org/wiki/Apple_Inc. "Apple Inc.") to produce the [Nike+](https://en.wikipedia.org/wiki/Nike%2BiPod "Nike+iPod") product that monitors a runner's performance via a radio device in the shoe that links to the [iPod nano](https://en.wikipedia.org/wiki/IPod_nano "IPod nano"). While the product generates useful statistics, it has been criticized by researchers who were able to identify users' [RFID](https://en.wikipedia.org/wiki/RFID "RFID") devices from 60 feet (18 m) away using small, concealable intelligence [motes](https://en.wikipedia.org/wiki/Crossbow_Technology "Crossbow Technology") in a [wireless sensor network](https://en.wikipedia.org/wiki/Wireless_sensor_network "Wireless sensor network").[\[75\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-78)[\[76\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-79)
In 2004, Nike launched the [SPARQ Training Program](https://en.wikipedia.org/wiki/SPARQ_Training "SPARQ Training")/Division.[\[77\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-80) Some of Nike's newest shoes contain [Flywire](https://en.wikipedia.org/wiki/Nike_Flywire "Nike Flywire") and Lunarlite Foam to reduce weight.[\[78\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-81) The Air Zoom Vomero running shoe, introduced in 2006 and currently in its 11th generation, featured a combination of groundbreaking innovations including a full-length air cushioned sole,[\[79\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-82) an external heel counter, a crashpad in the heel for shock absorption, and Fit Frame technology for a stable fit.[\[80\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-83)
In 2023, Nike told ESPN that it would cease using kangaroo skins in its products by the end of that year and debut "a new Nike-only, proprietary synthetic upper, \[with\] a new material that is a better performance solution and replaces the use of kangaroo leather."[\[81\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-84)
Nike Vaporfly
[](https://en.wikipedia.org/wiki/File:Nike_Vaporfly_Cut_in_Half.png)
Nike Vaporfly cut in half to show the different layers that make up the base of the shoe. The dark grey line shows the carbon fiber plate.
The Nike Vaporfly first came out in 2017 and their popularity, along with its performance, prompted a new series of running shoes.[\[82\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-85)[\[83\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Bachman-2020-86) The Vaporfly series has a new technological composition that has revolutionized long-distance running since studies have shown that these shoes can improve marathon race time up to 4.2%.[\[83\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Bachman-2020-86) The composition of the sole contains a foamy material, Pebax, that Nike has altered and now calls it ZoomX (which can be found in other Nike products as well). Pebax foam can also be found in airplane insulation and is "squishier, bouncier, and lighter" than foams in typical running shoes.[\[83\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Bachman-2020-86) In the middle of the ZoomX foam there is a full-length carbon fiber plate "designed to generate extra spring in every step".[\[83\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Bachman-2020-86) At the time of this writing Nike had just released its newest product from the Vaporfly line, the Nike ZoomX Vaporfly NEXT%, which was marketed as "the fastest shoe we’ve ever made" using Nike's "two most innovative technologies, Nike ZoomX foam and VaporWeave material".[\[84\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-87)
Street fashions
[](https://en.wikipedia.org/wiki/File:Nike_no-show_socks.JPG)
Nike Elite no-show socks with cushioned sole
[](https://en.wikipedia.org/wiki/File:Hypervenom,_Nike_trainers.jpg)
Hypervenom sports shoes
[](https://en.wikipedia.org/wiki/File:Nike_Victori_One_Men%27s_Slides.jpg)
Nike Victori One men's slides on rain
The Nike brand, with its distinctive "[Swoosh](https://en.wikipedia.org/wiki/Swoosh "Swoosh")" logo, quickly became regarded as a status symbol[\[85\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-88) in modern [urban fashion](https://en.wikipedia.org/wiki/Urban_fashion "Urban fashion") and [hip-hop fashion](https://en.wikipedia.org/wiki/Hip-hop_fashion "Hip-hop fashion")[\[86\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-89) due to its association with success in sport.[\[87\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-90) Beginning in the 1980s, various items of Nike clothing became staples of mainstream American [youth fashion](https://en.wikipedia.org/wiki/Youth_culture "Youth culture"), especially tracksuits, [shell suits](https://en.wikipedia.org/wiki/Shell_suit "Shell suit"), [baseball caps](https://en.wikipedia.org/wiki/Baseball_cap "Baseball cap"), [Air Jordans](https://en.wikipedia.org/wiki/Air_Jordans "Air Jordans"), Air Force 1's, and [Air Max](https://en.wikipedia.org/wiki/Air_Max "Air Max") running shoes[\[88\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-91) with thick, air cushioned rubber soles and contrasting blue, yellow, green, white, or red trim.[\[89\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-92) Limited edition sneakers and prototypes with a regional early release were known as [Quickstrikes](https://en.wikipedia.org/wiki/Quickstrike_sneakers "Quickstrike sneakers"),[\[90\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-93) and became highly desirable items[\[91\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-94) for teenage members of the [sneakerhead subculture](https://en.wikipedia.org/wiki/Sneakerhead_subculture "Sneakerhead subculture").[\[92\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-95)
By the 1990s and [2000s](https://en.wikipedia.org/wiki/2000s_youth_fashion "2000s youth fashion"), American and European teenagers[\[93\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-96) associated with the [preppy](https://en.wikipedia.org/wiki/Preppy "Preppy")[\[94\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-97) or [popular clique](https://en.wikipedia.org/wiki/Popular_clique "Popular clique")[\[95\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-98) began combining these sneakers,[\[96\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-99) [leggings](https://en.wikipedia.org/wiki/Leggings "Leggings"), sweatpants, [crop tops](https://en.wikipedia.org/wiki/Crop_top "Crop top"),[\[97\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-100) and tracksuits with regular [casual chic](https://en.wikipedia.org/wiki/Casual_chic "Casual chic")[\[98\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-101) street clothes[\[99\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-102) such as jeans, skirts, [leg warmers](https://en.wikipedia.org/wiki/Leg_warmers "Leg warmers"), [slouch socks](https://en.wikipedia.org/wiki/Slouch_socks "Slouch socks"), and [bomber jackets](https://en.wikipedia.org/wiki/Bomber_jacket "Bomber jacket"). Particularly popular[\[100\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-103) were the unisex spandex Nike Tempo [compression shorts](https://en.wikipedia.org/wiki/Compression_shorts "Compression shorts")[\[101\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-104) worn for cycling and running,[\[102\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-105) which had a mesh lining, waterproofing, and, later in the 2000s, a zip pocket for a [Walkman](https://en.wikipedia.org/wiki/Walkman "Walkman") or [MP3 player](https://en.wikipedia.org/wiki/MP3_player "MP3 player").[\[103\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-106)
From the late 2000s into the 2010s, Nike Elite basketball socks began to be worn as everyday clothes by hip-hop fans and young children.[\[104\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-107) Originally plain white or black, these socks had special shock absorbing cushioning in the sole[\[105\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-108) plus a moisture wicking upper weave.[\[106\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-109) Later, Nike Elite socks became available in bright colors inspired by throwback [basketball uniforms](https://en.wikipedia.org/wiki/Basketball_uniform "Basketball uniform"),[\[107\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-110) often with contrasting bold abstract designs, images of celebrities,[\[108\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-111) and freehand digital print[\[109\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-112) to capitalize upon the emerging nostalgia for [1990s fashion](https://en.wikipedia.org/wiki/1990s_fashion "1990s fashion").
In 2015, a new self-lacing shoe was introduced. Called the [Nike Mag](https://en.wikipedia.org/wiki/Nike_Mag "Nike Mag"), which are replicas of the shoes featured in *[Back to the Future Part II](https://en.wikipedia.org/wiki/Back_to_the_Future_Part_II "Back to the Future Part II")*, it had a preliminary limited release, only available by auction with all proceeds going to the [Michael J. Fox Foundation](https://en.wikipedia.org/wiki/Michael_J._Fox_Foundation "Michael J. Fox Foundation").[\[110\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-113) This was done again in 2016.[\[111\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-114)
Nike have introduced a premium line, focused more on streetwear than sports wear called NikeLab.[\[112\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-115)[\[113\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-116)
In March 2017, Nike announced its launch of a plus-size clothing line,[\[114\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-117) which will feature new sizes 1X through 3X on more than 200 products.[\[115\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-118) Another significant development at this time was the [Chuck Taylor All-Star Modern](https://en.wikipedia.org/wiki/Chuck_Taylor_All-Stars "Chuck Taylor All-Stars"), an update of the classic basketball sneaker that incorporated the circular knit upper and cushioned foam sole of Nike's Air Jordans.[\[116\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-119)
Collectibles
On July 23, 2019, a pair of Nike Inc. running shoes sold for \$437,500 at a [Sotheby's](https://en.wikipedia.org/wiki/Sotheby%27s "Sotheby's") auction. The so-called "Moon Shoes"[\[117\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-120) were designed by Nike co-founder and track coach Bill Bowerman for runners participating in the 1972 Olympics trials. The buyer was [Miles Nadal](https://en.wikipedia.org/wiki/MDC_Partners "MDC Partners"), a Canadian investor and car collector, who had just paid \$850,000 for a group of 99 rare or limited collection pairs of sport shoes. The purchase price was the highest for one pair of sneakers, the previous record being \$190,373 in 2017 for a pair of signed [Converse](https://en.wikipedia.org/wiki/Converse_\(shoe_company\) "Converse (shoe company)") shoes in California, said to have been worn by [Michael Jordan](https://en.wikipedia.org/wiki/Michael_Jordan "Michael Jordan") during the 1984 basketball final of the Olympics that year.[\[118\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-121)
Virtual
After acquiring RTFKT, Nike launched the Dunk Genesis Cryptokicks collection, which features over 20,000 NFTs.[\[119\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-122) One design by [Takashi Murakami](https://en.wikipedia.org/wiki/Takashi_Murakami "Takashi Murakami") was sold for \$134,000 in April 2022.[\[120\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-123)
Headquarters
[](https://en.wikipedia.org/wiki/File:Nikeworldheadquarters.jpg)
Nike World Headquarters near Beaverton, Oregon
Nike's world headquarters are surrounded by the city of Beaverton but are within [unincorporated](https://en.wikipedia.org/wiki/Unincorporated_area "Unincorporated area") [Washington County](https://en.wikipedia.org/wiki/Washington_County,_Oregon "Washington County, Oregon"). The city attempted to forcibly annex Nike's headquarters, which led to a lawsuit by Nike, and [lobbying](https://en.wikipedia.org/wiki/Lobbying "Lobbying") by the company that ultimately ended in Oregon Senate Bill 887 of 2005. Under that bill's terms, Beaverton is specifically barred from forcibly annexing the land that Nike and [Columbia Sportswear](https://en.wikipedia.org/wiki/Columbia_Sportswear "Columbia Sportswear") occupy in Washington County for 35 years, while [Electro Scientific Industries](https://en.wikipedia.org/wiki/Electro_Scientific_Industries "Electro Scientific Industries") and [Tektronix](https://en.wikipedia.org/wiki/Tektronix "Tektronix") receive the same protection for 30 years.[\[121\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-124)
Nike is planning to build a 3.2 million square foot expansion to its World Headquarters in Beaverton.[\[122\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Siemers-2016-125) The design will target [LEED](https://en.wikipedia.org/wiki/LEED "LEED") Platinum certification and will be highlighted by natural daylight, and a gray water treatment center.[\[122\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Siemers-2016-125)
Ownership
Nike is mainly owned by institutional investors, who hold around 68% of all shares. The 10 largest shareholders of Nike in early 2024 were:[\[123\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-126)
- [Phil Knight](https://en.wikipedia.org/wiki/Phil_Knight "Phil Knight") (17.4%)
- [Vanguard](https://en.wikipedia.org/wiki/The_Vanguard_Group "The Vanguard Group") (7.23%)
- [BlackRock](https://en.wikipedia.org/wiki/BlackRock "BlackRock") (5.93%)
- [State Street Global Advisors](https://en.wikipedia.org/wiki/State_Street_Global_Advisors "State Street Global Advisors") (3.71%)
- [Travis Knight](https://en.wikipedia.org/wiki/Travis_Knight "Travis Knight") (3.14%)
- Knight Foundation (1.95%)
- [Capital Research and Management Company](https://en.wikipedia.org/wiki/Capital_Group_Companies "Capital Group Companies") (1.94%)
- [Geode Capital Management](https://en.wikipedia.org/wiki/Geode_Capital_Management "Geode Capital Management") (1.57%)
- [Wellington Management Company](https://en.wikipedia.org/wiki/Wellington_Management_Company "Wellington Management Company") (1.48%)
- [AllianceBernstein](https://en.wikipedia.org/wiki/AllianceBernstein "AllianceBernstein") (1.32%)
Controversies
Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States.[\[124\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-127) Most of the factories are located in Asia, including Indonesia, China, Taiwan, India,[\[125\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-128) Thailand, Vietnam, Pakistan, Philippines, and Malaysia.[\[126\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-129) Nike is hesitant to disclose information about the contract companies it works with. However, due to harsh criticism from some organizations like CorpWatch, Nike has disclosed information about its contract factories in its Corporate Governance Report.
Sweatshops
In the 1990s, Nike received criticism for its use of [sweatshops](https://en.wikipedia.org/wiki/Sweatshop "Sweatshop").[\[127\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-130)[\[128\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-131) Beginning in 1990, many protests occurred in big cities such as Los Angeles,[\[129\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-132) Washington, DC and Boston in order to show public outcry for Nike's use of child labor and sweatshops. Nike has been criticized for contracting with factories (known as [Nike sweatshops](https://en.wikipedia.org/wiki/Nike_sweatshops "Nike sweatshops")) in countries such as China, Vietnam, Indonesia and Mexico. Vietnam Labor Watch, an activist group, has documented that factories contracted by Nike have [violated](https://en.wikipedia.org/wiki/Wage_theft "Wage theft") [minimum wage](https://en.wikipedia.org/wiki/Minimum_wage "Minimum wage") and overtime [laws in Vietnam](https://en.wikipedia.org/wiki/Laws_in_Vietnam "Laws in Vietnam") as late as 1996, although Nike claims that this practice has been stopped.[\[130\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-133)
As of July 2011, Nike stated that two-thirds of its factories producing Converse products still do not meet the company's standards for worker treatment. A July 2011 [Associated Press](https://en.wikipedia.org/wiki/Associated_Press "Associated Press") article stated that employees at the company's plants in Indonesia reported constant abuse from supervisors.[\[131\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-134)
Child labor
During the 1990s, Nike faced criticism for the use of [child labor in Cambodia](https://en.wikipedia.org/wiki/Child_labour_in_Cambodia "Child labour in Cambodia") and [Pakistan](https://en.wikipedia.org/wiki/Child_labour_in_Pakistan "Child labour in Pakistan") in factories it contracted to manufacture soccer balls. Although Nike took action to curb or at least reduce the practice, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labor is not being used.[\[132\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-135)
In 2001, a BBC documentary uncovered occurrences of child labor and poor working conditions in a Cambodian factory used by Nike.[\[133\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-136) The documentary focused on six girls, who all worked seven days a week, often 16 hours a day.
Strike in China factory
In April 2014, one of the biggest strikes in mainland China took place at the [Yue Yuen Industrial Holdings](https://en.wikipedia.org/wiki/Yue_Yuen_Industrial_Holdings "Yue Yuen Industrial Holdings") [Dongguan](https://en.wikipedia.org/wiki/Dongguan "Dongguan") shoe factory, producing amongst others for Nike. Yue Yuen did underpay an employee by 250 yuan (40.82 US Dollars) per month. The average salary at Yue Yuen is 3000 yuan per month. The factory employs 70,000 people. This practice was in place for nearly 20 years.[\[134\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-137)[\[135\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-138)[\[136\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-139)
Paradise Papers
[](https://en.wikipedia.org/wiki/File:NikeCanada.jpg)
Nike office in North America
On November 5, 2017, the [Paradise Papers](https://en.wikipedia.org/wiki/Paradise_Papers "Paradise Papers"), a set of confidential [electronic documents](https://en.wikipedia.org/wiki/Electronic_document "Electronic document") relating to [offshore investment](https://en.wikipedia.org/wiki/Offshore_investment "Offshore investment"), revealed that Nike is among the corporations that used [offshore companies](https://en.wikipedia.org/wiki/Offshore_company "Offshore company") to avoid taxes.[\[137\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-140)[\[138\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-141)[\[139\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-142)
[Appleby](https://en.wikipedia.org/wiki/Appleby_\(law_firm\) "Appleby (law firm)") documents detail how Nike boosted its after-tax profits by, among other maneuvers, transferring ownership of its Swoosh trademark to a Bermudan subsidiary, Nike International Ltd. This transfer allowed the subsidiary to charge royalties to its European headquarters in [Hilversum](https://en.wikipedia.org/wiki/Hilversum "Hilversum"), [Netherlands](https://en.wikipedia.org/wiki/Netherlands "Netherlands"), effectively converting taxable company [profits](https://en.wikipedia.org/wiki/Profit_\(accounting\) "Profit (accounting)") to an account payable in [tax-free](https://en.wikipedia.org/wiki/Tax_haven "Tax haven") [Bermuda](https://en.wikipedia.org/wiki/Bermuda "Bermuda").[\[140\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Nike-143) Although the subsidiary was effectively run by executives at Nike's main offices in Beaverton, Oregon—to the point where a duplicate of the Bermudan company's seal was needed—for tax purposes the subsidiary was treated as Bermuda. Its profits were not declared in Europe and came to light only because of a mostly unrelated case in US Tax Court, where papers filed by Nike briefly mention royalties in 2010, 2011 and 2012 totaling \$3.86 billion.[\[140\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Nike-143) Under an arrangement with Dutch authorities, the tax break was to expire in 2014, so another reorganization transferred the intellectual property from the Bermudan company to a Dutch *commanditaire vennootschap* or limited partnership, Nike Innovate CV. Dutch law treats income earned by a CV as if it had been earned by the principals, who owe no tax in the Netherlands if they do not reside there.[\[140\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Nike-143)
Colin Kaepernick
In September 2018, Nike announced it had signed former American football quarterback [Colin Kaepernick](https://en.wikipedia.org/wiki/Colin_Kaepernick "Colin Kaepernick"), noted for his [controversial decision to kneel](https://en.wikipedia.org/wiki/U.S._national_anthem_protests_\(2016%E2%80%93present\) "U.S. national anthem protests (2016–present)") during the playing of the US national anthem, to a long-term advertising campaign.[\[141\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-144) According to Charles Robinson of [Yahoo! Sports](https://en.wikipedia.org/wiki/Yahoo_Sports "Yahoo Sports"), Kaepernick and Nike agreed to a new contract despite the fact Kaepernick has been with the company since 2011 and said that "interest from other shoe companies" played a part in the new agreement. Robinson said the contract is a "wide endorsement" where Kaepernick will have his own branded line including shoes, shirts, jerseys and more.[\[142\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-145) In response, some people set fire to their own Nike-branded clothes and shoes or cut the Nike swoosh logo out of their clothes, and the [Fraternal Order of Police](https://en.wikipedia.org/wiki/Fraternal_Order_of_Police "Fraternal Order of Police") called the advertisement an "insult";[\[143\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-146)[\[144\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-147)[\[145\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-vibe-148) others, such as [LeBron James](https://en.wikipedia.org/wiki/LeBron_James "LeBron James"),[\[146\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-149) [Serena Williams](https://en.wikipedia.org/wiki/Serena_Williams "Serena Williams"),[\[147\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-150) and the [National Black Police Association](https://en.wikipedia.org/wiki/National_Black_Police_Association_\(United_States\) "National Black Police Association (United States)"),[\[145\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-vibe-148) praised Nike for its campaign. The [College of the Ozarks](https://en.wikipedia.org/wiki/College_of_the_Ozarks "College of the Ozarks") removed Nike from all their athletic uniforms in response.[\[148\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-151)
During the following week, Nike's stock price fell 2.2%, even as online orders of Nike products rose 27% compared with the previous year.[\[149\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-152) In the following three months, Nike reported a rise in sales.[\[150\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-153)
In July 2019, Nike released a shoe featuring a [Betsy Ross flag](https://en.wikipedia.org/wiki/Betsy_Ross_flag "Betsy Ross flag") called the Air Max 1 Quick Strike Fourth of July trainers. The trainers were designed to celebrate [Independence Day](https://en.wikipedia.org/wiki/Independence_Day_\(United_States\) "Independence Day (United States)"). The model was subsequently withdrawn after [Colin Kaepernick](https://en.wikipedia.org/wiki/Colin_Kaepernick "Colin Kaepernick") told the brand he and others found the flag offensive because of its association with slavery.[\[151\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-154)[\[152\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-complaint-155)
Nike's decision to withdraw the product drew criticism from [Arizona's](https://en.wikipedia.org/wiki/List_of_governors_of_Arizona "List of governors of Arizona") Republican Governor, [Doug Ducey](https://en.wikipedia.org/wiki/Doug_Ducey "Doug Ducey"), and Texas's Republican Senator [Ted Cruz](https://en.wikipedia.org/wiki/Ted_Cruz "Ted Cruz").[\[153\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-156) Nike's decision was praised by others due to the use of the flag by [white nationalists](https://en.wikipedia.org/wiki/White_nationalists "White nationalists").[\[152\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-complaint-155)
Hong Kong protests
[](https://en.wikipedia.org/wiki/File:Nike_Kicks_Lounge_in_Harbour_City_2017.jpg)
Nike Kicks Lounge in [Harbour City](https://en.wikipedia.org/wiki/Harbour_City_\(Hong_Kong\) "Harbour City (Hong Kong)"), [Hong Kong](https://en.wikipedia.org/wiki/Hong_Kong "Hong Kong")
US Vice President [Mike Pence](https://en.wikipedia.org/wiki/Mike_Pence "Mike Pence") criticized Nike for "siding with the [Chinese Communist Party](https://en.wikipedia.org/wiki/Chinese_Communist_Party "Chinese Communist Party") and silencing free speech". He claimed that after [Houston Rockets](https://en.wikipedia.org/wiki/Houston_Rockets "Houston Rockets") general manager [Daryl Morey](https://en.wikipedia.org/wiki/Daryl_Morey "Daryl Morey") was criticized by the Chinese government for [his tweet](https://en.wikipedia.org/wiki/Daryl_Morey#Twitter_comments_on_Hong_Kong "Daryl Morey") supporting the [2019 Hong Kong protests](https://en.wikipedia.org/wiki/2019%E2%80%9320_Hong_Kong_protests "2019–20 Hong Kong protests"), Nike removed Rockets merchandise from its stores in China.[\[154\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-157)
On January 31, 2020, the [World Athletics](https://en.wikipedia.org/wiki/World_Athletics "World Athletics") issued new guidelines concerning shoes to be used in the upcoming [Tokyo 2020 Olympics](https://en.wikipedia.org/wiki/2020_Summer_Olympics "2020 Summer Olympics").[\[155\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-World_Athletics-158) These updates came in response to criticisms concerning technology in the Nike Vaporfly running shoes, which had been submitted beginning around 2017–2018.[\[156\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-WSJ-159) These criticisms stated that the shoes provided athletes with an unfair advantage over their opponents and some critics considered it to be a form of [technology doping](https://en.wikipedia.org/wiki/Technology_doping "Technology doping").[\[83\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Bachman-2020-86)[\[157\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-NPR-160) According to Nike funded research, the shoes can improve efficiency by up to 4.2%[\[83\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Bachman-2020-86) and runners who have tested the shoe are saying that it causes reduced soreness in the legs; sports technologist Bryce Dyer attributes this to the ZoomX and carbon fiber plate since it absorbs the energy and "spring\[s\] runners forward".[\[157\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-NPR-160) Some athletes, scientists, and fans have compared this to the 2008 [LAZR swimsuit controversy](https://en.wikipedia.org/wiki/LZR_Racer "LZR Racer").[\[158\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-161)
Some of the major changes in the guidelines that have come about as a result of these criticisms include that the "sole must be no thicker than 40mm" and that "the shoe must not contain more than one rigid embedded plate or blade (of any material) that runs either the full length or only part of the length of the shoe. The plate may be in more than one part but those parts must be located sequentially in one plane (not stacked or in parallel) and must not overlap". The components of the shoes are not the only thing that had major changes; starting April 30, 2020, "any shoe must have been available for purchase by any athlete on the open retail market (online or in store) for a period of four months before it can be used in competition".[\[155\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-World_Athletics-158) Prior to these new guidelines World Athletics reviewed the Vaporfly shoes and "concluded that there is independent research that indicates that the new technology incorporated in the soles of road and spiked shoes may provide a performance advantage" and that it recommends further research to "establish the true impact of \[the Vaporfly\] technology."[\[155\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-World_Athletics-158)
Forced Uyghur labor allegations
In December 2021, the [European Center for Constitutional and Human Rights](https://en.wikipedia.org/wiki/European_Center_for_Constitutional_and_Human_Rights "European Center for Constitutional and Human Rights") filed a criminal complaint in a Dutch court against Nike and other brands, alleging that they benefited from the use of forced [Uyghur](https://en.wikipedia.org/wiki/Uyghurs "Uyghurs") labor in [Xinjiang](https://en.wikipedia.org/wiki/Xinjiang "Xinjiang").[\[159\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-162) In July 2023, the [Canadian Ombudsperson for Responsible Enterprise](https://en.wikipedia.org/wiki/Canadian_Ombudsperson_for_Responsible_Enterprise "Canadian Ombudsperson for Responsible Enterprise") opened an investigation into Nike to probe allegations of forced Uyghur labor in its supply chain.[\[160\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-163) Research of the social democratic party in the European Parliament, the Sheffield Hallam University and further groups accused Nike in 2023 of using forced labor camps exploiting Muslim Uyghurs in China provided by the Anhui Huamao Group Co., Ltd. for production.[\[161\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-164)
Welfare of animals used in sourcing
Following criticism from animal rights groups,[\[162\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-165) Nike declared its intent in 2023 to phase out the use of wool sourced from lambs that had been subjected to [mulesing](https://en.wikipedia.org/wiki/Mulesing "Mulesing"), a controversial practice involving the removal of skin from live lambs.[\[163\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-166)[\[164\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-167)
Also in 2023, Nike pledged to eliminate the use of [kangaroo leather](https://en.wikipedia.org/wiki/Kangaroo_leather "Kangaroo leather") in favor of a synthetic alternative, in response to animal activists' charge that the killing of kangaroos was unethical.[\[165\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-168)
Environmental record
In 2007, [New England](https://en.wikipedia.org/wiki/New_England "New England")–based environmental organization Clean Air-Cool Planet ranked Nike among the top three companies (out of 56) in a survey of climate-friendly companies.[\[166\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-169)
Recycling
Nike has also been praised for its [Nike Grind](https://en.wikipedia.org/wiki/Nike_Grind "Nike Grind") program, which closes the [product lifecycle](https://en.wikipedia.org/wiki/Product_lifecycle_\(marketing\) "Product lifecycle (marketing)"), by groups such as [Climate Counts](https://en.wikipedia.org/wiki/Climate_Counts "Climate Counts").[\[167\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-170)
Since 1993, Nike has worked on its Reuse-A-Shoe program.[\[168\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Wicked_Local-2008-171) This program is Nike's longest-running program that benefits both the environment and the community by collecting old athletic shoes of any type in order to process and recycle them. The material that is produced is then used to help create sports surfaces such as basketball courts, running tracks, and playgrounds.[\[168\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Wicked_Local-2008-171) Nike France made their Reuse-A-Shoe program available online so that they could make it easier for consumers to send in their old shoes.[\[169\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-172) In 2017, it was estimated that 28,000,000 shoes were collected since its start in 1993. Nike limited the mail-in option of the program because they are aware that the emissions from shipping would offset the good, they are trying to do. They work with the National Recycling Coalition to help limit transportation of recycled shoes. During transportation most of the vehicles that are used are using diesel or fuel oil.[\[170\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-ac-173) Diesel oil emits 22.44 pounds of Carbon Dioxide per gallon.[\[171\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-174)
A campaign that Nike began for Earth Day 2008 was a commercial that featured basketball star [Steve Nash](https://en.wikipedia.org/wiki/Steve_Nash "Steve Nash") wearing Nike's Trash Talk Shoe, which had been constructed in February 2008 from pieces of leather and synthetic leather waste from factory floors. The Trash Talk Shoe also featured a sole composed of ground-up rubber from a shoe recycling program. Nike claims this is the first performance basketball shoe that has been created from manufacturing waste, but it only produced 5,000 pairs for sale.[\[172\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-175)
Sulfur hexafluoride
[Sulfur hexafluoride](https://en.wikipedia.org/wiki/Sulfur_hexafluoride "Sulfur hexafluoride") is an extremely potent and persistent greenhouse gas that was used to fill the cushion bags in all "Air"-branded shoes from 1992 to 2006.[\[173\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-176) 277 tons was used during the peak in 1997.[\[174\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-177)
Toxic chemicals
In 2008, a project through the [University of North Carolina at Chapel Hill](https://en.wikipedia.org/wiki/University_of_North_Carolina_at_Chapel_Hill "University of North Carolina at Chapel Hill") found workers were exposed to toxic [isocyanates](https://en.wikipedia.org/wiki/Isocyanate "Isocyanate") and other chemicals in footwear factories in Thailand. In addition to inhalation, dermal exposure was the biggest problem found. This could result in allergic reactions including asthmatic reactions.[\[175\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-178)[\[176\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-179)
Water pollution
In July 2011, environmental group [Greenpeace](https://en.wikipedia.org/wiki/Greenpeace "Greenpeace") published a report regarding [water pollution](https://en.wikipedia.org/wiki/Water_pollution "Water pollution") impacting the [Yangtze River](https://en.wikipedia.org/wiki/Yangtze "Yangtze") emitted from a major textile factory operated by Nike supplier [Youngor Group](https://en.wikipedia.org/wiki/Youngor_Group "Youngor Group").[\[177\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-180) Following the report, Nike, as well as [Adidas](https://en.wikipedia.org/wiki/Adidas "Adidas"), [Puma](https://en.wikipedia.org/wiki/Puma_\(brand\) "Puma (brand)"), and a number of other brands included in the report announced an agreement to stop discharging hazardous chemicals by 2020.[\[178\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-181) However, in July 2016 Greenpeace released a follow-up report which found that Nike "does not take individual responsibility" for eliminating hazardous chemicals, stating that Nike had not made an explicit commitment to riding itself of [perfluorinated compounds](https://en.wikipedia.org/wiki/Perfluorinated_compound "Perfluorinated compound"), and that "Nike does not ensure its suppliers report their hazardous chemical discharge data and has not made a commitment to do so".[\[179\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-182)
Back in 2016, Nike started to use water free dyeing materials so that they can help reduce their water use in their Southeast Asian factories.[\[180\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-183)
Carbon footprint
Nike reported Total [CO2e emissions](https://en.wikipedia.org/wiki/Carbon_footprint "Carbon footprint") (Direct + Indirect) for the twelve months ending June 30, 2020 at 317 Kt (+12/+4% y-o-y)[\[181\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Nike_Total_CO2e_emissions_for_2020Q2-184) and plans to reduce emissions 65% by 2030 from a 2015 base year.[\[182\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-185) This [science-based target](https://en.wikipedia.org/wiki/Science_Based_Targets_initiative "Science Based Targets initiative") is aligned with [Paris Agreement](https://en.wikipedia.org/wiki/Paris_Agreement "Paris Agreement") to limit global warming to 1.5 °C above pre-industrial levels.[\[183\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-186) According to a study done in 2017, Nike contributed 3,002,529 metric tons of Carbon Dioxide in 2017 combined from different sectors in the company like retail, manufacturing, management, and more.[\[170\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-ac-173)
| Jun 2015 | Jun 2016 | Jun 2017 | Jun 2018 | Jun 2019 | Jun 2020 |
|---|---|---|---|---|---|
| 286[\[184\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-187) | 300[\[185\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-188) | 327[\[186\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-189) | 301[\[187\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-190) | 305[\[188\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-191) | 317[\[181\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Nike_Total_CO2e_emissions_for_2020Q2-184) |
While emissions of Nike's two corporate jets represent less than 0.1% of its total emissions, they have increased by 20% from 2015 to 2023.[\[189\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-192)
**Partnership with Newlight**
In 2021, Nike announced they were working with Newlight Technologies to find more eco-friendly materials for their sneakers. They specifically mentioned Newlight's AirCarbon product which is a bioplastic that can be used to make shoes. The bioplastic is used as a replacement to leather, plastic, and other materials that are like that.[\[190\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-193) Newlight was reported saying that the goal is to reduce Nike's carbon footprint.[\[191\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-194)
Sustainability
Nike has taken steps to reduce its environmental impact. It has worked to reduce carbon emissions nearly 3% across its value chain from its FY11 baseline,[\[192\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-FDRA-195) and sourced from fewer, higher-performing contract factories.[\[192\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-FDRA-195)
In 2019, Nike began a program called "Move to Zero" in an effort to achieve zero waste and zero carbon in the organization's supply chain and product lifetime.[\[193\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Hall-2020-196) The men's and women's sections of the collection contain at least 60% organic and recycled materials, including sustainably sourced cotton.[\[193\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Hall-2020-196)
Marketing strategy
Nike promotes its products through [sponsorship agreements](https://en.wikipedia.org/wiki/Sponsor_\(commercial\) "Sponsor (commercial)") with celebrity athletes, professional teams and college athletic teams. Nike has endorsement deals with many top sports players such as [LeBron James](https://en.wikipedia.org/wiki/LeBron_James "LeBron James"), [Kevin Durant](https://en.wikipedia.org/wiki/Kevin_Durant "Kevin Durant"), and [Serena Williams](https://en.wikipedia.org/wiki/Serena_Williams "Serena Williams").[\[194\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-197)
Advertising
[](https://en.wikipedia.org/wiki/File:Nike_King_Of_Prussia_in_King_of_Prussia_Mall.jpg)
Nike store at the [King of Prussia](https://en.wikipedia.org/wiki/King_of_Prussia_\(shopping_mall\) "King of Prussia (shopping mall)") shopping mall in [King of Prussia, Pennsylvania](https://en.wikipedia.org/wiki/King_of_Prussia,_Pennsylvania "King of Prussia, Pennsylvania")
In 1982, Nike aired its first three national television ads, created by newly formed ad agency [Wieden+Kennedy](https://en.wikipedia.org/wiki/Wieden%2BKennedy "Wieden+Kennedy") (W+K), during the broadcast of the [New York Marathon](https://en.wikipedia.org/wiki/New_York_Marathon "New York Marathon").[\[195\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-198) The Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first company to receive that honor twice.[\[196\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-199)
Nike also has earned the [Emmy Award](https://en.wikipedia.org/wiki/Emmy_Award "Emmy Award") for best commercial in 2000 and 2002. The first was for "The Morning After," a satirical look at what a runner might face on the morning of January 1, 2000, if every dire prediction about the [Y2K problem](https://en.wikipedia.org/wiki/Year_2000_problem "Year 2000 problem") came to fruition.[\[197\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-200) The second was for a 2002 spot called "Move," which featured a series of famous and everyday athletes in a variety of athletic pursuits.[\[198\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-201)
Beatles song
Nike was criticized for its use of the [Beatles](https://en.wikipedia.org/wiki/The_Beatles "The Beatles") song "[Revolution](https://en.wikipedia.org/wiki/Revolution_\(Beatles_song\) "Revolution (Beatles song)")" in a 1987 commercial against the wishes of [Apple Records](https://en.wikipedia.org/wiki/Apple_Records "Apple Records"), the Beatles' recording company. Nike paid US\$250,000 to [Capitol Records](https://en.wikipedia.org/wiki/Capitol_Records "Capitol Records") Inc., which held the North American licensing rights to the recordings, for the right to use the Beatles' rendition for a year.[\[199\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-AP-202)
That same year, Apple Records sued Nike Inc., Capitol Records Inc., [EMI Records](https://en.wikipedia.org/wiki/EMI "EMI") Inc. and Wieden+Kennedy for \$15 million.[\[199\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-AP-202) Capitol-EMI countered by saying the lawsuit was "groundless" because Capitol had licensed the use of "Revolution" with the "active support and encouragement of [Yoko Ono](https://en.wikipedia.org/wiki/Yoko_Ono "Yoko Ono"), a shareholder and director of Apple Records."
Nike discontinued airing ads featuring "Revolution" in March 1988. Yoko Ono later gave permission to Nike to use [John Lennon](https://en.wikipedia.org/wiki/John_Lennon "John Lennon")'s "Instant Karma" in another advertisement.
New media marketing
Nike was an early adopter of [internet marketing](https://en.wikipedia.org/wiki/Internet_marketing "Internet marketing"), [email management](https://en.wikipedia.org/wiki/Email_management "Email management") technologies, and using [broadcast](https://en.wikipedia.org/wiki/Broadcast "Broadcast") and [narrowcast](https://en.wikipedia.org/wiki/Narrowcasting "Narrowcasting") communication technologies to create multimedia marketing campaigns.
Minor Threat advertisement
In late June 2005, Nike received criticism from [Ian MacKaye](https://en.wikipedia.org/wiki/Ian_MacKaye "Ian MacKaye"), owner of [Dischord Records](https://en.wikipedia.org/wiki/Dischord_Records "Dischord Records"), guitarist/vocalist for [Fugazi](https://en.wikipedia.org/wiki/Fugazi "Fugazi") and [The Evens](https://en.wikipedia.org/wiki/The_Evens "The Evens"), and front man of the defunct punk band [Minor Threat](https://en.wikipedia.org/wiki/Minor_Threat "Minor Threat"), for appropriating imagery and text from Minor Threat's [1981 self-titled album](https://en.wikipedia.org/wiki/First_Two_7%22s_on_a_12%22 "First Two 7\"s on a 12\"")'s cover art in a flyer promoting [Nike Skateboarding](https://en.wikipedia.org/wiki/Nike_Skateboarding "Nike Skateboarding")'s 2005 East Coast demo tour.[\[200\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-203)
On June 27, Nike Skateboarding's website issued an apology to Dischord, Minor Threat, and fans of both and announced that they have tried to remove and dispose of all flyers. They stated that the people who designed it were skateboarders and Minor Threat fans themselves who created the advertisement out of respect and appreciation for the band.[\[201\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-204) The dispute was eventually settled out of court between Nike and Minor Threat.
[](https://en.wikipedia.org/wiki/File:Niketown08.jpg)
Niketown at [Oxford Circus](https://en.wikipedia.org/wiki/Oxford_Circus "Oxford Circus"), London
Nike 6.0
As part of the 6.0 campaign, Nike introduced a new line of T-shirts that include phrases such as "Dope", "Get High" and "Ride Pipe" – sports lingo that is also a [double entendre](https://en.wikipedia.org/wiki/Double_entendre "Double entendre") for [drug use](https://en.wikipedia.org/wiki/Recreational_drug_use "Recreational drug use"). Boston Mayor [Thomas Menino](https://en.wikipedia.org/wiki/Thomas_Menino "Thomas Menino") expressed his objection to the shirts after seeing them in a window display at the city's Niketown and asked the store to remove the display. "What we don't need is a major corporation like Nike, which tries to appeal to the younger generation, out there giving credence to the drug issue," Menino told *[The Boston Herald](https://en.wikipedia.org/wiki/The_Boston_Herald "The Boston Herald")*. A company official stated the shirts were meant to pay homage to extreme sports, and that Nike does not condone the illegal use of drugs.[\[202\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-205) Nike was forced to replace the shirt line.[\[203\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-206)
NBA uniform deal
In June 2015, Nike signed an 8-year deal with the [NBA](https://en.wikipedia.org/wiki/NBA "NBA") to become the official uniform supplier for the league, beginning with the 2017–18 season.[\[204\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-BallerStatus-2015-207) The brand took over for [Adidas](https://en.wikipedia.org/wiki/Adidas "Adidas"), who provided the uniforms for the league since 2006.[\[204\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-BallerStatus-2015-207) Unlike previous deals, Nike's logo appear on NBA jerseys – a first for the league.[\[204\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-BallerStatus-2015-207) Initially, the [Charlotte Hornets](https://en.wikipedia.org/wiki/Charlotte_Hornets "Charlotte Hornets"), owned by longtime Nike endorser [Michael Jordan](https://en.wikipedia.org/wiki/Michael_Jordan "Michael Jordan"), were the only team not to sport the Nike swoosh, instead wearing the [Jumpman](https://en.wikipedia.org/wiki/Jumpman_\(logo\) "Jumpman (logo)") logo associated with Jordan-related merchandise.[\[205\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-208) However, beginning with the 2020–21 season, the Jumpman replaced the swoosh on the NBA's alternate "Statement" uniforms.[\[206\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-209) In October 2024, Nike announced a 12-year global extension of the partnership, retaining exclusive rights to design and manufacture uniforms for the NBA, WNBA and NBA G League through 2037.[\[207\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-210)
[](https://en.wikipedia.org/wiki/File:Jordan_by_Lipofsky_16577.jpg)
[Michael Jordan](https://en.wikipedia.org/wiki/Michael_Jordan "Michael Jordan") (pictured in 1987) helped drive Nike sales.
Nike sponsors top athletes in many sports to use their products and promote and advertise their technology and design. Nike's first professional athlete endorser was Romanian tennis player [Ilie Năstase](https://en.wikipedia.org/wiki/Ilie_N%C4%83stase "Ilie Năstase").[\[26\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-thestreet.com-27) The first track endorser was distance runner [Steve Prefontaine](https://en.wikipedia.org/wiki/Steve_Prefontaine "Steve Prefontaine"). Prefontaine was the prized pupil of the company's co-founder, [Bill Bowerman](https://en.wikipedia.org/wiki/Bill_Bowerman "Bill Bowerman"), while he coached at the University of Oregon. Today, the Steve Prefontaine Building is named in his honor at Nike's corporate headquarters. Nike has only made one statue of its sponsored athletes and it is of Steve Prefontaine.[\[208\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-211)
Nike has also sponsored many other successful [track and field](https://en.wikipedia.org/wiki/Track_and_field "Track and field") athletes over the years, such as [Sebastian Coe](https://en.wikipedia.org/wiki/Sebastian_Coe "Sebastian Coe"), [Carl Lewis](https://en.wikipedia.org/wiki/Carl_Lewis "Carl Lewis"), [Jackie Joyner-Kersee](https://en.wikipedia.org/wiki/Jackie_Joyner-Kersee "Jackie Joyner-Kersee"), [Michael Johnson](https://en.wikipedia.org/wiki/Michael_Johnson_\(sprinter\) "Michael Johnson (sprinter)") and [Allyson Felix](https://en.wikipedia.org/wiki/Allyson_Felix "Allyson Felix"). The signing of basketball player [Michael Jordan](https://en.wikipedia.org/wiki/Michael_Jordan "Michael Jordan") in 1984, with his subsequent promotion of Nike over the course of his career, with [Spike Lee](https://en.wikipedia.org/wiki/Spike_Lee "Spike Lee") as [Mars Blackmon](https://en.wikipedia.org/wiki/Mars_Blackmon "Mars Blackmon"), proved to be one of the biggest boosts to Nike's publicity and sales.[\[209\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-212)
[](https://en.wikipedia.org/wiki/File:Ronaldinho_11feb2007.jpg)
[Ronaldinho](https://en.wikipedia.org/wiki/Ronaldinho "Ronaldinho") (pictured with Barcelona in 2007) appeared in a 2005 Nike advertisement that went [viral](https://en.wikipedia.org/wiki/Viral_video "Viral video") on [YouTube](https://en.wikipedia.org/wiki/YouTube "YouTube"), becoming the site's first video to reach one million views.[\[210\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-213)[\[211\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-214)
Nike is a major sponsor of the athletic programs at [Penn State University](https://en.wikipedia.org/wiki/Penn_State_University "Penn State University") and named its first child care facility after [Joe Paterno](https://en.wikipedia.org/wiki/Joe_Paterno "Joe Paterno") when it opened in 1990 at the company's headquarters. Nike originally announced it would not remove Paterno's name from the building in the wake of the Penn State sex abuse scandal. After the Freeh Report was released on July 12, 2012, Nike CEO Mark Parker announced the name Joe Paterno would be removed immediately from the child development center. A new name has yet to be announced.[\[212\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-215)[\[213\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-216)
[](https://en.wikipedia.org/wiki/File:Kylian_Mbappe_2017.jpg)
Nike Hypervenom 3 boots were commissioned for French prodigy [Kylian Mbappé](https://en.wikipedia.org/wiki/Kylian_Mbapp%C3%A9 "Kylian Mbappé").
In the early 1990s, Nike made a strong push into the soccer business making endorsement deals with famous and charismatic players such as [Romário](https://en.wikipedia.org/wiki/Rom%C3%A1rio "Romário"), [Eric Cantona](https://en.wikipedia.org/wiki/Eric_Cantona "Eric Cantona") or [Edgar Davids](https://en.wikipedia.org/wiki/Edgar_Davids "Edgar Davids"). They continued the growth in the sport by signing more top players including: [Ronaldo](https://en.wikipedia.org/wiki/Ronaldo_\(Brazilian_footballer\) "Ronaldo (Brazilian footballer)"), [Ronaldinho](https://en.wikipedia.org/wiki/Ronaldinho "Ronaldinho"), [Francesco Totti](https://en.wikipedia.org/wiki/Francesco_Totti "Francesco Totti"), [Thierry Henry](https://en.wikipedia.org/wiki/Thierry_Henry "Thierry Henry"), [Didier Drogba](https://en.wikipedia.org/wiki/Didier_Drogba "Didier Drogba"), [Andrés Iniesta](https://en.wikipedia.org/wiki/Andr%C3%A9s_Iniesta "Andrés Iniesta"), [Wayne Rooney](https://en.wikipedia.org/wiki/Wayne_Rooney "Wayne Rooney") and still have many of the sport's biggest stars under their name, with [Cristiano Ronaldo](https://en.wikipedia.org/wiki/Cristiano_Ronaldo "Cristiano Ronaldo"), [Zlatan Ibrahimović](https://en.wikipedia.org/wiki/Zlatan_Ibrahimovi%C4%87 "Zlatan Ibrahimović"), [Neymar](https://en.wikipedia.org/wiki/Neymar "Neymar"), [Harry Kane](https://en.wikipedia.org/wiki/Harry_Kane "Harry Kane"), [Eden Hazard](https://en.wikipedia.org/wiki/Eden_Hazard "Eden Hazard") and [Kylian Mbappé](https://en.wikipedia.org/wiki/Kylian_Mbapp%C3%A9 "Kylian Mbappé") among others.[\[214\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-217) A Barcelona prodigy, [Lionel Messi](https://en.wikipedia.org/wiki/Lionel_Messi "Lionel Messi") had been signed with Nike since age 14, but transferred to Adidas after they successfully challenged their rival's claim to his image rights in court.[\[215\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-218)
[](https://en.wikipedia.org/wiki/File:New_Zealand-Portugal_\(20\).jpg)
[Cristiano Ronaldo](https://en.wikipedia.org/wiki/Cristiano_Ronaldo "Cristiano Ronaldo")
Nike has been the official ball supplier for the [Premier League](https://en.wikipedia.org/wiki/Premier_League "Premier League") since the 2000–01 season.[\[216\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-219) In 2012, Nike carried a commercial partnership with the [Asian Football Confederation](https://en.wikipedia.org/wiki/Asian_Football_Confederation "Asian Football Confederation").[\[217\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-220) In August 2014, Nike announced that they will not renew their kit supply deal with [Manchester United](https://en.wikipedia.org/wiki/Manchester_United_F.C. "Manchester United F.C.") after the 2014–15 season, citing rising costs.[\[218\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-221) Since the start of the 2015–16 season, [Adidas](https://en.wikipedia.org/wiki/Adidas "Adidas") has manufactured Manchester United's kit as part of a world-record 10-year deal worth a minimum of £750 million.[\[219\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-222)
[](https://en.wikipedia.org/wiki/File:-2009-04-18_Camp_Nou_stadium,_Barcalona,_Spain_\(12\).JPG)
Nike logo in the [Camp Nou](https://en.wikipedia.org/wiki/Camp_Nou "Camp Nou"), the home stadium of Barcelona
Nike still has many of the top teams playing in their uniforms, including: [FC Barcelona](https://en.wikipedia.org/wiki/FC_Barcelona "FC Barcelona"), [Paris Saint-Germain](https://en.wikipedia.org/wiki/Paris_Saint-Germain_F.C. "Paris Saint-Germain F.C.") and [Liverpool](https://en.wikipedia.org/wiki/Liverpool_F.C. "Liverpool F.C.") (the latter from the 2020–21 season),[\[220\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-223) and the national teams of Brazil, France, England, Uruguay and the Netherlands among many others.
Nike has been the sponsor for many top ranked tennis players. Brand's commercial success in the sport went hand in hand with the endorsement deals signed with the biggest and the world's most charismatic stars and number one ranked players of the subsequent eras, including [John McEnroe](https://en.wikipedia.org/wiki/John_McEnroe "John McEnroe") in the 1980s, [Andre Agassi](https://en.wikipedia.org/wiki/Andre_Agassi "Andre Agassi") and [Pete Sampras](https://en.wikipedia.org/wiki/Pete_Sampras "Pete Sampras") in the 1990s and [Roger Federer](https://en.wikipedia.org/wiki/Roger_Federer "Roger Federer"), [Rafael Nadal](https://en.wikipedia.org/wiki/Rafael_Nadal "Rafael Nadal"), [Serena Williams](https://en.wikipedia.org/wiki/Serena_Williams "Serena Williams") and [Maria Sharapova](https://en.wikipedia.org/wiki/Maria_Sharapova "Maria Sharapova") with the start of the 21st century.[\[221\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-224)
[](https://en.wikipedia.org/wiki/File:Tiger_Woods_June_2014_\(cropped\).jpg)
[Tiger Woods](https://en.wikipedia.org/wiki/Tiger_Woods "Tiger Woods")
Nike sponsored [Tiger Woods](https://en.wikipedia.org/wiki/Tiger_Woods "Tiger Woods") until 2024,[\[222\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-225) and remained on his side amid the controversies that shaped the golfer's career.[\[223\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-226) In January 2013, Nike signed [Rory McIlroy](https://en.wikipedia.org/wiki/Rory_McIlroy "Rory McIlroy"), the then No 1 golfer in the world to a 10-year sponsorship deal worth \$250 million.[\[224\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-BBC-227) Nike has also gone on to sign top players in golf including [Scottie Scheffler](https://en.wikipedia.org/wiki/Scottie_Scheffler "Scottie Scheffler"), [Brooks Koepka](https://en.wikipedia.org/wiki/Brooks_Koepka "Brooks Koepka"), [Nelly Korda](https://en.wikipedia.org/wiki/Nelly_Korda "Nelly Korda"), [Tommy Fleetwood](https://en.wikipedia.org/wiki/Tommy_Fleetwood "Tommy Fleetwood"), [Tony Finau](https://en.wikipedia.org/wiki/Tony_Finau "Tony Finau") and [Cam Davis](https://en.wikipedia.org/wiki/Cam_Davis "Cam Davis"). Nike’s 2016 decision to exit the golf equipment business–such as club manufacturing–due to an 8.2% decline sales in one year meant sponsored athletes exclusively wore Nike apparel.[\[225\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-228)[\[226\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-229)
Nike was the official kit sponsor for the [Indian cricket team](https://en.wikipedia.org/wiki/Indian_cricket_team "Indian cricket team") from 2005 to 2020.[\[227\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-230)[\[228\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-231) On February 21, 2013, Nike announced it suspended its contract with South African limbless athlete [Oscar Pistorius](https://en.wikipedia.org/wiki/Oscar_Pistorius "Oscar Pistorius"), due to him being charged with [premeditated murder](https://en.wikipedia.org/wiki/Premeditated_murder "Premeditated murder").[\[229\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-232)
Nike consolidated its position in basketball in 2015 when it was announced that the company would sign an 8-year deal with the NBA, taking over from the league's previous uniform sponsor, Adidas. The deal required all franchise team members to wear jerseys and shorts with the Swoosh logo, beginning with the 2017/18 season.[\[230\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-233) After the success of partnership with Jordan, which resulted in the creation of the unique [Air Jordan](https://en.wikipedia.org/wiki/Air_Jordan "Air Jordan") brand, Nike has continued to build partnership with the biggest names in basketball. LeBron James was given the Slogan "We are All Witnesses" when he signed with Nike. Similar to "Air Jordan", James' brand became massively popular.[\[231\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-234) Some have had signature shoes designed for them, including [Kobe Bryant](https://en.wikipedia.org/wiki/Kobe_Bryant "Kobe Bryant"), [Jason Kidd](https://en.wikipedia.org/wiki/Jason_Kidd "Jason Kidd"), [Vince Carter](https://en.wikipedia.org/wiki/Vince_Carter "Vince Carter") and more recently, James and [Kevin Durant](https://en.wikipedia.org/wiki/Kevin_Durant "Kevin Durant"), [Giannis Antetokounmpo](https://en.wikipedia.org/wiki/Giannis_Antetokounmpo "Giannis Antetokounmpo"), [Jayson Tatum](https://en.wikipedia.org/wiki/Jayson_Tatum "Jayson Tatum"), [Paul George](https://en.wikipedia.org/wiki/Paul_George "Paul George") and [Luka Dončić](https://en.wikipedia.org/wiki/Luka_Don%C4%8Di%C4%87 "Luka Dončić"), among others.[\[232\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-235)[\[233\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-236)[\[234\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-237)[\[235\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-238)[\[236\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-239)[\[237\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-240)
Nike recently made signature shoes for WNBA stars as well, as the leagues popularity takes off. Although a dozen women have received signature sneakers in the WNBA's 27-year history, it had been over a decade since a woman had received a signature sneaker. Nike's first signature shoe in the WNBA was with [Sheryl Swoops](https://en.wikipedia.org/wiki/Sheryl_Swoopes "Sheryl Swoopes"), and since then they have made signature silhouettes for [Lisa Leslie](https://en.wikipedia.org/wiki/Lisa_Leslie "Lisa Leslie"), [Dawn Staley](https://en.wikipedia.org/wiki/Dawn_Staley "Dawn Staley"), [Cynthia Cooper](https://en.wikipedia.org/wiki/Cynthia_Cooper-Dyke "Cynthia Cooper-Dyke"), and most recently for [Sabrina Ionescu](https://en.wikipedia.org/wiki/Sabrina_Ionescu "Sabrina Ionescu").[\[238\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-241) [Caitlin Clark](https://en.wikipedia.org/wiki/Caitlin_Clark "Caitlin Clark") will also receive a signature shoe deal as part of her eight-year, 28 million dollar deal.[\[239\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-242)
A news report originating from CNN reported that Nike spent \$11.5 billion, nearly a third of its sales, on marketing and endorsement contracts in the year 2018. Nike and its Jordan brand sponsored 85 men's and women's basketball teams in the NCAA tournament.[\[240\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-243)
Ties with the University of Oregon
Nike maintains strong ties, both directly and through partnerships with [Phil Knight](https://en.wikipedia.org/wiki/Phil_Knight "Phil Knight"), with the [University of Oregon](https://en.wikipedia.org/wiki/University_of_Oregon "University of Oregon").[\[241\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Alger-244) Nike designs the University of Oregon football program's team attire.[\[242\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-245) New unique combinations are issued before every game day.[\[241\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Alger-244) [Tinker Hatfield](https://en.wikipedia.org/wiki/Tinker_Hatfield "Tinker Hatfield"), who also redesigned the university's logo, leads this effort.[\[243\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Knight,_and_Tinker_Hatfield-246)
More recently, the corporation donated \$13.5 million towards the renovation and expansion of [Hayward Field](https://en.wikipedia.org/wiki/Hayward_Field "Hayward Field").[\[244\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-247)
Phil Knight has invested substantial personal funds towards developing and maintaining the university's athletic apparatus.[\[245\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-248) His university projects often involve input from Nike designers and executives, such as [Tinker Hatfield](https://en.wikipedia.org/wiki/Tinker_Hatfield "Tinker Hatfield").[\[243\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-Knight,_and_Tinker_Hatfield-246)
Causes
In 2012, Nike is listed as a partner of the [(PRODUCT)RED](https://en.wikipedia.org/wiki/Product_Red "Product Red") campaign together with other brands such as [Girl](https://en.wikipedia.org/wiki/Girl_Distribution_Company "Girl Distribution Company"), [American Express](https://en.wikipedia.org/wiki/American_Express "American Express"), and [Converse](https://en.wikipedia.org/wiki/Converse_\(shoe_company\) "Converse (shoe company)"). The campaign's mission is to prevent the transmission of [HIV from mother to child](https://en.wikipedia.org/wiki/HIV_and_pregnancy "HIV and pregnancy"). The campaign's byline is "Fighting For An AIDS Free Generation". The company's goal is to raise and send funds, for education and medical assistance to those who live in [areas heavily affected by AIDS](https://en.wikipedia.org/wiki/Epidemiology_of_HIV/AIDS "Epidemiology of HIV/AIDS").[\[246\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-249) In 2023, Nike became the presenting sponsor of [Reviving Baseball in Inner Cities](https://en.wikipedia.org/wiki/Reviving_Baseball_in_Inner_Cities "Reviving Baseball in Inner Cities"), which encourages youth in underserved communities to participate in baseball and softball.[\[247\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-250)
Program
The Nike Community Ambassador Program, allows Nike employees from around the world to go out and give to their community. Over 3,900 employees from various Nike stores have participated in teaching children to be active and healthy.[\[248\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-251)
Research
In 2016, a study done by RTG Consulting Group reflected that Nike was the 3rd most relevant brand for [Gen-Z](https://en.wikipedia.org/wiki/Generation_Z "Generation Z") in [China](https://en.wikipedia.org/wiki/China "China").[\[249\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-252)[\[250\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-253)
Roth MKM's 2023 [Millennial](https://en.wikipedia.org/wiki/Millennials "Millennials") survey reported in March that millennials with health and wellness concerns in the aftermath of the [pandemic](https://en.wikipedia.org/wiki/COVID-19_pandemic "COVID-19 pandemic") ranked brands like Nike, [Adidas](https://en.wikipedia.org/wiki/Adidas "Adidas") and [Lululemon](https://en.wikipedia.org/wiki/Lululemon_Athletica "Lululemon Athletica")[\[251\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-sgbonline.com-254) as their preferred brands for purchases.[\[251\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-sgbonline.com-254)
In January 2023, a study by [Rakuten](https://en.wikipedia.org/wiki/Rakuten "Rakuten") concluded that Nike was the [most popular](https://en.wikipedia.org/wiki/Search_engine "Search engine") [sportswear](https://en.wikipedia.org/wiki/Sportswear "Sportswear") brand in the US, followed by Lululemon and Adidas.[\[252\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-255)[\[253\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-256)
In July 2023, a study by [Kantar](https://en.wikipedia.org/wiki/Kantar_Group "Kantar Group") found that Americans consider Nike as the Most Inclusive Brands (alongside other top brands like [Amazon](https://en.wikipedia.org/wiki/Amazon_\(company\) "Amazon (company)"), and [Disney](https://en.wikipedia.org/wiki/The_Walt_Disney_Company "The Walt Disney Company")).[\[254\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-257)
Human resources
In January 2026, Nike laid off 775 employees primarily from distribution centres in Tennessee and Mississippi, as it looks to automate processes and boost profits.[\[255\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-258)
See also
- [Bruce Brenn](https://en.wikipedia.org/wiki/Bruce_Brenn "Bruce Brenn")
- [Dick Donahue](https://en.wikipedia.org/wiki/Dick_Donahue "Dick Donahue")
- [Nike timeline](https://en.wikipedia.org/wiki/Nike_timeline "Nike timeline")
- [Breaking2](https://en.wikipedia.org/wiki/Breaking2 "Breaking2") – A project by Nike to break the 2 hour marathon barrier.
- [List of companies based in Oregon](https://en.wikipedia.org/wiki/List_of_companies_based_in_Oregon "List of companies based in Oregon")
Notes
1. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-6)** The pronunciations of "Nike" include [*NY\-kee*](https://en.wikipedia.org/wiki/Help:Pronunciation_respelling_key "Help:Pronunciation respelling key") officially and in the US, as well as [*NYKE*](https://en.wikipedia.org/wiki/Help:Pronunciation_respelling_key "Help:Pronunciation respelling key") in the UK.[\[4\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-4)[\[5\]](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_note-5)
References
1. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-1)**
Pacheco, Inti (September 22, 2024). ["Elliott Hill Loved Nike and Left It. Now He's Back as CEO"](https://www.wsj.com/business/retail/elliott-hill-loved-nike-and-left-it-now-hes-back-as-ceo-d528cc59). *The Wall Street Journal*. Retrieved October 5, 2024.
2. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-2)**
Kish, Matthew (November 15, 2023). ["Nike shuffles top executives, names new heads of innovation, design, marketing and technology"](https://www.oregonlive.com/business/2023/11/nike-shuffles-top-executives-names-new-heads-of-innovation-design-marketing-and-technology.html). *The Oregonian*. Retrieved March 1, 2024.
3. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-10K2025_3-0)**
["US SEC: 2025 Form 10-K NIKE, Inc"](https://www.sec.gov/ix?doc=/Archives/edgar/data/0000320187/000032018725000047/nke-20250531.htm). [US Securities and Exchange Commission](https://en.wikipedia.org/wiki/US_Securities_and_Exchange_Commission "US Securities and Exchange Commission"). July 17, 2025.
4. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-4)**
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243. ^ [***a***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-Knight,_and_Tinker_Hatfield_246-0) [***b***](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-Knight,_and_Tinker_Hatfield_246-1)
Peter, Josh. ["Behind Oregon's (Phil) Knight in shining armor"](https://www.usatoday.com/story/sports/ncaaf/pac12/2014/12/29/oregon-nike-phil-knight-college-football-playoff/21013009/). *USA Today*. Retrieved June 7, 2017.
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Germano, Sara. ["Nike Pledges \$13.5 Million to Help Renovate University of Oregon Track Facilities"](https://www.wsj.com/articles/nike-pledges-13-5-million-to-help-renovate-university-of-oregon-track-facilities-1452022519). *The Wall Street Journal*. Retrieved June 7, 2017.
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Bishop, Greg (August 2, 2013). ["Oregon Embraces 'University of Nike' Image"](https://www.nytimes.com/2013/08/03/sports/ncaafootball/oregon-football-complex-is-glittering-monument-to-ducks-ambitions.html). *The New York Times*.
246. **[^](https://en.wikipedia.org/wiki/Nike,_Inc.#cite_ref-249)**
["(RED) Partners"](https://news.nike.com/news/nike-and-red%E2%84%A2-unite). *(RED)*. (RED), a division of The ONE Campaign. 2012. Retrieved October 13, 2012.
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["Nike becomes presenting sponsor of RBI Program"](https://www.mlb.com/news/nike-becomes-presenting-sponsor-of-rbi-program). *[MLB.com](https://en.wikipedia.org/wiki/MLB.com "MLB.com")*.
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["Nike Community Ambassadors \| Nike Global Community Impact"](https://communityimpact.nike.com/nca). *Nike Global Community Impact*. Retrieved September 27, 2017.
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["Top 10 brands most relevant to China's Gen-Z\[1\]- Chinadaily.com.cn"](https://www.chinadaily.com.cn/business/2016top10/2016-09/07/content_26720784.htm). *www.chinadaily.com.cn*. Retrieved August 4, 2023.
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Hall, Casey (August 19, 2016). ["Apple, Nike and Adidas Win Over China's Generation Y and Z"](https://wwd.com/feature/apple-nike-and-adidas-win-over-chinas-generation-y-and-z-10510775/). *WWD*. Retrieved August 4, 2023.
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["Report: Nike, Adidas And Lululemon Top Millennials' Favorite Athletic Brands \| SGB Media Online"](https://sgbonline.com/report-nike-adidas-and-lululemon-top-millennials-favorite-athletic-brands/). *sgbonline.com*. Retrieved August 4, 2023.
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Lockwood, Lisa (January 9, 2023). ["Nike Most Popular Sportswear Brand in the U.S., Followed by Lululemon and Adidas, Per Rakuten Study"](https://wwd.com/fashion-news/fashion-scoops/nike-popular-sports-brand-us-rakuten-1235463268/). *WWD*. Retrieved August 4, 2023.
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Kevin, Brown (July 28, 2023). ["Shark Week's top advertisers—and more from iSpot, Kantar, Amazon, Nike: Datacenter Weekly"](https://adage.com/article/datacenter/shark-weeks-top-advertisers-and-more-ispot-kantar-amazon-nike-datacenter-weekly/2507236). *Ad Age*. Retrieved August 4, 2023.
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["Kantar launches the Brand Inclusion Index and finds Americans consider Nike, Amazon, and Disney as the Most Inclusive Brands"](https://www.kantar.com/north-america/company-news/kantar-launches-the-brand-inclusion-index). *www.kantar.com*. Retrieved August 4, 2023.
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["Nike slashes 775 jobs in US to speed up automation, boost profit"](https://www.businesstimes.com.sg/companies-markets/consumer-healthcare/nike-slashes-775-jobs-us-speed-automation-boost-profit). *The Business Times*. January 27, 2026. Retrieved January 27, 2026.
Further reading
- Egan, Timothy (September 13, 1998). ["The Swoon of the Swoosh"](https://www.nytimes.com/1998/09/13/magazine/the-swoon-of-the-swoosh.html). *The New York Times*.
External links
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- Business data for Nike, Inc.:
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