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URLhttps://en.wikipedia.org/wiki/Myer
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This article is about the Australian department store chain. For other uses, see Myer (disambiguation) . Myer Holdings Limited Company type Public company Traded as ASX :  MYR Industry Retail Founded 1900 ; 126 years ago , Melbourne , Australia Founder Sidney Myer Headquarters 1000 La Trobe Street Docklands, Victoria , Australia Number of locations 57 (2023) Key people Olivia Wirth (CEO and chair) Elyse Knowles (Ambassador) Kris Smith (Ambassador) Products Womenswear, Menswear, Beauty, Homewares, Electrical, Toys, and General Merchandise Brands Sass & Bide Marcs David Lawrence Just Jeans Jay Jays Jacqui E Portmans Dotti Revenue A$2.989 billion (2022) Operating income A$184.2 million (2022) Net income A$60.2 million (2022) (excluding implementation costs) Number of employees 14,000+ Website myer .com .au Myer's national flagship store in Melbourne's Bourke Street Mall Myer Emporium on Lonsdale Street in the Melbourne central business district Myer Lonsdale Street , including Lonsdale House (former head office building until 1980s & again between 2006 and 2010). Built in 1934, Myer successfully applied to demolish Lonsdale House in 2009 to widen Caledonian Lane for delivery trucks despite the buildings being in a City of Melbourne Heritage Overlay , retaining just the facades of two Victorian buildings. Myer (stylised MYER ) is an Australian mid-range to upscale department store . It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of products across women's, men's, and children's clothing, as well as footwear and accessories, cosmetics and fragrance, homewares, electrical, connected home, furniture, toys, books and stationery, food and confectionery, and travel goods. Myer's primary department store rival is David Jones . [ 1 ] The Myer Group also comprises the fashion brands Sass & Bide , Marcs, David Lawrence, Just Jeans , Jay Jays , Jacqui E, Portmans and Dotti . Australian model, and Miss Universe 2004 , Jennifer Hawkins was the long-serving 'face of Myer' for 12 years, until her departure from the role in 2018. The Myer retail group was founded by Sidney Myer , who migrated from Belarus to Melbourne in 1899 after the height of Victoria's gold rush , with very little money and little knowledge of English to join his elder brother, Elcon Myer (1875–1938), who had left Russia two years earlier. They opened the first Myer store in Bendigo in 1900. After prospering, they opened a second store in Bendigo in 1908. [ 2 ] In 1911, Myer purchased the business of Wright and Neil, Drapers , in Bourke Street , Melbourne , near the General Post Office , and a new building was completed and opened in 1914. [ citation needed ] From this base, Myer built Australia's largest chain of department stores, and the only chain with stores in all Australian states. [ citation needed ] In 1918, the Doveton woollen mills at Ballarat were purchased, and in 1921 a new building fronting Post Office Place was added at Melbourne and in the following years Myer purchased adjoining properties, eventually building a store known as the Myer Emporium . [ 3 ] The 1914 building had been designed by architects HW & FB Tompkins , who went on to design all the extensions over the next 20 years. The Myer store expanded to Lonsdale Street in the 1920s, and the Bourke Street frontage was expanded and rebuilt in 1933. [ 4 ] The Myer Emporium grew with the purchase of the old established businesses of Robertson & Moffat and Stephens & Sons. In Adelaide , in 1925, the company Myer SA Stores Ltd acquired a controlling interest in Marshall's department store and its shares continued to be listed on the Adelaide Stock Exchange until Myer Emporium Ltd made a successful takeover bid in 1966. [ citation needed ] A separate building in Queensberry Street, Melbourne, was put up in 1928, it was called Carlton Despatch, Myer had a large number of trucks that delivered items to the suburbs of Melbourne. People phoned the department that sold what they wanted. It was then sent to Carlton Despatch and delivered to peoples homes. They paid with a Myer Card, that put the amount on their account, that was sent to customers monthly. The Collins Street businesses of T. Webb and Sons, china importers, and W. H. Rocke and Company, house furnishers, were bought and transferred to the Bourke Street building. By 1934, the public company had a paid-up capital of nearly £2.5 million. [ citation needed ] On the death of Sidney Myer in 1934, leadership of the company fell to briefly to Lee Neil , who died a few months later, [ 5 ] and thence to Elcon Myer. On the death of Elcon in 1938, leadership went to their nephew Norman Myer. Norman Myer led the company until his death in 1956. [ 6 ] Myer grew by developing its own stores (becoming one of Australia's major property owners and developers in the process) and acquiring other department stores, including Adelaide's Marshall's and Bell's ( Victor Harbor , Mount Barker , Murray Bridge , Strathalbyn and Tailem Bend ) in South Australia, Western Australia's Boans in 1984, Queensland's Barry & Roberts as well as McWhirters of Brisbane's Fortitude Valley in 1955 and Allan & Stark in 1959, in Victoria Paterson Powell Pty Ltd (Ballarat) in 1953, Morris Jacobs ( Geelong ) in 1950, Bilson's ( Colac ) and Shilliday's ( Mildura ), and in New South Wales they acquired Western Stores , McLean's Central Stores ( Lismore ), Morley's ( Tweed Heads ), Farmers & Co in 1961, Mortimer's ( Gosford ) in 1968, P.G.Smith & Regans ( Tamworth ) in 1953 and Grace Bros in 1983. Target and Grace Bros [ edit ] In 1968, Myer acquired Lindsay's stores in Geelong , [ 7 ] renaming the business Target , positioning it as a discount department store chain. [ 8 ] The core business of the company began to expand even further with the purchase of liquor retailers (San Remo and Crittendens ) and fast food outlets ( Red Rooster ). [ 9 ] [ 10 ] In 1983, Grace Bros bought Myer in New South Wales, and then in July of that year Myer acquired Grace Bros Holdings Ltd. [ 11 ] The Myer store on Market and Pitt Streets in Sydney became the main Grace Bros store. In 1984, Myer acquired Boans , [ 12 ] the dominant Western Australian department store chain and embarked on a major redevelopment of its Perth City Store. Merger with GJ Coles [ edit ] In 1985 the Myer Emporium (and Target, its discount department store) merged with GJ Coles & Coy forming Coles Myer , then Australia's largest retailer. [ 13 ] Myer remained a distinct entity within the new corporate structure until it was sold in 2006. In 2000, Coles Myer CEO Dennis Eck, faced with lower sales and profits from Myer and Grace Bros stores took the department stores down market, reducing service levels, increasing stock volumes on the selling floor and introducing product to appeal to younger consumers. In doing so, he ended up replicating the approach of another of Coles Myer's chains, Target. The resulting effect included reduced customer visits and reduced units sold per transaction. In 2001, Coles Myer set about to reposition the store to appeal to customers lost in the down market experiment. [ 14 ] In 2003, one of the key changes made by the recently appointed Managing Director, Dawn Robertson, was to classify each Myer Grace Bros store using a grid system referencing the socio-economic status of the area, its turnover and growth potential. Larger city-centre stores would rank at the top of the grid and smaller regional stores would rank at the bottom of the grid. The grid would affect the merchandise allocated to each store, rather than selling the same range of product in downtown Melbourne as in regional Queensland. [ 15 ] On 13 February 2004, Grace Bros stores were re-branded as Myer. [ 16 ] Myer Bondi previously as Grace Bros Bondi, as seen from Westfield Bondi Junction In April 2004, Myer re-opened its Bondi Junction , store which replaced a former Grace Bros store closed in April 2002 to make way for the redevelopment of Westfield Bondi Junction . It was the first Myer store to open in several years and incorporated new features such as white glossy floor tiles, extensive use of glass, and greater use of mannequins. [ citation needed ] Under managing director Dawn Robertson, Myer began to target the Sydney market more strongly, to challenge the position of chief rival David Jones particularly in ladies fashion. In February 2004, Myer held its Sydney fashion parade the day before David Jones. On 9 August 2004, Myer staged a fashion parade open-air in Martin Place , gaining widespread attention, and again it was held the day before David Jones' show. [ 17 ] Divestment by Coles Myer [ edit ] On 17 August 2005, Coles Myer announced that within 12 months, it would decide to demerge, divest or retain Myer. Thirteen expressions of interest were made for all or part of Myer. [ 18 ] On 13 March 2006, Coles Myer announced it would sell Myer to a consortium controlled by US private equity group Newbridge Capital . The consortium also included the Myer family, who held a 5% stake. The new owners, who also secured the freehold on the flagship Bourke Street store, indicated that they would not radically change the business, at least in the short term, and had no plans to redevelop the Bourke Street site as this would impact too heavily on profitability during the construction period. Texas Pacific also had interests in UK department store Debenhams and high-end US retailer Neiman Marcus . This sale was completed for A$1.4 bn on 2 June 2006. [ 19 ] After being divested from Coles Myer (later Coles Group , then purchased by Wesfarmers ), new owners Newbridge Capital and the Myer family appointed chairman Bill Wavish and chief executive Bernie Brookes, both formerly of Woolworths . Rupert Myer joined the board representing the Myer family. Head office for Myer, moved from Coles Myer head office in Hawthorn East back to Lonsdale House (Lonsdale Street store) in Melbourne's CBD. Flyer for the History Making Clearance distributed to customers. Beginning July 2006, Myer held a "History Making Clearance" to clear out excess stock deemed either unprofitable or unpopular, and reduced inventories from $1.5 billion to $750 million, and all store-specific warehouses were closed. [ 20 ] Former Miss Universe Jennifer Hawkins began appearing in campaigns for Myer in 2006 and in January 2007 signed a $4 million deal to be the "face" of Myer for four years. [ 21 ] Myer withdrew from the Coles Group part-owned flybuys rewards program on 1 February 2007. In March 2007, Myer announced first half earnings before interest and tax (EBIT) of $123 million, an increase of 84% on the previous year. This represents a profit margin of 6.8%, compared with 3.9% in the previous corresponding period. According to chairman Bill Wavish, all Myer stores were now profitable, and all stores were more profitable than in the previous year. [ 22 ] Myer acquired four Harris Scarfe stores (including regaining a store it divested to Harris Scarfe in 1998) and took a minority shareholding in Harris Scarfe. The Mymerch system, developed with IBM and Oracle, cost $99 million and was implemented early April 2007. Among other functions, Mymerch increased Myer's ability to carry out statistical analysis of customer habits giving it greater capacity to forecast sales trends and target promotions. [ 23 ] Myer's profit turnaround was tempered in April 2007 by the loss of key staff. Bob Boutin, apparel director, Mark Bingemann, women's wear business manager and Jasmine Bingemann, footwear and accessories manager all resigned within a short period. [ 24 ] This followed reports of management dissatisfaction over the direction of the fashion business signified by the defection of designers such as Alex Perry and Tigerlily to David Jones . [ 25 ] In June 2007, a consortium comprising the Myer family, Colonial First State and GIC Real Estate (Singapore) announced it would be purchasing Myer's Melbourne CBD store. The Bourke Street part of the store was planned to be redeveloped by 2009, with Myer taking a 60-year lease, [ 26 ] but the development was not completed until March 2011. [ 27 ] The Lonsdale Street part of the store closed in 2009. In September 2009, following rumours from the previous month, [ 28 ] Myer indicated it would float the business at an indicative share price range of $3.90 to $4.90 when it listed on 2 November, giving it a market capitalisation between $2.3 billion and $2.8 billion. [ 29 ] The final issue price was $4.10, [ 30 ] but by August 2011 the shares had fallen to $2.09. [ 31 ] In 2010, Myer's re-developed Bourke Street mall store opened, becoming the company's new flagship store. Head office moved to a new site in Docklands . The historic Lonsdale Street store was officially closed. In early 2011, Myer purchased a 65% stake in Australian women's fashion label Sass & Bide for A$42.25 million. [ 32 ] [ 33 ] In October 2013, Myer purchased the remaining 35% of the business for $30 million. [ 34 ] [ 35 ] In January 2014, it was revealed by Fairfax Media that Myer had made a bid to purchase and merge with department store rival David Jones . [ 36 ] [ 37 ] The merger would have kept both chains operating independently on the surface, combining back-office and supply chain operations saving both companies an estimated $5 billion per year. The $3 billion non-binding indicative proposal was made to the David Jones board of directors in late October 2013, however was rejected by the board in November 2013. In February 2014, Myer reapproached David Jones, offering to purchase David Jones at market value (estimated to be 1.7 billion). David Jones had not yet commented on the new proposal, when food and clothing retailer, Woolworths South Africa offered to purchase David Jones, by way of a scheme implementation deed, in which shareholders of David Jones would be offered $4-per-share. [ 38 ] [ 39 ] In response to the Woolworths deal, Myer withdrew their proposal to David Jones. [ 40 ] Myer's long serving CEO Bernie Brookes, whose strategy was to clean up the business and develop efficiency strategies, announced his departure in March 2015. [ 41 ] In September 2015, as part of an outcome from the 2015 strategic review, a $221mn capital raising was announced. [ citation needed ] The resulting dilution of shareholder value in conjunction with little support for the actions in the strategic plan saw the share price decline to $0.91. [ citation needed ] In April 2017, Myer acquired two fashion brands—Marcs and David Lawrence—after they were placed in voluntary administration. [ 42 ] On 27 March 2020, Myer announced it would be temporarily closing down all of its stores from the close of business 29 March 2020 for a period of four weeks, standing down 10,000+ staff members, as a result of the COVID-19 pandemic . [ 43 ] Myer continued to operate their online store, with no contact delivery available and click & collect at certain stores. Myer announced a plan to re-open all stores by 30 May 2020. In June 2024, Olivia Wirth, became the company's executive chair. [ 44 ] In late October 2024, Myer announced they had reached a deal to buy Premier Investments ' Apparel Brands division (comprising the fashion brands Just Jeans, Jay Jays, Jacqui E, Portmans and Dotti). As part of the transaction, Myer issued new shares (worth $863.78 million) to Premier Investments, while Premier contributed $82 million to the business. Solomon Lew joined the Myer board as a non-executive director. [ 45 ] [ 46 ] The brands became part of Myer in January 2025 after the deal received shareholder approval. [ 47 ] Stores and services [ edit ] Myer One rewards program [ edit ] The Myer One program was introduced in August 2004 after Coles Myer discontinued its shareholder discount card the previous month. [ 48 ] Myer revamped its Myer One program by introducing a graduated rewards system with four levels including Standard, Silver, Gold and Platinum . Each reward level is dependent on customer spend and confers exclusive benefits. The Platinum membership is by invitation only and is for Myer's highest spending customers and was added to the program in May 2013. The Myer One program was extended to Just Jeans, Portmans, Dotti, Jay Jays and Jacqui E in August 2025. [ 49 ] From November 2025, Myer One members were able to earn points when shopping at Dan Murphy's , DoorDash , Pet Barn, MyCar and Lvly by linking their Visa or Mastercard. [ 50 ] JD Sports was added as a partner in November 2025. [ 51 ] In September 2010, Myer stated there were 3.7 million members and five million cards in circulation. Of these, over 20,000 had Gold status, spending over $7,500 per annum. Sales attributed to members accounted for 68% of total Myer sales. Gift cards valued at $51 million had been provided to members as rewards in the previous year. [ 52 ] As of February 2024, the Myer One program has more than 7 million members. [ 53 ] As of October 2025, it had 4.7 million active members. [ 50 ] Myer store card and branded credit cards [ edit ] Myer originally had a store card managed by Australian Retail Financial Network (ARFN), sold in 1995 to GE Money . [ 54 ] This was superseded by a Coles Myer Card and Coles Myer Gift Card which could be used at all Coles Myer stores. This was augmented by the Coles Myer Source Mastercard , also managed by GE Money. [ citation needed ] Following its sale, Myer relaunched the Myer card in October 2006 in conjunction with GE Money. According to GE Money, 125,000 accounts had been opened by August 2007. [ 55 ] In November 2007, Myer launched a Visa credit card, also in conjunction with GE Money. Myer stated it was prepared to wear losses from the card for two years and that its objective was to drive increased loyalty from the card (which links with the MYER one card) rather than being profitable in its own right. It expected to sign 100,000 customers to the Visa card by November 2008. [ 56 ] Myer reported it had signed 15,000 customers to its Visa card in the first five weeks from launch, half of whom were converts from the existing store card. [ 57 ] In 2007, the Coles Myer Card, Coles Myer Gift Card and Coles Myer Source MasterCard were renamed Coles Group Card, Coles Group & Myer Gift Card and Coles Group Source MasterCard respectively and as such were no longer affiliated with Myer. The Myer logo, featuring the "my store" slogan which is used from 2018–present In 2017, Myer's partnership with GE Money (now Latitude Financial Services ) ended, and Myer relaunched their store branded credit programme as the New Myer Credit Card, now offered by Macquarie Group . Existing card holders were invited to join the new programme, or have their existing Myer point earning cards converted to non-Myer point earning Latitude Finance cards. Myer Flagship Store in the Melbourne central business district Myer Sydney central business district , Pitt Street entrance, formerly Grace Bros As of April 2024, Myer has 56 stores across Australia, in both capital cities and regional centres. [ 58 ] [ 59 ] The national flagship store is located in the Bourke Street Mall in Melbourne and received a $300 million redevelopment which officially opened in April 2011. [ 60 ] In 1988, the Myer Centre in Brisbane's Queen Street Mall opened in time for World Expo 88 . The shopping centre featured six floors of stores. The top two levels featured an indoor amusement park, named Tops, with a swinging ship and Australia's first indoor roller coaster. The amusement park closed in the year 2000 and all the rides dismantled in preparation to convert the top two levels into a cinema complex. In 1991, the Myer Centre opened in Adelaide housing the largest Myer store in South Australia and over 80 smaller shops, with an eight level atrium inside the shopping centre and six levels inside the Myer store. [ citation needed ] Until 1998, the top two levels of the atrium housed an indoor amusement park known as Dazzeland featuring Australia's only indoor rollercoaster . [ citation needed ] In 1994, Myer opened a store at Galleria Shopping Centre (Perth) . A retailer Boans was burnt during the 1980s and was replaced with Galleria. [ citation needed ] In 2006, Myer announced the opening of several new stores, starting with four former Harris Scarfe stores (two in South Australia and two in Victoria). [ 20 ] Further to this, in 2008 in Sydney, Myer opened two new stores in Sydney at Westfield Eastgardens and Bankstown Central replacing the former David Jones stores, while David Jones replaced the Myer store at Westfield Burwood , and stated it would open a store in suburban Townsville centre in early 2009. This project was delayed due to problems with the acquisition of land; however, in late October 2012 a Myer store opened in that centre. [ 61 ] In 2007, Chairman Bill Wavish stated Myer was willing to build new stores if necessary, and that new locations could be in any city or town with a population over 40,000 people. [ 62 ] A Myer store located in Launceston's Brisbane Street Mall. On 22 September 2007, Myer's Liverpool Street, Hobart building was destroyed by a fire that is believed to have started in the cosmetic section. Building damage was estimated at $50 million, and most stock was destroyed. The building including its historic façade was subsequently demolished. The adjacent Murray Street building suffered substantial smoke and water damage. Within a day of the fire, Myer issued a statement saying it would rebuild, and the Murray Street section of the store reopened on 16 November – 44 days after the fire. [ 63 ] [ 64 ] A new 8797 sq m, five-level Myer store finally reopened in November 2015. [ 65 ] Myer opened a store in the redeveloped Top Ryde City in northern Sydney in 2010. There was (previously an A.J. Benjamin's store) Grace Bros store at this centre from 1964 until closure in early 1985. [ 66 ] The Myer store closed in July 2015. In April 2008, Myer announced that it would open three new stores in Queensland. The first two stores were planned to open in 2010 at Westfield Mt Gravatt – Upper Mount Gravatt , Robina Town Centre with the third store planned to open in Mackay in 2011. Myer also announced that it would open a store at East Maitland in 2011 when the redevelopment was completed, later delayed until 2013. [ 67 ] In July 2008, Myer stated it planned to expand into the Middle East and open its first overseas store in Dubai , [ 68 ] but by March 2009 had put such plans on hold. [ 69 ] In 2009, Myer stated it would open stores at Westfield Tuggerah on the New South Wales Central Coast , Westfield Woden in Canberra and Robina on the Gold Coast, Queensland , with plans for 12 stores in total to open progressively from 2010 to 2013. [ 67 ] [ 70 ] However, it subsequently pulled back on these plans. In 2010, plans were put on the table and approved for a new subsequently-shelved 10,000sqm 2-level Myer store in Coffs Harbour [ citation needed ] , making it the first department store on the Mid North Coast of New South Wales. Had it been built, it would have been northern New South Wales’ own eco-friendly Myer department store beating short-listed favourites Tamworth (which previously had its own Grace Bros store until June 2003, prompting a strong Facebook campaign and petition to get one back in the first decade of the new millennium) and Port Macquarie as contenders to get a Myer store built and opened and operating in northern NSW. The “Vote Yes to Myer” online petition got 5,000 signatures for the proposed Coffs Harbour development. [ citation needed ] In 2012, Myer also proposed a 12,000sqm 2 level full-line department store at Casuarina Square in Darwin , which would’ve been the first of its kind in the city and the Northern Territory . Due to open in 2016, the store was never built and Darwin remains the only state/territory capital without a Myer (or any other) department store in the country. In January 2013, Myer closed its Kings Square, Fremantle store. [ 71 ] Myer closed its Elizabeth, South Australia store in February 2014 and its store at Westfield Hurstville in January 2015. It opened a store at Lakeside Joondalup in November 2014. [ 72 ] Myer places stores into one of four clusters, which reflects the store specific shopper demographics. The cluster determines the merchandise mix, brand assortment, services offered, and capital expenditure. The sales performance expectations are also based on which cluster a store is placed. As of September 2015 the clusters (store numbers) were Flagship (7), Premium (16), Mainstream (27), and Community (17). At the time of the announcement it was stated ca. 20% of footprint rationalisation could occur. [ citation needed ] Myer Wagga Wagga , formerly Grace Bros pictured in 2008. In 2017, Myer announced it would cut 20% of its overall footprint, via a reduction in floor space of its Myer stores, office and close other Myer stores. Since the announcement, Myer has closed its stores in Wollongong Central (Replaced by David Jones ), Brookside Shopping Centre (Replaced by Target and TK Maxx ), and Orange , which was one of Orange's main clothing shops for 60 years. [ 73 ] Myer also announced the introduction of Clearance Floors, which was a format initially trialled at Myer Frankston . These floors used yellow signs with a coat hanger to show they were clearance floors, had minimal shelves and displays and were on the top floor of a Myer store. These floors would sell Myer’s unsold stock at a discounted price, essentially one space for all discounted items and a larger stock of discounted items. These floors were available at Frankston and Knox in Victoria, Loganholme and Pacific Fair in Queensland, Roselands and Penrith in New South Wales, Westfield Tea Tree Plaza in South Australia and Perth in Western Australia. These eight clearance floors ran from 2017 until 2019, intended to compete with the newly established international discount department store TK Maxx . Myer CEO John King announced a plan to discontinue the model in 2019, with a stronger focus on its premium offerings. [ citation needed ] In September 2017, Myer stated it would close three more stores, Colonnades (Replaced by Cheap as Chips, Best & Less and JB Hi-Fi ), Belconnen , and Hornsby . [ 74 ] In January 2019, Myer closed its Logan Hyperdome store in Loganholme , Queensland. [ 75 ] This has resulted in five closures and two more planned closures in 2019. On 13 January 2020, the Myer location at Hornsby, Sydney, closed, leaving 60 locations. The final store in the planned closures was Myer at Belconnen, although Myer has decided it shall instead spare the store and refurbish it instead. This concludes Myer’s strategy, resulting in 6 store closures and 60 Myer stores remaining, including Belconnen. On 4 December 2020, Myer Belconnen reopened to two floors. [ citation needed ] In March 2021, Myer announced its store at Westfield Knox , in Melbourne's eastern suburbs would close after 44 years of operation. Myer Knox closed for the last time in late July of that year. [ 76 ] In April 2022, the store at Westpoint Blacktown in Sydney's western suburbs closed after first opening in 1973. [ citation needed ] In August 2022, Myer announced its Frankston store in bayside Melbourne would close permanently, with the last day of trading scheduled for 15 January 2023. [ citation needed ] On 16 March 2023, Myer announced that, after being unable to reach a commercial agreement with the landlord, it would not be renewing its lease at the Brisbane Queen Street Mall location and seeking a new location in the CBD, thus ceasing 35 years of continuous operation at the site in July 2023. [ 77 ] Griffith University emerged as a possible occupant of the site, albeit temporary, as the university required immediate expansion space whilst finding a more permanent CBD location. [ 78 ] As of March 2023, the future of the site remains unclear, although the possibility of building demolition and site redevelopment has also been suggested. [ 79 ] Mail order and online shopping [ edit ] Myer operated its own direct mail order company, Myer Direct, from 1989 until its sale to EziBuy [ 80 ] in January 2002. In October 2007, Myer launched an online gift store, including electronic goods, perfumes, miss shop clothing and gift cards. [ 81 ] In 2011, Myer launched a Hong Kong based online shopping site called myfind.com (since closed) for Australian shoppers. [ citation needed ] In December 2017, Myer launched The Myer Market, an online marketplace operating independently of myer.com.au. 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Retrieved 3 August 2007 . ^ "Myer Bourke Street reopening" . Daily Telegraph . 31 March 2011 . Retrieved 24 August 2011 . ^ "TPG eyes IPO for Australia's Myer department store group" . Financial Times . 5 August 2009. Archived from the original on 10 December 2022 . Retrieved 7 August 2009 . ^ Greenblat, Eli (6 October 2009). "Demand for Myer stock tops $2b" . Sydney Morning Herald . Melbourne . Retrieved 6 October 2009 . ^ Gluyas, Richard (24 August 2011). "Tax Office wins legal backing to pursue TPG over Myer float millions" . The Australian . Retrieved 24 August 2011 . ^ "ASX:MYR" . Google Finance . Retrieved 24 August 2011 . ^ Breen Burns, Janice (7 February 2011). "Store wars: Myer buys fashion label sass & bide for $42.25m" . The Sydney Morning Herald . Retrieved 10 February 2024 . ^ Cant, Di. "The Sass & Bide interview" . Our Brisbane . Australia: Brisbane City Council. Archived from the original on 10 March 2011 . Retrieved 11 February 2011 . ^ Clarke, Jenna (4 July 2014). "Heidi Middleton and Sarah-Jane Clarke quit the sass & bide empire" . The Age . Fairfax Media . Retrieved 10 February 2024 . ^ Carter, Bridget (10 August 2021). "Myer set to part with Sass & Bide, Marcs and David Lawrence fashion brands" . The Australian . Retrieved 11 February 2024 . ^ "Myer and David Jones merger: cautious approval but doubts remain" . Sydney Morning Herald . 3 February 2014 . Retrieved 3 February 2014 . ^ "Myer confirms David Jones merger approach" (PDF) . ASX-Media-Release, Australia. 31 January 2014 . Retrieved 3 February 2014 . ^ [2] Archived 24 September 2015 at the Wayback Machine Reuters 20 February 2014 ^ Could two retail giants become one beast? ABC 20 February 2014 ^ Sue Mitchell (10 April 2014). "David Jones may receive more bids" . Australian Financial Review . Retrieved 9 April 2019 . ^ "They made him go to his own funeral" . The Sydney Morning Herald . 2 March 2015 . Retrieved 25 May 2016 . ^ Cameron, Nadia (13 April 2017). "Updated: Myer acquires embattled fashion brands, Marcs and David Lawrence" . CMO . Retrieved 11 February 2024 . ^ "Myer to close all stores" . ABC News . Retrieved 27 March 2020 . ^ Yun, Jessica (14 March 2024). "Qantas' former loyalty chief Olivia Wirth appointed new Myer boss" . The Sydney Morning Herald . Retrieved 20 November 2025 . ^ Ilanbey, Sumeyya (29 October 2024). "Myer buys billionaire Solomon Lew's clothing brands in $950m deal" . The Sydney Morning Herald . Retrieved 29 October 2024 . ^ Glover, April (29 October 2024). "Myer buys Jay Jays, Just Jeans and Dotti in $950m mega deal" . 9news . Retrieved 29 October 2024 . ^ Ainsworth, Kate; Terzon, Emilia (23 January 2025). "Myer seals 'one of the most significant' deals with Premier merger" . ABC News . Retrieved 10 June 2025 . ^ "Myer tries treating its regular customers" . The Sydney Morning Herald . 21 July 2004 . Retrieved 25 August 2025 . ^ Greenblat, Eli (17 August 2025). "Myer loyalty program taken up by Portmans, Just Jeans shoppers" . The Australian . Retrieved 25 August 2025 . ^ a b Bennett, Emily (21 October 2025). "Major changes coming to Myer One loyalty program" . 9news . Retrieved 20 November 2025 . ^ Kelly, Christopher (20 November 2025). "JD Sports taps Myer in loyalty deal" . Ragtrader . Retrieved 20 November 2025 . ^ "ASX and media release – Myer Full Year Results for 2010" . Myer. 16 September 2010 . Retrieved 16 September 2010 . ^ Thompson, Sarah; Sood, Kanika; Rapaport, Emma (10 February 2024). "Myer launches buyer search for trio of fashion labels; KPMG hired" . Australian Financial Review . Retrieved 11 February 2024 . ^ Kohler, Alan (25 October 2003). "General Electric gets the sparks flying" . The Age . Melbourne . Retrieved 6 October 2009 . ^ "GE grows with Myer Black" . The Sheet. 4 October 2007. Archived from the original on 5 October 2007 . Retrieved 5 October 2007 . ^ "Myer uses Visa card to generate loyalty". Australian Financial Review . 12 November 2007. p. 16. ^ "Retailers take on the banks...again". Australian Financial Review . 30 January 2008. pp. 1, 61. ^ "Myer Investor and Media Centre" . investor.myer.com.au . Retrieved 3 April 2024 . ^ "Myer Store Locator" . www.myer.com.au . Retrieved 3 April 2024 . ^ About the Redevelopment Myer is my Store ^ "Myer What's On" . www.myer.com.au . Retrieved 7 April 2021 . ^ Dunlevy, Maurice (29 March 2007). "Myer into building mode with 17 new stores planned" . The Australian . Archived from the original on 7 March 2008. ^ "Historic Hobart Myer destroyed by fire" . Herald Sun. 22 September 2007 . Retrieved 22 September 2007 . ^ "Myer handed back part of store after fire" . The Age, Melbourne. 27 September 2007 . Retrieved 28 September 2007 . ^ "Ten years since Myer fire forever changed the Hobart cityscape" . Hobart Mercury . 22 September 2017 . Retrieved 11 December 2017 . ^ "Myer to open new Sydney store" . News.com.au . 13 November 2007. Archived from the original on 13 November 2007 . Retrieved 14 November 2007 . ^ a b "Myer prospectus" (PDF) . ASX . Retrieved 28 September 2009 . ^ "Shopping giant spreads wings" . Sydney Morning Herald . ^ "Myer's Dubai move put on hold" . arabianbusiness.com. 24 March 2009 . Retrieved 6 October 2009 . ^ Greenblat, Eli (28 September 2009). "Prospectus out: Myer prices shares" . Sydney Morning Herald . Retrieved 6 October 2009 . ^ "Plans afoot to revitalise the port city's centre" . ABC News . 12 February 2013 . Retrieved 20 March 2022 . ^ "Jennifer Hawkins to officially open new Myer store at Lakeside Joondalup" . Perth Now . 20 November 2014 . Retrieved 11 December 2017 . ^ Janda, Michael (20 May 2016). "Myer to close Wollongong, Orange department stores, 130 jobs to go" . ABC News . Retrieved 15 January 2017 . ^ "Belconnen Myer to close as company's national profits plunge" . Brisbane Times . 14 September 2017 . Retrieved 11 December 2017 . ^ After 27 years Myer is closing its doors at Logan’s Hyperdome The Courier-Mail 15 September 2016 ^ "Myer store in Melbourne's east to close down after more than 40 years" . Seven News . 31 March 2021 . Retrieved 19 October 2021 . ^ "Myer to leave Brisbane's Queen Street Mall after more than 30 years" . ABC News . 16 March 2023 . Retrieved 23 March 2023 . ^ "Myer Brisbane CBD vacant space may be taken by Griffith University" . MSN . Retrieved 30 March 2023 . ^ "Myer to Depart Landmark CBD Centre: Paving the Way for Possible Redevelopment" . Brisbane Development . 16 March 2023 . Retrieved 23 March 2023 . ^ EziBuy ^ "Myer Gifts Online" . Myer . Retrieved 7 April 2021 . ^ "Myer has revealed its latest retail weapon — but will it be enough to keep up with Amazon?" . News.com.au . 6 December 2017 . Retrieved 11 December 2017 . Wikimedia Commons has media related to Myer . Official website
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[Jump to content](https://en.wikipedia.org/wiki/Myer#bodyContent) Main menu Main menu move to sidebar hide Navigation - [Main page](https://en.wikipedia.org/wiki/Main_Page "Visit the main page [z]") - [Contents](https://en.wikipedia.org/wiki/Wikipedia:Contents "Guides to browsing Wikipedia") - [Current events](https://en.wikipedia.org/wiki/Portal:Current_events "Articles related to current events") - [Random article](https://en.wikipedia.org/wiki/Special:Random "Visit a randomly selected article [x]") - [About Wikipedia](https://en.wikipedia.org/wiki/Wikipedia:About "Learn about Wikipedia and how it works") - [Contact us](https://en.wikipedia.org/wiki/Wikipedia:Contact_us "How to contact Wikipedia") Contribute - [Help](https://en.wikipedia.org/wiki/Help:Contents "Guidance on how to use and edit Wikipedia") - [Learn to edit](https://en.wikipedia.org/wiki/Help:Introduction "Learn how to edit Wikipedia") - [Community portal](https://en.wikipedia.org/wiki/Wikipedia:Community_portal "The hub for editors") - [Recent changes](https://en.wikipedia.org/wiki/Special:RecentChanges "A list of recent changes to Wikipedia [r]") - [Upload file](https://en.wikipedia.org/wiki/Wikipedia:File_upload_wizard "Add images or other media for use on Wikipedia") - [Special pages](https://en.wikipedia.org/wiki/Special:SpecialPages "A list of all special pages [q]") [![](https://en.wikipedia.org/static/images/icons/enwiki-25.svg) ![Wikipedia](https://en.wikipedia.org/static/images/mobile/copyright/wikipedia-wordmark-en-25.svg) ![The Free Encyclopedia](https://en.wikipedia.org/static/images/mobile/copyright/wikipedia-tagline-en-25.svg)](https://en.wikipedia.org/wiki/Main_Page) [Search](https://en.wikipedia.org/wiki/Special:Search "Search Wikipedia [f]") Appearance - [Donate](https://donate.wikimedia.org/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en) - [Create account](https://en.wikipedia.org/w/index.php?title=Special:CreateAccount&returnto=Myer "You are encouraged to create an account and log in; however, it is not mandatory") - [Log in](https://en.wikipedia.org/w/index.php?title=Special:UserLogin&returnto=Myer "You're encouraged to log in; however, it's not mandatory. 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[o]") ## Contents move to sidebar hide - [(Top)](https://en.wikipedia.org/wiki/Myer) - [1 History](https://en.wikipedia.org/wiki/Myer#History) Toggle History subsection - [1\.1 Early history](https://en.wikipedia.org/wiki/Myer#Early_history) - [1\.2 Target and Grace Bros](https://en.wikipedia.org/wiki/Myer#Target_and_Grace_Bros) - [1\.3 Merger with GJ Coles](https://en.wikipedia.org/wiki/Myer#Merger_with_GJ_Coles) - [1\.4 Divestment by Coles Myer](https://en.wikipedia.org/wiki/Myer#Divestment_by_Coles_Myer) - [1\.5 Private ownership](https://en.wikipedia.org/wiki/Myer#Private_ownership) - [1\.6 Public company](https://en.wikipedia.org/wiki/Myer#Public_company) - [2 Stores and services](https://en.wikipedia.org/wiki/Myer#Stores_and_services) Toggle Stores and services subsection - [2\.1 Myer One rewards program](https://en.wikipedia.org/wiki/Myer#Myer_One_rewards_program) - [2\.2 Myer store card and branded credit cards](https://en.wikipedia.org/wiki/Myer#Myer_store_card_and_branded_credit_cards) - [2\.3 Store locations](https://en.wikipedia.org/wiki/Myer#Store_locations) - [2\.4 Mail order and online shopping](https://en.wikipedia.org/wiki/Myer#Mail_order_and_online_shopping) - [3 See also](https://en.wikipedia.org/wiki/Myer#See_also) - [4 References](https://en.wikipedia.org/wiki/Myer#References) - [5 External links](https://en.wikipedia.org/wiki/Myer#External_links) Toggle the table of contents # Myer 7 languages - [فارسی](https://fa.wikipedia.org/wiki/%D9%85%DB%8C%E2%80%8C%DB%8C%D8%B1 "می‌یر – Persian") - [Français](https://fr.wikipedia.org/wiki/Myer "Myer – French") - [Italiano](https://it.wikipedia.org/wiki/Myer "Myer – Italian") - [日本語](https://ja.wikipedia.org/wiki/%E3%83%9E%E3%82%A4%E3%83%A4%E3%83%BC_\(%E7%99%BE%E8%B2%A8%E5%BA%97\) "マイヤー (百貨店) – Japanese") - [Nederlands](https://nl.wikipedia.org/wiki/Myer "Myer – Dutch") - [Саха тыла](https://sah.wikipedia.org/wiki/MYER "MYER – Yakut") - [中文](https://zh.wikipedia.org/wiki/%E8%BF%88%E5%B0%94%E5%85%AC%E5%8F%B8 "迈尔公司 – Chinese") [Edit links](https://www.wikidata.org/wiki/Special:EntityPage/Q1110323#sitelinks-wikipedia "Edit interlanguage links") - [Article](https://en.wikipedia.org/wiki/Myer "View the content page [c]") - [Talk](https://en.wikipedia.org/wiki/Talk:Myer "Discuss improvements to the content page [t]") English - [Read](https://en.wikipedia.org/wiki/Myer) - [Edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit "Edit this page [e]") - [View history](https://en.wikipedia.org/w/index.php?title=Myer&action=history "Past revisions of this page [h]") Tools Tools move to sidebar hide Actions - [Read](https://en.wikipedia.org/wiki/Myer) - [Edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit "Edit this page [e]") - [View history](https://en.wikipedia.org/w/index.php?title=Myer&action=history) General - [What links here](https://en.wikipedia.org/wiki/Special:WhatLinksHere/Myer "List of all English Wikipedia pages containing links to this page [j]") - [Related changes](https://en.wikipedia.org/wiki/Special:RecentChangesLinked/Myer "Recent changes in pages linked from this page [k]") - [Upload file](https://en.wikipedia.org/wiki/Wikipedia:File_Upload_Wizard "Upload files [u]") - [Permanent link](https://en.wikipedia.org/w/index.php?title=Myer&oldid=1324950009 "Permanent link to this revision of this page") - [Page information](https://en.wikipedia.org/w/index.php?title=Myer&action=info "More information about this page") - [Cite this page](https://en.wikipedia.org/w/index.php?title=Special:CiteThisPage&page=Myer&id=1324950009&wpFormIdentifier=titleform "Information on how to cite this page") - [Get shortened URL](https://en.wikipedia.org/w/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FMyer) Print/export - [Download as PDF](https://en.wikipedia.org/w/index.php?title=Special:DownloadAsPdf&page=Myer&action=show-download-screen "Download this page as a PDF file") - [Printable version](https://en.wikipedia.org/w/index.php?title=Myer&printable=yes "Printable version of this page [p]") In other projects - [Wikimedia Commons](https://commons.wikimedia.org/wiki/Category:Myer) - [Wikidata item](https://www.wikidata.org/wiki/Special:EntityPage/Q1110323 "Structured data on this page hosted by Wikidata [g]") Appearance move to sidebar hide From Wikipedia, the free encyclopedia Australian department store chain This article is about the Australian department store chain. For other uses, see [Myer (disambiguation)](https://en.wikipedia.org/wiki/Myer_\(disambiguation\) "Myer (disambiguation)"). | | | |---|---| | [![icon](https://upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/60px-Question_book-new.svg.png)](https://en.wikipedia.org/wiki/File:Question_book-new.svg) | This article **needs additional citations for [verification](https://en.wikipedia.org/wiki/Wikipedia:Verifiability "Wikipedia:Verifiability")**. Please help [improve this article](https://en.wikipedia.org/wiki/Special:EditPage/Myer "Special:EditPage/Myer") by [adding citations to reliable sources](https://en.wikipedia.org/wiki/Help:Referencing_for_beginners "Help:Referencing for beginners"). Unsourced material may be challenged and removed. *Find sources:* ["Myer"](https://www.google.com/search?as_eq=wikipedia&q=%22Myer%22) – [news](https://www.google.com/search?tbm=nws&q=%22Myer%22+-wikipedia&tbs=ar:1) **·** [newspapers](https://www.google.com/search?&q=%22Myer%22&tbs=bkt:s&tbm=bks) **·** [books](https://www.google.com/search?tbs=bks:1&q=%22Myer%22+-wikipedia) **·** [scholar](https://scholar.google.com/scholar?q=%22Myer%22) **·** [JSTOR](https://www.jstor.org/action/doBasicSearch?Query=%22Myer%22&acc=on&wc=on) *(November 2021)* *([Learn how and when to remove this message](https://en.wikipedia.org/wiki/Help:Maintenance_template_removal "Help:Maintenance template removal"))* | | | | |---|---| | [![](https://upload.wikimedia.org/wikipedia/commons/thumb/2/28/Myer_Logo.svg/250px-Myer_Logo.svg.png)](https://en.wikipedia.org/wiki/File:Myer_Logo.svg) | | | [![](https://upload.wikimedia.org/wikipedia/commons/thumb/7/7f/Myer_store.jpg/250px-Myer_store.jpg)](https://en.wikipedia.org/wiki/File:Myer_store.jpg) | | | Company type | [Public company](https://en.wikipedia.org/wiki/Public_company "Public company") | | [Traded as](https://en.wikipedia.org/wiki/Ticker_symbol "Ticker symbol") | [ASX](https://en.wikipedia.org/wiki/Australian_Securities_Exchange "Australian Securities Exchange"): [MYR](https://www2.asx.com.au/markets/company/MYR) | | Industry | [Retail](https://en.wikipedia.org/wiki/Retail "Retail") | | Founded | 1900; 126 years ago (1900), [Melbourne](https://en.wikipedia.org/wiki/Melbourne "Melbourne"), [Australia](https://en.wikipedia.org/wiki/Australia "Australia") | | Founder | [Sidney Myer](https://en.wikipedia.org/wiki/Sidney_Myer "Sidney Myer") | | Headquarters | 1000 [La Trobe Street](https://en.wikipedia.org/wiki/La_Trobe_Street "La Trobe Street") [Docklands, Victoria](https://en.wikipedia.org/wiki/Docklands,_Victoria "Docklands, Victoria"), Australia | | Number of locations | 57 (2023) | | Key people | Olivia Wirth (CEO and chair) [Elyse Knowles](https://en.wikipedia.org/wiki/Elyse_Knowles "Elyse Knowles") (Ambassador) Kris Smith (Ambassador) | | Products | Womenswear, Menswear, Beauty, Homewares, Electrical, Toys, and General Merchandise | | Brands | [Sass & Bide](https://en.wikipedia.org/wiki/Sass_%26_Bide "Sass & Bide") Marcs David Lawrence [Just Jeans](https://en.wikipedia.org/wiki/Just_Jeans "Just Jeans") [Jay Jays](https://en.wikipedia.org/wiki/Jay_Jays "Jay Jays") Jacqui E Portmans [Dotti](https://en.wikipedia.org/wiki/Dotti_\(retailer\) "Dotti (retailer)") | | Revenue | ![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png) A\$2.989 billion (2022) | | [Operating income](https://en.wikipedia.org/wiki/Earnings_before_interest_and_taxes "Earnings before interest and taxes") | ![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png) A\$184.2 million (2022) | | [Net income](https://en.wikipedia.org/wiki/Net_income "Net income") | ![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png) A\$60.2 million (2022) (excluding implementation costs) | | Number of employees | 14,000+ | | Website | [myer.com.au](https://myer.com.au/) | [![](https://upload.wikimedia.org/wikipedia/commons/e/e7/Myer_Emporium%2C_Bourke_Street_Mall.jpg)](https://en.wikipedia.org/wiki/File:Myer_Emporium,_Bourke_Street_Mall.jpg) Myer's national flagship store in [Melbourne's Bourke Street Mall](https://en.wikipedia.org/wiki/Bourke_Street "Bourke Street") [![](https://upload.wikimedia.org/wikipedia/commons/thumb/e/e0/Myer_on_Lonsdale_St%2C_Melbourne.jpg/250px-Myer_on_Lonsdale_St%2C_Melbourne.jpg)](https://en.wikipedia.org/wiki/File:Myer_on_Lonsdale_St,_Melbourne.jpg) [Myer Emporium](https://en.wikipedia.org/wiki/Emporium_Melbourne "Emporium Melbourne") on [Lonsdale Street](https://en.wikipedia.org/wiki/Lonsdale_Street "Lonsdale Street") in the [Melbourne central business district](https://en.wikipedia.org/wiki/Melbourne_central_business_district "Melbourne central business district") [![](https://upload.wikimedia.org/wikipedia/commons/thumb/3/3f/Myer_lonsdale_street.png/250px-Myer_lonsdale_street.png)](https://en.wikipedia.org/wiki/File:Myer_lonsdale_street.png) Myer [Lonsdale Street](https://en.wikipedia.org/wiki/Lonsdale_Street "Lonsdale Street"), including Lonsdale House (former head office building until 1980s & again between 2006 and 2010). Built in 1934, Myer successfully applied to demolish Lonsdale House in 2009 to widen [Caledonian Lane](https://en.wikipedia.org/wiki/Caledonian_Lane "Caledonian Lane") for delivery trucks despite the buildings being in a [City of Melbourne](https://en.wikipedia.org/wiki/City_of_Melbourne "City of Melbourne") [Heritage Overlay](https://en.wikipedia.org/wiki/Heritage_Overlay "Heritage Overlay"), retaining just the facades of two Victorian buildings. **Myer** (stylised **MYER**) is an Australian mid-range to upscale [department store](https://en.wikipedia.org/wiki/Department_store "Department store"). It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of products across women's, men's, and children's clothing, as well as footwear and accessories, cosmetics and fragrance, homewares, electrical, connected home, furniture, toys, books and stationery, food and confectionery, and travel goods. Myer's primary department store rival is [David Jones](https://en.wikipedia.org/wiki/David_Jones_\(department_store\) "David Jones (department store)").[\[1\]](https://en.wikipedia.org/wiki/Myer#cite_note-1) The Myer Group also comprises the fashion brands [Sass & Bide](https://en.wikipedia.org/wiki/Sass_%26_Bide "Sass & Bide"), Marcs, David Lawrence, [Just Jeans](https://en.wikipedia.org/wiki/Just_Jeans "Just Jeans"), [Jay Jays](https://en.wikipedia.org/wiki/Jay_Jays "Jay Jays"), Jacqui E, Portmans and [Dotti](https://en.wikipedia.org/wiki/Dotti_\(retailer\) "Dotti (retailer)"). Australian model, and [Miss Universe 2004](https://en.wikipedia.org/wiki/Miss_Universe_2004 "Miss Universe 2004"), [Jennifer Hawkins](https://en.wikipedia.org/wiki/Jennifer_Hawkins "Jennifer Hawkins") was the long-serving 'face of Myer' for 12 years, until her departure from the role in 2018. ## History \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=1 "Edit section: History")\] ### Early history \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=2 "Edit section: Early history")\] The Myer retail group was founded by [Sidney Myer](https://en.wikipedia.org/wiki/Sidney_Myer "Sidney Myer"), who migrated from [Belarus](https://en.wikipedia.org/wiki/Belarus "Belarus") to [Melbourne](https://en.wikipedia.org/wiki/Melbourne "Melbourne") in 1899 after the height of [Victoria's gold rush](https://en.wikipedia.org/wiki/Victorian_gold_rush "Victorian gold rush"), with very little money and little knowledge of [English](https://en.wikipedia.org/wiki/English_language "English language") to join his elder brother, Elcon Myer (1875–1938), who had left Russia two years earlier. They opened the first Myer store in [Bendigo](https://en.wikipedia.org/wiki/Bendigo "Bendigo") in 1900. After prospering, they opened a second store in Bendigo in 1908.[\[2\]](https://en.wikipedia.org/wiki/Myer#cite_note-2) In 1911, Myer purchased the business of Wright and Neil, [Drapers](https://en.wikipedia.org/wiki/Drapery "Drapery"), in [Bourke Street](https://en.wikipedia.org/wiki/Bourke_Street "Bourke Street"), [Melbourne](https://en.wikipedia.org/wiki/Melbourne "Melbourne"), near the [General Post Office](https://en.wikipedia.org/wiki/General_Post_Office,_Melbourne "General Post Office, Melbourne"), and a new building was completed and opened in 1914.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] From this base, Myer built Australia's largest chain of department stores, and the only chain with stores in all Australian states.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In 1918, the Doveton woollen mills at [Ballarat](https://en.wikipedia.org/wiki/Ballarat "Ballarat") were purchased, and in 1921 a new building fronting Post Office Place was added at Melbourne and in the following years Myer purchased adjoining properties, eventually building a store known as the [Myer Emporium](https://en.wikipedia.org/wiki/Emporium_Melbourne "Emporium Melbourne").[\[3\]](https://en.wikipedia.org/wiki/Myer#cite_note-3) The 1914 building had been designed by architects [HW & FB Tompkins](https://en.wikipedia.org/wiki/HW_%26_FB_Tompkins "HW & FB Tompkins"), who went on to design all the extensions over the next 20 years. The Myer store expanded to [Lonsdale Street](https://en.wikipedia.org/wiki/Lonsdale_Street "Lonsdale Street") in the 1920s, and the Bourke Street frontage was expanded and rebuilt in 1933.[\[4\]](https://en.wikipedia.org/wiki/Myer#cite_note-4) The Myer Emporium grew with the purchase of the old established businesses of Robertson & Moffat and Stephens & Sons. In [Adelaide](https://en.wikipedia.org/wiki/Adelaide "Adelaide"), in 1925, the company Myer SA Stores Ltd acquired a controlling interest in Marshall's department store and its shares continued to be listed on the Adelaide Stock Exchange until Myer Emporium Ltd made a successful takeover bid in 1966.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] A separate building in Queensberry Street, Melbourne, was put up in 1928, it was called Carlton Despatch, Myer had a large number of trucks that delivered items to the suburbs of Melbourne. People phoned the department that sold what they wanted. It was then sent to Carlton Despatch and delivered to peoples homes. They paid with a Myer Card, that put the amount on their account, that was sent to customers monthly. The [Collins Street](https://en.wikipedia.org/wiki/Collins_Street,_Melbourne "Collins Street, Melbourne") businesses of T. Webb and Sons, china importers, and W. H. Rocke and Company, house furnishers, were bought and transferred to the Bourke Street building. By 1934, the public company had a paid-up capital of nearly £2.5 million.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] On the death of Sidney Myer in 1934, leadership of the company fell to briefly to [Lee Neil](https://en.wikipedia.org/wiki/Lee_Neil "Lee Neil"), who died a few months later,[\[5\]](https://en.wikipedia.org/wiki/Myer#cite_note-5) and thence to Elcon Myer. On the death of Elcon in 1938, leadership went to their nephew Norman Myer. Norman Myer led the company until his death in 1956.[\[6\]](https://en.wikipedia.org/wiki/Myer#cite_note-6) Myer grew by developing its own stores (becoming one of Australia's major property owners and developers in the process) and acquiring other department stores, including Adelaide's [Marshall's](https://en.wikipedia.org/wiki/James_Marshall_%26_Company "James Marshall & Company") and Bell's ([Victor Harbor](https://en.wikipedia.org/wiki/Victor_Harbor,_South_Australia "Victor Harbor, South Australia"), [Mount Barker](https://en.wikipedia.org/wiki/Mount_Barker,_South_Australia "Mount Barker, South Australia"), [Murray Bridge](https://en.wikipedia.org/wiki/Murray_Bridge,_South_Australia "Murray Bridge, South Australia"), [Strathalbyn](https://en.wikipedia.org/wiki/Strathalbyn,_South_Australia "Strathalbyn, South Australia") and [Tailem Bend](https://en.wikipedia.org/wiki/Tailem_Bend,_South_Australia "Tailem Bend, South Australia")) in South Australia, Western Australia's [Boans](https://en.wikipedia.org/wiki/Boans "Boans") in 1984, Queensland's Barry & Roberts as well as [McWhirters](https://en.wikipedia.org/wiki/McWhirters "McWhirters") of Brisbane's [Fortitude Valley](https://en.wikipedia.org/wiki/Fortitude_Valley "Fortitude Valley") in 1955 and Allan & Stark in 1959, in Victoria Paterson Powell Pty Ltd (Ballarat) in 1953, Morris Jacobs ([Geelong](https://en.wikipedia.org/wiki/Geelong "Geelong")) in 1950, Bilson's ([Colac](https://en.wikipedia.org/wiki/Colac,_Victoria "Colac, Victoria")) and Shilliday's ([Mildura](https://en.wikipedia.org/wiki/Mildura "Mildura")), and in New South Wales they acquired [Western Stores](https://en.wikipedia.org/wiki/Western_Stores "Western Stores"), McLean's Central Stores ([Lismore](https://en.wikipedia.org/wiki/Lismore,_New_South_Wales "Lismore, New South Wales")), Morley's ([Tweed Heads](https://en.wikipedia.org/wiki/Tweed_Heads "Tweed Heads")), Farmers & Co in 1961, Mortimer's ([Gosford](https://en.wikipedia.org/wiki/Gosford "Gosford")) in 1968, P.G.Smith & Regans ([Tamworth](https://en.wikipedia.org/wiki/Tamworth,_New_South_Wales "Tamworth, New South Wales")) in 1953 and [Grace Bros](https://en.wikipedia.org/wiki/Grace_Bros "Grace Bros") in 1983. ### Target and Grace Bros \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=3 "Edit section: Target and Grace Bros")\] In 1968, Myer acquired Lindsay's stores in [Geelong](https://en.wikipedia.org/wiki/Geelong "Geelong"),[\[7\]](https://en.wikipedia.org/wiki/Myer#cite_note-7) renaming the business [Target](https://en.wikipedia.org/wiki/Target_Australia "Target Australia"), positioning it as a [discount department store](https://en.wikipedia.org/wiki/Discount_store "Discount store") chain.[\[8\]](https://en.wikipedia.org/wiki/Myer#cite_note-8) The core business of the company began to expand even further with the purchase of liquor retailers (San Remo and [Crittendens](https://en.wikipedia.org/wiki/Crittendens "Crittendens")) and fast food outlets ([Red Rooster](https://en.wikipedia.org/wiki/Red_Rooster "Red Rooster")).[\[9\]](https://en.wikipedia.org/wiki/Myer#cite_note-9)[\[10\]](https://en.wikipedia.org/wiki/Myer#cite_note-10) In 1983, Grace Bros bought Myer in New South Wales, and then in July of that year Myer acquired Grace Bros Holdings Ltd.[\[11\]](https://en.wikipedia.org/wiki/Myer#cite_note-11) The Myer store on [Market](https://en.wikipedia.org/wiki/Market_Street,_Sydney "Market Street, Sydney") and [Pitt Streets](https://en.wikipedia.org/wiki/Pitt_Street "Pitt Street") in Sydney became the main Grace Bros store. In 1984, Myer acquired [Boans](https://en.wikipedia.org/wiki/Boans "Boans"),[\[12\]](https://en.wikipedia.org/wiki/Myer#cite_note-12) the dominant Western Australian department store chain and embarked on a major redevelopment of its [Perth](https://en.wikipedia.org/wiki/Perth "Perth") City Store. ### Merger with GJ Coles \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=4 "Edit section: Merger with GJ Coles")\] See also: [Coles Group](https://en.wikipedia.org/wiki/Coles_Group "Coles Group") In 1985 the Myer Emporium (and Target, its discount department store) merged with GJ Coles & Coy forming [Coles Myer](https://en.wikipedia.org/wiki/Coles_Group "Coles Group"), then Australia's largest retailer.[\[13\]](https://en.wikipedia.org/wiki/Myer#cite_note-13) Myer remained a distinct entity within the new corporate structure until it was sold in 2006. In 2000, Coles Myer CEO Dennis Eck, faced with lower sales and profits from Myer and Grace Bros stores took the department stores down market, reducing service levels, increasing stock volumes on the selling floor and introducing product to appeal to younger consumers. In doing so, he ended up replicating the approach of another of Coles Myer's chains, Target. The resulting effect included reduced customer visits and reduced units sold per transaction. In 2001, Coles Myer set about to reposition the store to appeal to customers lost in the down market experiment.[\[14\]](https://en.wikipedia.org/wiki/Myer#cite_note-14) In 2003, one of the key changes made by the recently appointed Managing Director, Dawn Robertson, was to classify each Myer Grace Bros store using a grid system referencing the socio-economic status of the area, its turnover and growth potential. Larger city-centre stores would rank at the top of the grid and smaller regional stores would rank at the bottom of the grid. The grid would affect the merchandise allocated to each store, rather than selling the same range of product in downtown Melbourne as in regional Queensland.[\[15\]](https://en.wikipedia.org/wiki/Myer#cite_note-15) On 13 February 2004, Grace Bros stores were re-branded as Myer.[\[16\]](https://en.wikipedia.org/wiki/Myer#cite_note-16) [![](https://upload.wikimedia.org/wikipedia/commons/thumb/5/5f/Myerbondi.jpg/250px-Myerbondi.jpg)](https://en.wikipedia.org/wiki/File:Myerbondi.jpg) Myer Bondi previously as Grace Bros Bondi, as seen from [Westfield Bondi Junction](https://en.wikipedia.org/wiki/Westfield_Bondi_Junction "Westfield Bondi Junction") In April 2004, Myer re-opened its [Bondi Junction](https://en.wikipedia.org/wiki/Bondi_Junction "Bondi Junction"), store which replaced a former Grace Bros store closed in April 2002 to make way for the redevelopment of [Westfield Bondi Junction](https://en.wikipedia.org/wiki/Westfield_Bondi_Junction "Westfield Bondi Junction"). It was the first Myer store to open in several years and incorporated new features such as white glossy floor tiles, extensive use of glass, and greater use of mannequins.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] Under managing director Dawn Robertson, Myer began to target the Sydney market more strongly, to challenge the position of chief rival [David Jones](https://en.wikipedia.org/wiki/David_Jones_\(department_store\) "David Jones (department store)") particularly in ladies fashion. In February 2004, Myer held its Sydney fashion parade the day before David Jones. On 9 August 2004, Myer staged a fashion parade open-air in [Martin Place](https://en.wikipedia.org/wiki/Martin_Place "Martin Place"), gaining widespread attention, and again it was held the day before David Jones' show.[\[17\]](https://en.wikipedia.org/wiki/Myer#cite_note-17) ### Divestment by Coles Myer \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=5 "Edit section: Divestment by Coles Myer")\] On 17 August 2005, Coles Myer announced that within 12 months, it would decide to demerge, divest or retain Myer. Thirteen expressions of interest were made for all or part of Myer.[\[18\]](https://en.wikipedia.org/wiki/Myer#cite_note-18) On 13 March 2006, Coles Myer announced it would sell Myer to a consortium controlled by US private equity group [Newbridge Capital](https://en.wikipedia.org/wiki/TPG_Capital#Newbridge_Capital "TPG Capital"). The consortium also included the Myer family, who held a 5% stake. The new owners, who also secured the freehold on the flagship Bourke Street store, indicated that they would not radically change the business, at least in the short term, and had no plans to redevelop the Bourke Street site as this would impact too heavily on profitability during the construction period. Texas Pacific also had interests in UK department store [Debenhams](https://en.wikipedia.org/wiki/Debenhams "Debenhams") and high-end US retailer [Neiman Marcus](https://en.wikipedia.org/wiki/Neiman_Marcus "Neiman Marcus"). This sale was completed for A\$1.4 bn on 2 June 2006.[\[19\]](https://en.wikipedia.org/wiki/Myer#cite_note-19) ### Private ownership \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=6 "Edit section: Private ownership")\] After being divested from Coles Myer (later [Coles Group](https://en.wikipedia.org/wiki/Coles_Group "Coles Group"), then purchased by [Wesfarmers](https://en.wikipedia.org/wiki/Wesfarmers "Wesfarmers")), new owners Newbridge Capital and the Myer family appointed chairman Bill Wavish and chief executive Bernie Brookes, both formerly of [Woolworths](https://en.wikipedia.org/wiki/Woolworths_Group_\(Australia\) "Woolworths Group (Australia)"). [Rupert Myer](https://en.wikipedia.org/wiki/Rupert_Myer "Rupert Myer") joined the board representing the Myer family. Head office for Myer, moved from [Coles Myer](https://en.wikipedia.org/wiki/Coles_Group "Coles Group") head office in [Hawthorn East](https://en.wikipedia.org/wiki/Hawthorn_East "Hawthorn East") back to Lonsdale House (Lonsdale Street store) in Melbourne's CBD. [![](https://upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Myer-HMC_Flyer.JPG/250px-Myer-HMC_Flyer.JPG)](https://en.wikipedia.org/wiki/File:Myer-HMC_Flyer.JPG) Flyer for the History Making Clearance distributed to customers. Beginning July 2006, Myer held a "History Making Clearance" to clear out excess stock deemed either unprofitable or unpopular, and reduced inventories from \$1.5 billion to \$750 million, and all store-specific warehouses were closed.[\[20\]](https://en.wikipedia.org/wiki/Myer#cite_note-abc.net.au-20) Former [Miss Universe](https://en.wikipedia.org/wiki/Miss_Universe "Miss Universe") [Jennifer Hawkins](https://en.wikipedia.org/wiki/Jennifer_Hawkins "Jennifer Hawkins") began appearing in campaigns for Myer in 2006 and in January 2007 signed a \$4 million deal to be the "face" of Myer for four years.[\[21\]](https://en.wikipedia.org/wiki/Myer#cite_note-21) Myer withdrew from the Coles Group part-owned [flybuys](https://en.wikipedia.org/wiki/Flybuys_\(Australia\) "Flybuys (Australia)") rewards program on 1 February 2007. In March 2007, Myer announced first half earnings before interest and tax (EBIT) of \$123 million, an increase of 84% on the previous year. This represents a profit margin of 6.8%, compared with 3.9% in the previous corresponding period. According to chairman Bill Wavish, all Myer stores were now profitable, and all stores were more profitable than in the previous year.[\[22\]](https://en.wikipedia.org/wiki/Myer#cite_note-22) Myer acquired four [Harris Scarfe](https://en.wikipedia.org/wiki/Harris_Scarfe "Harris Scarfe") stores (including regaining a store it divested to Harris Scarfe in 1998) and took a minority shareholding in Harris Scarfe. The Mymerch system, developed with [IBM](https://en.wikipedia.org/wiki/IBM "IBM") and Oracle, cost \$99 million and was implemented early April 2007. Among other functions, Mymerch increased Myer's ability to carry out statistical analysis of customer habits giving it greater capacity to forecast sales trends and target promotions.[\[23\]](https://en.wikipedia.org/wiki/Myer#cite_note-23) Myer's profit turnaround was tempered in April 2007 by the loss of key staff. Bob Boutin, apparel director, Mark Bingemann, women's wear business manager and Jasmine Bingemann, [footwear](https://en.wikipedia.org/wiki/Footwear "Footwear") and [accessories](https://en.wikipedia.org/wiki/Fashion_accessory "Fashion accessory") manager all resigned within a short period.[\[24\]](https://en.wikipedia.org/wiki/Myer#cite_note-24) This followed reports of management dissatisfaction over the direction of the [fashion](https://en.wikipedia.org/wiki/Fashion "Fashion") business signified by the defection of designers such as [Alex Perry](https://en.wikipedia.org/wiki/Alex_Perry "Alex Perry") and [Tigerlily](https://en.wikipedia.org/wiki/Tigerlily_\(clothing\) "Tigerlily (clothing)") to [David Jones](https://en.wikipedia.org/wiki/David_Jones_\(department_store\) "David Jones (department store)").[\[25\]](https://en.wikipedia.org/wiki/Myer#cite_note-25) In June 2007, a consortium comprising the Myer family, [Colonial First State](https://en.wikipedia.org/wiki/Colonial_First_State "Colonial First State") and [GIC Real Estate](https://en.wikipedia.org/wiki/GIC_\(sovereign_wealth_fund\) "GIC (sovereign wealth fund)") (Singapore) announced it would be purchasing Myer's Melbourne CBD store. The Bourke Street part of the store was planned to be redeveloped by 2009, with Myer taking a 60-year lease,[\[26\]](https://en.wikipedia.org/wiki/Myer#cite_note-26) but the development was not completed until March 2011.[\[27\]](https://en.wikipedia.org/wiki/Myer#cite_note-27) The Lonsdale Street part of the store closed in 2009. ### Public company \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=7 "Edit section: Public company")\] In September 2009, following rumours from the previous month,[\[28\]](https://en.wikipedia.org/wiki/Myer#cite_note-28) Myer indicated it would float the business at an indicative share price range of \$3.90 to \$4.90 when it listed on 2 November, giving it a market capitalisation between \$2.3 billion and \$2.8 billion.[\[29\]](https://en.wikipedia.org/wiki/Myer#cite_note-29) The final issue price was \$4.10,[\[30\]](https://en.wikipedia.org/wiki/Myer#cite_note-30) but by August 2011 the shares had fallen to \$2.09.[\[31\]](https://en.wikipedia.org/wiki/Myer#cite_note-31) In 2010, Myer's re-developed Bourke Street mall store opened, becoming the company's new flagship store. Head office moved to a new site in [Docklands](https://en.wikipedia.org/wiki/Docklands,_Victoria "Docklands, Victoria"). The historic Lonsdale Street store was officially closed. In early 2011, Myer purchased a 65% stake in Australian women's fashion label [Sass & Bide](https://en.wikipedia.org/wiki/Sass_%26_Bide "Sass & Bide") for A\$42.25 million.[\[32\]](https://en.wikipedia.org/wiki/Myer#cite_note-smh-32)[\[33\]](https://en.wikipedia.org/wiki/Myer#cite_note-33) In October 2013, Myer purchased the remaining 35% of the business for \$30 million.[\[34\]](https://en.wikipedia.org/wiki/Myer#cite_note-sold-34)[\[35\]](https://en.wikipedia.org/wiki/Myer#cite_note-35) In January 2014, it was revealed by [Fairfax Media](https://en.wikipedia.org/wiki/Fairfax_Media "Fairfax Media") that Myer had made a bid to purchase and merge with department store rival [David Jones](https://en.wikipedia.org/wiki/David_Jones_\(department_store\) "David Jones (department store)").[\[36\]](https://en.wikipedia.org/wiki/Myer#cite_note-36)[\[37\]](https://en.wikipedia.org/wiki/Myer#cite_note-37) The merger would have kept both chains operating independently on the surface, combining back-office and supply chain operations saving both companies an estimated \$5 billion per year. The \$3 billion non-binding indicative proposal was made to the David Jones board of directors in late October 2013, however was rejected by the board in November 2013. In February 2014, Myer reapproached David Jones, offering to purchase David Jones at market value (estimated to be 1.7 billion). David Jones had not yet commented on the new proposal, when food and clothing retailer, [Woolworths South Africa](https://en.wikipedia.org/wiki/Woolworths_\(South_Africa\) "Woolworths (South Africa)") offered to purchase David Jones, by way of a scheme implementation deed, in which shareholders of David Jones would be offered \$4-per-share.[\[38\]](https://en.wikipedia.org/wiki/Myer#cite_note-38)[\[39\]](https://en.wikipedia.org/wiki/Myer#cite_note-39) In response to the Woolworths deal, Myer withdrew their proposal to David Jones.[\[40\]](https://en.wikipedia.org/wiki/Myer#cite_note-40) Myer's long serving CEO Bernie Brookes, whose strategy was to clean up the business and develop efficiency strategies, announced his departure in March 2015.[\[41\]](https://en.wikipedia.org/wiki/Myer#cite_note-41) In September 2015, as part of an outcome from the 2015 strategic review, a \$221mn capital raising was announced.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] The resulting dilution of shareholder value in conjunction with little support for the actions in the strategic plan saw the share price decline to \$0.91.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In April 2017, Myer acquired two fashion brands—Marcs and David Lawrence—after they were placed in voluntary administration.[\[42\]](https://en.wikipedia.org/wiki/Myer#cite_note-42) On 27 March 2020, Myer announced it would be temporarily closing down all of its stores from the close of business 29 March 2020 for a period of four weeks, standing down 10,000+ staff members, as a result of the [COVID-19 pandemic](https://en.wikipedia.org/wiki/COVID-19_pandemic "COVID-19 pandemic").[\[43\]](https://en.wikipedia.org/wiki/Myer#cite_note-43) Myer continued to operate their online store, with no contact delivery available and click & collect at certain stores. Myer announced a plan to re-open all stores by 30 May 2020. In June 2024, Olivia Wirth, became the company's executive chair.[\[44\]](https://en.wikipedia.org/wiki/Myer#cite_note-44) In late October 2024, Myer announced they had reached a deal to buy [Premier Investments](https://en.wikipedia.org/wiki/Premier_Investments "Premier Investments")' [Apparel Brands](https://en.wikipedia.org/wiki/Just_Group "Just Group") division (comprising the fashion brands Just Jeans, Jay Jays, Jacqui E, Portmans and Dotti). As part of the transaction, Myer issued new shares (worth \$863.78 million) to Premier Investments, while Premier contributed \$82 million to the business. [Solomon Lew](https://en.wikipedia.org/wiki/Solomon_Lew "Solomon Lew") joined the Myer board as a non-executive director.[\[45\]](https://en.wikipedia.org/wiki/Myer#cite_note-45)[\[46\]](https://en.wikipedia.org/wiki/Myer#cite_note-46) The brands became part of Myer in January 2025 after the deal received shareholder approval.[\[47\]](https://en.wikipedia.org/wiki/Myer#cite_note-47) ## Stores and services \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=8 "Edit section: Stores and services")\] ### Myer One rewards program \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=9 "Edit section: Myer One rewards program")\] The Myer One program was introduced in August 2004 after Coles Myer discontinued its shareholder [discount card](https://en.wikipedia.org/wiki/Loyalty_program "Loyalty program") the previous month.[\[48\]](https://en.wikipedia.org/wiki/Myer#cite_note-48) Myer revamped its Myer One program by introducing a graduated rewards system with four levels including *Standard,* *Silver,* *Gold and* *Platinum*. Each reward level is dependent on customer spend and confers exclusive benefits. The Platinum membership is by invitation only and is for Myer's highest spending customers and was added to the program in May 2013. The Myer One program was extended to Just Jeans, Portmans, Dotti, Jay Jays and Jacqui E in August 2025.[\[49\]](https://en.wikipedia.org/wiki/Myer#cite_note-49) From November 2025, Myer One members were able to earn points when shopping at [Dan Murphy's](https://en.wikipedia.org/wiki/Dan_Murphy%27s "Dan Murphy's"), [DoorDash](https://en.wikipedia.org/wiki/DoorDash "DoorDash"), Pet Barn, MyCar and Lvly by linking their Visa or Mastercard.[\[50\]](https://en.wikipedia.org/wiki/Myer#cite_note-:0-50) [JD Sports](https://en.wikipedia.org/wiki/JD_Sports "JD Sports") was added as a partner in November 2025.[\[51\]](https://en.wikipedia.org/wiki/Myer#cite_note-51) In September 2010, Myer stated there were 3.7 million members and five million cards in circulation. Of these, over 20,000 had Gold status, spending over \$7,500 per annum. Sales attributed to members accounted for 68% of total Myer sales. Gift cards valued at \$51 million had been provided to members as rewards in the previous year.[\[52\]](https://en.wikipedia.org/wiki/Myer#cite_note-52) As of February 2024, the Myer One program has more than 7 million members.[\[53\]](https://en.wikipedia.org/wiki/Myer#cite_note-53) As of October 2025, it had 4.7 million active members.[\[50\]](https://en.wikipedia.org/wiki/Myer#cite_note-:0-50) ### Myer store card and branded credit cards \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=10 "Edit section: Myer store card and branded credit cards")\] Myer originally had a store card managed by Australian Retail Financial Network (ARFN), sold in 1995 to [GE Money](https://en.wikipedia.org/wiki/GE_Capital "GE Capital").[\[54\]](https://en.wikipedia.org/wiki/Myer#cite_note-54) This was superseded by a Coles Myer Card and Coles Myer Gift Card which could be used at all Coles Myer stores. This was augmented by the Coles Myer Source [Mastercard](https://en.wikipedia.org/wiki/Mastercard "Mastercard"), also managed by GE Money. \[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] Following its sale, Myer relaunched the Myer card in October 2006 in conjunction with GE Money. According to GE Money, 125,000 accounts had been opened by August 2007.[\[55\]](https://en.wikipedia.org/wiki/Myer#cite_note-55) In November 2007, Myer launched a [Visa](https://en.wikipedia.org/wiki/Visa_Inc "Visa Inc") credit card, also in conjunction with GE Money. Myer stated it was prepared to wear losses from the card for two years and that its objective was to drive increased loyalty from the card (which links with the [MYER one](https://en.wikipedia.org/wiki/MYER_one "MYER one") card) rather than being profitable in its own right. It expected to sign 100,000 customers to the Visa card by November 2008.[\[56\]](https://en.wikipedia.org/wiki/Myer#cite_note-56) Myer reported it had signed 15,000 customers to its Visa card in the first five weeks from launch, half of whom were converts from the existing store card.[\[57\]](https://en.wikipedia.org/wiki/Myer#cite_note-57) In 2007, the Coles Myer Card, Coles Myer Gift Card and Coles Myer Source MasterCard were renamed Coles Group Card, Coles Group & Myer Gift Card and Coles Group Source MasterCard respectively and as such were no longer affiliated with Myer. [![](https://upload.wikimedia.org/wikipedia/en/thumb/e/e8/Myer.svg/250px-Myer.svg.png)](https://en.wikipedia.org/wiki/File:Myer.svg) The Myer logo, featuring the "my store" slogan which is used from 2018–present In 2017, Myer's partnership with GE Money (now [Latitude Financial Services](https://en.wikipedia.org/wiki/Latitude_Financial_Services "Latitude Financial Services")) ended, and Myer relaunched their store branded credit programme as the New Myer Credit Card, now offered by [Macquarie Group](https://en.wikipedia.org/wiki/Macquarie_Group "Macquarie Group"). Existing card holders were invited to join the new programme, or have their existing Myer point earning cards converted to non-Myer point earning Latitude Finance cards. ### Store locations \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=11 "Edit section: Store locations")\] [![](https://upload.wikimedia.org/wikipedia/commons/thumb/3/34/Myer_Flagship_Store_Atrium_201708.jpg/250px-Myer_Flagship_Store_Atrium_201708.jpg)](https://en.wikipedia.org/wiki/File:Myer_Flagship_Store_Atrium_201708.jpg) Myer Flagship Store in the [Melbourne central business district](https://en.wikipedia.org/wiki/Melbourne_central_business_district "Melbourne central business district") [![](https://upload.wikimedia.org/wikipedia/commons/thumb/5/59/MYER_Sydney_City_Pitt_Street_2013.jpg/250px-MYER_Sydney_City_Pitt_Street_2013.jpg)](https://en.wikipedia.org/wiki/File:MYER_Sydney_City_Pitt_Street_2013.jpg) Myer [Sydney central business district](https://en.wikipedia.org/wiki/Sydney_central_business_district "Sydney central business district"), [Pitt Street](https://en.wikipedia.org/wiki/Pitt_Street "Pitt Street") entrance, formerly [Grace Bros](https://en.wikipedia.org/wiki/Grace_Bros "Grace Bros") As of April 2024, Myer has 56 stores across Australia, in both capital cities and regional centres.[\[58\]](https://en.wikipedia.org/wiki/Myer#cite_note-58)[\[59\]](https://en.wikipedia.org/wiki/Myer#cite_note-59) The national flagship store is located in the [Bourke Street Mall](https://en.wikipedia.org/wiki/Bourke_Street "Bourke Street") in Melbourne and received a \$300 million redevelopment which officially opened in April 2011.[\[60\]](https://en.wikipedia.org/wiki/Myer#cite_note-60) In 1988, the [Myer Centre](https://en.wikipedia.org/wiki/The_Myer_Centre,_Brisbane "The Myer Centre, Brisbane") in Brisbane's [Queen Street Mall](https://en.wikipedia.org/wiki/Queen_Street_Mall "Queen Street Mall") opened in time for [World Expo 88](https://en.wikipedia.org/wiki/World_Expo_88 "World Expo 88"). The shopping centre featured six floors of stores. The top two levels featured an indoor amusement park, named Tops, with a swinging ship and Australia's first indoor roller coaster. The amusement park closed in the year 2000 and all the rides dismantled in preparation to convert the top two levels into a cinema complex. In 1991, the [Myer Centre](https://en.wikipedia.org/wiki/Myer_Centre,_Adelaide "Myer Centre, Adelaide") opened in [Adelaide](https://en.wikipedia.org/wiki/Adelaide "Adelaide") housing the largest Myer store in South Australia and over 80 smaller shops, with an eight level atrium inside the shopping centre and six levels inside the Myer store.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] Until 1998, the top two levels of the atrium housed an indoor [amusement park](https://en.wikipedia.org/wiki/Amusement_park "Amusement park") known as [Dazzeland](https://en.wikipedia.org/wiki/Dazzeland "Dazzeland") featuring Australia's only indoor [rollercoaster](https://en.wikipedia.org/wiki/Rollercoaster "Rollercoaster").\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In 1994, Myer opened a store at [Galleria Shopping Centre (Perth)](https://en.wikipedia.org/wiki/Galleria_Shopping_Centre_\(Perth\) "Galleria Shopping Centre (Perth)"). A retailer [Boans](https://en.wikipedia.org/wiki/Boans "Boans") was burnt during the 1980s and was replaced with Galleria.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In 2006, Myer announced the opening of several new stores, starting with four former [Harris Scarfe](https://en.wikipedia.org/wiki/Harris_Scarfe "Harris Scarfe") stores (two in South Australia and two in Victoria).[\[20\]](https://en.wikipedia.org/wiki/Myer#cite_note-abc.net.au-20) Further to this, in 2008 in Sydney, Myer opened two new stores in Sydney at [Westfield Eastgardens](https://en.wikipedia.org/wiki/Westfield_Eastgardens "Westfield Eastgardens") and [Bankstown Central](https://en.wikipedia.org/wiki/Bankstown_Central "Bankstown Central") replacing the former [David Jones](https://en.wikipedia.org/wiki/David_Jones_\(department_store\) "David Jones (department store)") stores, while David Jones replaced the Myer store at [Westfield Burwood](https://en.wikipedia.org/wiki/Westfield_Burwood "Westfield Burwood"), and stated it would open a store in suburban [Townsville](https://en.wikipedia.org/wiki/Townsville "Townsville") centre in early 2009. This project was delayed due to problems with the acquisition of land; however, in late October 2012 a Myer store opened in that centre.[\[61\]](https://en.wikipedia.org/wiki/Myer#cite_note-61) In 2007, Chairman Bill Wavish stated Myer was willing to build new stores if necessary, and that new locations could be in any city or town with a population over 40,000 people.[\[62\]](https://en.wikipedia.org/wiki/Myer#cite_note-62) [![](https://upload.wikimedia.org/wikipedia/commons/thumb/5/5b/Myer_store_in_Launceston_March_2015.jpg/250px-Myer_store_in_Launceston_March_2015.jpg)](https://en.wikipedia.org/wiki/File:Myer_store_in_Launceston_March_2015.jpg) A Myer store located in [Launceston's](https://en.wikipedia.org/wiki/Launceston,_Tasmania "Launceston, Tasmania") Brisbane Street Mall. On 22 September 2007, Myer's [Liverpool Street, Hobart](https://en.wikipedia.org/wiki/Liverpool_Street,_Hobart "Liverpool Street, Hobart") building was destroyed by a fire that is believed to have started in the cosmetic section. Building damage was estimated at \$50 million, and most stock was destroyed. The building including its historic façade was subsequently demolished. The adjacent [Murray Street](https://en.wikipedia.org/wiki/Murray_Street,_Hobart "Murray Street, Hobart") building suffered substantial smoke and water damage. Within a day of the fire, Myer issued a statement saying it would rebuild, and the Murray Street section of the store reopened on 16 November – 44 days after the fire.[\[63\]](https://en.wikipedia.org/wiki/Myer#cite_note-63)[\[64\]](https://en.wikipedia.org/wiki/Myer#cite_note-64) A new 8797 sq m, [five-level Myer store](https://en.wikipedia.org/wiki/Icon_Complex "Icon Complex") finally reopened in November 2015.[\[65\]](https://en.wikipedia.org/wiki/Myer#cite_note-65) Myer opened a store in the redeveloped [Top Ryde City](https://en.wikipedia.org/wiki/Top_Ryde_City "Top Ryde City") in northern Sydney in 2010. There was (previously an A.J. Benjamin's store) Grace Bros store at this centre from 1964 until closure in early 1985.[\[66\]](https://en.wikipedia.org/wiki/Myer#cite_note-66) The Myer store closed in July 2015. In April 2008, Myer announced that it would open three new stores in Queensland. The first two stores were planned to open in 2010 at [Westfield Mt Gravatt](https://en.wikipedia.org/wiki/Westfield_Mt_Gravatt "Westfield Mt Gravatt") – [Upper Mount Gravatt](https://en.wikipedia.org/wiki/Upper_Mount_Gravatt "Upper Mount Gravatt"), [Robina Town Centre](https://en.wikipedia.org/wiki/Robina_Town_Centre "Robina Town Centre") with the third store planned to open in [Mackay](https://en.wikipedia.org/wiki/Mackay,_Queensland "Mackay, Queensland") in 2011. Myer also announced that it would open a store at [East Maitland](https://en.wikipedia.org/wiki/East_Maitland "East Maitland") in 2011 when the redevelopment was completed, later delayed until 2013.[\[67\]](https://en.wikipedia.org/wiki/Myer#cite_note-asx-67) In July 2008, Myer stated it planned to expand into the Middle East and open its first overseas store in [Dubai](https://en.wikipedia.org/wiki/Dubai "Dubai"),[\[68\]](https://en.wikipedia.org/wiki/Myer#cite_note-68) but by March 2009 had put such plans on hold.[\[69\]](https://en.wikipedia.org/wiki/Myer#cite_note-69) In 2009, Myer stated it would open stores at [Westfield Tuggerah](https://en.wikipedia.org/wiki/Westfield_Tuggerah "Westfield Tuggerah") on the [New South Wales](https://en.wikipedia.org/wiki/New_South_Wales "New South Wales") [Central Coast](https://en.wikipedia.org/wiki/Central_Coast,_New_South_Wales "Central Coast, New South Wales"), [Westfield Woden](https://en.wikipedia.org/wiki/Westfield_Woden "Westfield Woden") in [Canberra](https://en.wikipedia.org/wiki/Canberra "Canberra") and [Robina](https://en.wikipedia.org/wiki/Robina_Town_Centre "Robina Town Centre") on the [Gold Coast, Queensland](https://en.wikipedia.org/wiki/Gold_Coast,_Queensland "Gold Coast, Queensland"), with plans for 12 stores in total to open progressively from 2010 to 2013.[\[67\]](https://en.wikipedia.org/wiki/Myer#cite_note-asx-67)[\[70\]](https://en.wikipedia.org/wiki/Myer#cite_note-70) However, it subsequently pulled back on these plans. In 2010, plans were put on the table and approved for a new subsequently-shelved 10,000sqm 2-level Myer store in [Coffs Harbour](https://en.wikipedia.org/wiki/Coffs_Harbour "Coffs Harbour")\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\], making it the first department store on the [Mid North Coast](https://en.wikipedia.org/wiki/Mid_North_Coast "Mid North Coast") of New South Wales. Had it been built, it would have been northern New South Wales’ own eco-friendly Myer department store beating short-listed favourites [Tamworth](https://en.wikipedia.org/wiki/Tamworth,_New_South_Wales "Tamworth, New South Wales") (which previously had its own [Grace Bros](https://en.wikipedia.org/wiki/Grace_Bros "Grace Bros") store until June 2003, prompting a strong [Facebook](https://en.wikipedia.org/wiki/Facebook "Facebook") campaign and petition to get one back in the first decade of the new millennium) and [Port Macquarie](https://en.wikipedia.org/wiki/Port_Macquarie "Port Macquarie") as contenders to get a Myer store built and opened and operating in northern NSW. The “Vote Yes to Myer” online petition got 5,000 signatures for the proposed Coffs Harbour development.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In 2012, Myer also proposed a 12,000sqm 2 level full-line department store at [Casuarina Square](https://en.wikipedia.org/wiki/Casuarina_Square "Casuarina Square") in [Darwin](https://en.wikipedia.org/wiki/Darwin,_Northern_Territory "Darwin, Northern Territory"), which would’ve been the first of its kind in the city and the [Northern Territory](https://en.wikipedia.org/wiki/Northern_Territory "Northern Territory"). Due to open in 2016, the store was never built and Darwin remains the only state/territory capital without a Myer (or any other) department store in the country. In January 2013, Myer closed its [Kings Square, Fremantle](https://en.wikipedia.org/wiki/Kings_Square,_Fremantle "Kings Square, Fremantle") store.[\[71\]](https://en.wikipedia.org/wiki/Myer#cite_note-71) Myer closed its [Elizabeth, South Australia](https://en.wikipedia.org/wiki/Elizabeth,_South_Australia "Elizabeth, South Australia") store in February 2014 and its store at [Westfield Hurstville](https://en.wikipedia.org/wiki/Westfield_Hurstville "Westfield Hurstville") in January 2015. It opened a store at [Lakeside Joondalup](https://en.wikipedia.org/wiki/Lakeside_Joondalup "Lakeside Joondalup") in November 2014.[\[72\]](https://en.wikipedia.org/wiki/Myer#cite_note-72) Myer places stores into one of four clusters, which reflects the store specific shopper demographics. The cluster determines the merchandise mix, brand assortment, services offered, and capital expenditure. The sales performance expectations are also based on which cluster a store is placed. As of September 2015 the clusters (store numbers) were Flagship (7), Premium (16), Mainstream (27), and Community (17). At the time of the announcement it was stated ca. 20% of footprint rationalisation could occur.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] [![](https://upload.wikimedia.org/wikipedia/commons/thumb/0/07/Myer-wagga.jpg/250px-Myer-wagga.jpg)](https://en.wikipedia.org/wiki/File:Myer-wagga.jpg) Myer [Wagga Wagga](https://en.wikipedia.org/wiki/Wagga_Wagga "Wagga Wagga"), formerly [Grace Bros](https://en.wikipedia.org/wiki/Grace_Bros "Grace Bros") pictured in 2008. In 2017, Myer announced it would cut 20% of its overall footprint, via a reduction in floor space of its Myer stores, office and close other Myer stores. Since the announcement, Myer has closed its stores in [Wollongong Central](https://en.wikipedia.org/wiki/Wollongong_Central "Wollongong Central") (Replaced by [David Jones](https://en.wikipedia.org/wiki/David_Jones_\(department_store\) "David Jones (department store)")), [Brookside Shopping Centre](https://en.wikipedia.org/wiki/Brookside_Shopping_Centre "Brookside Shopping Centre") (Replaced by [Target](https://en.wikipedia.org/wiki/Target_Australia "Target Australia") and [TK Maxx](https://en.wikipedia.org/wiki/TK_Maxx "TK Maxx")), and [Orange](https://en.wikipedia.org/wiki/Orange,_New_South_Wales "Orange, New South Wales"), which was one of Orange's main clothing shops for 60 years.[\[73\]](https://en.wikipedia.org/wiki/Myer#cite_note-73) Myer also announced the introduction of Clearance Floors, which was a format initially trialled at Myer [Frankston](https://en.wikipedia.org/wiki/Frankston,_Victoria "Frankston, Victoria"). These floors used yellow signs with a coat hanger to show they were clearance floors, had minimal shelves and displays and were on the top floor of a Myer store. These floors would sell Myer’s unsold stock at a discounted price, essentially one space for all discounted items and a larger stock of discounted items. These floors were available at [Frankston](https://en.wikipedia.org/wiki/Bayside_Shopping_Centre "Bayside Shopping Centre") and [Knox](https://en.wikipedia.org/wiki/Westfield_Knox "Westfield Knox") in Victoria, [Loganholme](https://en.wikipedia.org/wiki/Logan_Hyperdome "Logan Hyperdome") and [Pacific Fair](https://en.wikipedia.org/wiki/Pacific_Fair "Pacific Fair") in Queensland, [Roselands](https://en.wikipedia.org/wiki/Roselands_Shopping_Centre "Roselands Shopping Centre") and [Penrith](https://en.wikipedia.org/wiki/Westfield_Penrith "Westfield Penrith") in New South Wales, [Westfield Tea Tree Plaza](https://en.wikipedia.org/wiki/Westfield_Tea_Tree_Plaza "Westfield Tea Tree Plaza") in South Australia and [Perth](https://en.wikipedia.org/wiki/Perth "Perth") in Western Australia. These eight clearance floors ran from 2017 until 2019, intended to compete with the newly established international discount department store [TK Maxx](https://en.wikipedia.org/wiki/TK_Maxx "TK Maxx"). Myer CEO John King announced a plan to discontinue the model in 2019, with a stronger focus on its premium offerings.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In September 2017, Myer stated it would close three more stores, [Colonnades](https://en.wikipedia.org/wiki/Colonnades_Shopping_Centre "Colonnades Shopping Centre") (Replaced by Cheap as Chips, [Best & Less](https://en.wikipedia.org/wiki/Best_%26_Less "Best & Less") and [JB Hi-Fi](https://en.wikipedia.org/wiki/JB_Hi-Fi "JB Hi-Fi")), [Belconnen](https://en.wikipedia.org/wiki/Westfield_Belconnen "Westfield Belconnen"), and [Hornsby](https://en.wikipedia.org/wiki/Westfield_Hornsby "Westfield Hornsby").[\[74\]](https://en.wikipedia.org/wiki/Myer#cite_note-74) In January 2019, Myer closed its Logan Hyperdome store in [Loganholme](https://en.wikipedia.org/wiki/Loganholme "Loganholme"), Queensland.[\[75\]](https://en.wikipedia.org/wiki/Myer#cite_note-75) This has resulted in five closures and two more planned closures in 2019. On 13 January 2020, the Myer location at Hornsby, Sydney, closed, leaving 60 locations. The final store in the planned closures was Myer at Belconnen, although Myer has decided it shall instead spare the store and refurbish it instead. This concludes Myer’s strategy, resulting in 6 store closures and 60 Myer stores remaining, including Belconnen. On 4 December 2020, Myer Belconnen reopened to two floors.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In March 2021, Myer announced its store at [Westfield Knox](https://en.wikipedia.org/wiki/Westfield_Knox "Westfield Knox"), in Melbourne's eastern suburbs would close after 44 years of operation. Myer Knox closed for the last time in late July of that year.[\[76\]](https://en.wikipedia.org/wiki/Myer#cite_note-76) In April 2022, the store at [Westpoint Blacktown](https://en.wikipedia.org/wiki/Westpoint_Blacktown "Westpoint Blacktown") in Sydney's western suburbs closed after first opening in 1973.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In August 2022, Myer announced its Frankston store in bayside Melbourne would close permanently, with the last day of trading scheduled for 15 January 2023.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] On 16 March 2023, Myer announced that, after being unable to reach a commercial agreement with the landlord, it would not be renewing its lease at the [Brisbane Queen Street Mall](https://en.wikipedia.org/wiki/Uptown,_Brisbane "Uptown, Brisbane") location and seeking a new location in the CBD, thus ceasing 35 years of continuous operation at the site in July 2023.[\[77\]](https://en.wikipedia.org/wiki/Myer#cite_note-77) [Griffith University](https://en.wikipedia.org/wiki/Griffith_University "Griffith University") emerged as a possible occupant of the site, albeit temporary, as the university required immediate expansion space whilst finding a more permanent CBD location.[\[78\]](https://en.wikipedia.org/wiki/Myer#cite_note-78) As of March 2023, the future of the site remains unclear, although the possibility of building demolition and site redevelopment has also been suggested.[\[79\]](https://en.wikipedia.org/wiki/Myer#cite_note-79) ### Mail order and online shopping \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=12 "Edit section: Mail order and online shopping")\] Myer operated its own direct mail order company, Myer Direct, from 1989 until its sale to [EziBuy](https://en.wikipedia.org/wiki/EziBuy "EziBuy")[\[80\]](https://en.wikipedia.org/wiki/Myer#cite_note-80) in January 2002. In October 2007, Myer launched an online gift store, including electronic goods, perfumes, miss shop clothing and gift cards.[\[81\]](https://en.wikipedia.org/wiki/Myer#cite_note-81) In 2011, Myer launched a [Hong Kong](https://en.wikipedia.org/wiki/Hong_Kong "Hong Kong") based online shopping site called myfind.com (since closed) for Australian shoppers.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In December 2017, Myer launched The Myer Market, an online marketplace operating independently of myer.com.au.[\[82\]](https://en.wikipedia.org/wiki/Myer#cite_note-82) It offers an extended range of products, some of which are not traditionally available in Myer stores. ## See also \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=13 "Edit section: See also")\] - ![flag](https://upload.wikimedia.org/wikipedia/en/thumb/b/b9/Flag_of_Australia.svg/40px-Flag_of_Australia.svg.png)[Australia portal](https://en.wikipedia.org/wiki/Portal:Australia "Portal:Australia") - ![](https://upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/40px-Industry5.svg.png)[Companies portal](https://en.wikipedia.org/wiki/Portal:Companies "Portal:Companies") - [List of oldest companies in Australia](https://en.wikipedia.org/wiki/List_of_oldest_companies_in_Australia "List of oldest companies in Australia") ## References \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=14 "Edit section: References")\] 1. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-1)** ["Department stores fight back as David Jones rebounds"](https://www.afr.com/companies/retail/department-stores-fighting-back-as-david-jones-rebounds-20220830-p5be1c). *[Australian Financial Review](https://en.wikipedia.org/wiki/Australian_Financial_Review "Australian Financial Review")*. 31 August 2022. Retrieved 3 April 2024. 2. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-2)** ["Sidney Myer, National Portrait Gallery"](https://www.portrait.gov.au/people/sidney-myer-1878). portrait.gov.au. Retrieved 9 April 2019. 3. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-3)** ["Myer's place in history"](http://www.bendigoadvertiser.com.au/news/local/news/general/myers-place-in-history/1918322.aspx). *[Bendigo Advertiser](https://en.wikipedia.org/wiki/Bendigo_Advertiser "Bendigo Advertiser")*. 20 August 2010. Retrieved 27 January 2011. 4. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-4)** ["Myer's Food Hall's bitter end"](http://www.heraldsun.com.au/news/victoria/myers-food-halls-bitter-end/story-e6frf7kx-1111114203049). *[Herald-Sun](https://en.wikipedia.org/wiki/Herald-Sun "Herald-Sun")*. 17 August 2007. Retrieved 27 January 2011. 5. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-5)** ["Crossed the Bar: Fine Citizen Dies"](https://trove.nla.gov.au/newspaper/article/224390354). *[Weekly Times](https://en.wikipedia.org/wiki/Weekly_Times "Weekly Times")*. 22 December 1934. Retrieved 25 April 2020. 6. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-6)** "Sir Norman Myer (1897–1956)". [*Myer, Sir Norman (1897–1956)*](http://adbonline.anu.edu.au/biogs/A150529b.htm). *Australian Dictionary of Biography*. National Centre of Biography, Australian National University. Retrieved 27 January 2011. 7. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-7)** ["Finance and Business"](https://news.google.com/newspapers?id=-l0QAAAAIBAJ&dq=lindsay%27s%20myer&pg=4521%2C5421648). *[The Age](https://en.wikipedia.org/wiki/The_Age "The Age")*. 26 October 1968. \[*[dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot "Wikipedia:Link rot")*\] 8. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-8)** ["Myer's enter discount war"](https://news.google.com/newspapers?id=juFUAAAAIBAJ&pg=6326%2C5379287). *[The Age](https://en.wikipedia.org/wiki/The_Age "The Age")*. Melbourne. 25 November 1969. p. 9. Retrieved 20 February 2021. 9. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-9)** Sue Ebury, *The many lives of Kenneth Myer*, Miegunyah Press, Melbourne, 2008, p.519.[\[1\]](https://books.google.com/books?id=dN028gHIng4C&dq=myer+crittenden&pg=PA519) 10. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-10)** ["Myer Purchases Red Rooster Fast-food Chain"](https://news.google.com.au/newspapers?id=--NYAAAAIBAJ&sjid=VecDAAAAIBAJ&pg=4632,2987079&hl=en). *[Sydney Morning Herald](https://en.wikipedia.org/wiki/Sydney_Morning_Herald "Sydney Morning Herald")*. 10 July 1981. p. 17. Retrieved 16 June 2011. 11. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-11)** ["Myer wins Grace Bros"](https://news.google.com/newspapers?id=FY0TAAAAIBAJ&dq=myer%20grace&pg=2588%2C13558). The Age, Melbourne. 16 June 1983. 12. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-12)** ["Myer offer gets blessing from Boans"](https://news.google.com/newspapers?id=4AQRAAAAIBAJ&dq=myer%20boans&pg=3021%2C7330118). *Sydney Morning Herald*. 15 February 1984. 13. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-13)** ["Myer family clears way for Coles \$1.12bn bid"](https://news.google.com/newspapers?id=FbIRAAAAIBAJ&dq=myer%20coles&pg=4920%2C4501336). *Sydney Morning Herald*. 7 August 1985. 14. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-14)** ["Eck's Challenge at Coles Myer"](https://web.archive.org/web/20090112100439/http://www.accessmylibrary.com/coms2/summary_0286-725653_ITM). MMR. 16 April 2001. Archived from [the original](http://www.accessmylibrary.com/coms2/summary_0286-725653_ITM) on 12 January 2009. Retrieved 28 June 2008. 15. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-15)** ["The Dawn of a new era"](http://www.theage.com.au/articles/2003/02/19/1045638360104.html). *The Age*. Melbourne. 20 February 2003. Retrieved 28 June 2008. 16. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-16)** ["Name falls from Grace as Myer becomes my store"](http://www.smh.com.au/articles/2004/02/12/1076548163286.html?from=storyrhs). *Sydney Morning Herald*. 13 February 2004. Retrieved 1 August 2007. 17. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-17)** ["'Store wars' launch summer fashion"](http://www.smh.com.au/articles/2004/08/09/1091903492222.html). *Sydney Morning Herald*. 9 August 2004. Retrieved 3 August 2007. 18. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-18)** ["\$800m Myer sale season tipped"](http://www.theage.com.au/news/business/800m-myer-sale-season-tipped/2005/08/16/1123958062291.html). The Age, Melbourne. 17 August 2005. Retrieved 3 August 2007. 19. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-19)** ["Myer sale finalised"](https://web.archive.org/web/20080306042033/http://www.abc.net.au/news/stories/2006/06/02/1654287.htm). [ABC News](https://en.wikipedia.org/wiki/ABC_News_\(Australia\) "ABC News (Australia)"). 2 June 2006. Archived from [the original](http://www.abc.net.au/news/stories/2006/06/02/1654287.htm) on 6 March 2008. Retrieved 3 August 2007. 20. ^ [***a***](https://en.wikipedia.org/wiki/Myer#cite_ref-abc.net.au_20-0) [***b***](https://en.wikipedia.org/wiki/Myer#cite_ref-abc.net.au_20-1) ["Brookes on Myer renovation"](http://www.abc.net.au/insidebusiness/content/2006/s1792112.htm). Inside Business. 19 November 2006. Retrieved 3 August 2007. 21. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-21)** ["Golden girls battle for city's heart and cash"](http://www.smh.com.au/news/fashion/golden-girls-do-battle/2007/08/04/1185648204613.html). The Sun Herald. 5 August 2007. Retrieved 5 August 2007. 22. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-22)** Gluyas, Richard (27 March 2007). ["Myer's makeover reaps \$1bn"](https://web.archive.org/web/20070830201748/http://www.theaustralian.news.com.au/story/0,20867,21459943-643,00.html). *[The Australian](https://en.wikipedia.org/wiki/The_Australian "The Australian")*. Archived from [the original](http://www.theaustralian.news.com.au/story/0,20867,21459943-643,00.html) on 30 August 2007. Retrieved 3 August 2007. 23. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-23)** ["Australian IT – Myer weaned from Coles IT"](http://www.theaustralian.com.au/archive/news/myer-weaned-from-coles-it/story-e6frgal6-1111113232600). *The Australian*. 27 March 2007. Retrieved 27 January 2016. 24. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-24)** ["Myer loses top layer of fashion expertise"](http://www.brisbanetimes.com.au/news/business/myer-loses-top-layer-of-fashion-expertise/2007/04/29/1177787972697.html). *[Brisbane Times](https://en.wikipedia.org/wiki/Brisbane_Times "Brisbane Times")*. 29 April 2007. Retrieved 3 August 2007. 25. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-25)** Flirting, After; Fashion, High (2 August 2007). ["Dressing down at Myer"](https://web.archive.org/web/20080307053532/http://www.theaustralian.news.com.au/story/0,20867,21232413-28737,00.html). *The Australian*. Archived from [the original](http://www.theaustralian.news.com.au/story/0,20867,21232413-28737,00.html) on 7 March 2008. Retrieved 3 August 2007. 26. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-26)** Butler, Ben (22 June 2007). ["Family ties bind at Myer"](http://www.news.com.au/heraldsun/story/0,21985,21946140-664,00.html). Herald Sun, Melbourne. Retrieved 3 August 2007. 27. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-27)** ["Myer Bourke Street reopening"](http://www.dailytelegraph.com.au/entertainment/sydney-confidential/gallery-e6frex89-1226032077825?page=2). *[Daily Telegraph](https://en.wikipedia.org/wiki/Daily_Telegraph_\(Sydney\) "Daily Telegraph (Sydney)")*. 31 March 2011. Retrieved 24 August 2011. 28. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-28)** ["TPG eyes IPO for Australia's Myer department store group"](https://www.ft.com/content/63907f04-8159-11de-92e7-00144feabdc0). [Financial Times](https://en.wikipedia.org/wiki/Financial_Times "Financial Times"). 5 August 2009. [Archived](https://ghostarchive.org/archive/20221210/http://www.ft.com/cms/s/0/63907f04-8159-11de-92e7-00144feabdc0.html) from the original on 10 December 2022. Retrieved 7 August 2009. 29. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-29)** Greenblat, Eli (6 October 2009). 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["Store wars: Myer buys fashion label sass & bide for \$42.25m"](http://www.smh.com.au/business/store-wars-myer-buys-fashion-label-sass--bide-for-4225m-20110207-1ajdd.html). *The Sydney Morning Herald*. Retrieved 10 February 2024. 33. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-33)** Cant, Di. ["The Sass & Bide interview"](https://web.archive.org/web/20110310132147/http://www.ourbrisbane.com/shopping/fashion-and-design/the-sass-bide-interview). *Our Brisbane*. Australia: Brisbane City Council. Archived from [the original](http://www.ourbrisbane.com/shopping/fashion-and-design/the-sass-bide-interview) on 10 March 2011. Retrieved 11 February 2011. 34. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-sold_34-0)** Clarke, Jenna (4 July 2014). ["Heidi Middleton and Sarah-Jane Clarke quit the sass & bide empire"](http://www.theage.com.au/lifestyle/fashion/heidi-middleton-and-sarahjane-clarke-quit-the-sass--bide-empire-20140704-zswks.html). *The Age*. Fairfax Media. 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Retrieved 3 April 2024. 60. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-60)** [About the Redevelopment](https://web.archive.org/web/20120314035407/http://www.myer.com.au/about-us_myer-melbourne-redevelopment_reinvigorating_about-the-redevelopment.aspx) Myer is my Store 61. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-61)** ["Myer What's On"](https://www.myer.com.au/content/latest-news). *www.myer.com.au*. Retrieved 7 April 2021. 62. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-62)** Dunlevy, Maurice (29 March 2007). ["Myer into building mode with 17 new stores planned"](https://web.archive.org/web/20080307053543/http://www.theaustralian.news.com.au/story/0,20867,21464687-25658,00.html). *The Australian*. Archived from [the original](http://www.theaustralian.news.com.au/story/0,20867,21464687-25658,00.html) on 7 March 2008. 63. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-63)** ["Historic Hobart Myer destroyed by fire"](http://www.news.com.au/heraldsun/story/0,21985,22464900-661,00.html). Herald Sun. 22 September 2007. Retrieved 22 September 2007. 64. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-64)** ["Myer handed back part of store after fire"](http://www.theage.com.au/news/National/Myer-hands-back-part-of-store-after-fire/2007/09/27/1190486454662.html). The Age, Melbourne. 27 September 2007. Retrieved 28 September 2007. 65. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-65)** ["Ten years since Myer fire forever changed the Hobart cityscape"](http://www.themercury.com.au/business/ten-years-since-myer-fire-forever-changed-the-hobart-cityscape/news-story/7672c6da8bd7e72f9ac91ae3cff99884). *Hobart Mercury*. 22 September 2017. Retrieved 11 December 2017. 66. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-66)** ["Myer to open new Sydney store"](https://web.archive.org/web/20071113025229/http://www.news.com.au/business/story/0,23636,22750002-31037,00.html). *[News.com.au](https://en.wikipedia.org/wiki/News.com.au "News.com.au")*. 13 November 2007. Archived from [the original](http://www.news.com.au/business/story/0,23636,22750002-31037,00.html) on 13 November 2007. Retrieved 14 November 2007. 67. ^ [***a***](https://en.wikipedia.org/wiki/Myer#cite_ref-asx_67-0) [***b***](https://en.wikipedia.org/wiki/Myer#cite_ref-asx_67-1) ["Myer prospectus"](http://www.asx.com.au/asxpdf/20090928/pdf/31kz3mmjssy3f4.pdf) (PDF). ASX. Retrieved 28 September 2009. 68. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-68)** ["Shopping giant spreads wings"](http://www.smh.com.au/news/fashion/myer-to-open-new-store-in-dubai/2008/07/20/1216492252925.html). *Sydney Morning Herald*. 69. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-69)** ["Myer's Dubai move put on hold"](http://www.arabianbusiness.com/550459-myers-dubai-move-put-on-hold). arabianbusiness.com. 24 March 2009. Retrieved 6 October 2009. 70. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-70)** Greenblat, Eli (28 September 2009). ["Prospectus out: Myer prices shares"](http://www.smh.com.au/business/prospectus-out-myer-prices-shares-20090928-g85y.html). *Sydney Morning Herald*. Retrieved 6 October 2009. 71. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-71)** ["Plans afoot to revitalise the port city's centre"](https://www.abc.net.au/news/2013-02-12/myer27s-exit-from-fremantle-a-sign-of-the-times/4515034). *ABC News*. 12 February 2013. Retrieved 20 March 2022. 72. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-72)** ["Jennifer Hawkins to officially open new Myer store at Lakeside Joondalup"](https://www.perthnow.com.au/news/wa/jennifer-hawkins-to-officially-open-new-myer-store-at-lakeside-joondalup-ng-7a6b71c28f6c79465d403b02e88820c9). *Perth Now*. 20 November 2014. Retrieved 11 December 2017. 73. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-73)** Janda, Michael (20 May 2016). ["Myer to close Wollongong, Orange department stores, 130 jobs to go"](http://www.abc.net.au/news/2016-05-20/myer-announces-closure-of-wollongong-orange-stores/7431198). *ABC News*. Retrieved 15 January 2017. 74. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-74)** ["Belconnen Myer to close as company's national profits plunge"](https://www.brisbanetimes.com.au/national/act/belconnen-myer-to-close-as-companys-national-profits-plunge-20170914-gyh5ow.html). *Brisbane Times*. 14 September 2017. Retrieved 11 December 2017. 75. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-75)** [After 27 years Myer is closing its doors at Logan’s Hyperdome](https://www.couriermail.com.au/questnews/after-27-years-myer-is-closing-its-doors-at-logans-hyperdome/news-story/1f60b24eaa1b2d6da0a6ff20592650d6) *[The Courier-Mail](https://en.wikipedia.org/wiki/The_Courier-Mail "The Courier-Mail")* 15 September 2016 76. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-76)** ["Myer store in Melbourne's east to close down after more than 40 years"](https://7news.com.au/business/retail/myer-knox-in-melbourne-closing-by-july-2021-after-44-years-in-operations-c-2481390). *[Seven News](https://en.wikipedia.org/wiki/Seven_News "Seven News")*. 31 March 2021. Retrieved 19 October 2021. 77. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-77)** ["Myer to leave Brisbane's Queen Street Mall after more than 30 years"](https://www.abc.net.au/news/2023-03-16/qld-myer-to-close-brisbanes-queen-street-mall/102106162). *ABC News*. 16 March 2023. Retrieved 23 March 2023. 78. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-78)** ["Myer Brisbane CBD vacant space may be taken by Griffith University"](https://www.msn.com/en-au/news/australia/myer-brisbane-cbd-vacant-space-may-be-taken-by-griffith-university/ar-AA18WtlP). *MSN*. Retrieved 30 March 2023. 79. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-79)** ["Myer to Depart Landmark CBD Centre: Paving the Way for Possible Redevelopment"](https://brisbanedevelopment.com/myer-to-depart-landmark-cbd-centre-paving-the-way-for-possible-redevelopment/). *Brisbane Development*. 16 March 2023. Retrieved 23 March 2023. 80. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-80)** [EziBuy](http://www.ezibuy.com.au/) 81. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-81)** ["Myer Gifts Online"](https://www.myer.com.au/c/gifts). *Myer*. Retrieved 7 April 2021. 82. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-82)** ["Myer has revealed its latest retail weapon — but will it be enough to keep up with Amazon?"](http://www.news.com.au/finance/business/retail/myer-has-revealed-its-latest-retail-weapon-but-will-it-be-enough-to-keep-up-with-amazon/news-story/8c34fa59a29f27ee75e53ec49f40ec88). *News.com.au*. 6 December 2017. Retrieved 11 December 2017. ## External links \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=15 "Edit section: External links")\] [![logo](https://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/40px-Commons-logo.svg.png)](https://en.wikipedia.org/wiki/File:Commons-logo.svg) Wikimedia Commons has media related to [Myer](https://commons.wikimedia.org/wiki/Category:Myer "commons:Category:Myer"). - [Official website](https://www.myer.com.au/) | [v](https://en.wikipedia.org/wiki/Template:S%26P/ASX_200 "Template:S&P/ASX 200") [t](https://en.wikipedia.org/wiki/Template_talk:S%26P/ASX_200 "Template talk:S&P/ASX 200") [e](https://en.wikipedia.org/wiki/Special:EditPage/Template:S%26P/ASX_200 "Special:EditPage/Template:S&P/ASX 200")[S\&P/ASX 50](https://en.wikipedia.org/wiki/S%26P/ASX_50 "S&P/ASX 50") ← 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Group](https://en.wikipedia.org/wiki/Costa_Group "Costa Group") [Elders](https://en.wikipedia.org/wiki/Elders_Limited "Elders Limited") **[Endeavour Group](https://en.wikipedia.org/wiki/Endeavour_Group "Endeavour Group")** [GrainCorp](https://en.wikipedia.org/wiki/GrainCorp "GrainCorp") [Inghams](https://en.wikipedia.org/wiki/Inghams "Inghams") [Metcash](https://en.wikipedia.org/wiki/Metcash "Metcash") [Treasury Wine Estates](https://en.wikipedia.org/wiki/Treasury_Wine_Estates "Treasury Wine Estates") **[Woolworths](https://en.wikipedia.org/wiki/Woolworths_Group_\(Australia\) "Woolworths Group (Australia)")** | | Energy | [Ampol](https://en.wikipedia.org/wiki/Ampol "Ampol") [Beach Energy](https://en.wikipedia.org/wiki/Beach_Energy "Beach Energy") [Origin Energy](https://en.wikipedia.org/wiki/Origin_Energy "Origin Energy") [Soul Patts](https://en.wikipedia.org/wiki/Soul_Patts "Soul Patts") **[Santos](https://en.wikipedia.org/wiki/Santos_\(company\) "Santos (company)")** [Viva Energy](https://en.wikipedia.org/wiki/Viva_Energy "Viva Energy") [Whitehaven Coal](https://en.wikipedia.org/wiki/Whitehaven_Coal "Whitehaven Coal") **[Woodside Energy](https://en.wikipedia.org/wiki/Woodside_Energy "Woodside Energy")** [Worley](https://en.wikipedia.org/wiki/Worley_\(company\) "Worley (company)") | | Financials | [Afterpay](https://en.wikipedia.org/wiki/Afterpay "Afterpay") [AMP](https://en.wikipedia.org/wiki/AMP_Limited "AMP Limited") **[ANZ](https://en.wikipedia.org/wiki/ANZ_Bank "ANZ Bank")** **[Australian Securities Exchange](https://en.wikipedia.org/wiki/Australian_Securities_Exchange "Australian Securities Exchange")** AUB Group [Bank of Queensland](https://en.wikipedia.org/wiki/Bank_of_Queensland "Bank of Queensland") [Bendigo & Adelaide Bank](https://en.wikipedia.org/wiki/Bendigo_%26_Adelaide_Bank "Bendigo & Adelaide Bank") [Challenger](https://en.wikipedia.org/wiki/Challenger_\(company\) "Challenger (company)") [Charter Hall](https://en.wikipedia.org/wiki/Charter_Hall "Charter Hall") **[Commonwealth Bank](https://en.wikipedia.org/wiki/Commonwealth_Bank "Commonwealth Bank")** [Credit Corp Group](https://en.wikipedia.org/wiki/Credit_Corp_Group "Credit Corp Group") [GQG Partners](https://en.wikipedia.org/wiki/GQG_Partners "GQG Partners") HUB24 **[Insurance Australia Group](https://en.wikipedia.org/wiki/Insurance_Australia_Group "Insurance Australia Group")** [Insignia Financial](https://en.wikipedia.org/wiki/Insignia_Financial "Insignia Financial") [Janus Henderson](https://en.wikipedia.org/wiki/Janus_Henderson "Janus Henderson") **[Magellan Global Fund](https://en.wikipedia.org/wiki/Magellan_Financial_Group "Magellan Financial Group")** **[Macquarie Group](https://en.wikipedia.org/wiki/Macquarie_Group "Macquarie Group")** [Medibank](https://en.wikipedia.org/wiki/Medibank "Medibank") **[National Australia Bank](https://en.wikipedia.org/wiki/National_Australia_Bank "National Australia Bank")** Netwealth [nib Group](https://en.wikipedia.org/wiki/Nib_Health_Funds "Nib Health Funds") Omni Bridgeway [Perpetual](https://en.wikipedia.org/wiki/Perpetual_\(company\) "Perpetual (company)") [Pinnacle](https://en.wikipedia.org/wiki/Pinnacle_Investment_Management "Pinnacle Investment Management") **[QBE Insurance](https://en.wikipedia.org/wiki/QBE_Insurance "QBE Insurance")** Steadfast Group **[Suncorp](https://en.wikipedia.org/wiki/Suncorp "Suncorp")** [Virgin Money UK](https://en.wikipedia.org/wiki/Virgin_Money_UK "Virgin Money UK") **[Westpac](https://en.wikipedia.org/wiki/Westpac "Westpac")** [Zip](https://en.wikipedia.org/wiki/Zip_Co "Zip Co") | | Health Care | [Ansell](https://en.wikipedia.org/wiki/Ansell "Ansell") Clinuvel Pharmaceuticals **[Cochlear](https://en.wikipedia.org/wiki/Cochlear_Limited "Cochlear Limited")** **[CSL](https://en.wikipedia.org/wiki/CSL_Limited "CSL Limited")** **[Fisher & Paykel Healthcare](https://en.wikipedia.org/wiki/Fisher_%26_Paykel_Healthcare "Fisher & Paykel Healthcare")** Healius Mesoblast [Nanosonics](https://en.wikipedia.org/wiki/Nanosonics "Nanosonics") Polynovo Pro Medicus **[Ramsay Health Care](https://en.wikipedia.org/wiki/Ramsay_Health_Care "Ramsay Health Care")** **[ResMed](https://en.wikipedia.org/wiki/ResMed "ResMed")** **[Sonic Healthcare](https://en.wikipedia.org/wiki/Sonic_Healthcare "Sonic Healthcare")** | | Industrials | [ALS](https://en.wikipedia.org/wiki/ALS_Limited "ALS Limited") [Atlas Arteria](https://en.wikipedia.org/wiki/Atlas_Arteria "Atlas Arteria") [Auckland International Airport](https://en.wikipedia.org/wiki/Auckland_Airport "Auckland Airport") [Aurizon](https://en.wikipedia.org/wiki/Aurizon "Aurizon") **[Brambles](https://en.wikipedia.org/wiki/Brambles_Limited "Brambles Limited")** [Cleanaway](https://en.wikipedia.org/wiki/Cleanaway "Cleanaway") [Downer Group](https://en.wikipedia.org/wiki/Downer_Group "Downer Group") IPH Monadelphous Group [NRW Holdings](https://en.wikipedia.org/wiki/NRW_Holdings "NRW Holdings") [Qantas](https://en.wikipedia.org/wiki/Qantas "Qantas") [Qube Holdings](https://en.wikipedia.org/wiki/Qube_Holdings "Qube Holdings") **[Reece Group](https://en.wikipedia.org/wiki/Reece_Group "Reece Group")** [Reliance Worldwide](https://en.wikipedia.org/wiki/Reliance_Worldwide_Corporation "Reliance Worldwide Corporation") [Seven Group Holdings](https://en.wikipedia.org/wiki/Seven_Group_Holdings "Seven Group Holdings") **[Sydney Airport Holdings](https://en.wikipedia.org/wiki/Sydney_Airport_Holdings "Sydney Airport Holdings")** **[Transurban](https://en.wikipedia.org/wiki/Transurban "Transurban")** | | Information Technology | [Altium](https://en.wikipedia.org/wiki/Altium "Altium") **[Afterpay](https://en.wikipedia.org/wiki/Afterpay "Afterpay")** [Appen](https://en.wikipedia.org/wiki/Appen_\(company\) "Appen (company)") [Codan](https://en.wikipedia.org/wiki/Codan "Codan") [Computershare](https://en.wikipedia.org/wiki/Computershare "Computershare") EML Payments 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[Nufarm](https://en.wikipedia.org/wiki/Nufarm "Nufarm") [Orica](https://en.wikipedia.org/wiki/Orica "Orica") Orora Perseus Mining [Pilbara Minerals](https://en.wikipedia.org/wiki/Pilbara_Minerals "Pilbara Minerals") Ramelius Resources [Regis Resources](https://en.wikipedia.org/wiki/Regis_Resources "Regis Resources") **[Rio Tinto](https://en.wikipedia.org/wiki/Rio_Tinto_\(corporation\) "Rio Tinto (corporation)")** [Sims Metal](https://en.wikipedia.org/wiki/Sims_Metal "Sims Metal") **[South32](https://en.wikipedia.org/wiki/South32 "South32")** [St Barbara](https://en.wikipedia.org/wiki/St_Barbara_\(company\) "St Barbara (company)") [Westgold](https://en.wikipedia.org/wiki/Westgold "Westgold") | | Real Estate | [Abacus Property](https://en.wikipedia.org/wiki/Abacus_Property "Abacus Property") BWP Trust [Centuria Capital](https://en.wikipedia.org/w/index.php?title=Centuria_Capital&action=edit&redlink=1 "Centuria Capital (page does not exist)") Centuria Industrial Charter Hall Long Charter 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This article is about the Australian department store chain. For other uses, see [Myer (disambiguation)](https://en.wikipedia.org/wiki/Myer_\(disambiguation\) "Myer (disambiguation)"). | | | |---|---| | [![](https://upload.wikimedia.org/wikipedia/commons/thumb/2/28/Myer_Logo.svg/250px-Myer_Logo.svg.png)](https://en.wikipedia.org/wiki/File:Myer_Logo.svg) | | | [![](https://upload.wikimedia.org/wikipedia/commons/thumb/7/7f/Myer_store.jpg/250px-Myer_store.jpg)](https://en.wikipedia.org/wiki/File:Myer_store.jpg) | | | Company type | [Public company](https://en.wikipedia.org/wiki/Public_company "Public company") | | [Traded as](https://en.wikipedia.org/wiki/Ticker_symbol "Ticker symbol") | [ASX](https://en.wikipedia.org/wiki/Australian_Securities_Exchange "Australian Securities Exchange"): [MYR](https://www2.asx.com.au/markets/company/MYR) | | Industry | [Retail](https://en.wikipedia.org/wiki/Retail "Retail") | | Founded | 1900; 126 years ago, [Melbourne](https://en.wikipedia.org/wiki/Melbourne "Melbourne"), [Australia](https://en.wikipedia.org/wiki/Australia "Australia") | | Founder | [Sidney Myer](https://en.wikipedia.org/wiki/Sidney_Myer "Sidney Myer") | | Headquarters | 1000 [La Trobe Street](https://en.wikipedia.org/wiki/La_Trobe_Street "La Trobe Street") [Docklands, Victoria](https://en.wikipedia.org/wiki/Docklands,_Victoria "Docklands, Victoria"), Australia | | Number of locations | 57 (2023) | | Key people | Olivia Wirth (CEO and chair) [Elyse Knowles](https://en.wikipedia.org/wiki/Elyse_Knowles "Elyse Knowles") (Ambassador) Kris Smith (Ambassador) | | Products | Womenswear, Menswear, Beauty, Homewares, Electrical, Toys, and General Merchandise | | Brands | [Sass & Bide](https://en.wikipedia.org/wiki/Sass_%26_Bide "Sass & Bide") Marcs David Lawrence [Just Jeans](https://en.wikipedia.org/wiki/Just_Jeans "Just Jeans") [Jay Jays](https://en.wikipedia.org/wiki/Jay_Jays "Jay Jays") Jacqui E Portmans [Dotti](https://en.wikipedia.org/wiki/Dotti_\(retailer\) "Dotti (retailer)") | | Revenue | ![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png) A\$2.989 billion (2022) | | [Operating income](https://en.wikipedia.org/wiki/Earnings_before_interest_and_taxes "Earnings before interest and taxes") | ![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png) A\$184.2 million (2022) | | [Net income](https://en.wikipedia.org/wiki/Net_income "Net income") | ![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png) A\$60.2 million (2022) (excluding implementation costs) | | Number of employees | 14,000+ | | Website | [myer.com.au](https://myer.com.au/) | [![](https://upload.wikimedia.org/wikipedia/commons/e/e7/Myer_Emporium%2C_Bourke_Street_Mall.jpg)](https://en.wikipedia.org/wiki/File:Myer_Emporium,_Bourke_Street_Mall.jpg) Myer's national flagship store in [Melbourne's Bourke Street Mall](https://en.wikipedia.org/wiki/Bourke_Street "Bourke Street") [![](https://upload.wikimedia.org/wikipedia/commons/thumb/e/e0/Myer_on_Lonsdale_St%2C_Melbourne.jpg/250px-Myer_on_Lonsdale_St%2C_Melbourne.jpg)](https://en.wikipedia.org/wiki/File:Myer_on_Lonsdale_St,_Melbourne.jpg) [Myer Emporium](https://en.wikipedia.org/wiki/Emporium_Melbourne "Emporium Melbourne") on [Lonsdale Street](https://en.wikipedia.org/wiki/Lonsdale_Street "Lonsdale Street") in the [Melbourne central business district](https://en.wikipedia.org/wiki/Melbourne_central_business_district "Melbourne central business district") [![](https://upload.wikimedia.org/wikipedia/commons/thumb/3/3f/Myer_lonsdale_street.png/250px-Myer_lonsdale_street.png)](https://en.wikipedia.org/wiki/File:Myer_lonsdale_street.png) Myer [Lonsdale Street](https://en.wikipedia.org/wiki/Lonsdale_Street "Lonsdale Street"), including Lonsdale House (former head office building until 1980s & again between 2006 and 2010). Built in 1934, Myer successfully applied to demolish Lonsdale House in 2009 to widen [Caledonian Lane](https://en.wikipedia.org/wiki/Caledonian_Lane "Caledonian Lane") for delivery trucks despite the buildings being in a [City of Melbourne](https://en.wikipedia.org/wiki/City_of_Melbourne "City of Melbourne") [Heritage Overlay](https://en.wikipedia.org/wiki/Heritage_Overlay "Heritage Overlay"), retaining just the facades of two Victorian buildings. **Myer** (stylised **MYER**) is an Australian mid-range to upscale [department store](https://en.wikipedia.org/wiki/Department_store "Department store"). It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of products across women's, men's, and children's clothing, as well as footwear and accessories, cosmetics and fragrance, homewares, electrical, connected home, furniture, toys, books and stationery, food and confectionery, and travel goods. Myer's primary department store rival is [David Jones](https://en.wikipedia.org/wiki/David_Jones_\(department_store\) "David Jones (department store)").[\[1\]](https://en.wikipedia.org/wiki/Myer#cite_note-1) The Myer Group also comprises the fashion brands [Sass & Bide](https://en.wikipedia.org/wiki/Sass_%26_Bide "Sass & Bide"), Marcs, David Lawrence, [Just Jeans](https://en.wikipedia.org/wiki/Just_Jeans "Just Jeans"), [Jay Jays](https://en.wikipedia.org/wiki/Jay_Jays "Jay Jays"), Jacqui E, Portmans and [Dotti](https://en.wikipedia.org/wiki/Dotti_\(retailer\) "Dotti (retailer)"). Australian model, and [Miss Universe 2004](https://en.wikipedia.org/wiki/Miss_Universe_2004 "Miss Universe 2004"), [Jennifer Hawkins](https://en.wikipedia.org/wiki/Jennifer_Hawkins "Jennifer Hawkins") was the long-serving 'face of Myer' for 12 years, until her departure from the role in 2018. The Myer retail group was founded by [Sidney Myer](https://en.wikipedia.org/wiki/Sidney_Myer "Sidney Myer"), who migrated from [Belarus](https://en.wikipedia.org/wiki/Belarus "Belarus") to [Melbourne](https://en.wikipedia.org/wiki/Melbourne "Melbourne") in 1899 after the height of [Victoria's gold rush](https://en.wikipedia.org/wiki/Victorian_gold_rush "Victorian gold rush"), with very little money and little knowledge of [English](https://en.wikipedia.org/wiki/English_language "English language") to join his elder brother, Elcon Myer (1875–1938), who had left Russia two years earlier. They opened the first Myer store in [Bendigo](https://en.wikipedia.org/wiki/Bendigo "Bendigo") in 1900. After prospering, they opened a second store in Bendigo in 1908.[\[2\]](https://en.wikipedia.org/wiki/Myer#cite_note-2) In 1911, Myer purchased the business of Wright and Neil, [Drapers](https://en.wikipedia.org/wiki/Drapery "Drapery"), in [Bourke Street](https://en.wikipedia.org/wiki/Bourke_Street "Bourke Street"), [Melbourne](https://en.wikipedia.org/wiki/Melbourne "Melbourne"), near the [General Post Office](https://en.wikipedia.org/wiki/General_Post_Office,_Melbourne "General Post Office, Melbourne"), and a new building was completed and opened in 1914.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] From this base, Myer built Australia's largest chain of department stores, and the only chain with stores in all Australian states.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In 1918, the Doveton woollen mills at [Ballarat](https://en.wikipedia.org/wiki/Ballarat "Ballarat") were purchased, and in 1921 a new building fronting Post Office Place was added at Melbourne and in the following years Myer purchased adjoining properties, eventually building a store known as the [Myer Emporium](https://en.wikipedia.org/wiki/Emporium_Melbourne "Emporium Melbourne").[\[3\]](https://en.wikipedia.org/wiki/Myer#cite_note-3) The 1914 building had been designed by architects [HW & FB Tompkins](https://en.wikipedia.org/wiki/HW_%26_FB_Tompkins "HW & FB Tompkins"), who went on to design all the extensions over the next 20 years. The Myer store expanded to [Lonsdale Street](https://en.wikipedia.org/wiki/Lonsdale_Street "Lonsdale Street") in the 1920s, and the Bourke Street frontage was expanded and rebuilt in 1933.[\[4\]](https://en.wikipedia.org/wiki/Myer#cite_note-4) The Myer Emporium grew with the purchase of the old established businesses of Robertson & Moffat and Stephens & Sons. In [Adelaide](https://en.wikipedia.org/wiki/Adelaide "Adelaide"), in 1925, the company Myer SA Stores Ltd acquired a controlling interest in Marshall's department store and its shares continued to be listed on the Adelaide Stock Exchange until Myer Emporium Ltd made a successful takeover bid in 1966.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] A separate building in Queensberry Street, Melbourne, was put up in 1928, it was called Carlton Despatch, Myer had a large number of trucks that delivered items to the suburbs of Melbourne. People phoned the department that sold what they wanted. It was then sent to Carlton Despatch and delivered to peoples homes. They paid with a Myer Card, that put the amount on their account, that was sent to customers monthly. The [Collins Street](https://en.wikipedia.org/wiki/Collins_Street,_Melbourne "Collins Street, Melbourne") businesses of T. Webb and Sons, china importers, and W. H. Rocke and Company, house furnishers, were bought and transferred to the Bourke Street building. By 1934, the public company had a paid-up capital of nearly £2.5 million.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] On the death of Sidney Myer in 1934, leadership of the company fell to briefly to [Lee Neil](https://en.wikipedia.org/wiki/Lee_Neil "Lee Neil"), who died a few months later,[\[5\]](https://en.wikipedia.org/wiki/Myer#cite_note-5) and thence to Elcon Myer. On the death of Elcon in 1938, leadership went to their nephew Norman Myer. Norman Myer led the company until his death in 1956.[\[6\]](https://en.wikipedia.org/wiki/Myer#cite_note-6) Myer grew by developing its own stores (becoming one of Australia's major property owners and developers in the process) and acquiring other department stores, including Adelaide's [Marshall's](https://en.wikipedia.org/wiki/James_Marshall_%26_Company "James Marshall & Company") and Bell's ([Victor Harbor](https://en.wikipedia.org/wiki/Victor_Harbor,_South_Australia "Victor Harbor, South Australia"), [Mount Barker](https://en.wikipedia.org/wiki/Mount_Barker,_South_Australia "Mount Barker, South Australia"), [Murray Bridge](https://en.wikipedia.org/wiki/Murray_Bridge,_South_Australia "Murray Bridge, South Australia"), [Strathalbyn](https://en.wikipedia.org/wiki/Strathalbyn,_South_Australia "Strathalbyn, South Australia") and [Tailem Bend](https://en.wikipedia.org/wiki/Tailem_Bend,_South_Australia "Tailem Bend, South Australia")) in South Australia, Western Australia's [Boans](https://en.wikipedia.org/wiki/Boans "Boans") in 1984, Queensland's Barry & Roberts as well as [McWhirters](https://en.wikipedia.org/wiki/McWhirters "McWhirters") of Brisbane's [Fortitude Valley](https://en.wikipedia.org/wiki/Fortitude_Valley "Fortitude Valley") in 1955 and Allan & Stark in 1959, in Victoria Paterson Powell Pty Ltd (Ballarat) in 1953, Morris Jacobs ([Geelong](https://en.wikipedia.org/wiki/Geelong "Geelong")) in 1950, Bilson's ([Colac](https://en.wikipedia.org/wiki/Colac,_Victoria "Colac, Victoria")) and Shilliday's ([Mildura](https://en.wikipedia.org/wiki/Mildura "Mildura")), and in New South Wales they acquired [Western Stores](https://en.wikipedia.org/wiki/Western_Stores "Western Stores"), McLean's Central Stores ([Lismore](https://en.wikipedia.org/wiki/Lismore,_New_South_Wales "Lismore, New South Wales")), Morley's ([Tweed Heads](https://en.wikipedia.org/wiki/Tweed_Heads "Tweed Heads")), Farmers & Co in 1961, Mortimer's ([Gosford](https://en.wikipedia.org/wiki/Gosford "Gosford")) in 1968, P.G.Smith & Regans ([Tamworth](https://en.wikipedia.org/wiki/Tamworth,_New_South_Wales "Tamworth, New South Wales")) in 1953 and [Grace Bros](https://en.wikipedia.org/wiki/Grace_Bros "Grace Bros") in 1983. ### Target and Grace Bros \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=3 "Edit section: Target and Grace Bros")\] In 1968, Myer acquired Lindsay's stores in [Geelong](https://en.wikipedia.org/wiki/Geelong "Geelong"),[\[7\]](https://en.wikipedia.org/wiki/Myer#cite_note-7) renaming the business [Target](https://en.wikipedia.org/wiki/Target_Australia "Target Australia"), positioning it as a [discount department store](https://en.wikipedia.org/wiki/Discount_store "Discount store") chain.[\[8\]](https://en.wikipedia.org/wiki/Myer#cite_note-8) The core business of the company began to expand even further with the purchase of liquor retailers (San Remo and [Crittendens](https://en.wikipedia.org/wiki/Crittendens "Crittendens")) and fast food outlets ([Red Rooster](https://en.wikipedia.org/wiki/Red_Rooster "Red Rooster")).[\[9\]](https://en.wikipedia.org/wiki/Myer#cite_note-9)[\[10\]](https://en.wikipedia.org/wiki/Myer#cite_note-10) In 1983, Grace Bros bought Myer in New South Wales, and then in July of that year Myer acquired Grace Bros Holdings Ltd.[\[11\]](https://en.wikipedia.org/wiki/Myer#cite_note-11) The Myer store on [Market](https://en.wikipedia.org/wiki/Market_Street,_Sydney "Market Street, Sydney") and [Pitt Streets](https://en.wikipedia.org/wiki/Pitt_Street "Pitt Street") in Sydney became the main Grace Bros store. In 1984, Myer acquired [Boans](https://en.wikipedia.org/wiki/Boans "Boans"),[\[12\]](https://en.wikipedia.org/wiki/Myer#cite_note-12) the dominant Western Australian department store chain and embarked on a major redevelopment of its [Perth](https://en.wikipedia.org/wiki/Perth "Perth") City Store. ### Merger with GJ Coles \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=4 "Edit section: Merger with GJ Coles")\] In 1985 the Myer Emporium (and Target, its discount department store) merged with GJ Coles & Coy forming [Coles Myer](https://en.wikipedia.org/wiki/Coles_Group "Coles Group"), then Australia's largest retailer.[\[13\]](https://en.wikipedia.org/wiki/Myer#cite_note-13) Myer remained a distinct entity within the new corporate structure until it was sold in 2006. In 2000, Coles Myer CEO Dennis Eck, faced with lower sales and profits from Myer and Grace Bros stores took the department stores down market, reducing service levels, increasing stock volumes on the selling floor and introducing product to appeal to younger consumers. In doing so, he ended up replicating the approach of another of Coles Myer's chains, Target. The resulting effect included reduced customer visits and reduced units sold per transaction. In 2001, Coles Myer set about to reposition the store to appeal to customers lost in the down market experiment.[\[14\]](https://en.wikipedia.org/wiki/Myer#cite_note-14) In 2003, one of the key changes made by the recently appointed Managing Director, Dawn Robertson, was to classify each Myer Grace Bros store using a grid system referencing the socio-economic status of the area, its turnover and growth potential. Larger city-centre stores would rank at the top of the grid and smaller regional stores would rank at the bottom of the grid. The grid would affect the merchandise allocated to each store, rather than selling the same range of product in downtown Melbourne as in regional Queensland.[\[15\]](https://en.wikipedia.org/wiki/Myer#cite_note-15) On 13 February 2004, Grace Bros stores were re-branded as Myer.[\[16\]](https://en.wikipedia.org/wiki/Myer#cite_note-16) [![](https://upload.wikimedia.org/wikipedia/commons/thumb/5/5f/Myerbondi.jpg/250px-Myerbondi.jpg)](https://en.wikipedia.org/wiki/File:Myerbondi.jpg) Myer Bondi previously as Grace Bros Bondi, as seen from [Westfield Bondi Junction](https://en.wikipedia.org/wiki/Westfield_Bondi_Junction "Westfield Bondi Junction") In April 2004, Myer re-opened its [Bondi Junction](https://en.wikipedia.org/wiki/Bondi_Junction "Bondi Junction"), store which replaced a former Grace Bros store closed in April 2002 to make way for the redevelopment of [Westfield Bondi Junction](https://en.wikipedia.org/wiki/Westfield_Bondi_Junction "Westfield Bondi Junction"). It was the first Myer store to open in several years and incorporated new features such as white glossy floor tiles, extensive use of glass, and greater use of mannequins.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] Under managing director Dawn Robertson, Myer began to target the Sydney market more strongly, to challenge the position of chief rival [David Jones](https://en.wikipedia.org/wiki/David_Jones_\(department_store\) "David Jones (department store)") particularly in ladies fashion. In February 2004, Myer held its Sydney fashion parade the day before David Jones. On 9 August 2004, Myer staged a fashion parade open-air in [Martin Place](https://en.wikipedia.org/wiki/Martin_Place "Martin Place"), gaining widespread attention, and again it was held the day before David Jones' show.[\[17\]](https://en.wikipedia.org/wiki/Myer#cite_note-17) ### Divestment by Coles Myer \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=5 "Edit section: Divestment by Coles Myer")\] On 17 August 2005, Coles Myer announced that within 12 months, it would decide to demerge, divest or retain Myer. Thirteen expressions of interest were made for all or part of Myer.[\[18\]](https://en.wikipedia.org/wiki/Myer#cite_note-18) On 13 March 2006, Coles Myer announced it would sell Myer to a consortium controlled by US private equity group [Newbridge Capital](https://en.wikipedia.org/wiki/TPG_Capital#Newbridge_Capital "TPG Capital"). The consortium also included the Myer family, who held a 5% stake. The new owners, who also secured the freehold on the flagship Bourke Street store, indicated that they would not radically change the business, at least in the short term, and had no plans to redevelop the Bourke Street site as this would impact too heavily on profitability during the construction period. Texas Pacific also had interests in UK department store [Debenhams](https://en.wikipedia.org/wiki/Debenhams "Debenhams") and high-end US retailer [Neiman Marcus](https://en.wikipedia.org/wiki/Neiman_Marcus "Neiman Marcus"). This sale was completed for A\$1.4 bn on 2 June 2006.[\[19\]](https://en.wikipedia.org/wiki/Myer#cite_note-19) After being divested from Coles Myer (later [Coles Group](https://en.wikipedia.org/wiki/Coles_Group "Coles Group"), then purchased by [Wesfarmers](https://en.wikipedia.org/wiki/Wesfarmers "Wesfarmers")), new owners Newbridge Capital and the Myer family appointed chairman Bill Wavish and chief executive Bernie Brookes, both formerly of [Woolworths](https://en.wikipedia.org/wiki/Woolworths_Group_\(Australia\) "Woolworths Group (Australia)"). [Rupert Myer](https://en.wikipedia.org/wiki/Rupert_Myer "Rupert Myer") joined the board representing the Myer family. Head office for Myer, moved from [Coles Myer](https://en.wikipedia.org/wiki/Coles_Group "Coles Group") head office in [Hawthorn East](https://en.wikipedia.org/wiki/Hawthorn_East "Hawthorn East") back to Lonsdale House (Lonsdale Street store) in Melbourne's CBD. [![](https://upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Myer-HMC_Flyer.JPG/250px-Myer-HMC_Flyer.JPG)](https://en.wikipedia.org/wiki/File:Myer-HMC_Flyer.JPG) Flyer for the History Making Clearance distributed to customers. Beginning July 2006, Myer held a "History Making Clearance" to clear out excess stock deemed either unprofitable or unpopular, and reduced inventories from \$1.5 billion to \$750 million, and all store-specific warehouses were closed.[\[20\]](https://en.wikipedia.org/wiki/Myer#cite_note-abc.net.au-20) Former [Miss Universe](https://en.wikipedia.org/wiki/Miss_Universe "Miss Universe") [Jennifer Hawkins](https://en.wikipedia.org/wiki/Jennifer_Hawkins "Jennifer Hawkins") began appearing in campaigns for Myer in 2006 and in January 2007 signed a \$4 million deal to be the "face" of Myer for four years.[\[21\]](https://en.wikipedia.org/wiki/Myer#cite_note-21) Myer withdrew from the Coles Group part-owned [flybuys](https://en.wikipedia.org/wiki/Flybuys_\(Australia\) "Flybuys (Australia)") rewards program on 1 February 2007. In March 2007, Myer announced first half earnings before interest and tax (EBIT) of \$123 million, an increase of 84% on the previous year. This represents a profit margin of 6.8%, compared with 3.9% in the previous corresponding period. According to chairman Bill Wavish, all Myer stores were now profitable, and all stores were more profitable than in the previous year.[\[22\]](https://en.wikipedia.org/wiki/Myer#cite_note-22) Myer acquired four [Harris Scarfe](https://en.wikipedia.org/wiki/Harris_Scarfe "Harris Scarfe") stores (including regaining a store it divested to Harris Scarfe in 1998) and took a minority shareholding in Harris Scarfe. The Mymerch system, developed with [IBM](https://en.wikipedia.org/wiki/IBM "IBM") and Oracle, cost \$99 million and was implemented early April 2007. Among other functions, Mymerch increased Myer's ability to carry out statistical analysis of customer habits giving it greater capacity to forecast sales trends and target promotions.[\[23\]](https://en.wikipedia.org/wiki/Myer#cite_note-23) Myer's profit turnaround was tempered in April 2007 by the loss of key staff. Bob Boutin, apparel director, Mark Bingemann, women's wear business manager and Jasmine Bingemann, [footwear](https://en.wikipedia.org/wiki/Footwear "Footwear") and [accessories](https://en.wikipedia.org/wiki/Fashion_accessory "Fashion accessory") manager all resigned within a short period.[\[24\]](https://en.wikipedia.org/wiki/Myer#cite_note-24) This followed reports of management dissatisfaction over the direction of the [fashion](https://en.wikipedia.org/wiki/Fashion "Fashion") business signified by the defection of designers such as [Alex Perry](https://en.wikipedia.org/wiki/Alex_Perry "Alex Perry") and [Tigerlily](https://en.wikipedia.org/wiki/Tigerlily_\(clothing\) "Tigerlily (clothing)") to [David Jones](https://en.wikipedia.org/wiki/David_Jones_\(department_store\) "David Jones (department store)").[\[25\]](https://en.wikipedia.org/wiki/Myer#cite_note-25) In June 2007, a consortium comprising the Myer family, [Colonial First State](https://en.wikipedia.org/wiki/Colonial_First_State "Colonial First State") and [GIC Real Estate](https://en.wikipedia.org/wiki/GIC_\(sovereign_wealth_fund\) "GIC (sovereign wealth fund)") (Singapore) announced it would be purchasing Myer's Melbourne CBD store. The Bourke Street part of the store was planned to be redeveloped by 2009, with Myer taking a 60-year lease,[\[26\]](https://en.wikipedia.org/wiki/Myer#cite_note-26) but the development was not completed until March 2011.[\[27\]](https://en.wikipedia.org/wiki/Myer#cite_note-27) The Lonsdale Street part of the store closed in 2009. In September 2009, following rumours from the previous month,[\[28\]](https://en.wikipedia.org/wiki/Myer#cite_note-28) Myer indicated it would float the business at an indicative share price range of \$3.90 to \$4.90 when it listed on 2 November, giving it a market capitalisation between \$2.3 billion and \$2.8 billion.[\[29\]](https://en.wikipedia.org/wiki/Myer#cite_note-29) The final issue price was \$4.10,[\[30\]](https://en.wikipedia.org/wiki/Myer#cite_note-30) but by August 2011 the shares had fallen to \$2.09.[\[31\]](https://en.wikipedia.org/wiki/Myer#cite_note-31) In 2010, Myer's re-developed Bourke Street mall store opened, becoming the company's new flagship store. Head office moved to a new site in [Docklands](https://en.wikipedia.org/wiki/Docklands,_Victoria "Docklands, Victoria"). The historic Lonsdale Street store was officially closed. In early 2011, Myer purchased a 65% stake in Australian women's fashion label [Sass & Bide](https://en.wikipedia.org/wiki/Sass_%26_Bide "Sass & Bide") for A\$42.25 million.[\[32\]](https://en.wikipedia.org/wiki/Myer#cite_note-smh-32)[\[33\]](https://en.wikipedia.org/wiki/Myer#cite_note-33) In October 2013, Myer purchased the remaining 35% of the business for \$30 million.[\[34\]](https://en.wikipedia.org/wiki/Myer#cite_note-sold-34)[\[35\]](https://en.wikipedia.org/wiki/Myer#cite_note-35) In January 2014, it was revealed by [Fairfax Media](https://en.wikipedia.org/wiki/Fairfax_Media "Fairfax Media") that Myer had made a bid to purchase and merge with department store rival [David Jones](https://en.wikipedia.org/wiki/David_Jones_\(department_store\) "David Jones (department store)").[\[36\]](https://en.wikipedia.org/wiki/Myer#cite_note-36)[\[37\]](https://en.wikipedia.org/wiki/Myer#cite_note-37) The merger would have kept both chains operating independently on the surface, combining back-office and supply chain operations saving both companies an estimated \$5 billion per year. The \$3 billion non-binding indicative proposal was made to the David Jones board of directors in late October 2013, however was rejected by the board in November 2013. In February 2014, Myer reapproached David Jones, offering to purchase David Jones at market value (estimated to be 1.7 billion). David Jones had not yet commented on the new proposal, when food and clothing retailer, [Woolworths South Africa](https://en.wikipedia.org/wiki/Woolworths_\(South_Africa\) "Woolworths (South Africa)") offered to purchase David Jones, by way of a scheme implementation deed, in which shareholders of David Jones would be offered \$4-per-share.[\[38\]](https://en.wikipedia.org/wiki/Myer#cite_note-38)[\[39\]](https://en.wikipedia.org/wiki/Myer#cite_note-39) In response to the Woolworths deal, Myer withdrew their proposal to David Jones.[\[40\]](https://en.wikipedia.org/wiki/Myer#cite_note-40) Myer's long serving CEO Bernie Brookes, whose strategy was to clean up the business and develop efficiency strategies, announced his departure in March 2015.[\[41\]](https://en.wikipedia.org/wiki/Myer#cite_note-41) In September 2015, as part of an outcome from the 2015 strategic review, a \$221mn capital raising was announced.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] The resulting dilution of shareholder value in conjunction with little support for the actions in the strategic plan saw the share price decline to \$0.91.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In April 2017, Myer acquired two fashion brands—Marcs and David Lawrence—after they were placed in voluntary administration.[\[42\]](https://en.wikipedia.org/wiki/Myer#cite_note-42) On 27 March 2020, Myer announced it would be temporarily closing down all of its stores from the close of business 29 March 2020 for a period of four weeks, standing down 10,000+ staff members, as a result of the [COVID-19 pandemic](https://en.wikipedia.org/wiki/COVID-19_pandemic "COVID-19 pandemic").[\[43\]](https://en.wikipedia.org/wiki/Myer#cite_note-43) Myer continued to operate their online store, with no contact delivery available and click & collect at certain stores. Myer announced a plan to re-open all stores by 30 May 2020. In June 2024, Olivia Wirth, became the company's executive chair.[\[44\]](https://en.wikipedia.org/wiki/Myer#cite_note-44) In late October 2024, Myer announced they had reached a deal to buy [Premier Investments](https://en.wikipedia.org/wiki/Premier_Investments "Premier Investments")' [Apparel Brands](https://en.wikipedia.org/wiki/Just_Group "Just Group") division (comprising the fashion brands Just Jeans, Jay Jays, Jacqui E, Portmans and Dotti). As part of the transaction, Myer issued new shares (worth \$863.78 million) to Premier Investments, while Premier contributed \$82 million to the business. [Solomon Lew](https://en.wikipedia.org/wiki/Solomon_Lew "Solomon Lew") joined the Myer board as a non-executive director.[\[45\]](https://en.wikipedia.org/wiki/Myer#cite_note-45)[\[46\]](https://en.wikipedia.org/wiki/Myer#cite_note-46) The brands became part of Myer in January 2025 after the deal received shareholder approval.[\[47\]](https://en.wikipedia.org/wiki/Myer#cite_note-47) ## Stores and services \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=8 "Edit section: Stores and services")\] ### Myer One rewards program \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=9 "Edit section: Myer One rewards program")\] The Myer One program was introduced in August 2004 after Coles Myer discontinued its shareholder [discount card](https://en.wikipedia.org/wiki/Loyalty_program "Loyalty program") the previous month.[\[48\]](https://en.wikipedia.org/wiki/Myer#cite_note-48) Myer revamped its Myer One program by introducing a graduated rewards system with four levels including *Standard,* *Silver,* *Gold and* *Platinum*. Each reward level is dependent on customer spend and confers exclusive benefits. The Platinum membership is by invitation only and is for Myer's highest spending customers and was added to the program in May 2013. The Myer One program was extended to Just Jeans, Portmans, Dotti, Jay Jays and Jacqui E in August 2025.[\[49\]](https://en.wikipedia.org/wiki/Myer#cite_note-49) From November 2025, Myer One members were able to earn points when shopping at [Dan Murphy's](https://en.wikipedia.org/wiki/Dan_Murphy%27s "Dan Murphy's"), [DoorDash](https://en.wikipedia.org/wiki/DoorDash "DoorDash"), Pet Barn, MyCar and Lvly by linking their Visa or Mastercard.[\[50\]](https://en.wikipedia.org/wiki/Myer#cite_note-:0-50) [JD Sports](https://en.wikipedia.org/wiki/JD_Sports "JD Sports") was added as a partner in November 2025.[\[51\]](https://en.wikipedia.org/wiki/Myer#cite_note-51) In September 2010, Myer stated there were 3.7 million members and five million cards in circulation. Of these, over 20,000 had Gold status, spending over \$7,500 per annum. Sales attributed to members accounted for 68% of total Myer sales. Gift cards valued at \$51 million had been provided to members as rewards in the previous year.[\[52\]](https://en.wikipedia.org/wiki/Myer#cite_note-52) As of February 2024, the Myer One program has more than 7 million members.[\[53\]](https://en.wikipedia.org/wiki/Myer#cite_note-53) As of October 2025, it had 4.7 million active members.[\[50\]](https://en.wikipedia.org/wiki/Myer#cite_note-:0-50) ### Myer store card and branded credit cards \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=10 "Edit section: Myer store card and branded credit cards")\] Myer originally had a store card managed by Australian Retail Financial Network (ARFN), sold in 1995 to [GE Money](https://en.wikipedia.org/wiki/GE_Capital "GE Capital").[\[54\]](https://en.wikipedia.org/wiki/Myer#cite_note-54) This was superseded by a Coles Myer Card and Coles Myer Gift Card which could be used at all Coles Myer stores. This was augmented by the Coles Myer Source [Mastercard](https://en.wikipedia.org/wiki/Mastercard "Mastercard"), also managed by GE Money. \[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] Following its sale, Myer relaunched the Myer card in October 2006 in conjunction with GE Money. According to GE Money, 125,000 accounts had been opened by August 2007.[\[55\]](https://en.wikipedia.org/wiki/Myer#cite_note-55) In November 2007, Myer launched a [Visa](https://en.wikipedia.org/wiki/Visa_Inc "Visa Inc") credit card, also in conjunction with GE Money. Myer stated it was prepared to wear losses from the card for two years and that its objective was to drive increased loyalty from the card (which links with the [MYER one](https://en.wikipedia.org/wiki/MYER_one "MYER one") card) rather than being profitable in its own right. It expected to sign 100,000 customers to the Visa card by November 2008.[\[56\]](https://en.wikipedia.org/wiki/Myer#cite_note-56) Myer reported it had signed 15,000 customers to its Visa card in the first five weeks from launch, half of whom were converts from the existing store card.[\[57\]](https://en.wikipedia.org/wiki/Myer#cite_note-57) In 2007, the Coles Myer Card, Coles Myer Gift Card and Coles Myer Source MasterCard were renamed Coles Group Card, Coles Group & Myer Gift Card and Coles Group Source MasterCard respectively and as such were no longer affiliated with Myer. [![](https://upload.wikimedia.org/wikipedia/en/thumb/e/e8/Myer.svg/250px-Myer.svg.png)](https://en.wikipedia.org/wiki/File:Myer.svg) The Myer logo, featuring the "my store" slogan which is used from 2018–present In 2017, Myer's partnership with GE Money (now [Latitude Financial Services](https://en.wikipedia.org/wiki/Latitude_Financial_Services "Latitude Financial Services")) ended, and Myer relaunched their store branded credit programme as the New Myer Credit Card, now offered by [Macquarie Group](https://en.wikipedia.org/wiki/Macquarie_Group "Macquarie Group"). Existing card holders were invited to join the new programme, or have their existing Myer point earning cards converted to non-Myer point earning Latitude Finance cards. [![](https://upload.wikimedia.org/wikipedia/commons/thumb/3/34/Myer_Flagship_Store_Atrium_201708.jpg/250px-Myer_Flagship_Store_Atrium_201708.jpg)](https://en.wikipedia.org/wiki/File:Myer_Flagship_Store_Atrium_201708.jpg) Myer Flagship Store in the [Melbourne central business district](https://en.wikipedia.org/wiki/Melbourne_central_business_district "Melbourne central business district") [![](https://upload.wikimedia.org/wikipedia/commons/thumb/5/59/MYER_Sydney_City_Pitt_Street_2013.jpg/250px-MYER_Sydney_City_Pitt_Street_2013.jpg)](https://en.wikipedia.org/wiki/File:MYER_Sydney_City_Pitt_Street_2013.jpg) Myer [Sydney central business district](https://en.wikipedia.org/wiki/Sydney_central_business_district "Sydney central business district"), [Pitt Street](https://en.wikipedia.org/wiki/Pitt_Street "Pitt Street") entrance, formerly [Grace Bros](https://en.wikipedia.org/wiki/Grace_Bros "Grace Bros") As of April 2024, Myer has 56 stores across Australia, in both capital cities and regional centres.[\[58\]](https://en.wikipedia.org/wiki/Myer#cite_note-58)[\[59\]](https://en.wikipedia.org/wiki/Myer#cite_note-59) The national flagship store is located in the [Bourke Street Mall](https://en.wikipedia.org/wiki/Bourke_Street "Bourke Street") in Melbourne and received a \$300 million redevelopment which officially opened in April 2011.[\[60\]](https://en.wikipedia.org/wiki/Myer#cite_note-60) In 1988, the [Myer Centre](https://en.wikipedia.org/wiki/The_Myer_Centre,_Brisbane "The Myer Centre, Brisbane") in Brisbane's [Queen Street Mall](https://en.wikipedia.org/wiki/Queen_Street_Mall "Queen Street Mall") opened in time for [World Expo 88](https://en.wikipedia.org/wiki/World_Expo_88 "World Expo 88"). The shopping centre featured six floors of stores. The top two levels featured an indoor amusement park, named Tops, with a swinging ship and Australia's first indoor roller coaster. The amusement park closed in the year 2000 and all the rides dismantled in preparation to convert the top two levels into a cinema complex. In 1991, the [Myer Centre](https://en.wikipedia.org/wiki/Myer_Centre,_Adelaide "Myer Centre, Adelaide") opened in [Adelaide](https://en.wikipedia.org/wiki/Adelaide "Adelaide") housing the largest Myer store in South Australia and over 80 smaller shops, with an eight level atrium inside the shopping centre and six levels inside the Myer store.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] Until 1998, the top two levels of the atrium housed an indoor [amusement park](https://en.wikipedia.org/wiki/Amusement_park "Amusement park") known as [Dazzeland](https://en.wikipedia.org/wiki/Dazzeland "Dazzeland") featuring Australia's only indoor [rollercoaster](https://en.wikipedia.org/wiki/Rollercoaster "Rollercoaster").\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In 1994, Myer opened a store at [Galleria Shopping Centre (Perth)](https://en.wikipedia.org/wiki/Galleria_Shopping_Centre_\(Perth\) "Galleria Shopping Centre (Perth)"). A retailer [Boans](https://en.wikipedia.org/wiki/Boans "Boans") was burnt during the 1980s and was replaced with Galleria.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In 2006, Myer announced the opening of several new stores, starting with four former [Harris Scarfe](https://en.wikipedia.org/wiki/Harris_Scarfe "Harris Scarfe") stores (two in South Australia and two in Victoria).[\[20\]](https://en.wikipedia.org/wiki/Myer#cite_note-abc.net.au-20) Further to this, in 2008 in Sydney, Myer opened two new stores in Sydney at [Westfield Eastgardens](https://en.wikipedia.org/wiki/Westfield_Eastgardens "Westfield Eastgardens") and [Bankstown Central](https://en.wikipedia.org/wiki/Bankstown_Central "Bankstown Central") replacing the former [David Jones](https://en.wikipedia.org/wiki/David_Jones_\(department_store\) "David Jones (department store)") stores, while David Jones replaced the Myer store at [Westfield Burwood](https://en.wikipedia.org/wiki/Westfield_Burwood "Westfield Burwood"), and stated it would open a store in suburban [Townsville](https://en.wikipedia.org/wiki/Townsville "Townsville") centre in early 2009. This project was delayed due to problems with the acquisition of land; however, in late October 2012 a Myer store opened in that centre.[\[61\]](https://en.wikipedia.org/wiki/Myer#cite_note-61) In 2007, Chairman Bill Wavish stated Myer was willing to build new stores if necessary, and that new locations could be in any city or town with a population over 40,000 people.[\[62\]](https://en.wikipedia.org/wiki/Myer#cite_note-62) [![](https://upload.wikimedia.org/wikipedia/commons/thumb/5/5b/Myer_store_in_Launceston_March_2015.jpg/250px-Myer_store_in_Launceston_March_2015.jpg)](https://en.wikipedia.org/wiki/File:Myer_store_in_Launceston_March_2015.jpg) A Myer store located in [Launceston's](https://en.wikipedia.org/wiki/Launceston,_Tasmania "Launceston, Tasmania") Brisbane Street Mall. On 22 September 2007, Myer's [Liverpool Street, Hobart](https://en.wikipedia.org/wiki/Liverpool_Street,_Hobart "Liverpool Street, Hobart") building was destroyed by a fire that is believed to have started in the cosmetic section. Building damage was estimated at \$50 million, and most stock was destroyed. The building including its historic façade was subsequently demolished. The adjacent [Murray Street](https://en.wikipedia.org/wiki/Murray_Street,_Hobart "Murray Street, Hobart") building suffered substantial smoke and water damage. Within a day of the fire, Myer issued a statement saying it would rebuild, and the Murray Street section of the store reopened on 16 November – 44 days after the fire.[\[63\]](https://en.wikipedia.org/wiki/Myer#cite_note-63)[\[64\]](https://en.wikipedia.org/wiki/Myer#cite_note-64) A new 8797 sq m, [five-level Myer store](https://en.wikipedia.org/wiki/Icon_Complex "Icon Complex") finally reopened in November 2015.[\[65\]](https://en.wikipedia.org/wiki/Myer#cite_note-65) Myer opened a store in the redeveloped [Top Ryde City](https://en.wikipedia.org/wiki/Top_Ryde_City "Top Ryde City") in northern Sydney in 2010. There was (previously an A.J. Benjamin's store) Grace Bros store at this centre from 1964 until closure in early 1985.[\[66\]](https://en.wikipedia.org/wiki/Myer#cite_note-66) The Myer store closed in July 2015. In April 2008, Myer announced that it would open three new stores in Queensland. The first two stores were planned to open in 2010 at [Westfield Mt Gravatt](https://en.wikipedia.org/wiki/Westfield_Mt_Gravatt "Westfield Mt Gravatt") – [Upper Mount Gravatt](https://en.wikipedia.org/wiki/Upper_Mount_Gravatt "Upper Mount Gravatt"), [Robina Town Centre](https://en.wikipedia.org/wiki/Robina_Town_Centre "Robina Town Centre") with the third store planned to open in [Mackay](https://en.wikipedia.org/wiki/Mackay,_Queensland "Mackay, Queensland") in 2011. Myer also announced that it would open a store at [East Maitland](https://en.wikipedia.org/wiki/East_Maitland "East Maitland") in 2011 when the redevelopment was completed, later delayed until 2013.[\[67\]](https://en.wikipedia.org/wiki/Myer#cite_note-asx-67) In July 2008, Myer stated it planned to expand into the Middle East and open its first overseas store in [Dubai](https://en.wikipedia.org/wiki/Dubai "Dubai"),[\[68\]](https://en.wikipedia.org/wiki/Myer#cite_note-68) but by March 2009 had put such plans on hold.[\[69\]](https://en.wikipedia.org/wiki/Myer#cite_note-69) In 2009, Myer stated it would open stores at [Westfield Tuggerah](https://en.wikipedia.org/wiki/Westfield_Tuggerah "Westfield Tuggerah") on the [New South Wales](https://en.wikipedia.org/wiki/New_South_Wales "New South Wales") [Central Coast](https://en.wikipedia.org/wiki/Central_Coast,_New_South_Wales "Central Coast, New South Wales"), [Westfield Woden](https://en.wikipedia.org/wiki/Westfield_Woden "Westfield Woden") in [Canberra](https://en.wikipedia.org/wiki/Canberra "Canberra") and [Robina](https://en.wikipedia.org/wiki/Robina_Town_Centre "Robina Town Centre") on the [Gold Coast, Queensland](https://en.wikipedia.org/wiki/Gold_Coast,_Queensland "Gold Coast, Queensland"), with plans for 12 stores in total to open progressively from 2010 to 2013.[\[67\]](https://en.wikipedia.org/wiki/Myer#cite_note-asx-67)[\[70\]](https://en.wikipedia.org/wiki/Myer#cite_note-70) However, it subsequently pulled back on these plans. In 2010, plans were put on the table and approved for a new subsequently-shelved 10,000sqm 2-level Myer store in [Coffs Harbour](https://en.wikipedia.org/wiki/Coffs_Harbour "Coffs Harbour")\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\], making it the first department store on the [Mid North Coast](https://en.wikipedia.org/wiki/Mid_North_Coast "Mid North Coast") of New South Wales. Had it been built, it would have been northern New South Wales’ own eco-friendly Myer department store beating short-listed favourites [Tamworth](https://en.wikipedia.org/wiki/Tamworth,_New_South_Wales "Tamworth, New South Wales") (which previously had its own [Grace Bros](https://en.wikipedia.org/wiki/Grace_Bros "Grace Bros") store until June 2003, prompting a strong [Facebook](https://en.wikipedia.org/wiki/Facebook "Facebook") campaign and petition to get one back in the first decade of the new millennium) and [Port Macquarie](https://en.wikipedia.org/wiki/Port_Macquarie "Port Macquarie") as contenders to get a Myer store built and opened and operating in northern NSW. The “Vote Yes to Myer” online petition got 5,000 signatures for the proposed Coffs Harbour development.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In 2012, Myer also proposed a 12,000sqm 2 level full-line department store at [Casuarina Square](https://en.wikipedia.org/wiki/Casuarina_Square "Casuarina Square") in [Darwin](https://en.wikipedia.org/wiki/Darwin,_Northern_Territory "Darwin, Northern Territory"), which would’ve been the first of its kind in the city and the [Northern Territory](https://en.wikipedia.org/wiki/Northern_Territory "Northern Territory"). Due to open in 2016, the store was never built and Darwin remains the only state/territory capital without a Myer (or any other) department store in the country. In January 2013, Myer closed its [Kings Square, Fremantle](https://en.wikipedia.org/wiki/Kings_Square,_Fremantle "Kings Square, Fremantle") store.[\[71\]](https://en.wikipedia.org/wiki/Myer#cite_note-71) Myer closed its [Elizabeth, South Australia](https://en.wikipedia.org/wiki/Elizabeth,_South_Australia "Elizabeth, South Australia") store in February 2014 and its store at [Westfield Hurstville](https://en.wikipedia.org/wiki/Westfield_Hurstville "Westfield Hurstville") in January 2015. It opened a store at [Lakeside Joondalup](https://en.wikipedia.org/wiki/Lakeside_Joondalup "Lakeside Joondalup") in November 2014.[\[72\]](https://en.wikipedia.org/wiki/Myer#cite_note-72) Myer places stores into one of four clusters, which reflects the store specific shopper demographics. The cluster determines the merchandise mix, brand assortment, services offered, and capital expenditure. The sales performance expectations are also based on which cluster a store is placed. As of September 2015 the clusters (store numbers) were Flagship (7), Premium (16), Mainstream (27), and Community (17). At the time of the announcement it was stated ca. 20% of footprint rationalisation could occur.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] [![](https://upload.wikimedia.org/wikipedia/commons/thumb/0/07/Myer-wagga.jpg/250px-Myer-wagga.jpg)](https://en.wikipedia.org/wiki/File:Myer-wagga.jpg) Myer [Wagga Wagga](https://en.wikipedia.org/wiki/Wagga_Wagga "Wagga Wagga"), formerly [Grace Bros](https://en.wikipedia.org/wiki/Grace_Bros "Grace Bros") pictured in 2008. In 2017, Myer announced it would cut 20% of its overall footprint, via a reduction in floor space of its Myer stores, office and close other Myer stores. Since the announcement, Myer has closed its stores in [Wollongong Central](https://en.wikipedia.org/wiki/Wollongong_Central "Wollongong Central") (Replaced by [David Jones](https://en.wikipedia.org/wiki/David_Jones_\(department_store\) "David Jones (department store)")), [Brookside Shopping Centre](https://en.wikipedia.org/wiki/Brookside_Shopping_Centre "Brookside Shopping Centre") (Replaced by [Target](https://en.wikipedia.org/wiki/Target_Australia "Target Australia") and [TK Maxx](https://en.wikipedia.org/wiki/TK_Maxx "TK Maxx")), and [Orange](https://en.wikipedia.org/wiki/Orange,_New_South_Wales "Orange, New South Wales"), which was one of Orange's main clothing shops for 60 years.[\[73\]](https://en.wikipedia.org/wiki/Myer#cite_note-73) Myer also announced the introduction of Clearance Floors, which was a format initially trialled at Myer [Frankston](https://en.wikipedia.org/wiki/Frankston,_Victoria "Frankston, Victoria"). These floors used yellow signs with a coat hanger to show they were clearance floors, had minimal shelves and displays and were on the top floor of a Myer store. These floors would sell Myer’s unsold stock at a discounted price, essentially one space for all discounted items and a larger stock of discounted items. These floors were available at [Frankston](https://en.wikipedia.org/wiki/Bayside_Shopping_Centre "Bayside Shopping Centre") and [Knox](https://en.wikipedia.org/wiki/Westfield_Knox "Westfield Knox") in Victoria, [Loganholme](https://en.wikipedia.org/wiki/Logan_Hyperdome "Logan Hyperdome") and [Pacific Fair](https://en.wikipedia.org/wiki/Pacific_Fair "Pacific Fair") in Queensland, [Roselands](https://en.wikipedia.org/wiki/Roselands_Shopping_Centre "Roselands Shopping Centre") and [Penrith](https://en.wikipedia.org/wiki/Westfield_Penrith "Westfield Penrith") in New South Wales, [Westfield Tea Tree Plaza](https://en.wikipedia.org/wiki/Westfield_Tea_Tree_Plaza "Westfield Tea Tree Plaza") in South Australia and [Perth](https://en.wikipedia.org/wiki/Perth "Perth") in Western Australia. These eight clearance floors ran from 2017 until 2019, intended to compete with the newly established international discount department store [TK Maxx](https://en.wikipedia.org/wiki/TK_Maxx "TK Maxx"). Myer CEO John King announced a plan to discontinue the model in 2019, with a stronger focus on its premium offerings.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In September 2017, Myer stated it would close three more stores, [Colonnades](https://en.wikipedia.org/wiki/Colonnades_Shopping_Centre "Colonnades Shopping Centre") (Replaced by Cheap as Chips, [Best & Less](https://en.wikipedia.org/wiki/Best_%26_Less "Best & Less") and [JB Hi-Fi](https://en.wikipedia.org/wiki/JB_Hi-Fi "JB Hi-Fi")), [Belconnen](https://en.wikipedia.org/wiki/Westfield_Belconnen "Westfield Belconnen"), and [Hornsby](https://en.wikipedia.org/wiki/Westfield_Hornsby "Westfield Hornsby").[\[74\]](https://en.wikipedia.org/wiki/Myer#cite_note-74) In January 2019, Myer closed its Logan Hyperdome store in [Loganholme](https://en.wikipedia.org/wiki/Loganholme "Loganholme"), Queensland.[\[75\]](https://en.wikipedia.org/wiki/Myer#cite_note-75) This has resulted in five closures and two more planned closures in 2019. On 13 January 2020, the Myer location at Hornsby, Sydney, closed, leaving 60 locations. The final store in the planned closures was Myer at Belconnen, although Myer has decided it shall instead spare the store and refurbish it instead. This concludes Myer’s strategy, resulting in 6 store closures and 60 Myer stores remaining, including Belconnen. On 4 December 2020, Myer Belconnen reopened to two floors.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In March 2021, Myer announced its store at [Westfield Knox](https://en.wikipedia.org/wiki/Westfield_Knox "Westfield Knox"), in Melbourne's eastern suburbs would close after 44 years of operation. Myer Knox closed for the last time in late July of that year.[\[76\]](https://en.wikipedia.org/wiki/Myer#cite_note-76) In April 2022, the store at [Westpoint Blacktown](https://en.wikipedia.org/wiki/Westpoint_Blacktown "Westpoint Blacktown") in Sydney's western suburbs closed after first opening in 1973.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In August 2022, Myer announced its Frankston store in bayside Melbourne would close permanently, with the last day of trading scheduled for 15 January 2023.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] On 16 March 2023, Myer announced that, after being unable to reach a commercial agreement with the landlord, it would not be renewing its lease at the [Brisbane Queen Street Mall](https://en.wikipedia.org/wiki/Uptown,_Brisbane "Uptown, Brisbane") location and seeking a new location in the CBD, thus ceasing 35 years of continuous operation at the site in July 2023.[\[77\]](https://en.wikipedia.org/wiki/Myer#cite_note-77) [Griffith University](https://en.wikipedia.org/wiki/Griffith_University "Griffith University") emerged as a possible occupant of the site, albeit temporary, as the university required immediate expansion space whilst finding a more permanent CBD location.[\[78\]](https://en.wikipedia.org/wiki/Myer#cite_note-78) As of March 2023, the future of the site remains unclear, although the possibility of building demolition and site redevelopment has also been suggested.[\[79\]](https://en.wikipedia.org/wiki/Myer#cite_note-79) ### Mail order and online shopping \[[edit](https://en.wikipedia.org/w/index.php?title=Myer&action=edit&section=12 "Edit section: Mail order and online shopping")\] Myer operated its own direct mail order company, Myer Direct, from 1989 until its sale to [EziBuy](https://en.wikipedia.org/wiki/EziBuy "EziBuy")[\[80\]](https://en.wikipedia.org/wiki/Myer#cite_note-80) in January 2002. In October 2007, Myer launched an online gift store, including electronic goods, perfumes, miss shop clothing and gift cards.[\[81\]](https://en.wikipedia.org/wiki/Myer#cite_note-81) In 2011, Myer launched a [Hong Kong](https://en.wikipedia.org/wiki/Hong_Kong "Hong Kong") based online shopping site called myfind.com (since closed) for Australian shoppers.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In December 2017, Myer launched The Myer Market, an online marketplace operating independently of myer.com.au.[\[82\]](https://en.wikipedia.org/wiki/Myer#cite_note-82) It offers an extended range of products, some of which are not traditionally available in Myer stores. - [List of oldest companies in Australia](https://en.wikipedia.org/wiki/List_of_oldest_companies_in_Australia "List of oldest companies in Australia") 1. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-1)** ["Department stores fight back as David Jones rebounds"](https://www.afr.com/companies/retail/department-stores-fighting-back-as-david-jones-rebounds-20220830-p5be1c). *[Australian Financial Review](https://en.wikipedia.org/wiki/Australian_Financial_Review "Australian Financial Review")*. 31 August 2022. Retrieved 3 April 2024. 2. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-2)** ["Sidney Myer, National Portrait Gallery"](https://www.portrait.gov.au/people/sidney-myer-1878). portrait.gov.au. Retrieved 9 April 2019. 3. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-3)** ["Myer's place in history"](http://www.bendigoadvertiser.com.au/news/local/news/general/myers-place-in-history/1918322.aspx). *[Bendigo Advertiser](https://en.wikipedia.org/wiki/Bendigo_Advertiser "Bendigo Advertiser")*. 20 August 2010. Retrieved 27 January 2011. 4. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-4)** ["Myer's Food Hall's bitter end"](http://www.heraldsun.com.au/news/victoria/myers-food-halls-bitter-end/story-e6frf7kx-1111114203049). *[Herald-Sun](https://en.wikipedia.org/wiki/Herald-Sun "Herald-Sun")*. 17 August 2007. Retrieved 27 January 2011. 5. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-5)** ["Crossed the Bar: Fine Citizen Dies"](https://trove.nla.gov.au/newspaper/article/224390354). *[Weekly Times](https://en.wikipedia.org/wiki/Weekly_Times "Weekly Times")*. 22 December 1934. Retrieved 25 April 2020. 6. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-6)** "Sir Norman Myer (1897–1956)". [*Myer, Sir Norman (1897–1956)*](http://adbonline.anu.edu.au/biogs/A150529b.htm). *Australian Dictionary of Biography*. National Centre of Biography, Australian National University. Retrieved 27 January 2011. 7. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-7)** ["Finance and Business"](https://news.google.com/newspapers?id=-l0QAAAAIBAJ&dq=lindsay%27s%20myer&pg=4521%2C5421648). *[The Age](https://en.wikipedia.org/wiki/The_Age "The Age")*. 26 October 1968. \[*[dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot "Wikipedia:Link rot")*\] 8. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-8)** ["Myer's enter discount war"](https://news.google.com/newspapers?id=juFUAAAAIBAJ&pg=6326%2C5379287). *[The Age](https://en.wikipedia.org/wiki/The_Age "The Age")*. Melbourne. 25 November 1969. p. 9. Retrieved 20 February 2021. 9. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-9)** Sue Ebury, *The many lives of Kenneth Myer*, Miegunyah Press, Melbourne, 2008, p.519.[\[1\]](https://books.google.com/books?id=dN028gHIng4C&dq=myer+crittenden&pg=PA519) 10. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-10)** ["Myer Purchases Red Rooster Fast-food Chain"](https://news.google.com.au/newspapers?id=--NYAAAAIBAJ&sjid=VecDAAAAIBAJ&pg=4632,2987079&hl=en). *[Sydney Morning Herald](https://en.wikipedia.org/wiki/Sydney_Morning_Herald "Sydney Morning Herald")*. 10 July 1981. p. 17. Retrieved 16 June 2011. 11. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-11)** ["Myer wins Grace Bros"](https://news.google.com/newspapers?id=FY0TAAAAIBAJ&dq=myer%20grace&pg=2588%2C13558). The Age, Melbourne. 16 June 1983. 12. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-12)** ["Myer offer gets blessing from Boans"](https://news.google.com/newspapers?id=4AQRAAAAIBAJ&dq=myer%20boans&pg=3021%2C7330118). *Sydney Morning Herald*. 15 February 1984. 13. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-13)** ["Myer family clears way for Coles \$1.12bn bid"](https://news.google.com/newspapers?id=FbIRAAAAIBAJ&dq=myer%20coles&pg=4920%2C4501336). *Sydney Morning Herald*. 7 August 1985. 14. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-14)** ["Eck's Challenge at Coles Myer"](https://web.archive.org/web/20090112100439/http://www.accessmylibrary.com/coms2/summary_0286-725653_ITM). MMR. 16 April 2001. Archived from [the original](http://www.accessmylibrary.com/coms2/summary_0286-725653_ITM) on 12 January 2009. Retrieved 28 June 2008. 15. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-15)** ["The Dawn of a new era"](http://www.theage.com.au/articles/2003/02/19/1045638360104.html). *The Age*. Melbourne. 20 February 2003. Retrieved 28 June 2008. 16. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-16)** ["Name falls from Grace as Myer becomes my store"](http://www.smh.com.au/articles/2004/02/12/1076548163286.html?from=storyrhs). *Sydney Morning Herald*. 13 February 2004. Retrieved 1 August 2007. 17. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-17)** ["'Store wars' launch summer fashion"](http://www.smh.com.au/articles/2004/08/09/1091903492222.html). *Sydney Morning Herald*. 9 August 2004. Retrieved 3 August 2007. 18. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-18)** ["\$800m Myer sale season tipped"](http://www.theage.com.au/news/business/800m-myer-sale-season-tipped/2005/08/16/1123958062291.html). The Age, Melbourne. 17 August 2005. Retrieved 3 August 2007. 19. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-19)** ["Myer sale finalised"](https://web.archive.org/web/20080306042033/http://www.abc.net.au/news/stories/2006/06/02/1654287.htm). [ABC News](https://en.wikipedia.org/wiki/ABC_News_\(Australia\) "ABC News (Australia)"). 2 June 2006. Archived from [the original](http://www.abc.net.au/news/stories/2006/06/02/1654287.htm) on 6 March 2008. Retrieved 3 August 2007. 20. ^ [***a***](https://en.wikipedia.org/wiki/Myer#cite_ref-abc.net.au_20-0) [***b***](https://en.wikipedia.org/wiki/Myer#cite_ref-abc.net.au_20-1) ["Brookes on Myer renovation"](http://www.abc.net.au/insidebusiness/content/2006/s1792112.htm). Inside Business. 19 November 2006. Retrieved 3 August 2007. 21. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-21)** ["Golden girls battle for city's heart and cash"](http://www.smh.com.au/news/fashion/golden-girls-do-battle/2007/08/04/1185648204613.html). The Sun Herald. 5 August 2007. 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Retrieved 20 March 2022. 72. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-72)** ["Jennifer Hawkins to officially open new Myer store at Lakeside Joondalup"](https://www.perthnow.com.au/news/wa/jennifer-hawkins-to-officially-open-new-myer-store-at-lakeside-joondalup-ng-7a6b71c28f6c79465d403b02e88820c9). *Perth Now*. 20 November 2014. Retrieved 11 December 2017. 73. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-73)** Janda, Michael (20 May 2016). ["Myer to close Wollongong, Orange department stores, 130 jobs to go"](http://www.abc.net.au/news/2016-05-20/myer-announces-closure-of-wollongong-orange-stores/7431198). *ABC News*. Retrieved 15 January 2017. 74. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-74)** ["Belconnen Myer to close as company's national profits plunge"](https://www.brisbanetimes.com.au/national/act/belconnen-myer-to-close-as-companys-national-profits-plunge-20170914-gyh5ow.html). *Brisbane Times*. 14 September 2017. Retrieved 11 December 2017. 75. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-75)** [After 27 years Myer is closing its doors at Logan’s Hyperdome](https://www.couriermail.com.au/questnews/after-27-years-myer-is-closing-its-doors-at-logans-hyperdome/news-story/1f60b24eaa1b2d6da0a6ff20592650d6) *[The Courier-Mail](https://en.wikipedia.org/wiki/The_Courier-Mail "The Courier-Mail")* 15 September 2016 76. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-76)** ["Myer store in Melbourne's east to close down after more than 40 years"](https://7news.com.au/business/retail/myer-knox-in-melbourne-closing-by-july-2021-after-44-years-in-operations-c-2481390). *[Seven News](https://en.wikipedia.org/wiki/Seven_News "Seven News")*. 31 March 2021. 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Retrieved 23 March 2023. 80. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-80)** [EziBuy](http://www.ezibuy.com.au/) 81. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-81)** ["Myer Gifts Online"](https://www.myer.com.au/c/gifts). *Myer*. Retrieved 7 April 2021. 82. **[^](https://en.wikipedia.org/wiki/Myer#cite_ref-82)** ["Myer has revealed its latest retail weapon — but will it be enough to keep up with Amazon?"](http://www.news.com.au/finance/business/retail/myer-has-revealed-its-latest-retail-weapon-but-will-it-be-enough-to-keep-up-with-amazon/news-story/8c34fa59a29f27ee75e53ec49f40ec88). *News.com.au*. 6 December 2017. Retrieved 11 December 2017. [![logo](https://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/40px-Commons-logo.svg.png)](https://en.wikipedia.org/wiki/File:Commons-logo.svg) Wikimedia Commons has media related to [Myer](https://commons.wikimedia.org/wiki/Category:Myer "commons:Category:Myer"). - [Official website](https://www.myer.com.au/)
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