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URLhttps://en.wikipedia.org/wiki/Missoni
Last Crawled2026-03-25 11:30:29 (12 days ago)
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From Wikipedia, the free encyclopedia This article is about the fashion house. For the surname, see Missoni (surname) . Missoni Company type Private Industry Fashion Founded Gallarate , Lombardy, Italy (1953) Founder Rosita and Ottavio Missoni Headquarters Varese , Italy Number of locations 20 countries Area served Worldwide Key people Alberto Caliri ( Creative Director ) Angela Missoni Luca Missoni Livio Proli ( CEO ) Products Knitwear, leather, cotton, swimwear Services Fashion retail Revenue $135 million (2023) Owner Missoni family Number of employees 300 (2018) [ 1 ] Divisions Missoni Missoni Home Hotel Missoni Website www .missoni .com Missoni is an Italian luxury fashion house based in Varese , and known for its colourful knitwear designs. The company was founded by Ottavio ("Tai") and Rosita Missoni in 1953. The business was founded in 1953, when Ottavio and Rosita Missoni set up a small knitwear workshop in Gallarate , Italy. [ 2 ] They presented their first collection under the Missoni label in Milan in 1958. [ 2 ] The business prospered, with the support of fashion editor Anna Piaggi , then at Arianna magazine. [ 2 ] Rosita met the French stylist Emmanuelle Khanh in New York in 1965, which led to a collaboration and a new collection the following year. [ 2 ] In April 1967, they were invited to show at the Pitti Palace in Florence . [ 2 ] Rosita told the models to remove their bras , supposedly because they were the wrong colour, and showed through the thin lamé blouses. The material became transparent under the lights and caused a sensation. [ 2 ] The Missonis were not invited back the following year, but the business grew; a new factory in Sumirago was built in 1969. [ 2 ] Missoni designs were championed in the US by Diana Vreeland , editor of American Vogue , and a Missoni boutique was opened in Bloomingdales . [ 2 ] Missoni reached the peak of its influence in the fashion world in the early 1970s (though has since been the subject of revivals in interest as new generations of fashion writers discovered the appeal of its core knitwear). Tai Missoni then became more interested in other projects, designing costumes for La Scala , carpets, and tapestries . [ citation needed ] The designer Ottavio Missoni portrayed in his studio in Sumirago , at the headquarters of Missoni S.p.A. in 1990 Rosita Missoni lost interest in fashion in the 1990s and was succeeded by her daughter Angela in 1998 while Rosita took over Missoni Home. [ 3 ] In 1996 the Missonis transferred control of the business to their three children: [ 4 ] Vittorio Missoni became marketing director; Luca (born 1956) was menswear designer until 2008; Angela (born 1958) was womenswear designer, and took over menswear in 2008 when Luca became responsible for the Archive and Events. [ 5 ] By 2005, Missoni earned 60 to 70 per cent of its revenue from womenswear. [ 6 ] From 2007 until 2009, Massimo Gasparini briefly served as the company's CEO, setting up a new organizational structure and streamlining its product offer. [ 7 ] [ 8 ] Missoni dress in Westfield shopping mall, 2010 On 13 September 2011, Missoni made headlines briefly when Target Stores offered low-cost variants of Missoni products in their stores and on their website. Most items sold out within 24 hours, there were long queues outside stores and the Target website was overloaded. Some items appeared at higher prices on eBay within hours and Target did not restock. [ 9 ] Death of Vittorio Missoni [ edit ] On 4 January 2013 a plane carrying Vittorio Missoni , then CEO of Missoni, went missing off the coast of Venezuela. [ 10 ] On 27 June 2013, the Venezuelan government announced that remains of the aircraft had been found north of Los Roques archipelago . [ 11 ] Vittorio's body was recovered along with those of the other passengers. [ citation needed ] Death of Ottavio Missoni [ edit ] Ottavio Missoni died during the night between 8 and 9 May 2013, at the age of 92. [ 12 ] From 2013, designer Patricia Urquiola was responsible for redesigning the label's stores. [ 13 ] [ 14 ] In February 2014, Angela Missoni hired Rossella Jardini , former creative director of Moschino , as a consultant. [ 15 ] In 2018, the Missoni family sold a 41.2% stake in the company to investment fund Fondo Strategico Italiano (FSI) for €70 million ($82 million), [ 16 ] [ 17 ] putting the family's share at 58.8%. A year later, Angela Missoni announced plans to list the company at the Borsa Italiana within three years. [ 18 ] In 2021, Angela Missoni was succeeded at the helm of the women's line by Alberto Caliri. [ 19 ] The following year, Missoni named Filippo Grazioli its new creative director, with Caliri overeeing Missoni Sport and Missoni Home. [ 20 ] In October 2024, Missoni announced the departure of Grazioli and the reappointment of Alberto Caliri to the creative director position. [ 21 ] Death of Rosita Missoni [ edit ] Rosita Missoni in 2019 On 2 January 2025, Rosita Missoni (née Jelmini) died at the age of 93. [ 22 ] A Missoni coat and dress in 2010 A temporary promotional design by two iconic Italian brands: a Pellegrino mineral water bottle with a Missoni-style label, 2010 Missoni Sport was first launched in 1985 under the creative direction of Luca Missoni. [ 23 ] It was initially licensed out to Malerba, brought in-house in January 2002 and eventually discontinued in 2007. [ 2 ] [ 7 ] Missoni Sport was relaunched in 2022, [ 24 ] now produced in-house as a wellness and comfort line, retailing at around 20 per cent less than the signature brand. [ 20 ] In 2023, it launched a capsule collection of tracksuits, cardigans, hoodies and sweatshirts in collaboration with soccer player Mike Maignan . [ 23 ] M Missoni, a less expensive line, was introduced in 1998 and initially manufactured and distributed by Marzotto . [ 2 ] Margherita Maccapani Missoni, granddaughter of Rosita Missoni, served as the label's creative director from 1998 until 2021. [ 25 ] In 2012, M Missoni launched its first accessories collection. [ 26 ] Missoni later brought the M Missoni line in-house in April 2018, selecting Italian manufacturing company Gilmar SpA as a production partner for the line. This followed the expiration of the licensing agreement with Valentino Fashion Group , which had first been signed in 2005. [ 27 ] By 2019, M Missoni's sales amounted to around 30 million euros. [ 27 ] Also in 2019, Margherita Missoni presented her first full collection as the label's creative director. [ 28 ] By 2021, M Missoni was discontinued. [ 20 ] Missoni Home has its roots in furnishing fabrics produced in 1981 in collaboration with Rosita's family firm. [ 2 ] In 2012, Missoni Home launched its cooperation with the 645-unit Acqua Livingstone tower in Manila, as the first residential building in the world for the brand to fully equip. [ 29 ] In 2021, Missoni signed an agreement with Dar Al Arkan Real Estate Development Company to use its Missoni Home line to decorate the apartments and penthouses of the Urban Oasis, a 38-floor waterfront building under construction by the Dubai Canal . [ 20 ] As part of Missoni Home, the company launched the Missoni Resort Club project in 2022, customizing the Le Carillon beach club in Paraggi and the One&Only Reethi Rah resort in the Maldives. By 2023, a Missoni Resort Club outpost opened in collaboration with Nikki Beach Costa Smeralda in Porto Cervo . [ 30 ] Missoni Hotel lobby, Edinburgh , September 2011 In November 2005, Missoni and the Rezidor Hotel Group signed an agreement to create Hotel Missoni, with plans to have 30 hotels open or in development by 2012. [ 31 ] Two Hotel Missoni branches eventually opened in Edinburgh  (2009) and Kuwait City (2011). [ 32 ] The hotel agreement ceased in 2014, and the Edinburgh hotel was rebranded as Radisson Collection . [ 33 ] Missoni operated a licence with Children Worldwide Fashion until early 2000s, when it was brought in-house with a more restricted product offer. [ 34 ] In 2022, Missoni signed a multiyear licensing agreement with Italian manufacturing company Simonetta for the development, production and worldwide distribution of the Missoni Kids line, starting from the spring 2023 collection. [ 34 ] The company launched its first perfume – manufactured by Charles of the Ritz [ 35 ] and developed and distributed by Max Factor [ 36 ] – in 1982, [ 2 ] although the license is now held by Estée Lauder . [ citation needed ] In 2011, Target  offered Missoni for Target , a limited-edition collection including home goods; accessories; and apparel for women, men, girls, and babies both in stores and online. [ 37 ] [ 38 ] [ 39 ] In 2017, Missoni Baia , Missoni's first venture into residential real estate development, broke ground in the Edgewater neighborhood of Miami , Florida . [ 40 ] The 249 unit complex will be completed by the end of 2022. [ 41 ] [ 20 ] In 2018, Missoni and Safilo entered into a five-year global licensing agreement for the production and distribution of prescription eyewear and sunglass collections for both the main label and M Missoni. [ 42 ] In 2019, the company signed a global licensing agreement for the design, production and distribution of watches with Timex Group . [ 43 ] Over the years, Missoni has commissioned various notable photographers for its ad campaigns, including Juergen Teller (2010) [ 44 ] and Alasdair McLellan (2013). [ 45 ] In 2017, Jennifer Lopez teamed up with Missoni along with Women's Cancer Research Fund and Saks Fifth Avenue to set a fund raise for cancer research. Lopez helped promote the $35 limited-edition Missoni tees, and the profits went to 12 different cancer charities. [ 46 ] ^ Giulia Segreti and Claudia Cristoferi (15 June 2018), Cash injection from state-backed fund to fuel Missoni expansion Reuters . ^ a b c d e f g h i j k l "Missoni History" . Pilaeo Magazine. 11 August 2015 . Retrieved 15 August 2018 . ^ Suzy Menkes (2 December 2003). "Missoni's family mosaic" . International Herald Tribune . London. Archived from the original on 10 February 2007. ^ "Vittorio Missoni biography" . The Biography Channel . Retrieved 25 July 2013 . ^ "Missoni catwalk show at the V&A" . Victoria and Albert Museum . Archived from the original on 29 September 2007 . Retrieved 5 August 2007 . ^ Robert Galbraith (20 January 2005), Putting the accent on dressing down   New York Times . ^ a b Amanda Kaiser (29 May 2007), Missoni CEO to Pilot Major Changes Women's Wear Daily . ^ Luisa Zargani (3 November 2009), Gasparini Leaves Missoni Women's Wear Daily . ^ Sandra M. Jones (13 September 2011). Target hits it big with Missoni collection: Demand dries up 6-week supply in 1 day . Chicago Tribune . Accessed May 2014. ^ Eric Wilson (5 January 2013). "Fashion Boss From Italy Lost in Flight Off Venezuela" . The New York Times . Retrieved 18 July 2019 . ^ "Hallan avioneta desaparecida en enero cuando viajaba Los Roques-Maiquetía" . El Universal (in Spanish). 27 June 2013 . Retrieved 27 June 2013 . ^ "Ottavio Missoni, Who Made Zigzags a Symbol of High Fashion, Dies at 92" . The New York Times . nytimes.com. 10 May 2013 . Retrieved 2 January 2025 . ^ Alessandra Turra (11 April 2013), Missoni Unveils New Flagship Concept   Women's Wear Daily ^ Ali Morris (2 February 2015), Missoni weaves a bold new design direction into its rue Saint-Honoré Paris store Wallpaper . ^ Luisa Zargani (25 February 2014). "Rossella Jardini to Lend a Hand at Missoni" . WWD . Retrieved 18 July 2019 . ^ Pietro Lombardi (15 June 2018), Italian Fashion House Missoni Sells 41.2% Stake for €70 Million   Wall Street Journal . ^ Giulia Segreti (15 June 2018), Italian state-backed fund to buy 41.2 pct stake of fashion house Missoni   Reuters . ^ Giulia Segreti (15 November 2019), Italy's Missoni plans to list on bourse in next three years: paper Reuters . ^ Alessandra Turra (28 July 2021), Missoni Wants You to Live in Colors Women's Wear Daily . ^ a b c d e Luisa Zargani (17 March 2022), Exclusive: Missoni Names Filippo Grazioli New Creative Director Women's Wear Daily . ^ Zargani, Luisa (3 October 2024). "EXCLUSIVE: Missoni Parts Ways with Creative Director Filippo Grazioli" . WWD . Retrieved 4 October 2024 . ^ "Lutto nell'alta moda, è morta a 93 anni Rosita Missoni" . tgcom24.mediaset.it. tgcom24.mediaset.it. 2 January 2025 . Retrieved 2 January 2025 . ^ a b Luisa Zargani (7 July 2023), Missoni Sport, Mike Maignan Launch Capsule Women's Wear Daily . ^ Luke Leitch (17 March 2022), Missoni Changes Its Stripes: Givenchy Alum Filippo Grazioli Is New Creative Director   Vogue ^ Rysman, Laura (25 September 2019). "Margherita Maccapani Missoni Takes on a New Challenge, by Looking Back" . The New York Times . ISSN   0362-4331 . Retrieved 31 March 2020 . ^ Merle Ginsberg (29 May 2012), M Missoni to Launch First Accessories Line The Hollywood Reporter . ^ a b Luisa Zargani (18 March 2021), CEO Talks: Missoni’s Livio Proli on Reorganization, Freezing M Missoni Line Women's Wear Daily . ^ Carola Long (20 September 2019), Fendi and M Missoni offer feel good clothes   Financial Times . ^ Merle Ginsberg (26 March 2012), First Residential Building With Interiors By Missoni Opens in the Philippines   The Hollywood Reporter . ^ Sandra Salibian (14 July 2023), Missoni Takes Over the Nikki Beach Costa Smeralda in Sardinia Women's Wear Daily . ^ "Lifetime Achievement Award for Kurt Ritter at European Hospitality Awards 2012" . The Rezidor Hotel Group . Retrieved 25 January 2016 . [ permanent dead link ] ^ Luisa Zargani ( 18 May 2011), Hotel Missoni Set to Open in Kuwait City Women's Wear Daily . ^ Graham Smith (3 March 2014). "Carlson Rezidor and Missoni Tie Up" . BusinessTraveler. ^ a b Sandra Salibian (9 May 2022), Missoni, Simonetta Sign Childrenswear Licensing Agreement Women's Wear Daily . ^ Bernadine Morris (25 March 1981), For Missioni, Applaus in Milan   New York Times . ^ Bernadine Morris (12 September 1981), Missoni at the Met   New York Times . ^ Lynden Volpe (7 September 2011), Missoni Visits Target   Vanity Fair ^ Emanuella Grinberg (13 September 2011), Missoni for Target line creates Black Friday-like demand CNN . ^ Stephanie Clifford (13 September 2011), Demand at Target for Fashion Line Crashes Web Site   New York Times . ^ C. J. Hughes (21 April 2020), The Latest Fashion Accessory in Miami: A Luxury Condo New York Times . ^ "Edgewater's Missoni Baia condo tower begins its 649-foot climb" . Curbed.com. 25 September 2018. Archived from the original on 25 September 2018 . Retrieved 6 October 2018 . ^ Luisa Zargani (19 December 2018), Missoni, Safilo Ink Eyewear Licensing Agreement Women's Wear Daily . ^ Martino Carrera (4 December 2019), Missoni Signs Watch License With Timex Women's Wear Daily . ^ Carola Long (7 February 2010), Missoni accomplished The Independent . ^ Alessandra Turra (6 February 2013), Missoni to Mark 60th Anniversary With Campaign Women's Wear Daily . ^ "Jennifer Lopez Teams Up With Missoni and Saks Fifth Avenue for Women's Cancer Research Fund" . PEOPLE.com . 14 September 2017 . Retrieved 4 October 2017 . Sanai, Darius (1 March 2013). "Go Faster Stripes (Interview with Angela Missoni)" . LUX Magazine. Archived from the original on 9 January 2018 . Retrieved 6 March 2014 .
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[Jump to content](https://en.wikipedia.org/wiki/Missoni#bodyContent) Main menu Main menu move to sidebar hide Navigation - [Main page](https://en.wikipedia.org/wiki/Main_Page "Visit the main page [z]") - [Contents](https://en.wikipedia.org/wiki/Wikipedia:Contents "Guides to browsing Wikipedia") - [Current events](https://en.wikipedia.org/wiki/Portal:Current_events "Articles related to current events") - [Random article](https://en.wikipedia.org/wiki/Special:Random "Visit a randomly selected article [x]") - [About Wikipedia](https://en.wikipedia.org/wiki/Wikipedia:About "Learn about Wikipedia and how it works") - [Contact us](https://en.wikipedia.org/wiki/Wikipedia:Contact_us "How to contact Wikipedia") Contribute - [Help](https://en.wikipedia.org/wiki/Help:Contents "Guidance on how to use and edit Wikipedia") - [Learn to edit](https://en.wikipedia.org/wiki/Help:Introduction "Learn how to edit Wikipedia") - [Community portal](https://en.wikipedia.org/wiki/Wikipedia:Community_portal "The hub for editors") - [Recent changes](https://en.wikipedia.org/wiki/Special:RecentChanges "A list of recent changes to Wikipedia [r]") - [Upload file](https://en.wikipedia.org/wiki/Wikipedia:File_upload_wizard "Add images or other media for use on Wikipedia") - [Special pages](https://en.wikipedia.org/wiki/Special:SpecialPages "A list of all special pages [q]") [![](https://en.wikipedia.org/static/images/icons/enwiki-25.svg) ![Wikipedia](https://en.wikipedia.org/static/images/mobile/copyright/wikipedia-wordmark-en-25.svg) ![The Free Encyclopedia](https://en.wikipedia.org/static/images/mobile/copyright/wikipedia-tagline-en-25.svg)](https://en.wikipedia.org/wiki/Main_Page) [Search](https://en.wikipedia.org/wiki/Special:Search "Search Wikipedia [f]") Appearance - [Donate](https://donate.wikimedia.org/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en) - [Create account](https://en.wikipedia.org/w/index.php?title=Special:CreateAccount&returnto=Missoni "You are encouraged to create an account and log in; however, it is not mandatory") - [Log in](https://en.wikipedia.org/w/index.php?title=Special:UserLogin&returnto=Missoni "You're encouraged to log in; however, it's not mandatory. [o]") Personal tools - [Donate](https://donate.wikimedia.org/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en) - [Create account](https://en.wikipedia.org/w/index.php?title=Special:CreateAccount&returnto=Missoni "You are encouraged to create an account and log in; however, it is not mandatory") - [Log in](https://en.wikipedia.org/w/index.php?title=Special:UserLogin&returnto=Missoni "You're encouraged to log in; however, it's not mandatory. [o]") ## Contents move to sidebar hide - [(Top)](https://en.wikipedia.org/wiki/Missoni) - [1 History](https://en.wikipedia.org/wiki/Missoni#History) Toggle History subsection - [1\.1 Early beginnings](https://en.wikipedia.org/wiki/Missoni#Early_beginnings) - [1\.2 Second generation](https://en.wikipedia.org/wiki/Missoni#Second_generation) - [1\.3 Death of Vittorio Missoni](https://en.wikipedia.org/wiki/Missoni#Death_of_Vittorio_Missoni) - [1\.4 Death of Ottavio Missoni](https://en.wikipedia.org/wiki/Missoni#Death_of_Ottavio_Missoni) - [1\.5 2018](https://en.wikipedia.org/wiki/Missoni#2018) - [1\.6 Death of Rosita Missoni](https://en.wikipedia.org/wiki/Missoni#Death_of_Rosita_Missoni) - [2 Other brands](https://en.wikipedia.org/wiki/Missoni#Other_brands) Toggle Other brands subsection - [2\.1 Missoni Sport](https://en.wikipedia.org/wiki/Missoni#Missoni_Sport) - [2\.2 M Missoni](https://en.wikipedia.org/wiki/Missoni#M_Missoni) - [2\.3 Missoni Home](https://en.wikipedia.org/wiki/Missoni#Missoni_Home) - [2\.4 Hotel Missoni](https://en.wikipedia.org/wiki/Missoni#Hotel_Missoni) - [2\.5 Missoni Kids](https://en.wikipedia.org/wiki/Missoni#Missoni_Kids) - [2\.6 Other activities](https://en.wikipedia.org/wiki/Missoni#Other_activities) - [3 Campaigns](https://en.wikipedia.org/wiki/Missoni#Campaigns) - [4 Sponsoring and philanthropy](https://en.wikipedia.org/wiki/Missoni#Sponsoring_and_philanthropy) - [5 References](https://en.wikipedia.org/wiki/Missoni#References) - [6 Further reading](https://en.wikipedia.org/wiki/Missoni#Further_reading) Toggle the table of contents # Missoni 19 languages - [العربية](https://ar.wikipedia.org/wiki/%D9%85%D9%8A%D8%B3%D9%88%D9%86%D9%8A "ميسوني – Arabic") - [مصرى](https://arz.wikipedia.org/wiki/%D9%85%D9%8A%D8%B3%D9%88%D9%86%D9%89 "ميسونى – Egyptian Arabic") - [Deutsch](https://de.wikipedia.org/wiki/Missoni "Missoni – German") - [Español](https://es.wikipedia.org/wiki/Missoni "Missoni – Spanish") - [Euskara](https://eu.wikipedia.org/wiki/Missoni "Missoni – Basque") - [فارسی](https://fa.wikipedia.org/wiki/%D9%85%DB%8C%D8%B3%D9%88%D9%86%DB%8C "میسونی – Persian") - [Suomi](https://fi.wikipedia.org/wiki/Missoni "Missoni – Finnish") - [Français](https://fr.wikipedia.org/wiki/Missoni "Missoni – French") - [Հայերեն](https://hy.wikipedia.org/wiki/Missoni "Missoni – Armenian") - [Bahasa Indonesia](https://id.wikipedia.org/wiki/Missoni "Missoni – Indonesian") - [Italiano](https://it.wikipedia.org/wiki/Missoni_\(azienda\) "Missoni (azienda) – Italian") - [日本語](https://ja.wikipedia.org/wiki/%E3%83%9F%E3%83%83%E3%82%BD%E3%83%BC%E3%83%8B "ミッソーニ – Japanese") - [ქართული](https://ka.wikipedia.org/wiki/Missoni "Missoni – Georgian") - [한국어](https://ko.wikipedia.org/wiki/%EB%AF%B8%EC%86%8C%EB%8B%88 "미소니 – Korean") - [Lietuvių](https://lt.wikipedia.org/wiki/Missoni "Missoni – Lithuanian") - [Português](https://pt.wikipedia.org/wiki/Missoni "Missoni – Portuguese") - [Русский](https://ru.wikipedia.org/wiki/Missoni "Missoni – Russian") - [Oʻzbekcha / ўзбекча](https://uz.wikipedia.org/wiki/Missoni "Missoni – Uzbek") - 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[Wikimedia Commons](https://commons.wikimedia.org/wiki/Category:Missoni) - [Wikidata item](https://www.wikidata.org/wiki/Special:EntityPage/Q1400977 "Structured data on this page hosted by Wikidata [g]") Appearance move to sidebar hide From Wikipedia, the free encyclopedia Italian fashion house This article is about the fashion house. For the surname, see [Missoni (surname)](https://en.wikipedia.org/wiki/Missoni_\(surname\) "Missoni (surname)"). | | | |---|---| | [![](https://upload.wikimedia.org/wikipedia/commons/thumb/d/d8/Missoni_logo.svg/250px-Missoni_logo.svg.png)](https://en.wikipedia.org/wiki/File:Missoni_logo.svg) | | | Company type | Private | | Industry | Fashion | | Founded | [Gallarate](https://en.wikipedia.org/wiki/Gallarate "Gallarate"), Lombardy, Italy (1953) | | Founder | [Rosita](https://en.wikipedia.org/wiki/Rosita_Missoni "Rosita Missoni") and [Ottavio Missoni](https://en.wikipedia.org/wiki/Ottavio_Missoni "Ottavio Missoni") | | Headquarters | [Varese](https://en.wikipedia.org/wiki/Varese "Varese"), Italy | | Number of locations | 20 countries | | Area served | Worldwide | | Key people | Alberto Caliri ([Creative Director](https://en.wikipedia.org/wiki/Creative_Director "Creative Director")) Angela Missoni Luca Missoni Livio Proli ([CEO](https://en.wikipedia.org/wiki/Chief_executive_officer "Chief executive officer")) | | Products | Knitwear, leather, cotton, swimwear | | Services | Fashion retail | | Revenue | \$135 million (2023) | | Owner | Missoni family | | Number of employees | 300 (2018)[\[1\]](https://en.wikipedia.org/wiki/Missoni#cite_note-1) | | [Divisions](https://en.wikipedia.org/wiki/Division_\(business\) "Division (business)") | Missoni Missoni Home Hotel Missoni | | Website | [www.missoni.com](http://www.missoni.com/) | **Missoni** is an Italian luxury fashion house based in [Varese](https://en.wikipedia.org/wiki/Varese,_Italy "Varese, Italy"), and known for its colourful knitwear designs. The company was founded by [Ottavio](https://en.wikipedia.org/wiki/Ottavio_Missoni "Ottavio Missoni") ("Tai") and [Rosita Missoni](https://en.wikipedia.org/wiki/Rosita_Missoni "Rosita Missoni") in 1953. ## History \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=1 "Edit section: History")\] ### Early beginnings \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=2 "Edit section: Early beginnings")\] The business was founded in 1953, when Ottavio and Rosita Missoni set up a small knitwear workshop in [Gallarate](https://en.wikipedia.org/wiki/Gallarate "Gallarate"), Italy.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) They presented their first collection under the Missoni label in [Milan](https://en.wikipedia.org/wiki/Milan "Milan") in 1958.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) The business prospered, with the support of fashion editor [Anna Piaggi](https://en.wikipedia.org/wiki/Anna_Piaggi "Anna Piaggi"), then at *Arianna* magazine.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) Rosita met the French stylist [Emmanuelle Khanh](https://en.wikipedia.org/wiki/Emmanuelle_Khanh "Emmanuelle Khanh") in New York in 1965, which led to a collaboration and a new collection the following year.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) In April 1967, they were invited to show at the [Pitti Palace](https://en.wikipedia.org/wiki/Pitti_Palace "Pitti Palace") in [Florence](https://en.wikipedia.org/wiki/Florence "Florence").[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) Rosita told the models to remove their [bras](https://en.wikipedia.org/wiki/Brassiere "Brassiere"), supposedly because they were the wrong colour, and showed through the thin [lamé](https://en.wikipedia.org/wiki/Lam%C3%A9_\(fabric\) "Lamé (fabric)") blouses. The material became [transparent](https://en.wikipedia.org/wiki/Transparency_and_translucency "Transparency and translucency") under the lights and caused a sensation.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) The Missonis were not invited back the following year, but the business grew; a new factory in [Sumirago](https://en.wikipedia.org/wiki/Sumirago "Sumirago") was built in 1969.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) Missoni designs were championed in the US by [Diana Vreeland](https://en.wikipedia.org/wiki/Diana_Vreeland "Diana Vreeland"), editor of American [*Vogue*](https://en.wikipedia.org/wiki/Vogue_magazine "Vogue magazine"), and a Missoni boutique was opened in [Bloomingdales](https://en.wikipedia.org/wiki/Bloomingdales "Bloomingdales").[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) Missoni reached the peak of its influence in the fashion world in the early 1970s (though has since been the subject of revivals in interest as new generations of fashion writers discovered the appeal of its core knitwear). Tai Missoni then became more interested in other projects, designing [costumes](https://en.wikipedia.org/wiki/Costumes "Costumes") for [La Scala](https://en.wikipedia.org/wiki/La_Scala "La Scala"), carpets, and [tapestries](https://en.wikipedia.org/wiki/Tapestries "Tapestries").\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] [![](https://upload.wikimedia.org/wikipedia/commons/thumb/c/ca/Ottavio_Missoni_%28foto_di_Giuseppe_Pino%2C_1990%29.png/250px-Ottavio_Missoni_%28foto_di_Giuseppe_Pino%2C_1990%29.png)](https://en.wikipedia.org/wiki/File:Ottavio_Missoni_\(foto_di_Giuseppe_Pino,_1990\).png) The designer [Ottavio Missoni](https://en.wikipedia.org/wiki/Ottavio_Missoni "Ottavio Missoni") portrayed in his studio in [Sumirago](https://en.wikipedia.org/wiki/Sumirago "Sumirago"), at the headquarters of Missoni S.p.A. in 1990 ### Second generation \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=3 "Edit section: Second generation")\] Rosita Missoni lost interest in fashion in the 1990s and was succeeded by her daughter Angela in 1998 while Rosita took over Missoni Home.[\[3\]](https://en.wikipedia.org/wiki/Missoni#cite_note-3) In 1996 the Missonis transferred control of the business to their three children:[\[4\]](https://en.wikipedia.org/wiki/Missoni#cite_note-biochannel-4) [Vittorio Missoni](https://en.wikipedia.org/wiki/Vittorio_Missoni "Vittorio Missoni") became marketing director; Luca (born 1956) was menswear designer until 2008; Angela (born 1958) was womenswear designer, and took over menswear in 2008 when Luca became responsible for the Archive and Events.[\[5\]](https://en.wikipedia.org/wiki/Missoni#cite_note-5) By 2005, Missoni earned 60 to 70 per cent of its revenue from womenswear.[\[6\]](https://en.wikipedia.org/wiki/Missoni#cite_note-6) From 2007 until 2009, Massimo Gasparini briefly served as the company's CEO, setting up a new organizational structure and streamlining its product offer.[\[7\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Missoni_CEO_to_Pilot_Major_Changes-7)[\[8\]](https://en.wikipedia.org/wiki/Missoni#cite_note-8) [![](https://upload.wikimedia.org/wikipedia/commons/thumb/2/2a/2010_Missoni_dress%2C_fishscale_knit%2C_on_display_in_Westfield_shopping_mall_01.jpg/250px-2010_Missoni_dress%2C_fishscale_knit%2C_on_display_in_Westfield_shopping_mall_01.jpg)](https://en.wikipedia.org/wiki/File:2010_Missoni_dress,_fishscale_knit,_on_display_in_Westfield_shopping_mall_01.jpg) Missoni dress in [Westfield](https://en.wikipedia.org/wiki/Westfield_London "Westfield London") shopping mall, 2010 On 13 September 2011, Missoni made headlines briefly when [Target Stores](https://en.wikipedia.org/wiki/Target_Stores "Target Stores") offered low-cost variants of Missoni products in their stores and on their website. Most items sold out within 24 hours, there were long queues outside stores and the Target website was overloaded. Some items appeared at higher prices on [eBay](https://en.wikipedia.org/wiki/EBay "EBay") within hours and Target did not restock.[\[9\]](https://en.wikipedia.org/wiki/Missoni#cite_note-9) ### Death of Vittorio Missoni \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=4 "Edit section: Death of Vittorio Missoni")\] Main article: [Transaereo BN-2A-27 Islander crash](https://en.wikipedia.org/wiki/Transaereo_BN-2A-27_Islander_crash "Transaereo BN-2A-27 Islander crash") On 4 January 2013 a plane carrying [Vittorio Missoni](https://en.wikipedia.org/wiki/Vittorio_Missoni "Vittorio Missoni"), then CEO of Missoni, went missing off the coast of Venezuela.[\[10\]](https://en.wikipedia.org/wiki/Missoni#cite_note-10) On 27 June 2013, the Venezuelan government announced that remains of the aircraft had been found north of [Los Roques archipelago](https://en.wikipedia.org/wiki/Los_Roques_archipelago "Los Roques archipelago").[\[11\]](https://en.wikipedia.org/wiki/Missoni#cite_note-11) Vittorio's body was recovered along with those of the other passengers.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] ### Death of Ottavio Missoni \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=5 "Edit section: Death of Ottavio Missoni")\] [Ottavio Missoni](https://en.wikipedia.org/wiki/Ottavio_Missoni "Ottavio Missoni") died during the night between 8 and 9 May 2013, at the age of 92.[\[12\]](https://en.wikipedia.org/wiki/Missoni#cite_note-12) From 2013, designer [Patricia Urquiola](https://en.wikipedia.org/wiki/Patricia_Urquiola "Patricia Urquiola") was responsible for redesigning the label's stores.[\[13\]](https://en.wikipedia.org/wiki/Missoni#cite_note-13)[\[14\]](https://en.wikipedia.org/wiki/Missoni#cite_note-14) In February 2014, Angela Missoni hired [Rossella Jardini](https://en.wikipedia.org/wiki/Rossella_Jardini "Rossella Jardini"), former creative director of [Moschino](https://en.wikipedia.org/wiki/Moschino "Moschino"), as a consultant.[\[15\]](https://en.wikipedia.org/wiki/Missoni#cite_note-zar-15) ### 2018 \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=6 "Edit section: 2018")\] In 2018, the Missoni family sold a 41.2% stake in the company to investment fund Fondo Strategico Italiano (FSI) for €70 million (\$82 million),[\[16\]](https://en.wikipedia.org/wiki/Missoni#cite_note-16)[\[17\]](https://en.wikipedia.org/wiki/Missoni#cite_note-17) putting the family's share at 58.8%. A year later, Angela Missoni announced plans to list the company at the [Borsa Italiana](https://en.wikipedia.org/wiki/Borsa_Italiana "Borsa Italiana") within three years.[\[18\]](https://en.wikipedia.org/wiki/Missoni#cite_note-18) In 2021, Angela Missoni was succeeded at the helm of the women's line by Alberto Caliri.[\[19\]](https://en.wikipedia.org/wiki/Missoni#cite_note-19) The following year, Missoni named Filippo Grazioli its new creative director, with Caliri overeeing Missoni Sport and Missoni Home.[\[20\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Luisa_Zargani_2022-20) In October 2024, Missoni announced the departure of Grazioli and the reappointment of Alberto Caliri to the creative director position.[\[21\]](https://en.wikipedia.org/wiki/Missoni#cite_note-21) ### Death of Rosita Missoni \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=7 "Edit section: Death of Rosita Missoni")\] [![](https://upload.wikimedia.org/wikipedia/commons/thumb/5/5d/Rosita_Missoni_2019.jpg/250px-Rosita_Missoni_2019.jpg)](https://en.wikipedia.org/wiki/File:Rosita_Missoni_2019.jpg) [Rosita Missoni](https://en.wikipedia.org/wiki/Rosita_Missoni "Rosita Missoni") in 2019 On 2 January 2025, [Rosita Missoni](https://en.wikipedia.org/wiki/Rosita_Missoni "Rosita Missoni") (née Jelmini) died at the age of 93.[\[22\]](https://en.wikipedia.org/wiki/Missoni#cite_note-22) ## Other brands \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=8 "Edit section: Other brands")\] [![](https://upload.wikimedia.org/wikipedia/commons/thumb/0/0a/Missoni_coat_2010.jpg/250px-Missoni_coat_2010.jpg)](https://en.wikipedia.org/wiki/File:Missoni_coat_2010.jpg) A Missoni coat and dress in 2010 [![](https://upload.wikimedia.org/wikipedia/commons/thumb/2/26/Pellegrino_Missoni_label_design.jpg/250px-Pellegrino_Missoni_label_design.jpg)](https://en.wikipedia.org/wiki/File:Pellegrino_Missoni_label_design.jpg) A temporary promotional design by two iconic Italian brands: a [Pellegrino](https://en.wikipedia.org/wiki/S.Pellegrino "S.Pellegrino") mineral water bottle with a Missoni-style label, 2010 ### Missoni Sport \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=9 "Edit section: Missoni Sport")\] Missoni Sport was first launched in 1985 under the creative direction of Luca Missoni.[\[23\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Luisa_Zargani_2023-23) It was initially licensed out to Malerba, brought in-house in January 2002 and eventually discontinued in 2007.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2)[\[7\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Missoni_CEO_to_Pilot_Major_Changes-7) Missoni Sport was relaunched in 2022,[\[24\]](https://en.wikipedia.org/wiki/Missoni#cite_note-24) now produced in-house as a wellness and comfort line, retailing at around 20 per cent less than the signature brand.[\[20\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Luisa_Zargani_2022-20) In 2023, it launched a capsule collection of tracksuits, cardigans, hoodies and sweatshirts in collaboration with soccer player [Mike Maignan](https://en.wikipedia.org/wiki/Mike_Maignan "Mike Maignan").[\[23\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Luisa_Zargani_2023-23) ### M Missoni \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=10 "Edit section: M Missoni")\] M Missoni, a less expensive line, was introduced in 1998 and initially manufactured and distributed by [Marzotto](https://en.wikipedia.org/wiki/Marzotto "Marzotto").[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) Margherita Maccapani Missoni, granddaughter of Rosita Missoni, served as the label's creative director from 1998 until 2021.[\[25\]](https://en.wikipedia.org/wiki/Missoni#cite_note-25) In 2012, M Missoni launched its first accessories collection.[\[26\]](https://en.wikipedia.org/wiki/Missoni#cite_note-26) Missoni later brought the M Missoni line in-house in April 2018, selecting Italian manufacturing company Gilmar SpA as a production partner for the line. This followed the expiration of the licensing agreement with [Valentino Fashion Group](https://en.wikipedia.org/wiki/Valentino_Fashion_Group "Valentino Fashion Group"), which had first been signed in 2005.[\[27\]](https://en.wikipedia.org/wiki/Missoni#cite_note-wwd.com-27) By 2019, M Missoni's sales amounted to around 30 million euros.[\[27\]](https://en.wikipedia.org/wiki/Missoni#cite_note-wwd.com-27) Also in 2019, [Margherita Missoni](https://en.wikipedia.org/wiki/Margherita_Missoni "Margherita Missoni") presented her first full collection as the label's creative director.[\[28\]](https://en.wikipedia.org/wiki/Missoni#cite_note-28) By 2021, M Missoni was discontinued.[\[20\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Luisa_Zargani_2022-20) ### Missoni Home \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=11 "Edit section: Missoni Home")\] Missoni Home has its roots in furnishing fabrics produced in 1981 in collaboration with Rosita's family firm.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) In 2012, Missoni Home launched its cooperation with the 645-unit Acqua Livingstone tower in Manila, as the first residential building in the world for the brand to fully equip.[\[29\]](https://en.wikipedia.org/wiki/Missoni#cite_note-29) In 2021, Missoni signed an agreement with [Dar Al Arkan Real Estate Development Company](https://en.wikipedia.org/wiki/Dar_Al_Arkan_Real_Estate_Development_Company "Dar Al Arkan Real Estate Development Company") to use its Missoni Home line to decorate the apartments and penthouses of the Urban Oasis, a 38-floor waterfront building under construction by the [Dubai Canal](https://en.wikipedia.org/wiki/Dubai_Canal "Dubai Canal").[\[20\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Luisa_Zargani_2022-20) As part of Missoni Home, the company launched the Missoni Resort Club project in 2022, customizing the Le Carillon beach club in [Paraggi](https://en.wikipedia.org/wiki/Paraggi "Paraggi") and the [One\&Only](https://en.wikipedia.org/wiki/One%26Only "One&Only") Reethi Rah resort in the Maldives. By 2023, a Missoni Resort Club outpost opened in collaboration with Nikki Beach Costa Smeralda in [Porto Cervo](https://en.wikipedia.org/wiki/Porto_Cervo "Porto Cervo").[\[30\]](https://en.wikipedia.org/wiki/Missoni#cite_note-30) ### Hotel Missoni \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=12 "Edit section: Hotel Missoni")\] [![](https://upload.wikimedia.org/wikipedia/commons/thumb/a/a6/Missoni_Hotel_lobby%2C_Edinburgh%2C_Sept._2011_-_Flickr_-_PhillipC_%281%29.jpg/250px-Missoni_Hotel_lobby%2C_Edinburgh%2C_Sept._2011_-_Flickr_-_PhillipC_%281%29.jpg)](https://en.wikipedia.org/wiki/File:Missoni_Hotel_lobby,_Edinburgh,_Sept._2011_-_Flickr_-_PhillipC_\(1\).jpg) Missoni Hotel lobby, [Edinburgh](https://en.wikipedia.org/wiki/Edinburgh "Edinburgh"), September 2011 In November 2005, Missoni and the [Rezidor Hotel Group](https://en.wikipedia.org/wiki/Rezidor_Hotel_Group "Rezidor Hotel Group") signed an agreement to create Hotel Missoni, with plans to have 30 hotels open or in development by 2012.[\[31\]](https://en.wikipedia.org/wiki/Missoni#cite_note-31) Two Hotel Missoni branches eventually opened in [Edinburgh](https://en.wikipedia.org/wiki/Edinburgh "Edinburgh") (2009) and [Kuwait City](https://en.wikipedia.org/wiki/Kuwait_City "Kuwait City") (2011).[\[32\]](https://en.wikipedia.org/wiki/Missoni#cite_note-32) The hotel agreement ceased in 2014, and the Edinburgh hotel was rebranded as [Radisson Collection](https://en.wikipedia.org/wiki/Radisson_Collection "Radisson Collection").[\[33\]](https://en.wikipedia.org/wiki/Missoni#cite_note-rezi-33) ### Missoni Kids \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=13 "Edit section: Missoni Kids")\] Missoni operated a licence with Children Worldwide Fashion until early 2000s, when it was brought in-house with a more restricted product offer.[\[34\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Sandra_Salibian_2022-34) In 2022, Missoni signed a multiyear licensing agreement with Italian manufacturing company Simonetta for the development, production and worldwide distribution of the Missoni Kids line, starting from the spring 2023 collection.[\[34\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Sandra_Salibian_2022-34) ### Other activities \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=14 "Edit section: Other activities")\] The company launched its first perfume – manufactured by [Charles of the Ritz](https://en.wikipedia.org/wiki/Charles_of_the_Ritz "Charles of the Ritz")[\[35\]](https://en.wikipedia.org/wiki/Missoni#cite_note-35) and developed and distributed by [Max Factor](https://en.wikipedia.org/wiki/Max_Factor "Max Factor")[\[36\]](https://en.wikipedia.org/wiki/Missoni#cite_note-36) – in 1982,[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) although the license is now held by [Estée Lauder](https://en.wikipedia.org/wiki/Est%C3%A9e_Lauder_Companies "Estée Lauder Companies").\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In 2011, [Target](https://en.wikipedia.org/wiki/Target_Corporation "Target Corporation") offered *Missoni for Target*, a limited-edition collection including home goods; accessories; and apparel for women, men, girls, and babies both in stores and online.[\[37\]](https://en.wikipedia.org/wiki/Missoni#cite_note-37)[\[38\]](https://en.wikipedia.org/wiki/Missoni#cite_note-38)[\[39\]](https://en.wikipedia.org/wiki/Missoni#cite_note-39) In 2017, [Missoni Baia](https://en.wikipedia.org/w/index.php?title=Missoni_Baia&action=edit&redlink=1 "Missoni Baia (page does not exist)"), Missoni's first venture into residential real estate development, broke ground in the [Edgewater](https://en.wikipedia.org/wiki/Edgewater_\(Miami\) "Edgewater (Miami)") neighborhood of [Miami](https://en.wikipedia.org/wiki/Miami "Miami"), [Florida](https://en.wikipedia.org/wiki/Florida "Florida").[\[40\]](https://en.wikipedia.org/wiki/Missoni#cite_note-40) The 249 unit complex will be completed by the end of 2022.[\[41\]](https://en.wikipedia.org/wiki/Missoni#cite_note-41)[\[20\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Luisa_Zargani_2022-20) In 2018, Missoni and [Safilo](https://en.wikipedia.org/wiki/Safilo "Safilo") entered into a five-year global licensing agreement for the production and distribution of prescription eyewear and sunglass collections for both the main label and M Missoni.[\[42\]](https://en.wikipedia.org/wiki/Missoni#cite_note-42) In 2019, the company signed a global licensing agreement for the design, production and distribution of watches with [Timex Group](https://en.wikipedia.org/wiki/Timex_Group "Timex Group").[\[43\]](https://en.wikipedia.org/wiki/Missoni#cite_note-43) ## Campaigns \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=15 "Edit section: Campaigns")\] Over the years, Missoni has commissioned various notable photographers for its ad campaigns, including [Juergen Teller](https://en.wikipedia.org/wiki/Juergen_Teller "Juergen Teller") (2010)[\[44\]](https://en.wikipedia.org/wiki/Missoni#cite_note-44) and [Alasdair McLellan](https://en.wikipedia.org/wiki/Alasdair_McLellan "Alasdair McLellan") (2013).[\[45\]](https://en.wikipedia.org/wiki/Missoni#cite_note-45) ## Sponsoring and philanthropy \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=16 "Edit section: Sponsoring and philanthropy")\] In 2017, [Jennifer Lopez](https://en.wikipedia.org/wiki/Jennifer_Lopez "Jennifer Lopez") teamed up with Missoni along with Women's Cancer Research Fund and [Saks Fifth Avenue](https://en.wikipedia.org/wiki/Saks_Fifth_Avenue "Saks Fifth Avenue") to set a fund raise for cancer research. Lopez helped promote the \$35 limited-edition Missoni tees, and the profits went to 12 different cancer charities.[\[46\]](https://en.wikipedia.org/wiki/Missoni#cite_note-46) ## References \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=17 "Edit section: References")\] 1. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-1)** Giulia Segreti and Claudia Cristoferi (15 June 2018), [Cash injection from state-backed fund to fuel Missoni expansion](https://www.reuters.com/article/uk-italy-m-a-missoni-fsi-idUKKBN1JB15D) *[Reuters](https://en.wikipedia.org/wiki/Reuters "Reuters")*. 2. ^ [***a***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-0) [***b***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-1) [***c***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-2) [***d***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-3) [***e***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-4) [***f***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-5) [***g***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-6) [***h***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-7) [***i***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-8) [***j***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-9) [***k***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-10) [***l***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-11) ["Missoni History"](https://magazine.pilaeo.com/fashion/missoni-history/). Pilaeo Magazine. 11 August 2015. Retrieved 15 August 2018. 3. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-3)** [Suzy Menkes](https://en.wikipedia.org/wiki/Suzy_Menkes "Suzy Menkes") (2 December 2003). ["Missoni's family mosaic"](https://web.archive.org/web/20070210073149/http://www.iht.com/articles/2003/12/02/missoni_ed3_.php). *International Herald Tribune*. London. Archived from [the original](http://www.iht.com/articles/2003/12/02/missoni_ed3_.php) on 10 February 2007. 4. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-biochannel_4-0)** ["Vittorio Missoni biography"](http://www.biography.com/people/vittorio-missoni-21095693). *[The Biography Channel](https://en.wikipedia.org/wiki/The_Biography_Channel "The Biography Channel")*. Retrieved 25 July 2013. 5. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-5)** ["Missoni catwalk show at the V\&A"](https://web.archive.org/web/20070929133816/http://www.vam.ac.uk/collections/fashion/fashion_motion/missoni/index.html). [Victoria and Albert Museum](https://en.wikipedia.org/wiki/Victoria_and_Albert_Museum "Victoria and Albert Museum"). Archived from [the original](http://www.vam.ac.uk/collections/fashion/fashion_motion/missoni/index.html) on 29 September 2007. Retrieved 5 August 2007. 6. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-6)** Robert Galbraith (20 January 2005), [Putting the accent on dressing down](https://www.nytimes.com/2005/01/20/style/putting-the-accent-on-dressing-down.html) *[New York Times](https://en.wikipedia.org/wiki/New_York_Times "New York Times")*. 7. ^ [***a***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Missoni_CEO_to_Pilot_Major_Changes_7-0) [***b***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Missoni_CEO_to_Pilot_Major_Changes_7-1) Amanda Kaiser (29 May 2007), [Missoni CEO to Pilot Major Changes](https://wwd.com/business-news/financial/missoni-ceo-to-pilot-major-changes-495012/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 8. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-8)** Luisa Zargani (3 November 2009), [Gasparini Leaves Missoni](https://wwd.com/fashion-news/designer-luxury/gasparini-leaves-missoni-2360199/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 9. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-9)** Sandra M. Jones (13 September 2011). [Target hits it big with Missoni collection: Demand dries up 6-week supply in 1 day](https://www.chicagotribune.com/2011/09/13/target-hits-it-big-with-missoni-collection-2/). *Chicago Tribune*. Accessed May 2014. 10. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-10)** Eric Wilson (5 January 2013). ["Fashion Boss From Italy Lost in Flight Off Venezuela"](https://www.nytimes.com/2013/01/06/world/europe/plane-carrying-italian-designer-lost-near-venezuela.html?ref=europe&_r=0). *The New York Times*. Retrieved 18 July 2019. 11. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-11)** ["Hallan avioneta desaparecida en enero cuando viajaba Los Roques-Maiquetía"](http://www.eluniversal.com/sucesos/130627/hallan-avioneta-desaparecida-en-enero-cuando-viajaba-los-roques-maique). *El Universal* (in Spanish). 27 June 2013. Retrieved 27 June 2013. 12. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-12)** ["Ottavio Missoni, Who Made Zigzags a Symbol of High Fashion, Dies at 92"](https://www.nytimes.com/2013/05/10/fashion/ottavio-missoni-is-dead-at-92.html). *[The New York Times](https://en.wikipedia.org/wiki/The_New_York_Times "The New York Times")*. nytimes.com. 10 May 2013. Retrieved 2 January 2025. 13. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-13)** Alessandra Turra (11 April 2013), [Missoni Unveils New Flagship Concept](https://wwd.com/fashion-news/designer-luxury/missoni-unveils-new-flagship-concept-6889407/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")* 14. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-14)** Ali Morris (2 February 2015), [Missoni weaves a bold new design direction into its rue Saint-Honoré Paris store](https://www.wallpaper.com/fashion/missoni-weaves-a-bold-new-design-direction-into-its-rue-saint-honor-paris-store) *[Wallpaper](https://en.wikipedia.org/wiki/Wallpaper_\(magazine\) "Wallpaper (magazine)")*. 15. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-zar_15-0)** Luisa Zargani (25 February 2014). ["Rossella Jardini to Lend a Hand at Missoni"](http://www.wwd.com/fashion-news/fashion-scoops/helping-hand-7507728?src=nl/mornReport/20140225). WWD. Retrieved 18 July 2019. 16. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-16)** Pietro Lombardi (15 June 2018), [Italian Fashion House Missoni Sells 41.2% Stake for €70 Million](https://www.wsj.com/articles/italian-fashion-house-missoni-sells-41-2-stake-for-70-million-1529074581) *[Wall Street Journal](https://en.wikipedia.org/wiki/Wall_Street_Journal "Wall Street Journal")*. 17. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-17)** Giulia Segreti (15 June 2018), [Italian state-backed fund to buy 41.2 pct stake of fashion house Missoni](https://www.reuters.com/article/italy-ma-missoni-fsi/italian-state-backed-fund-to-buy-412-pct-stake-of-fashion-house-missoni-idUSI6N1T9001) *[Reuters](https://en.wikipedia.org/wiki/Reuters "Reuters")*. 18. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-18)** Giulia Segreti (15 November 2019), [Italy's Missoni plans to list on bourse in next three years: paper](https://www.reuters.com/article/us-italy-missoni-ipo-idUSKBN1XP0LJ) *[Reuters](https://en.wikipedia.org/wiki/Reuters "Reuters")*. 19. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-19)** Alessandra Turra (28 July 2021), [Missoni Wants You to Live in Colors](https://wwd.com/fashion-news/fashion-scoops/missoni-wants-you-to-live-in-colors-1234889070/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 20. ^ [***a***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Luisa_Zargani_2022_20-0) [***b***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Luisa_Zargani_2022_20-1) [***c***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Luisa_Zargani_2022_20-2) [***d***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Luisa_Zargani_2022_20-3) [***e***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Luisa_Zargani_2022_20-4) Luisa Zargani (17 March 2022), [Exclusive: Missoni Names Filippo Grazioli New Creative Director](https://wwd.com/fashion-news/designer-luxury/missoni-names-filippo-grazioli-new-creative-director-1235134410/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 21. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-21)** Zargani, Luisa (3 October 2024). ["EXCLUSIVE: Missoni Parts Ways with Creative Director Filippo Grazioli"](https://wwd.com/fashion-news/designer-luxury/missoni-creative-director-filippo-grazioli-part-ways-1236660686/). *WWD*. Retrieved 4 October 2024. 22. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-22)** ["Lutto nell'alta moda, è morta a 93 anni Rosita Missoni"](https://www.tgcom24.mediaset.it/lifestyle/moda/moda-morta-rosita-missoni_92096168-202502k.shtml). tgcom24.mediaset.it. tgcom24.mediaset.it. 2 January 2025. Retrieved 2 January 2025. 23. ^ [***a***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Luisa_Zargani_2023_23-0) [***b***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Luisa_Zargani_2023_23-1) Luisa Zargani (7 July 2023), [Missoni Sport, Mike Maignan Launch Capsule](https://wwd.com/fashion-news/other/missoni-sport-mike-maignan-launch-capsule-1235729480/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 24. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-24)** Luke Leitch (17 March 2022), [Missoni Changes Its Stripes: Givenchy Alum Filippo Grazioli Is New Creative Director](https://www.vogue.com/article/missoni-names-filippo-grazioli-creative-director) *[Vogue](https://en.wikipedia.org/wiki/Vogue_\(magazine\) "Vogue (magazine)")* 25. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-25)** Rysman, Laura (25 September 2019). ["Margherita Maccapani Missoni Takes on a New Challenge, by Looking Back"](https://www.nytimes.com/2019/09/25/t-magazine/margherita-maccapani-missoni-fashion-week.html). *The New York Times*. [ISSN](https://en.wikipedia.org/wiki/ISSN_\(identifier\) "ISSN (identifier)") [0362-4331](https://search.worldcat.org/issn/0362-4331). Retrieved 31 March 2020. 26. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-26)** Merle Ginsberg (29 May 2012), [M Missoni to Launch First Accessories Line](https://www.hollywoodreporter.com/lifestyle/style/m-missoni-launch-first-accessories-line-330503/) *[The Hollywood Reporter](https://en.wikipedia.org/wiki/The_Hollywood_Reporter "The Hollywood Reporter")*. 27. ^ [***a***](https://en.wikipedia.org/wiki/Missoni#cite_ref-wwd.com_27-0) [***b***](https://en.wikipedia.org/wiki/Missoni#cite_ref-wwd.com_27-1) Luisa Zargani (18 March 2021), [CEO Talks: Missoni’s Livio Proli on Reorganization, Freezing M Missoni Line](https://wwd.com/business-news/business-features/missoni-livio-proli-reorganization-freezing-m-missoni-1234781156/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 28. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-28)** Carola Long (20 September 2019), [Fendi and M Missoni offer feel good clothes](https://www.ft.com/content/0b36f6ca-db90-11e9-8f9b-77216ebe1f17) *[Financial Times](https://en.wikipedia.org/wiki/Financial_Times "Financial Times")*. 29. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-29)** Merle Ginsberg (26 March 2012), [First Residential Building With Interiors By Missoni Opens in the Philippines](https://www.hollywoodreporter.com/lifestyle/style/first-residential-building-interiors-by-missoni-opens-philippines-304284/) *[The Hollywood Reporter](https://en.wikipedia.org/wiki/The_Hollywood_Reporter "The Hollywood Reporter")*. 30. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-30)** Sandra Salibian (14 July 2023), [Missoni Takes Over the Nikki Beach Costa Smeralda in Sardinia](https://wwd.com/fashion-news/fashion-scoops/missoni-takes-over-the-nikki-beach-costa-smeralda-resort-destination-in-porto-cervo-sardinia-1235743922/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 31. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-31)** ["Lifetime Achievement Award for Kurt Ritter at European Hospitality Awards 2012"](http://www.rezidor.com/phoenix.zhtml?c=223433&p=irol-newsArticle_Print&ID=1755351). *The Rezidor Hotel Group*. Retrieved 25 January 2016. \[*[permanent dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot "Wikipedia:Link rot")*\] 32. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-32)** Luisa Zargani ( 18 May 2011), [Hotel Missoni Set to Open in Kuwait City](https://wwd.com/eye/lifestyle/missoni-opens-second-hotel-3615954/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 33. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-rezi_33-0)** Graham Smith (3 March 2014). ["Carlson Rezidor and Missoni Tie Up"](http://www.businesstraveller.com/news/100292/carlson-rezidor-and-missoni-end-hotel-tie-up). BusinessTraveler. 34. ^ [***a***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Sandra_Salibian_2022_34-0) [***b***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Sandra_Salibian_2022_34-1) Sandra Salibian (9 May 2022), [Missoni, Simonetta Sign Childrenswear Licensing Agreement](https://wwd.com/business-news/markets/missoni-simonetta-childrenswear-licensing-agreement-1235176274/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 35. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-35)** Bernadine Morris (25 March 1981), [For Missioni, Applaus in Milan](https://www.nytimes.com/1981/03/25/garden/for-missoni-applause-in-milan.html) *[New York Times](https://en.wikipedia.org/wiki/New_York_Times "New York Times")*. 36. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-36)** Bernadine Morris (12 September 1981), [Missoni at the Met](https://www.nytimes.com/1981/09/12/style/missoni-at-the-met.html) *[New York Times](https://en.wikipedia.org/wiki/New_York_Times "New York Times")*. 37. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-37)** Lynden Volpe (7 September 2011), [Missoni Visits Target](https://www.vanityfair.com/style/2011/08/missoni-for-target) *[Vanity Fair](https://en.wikipedia.org/wiki/Vanity_Fair_\(magazine\) "Vanity Fair (magazine)")* 38. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-38)** Emanuella Grinberg (13 September 2011), [Missoni for Target line creates Black Friday-like demand](https://edition.cnn.com/2011/09/13/living/missoni-for-target-line-creates-black-friday-like-demand/index.html) *[CNN](https://en.wikipedia.org/wiki/CNN "CNN")*. 39. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-39)** Stephanie Clifford (13 September 2011), [Demand at Target for Fashion Line Crashes Web Site](https://www.nytimes.com/2011/09/14/business/demand-at-target-for-fashion-line-crashes-web-site.html) *[New York Times](https://en.wikipedia.org/wiki/New_York_Times "New York Times")*. 40. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-40)** C. J. Hughes (21 April 2020), [The Latest Fashion Accessory in Miami: A Luxury Condo](https://www.nytimes.com/2020/04/21/business/miami-fashion-luxury-condo.html) *[New York Times](https://en.wikipedia.org/wiki/New_York_Times "New York Times")*. 41. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-41)** ["Edgewater's Missoni Baia condo tower begins its 649-foot climb"](https://web.archive.org/web/20180925185528/https://miami.curbed.com/2018/9/25/17896242/construction-edgewater-missoni-baia-condos). Curbed.com. 25 September 2018. Archived from [the original](https://miami.curbed.com/2018/9/25/17896242/construction-edgewater-missoni-baia-condos/) on 25 September 2018. Retrieved 6 October 2018. 42. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-42)** Luisa Zargani (19 December 2018), [Missoni, Safilo Ink Eyewear Licensing Agreement](https://wwd.com/accessories-news/eyewear/missoni-safilo-eyewear-licensing-agreement-1202938550/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 43. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-43)** Martino Carrera (4 December 2019), [Missoni Signs Watch License With Timex](https://wwd.com/accessories-news/watches/missoni-signs-watch-license-timex-1203386530/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 44. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-44)** Carola Long (7 February 2010), [Missoni accomplished](https://www.independent.co.uk/life-style/fashion/features/missoni-accomplished-photographer-juergen-teller-captures-three-generations-of-the-italian-fashion-dynasty-1888521.html) *[The Independent](https://en.wikipedia.org/wiki/The_Independent "The Independent")*. 45. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-45)** Alessandra Turra (6 February 2013), [Missoni to Mark 60th Anniversary With Campaign](https://wwd.com/business-news/media/new-past-6699812/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 46. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-46)** ["Jennifer Lopez Teams Up With Missoni and Saks Fifth Avenue for Women's Cancer Research Fund"](http://people.com/chica/jennifer-lopez-missoni-saks-fifth-avenue-women-cancer-research-fund-collaboration-tshirt/). *PEOPLE.com*. 14 September 2017. Retrieved 4 October 2017. ## Further reading \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=18 "Edit section: Further reading")\] - Sanai, Darius (1 March 2013). ["Go Faster Stripes (Interview with Angela Missoni)"](https://web.archive.org/web/20180109174127/http://www.lux-mag.com/2013/03/01/go-faster-stripes/). LUX Magazine. Archived from [the original](http://lux-mag.com/2013/03/01/go-faster-stripes/) on 9 January 2018. 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From Wikipedia, the free encyclopedia This article is about the fashion house. For the surname, see [Missoni (surname)](https://en.wikipedia.org/wiki/Missoni_\(surname\) "Missoni (surname)"). | | | |---|---| | [![](https://upload.wikimedia.org/wikipedia/commons/thumb/d/d8/Missoni_logo.svg/250px-Missoni_logo.svg.png)](https://en.wikipedia.org/wiki/File:Missoni_logo.svg) | | | Company type | Private | | Industry | Fashion | | Founded | [Gallarate](https://en.wikipedia.org/wiki/Gallarate "Gallarate"), Lombardy, Italy (1953) | | Founder | [Rosita](https://en.wikipedia.org/wiki/Rosita_Missoni "Rosita Missoni") and [Ottavio Missoni](https://en.wikipedia.org/wiki/Ottavio_Missoni "Ottavio Missoni") | | Headquarters | [Varese](https://en.wikipedia.org/wiki/Varese "Varese"), Italy | | Number of locations | 20 countries | | Area served | Worldwide | | Key people | Alberto Caliri ([Creative Director](https://en.wikipedia.org/wiki/Creative_Director "Creative Director")) Angela Missoni Luca Missoni Livio Proli ([CEO](https://en.wikipedia.org/wiki/Chief_executive_officer "Chief executive officer")) | | Products | Knitwear, leather, cotton, swimwear | | Services | Fashion retail | | Revenue | \$135 million (2023) | | Owner | Missoni family | | Number of employees | 300 (2018)[\[1\]](https://en.wikipedia.org/wiki/Missoni#cite_note-1) | | [Divisions](https://en.wikipedia.org/wiki/Division_\(business\) "Division (business)") | Missoni Missoni Home Hotel Missoni | | Website | [www.missoni.com](http://www.missoni.com/) | **Missoni** is an Italian luxury fashion house based in [Varese](https://en.wikipedia.org/wiki/Varese,_Italy "Varese, Italy"), and known for its colourful knitwear designs. The company was founded by [Ottavio](https://en.wikipedia.org/wiki/Ottavio_Missoni "Ottavio Missoni") ("Tai") and [Rosita Missoni](https://en.wikipedia.org/wiki/Rosita_Missoni "Rosita Missoni") in 1953. The business was founded in 1953, when Ottavio and Rosita Missoni set up a small knitwear workshop in [Gallarate](https://en.wikipedia.org/wiki/Gallarate "Gallarate"), Italy.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) They presented their first collection under the Missoni label in [Milan](https://en.wikipedia.org/wiki/Milan "Milan") in 1958.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) The business prospered, with the support of fashion editor [Anna Piaggi](https://en.wikipedia.org/wiki/Anna_Piaggi "Anna Piaggi"), then at *Arianna* magazine.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) Rosita met the French stylist [Emmanuelle Khanh](https://en.wikipedia.org/wiki/Emmanuelle_Khanh "Emmanuelle Khanh") in New York in 1965, which led to a collaboration and a new collection the following year.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) In April 1967, they were invited to show at the [Pitti Palace](https://en.wikipedia.org/wiki/Pitti_Palace "Pitti Palace") in [Florence](https://en.wikipedia.org/wiki/Florence "Florence").[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) Rosita told the models to remove their [bras](https://en.wikipedia.org/wiki/Brassiere "Brassiere"), supposedly because they were the wrong colour, and showed through the thin [lamé](https://en.wikipedia.org/wiki/Lam%C3%A9_\(fabric\) "Lamé (fabric)") blouses. The material became [transparent](https://en.wikipedia.org/wiki/Transparency_and_translucency "Transparency and translucency") under the lights and caused a sensation.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) The Missonis were not invited back the following year, but the business grew; a new factory in [Sumirago](https://en.wikipedia.org/wiki/Sumirago "Sumirago") was built in 1969.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) Missoni designs were championed in the US by [Diana Vreeland](https://en.wikipedia.org/wiki/Diana_Vreeland "Diana Vreeland"), editor of American [*Vogue*](https://en.wikipedia.org/wiki/Vogue_magazine "Vogue magazine"), and a Missoni boutique was opened in [Bloomingdales](https://en.wikipedia.org/wiki/Bloomingdales "Bloomingdales").[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) Missoni reached the peak of its influence in the fashion world in the early 1970s (though has since been the subject of revivals in interest as new generations of fashion writers discovered the appeal of its core knitwear). Tai Missoni then became more interested in other projects, designing [costumes](https://en.wikipedia.org/wiki/Costumes "Costumes") for [La Scala](https://en.wikipedia.org/wiki/La_Scala "La Scala"), carpets, and [tapestries](https://en.wikipedia.org/wiki/Tapestries "Tapestries").\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] [![](https://upload.wikimedia.org/wikipedia/commons/thumb/c/ca/Ottavio_Missoni_%28foto_di_Giuseppe_Pino%2C_1990%29.png/250px-Ottavio_Missoni_%28foto_di_Giuseppe_Pino%2C_1990%29.png)](https://en.wikipedia.org/wiki/File:Ottavio_Missoni_\(foto_di_Giuseppe_Pino,_1990\).png) The designer [Ottavio Missoni](https://en.wikipedia.org/wiki/Ottavio_Missoni "Ottavio Missoni") portrayed in his studio in [Sumirago](https://en.wikipedia.org/wiki/Sumirago "Sumirago"), at the headquarters of Missoni S.p.A. in 1990 Rosita Missoni lost interest in fashion in the 1990s and was succeeded by her daughter Angela in 1998 while Rosita took over Missoni Home.[\[3\]](https://en.wikipedia.org/wiki/Missoni#cite_note-3) In 1996 the Missonis transferred control of the business to their three children:[\[4\]](https://en.wikipedia.org/wiki/Missoni#cite_note-biochannel-4) [Vittorio Missoni](https://en.wikipedia.org/wiki/Vittorio_Missoni "Vittorio Missoni") became marketing director; Luca (born 1956) was menswear designer until 2008; Angela (born 1958) was womenswear designer, and took over menswear in 2008 when Luca became responsible for the Archive and Events.[\[5\]](https://en.wikipedia.org/wiki/Missoni#cite_note-5) By 2005, Missoni earned 60 to 70 per cent of its revenue from womenswear.[\[6\]](https://en.wikipedia.org/wiki/Missoni#cite_note-6) From 2007 until 2009, Massimo Gasparini briefly served as the company's CEO, setting up a new organizational structure and streamlining its product offer.[\[7\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Missoni_CEO_to_Pilot_Major_Changes-7)[\[8\]](https://en.wikipedia.org/wiki/Missoni#cite_note-8) [![](https://upload.wikimedia.org/wikipedia/commons/thumb/2/2a/2010_Missoni_dress%2C_fishscale_knit%2C_on_display_in_Westfield_shopping_mall_01.jpg/250px-2010_Missoni_dress%2C_fishscale_knit%2C_on_display_in_Westfield_shopping_mall_01.jpg)](https://en.wikipedia.org/wiki/File:2010_Missoni_dress,_fishscale_knit,_on_display_in_Westfield_shopping_mall_01.jpg) Missoni dress in [Westfield](https://en.wikipedia.org/wiki/Westfield_London "Westfield London") shopping mall, 2010 On 13 September 2011, Missoni made headlines briefly when [Target Stores](https://en.wikipedia.org/wiki/Target_Stores "Target Stores") offered low-cost variants of Missoni products in their stores and on their website. Most items sold out within 24 hours, there were long queues outside stores and the Target website was overloaded. Some items appeared at higher prices on [eBay](https://en.wikipedia.org/wiki/EBay "EBay") within hours and Target did not restock.[\[9\]](https://en.wikipedia.org/wiki/Missoni#cite_note-9) ### Death of Vittorio Missoni \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=4 "Edit section: Death of Vittorio Missoni")\] On 4 January 2013 a plane carrying [Vittorio Missoni](https://en.wikipedia.org/wiki/Vittorio_Missoni "Vittorio Missoni"), then CEO of Missoni, went missing off the coast of Venezuela.[\[10\]](https://en.wikipedia.org/wiki/Missoni#cite_note-10) On 27 June 2013, the Venezuelan government announced that remains of the aircraft had been found north of [Los Roques archipelago](https://en.wikipedia.org/wiki/Los_Roques_archipelago "Los Roques archipelago").[\[11\]](https://en.wikipedia.org/wiki/Missoni#cite_note-11) Vittorio's body was recovered along with those of the other passengers.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] ### Death of Ottavio Missoni \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=5 "Edit section: Death of Ottavio Missoni")\] [Ottavio Missoni](https://en.wikipedia.org/wiki/Ottavio_Missoni "Ottavio Missoni") died during the night between 8 and 9 May 2013, at the age of 92.[\[12\]](https://en.wikipedia.org/wiki/Missoni#cite_note-12) From 2013, designer [Patricia Urquiola](https://en.wikipedia.org/wiki/Patricia_Urquiola "Patricia Urquiola") was responsible for redesigning the label's stores.[\[13\]](https://en.wikipedia.org/wiki/Missoni#cite_note-13)[\[14\]](https://en.wikipedia.org/wiki/Missoni#cite_note-14) In February 2014, Angela Missoni hired [Rossella Jardini](https://en.wikipedia.org/wiki/Rossella_Jardini "Rossella Jardini"), former creative director of [Moschino](https://en.wikipedia.org/wiki/Moschino "Moschino"), as a consultant.[\[15\]](https://en.wikipedia.org/wiki/Missoni#cite_note-zar-15) In 2018, the Missoni family sold a 41.2% stake in the company to investment fund Fondo Strategico Italiano (FSI) for €70 million (\$82 million),[\[16\]](https://en.wikipedia.org/wiki/Missoni#cite_note-16)[\[17\]](https://en.wikipedia.org/wiki/Missoni#cite_note-17) putting the family's share at 58.8%. A year later, Angela Missoni announced plans to list the company at the [Borsa Italiana](https://en.wikipedia.org/wiki/Borsa_Italiana "Borsa Italiana") within three years.[\[18\]](https://en.wikipedia.org/wiki/Missoni#cite_note-18) In 2021, Angela Missoni was succeeded at the helm of the women's line by Alberto Caliri.[\[19\]](https://en.wikipedia.org/wiki/Missoni#cite_note-19) The following year, Missoni named Filippo Grazioli its new creative director, with Caliri overeeing Missoni Sport and Missoni Home.[\[20\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Luisa_Zargani_2022-20) In October 2024, Missoni announced the departure of Grazioli and the reappointment of Alberto Caliri to the creative director position.[\[21\]](https://en.wikipedia.org/wiki/Missoni#cite_note-21) ### Death of Rosita Missoni \[[edit](https://en.wikipedia.org/w/index.php?title=Missoni&action=edit&section=7 "Edit section: Death of Rosita Missoni")\] [![](https://upload.wikimedia.org/wikipedia/commons/thumb/5/5d/Rosita_Missoni_2019.jpg/250px-Rosita_Missoni_2019.jpg)](https://en.wikipedia.org/wiki/File:Rosita_Missoni_2019.jpg) [Rosita Missoni](https://en.wikipedia.org/wiki/Rosita_Missoni "Rosita Missoni") in 2019 On 2 January 2025, [Rosita Missoni](https://en.wikipedia.org/wiki/Rosita_Missoni "Rosita Missoni") (née Jelmini) died at the age of 93.[\[22\]](https://en.wikipedia.org/wiki/Missoni#cite_note-22) [![](https://upload.wikimedia.org/wikipedia/commons/thumb/0/0a/Missoni_coat_2010.jpg/250px-Missoni_coat_2010.jpg)](https://en.wikipedia.org/wiki/File:Missoni_coat_2010.jpg) A Missoni coat and dress in 2010 [![](https://upload.wikimedia.org/wikipedia/commons/thumb/2/26/Pellegrino_Missoni_label_design.jpg/250px-Pellegrino_Missoni_label_design.jpg)](https://en.wikipedia.org/wiki/File:Pellegrino_Missoni_label_design.jpg) A temporary promotional design by two iconic Italian brands: a [Pellegrino](https://en.wikipedia.org/wiki/S.Pellegrino "S.Pellegrino") mineral water bottle with a Missoni-style label, 2010 Missoni Sport was first launched in 1985 under the creative direction of Luca Missoni.[\[23\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Luisa_Zargani_2023-23) It was initially licensed out to Malerba, brought in-house in January 2002 and eventually discontinued in 2007.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2)[\[7\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Missoni_CEO_to_Pilot_Major_Changes-7) Missoni Sport was relaunched in 2022,[\[24\]](https://en.wikipedia.org/wiki/Missoni#cite_note-24) now produced in-house as a wellness and comfort line, retailing at around 20 per cent less than the signature brand.[\[20\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Luisa_Zargani_2022-20) In 2023, it launched a capsule collection of tracksuits, cardigans, hoodies and sweatshirts in collaboration with soccer player [Mike Maignan](https://en.wikipedia.org/wiki/Mike_Maignan "Mike Maignan").[\[23\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Luisa_Zargani_2023-23) M Missoni, a less expensive line, was introduced in 1998 and initially manufactured and distributed by [Marzotto](https://en.wikipedia.org/wiki/Marzotto "Marzotto").[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) Margherita Maccapani Missoni, granddaughter of Rosita Missoni, served as the label's creative director from 1998 until 2021.[\[25\]](https://en.wikipedia.org/wiki/Missoni#cite_note-25) In 2012, M Missoni launched its first accessories collection.[\[26\]](https://en.wikipedia.org/wiki/Missoni#cite_note-26) Missoni later brought the M Missoni line in-house in April 2018, selecting Italian manufacturing company Gilmar SpA as a production partner for the line. This followed the expiration of the licensing agreement with [Valentino Fashion Group](https://en.wikipedia.org/wiki/Valentino_Fashion_Group "Valentino Fashion Group"), which had first been signed in 2005.[\[27\]](https://en.wikipedia.org/wiki/Missoni#cite_note-wwd.com-27) By 2019, M Missoni's sales amounted to around 30 million euros.[\[27\]](https://en.wikipedia.org/wiki/Missoni#cite_note-wwd.com-27) Also in 2019, [Margherita Missoni](https://en.wikipedia.org/wiki/Margherita_Missoni "Margherita Missoni") presented her first full collection as the label's creative director.[\[28\]](https://en.wikipedia.org/wiki/Missoni#cite_note-28) By 2021, M Missoni was discontinued.[\[20\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Luisa_Zargani_2022-20) Missoni Home has its roots in furnishing fabrics produced in 1981 in collaboration with Rosita's family firm.[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) In 2012, Missoni Home launched its cooperation with the 645-unit Acqua Livingstone tower in Manila, as the first residential building in the world for the brand to fully equip.[\[29\]](https://en.wikipedia.org/wiki/Missoni#cite_note-29) In 2021, Missoni signed an agreement with [Dar Al Arkan Real Estate Development Company](https://en.wikipedia.org/wiki/Dar_Al_Arkan_Real_Estate_Development_Company "Dar Al Arkan Real Estate Development Company") to use its Missoni Home line to decorate the apartments and penthouses of the Urban Oasis, a 38-floor waterfront building under construction by the [Dubai Canal](https://en.wikipedia.org/wiki/Dubai_Canal "Dubai Canal").[\[20\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Luisa_Zargani_2022-20) As part of Missoni Home, the company launched the Missoni Resort Club project in 2022, customizing the Le Carillon beach club in [Paraggi](https://en.wikipedia.org/wiki/Paraggi "Paraggi") and the [One\&Only](https://en.wikipedia.org/wiki/One%26Only "One&Only") Reethi Rah resort in the Maldives. By 2023, a Missoni Resort Club outpost opened in collaboration with Nikki Beach Costa Smeralda in [Porto Cervo](https://en.wikipedia.org/wiki/Porto_Cervo "Porto Cervo").[\[30\]](https://en.wikipedia.org/wiki/Missoni#cite_note-30) [![](https://upload.wikimedia.org/wikipedia/commons/thumb/a/a6/Missoni_Hotel_lobby%2C_Edinburgh%2C_Sept._2011_-_Flickr_-_PhillipC_%281%29.jpg/250px-Missoni_Hotel_lobby%2C_Edinburgh%2C_Sept._2011_-_Flickr_-_PhillipC_%281%29.jpg)](https://en.wikipedia.org/wiki/File:Missoni_Hotel_lobby,_Edinburgh,_Sept._2011_-_Flickr_-_PhillipC_\(1\).jpg) Missoni Hotel lobby, [Edinburgh](https://en.wikipedia.org/wiki/Edinburgh "Edinburgh"), September 2011 In November 2005, Missoni and the [Rezidor Hotel Group](https://en.wikipedia.org/wiki/Rezidor_Hotel_Group "Rezidor Hotel Group") signed an agreement to create Hotel Missoni, with plans to have 30 hotels open or in development by 2012.[\[31\]](https://en.wikipedia.org/wiki/Missoni#cite_note-31) Two Hotel Missoni branches eventually opened in [Edinburgh](https://en.wikipedia.org/wiki/Edinburgh "Edinburgh") (2009) and [Kuwait City](https://en.wikipedia.org/wiki/Kuwait_City "Kuwait City") (2011).[\[32\]](https://en.wikipedia.org/wiki/Missoni#cite_note-32) The hotel agreement ceased in 2014, and the Edinburgh hotel was rebranded as [Radisson Collection](https://en.wikipedia.org/wiki/Radisson_Collection "Radisson Collection").[\[33\]](https://en.wikipedia.org/wiki/Missoni#cite_note-rezi-33) Missoni operated a licence with Children Worldwide Fashion until early 2000s, when it was brought in-house with a more restricted product offer.[\[34\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Sandra_Salibian_2022-34) In 2022, Missoni signed a multiyear licensing agreement with Italian manufacturing company Simonetta for the development, production and worldwide distribution of the Missoni Kids line, starting from the spring 2023 collection.[\[34\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Sandra_Salibian_2022-34) The company launched its first perfume – manufactured by [Charles of the Ritz](https://en.wikipedia.org/wiki/Charles_of_the_Ritz "Charles of the Ritz")[\[35\]](https://en.wikipedia.org/wiki/Missoni#cite_note-35) and developed and distributed by [Max Factor](https://en.wikipedia.org/wiki/Max_Factor "Max Factor")[\[36\]](https://en.wikipedia.org/wiki/Missoni#cite_note-36) – in 1982,[\[2\]](https://en.wikipedia.org/wiki/Missoni#cite_note-history-2) although the license is now held by [Estée Lauder](https://en.wikipedia.org/wiki/Est%C3%A9e_Lauder_Companies "Estée Lauder Companies").\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\] In 2011, [Target](https://en.wikipedia.org/wiki/Target_Corporation "Target Corporation") offered *Missoni for Target*, a limited-edition collection including home goods; accessories; and apparel for women, men, girls, and babies both in stores and online.[\[37\]](https://en.wikipedia.org/wiki/Missoni#cite_note-37)[\[38\]](https://en.wikipedia.org/wiki/Missoni#cite_note-38)[\[39\]](https://en.wikipedia.org/wiki/Missoni#cite_note-39) In 2017, [Missoni Baia](https://en.wikipedia.org/w/index.php?title=Missoni_Baia&action=edit&redlink=1 "Missoni Baia (page does not exist)"), Missoni's first venture into residential real estate development, broke ground in the [Edgewater](https://en.wikipedia.org/wiki/Edgewater_\(Miami\) "Edgewater (Miami)") neighborhood of [Miami](https://en.wikipedia.org/wiki/Miami "Miami"), [Florida](https://en.wikipedia.org/wiki/Florida "Florida").[\[40\]](https://en.wikipedia.org/wiki/Missoni#cite_note-40) The 249 unit complex will be completed by the end of 2022.[\[41\]](https://en.wikipedia.org/wiki/Missoni#cite_note-41)[\[20\]](https://en.wikipedia.org/wiki/Missoni#cite_note-Luisa_Zargani_2022-20) In 2018, Missoni and [Safilo](https://en.wikipedia.org/wiki/Safilo "Safilo") entered into a five-year global licensing agreement for the production and distribution of prescription eyewear and sunglass collections for both the main label and M Missoni.[\[42\]](https://en.wikipedia.org/wiki/Missoni#cite_note-42) In 2019, the company signed a global licensing agreement for the design, production and distribution of watches with [Timex Group](https://en.wikipedia.org/wiki/Timex_Group "Timex Group").[\[43\]](https://en.wikipedia.org/wiki/Missoni#cite_note-43) Over the years, Missoni has commissioned various notable photographers for its ad campaigns, including [Juergen Teller](https://en.wikipedia.org/wiki/Juergen_Teller "Juergen Teller") (2010)[\[44\]](https://en.wikipedia.org/wiki/Missoni#cite_note-44) and [Alasdair McLellan](https://en.wikipedia.org/wiki/Alasdair_McLellan "Alasdair McLellan") (2013).[\[45\]](https://en.wikipedia.org/wiki/Missoni#cite_note-45) In 2017, [Jennifer Lopez](https://en.wikipedia.org/wiki/Jennifer_Lopez "Jennifer Lopez") teamed up with Missoni along with Women's Cancer Research Fund and [Saks Fifth Avenue](https://en.wikipedia.org/wiki/Saks_Fifth_Avenue "Saks Fifth Avenue") to set a fund raise for cancer research. Lopez helped promote the \$35 limited-edition Missoni tees, and the profits went to 12 different cancer charities.[\[46\]](https://en.wikipedia.org/wiki/Missoni#cite_note-46) 1. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-1)** Giulia Segreti and Claudia Cristoferi (15 June 2018), [Cash injection from state-backed fund to fuel Missoni expansion](https://www.reuters.com/article/uk-italy-m-a-missoni-fsi-idUKKBN1JB15D) *[Reuters](https://en.wikipedia.org/wiki/Reuters "Reuters")*. 2. ^ [***a***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-0) [***b***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-1) [***c***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-2) [***d***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-3) [***e***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-4) [***f***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-5) [***g***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-6) [***h***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-7) [***i***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-8) [***j***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-9) [***k***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-10) [***l***](https://en.wikipedia.org/wiki/Missoni#cite_ref-history_2-11) ["Missoni History"](https://magazine.pilaeo.com/fashion/missoni-history/). Pilaeo Magazine. 11 August 2015. Retrieved 15 August 2018. 3. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-3)** [Suzy Menkes](https://en.wikipedia.org/wiki/Suzy_Menkes "Suzy Menkes") (2 December 2003). ["Missoni's family mosaic"](https://web.archive.org/web/20070210073149/http://www.iht.com/articles/2003/12/02/missoni_ed3_.php). *International Herald Tribune*. London. Archived from [the original](http://www.iht.com/articles/2003/12/02/missoni_ed3_.php) on 10 February 2007. 4. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-biochannel_4-0)** ["Vittorio Missoni biography"](http://www.biography.com/people/vittorio-missoni-21095693). *[The Biography Channel](https://en.wikipedia.org/wiki/The_Biography_Channel "The Biography Channel")*. Retrieved 25 July 2013. 5. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-5)** ["Missoni catwalk show at the V\&A"](https://web.archive.org/web/20070929133816/http://www.vam.ac.uk/collections/fashion/fashion_motion/missoni/index.html). [Victoria and Albert Museum](https://en.wikipedia.org/wiki/Victoria_and_Albert_Museum "Victoria and Albert Museum"). Archived from [the original](http://www.vam.ac.uk/collections/fashion/fashion_motion/missoni/index.html) on 29 September 2007. Retrieved 5 August 2007. 6. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-6)** Robert Galbraith (20 January 2005), [Putting the accent on dressing down](https://www.nytimes.com/2005/01/20/style/putting-the-accent-on-dressing-down.html) *[New York Times](https://en.wikipedia.org/wiki/New_York_Times "New York Times")*. 7. ^ [***a***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Missoni_CEO_to_Pilot_Major_Changes_7-0) [***b***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Missoni_CEO_to_Pilot_Major_Changes_7-1) Amanda Kaiser (29 May 2007), [Missoni CEO to Pilot Major Changes](https://wwd.com/business-news/financial/missoni-ceo-to-pilot-major-changes-495012/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 8. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-8)** Luisa Zargani (3 November 2009), [Gasparini Leaves Missoni](https://wwd.com/fashion-news/designer-luxury/gasparini-leaves-missoni-2360199/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 9. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-9)** Sandra M. Jones (13 September 2011). [Target hits it big with Missoni collection: Demand dries up 6-week supply in 1 day](https://www.chicagotribune.com/2011/09/13/target-hits-it-big-with-missoni-collection-2/). *Chicago Tribune*. Accessed May 2014. 10. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-10)** Eric Wilson (5 January 2013). ["Fashion Boss From Italy Lost in Flight Off Venezuela"](https://www.nytimes.com/2013/01/06/world/europe/plane-carrying-italian-designer-lost-near-venezuela.html?ref=europe&_r=0). *The New York Times*. Retrieved 18 July 2019. 11. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-11)** ["Hallan avioneta desaparecida en enero cuando viajaba Los Roques-Maiquetía"](http://www.eluniversal.com/sucesos/130627/hallan-avioneta-desaparecida-en-enero-cuando-viajaba-los-roques-maique). *El Universal* (in Spanish). 27 June 2013. Retrieved 27 June 2013. 12. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-12)** ["Ottavio Missoni, Who Made Zigzags a Symbol of High Fashion, Dies at 92"](https://www.nytimes.com/2013/05/10/fashion/ottavio-missoni-is-dead-at-92.html). *[The New York Times](https://en.wikipedia.org/wiki/The_New_York_Times "The New York Times")*. nytimes.com. 10 May 2013. Retrieved 2 January 2025. 13. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-13)** Alessandra Turra (11 April 2013), [Missoni Unveils New Flagship Concept](https://wwd.com/fashion-news/designer-luxury/missoni-unveils-new-flagship-concept-6889407/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")* 14. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-14)** Ali Morris (2 February 2015), [Missoni weaves a bold new design direction into its rue Saint-Honoré Paris store](https://www.wallpaper.com/fashion/missoni-weaves-a-bold-new-design-direction-into-its-rue-saint-honor-paris-store) *[Wallpaper](https://en.wikipedia.org/wiki/Wallpaper_\(magazine\) "Wallpaper (magazine)")*. 15. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-zar_15-0)** Luisa Zargani (25 February 2014). ["Rossella Jardini to Lend a Hand at Missoni"](http://www.wwd.com/fashion-news/fashion-scoops/helping-hand-7507728?src=nl/mornReport/20140225). WWD. Retrieved 18 July 2019. 16. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-16)** Pietro Lombardi (15 June 2018), [Italian Fashion House Missoni Sells 41.2% Stake for €70 Million](https://www.wsj.com/articles/italian-fashion-house-missoni-sells-41-2-stake-for-70-million-1529074581) *[Wall Street Journal](https://en.wikipedia.org/wiki/Wall_Street_Journal "Wall Street Journal")*. 17. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-17)** Giulia Segreti (15 June 2018), [Italian state-backed fund to buy 41.2 pct stake of fashion house Missoni](https://www.reuters.com/article/italy-ma-missoni-fsi/italian-state-backed-fund-to-buy-412-pct-stake-of-fashion-house-missoni-idUSI6N1T9001) *[Reuters](https://en.wikipedia.org/wiki/Reuters "Reuters")*. 18. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-18)** Giulia Segreti (15 November 2019), [Italy's Missoni plans to list on bourse in next three years: paper](https://www.reuters.com/article/us-italy-missoni-ipo-idUSKBN1XP0LJ) *[Reuters](https://en.wikipedia.org/wiki/Reuters "Reuters")*. 19. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-19)** Alessandra Turra (28 July 2021), [Missoni Wants You to Live in Colors](https://wwd.com/fashion-news/fashion-scoops/missoni-wants-you-to-live-in-colors-1234889070/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 20. ^ [***a***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Luisa_Zargani_2022_20-0) [***b***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Luisa_Zargani_2022_20-1) [***c***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Luisa_Zargani_2022_20-2) [***d***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Luisa_Zargani_2022_20-3) [***e***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Luisa_Zargani_2022_20-4) Luisa Zargani (17 March 2022), [Exclusive: Missoni Names Filippo Grazioli New Creative Director](https://wwd.com/fashion-news/designer-luxury/missoni-names-filippo-grazioli-new-creative-director-1235134410/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 21. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-21)** Zargani, Luisa (3 October 2024). ["EXCLUSIVE: Missoni Parts Ways with Creative Director Filippo Grazioli"](https://wwd.com/fashion-news/designer-luxury/missoni-creative-director-filippo-grazioli-part-ways-1236660686/). *WWD*. Retrieved 4 October 2024. 22. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-22)** ["Lutto nell'alta moda, è morta a 93 anni Rosita Missoni"](https://www.tgcom24.mediaset.it/lifestyle/moda/moda-morta-rosita-missoni_92096168-202502k.shtml). tgcom24.mediaset.it. tgcom24.mediaset.it. 2 January 2025. Retrieved 2 January 2025. 23. ^ [***a***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Luisa_Zargani_2023_23-0) [***b***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Luisa_Zargani_2023_23-1) Luisa Zargani (7 July 2023), [Missoni Sport, Mike Maignan Launch Capsule](https://wwd.com/fashion-news/other/missoni-sport-mike-maignan-launch-capsule-1235729480/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 24. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-24)** Luke Leitch (17 March 2022), [Missoni Changes Its Stripes: Givenchy Alum Filippo Grazioli Is New Creative Director](https://www.vogue.com/article/missoni-names-filippo-grazioli-creative-director) *[Vogue](https://en.wikipedia.org/wiki/Vogue_\(magazine\) "Vogue (magazine)")* 25. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-25)** Rysman, Laura (25 September 2019). ["Margherita Maccapani Missoni Takes on a New Challenge, by Looking Back"](https://www.nytimes.com/2019/09/25/t-magazine/margherita-maccapani-missoni-fashion-week.html). *The New York Times*. [ISSN](https://en.wikipedia.org/wiki/ISSN_\(identifier\) "ISSN (identifier)") [0362-4331](https://search.worldcat.org/issn/0362-4331). Retrieved 31 March 2020. 26. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-26)** Merle Ginsberg (29 May 2012), [M Missoni to Launch First Accessories Line](https://www.hollywoodreporter.com/lifestyle/style/m-missoni-launch-first-accessories-line-330503/) *[The Hollywood Reporter](https://en.wikipedia.org/wiki/The_Hollywood_Reporter "The Hollywood Reporter")*. 27. ^ [***a***](https://en.wikipedia.org/wiki/Missoni#cite_ref-wwd.com_27-0) [***b***](https://en.wikipedia.org/wiki/Missoni#cite_ref-wwd.com_27-1) Luisa Zargani (18 March 2021), [CEO Talks: Missoni’s Livio Proli on Reorganization, Freezing M Missoni Line](https://wwd.com/business-news/business-features/missoni-livio-proli-reorganization-freezing-m-missoni-1234781156/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 28. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-28)** Carola Long (20 September 2019), [Fendi and M Missoni offer feel good clothes](https://www.ft.com/content/0b36f6ca-db90-11e9-8f9b-77216ebe1f17) *[Financial Times](https://en.wikipedia.org/wiki/Financial_Times "Financial Times")*. 29. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-29)** Merle Ginsberg (26 March 2012), [First Residential Building With Interiors By Missoni Opens in the Philippines](https://www.hollywoodreporter.com/lifestyle/style/first-residential-building-interiors-by-missoni-opens-philippines-304284/) *[The Hollywood Reporter](https://en.wikipedia.org/wiki/The_Hollywood_Reporter "The Hollywood Reporter")*. 30. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-30)** Sandra Salibian (14 July 2023), [Missoni Takes Over the Nikki Beach Costa Smeralda in Sardinia](https://wwd.com/fashion-news/fashion-scoops/missoni-takes-over-the-nikki-beach-costa-smeralda-resort-destination-in-porto-cervo-sardinia-1235743922/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 31. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-31)** ["Lifetime Achievement Award for Kurt Ritter at European Hospitality Awards 2012"](http://www.rezidor.com/phoenix.zhtml?c=223433&p=irol-newsArticle_Print&ID=1755351). *The Rezidor Hotel Group*. Retrieved 25 January 2016. \[*[permanent dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot "Wikipedia:Link rot")*\] 32. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-32)** Luisa Zargani ( 18 May 2011), [Hotel Missoni Set to Open in Kuwait City](https://wwd.com/eye/lifestyle/missoni-opens-second-hotel-3615954/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 33. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-rezi_33-0)** Graham Smith (3 March 2014). ["Carlson Rezidor and Missoni Tie Up"](http://www.businesstraveller.com/news/100292/carlson-rezidor-and-missoni-end-hotel-tie-up). BusinessTraveler. 34. ^ [***a***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Sandra_Salibian_2022_34-0) [***b***](https://en.wikipedia.org/wiki/Missoni#cite_ref-Sandra_Salibian_2022_34-1) Sandra Salibian (9 May 2022), [Missoni, Simonetta Sign Childrenswear Licensing Agreement](https://wwd.com/business-news/markets/missoni-simonetta-childrenswear-licensing-agreement-1235176274/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 35. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-35)** Bernadine Morris (25 March 1981), [For Missioni, Applaus in Milan](https://www.nytimes.com/1981/03/25/garden/for-missoni-applause-in-milan.html) *[New York Times](https://en.wikipedia.org/wiki/New_York_Times "New York Times")*. 36. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-36)** Bernadine Morris (12 September 1981), [Missoni at the Met](https://www.nytimes.com/1981/09/12/style/missoni-at-the-met.html) *[New York Times](https://en.wikipedia.org/wiki/New_York_Times "New York Times")*. 37. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-37)** Lynden Volpe (7 September 2011), [Missoni Visits Target](https://www.vanityfair.com/style/2011/08/missoni-for-target) *[Vanity Fair](https://en.wikipedia.org/wiki/Vanity_Fair_\(magazine\) "Vanity Fair (magazine)")* 38. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-38)** Emanuella Grinberg (13 September 2011), [Missoni for Target line creates Black Friday-like demand](https://edition.cnn.com/2011/09/13/living/missoni-for-target-line-creates-black-friday-like-demand/index.html) *[CNN](https://en.wikipedia.org/wiki/CNN "CNN")*. 39. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-39)** Stephanie Clifford (13 September 2011), [Demand at Target for Fashion Line Crashes Web Site](https://www.nytimes.com/2011/09/14/business/demand-at-target-for-fashion-line-crashes-web-site.html) *[New York Times](https://en.wikipedia.org/wiki/New_York_Times "New York Times")*. 40. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-40)** C. J. Hughes (21 April 2020), [The Latest Fashion Accessory in Miami: A Luxury Condo](https://www.nytimes.com/2020/04/21/business/miami-fashion-luxury-condo.html) *[New York Times](https://en.wikipedia.org/wiki/New_York_Times "New York Times")*. 41. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-41)** ["Edgewater's Missoni Baia condo tower begins its 649-foot climb"](https://web.archive.org/web/20180925185528/https://miami.curbed.com/2018/9/25/17896242/construction-edgewater-missoni-baia-condos). Curbed.com. 25 September 2018. Archived from [the original](https://miami.curbed.com/2018/9/25/17896242/construction-edgewater-missoni-baia-condos/) on 25 September 2018. Retrieved 6 October 2018. 42. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-42)** Luisa Zargani (19 December 2018), [Missoni, Safilo Ink Eyewear Licensing Agreement](https://wwd.com/accessories-news/eyewear/missoni-safilo-eyewear-licensing-agreement-1202938550/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 43. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-43)** Martino Carrera (4 December 2019), [Missoni Signs Watch License With Timex](https://wwd.com/accessories-news/watches/missoni-signs-watch-license-timex-1203386530/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 44. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-44)** Carola Long (7 February 2010), [Missoni accomplished](https://www.independent.co.uk/life-style/fashion/features/missoni-accomplished-photographer-juergen-teller-captures-three-generations-of-the-italian-fashion-dynasty-1888521.html) *[The Independent](https://en.wikipedia.org/wiki/The_Independent "The Independent")*. 45. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-45)** Alessandra Turra (6 February 2013), [Missoni to Mark 60th Anniversary With Campaign](https://wwd.com/business-news/media/new-past-6699812/) *[Women's Wear Daily](https://en.wikipedia.org/wiki/Women%27s_Wear_Daily "Women's Wear Daily")*. 46. **[^](https://en.wikipedia.org/wiki/Missoni#cite_ref-46)** ["Jennifer Lopez Teams Up With Missoni and Saks Fifth Avenue for Women's Cancer Research Fund"](http://people.com/chica/jennifer-lopez-missoni-saks-fifth-avenue-women-cancer-research-fund-collaboration-tshirt/). *PEOPLE.com*. 14 September 2017. Retrieved 4 October 2017. - Sanai, Darius (1 March 2013). ["Go Faster Stripes (Interview with Angela Missoni)"](https://web.archive.org/web/20180109174127/http://www.lux-mag.com/2013/03/01/go-faster-stripes/). LUX Magazine. Archived from [the original](http://lux-mag.com/2013/03/01/go-faster-stripes/) on 9 January 2018. Retrieved 6 March 2014.
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