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| Boilerpipe Text | An
Internet meme
, or
meme
(
), is a cultural item (such as an idea, behavior, or style) that spreads across the
Internet
, now primarily through
social media
platforms. Internet memes manifest in a variety of formats, including
images
,
videos
(e.g.
GIFs
), and other
viral content
. Key characteristics of memes include their tendency to be
parodied
, their use of
intertextuality
, their viral dissemination, and their continual evolution. The term
meme
was originally introduced by
Richard Dawkins
in his 1976 book
The Selfish Gene
to describe the concept of cultural transmission of a singular unit, analogous to biology.
The term
Internet meme
was coined by
Mike Godwin
in 1993 in reference to the way memes proliferated through early
online communities
, including
message boards
,
Usenet
groups, and email. The emergence of social media platforms such as
YouTube
,
Twitter
,
Facebook
, and
Instagram
further diversified memes and accelerated their spread.
Dank
and
surrealist
memes are some of the newer genres, with newer formats like
short-form videos
popularized by platforms like
Vine
and
TikTok
. Newer internet memes (specifically those of low quality) are often classified as
brain rot
or
AI slop
.
Memes are now recognized as a significant aspect of
Internet culture
and are the subject of academic research. They appear across a broad spectrum of contexts, including marketing, economics, finance, politics, social movements, religion, and healthcare. While memes are often viewed as falling under
fair use
protection, their incorporation of material from pre-existing works can result in
copyright
disputes.
Characteristics
Internet memes derive from the original concept of
memes
as units of cultural transmission, passed from person to person. In the digital realm, this transmission occurs primarily through online platforms, such as
social media
.
[
1
]
Although related, internet memes differ from traditional memes in that they often represent fleeting trends, whereas the success of traditional memes is measured by their endurance over time. Additionally, internet memes tend to be less abstract in nature compared to their traditional counterparts.
[
2
]
They are highly versatile in form and purpose, serving as tools for light entertainment, self-expression, social commentary, and even political discourse.
[
3
]
Two fundamental characteristics of internet memes are creative reproduction and
intertextuality
.
[
4
]
Creative reproduction refers to the adaptation and transformation of a meme through imitation or parody, either by reproducing the meme in a new context ("mimicry") or by remixing the original material ("remix"). In mimicry, the meme is recreated in a different setting, as seen when different individuals replicate the viral video "
Charlie Bit My Finger
". Remix, on the other hand, involves technological manipulation, such as altering an image with
Photoshop
, while retaining elements of the original meme.
[
4
]
Intertextuality in memes involves the blending of different cultural references or contexts. An example of this is the combination of US politician
Mitt Romney
's phrase "
binders full of women
" from the 2012 US presidential debate with a scene from the Korean pop song "
Gangnam Style
". In this case, the phrase "my binders full of women exploded" is superimposed on a frame from
Psy
's music video, creating a new meaning by merging political and cultural references from distinct contexts.
[
4
]
Internet memes can also function as
in-jokes
within specific online communities, where they convey insider knowledge that may be incomprehensible to outsiders. This fosters a sense of collective identity within the group.
[
5
]
Conversely, some memes achieve widespread cultural relevance, being understood and appreciated by broader audiences outside of the originating subculture.
[
3
]
A study by Michele Knobel and Colin Lankshear examined how Richard Dawkins' three characteristics of successful traditional memes—fidelity, fecundity, and longevity—apply to internet memes. It was found that fidelity in the context of internet memes is better described as replicability, as memes are frequently modified through remixing while still maintaining their core message. Fecundity, or the ability of a meme to spread, is promoted by factors such as humor (such as the comically translated video game line "
All your base are belong to us
"), intertextuality (as in the various pop culture-referencing renditions of the "
Star Wars Kid
" viral video), and juxtaposition of seemingly incongruous elements (exemplified in the "
Bert is Evil
" meme). Finally, longevity is essential for a meme's continued circulation and evolution over time.
[
6
]
Evolution and propagation
Internet memes propagate in a similar pattern to infectious disease, as shown by this
SIR model
. The pattern, as depicted in red, shows an initial spike in popularity followed by a gradual taper to obscurity.
Internet memes can either remain consistent or evolve over time. This evolution may involve changes in meaning while retaining the meme's structure, or vice versa, with such transformations occurring either by chance or through deliberate efforts like parody.
[
7
]
A study by Miltner examined the
lolcats
meme, tracing its development from an in-joke within computer and gaming communities on the website
4chan
to a broader source of humor and emotional support. As the meme entered mainstream culture, it lost favor with its original creators. Miltner explained that as content moves through different communities, it is reinterpreted to suit the specific needs and desires of those communities, often diverging from the creator's original intent.
[
5
]
Modifications to memes can lead them to transcend social and cultural boundaries.
[
8
]
Memes spread virally, in a manner similar to the
SIR
(Susceptible-Infectious-Recovered) model used to describe the transmission of diseases.
[
9
]
Once a meme has reached a critical number of individuals, its continued spread becomes inevitable.
[
10
]
Research by Coscia examined the factors contributing to a meme's propagation and longevity, concluding that while memes compete for attention—often resulting in shorter lifespans—they can also collaborate, enhancing their chances of survival. A meme that experiences an exceptionally high peak in popularity is unlikely to endure unless it is uniquely distinct. Conversely, a meme without such a peak, but that coexists with others, tends to have greater longevity.
[
11
]
In 2013, Dominic Basulto, writing for
The Washington Post
, argued that the widespread use of memes, particularly by the marketing and advertising industries, has led to a decline in their original cultural value. Once considered valuable cultural artifacts meant to endure, memes now often convey trivial rather than meaningful ideas.
[
12
]
History
Origins and early memes
A lolcat image macro, a meme style especially popular in the mid-and-late 2000s
The word
meme
was coined by
Richard Dawkins
in his 1976 book
The Selfish Gene
as an attempt to explain how aspects of culture replicate, mutate, and evolve (
memetics
).
[
13
]
Emoticons
are among the earliest examples of internet memes, specifically the smiley emoticon ":-)", introduced by
Scott Fahlman
in 1982.
[
14
]
The concept of memes in an online context was formally proposed by
Mike Godwin
in the June 1993 issue of
Wired
.
[
15
]
In 2013, Dawkins characterized an Internet meme as being a meme deliberately altered by human creativity—distinguished from biological genes and his own pre-Internet concept of a meme, which involved mutation by random change and spreading through accurate replication as in Darwinian selection. Dawkins explained that Internet memes are thus a "hijacking of the original idea", evolving the very concept of a meme in this new direction.
[
16
]
Nevertheless, by 2013, Limor Shifman solidified the relationship of memes to internet culture and reworked Dawkins' concept for online contexts.
[
17
]
Such an association has been shown to be empirically valuable as internet memes carry an additional property that Dawkins' "memes" do not: internet memes leave a footprint in the media through which they propagate (for example, social networks) that renders them traceable and analyzable.
[
11
]
However, before internet memes were considered truly academic, they were initially a colloquial reference to humorous visual communication online in the mid-late 1990s among internet denizens; examples of these early internet memes include the
Dancing Baby
and
Hampster Dance
.
[
18
]
Memes of this time were primarily spread via
messageboards
,
Usenet
groups, and
email
, and generally lasted for a longer time than modern memes.
[
19
]
An example of the
Doge
meme, popular in 2013 and similar in style to earlier lolcats
[
20
]
As the Internet protocols evolved, so did memes.
Lolcats
originated from imageboard website
4chan
, becoming the prototype of the "
image macro
" format (an image overlaid by large text).
[
19
]
Other early forms of image-based memes included demotivators (parodized motivational posters), photoshopped images,
comics
(such as
rage comics
),
[
21
]
[
22
]
and
anime
fan art
,
[
23
]
sometimes made by
doujin
circles in various countries. After the release of
YouTube
in 2005, video-based memes such as
Rickrolling
and
viral videos
such as "
Gangnam Style
" and
the Harlem shake
emerged.
[
19
]
[
24
]
The appearance of social media websites such as
Twitter
,
Facebook
, and
Instagram
provided additional mediums for the spread of memes,
[
25
]
and the creation of meme-generating websites made their production more accessible.
[
19
]
Contemporary memes
"Dank memes" are a genre of internet memes that reached mainstream prominence around 2014. Dank memes refer to deliberately zany or odd memes with features such as oversaturated colors,
compression artifacts
, crude humor, strange captions, and overly loud sounds (termed
ear rape
).
[
26
]
[
27
]
The term
dank
, which refers to cold, damp places, was adapted as a way to describe memes that fit the aforementioned criteria of a dank meme.
[
26
]
[
28
]
The term may also be used to describe memes that have become overused and stale to the point of paradoxically becoming humorous again. Despite having lost popularity since the late 2010s, dank memes have seen several "revival" attempts, popularised on platforms such as
TikTok
.
[
29
]
The phenomenon of dank memes sprouted a subculture called the "meme market", satirizing
Wall Street
and applying the associated jargon (such as "stocks") to internet memes. Originally started on
Reddit
as /r/MemeEconomy, users jokingly "buy" or "sell" shares in a meme reflecting opinion on its potential popularity.
[
30
]
Example of a "deep-fried" meme, featuring distortion and saturated colors
"Deep-fried" memes refer to those that have been distorted and run through several filters and/or layers of
lossy compression
.
[
31
]
[
32
]
An example of these is the "E" meme, a picture of YouTuber
Markiplier
photoshopped onto
Lord Farquaad
from the film
Shrek
, in turn photoshopped into a scene from businessman
Mark Zuckerberg
's hearing in Congress and captioned with a lone 'E'.
[
33
]
Elizabeth Bruenig of the
Washington Post
described this as a "digital update to the surreal and absurd genres of art and literature that characterized the tumultuous early 20th century".
[
34
]
Many modern memes make use of humorously absurd and even
surrealist
themes. Examples of the former include "they did surgery on a grape", a video depicting a
Da Vinci Surgical System
performing test surgery on a grape,
[
35
]
and the "moth meme", a close-up picture of a moth with captions humorously conveying the insect's love of
lamps
.
[
36
]
Surreal memes incorporate layers of irony to make them unique and nonsensical, often as a means of escapism from mainstream meme culture.
[
37
]
The "
Thousand Yard Stare
Meme", which was popular in 2023
[
38
]
After the success of the application
Vine
, a format of memes emerged in the form of short videos and scripted sketches. An example is the "What's Nine Plus Ten?" meme, a Vine video depicting a child humorously providing an incorrect answer to a math problem.
[
39
]
After the shutdown of Vine in 2017, the de facto replacement became the social network
TikTok
, which similarly utilizes the short video format.
[
40
]
The platform has become immensely popular, and is the source of many genres of internet memes as of the mid 2020s.
[
41
]
[
42
]
In 2022, the term
brain rot
became used to reflect a shift in how memes, particularly TikTok videos, were being interacted with. The term describes content lacking in quality and meaning, often associated with slang and trends popular among
Generation Alpha
, such as "
skibidi
", "
rizz
", "
gyatt
", "
sigma
" and "
fanum tax
".
[
43
]
The name comes from the perceived negative psychological and cognitive effects caused by exposure to such content.
[
44
]
Some Internet memes have been criticized for being deliberately meaningless and nonsensical, such as the
6-7 meme
.
[
45
]
In 2025, some TikTok users expressed concern over a "meme drought", which was said to be caused by a
cringe culture
community known as SlimeTok.
[
46
]
The meme drought was also used to criticize AI-inspired
brainrot
trends and deliberately meaningless content by
Gen Alpha
and younger
Gen Z
, such as
6-7
, for being "oversaturated and unfunny". These people called for a "
Great Meme Reset
" on January 1, 2026, which was the act of returning to "classic" memes from the 2010s such as
Nyan Cat
and
Big Chungus
.
[
47
]
By context
Marketing
The practice of using memes to market products or services has been termed "memetic marketing".
[
48
]
Internet memes allow brands to circumvent the conception of advertisements as irksome, making them less overt and more tailored to the likes of their target audience. Marketing personnel may choose to utilize an existing meme, or create a new meme from scratch. Fashion house
Gucci
employed the former strategy, launching a series of
Instagram
ads that reimagined popular memes featuring its watch collection. The image macro "The Most Interesting Man in the World" is an example of the latter, a meme generated from an advertising campaign for the
Dos Equis
beer brand.
[
49
]
Products may also gain popularity through internet memes without intention by the producer themselves; for instance, the film
Snakes on a Plane
became a
cult classic
after creation of the website SnakesOnABlog.com by law student Brian Finkelstein.
[
50
]
Use of memes by brands, while often advantageous, has been subject to criticism for seemingly forced, unoriginal, or unfunny usage of memes, which can negatively impact a brand's image.
[
51
]
For example, the fast food company
Wendy's
began a social media-based approach to marketing that was initially met with success (resulting in an almost 50% profit growth that year), but received criticism after sharing a controversial
Pepe
meme that was negatively perceived by consumers.
[
52
]
Economics and finance
Meme
stocks
are a phenomenon where stock values for a company rise significantly in a short period due to a surge in interest online and subsequent buying by investors. Video game retailer
GameStop
is recognized as the first meme stock.
[
53
]
r/WallStreetBets
, a
subreddit
where participants discuss
stock trading
, and
Robinhood Markets
, a financial services company, became notable in 2021 for their involvement in the popularisation of meme stocks.
[
54
]
[
55
]
"YOLO investors" are a phenomenon that emerged during the
COVID-19 pandemic
, who are less risk averse in their investments compared to their traditional counterparts.
[
56
]
Additionally, memes have developed an association with
cryptocurrency
with the development of
meme currencies
such as
Dogecoin
, Shiba Inu Coin, and Pepe Coin. Meme cryptocurrencies have suggested comparisons between meme value and monetary markets.
[
57
]
[
58
]
Politics
Internet memes are a medium for fast communication to large online audiences, which has led to their use by those seeking to express a political opinion or actively campaign for (or against) a political entity.
[
14
]
[
59
]
In some ways, they can be seen as a modern form of the
political cartoon
, offering a way to democratize political commentary.
[
60
]
Meme image used by white nationalists in the US to perpetuate the
Irish slaves myth
[
61
]
Among the earliest political memes were those arising from the viral
Dean scream
, an excerpt from a speech delivered by
Vermont
governor
Howard Dean
.
[
62
]
Over time, Internet memes have become an increasingly important element in political campaigns, as online communities contribute to broader discourse through the use of memes.
[
63
]
For example,
Ted Cruz
's 2016 Republican presidential bid was damaged by
a meme
that jokingly speculated he was the
Zodiac Killer
.
[
64
]
Research has shown the use of memes during elections has a role to play in informing the public on political themes. A study explored this in relation to the
2017 UK general election
, and concluded that memes acted as a widely shared conduit for basic political information to audiences who would usually not seek it out.
[
65
]
They also found that memes may play some role in increasing
voter turnout
.
[
65
]
Some political campaigns have begun to explicitly taken advantage of the increasing influence of memes; as part of the
2020 US presidential campaign
,
Michael Bloomberg
sponsored a number of Instagram accounts (with over 60 million followers collectively) to post memes related to the Bloomberg campaign.
[
66
]
The campaign was faulted for treating memes as a commodity that can be bought.
[
67
]
Beyond their use in elections, Internet memes can become symbols for various political ideologies. A salient example is Pepe the Frog, which has been used as a symbol for the
alt-right
political movement, as well as for
pro-democracy
ideologies in the
2019–2020 Hong Kong protests
.
[
68
]
[
69
]
A person performing the Ice Bucket Challenge
Internet memes can be powerful tools in social movements, constructing collective identity and providing platform for discourse.
[
3
]
[
70
]
During the 2010
It Gets Better Project
for
LGBTQ+
empowerment, memes were used to uplift LGBTQ+ youth while negotiating the community's collective identity.
[
71
]
In 2014, the viral
Ice Bucket Challenge
raised money and awareness for
Amyotrophic Lateral Sclerosis/Motor Neurone Disease
(ALS/MND).
[
72
]
Furthermore, internet memes proved an important medium in the discourse surrounding the
Occupy Wall Street
(OWS) movement.
[
73
]
Religion
Internet memes have also been used in the context of
religion
.
[
74
]
They create a participatory culture that enables individuals to collectively make meaning of religious beliefs, reflecting a form of
lived religion
.
[
75
]
Aguilar et al. of
Texas A&M University
identified six common genres of religious memes: non-religious image macros with religious themes, image macros featuring religious figures, memes reacting to religion-related news, memes deifying non-religious figures such as
celebrities
,
spoofs
of religious images, and video-based memes.
[
75
]
Healthcare
Social media platforms can increase the speed of dissemination of evidence-based health practices.
[
76
]
A study by Reynolds and Boyd found the majority of participants (who were healthcare staff) felt that memes could be an appropriate means of improving healthcare worker's knowledge of and compliance with infection prevention practices.
[
77
]
Internet memes were also used in
Nigeria
to raise awareness of the
COVID-19 pandemic
, with healthcare professionals using the medium to disseminate information on the virus and
its vaccine
.
[
78
]
Copyright
Since many memes are derived from pre-existing works, it has been contended that memes violate the copyright of the original authors. However, some view memes as falling under the ambit of
fair use
in the United States.
[
79
]
[
80
]
This dilemma has caused conflict between meme producers and copyright owners; for example,
Getty Images
' demand for payment from the blog
Get Digital
for publishing the "Socially Awkward Penguin" meme without permission.
[
81
]
United States
Under United States copyright law, copyright protection subsists in "original works of authorship fixed in any tangible medium of expression, now known or later developed, from which they can be perceived, reproduced, or otherwise communicated, either directly or with the aid of a machine or device". It is disputed whether the use of memes constitutes copyright infringement.
[
79
]
This
image macro
is in the
public domain
in the United States as the background was taken by the
Department of Agriculture
.
Fair use is a defense under US copyright law which protects work made using other copyrighted works.
[
82
]
Section 107 of the
1976 Copyright Act
outlines four factors for analysis of fair use:
The purpose and character of the use,
The nature of the copyrighted work,
The amount and substantiality of the portion used, and
The effect of the use upon the potential market for or value of the copyrighted work.
[
79
]
The first factor implies the secondary use of a copyrighted work should be "transformative" (that is, giving novel meaning or expression to the original work); many memes fulfil this criterion, placing pieces of media in a new context to serve a different purpose to that of the original author. The second factor favors copied works drawing from factual sources, which may be problematic for memes derived from fictional works (such as films). Many of these memes, however, only use small portions of such works (such as still images), favoring an argument of fair use per the third factor. With regards to the fourth factor, most memes are non-commercial in nature and thus would not have adverse effects on the potential market for the copyright work.
[
79
]
Given these factors, and the overall reliance of memes on appropriation of other sources, it has been argued that they deserve protection from copyright infringement suits.
[
82
]
Non-fungible tokens
Some individuals who are subjects of memes (and thus the copyright holders) have made money through sale of
non-fungible tokens
(NFTs) in
auctions
.
[
83
]
Ben Lashes, a manager of numerous memes, stated their sales as NFTs made over US$2 million and established memes as serious forms of art.
[
84
]
One example is
Disaster Girl
, based on a photo of Zoe Roth at age 4 taken in
Mebane, North Carolina
, in January 2005.
[
84
]
After this photo became famous and had attained widespread usage on the Internet, Roth decided to sell it as an NFT for US$539,973 (equivalent to $641,562 in 2025),
[
85
]
with an agreement for a further 10 percent share of any future sales.
[
86
]
See also
List of Internet phenomena
Remix culture
Short-form content
Memetic warfare
(Meme Warefare)
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^
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.
Archived
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^
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.
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.
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^
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^
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Further reading
Books
Blackmore, Susan (2000).
The Meme Machine
. OUP Oxford.
ISBN
978-0-19-157461-0
.
Distin, Kate (2005).
The Selfish Meme: A Critical Reassessment
. Cambridge University Press.
ISBN
978-0-521-60627-1
.
Mina, An Xiao (2019).
Memes to Movements: How the World's Most Viral Media Is Changing Social Protest and Power
. Beacon Press.
ISBN
978-0807056585
.
Shifman, Limor (2013).
Memes in Digital Culture
. MIT Press.
ISBN
978-0-262-31770-2
.
Articles
Wiggins, Bradley (September 22, 2014).
"How the Russia-Ukraine crisis became a magnet for memes"
.
The Conversation
.
Wiggins, Bradley E; Bowers, G Bret (December 2015). "Memes as genre: A structurational analysis of the memescape".
New Media & Society
.
17
(11):
1886–
1906.
doi
:
10.1177/1461444814535194
.
S2CID
30729349
.
External links
Media related to
Internet memes
at Wikimedia Commons | ||||||||||||||||||||||||
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## Contents
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- [(Top)](https://en.wikipedia.org/wiki/Internet_meme)
- [1 Characteristics](https://en.wikipedia.org/wiki/Internet_meme#Characteristics)
- [2 Evolution and propagation](https://en.wikipedia.org/wiki/Internet_meme#Evolution_and_propagation)
- [3 History](https://en.wikipedia.org/wiki/Internet_meme#History)
Toggle History subsection
- [3\.1 Origins and early memes](https://en.wikipedia.org/wiki/Internet_meme#Origins_and_early_memes)
- [3\.2 Contemporary memes](https://en.wikipedia.org/wiki/Internet_meme#Contemporary_memes)
- [4 By context](https://en.wikipedia.org/wiki/Internet_meme#By_context)
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- [4\.1 Marketing](https://en.wikipedia.org/wiki/Internet_meme#Marketing)
- [4\.2 Economics and finance](https://en.wikipedia.org/wiki/Internet_meme#Economics_and_finance)
- [4\.3 Politics](https://en.wikipedia.org/wiki/Internet_meme#Politics)
- [4\.4 Social movements](https://en.wikipedia.org/wiki/Internet_meme#Social_movements)
- [4\.5 Religion](https://en.wikipedia.org/wiki/Internet_meme#Religion)
- [4\.6 Healthcare](https://en.wikipedia.org/wiki/Internet_meme#Healthcare)
- [5 Copyright](https://en.wikipedia.org/wiki/Internet_meme#Copyright)
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- [5\.1 United States](https://en.wikipedia.org/wiki/Internet_meme#United_States)
- [5\.1.1 Non-fungible tokens](https://en.wikipedia.org/wiki/Internet_meme#Non-fungible_tokens)
- [6 See also](https://en.wikipedia.org/wiki/Internet_meme#See_also)
- [7 References](https://en.wikipedia.org/wiki/Internet_meme#References)
- [8 Further reading](https://en.wikipedia.org/wiki/Internet_meme#Further_reading)
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- [8\.1 Books](https://en.wikipedia.org/wiki/Internet_meme#Books)
- [8\.2 Articles](https://en.wikipedia.org/wiki/Internet_meme#Articles)
- [9 External links](https://en.wikipedia.org/wiki/Internet_meme#External_links)
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# Internet meme
69 languages
- [Afrikaans](https://af.wikipedia.org/wiki/Internetmeem "Internetmeem – Afrikaans")
- [العربية](https://ar.wikipedia.org/wiki/%D9%85%D9%8A%D9%85_%D8%A5%D9%86%D8%AA%D8%B1%D9%86%D8%AA "ميم إنترنت – Arabic")
- [Azərbaycanca](https://az.wikipedia.org/wiki/%C4%B0nternet_memi "İnternet memi – Azerbaijani")
- [Bikol Central](https://bcl.wikipedia.org/wiki/Internet_meme "Internet meme – Central Bikol")
- [Беларуская](https://be.wikipedia.org/wiki/%D0%86%D0%BD%D1%82%D1%8D%D1%80%D0%BD%D1%8D%D1%82-%D0%BC%D0%B5%D0%BC "Інтэрнэт-мем – Belarusian")
- [Български](https://bg.wikipedia.org/wiki/%D0%9C%D0%B5%D0%BC_\(%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82\) "Мем (интернет) – Bulgarian")
- [বাংলা](https://bn.wikipedia.org/wiki/%E0%A6%87%E0%A6%A8%E0%A7%8D%E0%A6%9F%E0%A6%BE%E0%A6%B0%E0%A6%A8%E0%A7%87%E0%A6%9F_%E0%A6%AE%E0%A6%BF%E0%A6%AE "ইন্টারনেট মিম – Bangla")
- [Bosanski](https://bs.wikipedia.org/wiki/Internetski_mem "Internetski mem – Bosnian")
- [Català](https://ca.wikipedia.org/wiki/Mem_d%27Internet "Mem d'Internet – Catalan")
- [کوردی](https://ckb.wikipedia.org/wiki/%D9%85%DB%8C%D9%85%DB%8C_%D8%A6%DB%8C%D9%86%D8%AA%DB%95%D8%B1%D9%86%DB%8E%D8%AA "میمی ئینتەرنێت – Central Kurdish")
- [Čeština](https://cs.wikipedia.org/wiki/Internetov%C3%BD_mem "Internetový mem – Czech")
- [Cymraeg](https://cy.wikipedia.org/wiki/Memyn_rhyngrwyd "Memyn rhyngrwyd – Welsh")
- [Dansk](https://da.wikipedia.org/wiki/Internet_meme "Internet meme – Danish")
- [Deutsch](https://de.wikipedia.org/wiki/Meme_\(Kulturph%C3%A4nomen\) "Meme (Kulturphänomen) – German")
- [Zazaki](https://diq.wikipedia.org/wiki/Fenomen%C3%AA_interneti "Fenomenê interneti – Dimli")
- [Ελληνικά](https://el.wikipedia.org/wiki/%CE%94%CE%B9%CE%B1%CE%B4%CE%B9%CE%BA%CF%84%CF%85%CE%B1%CE%BA%CF%8C_%CE%BC%CE%B9%CE%BC%CE%AF%CE%B4%CE%B9%CE%BF "Διαδικτυακό μιμίδιο – Greek")
- [Esperanto](https://eo.wikipedia.org/wiki/Interreta_memeo "Interreta memeo – Esperanto")
- [Español](https://es.wikipedia.org/wiki/Meme_\(internet\) "Meme (internet) – Spanish")
- [Euskara](https://eu.wikipedia.org/wiki/Meme_\(Internet\) "Meme (Internet) – Basque")
- [فارسی](https://fa.wikipedia.org/wiki/%D9%85%DB%8C%D9%85_%D8%A7%DB%8C%D9%86%D8%AA%D8%B1%D9%86%D8%AA%DB%8C "میم اینترنتی – Persian")
- [Suomi](https://fi.wikipedia.org/wiki/Internetilmi%C3%B6 "Internetilmiö – Finnish")
- [Français](https://fr.wikipedia.org/wiki/M%C3%A8me_Internet "Mème Internet – French")
- [Galego](https://gl.wikipedia.org/wiki/Meme_\(Internet\) "Meme (Internet) – Galician")
- [گیلکی](https://glk.wikipedia.org/wiki/%D8%A7%DB%8C%D9%86%D8%AA%D8%B1%D9%86%D8%AA%DB%8C_%D9%85%DB%8C%D9%85 "اینترنتی میم – Gilaki")
- [Avañe'ẽ](https://gn.wikipedia.org/wiki/M%C3%A9me_\(%C3%B1andutiguasu\) "Méme (ñandutiguasu) – Guarani")
- [עברית](https://he.wikipedia.org/wiki/%D7%9E%D7%9D_%D7%90%D7%99%D7%A0%D7%98%D7%A8%D7%A0%D7%98 "מם אינטרנט – Hebrew")
- [Hrvatski](https://hr.wikipedia.org/wiki/Internetski_memi "Internetski memi – Croatian")
- [Magyar](https://hu.wikipedia.org/wiki/Internetes_m%C3%A9m "Internetes mém – Hungarian")
- [Հայերեն](https://hy.wikipedia.org/wiki/%D5%80%D5%A1%D5%B4%D5%A1%D6%81%D5%A1%D5%B6%D6%81%D5%A1%D5%B5%D5%AB%D5%B6_%D5%B4%D5%A5%D5%B4 "Համացանցային մեմ – Armenian")
- [Jaku Iban](https://iba.wikipedia.org/wiki/Meme_Internet "Meme Internet – Iban")
- [Bahasa Indonesia](https://id.wikipedia.org/wiki/Meme_internet "Meme internet – Indonesian")
- [Italiano](https://it.wikipedia.org/wiki/Meme_di_Internet "Meme di Internet – Italian")
- [日本語](https://ja.wikipedia.org/wiki/%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E3%83%BB%E3%83%9F%E3%83%BC%E3%83%A0 "インターネット・ミーム – Japanese")
- [Jawa](https://jv.wikipedia.org/wiki/Meme_intern%C3%A8t "Meme internèt – Javanese")
- [Қазақша](https://kk.wikipedia.org/wiki/%D0%98%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%BC%D0%B5%D0%BC "Интернет-мем – Kazakh")
- [한국어](https://ko.wikipedia.org/wiki/%EC%9D%B8%ED%84%B0%EB%84%B7_%EB%B0%88 "인터넷 밈 – Korean")
- [Latina](https://la.wikipedia.org/wiki/Memum_interretiale "Memum interretiale – Latin")
- [Lëtzebuergesch](https://lb.wikipedia.org/wiki/Meme "Meme – Luxembourgish")
- [Latviešu](https://lv.wikipedia.org/wiki/Interneta_m%C4%ABms "Interneta mīms – Latvian")
- [Македонски](https://mk.wikipedia.org/wiki/%D0%9C%D0%B5%D0%BC_\(%D1%81%D0%B5%D0%BC%D1%80%D0%B5%D0%B6%D1%98%D0%B5\) "Мем (семрежје) – Macedonian")
- [मराठी](https://mr.wikipedia.org/wiki/%E0%A4%87%E0%A4%82%E0%A4%9F%E0%A4%B0%E0%A4%A8%E0%A5%87%E0%A4%9F_%E0%A4%AE%E0%A5%80%E0%A4%AE "इंटरनेट मीम – Marathi")
- [Bahasa Melayu](https://ms.wikipedia.org/wiki/Meme_Internet "Meme Internet – Malay")
- [မြန်မာဘာသာ](https://my.wikipedia.org/wiki/%E1%80%A1%E1%80%84%E1%80%BA%E1%80%90%E1%80%AC%E1%80%94%E1%80%80%E1%80%BA_%E1%80%99%E1%80%AE%E1%80%99%E1%80%AE "အင်တာနက် မီမီ – Burmese")
- [Nedersaksies](https://nds-nl.wikipedia.org/wiki/Internetmeme "Internetmeme – Low Saxon")
- [Nederlands](https://nl.wikipedia.org/wiki/Internetmeme "Internetmeme – Dutch")
- [Deitsch](https://pdc.wikipedia.org/wiki/Meme "Meme – Pennsylvania German")
- [Polski](https://pl.wikipedia.org/wiki/Mem_internetowy "Mem internetowy – Polish")
- [پښتو](https://ps.wikipedia.org/wiki/%D8%A7%D9%86%D9%BC%D8%B1%D9%86%DB%90%D9%BC%D9%8A_%D9%8A%D8%A7%D8%AF%DA%9A%D8%AA%D9%88%D9%86%D9%87 "انټرنېټي يادښتونه – Pashto")
- [Português](https://pt.wikipedia.org/wiki/Meme_\(Internet\) "Meme (Internet) – Portuguese")
- [Runa Simi](https://qu.wikipedia.org/wiki/Yachaphuku_\(Chawpillika\) "Yachaphuku (Chawpillika) – Quechua")
- [Română](https://ro.wikipedia.org/wiki/Meme_internet "Meme internet – Romanian")
- [Русский](https://ru.wikipedia.org/wiki/%D0%98%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%BC%D0%B5%D0%BC "Интернет-мем – Russian")
- [Simple English](https://simple.wikipedia.org/wiki/Internet_meme "Internet meme – Simple English")
- [Slovenčina](https://sk.wikipedia.org/wiki/Internetov%C3%BD_m%C3%A9m "Internetový mém – Slovak")
- [Shqip](https://sq.wikipedia.org/wiki/Meme_interneti "Meme interneti – Albanian")
- [Српски / srpski](https://sr.wikipedia.org/wiki/%D0%9C%D0%B8%D0%BC_\(%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82\) "Мим (интернет) – Serbian")
- [Sunda](https://su.wikipedia.org/wiki/Meme_Intern%C3%A9t "Meme Internét – Sundanese")
- [Svenska](https://sv.wikipedia.org/wiki/Internetmem "Internetmem – Swedish")
- [ไทย](https://th.wikipedia.org/wiki/%E0%B8%AD%E0%B8%B4%E0%B8%99%E0%B9%80%E0%B8%97%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B9%80%E0%B8%99%E0%B9%87%E0%B8%95%E0%B8%A1%E0%B8%B5%E0%B8%A1 "อินเทอร์เน็ตมีม – Thai")
- [Tagalog](https://tl.wikipedia.org/wiki/Meme_ng_Internet "Meme ng Internet – Tagalog")
- [Toki pona](https://tok.wikipedia.org/wiki/sitelen_musi_tan_kulupu_pi_ilo_sona "sitelen musi tan kulupu pi ilo sona – Toki Pona")
- [Türkçe](https://tr.wikipedia.org/wiki/%C4%B0nternet_meme%27i "İnternet meme'i – Turkish")
- [Українська](https://uk.wikipedia.org/wiki/%D0%86%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%BC%D0%B5%D0%BC "Інтернет-мем – Ukrainian")
- [اردو](https://ur.wikipedia.org/wiki/%D8%A7%D9%86%D9%B9%D8%B1%D9%86%DB%8C%D9%B9_%D9%85%DB%8C%D9%85%D8%B2 "انٹرنیٹ میمز – Urdu")
- [Oʻzbekcha / ўзбекча](https://uz.wikipedia.org/wiki/Internet_memi "Internet memi – Uzbek")
- [Tiếng Việt](https://vi.wikipedia.org/wiki/Meme_Internet "Meme Internet – Vietnamese")
- [閩南語 / Bân-lâm-gí](https://zh-min-nan.wikipedia.org/wiki/B%C4%81ng-l%C5%8D%CD%98_meme "Bāng-lō͘ meme – Minnan")
- [粵語](https://zh-yue.wikipedia.org/wiki/%E7%B6%B2%E7%B5%A1Meme "網絡Meme – Cantonese")
- [中文](https://zh.wikipedia.org/wiki/%E7%B6%B2%E8%B7%AF%E8%BF%B7%E5%9B%A0 "網路迷因 – Chinese")
[Edit links](https://www.wikidata.org/wiki/Special:EntityPage/Q2927074#sitelinks-wikipedia "Edit interlanguage links")
- [Article](https://en.wikipedia.org/wiki/Internet_meme "View the content page [c]")
- [Talk](https://en.wikipedia.org/wiki/Talk:Internet_meme "Discuss improvements to the content page [t]")
English
- [Read](https://en.wikipedia.org/wiki/Internet_meme)
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- [What links here](https://en.wikipedia.org/wiki/Special:WhatLinksHere/Internet_meme "List of all English Wikipedia pages containing links to this page [j]")
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From Wikipedia, the free encyclopedia
Cultural item spread via the Internet
| [Internet](https://en.wikipedia.org/wiki/Internet "Internet") |
|---|
| [](https://en.wikipedia.org/wiki/File:Internet_map_1024_-_transparent,_inverted.png "Visualization of Internet routing paths")An [Opte Project](https://en.wikipedia.org/wiki/Opte_Project "Opte Project") visualization of [routing paths](https://en.wikipedia.org/wiki/Routing "Routing") through a portion of the Internet |
|  [Index](https://en.wikipedia.org/wiki/Index_of_Internet-related_articles "Index of Internet-related articles") [Outline](https://en.wikipedia.org/wiki/Outline_of_the_Internet "Outline of the Internet") |
| General [Access](https://en.wikipedia.org/wiki/Internet_access "Internet access") [Activism](https://en.wikipedia.org/wiki/Internet_activism "Internet activism") [Slacktivism](https://en.wikipedia.org/wiki/Slacktivism "Slacktivism") [Censorship](https://en.wikipedia.org/wiki/Internet_censorship "Internet censorship") [Data activism](https://en.wikipedia.org/wiki/Data_activism "Data activism") [Democracy](https://en.wikipedia.org/wiki/E-democracy "E-democracy") [Digital divide](https://en.wikipedia.org/wiki/Digital_divide "Digital divide") [Digital rights](https://en.wikipedia.org/wiki/Digital_rights "Digital rights") [Digital public goods](https://en.wikipedia.org/wiki/Digital_public_goods "Digital public goods") [Freedom](https://en.wikipedia.org/wiki/Internet_freedom "Internet freedom") [Freedom of information](https://en.wikipedia.org/wiki/Freedom_of_information "Freedom of information") [Media capture](https://en.wikipedia.org/wiki/Media_capture "Media capture") [Net neutrality](https://en.wikipedia.org/wiki/Net_neutrality "Net neutrality") [Phenomena](https://en.wikipedia.org/wiki/List_of_Internet_phenomena "List of Internet phenomena") [Meme]() [Privacy](https://en.wikipedia.org/wiki/Internet_privacy "Internet privacy") [Right to access](https://en.wikipedia.org/wiki/Right_to_Internet_access "Right to Internet access") [Sociology](https://en.wikipedia.org/wiki/Sociology_of_the_Internet "Sociology of the Internet") [Usage](https://en.wikipedia.org/wiki/Global_Internet_usage "Global Internet usage") [Vigilantism](https://en.wikipedia.org/wiki/Internet_vigilantism "Internet vigilantism") [Virtual community](https://en.wikipedia.org/wiki/Virtual_community "Virtual community") [Virtual volunteering](https://en.wikipedia.org/wiki/Virtual_volunteering "Virtual volunteering") |
| [Governance](https://en.wikipedia.org/wiki/Internet_governance "Internet governance") [IGF](https://en.wikipedia.org/wiki/Internet_Governance_Forum "Internet Governance Forum") [NRO](https://en.wikipedia.org/wiki/Regional_Internet_registry#Number_Resource_Organization "Regional Internet registry") [IANA](https://en.wikipedia.org/wiki/Internet_Assigned_Numbers_Authority "Internet Assigned Numbers Authority") [ICANN](https://en.wikipedia.org/wiki/ICANN "ICANN") [IETF](https://en.wikipedia.org/wiki/Internet_Engineering_Task_Force "Internet Engineering Task Force") [ISOC](https://en.wikipedia.org/wiki/Internet_Society "Internet Society") |
| [Information infrastructure](https://en.wikipedia.org/wiki/Information_infrastructure "Information infrastructure") [Domain Name System](https://en.wikipedia.org/wiki/Domain_Name_System "Domain Name System") [Hypertext Transfer Protocol](https://en.wikipedia.org/wiki/Hypertext_Transfer_Protocol "Hypertext Transfer Protocol") [Internet exchange point](https://en.wikipedia.org/wiki/Internet_exchange_point "Internet exchange point") [Internet protocol suite](https://en.wikipedia.org/wiki/Internet_protocol_suite "Internet protocol suite") [Internet Protocol](https://en.wikipedia.org/wiki/Internet_Protocol "Internet Protocol") [Transmission Control Protocol](https://en.wikipedia.org/wiki/Transmission_Control_Protocol "Transmission Control Protocol") [Internet service provider](https://en.wikipedia.org/wiki/Internet_service_provider "Internet service provider") [IP address](https://en.wikipedia.org/wiki/IP_address "IP address") [Internet Message Access Protocol](https://en.wikipedia.org/wiki/Internet_Message_Access_Protocol "Internet Message Access Protocol") [Simple Mail Transfer Protocol](https://en.wikipedia.org/wiki/Simple_Mail_Transfer_Protocol "Simple Mail Transfer Protocol") |
| Services [Blogs](https://en.wikipedia.org/wiki/Blog "Blog") [Microblogging](https://en.wikipedia.org/wiki/Microblogging "Microblogging") [Email](https://en.wikipedia.org/wiki/Email "Email") [Fax](https://en.wikipedia.org/wiki/Internet_fax "Internet fax") [File sharing](https://en.wikipedia.org/wiki/File_sharing "File sharing") [File transfer](https://en.wikipedia.org/wiki/File_transfer "File transfer") [Games](https://en.wikipedia.org/wiki/Online_game "Online game") [Instant messaging](https://en.wikipedia.org/wiki/Instant_messaging "Instant messaging") [Podcasts](https://en.wikipedia.org/wiki/Podcast "Podcast") [Shopping](https://en.wikipedia.org/wiki/Online_shopping "Online shopping") [Television](https://en.wikipedia.org/wiki/Streaming_television "Streaming television") [Voice over IP](https://en.wikipedia.org/wiki/Voice_over_IP "Voice over IP") [World Wide Web](https://en.wikipedia.org/wiki/World_Wide_Web "World Wide Web") [search](https://en.wikipedia.org/wiki/Web_search_engine "Web search engine") |
| [History](https://en.wikipedia.org/wiki/History_of_the_Internet "History of the Internet") [Timeline](https://en.wikipedia.org/wiki/Timeline_of_the_history_of_the_Internet "Timeline of the history of the Internet") [Protocol Wars](https://en.wikipedia.org/wiki/Protocol_Wars "Protocol Wars") [Pioneers](https://en.wikipedia.org/wiki/List_of_Internet_pioneers "List of Internet pioneers") [Oldest domain names](https://en.wikipedia.org/wiki/List_of_the_oldest_currently_registered_Internet_domain_names "List of the oldest currently registered Internet domain names") |
| [](https://en.wikipedia.org/wiki/File:Crystal_Clear_app_linneighborhood.svg) [Internet portal](https://en.wikipedia.org/wiki/Portal:Internet "Portal:Internet") |
| [v](https://en.wikipedia.org/wiki/Template:Internet "Template:Internet") [t](https://en.wikipedia.org/wiki/Template_talk:Internet "Template talk:Internet") [e](https://en.wikipedia.org/wiki/Special:EditPage/Template:Internet "Special:EditPage/Template:Internet") |
An **Internet meme**, or **meme** ([/miːm/](https://en.wikipedia.org/wiki/Help:IPA/English "Help:IPA/English")), is a cultural item (such as an idea, behavior, or style) that spreads across the [Internet](https://en.wikipedia.org/wiki/Internet "Internet"), now primarily through [social media](https://en.wikipedia.org/wiki/Social_media "Social media") platforms. Internet memes manifest in a variety of formats, including [images](https://en.wikipedia.org/wiki/Image "Image"), [videos](https://en.wikipedia.org/wiki/Video "Video") (e.g. [GIFs](https://en.wikipedia.org/wiki/GIF "GIF")), and other [viral content](https://en.wikipedia.org/wiki/Viral_content "Viral content"). Key characteristics of memes include their tendency to be [parodied](https://en.wikipedia.org/wiki/Parodied "Parodied"), their use of [intertextuality](https://en.wikipedia.org/wiki/Intertextuality "Intertextuality"), their viral dissemination, and their continual evolution. The term *[meme](https://en.wikipedia.org/wiki/Meme "Meme")* was originally introduced by [Richard Dawkins](https://en.wikipedia.org/wiki/Richard_Dawkins "Richard Dawkins") in his 1976 book *[The Selfish Gene](https://en.wikipedia.org/wiki/The_Selfish_Gene "The Selfish Gene")* to describe the concept of cultural transmission of a singular unit, analogous to biology.
The term *Internet meme* was coined by [Mike Godwin](https://en.wikipedia.org/wiki/Mike_Godwin "Mike Godwin") in 1993 in reference to the way memes proliferated through early [online communities](https://en.wikipedia.org/wiki/Online_communities "Online communities"), including [message boards](https://en.wikipedia.org/wiki/Message_boards "Message boards"), [Usenet](https://en.wikipedia.org/wiki/Usenet "Usenet") groups, and email. The emergence of social media platforms such as [YouTube](https://en.wikipedia.org/wiki/YouTube "YouTube"), [Twitter](https://en.wikipedia.org/wiki/Twitter "Twitter"), [Facebook](https://en.wikipedia.org/wiki/Facebook "Facebook"), and [Instagram](https://en.wikipedia.org/wiki/Instagram "Instagram") further diversified memes and accelerated their spread. [Dank](https://en.wiktionary.org/wiki/dank "wikt:dank") and [surrealist](https://en.wikipedia.org/wiki/Surrealist "Surrealist") memes are some of the newer genres, with newer formats like [short-form videos](https://en.wikipedia.org/wiki/Short-form_videos "Short-form videos") popularized by platforms like [Vine](https://en.wikipedia.org/wiki/Vine_\(service\) "Vine (service)") and [TikTok](https://en.wikipedia.org/wiki/TikTok "TikTok"). Newer internet memes (specifically those of low quality) are often classified as [brain rot](https://en.wikipedia.org/wiki/Brain_rot "Brain rot") or [AI slop](https://en.wikipedia.org/wiki/AI_slop "AI slop").
Memes are now recognized as a significant aspect of [Internet culture](https://en.wikipedia.org/wiki/Internet_culture "Internet culture") and are the subject of academic research. They appear across a broad spectrum of contexts, including marketing, economics, finance, politics, social movements, religion, and healthcare. While memes are often viewed as falling under [fair use](https://en.wikipedia.org/wiki/Fair_use "Fair use") protection, their incorporation of material from pre-existing works can result in [copyright](https://en.wikipedia.org/wiki/Copyright "Copyright") disputes.
## Characteristics
Internet memes derive from the original concept of [memes](https://en.wikipedia.org/wiki/Meme "Meme") as units of cultural transmission, passed from person to person. In the digital realm, this transmission occurs primarily through online platforms, such as [social media](https://en.wikipedia.org/wiki/Social_media "Social media").[\[1\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-1) Although related, internet memes differ from traditional memes in that they often represent fleeting trends, whereas the success of traditional memes is measured by their endurance over time. Additionally, internet memes tend to be less abstract in nature compared to their traditional counterparts.[\[2\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-2) They are highly versatile in form and purpose, serving as tools for light entertainment, self-expression, social commentary, and even political discourse.[\[3\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-BBC-3)
Two fundamental characteristics of internet memes are creative reproduction and [intertextuality](https://en.wikipedia.org/wiki/Intertextuality "Intertextuality").[\[4\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-MIT_Press-4) Creative reproduction refers to the adaptation and transformation of a meme through imitation or parody, either by reproducing the meme in a new context ("mimicry") or by remixing the original material ("remix"). In mimicry, the meme is recreated in a different setting, as seen when different individuals replicate the viral video "[Charlie Bit My Finger](https://en.wikipedia.org/wiki/Charlie_Bit_My_Finger "Charlie Bit My Finger")". Remix, on the other hand, involves technological manipulation, such as altering an image with [Photoshop](https://en.wikipedia.org/wiki/Adobe_Photoshop "Adobe Photoshop"), while retaining elements of the original meme.[\[4\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-MIT_Press-4)
Intertextuality in memes involves the blending of different cultural references or contexts. An example of this is the combination of US politician [Mitt Romney](https://en.wikipedia.org/wiki/Mitt_Romney "Mitt Romney")'s phrase "[binders full of women](https://en.wikipedia.org/wiki/Binders_full_of_women "Binders full of women")" from the 2012 US presidential debate with a scene from the Korean pop song "[Gangnam Style](https://en.wikipedia.org/wiki/Gangnam_Style "Gangnam Style")". In this case, the phrase "my binders full of women exploded" is superimposed on a frame from [Psy](https://en.wikipedia.org/wiki/Psy "Psy")'s music video, creating a new meaning by merging political and cultural references from distinct contexts.[\[4\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-MIT_Press-4)
Internet memes can also function as [in-jokes](https://en.wikipedia.org/wiki/In-joke "In-joke") within specific online communities, where they convey insider knowledge that may be incomprehensible to outsiders. This fosters a sense of collective identity within the group.[\[5\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-First_Monday-5) Conversely, some memes achieve widespread cultural relevance, being understood and appreciated by broader audiences outside of the originating subculture.[\[3\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-BBC-3)
A study by Michele Knobel and Colin Lankshear examined how Richard Dawkins' three characteristics of successful traditional memes—fidelity, fecundity, and longevity—apply to internet memes. It was found that fidelity in the context of internet memes is better described as replicability, as memes are frequently modified through remixing while still maintaining their core message. Fecundity, or the ability of a meme to spread, is promoted by factors such as humor (such as the comically translated video game line "[All your base are belong to us](https://en.wikipedia.org/wiki/All_your_base_are_belong_to_us "All your base are belong to us")"), intertextuality (as in the various pop culture-referencing renditions of the "[Star Wars Kid](https://en.wikipedia.org/wiki/Star_Wars_Kid "Star Wars Kid")" viral video), and juxtaposition of seemingly incongruous elements (exemplified in the "[Bert is Evil](https://en.wikipedia.org/wiki/Bert_is_Evil "Bert is Evil")" meme). Finally, longevity is essential for a meme's continued circulation and evolution over time.[\[6\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-6)
## Evolution and propagation
[](https://en.wikipedia.org/wiki/File:Graph_SIR_model_without_vital_dynamics.svg)
Internet memes propagate in a similar pattern to infectious disease, as shown by this [SIR model](https://en.wikipedia.org/wiki/SIR_Model "SIR Model"). The pattern, as depicted in red, shows an initial spike in popularity followed by a gradual taper to obscurity.
Internet memes can either remain consistent or evolve over time. This evolution may involve changes in meaning while retaining the meme's structure, or vice versa, with such transformations occurring either by chance or through deliberate efforts like parody.[\[7\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-7) A study by Miltner examined the [lolcats](https://en.wikipedia.org/wiki/Lolcat "Lolcat") meme, tracing its development from an in-joke within computer and gaming communities on the website [4chan](https://en.wikipedia.org/wiki/4chan "4chan") to a broader source of humor and emotional support. As the meme entered mainstream culture, it lost favor with its original creators. Miltner explained that as content moves through different communities, it is reinterpreted to suit the specific needs and desires of those communities, often diverging from the creator's original intent.[\[5\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-First_Monday-5) Modifications to memes can lead them to transcend social and cultural boundaries.[\[8\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-8)
Memes spread virally, in a manner similar to the [SIR](https://en.wikipedia.org/wiki/SIR_model "SIR model") (Susceptible-Infectious-Recovered) model used to describe the transmission of diseases.[\[9\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-9) Once a meme has reached a critical number of individuals, its continued spread becomes inevitable.[\[10\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Wired_temes-10) Research by Coscia examined the factors contributing to a meme's propagation and longevity, concluding that while memes compete for attention—often resulting in shorter lifespans—they can also collaborate, enhancing their chances of survival. A meme that experiences an exceptionally high peak in popularity is unlikely to endure unless it is uniquely distinct. Conversely, a meme without such a peak, but that coexists with others, tends to have greater longevity.[\[11\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-CosciaHarvardCID2013-11) In 2013, Dominic Basulto, writing for *[The Washington Post](https://en.wikipedia.org/wiki/The_Washington_Post "The Washington Post")*, argued that the widespread use of memes, particularly by the marketing and advertising industries, has led to a decline in their original cultural value. Once considered valuable cultural artifacts meant to endure, memes now often convey trivial rather than meaningful ideas.[\[12\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-WashingtonPost20130705-12)
## History
### Origins and early memes
[](https://en.wikipedia.org/wiki/File:CatLolCatExample.jpg)
A lolcat image macro, a meme style especially popular in the mid-and-late 2000s
The word *meme* was coined by [Richard Dawkins](https://en.wikipedia.org/wiki/Richard_Dawkins "Richard Dawkins") in his 1976 book *[The Selfish Gene](https://en.wikipedia.org/wiki/The_Selfish_Gene "The Selfish Gene")* as an attempt to explain how aspects of culture replicate, mutate, and evolve ([memetics](https://en.wikipedia.org/wiki/Memetics "Memetics")).[\[13\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-cream-13) [Emoticons](https://en.wikipedia.org/wiki/Emoticon "Emoticon") are among the earliest examples of internet memes, specifically the smiley emoticon ":-)", introduced by [Scott Fahlman](https://en.wikipedia.org/wiki/Scott_Fahlman "Scott Fahlman") in 1982.[\[14\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Journal_of_Content,_Community_&_Communication_Amity_School_of_Communication-14) The concept of memes in an online context was formally proposed by [Mike Godwin](https://en.wikipedia.org/wiki/Mike_Godwin "Mike Godwin") in the June 1993 issue of *[Wired](https://en.wikipedia.org/wiki/Wired_\(magazine\) "Wired (magazine)")*.[\[15\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-godwin-15) In 2013, Dawkins characterized an Internet meme as being a meme deliberately altered by human creativity—distinguished from biological genes and his own pre-Internet concept of a meme, which involved mutation by random change and spreading through accurate replication as in Darwinian selection. Dawkins explained that Internet memes are thus a "hijacking of the original idea", evolving the very concept of a meme in this new direction.[\[16\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Wired20130620-16) Nevertheless, by 2013, Limor Shifman solidified the relationship of memes to internet culture and reworked Dawkins' concept for online contexts.[\[17\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-17) Such an association has been shown to be empirically valuable as internet memes carry an additional property that Dawkins' "memes" do not: internet memes leave a footprint in the media through which they propagate (for example, social networks) that renders them traceable and analyzable.[\[11\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-CosciaHarvardCID2013-11)
However, before internet memes were considered truly academic, they were initially a colloquial reference to humorous visual communication online in the mid-late 1990s among internet denizens; examples of these early internet memes include the [Dancing Baby](https://en.wikipedia.org/wiki/Dancing_baby "Dancing baby") and [Hampster Dance](https://en.wikipedia.org/wiki/Hampster_Dance "Hampster Dance").[\[18\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-18) Memes of this time were primarily spread via [messageboards](https://en.wikipedia.org/wiki/Internet_forum "Internet forum"), [Usenet](https://en.wikipedia.org/wiki/Usenet "Usenet") groups, and [email](https://en.wikipedia.org/wiki/Email "Email"), and generally lasted for a longer time than modern memes.[\[19\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Wired-2018-19)
[](https://en.wikipedia.org/wiki/File:Doge_meme_example.jpg)
An example of the [Doge](https://en.wikipedia.org/wiki/Doge_\(meme\) "Doge (meme)") meme, popular in 2013 and similar in style to earlier lolcats[\[20\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-20)
As the Internet protocols evolved, so did memes. [Lolcats](https://en.wikipedia.org/wiki/Lolcat "Lolcat") originated from imageboard website [4chan](https://en.wikipedia.org/wiki/4chan "4chan"), becoming the prototype of the "[image macro](https://en.wikipedia.org/wiki/Image_macro "Image macro")" format (an image overlaid by large text).[\[19\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Wired-2018-19) Other early forms of image-based memes included demotivators (parodized motivational posters), photoshopped images, [comics](https://en.wikipedia.org/wiki/Comics "Comics") (such as [rage comics](https://en.wikipedia.org/wiki/Rage_comic "Rage comic")),[\[21\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-21)[\[22\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-22) and [anime](https://en.wikipedia.org/wiki/Anime "Anime") [fan art](https://en.wikipedia.org/wiki/Fan_art "Fan art"),[\[23\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-23) sometimes made by [*doujin*](https://en.wikipedia.org/wiki/Doujin "Doujin") circles in various countries. After the release of [YouTube](https://en.wikipedia.org/wiki/YouTube "YouTube") in 2005, video-based memes such as [Rickrolling](https://en.wikipedia.org/wiki/Rickrolling "Rickrolling") and [viral videos](https://en.wikipedia.org/wiki/Viral_video "Viral video") such as "[Gangnam Style](https://en.wikipedia.org/wiki/Gangnam_Style_\(music_video\) "Gangnam Style (music video)")" and [the Harlem shake](https://en.wikipedia.org/wiki/Harlem_shake_\(dance\) "Harlem shake (dance)") emerged.[\[19\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Wired-2018-19)[\[24\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-24) The appearance of social media websites such as [Twitter](https://en.wikipedia.org/wiki/Twitter "Twitter"), [Facebook](https://en.wikipedia.org/wiki/Facebook "Facebook"), and [Instagram](https://en.wikipedia.org/wiki/Instagram "Instagram") provided additional mediums for the spread of memes,[\[25\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-25) and the creation of meme-generating websites made their production more accessible.[\[19\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Wired-2018-19)
### Contemporary memes
"Dank memes" are a genre of internet memes that reached mainstream prominence around 2014. Dank memes refer to deliberately zany or odd memes with features such as oversaturated colors, [compression artifacts](https://en.wikipedia.org/wiki/Compression_artifact "Compression artifact"), crude humor, strange captions, and overly loud sounds (termed *ear rape*).[\[26\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-SAGE-26)[\[27\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-27) The term *dank*, which refers to cold, damp places, was adapted as a way to describe memes that fit the aforementioned criteria of a dank meme.[\[26\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-SAGE-26)[\[28\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-28) The term may also be used to describe memes that have become overused and stale to the point of paradoxically becoming humorous again. Despite having lost popularity since the late 2010s, dank memes have seen several "revival" attempts, popularised on platforms such as [TikTok](https://en.wikipedia.org/wiki/TikTok "TikTok").[\[29\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-29) The phenomenon of dank memes sprouted a subculture called the "meme market", satirizing [Wall Street](https://en.wikipedia.org/wiki/Wall_Street "Wall Street") and applying the associated jargon (such as "stocks") to internet memes. Originally started on [Reddit](https://en.wikipedia.org/wiki/Reddit "Reddit") as /r/MemeEconomy, users jokingly "buy" or "sell" shares in a meme reflecting opinion on its potential popularity.[\[30\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-30)
[](https://en.wikipedia.org/wiki/File:Deep_fried_meme.jpg)
Example of a "deep-fried" meme, featuring distortion and saturated colors
"Deep-fried" memes refer to those that have been distorted and run through several filters and/or layers of [lossy compression](https://en.wikipedia.org/wiki/Lossy_compression "Lossy compression").[\[31\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-31)[\[32\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-32) An example of these is the "E" meme, a picture of YouTuber [Markiplier](https://en.wikipedia.org/wiki/Markiplier "Markiplier") photoshopped onto [Lord Farquaad](https://en.wikipedia.org/wiki/Lord_Farquaad "Lord Farquaad") from the film *[Shrek](https://en.wikipedia.org/wiki/Shrek "Shrek")*, in turn photoshopped into a scene from businessman [Mark Zuckerberg](https://en.wikipedia.org/wiki/Mark_Zuckerberg "Mark Zuckerberg")'s hearing in Congress and captioned with a lone 'E'.[\[33\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-33) Elizabeth Bruenig of the *[Washington Post](https://en.wikipedia.org/wiki/The_Washington_Post "The Washington Post")* described this as a "digital update to the surreal and absurd genres of art and literature that characterized the tumultuous early 20th century".[\[34\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-34) Many modern memes make use of humorously absurd and even [surrealist](https://en.wikipedia.org/wiki/Surrealism "Surrealism") themes. Examples of the former include "they did surgery on a grape", a video depicting a [Da Vinci Surgical System](https://en.wikipedia.org/wiki/Da_Vinci_Surgical_System "Da Vinci Surgical System") performing test surgery on a grape,[\[35\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-35) and the "moth meme", a close-up picture of a moth with captions humorously conveying the insect's love of [lamps](https://en.wikipedia.org/wiki/Electric_light "Electric light").[\[36\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-36) Surreal memes incorporate layers of irony to make them unique and nonsensical, often as a means of escapism from mainstream meme culture.[\[37\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-37)
[](https://en.wikipedia.org/wiki/File:Thousand_yard_stare_meme.png)
The "[Thousand Yard Stare](https://en.wikipedia.org/wiki/Thousand-yard_stare "Thousand-yard stare") Meme", which was popular in 2023[\[38\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-38)
After the success of the application [Vine](https://en.wikipedia.org/wiki/Vine_\(service\) "Vine (service)"), a format of memes emerged in the form of short videos and scripted sketches. An example is the "What's Nine Plus Ten?" meme, a Vine video depicting a child humorously providing an incorrect answer to a math problem.[\[39\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-39) After the shutdown of Vine in 2017, the de facto replacement became the social network [TikTok](https://en.wikipedia.org/wiki/TikTok "TikTok"), which similarly utilizes the short video format.[\[40\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-40) The platform has become immensely popular, and is the source of many genres of internet memes as of the mid 2020s.[\[41\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-41)[\[42\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-42)
In 2022, the term *[brain rot](https://en.wikipedia.org/wiki/Brain_rot "Brain rot")* became used to reflect a shift in how memes, particularly TikTok videos, were being interacted with. The term describes content lacking in quality and meaning, often associated with slang and trends popular among [Generation Alpha](https://en.wikipedia.org/wiki/Generation_Alpha "Generation Alpha"), such as "[skibidi](https://en.wikipedia.org/wiki/Skibidi_Toilet "Skibidi Toilet")", "[rizz](https://en.wikipedia.org/wiki/Rizz "Rizz")", "[gyatt](https://en.wikipedia.org/wiki/Gyatt "Gyatt")", "[sigma](https://en.wikipedia.org/wiki/Sigma_\(slang\) "Sigma (slang)")" and "[fanum tax](https://en.wikipedia.org/wiki/Fanum_tax "Fanum tax")".[\[43\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-43) The name comes from the perceived negative psychological and cognitive effects caused by exposure to such content.[\[44\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-44)
[](https://en.wikipedia.org/wiki/File:Six-seven_jack-o-lantern,_Toronto_2025.jpg)
Some Internet memes have been criticized for being deliberately meaningless and nonsensical, such as the [6-7 meme](https://en.wikipedia.org/wiki/6-7_meme "6-7 meme").[\[45\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-45)
In 2025, some TikTok users expressed concern over a "meme drought", which was said to be caused by a [cringe culture](https://en.wikipedia.org/wiki/Cringe_culture "Cringe culture") community known as SlimeTok.[\[46\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-46) The meme drought was also used to criticize AI-inspired [brainrot](https://en.wikipedia.org/wiki/Brain_rot "Brain rot") trends and deliberately meaningless content by [Gen Alpha](https://en.wikipedia.org/wiki/Gen_Alpha "Gen Alpha") and younger [Gen Z](https://en.wikipedia.org/wiki/Gen_Z "Gen Z"), such as [6-7](https://en.wikipedia.org/wiki/6-7_meme "6-7 meme"), for being "oversaturated and unfunny". These people called for a "**Great Meme Reset**" on January 1, 2026, which was the act of returning to "classic" memes from the 2010s such as [Nyan Cat](https://en.wikipedia.org/wiki/Nyan_cat "Nyan cat") and [Big Chungus](https://en.wikipedia.org/wiki/Big_Chungus "Big Chungus").[\[47\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-47)
## By context
### Marketing
The practice of using memes to market products or services has been termed "memetic marketing".[\[48\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-memetic_marketing-48) Internet memes allow brands to circumvent the conception of advertisements as irksome, making them less overt and more tailored to the likes of their target audience. Marketing personnel may choose to utilize an existing meme, or create a new meme from scratch. Fashion house [Gucci](https://en.wikipedia.org/wiki/Gucci "Gucci") employed the former strategy, launching a series of [Instagram](https://en.wikipedia.org/wiki/Instagram "Instagram") ads that reimagined popular memes featuring its watch collection. The image macro "The Most Interesting Man in the World" is an example of the latter, a meme generated from an advertising campaign for the [Dos Equis](https://en.wikipedia.org/wiki/Dos_Equis "Dos Equis") beer brand.[\[49\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-49) Products may also gain popularity through internet memes without intention by the producer themselves; for instance, the film *[Snakes on a Plane](https://en.wikipedia.org/wiki/Snakes_on_a_Plane "Snakes on a Plane")* became a [cult classic](https://en.wikipedia.org/wiki/Cult_classic "Cult classic") after creation of the website SnakesOnABlog.com by law student Brian Finkelstein.[\[50\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-50)
Use of memes by brands, while often advantageous, has been subject to criticism for seemingly forced, unoriginal, or unfunny usage of memes, which can negatively impact a brand's image.[\[51\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-51) For example, the fast food company [Wendy's](https://en.wikipedia.org/wiki/Wendy%27s "Wendy's") began a social media-based approach to marketing that was initially met with success (resulting in an almost 50% profit growth that year), but received criticism after sharing a controversial [Pepe](https://en.wikipedia.org/wiki/Pepe_the_Frog "Pepe the Frog") meme that was negatively perceived by consumers.[\[52\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-52)
### Economics and finance
Further information: [Meme stocks](https://en.wikipedia.org/wiki/Meme_stocks "Meme stocks")
Meme [stocks](https://en.wikipedia.org/wiki/Stock "Stock") are a phenomenon where stock values for a company rise significantly in a short period due to a surge in interest online and subsequent buying by investors. Video game retailer [GameStop](https://en.wikipedia.org/wiki/GameStop "GameStop") is recognized as the first meme stock.[\[53\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-53) [r/WallStreetBets](https://en.wikipedia.org/wiki//r/WallStreetBets "/r/WallStreetBets"), a [subreddit](https://en.wikipedia.org/wiki/Subreddit "Subreddit") where participants discuss [stock trading](https://en.wikipedia.org/wiki/Stock_trader "Stock trader"), and [Robinhood Markets](https://en.wikipedia.org/wiki/Robinhood_Markets "Robinhood Markets"), a financial services company, became notable in 2021 for their involvement in the popularisation of meme stocks.[\[54\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-54)[\[55\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-55) "YOLO investors" are a phenomenon that emerged during the [COVID-19 pandemic](https://en.wikipedia.org/wiki/COVID-19_pandemic "COVID-19 pandemic"), who are less risk averse in their investments compared to their traditional counterparts.[\[56\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-56)
Additionally, memes have developed an association with [cryptocurrency](https://en.wikipedia.org/wiki/Cryptocurrency "Cryptocurrency") with the development of [meme currencies](https://en.wikipedia.org/wiki/Meme_coin "Meme coin") such as [Dogecoin](https://en.wikipedia.org/wiki/Dogecoin "Dogecoin"), Shiba Inu Coin, and Pepe Coin. Meme cryptocurrencies have suggested comparisons between meme value and monetary markets.[\[57\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-57)[\[58\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-58)
### Politics
Internet memes are a medium for fast communication to large online audiences, which has led to their use by those seeking to express a political opinion or actively campaign for (or against) a political entity.[\[14\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Journal_of_Content,_Community_&_Communication_Amity_School_of_Communication-14)[\[59\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-59) In some ways, they can be seen as a modern form of the [political cartoon](https://en.wikipedia.org/wiki/Political_cartoon "Political cartoon"), offering a way to democratize political commentary.[\[60\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-60)
[](https://en.wikipedia.org/wiki/File:Meme_that_perpetuates_Irish_slaves_myth.png)
Meme image used by white nationalists in the US to perpetuate the [Irish slaves myth](https://en.wikipedia.org/wiki/Irish_slaves_myth "Irish slaves myth")[\[61\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-61)
Among the earliest political memes were those arising from the viral [Dean scream](https://en.wikipedia.org/wiki/Dean_scream "Dean scream"), an excerpt from a speech delivered by [Vermont](https://en.wikipedia.org/wiki/Vermont "Vermont") [governor](https://en.wikipedia.org/wiki/Governor_\(United_States\) "Governor (United States)") [Howard Dean](https://en.wikipedia.org/wiki/Howard_Dean "Howard Dean").[\[62\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-62) Over time, Internet memes have become an increasingly important element in political campaigns, as online communities contribute to broader discourse through the use of memes.[\[63\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-63) For example, [Ted Cruz](https://en.wikipedia.org/wiki/Ted_Cruz "Ted Cruz")'s 2016 Republican presidential bid was damaged by [a meme](https://en.wikipedia.org/wiki/Ted_Cruz%E2%80%93Zodiac_Killer_meme "Ted Cruz–Zodiac Killer meme") that jokingly speculated he was the [Zodiac Killer](https://en.wikipedia.org/wiki/Zodiac_Killer "Zodiac Killer").[\[64\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-64)
Research has shown the use of memes during elections has a role to play in informing the public on political themes. A study explored this in relation to the [2017 UK general election](https://en.wikipedia.org/wiki/2017_United_Kingdom_general_election "2017 United Kingdom general election"), and concluded that memes acted as a widely shared conduit for basic political information to audiences who would usually not seek it out.[\[65\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-The_British_Journal_of_Politics_and_International_Relations-65) They also found that memes may play some role in increasing [voter turnout](https://en.wikipedia.org/wiki/Voter_turnout "Voter turnout").[\[65\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-The_British_Journal_of_Politics_and_International_Relations-65)
Some political campaigns have begun to explicitly taken advantage of the increasing influence of memes; as part of the [2020 US presidential campaign](https://en.wikipedia.org/wiki/2020_United_States_presidential_election "2020 United States presidential election"), [Michael Bloomberg](https://en.wikipedia.org/wiki/Michael_Bloomberg "Michael Bloomberg") sponsored a number of Instagram accounts (with over 60 million followers collectively) to post memes related to the Bloomberg campaign.[\[66\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-66) The campaign was faulted for treating memes as a commodity that can be bought.[\[67\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-67)
Beyond their use in elections, Internet memes can become symbols for various political ideologies. A salient example is Pepe the Frog, which has been used as a symbol for the [alt-right](https://en.wikipedia.org/wiki/Alt-right "Alt-right") political movement, as well as for [pro-democracy](https://en.wikipedia.org/wiki/Pro-democracy "Pro-democracy") ideologies in the [2019–2020 Hong Kong protests](https://en.wikipedia.org/wiki/2019%E2%80%932020_Hong_Kong_protests "2019–2020 Hong Kong protests").[\[68\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-68)[\[69\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-69)
### Social movements
[](https://en.wikipedia.org/wiki/File:John_Maino_performs_the_ALS_Ice_Bucket_Challenge.jpg)
A person performing the Ice Bucket Challenge
Internet memes can be powerful tools in social movements, constructing collective identity and providing platform for discourse.[\[3\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-BBC-3)[\[70\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-70) During the 2010 [It Gets Better Project](https://en.wikipedia.org/wiki/It_Gets_Better_Project "It Gets Better Project") for [LGBTQ+](https://en.wikipedia.org/wiki/LGBT "LGBT") empowerment, memes were used to uplift LGBTQ+ youth while negotiating the community's collective identity.[\[71\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-71) In 2014, the viral [Ice Bucket Challenge](https://en.wikipedia.org/wiki/Ice_Bucket_Challenge "Ice Bucket Challenge") raised money and awareness for [Amyotrophic Lateral Sclerosis/Motor Neurone Disease](https://en.wikipedia.org/wiki/Amyotrophic_Lateral_Sclerosis "Amyotrophic Lateral Sclerosis") (ALS/MND).[\[72\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-72) Furthermore, internet memes proved an important medium in the discourse surrounding the [Occupy Wall Street](https://en.wikipedia.org/wiki/Occupy_Wall_Street "Occupy Wall Street") (OWS) movement.[\[73\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-73)
### Religion
Internet memes have also been used in the context of [religion](https://en.wikipedia.org/wiki/Religion "Religion").[\[74\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-74) They create a participatory culture that enables individuals to collectively make meaning of religious beliefs, reflecting a form of [lived religion](https://en.wikipedia.org/wiki/Lived_religion "Lived religion").[\[75\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Information,_Communication_&_Society-75) Aguilar et al. of [Texas A\&M University](https://en.wikipedia.org/wiki/Texas_A%26M_University "Texas A&M University") identified six common genres of religious memes: non-religious image macros with religious themes, image macros featuring religious figures, memes reacting to religion-related news, memes deifying non-religious figures such as [celebrities](https://en.wikipedia.org/wiki/Celebrity "Celebrity"), [spoofs](https://en.wikipedia.org/wiki/Parody "Parody") of religious images, and video-based memes.[\[75\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Information,_Communication_&_Society-75)
### Healthcare
Social media platforms can increase the speed of dissemination of evidence-based health practices.[\[76\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-76) A study by Reynolds and Boyd found the majority of participants (who were healthcare staff) felt that memes could be an appropriate means of improving healthcare worker's knowledge of and compliance with infection prevention practices.[\[77\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-77) Internet memes were also used in [Nigeria](https://en.wikipedia.org/wiki/Nigeria "Nigeria") to raise awareness of the [COVID-19 pandemic](https://en.wikipedia.org/wiki/COVID-19_pandemic "COVID-19 pandemic"), with healthcare professionals using the medium to disseminate information on the virus and [its vaccine](https://en.wikipedia.org/wiki/COVID-19_vaccine "COVID-19 vaccine").[\[78\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-78)
## Copyright
Since many memes are derived from pre-existing works, it has been contended that memes violate the copyright of the original authors. However, some view memes as falling under the ambit of [fair use](https://en.wikipedia.org/wiki/Fair_use "Fair use") in the United States.[\[79\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Duke_Law_&_Technology_Review-79)[\[80\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-80) This dilemma has caused conflict between meme producers and copyright owners; for example, [Getty Images](https://en.wikipedia.org/wiki/Getty_Images "Getty Images")' demand for payment from the blog *Get Digital* for publishing the "Socially Awkward Penguin" meme without permission.[\[81\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-81)
### United States
Under United States copyright law, copyright protection subsists in "original works of authorship fixed in any tangible medium of expression, now known or later developed, from which they can be perceived, reproduced, or otherwise communicated, either directly or with the aid of a machine or device". It is disputed whether the use of memes constitutes copyright infringement.[\[79\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Duke_Law_&_Technology_Review-79)
[](https://en.wikipedia.org/wiki/File:Farmer_meme_with_apostrophe.jpg)
This [image macro](https://en.wikipedia.org/wiki/Image_macro "Image macro") is in the [public domain](https://en.wikipedia.org/wiki/Public_domain "Public domain") in the United States as the background was taken by the [Department of Agriculture](https://en.wikipedia.org/wiki/United_States_Department_of_Agriculture "United States Department of Agriculture").
Fair use is a defense under US copyright law which protects work made using other copyrighted works.[\[82\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Journalism_&_Mass_Communication_Quarterly-82) Section 107 of the [1976 Copyright Act](https://en.wikipedia.org/wiki/Copyright_Act_of_1976 "Copyright Act of 1976") outlines four factors for analysis of fair use:
1. The purpose and character of the use,
2. The nature of the copyrighted work,
3. The amount and substantiality of the portion used, and
4. The effect of the use upon the potential market for or value of the copyrighted work.[\[79\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Duke_Law_&_Technology_Review-79)
The first factor implies the secondary use of a copyrighted work should be "transformative" (that is, giving novel meaning or expression to the original work); many memes fulfil this criterion, placing pieces of media in a new context to serve a different purpose to that of the original author. The second factor favors copied works drawing from factual sources, which may be problematic for memes derived from fictional works (such as films). Many of these memes, however, only use small portions of such works (such as still images), favoring an argument of fair use per the third factor. With regards to the fourth factor, most memes are non-commercial in nature and thus would not have adverse effects on the potential market for the copyright work.[\[79\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Duke_Law_&_Technology_Review-79) Given these factors, and the overall reliance of memes on appropriation of other sources, it has been argued that they deserve protection from copyright infringement suits.[\[82\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Journalism_&_Mass_Communication_Quarterly-82)
#### Non-fungible tokens
Some individuals who are subjects of memes (and thus the copyright holders) have made money through sale of [non-fungible tokens](https://en.wikipedia.org/wiki/Non-fungible_token "Non-fungible token") (NFTs) in [auctions](https://en.wikipedia.org/wiki/Auction "Auction").[\[83\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Wired-83) Ben Lashes, a manager of numerous memes, stated their sales as NFTs made over US\$2 million and established memes as serious forms of art.[\[84\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Fazio-84) One example is *[Disaster Girl](https://en.wikipedia.org/wiki/Disaster_Girl "Disaster Girl")*, based on a photo of Zoe Roth at age 4 taken in [Mebane, North Carolina](https://en.wikipedia.org/wiki/Mebane,_North_Carolina "Mebane, North Carolina"), in January 2005.[\[84\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Fazio-84) After this photo became famous and had attained widespread usage on the Internet, Roth decided to sell it as an NFT for US\$539,973 (equivalent to \$641,562 in 2025),[\[85\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-inflation-US-85) with an agreement for a further 10 percent share of any future sales.[\[86\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-86)
## See also
- [](https://en.wikipedia.org/wiki/File:Crystal_Clear_app_linneighborhood.svg)[Internet portal](https://en.wikipedia.org/wiki/Portal:Internet "Portal:Internet")
- [List of Internet phenomena](https://en.wikipedia.org/wiki/List_of_Internet_phenomena "List of Internet phenomena")
- [Remix culture](https://en.wikipedia.org/wiki/Remix_culture "Remix culture")
- [Short-form content](https://en.wikipedia.org/wiki/Short-form_content "Short-form content")
- [Memetic warfare](https://en.wikipedia.org/wiki/Memetic_warfare "Memetic warfare") (Meme Warefare)
## References
1. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-1)**
Benveniste, Alexis (January 26, 2022). ["The Meaning and History of Memes"](https://www.nytimes.com/2022/01/26/crosswords/what-is-a-meme.html). *The New York Times*. [Archived](https://web.archive.org/web/20230128093855/https://www.nytimes.com/2022/01/26/crosswords/what-is-a-meme.html) from the original on January 28, 2023. Retrieved January 28, 2023.
2. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-2)**
Shifman, Limor (April 2013). ["Memes in a Digital World: Reconciling with a Conceptual Troublemaker"](https://doi.org/10.1111%2Fjcc4.12013). *Journal of Computer-Mediated Communication*. **18** (3): 364. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1111/jcc4.12013](https://doi.org/10.1111%2Fjcc4.12013). [hdl](https://en.wikipedia.org/wiki/Hdl_\(identifier\) "Hdl (identifier)"):[11059/14843](https://hdl.handle.net/11059%2F14843). [S2CID](https://en.wikipedia.org/wiki/S2CID_\(identifier\) "S2CID (identifier)") [28196215](https://api.semanticscholar.org/CorpusID:28196215).
3. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-BBC_3-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-BBC_3-1) [***c***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-BBC_3-2)
Brown, Helen (September 29, 2022). ["The surprising power of internet memes"](https://www.bbc.com/future/article/20220928-the-surprising-power-of-internet-memes). *BBC*. [Archived](https://web.archive.org/web/20230128093847/https://www.bbc.com/future/article/20220928-the-surprising-power-of-internet-memes) from the original on January 28, 2023. Retrieved January 28, 2023.
4. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-MIT_Press_4-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-MIT_Press_4-1) [***c***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-MIT_Press_4-2)
Shifman, Limor (2013). *Memes in Digital Culture*. MIT Press. pp. 2–4, 20–22\. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0-262-31770-2](https://en.wikipedia.org/wiki/Special:BookSources/978-0-262-31770-2 "Special:BookSources/978-0-262-31770-2")
.
5. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-First_Monday_5-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-First_Monday_5-1)
Miltner, Kate M. (August 1, 2014). ["'There's no place for lulz on LOLCats': The role of genre, gender, and group identity in the interpretation and enjoyment of an Internet meme"](https://doi.org/10.5210%2Ffm.v19i8.5391). *First Monday*. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.5210/fm.v19i8.5391](https://doi.org/10.5210%2Ffm.v19i8.5391).
6. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-6)**
Knobel, Michele; Lankshear, Colin (2018) \[2007\]. ["Online memes, affinities, and cultural production."](https://books.google.com/books?id=4Gjs8uT6dxIC&dq=Online+memes,+affinities+and+cultural+production&pg=PA199). *A New Literacies Sampler*. [Peter Lang Publishing](https://en.wikipedia.org/wiki/Peter_Lang_Publishing "Peter Lang Publishing"). pp. 201–202\. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[9780820495231](https://en.wikipedia.org/wiki/Special:BookSources/9780820495231 "Special:BookSources/9780820495231")
. [Archived](https://web.archive.org/web/20230405041905/https://books.google.com/books?id=4Gjs8uT6dxIC&dq=Online+memes,+affinities+and+cultural+production&pg=PA199) from the original on April 5, 2023. Retrieved March 19, 2023.
7. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-7)**
Castaño Díaz, Carlos Mauricio (September 25, 2013). ["Defining and characterizing the concept of Internet Meme"](https://revistas.ces.edu.co/index.php/psicologia/article/view/2642). *CES Psicología*. **6** (2): 97–98\.
[ProQuest](https://en.wikipedia.org/wiki/ProQuest "ProQuest") [1713930915](https://www.proquest.com/docview/1713930915).
8. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-8)**
Bauckhage, Christian (August 3, 2021). ["Insights into Internet Memes"](https://doi.org/10.1609%2Ficwsm.v5i1.14097). *Proceedings of the International AAAI Conference on Web and Social Media*. **5** (1): 42–49\. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1609/icwsm.v5i1.14097](https://doi.org/10.1609%2Ficwsm.v5i1.14097). [S2CID](https://en.wikipedia.org/wiki/S2CID_\(identifier\) "S2CID (identifier)") [16629837](https://api.semanticscholar.org/CorpusID:16629837).
9. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-9)**
Wang, Lin; Wood, Brendan C. (November 2011). ["An epidemiological approach to model the viral propagation of memes"](https://doi.org/10.1016%2Fj.apm.2011.04.035). *Applied Mathematical Modelling*. **35** (11): 5447. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1016/j.apm.2011.04.035](https://doi.org/10.1016%2Fj.apm.2011.04.035).
10. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Wired_temes_10-0)**
Zetter, K. (February 29, 2008). ["Humans Are Just Machines for Propagating Memes"](https://www.wired.com/science/discoveries/news/2008/02/ted_blackmore?currentPage=all). *[Wired](https://en.wikipedia.org/wiki/Wired_\(magazine\) "Wired (magazine)")*. [Archived](https://web.archive.org/web/20140202123609/http://www.wired.com/science/discoveries/news/2008/02/ted_blackmore?currentPage=all) from the original on February 2, 2014. Retrieved March 7, 2017.
11. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-CosciaHarvardCID2013_11-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-CosciaHarvardCID2013_11-1)
Coscia, Michele (April 5, 2013). "Competition and Success in the Meme Pool: a Case Study on Quickmeme.com". [arXiv](https://en.wikipedia.org/wiki/ArXiv_\(identifier\) "ArXiv (identifier)"):[1304\.1712](https://arxiv.org/abs/1304.1712) \[[physics.soc-ph](https://arxiv.org/archive/physics.soc-ph)\].
Paper explained for laymen by
Mims, Christopher (June 28, 2013). ["Why you'll share this story: The new science of memes"](https://web.archive.org/web/20130703055640/http://qz.com/98677/why-youll-share-this-story-the-new-science-of-memes/). *[Quartz](https://en.wikipedia.org/wiki/Quartz_\(publication\) "Quartz (publication)")*. Archived from [the original](http://qz.com/98677/why-youll-share-this-story-the-new-science-of-memes/) on July 3, 2013.
12. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-WashingtonPost20130705_12-0)**
Basulto, Dominic (July 5, 2013). ["Have Internet memes lost their meaning?"](https://web.archive.org/web/20130705202602/http://www.washingtonpost.com/blogs/innovations/wp/2013/07/05/have-internet-memes-lost-their-meaning/). *The Washington Post*. Archived from [the original](https://www.washingtonpost.com/blogs/innovations/wp/2013/07/05/have-internet-memes-lost-their-meaning/) on July 5, 2013.
13. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-cream_13-0)**
[Dawkins, Richard](https://en.wikipedia.org/wiki/Richard_Dawkins "Richard Dawkins") (1989). [*The Selfish Gene*](https://books.google.com/books?id=WkHO9HI7koEC&pg=PA192) (2 ed.). Oxford University Press. p. 192. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0-19-286092-7](https://en.wikipedia.org/wiki/Special:BookSources/978-0-19-286092-7 "Special:BookSources/978-0-19-286092-7")
. [Archived](https://web.archive.org/web/20150316114026/http://books.google.com/books?id=WkHO9HI7koEC&pg=PA192) from the original on March 16, 2015. Retrieved June 16, 2015.
14. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Journal_of_Content,_Community_&_Communication_Amity_School_of_Communication_14-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Journal_of_Content,_Community_&_Communication_Amity_School_of_Communication_14-1)
Kulkarni, Anushka (June 3, 2017). ["Internet Meme and Political Discourse: A Study on the Impact of Internet Meme as a Tool in Communicating Political Satire"](https://www.amity.edu/gwalior/jccc/pdf/jcc-journal-december-2017-13-17.pdf) (PDF). *Journal of Content, Community & Communication Amity School of Communication*. **6**: 13. [SSRN](https://en.wikipedia.org/wiki/SSRN_\(identifier\) "SSRN (identifier)") [3501366](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3501366).
15. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-godwin_15-0)**
Godwin, Mike (October 1, 1994). ["Meme, Counter-meme"](https://www.wired.com/1994/10/godwin-if-2/). *[Wired](https://en.wikipedia.org/wiki/Wired_\(magazine\) "Wired (magazine)")*. Retrieved January 31, 2023.
16. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Wired20130620_16-0)**
Solon, Olivia (June 20, 2013). ["Richard Dawkins on The Internet's hijacking of the word 'meme'"](https://web.archive.org/web/20130709152558/http://www.wired.co.uk/news/archive/2013-06/20/richard-dawkins-memes). *Wired UK*. Archived from [the original](https://www.wired.co.uk/news/archive/2013-06/20/richard-dawkins-memes) on July 9, 2013.
17. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-17)**
Shifman, Limor (April 2013). ["Memes in a Digital World: Reconciling with a Conceptual Troublemaker"](https://doi.org/10.1111%2Fjcc4.12013). *Journal of Computer-Mediated Communication*. **18** (3): 367. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1111/jcc4.12013](https://doi.org/10.1111%2Fjcc4.12013). [hdl](https://en.wikipedia.org/wiki/Hdl_\(identifier\) "Hdl (identifier)"):[11059/14843](https://hdl.handle.net/11059%2F14843).
18. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-18)**
Keep, Lennlee (October 8, 2020). ["From Kilroy to Pepe: A Brief History of Memes"](https://www.pbs.org/independentlens/blog/from-kilroy-to-pepe-a-brief-history-of-memes/). *Public Broadcasting Service*. [Archived](https://web.archive.org/web/20230306192623/https://www.pbs.org/independentlens/blog/from-kilroy-to-pepe-a-brief-history-of-memes/) from the original on March 6, 2023. Retrieved January 31, 2023.
19. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Wired-2018_19-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Wired-2018_19-1) [***c***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Wired-2018_19-2) [***d***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Wired-2018_19-3)
Watercutter, Angela; Grey Ellisby, Emma (April 1, 2018). ["The WIRED Guide to Memes"](https://www.wired.com/story/guide-memes/). *Wired*. [Archived](https://web.archive.org/web/20190201164321/https://www.wired.com/story/guide-memes/) from the original on February 1, 2019. Retrieved November 30, 2018.
20. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-20)**
["We who spoke LOLcat now speak Doge"](https://gizmodo.com/we-who-spoke-lolcat-now-speak-doge-1481243678). *Gizmodo*. December 11, 2013. Retrieved January 3, 2024.
21. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-21)**
Boutin, Paul (May 9, 2012). ["Put Your Rage Into a Cartoon and Exit Laughing"](https://www.nytimes.com/2012/05/10/technology/personaltech/rage-comics-turn-everyday-stress-into-laughs.html). *[The New York Times](https://en.wikipedia.org/wiki/The_New_York_Times "The New York Times")*. [Archived](https://web.archive.org/web/20210314141449/https://www.nytimes.com/2012/05/10/technology/personaltech/rage-comics-turn-everyday-stress-into-laughs.html) from the original on March 14, 2021. Retrieved November 7, 2020.
22. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-22)**
Denisova, Anastasia (2020). *Internet Memes and Society: Social, Cultural, and Political Contexts*. New York, NY: [Routledge](https://en.wikipedia.org/wiki/Routledge "Routledge"). pp. 9–11\. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0-429-46940-4](https://en.wikipedia.org/wiki/Special:BookSources/978-0-429-46940-4 "Special:BookSources/978-0-429-46940-4")
. [OCLC](https://en.wikipedia.org/wiki/OCLC_\(identifier\) "OCLC (identifier)") [1090540034](https://search.worldcat.org/oclc/1090540034).
23. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-23)**
Beran, Dale (2019). *It Came from Something Awful: How a Toxic Troll Army Accidentally Memed Donald Trump into Office*. St. Martin's Publishing Group. p. xi. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-1-250-18974-5](https://en.wikipedia.org/wiki/Special:BookSources/978-1-250-18974-5 "Special:BookSources/978-1-250-18974-5")
.
24. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-24)**
Michaels, Sean (March 19, 2008). ["Taking the Rick"](https://www.theguardian.com/music/2008/mar/19/news). *[The Guardian](https://en.wikipedia.org/wiki/The_Guardian "The Guardian")*. [Archived](https://web.archive.org/web/20230131140850/https://www.theguardian.com/music/2008/mar/19/news) from the original on January 31, 2023. Retrieved January 31, 2023.
25. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-25)**
Nieubuurt, Joshua Troy (January 15, 2021). ["Internet Memes: Leaflet Propaganda of the Digital Age"](https://doi.org/10.3389%2Ffcomm.2020.547065). *Frontiers in Communication*. **5** 547065: 3. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.3389/fcomm.2020.547065](https://doi.org/10.3389%2Ffcomm.2020.547065).
26. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-SAGE_26-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-SAGE_26-1)
Hanlon, Annmarie; Tuten, Tracy L., eds. (2022). *The SAGE Handbook of Social Media Marketing*. SAGE. p. 10. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-1-5297-4378-4](https://en.wikipedia.org/wiki/Special:BookSources/978-1-5297-4378-4 "Special:BookSources/978-1-5297-4378-4")
.
27. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-27)**
["Dank meme"](https://www.dictionary.com/e/slang/dank-meme/). *[Dictionary.com](https://en.wikipedia.org/wiki/Dictionary.com "Dictionary.com")*. [Archived](https://web.archive.org/web/20181130071447/https://www.dictionary.com/e/slang/dank-meme/) from the original on November 30, 2018. Retrieved November 30, 2018.
28. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-28)**
Hoffman, Ashley (February 2, 2018). ["Donald Trump Jr. Just Became a Dank Meme, Literally"](https://time.com/5130384/donald-trump-jr-dankness-tweet/). *Time*. [Archived](https://web.archive.org/web/20180501012644/http://time.com/5130384/donald-trump-jr-dankness-tweet/) from the original on May 1, 2018. Retrieved May 19, 2018.
29. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-29)**
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Haden Church, Scott; Feller, Gavin (January 2, 2020). "Synecdoche, Aesthetics, and the Sublime Online: Or, What's a Religious Internet Meme?". *Journal of Media and Religion*. **19** (1): 12. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1080/15348423.2020.1728188](https://doi.org/10.1080%2F15348423.2020.1728188). [S2CID](https://en.wikipedia.org/wiki/S2CID_\(identifier\) "S2CID (identifier)") [213540194](https://api.semanticscholar.org/CorpusID:213540194).
75. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Information,_Communication_&_Society_75-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Information,_Communication_&_Society_75-1)
Aguilar, Gabrielle K.; Campbell, Heidi A.; Stanley, Mariah; Taylor, Ellen (October 3, 2017). "Communicating mixed messages about religion through internet memes". *Information, Communication & Society*. **20** (10): 1502–1509\. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1080/1369118X.2016.1229004](https://doi.org/10.1080%2F1369118X.2016.1229004). [S2CID](https://en.wikipedia.org/wiki/S2CID_\(identifier\) "S2CID (identifier)") [151721706](https://api.semanticscholar.org/CorpusID:151721706).
76. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-76)**
Cawcutt, Kelly A.; Marcelin, Jasmine R; Silver, Julie K (August 27, 2019). "Using social media to disseminate research in infection prevention, hospital epidemiology, and antimicrobial stewardship". *Infection Control & Hospital Epidemiology*. **40** (11): 969–971\. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1017/ice.2019.231](https://doi.org/10.1017%2Fice.2019.231). [PMID](https://en.wikipedia.org/wiki/PMID_\(identifier\) "PMID (identifier)") [31452490](https://pubmed.ncbi.nlm.nih.gov/31452490). [S2CID](https://en.wikipedia.org/wiki/S2CID_\(identifier\) "S2CID (identifier)") [201757947](https://api.semanticscholar.org/CorpusID:201757947).
77. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-77)**
Reynolds, Staci; Boyd, Shelby (July 2021). "Healthcare worker's perspectives on use of memes as an implementation strategy in infection prevention: An exploratory descriptive analysis". *American Journal of Infection Control*. **49** (7): 969–971\. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1016/j.ajic.2020.11.019](https://doi.org/10.1016%2Fj.ajic.2020.11.019). [PMID](https://en.wikipedia.org/wiki/PMID_\(identifier\) "PMID (identifier)") [33249101](https://pubmed.ncbi.nlm.nih.gov/33249101). [S2CID](https://en.wikipedia.org/wiki/S2CID_\(identifier\) "S2CID (identifier)") [227234896](https://api.semanticscholar.org/CorpusID:227234896).
78. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-78)**
Msughter, Aondover Eric; Iman, Maryam Lawal (March 15, 2020). ["Internet Meme as a Campaign Tool to the Fight against Covid-19 in Nigeria"](https://globaljournals.org/GJHSS_Volume20/4-Internet-Meme-as-a-Campaign.pdf) (PDF). *Global Journal of Human-Social Science*. **20** (A6): 27.
79. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Duke_Law_&_Technology_Review_79-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Duke_Law_&_Technology_Review_79-1) [***c***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Duke_Law_&_Technology_Review_79-2) [***d***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Duke_Law_&_Technology_Review_79-3)
Scialabba, Elena E. ["A Copy of a Copy of a Copy: Internet Mimesis and the Copyrightability of Memes"](https://scholarship.law.duke.edu/cgi/viewcontent.cgi?article=1358&context=dltr). *Duke Law & Technology Review*. **18** (1): 340–341, 344–346\. [Archived](https://web.archive.org/web/20230213134645/https://scholarship.law.duke.edu/cgi/viewcontent.cgi?article=1358&context=dltr) from the original on February 13, 2023. Retrieved February 13, 2023.
80. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-80)**
Schwartz, Benjamin D. (August 5, 2022). ["Who Owns Memes?"](https://www.natlawreview.com/article/who-owns-memes). *[The National Law Review](https://en.wikipedia.org/wiki/The_National_Law_Review "The National Law Review")*. Retrieved August 20, 2023.
81. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-81)**
Iyer, Aishwaria S.; Mehrotra, Raghav (February 26, 2017). ["A critical analysis of memes and fair use"](https://pure.jgu.edu.in/id/eprint/3233/). *Rostrum's Law Review*. **4** (1): 2–3\.
82. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Journalism_&_Mass_Communication_Quarterly_82-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Journalism_&_Mass_Communication_Quarterly_82-1)
Mielczarek, Natalia; Hopkins, W. Wat (March 2021). "Copyright, Transformativeness, and Protection for Internet Memes". *Journalism & Mass Communication Quarterly*. **98** (1): 53–55\. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1177/1077699020950492](https://doi.org/10.1177%2F1077699020950492). [S2CID](https://en.wikipedia.org/wiki/S2CID_\(identifier\) "S2CID (identifier)") [225023573](https://api.semanticscholar.org/CorpusID:225023573).
83. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Wired_83-0)**
Pritchard, Will (April 16, 2021). ["They were ancient internet memes. Now NFTs are making them rich"](https://www.wired.co.uk/article/nft-memes-2010s). *[Wired UK](https://en.wikipedia.org/wiki/Wired_UK "Wired UK")*. [Archived](https://web.archive.org/web/20211114232648/https://www.wired.co.uk/article/nft-memes-2010s) from the original on November 14, 2021. Retrieved May 4, 2021.
84. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Fazio_84-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Fazio_84-1)
Fazio, Marie (April 29, 2021). ["The World Knows Her as 'Disaster Girl.' She Just Made \$500,000 Off the Meme"](https://www.nytimes.com/2021/04/29/arts/disaster-girl-meme-nft.html). *[The New York Times](https://en.wikipedia.org/wiki/The_New_York_Times "The New York Times")*. [Archived](https://web.archive.org/web/20210429155019/https://www.nytimes.com/2021/04/29/arts/disaster-girl-meme-nft.html) from the original on April 29, 2021. Retrieved April 30, 2021.
85. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-inflation-US_85-0)**
1634–1699:
[McCusker, J. J.](https://en.wikipedia.org/wiki/John_J._McCusker "John J. McCusker") (1997). [*How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda*](https://www.americanantiquarian.org/proceedings/44525121.pdf) (PDF). [American Antiquarian Society](https://en.wikipedia.org/wiki/American_Antiquarian_Society "American Antiquarian Society").
1700–1799:
[McCusker, J. J.](https://en.wikipedia.org/wiki/John_J._McCusker "John J. McCusker") (1992). [*How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States*](https://www.americanantiquarian.org/proceedings/44517778.pdf) (PDF). [American Antiquarian Society](https://en.wikipedia.org/wiki/American_Antiquarian_Society "American Antiquarian Society").
1800–present:
Federal Reserve Bank of Minneapolis. ["Consumer Price Index (estimate) 1800–"](https://www.minneapolisfed.org/about-us/monetary-policy/inflation-calculator/consumer-price-index-1800-). Retrieved February 29, 2024.
86. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-86)**
Howard, Jacqueline (April 30, 2021). ["'Disaster girl', now aged 21, sells original meme photo as an NFT for an eye-watering \$650,000"](https://www.abc.net.au/news/2021-04-30/disaster-girl-meme-sells-for-500-000/100106366). *ABC News*. [Archived](https://web.archive.org/web/20230214133900/https://www.abc.net.au/news/2021-04-30/disaster-girl-meme-sells-for-500-000/100106366) from the original on February 14, 2023. Retrieved February 14, 2023.
## Further reading
### Books
- Blackmore, Susan (2000). *The Meme Machine*. OUP Oxford. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0-19-157461-0](https://en.wikipedia.org/wiki/Special:BookSources/978-0-19-157461-0 "Special:BookSources/978-0-19-157461-0")
.
- Distin, Kate (2005). *The Selfish Meme: A Critical Reassessment*. Cambridge University Press. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0-521-60627-1](https://en.wikipedia.org/wiki/Special:BookSources/978-0-521-60627-1 "Special:BookSources/978-0-521-60627-1")
.
- Mina, An Xiao (2019). *Memes to Movements: How the World's Most Viral Media Is Changing Social Protest and Power*. Beacon Press. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0807056585](https://en.wikipedia.org/wiki/Special:BookSources/978-0807056585 "Special:BookSources/978-0807056585")
.
- Shifman, Limor (2013). *Memes in Digital Culture*. MIT Press. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0-262-31770-2](https://en.wikipedia.org/wiki/Special:BookSources/978-0-262-31770-2 "Special:BookSources/978-0-262-31770-2")
.
### Articles
- Wiggins, Bradley (September 22, 2014). ["How the Russia-Ukraine crisis became a magnet for memes"](https://theconversation.com/how-the-russia-ukraine-crisis-became-a-magnet-for-memes-31199). *The Conversation*.
- Wiggins, Bradley E; Bowers, G Bret (December 2015). "Memes as genre: A structurational analysis of the memescape". *New Media & Society*. **17** (11): 1886–1906\. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1177/1461444814535194](https://doi.org/10.1177%2F1461444814535194). [S2CID](https://en.wikipedia.org/wiki/S2CID_\(identifier\) "S2CID (identifier)") [30729349](https://api.semanticscholar.org/CorpusID:30729349).
## External links
- [](https://en.wikipedia.org/wiki/File:Commons-logo.svg) Media related to [Internet memes](https://commons.wikimedia.org/wiki/Category:Internet_memes "commons:Category:Internet memes") at Wikimedia Commons
| [v](https://en.wikipedia.org/wiki/Template:Appropriation_in_the_arts "Template:Appropriation in the arts") [t](https://en.wikipedia.org/wiki/Template_talk:Appropriation_in_the_arts "Template talk:Appropriation in the arts") [e](https://en.wikipedia.org/wiki/Special:EditPage/Template:Appropriation_in_the_arts "Special:EditPage/Template:Appropriation in the arts")[Appropriation](https://en.wikipedia.org/wiki/Appropriation_\(art\) "Appropriation (art)") in the arts | |
|---|---|
| By field | |
| | |
| Music | [Bootleg recording](https://en.wikipedia.org/wiki/Bootleg_recording "Bootleg recording") [Chopped and screwed](https://en.wikipedia.org/wiki/Chopped_and_screwed "Chopped and screwed") [Contrafact](https://en.wikipedia.org/wiki/Contrafact "Contrafact") [list](https://en.wikipedia.org/wiki/List_of_jazz_contrafacts "List of jazz contrafacts") [Contrafactum](https://en.wikipedia.org/wiki/Contrafactum "Contrafactum") [Cover version](https://en.wikipedia.org/wiki/Cover_version "Cover version") [DJ mix](https://en.wikipedia.org/wiki/DJ_mix "DJ mix") [Interpolation](https://en.wikipedia.org/wiki/Interpolation_\(popular_music\) "Interpolation (popular music)") [Medley](https://en.wikipedia.org/wiki/Medley_\(music\) "Medley (music)") [Music mashup](https://en.wikipedia.org/wiki/Mashup_\(music\) "Mashup (music)") [Music plagiarism](https://en.wikipedia.org/wiki/Music_plagiarism "Music plagiarism") [Musical quotation](https://en.wikipedia.org/wiki/Musical_quotation "Musical quotation") [Nightcore](https://en.wikipedia.org/wiki/Nightcore "Nightcore") [Parody music](https://en.wikipedia.org/wiki/Parody_music "Parody music") [Pasticcio](https://en.wikipedia.org/wiki/Pasticcio "Pasticcio") [Plunderphonics](https://en.wikipedia.org/wiki/Plunderphonics "Plunderphonics") [Potpourri](https://en.wikipedia.org/wiki/Potpourri_\(music\) "Potpourri (music)") [Quodlibet](https://en.wikipedia.org/wiki/Quodlibet "Quodlibet") [Remix](https://en.wikipedia.org/wiki/Remix "Remix") [Riddim](https://en.wikipedia.org/wiki/Riddim "Riddim") [Sampling](https://en.wikipedia.org/wiki/Sampling_\(music\) "Sampling (music)") [Sound collage](https://en.wikipedia.org/wiki/Sound_collage "Sound collage") [Standard](https://en.wikipedia.org/wiki/Standard_\(music\) "Standard (music)") [Tribute act](https://en.wikipedia.org/wiki/Tribute_act "Tribute act") [Trope](https://en.wikipedia.org/wiki/Trope_\(music\) "Trope (music)") [Variation](https://en.wikipedia.org/wiki/Variation_\(music\) "Variation (music)") [Vaporwave](https://en.wikipedia.org/wiki/Vaporwave "Vaporwave") |
| Literature / theatre | [Assemblage](https://en.wikipedia.org/wiki/Assemblage_\(composition\) "Assemblage (composition)") [Cut-up technique](https://en.wikipedia.org/wiki/Cut-up_technique "Cut-up technique") [Flarf poetry](https://en.wikipedia.org/wiki/Flarf_poetry "Flarf poetry") [Found poetry](https://en.wikipedia.org/wiki/Found_poetry "Found poetry") [Jukebox musical](https://en.wikipedia.org/wiki/Jukebox_musical "Jukebox musical") [Trope](https://en.wikipedia.org/wiki/Trope_\(literature\) "Trope (literature)") [Verbatim theatre](https://en.wikipedia.org/wiki/Verbatim_theatre "Verbatim theatre") |
| Visual arts | |
| | |
| [Collage](https://en.wikipedia.org/wiki/Collage "Collage") [Combine painting](https://en.wikipedia.org/wiki/Combine_painting "Combine painting") [Photographic mosaic](https://en.wikipedia.org/wiki/Photographic_mosaic "Photographic mosaic") [Readymades of Marcel Duchamp](https://en.wikipedia.org/wiki/Readymades_of_Marcel_Duchamp "Readymades of Marcel Duchamp") [Swipe](https://en.wikipedia.org/wiki/Swipe_\(comics\) "Swipe (comics)") | |
| By source material | *[Mona Lisa](https://en.wikipedia.org/wiki/Mona_Lisa_replicas_and_reinterpretations "Mona Lisa replicas and reinterpretations")* [Michelangelo's *David*](https://en.wikipedia.org/wiki/Replicas_of_Michelangelo%27s_David "Replicas of Michelangelo's David") [Michelangelo's *Pietà*](https://en.wikipedia.org/wiki/Replicas_of_Michelangelo%27s_Piet%C3%A0 "Replicas of Michelangelo's Pietà") [Statue of Liberty](https://en.wikipedia.org/wiki/Replicas_of_the_Statue_of_Liberty "Replicas of the Statue of Liberty") |
| Cinema / television / video | [Abridged series](https://en.wikipedia.org/wiki/Abridged_series "Abridged series") [Anime music video](https://en.wikipedia.org/wiki/Anime_music_video "Anime music video") [Collage film](https://en.wikipedia.org/wiki/Collage_film "Collage film") [Found footage](https://en.wikipedia.org/wiki/Found_footage_\(appropriation\) "Found footage (appropriation)") [Literal music video](https://en.wikipedia.org/wiki/Literal_music_video "Literal music video") [Parody film](https://en.wikipedia.org/wiki/Parody_film "Parody film") [Re-cut trailer](https://en.wikipedia.org/wiki/Re-cut_trailer "Re-cut trailer") [Remake](https://en.wikipedia.org/wiki/Remake "Remake") [Shot-for-shot](https://en.wikipedia.org/wiki/Shot-for-shot "Shot-for-shot") [Supercut](https://en.wikipedia.org/wiki/Supercut "Supercut") [TV format](https://en.wikipedia.org/wiki/TV_format "TV format") [Vidding](https://en.wikipedia.org/wiki/Vidding "Vidding") [Video mashup](https://en.wikipedia.org/wiki/Mashup_\(video\) "Mashup (video)") [YouTube Poop](https://en.wikipedia.org/wiki/YouTube_Poop "YouTube Poop") |
| Other arts | [In-joke](https://en.wikipedia.org/wiki/In-joke "In-joke") [Internet meme]() [Joke theft](https://en.wikipedia.org/wiki/Joke_theft "Joke theft") [Parody advertisement](https://en.wikipedia.org/wiki/Parody_advertisement "Parody advertisement") [Revivalism (architecture)](https://en.wikipedia.org/wiki/Revivalism_\(architecture\) "Revivalism (architecture)") [Video game modding](https://en.wikipedia.org/wiki/Video_game_modding "Video game modding") [Bootleg games](https://en.wikipedia.org/wiki/Bootleg_games "Bootleg games") |
| General concepts | |
| | |
| [Intertextual figures](https://en.wikipedia.org/wiki/Intertextuality "Intertextuality") | [Allusion](https://en.wikipedia.org/wiki/Allusion "Allusion") [Calque](https://en.wikipedia.org/wiki/Calque "Calque") [Parody](https://en.wikipedia.org/wiki/Parody "Parody") [Pastiche](https://en.wikipedia.org/wiki/Pastiche "Pastiche") [Plagiarism](https://en.wikipedia.org/wiki/Plagiarism "Plagiarism") [Quotation](https://en.wikipedia.org/wiki/Quotation "Quotation") [Translation](https://en.wikipedia.org/wiki/Translation "Translation") |
| [Adaptation](https://en.wikipedia.org/wiki/Adaptation_\(arts\) "Adaptation (arts)") | [Film](https://en.wikipedia.org/wiki/Film_adaptation "Film adaptation") [Literary](https://en.wikipedia.org/wiki/Literary_adaptation "Literary adaptation") [Theatre](https://en.wikipedia.org/wiki/Theatrical_adaptation "Theatrical adaptation") |
| Other concepts | [After (art)](https://en.wikipedia.org/wiki/After_\(art\) "After (art)") [Assemblage (art)](https://en.wikipedia.org/wiki/Assemblage_\(art\) "Assemblage (art)") [Bricolage](https://en.wikipedia.org/wiki/Bricolage "Bricolage") [Citation](https://en.wikipedia.org/wiki/Citation "Citation") [Détournement](https://en.wikipedia.org/wiki/D%C3%A9tournement "Détournement") [Found object](https://en.wikipedia.org/wiki/Found_object "Found object") [Homage](https://en.wikipedia.org/wiki/Homage_\(arts\) "Homage (arts)") [Imitation in art](https://en.wikipedia.org/wiki/Imitation_\(art\) "Imitation (art)") [Mashup](https://en.wikipedia.org/wiki/Mashup_\(culture\) "Mashup (culture)") [Reprise](https://en.wikipedia.org/wiki/Reprise "Reprise") [Satire](https://en.wikipedia.org/wiki/Satire "Satire") [Source criticism in the arts](https://en.wikipedia.org/wiki/Source_criticism#Source_criticism_in_the_arts "Source criticism") |
| Related artistic concepts | [Aesthetic interpretation](https://en.wikipedia.org/wiki/Aesthetic_interpretation "Aesthetic interpretation") [Anti-art](https://en.wikipedia.org/wiki/Anti-art "Anti-art") [Archetypal literary criticism](https://en.wikipedia.org/wiki/Archetypal_literary_criticism "Archetypal literary criticism") [Artistic inspiration](https://en.wikipedia.org/wiki/Artistic_inspiration "Artistic inspiration") "[The Death of the Author](https://en.wikipedia.org/wiki/The_Death_of_the_Author "The Death of the Author")" [Divine inspiration](https://en.wikipedia.org/wiki/Divine_inspiration "Divine inspiration") *[Afflatus](https://en.wikipedia.org/wiki/Afflatus "Afflatus")* [Genius (literature)](https://en.wikipedia.org/wiki/Genius_\(literature\) "Genius (literature)") [Muses](https://en.wikipedia.org/wiki/Muses "Muses") [Fan labor](https://en.wikipedia.org/wiki/Fan_labor "Fan labor") [Fan fiction](https://en.wikipedia.org/wiki/Fan_fiction "Fan fiction") [Genre](https://en.wikipedia.org/wiki/Genre "Genre") [Genre studies](https://en.wikipedia.org/wiki/Genre_studies "Genre studies") [Originality](https://en.wikipedia.org/wiki/Originality "Originality") [Simulacrum](https://en.wikipedia.org/wiki/Simulacrum "Simulacrum") [Western canon](https://en.wikipedia.org/wiki/Western_canon "Western canon") |
| Standard blocks and forms | [Archetype](https://en.wikipedia.org/wiki/Archetype "Archetype") [Formula fiction](https://en.wikipedia.org/wiki/Formula_fiction "Formula fiction") [Genre fiction](https://en.wikipedia.org/wiki/Genre_fiction "Genre fiction") [Jazz standard](https://en.wikipedia.org/wiki/Jazz_standard "Jazz standard") [Plot device](https://en.wikipedia.org/wiki/Plot_device "Plot device") [Stock character](https://en.wikipedia.org/wiki/Stock_character "Stock character") [Story structure](https://en.wikipedia.org/wiki/Story_structure "Story structure") |
| Epoch-marking works | *[L.H.O.O.Q.](https://en.wikipedia.org/wiki/L.H.O.O.Q. "L.H.O.O.Q.")* (1919) "[Pierre Menard, Author of the *Quixote*](https://en.wikipedia.org/wiki/Pierre_Menard,_Author_of_the_Quixote "Pierre Menard, Author of the Quixote")" (1939) *[Reality Hunger: A Manifesto](https://en.wikipedia.org/wiki/Reality_Hunger "Reality Hunger")* (2010) |
| Theorization | [Dada](https://en.wikipedia.org/wiki/Dada "Dada") *[De Copia Rerum](https://en.wikipedia.org/wiki/Copia:_Foundations_of_the_Abundant_Style "Copia: Foundations of the Abundant Style")* [Diegesis](https://en.wikipedia.org/wiki/Diegesis "Diegesis") [Dionysian *imitatio*](https://en.wikipedia.org/wiki/Dionysian_imitatio "Dionysian imitatio") [Mimesis](https://en.wikipedia.org/wiki/Mimesis "Mimesis") *[Nachahmung](https://en.wikipedia.org/wiki/Johann_Joachim_Winckelmann#Critical_response_and_influence "Johann Joachim Winckelmann")* *[Palimpsests: Literature in the Second Degree](https://en.wikipedia.org/wiki/Palimpsests:_Literature_in_the_Second_Degree "Palimpsests: Literature in the Second Degree")* *[The Pictures Generation](https://en.wikipedia.org/wiki/The_Pictures_Generation "The Pictures Generation")* [Pop art](https://en.wikipedia.org/wiki/Pop_art "Pop art") [Postmodernism](https://en.wikipedia.org/wiki/Postmodernism "Postmodernism") [Russian formalism](https://en.wikipedia.org/wiki/Russian_formalism "Russian formalism") |
| Related non- artistic concepts | [Academic dishonesty](https://en.wikipedia.org/wiki/Academic_dishonesty "Academic dishonesty") [Appropriation in sociology](https://en.wikipedia.org/wiki/Appropriation_\(sociology\) "Appropriation (sociology)") [Articulation in sociology](https://en.wikipedia.org/wiki/Articulation_\(sociology\) "Articulation (sociology)") [Cultural appropriation](https://en.wikipedia.org/wiki/Cultural_appropriation "Cultural appropriation") [History of printing](https://en.wikipedia.org/wiki/History_of_printing "History of printing") [Information society](https://en.wikipedia.org/wiki/Information_society "Information society") [Intellectual property](https://en.wikipedia.org/wiki/Intellectual_property "Intellectual property") [Copyright infringement](https://en.wikipedia.org/wiki/Copyright_infringement "Copyright infringement") [Derivative work](https://en.wikipedia.org/wiki/Derivative_work "Derivative work") [Fair use](https://en.wikipedia.org/wiki/Fair_use "Fair use") [Meme](https://en.wikipedia.org/wiki/Meme "Meme") [Open source](https://en.wikipedia.org/wiki/Open_source "Open source") [Participatory culture](https://en.wikipedia.org/wiki/Participatory_culture "Participatory culture") [Pirate politics](https://en.wikipedia.org/wiki/Pirate_Party "Pirate Party") [Recontextualisation](https://en.wikipedia.org/wiki/Recontextualisation "Recontextualisation") [Remix culture](https://en.wikipedia.org/wiki/Remix_culture "Remix culture") |
| [v](https://en.wikipedia.org/wiki/Template:Internet_slang "Template:Internet slang") [t](https://en.wikipedia.org/wiki/Template_talk:Internet_slang "Template talk:Internet slang") [e](https://en.wikipedia.org/wiki/Special:EditPage/Template:Internet_slang "Special:EditPage/Template:Internet slang")[Internet slang](https://en.wikipedia.org/wiki/Internet_slang "Internet slang") | | |
|---|---|---|
| [Abuse](https://en.wikipedia.org/wiki/Abuse "Abuse") | [Baizuo](https://en.wikipedia.org/wiki/Baizuo "Baizuo") [Creepy treehouse](https://en.wikipedia.org/wiki/Creepy_treehouse "Creepy treehouse") [Cyberbullying](https://en.wikipedia.org/wiki/Cyberbullying "Cyberbullying") [Cyberstalking](https://en.wikipedia.org/wiki/Cyberstalking "Cyberstalking") [Doxing](https://en.wikipedia.org/wiki/Doxing "Doxing") [Edgelord](https://en.wikipedia.org/wiki/Edgelord "Edgelord") [Flaming](https://en.wikipedia.org/wiki/Flaming_\(Internet\) "Flaming (Internet)") [Griefer](https://en.wikipedia.org/wiki/Griefer "Griefer") [Hacker](https://en.wikipedia.org/wiki/Hacker_\(computer_security\) "Hacker (computer security)") [Keylogger](https://en.wikipedia.org/wiki/Keylogger "Keylogger") [Little Pink](https://en.wikipedia.org/wiki/Little_Pink "Little Pink") [Malware](https://en.wikipedia.org/wiki/Malware "Malware") [Phishing](https://en.wikipedia.org/wiki/Phishing "Phishing") [Schizoposting](https://en.wikipedia.org/wiki/Schizoposting "Schizoposting") [Script kiddie](https://en.wikipedia.org/wiki/Script_kiddie "Script kiddie") [Sealioning](https://en.wikipedia.org/wiki/Sealioning "Sealioning") [Shadow banning](https://en.wikipedia.org/wiki/Shadow_banning "Shadow banning") [Shitposting](https://en.wikipedia.org/wiki/Shitposting "Shitposting") [Spamming](https://en.wikipedia.org/wiki/Spamming "Spamming") [Tankie](https://en.wikipedia.org/wiki/Tankie "Tankie") [Troll](https://en.wikipedia.org/wiki/Troll_\(slang\) "Troll (slang)") | [](https://en.wikipedia.org/wiki/File:Internet_map_1024_-_transparent,_inverted.png "Map of the Internet") |
| [Chatspeak](https://en.wikipedia.org/wiki/Chatspeak "Chatspeak") | [Algospeak](https://en.wikipedia.org/wiki/Algospeak "Algospeak") [Bronyspeak](https://en.wikipedia.org/wiki/Slang_of_the_My_Little_Pony:_Friendship_Is_Magic_fandom "Slang of the My Little Pony: Friendship Is Magic fandom") [Emoticon](https://en.wikipedia.org/wiki/Emoticon "Emoticon") [uwu](https://en.wikipedia.org/wiki/Uwu "Uwu") [Emoji](https://en.wikipedia.org/wiki/Emoji "Emoji") [Hodl](https://en.wikipedia.org/wiki/Hodl "Hodl") [Leet](https://en.wikipedia.org/wiki/Leet "Leet") [Owned](https://en.wikipedia.org/wiki/Owned_\(slang\) "Owned (slang)") [Pr0n](https://en.wikipedia.org/wiki/Pornography "Pornography") [Pwn](https://en.wikipedia.org/wiki/Pwn "Pwn") [Teh](https://en.wikipedia.org/wiki/Teh "Teh") [w00t](https://en.wikipedia.org/wiki/W00t "W00t") [Fap](https://en.wikipedia.org/wiki/Masturbation "Masturbation") [LOL](https://en.wikipedia.org/wiki/LOL "LOL") [NSFW](https://en.wikipedia.org/wiki/Not_safe_for_work "Not safe for work") [Padonkaffsky jargon](https://en.wikipedia.org/wiki/Padonkaffsky_jargon "Padonkaffsky jargon") [Sexting](https://en.wikipedia.org/wiki/Sexting "Sexting") | |
| [Imageboard](https://en.wikipedia.org/wiki/Imageboard "Imageboard") | [4chan](https://en.wikipedia.org/wiki/4chan "4chan") [Anonymous](https://en.wikipedia.org/wiki/Anonymous_\(group\) "Anonymous (group)") [\-chan](https://en.wikipedia.org/wiki/Imageboard#Imageboards "Imageboard") [Booru](https://en.wikipedia.org/wiki/Booru "Booru") [CP](https://en.wikipedia.org/wiki/Child_pornography "Child pornography") [Clop](https://en.wikipedia.org/wiki/Clop_\(erotic_fan_art\) "Clop (erotic fan art)") [goatse.cx](https://en.wikipedia.org/wiki/Goatse.cx "Goatse.cx") [Lolcat](https://en.wikipedia.org/wiki/Lolcat "Lolcat") [Lurk](https://en.wikipedia.org/wiki/Lurker "Lurker") [Newbie](https://en.wikipedia.org/wiki/Newbie "Newbie") [O RLY?](https://en.wikipedia.org/wiki/O_RLY%3F "O RLY?") [OP](https://en.wikipedia.org/wiki/Original_post "Original post") [Pedobear](https://en.wikipedia.org/wiki/Pedobear "Pedobear") [Rickrolling](https://en.wikipedia.org/wiki/Rickrolling "Rickrolling") [Rule 34](https://en.wikipedia.org/wiki/Rule_34 "Rule 34") [Rule 63](https://en.wikipedia.org/wiki/Rule_63 "Rule 63") [Tripcode](https://en.wikipedia.org/wiki/Tripcode "Tripcode") [Weeaboo](https://en.wikipedia.org/wiki/Japanophilia "Japanophilia") [Yiff](https://en.wikipedia.org/wiki/Yiff "Yiff") | |
| [Memes]() | [Advertising and products](https://en.wikipedia.org/wiki/List_of_Internet_phenomena#Advertising_and_products "List of Internet phenomena") [Animation and comics](https://en.wikipedia.org/wiki/List_of_Internet_phenomena#Animation_and_comics "List of Internet phenomena") [Challenges](https://en.wikipedia.org/wiki/List_of_Internet_phenomena#Challenges "List of Internet phenomena") [Email](https://en.wikipedia.org/wiki/List_of_Internet_phenomena#Email "List of Internet phenomena") [Film](https://en.wikipedia.org/wiki/List_of_Internet_phenomena#Film "List of Internet phenomena") [Gaming](https://en.wikipedia.org/wiki/List_of_Internet_phenomena#Gaming "List of Internet phenomena") [Images](https://en.wikipedia.org/wiki/List_of_Internet_phenomena#Images "List of Internet phenomena") [Music](https://en.wikipedia.org/wiki/List_of_viral_music_videos "List of viral music videos") [Politics](https://en.wikipedia.org/wiki/List_of_Internet_phenomena#Politics "List of Internet phenomena") [Videos](https://en.wikipedia.org/wiki/List_of_viral_videos "List of viral videos") [Miscellaneous](https://en.wikipedia.org/wiki/List_of_Internet_phenomena#Other_phenomena "List of Internet phenomena") [Doge](https://en.wikipedia.org/wiki/Doge_\(meme\) "Doge (meme)") [TL;DR](https://en.wikipedia.org/wiki/TL;DR "TL;DR") | |
| [Usenet](https://en.wikipedia.org/wiki/Usenet "Usenet") | [Eternal September](https://en.wikipedia.org/wiki/Eternal_September "Eternal September") [Sporgery](https://en.wikipedia.org/wiki/Sporgery "Sporgery") | |
|  [**Category**](https://en.wikipedia.org/wiki/Category:Internet_slang "Category:Internet slang") [](https://en.wikipedia.org/wiki/File:Symbol_portal_class.svg "Portal") [**Portal**](https://en.wikipedia.org/wiki/Portal:Internet "Portal:Internet") [](https://en.wikipedia.org/wiki/File:Wiktionary-logo.svg "Wiktionary page") [**Wiktionary**](https://en.wiktionary.org/wiki/Appendix:English_internet_slang "wiktionary:Appendix:English internet slang") | | |
| | |
|---|---|
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Internet meme
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| Readable Markdown | An **Internet meme**, or **meme** (), is a cultural item (such as an idea, behavior, or style) that spreads across the [Internet](https://en.wikipedia.org/wiki/Internet "Internet"), now primarily through [social media](https://en.wikipedia.org/wiki/Social_media "Social media") platforms. Internet memes manifest in a variety of formats, including [images](https://en.wikipedia.org/wiki/Image "Image"), [videos](https://en.wikipedia.org/wiki/Video "Video") (e.g. [GIFs](https://en.wikipedia.org/wiki/GIF "GIF")), and other [viral content](https://en.wikipedia.org/wiki/Viral_content "Viral content"). Key characteristics of memes include their tendency to be [parodied](https://en.wikipedia.org/wiki/Parodied "Parodied"), their use of [intertextuality](https://en.wikipedia.org/wiki/Intertextuality "Intertextuality"), their viral dissemination, and their continual evolution. The term *[meme](https://en.wikipedia.org/wiki/Meme "Meme")* was originally introduced by [Richard Dawkins](https://en.wikipedia.org/wiki/Richard_Dawkins "Richard Dawkins") in his 1976 book *[The Selfish Gene](https://en.wikipedia.org/wiki/The_Selfish_Gene "The Selfish Gene")* to describe the concept of cultural transmission of a singular unit, analogous to biology.
The term *Internet meme* was coined by [Mike Godwin](https://en.wikipedia.org/wiki/Mike_Godwin "Mike Godwin") in 1993 in reference to the way memes proliferated through early [online communities](https://en.wikipedia.org/wiki/Online_communities "Online communities"), including [message boards](https://en.wikipedia.org/wiki/Message_boards "Message boards"), [Usenet](https://en.wikipedia.org/wiki/Usenet "Usenet") groups, and email. The emergence of social media platforms such as [YouTube](https://en.wikipedia.org/wiki/YouTube "YouTube"), [Twitter](https://en.wikipedia.org/wiki/Twitter "Twitter"), [Facebook](https://en.wikipedia.org/wiki/Facebook "Facebook"), and [Instagram](https://en.wikipedia.org/wiki/Instagram "Instagram") further diversified memes and accelerated their spread. [Dank](https://en.wiktionary.org/wiki/dank "wikt:dank") and [surrealist](https://en.wikipedia.org/wiki/Surrealist "Surrealist") memes are some of the newer genres, with newer formats like [short-form videos](https://en.wikipedia.org/wiki/Short-form_videos "Short-form videos") popularized by platforms like [Vine](https://en.wikipedia.org/wiki/Vine_\(service\) "Vine (service)") and [TikTok](https://en.wikipedia.org/wiki/TikTok "TikTok"). Newer internet memes (specifically those of low quality) are often classified as [brain rot](https://en.wikipedia.org/wiki/Brain_rot "Brain rot") or [AI slop](https://en.wikipedia.org/wiki/AI_slop "AI slop").
Memes are now recognized as a significant aspect of [Internet culture](https://en.wikipedia.org/wiki/Internet_culture "Internet culture") and are the subject of academic research. They appear across a broad spectrum of contexts, including marketing, economics, finance, politics, social movements, religion, and healthcare. While memes are often viewed as falling under [fair use](https://en.wikipedia.org/wiki/Fair_use "Fair use") protection, their incorporation of material from pre-existing works can result in [copyright](https://en.wikipedia.org/wiki/Copyright "Copyright") disputes.
Characteristics
Internet memes derive from the original concept of [memes](https://en.wikipedia.org/wiki/Meme "Meme") as units of cultural transmission, passed from person to person. In the digital realm, this transmission occurs primarily through online platforms, such as [social media](https://en.wikipedia.org/wiki/Social_media "Social media").[\[1\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-1) Although related, internet memes differ from traditional memes in that they often represent fleeting trends, whereas the success of traditional memes is measured by their endurance over time. Additionally, internet memes tend to be less abstract in nature compared to their traditional counterparts.[\[2\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-2) They are highly versatile in form and purpose, serving as tools for light entertainment, self-expression, social commentary, and even political discourse.[\[3\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-BBC-3)
Two fundamental characteristics of internet memes are creative reproduction and [intertextuality](https://en.wikipedia.org/wiki/Intertextuality "Intertextuality").[\[4\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-MIT_Press-4) Creative reproduction refers to the adaptation and transformation of a meme through imitation or parody, either by reproducing the meme in a new context ("mimicry") or by remixing the original material ("remix"). In mimicry, the meme is recreated in a different setting, as seen when different individuals replicate the viral video "[Charlie Bit My Finger](https://en.wikipedia.org/wiki/Charlie_Bit_My_Finger "Charlie Bit My Finger")". Remix, on the other hand, involves technological manipulation, such as altering an image with [Photoshop](https://en.wikipedia.org/wiki/Adobe_Photoshop "Adobe Photoshop"), while retaining elements of the original meme.[\[4\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-MIT_Press-4)
Intertextuality in memes involves the blending of different cultural references or contexts. An example of this is the combination of US politician [Mitt Romney](https://en.wikipedia.org/wiki/Mitt_Romney "Mitt Romney")'s phrase "[binders full of women](https://en.wikipedia.org/wiki/Binders_full_of_women "Binders full of women")" from the 2012 US presidential debate with a scene from the Korean pop song "[Gangnam Style](https://en.wikipedia.org/wiki/Gangnam_Style "Gangnam Style")". In this case, the phrase "my binders full of women exploded" is superimposed on a frame from [Psy](https://en.wikipedia.org/wiki/Psy "Psy")'s music video, creating a new meaning by merging political and cultural references from distinct contexts.[\[4\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-MIT_Press-4)
Internet memes can also function as [in-jokes](https://en.wikipedia.org/wiki/In-joke "In-joke") within specific online communities, where they convey insider knowledge that may be incomprehensible to outsiders. This fosters a sense of collective identity within the group.[\[5\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-First_Monday-5) Conversely, some memes achieve widespread cultural relevance, being understood and appreciated by broader audiences outside of the originating subculture.[\[3\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-BBC-3)
A study by Michele Knobel and Colin Lankshear examined how Richard Dawkins' three characteristics of successful traditional memes—fidelity, fecundity, and longevity—apply to internet memes. It was found that fidelity in the context of internet memes is better described as replicability, as memes are frequently modified through remixing while still maintaining their core message. Fecundity, or the ability of a meme to spread, is promoted by factors such as humor (such as the comically translated video game line "[All your base are belong to us](https://en.wikipedia.org/wiki/All_your_base_are_belong_to_us "All your base are belong to us")"), intertextuality (as in the various pop culture-referencing renditions of the "[Star Wars Kid](https://en.wikipedia.org/wiki/Star_Wars_Kid "Star Wars Kid")" viral video), and juxtaposition of seemingly incongruous elements (exemplified in the "[Bert is Evil](https://en.wikipedia.org/wiki/Bert_is_Evil "Bert is Evil")" meme). Finally, longevity is essential for a meme's continued circulation and evolution over time.[\[6\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-6)
Evolution and propagation
[](https://en.wikipedia.org/wiki/File:Graph_SIR_model_without_vital_dynamics.svg)
Internet memes propagate in a similar pattern to infectious disease, as shown by this [SIR model](https://en.wikipedia.org/wiki/SIR_Model "SIR Model"). The pattern, as depicted in red, shows an initial spike in popularity followed by a gradual taper to obscurity.
Internet memes can either remain consistent or evolve over time. This evolution may involve changes in meaning while retaining the meme's structure, or vice versa, with such transformations occurring either by chance or through deliberate efforts like parody.[\[7\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-7) A study by Miltner examined the [lolcats](https://en.wikipedia.org/wiki/Lolcat "Lolcat") meme, tracing its development from an in-joke within computer and gaming communities on the website [4chan](https://en.wikipedia.org/wiki/4chan "4chan") to a broader source of humor and emotional support. As the meme entered mainstream culture, it lost favor with its original creators. Miltner explained that as content moves through different communities, it is reinterpreted to suit the specific needs and desires of those communities, often diverging from the creator's original intent.[\[5\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-First_Monday-5) Modifications to memes can lead them to transcend social and cultural boundaries.[\[8\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-8)
Memes spread virally, in a manner similar to the [SIR](https://en.wikipedia.org/wiki/SIR_model "SIR model") (Susceptible-Infectious-Recovered) model used to describe the transmission of diseases.[\[9\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-9) Once a meme has reached a critical number of individuals, its continued spread becomes inevitable.[\[10\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Wired_temes-10) Research by Coscia examined the factors contributing to a meme's propagation and longevity, concluding that while memes compete for attention—often resulting in shorter lifespans—they can also collaborate, enhancing their chances of survival. A meme that experiences an exceptionally high peak in popularity is unlikely to endure unless it is uniquely distinct. Conversely, a meme without such a peak, but that coexists with others, tends to have greater longevity.[\[11\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-CosciaHarvardCID2013-11) In 2013, Dominic Basulto, writing for *[The Washington Post](https://en.wikipedia.org/wiki/The_Washington_Post "The Washington Post")*, argued that the widespread use of memes, particularly by the marketing and advertising industries, has led to a decline in their original cultural value. Once considered valuable cultural artifacts meant to endure, memes now often convey trivial rather than meaningful ideas.[\[12\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-WashingtonPost20130705-12)
History
Origins and early memes
[](https://en.wikipedia.org/wiki/File:CatLolCatExample.jpg)
A lolcat image macro, a meme style especially popular in the mid-and-late 2000s
The word *meme* was coined by [Richard Dawkins](https://en.wikipedia.org/wiki/Richard_Dawkins "Richard Dawkins") in his 1976 book *[The Selfish Gene](https://en.wikipedia.org/wiki/The_Selfish_Gene "The Selfish Gene")* as an attempt to explain how aspects of culture replicate, mutate, and evolve ([memetics](https://en.wikipedia.org/wiki/Memetics "Memetics")).[\[13\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-cream-13) [Emoticons](https://en.wikipedia.org/wiki/Emoticon "Emoticon") are among the earliest examples of internet memes, specifically the smiley emoticon ":-)", introduced by [Scott Fahlman](https://en.wikipedia.org/wiki/Scott_Fahlman "Scott Fahlman") in 1982.[\[14\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Journal_of_Content,_Community_&_Communication_Amity_School_of_Communication-14) The concept of memes in an online context was formally proposed by [Mike Godwin](https://en.wikipedia.org/wiki/Mike_Godwin "Mike Godwin") in the June 1993 issue of *[Wired](https://en.wikipedia.org/wiki/Wired_\(magazine\) "Wired (magazine)")*.[\[15\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-godwin-15) In 2013, Dawkins characterized an Internet meme as being a meme deliberately altered by human creativity—distinguished from biological genes and his own pre-Internet concept of a meme, which involved mutation by random change and spreading through accurate replication as in Darwinian selection. Dawkins explained that Internet memes are thus a "hijacking of the original idea", evolving the very concept of a meme in this new direction.[\[16\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Wired20130620-16) Nevertheless, by 2013, Limor Shifman solidified the relationship of memes to internet culture and reworked Dawkins' concept for online contexts.[\[17\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-17) Such an association has been shown to be empirically valuable as internet memes carry an additional property that Dawkins' "memes" do not: internet memes leave a footprint in the media through which they propagate (for example, social networks) that renders them traceable and analyzable.[\[11\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-CosciaHarvardCID2013-11)
However, before internet memes were considered truly academic, they were initially a colloquial reference to humorous visual communication online in the mid-late 1990s among internet denizens; examples of these early internet memes include the [Dancing Baby](https://en.wikipedia.org/wiki/Dancing_baby "Dancing baby") and [Hampster Dance](https://en.wikipedia.org/wiki/Hampster_Dance "Hampster Dance").[\[18\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-18) Memes of this time were primarily spread via [messageboards](https://en.wikipedia.org/wiki/Internet_forum "Internet forum"), [Usenet](https://en.wikipedia.org/wiki/Usenet "Usenet") groups, and [email](https://en.wikipedia.org/wiki/Email "Email"), and generally lasted for a longer time than modern memes.[\[19\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Wired-2018-19)
[](https://en.wikipedia.org/wiki/File:Doge_meme_example.jpg)
An example of the [Doge](https://en.wikipedia.org/wiki/Doge_\(meme\) "Doge (meme)") meme, popular in 2013 and similar in style to earlier lolcats[\[20\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-20)
As the Internet protocols evolved, so did memes. [Lolcats](https://en.wikipedia.org/wiki/Lolcat "Lolcat") originated from imageboard website [4chan](https://en.wikipedia.org/wiki/4chan "4chan"), becoming the prototype of the "[image macro](https://en.wikipedia.org/wiki/Image_macro "Image macro")" format (an image overlaid by large text).[\[19\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Wired-2018-19) Other early forms of image-based memes included demotivators (parodized motivational posters), photoshopped images, [comics](https://en.wikipedia.org/wiki/Comics "Comics") (such as [rage comics](https://en.wikipedia.org/wiki/Rage_comic "Rage comic")),[\[21\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-21)[\[22\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-22) and [anime](https://en.wikipedia.org/wiki/Anime "Anime") [fan art](https://en.wikipedia.org/wiki/Fan_art "Fan art"),[\[23\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-23) sometimes made by [*doujin*](https://en.wikipedia.org/wiki/Doujin "Doujin") circles in various countries. After the release of [YouTube](https://en.wikipedia.org/wiki/YouTube "YouTube") in 2005, video-based memes such as [Rickrolling](https://en.wikipedia.org/wiki/Rickrolling "Rickrolling") and [viral videos](https://en.wikipedia.org/wiki/Viral_video "Viral video") such as "[Gangnam Style](https://en.wikipedia.org/wiki/Gangnam_Style_\(music_video\) "Gangnam Style (music video)")" and [the Harlem shake](https://en.wikipedia.org/wiki/Harlem_shake_\(dance\) "Harlem shake (dance)") emerged.[\[19\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Wired-2018-19)[\[24\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-24) The appearance of social media websites such as [Twitter](https://en.wikipedia.org/wiki/Twitter "Twitter"), [Facebook](https://en.wikipedia.org/wiki/Facebook "Facebook"), and [Instagram](https://en.wikipedia.org/wiki/Instagram "Instagram") provided additional mediums for the spread of memes,[\[25\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-25) and the creation of meme-generating websites made their production more accessible.[\[19\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Wired-2018-19)
Contemporary memes
"Dank memes" are a genre of internet memes that reached mainstream prominence around 2014. Dank memes refer to deliberately zany or odd memes with features such as oversaturated colors, [compression artifacts](https://en.wikipedia.org/wiki/Compression_artifact "Compression artifact"), crude humor, strange captions, and overly loud sounds (termed *ear rape*).[\[26\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-SAGE-26)[\[27\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-27) The term *dank*, which refers to cold, damp places, was adapted as a way to describe memes that fit the aforementioned criteria of a dank meme.[\[26\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-SAGE-26)[\[28\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-28) The term may also be used to describe memes that have become overused and stale to the point of paradoxically becoming humorous again. Despite having lost popularity since the late 2010s, dank memes have seen several "revival" attempts, popularised on platforms such as [TikTok](https://en.wikipedia.org/wiki/TikTok "TikTok").[\[29\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-29) The phenomenon of dank memes sprouted a subculture called the "meme market", satirizing [Wall Street](https://en.wikipedia.org/wiki/Wall_Street "Wall Street") and applying the associated jargon (such as "stocks") to internet memes. Originally started on [Reddit](https://en.wikipedia.org/wiki/Reddit "Reddit") as /r/MemeEconomy, users jokingly "buy" or "sell" shares in a meme reflecting opinion on its potential popularity.[\[30\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-30)
[](https://en.wikipedia.org/wiki/File:Deep_fried_meme.jpg)
Example of a "deep-fried" meme, featuring distortion and saturated colors
"Deep-fried" memes refer to those that have been distorted and run through several filters and/or layers of [lossy compression](https://en.wikipedia.org/wiki/Lossy_compression "Lossy compression").[\[31\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-31)[\[32\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-32) An example of these is the "E" meme, a picture of YouTuber [Markiplier](https://en.wikipedia.org/wiki/Markiplier "Markiplier") photoshopped onto [Lord Farquaad](https://en.wikipedia.org/wiki/Lord_Farquaad "Lord Farquaad") from the film *[Shrek](https://en.wikipedia.org/wiki/Shrek "Shrek")*, in turn photoshopped into a scene from businessman [Mark Zuckerberg](https://en.wikipedia.org/wiki/Mark_Zuckerberg "Mark Zuckerberg")'s hearing in Congress and captioned with a lone 'E'.[\[33\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-33) Elizabeth Bruenig of the *[Washington Post](https://en.wikipedia.org/wiki/The_Washington_Post "The Washington Post")* described this as a "digital update to the surreal and absurd genres of art and literature that characterized the tumultuous early 20th century".[\[34\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-34) Many modern memes make use of humorously absurd and even [surrealist](https://en.wikipedia.org/wiki/Surrealism "Surrealism") themes. Examples of the former include "they did surgery on a grape", a video depicting a [Da Vinci Surgical System](https://en.wikipedia.org/wiki/Da_Vinci_Surgical_System "Da Vinci Surgical System") performing test surgery on a grape,[\[35\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-35) and the "moth meme", a close-up picture of a moth with captions humorously conveying the insect's love of [lamps](https://en.wikipedia.org/wiki/Electric_light "Electric light").[\[36\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-36) Surreal memes incorporate layers of irony to make them unique and nonsensical, often as a means of escapism from mainstream meme culture.[\[37\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-37)
[](https://en.wikipedia.org/wiki/File:Thousand_yard_stare_meme.png)
The "[Thousand Yard Stare](https://en.wikipedia.org/wiki/Thousand-yard_stare "Thousand-yard stare") Meme", which was popular in 2023[\[38\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-38)
After the success of the application [Vine](https://en.wikipedia.org/wiki/Vine_\(service\) "Vine (service)"), a format of memes emerged in the form of short videos and scripted sketches. An example is the "What's Nine Plus Ten?" meme, a Vine video depicting a child humorously providing an incorrect answer to a math problem.[\[39\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-39) After the shutdown of Vine in 2017, the de facto replacement became the social network [TikTok](https://en.wikipedia.org/wiki/TikTok "TikTok"), which similarly utilizes the short video format.[\[40\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-40) The platform has become immensely popular, and is the source of many genres of internet memes as of the mid 2020s.[\[41\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-41)[\[42\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-42)
In 2022, the term *[brain rot](https://en.wikipedia.org/wiki/Brain_rot "Brain rot")* became used to reflect a shift in how memes, particularly TikTok videos, were being interacted with. The term describes content lacking in quality and meaning, often associated with slang and trends popular among [Generation Alpha](https://en.wikipedia.org/wiki/Generation_Alpha "Generation Alpha"), such as "[skibidi](https://en.wikipedia.org/wiki/Skibidi_Toilet "Skibidi Toilet")", "[rizz](https://en.wikipedia.org/wiki/Rizz "Rizz")", "[gyatt](https://en.wikipedia.org/wiki/Gyatt "Gyatt")", "[sigma](https://en.wikipedia.org/wiki/Sigma_\(slang\) "Sigma (slang)")" and "[fanum tax](https://en.wikipedia.org/wiki/Fanum_tax "Fanum tax")".[\[43\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-43) The name comes from the perceived negative psychological and cognitive effects caused by exposure to such content.[\[44\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-44)
[](https://en.wikipedia.org/wiki/File:Six-seven_jack-o-lantern,_Toronto_2025.jpg)
Some Internet memes have been criticized for being deliberately meaningless and nonsensical, such as the [6-7 meme](https://en.wikipedia.org/wiki/6-7_meme "6-7 meme").[\[45\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-45)
In 2025, some TikTok users expressed concern over a "meme drought", which was said to be caused by a [cringe culture](https://en.wikipedia.org/wiki/Cringe_culture "Cringe culture") community known as SlimeTok.[\[46\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-46) The meme drought was also used to criticize AI-inspired [brainrot](https://en.wikipedia.org/wiki/Brain_rot "Brain rot") trends and deliberately meaningless content by [Gen Alpha](https://en.wikipedia.org/wiki/Gen_Alpha "Gen Alpha") and younger [Gen Z](https://en.wikipedia.org/wiki/Gen_Z "Gen Z"), such as [6-7](https://en.wikipedia.org/wiki/6-7_meme "6-7 meme"), for being "oversaturated and unfunny". These people called for a "**Great Meme Reset**" on January 1, 2026, which was the act of returning to "classic" memes from the 2010s such as [Nyan Cat](https://en.wikipedia.org/wiki/Nyan_cat "Nyan cat") and [Big Chungus](https://en.wikipedia.org/wiki/Big_Chungus "Big Chungus").[\[47\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-47)
By context
Marketing
The practice of using memes to market products or services has been termed "memetic marketing".[\[48\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-memetic_marketing-48) Internet memes allow brands to circumvent the conception of advertisements as irksome, making them less overt and more tailored to the likes of their target audience. Marketing personnel may choose to utilize an existing meme, or create a new meme from scratch. Fashion house [Gucci](https://en.wikipedia.org/wiki/Gucci "Gucci") employed the former strategy, launching a series of [Instagram](https://en.wikipedia.org/wiki/Instagram "Instagram") ads that reimagined popular memes featuring its watch collection. The image macro "The Most Interesting Man in the World" is an example of the latter, a meme generated from an advertising campaign for the [Dos Equis](https://en.wikipedia.org/wiki/Dos_Equis "Dos Equis") beer brand.[\[49\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-49) Products may also gain popularity through internet memes without intention by the producer themselves; for instance, the film *[Snakes on a Plane](https://en.wikipedia.org/wiki/Snakes_on_a_Plane "Snakes on a Plane")* became a [cult classic](https://en.wikipedia.org/wiki/Cult_classic "Cult classic") after creation of the website SnakesOnABlog.com by law student Brian Finkelstein.[\[50\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-50)
Use of memes by brands, while often advantageous, has been subject to criticism for seemingly forced, unoriginal, or unfunny usage of memes, which can negatively impact a brand's image.[\[51\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-51) For example, the fast food company [Wendy's](https://en.wikipedia.org/wiki/Wendy%27s "Wendy's") began a social media-based approach to marketing that was initially met with success (resulting in an almost 50% profit growth that year), but received criticism after sharing a controversial [Pepe](https://en.wikipedia.org/wiki/Pepe_the_Frog "Pepe the Frog") meme that was negatively perceived by consumers.[\[52\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-52)
Economics and finance
Meme [stocks](https://en.wikipedia.org/wiki/Stock "Stock") are a phenomenon where stock values for a company rise significantly in a short period due to a surge in interest online and subsequent buying by investors. Video game retailer [GameStop](https://en.wikipedia.org/wiki/GameStop "GameStop") is recognized as the first meme stock.[\[53\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-53) [r/WallStreetBets](https://en.wikipedia.org/wiki//r/WallStreetBets "/r/WallStreetBets"), a [subreddit](https://en.wikipedia.org/wiki/Subreddit "Subreddit") where participants discuss [stock trading](https://en.wikipedia.org/wiki/Stock_trader "Stock trader"), and [Robinhood Markets](https://en.wikipedia.org/wiki/Robinhood_Markets "Robinhood Markets"), a financial services company, became notable in 2021 for their involvement in the popularisation of meme stocks.[\[54\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-54)[\[55\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-55) "YOLO investors" are a phenomenon that emerged during the [COVID-19 pandemic](https://en.wikipedia.org/wiki/COVID-19_pandemic "COVID-19 pandemic"), who are less risk averse in their investments compared to their traditional counterparts.[\[56\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-56)
Additionally, memes have developed an association with [cryptocurrency](https://en.wikipedia.org/wiki/Cryptocurrency "Cryptocurrency") with the development of [meme currencies](https://en.wikipedia.org/wiki/Meme_coin "Meme coin") such as [Dogecoin](https://en.wikipedia.org/wiki/Dogecoin "Dogecoin"), Shiba Inu Coin, and Pepe Coin. Meme cryptocurrencies have suggested comparisons between meme value and monetary markets.[\[57\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-57)[\[58\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-58)
Politics
Internet memes are a medium for fast communication to large online audiences, which has led to their use by those seeking to express a political opinion or actively campaign for (or against) a political entity.[\[14\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Journal_of_Content,_Community_&_Communication_Amity_School_of_Communication-14)[\[59\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-59) In some ways, they can be seen as a modern form of the [political cartoon](https://en.wikipedia.org/wiki/Political_cartoon "Political cartoon"), offering a way to democratize political commentary.[\[60\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-60)
[](https://en.wikipedia.org/wiki/File:Meme_that_perpetuates_Irish_slaves_myth.png)
Meme image used by white nationalists in the US to perpetuate the [Irish slaves myth](https://en.wikipedia.org/wiki/Irish_slaves_myth "Irish slaves myth")[\[61\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-61)
Among the earliest political memes were those arising from the viral [Dean scream](https://en.wikipedia.org/wiki/Dean_scream "Dean scream"), an excerpt from a speech delivered by [Vermont](https://en.wikipedia.org/wiki/Vermont "Vermont") [governor](https://en.wikipedia.org/wiki/Governor_\(United_States\) "Governor (United States)") [Howard Dean](https://en.wikipedia.org/wiki/Howard_Dean "Howard Dean").[\[62\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-62) Over time, Internet memes have become an increasingly important element in political campaigns, as online communities contribute to broader discourse through the use of memes.[\[63\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-63) For example, [Ted Cruz](https://en.wikipedia.org/wiki/Ted_Cruz "Ted Cruz")'s 2016 Republican presidential bid was damaged by [a meme](https://en.wikipedia.org/wiki/Ted_Cruz%E2%80%93Zodiac_Killer_meme "Ted Cruz–Zodiac Killer meme") that jokingly speculated he was the [Zodiac Killer](https://en.wikipedia.org/wiki/Zodiac_Killer "Zodiac Killer").[\[64\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-64)
Research has shown the use of memes during elections has a role to play in informing the public on political themes. A study explored this in relation to the [2017 UK general election](https://en.wikipedia.org/wiki/2017_United_Kingdom_general_election "2017 United Kingdom general election"), and concluded that memes acted as a widely shared conduit for basic political information to audiences who would usually not seek it out.[\[65\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-The_British_Journal_of_Politics_and_International_Relations-65) They also found that memes may play some role in increasing [voter turnout](https://en.wikipedia.org/wiki/Voter_turnout "Voter turnout").[\[65\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-The_British_Journal_of_Politics_and_International_Relations-65)
Some political campaigns have begun to explicitly taken advantage of the increasing influence of memes; as part of the [2020 US presidential campaign](https://en.wikipedia.org/wiki/2020_United_States_presidential_election "2020 United States presidential election"), [Michael Bloomberg](https://en.wikipedia.org/wiki/Michael_Bloomberg "Michael Bloomberg") sponsored a number of Instagram accounts (with over 60 million followers collectively) to post memes related to the Bloomberg campaign.[\[66\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-66) The campaign was faulted for treating memes as a commodity that can be bought.[\[67\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-67)
Beyond their use in elections, Internet memes can become symbols for various political ideologies. A salient example is Pepe the Frog, which has been used as a symbol for the [alt-right](https://en.wikipedia.org/wiki/Alt-right "Alt-right") political movement, as well as for [pro-democracy](https://en.wikipedia.org/wiki/Pro-democracy "Pro-democracy") ideologies in the [2019–2020 Hong Kong protests](https://en.wikipedia.org/wiki/2019%E2%80%932020_Hong_Kong_protests "2019–2020 Hong Kong protests").[\[68\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-68)[\[69\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-69)
[](https://en.wikipedia.org/wiki/File:John_Maino_performs_the_ALS_Ice_Bucket_Challenge.jpg)
A person performing the Ice Bucket Challenge
Internet memes can be powerful tools in social movements, constructing collective identity and providing platform for discourse.[\[3\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-BBC-3)[\[70\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-70) During the 2010 [It Gets Better Project](https://en.wikipedia.org/wiki/It_Gets_Better_Project "It Gets Better Project") for [LGBTQ+](https://en.wikipedia.org/wiki/LGBT "LGBT") empowerment, memes were used to uplift LGBTQ+ youth while negotiating the community's collective identity.[\[71\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-71) In 2014, the viral [Ice Bucket Challenge](https://en.wikipedia.org/wiki/Ice_Bucket_Challenge "Ice Bucket Challenge") raised money and awareness for [Amyotrophic Lateral Sclerosis/Motor Neurone Disease](https://en.wikipedia.org/wiki/Amyotrophic_Lateral_Sclerosis "Amyotrophic Lateral Sclerosis") (ALS/MND).[\[72\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-72) Furthermore, internet memes proved an important medium in the discourse surrounding the [Occupy Wall Street](https://en.wikipedia.org/wiki/Occupy_Wall_Street "Occupy Wall Street") (OWS) movement.[\[73\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-73)
Religion
Internet memes have also been used in the context of [religion](https://en.wikipedia.org/wiki/Religion "Religion").[\[74\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-74) They create a participatory culture that enables individuals to collectively make meaning of religious beliefs, reflecting a form of [lived religion](https://en.wikipedia.org/wiki/Lived_religion "Lived religion").[\[75\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Information,_Communication_&_Society-75) Aguilar et al. of [Texas A\&M University](https://en.wikipedia.org/wiki/Texas_A%26M_University "Texas A&M University") identified six common genres of religious memes: non-religious image macros with religious themes, image macros featuring religious figures, memes reacting to religion-related news, memes deifying non-religious figures such as [celebrities](https://en.wikipedia.org/wiki/Celebrity "Celebrity"), [spoofs](https://en.wikipedia.org/wiki/Parody "Parody") of religious images, and video-based memes.[\[75\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Information,_Communication_&_Society-75)
Healthcare
Social media platforms can increase the speed of dissemination of evidence-based health practices.[\[76\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-76) A study by Reynolds and Boyd found the majority of participants (who were healthcare staff) felt that memes could be an appropriate means of improving healthcare worker's knowledge of and compliance with infection prevention practices.[\[77\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-77) Internet memes were also used in [Nigeria](https://en.wikipedia.org/wiki/Nigeria "Nigeria") to raise awareness of the [COVID-19 pandemic](https://en.wikipedia.org/wiki/COVID-19_pandemic "COVID-19 pandemic"), with healthcare professionals using the medium to disseminate information on the virus and [its vaccine](https://en.wikipedia.org/wiki/COVID-19_vaccine "COVID-19 vaccine").[\[78\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-78)
Copyright
Since many memes are derived from pre-existing works, it has been contended that memes violate the copyright of the original authors. However, some view memes as falling under the ambit of [fair use](https://en.wikipedia.org/wiki/Fair_use "Fair use") in the United States.[\[79\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Duke_Law_&_Technology_Review-79)[\[80\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-80) This dilemma has caused conflict between meme producers and copyright owners; for example, [Getty Images](https://en.wikipedia.org/wiki/Getty_Images "Getty Images")' demand for payment from the blog *Get Digital* for publishing the "Socially Awkward Penguin" meme without permission.[\[81\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-81)
United States
Under United States copyright law, copyright protection subsists in "original works of authorship fixed in any tangible medium of expression, now known or later developed, from which they can be perceived, reproduced, or otherwise communicated, either directly or with the aid of a machine or device". It is disputed whether the use of memes constitutes copyright infringement.[\[79\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Duke_Law_&_Technology_Review-79)
[](https://en.wikipedia.org/wiki/File:Farmer_meme_with_apostrophe.jpg)
This [image macro](https://en.wikipedia.org/wiki/Image_macro "Image macro") is in the [public domain](https://en.wikipedia.org/wiki/Public_domain "Public domain") in the United States as the background was taken by the [Department of Agriculture](https://en.wikipedia.org/wiki/United_States_Department_of_Agriculture "United States Department of Agriculture").
Fair use is a defense under US copyright law which protects work made using other copyrighted works.[\[82\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Journalism_&_Mass_Communication_Quarterly-82) Section 107 of the [1976 Copyright Act](https://en.wikipedia.org/wiki/Copyright_Act_of_1976 "Copyright Act of 1976") outlines four factors for analysis of fair use:
1. The purpose and character of the use,
2. The nature of the copyrighted work,
3. The amount and substantiality of the portion used, and
4. The effect of the use upon the potential market for or value of the copyrighted work.[\[79\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Duke_Law_&_Technology_Review-79)
The first factor implies the secondary use of a copyrighted work should be "transformative" (that is, giving novel meaning or expression to the original work); many memes fulfil this criterion, placing pieces of media in a new context to serve a different purpose to that of the original author. The second factor favors copied works drawing from factual sources, which may be problematic for memes derived from fictional works (such as films). Many of these memes, however, only use small portions of such works (such as still images), favoring an argument of fair use per the third factor. With regards to the fourth factor, most memes are non-commercial in nature and thus would not have adverse effects on the potential market for the copyright work.[\[79\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Duke_Law_&_Technology_Review-79) Given these factors, and the overall reliance of memes on appropriation of other sources, it has been argued that they deserve protection from copyright infringement suits.[\[82\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Journalism_&_Mass_Communication_Quarterly-82)
Non-fungible tokens
Some individuals who are subjects of memes (and thus the copyright holders) have made money through sale of [non-fungible tokens](https://en.wikipedia.org/wiki/Non-fungible_token "Non-fungible token") (NFTs) in [auctions](https://en.wikipedia.org/wiki/Auction "Auction").[\[83\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Wired-83) Ben Lashes, a manager of numerous memes, stated their sales as NFTs made over US\$2 million and established memes as serious forms of art.[\[84\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Fazio-84) One example is *[Disaster Girl](https://en.wikipedia.org/wiki/Disaster_Girl "Disaster Girl")*, based on a photo of Zoe Roth at age 4 taken in [Mebane, North Carolina](https://en.wikipedia.org/wiki/Mebane,_North_Carolina "Mebane, North Carolina"), in January 2005.[\[84\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-Fazio-84) After this photo became famous and had attained widespread usage on the Internet, Roth decided to sell it as an NFT for US\$539,973 (equivalent to \$641,562 in 2025),[\[85\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-inflation-US-85) with an agreement for a further 10 percent share of any future sales.[\[86\]](https://en.wikipedia.org/wiki/Internet_meme#cite_note-86)
See also
- [List of Internet phenomena](https://en.wikipedia.org/wiki/List_of_Internet_phenomena "List of Internet phenomena")
- [Remix culture](https://en.wikipedia.org/wiki/Remix_culture "Remix culture")
- [Short-form content](https://en.wikipedia.org/wiki/Short-form_content "Short-form content")
- [Memetic warfare](https://en.wikipedia.org/wiki/Memetic_warfare "Memetic warfare") (Meme Warefare)
References
1. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-1)**
Benveniste, Alexis (January 26, 2022). ["The Meaning and History of Memes"](https://www.nytimes.com/2022/01/26/crosswords/what-is-a-meme.html). *The New York Times*. [Archived](https://web.archive.org/web/20230128093855/https://www.nytimes.com/2022/01/26/crosswords/what-is-a-meme.html) from the original on January 28, 2023. Retrieved January 28, 2023.
2. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-2)**
Shifman, Limor (April 2013). ["Memes in a Digital World: Reconciling with a Conceptual Troublemaker"](https://doi.org/10.1111%2Fjcc4.12013). *Journal of Computer-Mediated Communication*. **18** (3): 364. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1111/jcc4.12013](https://doi.org/10.1111%2Fjcc4.12013). [hdl](https://en.wikipedia.org/wiki/Hdl_\(identifier\) "Hdl (identifier)"):[11059/14843](https://hdl.handle.net/11059%2F14843). [S2CID](https://en.wikipedia.org/wiki/S2CID_\(identifier\) "S2CID (identifier)") [28196215](https://api.semanticscholar.org/CorpusID:28196215).
3. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-BBC_3-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-BBC_3-1) [***c***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-BBC_3-2)
Brown, Helen (September 29, 2022). ["The surprising power of internet memes"](https://www.bbc.com/future/article/20220928-the-surprising-power-of-internet-memes). *BBC*. [Archived](https://web.archive.org/web/20230128093847/https://www.bbc.com/future/article/20220928-the-surprising-power-of-internet-memes) from the original on January 28, 2023. Retrieved January 28, 2023.
4. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-MIT_Press_4-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-MIT_Press_4-1) [***c***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-MIT_Press_4-2)
Shifman, Limor (2013). *Memes in Digital Culture*. MIT Press. pp. 2–4, 20–22\. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0-262-31770-2](https://en.wikipedia.org/wiki/Special:BookSources/978-0-262-31770-2 "Special:BookSources/978-0-262-31770-2")
.
5. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-First_Monday_5-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-First_Monday_5-1)
Miltner, Kate M. (August 1, 2014). ["'There's no place for lulz on LOLCats': The role of genre, gender, and group identity in the interpretation and enjoyment of an Internet meme"](https://doi.org/10.5210%2Ffm.v19i8.5391). *First Monday*. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.5210/fm.v19i8.5391](https://doi.org/10.5210%2Ffm.v19i8.5391).
6. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-6)**
Knobel, Michele; Lankshear, Colin (2018) \[2007\]. ["Online memes, affinities, and cultural production."](https://books.google.com/books?id=4Gjs8uT6dxIC&dq=Online+memes,+affinities+and+cultural+production&pg=PA199). *A New Literacies Sampler*. [Peter Lang Publishing](https://en.wikipedia.org/wiki/Peter_Lang_Publishing "Peter Lang Publishing"). pp. 201–202\. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[9780820495231](https://en.wikipedia.org/wiki/Special:BookSources/9780820495231 "Special:BookSources/9780820495231")
. [Archived](https://web.archive.org/web/20230405041905/https://books.google.com/books?id=4Gjs8uT6dxIC&dq=Online+memes,+affinities+and+cultural+production&pg=PA199) from the original on April 5, 2023. Retrieved March 19, 2023.
7. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-7)**
Castaño Díaz, Carlos Mauricio (September 25, 2013). ["Defining and characterizing the concept of Internet Meme"](https://revistas.ces.edu.co/index.php/psicologia/article/view/2642). *CES Psicología*. **6** (2): 97–98\. [ProQuest](https://en.wikipedia.org/wiki/ProQuest "ProQuest") [1713930915](https://www.proquest.com/docview/1713930915).
8. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-8)**
Bauckhage, Christian (August 3, 2021). ["Insights into Internet Memes"](https://doi.org/10.1609%2Ficwsm.v5i1.14097). *Proceedings of the International AAAI Conference on Web and Social Media*. **5** (1): 42–49\. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1609/icwsm.v5i1.14097](https://doi.org/10.1609%2Ficwsm.v5i1.14097). [S2CID](https://en.wikipedia.org/wiki/S2CID_\(identifier\) "S2CID (identifier)") [16629837](https://api.semanticscholar.org/CorpusID:16629837).
9. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-9)**
Wang, Lin; Wood, Brendan C. (November 2011). ["An epidemiological approach to model the viral propagation of memes"](https://doi.org/10.1016%2Fj.apm.2011.04.035). *Applied Mathematical Modelling*. **35** (11): 5447. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1016/j.apm.2011.04.035](https://doi.org/10.1016%2Fj.apm.2011.04.035).
10. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Wired_temes_10-0)**
Zetter, K. (February 29, 2008). ["Humans Are Just Machines for Propagating Memes"](https://www.wired.com/science/discoveries/news/2008/02/ted_blackmore?currentPage=all). *[Wired](https://en.wikipedia.org/wiki/Wired_\(magazine\) "Wired (magazine)")*. [Archived](https://web.archive.org/web/20140202123609/http://www.wired.com/science/discoveries/news/2008/02/ted_blackmore?currentPage=all) from the original on February 2, 2014. Retrieved March 7, 2017.
11. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-CosciaHarvardCID2013_11-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-CosciaHarvardCID2013_11-1)
Coscia, Michele (April 5, 2013). "Competition and Success in the Meme Pool: a Case Study on Quickmeme.com". [arXiv](https://en.wikipedia.org/wiki/ArXiv_\(identifier\) "ArXiv (identifier)"):[1304\.1712](https://arxiv.org/abs/1304.1712) \[[physics.soc-ph](https://arxiv.org/archive/physics.soc-ph)\].
Paper explained for laymen by
Mims, Christopher (June 28, 2013). ["Why you'll share this story: The new science of memes"](https://web.archive.org/web/20130703055640/http://qz.com/98677/why-youll-share-this-story-the-new-science-of-memes/). *[Quartz](https://en.wikipedia.org/wiki/Quartz_\(publication\) "Quartz (publication)")*. Archived from [the original](http://qz.com/98677/why-youll-share-this-story-the-new-science-of-memes/) on July 3, 2013.
12. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-WashingtonPost20130705_12-0)**
Basulto, Dominic (July 5, 2013). ["Have Internet memes lost their meaning?"](https://web.archive.org/web/20130705202602/http://www.washingtonpost.com/blogs/innovations/wp/2013/07/05/have-internet-memes-lost-their-meaning/). *The Washington Post*. Archived from [the original](https://www.washingtonpost.com/blogs/innovations/wp/2013/07/05/have-internet-memes-lost-their-meaning/) on July 5, 2013.
13. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-cream_13-0)**
[Dawkins, Richard](https://en.wikipedia.org/wiki/Richard_Dawkins "Richard Dawkins") (1989). [*The Selfish Gene*](https://books.google.com/books?id=WkHO9HI7koEC&pg=PA192) (2 ed.). Oxford University Press. p. 192. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0-19-286092-7](https://en.wikipedia.org/wiki/Special:BookSources/978-0-19-286092-7 "Special:BookSources/978-0-19-286092-7")
. [Archived](https://web.archive.org/web/20150316114026/http://books.google.com/books?id=WkHO9HI7koEC&pg=PA192) from the original on March 16, 2015. Retrieved June 16, 2015.
14. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Journal_of_Content,_Community_&_Communication_Amity_School_of_Communication_14-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Journal_of_Content,_Community_&_Communication_Amity_School_of_Communication_14-1)
Kulkarni, Anushka (June 3, 2017). ["Internet Meme and Political Discourse: A Study on the Impact of Internet Meme as a Tool in Communicating Political Satire"](https://www.amity.edu/gwalior/jccc/pdf/jcc-journal-december-2017-13-17.pdf) (PDF). *Journal of Content, Community & Communication Amity School of Communication*. **6**: 13. [SSRN](https://en.wikipedia.org/wiki/SSRN_\(identifier\) "SSRN (identifier)") [3501366](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3501366).
15. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-godwin_15-0)**
Godwin, Mike (October 1, 1994). ["Meme, Counter-meme"](https://www.wired.com/1994/10/godwin-if-2/). *[Wired](https://en.wikipedia.org/wiki/Wired_\(magazine\) "Wired (magazine)")*. Retrieved January 31, 2023.
16. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Wired20130620_16-0)**
Solon, Olivia (June 20, 2013). ["Richard Dawkins on The Internet's hijacking of the word 'meme'"](https://web.archive.org/web/20130709152558/http://www.wired.co.uk/news/archive/2013-06/20/richard-dawkins-memes). *Wired UK*. Archived from [the original](https://www.wired.co.uk/news/archive/2013-06/20/richard-dawkins-memes) on July 9, 2013.
17. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-17)**
Shifman, Limor (April 2013). ["Memes in a Digital World: Reconciling with a Conceptual Troublemaker"](https://doi.org/10.1111%2Fjcc4.12013). *Journal of Computer-Mediated Communication*. **18** (3): 367. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1111/jcc4.12013](https://doi.org/10.1111%2Fjcc4.12013). [hdl](https://en.wikipedia.org/wiki/Hdl_\(identifier\) "Hdl (identifier)"):[11059/14843](https://hdl.handle.net/11059%2F14843).
18. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-18)**
Keep, Lennlee (October 8, 2020). ["From Kilroy to Pepe: A Brief History of Memes"](https://www.pbs.org/independentlens/blog/from-kilroy-to-pepe-a-brief-history-of-memes/). *Public Broadcasting Service*. [Archived](https://web.archive.org/web/20230306192623/https://www.pbs.org/independentlens/blog/from-kilroy-to-pepe-a-brief-history-of-memes/) from the original on March 6, 2023. Retrieved January 31, 2023.
19. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Wired-2018_19-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Wired-2018_19-1) [***c***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Wired-2018_19-2) [***d***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-Wired-2018_19-3)
Watercutter, Angela; Grey Ellisby, Emma (April 1, 2018). ["The WIRED Guide to Memes"](https://www.wired.com/story/guide-memes/). *Wired*. [Archived](https://web.archive.org/web/20190201164321/https://www.wired.com/story/guide-memes/) from the original on February 1, 2019. Retrieved November 30, 2018.
20. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-20)**
["We who spoke LOLcat now speak Doge"](https://gizmodo.com/we-who-spoke-lolcat-now-speak-doge-1481243678). *Gizmodo*. December 11, 2013. Retrieved January 3, 2024.
21. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-21)**
Boutin, Paul (May 9, 2012). ["Put Your Rage Into a Cartoon and Exit Laughing"](https://www.nytimes.com/2012/05/10/technology/personaltech/rage-comics-turn-everyday-stress-into-laughs.html). *[The New York Times](https://en.wikipedia.org/wiki/The_New_York_Times "The New York Times")*. [Archived](https://web.archive.org/web/20210314141449/https://www.nytimes.com/2012/05/10/technology/personaltech/rage-comics-turn-everyday-stress-into-laughs.html) from the original on March 14, 2021. Retrieved November 7, 2020.
22. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-22)**
Denisova, Anastasia (2020). *Internet Memes and Society: Social, Cultural, and Political Contexts*. New York, NY: [Routledge](https://en.wikipedia.org/wiki/Routledge "Routledge"). pp. 9–11\. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0-429-46940-4](https://en.wikipedia.org/wiki/Special:BookSources/978-0-429-46940-4 "Special:BookSources/978-0-429-46940-4")
. [OCLC](https://en.wikipedia.org/wiki/OCLC_\(identifier\) "OCLC (identifier)") [1090540034](https://search.worldcat.org/oclc/1090540034).
23. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-23)**
Beran, Dale (2019). *It Came from Something Awful: How a Toxic Troll Army Accidentally Memed Donald Trump into Office*. St. Martin's Publishing Group. p. xi. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-1-250-18974-5](https://en.wikipedia.org/wiki/Special:BookSources/978-1-250-18974-5 "Special:BookSources/978-1-250-18974-5")
.
24. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-24)**
Michaels, Sean (March 19, 2008). ["Taking the Rick"](https://www.theguardian.com/music/2008/mar/19/news). *[The Guardian](https://en.wikipedia.org/wiki/The_Guardian "The Guardian")*. [Archived](https://web.archive.org/web/20230131140850/https://www.theguardian.com/music/2008/mar/19/news) from the original on January 31, 2023. Retrieved January 31, 2023.
25. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-25)**
Nieubuurt, Joshua Troy (January 15, 2021). ["Internet Memes: Leaflet Propaganda of the Digital Age"](https://doi.org/10.3389%2Ffcomm.2020.547065). *Frontiers in Communication*. **5** 547065: 3. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.3389/fcomm.2020.547065](https://doi.org/10.3389%2Ffcomm.2020.547065).
26. ^ [***a***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-SAGE_26-0) [***b***](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-SAGE_26-1)
Hanlon, Annmarie; Tuten, Tracy L., eds. (2022). *The SAGE Handbook of Social Media Marketing*. SAGE. p. 10. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-1-5297-4378-4](https://en.wikipedia.org/wiki/Special:BookSources/978-1-5297-4378-4 "Special:BookSources/978-1-5297-4378-4")
.
27. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-27)**
["Dank meme"](https://www.dictionary.com/e/slang/dank-meme/). *[Dictionary.com](https://en.wikipedia.org/wiki/Dictionary.com "Dictionary.com")*. [Archived](https://web.archive.org/web/20181130071447/https://www.dictionary.com/e/slang/dank-meme/) from the original on November 30, 2018. Retrieved November 30, 2018.
28. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-28)**
Hoffman, Ashley (February 2, 2018). ["Donald Trump Jr. Just Became a Dank Meme, Literally"](https://time.com/5130384/donald-trump-jr-dankness-tweet/). *Time*. [Archived](https://web.archive.org/web/20180501012644/http://time.com/5130384/donald-trump-jr-dankness-tweet/) from the original on May 1, 2018. Retrieved May 19, 2018.
29. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-29)**
Griffin, Annaliese (March 9, 2018). ["What does "dank" mean? A definition of everyone's new favourite adjective"](https://quartzy.qz.com/1221995/dank-is-the-new-umami/). *[Quartz](https://en.wikipedia.org/wiki/Quartz_\(magazine\) "Quartz (magazine)")*. [Archived](https://web.archive.org/web/20180519121617/https://quartzy.qz.com/1221995/dank-is-the-new-umami/) from the original on May 19, 2018. Retrieved May 19, 2018.
30. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-30)**
Plaugic, Lizzie (January 10, 2017). ["How a group of Redditors is creating a fake stock market to figure out the value of memes"](https://www.theverge.com/2017/1/10/14223264/meme-economy-reddit-stock-market). *The Verge*. [Archived](https://web.archive.org/web/20181211010109/https://www.theverge.com/2017/1/10/14223264/meme-economy-reddit-stock-market) from the original on December 11, 2018. Retrieved December 10, 2018.
31. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-31)**
Günseli, Yalcinkaya (November 11, 2022). ["Deep-fried memes: what are they and why do they matter?"](https://www.dazeddigital.com/life-culture/article/57422/1/deep-fried-memes-surveillance-capitalism-instagram-reddit-censorship). *[Dazed](https://en.wikipedia.org/wiki/Dazed "Dazed")*. [Archived](https://web.archive.org/web/20230212190723/https://www.dazeddigital.com/life-culture/article/57422/1/deep-fried-memes-surveillance-capitalism-instagram-reddit-censorship) from the original on February 12, 2023. Retrieved February 13, 2023.
32. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-32)**
Matsakis, Louise (August 30, 2017). ["How to Deep-Fry a Meme"](https://www.vice.com/en/article/how-to-deep-fry-a-meme/). *[Vice](https://en.wikipedia.org/wiki/Vice_\(magazine\)#Website "Vice (magazine)")*. [Archived](https://web.archive.org/web/20230212190722/https://www.vice.com/en/article/zmm885/how-to-deep-fry-a-meme) from the original on February 12, 2023. Retrieved February 13, 2023.
33. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-33)**
Hathaway, Jay (November 5, 2018). ["The 'E' meme shows just how weird memes can get"](https://web.archive.org/web/20190326134655/https://www.dailydot.com/unclick/lord-farquaad-e-meme/). *[The Daily Dot](https://en.wikipedia.org/wiki/The_Daily_Dot "The Daily Dot")*. Archived from [the original](https://www.dailydot.com/unclick/lord-farquaad-e-meme/) on March 26, 2019. Retrieved March 26, 2019.
34. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-34)**
Bruenig, Elizabeth (August 11, 2017). ["Why is millennial humor so weird?"](https://web.archive.org/web/20190507081349/https://www.washingtonpost.com/outlook/why-is-millennial-humor-so-weird/2017/08/11/64af9cae-7dd5-11e7-83c7-5bd5460f0d7e_story.html). *[The Washington Post](https://en.wikipedia.org/wiki/The_Washington_Post "The Washington Post")*. Archived from [the original](https://www.washingtonpost.com/outlook/why-is-millennial-humor-so-weird/2017/08/11/64af9cae-7dd5-11e7-83c7-5bd5460f0d7e_story.html) on May 7, 2019. Retrieved March 26, 2019.
35. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-35)**
Lee, Bruce Y. (December 2, 2018). ["They Did Surgery On A Grape: What Is This New Viral Meme?"](https://www.forbes.com/sites/brucelee/2018/12/02/they-did-surgery-on-a-grape-what-is-this-new-viral-meme/). *Forbes*. [Archived](https://web.archive.org/web/20230201134300/https://www.forbes.com/sites/brucelee/2018/12/02/they-did-surgery-on-a-grape-what-is-this-new-viral-meme/) from the original on February 1, 2023. Retrieved February 1, 2023.
36. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-36)**
Ktena, Natalie (September 28, 2018). ["Why does everybody love moth memes?"](https://www.bbc.co.uk/bbcthree/article/45ce5960-31a2-4223-a426-c3414df5ec79). *BBC Three*. [Archived](https://web.archive.org/web/20181021104953/https://www.bbc.co.uk/bbcthree/article/45ce5960-31a2-4223-a426-c3414df5ec79) from the original on October 21, 2018. Retrieved February 1, 2023.
37. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-37)**
Bryan, Chloe (February 6, 2019). ["Surreal memes deserve their own internet dimension"](https://web.archive.org/web/20190327090359/https://mashable.com/article/surreal-memes/#dBMHaD8Josqt). *Mashable*. Archived from [the original](https://mashable.com/article/surreal-memes/#dBMHaD8Josqt) on March 27, 2019. Retrieved March 26, 2019.
38. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-38)**
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39. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-39)**
Bain, Ellissa (September 10, 2021). ["9/10/21 meme explained: What is happening today?"](https://www.hitc.com/en-gb/2021/09/10/9-10-21-meme/). *[HITC](https://en.wikipedia.org/wiki/HITC "HITC")*. [Archived](https://web.archive.org/web/20230202140436/https://www.hitc.com/en-gb/2021/09/10/9-10-21-meme/) from the original on February 2, 2023. Retrieved February 2, 2023.
40. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-40)**
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41. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-41)**
Carman, Ashley (April 29, 2020). ["TikTok reaches 2 billion downloads"](https://www.theverge.com/2020/4/29/21241788/tiktok-app-download-numbers-update-2-billion-users). *[The Verge](https://en.wikipedia.org/wiki/The_Verge "The Verge")*. [Archived](https://web.archive.org/web/20200729003408/https://www.theverge.com/2020/4/29/21241788/tiktok-app-download-numbers-update-2-billion-users) from the original on July 29, 2020. Retrieved February 2, 2023.
42. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-42)**
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43. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-43)**
["Parents and Gen Alpha kids are having unintelligible convos because of 'brainrot' language"](https://www.nbcnews.com/news/gen-alpha-kids-parents-brainrot-language-rcna162227). *NBC News*. August 10, 2024. Retrieved September 16, 2024.
44. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-44)**
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Federal Reserve Bank of Minneapolis. ["Consumer Price Index (estimate) 1800–"](https://www.minneapolisfed.org/about-us/monetary-policy/inflation-calculator/consumer-price-index-1800-). Retrieved February 29, 2024.
86. **[^](https://en.wikipedia.org/wiki/Internet_meme#cite_ref-86)**
Howard, Jacqueline (April 30, 2021). ["'Disaster girl', now aged 21, sells original meme photo as an NFT for an eye-watering \$650,000"](https://www.abc.net.au/news/2021-04-30/disaster-girl-meme-sells-for-500-000/100106366). *ABC News*. [Archived](https://web.archive.org/web/20230214133900/https://www.abc.net.au/news/2021-04-30/disaster-girl-meme-sells-for-500-000/100106366) from the original on February 14, 2023. Retrieved February 14, 2023.
Further reading
Books
- Blackmore, Susan (2000). *The Meme Machine*. OUP Oxford. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0-19-157461-0](https://en.wikipedia.org/wiki/Special:BookSources/978-0-19-157461-0 "Special:BookSources/978-0-19-157461-0")
.
- Distin, Kate (2005). *The Selfish Meme: A Critical Reassessment*. Cambridge University Press. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0-521-60627-1](https://en.wikipedia.org/wiki/Special:BookSources/978-0-521-60627-1 "Special:BookSources/978-0-521-60627-1")
.
- Mina, An Xiao (2019). *Memes to Movements: How the World's Most Viral Media Is Changing Social Protest and Power*. Beacon Press. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0807056585](https://en.wikipedia.org/wiki/Special:BookSources/978-0807056585 "Special:BookSources/978-0807056585")
.
- Shifman, Limor (2013). *Memes in Digital Culture*. MIT Press. [ISBN](https://en.wikipedia.org/wiki/ISBN_\(identifier\) "ISBN (identifier)")
[978-0-262-31770-2](https://en.wikipedia.org/wiki/Special:BookSources/978-0-262-31770-2 "Special:BookSources/978-0-262-31770-2")
.
Articles
- Wiggins, Bradley (September 22, 2014). ["How the Russia-Ukraine crisis became a magnet for memes"](https://theconversation.com/how-the-russia-ukraine-crisis-became-a-magnet-for-memes-31199). *The Conversation*.
- Wiggins, Bradley E; Bowers, G Bret (December 2015). "Memes as genre: A structurational analysis of the memescape". *New Media & Society*. **17** (11): 1886–1906\. [doi](https://en.wikipedia.org/wiki/Doi_\(identifier\) "Doi (identifier)"):[10\.1177/1461444814535194](https://doi.org/10.1177%2F1461444814535194). [S2CID](https://en.wikipedia.org/wiki/S2CID_\(identifier\) "S2CID (identifier)") [30729349](https://api.semanticscholar.org/CorpusID:30729349).
External links
- [](https://en.wikipedia.org/wiki/File:Commons-logo.svg) Media related to [Internet memes](https://commons.wikimedia.org/wiki/Category:Internet_memes "commons:Category:Internet memes") at Wikimedia Commons | ||||||||||||||||||||||||
| ML Classification | |||||||||||||||||||||||||
| ML Categories |
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"/Online_Communities": 349,
"/Online_Communities/Social_Networks": 286,
"/Internet_and_Telecom": 238,
"/Arts_and_Entertainment/Humor": 228,
"/Internet_and_Telecom/Web_Services": 207,
"/Internet_and_Telecom/Web_Services/Other": 143,
"/Arts_and_Entertainment/Humor/Spoofs_and_Satire": 127
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| ML Page Types |
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| Content Metadata | |||||||||||||||||||||||||
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| Author | null | ||||||||||||||||||||||||
| Publish Time | not set | ||||||||||||||||||||||||
| Original Publish Time | 2013-08-08 17:56:02 (12 years ago) | ||||||||||||||||||||||||
| Republished | No | ||||||||||||||||||||||||
| Word Count (Total) | 7,867 | ||||||||||||||||||||||||
| Word Count (Content) | 6,857 | ||||||||||||||||||||||||
| Links | |||||||||||||||||||||||||
| External Links | 208 | ||||||||||||||||||||||||
| Internal Links | 616 | ||||||||||||||||||||||||
| Technical SEO | |||||||||||||||||||||||||
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| JS Rendered | No | ||||||||||||||||||||||||
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| TTFB (ms) | 1,411 | ||||||||||||||||||||||||
| Download Size (bytes) | 66,818 | ||||||||||||||||||||||||
| Shard | 152 (laksa) | ||||||||||||||||||||||||
| Root Hash | 17790707453426894952 | ||||||||||||||||||||||||
| Unparsed URL | org,wikipedia!en,/wiki/Internet_meme s443 | ||||||||||||||||||||||||