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| Boilerpipe Text | The stock photograph that inspired the meme
Distracted boyfriend
is an
Internet meme
based on a 2015
stock photograph
by Spanish photographer Antonio Guillem. Social media users started using the image as a meme at the start of 2017, and it went viral in August 2017 as a way to depict different forms of disloyalty. The meme has inspired various spin-offs and received critical acclaim.
The stock image was taken in the city of
Girona
in
Catalonia
,
Spain
, in mid-2015 by photographer Antonio Guillem from
Barcelona
.
[
1
]
Guillem told
Wired
that he and the stock image models planned on having a session that would represent the concept of infidelity "in a playful and fun way".
[
2
]
The boyfriend and girlfriend in the photograph are known by their stage names "Mario" and "Laura". "Laura" later described the experience shooting the stock images, saying: "When people saw us simulate those scenes in the street, they stopped to look and laugh and, in my case that I had to have a more serious face, I had a hard time to keeping it [
sic
]".
[
3
]
The image was uploaded to
Shutterstock
with the caption: "Disloyal man walking with his girlfriend and looking amazed at another seductive girl".
[
4
]
Regarding the copyright status of this image, Guillem has stated that his images "are subject to copyright laws and the license agreements of the microstock agencies. It's not allowed to use any image without purchasing the proper license in any possible way, so each one of the people that use the images without the license are doing it illegally. This is not the thing that really worries us, as they are just a group of people doing it in good faith, and we are not going to take any action, except for the extreme cases in which this good faith doesn't exist".
[
5
]
The first known use of the stock image as an internet meme was posted to a Turkish
progressive rock
Facebook group
in January 2017. The post labeled the man as
Phil Collins
, who is being distracted from progressive rock by pop music. This meme was reposted on an English-language progressive rock
Facebook
page the next day, and then on
Twitter
on February 2, 2017.
[
6
]
Later that month, the original stock photograph was shared on
Instagram
and got almost 30,000 likes.
[
7
]
The meme started going viral on August 19, 2017 after a Twitter user posted the photograph with the man labeled "the youth" being distracted from his girlfriend "
capitalism
" by "
socialism
". Another Twitter user copied this meme, getting retweeted more than 35,000 retweets and nearly 100,000 likes.
[
8
]
The meme and its permutations went viral on Twitter, Reddit, and Facebook.
[
8
]
[
9
]
The distracted-boyfriend meme is listed by
Know Your Meme
as an example of
object labeling
.
[
10
]
The girlfriend in the meme generally came to represent something that one is supposed to do and the woman wearing red came to represent something more desirable or riskier.
[
11
]
The models "Mario" and "Laura" say they first learned about the memes based on their photograph when people started posting them to their social media accounts.
[
12
]
[
3
]
In late August 2017, Guillem told
The Guardian
that "I didn't even know what a meme is until recently. The models discovered the meme on social media and they told me about it. None of us could imagine the media repercussion that it has reached right now".
[
1
]
Some brands started using the meme when it started going viral.
[
13
]
In early January 2018, a version of the meme referencing the biblical story of
Lot's wife
turning into a pillar of salt went viral on Twitter.
[
14
]
The meme was used in a sign for the "
Enough! National School Walkout
" gun violence protest in March 2018.
[
15
]
[
16
]
On June 25, 2018, Twitter user Ernie Smith noted other stock images in which the girlfriend from the original meme is surprised looking at screens.
[
17
]
In November 2020, it was used in a commercial for Jules, a French clothing company.
[
18
]
The New York Times
published the meme in its Business section on May 29, 2019, referencing the proposed merger of
Renault
and
Fiat Chrysler Automobiles
. The boyfriend is labeled as "Renault", who is being distracted by "Fiat Chrysler" with his girlfriend "
Nissan
".
[
19
]
Variations and spin-offs
[
edit
]
Meme inspired by a print of the 1761 painting
David Garrick Between Tragedy and Comedy
Early variations of the distracted meme used other photos from Guillem's photo shoot of the three stock characters to create a story.
[
7
]
In late January 2018, some social media users noted similarities between the meme and a
Mission: Impossible – Fallout
teaser image featuring
Henry Cavill
and
Angela Bassett
.
[
20
]
On April 16, 2018, a Twitter user called the
Joshua Reynolds
1761 painting
David Garrick Between Tragedy and Comedy
the "18th-century equivalent" of the distracted boyfriend meme;
[
21
]
the painting itself would then become popular as a similar meme with historic references.
[
11
]
Similarities have been drawn with a shot from Charlie Chaplin's 1922 film,
Pay Day
In May 2018, a Twitter user posted an image pairing a coin commemorating the
wedding of Prince Harry and Meghan Markle
with one of the characters from the meme.
[
22
]
In June 2018, film writer Peter Goldberg posted on his Twitter account a scene from
Charlie Chaplin
's 1922 short film
Pay Day
with a format similar to the distracted-boyfriend meme.
[
23
]
[
24
]
[
25
]
In July 2018, a photograph of a woman eating ice cream with a man and a woman holding hands in Venice went viral because of its similarities to the distracted boyfriend meme.
[
26
]
A version of the meme featuring a distracted groom went viral on Twitter in October 2018.
[
27
]
In Hungary, another stock photo of the same two models was used in a government campaign to promote child birth, prompting ridicule.
[
28
]
Nathan Heller of
The New Yorker
wrote that "the delight of the Distracted Boyfriend meme was not unlike the perverse pleasure taken by Distracted Boyfriend himself: it allowed America to turn its attention away from much more important commitments".
[
29
]
Tiffany Kelly of
The Daily Dot
wrote that "the distracted boyfriend meme's range, unintentionally created by Guillem's portfolio, set it apart from other popular internet content [in 2017]".
[
30
]
Clair Valentine of
Paper
listed the meme as one that defined the year 2017, writing that "They say that often, the most specific stories are in fact the most universal, and this meme's absurd popularity proves that point beyond a shadow of a doubt".
[
31
]
The meme made various lists of the top memes of 2017, including
NDTV
[
32
]
The Next Web
,
[
33
]
PC Magazine
,
[
34
]
The Ringer
,
[
35
]
and
Narcity
.
[
36
]
The Washington Post
listed the meme on its "Meme Hall of Fame of 2017", calling it "the ultimate stock photo meme with endless permutations".
[
37
]
The
Reddit
moderators of the /r/MemeEconomy subreddit told
Inverse
that they thought it was one of the best memes of 2017.
[
38
]
In April 2018, the meme won the Best Meme of 2017 category at the 10th Annual
Shorty Awards
.
[
39
]
Joe McCarthy of
Global Citizen
wrote that the original photograph depicts "sexual harassment", and criticized most uses of the meme for failing "to transcend the image's inherent, toxic sexism".
[
40
]
In September 2018,
Sweden
's advertising
ombudsman
determined the internet service provider
Bahnhof
had broken rules against gender discrimination when it used the meme in an advertisement which portrayed Bahnhof's employment opportunities as the attention-stealing woman and the ignored girlfriend as "your current workplace".
[
41
]
^
a
b
Belam, Martin (August 30, 2017).
"I didn't know what a meme was, says Distracted Boyfriend photographer"
.
The Guardian
. Retrieved
July 21,
2018
.
^
Barrett, Brian (August 28, 2017).
"The 'Distracted Boyfriend' Meme's Photographer Explains All"
.
Wired
. Retrieved
July 21,
2018
.
^
a
b
Shamsian, Jacob (August 29, 2017).
"The spurned girlfriend from the 'distracted boyfriend' meme thinks everyone 'has been the girl in the red dress'
"
.
Insider
. Retrieved
July 21,
2018
.
^
Molina, Brett (August 25, 2017).
"The 'disloyal man' meme, explained"
.
USA Today
. Retrieved
July 21,
2018
.
^
Zhang, Michael (September 18, 2017).
"The Story Behind That Viral 'Distracted Boyfriend' Meme Photo"
.
PetaPixel
. Retrieved
July 21,
2018
.
^
Britton, David (July 14, 2018).
"The best Distracted Boyfriend memes"
.
The Daily Dot
. Retrieved
July 21,
2018
.
^
a
b
Wanshel, Elyse (August 25, 2017).
"The Story Behind The Stock Photo That Launched A Thousand Jokes"
.
HuffPost
. Retrieved
July 21,
2018
.
^
a
b
Romano, Aja (August 25, 2017).
"Why that "distracted boyfriend" stock photo meme is suddenly everywhere"
.
Vox
. Retrieved
July 21,
2018
.
^
Hathaway, Jay (August 24, 2017).
"The distracted boyfriend is everyone's favorite new meme"
.
The Daily Dot
. Retrieved
July 21,
2018
.
^
Schwedel, Heather (March 22, 2018).
"Thanks to the Distracted Boyfriend, We're Living in a Golden Age of 'Object Labeling' Memes"
.
Slate
. Retrieved
July 21,
2018
.
^
a
b
Tansill-Suddath, Callie (April 17, 2018).
"The 'Distracted Boyfriend' Meme Has An 18th Century Version That People Are Going Wild For On Twitter"
.
Bustle
. Retrieved
July 24,
2018
.
^
Feldman, Brian (August 29, 2017).
"
'Disloyal Man' Meme Models: 'People Have a Lot of Imagination!'
"
.
New York
. Retrieved
July 21,
2018
.
^
Bradley, Diana (August 30, 2017).
"5 brands insert themselves into the viral 'distracted boyfriend' stock picture"
.
PRWeek
. Retrieved
July 21,
2018
.
^
Britton, David (January 5, 2018).
"The 'Distracted Boyfriend' meme gets a biblical makeover"
.
The Daily Dot
. Retrieved
July 21,
2018
.
^
Reinstein, Julia (March 15, 2018).
"Teens Brought Their Meme Brilliance To The National School Walkout"
.
BuzzFeed News
. Retrieved
July 21,
2018
.
^
Alemoru, Text Kemi (March 16, 2018).
"How memes became an agent of protest in 2018"
.
Dazed
. Retrieved
July 21,
2018
.
^
Amatulll, Jenna (June 26, 2018).
"Woman In Distracted Boyfriend Meme Is Perpetually Shocked In Other Stock Photos"
.
HuffPost
. Retrieved
July 21,
2018
.
^
Jules - Men In Progress (November 2020)
, November 2, 2020
, retrieved
April 20,
2023
^
Kircher, Madison Malone (May 29, 2019).
"New York Times: Hello, Fellow Kids"
.
New York Magazine
. Retrieved
May 29,
2019
.
^
Bastidas, Jose (January 27, 2018).
"
'Mission: Impossible 6' Teaser Resembles 'Distracted Boyfriend' Meme"
.
PopCulture.com
.
Entertainment Tonight
. Retrieved
July 21,
2018
.
^
Kelly, Tiffany (April 17, 2018).
"This 18th-century painting looks like the Distracted Boyfriend meme"
.
The Daily Dot
. Retrieved
July 21,
2018
.
^
Reitz, Collette (May 4, 2018).
"Meghan Markle & Prince Harry's Coin Just Got Turned Into The Funniest Meme"
.
Elite Daily
. Retrieved
July 21,
2018
.
^
Evon, Dan (June 11, 2018).
"Did the 'Distracted Boyfriend' Meme Come From a 1920's Silent Film?"
.
Snopes
.
^
Novak, Matt (June 11, 2018).
"Did Charlie Chaplin Invent the Distracted Boyfriend Meme?"
.
Paleofuture
.
Gizmodo Media Group
. Retrieved
July 21,
2018
.
^
"Charlie Chaplin - The Original Distracted Boyfriend (Clip from "Pay Day")"
.
YouTube
. June 12, 2018.
^
Drascott, Edd (July 8, 2018).
"This photobomber recreated the Distracted Boyfriend meme by fluke"
.
Irish Independent
. Press Association
. Retrieved
July 21,
2018
.
^
Bruner, Raisa (October 1, 2018).
"Distracted Groom Meme Is a Step Up From Distracted Boyfriend"
.
Time
. Retrieved
October 2,
2018
.
^
Walker, Shaun (March 13, 2019).
"Orbán's family values ads mocked for using 'distracted boyfriend' models"
.
The Guardian
.
^
Heller, Nathan (December 11, 2017).
"The Distracted Boyfriend Meme's Perverse Pleasure in 2017"
.
The New Yorker
. Retrieved
July 21,
2018
.
^
Kelly, Tiffany (December 25, 2017).
"Distracted Boyfriend Is the Meme of the Year"
.
The Daily Dot
. Retrieved
July 21,
2018
.
^
Valentine, Claire (December 30, 2017).
"The 10 Memes That Defined 2017"
.
Paper
. Retrieved
July 21,
2018
.
^
"From Salt Bae to Distracted Boyfriend, 10 Memes We Loved in 2017"
.
Gadgets360
.
NDTV
. December 25, 2017
. Retrieved
July 21,
2018
.
^
Kaser, Rachel (December 25, 2017).
"2017 in Memes: The best of the best"
.
The Next Web
. Retrieved
July 21,
2018
.
^
Moscaritolo, Angela (December 20, 2017).
"Distracted Boyfriend to Salt Bae: 2017's Best Memes"
.
PC Magazine
. Retrieved
July 21,
2018
.
^
"The Best Memes of 2017"
.
The Ringer
. December 21, 2018
. Retrieved
July 21,
2018
.
^
"Here Are The Top Memes Of 2017"
.
Narcity
.
Narcity Media
. December 19, 2017. Archived from
the original
on July 21, 2018
. Retrieved
July 21,
2018
.
^
Podnar, Rachel (December 28, 2017).
"Trending: Meme Hall of Fame of 2017"
.
The Washington Post
. Retrieved
July 21,
2018
.
^
Paoletta, Rae (December 26, 2017).
"Reddit Moderators Reveal The Best Memes of 2017, And The Ones That Must Die"
.
Inverse
. Retrieved
July 21,
2018
.
^
"It's Official: The Shorty Awards Have Declared 'Distracted Boyfriend' The Best Meme Of 2017"
.
Memebase
.
Cheezburger
. April 16, 2018
. Retrieved
July 21,
2018
.
^
McCarthy, Joe (August 24, 2017).
"The Best 'Disloyal Man' Meme Shows Why It's Problematic"
.
Global Citizen
.
Global Poverty Project
. Archived from
the original
on February 9, 2023
. Retrieved
July 21,
2018
.
^
Tsang, Amie (September 26, 2018).
"The Distracted Boyfriend Who Took Over the Internet Is Deemed Sexist in Sweden"
.
The New York Times
. Retrieved
September 27,
2018
.
Distracted Boyfriend
entry at
Know Your Meme
"
Disloyal man walking with his girlfriend and looking amazed at another seductive girl"
on
Shutterstock
"
Disloyal man with his girlfriend looking at another girl
" on
iStock
AntonioGuillem.com
, website of the stock photographer
41°58′57.6″N
2°49′16.5″E
/
41.982667°N 2.821250°E |
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## Contents
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- [1 Stock photograph](https://en.wikipedia.org/wiki/Distracted_boyfriend#Stock_photograph)
- [2 Meme](https://en.wikipedia.org/wiki/Distracted_boyfriend#Meme)
- [3 Variations and spin-offs](https://en.wikipedia.org/wiki/Distracted_boyfriend#Variations_and_spin-offs)
- [4 Reception](https://en.wikipedia.org/wiki/Distracted_boyfriend#Reception)
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# Distracted boyfriend
10 languages
- [Català](https://ca.wikipedia.org/wiki/Distracted_boyfriend_meme "Distracted boyfriend meme – Catalan")
- [Deutsch](https://de.wikipedia.org/wiki/Distracted_Boyfriend "Distracted Boyfriend – German")
- [Español](https://es.wikipedia.org/wiki/Meme_del_novio_distra%C3%ADdo "Meme del novio distraído – Spanish")
- [Euskara](https://eu.wikipedia.org/wiki/Distraitutako_mutil-lagunaren_memea "Distraitutako mutil-lagunaren memea – Basque")
- [Français](https://fr.wikipedia.org/wiki/M%C3%A8me_du_petit_ami_distrait "Mème du petit ami distrait – French")
- [Português](https://pt.wikipedia.org/wiki/Meme_do_namorado_distra%C3%ADdo "Meme do namorado distraído – Portuguese")
- [Русский](https://ru.wikipedia.org/wiki/%D0%9E%D1%82%D0%B2%D0%BB%D0%B5%D1%87%D1%91%D0%BD%D0%BD%D1%8B%D0%B9_%D0%BF%D0%B0%D1%80%D0%B5%D0%BD%D1%8C "Отвлечённый парень – Russian")
- [Svenska](https://sv.wikipedia.org/wiki/Distraherade_pojkv%C3%A4nnen "Distraherade pojkvännen – Swedish")
- [Українська](https://uk.wikipedia.org/wiki/%D0%9D%D0%B5%D0%B2%D1%96%D1%80%D0%BD%D0%B8%D0%B9_%D1%85%D0%BB%D0%BE%D0%BF%D0%B5%D1%86%D1%8C "Невірний хлопець – Ukrainian")
- [中文](https://zh.wikipedia.org/wiki/%E5%88%86%E5%BF%83%E7%94%B7%E5%8F%8B "分心男友 – Chinese")
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[Coordinates](https://en.wikipedia.org/wiki/Geographic_coordinate_system "Geographic coordinate system"): [41°58′57.6″N 2°49′16.5″E / 41\.982667°N 2.821250°E / 41\.982667; 2.821250](https://geohack.toolforge.org/geohack.php?pagename=Distracted_boyfriend¶ms=41_58_57.6_N_2_49_16.5_E_)
From Wikipedia, the free encyclopedia
Stock photograph and internet meme
[](https://en.wikipedia.org/wiki/File:Disloyal_man_with_his_girlfriend_looking_at_another_girl.jpg)
The stock photograph that inspired the meme
**Distracted boyfriend** is an [Internet meme](https://en.wikipedia.org/wiki/Internet_meme "Internet meme") based on a 2015 [stock photograph](https://en.wikipedia.org/wiki/Stock_photograph "Stock photograph") by Spanish photographer Antonio Guillem. Social media users started using the image as a meme at the start of 2017, and it went viral in August 2017 as a way to depict different forms of disloyalty. The meme has inspired various spin-offs and received critical acclaim.
## Stock photograph
\[[edit](https://en.wikipedia.org/w/index.php?title=Distracted_boyfriend&action=edit§ion=1 "Edit section: Stock photograph")\]
The stock image was taken in the city of [Girona](https://en.wikipedia.org/wiki/Girona "Girona") in [Catalonia](https://en.wikipedia.org/wiki/Catalonia "Catalonia"), [Spain](https://en.wikipedia.org/wiki/Spain "Spain"), in mid-2015 by photographer Antonio Guillem from [Barcelona](https://en.wikipedia.org/wiki/Barcelona "Barcelona").[\[1\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Belam_2017-1) Guillem told *[Wired](https://en.wikipedia.org/wiki/Wired_\(magazine\) "Wired (magazine)")* that he and the stock image models planned on having a session that would represent the concept of infidelity "in a playful and fun way".[\[2\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-2) The boyfriend and girlfriend in the photograph are known by their stage names "Mario" and "Laura". "Laura" later described the experience shooting the stock images, saying: "When people saw us simulate those scenes in the street, they stopped to look and laugh and, in my case that I had to have a more serious face, I had a hard time to keeping it \[*[sic](https://en.wikipedia.org/wiki/Sic "Sic")*\]".[\[3\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Insider_interview-3)
The image was uploaded to [Shutterstock](https://en.wikipedia.org/wiki/Shutterstock "Shutterstock") with the caption: "Disloyal man walking with his girlfriend and looking amazed at another seductive girl".[\[4\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-4) Regarding the copyright status of this image, Guillem has stated that his images "are subject to copyright laws and the license agreements of the microstock agencies. It's not allowed to use any image without purchasing the proper license in any possible way, so each one of the people that use the images without the license are doing it illegally. This is not the thing that really worries us, as they are just a group of people doing it in good faith, and we are not going to take any action, except for the extreme cases in which this good faith doesn't exist".[\[5\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-5)
## Meme
\[[edit](https://en.wikipedia.org/w/index.php?title=Distracted_boyfriend&action=edit§ion=2 "Edit section: Meme")\]
The first known use of the stock image as an internet meme was posted to a Turkish [progressive rock](https://en.wikipedia.org/wiki/Progressive_rock "Progressive rock") [Facebook group](https://en.wikipedia.org/wiki/Facebook_group "Facebook group") in January 2017. The post labeled the man as [Phil Collins](https://en.wikipedia.org/wiki/Phil_Collins "Phil Collins"), who is being distracted from progressive rock by pop music. This meme was reposted on an English-language progressive rock [Facebook](https://en.wikipedia.org/wiki/Facebook "Facebook") page the next day, and then on [Twitter](https://en.wikipedia.org/wiki/Twitter "Twitter") on February 2, 2017.[\[6\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-6) Later that month, the original stock photograph was shared on [Instagram](https://en.wikipedia.org/wiki/Instagram "Instagram") and got almost 30,000 likes.[\[7\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-HuffPost-7)
The meme started going viral on August 19, 2017 after a Twitter user posted the photograph with the man labeled "the youth" being distracted from his girlfriend "[capitalism](https://en.wikipedia.org/wiki/Capitalism "Capitalism")" by "[socialism](https://en.wikipedia.org/wiki/Socialism "Socialism")". Another Twitter user copied this meme, getting retweeted more than 35,000 retweets and nearly 100,000 likes.[\[8\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Vox_Romano-8) The meme and its permutations went viral on Twitter, Reddit, and Facebook.[\[8\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Vox_Romano-8)[\[9\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-9) The distracted-boyfriend meme is listed by *[Know Your Meme](https://en.wikipedia.org/wiki/Know_Your_Meme "Know Your Meme")* as an example of *object labeling*.[\[10\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-10) The girlfriend in the meme generally came to represent something that one is supposed to do and the woman wearing red came to represent something more desirable or riskier.[\[11\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Tansill-Suddath_2018-11)
The models "Mario" and "Laura" say they first learned about the memes based on their photograph when people started posting them to their social media accounts.[\[12\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-12)[\[3\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Insider_interview-3) In late August 2017, Guillem told *[The Guardian](https://en.wikipedia.org/wiki/The_Guardian "The Guardian")* that "I didn't even know what a meme is until recently. The models discovered the meme on social media and they told me about it. None of us could imagine the media repercussion that it has reached right now".[\[1\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Belam_2017-1)
Some brands started using the meme when it started going viral.[\[13\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-13) In early January 2018, a version of the meme referencing the biblical story of [Lot's wife](https://en.wikipedia.org/wiki/Lot%27s_wife "Lot's wife") turning into a pillar of salt went viral on Twitter.[\[14\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-14) The meme was used in a sign for the "[Enough! National School Walkout](https://en.wikipedia.org/wiki/Enough!_National_School_Walkout "Enough! National School Walkout")" gun violence protest in March 2018.[\[15\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-15)[\[16\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-16) On June 25, 2018, Twitter user Ernie Smith noted other stock images in which the girlfriend from the original meme is surprised looking at screens.[\[17\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-17)
In November 2020, it was used in a commercial for Jules, a French clothing company.[\[18\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-18)
*[The New York Times](https://en.wikipedia.org/wiki/The_New_York_Times "The New York Times")* published the meme in its Business section on May 29, 2019, referencing the proposed merger of [Renault](https://en.wikipedia.org/wiki/Renault "Renault") and [Fiat Chrysler Automobiles](https://en.wikipedia.org/wiki/Fiat_Chrysler_Automobiles "Fiat Chrysler Automobiles"). The boyfriend is labeled as "Renault", who is being distracted by "Fiat Chrysler" with his girlfriend "[Nissan](https://en.wikipedia.org/wiki/Nissan "Nissan")".[\[19\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-19)
## Variations and spin-offs
\[[edit](https://en.wikipedia.org/w/index.php?title=Distracted_boyfriend&action=edit§ion=3 "Edit section: Variations and spin-offs")\]
[](https://en.wikipedia.org/wiki/File:The_Man_between_Vice_and_Virtue.jpg)
Meme inspired by a print of the 1761 painting *[David Garrick Between Tragedy and Comedy](https://en.wikipedia.org/wiki/David_Garrick_Between_Tragedy_and_Comedy "David Garrick Between Tragedy and Comedy")*
Early variations of the distracted meme used other photos from Guillem's photo shoot of the three stock characters to create a story.[\[7\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-HuffPost-7) In late January 2018, some social media users noted similarities between the meme and a *[Mission: Impossible – Fallout](https://en.wikipedia.org/wiki/Mission:_Impossible_%E2%80%93_Fallout "Mission: Impossible – Fallout")* teaser image featuring [Henry Cavill](https://en.wikipedia.org/wiki/Henry_Cavill "Henry Cavill") and [Angela Bassett](https://en.wikipedia.org/wiki/Angela_Bassett "Angela Bassett").[\[20\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-20) On April 16, 2018, a Twitter user called the [Joshua Reynolds](https://en.wikipedia.org/wiki/Joshua_Reynolds "Joshua Reynolds") 1761 painting *[David Garrick Between Tragedy and Comedy](https://en.wikipedia.org/wiki/David_Garrick_Between_Tragedy_and_Comedy "David Garrick Between Tragedy and Comedy")* the "18th-century equivalent" of the distracted boyfriend meme;[\[21\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-21) the painting itself would then become popular as a similar meme with historic references.[\[11\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Tansill-Suddath_2018-11)
[](https://en.wikipedia.org/wiki/File:Distracted_Charlie_Chaplin_in_Pay_Day_\(1922\).jpeg)
Similarities have been drawn with a shot from Charlie Chaplin's 1922 film, *[Pay Day](https://en.wikipedia.org/wiki/Pay_Day_\(1922_film\) "Pay Day (1922 film)")*
In May 2018, a Twitter user posted an image pairing a coin commemorating the [wedding of Prince Harry and Meghan Markle](https://en.wikipedia.org/wiki/Wedding_of_Prince_Harry_and_Meghan_Markle "Wedding of Prince Harry and Meghan Markle") with one of the characters from the meme.[\[22\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-22) In June 2018, film writer Peter Goldberg posted on his Twitter account a scene from [Charlie Chaplin](https://en.wikipedia.org/wiki/Charlie_Chaplin "Charlie Chaplin")'s 1922 short film *[Pay Day](https://en.wikipedia.org/wiki/Pay_Day_\(1922_film\) "Pay Day (1922 film)")* with a format similar to the distracted-boyfriend meme.[\[23\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-23)[\[24\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-24)[\[25\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-25) In July 2018, a photograph of a woman eating ice cream with a man and a woman holding hands in Venice went viral because of its similarities to the distracted boyfriend meme.[\[26\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-26) A version of the meme featuring a distracted groom went viral on Twitter in October 2018.[\[27\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-27)
In Hungary, another stock photo of the same two models was used in a government campaign to promote child birth, prompting ridicule.[\[28\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-28)
## Reception
\[[edit](https://en.wikipedia.org/w/index.php?title=Distracted_boyfriend&action=edit§ion=4 "Edit section: Reception")\]
Nathan Heller of *[The New Yorker](https://en.wikipedia.org/wiki/The_New_Yorker "The New Yorker")* wrote that "the delight of the Distracted Boyfriend meme was not unlike the perverse pleasure taken by Distracted Boyfriend himself: it allowed America to turn its attention away from much more important commitments".[\[29\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-29) Tiffany Kelly of *[The Daily Dot](https://en.wikipedia.org/wiki/The_Daily_Dot "The Daily Dot")* wrote that "the distracted boyfriend meme's range, unintentionally created by Guillem's portfolio, set it apart from other popular internet content \[in 2017\]".[\[30\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-30) Clair Valentine of *[Paper](https://en.wikipedia.org/wiki/Paper_\(magazine\) "Paper (magazine)")* listed the meme as one that defined the year 2017, writing that "They say that often, the most specific stories are in fact the most universal, and this meme's absurd popularity proves that point beyond a shadow of a doubt".[\[31\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-31)
The meme made various lists of the top memes of 2017, including [NDTV](https://en.wikipedia.org/wiki/NDTV "NDTV")[\[32\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-32) *The Next Web*,[\[33\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-33) *[PC Magazine](https://en.wikipedia.org/wiki/PC_Magazine "PC Magazine")*,[\[34\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-34) *[The Ringer](https://en.wikipedia.org/wiki/The_Ringer_\(website\) "The Ringer (website)")*,[\[35\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-35) and *[Narcity](https://en.wikipedia.org/wiki/Narcity "Narcity")*.[\[36\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-36) *[The Washington Post](https://en.wikipedia.org/wiki/The_Washington_Post "The Washington Post")* listed the meme on its "Meme Hall of Fame of 2017", calling it "the ultimate stock photo meme with endless permutations".[\[37\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-37) The [Reddit](https://en.wikipedia.org/wiki/Reddit "Reddit") moderators of the /r/MemeEconomy subreddit told *[Inverse](https://en.wikipedia.org/wiki/Inverse_\(website\) "Inverse (website)")* that they thought it was one of the best memes of 2017.[\[38\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-38) In April 2018, the meme won the Best Meme of 2017 category at the 10th Annual [Shorty Awards](https://en.wikipedia.org/wiki/Shorty_Awards "Shorty Awards").[\[39\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-39)
Joe McCarthy of *[Global Citizen](https://en.wikipedia.org/wiki/Global_Citizen_\(website\) "Global Citizen (website)")* wrote that the original photograph depicts "sexual harassment", and criticized most uses of the meme for failing "to transcend the image's inherent, toxic sexism".[\[40\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-40) In September 2018, [Sweden](https://en.wikipedia.org/wiki/Sweden "Sweden")'s advertising [ombudsman](https://en.wikipedia.org/wiki/Ombudsman "Ombudsman") determined the internet service provider [Bahnhof](https://en.wikipedia.org/wiki/Bahnhof "Bahnhof") had broken rules against gender discrimination when it used the meme in an advertisement which portrayed Bahnhof's employment opportunities as the attention-stealing woman and the ignored girlfriend as "your current workplace".[\[41\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-NYTimes20180926-41)
## References
\[[edit](https://en.wikipedia.org/w/index.php?title=Distracted_boyfriend&action=edit§ion=5 "Edit section: References")\]
1. ^ [***a***](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-Belam_2017_1-0) [***b***](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-Belam_2017_1-1)
Belam, Martin (August 30, 2017). ["I didn't know what a meme was, says Distracted Boyfriend photographer"](https://www.theguardian.com/media/2017/aug/30/the-team-that-made-the-distracted-boyfriend-meme-have-split-up). *[The Guardian](https://en.wikipedia.org/wiki/The_Guardian "The Guardian")*. Retrieved July 21, 2018.
2. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-2)**
Barrett, Brian (August 28, 2017). ["The 'Distracted Boyfriend' Meme's Photographer Explains All"](https://www.wired.com/story/distracted-boyfriend-meme-photographer-interview/). *[Wired](https://en.wikipedia.org/wiki/Wired_\(magazine\) "Wired (magazine)")*. Retrieved July 21, 2018.
3. ^ [***a***](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-Insider_interview_3-0) [***b***](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-Insider_interview_3-1)
Shamsian, Jacob (August 29, 2017). ["The spurned girlfriend from the 'distracted boyfriend' meme thinks everyone 'has been the girl in the red dress'"](https://www.thisisinsider.com/distracted-boyfriend-meme-interview-with-couple-2017-8). *[Insider](https://en.wikipedia.org/wiki/Business_Insider "Business Insider")*. Retrieved July 21, 2018.
4. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-4)**
Molina, Brett (August 25, 2017). ["The 'disloyal man' meme, explained"](https://www.usatoday.com/story/tech/talkingtech/2017/08/25/disloyal-man-meme-explained/600822001/). *[USA Today](https://en.wikipedia.org/wiki/USA_Today "USA Today")*. Retrieved July 21, 2018.
5. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-5)**
Zhang, Michael (September 18, 2017). ["The Story Behind That Viral 'Distracted Boyfriend' Meme Photo"](https://petapixel.com/2017/09/18/story-behind-viral-distracted-boyfriend-meme-photo/). *PetaPixel*. Retrieved July 21, 2018.
6. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-6)**
Britton, David (July 14, 2018). ["The best Distracted Boyfriend memes"](https://www.dailydot.com/unclick/distracted-boyfriend-memes/). *[The Daily Dot](https://en.wikipedia.org/wiki/The_Daily_Dot "The Daily Dot")*. Retrieved July 21, 2018.
7. ^ [***a***](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-HuffPost_7-0) [***b***](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-HuffPost_7-1)
Wanshel, Elyse (August 25, 2017). ["The Story Behind The Stock Photo That Launched A Thousand Jokes"](https://www.huffingtonpost.com/entry/distracted-boyfriend-disloyal-man-wandering-eyes-meme_us_59a05626e4b05710aa5bf381). *[HuffPost](https://en.wikipedia.org/wiki/HuffPost "HuffPost")*. Retrieved July 21, 2018.
8. ^ [***a***](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-Vox_Romano_8-0) [***b***](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-Vox_Romano_8-1)
Romano, Aja (August 25, 2017). ["Why that "distracted boyfriend" stock photo meme is suddenly everywhere"](https://www.vox.com/culture/2017/8/25/16200526/distracted-boyfriend-other-woman-stock-photo-meme). *[Vox](https://en.wikipedia.org/wiki/Vox_\(website\) "Vox (website)")*. Retrieved July 21, 2018.
9. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-9)**
Hathaway, Jay (August 24, 2017). ["The distracted boyfriend is everyone's favorite new meme"](https://www.dailydot.com/unclick/distracted-boyfriend-meme/). *[The Daily Dot](https://en.wikipedia.org/wiki/The_Daily_Dot "The Daily Dot")*. Retrieved July 21, 2018.
10. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-10)**
Schwedel, Heather (March 22, 2018). ["Thanks to the Distracted Boyfriend, We're Living in a Golden Age of 'Object Labeling' Memes"](https://slate.com/technology/2018/03/memes-are-object-labeled-now.html). *[Slate](https://en.wikipedia.org/wiki/Slate_\(magazine\) "Slate (magazine)")*. Retrieved July 21, 2018.
11. ^ [***a***](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-Tansill-Suddath_2018_11-0) [***b***](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-Tansill-Suddath_2018_11-1)
Tansill-Suddath, Callie (April 17, 2018). ["The 'Distracted Boyfriend' Meme Has An 18th Century Version That People Are Going Wild For On Twitter"](https://www.bustle.com/p/the-distracted-boyfriend-meme-has-18th-century-version-that-people-are-going-wild-for-on-twitter-8816055). *[Bustle](https://en.wikipedia.org/wiki/Bustle_\(magazine\) "Bustle (magazine)")*. Retrieved July 24, 2018.
12. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-12)**
Feldman, Brian (August 29, 2017). ["'Disloyal Man' Meme Models: 'People Have a Lot of Imagination!'"](http://nymag.com/selectall/2017/08/disloyal-man-meme-models-laura-mario-antonio-guillem.html). *[New York](https://en.wikipedia.org/wiki/New_York_\(magazine\) "New York (magazine)")*. Retrieved July 21, 2018.
13. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-13)**
Bradley, Diana (August 30, 2017). ["5 brands insert themselves into the viral 'distracted boyfriend' stock picture"](https://www.prweek.com/article/1443244/5-brands-insert-themselves-viral-distracted-boyfriend-stock-picture). *[PRWeek](https://en.wikipedia.org/wiki/PRWeek "PRWeek")*. Retrieved July 21, 2018.
14. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-14)**
Britton, David (January 5, 2018). ["The 'Distracted Boyfriend' meme gets a biblical makeover"](https://www.dailydot.com/unclick/distracted-boyfriend-meme-biblical/). *The Daily Dot*. Retrieved July 21, 2018.
15. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-15)**
Reinstein, Julia (March 15, 2018). ["Teens Brought Their Meme Brilliance To The National School Walkout"](https://www.buzzfeed.com/juliareinstein/apush-2050). *[BuzzFeed News](https://en.wikipedia.org/wiki/BuzzFeed_News "BuzzFeed News")*. Retrieved July 21, 2018.
16. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-16)**
Alemoru, Text Kemi (March 16, 2018). ["How memes became an agent of protest in 2018"](http://www.dazeddigital.com/politics/article/39406/1/memes-protest-signs-national-walkout-day-teens-gun-control). *[Dazed](https://en.wikipedia.org/wiki/Dazed "Dazed")*. Retrieved July 21, 2018.
17. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-17)**
Amatulll, Jenna (June 26, 2018). ["Woman In Distracted Boyfriend Meme Is Perpetually Shocked In Other Stock Photos"](https://www.huffingtonpost.com/entry/woman-in-distracted-boyfriend-meme-is-perpetually-shocked-in-other-stock-photos_us_5b325024e4b0b5e692f19424). *HuffPost*. Retrieved July 21, 2018.
18. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-18)**
[*Jules - Men In Progress (November 2020)*](https://www.youtube.com/watch?v=4kV9NbAu76Y), November 2, 2020, retrieved April 20, 2023
19. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-19)**
Kircher, Madison Malone (May 29, 2019). ["New York Times: Hello, Fellow Kids"](https://nymag.com/intelligencer/2019/05/hip-new-york-times-publishes-2017s-hottest-meme.html). *New York Magazine*. Retrieved May 29, 2019.
20. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-20)**
Bastidas, Jose (January 27, 2018). ["'Mission: Impossible 6' Teaser Resembles 'Distracted Boyfriend' Meme"](http://popculture.com/trending/2018/01/28/mission-impossible-6-fallout-teaser-tom-cruise-henry-cavill-distracted-boyfriend-meme/). *PopCulture.com*. [Entertainment Tonight](https://en.wikipedia.org/wiki/Entertainment_Tonight "Entertainment Tonight"). Retrieved July 21, 2018.
21. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-21)**
Kelly, Tiffany (April 17, 2018). ["This 18th-century painting looks like the Distracted Boyfriend meme"](https://www.dailydot.com/unclick/18th-century-distracted-boyfriend-meme/). *The Daily Dot*. Retrieved July 21, 2018.
22. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-22)**
Reitz, Collette (May 4, 2018). ["Meghan Markle & Prince Harry's Coin Just Got Turned Into The Funniest Meme"](https://www.elitedaily.com/p/this-meme-with-meghan-markle-prince-harrys-coin-will-be-your-new-favorite-8979700). *[Elite Daily](https://en.wikipedia.org/wiki/Elite_Daily "Elite Daily")*. Retrieved July 21, 2018.
23. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-23)**
Evon, Dan (June 11, 2018). ["Did the 'Distracted Boyfriend' Meme Come From a 1920's Silent Film?"](https://www.snopes.com/fact-check/distracted-boyfriend-meme-come-real-movie/). *[Snopes](https://en.wikipedia.org/wiki/Snopes "Snopes")*.
24. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-24)**
Novak, Matt (June 11, 2018). ["Did Charlie Chaplin Invent the Distracted Boyfriend Meme?"](https://paleofuture.gizmodo.com/did-charlie-chaplin-invent-the-distracted-boyfriend-mem-1826726244). *[Paleofuture](https://en.wikipedia.org/wiki/Gizmodo "Gizmodo")*. [Gizmodo Media Group](https://en.wikipedia.org/wiki/Gizmodo_Media_Group "Gizmodo Media Group"). Retrieved July 21, 2018.
25. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-25)**
["Charlie Chaplin - The Original Distracted Boyfriend (Clip from "Pay Day")"](https://www.youtube.com/watch?app=desktop&v=evU2Hbs9JJM). *[YouTube](https://en.wikipedia.org/wiki/YouTube "YouTube")*. June 12, 2018.
26. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-26)**
Drascott, Edd (July 8, 2018). ["This photobomber recreated the Distracted Boyfriend meme by fluke"](https://www.independent.ie/world-news/and-finally/this-photobomber-recreated-the-distracted-boyfriend-meme-by-fluke-37093705.html). *[Irish Independent](https://en.wikipedia.org/wiki/Irish_Independent "Irish Independent")*. Press Association. Retrieved July 21, 2018.
27. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-27)**
Bruner, Raisa (October 1, 2018). ["Distracted Groom Meme Is a Step Up From Distracted Boyfriend"](https://time.com/5412058/distracted-groom-meme/). *Time*. Retrieved October 2, 2018.
28. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-28)**
Walker, Shaun (March 13, 2019). ["Orbán's family values ads mocked for using 'distracted boyfriend' models"](https://www.theguardian.com/world/2019/mar/13/viktor-orban-family-values-ads-mocked-for-using-infidelity-image-distracted-boyfriend). *The Guardian*.
29. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-29)**
Heller, Nathan (December 11, 2017). ["The Distracted Boyfriend Meme's Perverse Pleasure in 2017"](https://www.newyorker.com/culture/likes/the-distracted-boyfriend-memes-perverse-pleasure-in-2017). *[The New Yorker](https://en.wikipedia.org/wiki/The_New_Yorker "The New Yorker")*. Retrieved July 21, 2018.
30. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-30)**
Kelly, Tiffany (December 25, 2017). ["Distracted Boyfriend Is the Meme of the Year"](https://www.dailydot.com/unclick/distracted-boyfriend-meme-2017/). *The Daily Dot*. Retrieved July 21, 2018.
31. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-31)**
Valentine, Claire (December 30, 2017). ["The 10 Memes That Defined 2017"](http://www.papermag.com/10-memes-that-defined-20171-2519639924.html). *[Paper](https://en.wikipedia.org/wiki/Paper_\(magazine\) "Paper (magazine)")*. Retrieved July 21, 2018.
32. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-32)**
["From Salt Bae to Distracted Boyfriend, 10 Memes We Loved in 2017"](https://gadgets.ndtv.com/internet/features/from-salt-bae-to-distracted-boyfriend-10-memes-we-loved-in-2017-1792048). *Gadgets360*. [NDTV](https://en.wikipedia.org/wiki/NDTV "NDTV"). December 25, 2017. Retrieved July 21, 2018.
33. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-33)**
Kaser, Rachel (December 25, 2017). ["2017 in Memes: The best of the best"](https://thenextweb.com/creative/2017/12/25/2017-memes-best-best/). *The Next Web*. Retrieved July 21, 2018.
34. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-34)**
Moscaritolo, Angela (December 20, 2017). ["Distracted Boyfriend to Salt Bae: 2017's Best Memes"](https://www.pcmag.com/feature/358023/distracted-boyfriend-to-salt-bae-2017-s-best-memes). *[PC Magazine](https://en.wikipedia.org/wiki/PC_Magazine "PC Magazine")*. Retrieved July 21, 2018.
35. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-35)**
["The Best Memes of 2017"](https://www.theringer.com/tech/2017/12/21/16802254/best-memes-2017). *[The Ringer](https://en.wikipedia.org/wiki/The_Ringer_\(website\) "The Ringer (website)")*. December 21, 2018. Retrieved July 21, 2018.
36. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-36)**
["Here Are The Top Memes Of 2017"](https://web.archive.org/web/20180721162140/https://www.narcity.com/entertainment/here-are-the-top-memes-of-2017). *Narcity*. [Narcity Media](https://en.wikipedia.org/wiki/Narcity_Media "Narcity Media"). December 19, 2017. Archived from [the original](https://www.narcity.com/entertainment/here-are-the-top-memes-of-2017) on July 21, 2018. Retrieved July 21, 2018.
37. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-37)**
Podnar, Rachel (December 28, 2017). ["Trending: Meme Hall of Fame of 2017"](https://www.washingtonpost.com/express/wp/2017/12/28/trending-meme-hall-of-fame-of-2107/). *[The Washington Post](https://en.wikipedia.org/wiki/The_Washington_Post "The Washington Post")*. Retrieved July 21, 2018.
38. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-38)**
Paoletta, Rae (December 26, 2017). ["Reddit Moderators Reveal The Best Memes of 2017, And The Ones That Must Die"](https://www.inverse.com/article/39732-reddit-moderators-best-and-worst-memes-2017). *[Inverse](https://en.wikipedia.org/wiki/Inverse_\(website\) "Inverse (website)")*. Retrieved July 21, 2018.
39. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-39)**
["It's Official: The Shorty Awards Have Declared 'Distracted Boyfriend' The Best Meme Of 2017"](https://cheezburger.com/5351173/its-official-the-shorty-awards-have-declared-distracted-boyfriend-the-best-meme-of-2017). *Memebase*. [Cheezburger](https://en.wikipedia.org/wiki/Cheezburger "Cheezburger"). April 16, 2018. Retrieved July 21, 2018.
40. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-40)**
McCarthy, Joe (August 24, 2017). ["The Best 'Disloyal Man' Meme Shows Why It's Problematic"](https://web.archive.org/web/20230209110522/https://www.globalcitizen.org/en/content/disloyal-man-meme/). *Global Citizen*. [Global Poverty Project](https://en.wikipedia.org/wiki/Global_Poverty_Project "Global Poverty Project"). Archived from [the original](https://www.globalcitizen.org/en/content/disloyal-man-meme/) on February 9, 2023. Retrieved July 21, 2018.
41. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-NYTimes20180926_41-0)**
Tsang, Amie (September 26, 2018). ["The Distracted Boyfriend Who Took Over the Internet Is Deemed Sexist in Sweden"](https://www.nytimes.com/2018/09/26/business/sweden-distracted-boyfriend-meme-sexist.html). *The New York Times*. Retrieved September 27, 2018.
## External links
\[[edit](https://en.wikipedia.org/w/index.php?title=Distracted_boyfriend&action=edit§ion=6 "Edit section: External links")\]
[](https://en.wikipedia.org/wiki/File:Commons-logo.svg)
Wikimedia Commons has media related to [Distracted boyfriend](https://commons.wikimedia.org/wiki/Category:Distracted_boyfriend "commons:Category:Distracted boyfriend").
- [Distracted Boyfriend](https://knowyourmeme.com/memes/distracted-boyfriend) entry at [Know Your Meme](https://en.wikipedia.org/wiki/Know_Your_Meme "Know Your Meme")
- "[Disloyal man walking with his girlfriend and looking amazed at another seductive girl"](https://www.shutterstock.com/image-photo/disloyal-man-walking-his-girlfriend-looking-297886754) on [Shutterstock](https://en.wikipedia.org/wiki/Shutterstock "Shutterstock")
- "[Disloyal man with his girlfriend looking at another girl](https://www.istockphoto.com/photo/disloyal-man-with-his-girlfriend-looking-at-another-girl-gm493656728-77018851)" on [iStock](https://en.wikipedia.org/wiki/IStock "IStock")
- [AntonioGuillem.com](http://antonioguillem.com/), website of the stock photographer
[41°58′57.6″N 2°49′16.5″E / 41\.982667°N 2.821250°E / 41\.982667; 2.821250](https://geohack.toolforge.org/geohack.php?pagename=Distracted_boyfriend¶ms=41_58_57.6_N_2_49_16.5_E_)

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Distracted boyfriend
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The stock photograph that inspired the meme
**Distracted boyfriend** is an [Internet meme](https://en.wikipedia.org/wiki/Internet_meme "Internet meme") based on a 2015 [stock photograph](https://en.wikipedia.org/wiki/Stock_photograph "Stock photograph") by Spanish photographer Antonio Guillem. Social media users started using the image as a meme at the start of 2017, and it went viral in August 2017 as a way to depict different forms of disloyalty. The meme has inspired various spin-offs and received critical acclaim.
The stock image was taken in the city of [Girona](https://en.wikipedia.org/wiki/Girona "Girona") in [Catalonia](https://en.wikipedia.org/wiki/Catalonia "Catalonia"), [Spain](https://en.wikipedia.org/wiki/Spain "Spain"), in mid-2015 by photographer Antonio Guillem from [Barcelona](https://en.wikipedia.org/wiki/Barcelona "Barcelona").[\[1\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Belam_2017-1) Guillem told *[Wired](https://en.wikipedia.org/wiki/Wired_\(magazine\) "Wired (magazine)")* that he and the stock image models planned on having a session that would represent the concept of infidelity "in a playful and fun way".[\[2\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-2) The boyfriend and girlfriend in the photograph are known by their stage names "Mario" and "Laura". "Laura" later described the experience shooting the stock images, saying: "When people saw us simulate those scenes in the street, they stopped to look and laugh and, in my case that I had to have a more serious face, I had a hard time to keeping it \[*[sic](https://en.wikipedia.org/wiki/Sic "Sic")*\]".[\[3\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Insider_interview-3)
The image was uploaded to [Shutterstock](https://en.wikipedia.org/wiki/Shutterstock "Shutterstock") with the caption: "Disloyal man walking with his girlfriend and looking amazed at another seductive girl".[\[4\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-4) Regarding the copyright status of this image, Guillem has stated that his images "are subject to copyright laws and the license agreements of the microstock agencies. It's not allowed to use any image without purchasing the proper license in any possible way, so each one of the people that use the images without the license are doing it illegally. This is not the thing that really worries us, as they are just a group of people doing it in good faith, and we are not going to take any action, except for the extreme cases in which this good faith doesn't exist".[\[5\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-5)
The first known use of the stock image as an internet meme was posted to a Turkish [progressive rock](https://en.wikipedia.org/wiki/Progressive_rock "Progressive rock") [Facebook group](https://en.wikipedia.org/wiki/Facebook_group "Facebook group") in January 2017. The post labeled the man as [Phil Collins](https://en.wikipedia.org/wiki/Phil_Collins "Phil Collins"), who is being distracted from progressive rock by pop music. This meme was reposted on an English-language progressive rock [Facebook](https://en.wikipedia.org/wiki/Facebook "Facebook") page the next day, and then on [Twitter](https://en.wikipedia.org/wiki/Twitter "Twitter") on February 2, 2017.[\[6\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-6) Later that month, the original stock photograph was shared on [Instagram](https://en.wikipedia.org/wiki/Instagram "Instagram") and got almost 30,000 likes.[\[7\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-HuffPost-7)
The meme started going viral on August 19, 2017 after a Twitter user posted the photograph with the man labeled "the youth" being distracted from his girlfriend "[capitalism](https://en.wikipedia.org/wiki/Capitalism "Capitalism")" by "[socialism](https://en.wikipedia.org/wiki/Socialism "Socialism")". Another Twitter user copied this meme, getting retweeted more than 35,000 retweets and nearly 100,000 likes.[\[8\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Vox_Romano-8) The meme and its permutations went viral on Twitter, Reddit, and Facebook.[\[8\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Vox_Romano-8)[\[9\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-9) The distracted-boyfriend meme is listed by *[Know Your Meme](https://en.wikipedia.org/wiki/Know_Your_Meme "Know Your Meme")* as an example of *object labeling*.[\[10\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-10) The girlfriend in the meme generally came to represent something that one is supposed to do and the woman wearing red came to represent something more desirable or riskier.[\[11\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Tansill-Suddath_2018-11)
The models "Mario" and "Laura" say they first learned about the memes based on their photograph when people started posting them to their social media accounts.[\[12\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-12)[\[3\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Insider_interview-3) In late August 2017, Guillem told *[The Guardian](https://en.wikipedia.org/wiki/The_Guardian "The Guardian")* that "I didn't even know what a meme is until recently. The models discovered the meme on social media and they told me about it. None of us could imagine the media repercussion that it has reached right now".[\[1\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Belam_2017-1)
Some brands started using the meme when it started going viral.[\[13\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-13) In early January 2018, a version of the meme referencing the biblical story of [Lot's wife](https://en.wikipedia.org/wiki/Lot%27s_wife "Lot's wife") turning into a pillar of salt went viral on Twitter.[\[14\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-14) The meme was used in a sign for the "[Enough! National School Walkout](https://en.wikipedia.org/wiki/Enough!_National_School_Walkout "Enough! National School Walkout")" gun violence protest in March 2018.[\[15\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-15)[\[16\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-16) On June 25, 2018, Twitter user Ernie Smith noted other stock images in which the girlfriend from the original meme is surprised looking at screens.[\[17\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-17)
In November 2020, it was used in a commercial for Jules, a French clothing company.[\[18\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-18)
*[The New York Times](https://en.wikipedia.org/wiki/The_New_York_Times "The New York Times")* published the meme in its Business section on May 29, 2019, referencing the proposed merger of [Renault](https://en.wikipedia.org/wiki/Renault "Renault") and [Fiat Chrysler Automobiles](https://en.wikipedia.org/wiki/Fiat_Chrysler_Automobiles "Fiat Chrysler Automobiles"). The boyfriend is labeled as "Renault", who is being distracted by "Fiat Chrysler" with his girlfriend "[Nissan](https://en.wikipedia.org/wiki/Nissan "Nissan")".[\[19\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-19)
## Variations and spin-offs
\[[edit](https://en.wikipedia.org/w/index.php?title=Distracted_boyfriend&action=edit§ion=3 "Edit section: Variations and spin-offs")\]
[](https://en.wikipedia.org/wiki/File:The_Man_between_Vice_and_Virtue.jpg)
Meme inspired by a print of the 1761 painting *[David Garrick Between Tragedy and Comedy](https://en.wikipedia.org/wiki/David_Garrick_Between_Tragedy_and_Comedy "David Garrick Between Tragedy and Comedy")*
Early variations of the distracted meme used other photos from Guillem's photo shoot of the three stock characters to create a story.[\[7\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-HuffPost-7) In late January 2018, some social media users noted similarities between the meme and a *[Mission: Impossible – Fallout](https://en.wikipedia.org/wiki/Mission:_Impossible_%E2%80%93_Fallout "Mission: Impossible – Fallout")* teaser image featuring [Henry Cavill](https://en.wikipedia.org/wiki/Henry_Cavill "Henry Cavill") and [Angela Bassett](https://en.wikipedia.org/wiki/Angela_Bassett "Angela Bassett").[\[20\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-20) On April 16, 2018, a Twitter user called the [Joshua Reynolds](https://en.wikipedia.org/wiki/Joshua_Reynolds "Joshua Reynolds") 1761 painting *[David Garrick Between Tragedy and Comedy](https://en.wikipedia.org/wiki/David_Garrick_Between_Tragedy_and_Comedy "David Garrick Between Tragedy and Comedy")* the "18th-century equivalent" of the distracted boyfriend meme;[\[21\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-21) the painting itself would then become popular as a similar meme with historic references.[\[11\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-Tansill-Suddath_2018-11)
[](https://en.wikipedia.org/wiki/File:Distracted_Charlie_Chaplin_in_Pay_Day_\(1922\).jpeg)
Similarities have been drawn with a shot from Charlie Chaplin's 1922 film, *[Pay Day](https://en.wikipedia.org/wiki/Pay_Day_\(1922_film\) "Pay Day (1922 film)")*
In May 2018, a Twitter user posted an image pairing a coin commemorating the [wedding of Prince Harry and Meghan Markle](https://en.wikipedia.org/wiki/Wedding_of_Prince_Harry_and_Meghan_Markle "Wedding of Prince Harry and Meghan Markle") with one of the characters from the meme.[\[22\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-22) In June 2018, film writer Peter Goldberg posted on his Twitter account a scene from [Charlie Chaplin](https://en.wikipedia.org/wiki/Charlie_Chaplin "Charlie Chaplin")'s 1922 short film *[Pay Day](https://en.wikipedia.org/wiki/Pay_Day_\(1922_film\) "Pay Day (1922 film)")* with a format similar to the distracted-boyfriend meme.[\[23\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-23)[\[24\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-24)[\[25\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-25) In July 2018, a photograph of a woman eating ice cream with a man and a woman holding hands in Venice went viral because of its similarities to the distracted boyfriend meme.[\[26\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-26) A version of the meme featuring a distracted groom went viral on Twitter in October 2018.[\[27\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-27)
In Hungary, another stock photo of the same two models was used in a government campaign to promote child birth, prompting ridicule.[\[28\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-28)
Nathan Heller of *[The New Yorker](https://en.wikipedia.org/wiki/The_New_Yorker "The New Yorker")* wrote that "the delight of the Distracted Boyfriend meme was not unlike the perverse pleasure taken by Distracted Boyfriend himself: it allowed America to turn its attention away from much more important commitments".[\[29\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-29) Tiffany Kelly of *[The Daily Dot](https://en.wikipedia.org/wiki/The_Daily_Dot "The Daily Dot")* wrote that "the distracted boyfriend meme's range, unintentionally created by Guillem's portfolio, set it apart from other popular internet content \[in 2017\]".[\[30\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-30) Clair Valentine of *[Paper](https://en.wikipedia.org/wiki/Paper_\(magazine\) "Paper (magazine)")* listed the meme as one that defined the year 2017, writing that "They say that often, the most specific stories are in fact the most universal, and this meme's absurd popularity proves that point beyond a shadow of a doubt".[\[31\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-31)
The meme made various lists of the top memes of 2017, including [NDTV](https://en.wikipedia.org/wiki/NDTV "NDTV")[\[32\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-32) *The Next Web*,[\[33\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-33) *[PC Magazine](https://en.wikipedia.org/wiki/PC_Magazine "PC Magazine")*,[\[34\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-34) *[The Ringer](https://en.wikipedia.org/wiki/The_Ringer_\(website\) "The Ringer (website)")*,[\[35\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-35) and *[Narcity](https://en.wikipedia.org/wiki/Narcity "Narcity")*.[\[36\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-36) *[The Washington Post](https://en.wikipedia.org/wiki/The_Washington_Post "The Washington Post")* listed the meme on its "Meme Hall of Fame of 2017", calling it "the ultimate stock photo meme with endless permutations".[\[37\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-37) The [Reddit](https://en.wikipedia.org/wiki/Reddit "Reddit") moderators of the /r/MemeEconomy subreddit told *[Inverse](https://en.wikipedia.org/wiki/Inverse_\(website\) "Inverse (website)")* that they thought it was one of the best memes of 2017.[\[38\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-38) In April 2018, the meme won the Best Meme of 2017 category at the 10th Annual [Shorty Awards](https://en.wikipedia.org/wiki/Shorty_Awards "Shorty Awards").[\[39\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-39)
Joe McCarthy of *[Global Citizen](https://en.wikipedia.org/wiki/Global_Citizen_\(website\) "Global Citizen (website)")* wrote that the original photograph depicts "sexual harassment", and criticized most uses of the meme for failing "to transcend the image's inherent, toxic sexism".[\[40\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-40) In September 2018, [Sweden](https://en.wikipedia.org/wiki/Sweden "Sweden")'s advertising [ombudsman](https://en.wikipedia.org/wiki/Ombudsman "Ombudsman") determined the internet service provider [Bahnhof](https://en.wikipedia.org/wiki/Bahnhof "Bahnhof") had broken rules against gender discrimination when it used the meme in an advertisement which portrayed Bahnhof's employment opportunities as the attention-stealing woman and the ignored girlfriend as "your current workplace".[\[41\]](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_note-NYTimes20180926-41)
1. ^ [***a***](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-Belam_2017_1-0) [***b***](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-Belam_2017_1-1)
Belam, Martin (August 30, 2017). ["I didn't know what a meme was, says Distracted Boyfriend photographer"](https://www.theguardian.com/media/2017/aug/30/the-team-that-made-the-distracted-boyfriend-meme-have-split-up). *[The Guardian](https://en.wikipedia.org/wiki/The_Guardian "The Guardian")*. Retrieved July 21, 2018.
2. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-2)**
Barrett, Brian (August 28, 2017). ["The 'Distracted Boyfriend' Meme's Photographer Explains All"](https://www.wired.com/story/distracted-boyfriend-meme-photographer-interview/). *[Wired](https://en.wikipedia.org/wiki/Wired_\(magazine\) "Wired (magazine)")*. Retrieved July 21, 2018.
3. ^ [***a***](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-Insider_interview_3-0) [***b***](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-Insider_interview_3-1)
Shamsian, Jacob (August 29, 2017). ["The spurned girlfriend from the 'distracted boyfriend' meme thinks everyone 'has been the girl in the red dress'"](https://www.thisisinsider.com/distracted-boyfriend-meme-interview-with-couple-2017-8). *[Insider](https://en.wikipedia.org/wiki/Business_Insider "Business Insider")*. Retrieved July 21, 2018.
4. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-4)**
Molina, Brett (August 25, 2017). ["The 'disloyal man' meme, explained"](https://www.usatoday.com/story/tech/talkingtech/2017/08/25/disloyal-man-meme-explained/600822001/). *[USA Today](https://en.wikipedia.org/wiki/USA_Today "USA Today")*. Retrieved July 21, 2018.
5. **[^](https://en.wikipedia.org/wiki/Distracted_boyfriend#cite_ref-5)**
Zhang, Michael (September 18, 2017). ["The Story Behind That Viral 'Distracted Boyfriend' Meme Photo"](https://petapixel.com/2017/09/18/story-behind-viral-distracted-boyfriend-meme-photo/). *PetaPixel*. Retrieved July 21, 2018.
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- [Distracted Boyfriend](https://knowyourmeme.com/memes/distracted-boyfriend) entry at [Know Your Meme](https://en.wikipedia.org/wiki/Know_Your_Meme "Know Your Meme")
- "[Disloyal man walking with his girlfriend and looking amazed at another seductive girl"](https://www.shutterstock.com/image-photo/disloyal-man-walking-his-girlfriend-looking-297886754) on [Shutterstock](https://en.wikipedia.org/wiki/Shutterstock "Shutterstock")
- "[Disloyal man with his girlfriend looking at another girl](https://www.istockphoto.com/photo/disloyal-man-with-his-girlfriend-looking-at-another-girl-gm493656728-77018851)" on [iStock](https://en.wikipedia.org/wiki/IStock "IStock")
- [AntonioGuillem.com](http://antonioguillem.com/), website of the stock photographer
[41°58′57.6″N 2°49′16.5″E / 41\.982667°N 2.821250°E](https://geohack.toolforge.org/geohack.php?pagename=Distracted_boyfriend¶ms=41_58_57.6_N_2_49_16.5_E_) |
| Shard | 152 (laksa) |
| Root Hash | 17790707453426894952 |
| Unparsed URL | org,wikipedia!en,/wiki/Distracted_boyfriend s443 |