🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 152 (from laksa059)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa152.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://en.wikipedia.org/wiki/Colgate_(toothpaste)\')), getAhrefsUnparsedNoserviceFromURL(\'https://en.wikipedia.org/wiki/Colgate_(toothpaste)\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/en.wikipedia.org\/wiki\/Colgate_(toothpaste)","crawl_time":1774823271,"first_indexed_time":1427214330,"http_code":200,"src_unparsed":"org,wikipedia!en,\/wiki\/Colgate_(toothpaste) s443","src_root_hash":"17790707453426894952","history_drop_reason":null,"meta_title":"Colgate (toothpaste) - Wikipedia","meta_descriptions":[],"attrs_boilerpipe_text":"From Wikipedia, the free encyclopedia\nColgate\nLogo since 2018\nProduct type\nOral hygiene\nOwner\nColgate-Palmolive\nCountry\nUnited States\nIntroduced\n1873\n; 153 years ago\nMarkets\nWorldwide\nWebsite\ncolgate\n.com\nColgate Dental Cream (toothpaste) with\nGardol\nc.\n 1950s\nColgate\nis an American multinational brand principally used for\noral hygiene\nproducts such as\ntoothpastes\n,\ntoothbrushes\n,\nmouthwashes\nand\ndental floss\n. Manufactured by\nColgate-Palmolive\n, Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder,\nWilliam Colgate\n. The company originally sold soap.\nColgate advertised in\nThe American Magazine\nin 1915.\nColgate toothpaste was sold in glass jars since 1873. Tubes, as pioneered by\nKalodont\n,\nJohnson & Johnson\n(Zonweiss) and\nSheffield\n, were introduced in 1896.\nColgate became popular in the 1950s, with the slogan \"It Cleans Your Breath While It Cleans Your Teeth\", written by copywriter Alicia Tobin.\nIn 2007, the Advertising Standards Authority in the UK told Colgate that it could no longer make the claim that four out of five dentists recommended Colgate. The investigation showed that the study had telephone surveyed dentists to list the toothpaste they recommended, and their competitors were recommended at similar rates. The claim was deemed deceptive.\nIn 2015, oral care products (principally produced under the Colgate brand) were the Colgate-Palmolive company's largest source of income, making up around US$7.5 billion, or 47% of net sales globally (with personal care products such as shampoos making up 20%, home care products such as laundry detergents 19% and pet nutrition making up the remaining 14%). It also commanded approximately 70% of the oral care market in Brazil.\nIn 2018, Colgate licensed\nKolibree\ntechnology from Paris-based Baracoda Daily Healthtech,\n[\n1\n]\nlaunching the Colgate Smart Electric toothbrush.\n[\n2\n]\nThey offer connected toothbrushes for children and adults under the Hum brand umbrella.\n[\n3\n]\nColgate previously used\ntriclosan\nas the active anti-bacterial agent in Colgate Total toothpaste, since its introduction in 1997.\n[\n4\n]\nNo other toothpaste brand in the USA used triclosan when Colgate Total was introduced, Colgate pioneered the use of triclosan in toothpaste.\n[\n4\n]\nThe FDA ruled on September 6, 2016, that triclosan is not generally recognized as safe and effective (GRAS\/GRAE).\n[\n5\n]\nDue to health and environmental concerns, triclosan was phased out, and by 2019 it is no longer used.\n[\n6\n]\nIn January 2020, Colgate registered the label for toothpaste containing\nhemp seed oil\nwith the U.S. government.\nIn February 2020, Colgate's parent company announced an agreement to purchase Hello Products, a New Jersey company that had earlier in the month introduced toothpaste, mouthwashes, and lip balms containing\ncannabidiol\n(CBD).\nColgate Tooth Powder is still being manufactured and marketed.\n[\n7\n]\nAccording to a 2015 report by\nmarket research\ncompany\nKantar Worldpanel\n, Colgate was the only brand in the world purchased by more than half of all households.\n[\n8\n]\nColgate had a global\nmarket penetration\nof 67.7% and a global\nmarket share\nof 45%.\n[\n9\n]\nIt maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014.\n[\n10\n]\nList of toothpaste brands\nIndex of oral health and dental articles\n^\n\"Company Profile for Baracoda\"\n.\nwww.businesswire.com\n. January 6, 2019\n. Retrieved\nSeptember 23,\n2021\n.\n^\nMorrissey, Janet (October 11, 2019).\n\"Does Your Toothbrush Have an App Yet?\"\n.\nThe New York Times\n.\nISSN\n \n0362-4331\n. Retrieved\nSeptember 23,\n2021\n.\n^\n\"hum - smart connected toothbrushes from Colgate\"\n.\nhum.colgate.com\n. Retrieved\nSeptember 23,\n2021\n.\n^\na\nb\n\"New Colgate® Total® Fresh Stripe™ Toothpaste Introduced\"\n.\nColgate-Palmolive\n. February 2, 1999\n. Retrieved\nAugust 1,\n2024\n.\n^\n\"FDA issues final rule on safety and effectiveness of antibacterial soaps\"\n.\nFDA\n. March 24, 2020\n. Retrieved\nAugust 17,\n2023\n.\n[\ndead link\n]\n^\n\"Our Policy on Ingredient Safety\"\n.\nColgate-Palmolive\n. August 1, 2024.\nArchived\nfrom the original on July 3, 2024\n. Retrieved\nAugust 1,\n2024\n.\n^\n\"Colgate Toothpowder for Strong and Healthy Teeth\"\n.\nwww.colgate.com\n. Retrieved\nMay 24,\n2024\n.\n^\n\"Colgate bought by over half of the world households - Global site - Kantar Worldpanel\"\n.\nwww.kantarworldpanel.com\n. Retrieved\nJanuary 12,\n2017\n.\n^\n\"Colgate-Palmolive Company 2015 Annual Report\"\n(PDF)\n. The Colgate-Palmolive Company. Archived from\nthe original\n(PDF)\non April 18, 2016\n. Retrieved\nJanuary 12,\n2016\n.\n^\n\"Brand Footprint\"\n.\nwww.brandfootprint-ranking.com\n. Retrieved\nJanuary 12,\n2017\n.\nOfficial website","attrs_markdown":"[Jump to content](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#bodyContent)\n\nMain menu\n\nMain menu\n\nmove to sidebar\n\nhide\n\nNavigation\n\n- [Main page](https:\/\/en.wikipedia.org\/wiki\/Main_Page \"Visit the main page [z]\")\n- [Contents](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Contents \"Guides to browsing Wikipedia\")\n- [Current events](https:\/\/en.wikipedia.org\/wiki\/Portal:Current_events \"Articles related to current events\")\n- [Random article](https:\/\/en.wikipedia.org\/wiki\/Special:Random \"Visit a randomly selected article [x]\")\n- [About Wikipedia](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:About \"Learn about Wikipedia and how it works\")\n- [Contact us](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Contact_us \"How to contact Wikipedia\")\n\nContribute\n\n- [Help](https:\/\/en.wikipedia.org\/wiki\/Help:Contents \"Guidance on how to use and edit Wikipedia\")\n- [Learn to edit](https:\/\/en.wikipedia.org\/wiki\/Help:Introduction \"Learn how to edit Wikipedia\")\n- [Community portal](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Community_portal \"The hub for editors\")\n- [Recent changes](https:\/\/en.wikipedia.org\/wiki\/Special:RecentChanges \"A list of recent changes to Wikipedia [r]\")\n- [Upload file](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:File_upload_wizard \"Add images or other media for use on Wikipedia\")\n- [Special pages](https:\/\/en.wikipedia.org\/wiki\/Special:SpecialPages \"A list of all special pages [q]\")\n\n[![](https:\/\/en.wikipedia.org\/static\/images\/icons\/enwiki-25.svg) ![Wikipedia](https:\/\/en.wikipedia.org\/static\/images\/mobile\/copyright\/wikipedia-wordmark-en-25.svg) ![The Free Encyclopedia](https:\/\/en.wikipedia.org\/static\/images\/mobile\/copyright\/wikipedia-tagline-en-25.svg)](https:\/\/en.wikipedia.org\/wiki\/Main_Page)\n\n[Search](https:\/\/en.wikipedia.org\/wiki\/Special:Search \"Search Wikipedia [f]\")\n\nAppearance\n\n- [Donate](https:\/\/donate.wikimedia.org\/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en)\n- [Create account](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:CreateAccount&returnto=Colgate+%28toothpaste%29 \"You are encouraged to create an account and log in; however, it is not mandatory\")\n- [Log in](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:UserLogin&returnto=Colgate+%28toothpaste%29 \"You're encouraged to log in; however, it's not mandatory. [o]\")\n\nPersonal tools\n\n- [Donate](https:\/\/donate.wikimedia.org\/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en)\n- [Create account](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:CreateAccount&returnto=Colgate+%28toothpaste%29 \"You are encouraged to create an account and log in; however, it is not mandatory\")\n- [Log in](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:UserLogin&returnto=Colgate+%28toothpaste%29 \"You're encouraged to log in; however, it's not mandatory. [o]\")\n\n## Contents\nmove to sidebar\n\nhide\n\n- [(Top)](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$)\n- [1 History](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#History)\n- [2 Reception](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#Reception)\n- [3 See also](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#See_also)\n- [4 References](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#References)\n- [5 External links](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#External_links)\n\nToggle the table of contents\n\n# Colgate (toothpaste)\n23 languages\n\n- [العربية](https:\/\/ar.wikipedia.org\/wiki\/%D9%83%D9%88%D9%84%D8%AC%D9%8A%D8%AA \"كولجيت – Arabic\")\n- [বাংলা](https:\/\/bn.wikipedia.org\/wiki\/%E0%A6%95%E0%A7%8B%E0%A6%B2%E0%A6%97%E0%A7%87%E0%A6%9F_\$%E0%A6%9F%E0%A7%81%E0%A6%A5%E0%A6%AA%E0%A7%87%E0%A6%B8%E0%A7%8D%E0%A6%9F\$ \"কোলগেট (টুথপেস্ট) – Bangla\")\n- [Ελληνικά](https:\/\/el.wikipedia.org\/wiki\/Colgate \"Colgate – Greek\")\n- [Esperanto](https:\/\/eo.wikipedia.org\/wiki\/Colgate \"Colgate – Esperanto\")\n- [Español](https:\/\/es.wikipedia.org\/wiki\/Colgate \"Colgate – Spanish\")\n- [فارسی](https:\/\/fa.wikipedia.org\/wiki\/%DA%A9%D9%88%D9%84%DA%AF%DB%8C%D8%AA \"کولگیت – Persian\")\n- [Suomi](https:\/\/fi.wikipedia.org\/wiki\/Colgate \"Colgate – Finnish\")\n- [Français](https:\/\/fr.wikipedia.org\/wiki\/Colgate_\$marque\$ \"Colgate (marque) – French\")\n- [Bahasa Indonesia](https:\/\/id.wikipedia.org\/wiki\/Colgate_\$pasta_gigi\$ \"Colgate (pasta gigi) – Indonesian\")\n- [Italiano](https:\/\/it.wikipedia.org\/wiki\/Colgate \"Colgate – Italian\")\n- [한국어](https:\/\/ko.wikipedia.org\/wiki\/%EC%BD%9C%EA%B2%8C%EC%9D%B4%ED%8A%B8_\$%EC%B9%98%EC%95%BD\$ \"콜게이트 (치약) – Korean\")\n- [മലയാളം](https:\/\/ml.wikipedia.org\/wiki\/%E0%B4%95%E0%B5%8B%E0%B5%BE%E0%B4%97%E0%B5%87%E0%B4%B1%E0%B5%8D%E0%B4%B1%E0%B5%8D \"കോൾഗേറ്റ് – Malayalam\")\n- [मराठी](https:\/\/mr.wikipedia.org\/wiki\/%E0%A4%95%E0%A5%8B%E0%A4%B2%E0%A4%97%E0%A5%87%E0%A4%9F \"कोलगेट – Marathi\")\n- [Bahasa Melayu](https:\/\/ms.wikipedia.org\/wiki\/Colgate \"Colgate – Malay\")\n- [Norsk bokmål](https:\/\/no.wikipedia.org\/wiki\/Colgate \"Colgate – Norwegian Bokmål\")\n- [Português](https:\/\/pt.wikipedia.org\/wiki\/Colgate \"Colgate – Portuguese\")\n- [Русский](https:\/\/ru.wikipedia.org\/wiki\/Colgate \"Colgate – Russian\")\n- [ไทย](https:\/\/th.wikipedia.org\/wiki\/%E0%B8%84%E0%B8%AD%E0%B8%A5%E0%B9%80%E0%B8%81%E0%B8%95 \"คอลเกต – Thai\")\n- [Tagalog](https:\/\/tl.wikipedia.org\/wiki\/Colgate \"Colgate – Tagalog\")\n- [Türkçe](https:\/\/tr.wikipedia.org\/wiki\/Colgate \"Colgate – Turkish\")\n- [Tiếng Việt](https:\/\/vi.wikipedia.org\/wiki\/Colgate \"Colgate – Vietnamese\")\n- [粵語](https:\/\/zh-yue.wikipedia.org\/wiki\/%E9%AB%98%E9%9C%B2%E6%BD%94 \"高露潔 – Cantonese\")\n- [中文](https:\/\/zh.wikipedia.org\/wiki\/%E9%AB%98%E9%9C%B2%E6%B4%81 \"高露洁 – Chinese\")\n\n[Edit links](https:\/\/www.wikidata.org\/wiki\/Special:EntityPage\/Q2523492#sitelinks-wikipedia \"Edit interlanguage links\")\n\n- [Article](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$ \"View the content page [c]\")\n- [Talk](https:\/\/en.wikipedia.org\/wiki\/Talk:Colgate_\$toothpaste\$ \"Discuss improvements to the content page [t]\")\n\nEnglish\n\n- [Read](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$)\n- [Edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_\$toothpaste\$&action=edit \"Edit this page [e]\")\n- [View history](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_\$toothpaste\$&action=history \"Past revisions of this page [h]\")\n\nTools\n\nTools\n\nmove to sidebar\n\nhide\n\nActions\n\n- [Read](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$)\n- [Edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_\$toothpaste\$&action=edit \"Edit this page [e]\")\n- [View history](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_\$toothpaste\$&action=history)\n\nGeneral\n\n- [What links here](https:\/\/en.wikipedia.org\/wiki\/Special:WhatLinksHere\/Colgate_\$toothpaste\$ \"List of all English Wikipedia pages containing links to this page [j]\")\n- [Related changes](https:\/\/en.wikipedia.org\/wiki\/Special:RecentChangesLinked\/Colgate_\$toothpaste\$ \"Recent changes in pages linked from this page [k]\")\n- [Upload file](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:File_Upload_Wizard \"Upload files [u]\")\n- [Permanent link](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_\$toothpaste\$&oldid=1304372021 \"Permanent link to this revision of this page\")\n- [Page information](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_\$toothpaste\$&action=info \"More information about this page\")\n- [Cite this page](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:CiteThisPage&page=Colgate_%28toothpaste%29&id=1304372021&wpFormIdentifier=titleform \"Information on how to cite this page\")\n- [Get shortened URL](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FColgate_%28toothpaste%29)\n\nPrint\/export\n\n- [Download as PDF](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:DownloadAsPdf&page=Colgate_%28toothpaste%29&action=show-download-screen \"Download this page as a PDF file\")\n- [Printable version](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_\$toothpaste\$&printable=yes \"Printable version of this page [p]\")\n\nIn other projects\n\n- [Wikimedia Commons](https:\/\/commons.wikimedia.org\/wiki\/Category:Colgate_toothpaste)\n- [Wikidata item](https:\/\/www.wikidata.org\/wiki\/Special:EntityPage\/Q2523492 \"Structured data on this page hosted by Wikidata [g]\")\n\nAppearance\n\nmove to sidebar\n\nhide\n\nFrom Wikipedia, the free encyclopedia\n\nAmerican dental hygiene brand\n\n|   |   |\n|---|---|\n| [![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/3\/3f\/Colgate.svg\/250px-Colgate.svg.png)](https:\/\/en.wikipedia.org\/wiki\/File:Colgate.svg)Logo since 2018 |   |\n| Product type | [Oral hygiene](https:\/\/en.wikipedia.org\/wiki\/Oral_hygiene \"Oral hygiene\") |\n| Owner | [Colgate-Palmolive](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive\") |\n| Country | United States |\n| Introduced | 1873; 153 years ago (1873) |\n| Markets | Worldwide |\n| Website | [colgate.com](https:\/\/colgate.com\/) |\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/c\/c7\/Colgate_Dental_Cream_ca_1950s.jpg\/250px-Colgate_Dental_Cream_ca_1950s.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Colgate_Dental_Cream_ca_1950s.jpg)\n\nColgate Dental Cream (toothpaste) with [Gardol](https:\/\/en.wikipedia.org\/wiki\/Sodium_lauroyl_sarcosinate \"Sodium lauroyl sarcosinate\")\n\nc.\n\n1950s\n\n**Colgate** is an American multinational brand principally used for [oral hygiene](https:\/\/en.wikipedia.org\/wiki\/Oral_hygiene \"Oral hygiene\") products such as [toothpastes](https:\/\/en.wikipedia.org\/wiki\/Toothpaste \"Toothpaste\"), [toothbrushes](https:\/\/en.wikipedia.org\/wiki\/Toothbrush \"Toothbrush\"), [mouthwashes](https:\/\/en.wikipedia.org\/wiki\/Mouthwash \"Mouthwash\") and [dental floss](https:\/\/en.wikipedia.org\/wiki\/Dental_floss \"Dental floss\"). Manufactured by [Colgate-Palmolive](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive\"), Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, [William Colgate](https:\/\/en.wikipedia.org\/wiki\/William_Colgate \"William Colgate\"). The company originally sold soap.\n\n## History\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_\$toothpaste\$&action=edit&section=1 \"Edit section: History\")\\]\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/1\/1c\/Colgate_ad_1915.jpg\/250px-Colgate_ad_1915.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Colgate_ad_1915.jpg)\n\nColgate advertised in *[The American Magazine](https:\/\/en.wikipedia.org\/wiki\/The_American_Magazine \"The American Magazine\")* in 1915.\n\nColgate toothpaste was sold in glass jars since 1873. Tubes, as pioneered by [Kalodont](https:\/\/en.wikipedia.org\/wiki\/Kalodont \"Kalodont\"), [Johnson & Johnson](https:\/\/en.wikipedia.org\/wiki\/Johnson_%26_Johnson \"Johnson & Johnson\") (Zonweiss) and [Sheffield](https:\/\/en.wikipedia.org\/wiki\/Sheffield_Pharmaceuticals \"Sheffield Pharmaceuticals\"), were introduced in 1896.\n\nColgate became popular in the 1950s, with the slogan \"It Cleans Your Breath While It Cleans Your Teeth\", written by copywriter Alicia Tobin.\n\nIn 2007, the Advertising Standards Authority in the UK told Colgate that it could no longer make the claim that four out of five dentists recommended Colgate. The investigation showed that the study had telephone surveyed dentists to list the toothpaste they recommended, and their competitors were recommended at similar rates. The claim was deemed deceptive.\n\nIn 2015, oral care products (principally produced under the Colgate brand) were the Colgate-Palmolive company's largest source of income, making up around US\\$7.5 billion, or 47% of net sales globally (with personal care products such as shampoos making up 20%, home care products such as laundry detergents 19% and pet nutrition making up the remaining 14%). It also commanded approximately 70% of the oral care market in Brazil.\n\nIn 2018, Colgate licensed [Kolibree](https:\/\/en.wikipedia.org\/wiki\/Kolibree \"Kolibree\") technology from Paris-based Baracoda Daily Healthtech,[\\[1\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-1) launching the Colgate Smart Electric toothbrush.[\\[2\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-2) They offer connected toothbrushes for children and adults under the Hum brand umbrella.[\\[3\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-3)\n\nColgate previously used [triclosan](https:\/\/en.wikipedia.org\/wiki\/Triclosan \"Triclosan\") as the active anti-bacterial agent in Colgate Total toothpaste, since its introduction in 1997.[\\[4\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-Fresh_Stripes-4) No other toothpaste brand in the USA used triclosan when Colgate Total was introduced, Colgate pioneered the use of triclosan in toothpaste.[\\[4\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-Fresh_Stripes-4) The FDA ruled on September 6, 2016, that triclosan is not generally recognized as safe and effective (GRAS\/GRAE).[\\[5\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-5) Due to health and environmental concerns, triclosan was phased out, and by 2019 it is no longer used.[\\[6\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-Our_Policy-6)\n\nIn January 2020, Colgate registered the label for toothpaste containing [hemp seed oil](https:\/\/en.wikipedia.org\/wiki\/Hemp_seed_oil \"Hemp seed oil\") with the U.S. government.\n\nIn February 2020, Colgate's parent company announced an agreement to purchase Hello Products, a New Jersey company that had earlier in the month introduced toothpaste, mouthwashes, and lip balms containing [cannabidiol](https:\/\/en.wikipedia.org\/wiki\/Cannabidiol \"Cannabidiol\") (CBD).\n\nColgate Tooth Powder is still being manufactured and marketed.[\\[7\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-7)\n\n## Reception\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_\$toothpaste\$&action=edit&section=2 \"Edit section: Reception\")\\]\n\nAccording to a 2015 report by [market research](https:\/\/en.wikipedia.org\/wiki\/Market_research \"Market research\") company [Kantar Worldpanel](https:\/\/en.wikipedia.org\/wiki\/Kantar_Worldpanel \"Kantar Worldpanel\"), Colgate was the only brand in the world purchased by more than half of all households.[\\[8\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-8) Colgate had a global [market penetration](https:\/\/en.wikipedia.org\/wiki\/Market_penetration \"Market penetration\") of 67.7% and a global [market share](https:\/\/en.wikipedia.org\/wiki\/Market_share \"Market share\") of 45%.[\\[9\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-:0-9) It maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014.[\\[10\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-:1-10)\n\n## See also\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_\$toothpaste\$&action=edit&section=3 \"Edit section: See also\")\\]\n\n- ![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/2\/2a\/Industry5.svg\/40px-Industry5.svg.png)[Companies portal](https:\/\/en.wikipedia.org\/wiki\/Portal:Companies \"Portal:Companies\")\n- ![icon](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/d\/d6\/WHO_Rod.svg\/20px-WHO_Rod.svg.png)[Medicine portal](https:\/\/en.wikipedia.org\/wiki\/Portal:Medicine \"Portal:Medicine\")\n\n- [List of toothpaste brands](https:\/\/en.wikipedia.org\/wiki\/List_of_toothpaste_brands \"List of toothpaste brands\")\n- [Index of oral health and dental articles](https:\/\/en.wikipedia.org\/wiki\/Index_of_oral_health_and_dental_articles \"Index of oral health and dental articles\")\n\n## References\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_\$toothpaste\$&action=edit&section=4 \"Edit section: References\")\\]\n\n1. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-1)**\n   [\"Company Profile for Baracoda\"](https:\/\/www.businesswire.com\/news\/home\/20190106005127\/en\/Company-Profile-for-Baracoda). *www.businesswire.com*. January 6, 2019. Retrieved September 23, 2021.\n2. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-2)**\n   Morrissey, Janet (October 11, 2019). [\"Does Your Toothbrush Have an App Yet?\"](https:\/\/www.nytimes.com\/2019\/10\/11\/technology\/dental-schools-technology.html). *The New York Times*. [ISSN](https:\/\/en.wikipedia.org\/wiki\/ISSN_\$identifier\$ \"ISSN (identifier)\") [0362-4331](https:\/\/search.worldcat.org\/issn\/0362-4331). Retrieved September 23, 2021.\n3. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-3)**\n   [\"hum - smart connected toothbrushes from Colgate\"](https:\/\/hum.colgate.com\/). *hum.colgate.com*. Retrieved September 23, 2021.\n4. ^ [***a***](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-Fresh_Stripes_4-0) [***b***](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-Fresh_Stripes_4-1)\n   [\"New Colgate® Total® Fresh Stripe™ Toothpaste Introduced\"](https:\/\/investor.colgatepalmolive.com\/news-releases\/news-release-details\/new-colgater-totalr-fresh-stripetm-toothpaste-introduced). *Colgate-Palmolive*. February 2, 1999. Retrieved August 1, 2024.\n5. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-5)**\n   [\"FDA issues final rule on safety and effectiveness of antibacterial soaps\"](https:\/\/www.fda.gov\/news-events\/press-announcements\/fda-issues-final-rule-safety-and-effectiveness-antibacterial-soaps). *FDA*. March 24, 2020. Retrieved August 17, 2023.\n   \n   \\[*[dead link](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Link_rot \"Wikipedia:Link rot\")*\\]\n6. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-Our_Policy_6-0)**\n   [\"Our Policy on Ingredient Safety\"](https:\/\/www.colgatepalmolive.com\/en-us\/sustainability\/our-sustainability-policies\/ingredient-safety). *Colgate-Palmolive*. August 1, 2024. [Archived](https:\/\/web.archive.org\/web\/20240703040715\/https:\/\/www.colgatepalmolive.com\/en-us\/sustainability\/our-sustainability-policies\/ingredient-safety) from the original on July 3, 2024. Retrieved August 1, 2024.\n7. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-7)**\n   [\"Colgate Toothpowder for Strong and Healthy Teeth\"](https:\/\/www.colgate.com\/en-in\/products\/toothpowder\/colgate-toothpowder). *www.colgate.com*. Retrieved May 24, 2024.\n8. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-8)**\n   [\"Colgate bought by over half of the world households - Global site - Kantar Worldpanel\"](http:\/\/www.kantarworldpanel.com\/global\/News\/Colgate-bought-by-over-half-of-the-worlds-households). *www.kantarworldpanel.com*. Retrieved January 12, 2017.\n9. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-:0_9-0)**\n   [\"Colgate-Palmolive Company 2015 Annual Report\"](https:\/\/web.archive.org\/web\/20160418110848\/http:\/\/www.colgate.com\/us\/en\/annual-reports\/2015\/common\/pdf\/Colgate-Palmolive_2015-Annual-Report.pdf) (PDF). The Colgate-Palmolive Company. Archived from [the original](http:\/\/www.colgate.com\/us\/en\/annual-reports\/2015\/common\/pdf\/Colgate-Palmolive_2015-Annual-Report.pdf) (PDF) on April 18, 2016. Retrieved January 12, 2016.\n10. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-:1_10-0)**\n    [\"Brand Footprint\"](http:\/\/www.brandfootprint-ranking.com\/#\/brands-in-action\/global-brands\/colgate). *www.brandfootprint-ranking.com*. Retrieved January 12, 2017.\n\n## External links\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_\$toothpaste\$&action=edit&section=5 \"Edit section: External links\")\\]\n\n[![logo](https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/4\/4a\/Commons-logo.svg\/40px-Commons-logo.svg.png)](https:\/\/en.wikipedia.org\/wiki\/File:Commons-logo.svg)\n\nWikimedia Commons has media related to [Colgate toothpaste](https:\/\/commons.wikimedia.org\/wiki\/Category:Colgate_toothpaste \"commons:Category:Colgate toothpaste\").\n\n- [Official website](https:\/\/www.colgate.com\/) [![Edit this at Wikidata](https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/8\/8a\/OOjs_UI_icon_edit-ltr-progressive.svg\/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png)](https:\/\/www.wikidata.org\/wiki\/Q2523492#P856 \"Edit this at Wikidata\")\n\n| [v](https:\/\/en.wikipedia.org\/wiki\/Template:Colgate-Palmolive \"Template:Colgate-Palmolive\") [t](https:\/\/en.wikipedia.org\/wiki\/Template_talk:Colgate-Palmolive \"Template talk:Colgate-Palmolive\") [e](https:\/\/en.wikipedia.org\/wiki\/Special:EditPage\/Template:Colgate-Palmolive \"Special:EditPage\/Template:Colgate-Palmolive\")[Colgate-Palmolive](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive\") |   |   |\n|---|---|---|\n| People |   | ![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/8\/86\/Colgate-Palmolive_%282025%29.svg\/250px-Colgate-Palmolive_%282025%29.svg.png) |\n|   |   |   |\n| Current | [Ian Cook](https:\/\/en.wikipedia.org\/wiki\/Ian_M._Cook \"Ian M. Cook\") (Executive Chairman) Noel Wallace (President and CEO) |   |\n| Former | [William Colgate](https:\/\/en.wikipedia.org\/wiki\/William_Colgate \"William Colgate\") (founder) [John T. Cahill](https:\/\/en.wikipedia.org\/wiki\/John_T._Cahill_\$businessman\$ \"John T. Cahill (businessman)\") [David Foster](https:\/\/en.wikipedia.org\/wiki\/David_Foster_\$Royal_Navy_officer\$ \"David Foster (Royal Navy officer)\") [Ellen Hancock](https:\/\/en.wikipedia.org\/wiki\/Ellen_Hancock \"Ellen Hancock\") [Martin Ittner](https:\/\/en.wikipedia.org\/wiki\/Martin_Ittner \"Martin Ittner\") [Richard Kogan](https:\/\/en.wikipedia.org\/wiki\/Richard_Kogan_\$businessman\$ \"Richard Kogan (businessman)\") [George Henry Lesch](https:\/\/en.wikipedia.org\/wiki\/George_Henry_Lesch \"George Henry Lesch\") [Delano Lewis](https:\/\/en.wikipedia.org\/wiki\/Delano_Lewis \"Delano Lewis\") [David J. Mahoney](https:\/\/en.wikipedia.org\/wiki\/David_J._Mahoney \"David J. Mahoney\") [Ed McAteer](https:\/\/en.wikipedia.org\/wiki\/Ed_McAteer \"Ed McAteer\") [Jan Miner](https:\/\/en.wikipedia.org\/wiki\/Jan_Miner \"Jan Miner\") [Stephen Sadove](https:\/\/en.wikipedia.org\/wiki\/Stephen_Sadove \"Stephen Sadove\") |   |\n| Brands | [Ajax](https:\/\/en.wikipedia.org\/wiki\/Ajax_\$cleaning_product\$ \"Ajax (cleaning product)\") [Axion](https:\/\/en.wikipedia.org\/wiki\/Axion_\$brand\$ \"Axion (brand)\") [Baby Magic](https:\/\/en.wikipedia.org\/wiki\/Baby_Magic \"Baby Magic\") [Bambeanos](https:\/\/en.wikipedia.org\/wiki\/Bambeanos \"Bambeanos\") [Cibaca](https:\/\/en.wikipedia.org\/wiki\/Cibaca_\$brand\$ \"Cibaca (brand)\") [Cold Power](https:\/\/en.wikipedia.org\/wiki\/Cold_Power \"Cold Power\") [Colgate]() [Darlie](https:\/\/en.wikipedia.org\/wiki\/Darlie \"Darlie\") [Elmex](https:\/\/en.wikipedia.org\/wiki\/Elmex \"Elmex\") [Fabuloso](https:\/\/en.wikipedia.org\/wiki\/Fabuloso \"Fabuloso\") [Fresh Start](https:\/\/en.wikipedia.org\/wiki\/Fresh_Start_\$detergent\$ \"Fresh Start (detergent)\") [Hill's Pet Nutrition](https:\/\/en.wikipedia.org\/wiki\/Hill%27s_Pet_Nutrition \"Hill's Pet Nutrition\") [Irish Spring](https:\/\/en.wikipedia.org\/wiki\/Irish_Spring \"Irish Spring\") [Kolynos](https:\/\/en.wikipedia.org\/wiki\/Kolynos \"Kolynos\") [Lady Speed Stick](https:\/\/en.wikipedia.org\/wiki\/Speed_Stick \"Speed Stick\") [Mennen](https:\/\/en.wikipedia.org\/wiki\/Mennen \"Mennen\") [Murphy Oil Soap](https:\/\/en.wikipedia.org\/wiki\/Murphy_Oil_Soap \"Murphy Oil Soap\") [Palmolive](https:\/\/en.wikipedia.org\/wiki\/Palmolive_\$brand\$ \"Palmolive (brand)\") [Protex](https:\/\/en.wikipedia.org\/wiki\/Protex_\$soap\$ \"Protex (soap)\") [Sanex](https:\/\/en.wikipedia.org\/wiki\/Sanex \"Sanex\") [Science Diet](https:\/\/en.wikipedia.org\/wiki\/Science_Diet \"Science Diet\") [Skin Bracer](https:\/\/en.wikipedia.org\/wiki\/Skin_Bracer \"Skin Bracer\") [Softsoap](https:\/\/en.wikipedia.org\/wiki\/Softsoap \"Softsoap\") [Speed Stick](https:\/\/en.wikipedia.org\/wiki\/Speed_Stick \"Speed Stick\") [Suavitel](https:\/\/en.wikipedia.org\/wiki\/Suavitel \"Suavitel\") [Teen Spirit](https:\/\/en.wikipedia.org\/wiki\/Teen_Spirit_\$deodorant\$ \"Teen Spirit (deodorant)\") [Tom's of Maine](https:\/\/en.wikipedia.org\/wiki\/Tom%27s_of_Maine \"Tom's of Maine\") [Ultra Brite](https:\/\/en.wikipedia.org\/wiki\/Ultra_Brite \"Ultra Brite\") [Vel Soap](https:\/\/en.wikipedia.org\/wiki\/Vel_Soap \"Vel Soap\") |   |\n| Related | [Colgate-Palmolive Pakistan](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive_Pakistan \"Colgate-Palmolive Pakistan\") (51%) *[The Colgate Comedy Hour](https:\/\/en.wikipedia.org\/wiki\/The_Colgate_Comedy_Hour \"The Colgate Comedy Hour\")* [Colgate Clock (Indiana)](https:\/\/en.wikipedia.org\/wiki\/Colgate_Clock_\$Indiana\$ \"Colgate Clock (Indiana)\") [Colgate Clock (Jersey City)](https:\/\/en.wikipedia.org\/wiki\/Colgate_Clock_\$Jersey_City\$ \"Colgate Clock (Jersey City)\") *[The Doctors](https:\/\/en.wikipedia.org\/wiki\/The_Doctors_\$1963_TV_series\$ \"The Doctors (1963 TV series)\")* *[Dr. Simon Locke](https:\/\/en.wikipedia.org\/wiki\/Dr._Simon_Locke \"Dr. Simon Locke\")* *[FTC v. Colgate-Palmolive Co.](https:\/\/en.wikipedia.org\/wiki\/FTC_v._Colgate-Palmolive_Co. \"FTC v. Colgate-Palmolive Co.\")* *[United States v. Colgate & Co.](https:\/\/en.wikipedia.org\/wiki\/United_States_v._Colgate_%26_Co. \"United States v. Colgate & Co.\")* |   |\n| ![](https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/9\/96\/Symbol_category_class.svg\/20px-Symbol_category_class.svg.png) [**Category**](https:\/\/en.wikipedia.org\/wiki\/Category:Colgate-Palmolive \"Category:Colgate-Palmolive\") [![](https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/4\/4a\/Commons-logo.svg\/20px-Commons-logo.svg.png)](https:\/\/en.wikipedia.org\/wiki\/File:Commons-logo.svg \"Commons page\") [**Commons**](https:\/\/commons.wikimedia.org\/wiki\/Category:Colgate-Palmolive \"commons:Category:Colgate-Palmolive\") |   |   |\n\n![](https:\/\/en.wikipedia.org\/wiki\/Special:CentralAutoLogin\/start?useformat=desktop&type=1x1&usesul3=1)\n\nRetrieved from \"<https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_(toothpaste)&oldid=1304372021>\"\n\n[Categories](https:\/\/en.wikipedia.org\/wiki\/Help:Category \"Help:Category\"):\n\n- [American brands](https:\/\/en.wikipedia.org\/wiki\/Category:American_brands \"Category:American brands\")\n- [Brands of toothpaste](https:\/\/en.wikipedia.org\/wiki\/Category:Brands_of_toothpaste \"Category:Brands of toothpaste\")\n- [Colgate-Palmolive brands](https:\/\/en.wikipedia.org\/wiki\/Category:Colgate-Palmolive_brands \"Category:Colgate-Palmolive brands\")\n- [Products introduced in 1873](https:\/\/en.wikipedia.org\/wiki\/Category:Products_introduced_in_1873 \"Category:Products introduced in 1873\")\n\nHidden categories:\n\n- [All articles with dead external links](https:\/\/en.wikipedia.org\/wiki\/Category:All_articles_with_dead_external_links \"Category:All articles with dead external links\")\n- [Articles with dead external links from May 2025](https:\/\/en.wikipedia.org\/wiki\/Category:Articles_with_dead_external_links_from_May_2025 \"Category:Articles with dead external links from May 2025\")\n- [Articles with short description](https:\/\/en.wikipedia.org\/wiki\/Category:Articles_with_short_description \"Category:Articles with short description\")\n- [Short description is different from Wikidata](https:\/\/en.wikipedia.org\/wiki\/Category:Short_description_is_different_from_Wikidata \"Category:Short description is different from Wikidata\")\n- [Use mdy dates from May 2022](https:\/\/en.wikipedia.org\/wiki\/Category:Use_mdy_dates_from_May_2022 \"Category:Use mdy dates from May 2022\")\n- [Use American English from July 2024](https:\/\/en.wikipedia.org\/wiki\/Category:Use_American_English_from_July_2024 \"Category:Use American English from July 2024\")\n- [All Wikipedia articles written in American English](https:\/\/en.wikipedia.org\/wiki\/Category:All_Wikipedia_articles_written_in_American_English \"Category:All Wikipedia articles written in American English\")\n- [Commons category link is on Wikidata](https:\/\/en.wikipedia.org\/wiki\/Category:Commons_category_link_is_on_Wikidata \"Category:Commons category link is on Wikidata\")\n\n- This page was last edited on 5 August 2025, at 17:04 (UTC).\n- Text is available under the [Creative Commons Attribution-ShareAlike 4.0 License](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License \"Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License\"); additional terms may apply. By using this site, you agree to the [Terms of Use](https:\/\/foundation.wikimedia.org\/wiki\/Special:MyLanguage\/Policy:Terms_of_Use \"foundation:Special:MyLanguage\/Policy:Terms of Use\") and [Privacy Policy](https:\/\/foundation.wikimedia.org\/wiki\/Special:MyLanguage\/Policy:Privacy_policy \"foundation:Special:MyLanguage\/Policy:Privacy policy\"). Wikipedia® is a registered trademark of the [Wikimedia Foundation, Inc.](https:\/\/wikimediafoundation.org\/), a non-profit organization.\n\n- [Privacy policy](https:\/\/foundation.wikimedia.org\/wiki\/Special:MyLanguage\/Policy:Privacy_policy)\n- [About Wikipedia](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:About)\n- [Disclaimers](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:General_disclaimer)\n- [Contact Wikipedia](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Contact_us)\n- [Legal & safety contacts](https:\/\/foundation.wikimedia.org\/wiki\/Special:MyLanguage\/Legal:Wikimedia_Foundation_Legal_and_Safety_Contact_Information)\n- [Code of Conduct](https:\/\/foundation.wikimedia.org\/wiki\/Special:MyLanguage\/Policy:Universal_Code_of_Conduct)\n- [Developers](https:\/\/developer.wikimedia.org\/)\n- [Statistics](https:\/\/stats.wikimedia.org\/#\/en.wikipedia.org)\n- [Cookie statement](https:\/\/foundation.wikimedia.org\/wiki\/Special:MyLanguage\/Policy:Cookie_statement)\n- [Mobile view](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_\$toothpaste\$&mobileaction=toggle_view_mobile)\n\n- [![Wikimedia Foundation](https:\/\/en.wikipedia.org\/static\/images\/footer\/wikimedia.svg)](https:\/\/www.wikimedia.org\/)\n- [![Powered by MediaWiki](https:\/\/en.wikipedia.org\/w\/resources\/assets\/mediawiki_compact.svg)](https:\/\/www.mediawiki.org\/)\n\nSearch\n\nToggle the table of contents\n\nColgate (toothpaste)\n\n23 languages\n\n[Add topic](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$)","attrs_readable_markdown":"From Wikipedia, the free encyclopedia\n\n|   |   |\n|---|---|\n| [![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/3\/3f\/Colgate.svg\/250px-Colgate.svg.png)](https:\/\/en.wikipedia.org\/wiki\/File:Colgate.svg)Logo since 2018 |   |\n| Product type | [Oral hygiene](https:\/\/en.wikipedia.org\/wiki\/Oral_hygiene \"Oral hygiene\") |\n| Owner | [Colgate-Palmolive](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive\") |\n| Country | United States |\n| Introduced | 1873; 153 years ago |\n| Markets | Worldwide |\n| Website | [colgate.com](https:\/\/colgate.com\/) |\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/c\/c7\/Colgate_Dental_Cream_ca_1950s.jpg\/250px-Colgate_Dental_Cream_ca_1950s.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Colgate_Dental_Cream_ca_1950s.jpg)\n\nColgate Dental Cream (toothpaste) with [Gardol](https:\/\/en.wikipedia.org\/wiki\/Sodium_lauroyl_sarcosinate \"Sodium lauroyl sarcosinate\")\n\nc.\n\n1950s\n\n**Colgate** is an American multinational brand principally used for [oral hygiene](https:\/\/en.wikipedia.org\/wiki\/Oral_hygiene \"Oral hygiene\") products such as [toothpastes](https:\/\/en.wikipedia.org\/wiki\/Toothpaste \"Toothpaste\"), [toothbrushes](https:\/\/en.wikipedia.org\/wiki\/Toothbrush \"Toothbrush\"), [mouthwashes](https:\/\/en.wikipedia.org\/wiki\/Mouthwash \"Mouthwash\") and [dental floss](https:\/\/en.wikipedia.org\/wiki\/Dental_floss \"Dental floss\"). Manufactured by [Colgate-Palmolive](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive\"), Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, [William Colgate](https:\/\/en.wikipedia.org\/wiki\/William_Colgate \"William Colgate\"). The company originally sold soap.\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/1\/1c\/Colgate_ad_1915.jpg\/250px-Colgate_ad_1915.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Colgate_ad_1915.jpg)\n\nColgate advertised in *[The American Magazine](https:\/\/en.wikipedia.org\/wiki\/The_American_Magazine \"The American Magazine\")* in 1915.\n\nColgate toothpaste was sold in glass jars since 1873. Tubes, as pioneered by [Kalodont](https:\/\/en.wikipedia.org\/wiki\/Kalodont \"Kalodont\"), [Johnson & Johnson](https:\/\/en.wikipedia.org\/wiki\/Johnson_%26_Johnson \"Johnson & Johnson\") (Zonweiss) and [Sheffield](https:\/\/en.wikipedia.org\/wiki\/Sheffield_Pharmaceuticals \"Sheffield Pharmaceuticals\"), were introduced in 1896.\n\nColgate became popular in the 1950s, with the slogan \"It Cleans Your Breath While It Cleans Your Teeth\", written by copywriter Alicia Tobin.\n\nIn 2007, the Advertising Standards Authority in the UK told Colgate that it could no longer make the claim that four out of five dentists recommended Colgate. The investigation showed that the study had telephone surveyed dentists to list the toothpaste they recommended, and their competitors were recommended at similar rates. The claim was deemed deceptive.\n\nIn 2015, oral care products (principally produced under the Colgate brand) were the Colgate-Palmolive company's largest source of income, making up around US\\$7.5 billion, or 47% of net sales globally (with personal care products such as shampoos making up 20%, home care products such as laundry detergents 19% and pet nutrition making up the remaining 14%). It also commanded approximately 70% of the oral care market in Brazil.\n\nIn 2018, Colgate licensed [Kolibree](https:\/\/en.wikipedia.org\/wiki\/Kolibree \"Kolibree\") technology from Paris-based Baracoda Daily Healthtech,[\\[1\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-1) launching the Colgate Smart Electric toothbrush.[\\[2\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-2) They offer connected toothbrushes for children and adults under the Hum brand umbrella.[\\[3\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-3)\n\nColgate previously used [triclosan](https:\/\/en.wikipedia.org\/wiki\/Triclosan \"Triclosan\") as the active anti-bacterial agent in Colgate Total toothpaste, since its introduction in 1997.[\\[4\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-Fresh_Stripes-4) No other toothpaste brand in the USA used triclosan when Colgate Total was introduced, Colgate pioneered the use of triclosan in toothpaste.[\\[4\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-Fresh_Stripes-4) The FDA ruled on September 6, 2016, that triclosan is not generally recognized as safe and effective (GRAS\/GRAE).[\\[5\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-5) Due to health and environmental concerns, triclosan was phased out, and by 2019 it is no longer used.[\\[6\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-Our_Policy-6)\n\nIn January 2020, Colgate registered the label for toothpaste containing [hemp seed oil](https:\/\/en.wikipedia.org\/wiki\/Hemp_seed_oil \"Hemp seed oil\") with the U.S. government.\n\nIn February 2020, Colgate's parent company announced an agreement to purchase Hello Products, a New Jersey company that had earlier in the month introduced toothpaste, mouthwashes, and lip balms containing [cannabidiol](https:\/\/en.wikipedia.org\/wiki\/Cannabidiol \"Cannabidiol\") (CBD).\n\nColgate Tooth Powder is still being manufactured and marketed.[\\[7\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-7)\n\nAccording to a 2015 report by [market research](https:\/\/en.wikipedia.org\/wiki\/Market_research \"Market research\") company [Kantar Worldpanel](https:\/\/en.wikipedia.org\/wiki\/Kantar_Worldpanel \"Kantar Worldpanel\"), Colgate was the only brand in the world purchased by more than half of all households.[\\[8\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-8) Colgate had a global [market penetration](https:\/\/en.wikipedia.org\/wiki\/Market_penetration \"Market penetration\") of 67.7% and a global [market share](https:\/\/en.wikipedia.org\/wiki\/Market_share \"Market share\") of 45%.[\\[9\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-:0-9) It maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014.[\\[10\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_note-:1-10)\n\n- [List of toothpaste brands](https:\/\/en.wikipedia.org\/wiki\/List_of_toothpaste_brands \"List of toothpaste brands\")\n- [Index of oral health and dental articles](https:\/\/en.wikipedia.org\/wiki\/Index_of_oral_health_and_dental_articles \"Index of oral health and dental articles\")\n\n1. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-1)**\n   [\"Company Profile for Baracoda\"](https:\/\/www.businesswire.com\/news\/home\/20190106005127\/en\/Company-Profile-for-Baracoda). *www.businesswire.com*. January 6, 2019. Retrieved September 23, 2021.\n2. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-2)**\n   Morrissey, Janet (October 11, 2019). [\"Does Your Toothbrush Have an App Yet?\"](https:\/\/www.nytimes.com\/2019\/10\/11\/technology\/dental-schools-technology.html). *The New York Times*. [ISSN](https:\/\/en.wikipedia.org\/wiki\/ISSN_\$identifier\$ \"ISSN (identifier)\") [0362-4331](https:\/\/search.worldcat.org\/issn\/0362-4331). Retrieved September 23, 2021.\n3. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-3)**\n   [\"hum - smart connected toothbrushes from Colgate\"](https:\/\/hum.colgate.com\/). *hum.colgate.com*. Retrieved September 23, 2021.\n4. ^ [***a***](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-Fresh_Stripes_4-0) [***b***](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-Fresh_Stripes_4-1)\n   [\"New Colgate® Total® Fresh Stripe™ Toothpaste Introduced\"](https:\/\/investor.colgatepalmolive.com\/news-releases\/news-release-details\/new-colgater-totalr-fresh-stripetm-toothpaste-introduced). *Colgate-Palmolive*. February 2, 1999. Retrieved August 1, 2024.\n5. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-5)**\n   [\"FDA issues final rule on safety and effectiveness of antibacterial soaps\"](https:\/\/www.fda.gov\/news-events\/press-announcements\/fda-issues-final-rule-safety-and-effectiveness-antibacterial-soaps). *FDA*. March 24, 2020. Retrieved August 17, 2023.\n   \n   \\[*[dead link](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Link_rot \"Wikipedia:Link rot\")*\\]\n6. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-Our_Policy_6-0)**\n   [\"Our Policy on Ingredient Safety\"](https:\/\/www.colgatepalmolive.com\/en-us\/sustainability\/our-sustainability-policies\/ingredient-safety). *Colgate-Palmolive*. August 1, 2024. [Archived](https:\/\/web.archive.org\/web\/20240703040715\/https:\/\/www.colgatepalmolive.com\/en-us\/sustainability\/our-sustainability-policies\/ingredient-safety) from the original on July 3, 2024. Retrieved August 1, 2024.\n7. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-7)**\n   [\"Colgate Toothpowder for Strong and Healthy Teeth\"](https:\/\/www.colgate.com\/en-in\/products\/toothpowder\/colgate-toothpowder). *www.colgate.com*. Retrieved May 24, 2024.\n8. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-8)**\n   [\"Colgate bought by over half of the world households - Global site - Kantar Worldpanel\"](http:\/\/www.kantarworldpanel.com\/global\/News\/Colgate-bought-by-over-half-of-the-worlds-households). *www.kantarworldpanel.com*. Retrieved January 12, 2017.\n9. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-:0_9-0)**\n   [\"Colgate-Palmolive Company 2015 Annual Report\"](https:\/\/web.archive.org\/web\/20160418110848\/http:\/\/www.colgate.com\/us\/en\/annual-reports\/2015\/common\/pdf\/Colgate-Palmolive_2015-Annual-Report.pdf) (PDF). The Colgate-Palmolive Company. Archived from [the original](http:\/\/www.colgate.com\/us\/en\/annual-reports\/2015\/common\/pdf\/Colgate-Palmolive_2015-Annual-Report.pdf) (PDF) on April 18, 2016. Retrieved January 12, 2016.\n10. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$#cite_ref-:1_10-0)**\n    [\"Brand Footprint\"](http:\/\/www.brandfootprint-ranking.com\/#\/brands-in-action\/global-brands\/colgate). *www.brandfootprint-ranking.com*. Retrieved January 12, 2017.\n\n- [Official website](https:\/\/www.colgate.com\/) [![Edit this at Wikidata](https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/8\/8a\/OOjs_UI_icon_edit-ltr-progressive.svg\/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png)](https:\/\/www.wikidata.org\/wiki\/Q2523492#P856 \"Edit this at Wikidata\")","meta_canonical":null}

3. Robots.txt Check

Query:

Response:

4. Spam/Ban Check

Query:

Response:

5. Seen Status Check

ℹ️ Skipped - page is already crawled

📄

INDEXABLE

✅

CRAWLED

11 days ago

🤖

ROBOTS ALLOWED

Page Info Filters

Filter	Status	Condition	Details
HTTP status	PASS	`download_http_code = 200`	HTTP 200
Age cutoff	PASS	`download_stamp > now() - 6 MONTH`	0.4 months ago (distributed domain, exempt)
History drop	PASS	`isNull(history_drop_reason)`	No drop reason
Spam/ban	PASS	`fh_dont_index != 1 AND ml_spam_score = 0`	ml_spam_score=0
Canonical	PASS	`meta_canonical IS NULL OR = '' OR = src_unparsed`	Not set

Page Details

Property	Value
URL	https://en.wikipedia.org/wiki/Colgate_(toothpaste)
Last Crawled	2026-03-29 22:27:51 (11 days ago)
First Indexed	2015-03-24 16:25:30 (11 years ago)
HTTP Status Code	200
Meta Title	Colgate (toothpaste) - Wikipedia
Meta Description	null
Meta Canonical	null
Boilerpipe Text	From Wikipedia, the free encyclopedia Colgate Logo since 2018 Product type Oral hygiene Owner Colgate-Palmolive Country United States Introduced 1873 ; 153 years ago Markets Worldwide Website colgate .com Colgate Dental Cream (toothpaste) with Gardol c. 1950s Colgate is an American multinational brand principally used for oral hygiene products such as toothpastes , toothbrushes , mouthwashes and dental floss . Manufactured by Colgate-Palmolive , Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate . The company originally sold soap. Colgate advertised in The American Magazine in 1915. Colgate toothpaste was sold in glass jars since 1873. Tubes, as pioneered by Kalodont , Johnson & Johnson (Zonweiss) and Sheffield , were introduced in 1896. Colgate became popular in the 1950s, with the slogan "It Cleans Your Breath While It Cleans Your Teeth", written by copywriter Alicia Tobin. In 2007, the Advertising Standards Authority in the UK told Colgate that it could no longer make the claim that four out of five dentists recommended Colgate. The investigation showed that the study had telephone surveyed dentists to list the toothpaste they recommended, and their competitors were recommended at similar rates. The claim was deemed deceptive. In 2015, oral care products (principally produced under the Colgate brand) were the Colgate-Palmolive company's largest source of income, making up around US$7.5 billion, or 47% of net sales globally (with personal care products such as shampoos making up 20%, home care products such as laundry detergents 19% and pet nutrition making up the remaining 14%). It also commanded approximately 70% of the oral care market in Brazil. In 2018, Colgate licensed Kolibree technology from Paris-based Baracoda Daily Healthtech, [ 1 ] launching the Colgate Smart Electric toothbrush. [ 2 ] They offer connected toothbrushes for children and adults under the Hum brand umbrella. [ 3 ] Colgate previously used triclosan as the active anti-bacterial agent in Colgate Total toothpaste, since its introduction in 1997. [ 4 ] No other toothpaste brand in the USA used triclosan when Colgate Total was introduced, Colgate pioneered the use of triclosan in toothpaste. [ 4 ] The FDA ruled on September 6, 2016, that triclosan is not generally recognized as safe and effective (GRAS/GRAE). [ 5 ] Due to health and environmental concerns, triclosan was phased out, and by 2019 it is no longer used. [ 6 ] In January 2020, Colgate registered the label for toothpaste containing hemp seed oil with the U.S. government. In February 2020, Colgate's parent company announced an agreement to purchase Hello Products, a New Jersey company that had earlier in the month introduced toothpaste, mouthwashes, and lip balms containing cannabidiol (CBD). Colgate Tooth Powder is still being manufactured and marketed. [ 7 ] According to a 2015 report by market research company Kantar Worldpanel , Colgate was the only brand in the world purchased by more than half of all households. [ 8 ] Colgate had a global market penetration of 67.7% and a global market share of 45%. [ 9 ] It maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014. [ 10 ] List of toothpaste brands Index of oral health and dental articles ^ "Company Profile for Baracoda" . www.businesswire.com . January 6, 2019 . Retrieved September 23, 2021 . ^ Morrissey, Janet (October 11, 2019). "Does Your Toothbrush Have an App Yet?" . The New York Times . ISSN 0362-4331 . Retrieved September 23, 2021 . ^ "hum - smart connected toothbrushes from Colgate" . hum.colgate.com . Retrieved September 23, 2021 . ^ a b "New Colgate® Total® Fresh Stripe™ Toothpaste Introduced" . Colgate-Palmolive . February 2, 1999 . Retrieved August 1, 2024 . ^ "FDA issues final rule on safety and effectiveness of antibacterial soaps" . FDA . March 24, 2020 . Retrieved August 17, 2023 . [ dead link ] ^ "Our Policy on Ingredient Safety" . Colgate-Palmolive . August 1, 2024. Archived from the original on July 3, 2024 . Retrieved August 1, 2024 . ^ "Colgate Toothpowder for Strong and Healthy Teeth" . www.colgate.com . Retrieved May 24, 2024 . ^ "Colgate bought by over half of the world households - Global site - Kantar Worldpanel" . www.kantarworldpanel.com . Retrieved January 12, 2017 . ^ "Colgate-Palmolive Company 2015 Annual Report" (PDF) . The Colgate-Palmolive Company. Archived from the original (PDF) on April 18, 2016 . Retrieved January 12, 2016 . ^ "Brand Footprint" . www.brandfootprint-ranking.com . Retrieved January 12, 2017 . Official website
Markdown	[Jump to content](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#bodyContent) Main menu Main menu move to sidebar hide Navigation - [Main page](https://en.wikipedia.org/wiki/Main_Page "Visit the main page [z]") - [Contents](https://en.wikipedia.org/wiki/Wikipedia:Contents "Guides to browsing Wikipedia") - [Current events](https://en.wikipedia.org/wiki/Portal:Current_events "Articles related to current events") - [Random article](https://en.wikipedia.org/wiki/Special:Random "Visit a randomly selected article [x]") - [About Wikipedia](https://en.wikipedia.org/wiki/Wikipedia:About "Learn about Wikipedia and how it works") - [Contact us](https://en.wikipedia.org/wiki/Wikipedia:Contact_us "How to contact Wikipedia") Contribute - [Help](https://en.wikipedia.org/wiki/Help:Contents "Guidance on how to use and edit Wikipedia") - [Learn to edit](https://en.wikipedia.org/wiki/Help:Introduction "Learn how to edit Wikipedia") - [Community portal](https://en.wikipedia.org/wiki/Wikipedia:Community_portal "The hub for editors") - [Recent changes](https://en.wikipedia.org/wiki/Special:RecentChanges "A list of recent changes to Wikipedia [r]") - [Upload file](https://en.wikipedia.org/wiki/Wikipedia:File_upload_wizard "Add images or other media for use on Wikipedia") - [Special pages](https://en.wikipedia.org/wiki/Special:SpecialPages "A list of all special pages [q]") [![](https://en.wikipedia.org/static/images/icons/enwiki-25.svg) ![Wikipedia](https://en.wikipedia.org/static/images/mobile/copyright/wikipedia-wordmark-en-25.svg) ![The Free Encyclopedia](https://en.wikipedia.org/static/images/mobile/copyright/wikipedia-tagline-en-25.svg)](https://en.wikipedia.org/wiki/Main_Page) [Search](https://en.wikipedia.org/wiki/Special:Search "Search Wikipedia [f]") Appearance - [Donate](https://donate.wikimedia.org/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en) - [Create account](https://en.wikipedia.org/w/index.php?title=Special:CreateAccount&returnto=Colgate+%28toothpaste%29 "You are encouraged to create an account and log in; however, it is not mandatory") - [Log in](https://en.wikipedia.org/w/index.php?title=Special:UserLogin&returnto=Colgate+%28toothpaste%29 "You're encouraged to log in; however, it's not mandatory. [o]") Personal tools - [Donate](https://donate.wikimedia.org/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en) - [Create account](https://en.wikipedia.org/w/index.php?title=Special:CreateAccount&returnto=Colgate+%28toothpaste%29 "You are encouraged to create an account and log in; however, it is not mandatory") - [Log in](https://en.wikipedia.org/w/index.php?title=Special:UserLogin&returnto=Colgate+%28toothpaste%29 "You're encouraged to log in; however, it's not mandatory. [o]") ## Contents move to sidebar hide - [(Top)](https://en.wikipedia.org/wiki/Colgate_$toothpaste$) - [1 History](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#History) - [2 Reception](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#Reception) - [3 See also](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#See_also) - [4 References](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#References) - [5 External links](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#External_links) Toggle the table of contents # Colgate (toothpaste) 23 languages - [العربية](https://ar.wikipedia.org/wiki/%D9%83%D9%88%D9%84%D8%AC%D9%8A%D8%AA "كولجيت – Arabic") - [বাংলা](https://bn.wikipedia.org/wiki/%E0%A6%95%E0%A7%8B%E0%A6%B2%E0%A6%97%E0%A7%87%E0%A6%9F_$%E0%A6%9F%E0%A7%81%E0%A6%A5%E0%A6%AA%E0%A7%87%E0%A6%B8%E0%A7%8D%E0%A6%9F$ "কোলগেট (টুথপেস্ট) – Bangla") - [Ελληνικά](https://el.wikipedia.org/wiki/Colgate "Colgate – Greek") - [Esperanto](https://eo.wikipedia.org/wiki/Colgate "Colgate – Esperanto") - [Español](https://es.wikipedia.org/wiki/Colgate "Colgate – Spanish") - [فارسی](https://fa.wikipedia.org/wiki/%DA%A9%D9%88%D9%84%DA%AF%DB%8C%D8%AA "کولگیت – Persian") - [Suomi](https://fi.wikipedia.org/wiki/Colgate "Colgate – Finnish") - [Français](https://fr.wikipedia.org/wiki/Colgate_$marque$ "Colgate (marque) – French") - [Bahasa Indonesia](https://id.wikipedia.org/wiki/Colgate_$pasta_gigi$ "Colgate (pasta gigi) – Indonesian") - [Italiano](https://it.wikipedia.org/wiki/Colgate "Colgate – Italian") - [한국어](https://ko.wikipedia.org/wiki/%EC%BD%9C%EA%B2%8C%EC%9D%B4%ED%8A%B8_$%EC%B9%98%EC%95%BD$ "콜게이트 (치약) – Korean") - [മലയാളം](https://ml.wikipedia.org/wiki/%E0%B4%95%E0%B5%8B%E0%B5%BE%E0%B4%97%E0%B5%87%E0%B4%B1%E0%B5%8D%E0%B4%B1%E0%B5%8D "കോൾഗേറ്റ് – Malayalam") - [मराठी](https://mr.wikipedia.org/wiki/%E0%A4%95%E0%A5%8B%E0%A4%B2%E0%A4%97%E0%A5%87%E0%A4%9F "कोलगेट – Marathi") - [Bahasa Melayu](https://ms.wikipedia.org/wiki/Colgate "Colgate – Malay") - [Norsk bokmål](https://no.wikipedia.org/wiki/Colgate "Colgate – Norwegian Bokmål") - [Português](https://pt.wikipedia.org/wiki/Colgate "Colgate – Portuguese") - [Русский](https://ru.wikipedia.org/wiki/Colgate "Colgate – Russian") - [ไทย](https://th.wikipedia.org/wiki/%E0%B8%84%E0%B8%AD%E0%B8%A5%E0%B9%80%E0%B8%81%E0%B8%95 "คอลเกต – Thai") - [Tagalog](https://tl.wikipedia.org/wiki/Colgate "Colgate – Tagalog") - [Türkçe](https://tr.wikipedia.org/wiki/Colgate "Colgate – Turkish") - [Tiếng Việt](https://vi.wikipedia.org/wiki/Colgate "Colgate – Vietnamese") - [粵語](https://zh-yue.wikipedia.org/wiki/%E9%AB%98%E9%9C%B2%E6%BD%94 "高露潔 – Cantonese") - [中文](https://zh.wikipedia.org/wiki/%E9%AB%98%E9%9C%B2%E6%B4%81 "高露洁 – Chinese") [Edit links](https://www.wikidata.org/wiki/Special:EntityPage/Q2523492#sitelinks-wikipedia "Edit interlanguage links") - [Article](https://en.wikipedia.org/wiki/Colgate_$toothpaste$ "View the content page [c]") - [Talk](https://en.wikipedia.org/wiki/Talk:Colgate_$toothpaste$ "Discuss improvements to the content page [t]") English - [Read](https://en.wikipedia.org/wiki/Colgate_$toothpaste$) - [Edit](https://en.wikipedia.org/w/index.php?title=Colgate_$toothpaste$&action=edit "Edit this page [e]") - [View history](https://en.wikipedia.org/w/index.php?title=Colgate_$toothpaste$&action=history "Past revisions of this page [h]") Tools Tools move to sidebar hide Actions - [Read](https://en.wikipedia.org/wiki/Colgate_$toothpaste$) - [Edit](https://en.wikipedia.org/w/index.php?title=Colgate_$toothpaste$&action=edit "Edit this page [e]") - [View history](https://en.wikipedia.org/w/index.php?title=Colgate_$toothpaste$&action=history) General - [What links here](https://en.wikipedia.org/wiki/Special:WhatLinksHere/Colgate_$toothpaste$ "List of all English Wikipedia pages containing links to this page [j]") - [Related changes](https://en.wikipedia.org/wiki/Special:RecentChangesLinked/Colgate_$toothpaste$ "Recent changes in pages linked from this page [k]") - [Upload file](https://en.wikipedia.org/wiki/Wikipedia:File_Upload_Wizard "Upload files [u]") - [Permanent link](https://en.wikipedia.org/w/index.php?title=Colgate_$toothpaste$&oldid=1304372021 "Permanent link to this revision of this page") - [Page information](https://en.wikipedia.org/w/index.php?title=Colgate_$toothpaste$&action=info "More information about this page") - [Cite this page](https://en.wikipedia.org/w/index.php?title=Special:CiteThisPage&page=Colgate_%28toothpaste%29&id=1304372021&wpFormIdentifier=titleform "Information on how to cite this page") - [Get shortened URL](https://en.wikipedia.org/w/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FColgate_%28toothpaste%29) Print/export - [Download as PDF](https://en.wikipedia.org/w/index.php?title=Special:DownloadAsPdf&page=Colgate_%28toothpaste%29&action=show-download-screen "Download this page as a PDF file") - [Printable version](https://en.wikipedia.org/w/index.php?title=Colgate_$toothpaste$&printable=yes "Printable version of this page [p]") In other projects - [Wikimedia Commons](https://commons.wikimedia.org/wiki/Category:Colgate_toothpaste) - [Wikidata item](https://www.wikidata.org/wiki/Special:EntityPage/Q2523492 "Structured data on this page hosted by Wikidata [g]") Appearance move to sidebar hide From Wikipedia, the free encyclopedia American dental hygiene brand \| \| \| \|---\|---\| \| [![](https://upload.wikimedia.org/wikipedia/commons/thumb/3/3f/Colgate.svg/250px-Colgate.svg.png)](https://en.wikipedia.org/wiki/File:Colgate.svg)Logo since 2018 \| \| \| Product type \| [Oral hygiene](https://en.wikipedia.org/wiki/Oral_hygiene "Oral hygiene") \| \| Owner \| [Colgate-Palmolive](https://en.wikipedia.org/wiki/Colgate-Palmolive "Colgate-Palmolive") \| \| Country \| United States \| \| Introduced \| 1873; 153 years ago (1873) \| \| Markets \| Worldwide \| \| Website \| [colgate.com](https://colgate.com/) \| [![](https://upload.wikimedia.org/wikipedia/commons/thumb/c/c7/Colgate_Dental_Cream_ca_1950s.jpg/250px-Colgate_Dental_Cream_ca_1950s.jpg)](https://en.wikipedia.org/wiki/File:Colgate_Dental_Cream_ca_1950s.jpg) Colgate Dental Cream (toothpaste) with [Gardol](https://en.wikipedia.org/wiki/Sodium_lauroyl_sarcosinate "Sodium lauroyl sarcosinate") c. 1950s Colgate is an American multinational brand principally used for [oral hygiene](https://en.wikipedia.org/wiki/Oral_hygiene "Oral hygiene") products such as [toothpastes](https://en.wikipedia.org/wiki/Toothpaste "Toothpaste"), [toothbrushes](https://en.wikipedia.org/wiki/Toothbrush "Toothbrush"), [mouthwashes](https://en.wikipedia.org/wiki/Mouthwash "Mouthwash") and [dental floss](https://en.wikipedia.org/wiki/Dental_floss "Dental floss"). Manufactured by [Colgate-Palmolive](https://en.wikipedia.org/wiki/Colgate-Palmolive "Colgate-Palmolive"), Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, [William Colgate](https://en.wikipedia.org/wiki/William_Colgate "William Colgate"). The company originally sold soap. ## History \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate_$toothpaste$&action=edit&section=1 "Edit section: History")\] [![](https://upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Colgate_ad_1915.jpg/250px-Colgate_ad_1915.jpg)](https://en.wikipedia.org/wiki/File:Colgate_ad_1915.jpg) Colgate advertised in [The American Magazine](https://en.wikipedia.org/wiki/The_American_Magazine "The American Magazine") in 1915. Colgate toothpaste was sold in glass jars since 1873. Tubes, as pioneered by [Kalodont](https://en.wikipedia.org/wiki/Kalodont "Kalodont"), [Johnson & Johnson](https://en.wikipedia.org/wiki/Johnson_%26_Johnson "Johnson & Johnson") (Zonweiss) and [Sheffield](https://en.wikipedia.org/wiki/Sheffield_Pharmaceuticals "Sheffield Pharmaceuticals"), were introduced in 1896. Colgate became popular in the 1950s, with the slogan "It Cleans Your Breath While It Cleans Your Teeth", written by copywriter Alicia Tobin. In 2007, the Advertising Standards Authority in the UK told Colgate that it could no longer make the claim that four out of five dentists recommended Colgate. The investigation showed that the study had telephone surveyed dentists to list the toothpaste they recommended, and their competitors were recommended at similar rates. The claim was deemed deceptive. In 2015, oral care products (principally produced under the Colgate brand) were the Colgate-Palmolive company's largest source of income, making up around US\$7.5 billion, or 47% of net sales globally (with personal care products such as shampoos making up 20%, home care products such as laundry detergents 19% and pet nutrition making up the remaining 14%). It also commanded approximately 70% of the oral care market in Brazil. In 2018, Colgate licensed [Kolibree](https://en.wikipedia.org/wiki/Kolibree "Kolibree") technology from Paris-based Baracoda Daily Healthtech,[\[1\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-1) launching the Colgate Smart Electric toothbrush.[\[2\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-2) They offer connected toothbrushes for children and adults under the Hum brand umbrella.[\[3\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-3) Colgate previously used [triclosan](https://en.wikipedia.org/wiki/Triclosan "Triclosan") as the active anti-bacterial agent in Colgate Total toothpaste, since its introduction in 1997.[\[4\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-Fresh_Stripes-4) No other toothpaste brand in the USA used triclosan when Colgate Total was introduced, Colgate pioneered the use of triclosan in toothpaste.[\[4\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-Fresh_Stripes-4) The FDA ruled on September 6, 2016, that triclosan is not generally recognized as safe and effective (GRAS/GRAE).[\[5\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-5) Due to health and environmental concerns, triclosan was phased out, and by 2019 it is no longer used.[\[6\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-Our_Policy-6) In January 2020, Colgate registered the label for toothpaste containing [hemp seed oil](https://en.wikipedia.org/wiki/Hemp_seed_oil "Hemp seed oil") with the U.S. government. In February 2020, Colgate's parent company announced an agreement to purchase Hello Products, a New Jersey company that had earlier in the month introduced toothpaste, mouthwashes, and lip balms containing [cannabidiol](https://en.wikipedia.org/wiki/Cannabidiol "Cannabidiol") (CBD). Colgate Tooth Powder is still being manufactured and marketed.[\[7\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-7) ## Reception \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate_$toothpaste$&action=edit&section=2 "Edit section: Reception")\] According to a 2015 report by [market research](https://en.wikipedia.org/wiki/Market_research "Market research") company [Kantar Worldpanel](https://en.wikipedia.org/wiki/Kantar_Worldpanel "Kantar Worldpanel"), Colgate was the only brand in the world purchased by more than half of all households.[\[8\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-8) Colgate had a global [market penetration](https://en.wikipedia.org/wiki/Market_penetration "Market penetration") of 67.7% and a global [market share](https://en.wikipedia.org/wiki/Market_share "Market share") of 45%.[\[9\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-:0-9) It maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014.[\[10\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-:1-10) ## See also \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate_$toothpaste$&action=edit&section=3 "Edit section: See also")\] - ![](https://upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/40px-Industry5.svg.png)[Companies portal](https://en.wikipedia.org/wiki/Portal:Companies "Portal:Companies") - ![icon](https://upload.wikimedia.org/wikipedia/commons/thumb/d/d6/WHO_Rod.svg/20px-WHO_Rod.svg.png)[Medicine portal](https://en.wikipedia.org/wiki/Portal:Medicine "Portal:Medicine") - [List of toothpaste brands](https://en.wikipedia.org/wiki/List_of_toothpaste_brands "List of toothpaste brands") - [Index of oral health and dental articles](https://en.wikipedia.org/wiki/Index_of_oral_health_and_dental_articles "Index of oral health and dental articles") ## References \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate_$toothpaste$&action=edit&section=4 "Edit section: References")\] 1. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-1) ["Company Profile for Baracoda"](https://www.businesswire.com/news/home/20190106005127/en/Company-Profile-for-Baracoda). www.businesswire.com. January 6, 2019. Retrieved September 23, 2021. 2. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-2) Morrissey, Janet (October 11, 2019). ["Does Your Toothbrush Have an App Yet?"](https://www.nytimes.com/2019/10/11/technology/dental-schools-technology.html). The New York Times. [ISSN](https://en.wikipedia.org/wiki/ISSN_$identifier$ "ISSN (identifier)") [0362-4331](https://search.worldcat.org/issn/0362-4331). Retrieved September 23, 2021. 3. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-3) ["hum - smart connected toothbrushes from Colgate"](https://hum.colgate.com/). hum.colgate.com. Retrieved September 23, 2021. 4. ^ [*a](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-Fresh_Stripes_4-0) [b](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-Fresh_Stripes_4-1) ["New Colgate® Total® Fresh Stripe™ Toothpaste Introduced"](https://investor.colgatepalmolive.com/news-releases/news-release-details/new-colgater-totalr-fresh-stripetm-toothpaste-introduced). Colgate-Palmolive. February 2, 1999. Retrieved August 1, 2024. 5. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-5)* ["FDA issues final rule on safety and effectiveness of antibacterial soaps"](https://www.fda.gov/news-events/press-announcements/fda-issues-final-rule-safety-and-effectiveness-antibacterial-soaps). FDA. March 24, 2020. Retrieved August 17, 2023. \[[dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot "Wikipedia:Link rot")\] 6. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-Our_Policy_6-0) ["Our Policy on Ingredient Safety"](https://www.colgatepalmolive.com/en-us/sustainability/our-sustainability-policies/ingredient-safety). Colgate-Palmolive. August 1, 2024. [Archived](https://web.archive.org/web/20240703040715/https://www.colgatepalmolive.com/en-us/sustainability/our-sustainability-policies/ingredient-safety) from the original on July 3, 2024. Retrieved August 1, 2024. 7. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-7) ["Colgate Toothpowder for Strong and Healthy Teeth"](https://www.colgate.com/en-in/products/toothpowder/colgate-toothpowder). www.colgate.com. Retrieved May 24, 2024. 8. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-8) ["Colgate bought by over half of the world households - Global site - Kantar Worldpanel"](http://www.kantarworldpanel.com/global/News/Colgate-bought-by-over-half-of-the-worlds-households). www.kantarworldpanel.com. Retrieved January 12, 2017. 9. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-:0_9-0) ["Colgate-Palmolive Company 2015 Annual Report"](https://web.archive.org/web/20160418110848/http://www.colgate.com/us/en/annual-reports/2015/common/pdf/Colgate-Palmolive_2015-Annual-Report.pdf) (PDF). The Colgate-Palmolive Company. Archived from [the original](http://www.colgate.com/us/en/annual-reports/2015/common/pdf/Colgate-Palmolive_2015-Annual-Report.pdf) (PDF) on April 18, 2016. Retrieved January 12, 2016. 10. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-:1_10-0) ["Brand Footprint"](http://www.brandfootprint-ranking.com/#/brands-in-action/global-brands/colgate). www.brandfootprint-ranking.com. Retrieved January 12, 2017. ## External links \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate_$toothpaste$&action=edit&section=5 "Edit section: External links")\] [![logo](https://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/40px-Commons-logo.svg.png)](https://en.wikipedia.org/wiki/File:Commons-logo.svg) Wikimedia Commons has media related to [Colgate toothpaste](https://commons.wikimedia.org/wiki/Category:Colgate_toothpaste "commons:Category:Colgate toothpaste"). - [Official website](https://www.colgate.com/) [![Edit this at Wikidata](https://upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png)](https://www.wikidata.org/wiki/Q2523492#P856 "Edit this at Wikidata") \| [v](https://en.wikipedia.org/wiki/Template:Colgate-Palmolive "Template:Colgate-Palmolive") [t](https://en.wikipedia.org/wiki/Template_talk:Colgate-Palmolive "Template talk:Colgate-Palmolive") [e](https://en.wikipedia.org/wiki/Special:EditPage/Template:Colgate-Palmolive "Special:EditPage/Template:Colgate-Palmolive")[Colgate-Palmolive](https://en.wikipedia.org/wiki/Colgate-Palmolive "Colgate-Palmolive") \| \| \| \|---\|---\|---\| \| People \| \| ![](https://upload.wikimedia.org/wikipedia/commons/thumb/8/86/Colgate-Palmolive_%282025%29.svg/250px-Colgate-Palmolive_%282025%29.svg.png) \| \| \| \| \| \| Current \| [Ian Cook](https://en.wikipedia.org/wiki/Ian_M._Cook "Ian M. Cook") (Executive Chairman) Noel Wallace (President and CEO) \| \| \| Former \| [William Colgate](https://en.wikipedia.org/wiki/William_Colgate "William Colgate") (founder) [John T. Cahill](https://en.wikipedia.org/wiki/John_T._Cahill_$businessman$ "John T. Cahill (businessman)") [David Foster](https://en.wikipedia.org/wiki/David_Foster_$Royal_Navy_officer$ "David Foster (Royal Navy officer)") [Ellen Hancock](https://en.wikipedia.org/wiki/Ellen_Hancock "Ellen Hancock") [Martin Ittner](https://en.wikipedia.org/wiki/Martin_Ittner "Martin Ittner") [Richard Kogan](https://en.wikipedia.org/wiki/Richard_Kogan_$businessman$ "Richard Kogan (businessman)") [George Henry Lesch](https://en.wikipedia.org/wiki/George_Henry_Lesch "George Henry Lesch") [Delano Lewis](https://en.wikipedia.org/wiki/Delano_Lewis "Delano Lewis") [David J. Mahoney](https://en.wikipedia.org/wiki/David_J._Mahoney "David J. Mahoney") [Ed McAteer](https://en.wikipedia.org/wiki/Ed_McAteer "Ed McAteer") [Jan Miner](https://en.wikipedia.org/wiki/Jan_Miner "Jan Miner") [Stephen Sadove](https://en.wikipedia.org/wiki/Stephen_Sadove "Stephen Sadove") \| \| \| Brands \| [Ajax](https://en.wikipedia.org/wiki/Ajax_$cleaning_product$ "Ajax (cleaning product)") [Axion](https://en.wikipedia.org/wiki/Axion_$brand$ "Axion (brand)") [Baby Magic](https://en.wikipedia.org/wiki/Baby_Magic "Baby Magic") [Bambeanos](https://en.wikipedia.org/wiki/Bambeanos "Bambeanos") [Cibaca](https://en.wikipedia.org/wiki/Cibaca_$brand$ "Cibaca (brand)") [Cold Power](https://en.wikipedia.org/wiki/Cold_Power "Cold Power") [Colgate]() [Darlie](https://en.wikipedia.org/wiki/Darlie "Darlie") [Elmex](https://en.wikipedia.org/wiki/Elmex "Elmex") [Fabuloso](https://en.wikipedia.org/wiki/Fabuloso "Fabuloso") [Fresh Start](https://en.wikipedia.org/wiki/Fresh_Start_$detergent$ "Fresh Start (detergent)") [Hill's Pet Nutrition](https://en.wikipedia.org/wiki/Hill%27s_Pet_Nutrition "Hill's Pet Nutrition") [Irish Spring](https://en.wikipedia.org/wiki/Irish_Spring "Irish Spring") [Kolynos](https://en.wikipedia.org/wiki/Kolynos "Kolynos") [Lady Speed Stick](https://en.wikipedia.org/wiki/Speed_Stick "Speed Stick") [Mennen](https://en.wikipedia.org/wiki/Mennen "Mennen") [Murphy Oil Soap](https://en.wikipedia.org/wiki/Murphy_Oil_Soap "Murphy Oil Soap") [Palmolive](https://en.wikipedia.org/wiki/Palmolive_$brand$ "Palmolive (brand)") [Protex](https://en.wikipedia.org/wiki/Protex_$soap$ "Protex (soap)") [Sanex](https://en.wikipedia.org/wiki/Sanex "Sanex") [Science Diet](https://en.wikipedia.org/wiki/Science_Diet "Science Diet") [Skin Bracer](https://en.wikipedia.org/wiki/Skin_Bracer "Skin Bracer") [Softsoap](https://en.wikipedia.org/wiki/Softsoap "Softsoap") [Speed Stick](https://en.wikipedia.org/wiki/Speed_Stick "Speed Stick") [Suavitel](https://en.wikipedia.org/wiki/Suavitel "Suavitel") [Teen Spirit](https://en.wikipedia.org/wiki/Teen_Spirit_$deodorant$ "Teen Spirit (deodorant)") [Tom's of Maine](https://en.wikipedia.org/wiki/Tom%27s_of_Maine "Tom's of Maine") [Ultra Brite](https://en.wikipedia.org/wiki/Ultra_Brite "Ultra Brite") [Vel Soap](https://en.wikipedia.org/wiki/Vel_Soap "Vel Soap") \| \| \| Related \| [Colgate-Palmolive Pakistan](https://en.wikipedia.org/wiki/Colgate-Palmolive_Pakistan "Colgate-Palmolive Pakistan") (51%) [The Colgate Comedy Hour](https://en.wikipedia.org/wiki/The_Colgate_Comedy_Hour "The Colgate Comedy Hour") [Colgate Clock (Indiana)](https://en.wikipedia.org/wiki/Colgate_Clock_$Indiana$ "Colgate Clock (Indiana)") [Colgate Clock (Jersey City)](https://en.wikipedia.org/wiki/Colgate_Clock_$Jersey_City$ "Colgate Clock (Jersey City)") [The Doctors](https://en.wikipedia.org/wiki/The_Doctors_$1963_TV_series$ "The Doctors (1963 TV series)") [Dr. Simon Locke](https://en.wikipedia.org/wiki/Dr._Simon_Locke "Dr. Simon Locke") [FTC v. Colgate-Palmolive Co.](https://en.wikipedia.org/wiki/FTC_v._Colgate-Palmolive_Co. "FTC v. Colgate-Palmolive Co.") [United States v. Colgate & Co.](https://en.wikipedia.org/wiki/United_States_v._Colgate_%26_Co. "United States v. Colgate & Co.") \| \| \| ![](https://upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/20px-Symbol_category_class.svg.png) [Category](https://en.wikipedia.org/wiki/Category:Colgate-Palmolive "Category:Colgate-Palmolive") [![](https://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/20px-Commons-logo.svg.png)](https://en.wikipedia.org/wiki/File:Commons-logo.svg "Commons page") [Commons](https://commons.wikimedia.org/wiki/Category:Colgate-Palmolive "commons:Category:Colgate-Palmolive") \| \| \| ![](https://en.wikipedia.org/wiki/Special:CentralAutoLogin/start?useformat=desktop&type=1x1&usesul3=1) Retrieved from "<https://en.wikipedia.org/w/index.php?title=Colgate_(toothpaste)&oldid=1304372021>" [Categories](https://en.wikipedia.org/wiki/Help:Category "Help:Category"): - [American brands](https://en.wikipedia.org/wiki/Category:American_brands "Category:American brands") - [Brands of toothpaste](https://en.wikipedia.org/wiki/Category:Brands_of_toothpaste "Category:Brands of toothpaste") - [Colgate-Palmolive brands](https://en.wikipedia.org/wiki/Category:Colgate-Palmolive_brands "Category:Colgate-Palmolive brands") - [Products introduced in 1873](https://en.wikipedia.org/wiki/Category:Products_introduced_in_1873 "Category:Products introduced in 1873") Hidden categories: - [All articles with dead external links](https://en.wikipedia.org/wiki/Category:All_articles_with_dead_external_links "Category:All articles with dead external links") - [Articles with dead external links from May 2025](https://en.wikipedia.org/wiki/Category:Articles_with_dead_external_links_from_May_2025 "Category:Articles with dead external links from May 2025") - [Articles with short description](https://en.wikipedia.org/wiki/Category:Articles_with_short_description "Category:Articles with short description") - [Short description is different from Wikidata](https://en.wikipedia.org/wiki/Category:Short_description_is_different_from_Wikidata "Category:Short description is different from Wikidata") - [Use mdy dates from May 2022](https://en.wikipedia.org/wiki/Category:Use_mdy_dates_from_May_2022 "Category:Use mdy dates from May 2022") - [Use American English from July 2024](https://en.wikipedia.org/wiki/Category:Use_American_English_from_July_2024 "Category:Use American English from July 2024") - [All Wikipedia articles written in American English](https://en.wikipedia.org/wiki/Category:All_Wikipedia_articles_written_in_American_English "Category:All Wikipedia articles written in American English") - [Commons category link is on Wikidata](https://en.wikipedia.org/wiki/Category:Commons_category_link_is_on_Wikidata "Category:Commons category link is on Wikidata") - This page was last edited on 5 August 2025, at 17:04 (UTC). - Text is available under the [Creative Commons Attribution-ShareAlike 4.0 License](https://en.wikipedia.org/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License "Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License"); additional terms may apply. By using this site, you agree to the [Terms of Use](https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Terms_of_Use "foundation:Special:MyLanguage/Policy:Terms of Use") and [Privacy Policy](https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy "foundation:Special:MyLanguage/Policy:Privacy policy"). Wikipedia® is a registered trademark of the [Wikimedia Foundation, Inc.](https://wikimediafoundation.org/), a non-profit organization. - [Privacy policy](https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy) - [About Wikipedia](https://en.wikipedia.org/wiki/Wikipedia:About) - [Disclaimers](https://en.wikipedia.org/wiki/Wikipedia:General_disclaimer) - [Contact Wikipedia](https://en.wikipedia.org/wiki/Wikipedia:Contact_us) - [Legal & safety contacts](https://foundation.wikimedia.org/wiki/Special:MyLanguage/Legal:Wikimedia_Foundation_Legal_and_Safety_Contact_Information) - [Code of Conduct](https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Universal_Code_of_Conduct) - [Developers](https://developer.wikimedia.org/) - [Statistics](https://stats.wikimedia.org/#/en.wikipedia.org) - [Cookie statement](https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Cookie_statement) - [Mobile view](https://en.wikipedia.org/w/index.php?title=Colgate_$toothpaste$&mobileaction=toggle_view_mobile) - [![Wikimedia Foundation](https://en.wikipedia.org/static/images/footer/wikimedia.svg)](https://www.wikimedia.org/) - [![Powered by MediaWiki](https://en.wikipedia.org/w/resources/assets/mediawiki_compact.svg)](https://www.mediawiki.org/) Search Toggle the table of contents Colgate (toothpaste) 23 languages [Add topic](https://en.wikipedia.org/wiki/Colgate_$toothpaste$)
Readable Markdown	From Wikipedia, the free encyclopedia \| \| \| \|---\|---\| \| [![](https://upload.wikimedia.org/wikipedia/commons/thumb/3/3f/Colgate.svg/250px-Colgate.svg.png)](https://en.wikipedia.org/wiki/File:Colgate.svg)Logo since 2018 \| \| \| Product type \| [Oral hygiene](https://en.wikipedia.org/wiki/Oral_hygiene "Oral hygiene") \| \| Owner \| [Colgate-Palmolive](https://en.wikipedia.org/wiki/Colgate-Palmolive "Colgate-Palmolive") \| \| Country \| United States \| \| Introduced \| 1873; 153 years ago \| \| Markets \| Worldwide \| \| Website \| [colgate.com](https://colgate.com/) \| [![](https://upload.wikimedia.org/wikipedia/commons/thumb/c/c7/Colgate_Dental_Cream_ca_1950s.jpg/250px-Colgate_Dental_Cream_ca_1950s.jpg)](https://en.wikipedia.org/wiki/File:Colgate_Dental_Cream_ca_1950s.jpg) Colgate Dental Cream (toothpaste) with [Gardol](https://en.wikipedia.org/wiki/Sodium_lauroyl_sarcosinate "Sodium lauroyl sarcosinate") c. 1950s Colgate is an American multinational brand principally used for [oral hygiene](https://en.wikipedia.org/wiki/Oral_hygiene "Oral hygiene") products such as [toothpastes](https://en.wikipedia.org/wiki/Toothpaste "Toothpaste"), [toothbrushes](https://en.wikipedia.org/wiki/Toothbrush "Toothbrush"), [mouthwashes](https://en.wikipedia.org/wiki/Mouthwash "Mouthwash") and [dental floss](https://en.wikipedia.org/wiki/Dental_floss "Dental floss"). Manufactured by [Colgate-Palmolive](https://en.wikipedia.org/wiki/Colgate-Palmolive "Colgate-Palmolive"), Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, [William Colgate](https://en.wikipedia.org/wiki/William_Colgate "William Colgate"). The company originally sold soap. [![](https://upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Colgate_ad_1915.jpg/250px-Colgate_ad_1915.jpg)](https://en.wikipedia.org/wiki/File:Colgate_ad_1915.jpg) Colgate advertised in [The American Magazine](https://en.wikipedia.org/wiki/The_American_Magazine "The American Magazine") in 1915. Colgate toothpaste was sold in glass jars since 1873. Tubes, as pioneered by [Kalodont](https://en.wikipedia.org/wiki/Kalodont "Kalodont"), [Johnson & Johnson](https://en.wikipedia.org/wiki/Johnson_%26_Johnson "Johnson & Johnson") (Zonweiss) and [Sheffield](https://en.wikipedia.org/wiki/Sheffield_Pharmaceuticals "Sheffield Pharmaceuticals"), were introduced in 1896. Colgate became popular in the 1950s, with the slogan "It Cleans Your Breath While It Cleans Your Teeth", written by copywriter Alicia Tobin. In 2007, the Advertising Standards Authority in the UK told Colgate that it could no longer make the claim that four out of five dentists recommended Colgate. The investigation showed that the study had telephone surveyed dentists to list the toothpaste they recommended, and their competitors were recommended at similar rates. The claim was deemed deceptive. In 2015, oral care products (principally produced under the Colgate brand) were the Colgate-Palmolive company's largest source of income, making up around US\$7.5 billion, or 47% of net sales globally (with personal care products such as shampoos making up 20%, home care products such as laundry detergents 19% and pet nutrition making up the remaining 14%). It also commanded approximately 70% of the oral care market in Brazil. In 2018, Colgate licensed [Kolibree](https://en.wikipedia.org/wiki/Kolibree "Kolibree") technology from Paris-based Baracoda Daily Healthtech,[\[1\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-1) launching the Colgate Smart Electric toothbrush.[\[2\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-2) They offer connected toothbrushes for children and adults under the Hum brand umbrella.[\[3\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-3) Colgate previously used [triclosan](https://en.wikipedia.org/wiki/Triclosan "Triclosan") as the active anti-bacterial agent in Colgate Total toothpaste, since its introduction in 1997.[\[4\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-Fresh_Stripes-4) No other toothpaste brand in the USA used triclosan when Colgate Total was introduced, Colgate pioneered the use of triclosan in toothpaste.[\[4\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-Fresh_Stripes-4) The FDA ruled on September 6, 2016, that triclosan is not generally recognized as safe and effective (GRAS/GRAE).[\[5\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-5) Due to health and environmental concerns, triclosan was phased out, and by 2019 it is no longer used.[\[6\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-Our_Policy-6) In January 2020, Colgate registered the label for toothpaste containing [hemp seed oil](https://en.wikipedia.org/wiki/Hemp_seed_oil "Hemp seed oil") with the U.S. government. In February 2020, Colgate's parent company announced an agreement to purchase Hello Products, a New Jersey company that had earlier in the month introduced toothpaste, mouthwashes, and lip balms containing [cannabidiol](https://en.wikipedia.org/wiki/Cannabidiol "Cannabidiol") (CBD). Colgate Tooth Powder is still being manufactured and marketed.[\[7\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-7) According to a 2015 report by [market research](https://en.wikipedia.org/wiki/Market_research "Market research") company [Kantar Worldpanel](https://en.wikipedia.org/wiki/Kantar_Worldpanel "Kantar Worldpanel"), Colgate was the only brand in the world purchased by more than half of all households.[\[8\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-8) Colgate had a global [market penetration](https://en.wikipedia.org/wiki/Market_penetration "Market penetration") of 67.7% and a global [market share](https://en.wikipedia.org/wiki/Market_share "Market share") of 45%.[\[9\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-:0-9) It maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014.[\[10\]](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_note-:1-10) - [List of toothpaste brands](https://en.wikipedia.org/wiki/List_of_toothpaste_brands "List of toothpaste brands") - [Index of oral health and dental articles](https://en.wikipedia.org/wiki/Index_of_oral_health_and_dental_articles "Index of oral health and dental articles") 1. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-1) ["Company Profile for Baracoda"](https://www.businesswire.com/news/home/20190106005127/en/Company-Profile-for-Baracoda). www.businesswire.com. January 6, 2019. Retrieved September 23, 2021. 2. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-2) Morrissey, Janet (October 11, 2019). ["Does Your Toothbrush Have an App Yet?"](https://www.nytimes.com/2019/10/11/technology/dental-schools-technology.html). The New York Times. [ISSN](https://en.wikipedia.org/wiki/ISSN_$identifier$ "ISSN (identifier)") [0362-4331](https://search.worldcat.org/issn/0362-4331). Retrieved September 23, 2021. 3. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-3) ["hum - smart connected toothbrushes from Colgate"](https://hum.colgate.com/). hum.colgate.com. Retrieved September 23, 2021. 4. ^ [*a](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-Fresh_Stripes_4-0) [b](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-Fresh_Stripes_4-1) ["New Colgate® Total® Fresh Stripe™ Toothpaste Introduced"](https://investor.colgatepalmolive.com/news-releases/news-release-details/new-colgater-totalr-fresh-stripetm-toothpaste-introduced). Colgate-Palmolive. February 2, 1999. Retrieved August 1, 2024. 5. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-5)* ["FDA issues final rule on safety and effectiveness of antibacterial soaps"](https://www.fda.gov/news-events/press-announcements/fda-issues-final-rule-safety-and-effectiveness-antibacterial-soaps). FDA. March 24, 2020. Retrieved August 17, 2023. \[[dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot "Wikipedia:Link rot")\] 6. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-Our_Policy_6-0) ["Our Policy on Ingredient Safety"](https://www.colgatepalmolive.com/en-us/sustainability/our-sustainability-policies/ingredient-safety). Colgate-Palmolive. August 1, 2024. [Archived](https://web.archive.org/web/20240703040715/https://www.colgatepalmolive.com/en-us/sustainability/our-sustainability-policies/ingredient-safety) from the original on July 3, 2024. Retrieved August 1, 2024. 7. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-7) ["Colgate Toothpowder for Strong and Healthy Teeth"](https://www.colgate.com/en-in/products/toothpowder/colgate-toothpowder). www.colgate.com. Retrieved May 24, 2024. 8. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-8) ["Colgate bought by over half of the world households - Global site - Kantar Worldpanel"](http://www.kantarworldpanel.com/global/News/Colgate-bought-by-over-half-of-the-worlds-households). www.kantarworldpanel.com. Retrieved January 12, 2017. 9. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-:0_9-0) ["Colgate-Palmolive Company 2015 Annual Report"](https://web.archive.org/web/20160418110848/http://www.colgate.com/us/en/annual-reports/2015/common/pdf/Colgate-Palmolive_2015-Annual-Report.pdf) (PDF). The Colgate-Palmolive Company. Archived from [the original](http://www.colgate.com/us/en/annual-reports/2015/common/pdf/Colgate-Palmolive_2015-Annual-Report.pdf) (PDF) on April 18, 2016. Retrieved January 12, 2016. 10. [^](https://en.wikipedia.org/wiki/Colgate_$toothpaste$#cite_ref-:1_10-0) ["Brand Footprint"](http://www.brandfootprint-ranking.com/#/brands-in-action/global-brands/colgate). www.brandfootprint-ranking.com. Retrieved January 12, 2017. - [Official website](https://www.colgate.com/) [![Edit this at Wikidata](https://upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png)](https://www.wikidata.org/wiki/Q2523492#P856 "Edit this at Wikidata")
Shard	152 (laksa)
Root Hash	17790707453426894952
Unparsed URL	org,wikipedia!en,/wiki/Colgate_(toothpaste) s443