🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 152 (from laksa039)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa152.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://en.wikipedia.org/wiki/Colgate-Palmolive\')), getAhrefsUnparsedNoserviceFromURL(\'https://en.wikipedia.org/wiki/Colgate-Palmolive\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive","crawl_time":1773828821,"first_indexed_time":1380167073,"http_code":200,"src_unparsed":"org,wikipedia!en,\/wiki\/Colgate-Palmolive s443","src_root_hash":"17790707453426894952","history_drop_reason":null,"meta_title":"Colgate-Palmolive - Wikipedia","meta_descriptions":[],"attrs_boilerpipe_text":"Colgate-Palmolive Company\nLogo used since 2025\nHeadquarters in\nMidtown Manhattan, New York\nTrade name\nColgate-Palmolive\nFormerly\nColgate-Palmolive-Peet Company\n(1928–1953)\nCompany type\nPublic\nTraded as\nNYSE\n: \nCL\nS&P 100\ncomponent\nS&P 500\ncomponent\nIndustry\nConsumer goods\nPredecessors\nColgate\nPalmolive\n(pre-1953\nmerger\n)\nFounded\n1806\n; 220 years ago\nFounders\nWilliam Colgate\n(Colgate)\nBurdett J. Johnson (Palmolive)\nWilliam J. Peet and Robert Peet (Peet Brothers)\nHeadquarters\n300\nPark Avenue\n,\nNew York City\n,\nNew York\n10022, U.S.\nArea served\nWorldwide\nKey people\nNoel Wallace (Chairman, President &\nCEO\n)\nStanley J. Sutula III (\nCFO\n)\nProducts\nCleaning agents\nPersonal care products\nPet food\nRevenue\nUS$\n20.1 billion\n(2024)\nOperating income\nUS$4.27 billion (2024)\nNet income\nUS$2.89 billion (2024)\nTotal assets\nUS$16.0 billion (2024)\nTotal equity\nUS$212 million (2024)\nNumber of employees\nc.\n 34,000\n(2024)\nWebsite\ncolgatepalmolive\n.com\nFootnotes \/ references\n[\n1\n]\nThe\nColgate-Palmolive Company\n, commonly known as\nColgate-Palmolive\n, is an American\nmultinational\nconsumer products\ncompany headquartered on\nPark Avenue\nin\nMidtown Manhattan\n,\nNew York City\n. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.\n[\n2\n]\nHistory and founding\n[\nedit\n]\n1913 magazine ad of\nColgate\ntoothpaste\n1915 magazine ad of\nPalmolive\nsoap\n1923 Red Book magazine ad for Colgate’s Ribbon Dental Cream\nLogo used from 1983 to 2025\nWilliam Colgate\n, an English immigrant to the United States and devout\nBaptist\n, established a starch, soap, and candle factory on Dutch Street in\nNew York City\nunder the name William Colgate & Company in 1806.\nIn 1833, he suffered a severe heart attack, stopping his business's sales; after a convalescence he continued with his business. In the 1840s, the company began selling individual cakes of soap in uniform weights. In 1857, Colgate died and the company was reorganized as Colgate & Company under the management of his similarly devout Baptist son\nSamuel Colgate\n, who did not want to continue the business but thought it would be the right thing to do. In 1872, he introduced Cashmere Bouquet, a perfumed soap.\nIn 1873, the company introduced its first\nColgate toothpaste\n, an aromatic toothpaste sold in jars.\n[\n3\n]\nIn 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon Dental Cream (invented by dentist\nWashington Sheffield\n). Also in 1896, Colgate hired\nMartin Ittner\nand under his direction founded one of the first applied research labs.\n[\n4\n]\nBy 1908, they initiated mass sales of toothpaste in tubes. Another of William Colgate's sons,\nJames Boorman Colgate\n, was a primary trustee of\nColgate University\n(formerly Madison University).\nIn\nMilwaukee\n, Wisconsin, the B. J. Johnson Company was making a soap from\npalm oil\nand\nolive oil\n, the formula of which was developed by Burdett J. Johnson in 1898. The soap was popular enough to rename their company after it in 1917—Palmolive.\n[\n5\n]\nAround the start of the 20th century, Palmolive was the world's best-selling soap.\nIn June 1928, rumors started that \"officials of the Palmolive-Peet Co. are negotiating to purchase the Colgate Co.\" privately held by the Colgate family.\n[\n6\n]\nPeet Brothers Soap Company of Kansas City merged into Palmolive two years before the merger with Colgate.\n[\n7\n]\nThe merger combined the three oldest and largest soap and perfumery companies in the US and was effective July 1, 1928. The combined company was named the \"Colgate Palmolive Peet Company\".\n[\n8\n]\nThe combined pre-merger sales in 1927 of the three companies exceeded $100,000,000 (equivalent to $1,875,000,000 in 2025). The newly combined company had seven US manufacturing facilities as well as factories in 14 foreign countries.\n[\n9\n]\nIn 1953, the companies became a joint venture, known as the Colgate-Palmolive Company.\n[\n8\n]\nCompetition with P&G\n[\nedit\n]\nColgate-Palmolive has long been in competition with\nProcter & Gamble\n(P&G), the world's largest\nsoap\nand\ndetergent\nmaker and the maker of\nCrest toothpaste\n. P&G introduced its\nTide\nlaundry detergent\nshortly after\nWorld War II\n, and thousands of consumers turned from Colgate's soaps to the new product. Colgate lost its number one place in the\ntoothpaste\nmarket when P&G added\nfluoride\nto its toothpaste Crest & Gleem (The Gleem brand was discontinued by P&G in 2014). Colgate has since re-claimed the #1 sales position.\n[\n10\n]\nIn the beginning of the TV era, Colgate-Palmolive wished to compete with P&G as a sponsor of\nsoap operas\nand sponsored only two soap operas,\nThe Doctors\non NBC  &   ABC's\nOne Life To Live\nfrom the shows debut in July 1968 until ABC bought\nOne Life To Live\nfrom its creator Agnes Nixon in December 1974.  They tried to keep the sponsorship of\nOne Life To Live\nand gain sponsorship of Nixon's newest soap opera\nAll My Children\nwhich ABC begin airing on January 5th of 1970 but ABC wouldn't allow it. However,\nThe Doctors\nwas sponsored by Colgate-Palmolive for its entire run from April 1963 until its cancellation in December 1982.\nAfter\nThe Doctors\ncancellation, Colgate-Palmolive never sponsored another show. P&G continued sponsoring several soap operas on all three networks until its last show\nAs the World Turns\nwas canceled in September 2010.\nGeorge Henry Lesch\n, president,\nCEO\n, and\nchairman of the board\nof Colgate-Palmolive in the 1960s and 1970s, transformed the firm into a modern company with major restructuring.\nIn 2005, Colgate sold the under-performing brands Fab, Dynamo, Arctic Power, ABC,\nCold Power\nand\nFresh Start\n, as well as the license of the\nAjax\nbrand for laundry detergents in the\nUS\n, Canada and\nPuerto Rico\n, to\nPhoenix Brands\n, LLC as part of its plan to focus on its higher margin oral, personal, and pet care products.\n[\n11\n]\n[\n12\n]\nIn 2006, Colgate-Palmolive announced the intended acquisition of\nTom's of Maine\n, a leading maker of natural toothpaste, for US$100 million.\n[\n13\n]\nTom's of Maine was founded by\nTom Chappell\nin 1970.\nIn 2020, Colgate-Palmolive acquired Hello Products LLC, one of the fastest-growing premium oral care brands in the United States, for an undisclosed amount.\n[\n14\n]\nToday, Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly listed in three: the United States, India, and Pakistan.\nOn October 25, 2012, the company announced it would cut 2,310 workers, or 6% of its workforce, by the end of 2016 in a push to make the consumer products company more efficient.\n[\n15\n]\nThe company ranked 184th on the 2018\nFortune 500\nlist of the largest United States corporations by revenue.\n[\n16\n]\nIn 2021, the company ranked 15th on the list of Most Trusted Brands by\nMorning Consult\n.\n[\n17\n]\nEducational and community involvement\n[\nedit\n]\nIn 1890, Madison University in New York State was renamed\nColgate University\nin honor of the Colgate family following decades of financial support and involvement.\n[\n18\n]\nThe Colgate-Palmolive Company has sponsored a non-profit track meet open to women of all ages called the\nColgate Women's Games\n.\n[\n19\n]\nThe Colgate Women's Games is the nation's largest amateur track series open to all girls from elementary school through college. Held at\nBrooklyn\n's\nPratt Institute\n, competitors participate in preliminary meets and semi-finals over five weekends throughout January. Finalists compete for trophies and educational grants-in-aid from Colgate-Palmolive Company at New York City's\nMadison Square Garden\nin February. For more than 20 years, the company supports the\nStarlight Children Foundation\nwhich is a non profit organization dedicated to help seriously ill children and their families. The mission is to help children to cope with pain, fear and isolation through entertainment, family activities and education.\nThe Colgate website has resources for children including educational tooth brushing songs and animated videos featuring their former animated mascot Dr. Rabbit.\n[\n20\n]\nIn 2011, Colgate-Palmolive was one of the first companies recognized by\nPETA\n(People for the Ethical Treatment of Animals) under the new \"working for regulatory change\" category for companies that test on animals only when mandated by government regulations and are actively seeking alternatives to animal testing.\n[\n21\n]\nThis relates to the corporation's decision to continue to participate in the profitable Chinese market, where some animal testing is still a regulatory requirement.\n[\n22\n]\nOther companies have chosen to decline entry to this market.\n[\n23\n]\nIn 2006, Colgate-Palmolive acquired an 84% stake in\nTom's of Maine\n.\n[\n13\n]\n[\n24\n]\nIn 2011, the company chose to retain the use of the antibacterial agent\ntriclosan\nin its market-leading Total toothpaste range, despite withdrawing it from several other product ranges, following concerns about triclosan's impact on health and the environment.\n[\n25\n]\nAs of January 2024, Ethical Consumer website states that \"Our research highlights several ethical issues with Colgate-Palmolive, including its approach to palm oil, supply chain management, climate change, excessive pay, tax, human rights, and animal testing. It scored our worst rating across all of these categories.\"\n[\n26\n]\nEnvironmental record\n[\nedit\n]\nColgate-Palmolive received the 2012\nSafe-in-Sound Excellence in Hearing Loss Prevention Award\n.\n[\n27\n]\nAs a successor to\nthe Mennen Company\n, Colgate-Palmolive was reported in 2017 as one of about 300 companies held potentially responsible for\nhazardous waste\nat the\nChemsol\nfederal\nSuperfund site\nin\nPiscataway\n,\nNew Jersey\n.\n[\n28\n]\nTheir involvement in this site may have contributed to the\ncontamination\nof an estimated 18,500 cubic yards (14,100 m\n3\n) of soil with\nvolatile organic compounds\n(VOCs),\nPCBs\n, and\nlead\noff-site. A proposed $23 million agreement with the government and state of New Jersey would require Colgate-Palmolive and the other involved companies to pay for the cleanup of this hazardous waste that is contaminating the soil as well as the\ngroundwater\n.\n[\n29\n]\nIn 2019,\nBreakFreeFromPlastic\ncited Colgate-Palmolive as one of the world's top ten plastic polluters.\n[\n30\n]\nPreviously, Colgate-Palmolive had committed to 100% recyclability of plastics in packaging across all its product categories by 2025 but made no commitment to reducing the use of virgin plastic in packaging.\n[\n31\n]\nA 2021 report by Global Witness, updated in 2022, stated that Colgate-Palmolive had used palm oil suppliers connected to bribery, brutalisation of villagers and child labour in Papua New Guinea.\n[\n32\n]\nIn 2021, the Rainforest Action Network (RAN) gave Colgate-Palmolive a score of \"F\" on their \"scorecard\" keeping track of deforestation and human rights abuses.\n[\n33\n]\nIn August 2021, Colgate-Palmolive publicly disclosed the \"forest impact of its palm oil supply chain in the Indonesian province of North Sumatra\", showing the impact on the rainforests and the indigenous people who live there.\n[\n34\n]\nIn November 2023, Colgate-Palmolive received a \"D-\" on their RAN scorecard.\n[\n35\n]\nIn relation to climate change, in June 2023, Planet Tracker stated that Colgate-Palmolive \"is on a path to missing its approved Science-based Targets emissions by a factor of 7 when optional indirect use emissions are excluded\", it \"provides 'no clear strategy' to mitigate its main source of emissions, namely, upstream Scope 3 activities\" and its \"climate engagement with its value chain has not resulted in positive results over the last half-decade, with the GhG emissions from key 'targeted' areas experiencing substantial growth.\"\n[\n36\n]\nSustainability Beat stated in August 2023 that this puts their profits in jeopardy and risks\ngreenwashing\n.\n[\n37\n]\nIn 2024, the website Ethical Consumer gave Colgate-Palmolive the worst possible rating for climate change, plastic use, and palm oil\/deforestation. It received their best rating for avoiding toxic chemicals in its products.\n[\n26\n]\nCorporate governance\n[\nedit\n]\nAs of August 2023, members of the\nboard of directors\nof Colgate-Palmolive are the following:\n[\n38\n]\nNoel Wallace\nJohn P. Bilbrey\nLisa M. Edwards\nC. Martin Harris\nMartina Hund-Mejean\nKimberly A. Nelson\nLorrie M. Norrington\nSteve Cahillane\nJohn T. Cahill\nStephen Sadove\nEmployment diversity\n[\nedit\n]\nColgate-Palmolive was named one of the \"100 Best Companies for Working Mothers\" by\nWorking Mother\nmagazine.\n[\n39\n]\nThe 2012\nHuman Rights Campaign\n\"report card\" on American businesses gave Colgate an A for its support of diversity in the workplace.\nHowever,\nEthical Consumer\nstates that the company \"published no standards for working hours and wages and no information about the outcomes of supply chain audits. There was no clear mechanism workers could use to make anonymous complaints and raise issues\", and scores badly in their human rights category.\n[\n26\n]\nResponse to Russian invasion of Ukraine\n[\nedit\n]\nFollowing Russia's invasion of Ukraine in 2022, Colgate-Palmolive announced a suspension of imports and sales in Russia, limiting operations to essential health and hygiene products. The company also halted all capital investments, media, advertising, and promotional activities within the country. As of December 2024, Colgate-Palmolive's current operational status in Russia remains unspecified.\n[\n40\n]\nColodent – Colgate-Palmolive toothpaste brand available in Poland\nColgate-Palmolive now markets a broadly diversified mix of products in the United States and other countries. Major product areas include household and personal care products, food products, health care and industrial supplies, and sports and leisure time equipment.\nAfta Lotion\nAnthony longlife soap\nAnbesol\nAjax\nAxion\nCaprice (shampoo; Mexico)\nCibaca\n(India)\nCold Power\nColgate\nColodent (Poland)\nCrystal White Octagon\nCuddly (Australia)\nDarlie\n(toothpaste; Southeast Asia)\nDermassage\nDentagard (toothpaste; Germany)\nDuraphat (fluoride varnish)\nDynamo (detergent)\nElmex\n(toothpaste)\nEltaMD (skincare)\nFab (detergent)\nFabuloso (all purpose cleaner)\nFilorga (cosmetics; France)\nFluffy (Australia)\nFresh Start\nFreska-Ra (Mexico)\nGard (shampoo)\nHacı Şakir (Turkey)\nHello Products\nHill's Pet Nutrition\n(pet food)\nHurricane (detergent; Australia)\nIrish Spring\nKolynos\nLa Croix (bleach; France)\nMennen\nMeridol (toothpaste)\nMurphy Oil Soap\nNifti (detergent; Australia)\nPalmolive\nPCA Skin\nPousse Mousse (acquired from\nS. C. Johnson & Son\n)\nProfidén (toothpaste; Spain)\nProtex\nSanex\n[\n41\n]\nScience Diet\nSkin Bracer\nSoftsoap\nSoft As Soap (soap; Australia)\nSoftlan (softener; Southeast Asia)\nSoupline (France, Belgium, Greece)\nSpeed Stick\nSpree (detergent; Australia)\nSuavitel\n(Mexico)\nTahiti (soap; France, Belgium, Switzerland)\nTeen Spirit\n[\n42\n]\nTender Care\nTom's of Maine\nUltra Brite\nDiscontinued products and former brands\n[\nedit\n]\nAjax Laundry Detergent (Ajax Cleanser still made by Colgate-Palmolive)\n[\n43\n]\nAd (detergent)\n[\n44\n]\nBambeanos\n[\n45\n]\nBrisk (fluoride toothpaste)\n[\n46\n]\nBurst (detergent)\nCue (fluoride toothpaste)\n[\n47\n]\n[\n48\n]\nCashmere Bouquet (soap)\n[\n49\n]\nCherish (cinnamon flavored toothpaste)\nCherish toothpaste logo\nCold Power\n(detergent)* (known in Canada as Arctic Power, Australian and New Zealand rights sold to Henkel in May 2015)\nColeo (soap)\n[\n50\n]\nColgate Tooth Powder**\n[\n51\n]\n[\n52\n]\nand Colgate Chlorophyll Tooth Powder\n[\n53\n]\nColgate Toothpaste with Chlorophyll**\n[\n54\n]\nDynamo laundry detergent\n(liquid detergent-no longer made by CP in the U.S.)\n[\n55\n]\nFab Detergent (no longer made by CP in the U.S.)\nFab One Shot (detergent)\nFlorient (room deodorizer)\nHalo Shampoo\n[\n56\n]\nKolynos (toothpaste)**\nLustre-Creme Shampoo\n[\n57\n]\nOctagon (soap)\n[\n58\n]\nPalmolive Rapid Shave\n[\n59\n]\nColgate's Peter Pan Beauty Bar with Chlorophyll\n[\n60\n]\nSoaky\n(bubble bath for kids)\n[\n61\n]\nSuper Suds (detergent)\n[\n62\n]\n[\n63\n]\nSwerl (liquid cleanser)\n[\n64\n]\nVel\n(dishwashing detergent)\n[\n65\n]\nNotes:\n* While detergent brands continue to be manufactured and sold by Colgate in some countries, in the United States they have been sold to another company,\nPhoenix Brands\nin 2005.\n[\n66\n]\nPhoenix Brands filed for bankruptcy in May 2016\n[\n67\n]\nand the US rights have been assumed by Fab & Kind Company.\n[\ncitation needed\n]\nIn May 2015, Colgate-Palmolive sold its Australian laundry detergents and pre-wash brands to\nHenkel\nfor US$245 million (€220 million).\n[\n68\n]\nColgate-Palmolive has divested its laundry detergents business in Colombia, which was in turn acquired by\nUnilever\nand some Asian countries, which was acquired by\nProcter & Gamble\n.\n[\n69\n]\n** Still being made by Colgate-Palmolive internationally, but no longer available in the U.S.\nIn the U.S., the company operates approximately 60 properties, of which 14 are owned.\n[\n70\n]\nMajor U.S. manufacturing and warehousing facilities used by the oral, personal and home care segment of Colgate-Palmolive were located in\nMorristown, New Jersey\n(previously the headquarters of the Mennen company prior to their 1992 buyout, and still HQ of the Mennen division) until 2014, when the plant shut down and moved operations to\nHodges, South Carolina\n ;\nMorristown, Tennessee\n; and\nCambridge, Ohio\n. The pet nutrition segment has major facilities in\nBowling Green, Kentucky\n;\nEmporia, Kansas\n;\nTopeka, Kansas\n; and\nRichmond, Indiana\n. The primary research center for oral, personal and home care products is located in\nPiscataway, New Jersey\nand the primary research center for pet nutrition products is located in Topeka, Kansas.\nOverseas, the company operates approximately 280 properties of which 80 are owned in over 70 countries.\n[\n70\n]\nMajor overseas facilities used by the oral, personal and home care segment are located in Australia, Brazil, China, Colombia, France, Guatemala, India, Italy, Malaysia, Mexico, Pakistan, Poland, South Africa, Thailand, Venezuela, Vietnam and elsewhere throughout the world.\nColgate-Palmolive has closed or is in the process of phasing out production at certain facilities under a restructuring program initiated in 2004 and has built new state-of-the-art plants to produce toothpaste in the U.S., Mexico and Poland.\n[\n71\n]\n[\n72\n]\nColgate-Palmolive's chief manufacturing plant is located in\nBurlington Township, New Jersey\n, producing all of the fragrance and flavor oils for the company's facilities around the world.\nThe iconic hand on the Palmolive dishwashing soap label belongs to\nhand model\nElizabeth Barbour.\n[\n73\n]\nThe image is an illustration of a photograph taken in 1985 when the Colgate-Palmolive Company updated the image, hiring Barbour, then with the\nFord Agency\nin\nNew York City\n.\n^\n\"Colgate-Palmolive Company 2024 Annual Report (Form 10-K)\"\n. February 13, 2025\n. Retrieved\nFebruary 14,\n2025\n.\n^\n\"\nLegal\/Privacy\nArchived\nFebruary 6, 2016, at the\nWayback Machine\n.\" Colgate-Palmolive. Retrieved June 26, 2010.\n^\nJones, Geoffrey (2008).\n\"Blonde and blue-eyed? Globalizing beauty, c.1945–c.1980\"\n(PDF)\n.\nEconomic History Review\n.\n61\n(1):\n125–\n154.\ndoi\n:\n10.1111\/j.1468-0289.2007.00388.x\n.\nS2CID\n \n154339826\n.\nArchived\n(PDF)\nfrom the original on August 10, 2015.\n^\nMaxine N. Lurie, Marc Mappen, ed. (2004).\n\"Colgate-Palmolive\"\n.\nEncyclopedia of New Jersey\n. Rutgers University.\nISBN\n \n9780813533254\n. Retrieved\nJanuary 3,\n2011\n.\n^\n\"Colgate-Palmolive Company History: Creating Bright Smiles for 200 Years\"\n. Archived from\nthe original\non May 2, 2006\n. Retrieved\nFebruary 24,\n2009\n.\n^\n\"Palmolive to Get Colgate?\"\n.\nThe Kansas City Star\n. Kansas City, Missouri. June 21, 1928\n. Retrieved\nFebruary 4,\n2023\n.\n^\n\"Palmolive Company and K.C. Concern to Unite\"\n.\nThe Daily Tribune\n. Wisconsin Rapids, Wisconsin. December 7, 1926\n. Retrieved\nFebruary 4,\n2023\n.\n^\na\nb\n\"History\"\n. Colgate-Palmolive. 2016\n. Retrieved\nJanuary 12,\n2018\n.\n^\n\"Soap Companies Will be Merged\"\n.\nThe Tennessean\n. Nashville, Tennessee. July 14, 1928\n. Retrieved\nFebruary 4,\n2023\n.\n^\nWilliams, Seenm (September 12, 2014).\n\"Colgate or Crest: Can You Guess Which Is America's Favorite Toothpaste?\"\n.\nfool.com\n.\nArchived\nfrom the original on December 12, 2016\n. Retrieved\nMay 5,\n2018\n.\n^\n\"Colgate-Palmolive, Form 8-K, Current Report, Filing Date Jul 12, 2005\"\n. secdatabase.com.\nArchived\nfrom the original on May 22, 2013\n. Retrieved\nMarch 27,\n2013\n.\n^\n\"Colgate-Palmolive Sells Detergents to Phoenix Brands\"\n. PROMO Magazine. July 13, 2005. Archived from\nthe original\non January 30, 2009\n. Retrieved\nFebruary 24,\n2009\n.\n^\na\nb\n\"Colgate-Palmolive, Form 10-Q, Quarterly Report, Filing Date Apr 28, 2006\"\n(PDF)\n. secdatabase.com.\nArchived\n(PDF)\nfrom the original on May 22, 2013\n. Retrieved\nMarch 27,\n2013\n.\n^\nBargh, Becky (January 28, 2020).\n\"Colgate-Palmolive acquires subscription oral care brand Hello products\"\n.\nCosmetics Business\n. Retrieved\nAugust 6,\n2021\n.\n^\n\"Colgate-Palmolive, Form 8-K, Current Report, Filing Date Oct 25, 2012\"\n. secdatabase.com.\nArchived\nfrom the original on May 22, 2013\n. Retrieved\nMarch 27,\n2013\n.\n^\n\"Fortune 500 Companies 2018: Who Made the List\"\n.\nFortune\n. Archived from\nthe original\non May 2, 2019\n. Retrieved\nNovember 22,\n2018\n.\n^\nShelley, Jonathan (April 20, 2021).\n\"Report names Google 'most trusted brand'\n\"\n.\nWPTA 21\n. Archived from\nthe original\non June 3, 2021\n. Retrieved\nJune 3,\n2021\n.\n^\n\"Colgate University\"\n.\nThe Encyclopedia Americana\n. The Encyclopedia Americana Corporation. 1918.\n^\n\"Colgate Women's Games\"\n.\nArchived\nfrom the original on December 16, 2014\n. Retrieved\nSeptember 26,\n2014\n.\n^\n\"Educational Resources\"\n.\n^\n\"Colgate-Palmolive Company Tops PETA's New List Recognizing Companies Working to End Government-Mandated Tests\"\n. peta.org. Archived from\nthe original\non August 28, 2012\n. Retrieved\nMay 31,\n2012\n.\n^\n\"Choosing Cruelty Free\"\n.\nHRA\n. July 13, 2014.\nArchived\nfrom the original on July 14, 2014\n. Retrieved\nJuly 13,\n2014\n.\n^\n\"Body Shop withdraws products from China over animal testing\"\n.\nABC\n. March 11, 2014.\nArchived\nfrom the original on July 14, 2014\n. Retrieved\nJuly 13,\n2014\n.\n^\n\"Colgate expands reach of quirky toothpaste\"\n.\nUSA Today\n.\nGannett Co. Inc.\nAssociated Press\n. March 22, 2006.\nArchived\nfrom the original on June 4, 2012\n. Retrieved\nJuly 28,\n2011\n.\n^\n\"Colgate Keeps Triclosan in Its $1B Total Brand\"\n.\nArchived\nfrom the original on January 21, 2011\n. Retrieved\nJanuary 21,\n2011\n.\n^\na\nb\nc\n\"How ethical is Colgate-Palmolive Co? | Ethical Consumer\"\n. May 13, 2018.\n^\n\"NIOSH and NHCA present 2012 Safe-in-Sound Excellence in Hearing Loss Prevention Awards™\"\n. Center for Disease Control.\nArchived\nfrom the original on January 3, 2015\n. Retrieved\nSeptember 26,\n2014\n.\n^\n\"Settlement Clears Way for Continued Funding of New Jersey Superfund Cleanup\"\n. US Department of Justice. January 6, 2009.\nArchived\nfrom the original on May 4, 2017\n. Retrieved\nApril 29,\n2017\n.\n^\n\"Colgate Palmolive Company - Knowmore.org\"\n. Knowmore. Archived from\nthe original\non March 7, 2009\n. Retrieved\nFebruary 25,\n2009\n.\n^\nSegran, Elizabeth (November 1, 2019).\n\"Coca-Cola, Nestlé, and PepsiCo are the world's biggest plastic polluters—again\"\n.\nFast Company\n. Retrieved\nFebruary 17,\n2020\n.\n^\n\"Colgate-Palmolive Commits to Recyclability of Plastics in All Packaging\"\n.\nColgate-Palmolive Company\n. Retrieved\nFebruary 17,\n2020\n.\n^\n\"The true price of palm oil\"\n.\n^\n\"Major Brands and Banks Failing to Stop Deforestation and Human Rights Abuses, New Scorecard Finds\"\n.\n^\n\"Colgate-Palmolive Discloses Impact of Supply Chain on Forests and Communities\"\n.\n^\n\"Big Brands Show Little Sign of Progress in Our 2023 'Keep Forests Standing' Scorecard - the Understory\"\n.\n^\n\"Colgate-Palmolive on a +3ºC pathway with 'no clear strategy' for Scope 3 emissions\"\n. June 8, 2023.\n^\n\"Unilever, Procter & Gamble and Colgate-Palmolive putting profits at risk through failure to tackle carbon emissions\"\n. August 21, 2023.\n^\n\"Board of Directors | Colgate-Palmolive\"\n.\ncolgatepalmolive.com\n. Retrieved\nAugust 22,\n2023\n.\n^\n\"Best Companies - Colgate-Palmolive\"\n.\nArchived\nfrom the original on August 24, 2016\n. Retrieved\nAugust 21,\n2016\n.\n^\n\"Colgate-Palmolive to sell only essential health, hygiene products in Russia\"\n.\nBusiness Standard\n. March 12, 2022\n. Retrieved\nDecember 6,\n2024\n.\n^\nJones, David (March 23, 2011).\n\"Colgate buys Sanex from Unilever for $940 million\"\n.\nReuters\n.\nArchived\nfrom the original on September 29, 2011\n. Retrieved\nAugust 17,\n2011\n.\n^\n\"A Brief History of Teen Spirit Deodorant\"\n. InStyle\n. Retrieved\nJune 27,\n2019\n.\n^\nVINTAGE 1965 AJAX DETERGENT COMMERCIAL (STEEL CITY, USA)\n. TV TOY MEMORIES. October 9, 2012.\nArchived\nfrom the original on April 16, 2021\n. Retrieved\nOctober 26,\n2021\n– via\nYouTube\n.\n^\nAD Detergent Whimsical Animation TV Commercial - 1955\n. LAUNDRYSTOP. February 6, 2010.\nArchived\nfrom the original on March 8, 2016\n. Retrieved\nOctober 26,\n2021\n– via\nYouTube\n.\n^\nMarianne M. Jennings (December 13, 2010).\nBusiness: Its Legal, Ethical, and Global Environment\n. Cengage Learning. p. 447.\nISBN\n \n978-0-538-47054-4\n.\n^\ncollectologist (April 27, 2009).\n\"Brisk Toothpaste | collectologist\"\n. Flickr.\nArchived\nfrom the original on October 28, 2016\n. Retrieved\nAugust 1,\n2016\n.\n^\nVINTAGE 1965 COMMERCIAL - CUE TOOTHPASTE (DISCONTINUED)\n. TV TOY MEMORIES. October 7, 2012.\nArchived\nfrom the original on December 11, 2021\n. Retrieved\nOctober 26,\n2021\n– via\nYouTube\n.\n^\nVintage commercials - Cue Toothpaste\n. Vintage Video Archive. November 24, 2017.\nArchived\nfrom the original on December 11, 2021\n. Retrieved\nOctober 26,\n2021\n– via\nYouTube\n.\n^\nada and elsie\n. radiobov. May 11, 2010.\nArchived\nfrom the original on March 9, 2016\n. Retrieved\nOctober 26,\n2021\n– via\nYouTube\n.\n^\n\"Coleo\/Colgates Vintage Original 1950s Soap X 3 PACK – L N F\"\n. Lostandfoundshop.ca. June 23, 2016. Archived from\nthe original\non May 18, 2015\n. Retrieved\nAugust 1,\n2016\n.\n^\nColgate toothpowder double role english 30 secs\n. Ajay Paralkar. October 21, 2009.\nArchived\nfrom the original on March 15, 2016\n. Retrieved\nOctober 26,\n2021\n– via\nYouTube\n.\n^\n\"YouTube\"\n. YouTube.\nArchived\nfrom the original on March 27, 2016\n. Retrieved\nAugust 1,\n2016\n.\n^\n\"Archived copy\"\n.\nArchived\nfrom the original on December 1, 2017\n. Retrieved\nNovember 23,\n2017\n.\n{{\ncite web\n}}\n:  CS1 maint: archived copy as title (\nlink\n)\n^\nGillard, Dale (October 9, 2010).\n\"Colgate chlorophylle | Dale Gillard\"\n. Flickr.\nArchived\nfrom the original on October 28, 2016\n. Retrieved\nAugust 1,\n2016\n.\n^\nDynamo Laundry Detergent Commercial 1982\n. Gone But Not Forgotten Commercials. March 24, 2018.\nArchived\nfrom the original on December 11, 2021\n. Retrieved\nOctober 26,\n2021\n– via\nYouTube\n.\n^\n\"Halo Shampoo commercial 1952 (extended version)\"\n. YouTube. February 2, 2012.\nArchived\nfrom the original on April 15, 2016\n. Retrieved\nAugust 1,\n2016\n.\n^\nLUSTRE CREME HAIR SHAMPOO SHIRLEY JONES\n. tvdays. November 6, 2007.\nArchived\nfrom the original on March 7, 2016\n. Retrieved\nOctober 26,\n2021\n– via\nYouTube\n.\n^\n\"Octagon All Purpose Laundry Bar Soap by Colgate - 7 Oz : Bath Soaps : Health & Personal Care\"\n.\nAmazon\n. Retrieved\nAugust 1,\n2016\n.\n^\nVintage - Rapid Shave Shaving Cream Commercial\n. Ron Flaviano. October 18, 2011.\nArchived\nfrom the original on February 23, 2020\n. Retrieved\nOctober 26,\n2021\n– via\nYouTube\n.\n^\n\"3 Bars NOS Colgate's Peter Pan Beauty Soap Bars -1952 | #1830011308\"\n.\n^\n\"Soaky bubble bath - Australian TV commercial\"\n. YouTube. February 13, 2009.\nArchived\nfrom the original on March 10, 2016\n. Retrieved\nAugust 1,\n2016\n.\n^\n\"Super Suds Detergent Box\"\n.\nStudebaker's General Store\n. Archived from the original on September 14, 2015\n. Retrieved\nAugust 1,\n2016\n.\n^\n\"Vintage Colgate Palmolive Super Suds Laundry Detergent (09\/05\/2008)\"\n. Worthpoint.com. September 5, 2008\n. Retrieved\nAugust 1,\n2016\n.\n^\n\"Supermarket Commercials Part 3: Swerl to Tide\"\n. YouTube. October 24, 2010.\nArchived\nfrom the original on December 2, 2015\n. Retrieved\nAugust 1,\n2016\n.\n^\nVel Dishwashing Detergent Commercial (1960s)\n. Throwback. June 14, 2012.\nArchived\nfrom the original on March 9, 2016\n. Retrieved\nOctober 26,\n2021\n– via\nYouTube\n.\n^\n\"Quality Brands. Priced for Living\"\n. Phoenix Brands.\nArchived\nfrom the original on April 11, 2004\n. Retrieved\nAugust 1,\n2016\n.\n^\nFitzgerald, Patrick (May 20, 2016).\n\"Phoenix Brands files for bankruptcy protection\"\n.\nMarket Watch\n. Retrieved\nJune 17,\n2020\n.\n^\n\"Henkel to buy Colgate-Palmolive's Australian and New Zealand laundry brands\"\n.\nBBC News\n. May 12, 2015.\nArchived\nfrom the original on January 5, 2016\n. Retrieved\nJanuary 3,\n2016\n.\n^\n\"Colgate Sells Asian Detergent Brands to P&G\"\n. WARC. January 5, 2006.\nArchived\nfrom the original on January 5, 2016\n. Retrieved\nJanuary 3,\n2016\n.\n^\na\nb\n\"Colgate-Palmolive, Form 10-K, Annual Report, Filing Date Feb 21, 2013\"\n(PDF)\n. secdatabase.com.\nArchived\n(PDF)\nfrom the original on May 22, 2013\n. Retrieved\nMarch 27,\n2013\n.\n^\n\"Colgate-Palmolive, Form 10-K, Annual Report, Filing Date Feb 28, 2008\"\n. secdatabase.com.\nArchived\nfrom the original on May 22, 2013\n. Retrieved\nMarch 27,\n2013\n.\n^\n\"Colgate-Palmolive opens Morristown toothpaste plant\"\n.\nKnox News Sentinel\n. February 28, 2008.\nArchived\nfrom the original on January 8, 2009\n. Retrieved\nFebruary 26,\n2009\n.\n^\n\"Looking back, Elizabeth Barbour wishes she would've charged a penny per bottle\"\n.\nRoanoke Times\n. September 17, 2006\n. Retrieved\nNovember 19,\n2024\n.\nEnglish\nWikisource\nhas original text related to this article:\nOfficial website\nBusiness data for Colgate-Palmolive Company:\nGoogle\nSEC filings\nYahoo!\nColgate-Palmolive company history\nat\nFundingUniverse","attrs_markdown":"[Jump to content](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#bodyContent)\n\nMain menu\n\nMain menu\n\nmove to sidebar\n\nhide\n\nNavigation\n\n- [Main page](https:\/\/en.wikipedia.org\/wiki\/Main_Page \"Visit the main page [z]\")\n- [Contents](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Contents \"Guides to browsing Wikipedia\")\n- [Current events](https:\/\/en.wikipedia.org\/wiki\/Portal:Current_events \"Articles related to current events\")\n- [Random article](https:\/\/en.wikipedia.org\/wiki\/Special:Random \"Visit a randomly selected article [x]\")\n- [About Wikipedia](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:About \"Learn about Wikipedia and how it works\")\n- [Contact us](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Contact_us \"How to contact Wikipedia\")\n\nContribute\n\n- [Help](https:\/\/en.wikipedia.org\/wiki\/Help:Contents \"Guidance on how to use and edit Wikipedia\")\n- [Learn to edit](https:\/\/en.wikipedia.org\/wiki\/Help:Introduction \"Learn how to edit Wikipedia\")\n- [Community portal](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Community_portal \"The hub for editors\")\n- [Recent changes](https:\/\/en.wikipedia.org\/wiki\/Special:RecentChanges \"A list of recent changes to Wikipedia [r]\")\n- [Upload file](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:File_upload_wizard \"Add images or other media for use on Wikipedia\")\n- [Special pages](https:\/\/en.wikipedia.org\/wiki\/Special:SpecialPages \"A list of all special pages [q]\")\n\n[![](https:\/\/en.wikipedia.org\/static\/images\/icons\/enwiki-25.svg) ![Wikipedia](https:\/\/en.wikipedia.org\/static\/images\/mobile\/copyright\/wikipedia-wordmark-en-25.svg) ![The Free Encyclopedia](https:\/\/en.wikipedia.org\/static\/images\/mobile\/copyright\/wikipedia-tagline-en-25.svg)](https:\/\/en.wikipedia.org\/wiki\/Main_Page)\n\n[Search](https:\/\/en.wikipedia.org\/wiki\/Special:Search \"Search Wikipedia [f]\")\n\nAppearance\n\n- [Donate](https:\/\/donate.wikimedia.org\/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en)\n- [Create account](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:CreateAccount&returnto=Colgate-Palmolive \"You are encouraged to create an account and log in; however, it is not mandatory\")\n- [Log in](https:\/\/en.wikipedia.org\/w\/index.php?title=Special:UserLogin&returnto=Colgate-Palmolive \"You're encouraged to log in; however, it's not mandatory. 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[o]\")\n\n## Contents\nmove to sidebar\n\nhide\n\n- [(Top)](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive)\n- [1 History and founding](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#History_and_founding)\n- [2 Competition with P\\&G](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#Competition_with_P&G)\n- [3 Recent years](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#Recent_years)\n  Toggle Recent years subsection\n  - [3\\.1 Educational and community involvement](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#Educational_and_community_involvement)\n  - [3\\.2 Ethics](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#Ethics)\n  - [3\\.3 Environmental record](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#Environmental_record)\n  - [3\\.4 Corporate governance](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#Corporate_governance)\n  - [3\\.5 Employment diversity](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#Employment_diversity)\n  - [3\\.6 Response to Russian invasion of Ukraine](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#Response_to_Russian_invasion_of_Ukraine)\n- [4 Brands](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#Brands)\n- [5 Discontinued products and former brands](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#Discontinued_products_and_former_brands)\n- [6 Facilities](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#Facilities)\n- [7 Advertising](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#Advertising)\n- [8 References](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#References)\n- [9 External links](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#External_links)\n\nToggle the table of contents\n\n# Colgate-Palmolive\n43 languages\n\n- [العربية](https:\/\/ar.wikipedia.org\/wiki\/%D9%83%D9%88%D9%84%D8%BA%D9%8A%D8%AA_-_%D8%A8%D8%A7%D9%84%D9%85%D9%88%D9%84%D9%8A%D9%81_\$%D8%B4%D8%B1%D9%83%D8%A9\$ \"كولغيت - بالموليف (شركة) – Arabic\")\n- [تۆرکجه](https:\/\/azb.wikipedia.org\/wiki\/%DA%A9%D9%88%D9%84%D9%82%DB%8C%D8%AA-%D9%BE%D8%A7%D9%84%D9%85%D9%88%D9%84%DB%8C%D9%88 \"کولقیت-پالمولیو – South Azerbaijani\")\n- [Беларуская](https:\/\/be.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Belarusian\")\n- [Български](https:\/\/bg.wikipedia.org\/wiki\/%D0%9A%D0%BE%D0%BB%D0%B3%D0%B5%D0%B9%D1%82-%D0%9F%D0%B0%D0%BB%D0%BC%D0%BE%D0%BB%D0%B8%D0%B2 \"Колгейт-Палмолив – Bulgarian\")\n- [Català](https:\/\/ca.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Catalan\")\n- [Čeština](https:\/\/cs.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Czech\")\n- [Dansk](https:\/\/da.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Danish\")\n- [Deutsch](https:\/\/de.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – German\")\n- [Ελληνικά](https:\/\/el.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Greek\")\n- [Esperanto](https:\/\/eo.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Esperanto\")\n- [Español](https:\/\/es.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Spanish\")\n- [Eesti](https:\/\/et.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Estonian\")\n- [فارسی](https:\/\/fa.wikipedia.org\/wiki\/%DA%A9%D9%88%D9%84%DA%AF%DB%8C%D8%AA-%D9%BE%D8%A7%D9%84%D9%85%D9%88%D9%84%DB%8C%D9%88 \"کولگیت-پالمولیو – Persian\")\n- [Suomi](https:\/\/fi.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Finnish\")\n- [Français](https:\/\/fr.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – French\")\n- [Hausa](https:\/\/ha.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Hausa\")\n- [עברית](https:\/\/he.wikipedia.org\/wiki\/%D7%A7%D7%95%D7%9C%D7%92%D7%99%D7%99%D7%98-%D7%A4%D7%9C%D7%9E%D7%95%D7%9C%D7%99%D7%91 \"קולגייט-פלמוליב – Hebrew\")\n- [हिन्दी](https:\/\/hi.wikipedia.org\/wiki\/%E0%A4%95%E0%A5%8B%E0%A4%B2%E0%A4%97%E0%A5%87%E0%A4%9F_%E0%A4%AA%E0%A4%BE%E0%A4%AE%E0%A5%8B%E0%A4%B2%E0%A4%BF%E0%A4%B5 \"कोलगेट पामोलिव – Hindi\")\n- [Magyar](https:\/\/hu.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Hungarian\")\n- [Հայերեն](https:\/\/hy.wikipedia.org\/wiki\/%D4%BF%D5%B8%D5%AC%D5%A3%D5%A5%D5%B5%D5%A9-%D5%8A%D5%A1%D5%AC%D5%B4%D5%B8%D5%AC%D5%AB%D5%BE \"Կոլգեյթ-Պալմոլիվ – Armenian\")\n- [Bahasa Indonesia](https:\/\/id.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Indonesian\")\n- [Italiano](https:\/\/it.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Italian\")\n- [日本語](https:\/\/ja.wikipedia.org\/wiki\/%E3%82%B3%E3%83%AB%E3%82%B2%E3%83%BC%E3%83%88%E3%83%BB%E3%83%91%E3%83%BC%E3%83%A2%E3%83%AA%E3%83%BC%E3%83%96 \"コルゲート・パーモリーブ – Japanese\")\n- [ქართული](https:\/\/ka.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Georgian\")\n- [Қазақша](https:\/\/kk.wikipedia.org\/wiki\/Colgate-Palmolive_Company \"Colgate-Palmolive Company – Kazakh\")\n- [한국어](https:\/\/ko.wikipedia.org\/wiki\/%EC%BD%9C%EA%B2%8C%EC%9D%B4%ED%8A%B8-%ED%8C%8C%EB%AA%B0%EB%A6%AC%EB%B8%8C \"콜게이트-파몰리브 – Korean\")\n- [Bahasa Melayu](https:\/\/ms.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Malay\")\n- [Nederlands](https:\/\/nl.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Dutch\")\n- [Norsk bokmål](https:\/\/no.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Norwegian Bokmål\")\n- [Polski](https:\/\/pl.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Polish\")\n- [Português](https:\/\/pt.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Portuguese\")\n- [Română](https:\/\/ro.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Romanian\")\n- [Русский](https:\/\/ru.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Russian\")\n- [Саха тыла](https:\/\/sah.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Yakut\")\n- [Svenska](https:\/\/sv.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Swedish\")\n- [ไทย](https:\/\/th.wikipedia.org\/wiki\/%E0%B8%84%E0%B8%AD%E0%B8%A5%E0%B9%80%E0%B8%81%E0%B8%95-%E0%B8%9B%E0%B8%B2%E0%B8%A5%E0%B9%8C%E0%B8%A1%E0%B9%82%E0%B8%AD%E0%B8%A5%E0%B8%B5%E0%B8%9F \"คอลเกต-ปาล์มโอลีฟ – Thai\")\n- [Tagalog](https:\/\/tl.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Tagalog\")\n- [Türkçe](https:\/\/tr.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Turkish\")\n- [Українська](https:\/\/uk.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Ukrainian\")\n- [Oʻzbekcha \/ ўзбекча](https:\/\/uz.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Uzbek\")\n- [Tiếng Việt](https:\/\/vi.wikipedia.org\/wiki\/Colgate-Palmolive \"Colgate-Palmolive – Vietnamese\")\n- [粵語](https:\/\/zh-yue.wikipedia.org\/wiki\/%E9%AB%98%E9%9C%B2%E6%BD%94-%E6%A3%95%E6%AC%96 \"高露潔-棕欖 – Cantonese\")\n- [中文](https:\/\/zh.wikipedia.org\/wiki\/%E9%AB%98%E9%9C%B2%E6%B4%81-%E6%A3%95%E6%A6%84 \"高露洁-棕榄 – Chinese\")\n\n[Edit links](https:\/\/www.wikidata.org\/wiki\/Special:EntityPage\/Q609466#sitelinks-wikipedia \"Edit interlanguage links\")\n\n- [Article](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive \"View the content page [c]\")\n- [Talk](https:\/\/en.wikipedia.org\/wiki\/Talk:Colgate-Palmolive \"Discuss improvements to the content page [t]\")\n\nEnglish\n\n- [Read](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive)\n- [Edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit \"Edit this page [e]\")\n- [View history](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=history \"Past revisions of this page [h]\")\n\nTools\n\nTools\n\nmove to sidebar\n\nhide\n\nActions\n\n- 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hosted by Wikidata [g]\")\n\nAppearance\n\nmove to sidebar\n\nhide\n\nFrom Wikipedia, the free encyclopedia\n\nAmerican multinational consumer products company\n\n|   |   |\n|---|---|\n| [![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/8\/86\/Colgate-Palmolive_%282025%29.svg\/250px-Colgate-Palmolive_%282025%29.svg.png)](https:\/\/en.wikipedia.org\/wiki\/File:Colgate-Palmolive_\$2025\$.svg)Logo used since 2025 |   |\n| [![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/0\/04\/Colgate-Palmolive_Building_300_Park_Avenue.jpg\/250px-Colgate-Palmolive_Building_300_Park_Avenue.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Colgate-Palmolive_Building_300_Park_Avenue.jpg)Headquarters in [Midtown Manhattan, New York](https:\/\/en.wikipedia.org\/wiki\/Midtown_Manhattan,_New_York \"Midtown Manhattan, New York\") |   |\n| [Trade name](https:\/\/en.wikipedia.org\/wiki\/Trade_name \"Trade name\") | Colgate-Palmolive |\n| Formerly | Colgate-Palmolive-Peet Company (1928–1953) |\n| Company type | [Public](https:\/\/en.wikipedia.org\/wiki\/Public_company \"Public company\") |\n| [Traded as](https:\/\/en.wikipedia.org\/wiki\/Ticker_symbol \"Ticker symbol\") | [NYSE](https:\/\/en.wikipedia.org\/wiki\/New_York_Stock_Exchange \"New York Stock Exchange\"): [CL](https:\/\/www.nyse.com\/quote\/XNYS:CL) [S\\&P 100](https:\/\/en.wikipedia.org\/wiki\/S%26P_100 \"S&P 100\") component [S\\&P 500](https:\/\/en.wikipedia.org\/wiki\/S%26P_500 \"S&P 500\") component |\n| Industry | [Consumer goods](https:\/\/en.wikipedia.org\/wiki\/Fast-moving_consumer_goods \"Fast-moving consumer goods\") |\n| Predecessors | [Colgate](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$ \"Colgate (toothpaste)\") [Palmolive](https:\/\/en.wikipedia.org\/wiki\/Palmolive_\$brand\$ \"Palmolive (brand)\") (pre-1953 [merger](https:\/\/en.wikipedia.org\/wiki\/Mergers_and_acquisitions \"Mergers and acquisitions\")) |\n| Founded | 1806; 220 years ago (1806) |\n| Founders | [William Colgate](https:\/\/en.wikipedia.org\/wiki\/William_Colgate \"William Colgate\") (Colgate) Burdett J. Johnson (Palmolive) William J. Peet and Robert Peet (Peet Brothers) |\n| Headquarters | 300 [Park Avenue](https:\/\/en.wikipedia.org\/wiki\/Park_Avenue \"Park Avenue\"), [New York City](https:\/\/en.wikipedia.org\/wiki\/New_York_City \"New York City\"), [New York](https:\/\/en.wikipedia.org\/wiki\/New_York_\$state\$ \"New York (state)\") 10022, U.S. |\n| Area served | Worldwide |\n| Key people | Noel Wallace (Chairman, President & [CEO](https:\/\/en.wikipedia.org\/wiki\/Chief_executive_officer \"Chief executive officer\")) Stanley J. Sutula III ([CFO](https:\/\/en.wikipedia.org\/wiki\/Chief_financial_officer \"Chief financial officer\")) |\n| Products | [Cleaning agents](https:\/\/en.wikipedia.org\/wiki\/Cleaning_agent \"Cleaning agent\") [Personal care products](https:\/\/en.wikipedia.org\/wiki\/Personal_care#Products \"Personal care\") [Pet food](https:\/\/en.wikipedia.org\/wiki\/Pet_food \"Pet food\") |\n| Revenue | ![Increase](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/b\/b0\/Increase2.svg\/20px-Increase2.svg.png) [US\\$](https:\/\/en.wikipedia.org\/wiki\/United_States_dollar \"United States dollar\")20\\.1 billion (2024) |\n| [Operating income](https:\/\/en.wikipedia.org\/wiki\/Earnings_before_interest_and_taxes \"Earnings before interest and taxes\") | ![Increase](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/b\/b0\/Increase2.svg\/20px-Increase2.svg.png) US\\$4.27 billion (2024) |\n| [Net income](https:\/\/en.wikipedia.org\/wiki\/Net_income \"Net income\") | ![Increase](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/b\/b0\/Increase2.svg\/20px-Increase2.svg.png) US\\$2.89 billion (2024) |\n| [Total assets](https:\/\/en.wikipedia.org\/wiki\/Asset \"Asset\") | ![Decrease](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/e\/ed\/Decrease2.svg\/20px-Decrease2.svg.png) US\\$16.0 billion (2024) |\n| [Total equity](https:\/\/en.wikipedia.org\/wiki\/Equity_\$finance\$ \"Equity (finance)\") | ![Decrease](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/e\/ed\/Decrease2.svg\/20px-Decrease2.svg.png) US\\$212 million (2024) |\n| Number of employees | c. 34,000 (2024) |\n| Website | [colgatepalmolive.com](https:\/\/colgatepalmolive.com\/) |\n| **Footnotes \/ references** [\\[1\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Annual10K2024-1) |   |\n\nThe **Colgate-Palmolive Company**, commonly known as **Colgate-Palmolive**, is an American [multinational](https:\/\/en.wikipedia.org\/wiki\/Multinational_corporation \"Multinational corporation\") [consumer products](https:\/\/en.wikipedia.org\/wiki\/Consumer_products \"Consumer products\") company headquartered on [Park Avenue](https:\/\/en.wikipedia.org\/wiki\/Park_Avenue \"Park Avenue\") in [Midtown Manhattan](https:\/\/en.wikipedia.org\/wiki\/Midtown_Manhattan \"Midtown Manhattan\"), [New York City](https:\/\/en.wikipedia.org\/wiki\/New_York_City \"New York City\"). The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.[\\[2\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-2)\n\n## History and founding\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=1 \"Edit section: History and founding\")\\]\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/c\/c6\/Good_Teeth_Good_Health%2C_Colgate%27s_Ribbon_Dental_Cream%2C_1913.jpg\/250px-Good_Teeth_Good_Health%2C_Colgate%27s_Ribbon_Dental_Cream%2C_1913.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Good_Teeth_Good_Health,_Colgate%27s_Ribbon_Dental_Cream,_1913.jpg)\n\n1913 magazine ad of [Colgate](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$ \"Colgate (toothpaste)\") toothpaste\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/d\/dc\/Palmolive1915.jpg\/250px-Palmolive1915.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Palmolive1915.jpg)\n\n1915 magazine ad of [Palmolive](https:\/\/en.wikipedia.org\/wiki\/Palmolive_\$brand\$ \"Palmolive (brand)\") soap\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/5\/5e\/Colgate%27s_Ribbon_Dental_Cream%2C_Protect_your_teeth_from_grit._Red_Book_Magazine_1923-03.jpg\/250px-Colgate%27s_Ribbon_Dental_Cream%2C_Protect_your_teeth_from_grit._Red_Book_Magazine_1923-03.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Colgate%27s_Ribbon_Dental_Cream,_Protect_your_teeth_from_grit._Red_Book_Magazine_1923-03.jpg)\n\n1923 Red Book magazine ad for Colgate’s Ribbon Dental Cream\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/e\/e5\/Colgate-Palmolive_logo.svg\/250px-Colgate-Palmolive_logo.svg.png)](https:\/\/en.wikipedia.org\/wiki\/File:Colgate-Palmolive_logo.svg)\n\nLogo used from 1983 to 2025\n\n[William Colgate](https:\/\/en.wikipedia.org\/wiki\/William_Colgate \"William Colgate\"), an English immigrant to the United States and devout [Baptist](https:\/\/en.wikipedia.org\/wiki\/Baptist \"Baptist\"), established a starch, soap, and candle factory on Dutch Street in [New York City](https:\/\/en.wikipedia.org\/wiki\/New_York_City \"New York City\") under the name William Colgate & Company in 1806.\n\nIn 1833, he suffered a severe heart attack, stopping his business's sales; after a convalescence he continued with his business. In the 1840s, the company began selling individual cakes of soap in uniform weights. In 1857, Colgate died and the company was reorganized as Colgate & Company under the management of his similarly devout Baptist son [Samuel Colgate](https:\/\/en.wikipedia.org\/wiki\/Samuel_Colgate \"Samuel Colgate\"), who did not want to continue the business but thought it would be the right thing to do. In 1872, he introduced Cashmere Bouquet, a perfumed soap.\n\nIn 1873, the company introduced its first [Colgate toothpaste](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$ \"Colgate (toothpaste)\"), an aromatic toothpaste sold in jars.[\\[3\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-3) In 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon Dental Cream (invented by dentist [Washington Sheffield](https:\/\/en.wikipedia.org\/wiki\/Washington_Sheffield \"Washington Sheffield\")). Also in 1896, Colgate hired [Martin Ittner](https:\/\/en.wikipedia.org\/wiki\/Martin_Ittner \"Martin Ittner\") and under his direction founded one of the first applied research labs.[\\[4\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-NJ_history_page_160-4) By 1908, they initiated mass sales of toothpaste in tubes. Another of William Colgate's sons, [James Boorman Colgate](https:\/\/en.wikipedia.org\/wiki\/James_Boorman_Colgate \"James Boorman Colgate\"), was a primary trustee of [Colgate University](https:\/\/en.wikipedia.org\/wiki\/Colgate_University \"Colgate University\") (formerly Madison University).\n\nIn [Milwaukee](https:\/\/en.wikipedia.org\/wiki\/Milwaukee \"Milwaukee\"), Wisconsin, the B. J. Johnson Company was making a soap from [palm oil](https:\/\/en.wikipedia.org\/wiki\/Palm_oil \"Palm oil\") and [olive oil](https:\/\/en.wikipedia.org\/wiki\/Olive_oil \"Olive oil\"), the formula of which was developed by Burdett J. Johnson in 1898. The soap was popular enough to rename their company after it in 1917—Palmolive.[\\[5\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-5) Around the start of the 20th century, Palmolive was the world's best-selling soap.\n\nIn June 1928, rumors started that \"officials of the Palmolive-Peet Co. are negotiating to purchase the Colgate Co.\" privately held by the Colgate family.[\\[6\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-6) Peet Brothers Soap Company of Kansas City merged into Palmolive two years before the merger with Colgate.[\\[7\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-7) The merger combined the three oldest and largest soap and perfumery companies in the US and was effective July 1, 1928. The combined company was named the \"Colgate Palmolive Peet Company\".[\\[8\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-CP_history-8) The combined pre-merger sales in 1927 of the three companies exceeded \\$100,000,000 (equivalent to \\$1,875,000,000 in 2025). The newly combined company had seven US manufacturing facilities as well as factories in 14 foreign countries.[\\[9\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-9) In 1953, the companies became a joint venture, known as the Colgate-Palmolive Company.[\\[8\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-CP_history-8)\n\n## Competition with P\\&G\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=2 \"Edit section: Competition with P&G\")\\]\n\nColgate-Palmolive has long been in competition with [Procter & Gamble](https:\/\/en.wikipedia.org\/wiki\/Procter_%26_Gamble \"Procter & Gamble\") (P\\&G), the world's largest [soap](https:\/\/en.wikipedia.org\/wiki\/Soap \"Soap\") and [detergent](https:\/\/en.wikipedia.org\/wiki\/Detergent \"Detergent\") maker and the maker of [Crest toothpaste](https:\/\/en.wikipedia.org\/wiki\/Crest_toothpaste \"Crest toothpaste\"). P\\&G introduced its [Tide](https:\/\/en.wikipedia.org\/wiki\/Tide_\$brand\$ \"Tide (brand)\") [laundry detergent](https:\/\/en.wikipedia.org\/wiki\/Laundry_detergent \"Laundry detergent\") shortly after [World War II](https:\/\/en.wikipedia.org\/wiki\/World_War_II \"World War II\"), and thousands of consumers turned from Colgate's soaps to the new product. Colgate lost its number one place in the [toothpaste](https:\/\/en.wikipedia.org\/wiki\/Toothpaste \"Toothpaste\") market when P\\&G added [fluoride](https:\/\/en.wikipedia.org\/wiki\/Fluoride \"Fluoride\") to its toothpaste Crest & Gleem (The Gleem brand was discontinued by P\\&G in 2014). Colgate has since re-claimed the \\#1 sales position.[\\[10\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-10) In the beginning of the TV era, Colgate-Palmolive wished to compete with P\\&G as a sponsor of [soap operas](https:\/\/en.wikipedia.org\/wiki\/Soap_operas \"Soap operas\") and sponsored only two soap operas, *[The Doctors](https:\/\/en.wikipedia.org\/wiki\/The_Doctors_\$soap_opera\$ \"The Doctors (soap opera)\")* on NBC & ABC's *[One Life To Live](https:\/\/en.wikipedia.org\/wiki\/One_Life_To_Live \"One Life To Live\")* from the shows debut in July 1968 until ABC bought *One Life To Live* from its creator Agnes Nixon in December 1974. They tried to keep the sponsorship of *One Life To Live* and gain sponsorship of Nixon's newest soap opera *All My Children* which ABC begin airing on January 5th of 1970 but ABC wouldn't allow it. However, *The Doctors* was sponsored by Colgate-Palmolive for its entire run from April 1963 until its cancellation in December 1982.\n\nAfter *The Doctors* cancellation, Colgate-Palmolive never sponsored another show. P\\&G continued sponsoring several soap operas on all three networks until its last show *As the World Turns* was canceled in September 2010.\n\n[George Henry Lesch](https:\/\/en.wikipedia.org\/wiki\/George_Henry_Lesch \"George Henry Lesch\"), president, [CEO](https:\/\/en.wikipedia.org\/wiki\/CEO \"CEO\"), and [chairman of the board](https:\/\/en.wikipedia.org\/wiki\/Chairman_of_the_board \"Chairman of the board\") of Colgate-Palmolive in the 1960s and 1970s, transformed the firm into a modern company with major restructuring.\n\n## Recent years\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=3 \"Edit section: Recent years\")\\]\n\nIn 2005, Colgate sold the under-performing brands Fab, Dynamo, Arctic Power, ABC, [Cold Power](https:\/\/en.wikipedia.org\/wiki\/Cold_Power \"Cold Power\") and [Fresh Start](https:\/\/en.wikipedia.org\/wiki\/Fresh_Start_\$detergent\$ \"Fresh Start (detergent)\"), as well as the license of the [Ajax](https:\/\/en.wikipedia.org\/wiki\/Ajax_\$cleaning_product\$ \"Ajax (cleaning product)\") brand for laundry detergents in the [US](https:\/\/en.wikipedia.org\/wiki\/US \"US\"), Canada and [Puerto Rico](https:\/\/en.wikipedia.org\/wiki\/Puerto_Rico \"Puerto Rico\"), to [Phoenix Brands](https:\/\/en.wikipedia.org\/w\/index.php?title=Phoenix_Brands&action=edit&redlink=1 \"Phoenix Brands (page does not exist)\"), LLC as part of its plan to focus on its higher margin oral, personal, and pet care products.[\\[11\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Colgate-Palmolive-Jul-2005-8-K-11)[\\[12\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-12)\n\nIn 2006, Colgate-Palmolive announced the intended acquisition of [Tom's of Maine](https:\/\/en.wikipedia.org\/wiki\/Tom%27s_of_Maine \"Tom's of Maine\"), a leading maker of natural toothpaste, for US\\$100 million.[\\[13\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Colgate-Palmolive-Apr-2006-10-Q-13) Tom's of Maine was founded by [Tom Chappell](https:\/\/en.wikipedia.org\/wiki\/Tom_Chappell \"Tom Chappell\") in 1970.\n\nIn 2020, Colgate-Palmolive acquired Hello Products LLC, one of the fastest-growing premium oral care brands in the United States, for an undisclosed amount.[\\[14\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-14)\n\nToday, Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly listed in three: the United States, India, and Pakistan.\n\nOn October 25, 2012, the company announced it would cut 2,310 workers, or 6% of its workforce, by the end of 2016 in a push to make the consumer products company more efficient.[\\[15\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Colgate-Palmolive-Oct-2012-8-K-15) The company ranked 184th on the 2018 [Fortune 500](https:\/\/en.wikipedia.org\/wiki\/Fortune_500 \"Fortune 500\") list of the largest United States corporations by revenue.[\\[16\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-16) In 2021, the company ranked 15th on the list of Most Trusted Brands by [Morning Consult](https:\/\/en.wikipedia.org\/wiki\/Morning_Consult \"Morning Consult\").[\\[17\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-17)\n\n### Educational and community involvement\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=4 \"Edit section: Educational and community involvement\")\\]\n\nIn 1890, Madison University in New York State was renamed [Colgate University](https:\/\/en.wikipedia.org\/wiki\/Colgate_University \"Colgate University\") in honor of the Colgate family following decades of financial support and involvement.[\\[18\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-americana-18)\n\nThe Colgate-Palmolive Company has sponsored a non-profit track meet open to women of all ages called the [Colgate Women's Games](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_Women%27s_Games&action=edit&redlink=1 \"Colgate Women's Games (page does not exist)\").[\\[19\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-19) The Colgate Women's Games is the nation's largest amateur track series open to all girls from elementary school through college. Held at [Brooklyn](https:\/\/en.wikipedia.org\/wiki\/Brooklyn \"Brooklyn\")'s [Pratt Institute](https:\/\/en.wikipedia.org\/wiki\/Pratt_Institute \"Pratt Institute\"), competitors participate in preliminary meets and semi-finals over five weekends throughout January. Finalists compete for trophies and educational grants-in-aid from Colgate-Palmolive Company at New York City's [Madison Square Garden](https:\/\/en.wikipedia.org\/wiki\/Madison_Square_Garden \"Madison Square Garden\") in February. For more than 20 years, the company supports the [Starlight Children Foundation](https:\/\/en.wikipedia.org\/w\/index.php?title=Starlight_Children_Foundation&action=edit&redlink=1 \"Starlight Children Foundation (page does not exist)\") which is a non profit organization dedicated to help seriously ill children and their families. The mission is to help children to cope with pain, fear and isolation through entertainment, family activities and education.\n\nThe Colgate website has resources for children including educational tooth brushing songs and animated videos featuring their former animated mascot Dr. Rabbit.[\\[20\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-20)\n\n### Ethics\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=5 \"Edit section: Ethics\")\\]\n\nIn 2011, Colgate-Palmolive was one of the first companies recognized by [PETA](https:\/\/en.wikipedia.org\/wiki\/PETA \"PETA\") (People for the Ethical Treatment of Animals) under the new \"working for regulatory change\" category for companies that test on animals only when mandated by government regulations and are actively seeking alternatives to animal testing.[\\[21\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-21) This relates to the corporation's decision to continue to participate in the profitable Chinese market, where some animal testing is still a regulatory requirement.[\\[22\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-22) Other companies have chosen to decline entry to this market.[\\[23\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-23)\n\nIn 2006, Colgate-Palmolive acquired an 84% stake in [Tom's of Maine](https:\/\/en.wikipedia.org\/wiki\/Tom%27s_of_Maine \"Tom's of Maine\").[\\[13\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Colgate-Palmolive-Apr-2006-10-Q-13)[\\[24\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-usatoday-24) In 2011, the company chose to retain the use of the antibacterial agent [triclosan](https:\/\/en.wikipedia.org\/wiki\/Triclosan \"Triclosan\") in its market-leading Total toothpaste range, despite withdrawing it from several other product ranges, following concerns about triclosan's impact on health and the environment.[\\[25\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-25)\n\nAs of January 2024, Ethical Consumer website states that \"Our research highlights several ethical issues with Colgate-Palmolive, including its approach to palm oil, supply chain management, climate change, excessive pay, tax, human rights, and animal testing. It scored our worst rating across all of these categories.\"[\\[26\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-ethicalconsumer.org-26)\n\n### Environmental record\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=6 \"Edit section: Environmental record\")\\]\n\nColgate-Palmolive received the 2012 [Safe-in-Sound Excellence in Hearing Loss Prevention Award](https:\/\/en.wikipedia.org\/wiki\/Safe-in-Sound_Excellence_in_Hearing_Loss_Prevention_Award \"Safe-in-Sound Excellence in Hearing Loss Prevention Award\").[\\[27\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-27)\n\nAs a successor to [the Mennen Company](https:\/\/en.wikipedia.org\/wiki\/Mennen \"Mennen\"), Colgate-Palmolive was reported in 2017 as one of about 300 companies held potentially responsible for [hazardous waste](https:\/\/en.wikipedia.org\/wiki\/Hazardous_waste \"Hazardous waste\") at the [Chemsol](https:\/\/en.wikipedia.org\/w\/index.php?title=Chemsol&action=edit&redlink=1 \"Chemsol (page does not exist)\") federal [Superfund site](https:\/\/en.wikipedia.org\/wiki\/Superfund_site \"Superfund site\") in [Piscataway](https:\/\/en.wikipedia.org\/wiki\/Piscataway_Township,_New_Jersey \"Piscataway Township, New Jersey\"), [New Jersey](https:\/\/en.wikipedia.org\/wiki\/New_Jersey \"New Jersey\").[\\[28\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-28) Their involvement in this site may have contributed to the [contamination](https:\/\/en.wikipedia.org\/wiki\/Contamination \"Contamination\") of an estimated 18,500 cubic yards (14,100 m3) of soil with [volatile organic compounds](https:\/\/en.wikipedia.org\/wiki\/Volatile_organic_compounds \"Volatile organic compounds\") (VOCs), [PCBs](https:\/\/en.wikipedia.org\/wiki\/Polychlorinated_biphenyl \"Polychlorinated biphenyl\"), and [lead](https:\/\/en.wikipedia.org\/wiki\/Lead \"Lead\") off-site. A proposed \\$23 million agreement with the government and state of New Jersey would require Colgate-Palmolive and the other involved companies to pay for the cleanup of this hazardous waste that is contaminating the soil as well as the [groundwater](https:\/\/en.wikipedia.org\/wiki\/Groundwater \"Groundwater\").[\\[29\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-29)\n\nIn 2019, [BreakFreeFromPlastic](https:\/\/en.wikipedia.org\/w\/index.php?title=BreakFreeFromPlastic&action=edit&redlink=1 \"BreakFreeFromPlastic (page does not exist)\") cited Colgate-Palmolive as one of the world's top ten plastic polluters.[\\[30\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-30) Previously, Colgate-Palmolive had committed to 100% recyclability of plastics in packaging across all its product categories by 2025 but made no commitment to reducing the use of virgin plastic in packaging.[\\[31\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-31)\n\nA 2021 report by Global Witness, updated in 2022, stated that Colgate-Palmolive had used palm oil suppliers connected to bribery, brutalisation of villagers and child labour in Papua New Guinea.[\\[32\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-32)\n\nIn 2021, the Rainforest Action Network (RAN) gave Colgate-Palmolive a score of \"F\" on their \"scorecard\" keeping track of deforestation and human rights abuses.[\\[33\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-33) In August 2021, Colgate-Palmolive publicly disclosed the \"forest impact of its palm oil supply chain in the Indonesian province of North Sumatra\", showing the impact on the rainforests and the indigenous people who live there.[\\[34\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-34) In November 2023, Colgate-Palmolive received a \"D-\" on their RAN scorecard.[\\[35\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-35)\n\nIn relation to climate change, in June 2023, Planet Tracker stated that Colgate-Palmolive \"is on a path to missing its approved Science-based Targets emissions by a factor of 7 when optional indirect use emissions are excluded\", it \"provides 'no clear strategy' to mitigate its main source of emissions, namely, upstream Scope 3 activities\" and its \"climate engagement with its value chain has not resulted in positive results over the last half-decade, with the GhG emissions from key 'targeted' areas experiencing substantial growth.\"[\\[36\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-36) Sustainability Beat stated in August 2023 that this puts their profits in jeopardy and risks [greenwashing](https:\/\/en.wikipedia.org\/wiki\/Greenwashing \"Greenwashing\").[\\[37\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-37)\n\nIn 2024, the website Ethical Consumer gave Colgate-Palmolive the worst possible rating for climate change, plastic use, and palm oil\/deforestation. It received their best rating for avoiding toxic chemicals in its products.[\\[26\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-ethicalconsumer.org-26)\n\n### Corporate governance\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=7 \"Edit section: Corporate governance\")\\]\n\nAs of August 2023, members of the [board of directors](https:\/\/en.wikipedia.org\/wiki\/Board_of_directors \"Board of directors\") of Colgate-Palmolive are the following:[\\[38\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-38)\n\n- Noel Wallace\n- John P. Bilbrey\n- Lisa M. Edwards\n- C. Martin Harris\n- Martina Hund-Mejean\n- Kimberly A. Nelson\n- Lorrie M. Norrington\n- [Steve Cahillane](https:\/\/en.wikipedia.org\/wiki\/Steve_Cahillane \"Steve Cahillane\")\n- [John T. Cahill](https:\/\/en.wikipedia.org\/wiki\/John_T._Cahill_\$businessman\$ \"John T. Cahill (businessman)\")\n- [Stephen Sadove](https:\/\/en.wikipedia.org\/wiki\/Stephen_Sadove \"Stephen Sadove\")\n\n### Employment diversity\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=8 \"Edit section: Employment diversity\")\\]\n\nColgate-Palmolive was named one of the \"100 Best Companies for Working Mothers\" by *[Working Mother](https:\/\/en.wikipedia.org\/wiki\/Working_Mother \"Working Mother\")* magazine.[\\[39\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-39) The 2012 [Human Rights Campaign](https:\/\/en.wikipedia.org\/wiki\/Human_Rights_Campaign \"Human Rights Campaign\") \"report card\" on American businesses gave Colgate an A for its support of diversity in the workplace.\n\nHowever, [Ethical Consumer](https:\/\/en.wikipedia.org\/wiki\/Ethical_Consumer \"Ethical Consumer\") states that the company \"published no standards for working hours and wages and no information about the outcomes of supply chain audits. There was no clear mechanism workers could use to make anonymous complaints and raise issues\", and scores badly in their human rights category.[\\[26\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-ethicalconsumer.org-26)\n\n### Response to Russian invasion of Ukraine\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=9 \"Edit section: Response to Russian invasion of Ukraine\")\\]\n\nFollowing Russia's invasion of Ukraine in 2022, Colgate-Palmolive announced a suspension of imports and sales in Russia, limiting operations to essential health and hygiene products. The company also halted all capital investments, media, advertising, and promotional activities within the country. As of December 2024, Colgate-Palmolive's current operational status in Russia remains unspecified.[\\[40\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-ColgatePalmoliveRussia2022-40)\n\n## Brands\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=10 \"Edit section: Brands\")\\]\n\n|   |   |\n|---|---|\n| ![](https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/f\/f2\/Edit-clear.svg\/40px-Edit-clear.svg.png) | This section **may contain [unverified](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Verifiability \"Wikipedia:Verifiability\") or [indiscriminate](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:What_Wikipedia_is_not#Wikipedia_is_not_an_indiscriminate_collection_of_information \"Wikipedia:What Wikipedia is not\") information** in [embedded lists](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Manual_of_Style\/Embedded_lists \"Wikipedia:Manual of Style\/Embedded lists\"). Please help [clean up the lists](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit) by removing items or incorporating them into the text of the article. *(February 2026)* |\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/1\/14\/Colodent_%E2%80%93_toothpaste%2C_Poland.jpg\/250px-Colodent_%E2%80%93_toothpaste%2C_Poland.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Colodent_%E2%80%93_toothpaste,_Poland.jpg)\n\nColodent – Colgate-Palmolive toothpaste brand available in Poland\n\nColgate-Palmolive now markets a broadly diversified mix of products in the United States and other countries. Major product areas include household and personal care products, food products, health care and industrial supplies, and sports and leisure time equipment.\n\n- Afta Lotion\n- Anthony longlife soap\n- Anbesol\n- [Ajax](https:\/\/en.wikipedia.org\/wiki\/Ajax_\$cleaning_product\$ \"Ajax (cleaning product)\")\n- [Axion](https:\/\/en.wikipedia.org\/wiki\/Axion_\$brand\$ \"Axion (brand)\")\n- Caprice (shampoo; Mexico)\n- [Cibaca](https:\/\/en.wikipedia.org\/wiki\/Cibaca_\$brand\$ \"Cibaca (brand)\") (India)\n- [Cold Power](https:\/\/en.wikipedia.org\/wiki\/Cold_Power \"Cold Power\")\n- [Colgate](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$ \"Colgate (toothpaste)\")\n- Colodent (Poland)\n- Crystal White Octagon\n- Cuddly (Australia)\n- [Darlie](https:\/\/en.wikipedia.org\/wiki\/Darlie \"Darlie\") (toothpaste; Southeast Asia)\n- [Dermassage](https:\/\/en.wikipedia.org\/wiki\/Dermassage \"Dermassage\")\n- Dentagard (toothpaste; Germany)\n- Duraphat (fluoride varnish)\n- Dynamo (detergent)\n- [Elmex](https:\/\/en.wikipedia.org\/wiki\/Elmex \"Elmex\") (toothpaste)\n- EltaMD (skincare)\n- Fab (detergent)\n- Fabuloso (all purpose cleaner)\n- Filorga (cosmetics; France)\n- Fluffy (Australia)\n- [Fresh Start](https:\/\/en.wikipedia.org\/wiki\/Fresh_Start_\$detergent\$ \"Fresh Start (detergent)\")\n- Freska-Ra (Mexico)\n- Gard (shampoo)\n- Hacı Şakir (Turkey)\n- Hello Products\n- [Hill's Pet Nutrition](https:\/\/en.wikipedia.org\/wiki\/Hill%27s_Pet_Nutrition \"Hill's Pet Nutrition\") (pet food)\n- Hurricane (detergent; Australia)\n- [Irish Spring](https:\/\/en.wikipedia.org\/wiki\/Irish_Spring \"Irish Spring\")\n- [Kolynos](https:\/\/en.wikipedia.org\/wiki\/Kolynos \"Kolynos\")\n- La Croix (bleach; France)\n- [Mennen](https:\/\/en.wikipedia.org\/wiki\/Mennen \"Mennen\")\n- Meridol (toothpaste)\n- [Murphy Oil Soap](https:\/\/en.wikipedia.org\/wiki\/Murphy_Oil_Soap \"Murphy Oil Soap\")\n- Nifti (detergent; Australia)\n- [Palmolive](https:\/\/en.wikipedia.org\/wiki\/Palmolive_\$brand\$ \"Palmolive (brand)\")\n- PCA Skin\n- Pousse Mousse (acquired from [S. C. Johnson & Son](https:\/\/en.wikipedia.org\/wiki\/S._C._Johnson_%26_Son \"S. C. Johnson & Son\"))\n- Profidén (toothpaste; Spain)\n- [Protex](https:\/\/en.wikipedia.org\/wiki\/Protex_\$soap\$ \"Protex (soap)\")\n- [Sanex](https:\/\/en.wikipedia.org\/wiki\/Sanex \"Sanex\")[\\[41\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-41)\n- [Science Diet](https:\/\/en.wikipedia.org\/wiki\/Science_Diet \"Science Diet\")\n- [Skin Bracer](https:\/\/en.wikipedia.org\/wiki\/Skin_Bracer \"Skin Bracer\")\n- [Softsoap](https:\/\/en.wikipedia.org\/wiki\/Softsoap \"Softsoap\")\n- Soft As Soap (soap; Australia)\n- Softlan (softener; Southeast Asia)\n- Soupline (France, Belgium, Greece)\n- [Speed Stick](https:\/\/en.wikipedia.org\/wiki\/Speed_Stick \"Speed Stick\")\n- Spree (detergent; Australia)\n- [Suavitel](https:\/\/en.wikipedia.org\/wiki\/Suavitel \"Suavitel\") (Mexico)\n- Tahiti (soap; France, Belgium, Switzerland)\n- [Teen Spirit](https:\/\/en.wikipedia.org\/wiki\/Teen_Spirit_\$deodorant\$ \"Teen Spirit (deodorant)\")[\\[42\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-42)\n- Tender Care\n- [Tom's of Maine](https:\/\/en.wikipedia.org\/wiki\/Tom%27s_of_Maine \"Tom's of Maine\")\n- [Ultra Brite](https:\/\/en.wikipedia.org\/wiki\/Ultra_Brite \"Ultra Brite\")\n\n## Discontinued products and former brands\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=11 \"Edit section: Discontinued products and former brands\")\\]\n\n|   |   |\n|---|---|\n| ![](https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/f\/f2\/Edit-clear.svg\/40px-Edit-clear.svg.png) | This section **may contain [unverified](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Verifiability \"Wikipedia:Verifiability\") or [indiscriminate](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:What_Wikipedia_is_not#Wikipedia_is_not_an_indiscriminate_collection_of_information \"Wikipedia:What Wikipedia is not\") information** in [embedded lists](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Manual_of_Style\/Embedded_lists \"Wikipedia:Manual of Style\/Embedded lists\"). Please help [clean up the lists](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit) by removing items or incorporating them into the text of the article. *(February 2026)* |\n\n- Ajax Laundry Detergent (Ajax Cleanser still made by Colgate-Palmolive) [\\[43\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-43)\n- Ad (detergent) [\\[44\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-44)\n- [Bambeanos](https:\/\/en.wikipedia.org\/wiki\/Bambeanos \"Bambeanos\")[\\[45\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Jennings2010-45)\n- Brisk (fluoride toothpaste) [\\[46\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-46)\n- Burst (detergent)\n- Cue (fluoride toothpaste) [\\[47\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-47)[\\[48\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-48)\n- Cashmere Bouquet (soap) [\\[49\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-49)\n- Cherish (cinnamon flavored toothpaste)\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/f\/ff\/Cherish_Logo.svg\/250px-Cherish_Logo.svg.png)](https:\/\/en.wikipedia.org\/wiki\/File:Cherish_Logo.svg)\n\nCherish toothpaste logo\n\n- [Cold Power](https:\/\/en.wikipedia.org\/wiki\/Cold_Power \"Cold Power\") (detergent)\\* (known in Canada as Arctic Power, Australian and New Zealand rights sold to Henkel in May 2015)\n- Coleo (soap) [\\[50\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-50)\n- Colgate Tooth Powder\\*\\* [\\[51\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-51)[\\[52\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-52) and Colgate Chlorophyll Tooth Powder [\\[53\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-53)\n- Colgate Toothpaste with Chlorophyll\\*\\* [\\[54\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-54)\n- [Dynamo laundry detergent](https:\/\/en.wikipedia.org\/w\/index.php?title=Dynamo_laundry_detergent&action=edit&redlink=1 \"Dynamo laundry detergent (page does not exist)\") (liquid detergent-no longer made by CP in the U.S.) [\\[55\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-55)\n- Fab Detergent (no longer made by CP in the U.S.)\n- Fab One Shot (detergent)\n- Florient (room deodorizer)\n- Halo Shampoo [\\[56\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-56)\n- Kolynos (toothpaste)\\*\\*\n- Lustre-Creme Shampoo [\\[57\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-57)\n- Octagon (soap) [\\[58\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-58)\n- Palmolive Rapid Shave [\\[59\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-59)\n- Colgate's Peter Pan Beauty Bar with Chlorophyll [\\[60\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-60)\n- [Soaky](https:\/\/en.wikipedia.org\/wiki\/Soaky \"Soaky\") (bubble bath for kids) [\\[61\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-61)\n- Super Suds (detergent) [\\[62\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-62)[\\[63\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-63)\n- Swerl (liquid cleanser) [\\[64\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-64)\n- [Vel](https:\/\/en.wikipedia.org\/wiki\/Vel_Soap \"Vel Soap\") (dishwashing detergent) [\\[65\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-65)\n\nNotes:\n\n\\* While detergent brands continue to be manufactured and sold by Colgate in some countries, in the United States they have been sold to another company, [Phoenix Brands](https:\/\/en.wikipedia.org\/w\/index.php?title=Phoenix_Brands&action=edit&redlink=1 \"Phoenix Brands (page does not exist)\") in 2005.[\\[66\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-66) Phoenix Brands filed for bankruptcy in May 2016[\\[67\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-67) and the US rights have been assumed by Fab & Kind Company.\\[*[citation needed](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Citation_needed \"Wikipedia:Citation needed\")*\\]\n\nIn May 2015, Colgate-Palmolive sold its Australian laundry detergents and pre-wash brands to [Henkel](https:\/\/en.wikipedia.org\/wiki\/Henkel \"Henkel\") for US\\$245 million (€220 million).[\\[68\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-68) Colgate-Palmolive has divested its laundry detergents business in Colombia, which was in turn acquired by [Unilever](https:\/\/en.wikipedia.org\/wiki\/Unilever \"Unilever\") and some Asian countries, which was acquired by [Procter & Gamble](https:\/\/en.wikipedia.org\/wiki\/Procter_%26_Gamble \"Procter & Gamble\").[\\[69\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-69)\n\n\\*\\* Still being made by Colgate-Palmolive internationally, but no longer available in the U.S.\n\n## Facilities\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=12 \"Edit section: Facilities\")\\]\n\nIn the U.S., the company operates approximately 60 properties, of which 14 are owned.[\\[70\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Colgate-Palmolive-Feb-2013-10-K-70) Major U.S. manufacturing and warehousing facilities used by the oral, personal and home care segment of Colgate-Palmolive were located in [Morristown, New Jersey](https:\/\/en.wikipedia.org\/wiki\/Morristown,_New_Jersey \"Morristown, New Jersey\") (previously the headquarters of the Mennen company prior to their 1992 buyout, and still HQ of the Mennen division) until 2014, when the plant shut down and moved operations to [Hodges, South Carolina](https:\/\/en.wikipedia.org\/wiki\/Hodges,_South_Carolina \"Hodges, South Carolina\") ; [Morristown, Tennessee](https:\/\/en.wikipedia.org\/wiki\/Morristown,_Tennessee \"Morristown, Tennessee\"); and [Cambridge, Ohio](https:\/\/en.wikipedia.org\/wiki\/Cambridge,_Ohio \"Cambridge, Ohio\"). The pet nutrition segment has major facilities in [Bowling Green, Kentucky](https:\/\/en.wikipedia.org\/wiki\/Bowling_Green,_Kentucky \"Bowling Green, Kentucky\"); [Emporia, Kansas](https:\/\/en.wikipedia.org\/wiki\/Emporia,_Kansas \"Emporia, Kansas\"); [Topeka, Kansas](https:\/\/en.wikipedia.org\/wiki\/Topeka,_Kansas \"Topeka, Kansas\"); and [Richmond, Indiana](https:\/\/en.wikipedia.org\/wiki\/Richmond,_Indiana \"Richmond, Indiana\"). The primary research center for oral, personal and home care products is located in [Piscataway, New Jersey](https:\/\/en.wikipedia.org\/wiki\/Piscataway,_New_Jersey \"Piscataway, New Jersey\") and the primary research center for pet nutrition products is located in Topeka, Kansas.\n\nOverseas, the company operates approximately 280 properties of which 80 are owned in over 70 countries.[\\[70\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Colgate-Palmolive-Feb-2013-10-K-70) Major overseas facilities used by the oral, personal and home care segment are located in Australia, Brazil, China, Colombia, France, Guatemala, India, Italy, Malaysia, Mexico, Pakistan, Poland, South Africa, Thailand, Venezuela, Vietnam and elsewhere throughout the world.\n\nColgate-Palmolive has closed or is in the process of phasing out production at certain facilities under a restructuring program initiated in 2004 and has built new state-of-the-art plants to produce toothpaste in the U.S., Mexico and Poland.[\\[71\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Colgate-Palmolive-Feb-2008-10-K-71)[\\[72\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-72)\n\nColgate-Palmolive's chief manufacturing plant is located in [Burlington Township, New Jersey](https:\/\/en.wikipedia.org\/wiki\/Burlington_Township,_New_Jersey \"Burlington Township, New Jersey\"), producing all of the fragrance and flavor oils for the company's facilities around the world.\n\n## Advertising\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=13 \"Edit section: Advertising\")\\]\n\nThe iconic hand on the Palmolive dishwashing soap label belongs to [hand model](https:\/\/en.wikipedia.org\/wiki\/Hand_model \"Hand model\") Elizabeth Barbour.[\\[73\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-73) The image is an illustration of a photograph taken in 1985 when the Colgate-Palmolive Company updated the image, hiring Barbour, then with the [Ford Agency](https:\/\/en.wikipedia.org\/wiki\/Ford_Agency \"Ford Agency\") in [New York City](https:\/\/en.wikipedia.org\/wiki\/New_York_City \"New York City\").\n\n## References\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=14 \"Edit section: References\")\\]\n\n1. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Annual10K2024_1-0)**\n   [\"Colgate-Palmolive Company 2024 Annual Report (Form 10-K)\"](https:\/\/www.sec.gov\/ix?doc=\/Archives\/edgar\/data\/21665\/000002166525000008\/cl-20241231.htm). February 13, 2025. Retrieved February 14, 2025.\n2. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-2)** \"[Legal\/Privacy](http:\/\/www.colgate.com\/app\/Colgate\/US\/Corp\/LegalPrivacy.cvsp) [Archived](https:\/\/web.archive.org\/web\/20160206182502\/http:\/\/www.colgate.com\/app\/Colgate\/US\/Corp\/LegalPrivacy.cvsp) February 6, 2016, at the [Wayback Machine](https:\/\/en.wikipedia.org\/wiki\/Wayback_Machine \"Wayback Machine\").\" Colgate-Palmolive. Retrieved June 26, 2010.\n3. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-3)**\n   Jones, Geoffrey (2008). [\"Blonde and blue-eyed? Globalizing beauty, c.1945–c.1980\"](http:\/\/www.hbs.edu\/faculty\/Publication%20Files\/Blond%20and%20Blue-eyed_0e0cba58-f39a-400b-b487-826befe097d7.pdf) (PDF). *Economic History Review*. **61** (1): 125–154\\. [doi](https:\/\/en.wikipedia.org\/wiki\/Doi_\$identifier\$ \"Doi (identifier)\"):[10\\.1111\/j.1468-0289.2007.00388.x](https:\/\/doi.org\/10.1111%2Fj.1468-0289.2007.00388.x). [S2CID](https:\/\/en.wikipedia.org\/wiki\/S2CID_\$identifier\$ \"S2CID (identifier)\") [154339826](https:\/\/api.semanticscholar.org\/CorpusID:154339826). [Archived](https:\/\/web.archive.org\/web\/20150810135011\/http:\/\/www.hbs.edu\/faculty\/Publication%20Files\/Blond%20and%20Blue-eyed_0e0cba58-f39a-400b-b487-826befe097d7.pdf) (PDF) from the original on August 10, 2015.\n4. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-NJ_history_page_160_4-0)**\n   Maxine N. Lurie, Marc Mappen, ed. (2004). [\"Colgate-Palmolive\"](https:\/\/books.google.com\/books?id=_r9Ni6_u0JEC&q=matin+ittner+death&pg=PA160). *Encyclopedia of New Jersey*. Rutgers University. [ISBN](https:\/\/en.wikipedia.org\/wiki\/ISBN_\$identifier\$ \"ISBN (identifier)\")\n   \n   [9780813533254](https:\/\/en.wikipedia.org\/wiki\/Special:BookSources\/9780813533254 \"Special:BookSources\/9780813533254\")\n   \n   . Retrieved January 3, 2011.\n5. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-5)**\n   [\"Colgate-Palmolive Company History: Creating Bright Smiles for 200 Years\"](https:\/\/web.archive.org\/web\/20060502094906\/http:\/\/www.colgate.com\/app\/Colgate\/US\/Corp\/History\/1806.cvsp). Archived from [the original](http:\/\/www.colgate.com\/app\/Colgate\/US\/Corp\/History\/1806.cvsp) on May 2, 2006. Retrieved February 24, 2009.\n6. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-6)**\n   [\"Palmolive to Get Colgate?\"](https:\/\/www.newspapers.com\/image\/655419694). *The Kansas City Star*. Kansas City, Missouri. June 21, 1928. Retrieved February 4, 2023.\n7. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-7)**\n   [\"Palmolive Company and K.C. Concern to Unite\"](https:\/\/www.newspapers.com\/image\/243242146\/). *The Daily Tribune*. Wisconsin Rapids, Wisconsin. December 7, 1926. Retrieved February 4, 2023.\n8. ^ [***a***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-CP_history_8-0) [***b***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-CP_history_8-1)\n   [\"History\"](https:\/\/www.colgatepalmolive.com\/en-us\/about\/history). Colgate-Palmolive. 2016. Retrieved January 12, 2018.\n9. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-9)**\n   [\"Soap Companies Will be Merged\"](https:\/\/www.newspapers.com\/image\/100504819). *The Tennessean*. Nashville, Tennessee. July 14, 1928. Retrieved February 4, 2023.\n10. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-10)**\n    Williams, Seenm (September 12, 2014). [\"Colgate or Crest: Can You Guess Which Is America's Favorite Toothpaste?\"](https:\/\/www.fool.com\/investing\/general\/2014\/09\/12\/colgate-or-crest-can-you-guess-which-is-americas-f.aspx). *fool.com*. [Archived](https:\/\/web.archive.org\/web\/20161212185842\/http:\/\/www.fool.com\/investing\/general\/2014\/09\/12\/colgate-or-crest-can-you-guess-which-is-americas-f.aspx) from the original on December 12, 2016. Retrieved May 5, 2018.\n11. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Jul-2005-8-K_11-0)**\n    [\"Colgate-Palmolive, Form 8-K, Current Report, Filing Date Jul 12, 2005\"](http:\/\/edgar.secdatabase.com\/1314\/119312505140902\/filing-main.htm). secdatabase.com. [Archived](https:\/\/web.archive.org\/web\/20130522052903\/http:\/\/edgar.secdatabase.com\/1314\/119312505140902\/filing-main.htm) from the original on May 22, 2013. Retrieved March 27, 2013.\n12. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-12)**\n    [\"Colgate-Palmolive Sells Detergents to Phoenix Brands\"](https:\/\/web.archive.org\/web\/20090130052034\/http:\/\/promomagazine.com\/news\/colgate-palmolive_sells_071305\/). PROMO Magazine. July 13, 2005. Archived from [the original](http:\/\/promomagazine.com\/news\/colgate-palmolive_sells_071305\/) on January 30, 2009. Retrieved February 24, 2009.\n13. ^ [***a***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Apr-2006-10-Q_13-0) [***b***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Apr-2006-10-Q_13-1)\n    [\"Colgate-Palmolive, Form 10-Q, Quarterly Report, Filing Date Apr 28, 2006\"](http:\/\/pdf.secdatabase.com\/2905\/0001193125-06-093176.pdf) (PDF). secdatabase.com. [Archived](https:\/\/web.archive.org\/web\/20130522051311\/http:\/\/pdf.secdatabase.com\/2905\/0001193125-06-093176.pdf) (PDF) from the original on May 22, 2013. Retrieved March 27, 2013.\n14. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-14)**\n    Bargh, Becky (January 28, 2020). [\"Colgate-Palmolive acquires subscription oral care brand Hello products\"](https:\/\/www.cosmeticsbusiness.com\/news\/article_page\/Colgate-Palmolive_acquires_subscription_oral_care_brand_Hello_Products\/161815). *Cosmetics Business*. Retrieved August 6, 2021.\n15. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Oct-2012-8-K_15-0)**\n    [\"Colgate-Palmolive, Form 8-K, Current Report, Filing Date Oct 25, 2012\"](http:\/\/edgar.secdatabase.com\/1028\/115752312005370\/filing-main.htm). secdatabase.com. [Archived](https:\/\/web.archive.org\/web\/20130522043237\/http:\/\/edgar.secdatabase.com\/1028\/115752312005370\/filing-main.htm) from the original on May 22, 2013. Retrieved March 27, 2013.\n16. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-16)**\n    [\"Fortune 500 Companies 2018: Who Made the List\"](https:\/\/web.archive.org\/web\/20190502115903\/http:\/\/fortune.com\/fortune500\/list\/). *Fortune*. Archived from [the original](http:\/\/fortune.com\/fortune500\/list) on May 2, 2019. Retrieved November 22, 2018.\n17. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-17)**\n    Shelley, Jonathan (April 20, 2021). [\"Report names Google 'most trusted brand'\"](https:\/\/web.archive.org\/web\/20210603072927\/https:\/\/wpta21.com\/2021\/04\/20\/poll-names-google-most-trusted-brand\/). [WPTA 21](https:\/\/en.wikipedia.org\/wiki\/WPTA \"WPTA\"). Archived from [the original](https:\/\/wpta21.com\/2021\/04\/20\/poll-names-google-most-trusted-brand\/) on June 3, 2021. Retrieved June 3, 2021.\n18. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-americana_18-0)**\n    [\"Colgate University\"](https:\/\/books.google.com\/books?id=r2cMAAAAYAAJ&pg=PA250). *The Encyclopedia Americana*. The Encyclopedia Americana Corporation. 1918.\n19. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-19)**\n    [\"Colgate Women's Games\"](http:\/\/www.colgategames.com\/). [Archived](https:\/\/web.archive.org\/web\/20141216213512\/http:\/\/www.colgategames.com\/) from the original on December 16, 2014. Retrieved September 26, 2014.\n20. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-20)**\n    [\"Educational Resources\"](https:\/\/www.colgate.com\/en-us\/oral-health-education\/educational-resources).\n21. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-21)**\n    [\"Colgate-Palmolive Company Tops PETA's New List Recognizing Companies Working to End Government-Mandated Tests\"](https:\/\/web.archive.org\/web\/20120828034633\/http:\/\/www.peta.org\/mediacenter\/news-releases\/Colgate-Palmolive-Company-Tops-PETA-s-New-List-Recognizing-Companies-Working-to-End-Government-Mandated-Tests.aspx). peta.org. Archived from [the original](http:\/\/www.peta.org\/mediacenter\/news-releases\/Colgate-Palmolive-Company-Tops-PETA-s-New-List-Recognizing-Companies-Working-to-End-Government-Mandated-Tests.aspx) on August 28, 2012. Retrieved May 31, 2012.\n22. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-22)**\n    [\"Choosing Cruelty Free\"](http:\/\/www.humaneresearch.org.au\/campaigns\/choosingcrueltyfree). [HRA](https:\/\/en.wikipedia.org\/wiki\/Humane_Research_Australia \"Humane Research Australia\"). July 13, 2014. [Archived](https:\/\/web.archive.org\/web\/20140714161305\/http:\/\/www.humaneresearch.org.au\/campaigns\/choosingcrueltyfree) from the original on July 14, 2014. Retrieved July 13, 2014.\n23. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-23)**\n    [\"Body Shop withdraws products from China over animal testing\"](http:\/\/www.abc.net.au\/pm\/content\/2014\/s3961153.htm). [ABC](https:\/\/en.wikipedia.org\/wiki\/Australian_Broadcasting_Corporation \"Australian Broadcasting Corporation\"). March 11, 2014. [Archived](https:\/\/web.archive.org\/web\/20140714140808\/http:\/\/www.abc.net.au\/pm\/content\/2014\/s3961153.htm) from the original on July 14, 2014. Retrieved July 13, 2014.\n24. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-usatoday_24-0)**\n    [\"Colgate expands reach of quirky toothpaste\"](https:\/\/www.usatoday.com\/money\/industries\/retail\/2006-03-21-colgate-toms_x.htm). *[USA Today](https:\/\/en.wikipedia.org\/wiki\/USA_Today \"USA Today\")*. [Gannett Co. Inc.](https:\/\/en.wikipedia.org\/wiki\/Gannett_Company \"Gannett Company\") [Associated Press](https:\/\/en.wikipedia.org\/wiki\/Associated_Press \"Associated Press\"). March 22, 2006. [Archived](https:\/\/web.archive.org\/web\/20120604020002\/http:\/\/www.usatoday.com\/money\/industries\/retail\/2006-03-21-colgate-toms_x.htm) from the original on June 4, 2012. Retrieved July 28, 2011.\n25. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-25)**\n    [\"Colgate Keeps Triclosan in Its \\$1B Total Brand\"](http:\/\/adage.com\/article\/news\/colgate-triclosan-total-toothpaste-brand\/148408\/). [Archived](http:\/\/archive.wikiwix.com\/cache\/20110121092053\/http:\/\/adage.com\/article\/news\/colgate-triclosan-total-toothpaste-brand\/148408\/) from the original on January 21, 2011. Retrieved January 21, 2011.\n26. ^ [***a***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-ethicalconsumer.org_26-0) [***b***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-ethicalconsumer.org_26-1) [***c***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-ethicalconsumer.org_26-2)\n    [\"How ethical is Colgate-Palmolive Co? \\| Ethical Consumer\"](https:\/\/www.ethicalconsumer.org\/company-profile\/colgate-palmolive-co). May 13, 2018.\n27. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-27)**\n    [\"NIOSH and NHCA present 2012 Safe-in-Sound Excellence in Hearing Loss Prevention Awards™\"](https:\/\/www.cdc.gov\/niosh\/updates\/upd-02-23-12.html). Center for Disease Control. [Archived](https:\/\/web.archive.org\/web\/20150103072505\/http:\/\/www.cdc.gov\/niosh\/updates\/upd-02-23-12.html) from the original on January 3, 2015. Retrieved September 26, 2014.\n28. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-28)**\n    [\"Settlement Clears Way for Continued Funding of New Jersey Superfund Cleanup\"](https:\/\/www.justice.gov\/opa\/pr\/settlement-clears-way-continued-funding-new-jersey-superfund-cleanup). US Department of Justice. January 6, 2009. [Archived](https:\/\/web.archive.org\/web\/20170504013225\/https:\/\/www.justice.gov\/opa\/pr\/settlement-clears-way-continued-funding-new-jersey-superfund-cleanup) from the original on May 4, 2017. Retrieved April 29, 2017.\n29. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-29)**\n    [\"Colgate Palmolive Company - Knowmore.org\"](https:\/\/web.archive.org\/web\/20090307135548\/http:\/\/www.knowmore.org\/wiki\/index.php?title=Colgate_Palmolive_Company). Knowmore. Archived from [the original](http:\/\/knowmore.org\/wiki\/index.php?title=Colgate_Palmolive_Company) on March 7, 2009. Retrieved February 25, 2009.\n30. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-30)**\n    Segran, Elizabeth (November 1, 2019). [\"Coca-Cola, Nestlé, and PepsiCo are the world's biggest plastic polluters—again\"](https:\/\/www.fastcompany.com\/90425011\/coca-cola-nestle-and-pepsico-are-the-worlds-biggest-plastic-polluters-again). *Fast Company*. Retrieved February 17, 2020.\n31. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-31)**\n    [\"Colgate-Palmolive Commits to Recyclability of Plastics in All Packaging\"](https:\/\/investor.colgatepalmolive.com\/news-releases\/news-release-details\/colgate-palmolive-commits-recyclability-plastics-all-packaging-0). *Colgate-Palmolive Company*. Retrieved February 17, 2020.\n32. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-32)**\n    [\"The true price of palm oil\"](https:\/\/www.globalwitness.org\/en\/campaigns\/forests\/true-price-palm-oil\/).\n33. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-33)**\n    [\"Major Brands and Banks Failing to Stop Deforestation and Human Rights Abuses, New Scorecard Finds\"](https:\/\/www.ran.org\/press-releases\/major-brands-and-banks-failing-to-stop-deforestation-and-human-rights-abuses-new-scorecard-finds\/).\n34. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-34)**\n    [\"Colgate-Palmolive Discloses Impact of Supply Chain on Forests and Communities\"](https:\/\/www.ran.org\/press-releases\/colgate-palmolive-forest-impact\/).\n35. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-35)**\n    [\"Big Brands Show Little Sign of Progress in Our 2023 'Keep Forests Standing' Scorecard - the Understory\"](https:\/\/www.ran.org\/the-understory\/big-brands-show-little-sign-of-progress-2023\/).\n36. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-36)**\n    [\"Colgate-Palmolive on a +3ºC pathway with 'no clear strategy' for Scope 3 emissions\"](https:\/\/planet-tracker.org\/colgate-palmolive-on-a-3oc-pathway-with-no-clear-strategy-for-scope-3-emissions\/). June 8, 2023.\n37. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-37)**\n    [\"Unilever, Procter & Gamble and Colgate-Palmolive putting profits at risk through failure to tackle carbon emissions\"](https:\/\/www.sustainability-beat.co.uk\/2023\/08\/21\/unilever-risk-emissions\/). August 21, 2023.\n38. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-38)**\n    [\"Board of Directors \\| Colgate-Palmolive\"](https:\/\/www.colgatepalmolive.com\/en-us\/who-we-are\/board-of-directors). *colgatepalmolive.com*. Retrieved August 22, 2023.\n39. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-39)**\n    [\"Best Companies - Colgate-Palmolive\"](http:\/\/www.workingmother.com\/colgate-palmolive). [Archived](https:\/\/web.archive.org\/web\/20160824144428\/http:\/\/www.workingmother.com\/colgate-palmolive) from the original on August 24, 2016. Retrieved August 21, 2016.\n40. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-ColgatePalmoliveRussia2022_40-0)**\n    [\"Colgate-Palmolive to sell only essential health, hygiene products in Russia\"](https:\/\/www.business-standard.com\/article\/international\/colgate-palmolive-to-sell-only-essential-health-hygiene-products-in-russia-122031200186_1.html). *Business Standard*. March 12, 2022. Retrieved December 6, 2024.\n41. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-41)**\n    Jones, David (March 23, 2011). [\"Colgate buys Sanex from Unilever for \\$940 million\"](https:\/\/www.reuters.com\/article\/colgate-unilever-idUSL3E7EN1Z920110323\/). *Reuters*. [Archived](https:\/\/web.archive.org\/web\/20110929180558\/http:\/\/www.reuters.com\/article\/2011\/03\/23\/colgate-unilever-idUSL3E7EN1Z920110323) from the original on September 29, 2011. Retrieved August 17, 2011.\n42. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-42)**\n    [\"A Brief History of Teen Spirit Deodorant\"](https:\/\/www.instyle.com\/beauty\/teen-spirit-deodorant-history). InStyle. Retrieved June 27, 2019.\n43. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-43)**\n    [*VINTAGE 1965 AJAX DETERGENT COMMERCIAL (STEEL CITY, USA)*](https:\/\/www.youtube.com\/watch?v=hH2solqGM2k). TV TOY MEMORIES. October 9, 2012. [Archived](https:\/\/web.archive.org\/web\/20210416035637\/https:\/\/www.youtube.com\/watch?v=hH2solqGM2k) from the original on April 16, 2021. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n44. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-44)**\n    [*AD Detergent Whimsical Animation TV Commercial - 1955*](https:\/\/www.youtube.com\/watch?v=nPzqfF-g4fU). LAUNDRYSTOP. February 6, 2010. [Archived](https:\/\/web.archive.org\/web\/20160308041700\/https:\/\/www.youtube.com\/watch?v=nPzqfF-g4fU) from the original on March 8, 2016. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n45. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Jennings2010_45-0)**\n    Marianne M. Jennings (December 13, 2010). [*Business: Its Legal, Ethical, and Global Environment*](https:\/\/books.google.com\/books?id=fTp0oW0b4goC&pg=PA447). Cengage Learning. p. 447. [ISBN](https:\/\/en.wikipedia.org\/wiki\/ISBN_\$identifier\$ \"ISBN (identifier)\")\n    \n    [978-0-538-47054-4](https:\/\/en.wikipedia.org\/wiki\/Special:BookSources\/978-0-538-47054-4 \"Special:BookSources\/978-0-538-47054-4\")\n    \n    .\n46. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-46)**\n    collectologist (April 27, 2009). [\"Brisk Toothpaste \\| collectologist\"](https:\/\/www.flickr.com\/photos\/collectologist\/3481725167\/). Flickr. [Archived](https:\/\/web.archive.org\/web\/20161028135056\/https:\/\/www.flickr.com\/photos\/collectologist\/3481725167\/) from the original on October 28, 2016. Retrieved August 1, 2016.\n47. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-47)**\n    [*VINTAGE 1965 COMMERCIAL - CUE TOOTHPASTE (DISCONTINUED)*](https:\/\/www.youtube.com\/watch?v=wi0iAMf8-OE). TV TOY MEMORIES. October 7, 2012. [Archived](https:\/\/ghostarchive.org\/varchive\/youtube\/20211211\/wi0iAMf8-OE) from the original on December 11, 2021. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n48. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-48)**\n    [*Vintage commercials - Cue Toothpaste*](https:\/\/www.youtube.com\/watch?v=4zvEqSsZrXw). Vintage Video Archive. November 24, 2017. [Archived](https:\/\/ghostarchive.org\/varchive\/youtube\/20211211\/4zvEqSsZrXw) from the original on December 11, 2021. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n49. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-49)**\n    [*ada and elsie*](https:\/\/www.youtube.com\/watch?v=SAXig-Cz4L0). radiobov. May 11, 2010. [Archived](https:\/\/web.archive.org\/web\/20160309054000\/https:\/\/www.youtube.com\/watch?v=SAXig-Cz4L0) from the original on March 9, 2016. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n50. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-50)**\n    [\"Coleo\/Colgates Vintage Original 1950s Soap X 3 PACK – L N F\"](https:\/\/web.archive.org\/web\/20150518063713\/http:\/\/lostandfoundshop.ca\/products\/coleo-vintage-soap-colgate-palmolive-peet-1950s-original-packaging). Lostandfoundshop.ca. June 23, 2016. Archived from [the original](http:\/\/lostandfoundshop.ca\/products\/coleo-vintage-soap-colgate-palmolive-peet-1950s-original-packaging) on May 18, 2015. Retrieved August 1, 2016.\n51. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-51)**\n    [*Colgate toothpowder double role english 30 secs*](https:\/\/www.youtube.com\/watch?v=veuD75oR7Qo). Ajay Paralkar. October 21, 2009. [Archived](https:\/\/web.archive.org\/web\/20160315031853\/https:\/\/www.youtube.com\/watch?v=veuD75oR7Qo) from the original on March 15, 2016. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n52. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-52)**\n    [\"YouTube\"](https:\/\/www.youtube.com\/watch?v=n2HADpjF3Nw). YouTube. [Archived](https:\/\/web.archive.org\/web\/20160327031140\/https:\/\/www.youtube.com\/watch?v=n2HADpjF3Nw) from the original on March 27, 2016. Retrieved August 1, 2016.\n53. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-53)**\n    [\"Archived copy\"](http:\/\/amhistory.si.edu\/ogmt\/images\/upload\/health-hygiene-and-beauty\/Oral\/full\/AHB2013q076262_cropped.jpg). [Archived](https:\/\/web.archive.org\/web\/20171201033720\/http:\/\/amhistory.si.edu\/ogmt\/images\/upload\/health-hygiene-and-beauty\/Oral\/full\/AHB2013q076262_cropped.jpg) from the original on December 1, 2017. Retrieved November 23, 2017.\n    \n    `{{cite web}}`: CS1 maint: archived copy as title ([link](https:\/\/en.wikipedia.org\/wiki\/Category:CS1_maint:_archived_copy_as_title \"Category:CS1 maint: archived copy as title\"))\n54. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-54)**\n    Gillard, Dale (October 9, 2010). [\"Colgate chlorophylle \\| Dale Gillard\"](https:\/\/www.flickr.com\/photos\/dalegillard\/5065356972\/). Flickr. [Archived](https:\/\/web.archive.org\/web\/20161028192330\/https:\/\/www.flickr.com\/photos\/dalegillard\/5065356972\/) from the original on October 28, 2016. Retrieved August 1, 2016.\n55. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-55)**\n    [*Dynamo Laundry Detergent Commercial 1982*](https:\/\/www.youtube.com\/watch?v=sr2gbedGyaM). Gone But Not Forgotten Commercials. March 24, 2018. [Archived](https:\/\/ghostarchive.org\/varchive\/youtube\/20211211\/sr2gbedGyaM) from the original on December 11, 2021. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n56. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-56)**\n    [\"Halo Shampoo commercial 1952 (extended version)\"](https:\/\/www.youtube.com\/watch?v=Mutn4SLZGBU). YouTube. February 2, 2012. [Archived](https:\/\/web.archive.org\/web\/20160415090915\/https:\/\/www.youtube.com\/watch?v=Mutn4SLZGBU) from the original on April 15, 2016. Retrieved August 1, 2016.\n57. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-57)**\n    [*LUSTRE CREME HAIR SHAMPOO SHIRLEY JONES*](https:\/\/www.youtube.com\/watch?v=lGOw6j8MeYk). tvdays. November 6, 2007. [Archived](https:\/\/web.archive.org\/web\/20160307151645\/https:\/\/www.youtube.com\/watch?v=lGOw6j8MeYk) from the original on March 7, 2016. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n58. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-58)**\n    [\"Octagon All Purpose Laundry Bar Soap by Colgate - 7 Oz : Bath Soaps : Health & Personal Care\"](https:\/\/www.amazon.com\/Octagon-Purpose-Laundry-Soap-Colgate\/dp\/B000GCOLQ6\/ref=sr_1_1?s=hpc&ie=UTF8&qid=1426709070&sr=1-1&keywords=octagon+soap). *Amazon*. Retrieved August 1, 2016.\n59. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-59)**\n    [*Vintage - Rapid Shave Shaving Cream Commercial*](https:\/\/www.youtube.com\/watch?v=HqwUpiTRZ0g). Ron Flaviano. October 18, 2011. [Archived](https:\/\/web.archive.org\/web\/20200223145055\/https:\/\/www.youtube.com\/watch?v=HqwUpiTRZ0g) from the original on February 23, 2020. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n60. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-60)**\n    [\"3 Bars NOS Colgate's Peter Pan Beauty Soap Bars -1952 \\| \\#1830011308\"](https:\/\/www.worthpoint.com\/worthopedia\/bars-nos-colgates-peter-pan-beauty-1830011308).\n61. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-61)**\n    [\"Soaky bubble bath - Australian TV commercial\"](https:\/\/www.youtube.com\/watch?v=5ddNwvAt2zk). YouTube. February 13, 2009. [Archived](https:\/\/web.archive.org\/web\/20160310120649\/https:\/\/www.youtube.com\/watch?v=5ddNwvAt2zk) from the original on March 10, 2016. Retrieved August 1, 2016.\n62. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-62)**\n    [\"Super Suds Detergent Box\"](https:\/\/web.archive.org\/web\/20150914233228\/http:\/\/www.studebakersgeneralstore.com\/itempage.php?uniqueid=91435). *Studebaker's General Store*. Archived from the original on September 14, 2015. Retrieved August 1, 2016.\n63. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-63)**\n    [\"Vintage Colgate Palmolive Super Suds Laundry Detergent (09\/05\/2008)\"](http:\/\/www.worthpoint.com\/worthopedia\/vintage-colgate-palmolive-super-suds-laundry). Worthpoint.com. September 5, 2008. Retrieved August 1, 2016.\n64. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-64)**\n    [\"Supermarket Commercials Part 3: Swerl to Tide\"](https:\/\/www.youtube.com\/watch?v=ubVFT-5N-UQ). YouTube. October 24, 2010. [Archived](https:\/\/web.archive.org\/web\/20151202235841\/https:\/\/www.youtube.com\/watch?v=ubVFT-5N-UQ) from the original on December 2, 2015. Retrieved August 1, 2016.\n65. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-65)**\n    [*Vel Dishwashing Detergent Commercial (1960s)*](https:\/\/www.youtube.com\/watch?v=de8x4gQz3x0). Throwback. June 14, 2012. [Archived](https:\/\/web.archive.org\/web\/20160309184848\/https:\/\/www.youtube.com\/watch?v=de8x4gQz3x0) from the original on March 9, 2016. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n66. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-66)**\n    [\"Quality Brands. Priced for Living\"](http:\/\/www.phoenixbrands.com\/). Phoenix Brands. [Archived](https:\/\/web.archive.org\/web\/20040411004050\/http:\/\/phoenixbrands.com\/) from the original on April 11, 2004. Retrieved August 1, 2016.\n67. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-67)**\n    Fitzgerald, Patrick (May 20, 2016). [\"Phoenix Brands files for bankruptcy protection\"](https:\/\/www.marketwatch.com\/story\/phoenix-brands-files-for-bankruptcy-protection-2016-05-20-16485599). *Market Watch*. Retrieved June 17, 2020.\n68. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-68)**\n    [\"Henkel to buy Colgate-Palmolive's Australian and New Zealand laundry brands\"](https:\/\/www.bbc.com\/news\/business-32700839). *BBC News*. May 12, 2015. [Archived](https:\/\/web.archive.org\/web\/20160105081441\/http:\/\/www.bbc.com\/news\/business-32700839) from the original on January 5, 2016. Retrieved January 3, 2016.\n69. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-69)**\n    [\"Colgate Sells Asian Detergent Brands to P\\&G\"](http:\/\/www.warc.com\/LatestNews\/News\/Colgate_Sells_Asian_Detergent_Brands_to_PG.news?ID=18622). WARC. January 5, 2006. [Archived](https:\/\/web.archive.org\/web\/20160105081442\/http:\/\/www.warc.com\/LatestNews\/News\/Colgate_Sells_Asian_Detergent_Brands_to_PG.news?ID=18622) from the original on January 5, 2016. Retrieved January 3, 2016.\n70. ^ [***a***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Feb-2013-10-K_70-0) [***b***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Feb-2013-10-K_70-1)\n    [\"Colgate-Palmolive, Form 10-K, Annual Report, Filing Date Feb 21, 2013\"](http:\/\/pdf.secdatabase.com\/1242\/0001445305-13-000275.pdf) (PDF). secdatabase.com. [Archived](https:\/\/web.archive.org\/web\/20130522060329\/http:\/\/pdf.secdatabase.com\/1242\/0001445305-13-000275.pdf) (PDF) from the original on May 22, 2013. Retrieved March 27, 2013.\n71. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Feb-2008-10-K_71-0)**\n    [\"Colgate-Palmolive, Form 10-K, Annual Report, Filing Date Feb 28, 2008\"](http:\/\/edgar.secdatabase.com\/1905\/119312508041526\/filing-main.htm). secdatabase.com. [Archived](https:\/\/web.archive.org\/web\/20130522051153\/http:\/\/edgar.secdatabase.com\/1905\/119312508041526\/filing-main.htm) from the original on May 22, 2013. Retrieved March 27, 2013.\n72. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-72)**\n    [\"Colgate-Palmolive opens Morristown toothpaste plant\"](http:\/\/www.knoxnews.com\/news\/2008\/feb\/28\/colgate-palmolive-opens-morristown-toothpaste-plan\/). *Knox News Sentinel*. February 28, 2008. [Archived](https:\/\/web.archive.org\/web\/20090108075636\/http:\/\/www.knoxnews.com\/news\/2008\/feb\/28\/colgate-palmolive-opens-morristown-toothpaste-plan\/) from the original on January 8, 2009. Retrieved February 26, 2009.\n73. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-73)**\n    [\"Looking back, Elizabeth Barbour wishes she would've charged a penny per bottle\"](https:\/\/roanoke.com\/lifestyles\/looking-back-elizabeth-barbour-wishes-she-wouldve-charged-a-penny-per-bottle\/article_32fd5278-b79f-5122-94bb-a1e1a20e3e84.html). *Roanoke Times*. September 17, 2006. Retrieved November 19, 2024.\n\n## External links\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=15 \"Edit section: External links\")\\]\n\n[![logo](https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/4\/4a\/Commons-logo.svg\/40px-Commons-logo.svg.png)](https:\/\/en.wikipedia.org\/wiki\/File:Commons-logo.svg)\n\nWikimedia Commons has media related to [Colgate-Palmolive](https:\/\/commons.wikimedia.org\/wiki\/Category:Colgate-Palmolive \"commons:Category:Colgate-Palmolive\").\n\n[![logo](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/4\/4c\/Wikisource-logo.svg\/40px-Wikisource-logo.svg.png)](https:\/\/en.wikipedia.org\/wiki\/File:Wikisource-logo.svg)\n\nEnglish [Wikisource](https:\/\/en.wikipedia.org\/wiki\/Wikisource \"Wikisource\") has original text related to this article:\n\n**[Colgate-Palmolive](https:\/\/en.wikisource.org\/wiki\/en:Portal:Colgate-Palmolive \"s:en:Portal:Colgate-Palmolive\")**\n\n- [Official website](https:\/\/www.colgatepalmolive.com\/)\n- Business data for Colgate-Palmolive Company:\n  - [Google](https:\/\/www.google.com\/finance\/quote\/CL:NYSE)\n  - [SEC filings](https:\/\/www.sec.gov\/cgi-bin\/browse-edgar?action=getcompany&CIK=21665)\n  - [Yahoo\\!](https:\/\/finance.yahoo.com\/quote\/CL)\n- [Colgate-Palmolive company history](http:\/\/www.fundinguniverse.com\/company-histories\/colgate-palmolive-company-history\/) at [FundingUniverse](https:\/\/en.wikipedia.org\/wiki\/FundingUniverse \"FundingUniverse\")\n\n| [v](https:\/\/en.wikipedia.org\/wiki\/Template:Colgate-Palmolive \"Template:Colgate-Palmolive\") [t](https:\/\/en.wikipedia.org\/wiki\/Template_talk:Colgate-Palmolive \"Template talk:Colgate-Palmolive\") [e](https:\/\/en.wikipedia.org\/wiki\/Special:EditPage\/Template:Colgate-Palmolive \"Special:EditPage\/Template:Colgate-Palmolive\")[Colgate-Palmolive]() |   |   |\n|---|---|---|\n| People |   | ![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/8\/86\/Colgate-Palmolive_%282025%29.svg\/250px-Colgate-Palmolive_%282025%29.svg.png) |\n|   |   |   |\n| Current | [Ian Cook](https:\/\/en.wikipedia.org\/wiki\/Ian_M._Cook \"Ian M. Cook\") (Executive Chairman) Noel Wallace (President and CEO) |   |\n| Former | [William Colgate](https:\/\/en.wikipedia.org\/wiki\/William_Colgate \"William Colgate\") (founder) [John T. Cahill](https:\/\/en.wikipedia.org\/wiki\/John_T._Cahill_\$businessman\$ \"John T. Cahill (businessman)\") [David Foster](https:\/\/en.wikipedia.org\/wiki\/David_Foster_\$Royal_Navy_officer\$ \"David Foster (Royal Navy officer)\") [Ellen Hancock](https:\/\/en.wikipedia.org\/wiki\/Ellen_Hancock \"Ellen Hancock\") [Martin Ittner](https:\/\/en.wikipedia.org\/wiki\/Martin_Ittner \"Martin Ittner\") [Richard Kogan](https:\/\/en.wikipedia.org\/wiki\/Richard_Kogan_\$businessman\$ \"Richard Kogan (businessman)\") [George Henry Lesch](https:\/\/en.wikipedia.org\/wiki\/George_Henry_Lesch \"George Henry Lesch\") [Delano Lewis](https:\/\/en.wikipedia.org\/wiki\/Delano_Lewis \"Delano Lewis\") [David J. Mahoney](https:\/\/en.wikipedia.org\/wiki\/David_J._Mahoney \"David J. Mahoney\") [Ed McAteer](https:\/\/en.wikipedia.org\/wiki\/Ed_McAteer \"Ed McAteer\") [Jan Miner](https:\/\/en.wikipedia.org\/wiki\/Jan_Miner \"Jan Miner\") [Stephen Sadove](https:\/\/en.wikipedia.org\/wiki\/Stephen_Sadove \"Stephen Sadove\") |   |\n| Brands | [Ajax](https:\/\/en.wikipedia.org\/wiki\/Ajax_\$cleaning_product\$ \"Ajax (cleaning product)\") [Axion](https:\/\/en.wikipedia.org\/wiki\/Axion_\$brand\$ \"Axion (brand)\") [Baby Magic](https:\/\/en.wikipedia.org\/wiki\/Baby_Magic \"Baby Magic\") [Bambeanos](https:\/\/en.wikipedia.org\/wiki\/Bambeanos \"Bambeanos\") [Cibaca](https:\/\/en.wikipedia.org\/wiki\/Cibaca_\$brand\$ \"Cibaca (brand)\") [Cold Power](https:\/\/en.wikipedia.org\/wiki\/Cold_Power \"Cold Power\") [Colgate](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$ \"Colgate (toothpaste)\") [Darlie](https:\/\/en.wikipedia.org\/wiki\/Darlie \"Darlie\") [Elmex](https:\/\/en.wikipedia.org\/wiki\/Elmex \"Elmex\") [Fabuloso](https:\/\/en.wikipedia.org\/wiki\/Fabuloso \"Fabuloso\") [Fresh Start](https:\/\/en.wikipedia.org\/wiki\/Fresh_Start_\$detergent\$ \"Fresh Start (detergent)\") [Hill's Pet Nutrition](https:\/\/en.wikipedia.org\/wiki\/Hill%27s_Pet_Nutrition \"Hill's Pet Nutrition\") [Irish Spring](https:\/\/en.wikipedia.org\/wiki\/Irish_Spring \"Irish Spring\") [Kolynos](https:\/\/en.wikipedia.org\/wiki\/Kolynos \"Kolynos\") [Lady Speed Stick](https:\/\/en.wikipedia.org\/wiki\/Speed_Stick \"Speed Stick\") [Mennen](https:\/\/en.wikipedia.org\/wiki\/Mennen \"Mennen\") [Murphy Oil Soap](https:\/\/en.wikipedia.org\/wiki\/Murphy_Oil_Soap \"Murphy Oil Soap\") [Palmolive](https:\/\/en.wikipedia.org\/wiki\/Palmolive_\$brand\$ \"Palmolive (brand)\") [Protex](https:\/\/en.wikipedia.org\/wiki\/Protex_\$soap\$ \"Protex (soap)\") [Sanex](https:\/\/en.wikipedia.org\/wiki\/Sanex \"Sanex\") [Science Diet](https:\/\/en.wikipedia.org\/wiki\/Science_Diet \"Science Diet\") [Skin Bracer](https:\/\/en.wikipedia.org\/wiki\/Skin_Bracer \"Skin Bracer\") [Softsoap](https:\/\/en.wikipedia.org\/wiki\/Softsoap \"Softsoap\") [Speed Stick](https:\/\/en.wikipedia.org\/wiki\/Speed_Stick \"Speed Stick\") [Suavitel](https:\/\/en.wikipedia.org\/wiki\/Suavitel \"Suavitel\") [Teen Spirit](https:\/\/en.wikipedia.org\/wiki\/Teen_Spirit_\$deodorant\$ \"Teen Spirit (deodorant)\") [Tom's of Maine](https:\/\/en.wikipedia.org\/wiki\/Tom%27s_of_Maine \"Tom's of Maine\") [Ultra Brite](https:\/\/en.wikipedia.org\/wiki\/Ultra_Brite \"Ultra Brite\") [Vel Soap](https:\/\/en.wikipedia.org\/wiki\/Vel_Soap \"Vel Soap\") |   |\n| Related | [Colgate-Palmolive Pakistan](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive_Pakistan \"Colgate-Palmolive Pakistan\") (51%) *[The Colgate Comedy Hour](https:\/\/en.wikipedia.org\/wiki\/The_Colgate_Comedy_Hour \"The Colgate Comedy Hour\")* [Colgate Clock (Indiana)](https:\/\/en.wikipedia.org\/wiki\/Colgate_Clock_\$Indiana\$ \"Colgate Clock (Indiana)\") [Colgate Clock (Jersey City)](https:\/\/en.wikipedia.org\/wiki\/Colgate_Clock_\$Jersey_City\$ \"Colgate Clock (Jersey City)\") *[The Doctors](https:\/\/en.wikipedia.org\/wiki\/The_Doctors_\$1963_TV_series\$ \"The Doctors (1963 TV series)\")* *[Dr. Simon Locke](https:\/\/en.wikipedia.org\/wiki\/Dr._Simon_Locke \"Dr. Simon Locke\")* *[FTC v. Colgate-Palmolive Co.](https:\/\/en.wikipedia.org\/wiki\/FTC_v._Colgate-Palmolive_Co. \"FTC v. Colgate-Palmolive Co.\")* *[United States v. Colgate & Co.](https:\/\/en.wikipedia.org\/wiki\/United_States_v._Colgate_%26_Co. \"United States v. Colgate & Co.\")* |   |\n| ![](https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/9\/96\/Symbol_category_class.svg\/20px-Symbol_category_class.svg.png) [**Category**](https:\/\/en.wikipedia.org\/wiki\/Category:Colgate-Palmolive \"Category:Colgate-Palmolive\") [![](https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/4\/4a\/Commons-logo.svg\/20px-Commons-logo.svg.png)](https:\/\/en.wikipedia.org\/wiki\/File:Commons-logo.svg \"Commons page\") [**Commons**](https:\/\/commons.wikimedia.org\/wiki\/Category:Colgate-Palmolive \"commons:Category:Colgate-Palmolive\") |   |   |\n\n[Portals](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Contents\/Portals \"Wikipedia:Contents\/Portals\"):\n\n- [![flag](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/b\/ba\/Flag_of_New_York_City.svg\/40px-Flag_of_New_York_City.svg.png)](https:\/\/en.wikipedia.org\/wiki\/File:Flag_of_New_York_City.svg) [New York City](https:\/\/en.wikipedia.org\/wiki\/Portal:New_York_City \"Portal:New York City\")\n- 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Johnson (Palmolive) William J. Peet and Robert Peet (Peet Brothers) |\n| Headquarters | 300 [Park Avenue](https:\/\/en.wikipedia.org\/wiki\/Park_Avenue \"Park Avenue\"), [New York City](https:\/\/en.wikipedia.org\/wiki\/New_York_City \"New York City\"), [New York](https:\/\/en.wikipedia.org\/wiki\/New_York_\$state\$ \"New York (state)\") 10022, U.S. |\n| Area served | Worldwide |\n| Key people | Noel Wallace (Chairman, President & [CEO](https:\/\/en.wikipedia.org\/wiki\/Chief_executive_officer \"Chief executive officer\")) Stanley J. Sutula III ([CFO](https:\/\/en.wikipedia.org\/wiki\/Chief_financial_officer \"Chief financial officer\")) |\n| Products | [Cleaning agents](https:\/\/en.wikipedia.org\/wiki\/Cleaning_agent \"Cleaning agent\") [Personal care products](https:\/\/en.wikipedia.org\/wiki\/Personal_care#Products \"Personal care\") [Pet food](https:\/\/en.wikipedia.org\/wiki\/Pet_food \"Pet food\") |\n| Revenue | ![Increase](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/b\/b0\/Increase2.svg\/20px-Increase2.svg.png) [US\\$](https:\/\/en.wikipedia.org\/wiki\/United_States_dollar \"United States dollar\")20\\.1 billion (2024) |\n| [Operating income](https:\/\/en.wikipedia.org\/wiki\/Earnings_before_interest_and_taxes \"Earnings before interest and taxes\") | ![Increase](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/b\/b0\/Increase2.svg\/20px-Increase2.svg.png) US\\$4.27 billion (2024) |\n| [Net income](https:\/\/en.wikipedia.org\/wiki\/Net_income \"Net income\") | ![Increase](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/b\/b0\/Increase2.svg\/20px-Increase2.svg.png) US\\$2.89 billion (2024) |\n| [Total assets](https:\/\/en.wikipedia.org\/wiki\/Asset \"Asset\") | ![Decrease](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/e\/ed\/Decrease2.svg\/20px-Decrease2.svg.png) US\\$16.0 billion (2024) |\n| [Total equity](https:\/\/en.wikipedia.org\/wiki\/Equity_\$finance\$ \"Equity (finance)\") | ![Decrease](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/e\/ed\/Decrease2.svg\/20px-Decrease2.svg.png) US\\$212 million (2024) |\n| Number of employees | c. 34,000 (2024) |\n| Website | [colgatepalmolive.com](https:\/\/colgatepalmolive.com\/) |\n| **Footnotes \/ references** [\\[1\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Annual10K2024-1) |   |\n\nThe **Colgate-Palmolive Company**, commonly known as **Colgate-Palmolive**, is an American [multinational](https:\/\/en.wikipedia.org\/wiki\/Multinational_corporation \"Multinational corporation\") [consumer products](https:\/\/en.wikipedia.org\/wiki\/Consumer_products \"Consumer products\") company headquartered on [Park Avenue](https:\/\/en.wikipedia.org\/wiki\/Park_Avenue \"Park Avenue\") in [Midtown Manhattan](https:\/\/en.wikipedia.org\/wiki\/Midtown_Manhattan \"Midtown Manhattan\"), [New York City](https:\/\/en.wikipedia.org\/wiki\/New_York_City \"New York City\"). The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.[\\[2\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-2)\n\n## History and founding\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=1 \"Edit section: History and founding\")\\]\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/c\/c6\/Good_Teeth_Good_Health%2C_Colgate%27s_Ribbon_Dental_Cream%2C_1913.jpg\/250px-Good_Teeth_Good_Health%2C_Colgate%27s_Ribbon_Dental_Cream%2C_1913.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Good_Teeth_Good_Health,_Colgate%27s_Ribbon_Dental_Cream,_1913.jpg)\n\n1913 magazine ad of [Colgate](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$ \"Colgate (toothpaste)\") toothpaste\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/d\/dc\/Palmolive1915.jpg\/250px-Palmolive1915.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Palmolive1915.jpg)\n\n1915 magazine ad of [Palmolive](https:\/\/en.wikipedia.org\/wiki\/Palmolive_\$brand\$ \"Palmolive (brand)\") soap\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/5\/5e\/Colgate%27s_Ribbon_Dental_Cream%2C_Protect_your_teeth_from_grit._Red_Book_Magazine_1923-03.jpg\/250px-Colgate%27s_Ribbon_Dental_Cream%2C_Protect_your_teeth_from_grit._Red_Book_Magazine_1923-03.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Colgate%27s_Ribbon_Dental_Cream,_Protect_your_teeth_from_grit._Red_Book_Magazine_1923-03.jpg)\n\n1923 Red Book magazine ad for Colgate’s Ribbon Dental Cream\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/e\/e5\/Colgate-Palmolive_logo.svg\/250px-Colgate-Palmolive_logo.svg.png)](https:\/\/en.wikipedia.org\/wiki\/File:Colgate-Palmolive_logo.svg)\n\nLogo used from 1983 to 2025\n\n[William Colgate](https:\/\/en.wikipedia.org\/wiki\/William_Colgate \"William Colgate\"), an English immigrant to the United States and devout [Baptist](https:\/\/en.wikipedia.org\/wiki\/Baptist \"Baptist\"), established a starch, soap, and candle factory on Dutch Street in [New York City](https:\/\/en.wikipedia.org\/wiki\/New_York_City \"New York City\") under the name William Colgate & Company in 1806.\n\nIn 1833, he suffered a severe heart attack, stopping his business's sales; after a convalescence he continued with his business. In the 1840s, the company began selling individual cakes of soap in uniform weights. In 1857, Colgate died and the company was reorganized as Colgate & Company under the management of his similarly devout Baptist son [Samuel Colgate](https:\/\/en.wikipedia.org\/wiki\/Samuel_Colgate \"Samuel Colgate\"), who did not want to continue the business but thought it would be the right thing to do. In 1872, he introduced Cashmere Bouquet, a perfumed soap.\n\nIn 1873, the company introduced its first [Colgate toothpaste](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$ \"Colgate (toothpaste)\"), an aromatic toothpaste sold in jars.[\\[3\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-3) In 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon Dental Cream (invented by dentist [Washington Sheffield](https:\/\/en.wikipedia.org\/wiki\/Washington_Sheffield \"Washington Sheffield\")). Also in 1896, Colgate hired [Martin Ittner](https:\/\/en.wikipedia.org\/wiki\/Martin_Ittner \"Martin Ittner\") and under his direction founded one of the first applied research labs.[\\[4\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-NJ_history_page_160-4) By 1908, they initiated mass sales of toothpaste in tubes. Another of William Colgate's sons, [James Boorman Colgate](https:\/\/en.wikipedia.org\/wiki\/James_Boorman_Colgate \"James Boorman Colgate\"), was a primary trustee of [Colgate University](https:\/\/en.wikipedia.org\/wiki\/Colgate_University \"Colgate University\") (formerly Madison University).\n\nIn [Milwaukee](https:\/\/en.wikipedia.org\/wiki\/Milwaukee \"Milwaukee\"), Wisconsin, the B. J. Johnson Company was making a soap from [palm oil](https:\/\/en.wikipedia.org\/wiki\/Palm_oil \"Palm oil\") and [olive oil](https:\/\/en.wikipedia.org\/wiki\/Olive_oil \"Olive oil\"), the formula of which was developed by Burdett J. Johnson in 1898. The soap was popular enough to rename their company after it in 1917—Palmolive.[\\[5\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-5) Around the start of the 20th century, Palmolive was the world's best-selling soap.\n\nIn June 1928, rumors started that \"officials of the Palmolive-Peet Co. are negotiating to purchase the Colgate Co.\" privately held by the Colgate family.[\\[6\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-6) Peet Brothers Soap Company of Kansas City merged into Palmolive two years before the merger with Colgate.[\\[7\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-7) The merger combined the three oldest and largest soap and perfumery companies in the US and was effective July 1, 1928. The combined company was named the \"Colgate Palmolive Peet Company\".[\\[8\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-CP_history-8) The combined pre-merger sales in 1927 of the three companies exceeded \\$100,000,000 (equivalent to \\$1,875,000,000 in 2025). The newly combined company had seven US manufacturing facilities as well as factories in 14 foreign countries.[\\[9\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-9) In 1953, the companies became a joint venture, known as the Colgate-Palmolive Company.[\\[8\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-CP_history-8)\n\n## Competition with P\\&G\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=2 \"Edit section: Competition with P&G\")\\]\n\nColgate-Palmolive has long been in competition with [Procter & Gamble](https:\/\/en.wikipedia.org\/wiki\/Procter_%26_Gamble \"Procter & Gamble\") (P\\&G), the world's largest [soap](https:\/\/en.wikipedia.org\/wiki\/Soap \"Soap\") and [detergent](https:\/\/en.wikipedia.org\/wiki\/Detergent \"Detergent\") maker and the maker of [Crest toothpaste](https:\/\/en.wikipedia.org\/wiki\/Crest_toothpaste \"Crest toothpaste\"). P\\&G introduced its [Tide](https:\/\/en.wikipedia.org\/wiki\/Tide_\$brand\$ \"Tide (brand)\") [laundry detergent](https:\/\/en.wikipedia.org\/wiki\/Laundry_detergent \"Laundry detergent\") shortly after [World War II](https:\/\/en.wikipedia.org\/wiki\/World_War_II \"World War II\"), and thousands of consumers turned from Colgate's soaps to the new product. Colgate lost its number one place in the [toothpaste](https:\/\/en.wikipedia.org\/wiki\/Toothpaste \"Toothpaste\") market when P\\&G added [fluoride](https:\/\/en.wikipedia.org\/wiki\/Fluoride \"Fluoride\") to its toothpaste Crest & Gleem (The Gleem brand was discontinued by P\\&G in 2014). Colgate has since re-claimed the \\#1 sales position.[\\[10\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-10) In the beginning of the TV era, Colgate-Palmolive wished to compete with P\\&G as a sponsor of [soap operas](https:\/\/en.wikipedia.org\/wiki\/Soap_operas \"Soap operas\") and sponsored only two soap operas, *[The Doctors](https:\/\/en.wikipedia.org\/wiki\/The_Doctors_\$soap_opera\$ \"The Doctors (soap opera)\")* on NBC & ABC's *[One Life To Live](https:\/\/en.wikipedia.org\/wiki\/One_Life_To_Live \"One Life To Live\")* from the shows debut in July 1968 until ABC bought *One Life To Live* from its creator Agnes Nixon in December 1974. They tried to keep the sponsorship of *One Life To Live* and gain sponsorship of Nixon's newest soap opera *All My Children* which ABC begin airing on January 5th of 1970 but ABC wouldn't allow it. However, *The Doctors* was sponsored by Colgate-Palmolive for its entire run from April 1963 until its cancellation in December 1982.\n\nAfter *The Doctors* cancellation, Colgate-Palmolive never sponsored another show. P\\&G continued sponsoring several soap operas on all three networks until its last show *As the World Turns* was canceled in September 2010.\n\n[George Henry Lesch](https:\/\/en.wikipedia.org\/wiki\/George_Henry_Lesch \"George Henry Lesch\"), president, [CEO](https:\/\/en.wikipedia.org\/wiki\/CEO \"CEO\"), and [chairman of the board](https:\/\/en.wikipedia.org\/wiki\/Chairman_of_the_board \"Chairman of the board\") of Colgate-Palmolive in the 1960s and 1970s, transformed the firm into a modern company with major restructuring.\n\nIn 2005, Colgate sold the under-performing brands Fab, Dynamo, Arctic Power, ABC, [Cold Power](https:\/\/en.wikipedia.org\/wiki\/Cold_Power \"Cold Power\") and [Fresh Start](https:\/\/en.wikipedia.org\/wiki\/Fresh_Start_\$detergent\$ \"Fresh Start (detergent)\"), as well as the license of the [Ajax](https:\/\/en.wikipedia.org\/wiki\/Ajax_\$cleaning_product\$ \"Ajax (cleaning product)\") brand for laundry detergents in the [US](https:\/\/en.wikipedia.org\/wiki\/US \"US\"), Canada and [Puerto Rico](https:\/\/en.wikipedia.org\/wiki\/Puerto_Rico \"Puerto Rico\"), to [Phoenix Brands](https:\/\/en.wikipedia.org\/w\/index.php?title=Phoenix_Brands&action=edit&redlink=1 \"Phoenix Brands (page does not exist)\"), LLC as part of its plan to focus on its higher margin oral, personal, and pet care products.[\\[11\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Colgate-Palmolive-Jul-2005-8-K-11)[\\[12\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-12)\n\nIn 2006, Colgate-Palmolive announced the intended acquisition of [Tom's of Maine](https:\/\/en.wikipedia.org\/wiki\/Tom%27s_of_Maine \"Tom's of Maine\"), a leading maker of natural toothpaste, for US\\$100 million.[\\[13\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Colgate-Palmolive-Apr-2006-10-Q-13) Tom's of Maine was founded by [Tom Chappell](https:\/\/en.wikipedia.org\/wiki\/Tom_Chappell \"Tom Chappell\") in 1970.\n\nIn 2020, Colgate-Palmolive acquired Hello Products LLC, one of the fastest-growing premium oral care brands in the United States, for an undisclosed amount.[\\[14\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-14)\n\nToday, Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly listed in three: the United States, India, and Pakistan.\n\nOn October 25, 2012, the company announced it would cut 2,310 workers, or 6% of its workforce, by the end of 2016 in a push to make the consumer products company more efficient.[\\[15\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Colgate-Palmolive-Oct-2012-8-K-15) The company ranked 184th on the 2018 [Fortune 500](https:\/\/en.wikipedia.org\/wiki\/Fortune_500 \"Fortune 500\") list of the largest United States corporations by revenue.[\\[16\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-16) In 2021, the company ranked 15th on the list of Most Trusted Brands by [Morning Consult](https:\/\/en.wikipedia.org\/wiki\/Morning_Consult \"Morning Consult\").[\\[17\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-17)\n\n### Educational and community involvement\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=4 \"Edit section: Educational and community involvement\")\\]\n\nIn 1890, Madison University in New York State was renamed [Colgate University](https:\/\/en.wikipedia.org\/wiki\/Colgate_University \"Colgate University\") in honor of the Colgate family following decades of financial support and involvement.[\\[18\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-americana-18)\n\nThe Colgate-Palmolive Company has sponsored a non-profit track meet open to women of all ages called the [Colgate Women's Games](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate_Women%27s_Games&action=edit&redlink=1 \"Colgate Women's Games (page does not exist)\").[\\[19\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-19) The Colgate Women's Games is the nation's largest amateur track series open to all girls from elementary school through college. Held at [Brooklyn](https:\/\/en.wikipedia.org\/wiki\/Brooklyn \"Brooklyn\")'s [Pratt Institute](https:\/\/en.wikipedia.org\/wiki\/Pratt_Institute \"Pratt Institute\"), competitors participate in preliminary meets and semi-finals over five weekends throughout January. Finalists compete for trophies and educational grants-in-aid from Colgate-Palmolive Company at New York City's [Madison Square Garden](https:\/\/en.wikipedia.org\/wiki\/Madison_Square_Garden \"Madison Square Garden\") in February. For more than 20 years, the company supports the [Starlight Children Foundation](https:\/\/en.wikipedia.org\/w\/index.php?title=Starlight_Children_Foundation&action=edit&redlink=1 \"Starlight Children Foundation (page does not exist)\") which is a non profit organization dedicated to help seriously ill children and their families. The mission is to help children to cope with pain, fear and isolation through entertainment, family activities and education.\n\nThe Colgate website has resources for children including educational tooth brushing songs and animated videos featuring their former animated mascot Dr. Rabbit.[\\[20\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-20)\n\nIn 2011, Colgate-Palmolive was one of the first companies recognized by [PETA](https:\/\/en.wikipedia.org\/wiki\/PETA \"PETA\") (People for the Ethical Treatment of Animals) under the new \"working for regulatory change\" category for companies that test on animals only when mandated by government regulations and are actively seeking alternatives to animal testing.[\\[21\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-21) This relates to the corporation's decision to continue to participate in the profitable Chinese market, where some animal testing is still a regulatory requirement.[\\[22\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-22) Other companies have chosen to decline entry to this market.[\\[23\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-23)\n\nIn 2006, Colgate-Palmolive acquired an 84% stake in [Tom's of Maine](https:\/\/en.wikipedia.org\/wiki\/Tom%27s_of_Maine \"Tom's of Maine\").[\\[13\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Colgate-Palmolive-Apr-2006-10-Q-13)[\\[24\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-usatoday-24) In 2011, the company chose to retain the use of the antibacterial agent [triclosan](https:\/\/en.wikipedia.org\/wiki\/Triclosan \"Triclosan\") in its market-leading Total toothpaste range, despite withdrawing it from several other product ranges, following concerns about triclosan's impact on health and the environment.[\\[25\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-25)\n\nAs of January 2024, Ethical Consumer website states that \"Our research highlights several ethical issues with Colgate-Palmolive, including its approach to palm oil, supply chain management, climate change, excessive pay, tax, human rights, and animal testing. It scored our worst rating across all of these categories.\"[\\[26\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-ethicalconsumer.org-26)\n\n### Environmental record\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=6 \"Edit section: Environmental record\")\\]\n\nColgate-Palmolive received the 2012 [Safe-in-Sound Excellence in Hearing Loss Prevention Award](https:\/\/en.wikipedia.org\/wiki\/Safe-in-Sound_Excellence_in_Hearing_Loss_Prevention_Award \"Safe-in-Sound Excellence in Hearing Loss Prevention Award\").[\\[27\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-27)\n\nAs a successor to [the Mennen Company](https:\/\/en.wikipedia.org\/wiki\/Mennen \"Mennen\"), Colgate-Palmolive was reported in 2017 as one of about 300 companies held potentially responsible for [hazardous waste](https:\/\/en.wikipedia.org\/wiki\/Hazardous_waste \"Hazardous waste\") at the [Chemsol](https:\/\/en.wikipedia.org\/w\/index.php?title=Chemsol&action=edit&redlink=1 \"Chemsol (page does not exist)\") federal [Superfund site](https:\/\/en.wikipedia.org\/wiki\/Superfund_site \"Superfund site\") in [Piscataway](https:\/\/en.wikipedia.org\/wiki\/Piscataway_Township,_New_Jersey \"Piscataway Township, New Jersey\"), [New Jersey](https:\/\/en.wikipedia.org\/wiki\/New_Jersey \"New Jersey\").[\\[28\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-28) Their involvement in this site may have contributed to the [contamination](https:\/\/en.wikipedia.org\/wiki\/Contamination \"Contamination\") of an estimated 18,500 cubic yards (14,100 m3) of soil with [volatile organic compounds](https:\/\/en.wikipedia.org\/wiki\/Volatile_organic_compounds \"Volatile organic compounds\") (VOCs), [PCBs](https:\/\/en.wikipedia.org\/wiki\/Polychlorinated_biphenyl \"Polychlorinated biphenyl\"), and [lead](https:\/\/en.wikipedia.org\/wiki\/Lead \"Lead\") off-site. A proposed \\$23 million agreement with the government and state of New Jersey would require Colgate-Palmolive and the other involved companies to pay for the cleanup of this hazardous waste that is contaminating the soil as well as the [groundwater](https:\/\/en.wikipedia.org\/wiki\/Groundwater \"Groundwater\").[\\[29\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-29)\n\nIn 2019, [BreakFreeFromPlastic](https:\/\/en.wikipedia.org\/w\/index.php?title=BreakFreeFromPlastic&action=edit&redlink=1 \"BreakFreeFromPlastic (page does not exist)\") cited Colgate-Palmolive as one of the world's top ten plastic polluters.[\\[30\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-30) Previously, Colgate-Palmolive had committed to 100% recyclability of plastics in packaging across all its product categories by 2025 but made no commitment to reducing the use of virgin plastic in packaging.[\\[31\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-31)\n\nA 2021 report by Global Witness, updated in 2022, stated that Colgate-Palmolive had used palm oil suppliers connected to bribery, brutalisation of villagers and child labour in Papua New Guinea.[\\[32\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-32)\n\nIn 2021, the Rainforest Action Network (RAN) gave Colgate-Palmolive a score of \"F\" on their \"scorecard\" keeping track of deforestation and human rights abuses.[\\[33\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-33) In August 2021, Colgate-Palmolive publicly disclosed the \"forest impact of its palm oil supply chain in the Indonesian province of North Sumatra\", showing the impact on the rainforests and the indigenous people who live there.[\\[34\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-34) In November 2023, Colgate-Palmolive received a \"D-\" on their RAN scorecard.[\\[35\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-35)\n\nIn relation to climate change, in June 2023, Planet Tracker stated that Colgate-Palmolive \"is on a path to missing its approved Science-based Targets emissions by a factor of 7 when optional indirect use emissions are excluded\", it \"provides 'no clear strategy' to mitigate its main source of emissions, namely, upstream Scope 3 activities\" and its \"climate engagement with its value chain has not resulted in positive results over the last half-decade, with the GhG emissions from key 'targeted' areas experiencing substantial growth.\"[\\[36\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-36) Sustainability Beat stated in August 2023 that this puts their profits in jeopardy and risks [greenwashing](https:\/\/en.wikipedia.org\/wiki\/Greenwashing \"Greenwashing\").[\\[37\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-37)\n\nIn 2024, the website Ethical Consumer gave Colgate-Palmolive the worst possible rating for climate change, plastic use, and palm oil\/deforestation. It received their best rating for avoiding toxic chemicals in its products.[\\[26\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-ethicalconsumer.org-26)\n\n### Corporate governance\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=7 \"Edit section: Corporate governance\")\\]\n\nAs of August 2023, members of the [board of directors](https:\/\/en.wikipedia.org\/wiki\/Board_of_directors \"Board of directors\") of Colgate-Palmolive are the following:[\\[38\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-38)\n\n- Noel Wallace\n- John P. Bilbrey\n- Lisa M. Edwards\n- C. Martin Harris\n- Martina Hund-Mejean\n- Kimberly A. Nelson\n- Lorrie M. Norrington\n- [Steve Cahillane](https:\/\/en.wikipedia.org\/wiki\/Steve_Cahillane \"Steve Cahillane\")\n- [John T. Cahill](https:\/\/en.wikipedia.org\/wiki\/John_T._Cahill_\$businessman\$ \"John T. Cahill (businessman)\")\n- [Stephen Sadove](https:\/\/en.wikipedia.org\/wiki\/Stephen_Sadove \"Stephen Sadove\")\n\n### Employment diversity\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=8 \"Edit section: Employment diversity\")\\]\n\nColgate-Palmolive was named one of the \"100 Best Companies for Working Mothers\" by *[Working Mother](https:\/\/en.wikipedia.org\/wiki\/Working_Mother \"Working Mother\")* magazine.[\\[39\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-39) The 2012 [Human Rights Campaign](https:\/\/en.wikipedia.org\/wiki\/Human_Rights_Campaign \"Human Rights Campaign\") \"report card\" on American businesses gave Colgate an A for its support of diversity in the workplace.\n\nHowever, [Ethical Consumer](https:\/\/en.wikipedia.org\/wiki\/Ethical_Consumer \"Ethical Consumer\") states that the company \"published no standards for working hours and wages and no information about the outcomes of supply chain audits. There was no clear mechanism workers could use to make anonymous complaints and raise issues\", and scores badly in their human rights category.[\\[26\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-ethicalconsumer.org-26)\n\n### Response to Russian invasion of Ukraine\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=9 \"Edit section: Response to Russian invasion of Ukraine\")\\]\n\nFollowing Russia's invasion of Ukraine in 2022, Colgate-Palmolive announced a suspension of imports and sales in Russia, limiting operations to essential health and hygiene products. The company also halted all capital investments, media, advertising, and promotional activities within the country. As of December 2024, Colgate-Palmolive's current operational status in Russia remains unspecified.[\\[40\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-ColgatePalmoliveRussia2022-40)\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/1\/14\/Colodent_%E2%80%93_toothpaste%2C_Poland.jpg\/250px-Colodent_%E2%80%93_toothpaste%2C_Poland.jpg)](https:\/\/en.wikipedia.org\/wiki\/File:Colodent_%E2%80%93_toothpaste,_Poland.jpg)\n\nColodent – Colgate-Palmolive toothpaste brand available in Poland\n\nColgate-Palmolive now markets a broadly diversified mix of products in the United States and other countries. Major product areas include household and personal care products, food products, health care and industrial supplies, and sports and leisure time equipment.\n\n- Afta Lotion\n- Anthony longlife soap\n- Anbesol\n- [Ajax](https:\/\/en.wikipedia.org\/wiki\/Ajax_\$cleaning_product\$ \"Ajax (cleaning product)\")\n- [Axion](https:\/\/en.wikipedia.org\/wiki\/Axion_\$brand\$ \"Axion (brand)\")\n- Caprice (shampoo; Mexico)\n- [Cibaca](https:\/\/en.wikipedia.org\/wiki\/Cibaca_\$brand\$ \"Cibaca (brand)\") (India)\n- [Cold Power](https:\/\/en.wikipedia.org\/wiki\/Cold_Power \"Cold Power\")\n- [Colgate](https:\/\/en.wikipedia.org\/wiki\/Colgate_\$toothpaste\$ \"Colgate (toothpaste)\")\n- Colodent (Poland)\n- Crystal White Octagon\n- Cuddly (Australia)\n- [Darlie](https:\/\/en.wikipedia.org\/wiki\/Darlie \"Darlie\") (toothpaste; Southeast Asia)\n- [Dermassage](https:\/\/en.wikipedia.org\/wiki\/Dermassage \"Dermassage\")\n- Dentagard (toothpaste; Germany)\n- Duraphat (fluoride varnish)\n- Dynamo (detergent)\n- [Elmex](https:\/\/en.wikipedia.org\/wiki\/Elmex \"Elmex\") (toothpaste)\n- EltaMD (skincare)\n- Fab (detergent)\n- Fabuloso (all purpose cleaner)\n- Filorga (cosmetics; France)\n- Fluffy (Australia)\n- [Fresh Start](https:\/\/en.wikipedia.org\/wiki\/Fresh_Start_\$detergent\$ \"Fresh Start (detergent)\")\n- Freska-Ra (Mexico)\n- Gard (shampoo)\n- Hacı Şakir (Turkey)\n- Hello Products\n- [Hill's Pet Nutrition](https:\/\/en.wikipedia.org\/wiki\/Hill%27s_Pet_Nutrition \"Hill's Pet Nutrition\") (pet food)\n- Hurricane (detergent; Australia)\n- [Irish Spring](https:\/\/en.wikipedia.org\/wiki\/Irish_Spring \"Irish Spring\")\n- [Kolynos](https:\/\/en.wikipedia.org\/wiki\/Kolynos \"Kolynos\")\n- La Croix (bleach; France)\n- [Mennen](https:\/\/en.wikipedia.org\/wiki\/Mennen \"Mennen\")\n- Meridol (toothpaste)\n- [Murphy Oil Soap](https:\/\/en.wikipedia.org\/wiki\/Murphy_Oil_Soap \"Murphy Oil Soap\")\n- Nifti (detergent; Australia)\n- [Palmolive](https:\/\/en.wikipedia.org\/wiki\/Palmolive_\$brand\$ \"Palmolive (brand)\")\n- PCA Skin\n- Pousse Mousse (acquired from [S. C. Johnson & Son](https:\/\/en.wikipedia.org\/wiki\/S._C._Johnson_%26_Son \"S. C. Johnson & Son\"))\n- Profidén (toothpaste; Spain)\n- [Protex](https:\/\/en.wikipedia.org\/wiki\/Protex_\$soap\$ \"Protex (soap)\")\n- [Sanex](https:\/\/en.wikipedia.org\/wiki\/Sanex \"Sanex\")[\\[41\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-41)\n- [Science Diet](https:\/\/en.wikipedia.org\/wiki\/Science_Diet \"Science Diet\")\n- [Skin Bracer](https:\/\/en.wikipedia.org\/wiki\/Skin_Bracer \"Skin Bracer\")\n- [Softsoap](https:\/\/en.wikipedia.org\/wiki\/Softsoap \"Softsoap\")\n- Soft As Soap (soap; Australia)\n- Softlan (softener; Southeast Asia)\n- Soupline (France, Belgium, Greece)\n- [Speed Stick](https:\/\/en.wikipedia.org\/wiki\/Speed_Stick \"Speed Stick\")\n- Spree (detergent; Australia)\n- [Suavitel](https:\/\/en.wikipedia.org\/wiki\/Suavitel \"Suavitel\") (Mexico)\n- Tahiti (soap; France, Belgium, Switzerland)\n- [Teen Spirit](https:\/\/en.wikipedia.org\/wiki\/Teen_Spirit_\$deodorant\$ \"Teen Spirit (deodorant)\")[\\[42\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-42)\n- Tender Care\n- [Tom's of Maine](https:\/\/en.wikipedia.org\/wiki\/Tom%27s_of_Maine \"Tom's of Maine\")\n- [Ultra Brite](https:\/\/en.wikipedia.org\/wiki\/Ultra_Brite \"Ultra Brite\")\n\n## Discontinued products and former brands\n\\[[edit](https:\/\/en.wikipedia.org\/w\/index.php?title=Colgate-Palmolive&action=edit&section=11 \"Edit section: Discontinued products and former brands\")\\]\n\n- Ajax Laundry Detergent (Ajax Cleanser still made by Colgate-Palmolive) [\\[43\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-43)\n- Ad (detergent) [\\[44\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-44)\n- [Bambeanos](https:\/\/en.wikipedia.org\/wiki\/Bambeanos \"Bambeanos\")[\\[45\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Jennings2010-45)\n- Brisk (fluoride toothpaste) [\\[46\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-46)\n- Burst (detergent)\n- Cue (fluoride toothpaste) [\\[47\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-47)[\\[48\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-48)\n- Cashmere Bouquet (soap) [\\[49\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-49)\n- Cherish (cinnamon flavored toothpaste)\n\n[![](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/f\/ff\/Cherish_Logo.svg\/250px-Cherish_Logo.svg.png)](https:\/\/en.wikipedia.org\/wiki\/File:Cherish_Logo.svg)\n\nCherish toothpaste logo\n\n- [Cold Power](https:\/\/en.wikipedia.org\/wiki\/Cold_Power \"Cold Power\") (detergent)\\* (known in Canada as Arctic Power, Australian and New Zealand rights sold to Henkel in May 2015)\n- Coleo (soap) [\\[50\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-50)\n- Colgate Tooth Powder\\*\\* [\\[51\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-51)[\\[52\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-52) and Colgate Chlorophyll Tooth Powder [\\[53\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-53)\n- Colgate Toothpaste with Chlorophyll\\*\\* [\\[54\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-54)\n- [Dynamo laundry detergent](https:\/\/en.wikipedia.org\/w\/index.php?title=Dynamo_laundry_detergent&action=edit&redlink=1 \"Dynamo laundry detergent (page does not exist)\") (liquid detergent-no longer made by CP in the U.S.) [\\[55\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-55)\n- Fab Detergent (no longer made by CP in the U.S.)\n- Fab One Shot (detergent)\n- Florient (room deodorizer)\n- Halo Shampoo [\\[56\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-56)\n- Kolynos (toothpaste)\\*\\*\n- Lustre-Creme Shampoo [\\[57\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-57)\n- Octagon (soap) [\\[58\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-58)\n- Palmolive Rapid Shave [\\[59\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-59)\n- Colgate's Peter Pan Beauty Bar with Chlorophyll [\\[60\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-60)\n- [Soaky](https:\/\/en.wikipedia.org\/wiki\/Soaky \"Soaky\") (bubble bath for kids) [\\[61\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-61)\n- Super Suds (detergent) [\\[62\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-62)[\\[63\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-63)\n- Swerl (liquid cleanser) [\\[64\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-64)\n- [Vel](https:\/\/en.wikipedia.org\/wiki\/Vel_Soap \"Vel Soap\") (dishwashing detergent) [\\[65\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-65)\n\nNotes:\n\n\\* While detergent brands continue to be manufactured and sold by Colgate in some countries, in the United States they have been sold to another company, [Phoenix Brands](https:\/\/en.wikipedia.org\/w\/index.php?title=Phoenix_Brands&action=edit&redlink=1 \"Phoenix Brands (page does not exist)\") in 2005.[\\[66\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-66) Phoenix Brands filed for bankruptcy in May 2016[\\[67\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-67) and the US rights have been assumed by Fab & Kind Company.\\[*[citation needed](https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Citation_needed \"Wikipedia:Citation needed\")*\\]\n\nIn May 2015, Colgate-Palmolive sold its Australian laundry detergents and pre-wash brands to [Henkel](https:\/\/en.wikipedia.org\/wiki\/Henkel \"Henkel\") for US\\$245 million (€220 million).[\\[68\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-68) Colgate-Palmolive has divested its laundry detergents business in Colombia, which was in turn acquired by [Unilever](https:\/\/en.wikipedia.org\/wiki\/Unilever \"Unilever\") and some Asian countries, which was acquired by [Procter & Gamble](https:\/\/en.wikipedia.org\/wiki\/Procter_%26_Gamble \"Procter & Gamble\").[\\[69\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-69)\n\n\\*\\* Still being made by Colgate-Palmolive internationally, but no longer available in the U.S.\n\nIn the U.S., the company operates approximately 60 properties, of which 14 are owned.[\\[70\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Colgate-Palmolive-Feb-2013-10-K-70) Major U.S. manufacturing and warehousing facilities used by the oral, personal and home care segment of Colgate-Palmolive were located in [Morristown, New Jersey](https:\/\/en.wikipedia.org\/wiki\/Morristown,_New_Jersey \"Morristown, New Jersey\") (previously the headquarters of the Mennen company prior to their 1992 buyout, and still HQ of the Mennen division) until 2014, when the plant shut down and moved operations to [Hodges, South Carolina](https:\/\/en.wikipedia.org\/wiki\/Hodges,_South_Carolina \"Hodges, South Carolina\") ; [Morristown, Tennessee](https:\/\/en.wikipedia.org\/wiki\/Morristown,_Tennessee \"Morristown, Tennessee\"); and [Cambridge, Ohio](https:\/\/en.wikipedia.org\/wiki\/Cambridge,_Ohio \"Cambridge, Ohio\"). The pet nutrition segment has major facilities in [Bowling Green, Kentucky](https:\/\/en.wikipedia.org\/wiki\/Bowling_Green,_Kentucky \"Bowling Green, Kentucky\"); [Emporia, Kansas](https:\/\/en.wikipedia.org\/wiki\/Emporia,_Kansas \"Emporia, Kansas\"); [Topeka, Kansas](https:\/\/en.wikipedia.org\/wiki\/Topeka,_Kansas \"Topeka, Kansas\"); and [Richmond, Indiana](https:\/\/en.wikipedia.org\/wiki\/Richmond,_Indiana \"Richmond, Indiana\"). The primary research center for oral, personal and home care products is located in [Piscataway, New Jersey](https:\/\/en.wikipedia.org\/wiki\/Piscataway,_New_Jersey \"Piscataway, New Jersey\") and the primary research center for pet nutrition products is located in Topeka, Kansas.\n\nOverseas, the company operates approximately 280 properties of which 80 are owned in over 70 countries.[\\[70\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Colgate-Palmolive-Feb-2013-10-K-70) Major overseas facilities used by the oral, personal and home care segment are located in Australia, Brazil, China, Colombia, France, Guatemala, India, Italy, Malaysia, Mexico, Pakistan, Poland, South Africa, Thailand, Venezuela, Vietnam and elsewhere throughout the world.\n\nColgate-Palmolive has closed or is in the process of phasing out production at certain facilities under a restructuring program initiated in 2004 and has built new state-of-the-art plants to produce toothpaste in the U.S., Mexico and Poland.[\\[71\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-Colgate-Palmolive-Feb-2008-10-K-71)[\\[72\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-72)\n\nColgate-Palmolive's chief manufacturing plant is located in [Burlington Township, New Jersey](https:\/\/en.wikipedia.org\/wiki\/Burlington_Township,_New_Jersey \"Burlington Township, New Jersey\"), producing all of the fragrance and flavor oils for the company's facilities around the world.\n\nThe iconic hand on the Palmolive dishwashing soap label belongs to [hand model](https:\/\/en.wikipedia.org\/wiki\/Hand_model \"Hand model\") Elizabeth Barbour.[\\[73\\]](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_note-73) The image is an illustration of a photograph taken in 1985 when the Colgate-Palmolive Company updated the image, hiring Barbour, then with the [Ford Agency](https:\/\/en.wikipedia.org\/wiki\/Ford_Agency \"Ford Agency\") in [New York City](https:\/\/en.wikipedia.org\/wiki\/New_York_City \"New York City\").\n\n1. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Annual10K2024_1-0)**\n   [\"Colgate-Palmolive Company 2024 Annual Report (Form 10-K)\"](https:\/\/www.sec.gov\/ix?doc=\/Archives\/edgar\/data\/21665\/000002166525000008\/cl-20241231.htm). February 13, 2025. Retrieved February 14, 2025.\n2. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-2)** \"[Legal\/Privacy](http:\/\/www.colgate.com\/app\/Colgate\/US\/Corp\/LegalPrivacy.cvsp) [Archived](https:\/\/web.archive.org\/web\/20160206182502\/http:\/\/www.colgate.com\/app\/Colgate\/US\/Corp\/LegalPrivacy.cvsp) February 6, 2016, at the [Wayback Machine](https:\/\/en.wikipedia.org\/wiki\/Wayback_Machine \"Wayback Machine\").\" Colgate-Palmolive. Retrieved June 26, 2010.\n3. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-3)**\n   Jones, Geoffrey (2008). [\"Blonde and blue-eyed? Globalizing beauty, c.1945–c.1980\"](http:\/\/www.hbs.edu\/faculty\/Publication%20Files\/Blond%20and%20Blue-eyed_0e0cba58-f39a-400b-b487-826befe097d7.pdf) (PDF). *Economic History Review*. **61** (1): 125–154\\. [doi](https:\/\/en.wikipedia.org\/wiki\/Doi_\$identifier\$ \"Doi (identifier)\"):[10\\.1111\/j.1468-0289.2007.00388.x](https:\/\/doi.org\/10.1111%2Fj.1468-0289.2007.00388.x). [S2CID](https:\/\/en.wikipedia.org\/wiki\/S2CID_\$identifier\$ \"S2CID (identifier)\") [154339826](https:\/\/api.semanticscholar.org\/CorpusID:154339826). [Archived](https:\/\/web.archive.org\/web\/20150810135011\/http:\/\/www.hbs.edu\/faculty\/Publication%20Files\/Blond%20and%20Blue-eyed_0e0cba58-f39a-400b-b487-826befe097d7.pdf) (PDF) from the original on August 10, 2015.\n4. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-NJ_history_page_160_4-0)**\n   Maxine N. Lurie, Marc Mappen, ed. (2004). [\"Colgate-Palmolive\"](https:\/\/books.google.com\/books?id=_r9Ni6_u0JEC&q=matin+ittner+death&pg=PA160). *Encyclopedia of New Jersey*. Rutgers University. [ISBN](https:\/\/en.wikipedia.org\/wiki\/ISBN_\$identifier\$ \"ISBN (identifier)\")\n   \n   [9780813533254](https:\/\/en.wikipedia.org\/wiki\/Special:BookSources\/9780813533254 \"Special:BookSources\/9780813533254\")\n   \n   . Retrieved January 3, 2011.\n5. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-5)**\n   [\"Colgate-Palmolive Company History: Creating Bright Smiles for 200 Years\"](https:\/\/web.archive.org\/web\/20060502094906\/http:\/\/www.colgate.com\/app\/Colgate\/US\/Corp\/History\/1806.cvsp). Archived from [the original](http:\/\/www.colgate.com\/app\/Colgate\/US\/Corp\/History\/1806.cvsp) on May 2, 2006. Retrieved February 24, 2009.\n6. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-6)**\n   [\"Palmolive to Get Colgate?\"](https:\/\/www.newspapers.com\/image\/655419694). *The Kansas City Star*. Kansas City, Missouri. June 21, 1928. Retrieved February 4, 2023.\n7. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-7)**\n   [\"Palmolive Company and K.C. Concern to Unite\"](https:\/\/www.newspapers.com\/image\/243242146\/). *The Daily Tribune*. Wisconsin Rapids, Wisconsin. December 7, 1926. Retrieved February 4, 2023.\n8. ^ [***a***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-CP_history_8-0) [***b***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-CP_history_8-1)\n   [\"History\"](https:\/\/www.colgatepalmolive.com\/en-us\/about\/history). Colgate-Palmolive. 2016. Retrieved January 12, 2018.\n9. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-9)**\n   [\"Soap Companies Will be Merged\"](https:\/\/www.newspapers.com\/image\/100504819). *The Tennessean*. Nashville, Tennessee. July 14, 1928. Retrieved February 4, 2023.\n10. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-10)**\n    Williams, Seenm (September 12, 2014). [\"Colgate or Crest: Can You Guess Which Is America's Favorite Toothpaste?\"](https:\/\/www.fool.com\/investing\/general\/2014\/09\/12\/colgate-or-crest-can-you-guess-which-is-americas-f.aspx). *fool.com*. [Archived](https:\/\/web.archive.org\/web\/20161212185842\/http:\/\/www.fool.com\/investing\/general\/2014\/09\/12\/colgate-or-crest-can-you-guess-which-is-americas-f.aspx) from the original on December 12, 2016. Retrieved May 5, 2018.\n11. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Jul-2005-8-K_11-0)**\n    [\"Colgate-Palmolive, Form 8-K, Current Report, Filing Date Jul 12, 2005\"](http:\/\/edgar.secdatabase.com\/1314\/119312505140902\/filing-main.htm). secdatabase.com. [Archived](https:\/\/web.archive.org\/web\/20130522052903\/http:\/\/edgar.secdatabase.com\/1314\/119312505140902\/filing-main.htm) from the original on May 22, 2013. Retrieved March 27, 2013.\n12. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-12)**\n    [\"Colgate-Palmolive Sells Detergents to Phoenix Brands\"](https:\/\/web.archive.org\/web\/20090130052034\/http:\/\/promomagazine.com\/news\/colgate-palmolive_sells_071305\/). PROMO Magazine. July 13, 2005. Archived from [the original](http:\/\/promomagazine.com\/news\/colgate-palmolive_sells_071305\/) on January 30, 2009. Retrieved February 24, 2009.\n13. ^ [***a***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Apr-2006-10-Q_13-0) [***b***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Apr-2006-10-Q_13-1)\n    [\"Colgate-Palmolive, Form 10-Q, Quarterly Report, Filing Date Apr 28, 2006\"](http:\/\/pdf.secdatabase.com\/2905\/0001193125-06-093176.pdf) (PDF). secdatabase.com. [Archived](https:\/\/web.archive.org\/web\/20130522051311\/http:\/\/pdf.secdatabase.com\/2905\/0001193125-06-093176.pdf) (PDF) from the original on May 22, 2013. Retrieved March 27, 2013.\n14. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-14)**\n    Bargh, Becky (January 28, 2020). [\"Colgate-Palmolive acquires subscription oral care brand Hello products\"](https:\/\/www.cosmeticsbusiness.com\/news\/article_page\/Colgate-Palmolive_acquires_subscription_oral_care_brand_Hello_Products\/161815). *Cosmetics Business*. Retrieved August 6, 2021.\n15. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Oct-2012-8-K_15-0)**\n    [\"Colgate-Palmolive, Form 8-K, Current Report, Filing Date Oct 25, 2012\"](http:\/\/edgar.secdatabase.com\/1028\/115752312005370\/filing-main.htm). secdatabase.com. [Archived](https:\/\/web.archive.org\/web\/20130522043237\/http:\/\/edgar.secdatabase.com\/1028\/115752312005370\/filing-main.htm) from the original on May 22, 2013. Retrieved March 27, 2013.\n16. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-16)**\n    [\"Fortune 500 Companies 2018: Who Made the List\"](https:\/\/web.archive.org\/web\/20190502115903\/http:\/\/fortune.com\/fortune500\/list\/). *Fortune*. Archived from [the original](http:\/\/fortune.com\/fortune500\/list) on May 2, 2019. Retrieved November 22, 2018.\n17. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-17)**\n    Shelley, Jonathan (April 20, 2021). [\"Report names Google 'most trusted brand'\"](https:\/\/web.archive.org\/web\/20210603072927\/https:\/\/wpta21.com\/2021\/04\/20\/poll-names-google-most-trusted-brand\/). [WPTA 21](https:\/\/en.wikipedia.org\/wiki\/WPTA \"WPTA\"). Archived from [the original](https:\/\/wpta21.com\/2021\/04\/20\/poll-names-google-most-trusted-brand\/) on June 3, 2021. Retrieved June 3, 2021.\n18. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-americana_18-0)**\n    [\"Colgate University\"](https:\/\/books.google.com\/books?id=r2cMAAAAYAAJ&pg=PA250). *The Encyclopedia Americana*. The Encyclopedia Americana Corporation. 1918.\n19. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-19)**\n    [\"Colgate Women's Games\"](http:\/\/www.colgategames.com\/). [Archived](https:\/\/web.archive.org\/web\/20141216213512\/http:\/\/www.colgategames.com\/) from the original on December 16, 2014. Retrieved September 26, 2014.\n20. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-20)**\n    [\"Educational Resources\"](https:\/\/www.colgate.com\/en-us\/oral-health-education\/educational-resources).\n21. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-21)**\n    [\"Colgate-Palmolive Company Tops PETA's New List Recognizing Companies Working to End Government-Mandated Tests\"](https:\/\/web.archive.org\/web\/20120828034633\/http:\/\/www.peta.org\/mediacenter\/news-releases\/Colgate-Palmolive-Company-Tops-PETA-s-New-List-Recognizing-Companies-Working-to-End-Government-Mandated-Tests.aspx). peta.org. Archived from [the original](http:\/\/www.peta.org\/mediacenter\/news-releases\/Colgate-Palmolive-Company-Tops-PETA-s-New-List-Recognizing-Companies-Working-to-End-Government-Mandated-Tests.aspx) on August 28, 2012. Retrieved May 31, 2012.\n22. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-22)**\n    [\"Choosing Cruelty Free\"](http:\/\/www.humaneresearch.org.au\/campaigns\/choosingcrueltyfree). [HRA](https:\/\/en.wikipedia.org\/wiki\/Humane_Research_Australia \"Humane Research Australia\"). July 13, 2014. [Archived](https:\/\/web.archive.org\/web\/20140714161305\/http:\/\/www.humaneresearch.org.au\/campaigns\/choosingcrueltyfree) from the original on July 14, 2014. Retrieved July 13, 2014.\n23. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-23)**\n    [\"Body Shop withdraws products from China over animal testing\"](http:\/\/www.abc.net.au\/pm\/content\/2014\/s3961153.htm). [ABC](https:\/\/en.wikipedia.org\/wiki\/Australian_Broadcasting_Corporation \"Australian Broadcasting Corporation\"). March 11, 2014. [Archived](https:\/\/web.archive.org\/web\/20140714140808\/http:\/\/www.abc.net.au\/pm\/content\/2014\/s3961153.htm) from the original on July 14, 2014. Retrieved July 13, 2014.\n24. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-usatoday_24-0)**\n    [\"Colgate expands reach of quirky toothpaste\"](https:\/\/www.usatoday.com\/money\/industries\/retail\/2006-03-21-colgate-toms_x.htm). *[USA Today](https:\/\/en.wikipedia.org\/wiki\/USA_Today \"USA Today\")*. [Gannett Co. Inc.](https:\/\/en.wikipedia.org\/wiki\/Gannett_Company \"Gannett Company\") [Associated Press](https:\/\/en.wikipedia.org\/wiki\/Associated_Press \"Associated Press\"). March 22, 2006. [Archived](https:\/\/web.archive.org\/web\/20120604020002\/http:\/\/www.usatoday.com\/money\/industries\/retail\/2006-03-21-colgate-toms_x.htm) from the original on June 4, 2012. Retrieved July 28, 2011.\n25. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-25)**\n    [\"Colgate Keeps Triclosan in Its \\$1B Total Brand\"](http:\/\/adage.com\/article\/news\/colgate-triclosan-total-toothpaste-brand\/148408\/). [Archived](http:\/\/archive.wikiwix.com\/cache\/20110121092053\/http:\/\/adage.com\/article\/news\/colgate-triclosan-total-toothpaste-brand\/148408\/) from the original on January 21, 2011. Retrieved January 21, 2011.\n26. ^ [***a***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-ethicalconsumer.org_26-0) [***b***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-ethicalconsumer.org_26-1) [***c***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-ethicalconsumer.org_26-2)\n    [\"How ethical is Colgate-Palmolive Co? \\| Ethical Consumer\"](https:\/\/www.ethicalconsumer.org\/company-profile\/colgate-palmolive-co). May 13, 2018.\n27. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-27)**\n    [\"NIOSH and NHCA present 2012 Safe-in-Sound Excellence in Hearing Loss Prevention Awards™\"](https:\/\/www.cdc.gov\/niosh\/updates\/upd-02-23-12.html). Center for Disease Control. [Archived](https:\/\/web.archive.org\/web\/20150103072505\/http:\/\/www.cdc.gov\/niosh\/updates\/upd-02-23-12.html) from the original on January 3, 2015. Retrieved September 26, 2014.\n28. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-28)**\n    [\"Settlement Clears Way for Continued Funding of New Jersey Superfund Cleanup\"](https:\/\/www.justice.gov\/opa\/pr\/settlement-clears-way-continued-funding-new-jersey-superfund-cleanup). US Department of Justice. January 6, 2009. [Archived](https:\/\/web.archive.org\/web\/20170504013225\/https:\/\/www.justice.gov\/opa\/pr\/settlement-clears-way-continued-funding-new-jersey-superfund-cleanup) from the original on May 4, 2017. Retrieved April 29, 2017.\n29. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-29)**\n    [\"Colgate Palmolive Company - Knowmore.org\"](https:\/\/web.archive.org\/web\/20090307135548\/http:\/\/www.knowmore.org\/wiki\/index.php?title=Colgate_Palmolive_Company). Knowmore. 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Retrieved February 17, 2020.\n32. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-32)**\n    [\"The true price of palm oil\"](https:\/\/www.globalwitness.org\/en\/campaigns\/forests\/true-price-palm-oil\/).\n33. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-33)**\n    [\"Major Brands and Banks Failing to Stop Deforestation and Human Rights Abuses, New Scorecard Finds\"](https:\/\/www.ran.org\/press-releases\/major-brands-and-banks-failing-to-stop-deforestation-and-human-rights-abuses-new-scorecard-finds\/).\n34. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-34)**\n    [\"Colgate-Palmolive Discloses Impact of Supply Chain on Forests and Communities\"](https:\/\/www.ran.org\/press-releases\/colgate-palmolive-forest-impact\/).\n35. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-35)**\n    [\"Big Brands Show Little Sign of Progress in Our 2023 'Keep Forests Standing' Scorecard - the Understory\"](https:\/\/www.ran.org\/the-understory\/big-brands-show-little-sign-of-progress-2023\/).\n36. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-36)**\n    [\"Colgate-Palmolive on a +3ºC pathway with 'no clear strategy' for Scope 3 emissions\"](https:\/\/planet-tracker.org\/colgate-palmolive-on-a-3oc-pathway-with-no-clear-strategy-for-scope-3-emissions\/). June 8, 2023.\n37. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-37)**\n    [\"Unilever, Procter & Gamble and Colgate-Palmolive putting profits at risk through failure to tackle carbon emissions\"](https:\/\/www.sustainability-beat.co.uk\/2023\/08\/21\/unilever-risk-emissions\/). August 21, 2023.\n38. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-38)**\n    [\"Board of Directors \\| Colgate-Palmolive\"](https:\/\/www.colgatepalmolive.com\/en-us\/who-we-are\/board-of-directors). *colgatepalmolive.com*. Retrieved August 22, 2023.\n39. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-39)**\n    [\"Best Companies - Colgate-Palmolive\"](http:\/\/www.workingmother.com\/colgate-palmolive). [Archived](https:\/\/web.archive.org\/web\/20160824144428\/http:\/\/www.workingmother.com\/colgate-palmolive) from the original on August 24, 2016. 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Flickr. [Archived](https:\/\/web.archive.org\/web\/20161028135056\/https:\/\/www.flickr.com\/photos\/collectologist\/3481725167\/) from the original on October 28, 2016. Retrieved August 1, 2016.\n47. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-47)**\n    [*VINTAGE 1965 COMMERCIAL - CUE TOOTHPASTE (DISCONTINUED)*](https:\/\/www.youtube.com\/watch?v=wi0iAMf8-OE). TV TOY MEMORIES. October 7, 2012. [Archived](https:\/\/ghostarchive.org\/varchive\/youtube\/20211211\/wi0iAMf8-OE) from the original on December 11, 2021. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n48. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-48)**\n    [*Vintage commercials - Cue Toothpaste*](https:\/\/www.youtube.com\/watch?v=4zvEqSsZrXw). Vintage Video Archive. November 24, 2017. [Archived](https:\/\/ghostarchive.org\/varchive\/youtube\/20211211\/4zvEqSsZrXw) from the original on December 11, 2021. 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[Archived](https:\/\/web.archive.org\/web\/20161028192330\/https:\/\/www.flickr.com\/photos\/dalegillard\/5065356972\/) from the original on October 28, 2016. Retrieved August 1, 2016.\n55. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-55)**\n    [*Dynamo Laundry Detergent Commercial 1982*](https:\/\/www.youtube.com\/watch?v=sr2gbedGyaM). Gone But Not Forgotten Commercials. March 24, 2018. [Archived](https:\/\/ghostarchive.org\/varchive\/youtube\/20211211\/sr2gbedGyaM) from the original on December 11, 2021. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n56. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-56)**\n    [\"Halo Shampoo commercial 1952 (extended version)\"](https:\/\/www.youtube.com\/watch?v=Mutn4SLZGBU). YouTube. February 2, 2012. [Archived](https:\/\/web.archive.org\/web\/20160415090915\/https:\/\/www.youtube.com\/watch?v=Mutn4SLZGBU) from the original on April 15, 2016. Retrieved August 1, 2016.\n57. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-57)**\n    [*LUSTRE CREME HAIR SHAMPOO SHIRLEY JONES*](https:\/\/www.youtube.com\/watch?v=lGOw6j8MeYk). tvdays. November 6, 2007. [Archived](https:\/\/web.archive.org\/web\/20160307151645\/https:\/\/www.youtube.com\/watch?v=lGOw6j8MeYk) from the original on March 7, 2016. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n58. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-58)**\n    [\"Octagon All Purpose Laundry Bar Soap by Colgate - 7 Oz : Bath Soaps : Health & Personal Care\"](https:\/\/www.amazon.com\/Octagon-Purpose-Laundry-Soap-Colgate\/dp\/B000GCOLQ6\/ref=sr_1_1?s=hpc&ie=UTF8&qid=1426709070&sr=1-1&keywords=octagon+soap). *Amazon*. Retrieved August 1, 2016.\n59. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-59)**\n    [*Vintage - Rapid Shave Shaving Cream Commercial*](https:\/\/www.youtube.com\/watch?v=HqwUpiTRZ0g). Ron Flaviano. October 18, 2011. [Archived](https:\/\/web.archive.org\/web\/20200223145055\/https:\/\/www.youtube.com\/watch?v=HqwUpiTRZ0g) from the original on February 23, 2020. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n60. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-60)**\n    [\"3 Bars NOS Colgate's Peter Pan Beauty Soap Bars -1952 \\| \\#1830011308\"](https:\/\/www.worthpoint.com\/worthopedia\/bars-nos-colgates-peter-pan-beauty-1830011308).\n61. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-61)**\n    [\"Soaky bubble bath - Australian TV commercial\"](https:\/\/www.youtube.com\/watch?v=5ddNwvAt2zk). YouTube. February 13, 2009. 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Retrieved August 1, 2016.\n64. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-64)**\n    [\"Supermarket Commercials Part 3: Swerl to Tide\"](https:\/\/www.youtube.com\/watch?v=ubVFT-5N-UQ). YouTube. October 24, 2010. [Archived](https:\/\/web.archive.org\/web\/20151202235841\/https:\/\/www.youtube.com\/watch?v=ubVFT-5N-UQ) from the original on December 2, 2015. Retrieved August 1, 2016.\n65. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-65)**\n    [*Vel Dishwashing Detergent Commercial (1960s)*](https:\/\/www.youtube.com\/watch?v=de8x4gQz3x0). Throwback. June 14, 2012. [Archived](https:\/\/web.archive.org\/web\/20160309184848\/https:\/\/www.youtube.com\/watch?v=de8x4gQz3x0) from the original on March 9, 2016. Retrieved October 26, 2021 – via [YouTube](https:\/\/en.wikipedia.org\/wiki\/YouTube \"YouTube\").\n66. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-66)**\n    [\"Quality Brands. Priced for Living\"](http:\/\/www.phoenixbrands.com\/). Phoenix Brands. [Archived](https:\/\/web.archive.org\/web\/20040411004050\/http:\/\/phoenixbrands.com\/) from the original on April 11, 2004. Retrieved August 1, 2016.\n67. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-67)**\n    Fitzgerald, Patrick (May 20, 2016). [\"Phoenix Brands files for bankruptcy protection\"](https:\/\/www.marketwatch.com\/story\/phoenix-brands-files-for-bankruptcy-protection-2016-05-20-16485599). *Market Watch*. Retrieved June 17, 2020.\n68. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-68)**\n    [\"Henkel to buy Colgate-Palmolive's Australian and New Zealand laundry brands\"](https:\/\/www.bbc.com\/news\/business-32700839). *BBC News*. May 12, 2015. [Archived](https:\/\/web.archive.org\/web\/20160105081441\/http:\/\/www.bbc.com\/news\/business-32700839) from the original on January 5, 2016. Retrieved January 3, 2016.\n69. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-69)**\n    [\"Colgate Sells Asian Detergent Brands to P\\&G\"](http:\/\/www.warc.com\/LatestNews\/News\/Colgate_Sells_Asian_Detergent_Brands_to_PG.news?ID=18622). WARC. January 5, 2006. [Archived](https:\/\/web.archive.org\/web\/20160105081442\/http:\/\/www.warc.com\/LatestNews\/News\/Colgate_Sells_Asian_Detergent_Brands_to_PG.news?ID=18622) from the original on January 5, 2016. Retrieved January 3, 2016.\n70. ^ [***a***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Feb-2013-10-K_70-0) [***b***](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Feb-2013-10-K_70-1)\n    [\"Colgate-Palmolive, Form 10-K, Annual Report, Filing Date Feb 21, 2013\"](http:\/\/pdf.secdatabase.com\/1242\/0001445305-13-000275.pdf) (PDF). secdatabase.com. [Archived](https:\/\/web.archive.org\/web\/20130522060329\/http:\/\/pdf.secdatabase.com\/1242\/0001445305-13-000275.pdf) (PDF) from the original on May 22, 2013. Retrieved March 27, 2013.\n71. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Feb-2008-10-K_71-0)**\n    [\"Colgate-Palmolive, Form 10-K, Annual Report, Filing Date Feb 28, 2008\"](http:\/\/edgar.secdatabase.com\/1905\/119312508041526\/filing-main.htm). secdatabase.com. [Archived](https:\/\/web.archive.org\/web\/20130522051153\/http:\/\/edgar.secdatabase.com\/1905\/119312508041526\/filing-main.htm) from the original on May 22, 2013. Retrieved March 27, 2013.\n72. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-72)**\n    [\"Colgate-Palmolive opens Morristown toothpaste plant\"](http:\/\/www.knoxnews.com\/news\/2008\/feb\/28\/colgate-palmolive-opens-morristown-toothpaste-plan\/). *Knox News Sentinel*. February 28, 2008. [Archived](https:\/\/web.archive.org\/web\/20090108075636\/http:\/\/www.knoxnews.com\/news\/2008\/feb\/28\/colgate-palmolive-opens-morristown-toothpaste-plan\/) from the original on January 8, 2009. Retrieved February 26, 2009.\n73. **[^](https:\/\/en.wikipedia.org\/wiki\/Colgate-Palmolive#cite_ref-73)**\n    [\"Looking back, Elizabeth Barbour wishes she would've charged a penny per bottle\"](https:\/\/roanoke.com\/lifestyles\/looking-back-elizabeth-barbour-wishes-she-wouldve-charged-a-penny-per-bottle\/article_32fd5278-b79f-5122-94bb-a1e1a20e3e84.html). *Roanoke Times*. September 17, 2006. Retrieved November 19, 2024.\n\n[![logo](https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/4\/4c\/Wikisource-logo.svg\/40px-Wikisource-logo.svg.png)](https:\/\/en.wikipedia.org\/wiki\/File:Wikisource-logo.svg)\n\nEnglish [Wikisource](https:\/\/en.wikipedia.org\/wiki\/Wikisource \"Wikisource\") has original text related to this article:\n\n- [Official website](https:\/\/www.colgatepalmolive.com\/)\n- Business data for Colgate-Palmolive Company:\n  - [Google](https:\/\/www.google.com\/finance\/quote\/CL:NYSE)\n  - [SEC filings](https:\/\/www.sec.gov\/cgi-bin\/browse-edgar?action=getcompany&CIK=21665)\n  - [Yahoo\\!](https:\/\/finance.yahoo.com\/quote\/CL)\n- [Colgate-Palmolive company history](http:\/\/www.fundinguniverse.com\/company-histories\/colgate-palmolive-company-history\/) at [FundingUniverse](https:\/\/en.wikipedia.org\/wiki\/FundingUniverse \"FundingUniverse\")","meta_canonical":null}

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Boilerpipe Text	Colgate-Palmolive Company Logo used since 2025 Headquarters in Midtown Manhattan, New York Trade name Colgate-Palmolive Formerly Colgate-Palmolive-Peet Company (1928–1953) Company type Public Traded as NYSE : CL S&P 100 component S&P 500 component Industry Consumer goods Predecessors Colgate Palmolive (pre-1953 merger ) Founded 1806 ; 220 years ago Founders William Colgate (Colgate) Burdett J. Johnson (Palmolive) William J. Peet and Robert Peet (Peet Brothers) Headquarters 300 Park Avenue , New York City , New York 10022, U.S. Area served Worldwide Key people Noel Wallace (Chairman, President & CEO ) Stanley J. Sutula III ( CFO ) Products Cleaning agents Personal care products Pet food Revenue US$ 20.1 billion (2024) Operating income US$4.27 billion (2024) Net income US$2.89 billion (2024) Total assets US$16.0 billion (2024) Total equity US$212 million (2024) Number of employees c. 34,000 (2024) Website colgatepalmolive .com Footnotes / references [ 1 ] The Colgate-Palmolive Company , commonly known as Colgate-Palmolive , is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan , New York City . The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products. [ 2 ] History and founding [ edit ] 1913 magazine ad of Colgate toothpaste 1915 magazine ad of Palmolive soap 1923 Red Book magazine ad for Colgate’s Ribbon Dental Cream Logo used from 1983 to 2025 William Colgate , an English immigrant to the United States and devout Baptist , established a starch, soap, and candle factory on Dutch Street in New York City under the name William Colgate & Company in 1806. In 1833, he suffered a severe heart attack, stopping his business's sales; after a convalescence he continued with his business. In the 1840s, the company began selling individual cakes of soap in uniform weights. In 1857, Colgate died and the company was reorganized as Colgate & Company under the management of his similarly devout Baptist son Samuel Colgate , who did not want to continue the business but thought it would be the right thing to do. In 1872, he introduced Cashmere Bouquet, a perfumed soap. In 1873, the company introduced its first Colgate toothpaste , an aromatic toothpaste sold in jars. [ 3 ] In 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon Dental Cream (invented by dentist Washington Sheffield ). Also in 1896, Colgate hired Martin Ittner and under his direction founded one of the first applied research labs. [ 4 ] By 1908, they initiated mass sales of toothpaste in tubes. Another of William Colgate's sons, James Boorman Colgate , was a primary trustee of Colgate University (formerly Madison University). In Milwaukee , Wisconsin, the B. J. Johnson Company was making a soap from palm oil and olive oil , the formula of which was developed by Burdett J. Johnson in 1898. The soap was popular enough to rename their company after it in 1917—Palmolive. [ 5 ] Around the start of the 20th century, Palmolive was the world's best-selling soap. In June 1928, rumors started that "officials of the Palmolive-Peet Co. are negotiating to purchase the Colgate Co." privately held by the Colgate family. [ 6 ] Peet Brothers Soap Company of Kansas City merged into Palmolive two years before the merger with Colgate. [ 7 ] The merger combined the three oldest and largest soap and perfumery companies in the US and was effective July 1, 1928. The combined company was named the "Colgate Palmolive Peet Company". [ 8 ] The combined pre-merger sales in 1927 of the three companies exceeded $100,000,000 (equivalent to $1,875,000,000 in 2025). The newly combined company had seven US manufacturing facilities as well as factories in 14 foreign countries. [ 9 ] In 1953, the companies became a joint venture, known as the Colgate-Palmolive Company. [ 8 ] Competition with P&G [ edit ] Colgate-Palmolive has long been in competition with Procter & Gamble (P&G), the world's largest soap and detergent maker and the maker of Crest toothpaste . P&G introduced its Tide laundry detergent shortly after World War II , and thousands of consumers turned from Colgate's soaps to the new product. Colgate lost its number one place in the toothpaste market when P&G added fluoride to its toothpaste Crest & Gleem (The Gleem brand was discontinued by P&G in 2014). Colgate has since re-claimed the #1 sales position. [ 10 ] In the beginning of the TV era, Colgate-Palmolive wished to compete with P&G as a sponsor of soap operas and sponsored only two soap operas, The Doctors on NBC & ABC's One Life To Live from the shows debut in July 1968 until ABC bought One Life To Live from its creator Agnes Nixon in December 1974. They tried to keep the sponsorship of One Life To Live and gain sponsorship of Nixon's newest soap opera All My Children which ABC begin airing on January 5th of 1970 but ABC wouldn't allow it. However, The Doctors was sponsored by Colgate-Palmolive for its entire run from April 1963 until its cancellation in December 1982. After The Doctors cancellation, Colgate-Palmolive never sponsored another show. P&G continued sponsoring several soap operas on all three networks until its last show As the World Turns was canceled in September 2010. George Henry Lesch , president, CEO , and chairman of the board of Colgate-Palmolive in the 1960s and 1970s, transformed the firm into a modern company with major restructuring. In 2005, Colgate sold the under-performing brands Fab, Dynamo, Arctic Power, ABC, Cold Power and Fresh Start , as well as the license of the Ajax brand for laundry detergents in the US , Canada and Puerto Rico , to Phoenix Brands , LLC as part of its plan to focus on its higher margin oral, personal, and pet care products. [ 11 ] [ 12 ] In 2006, Colgate-Palmolive announced the intended acquisition of Tom's of Maine , a leading maker of natural toothpaste, for US$100 million. [ 13 ] Tom's of Maine was founded by Tom Chappell in 1970. In 2020, Colgate-Palmolive acquired Hello Products LLC, one of the fastest-growing premium oral care brands in the United States, for an undisclosed amount. [ 14 ] Today, Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly listed in three: the United States, India, and Pakistan. On October 25, 2012, the company announced it would cut 2,310 workers, or 6% of its workforce, by the end of 2016 in a push to make the consumer products company more efficient. [ 15 ] The company ranked 184th on the 2018 Fortune 500 list of the largest United States corporations by revenue. [ 16 ] In 2021, the company ranked 15th on the list of Most Trusted Brands by Morning Consult . [ 17 ] Educational and community involvement [ edit ] In 1890, Madison University in New York State was renamed Colgate University in honor of the Colgate family following decades of financial support and involvement. [ 18 ] The Colgate-Palmolive Company has sponsored a non-profit track meet open to women of all ages called the Colgate Women's Games . [ 19 ] The Colgate Women's Games is the nation's largest amateur track series open to all girls from elementary school through college. Held at Brooklyn 's Pratt Institute , competitors participate in preliminary meets and semi-finals over five weekends throughout January. Finalists compete for trophies and educational grants-in-aid from Colgate-Palmolive Company at New York City's Madison Square Garden in February. For more than 20 years, the company supports the Starlight Children Foundation which is a non profit organization dedicated to help seriously ill children and their families. The mission is to help children to cope with pain, fear and isolation through entertainment, family activities and education. The Colgate website has resources for children including educational tooth brushing songs and animated videos featuring their former animated mascot Dr. Rabbit. [ 20 ] In 2011, Colgate-Palmolive was one of the first companies recognized by PETA (People for the Ethical Treatment of Animals) under the new "working for regulatory change" category for companies that test on animals only when mandated by government regulations and are actively seeking alternatives to animal testing. [ 21 ] This relates to the corporation's decision to continue to participate in the profitable Chinese market, where some animal testing is still a regulatory requirement. [ 22 ] Other companies have chosen to decline entry to this market. [ 23 ] In 2006, Colgate-Palmolive acquired an 84% stake in Tom's of Maine . [ 13 ] [ 24 ] In 2011, the company chose to retain the use of the antibacterial agent triclosan in its market-leading Total toothpaste range, despite withdrawing it from several other product ranges, following concerns about triclosan's impact on health and the environment. [ 25 ] As of January 2024, Ethical Consumer website states that "Our research highlights several ethical issues with Colgate-Palmolive, including its approach to palm oil, supply chain management, climate change, excessive pay, tax, human rights, and animal testing. It scored our worst rating across all of these categories." [ 26 ] Environmental record [ edit ] Colgate-Palmolive received the 2012 Safe-in-Sound Excellence in Hearing Loss Prevention Award . [ 27 ] As a successor to the Mennen Company , Colgate-Palmolive was reported in 2017 as one of about 300 companies held potentially responsible for hazardous waste at the Chemsol federal Superfund site in Piscataway , New Jersey . [ 28 ] Their involvement in this site may have contributed to the contamination of an estimated 18,500 cubic yards (14,100 m 3 ) of soil with volatile organic compounds (VOCs), PCBs , and lead off-site. A proposed $23 million agreement with the government and state of New Jersey would require Colgate-Palmolive and the other involved companies to pay for the cleanup of this hazardous waste that is contaminating the soil as well as the groundwater . [ 29 ] In 2019, BreakFreeFromPlastic cited Colgate-Palmolive as one of the world's top ten plastic polluters. [ 30 ] Previously, Colgate-Palmolive had committed to 100% recyclability of plastics in packaging across all its product categories by 2025 but made no commitment to reducing the use of virgin plastic in packaging. [ 31 ] A 2021 report by Global Witness, updated in 2022, stated that Colgate-Palmolive had used palm oil suppliers connected to bribery, brutalisation of villagers and child labour in Papua New Guinea. [ 32 ] In 2021, the Rainforest Action Network (RAN) gave Colgate-Palmolive a score of "F" on their "scorecard" keeping track of deforestation and human rights abuses. [ 33 ] In August 2021, Colgate-Palmolive publicly disclosed the "forest impact of its palm oil supply chain in the Indonesian province of North Sumatra", showing the impact on the rainforests and the indigenous people who live there. [ 34 ] In November 2023, Colgate-Palmolive received a "D-" on their RAN scorecard. [ 35 ] In relation to climate change, in June 2023, Planet Tracker stated that Colgate-Palmolive "is on a path to missing its approved Science-based Targets emissions by a factor of 7 when optional indirect use emissions are excluded", it "provides 'no clear strategy' to mitigate its main source of emissions, namely, upstream Scope 3 activities" and its "climate engagement with its value chain has not resulted in positive results over the last half-decade, with the GhG emissions from key 'targeted' areas experiencing substantial growth." [ 36 ] Sustainability Beat stated in August 2023 that this puts their profits in jeopardy and risks greenwashing . [ 37 ] In 2024, the website Ethical Consumer gave Colgate-Palmolive the worst possible rating for climate change, plastic use, and palm oil/deforestation. It received their best rating for avoiding toxic chemicals in its products. [ 26 ] Corporate governance [ edit ] As of August 2023, members of the board of directors of Colgate-Palmolive are the following: [ 38 ] Noel Wallace John P. Bilbrey Lisa M. Edwards C. Martin Harris Martina Hund-Mejean Kimberly A. Nelson Lorrie M. Norrington Steve Cahillane John T. Cahill Stephen Sadove Employment diversity [ edit ] Colgate-Palmolive was named one of the "100 Best Companies for Working Mothers" by Working Mother magazine. [ 39 ] The 2012 Human Rights Campaign "report card" on American businesses gave Colgate an A for its support of diversity in the workplace. However, Ethical Consumer states that the company "published no standards for working hours and wages and no information about the outcomes of supply chain audits. There was no clear mechanism workers could use to make anonymous complaints and raise issues", and scores badly in their human rights category. [ 26 ] Response to Russian invasion of Ukraine [ edit ] Following Russia's invasion of Ukraine in 2022, Colgate-Palmolive announced a suspension of imports and sales in Russia, limiting operations to essential health and hygiene products. The company also halted all capital investments, media, advertising, and promotional activities within the country. As of December 2024, Colgate-Palmolive's current operational status in Russia remains unspecified. [ 40 ] Colodent – Colgate-Palmolive toothpaste brand available in Poland Colgate-Palmolive now markets a broadly diversified mix of products in the United States and other countries. Major product areas include household and personal care products, food products, health care and industrial supplies, and sports and leisure time equipment. Afta Lotion Anthony longlife soap Anbesol Ajax Axion Caprice (shampoo; Mexico) Cibaca (India) Cold Power Colgate Colodent (Poland) Crystal White Octagon Cuddly (Australia) Darlie (toothpaste; Southeast Asia) Dermassage Dentagard (toothpaste; Germany) Duraphat (fluoride varnish) Dynamo (detergent) Elmex (toothpaste) EltaMD (skincare) Fab (detergent) Fabuloso (all purpose cleaner) Filorga (cosmetics; France) Fluffy (Australia) Fresh Start Freska-Ra (Mexico) Gard (shampoo) Hacı Şakir (Turkey) Hello Products Hill's Pet Nutrition (pet food) Hurricane (detergent; Australia) Irish Spring Kolynos La Croix (bleach; France) Mennen Meridol (toothpaste) Murphy Oil Soap Nifti (detergent; Australia) Palmolive PCA Skin Pousse Mousse (acquired from S. C. Johnson & Son ) Profidén (toothpaste; Spain) Protex Sanex [ 41 ] Science Diet Skin Bracer Softsoap Soft As Soap (soap; Australia) Softlan (softener; Southeast Asia) Soupline (France, Belgium, Greece) Speed Stick Spree (detergent; Australia) Suavitel (Mexico) Tahiti (soap; France, Belgium, Switzerland) Teen Spirit [ 42 ] Tender Care Tom's of Maine Ultra Brite Discontinued products and former brands [ edit ] Ajax Laundry Detergent (Ajax Cleanser still made by Colgate-Palmolive) [ 43 ] Ad (detergent) [ 44 ] Bambeanos [ 45 ] Brisk (fluoride toothpaste) [ 46 ] Burst (detergent) Cue (fluoride toothpaste) [ 47 ] [ 48 ] Cashmere Bouquet (soap) [ 49 ] Cherish (cinnamon flavored toothpaste) Cherish toothpaste logo Cold Power (detergent)* (known in Canada as Arctic Power, Australian and New Zealand rights sold to Henkel in May 2015) Coleo (soap) [ 50 ] Colgate Tooth Powder [ 51 ] [ 52 ] and Colgate Chlorophyll Tooth Powder [ 53 ] Colgate Toothpaste with Chlorophyll [ 54 ] Dynamo laundry detergent (liquid detergent-no longer made by CP in the U.S.) [ 55 ] Fab Detergent (no longer made by CP in the U.S.) Fab One Shot (detergent) Florient (room deodorizer) Halo Shampoo [ 56 ] Kolynos (toothpaste)** Lustre-Creme Shampoo [ 57 ] Octagon (soap) [ 58 ] Palmolive Rapid Shave [ 59 ] Colgate's Peter Pan Beauty Bar with Chlorophyll [ 60 ] Soaky (bubble bath for kids) [ 61 ] Super Suds (detergent) [ 62 ] [ 63 ] Swerl (liquid cleanser) [ 64 ] Vel (dishwashing detergent) [ 65 ] Notes: * While detergent brands continue to be manufactured and sold by Colgate in some countries, in the United States they have been sold to another company, Phoenix Brands in 2005. [ 66 ] Phoenix Brands filed for bankruptcy in May 2016 [ 67 ] and the US rights have been assumed by Fab & Kind Company. [ citation needed ] In May 2015, Colgate-Palmolive sold its Australian laundry detergents and pre-wash brands to Henkel for US$245 million (€220 million). [ 68 ] Colgate-Palmolive has divested its laundry detergents business in Colombia, which was in turn acquired by Unilever and some Asian countries, which was acquired by Procter & Gamble . [ 69 ] ** Still being made by Colgate-Palmolive internationally, but no longer available in the U.S. In the U.S., the company operates approximately 60 properties, of which 14 are owned. [ 70 ] Major U.S. manufacturing and warehousing facilities used by the oral, personal and home care segment of Colgate-Palmolive were located in Morristown, New Jersey (previously the headquarters of the Mennen company prior to their 1992 buyout, and still HQ of the Mennen division) until 2014, when the plant shut down and moved operations to Hodges, South Carolina ; Morristown, Tennessee ; and Cambridge, Ohio . The pet nutrition segment has major facilities in Bowling Green, Kentucky ; Emporia, Kansas ; Topeka, Kansas ; and Richmond, Indiana . The primary research center for oral, personal and home care products is located in Piscataway, New Jersey and the primary research center for pet nutrition products is located in Topeka, Kansas. Overseas, the company operates approximately 280 properties of which 80 are owned in over 70 countries. [ 70 ] Major overseas facilities used by the oral, personal and home care segment are located in Australia, Brazil, China, Colombia, France, Guatemala, India, Italy, Malaysia, Mexico, Pakistan, Poland, South Africa, Thailand, Venezuela, Vietnam and elsewhere throughout the world. Colgate-Palmolive has closed or is in the process of phasing out production at certain facilities under a restructuring program initiated in 2004 and has built new state-of-the-art plants to produce toothpaste in the U.S., Mexico and Poland. [ 71 ] [ 72 ] Colgate-Palmolive's chief manufacturing plant is located in Burlington Township, New Jersey , producing all of the fragrance and flavor oils for the company's facilities around the world. The iconic hand on the Palmolive dishwashing soap label belongs to hand model Elizabeth Barbour. 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[o]") ## Contents move to sidebar hide - [(Top)](https://en.wikipedia.org/wiki/Colgate-Palmolive) - [1 History and founding](https://en.wikipedia.org/wiki/Colgate-Palmolive#History_and_founding) - [2 Competition with P\&G](https://en.wikipedia.org/wiki/Colgate-Palmolive#Competition_with_P&G) - [3 Recent years](https://en.wikipedia.org/wiki/Colgate-Palmolive#Recent_years) Toggle Recent years subsection - [3\.1 Educational and community involvement](https://en.wikipedia.org/wiki/Colgate-Palmolive#Educational_and_community_involvement) - [3\.2 Ethics](https://en.wikipedia.org/wiki/Colgate-Palmolive#Ethics) - [3\.3 Environmental record](https://en.wikipedia.org/wiki/Colgate-Palmolive#Environmental_record) - [3\.4 Corporate governance](https://en.wikipedia.org/wiki/Colgate-Palmolive#Corporate_governance) - [3\.5 Employment diversity](https://en.wikipedia.org/wiki/Colgate-Palmolive#Employment_diversity) - [3\.6 Response to Russian invasion of Ukraine](https://en.wikipedia.org/wiki/Colgate-Palmolive#Response_to_Russian_invasion_of_Ukraine) - [4 Brands](https://en.wikipedia.org/wiki/Colgate-Palmolive#Brands) - [5 Discontinued products and former brands](https://en.wikipedia.org/wiki/Colgate-Palmolive#Discontinued_products_and_former_brands) - [6 Facilities](https://en.wikipedia.org/wiki/Colgate-Palmolive#Facilities) - [7 Advertising](https://en.wikipedia.org/wiki/Colgate-Palmolive#Advertising) - [8 References](https://en.wikipedia.org/wiki/Colgate-Palmolive#References) - [9 External links](https://en.wikipedia.org/wiki/Colgate-Palmolive#External_links) Toggle the table of contents # Colgate-Palmolive 43 languages - [العربية](https://ar.wikipedia.org/wiki/%D9%83%D9%88%D9%84%D8%BA%D9%8A%D8%AA_-_%D8%A8%D8%A7%D9%84%D9%85%D9%88%D9%84%D9%8A%D9%81_$%D8%B4%D8%B1%D9%83%D8%A9$ "كولغيت - بالموليف (شركة) – Arabic") - [تۆرکجه](https://azb.wikipedia.org/wiki/%DA%A9%D9%88%D9%84%D9%82%DB%8C%D8%AA-%D9%BE%D8%A7%D9%84%D9%85%D9%88%D9%84%DB%8C%D9%88 "کولقیت-پالمولیو – South Azerbaijani") - [Беларуская](https://be.wikipedia.org/wiki/Colgate-Palmolive "Colgate-Palmolive – Belarusian") - 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[Download as PDF](https://en.wikipedia.org/w/index.php?title=Special:DownloadAsPdf&page=Colgate-Palmolive&action=show-download-screen "Download this page as a PDF file") - [Printable version](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&printable=yes "Printable version of this page [p]") In other projects - [Wikimedia Commons](https://commons.wikimedia.org/wiki/Category:Colgate-Palmolive) - [Wikisource](https://en.wikisource.org/wiki/Portal:Colgate-Palmolive) - [Wikidata item](https://www.wikidata.org/wiki/Special:EntityPage/Q609466 "Structured data on this page hosted by Wikidata [g]") Appearance move to sidebar hide From Wikipedia, the free encyclopedia American multinational consumer products company \| \| \| \|---\|---\| \| [![](https://upload.wikimedia.org/wikipedia/commons/thumb/8/86/Colgate-Palmolive_%282025%29.svg/250px-Colgate-Palmolive_%282025%29.svg.png)](https://en.wikipedia.org/wiki/File:Colgate-Palmolive_$2025$.svg)Logo used since 2025 \| \| \| [![](https://upload.wikimedia.org/wikipedia/commons/thumb/0/04/Colgate-Palmolive_Building_300_Park_Avenue.jpg/250px-Colgate-Palmolive_Building_300_Park_Avenue.jpg)](https://en.wikipedia.org/wiki/File:Colgate-Palmolive_Building_300_Park_Avenue.jpg)Headquarters in [Midtown Manhattan, New York](https://en.wikipedia.org/wiki/Midtown_Manhattan,_New_York "Midtown Manhattan, New York") \| \| \| [Trade name](https://en.wikipedia.org/wiki/Trade_name "Trade name") \| Colgate-Palmolive \| \| Formerly \| Colgate-Palmolive-Peet Company (1928–1953) \| \| Company type \| [Public](https://en.wikipedia.org/wiki/Public_company "Public company") \| \| [Traded as](https://en.wikipedia.org/wiki/Ticker_symbol "Ticker symbol") \| [NYSE](https://en.wikipedia.org/wiki/New_York_Stock_Exchange "New York Stock Exchange"): [CL](https://www.nyse.com/quote/XNYS:CL) [S\&P 100](https://en.wikipedia.org/wiki/S%26P_100 "S&P 100") component [S\&P 500](https://en.wikipedia.org/wiki/S%26P_500 "S&P 500") component \| \| Industry \| [Consumer goods](https://en.wikipedia.org/wiki/Fast-moving_consumer_goods "Fast-moving consumer goods") \| \| Predecessors \| [Colgate](https://en.wikipedia.org/wiki/Colgate_$toothpaste$ "Colgate (toothpaste)") [Palmolive](https://en.wikipedia.org/wiki/Palmolive_$brand$ "Palmolive (brand)") (pre-1953 [merger](https://en.wikipedia.org/wiki/Mergers_and_acquisitions "Mergers and acquisitions")) \| \| Founded \| 1806; 220 years ago (1806) \| \| Founders \| [William Colgate](https://en.wikipedia.org/wiki/William_Colgate "William Colgate") (Colgate) Burdett J. Johnson (Palmolive) William J. Peet and Robert Peet (Peet Brothers) \| \| Headquarters \| 300 [Park Avenue](https://en.wikipedia.org/wiki/Park_Avenue "Park Avenue"), [New York City](https://en.wikipedia.org/wiki/New_York_City "New York City"), [New York](https://en.wikipedia.org/wiki/New_York_$state$ "New York (state)") 10022, U.S. \| \| Area served \| Worldwide \| \| Key people \| Noel Wallace (Chairman, President & [CEO](https://en.wikipedia.org/wiki/Chief_executive_officer "Chief executive officer")) Stanley J. Sutula III ([CFO](https://en.wikipedia.org/wiki/Chief_financial_officer "Chief financial officer")) \| \| Products \| [Cleaning agents](https://en.wikipedia.org/wiki/Cleaning_agent "Cleaning agent") [Personal care products](https://en.wikipedia.org/wiki/Personal_care#Products "Personal care") [Pet food](https://en.wikipedia.org/wiki/Pet_food "Pet food") \| \| Revenue \| ![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png) [US\$](https://en.wikipedia.org/wiki/United_States_dollar "United States dollar")20\.1 billion (2024) \| \| [Operating income](https://en.wikipedia.org/wiki/Earnings_before_interest_and_taxes "Earnings before interest and taxes") \| ![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png) US\$4.27 billion (2024) \| \| [Net income](https://en.wikipedia.org/wiki/Net_income "Net income") \| ![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png) US\$2.89 billion (2024) \| \| [Total assets](https://en.wikipedia.org/wiki/Asset "Asset") \| ![Decrease](https://upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/20px-Decrease2.svg.png) US\$16.0 billion (2024) \| \| [Total equity](https://en.wikipedia.org/wiki/Equity_$finance$ "Equity (finance)") \| ![Decrease](https://upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/20px-Decrease2.svg.png) US\$212 million (2024) \| \| Number of employees \| c. 34,000 (2024) \| \| Website \| [colgatepalmolive.com](https://colgatepalmolive.com/) \| \| Footnotes / references [\[1\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Annual10K2024-1) \| \| The Colgate-Palmolive Company, commonly known as Colgate-Palmolive, is an American [multinational](https://en.wikipedia.org/wiki/Multinational_corporation "Multinational corporation") [consumer products](https://en.wikipedia.org/wiki/Consumer_products "Consumer products") company headquartered on [Park Avenue](https://en.wikipedia.org/wiki/Park_Avenue "Park Avenue") in [Midtown Manhattan](https://en.wikipedia.org/wiki/Midtown_Manhattan "Midtown Manhattan"), [New York City](https://en.wikipedia.org/wiki/New_York_City "New York City"). The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.[\[2\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-2) ## History and founding \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=1 "Edit section: History and founding")\] [![](https://upload.wikimedia.org/wikipedia/commons/thumb/c/c6/Good_Teeth_Good_Health%2C_Colgate%27s_Ribbon_Dental_Cream%2C_1913.jpg/250px-Good_Teeth_Good_Health%2C_Colgate%27s_Ribbon_Dental_Cream%2C_1913.jpg)](https://en.wikipedia.org/wiki/File:Good_Teeth_Good_Health,_Colgate%27s_Ribbon_Dental_Cream,_1913.jpg) 1913 magazine ad of [Colgate](https://en.wikipedia.org/wiki/Colgate_$toothpaste$ "Colgate (toothpaste)") toothpaste [![](https://upload.wikimedia.org/wikipedia/commons/thumb/d/dc/Palmolive1915.jpg/250px-Palmolive1915.jpg)](https://en.wikipedia.org/wiki/File:Palmolive1915.jpg) 1915 magazine ad of [Palmolive](https://en.wikipedia.org/wiki/Palmolive_$brand$ "Palmolive (brand)") soap [![](https://upload.wikimedia.org/wikipedia/commons/thumb/5/5e/Colgate%27s_Ribbon_Dental_Cream%2C_Protect_your_teeth_from_grit._Red_Book_Magazine_1923-03.jpg/250px-Colgate%27s_Ribbon_Dental_Cream%2C_Protect_your_teeth_from_grit._Red_Book_Magazine_1923-03.jpg)](https://en.wikipedia.org/wiki/File:Colgate%27s_Ribbon_Dental_Cream,_Protect_your_teeth_from_grit._Red_Book_Magazine_1923-03.jpg) 1923 Red Book magazine ad for Colgate’s Ribbon Dental Cream [![](https://upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Colgate-Palmolive_logo.svg/250px-Colgate-Palmolive_logo.svg.png)](https://en.wikipedia.org/wiki/File:Colgate-Palmolive_logo.svg) Logo used from 1983 to 2025 [William Colgate](https://en.wikipedia.org/wiki/William_Colgate "William Colgate"), an English immigrant to the United States and devout [Baptist](https://en.wikipedia.org/wiki/Baptist "Baptist"), established a starch, soap, and candle factory on Dutch Street in [New York City](https://en.wikipedia.org/wiki/New_York_City "New York City") under the name William Colgate & Company in 1806. In 1833, he suffered a severe heart attack, stopping his business's sales; after a convalescence he continued with his business. In the 1840s, the company began selling individual cakes of soap in uniform weights. In 1857, Colgate died and the company was reorganized as Colgate & Company under the management of his similarly devout Baptist son [Samuel Colgate](https://en.wikipedia.org/wiki/Samuel_Colgate "Samuel Colgate"), who did not want to continue the business but thought it would be the right thing to do. In 1872, he introduced Cashmere Bouquet, a perfumed soap. In 1873, the company introduced its first [Colgate toothpaste](https://en.wikipedia.org/wiki/Colgate_$toothpaste$ "Colgate (toothpaste)"), an aromatic toothpaste sold in jars.[\[3\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-3) In 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon Dental Cream (invented by dentist [Washington Sheffield](https://en.wikipedia.org/wiki/Washington_Sheffield "Washington Sheffield")). Also in 1896, Colgate hired [Martin Ittner](https://en.wikipedia.org/wiki/Martin_Ittner "Martin Ittner") and under his direction founded one of the first applied research labs.[\[4\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-NJ_history_page_160-4) By 1908, they initiated mass sales of toothpaste in tubes. Another of William Colgate's sons, [James Boorman Colgate](https://en.wikipedia.org/wiki/James_Boorman_Colgate "James Boorman Colgate"), was a primary trustee of [Colgate University](https://en.wikipedia.org/wiki/Colgate_University "Colgate University") (formerly Madison University). In [Milwaukee](https://en.wikipedia.org/wiki/Milwaukee "Milwaukee"), Wisconsin, the B. J. Johnson Company was making a soap from [palm oil](https://en.wikipedia.org/wiki/Palm_oil "Palm oil") and [olive oil](https://en.wikipedia.org/wiki/Olive_oil "Olive oil"), the formula of which was developed by Burdett J. Johnson in 1898. The soap was popular enough to rename their company after it in 1917—Palmolive.[\[5\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-5) Around the start of the 20th century, Palmolive was the world's best-selling soap. In June 1928, rumors started that "officials of the Palmolive-Peet Co. are negotiating to purchase the Colgate Co." privately held by the Colgate family.[\[6\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-6) Peet Brothers Soap Company of Kansas City merged into Palmolive two years before the merger with Colgate.[\[7\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-7) The merger combined the three oldest and largest soap and perfumery companies in the US and was effective July 1, 1928. The combined company was named the "Colgate Palmolive Peet Company".[\[8\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-CP_history-8) The combined pre-merger sales in 1927 of the three companies exceeded \$100,000,000 (equivalent to \$1,875,000,000 in 2025). The newly combined company had seven US manufacturing facilities as well as factories in 14 foreign countries.[\[9\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-9) In 1953, the companies became a joint venture, known as the Colgate-Palmolive Company.[\[8\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-CP_history-8) ## Competition with P\&G \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=2 "Edit section: Competition with P&G")\] Colgate-Palmolive has long been in competition with [Procter & Gamble](https://en.wikipedia.org/wiki/Procter_%26_Gamble "Procter & Gamble") (P\&G), the world's largest [soap](https://en.wikipedia.org/wiki/Soap "Soap") and [detergent](https://en.wikipedia.org/wiki/Detergent "Detergent") maker and the maker of [Crest toothpaste](https://en.wikipedia.org/wiki/Crest_toothpaste "Crest toothpaste"). P\&G introduced its [Tide](https://en.wikipedia.org/wiki/Tide_$brand$ "Tide (brand)") [laundry detergent](https://en.wikipedia.org/wiki/Laundry_detergent "Laundry detergent") shortly after [World War II](https://en.wikipedia.org/wiki/World_War_II "World War II"), and thousands of consumers turned from Colgate's soaps to the new product. Colgate lost its number one place in the [toothpaste](https://en.wikipedia.org/wiki/Toothpaste "Toothpaste") market when P\&G added [fluoride](https://en.wikipedia.org/wiki/Fluoride "Fluoride") to its toothpaste Crest & Gleem (The Gleem brand was discontinued by P\&G in 2014). Colgate has since re-claimed the \#1 sales position.[\[10\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-10) In the beginning of the TV era, Colgate-Palmolive wished to compete with P\&G as a sponsor of [soap operas](https://en.wikipedia.org/wiki/Soap_operas "Soap operas") and sponsored only two soap operas, [The Doctors](https://en.wikipedia.org/wiki/The_Doctors_$soap_opera$ "The Doctors (soap opera)") on NBC & ABC's [One Life To Live](https://en.wikipedia.org/wiki/One_Life_To_Live "One Life To Live") from the shows debut in July 1968 until ABC bought One Life To Live from its creator Agnes Nixon in December 1974. They tried to keep the sponsorship of One Life To Live and gain sponsorship of Nixon's newest soap opera All My Children which ABC begin airing on January 5th of 1970 but ABC wouldn't allow it. However, The Doctors was sponsored by Colgate-Palmolive for its entire run from April 1963 until its cancellation in December 1982. After The Doctors cancellation, Colgate-Palmolive never sponsored another show. P\&G continued sponsoring several soap operas on all three networks until its last show As the World Turns was canceled in September 2010. [George Henry Lesch](https://en.wikipedia.org/wiki/George_Henry_Lesch "George Henry Lesch"), president, [CEO](https://en.wikipedia.org/wiki/CEO "CEO"), and [chairman of the board](https://en.wikipedia.org/wiki/Chairman_of_the_board "Chairman of the board") of Colgate-Palmolive in the 1960s and 1970s, transformed the firm into a modern company with major restructuring. ## Recent years \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=3 "Edit section: Recent years")\] In 2005, Colgate sold the under-performing brands Fab, Dynamo, Arctic Power, ABC, [Cold Power](https://en.wikipedia.org/wiki/Cold_Power "Cold Power") and [Fresh Start](https://en.wikipedia.org/wiki/Fresh_Start_$detergent$ "Fresh Start (detergent)"), as well as the license of the [Ajax](https://en.wikipedia.org/wiki/Ajax_$cleaning_product$ "Ajax (cleaning product)") brand for laundry detergents in the [US](https://en.wikipedia.org/wiki/US "US"), Canada and [Puerto Rico](https://en.wikipedia.org/wiki/Puerto_Rico "Puerto Rico"), to [Phoenix Brands](https://en.wikipedia.org/w/index.php?title=Phoenix_Brands&action=edit&redlink=1 "Phoenix Brands (page does not exist)"), LLC as part of its plan to focus on its higher margin oral, personal, and pet care products.[\[11\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Colgate-Palmolive-Jul-2005-8-K-11)[\[12\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-12) In 2006, Colgate-Palmolive announced the intended acquisition of [Tom's of Maine](https://en.wikipedia.org/wiki/Tom%27s_of_Maine "Tom's of Maine"), a leading maker of natural toothpaste, for US\$100 million.[\[13\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Colgate-Palmolive-Apr-2006-10-Q-13) Tom's of Maine was founded by [Tom Chappell](https://en.wikipedia.org/wiki/Tom_Chappell "Tom Chappell") in 1970. In 2020, Colgate-Palmolive acquired Hello Products LLC, one of the fastest-growing premium oral care brands in the United States, for an undisclosed amount.[\[14\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-14) Today, Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly listed in three: the United States, India, and Pakistan. On October 25, 2012, the company announced it would cut 2,310 workers, or 6% of its workforce, by the end of 2016 in a push to make the consumer products company more efficient.[\[15\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Colgate-Palmolive-Oct-2012-8-K-15) The company ranked 184th on the 2018 [Fortune 500](https://en.wikipedia.org/wiki/Fortune_500 "Fortune 500") list of the largest United States corporations by revenue.[\[16\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-16) In 2021, the company ranked 15th on the list of Most Trusted Brands by [Morning Consult](https://en.wikipedia.org/wiki/Morning_Consult "Morning Consult").[\[17\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-17) ### Educational and community involvement \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=4 "Edit section: Educational and community involvement")\] In 1890, Madison University in New York State was renamed [Colgate University](https://en.wikipedia.org/wiki/Colgate_University "Colgate University") in honor of the Colgate family following decades of financial support and involvement.[\[18\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-americana-18) The Colgate-Palmolive Company has sponsored a non-profit track meet open to women of all ages called the [Colgate Women's Games](https://en.wikipedia.org/w/index.php?title=Colgate_Women%27s_Games&action=edit&redlink=1 "Colgate Women's Games (page does not exist)").[\[19\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-19) The Colgate Women's Games is the nation's largest amateur track series open to all girls from elementary school through college. Held at [Brooklyn](https://en.wikipedia.org/wiki/Brooklyn "Brooklyn")'s [Pratt Institute](https://en.wikipedia.org/wiki/Pratt_Institute "Pratt Institute"), competitors participate in preliminary meets and semi-finals over five weekends throughout January. Finalists compete for trophies and educational grants-in-aid from Colgate-Palmolive Company at New York City's [Madison Square Garden](https://en.wikipedia.org/wiki/Madison_Square_Garden "Madison Square Garden") in February. For more than 20 years, the company supports the [Starlight Children Foundation](https://en.wikipedia.org/w/index.php?title=Starlight_Children_Foundation&action=edit&redlink=1 "Starlight Children Foundation (page does not exist)") which is a non profit organization dedicated to help seriously ill children and their families. The mission is to help children to cope with pain, fear and isolation through entertainment, family activities and education. The Colgate website has resources for children including educational tooth brushing songs and animated videos featuring their former animated mascot Dr. Rabbit.[\[20\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-20) ### Ethics \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=5 "Edit section: Ethics")\] In 2011, Colgate-Palmolive was one of the first companies recognized by [PETA](https://en.wikipedia.org/wiki/PETA "PETA") (People for the Ethical Treatment of Animals) under the new "working for regulatory change" category for companies that test on animals only when mandated by government regulations and are actively seeking alternatives to animal testing.[\[21\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-21) This relates to the corporation's decision to continue to participate in the profitable Chinese market, where some animal testing is still a regulatory requirement.[\[22\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-22) Other companies have chosen to decline entry to this market.[\[23\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-23) In 2006, Colgate-Palmolive acquired an 84% stake in [Tom's of Maine](https://en.wikipedia.org/wiki/Tom%27s_of_Maine "Tom's of Maine").[\[13\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Colgate-Palmolive-Apr-2006-10-Q-13)[\[24\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-usatoday-24) In 2011, the company chose to retain the use of the antibacterial agent [triclosan](https://en.wikipedia.org/wiki/Triclosan "Triclosan") in its market-leading Total toothpaste range, despite withdrawing it from several other product ranges, following concerns about triclosan's impact on health and the environment.[\[25\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-25) As of January 2024, Ethical Consumer website states that "Our research highlights several ethical issues with Colgate-Palmolive, including its approach to palm oil, supply chain management, climate change, excessive pay, tax, human rights, and animal testing. It scored our worst rating across all of these categories."[\[26\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-ethicalconsumer.org-26) ### Environmental record \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=6 "Edit section: Environmental record")\] Colgate-Palmolive received the 2012 [Safe-in-Sound Excellence in Hearing Loss Prevention Award](https://en.wikipedia.org/wiki/Safe-in-Sound_Excellence_in_Hearing_Loss_Prevention_Award "Safe-in-Sound Excellence in Hearing Loss Prevention Award").[\[27\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-27) As a successor to [the Mennen Company](https://en.wikipedia.org/wiki/Mennen "Mennen"), Colgate-Palmolive was reported in 2017 as one of about 300 companies held potentially responsible for [hazardous waste](https://en.wikipedia.org/wiki/Hazardous_waste "Hazardous waste") at the [Chemsol](https://en.wikipedia.org/w/index.php?title=Chemsol&action=edit&redlink=1 "Chemsol (page does not exist)") federal [Superfund site](https://en.wikipedia.org/wiki/Superfund_site "Superfund site") in [Piscataway](https://en.wikipedia.org/wiki/Piscataway_Township,_New_Jersey "Piscataway Township, New Jersey"), [New Jersey](https://en.wikipedia.org/wiki/New_Jersey "New Jersey").[\[28\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-28) Their involvement in this site may have contributed to the [contamination](https://en.wikipedia.org/wiki/Contamination "Contamination") of an estimated 18,500 cubic yards (14,100 m3) of soil with [volatile organic compounds](https://en.wikipedia.org/wiki/Volatile_organic_compounds "Volatile organic compounds") (VOCs), [PCBs](https://en.wikipedia.org/wiki/Polychlorinated_biphenyl "Polychlorinated biphenyl"), and [lead](https://en.wikipedia.org/wiki/Lead "Lead") off-site. A proposed \$23 million agreement with the government and state of New Jersey would require Colgate-Palmolive and the other involved companies to pay for the cleanup of this hazardous waste that is contaminating the soil as well as the [groundwater](https://en.wikipedia.org/wiki/Groundwater "Groundwater").[\[29\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-29) In 2019, [BreakFreeFromPlastic](https://en.wikipedia.org/w/index.php?title=BreakFreeFromPlastic&action=edit&redlink=1 "BreakFreeFromPlastic (page does not exist)") cited Colgate-Palmolive as one of the world's top ten plastic polluters.[\[30\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-30) Previously, Colgate-Palmolive had committed to 100% recyclability of plastics in packaging across all its product categories by 2025 but made no commitment to reducing the use of virgin plastic in packaging.[\[31\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-31) A 2021 report by Global Witness, updated in 2022, stated that Colgate-Palmolive had used palm oil suppliers connected to bribery, brutalisation of villagers and child labour in Papua New Guinea.[\[32\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-32) In 2021, the Rainforest Action Network (RAN) gave Colgate-Palmolive a score of "F" on their "scorecard" keeping track of deforestation and human rights abuses.[\[33\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-33) In August 2021, Colgate-Palmolive publicly disclosed the "forest impact of its palm oil supply chain in the Indonesian province of North Sumatra", showing the impact on the rainforests and the indigenous people who live there.[\[34\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-34) In November 2023, Colgate-Palmolive received a "D-" on their RAN scorecard.[\[35\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-35) In relation to climate change, in June 2023, Planet Tracker stated that Colgate-Palmolive "is on a path to missing its approved Science-based Targets emissions by a factor of 7 when optional indirect use emissions are excluded", it "provides 'no clear strategy' to mitigate its main source of emissions, namely, upstream Scope 3 activities" and its "climate engagement with its value chain has not resulted in positive results over the last half-decade, with the GhG emissions from key 'targeted' areas experiencing substantial growth."[\[36\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-36) Sustainability Beat stated in August 2023 that this puts their profits in jeopardy and risks [greenwashing](https://en.wikipedia.org/wiki/Greenwashing "Greenwashing").[\[37\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-37) In 2024, the website Ethical Consumer gave Colgate-Palmolive the worst possible rating for climate change, plastic use, and palm oil/deforestation. It received their best rating for avoiding toxic chemicals in its products.[\[26\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-ethicalconsumer.org-26) ### Corporate governance \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=7 "Edit section: Corporate governance")\] As of August 2023, members of the [board of directors](https://en.wikipedia.org/wiki/Board_of_directors "Board of directors") of Colgate-Palmolive are the following:[\[38\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-38) - Noel Wallace - John P. Bilbrey - Lisa M. Edwards - C. Martin Harris - Martina Hund-Mejean - Kimberly A. Nelson - Lorrie M. Norrington - [Steve Cahillane](https://en.wikipedia.org/wiki/Steve_Cahillane "Steve Cahillane") - [John T. Cahill](https://en.wikipedia.org/wiki/John_T._Cahill_$businessman$ "John T. Cahill (businessman)") - [Stephen Sadove](https://en.wikipedia.org/wiki/Stephen_Sadove "Stephen Sadove") ### Employment diversity \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=8 "Edit section: Employment diversity")\] Colgate-Palmolive was named one of the "100 Best Companies for Working Mothers" by [Working Mother](https://en.wikipedia.org/wiki/Working_Mother "Working Mother") magazine.[\[39\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-39) The 2012 [Human Rights Campaign](https://en.wikipedia.org/wiki/Human_Rights_Campaign "Human Rights Campaign") "report card" on American businesses gave Colgate an A for its support of diversity in the workplace. However, [Ethical Consumer](https://en.wikipedia.org/wiki/Ethical_Consumer "Ethical Consumer") states that the company "published no standards for working hours and wages and no information about the outcomes of supply chain audits. There was no clear mechanism workers could use to make anonymous complaints and raise issues", and scores badly in their human rights category.[\[26\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-ethicalconsumer.org-26) ### Response to Russian invasion of Ukraine \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=9 "Edit section: Response to Russian invasion of Ukraine")\] Following Russia's invasion of Ukraine in 2022, Colgate-Palmolive announced a suspension of imports and sales in Russia, limiting operations to essential health and hygiene products. The company also halted all capital investments, media, advertising, and promotional activities within the country. As of December 2024, Colgate-Palmolive's current operational status in Russia remains unspecified.[\[40\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-ColgatePalmoliveRussia2022-40) ## Brands \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=10 "Edit section: Brands")\] \| \| \| \|---\|---\| \| ![](https://upload.wikimedia.org/wikipedia/en/thumb/f/f2/Edit-clear.svg/40px-Edit-clear.svg.png) \| This section may contain [unverified](https://en.wikipedia.org/wiki/Wikipedia:Verifiability "Wikipedia:Verifiability") or [indiscriminate](https://en.wikipedia.org/wiki/Wikipedia:What_Wikipedia_is_not#Wikipedia_is_not_an_indiscriminate_collection_of_information "Wikipedia:What Wikipedia is not") information in [embedded lists](https://en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/Embedded_lists "Wikipedia:Manual of Style/Embedded lists"). Please help [clean up the lists](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit) by removing items or incorporating them into the text of the article. (February 2026) \| [![](https://upload.wikimedia.org/wikipedia/commons/thumb/1/14/Colodent_%E2%80%93_toothpaste%2C_Poland.jpg/250px-Colodent_%E2%80%93_toothpaste%2C_Poland.jpg)](https://en.wikipedia.org/wiki/File:Colodent_%E2%80%93_toothpaste,_Poland.jpg) Colodent – Colgate-Palmolive toothpaste brand available in Poland Colgate-Palmolive now markets a broadly diversified mix of products in the United States and other countries. Major product areas include household and personal care products, food products, health care and industrial supplies, and sports and leisure time equipment. - Afta Lotion - Anthony longlife soap - Anbesol - [Ajax](https://en.wikipedia.org/wiki/Ajax_$cleaning_product$ "Ajax (cleaning product)") - [Axion](https://en.wikipedia.org/wiki/Axion_$brand$ "Axion (brand)") - Caprice (shampoo; Mexico) - [Cibaca](https://en.wikipedia.org/wiki/Cibaca_$brand$ "Cibaca (brand)") (India) - [Cold Power](https://en.wikipedia.org/wiki/Cold_Power "Cold Power") - [Colgate](https://en.wikipedia.org/wiki/Colgate_$toothpaste$ "Colgate (toothpaste)") - Colodent (Poland) - Crystal White Octagon - Cuddly (Australia) - [Darlie](https://en.wikipedia.org/wiki/Darlie "Darlie") (toothpaste; Southeast Asia) - [Dermassage](https://en.wikipedia.org/wiki/Dermassage "Dermassage") - Dentagard (toothpaste; Germany) - Duraphat (fluoride varnish) - Dynamo (detergent) - [Elmex](https://en.wikipedia.org/wiki/Elmex "Elmex") (toothpaste) - EltaMD (skincare) - Fab (detergent) - Fabuloso (all purpose cleaner) - Filorga (cosmetics; France) - Fluffy (Australia) - [Fresh Start](https://en.wikipedia.org/wiki/Fresh_Start_$detergent$ "Fresh Start (detergent)") - Freska-Ra (Mexico) - Gard (shampoo) - Hacı Şakir (Turkey) - Hello Products - [Hill's Pet Nutrition](https://en.wikipedia.org/wiki/Hill%27s_Pet_Nutrition "Hill's Pet Nutrition") (pet food) - Hurricane (detergent; Australia) - [Irish Spring](https://en.wikipedia.org/wiki/Irish_Spring "Irish Spring") - [Kolynos](https://en.wikipedia.org/wiki/Kolynos "Kolynos") - La Croix (bleach; France) - [Mennen](https://en.wikipedia.org/wiki/Mennen "Mennen") - Meridol (toothpaste) - [Murphy Oil Soap](https://en.wikipedia.org/wiki/Murphy_Oil_Soap "Murphy Oil Soap") - Nifti (detergent; Australia) - [Palmolive](https://en.wikipedia.org/wiki/Palmolive_$brand$ "Palmolive (brand)") - PCA Skin - Pousse Mousse (acquired from [S. C. Johnson & Son](https://en.wikipedia.org/wiki/S._C._Johnson_%26_Son "S. C. Johnson & Son")) - Profidén (toothpaste; Spain) - [Protex](https://en.wikipedia.org/wiki/Protex_$soap$ "Protex (soap)") - [Sanex](https://en.wikipedia.org/wiki/Sanex "Sanex")[\[41\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-41) - [Science Diet](https://en.wikipedia.org/wiki/Science_Diet "Science Diet") - [Skin Bracer](https://en.wikipedia.org/wiki/Skin_Bracer "Skin Bracer") - [Softsoap](https://en.wikipedia.org/wiki/Softsoap "Softsoap") - Soft As Soap (soap; Australia) - Softlan (softener; Southeast Asia) - Soupline (France, Belgium, Greece) - [Speed Stick](https://en.wikipedia.org/wiki/Speed_Stick "Speed Stick") - Spree (detergent; Australia) - [Suavitel](https://en.wikipedia.org/wiki/Suavitel "Suavitel") (Mexico) - Tahiti (soap; France, Belgium, Switzerland) - [Teen Spirit](https://en.wikipedia.org/wiki/Teen_Spirit_$deodorant$ "Teen Spirit (deodorant)")[\[42\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-42) - Tender Care - [Tom's of Maine](https://en.wikipedia.org/wiki/Tom%27s_of_Maine "Tom's of Maine") - [Ultra Brite](https://en.wikipedia.org/wiki/Ultra_Brite "Ultra Brite") ## Discontinued products and former brands \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=11 "Edit section: Discontinued products and former brands")\] \| \| \| \|---\|---\| \| ![](https://upload.wikimedia.org/wikipedia/en/thumb/f/f2/Edit-clear.svg/40px-Edit-clear.svg.png) \| This section may contain [unverified](https://en.wikipedia.org/wiki/Wikipedia:Verifiability "Wikipedia:Verifiability") or [indiscriminate](https://en.wikipedia.org/wiki/Wikipedia:What_Wikipedia_is_not#Wikipedia_is_not_an_indiscriminate_collection_of_information "Wikipedia:What Wikipedia is not") information in [embedded lists](https://en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/Embedded_lists "Wikipedia:Manual of Style/Embedded lists"). Please help [clean up the lists](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit) by removing items or incorporating them into the text of the article. (February 2026) \| - Ajax Laundry Detergent (Ajax Cleanser still made by Colgate-Palmolive) [\[43\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-43) - Ad (detergent) [\[44\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-44) - [Bambeanos](https://en.wikipedia.org/wiki/Bambeanos "Bambeanos")[\[45\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Jennings2010-45) - Brisk (fluoride toothpaste) [\[46\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-46) - Burst (detergent) - Cue (fluoride toothpaste) [\[47\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-47)[\[48\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-48) - Cashmere Bouquet (soap) [\[49\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-49) - Cherish (cinnamon flavored toothpaste) [![](https://upload.wikimedia.org/wikipedia/commons/thumb/f/ff/Cherish_Logo.svg/250px-Cherish_Logo.svg.png)](https://en.wikipedia.org/wiki/File:Cherish_Logo.svg) Cherish toothpaste logo - [Cold Power](https://en.wikipedia.org/wiki/Cold_Power "Cold Power") (detergent)\* (known in Canada as Arctic Power, Australian and New Zealand rights sold to Henkel in May 2015) - Coleo (soap) [\[50\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-50) - Colgate Tooth Powder\\ [\[51\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-51)[\[52\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-52) and Colgate Chlorophyll Tooth Powder [\[53\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-53) - Colgate Toothpaste with Chlorophyll\\ [\[54\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-54) - [Dynamo laundry detergent](https://en.wikipedia.org/w/index.php?title=Dynamo_laundry_detergent&action=edit&redlink=1 "Dynamo laundry detergent (page does not exist)") (liquid detergent-no longer made by CP in the U.S.) [\[55\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-55) - Fab Detergent (no longer made by CP in the U.S.) - Fab One Shot (detergent) - Florient (room deodorizer) - Halo Shampoo [\[56\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-56) - Kolynos (toothpaste)\\ - Lustre-Creme Shampoo [\[57\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-57) - Octagon (soap) [\[58\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-58) - Palmolive Rapid Shave [\[59\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-59) - Colgate's Peter Pan Beauty Bar with Chlorophyll [\[60\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-60) - [Soaky](https://en.wikipedia.org/wiki/Soaky "Soaky") (bubble bath for kids) [\[61\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-61) - Super Suds (detergent) [\[62\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-62)[\[63\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-63) - Swerl (liquid cleanser) [\[64\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-64) - [Vel](https://en.wikipedia.org/wiki/Vel_Soap "Vel Soap") (dishwashing detergent) [\[65\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-65) Notes: \* While detergent brands continue to be manufactured and sold by Colgate in some countries, in the United States they have been sold to another company, [Phoenix Brands](https://en.wikipedia.org/w/index.php?title=Phoenix_Brands&action=edit&redlink=1 "Phoenix Brands (page does not exist)") in 2005.[\[66\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-66) Phoenix Brands filed for bankruptcy in May 2016[\[67\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-67) and the US rights have been assumed by Fab & Kind Company.\[[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")\] In May 2015, Colgate-Palmolive sold its Australian laundry detergents and pre-wash brands to [Henkel](https://en.wikipedia.org/wiki/Henkel "Henkel") for US\$245 million (€220 million).[\[68\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-68) Colgate-Palmolive has divested its laundry detergents business in Colombia, which was in turn acquired by [Unilever](https://en.wikipedia.org/wiki/Unilever "Unilever") and some Asian countries, which was acquired by [Procter & Gamble](https://en.wikipedia.org/wiki/Procter_%26_Gamble "Procter & Gamble").[\[69\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-69) \\ Still being made by Colgate-Palmolive internationally, but no longer available in the U.S. ## Facilities \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=12 "Edit section: Facilities")\] In the U.S., the company operates approximately 60 properties, of which 14 are owned.[\[70\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Colgate-Palmolive-Feb-2013-10-K-70) Major U.S. manufacturing and warehousing facilities used by the oral, personal and home care segment of Colgate-Palmolive were located in [Morristown, New Jersey](https://en.wikipedia.org/wiki/Morristown,_New_Jersey "Morristown, New Jersey") (previously the headquarters of the Mennen company prior to their 1992 buyout, and still HQ of the Mennen division) until 2014, when the plant shut down and moved operations to [Hodges, South Carolina](https://en.wikipedia.org/wiki/Hodges,_South_Carolina "Hodges, South Carolina") ; [Morristown, Tennessee](https://en.wikipedia.org/wiki/Morristown,_Tennessee "Morristown, Tennessee"); and [Cambridge, Ohio](https://en.wikipedia.org/wiki/Cambridge,_Ohio "Cambridge, Ohio"). The pet nutrition segment has major facilities in [Bowling Green, Kentucky](https://en.wikipedia.org/wiki/Bowling_Green,_Kentucky "Bowling Green, Kentucky"); [Emporia, Kansas](https://en.wikipedia.org/wiki/Emporia,_Kansas "Emporia, Kansas"); [Topeka, Kansas](https://en.wikipedia.org/wiki/Topeka,_Kansas "Topeka, Kansas"); and [Richmond, Indiana](https://en.wikipedia.org/wiki/Richmond,_Indiana "Richmond, Indiana"). The primary research center for oral, personal and home care products is located in [Piscataway, New Jersey](https://en.wikipedia.org/wiki/Piscataway,_New_Jersey "Piscataway, New Jersey") and the primary research center for pet nutrition products is located in Topeka, Kansas. Overseas, the company operates approximately 280 properties of which 80 are owned in over 70 countries.[\[70\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Colgate-Palmolive-Feb-2013-10-K-70) Major overseas facilities used by the oral, personal and home care segment are located in Australia, Brazil, China, Colombia, France, Guatemala, India, Italy, Malaysia, Mexico, Pakistan, Poland, South Africa, Thailand, Venezuela, Vietnam and elsewhere throughout the world. Colgate-Palmolive has closed or is in the process of phasing out production at certain facilities under a restructuring program initiated in 2004 and has built new state-of-the-art plants to produce toothpaste in the U.S., Mexico and Poland.[\[71\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Colgate-Palmolive-Feb-2008-10-K-71)[\[72\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-72) Colgate-Palmolive's chief manufacturing plant is located in [Burlington Township, New Jersey](https://en.wikipedia.org/wiki/Burlington_Township,_New_Jersey "Burlington Township, New Jersey"), producing all of the fragrance and flavor oils for the company's facilities around the world. ## Advertising \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=13 "Edit section: Advertising")\] The iconic hand on the Palmolive dishwashing soap label belongs to [hand model](https://en.wikipedia.org/wiki/Hand_model "Hand model") Elizabeth Barbour.[\[73\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-73) The image is an illustration of a photograph taken in 1985 when the Colgate-Palmolive Company updated the image, hiring Barbour, then with the [Ford Agency](https://en.wikipedia.org/wiki/Ford_Agency "Ford Agency") in [New York City](https://en.wikipedia.org/wiki/New_York_City "New York City"). ## References \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=14 "Edit section: References")\] 1. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-Annual10K2024_1-0) ["Colgate-Palmolive Company 2024 Annual Report (Form 10-K)"](https://www.sec.gov/ix?doc=/Archives/edgar/data/21665/000002166525000008/cl-20241231.htm). February 13, 2025. Retrieved February 14, 2025. 2. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-2) "[Legal/Privacy](http://www.colgate.com/app/Colgate/US/Corp/LegalPrivacy.cvsp) [Archived](https://web.archive.org/web/20160206182502/http://www.colgate.com/app/Colgate/US/Corp/LegalPrivacy.cvsp) February 6, 2016, at the [Wayback Machine](https://en.wikipedia.org/wiki/Wayback_Machine "Wayback Machine")." Colgate-Palmolive. Retrieved June 26, 2010. 3. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-3) Jones, Geoffrey (2008). ["Blonde and blue-eyed? Globalizing beauty, c.1945–c.1980"](http://www.hbs.edu/faculty/Publication%20Files/Blond%20and%20Blue-eyed_0e0cba58-f39a-400b-b487-826befe097d7.pdf) (PDF). 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[Archived](https://web.archive.org/web/20171201033720/http://amhistory.si.edu/ogmt/images/upload/health-hygiene-and-beauty/Oral/full/AHB2013q076262_cropped.jpg) from the original on December 1, 2017. Retrieved November 23, 2017. `{{cite web}}`: CS1 maint: archived copy as title ([link](https://en.wikipedia.org/wiki/Category:CS1_maint:_archived_copy_as_title "Category:CS1 maint: archived copy as title")) 54. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-54) Gillard, Dale (October 9, 2010). ["Colgate chlorophylle \\| Dale Gillard"](https://www.flickr.com/photos/dalegillard/5065356972/). Flickr. [Archived](https://web.archive.org/web/20161028192330/https://www.flickr.com/photos/dalegillard/5065356972/) from the original on October 28, 2016. Retrieved August 1, 2016. 55. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-55) [Dynamo Laundry Detergent Commercial 1982](https://www.youtube.com/watch?v=sr2gbedGyaM). Gone But Not Forgotten Commercials. March 24, 2018. [Archived](https://ghostarchive.org/varchive/youtube/20211211/sr2gbedGyaM) from the original on December 11, 2021. Retrieved October 26, 2021 – via [YouTube](https://en.wikipedia.org/wiki/YouTube "YouTube"). 56. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-56) ["Halo Shampoo commercial 1952 (extended version)"](https://www.youtube.com/watch?v=Mutn4SLZGBU). YouTube. February 2, 2012. [Archived](https://web.archive.org/web/20160415090915/https://www.youtube.com/watch?v=Mutn4SLZGBU) from the original on April 15, 2016. Retrieved August 1, 2016. 57. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-57) [LUSTRE CREME HAIR SHAMPOO SHIRLEY JONES](https://www.youtube.com/watch?v=lGOw6j8MeYk). tvdays. November 6, 2007. [Archived](https://web.archive.org/web/20160307151645/https://www.youtube.com/watch?v=lGOw6j8MeYk) from the original on March 7, 2016. Retrieved October 26, 2021 – via [YouTube](https://en.wikipedia.org/wiki/YouTube "YouTube"). 58. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-58) ["Octagon All Purpose Laundry Bar Soap by Colgate - 7 Oz : Bath Soaps : Health & Personal Care"](https://www.amazon.com/Octagon-Purpose-Laundry-Soap-Colgate/dp/B000GCOLQ6/ref=sr_1_1?s=hpc&ie=UTF8&qid=1426709070&sr=1-1&keywords=octagon+soap). Amazon. Retrieved August 1, 2016. 59. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-59) [Vintage - Rapid Shave Shaving Cream Commercial](https://www.youtube.com/watch?v=HqwUpiTRZ0g). Ron Flaviano. October 18, 2011. [Archived](https://web.archive.org/web/20200223145055/https://www.youtube.com/watch?v=HqwUpiTRZ0g) from the original on February 23, 2020. Retrieved October 26, 2021 – via [YouTube](https://en.wikipedia.org/wiki/YouTube "YouTube"). 60. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-60) ["3 Bars NOS Colgate's Peter Pan Beauty Soap Bars -1952 \\| \#1830011308"](https://www.worthpoint.com/worthopedia/bars-nos-colgates-peter-pan-beauty-1830011308). 61. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-61) ["Soaky bubble bath - Australian TV commercial"](https://www.youtube.com/watch?v=5ddNwvAt2zk). YouTube. February 13, 2009. [Archived](https://web.archive.org/web/20160310120649/https://www.youtube.com/watch?v=5ddNwvAt2zk) from the original on March 10, 2016. Retrieved August 1, 2016. 62. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-62) ["Super Suds Detergent Box"](https://web.archive.org/web/20150914233228/http://www.studebakersgeneralstore.com/itempage.php?uniqueid=91435). Studebaker's General Store. Archived from the original on September 14, 2015. Retrieved August 1, 2016. 63. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-63) ["Vintage Colgate Palmolive Super Suds Laundry Detergent (09/05/2008)"](http://www.worthpoint.com/worthopedia/vintage-colgate-palmolive-super-suds-laundry). Worthpoint.com. September 5, 2008. Retrieved August 1, 2016. 64. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-64) ["Supermarket Commercials Part 3: Swerl to Tide"](https://www.youtube.com/watch?v=ubVFT-5N-UQ). YouTube. October 24, 2010. [Archived](https://web.archive.org/web/20151202235841/https://www.youtube.com/watch?v=ubVFT-5N-UQ) from the original on December 2, 2015. Retrieved August 1, 2016. 65. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-65) [Vel Dishwashing Detergent Commercial (1960s)](https://www.youtube.com/watch?v=de8x4gQz3x0). Throwback. June 14, 2012. [Archived](https://web.archive.org/web/20160309184848/https://www.youtube.com/watch?v=de8x4gQz3x0) from the original on March 9, 2016. Retrieved October 26, 2021 – via [YouTube](https://en.wikipedia.org/wiki/YouTube "YouTube"). 66. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-66) ["Quality Brands. Priced for Living"](http://www.phoenixbrands.com/). Phoenix Brands. [Archived](https://web.archive.org/web/20040411004050/http://phoenixbrands.com/) from the original on April 11, 2004. Retrieved August 1, 2016. 67. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-67) Fitzgerald, Patrick (May 20, 2016). ["Phoenix Brands files for bankruptcy protection"](https://www.marketwatch.com/story/phoenix-brands-files-for-bankruptcy-protection-2016-05-20-16485599). Market Watch. Retrieved June 17, 2020. 68. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-68) ["Henkel to buy Colgate-Palmolive's Australian and New Zealand laundry brands"](https://www.bbc.com/news/business-32700839). BBC News. May 12, 2015. [Archived](https://web.archive.org/web/20160105081441/http://www.bbc.com/news/business-32700839) from the original on January 5, 2016. Retrieved January 3, 2016. 69. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-69) ["Colgate Sells Asian Detergent Brands to P\&G"](http://www.warc.com/LatestNews/News/Colgate_Sells_Asian_Detergent_Brands_to_PG.news?ID=18622). WARC. January 5, 2006. [Archived](https://web.archive.org/web/20160105081442/http://www.warc.com/LatestNews/News/Colgate_Sells_Asian_Detergent_Brands_to_PG.news?ID=18622) from the original on January 5, 2016. Retrieved January 3, 2016. 70. ^ [*a](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Feb-2013-10-K_70-0) [b](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Feb-2013-10-K_70-1) ["Colgate-Palmolive, Form 10-K, Annual Report, Filing Date Feb 21, 2013"](http://pdf.secdatabase.com/1242/0001445305-13-000275.pdf) (PDF). secdatabase.com. [Archived](https://web.archive.org/web/20130522060329/http://pdf.secdatabase.com/1242/0001445305-13-000275.pdf) (PDF) from the original on May 22, 2013. Retrieved March 27, 2013. 71. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Feb-2008-10-K_71-0)* ["Colgate-Palmolive, Form 10-K, Annual Report, Filing Date Feb 28, 2008"](http://edgar.secdatabase.com/1905/119312508041526/filing-main.htm). secdatabase.com. [Archived](https://web.archive.org/web/20130522051153/http://edgar.secdatabase.com/1905/119312508041526/filing-main.htm) from the original on May 22, 2013. Retrieved March 27, 2013. 72. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-72) ["Colgate-Palmolive opens Morristown toothpaste plant"](http://www.knoxnews.com/news/2008/feb/28/colgate-palmolive-opens-morristown-toothpaste-plan/). Knox News Sentinel. February 28, 2008. [Archived](https://web.archive.org/web/20090108075636/http://www.knoxnews.com/news/2008/feb/28/colgate-palmolive-opens-morristown-toothpaste-plan/) from the original on January 8, 2009. Retrieved February 26, 2009. 73. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-73) ["Looking back, Elizabeth Barbour wishes she would've charged a penny per bottle"](https://roanoke.com/lifestyles/looking-back-elizabeth-barbour-wishes-she-wouldve-charged-a-penny-per-bottle/article_32fd5278-b79f-5122-94bb-a1e1a20e3e84.html). Roanoke Times. September 17, 2006. Retrieved November 19, 2024. ## External links \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=15 "Edit section: External links")\] [![logo](https://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/40px-Commons-logo.svg.png)](https://en.wikipedia.org/wiki/File:Commons-logo.svg) Wikimedia Commons has media related to [Colgate-Palmolive](https://commons.wikimedia.org/wiki/Category:Colgate-Palmolive "commons:Category:Colgate-Palmolive"). 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Colgate-Palmolive Co.](https://en.wikipedia.org/wiki/FTC_v._Colgate-Palmolive_Co. "FTC v. Colgate-Palmolive Co.") [United States v. Colgate & Co.](https://en.wikipedia.org/wiki/United_States_v._Colgate_%26_Co. "United States v. 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Readable Markdown	\| \| \| \|---\|---\| \| [![](https://upload.wikimedia.org/wikipedia/commons/thumb/8/86/Colgate-Palmolive_%282025%29.svg/250px-Colgate-Palmolive_%282025%29.svg.png)](https://en.wikipedia.org/wiki/File:Colgate-Palmolive_$2025$.svg)Logo used since 2025 \| \| \| [![](https://upload.wikimedia.org/wikipedia/commons/thumb/0/04/Colgate-Palmolive_Building_300_Park_Avenue.jpg/250px-Colgate-Palmolive_Building_300_Park_Avenue.jpg)](https://en.wikipedia.org/wiki/File:Colgate-Palmolive_Building_300_Park_Avenue.jpg)Headquarters in [Midtown Manhattan, New York](https://en.wikipedia.org/wiki/Midtown_Manhattan,_New_York "Midtown Manhattan, New York") \| \| \| [Trade name](https://en.wikipedia.org/wiki/Trade_name "Trade name") \| Colgate-Palmolive \| \| Formerly \| Colgate-Palmolive-Peet Company (1928–1953) \| \| Company type \| [Public](https://en.wikipedia.org/wiki/Public_company "Public company") \| \| [Traded as](https://en.wikipedia.org/wiki/Ticker_symbol "Ticker symbol") \| [NYSE](https://en.wikipedia.org/wiki/New_York_Stock_Exchange "New York Stock Exchange"): [CL](https://www.nyse.com/quote/XNYS:CL) [S\&P 100](https://en.wikipedia.org/wiki/S%26P_100 "S&P 100") component [S\&P 500](https://en.wikipedia.org/wiki/S%26P_500 "S&P 500") component \| \| Industry \| [Consumer goods](https://en.wikipedia.org/wiki/Fast-moving_consumer_goods "Fast-moving consumer goods") \| \| Predecessors \| [Colgate](https://en.wikipedia.org/wiki/Colgate_$toothpaste$ "Colgate (toothpaste)") [Palmolive](https://en.wikipedia.org/wiki/Palmolive_$brand$ "Palmolive (brand)") (pre-1953 [merger](https://en.wikipedia.org/wiki/Mergers_and_acquisitions "Mergers and acquisitions")) \| \| Founded \| 1806; 220 years ago \| \| Founders \| [William Colgate](https://en.wikipedia.org/wiki/William_Colgate "William Colgate") (Colgate) Burdett J. Johnson (Palmolive) William J. Peet and Robert Peet (Peet Brothers) \| \| Headquarters \| 300 [Park Avenue](https://en.wikipedia.org/wiki/Park_Avenue "Park Avenue"), [New York City](https://en.wikipedia.org/wiki/New_York_City "New York City"), [New York](https://en.wikipedia.org/wiki/New_York_$state$ "New York (state)") 10022, U.S. \| \| Area served \| Worldwide \| \| Key people \| Noel Wallace (Chairman, President & [CEO](https://en.wikipedia.org/wiki/Chief_executive_officer "Chief executive officer")) Stanley J. Sutula III ([CFO](https://en.wikipedia.org/wiki/Chief_financial_officer "Chief financial officer")) \| \| Products \| [Cleaning agents](https://en.wikipedia.org/wiki/Cleaning_agent "Cleaning agent") [Personal care products](https://en.wikipedia.org/wiki/Personal_care#Products "Personal care") [Pet food](https://en.wikipedia.org/wiki/Pet_food "Pet food") \| \| Revenue \| ![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png) [US\$](https://en.wikipedia.org/wiki/United_States_dollar "United States dollar")20\.1 billion (2024) \| \| [Operating income](https://en.wikipedia.org/wiki/Earnings_before_interest_and_taxes "Earnings before interest and taxes") \| ![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png) US\$4.27 billion (2024) \| \| [Net income](https://en.wikipedia.org/wiki/Net_income "Net income") \| ![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png) US\$2.89 billion (2024) \| \| [Total assets](https://en.wikipedia.org/wiki/Asset "Asset") \| ![Decrease](https://upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/20px-Decrease2.svg.png) US\$16.0 billion (2024) \| \| [Total equity](https://en.wikipedia.org/wiki/Equity_$finance$ "Equity (finance)") \| ![Decrease](https://upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/20px-Decrease2.svg.png) US\$212 million (2024) \| \| Number of employees \| c. 34,000 (2024) \| \| Website \| [colgatepalmolive.com](https://colgatepalmolive.com/) \| \| Footnotes / references [\[1\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Annual10K2024-1) \| \| The Colgate-Palmolive Company, commonly known as Colgate-Palmolive, is an American [multinational](https://en.wikipedia.org/wiki/Multinational_corporation "Multinational corporation") [consumer products](https://en.wikipedia.org/wiki/Consumer_products "Consumer products") company headquartered on [Park Avenue](https://en.wikipedia.org/wiki/Park_Avenue "Park Avenue") in [Midtown Manhattan](https://en.wikipedia.org/wiki/Midtown_Manhattan "Midtown Manhattan"), [New York City](https://en.wikipedia.org/wiki/New_York_City "New York City"). The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.[\[2\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-2) ## History and founding \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=1 "Edit section: History and founding")\] [![](https://upload.wikimedia.org/wikipedia/commons/thumb/c/c6/Good_Teeth_Good_Health%2C_Colgate%27s_Ribbon_Dental_Cream%2C_1913.jpg/250px-Good_Teeth_Good_Health%2C_Colgate%27s_Ribbon_Dental_Cream%2C_1913.jpg)](https://en.wikipedia.org/wiki/File:Good_Teeth_Good_Health,_Colgate%27s_Ribbon_Dental_Cream,_1913.jpg) 1913 magazine ad of [Colgate](https://en.wikipedia.org/wiki/Colgate_$toothpaste$ "Colgate (toothpaste)") toothpaste [![](https://upload.wikimedia.org/wikipedia/commons/thumb/d/dc/Palmolive1915.jpg/250px-Palmolive1915.jpg)](https://en.wikipedia.org/wiki/File:Palmolive1915.jpg) 1915 magazine ad of [Palmolive](https://en.wikipedia.org/wiki/Palmolive_$brand$ "Palmolive (brand)") soap [![](https://upload.wikimedia.org/wikipedia/commons/thumb/5/5e/Colgate%27s_Ribbon_Dental_Cream%2C_Protect_your_teeth_from_grit._Red_Book_Magazine_1923-03.jpg/250px-Colgate%27s_Ribbon_Dental_Cream%2C_Protect_your_teeth_from_grit._Red_Book_Magazine_1923-03.jpg)](https://en.wikipedia.org/wiki/File:Colgate%27s_Ribbon_Dental_Cream,_Protect_your_teeth_from_grit._Red_Book_Magazine_1923-03.jpg) 1923 Red Book magazine ad for Colgate’s Ribbon Dental Cream [![](https://upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Colgate-Palmolive_logo.svg/250px-Colgate-Palmolive_logo.svg.png)](https://en.wikipedia.org/wiki/File:Colgate-Palmolive_logo.svg) Logo used from 1983 to 2025 [William Colgate](https://en.wikipedia.org/wiki/William_Colgate "William Colgate"), an English immigrant to the United States and devout [Baptist](https://en.wikipedia.org/wiki/Baptist "Baptist"), established a starch, soap, and candle factory on Dutch Street in [New York City](https://en.wikipedia.org/wiki/New_York_City "New York City") under the name William Colgate & Company in 1806. In 1833, he suffered a severe heart attack, stopping his business's sales; after a convalescence he continued with his business. In the 1840s, the company began selling individual cakes of soap in uniform weights. In 1857, Colgate died and the company was reorganized as Colgate & Company under the management of his similarly devout Baptist son [Samuel Colgate](https://en.wikipedia.org/wiki/Samuel_Colgate "Samuel Colgate"), who did not want to continue the business but thought it would be the right thing to do. In 1872, he introduced Cashmere Bouquet, a perfumed soap. In 1873, the company introduced its first [Colgate toothpaste](https://en.wikipedia.org/wiki/Colgate_$toothpaste$ "Colgate (toothpaste)"), an aromatic toothpaste sold in jars.[\[3\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-3) In 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon Dental Cream (invented by dentist [Washington Sheffield](https://en.wikipedia.org/wiki/Washington_Sheffield "Washington Sheffield")). Also in 1896, Colgate hired [Martin Ittner](https://en.wikipedia.org/wiki/Martin_Ittner "Martin Ittner") and under his direction founded one of the first applied research labs.[\[4\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-NJ_history_page_160-4) By 1908, they initiated mass sales of toothpaste in tubes. Another of William Colgate's sons, [James Boorman Colgate](https://en.wikipedia.org/wiki/James_Boorman_Colgate "James Boorman Colgate"), was a primary trustee of [Colgate University](https://en.wikipedia.org/wiki/Colgate_University "Colgate University") (formerly Madison University). In [Milwaukee](https://en.wikipedia.org/wiki/Milwaukee "Milwaukee"), Wisconsin, the B. J. Johnson Company was making a soap from [palm oil](https://en.wikipedia.org/wiki/Palm_oil "Palm oil") and [olive oil](https://en.wikipedia.org/wiki/Olive_oil "Olive oil"), the formula of which was developed by Burdett J. Johnson in 1898. The soap was popular enough to rename their company after it in 1917—Palmolive.[\[5\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-5) Around the start of the 20th century, Palmolive was the world's best-selling soap. In June 1928, rumors started that "officials of the Palmolive-Peet Co. are negotiating to purchase the Colgate Co." privately held by the Colgate family.[\[6\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-6) Peet Brothers Soap Company of Kansas City merged into Palmolive two years before the merger with Colgate.[\[7\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-7) The merger combined the three oldest and largest soap and perfumery companies in the US and was effective July 1, 1928. The combined company was named the "Colgate Palmolive Peet Company".[\[8\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-CP_history-8) The combined pre-merger sales in 1927 of the three companies exceeded \$100,000,000 (equivalent to \$1,875,000,000 in 2025). The newly combined company had seven US manufacturing facilities as well as factories in 14 foreign countries.[\[9\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-9) In 1953, the companies became a joint venture, known as the Colgate-Palmolive Company.[\[8\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-CP_history-8) ## Competition with P\&G \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=2 "Edit section: Competition with P&G")\] Colgate-Palmolive has long been in competition with [Procter & Gamble](https://en.wikipedia.org/wiki/Procter_%26_Gamble "Procter & Gamble") (P\&G), the world's largest [soap](https://en.wikipedia.org/wiki/Soap "Soap") and [detergent](https://en.wikipedia.org/wiki/Detergent "Detergent") maker and the maker of [Crest toothpaste](https://en.wikipedia.org/wiki/Crest_toothpaste "Crest toothpaste"). P\&G introduced its [Tide](https://en.wikipedia.org/wiki/Tide_$brand$ "Tide (brand)") [laundry detergent](https://en.wikipedia.org/wiki/Laundry_detergent "Laundry detergent") shortly after [World War II](https://en.wikipedia.org/wiki/World_War_II "World War II"), and thousands of consumers turned from Colgate's soaps to the new product. Colgate lost its number one place in the [toothpaste](https://en.wikipedia.org/wiki/Toothpaste "Toothpaste") market when P\&G added [fluoride](https://en.wikipedia.org/wiki/Fluoride "Fluoride") to its toothpaste Crest & Gleem (The Gleem brand was discontinued by P\&G in 2014). Colgate has since re-claimed the \#1 sales position.[\[10\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-10) In the beginning of the TV era, Colgate-Palmolive wished to compete with P\&G as a sponsor of [soap operas](https://en.wikipedia.org/wiki/Soap_operas "Soap operas") and sponsored only two soap operas, [The Doctors](https://en.wikipedia.org/wiki/The_Doctors_$soap_opera$ "The Doctors (soap opera)") on NBC & ABC's [One Life To Live](https://en.wikipedia.org/wiki/One_Life_To_Live "One Life To Live") from the shows debut in July 1968 until ABC bought One Life To Live from its creator Agnes Nixon in December 1974. They tried to keep the sponsorship of One Life To Live and gain sponsorship of Nixon's newest soap opera All My Children which ABC begin airing on January 5th of 1970 but ABC wouldn't allow it. However, The Doctors was sponsored by Colgate-Palmolive for its entire run from April 1963 until its cancellation in December 1982. After The Doctors cancellation, Colgate-Palmolive never sponsored another show. P\&G continued sponsoring several soap operas on all three networks until its last show As the World Turns was canceled in September 2010. [George Henry Lesch](https://en.wikipedia.org/wiki/George_Henry_Lesch "George Henry Lesch"), president, [CEO](https://en.wikipedia.org/wiki/CEO "CEO"), and [chairman of the board](https://en.wikipedia.org/wiki/Chairman_of_the_board "Chairman of the board") of Colgate-Palmolive in the 1960s and 1970s, transformed the firm into a modern company with major restructuring. In 2005, Colgate sold the under-performing brands Fab, Dynamo, Arctic Power, ABC, [Cold Power](https://en.wikipedia.org/wiki/Cold_Power "Cold Power") and [Fresh Start](https://en.wikipedia.org/wiki/Fresh_Start_$detergent$ "Fresh Start (detergent)"), as well as the license of the [Ajax](https://en.wikipedia.org/wiki/Ajax_$cleaning_product$ "Ajax (cleaning product)") brand for laundry detergents in the [US](https://en.wikipedia.org/wiki/US "US"), Canada and [Puerto Rico](https://en.wikipedia.org/wiki/Puerto_Rico "Puerto Rico"), to [Phoenix Brands](https://en.wikipedia.org/w/index.php?title=Phoenix_Brands&action=edit&redlink=1 "Phoenix Brands (page does not exist)"), LLC as part of its plan to focus on its higher margin oral, personal, and pet care products.[\[11\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Colgate-Palmolive-Jul-2005-8-K-11)[\[12\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-12) In 2006, Colgate-Palmolive announced the intended acquisition of [Tom's of Maine](https://en.wikipedia.org/wiki/Tom%27s_of_Maine "Tom's of Maine"), a leading maker of natural toothpaste, for US\$100 million.[\[13\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Colgate-Palmolive-Apr-2006-10-Q-13) Tom's of Maine was founded by [Tom Chappell](https://en.wikipedia.org/wiki/Tom_Chappell "Tom Chappell") in 1970. In 2020, Colgate-Palmolive acquired Hello Products LLC, one of the fastest-growing premium oral care brands in the United States, for an undisclosed amount.[\[14\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-14) Today, Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly listed in three: the United States, India, and Pakistan. On October 25, 2012, the company announced it would cut 2,310 workers, or 6% of its workforce, by the end of 2016 in a push to make the consumer products company more efficient.[\[15\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Colgate-Palmolive-Oct-2012-8-K-15) The company ranked 184th on the 2018 [Fortune 500](https://en.wikipedia.org/wiki/Fortune_500 "Fortune 500") list of the largest United States corporations by revenue.[\[16\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-16) In 2021, the company ranked 15th on the list of Most Trusted Brands by [Morning Consult](https://en.wikipedia.org/wiki/Morning_Consult "Morning Consult").[\[17\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-17) ### Educational and community involvement \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=4 "Edit section: Educational and community involvement")\] In 1890, Madison University in New York State was renamed [Colgate University](https://en.wikipedia.org/wiki/Colgate_University "Colgate University") in honor of the Colgate family following decades of financial support and involvement.[\[18\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-americana-18) The Colgate-Palmolive Company has sponsored a non-profit track meet open to women of all ages called the [Colgate Women's Games](https://en.wikipedia.org/w/index.php?title=Colgate_Women%27s_Games&action=edit&redlink=1 "Colgate Women's Games (page does not exist)").[\[19\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-19) The Colgate Women's Games is the nation's largest amateur track series open to all girls from elementary school through college. Held at [Brooklyn](https://en.wikipedia.org/wiki/Brooklyn "Brooklyn")'s [Pratt Institute](https://en.wikipedia.org/wiki/Pratt_Institute "Pratt Institute"), competitors participate in preliminary meets and semi-finals over five weekends throughout January. Finalists compete for trophies and educational grants-in-aid from Colgate-Palmolive Company at New York City's [Madison Square Garden](https://en.wikipedia.org/wiki/Madison_Square_Garden "Madison Square Garden") in February. For more than 20 years, the company supports the [Starlight Children Foundation](https://en.wikipedia.org/w/index.php?title=Starlight_Children_Foundation&action=edit&redlink=1 "Starlight Children Foundation (page does not exist)") which is a non profit organization dedicated to help seriously ill children and their families. The mission is to help children to cope with pain, fear and isolation through entertainment, family activities and education. The Colgate website has resources for children including educational tooth brushing songs and animated videos featuring their former animated mascot Dr. Rabbit.[\[20\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-20) In 2011, Colgate-Palmolive was one of the first companies recognized by [PETA](https://en.wikipedia.org/wiki/PETA "PETA") (People for the Ethical Treatment of Animals) under the new "working for regulatory change" category for companies that test on animals only when mandated by government regulations and are actively seeking alternatives to animal testing.[\[21\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-21) This relates to the corporation's decision to continue to participate in the profitable Chinese market, where some animal testing is still a regulatory requirement.[\[22\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-22) Other companies have chosen to decline entry to this market.[\[23\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-23) In 2006, Colgate-Palmolive acquired an 84% stake in [Tom's of Maine](https://en.wikipedia.org/wiki/Tom%27s_of_Maine "Tom's of Maine").[\[13\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Colgate-Palmolive-Apr-2006-10-Q-13)[\[24\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-usatoday-24) In 2011, the company chose to retain the use of the antibacterial agent [triclosan](https://en.wikipedia.org/wiki/Triclosan "Triclosan") in its market-leading Total toothpaste range, despite withdrawing it from several other product ranges, following concerns about triclosan's impact on health and the environment.[\[25\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-25) As of January 2024, Ethical Consumer website states that "Our research highlights several ethical issues with Colgate-Palmolive, including its approach to palm oil, supply chain management, climate change, excessive pay, tax, human rights, and animal testing. It scored our worst rating across all of these categories."[\[26\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-ethicalconsumer.org-26) ### Environmental record \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=6 "Edit section: Environmental record")\] Colgate-Palmolive received the 2012 [Safe-in-Sound Excellence in Hearing Loss Prevention Award](https://en.wikipedia.org/wiki/Safe-in-Sound_Excellence_in_Hearing_Loss_Prevention_Award "Safe-in-Sound Excellence in Hearing Loss Prevention Award").[\[27\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-27) As a successor to [the Mennen Company](https://en.wikipedia.org/wiki/Mennen "Mennen"), Colgate-Palmolive was reported in 2017 as one of about 300 companies held potentially responsible for [hazardous waste](https://en.wikipedia.org/wiki/Hazardous_waste "Hazardous waste") at the [Chemsol](https://en.wikipedia.org/w/index.php?title=Chemsol&action=edit&redlink=1 "Chemsol (page does not exist)") federal [Superfund site](https://en.wikipedia.org/wiki/Superfund_site "Superfund site") in [Piscataway](https://en.wikipedia.org/wiki/Piscataway_Township,_New_Jersey "Piscataway Township, New Jersey"), [New Jersey](https://en.wikipedia.org/wiki/New_Jersey "New Jersey").[\[28\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-28) Their involvement in this site may have contributed to the [contamination](https://en.wikipedia.org/wiki/Contamination "Contamination") of an estimated 18,500 cubic yards (14,100 m3) of soil with [volatile organic compounds](https://en.wikipedia.org/wiki/Volatile_organic_compounds "Volatile organic compounds") (VOCs), [PCBs](https://en.wikipedia.org/wiki/Polychlorinated_biphenyl "Polychlorinated biphenyl"), and [lead](https://en.wikipedia.org/wiki/Lead "Lead") off-site. A proposed \$23 million agreement with the government and state of New Jersey would require Colgate-Palmolive and the other involved companies to pay for the cleanup of this hazardous waste that is contaminating the soil as well as the [groundwater](https://en.wikipedia.org/wiki/Groundwater "Groundwater").[\[29\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-29) In 2019, [BreakFreeFromPlastic](https://en.wikipedia.org/w/index.php?title=BreakFreeFromPlastic&action=edit&redlink=1 "BreakFreeFromPlastic (page does not exist)") cited Colgate-Palmolive as one of the world's top ten plastic polluters.[\[30\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-30) Previously, Colgate-Palmolive had committed to 100% recyclability of plastics in packaging across all its product categories by 2025 but made no commitment to reducing the use of virgin plastic in packaging.[\[31\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-31) A 2021 report by Global Witness, updated in 2022, stated that Colgate-Palmolive had used palm oil suppliers connected to bribery, brutalisation of villagers and child labour in Papua New Guinea.[\[32\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-32) In 2021, the Rainforest Action Network (RAN) gave Colgate-Palmolive a score of "F" on their "scorecard" keeping track of deforestation and human rights abuses.[\[33\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-33) In August 2021, Colgate-Palmolive publicly disclosed the "forest impact of its palm oil supply chain in the Indonesian province of North Sumatra", showing the impact on the rainforests and the indigenous people who live there.[\[34\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-34) In November 2023, Colgate-Palmolive received a "D-" on their RAN scorecard.[\[35\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-35) In relation to climate change, in June 2023, Planet Tracker stated that Colgate-Palmolive "is on a path to missing its approved Science-based Targets emissions by a factor of 7 when optional indirect use emissions are excluded", it "provides 'no clear strategy' to mitigate its main source of emissions, namely, upstream Scope 3 activities" and its "climate engagement with its value chain has not resulted in positive results over the last half-decade, with the GhG emissions from key 'targeted' areas experiencing substantial growth."[\[36\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-36) Sustainability Beat stated in August 2023 that this puts their profits in jeopardy and risks [greenwashing](https://en.wikipedia.org/wiki/Greenwashing "Greenwashing").[\[37\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-37) In 2024, the website Ethical Consumer gave Colgate-Palmolive the worst possible rating for climate change, plastic use, and palm oil/deforestation. It received their best rating for avoiding toxic chemicals in its products.[\[26\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-ethicalconsumer.org-26) ### Corporate governance \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=7 "Edit section: Corporate governance")\] As of August 2023, members of the [board of directors](https://en.wikipedia.org/wiki/Board_of_directors "Board of directors") of Colgate-Palmolive are the following:[\[38\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-38) - Noel Wallace - John P. Bilbrey - Lisa M. Edwards - C. Martin Harris - Martina Hund-Mejean - Kimberly A. Nelson - Lorrie M. Norrington - [Steve Cahillane](https://en.wikipedia.org/wiki/Steve_Cahillane "Steve Cahillane") - [John T. Cahill](https://en.wikipedia.org/wiki/John_T._Cahill_$businessman$ "John T. Cahill (businessman)") - [Stephen Sadove](https://en.wikipedia.org/wiki/Stephen_Sadove "Stephen Sadove") ### Employment diversity \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=8 "Edit section: Employment diversity")\] Colgate-Palmolive was named one of the "100 Best Companies for Working Mothers" by [Working Mother](https://en.wikipedia.org/wiki/Working_Mother "Working Mother") magazine.[\[39\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-39) The 2012 [Human Rights Campaign](https://en.wikipedia.org/wiki/Human_Rights_Campaign "Human Rights Campaign") "report card" on American businesses gave Colgate an A for its support of diversity in the workplace. However, [Ethical Consumer](https://en.wikipedia.org/wiki/Ethical_Consumer "Ethical Consumer") states that the company "published no standards for working hours and wages and no information about the outcomes of supply chain audits. There was no clear mechanism workers could use to make anonymous complaints and raise issues", and scores badly in their human rights category.[\[26\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-ethicalconsumer.org-26) ### Response to Russian invasion of Ukraine \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=9 "Edit section: Response to Russian invasion of Ukraine")\] Following Russia's invasion of Ukraine in 2022, Colgate-Palmolive announced a suspension of imports and sales in Russia, limiting operations to essential health and hygiene products. The company also halted all capital investments, media, advertising, and promotional activities within the country. As of December 2024, Colgate-Palmolive's current operational status in Russia remains unspecified.[\[40\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-ColgatePalmoliveRussia2022-40) [![](https://upload.wikimedia.org/wikipedia/commons/thumb/1/14/Colodent_%E2%80%93_toothpaste%2C_Poland.jpg/250px-Colodent_%E2%80%93_toothpaste%2C_Poland.jpg)](https://en.wikipedia.org/wiki/File:Colodent_%E2%80%93_toothpaste,_Poland.jpg) Colodent – Colgate-Palmolive toothpaste brand available in Poland Colgate-Palmolive now markets a broadly diversified mix of products in the United States and other countries. Major product areas include household and personal care products, food products, health care and industrial supplies, and sports and leisure time equipment. - Afta Lotion - Anthony longlife soap - Anbesol - [Ajax](https://en.wikipedia.org/wiki/Ajax_$cleaning_product$ "Ajax (cleaning product)") - [Axion](https://en.wikipedia.org/wiki/Axion_$brand$ "Axion (brand)") - Caprice (shampoo; Mexico) - [Cibaca](https://en.wikipedia.org/wiki/Cibaca_$brand$ "Cibaca (brand)") (India) - [Cold Power](https://en.wikipedia.org/wiki/Cold_Power "Cold Power") - [Colgate](https://en.wikipedia.org/wiki/Colgate_$toothpaste$ "Colgate (toothpaste)") - Colodent (Poland) - Crystal White Octagon - Cuddly (Australia) - [Darlie](https://en.wikipedia.org/wiki/Darlie "Darlie") (toothpaste; Southeast Asia) - [Dermassage](https://en.wikipedia.org/wiki/Dermassage "Dermassage") - Dentagard (toothpaste; Germany) - Duraphat (fluoride varnish) - Dynamo (detergent) - [Elmex](https://en.wikipedia.org/wiki/Elmex "Elmex") (toothpaste) - EltaMD (skincare) - Fab (detergent) - Fabuloso (all purpose cleaner) - Filorga (cosmetics; France) - Fluffy (Australia) - [Fresh Start](https://en.wikipedia.org/wiki/Fresh_Start_$detergent$ "Fresh Start (detergent)") - Freska-Ra (Mexico) - Gard (shampoo) - Hacı Şakir (Turkey) - Hello Products - [Hill's Pet Nutrition](https://en.wikipedia.org/wiki/Hill%27s_Pet_Nutrition "Hill's Pet Nutrition") (pet food) - Hurricane (detergent; Australia) - [Irish Spring](https://en.wikipedia.org/wiki/Irish_Spring "Irish Spring") - [Kolynos](https://en.wikipedia.org/wiki/Kolynos "Kolynos") - La Croix (bleach; France) - [Mennen](https://en.wikipedia.org/wiki/Mennen "Mennen") - Meridol (toothpaste) - [Murphy Oil Soap](https://en.wikipedia.org/wiki/Murphy_Oil_Soap "Murphy Oil Soap") - Nifti (detergent; Australia) - [Palmolive](https://en.wikipedia.org/wiki/Palmolive_$brand$ "Palmolive (brand)") - PCA Skin - Pousse Mousse (acquired from [S. C. Johnson & Son](https://en.wikipedia.org/wiki/S._C._Johnson_%26_Son "S. C. Johnson & Son")) - Profidén (toothpaste; Spain) - [Protex](https://en.wikipedia.org/wiki/Protex_$soap$ "Protex (soap)") - [Sanex](https://en.wikipedia.org/wiki/Sanex "Sanex")[\[41\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-41) - [Science Diet](https://en.wikipedia.org/wiki/Science_Diet "Science Diet") - [Skin Bracer](https://en.wikipedia.org/wiki/Skin_Bracer "Skin Bracer") - [Softsoap](https://en.wikipedia.org/wiki/Softsoap "Softsoap") - Soft As Soap (soap; Australia) - Softlan (softener; Southeast Asia) - Soupline (France, Belgium, Greece) - [Speed Stick](https://en.wikipedia.org/wiki/Speed_Stick "Speed Stick") - Spree (detergent; Australia) - [Suavitel](https://en.wikipedia.org/wiki/Suavitel "Suavitel") (Mexico) - Tahiti (soap; France, Belgium, Switzerland) - [Teen Spirit](https://en.wikipedia.org/wiki/Teen_Spirit_$deodorant$ "Teen Spirit (deodorant)")[\[42\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-42) - Tender Care - [Tom's of Maine](https://en.wikipedia.org/wiki/Tom%27s_of_Maine "Tom's of Maine") - [Ultra Brite](https://en.wikipedia.org/wiki/Ultra_Brite "Ultra Brite") ## Discontinued products and former brands \[[edit](https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&action=edit&section=11 "Edit section: Discontinued products and former brands")\] - Ajax Laundry Detergent (Ajax Cleanser still made by Colgate-Palmolive) [\[43\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-43) - Ad (detergent) [\[44\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-44) - [Bambeanos](https://en.wikipedia.org/wiki/Bambeanos "Bambeanos")[\[45\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Jennings2010-45) - Brisk (fluoride toothpaste) [\[46\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-46) - Burst (detergent) - Cue (fluoride toothpaste) [\[47\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-47)[\[48\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-48) - Cashmere Bouquet (soap) [\[49\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-49) - Cherish (cinnamon flavored toothpaste) [![](https://upload.wikimedia.org/wikipedia/commons/thumb/f/ff/Cherish_Logo.svg/250px-Cherish_Logo.svg.png)](https://en.wikipedia.org/wiki/File:Cherish_Logo.svg) Cherish toothpaste logo - [Cold Power](https://en.wikipedia.org/wiki/Cold_Power "Cold Power") (detergent)\* (known in Canada as Arctic Power, Australian and New Zealand rights sold to Henkel in May 2015) - Coleo (soap) [\[50\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-50) - Colgate Tooth Powder\\ [\[51\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-51)[\[52\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-52) and Colgate Chlorophyll Tooth Powder [\[53\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-53) - Colgate Toothpaste with Chlorophyll\\ [\[54\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-54) - [Dynamo laundry detergent](https://en.wikipedia.org/w/index.php?title=Dynamo_laundry_detergent&action=edit&redlink=1 "Dynamo laundry detergent (page does not exist)") (liquid detergent-no longer made by CP in the U.S.) [\[55\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-55) - Fab Detergent (no longer made by CP in the U.S.) - Fab One Shot (detergent) - Florient (room deodorizer) - Halo Shampoo [\[56\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-56) - Kolynos (toothpaste)\\ - Lustre-Creme Shampoo [\[57\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-57) - Octagon (soap) [\[58\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-58) - Palmolive Rapid Shave [\[59\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-59) - Colgate's Peter Pan Beauty Bar with Chlorophyll [\[60\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-60) - [Soaky](https://en.wikipedia.org/wiki/Soaky "Soaky") (bubble bath for kids) [\[61\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-61) - Super Suds (detergent) [\[62\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-62)[\[63\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-63) - Swerl (liquid cleanser) [\[64\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-64) - [Vel](https://en.wikipedia.org/wiki/Vel_Soap "Vel Soap") (dishwashing detergent) [\[65\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-65) Notes: \* While detergent brands continue to be manufactured and sold by Colgate in some countries, in the United States they have been sold to another company, [Phoenix Brands](https://en.wikipedia.org/w/index.php?title=Phoenix_Brands&action=edit&redlink=1 "Phoenix Brands (page does not exist)") in 2005.[\[66\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-66) Phoenix Brands filed for bankruptcy in May 2016[\[67\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-67) and the US rights have been assumed by Fab & Kind Company.\[[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")\] In May 2015, Colgate-Palmolive sold its Australian laundry detergents and pre-wash brands to [Henkel](https://en.wikipedia.org/wiki/Henkel "Henkel") for US\$245 million (€220 million).[\[68\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-68) Colgate-Palmolive has divested its laundry detergents business in Colombia, which was in turn acquired by [Unilever](https://en.wikipedia.org/wiki/Unilever "Unilever") and some Asian countries, which was acquired by [Procter & Gamble](https://en.wikipedia.org/wiki/Procter_%26_Gamble "Procter & Gamble").[\[69\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-69) \\ Still being made by Colgate-Palmolive internationally, but no longer available in the U.S. In the U.S., the company operates approximately 60 properties, of which 14 are owned.[\[70\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Colgate-Palmolive-Feb-2013-10-K-70) Major U.S. manufacturing and warehousing facilities used by the oral, personal and home care segment of Colgate-Palmolive were located in [Morristown, New Jersey](https://en.wikipedia.org/wiki/Morristown,_New_Jersey "Morristown, New Jersey") (previously the headquarters of the Mennen company prior to their 1992 buyout, and still HQ of the Mennen division) until 2014, when the plant shut down and moved operations to [Hodges, South Carolina](https://en.wikipedia.org/wiki/Hodges,_South_Carolina "Hodges, South Carolina") ; [Morristown, Tennessee](https://en.wikipedia.org/wiki/Morristown,_Tennessee "Morristown, Tennessee"); and [Cambridge, Ohio](https://en.wikipedia.org/wiki/Cambridge,_Ohio "Cambridge, Ohio"). The pet nutrition segment has major facilities in [Bowling Green, Kentucky](https://en.wikipedia.org/wiki/Bowling_Green,_Kentucky "Bowling Green, Kentucky"); [Emporia, Kansas](https://en.wikipedia.org/wiki/Emporia,_Kansas "Emporia, Kansas"); [Topeka, Kansas](https://en.wikipedia.org/wiki/Topeka,_Kansas "Topeka, Kansas"); and [Richmond, Indiana](https://en.wikipedia.org/wiki/Richmond,_Indiana "Richmond, Indiana"). The primary research center for oral, personal and home care products is located in [Piscataway, New Jersey](https://en.wikipedia.org/wiki/Piscataway,_New_Jersey "Piscataway, New Jersey") and the primary research center for pet nutrition products is located in Topeka, Kansas. Overseas, the company operates approximately 280 properties of which 80 are owned in over 70 countries.[\[70\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Colgate-Palmolive-Feb-2013-10-K-70) Major overseas facilities used by the oral, personal and home care segment are located in Australia, Brazil, China, Colombia, France, Guatemala, India, Italy, Malaysia, Mexico, Pakistan, Poland, South Africa, Thailand, Venezuela, Vietnam and elsewhere throughout the world. Colgate-Palmolive has closed or is in the process of phasing out production at certain facilities under a restructuring program initiated in 2004 and has built new state-of-the-art plants to produce toothpaste in the U.S., Mexico and Poland.[\[71\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-Colgate-Palmolive-Feb-2008-10-K-71)[\[72\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-72) Colgate-Palmolive's chief manufacturing plant is located in [Burlington Township, New Jersey](https://en.wikipedia.org/wiki/Burlington_Township,_New_Jersey "Burlington Township, New Jersey"), producing all of the fragrance and flavor oils for the company's facilities around the world. The iconic hand on the Palmolive dishwashing soap label belongs to [hand model](https://en.wikipedia.org/wiki/Hand_model "Hand model") Elizabeth Barbour.[\[73\]](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_note-73) The image is an illustration of a photograph taken in 1985 when the Colgate-Palmolive Company updated the image, hiring Barbour, then with the [Ford Agency](https://en.wikipedia.org/wiki/Ford_Agency "Ford Agency") in [New York City](https://en.wikipedia.org/wiki/New_York_City "New York City"). 1. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-Annual10K2024_1-0) ["Colgate-Palmolive Company 2024 Annual Report (Form 10-K)"](https://www.sec.gov/ix?doc=/Archives/edgar/data/21665/000002166525000008/cl-20241231.htm). February 13, 2025. Retrieved February 14, 2025. 2. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-2) "[Legal/Privacy](http://www.colgate.com/app/Colgate/US/Corp/LegalPrivacy.cvsp) [Archived](https://web.archive.org/web/20160206182502/http://www.colgate.com/app/Colgate/US/Corp/LegalPrivacy.cvsp) February 6, 2016, at the [Wayback Machine](https://en.wikipedia.org/wiki/Wayback_Machine "Wayback Machine")." Colgate-Palmolive. Retrieved June 26, 2010. 3. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-3) Jones, Geoffrey (2008). ["Blonde and blue-eyed? Globalizing beauty, c.1945–c.1980"](http://www.hbs.edu/faculty/Publication%20Files/Blond%20and%20Blue-eyed_0e0cba58-f39a-400b-b487-826befe097d7.pdf) (PDF). Economic History Review. 61 (1): 125–154\. [doi](https://en.wikipedia.org/wiki/Doi_$identifier$ "Doi (identifier)"):[10\.1111/j.1468-0289.2007.00388.x](https://doi.org/10.1111%2Fj.1468-0289.2007.00388.x). [S2CID](https://en.wikipedia.org/wiki/S2CID_$identifier$ "S2CID (identifier)") [154339826](https://api.semanticscholar.org/CorpusID:154339826). [Archived](https://web.archive.org/web/20150810135011/http://www.hbs.edu/faculty/Publication%20Files/Blond%20and%20Blue-eyed_0e0cba58-f39a-400b-b487-826befe097d7.pdf) (PDF) from the original on August 10, 2015. 4. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-NJ_history_page_160_4-0) Maxine N. Lurie, Marc Mappen, ed. (2004). ["Colgate-Palmolive"](https://books.google.com/books?id=_r9Ni6_u0JEC&q=matin+ittner+death&pg=PA160). Encyclopedia of New Jersey. Rutgers University. [ISBN](https://en.wikipedia.org/wiki/ISBN_$identifier$ "ISBN (identifier)") [9780813533254](https://en.wikipedia.org/wiki/Special:BookSources/9780813533254 "Special:BookSources/9780813533254") . Retrieved January 3, 2011. 5. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-5) ["Colgate-Palmolive Company History: Creating Bright Smiles for 200 Years"](https://web.archive.org/web/20060502094906/http://www.colgate.com/app/Colgate/US/Corp/History/1806.cvsp). Archived from [the original](http://www.colgate.com/app/Colgate/US/Corp/History/1806.cvsp) on May 2, 2006. Retrieved February 24, 2009. 6. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-6) ["Palmolive to Get Colgate?"](https://www.newspapers.com/image/655419694). The Kansas City Star. Kansas City, Missouri. June 21, 1928. Retrieved February 4, 2023. 7. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-7) ["Palmolive Company and K.C. Concern to Unite"](https://www.newspapers.com/image/243242146/). The Daily Tribune. Wisconsin Rapids, Wisconsin. December 7, 1926. Retrieved February 4, 2023. 8. ^ [*a](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-CP_history_8-0) [b](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-CP_history_8-1) ["History"](https://www.colgatepalmolive.com/en-us/about/history). Colgate-Palmolive. 2016. Retrieved January 12, 2018. 9. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-9)* ["Soap Companies Will be Merged"](https://www.newspapers.com/image/100504819). The Tennessean. Nashville, Tennessee. July 14, 1928. Retrieved February 4, 2023. 10. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-10) Williams, Seenm (September 12, 2014). ["Colgate or Crest: Can You Guess Which Is America's Favorite Toothpaste?"](https://www.fool.com/investing/general/2014/09/12/colgate-or-crest-can-you-guess-which-is-americas-f.aspx). fool.com. [Archived](https://web.archive.org/web/20161212185842/http://www.fool.com/investing/general/2014/09/12/colgate-or-crest-can-you-guess-which-is-americas-f.aspx) from the original on December 12, 2016. Retrieved May 5, 2018. 11. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Jul-2005-8-K_11-0) ["Colgate-Palmolive, Form 8-K, Current Report, Filing Date Jul 12, 2005"](http://edgar.secdatabase.com/1314/119312505140902/filing-main.htm). secdatabase.com. [Archived](https://web.archive.org/web/20130522052903/http://edgar.secdatabase.com/1314/119312505140902/filing-main.htm) from the original on May 22, 2013. Retrieved March 27, 2013. 12. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-12) ["Colgate-Palmolive Sells Detergents to Phoenix Brands"](https://web.archive.org/web/20090130052034/http://promomagazine.com/news/colgate-palmolive_sells_071305/). PROMO Magazine. July 13, 2005. Archived from [the original](http://promomagazine.com/news/colgate-palmolive_sells_071305/) on January 30, 2009. Retrieved February 24, 2009. 13. ^ [*a](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Apr-2006-10-Q_13-0) [b](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-Colgate-Palmolive-Apr-2006-10-Q_13-1) ["Colgate-Palmolive, Form 10-Q, Quarterly Report, Filing Date Apr 28, 2006"](http://pdf.secdatabase.com/2905/0001193125-06-093176.pdf) (PDF). secdatabase.com. [Archived](https://web.archive.org/web/20130522051311/http://pdf.secdatabase.com/2905/0001193125-06-093176.pdf) (PDF) from the original on May 22, 2013. Retrieved March 27, 2013. 14. [^](https://en.wikipedia.org/wiki/Colgate-Palmolive#cite_ref-14)* Bargh, Becky (January 28, 2020). ["Colgate-Palmolive acquires subscription oral care brand Hello products"](https://www.cosmeticsbusiness.com/news/article_page/Colgate-Palmolive_acquires_subscription_oral_care_brand_Hello_Products/161815). 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[![logo](https://upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/40px-Wikisource-logo.svg.png)](https://en.wikipedia.org/wiki/File:Wikisource-logo.svg) English [Wikisource](https://en.wikipedia.org/wiki/Wikisource "Wikisource") has original text related to this article: - [Official website](https://www.colgatepalmolive.com/) - Business data for Colgate-Palmolive Company: - [Google](https://www.google.com/finance/quote/CL:NYSE) - [SEC filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=21665) - [Yahoo\!](https://finance.yahoo.com/quote/CL) - [Colgate-Palmolive company history](http://www.fundinguniverse.com/company-histories/colgate-palmolive-company-history/) at [FundingUniverse](https://en.wikipedia.org/wiki/FundingUniverse "FundingUniverse")
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