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| Boilerpipe Text | From Wikipedia, the free encyclopedia
Breitling SA
Company type
Private
Industry
Watch manufacturing
Founded
1884
, in
Saint-Imier
, Switzerland
Founder
Léon Breitling
Headquarters
Grenchen
,
Switzerland
Key people
Georges Kern
(CEO)
Products
Wristwatches
Owner
Partners Group
Website
breitling.com
Breitling SA
(
German pronunciation:
[ˈbraɪtlɪŋ]
) is a Swiss luxury
watchmaker
founded in 1884 in
Saint-Imier
, Switzerland, by
Léon Breitling
. The company is known for its chronographs and professional-grade timepieces.
Breitling's HQ is based in Grenchen, and their production is based in La-Chaux-de-Fonds, Switzerland.
Since 2022 the company is owned by
Partners Group
, the fifth most-valuable
publicly traded private equity
firm in the world.
[
1
]
In 2023, Breitling made its first major acquisition, buying Universal Genève. In 2025, Breitling acquired Gallet.
Astronaut
Scott Carpenter
wearing a Breitling Cosmonaute inside the
Aurora 7
spacecraft, 24 May 1962
Breitling SA was founded in Saint-Imier by
Léon Breitling
in 1884.
[
2
]
When Breitling died in 1914, the business passed to his son,
Gaston
, and then to his grandson,
Willy
, in 1935. Willy's children, however, were not interested in pursuing the family business, so the Breitling factory in La Chaux de Fonds closed in December 1978. Willy, already in poor health, died in May 1979.
Ernest Schneider
bought the Breitling name from the founding family in 1979. Schneider was owner of the
Sicura
in
Grenchen
. Production of Breitling watches moved to the Sicura factory, which later changed its name to
Montres Breitling AG
and then to
Breitling AG
in 1994.
The Schneider family retained ownership until April 2017, when Ernst's son, Theodore Schneider, sold the majority stake (80%) in Breitling to
CVC Capital Partners
for $870 million. Schneider retained 20% control of Breitling until November 2018, when he sold these remaining 20% to CVC.
[
3
]
[
4
]
On 23 December 2022,
Partners Group
, a Swiss investment and
private equity
firm, took over the majority of the Breitling shares from CVC. Co-founder of Partners Group,
Alfred Gantner
, took over the presidency of Breitling's directorial board.
[
5
]
The company's mechanical or quartz movements are chronometer certified by the
COSC
[
6
]
and are usually marketed towards either
diving
(
SuperOcean
) or
aviation
(
Navitimer
). Aviation models offer aviation functions largely as novelty complications, since such functionality has largely been replaced by modern electronic instruments and electronic flight bags (EFBs). The styling of Breitling watches consists of polished cases, bracelets, and large watch faces for improved readability. Many models have an
automatic winding
mechanism with
complications
.
Breitling offers logo customization for pilots with group orders. By the 1990s, the use of logos for military aviation customers expanded to include various unit logos on the Aerospace and Chronospace Auto models, primarily those of squadrons, usually part of a group purchase by pilots and navigators/flight officers of the particular unit.
[
7
]
Historically, Breitling has sourced movements from suppliers such as
Valjoux
,
ETA
, and Venus rather than producing movements in-house; however, in 2009 Breitling developed the B01, a self-winding, column wheel chronograph movement, for use in the
Breitling Chronomat
01 and
Navitimer
01.
[
8
]
In the 1940s, Breitling added a
circular slide rule
to the bezel of its Chronomat models. This bezel became most associated with the Navitimer, launched in 1954. The name
Navitimer
comes from two words were used to describe its purpose: Navigation and Timer.
[
9
]
During the 1950s and 1960s, a version of the Navitimer was offered by the
Aircraft Owners and Pilots Association
with the AOPA logo on the dial.
In 1961,
Scott Carpenter
, one of the original astronauts in the
Mercury space program
, tasked Breitling with incorporating a
24-hour dial
instead of the normal 12-hour dial, due to lack of day and night in space travel. Breitling produced the 24-hour Navitimer, which Carpenter wore on his 1962 space flight. Breitling proceeded to produce a commercial version of the 24-hour version, the
Cosmonaute Navitimer
, with both Breitling and AOPA logos.
[
10
]
The first automatic Navitimer chronograph was introduced to the public in 1969; its movement was co-developed by Breitling, Dubois-Depraz,
Heuer
, and
Hamilton
.
[
9
]
Breitling Chronomat men's watch ref. B13050 Made in Switzerland
The
Chronomat
is a collection from Breitling released in 1942,
[
11
]
and remains one of the best-selling models produced by the manufacturer.
[
12
]
The first Chronomat had a circular slide rule and its design was inspired by
military watches
.
[
11
]
Its movement was the Venus 175 with 17
jewels
, a manual wind movement.
The current Chronomat was released in 2009 and was the first watch produced entirely by Breitling, featuring the in-house B01 caliber.
[
13
]
The B01 movement has a 70-hour power reserve and
COSC
certification.
[
14
]
The
Breitling Emergency
watch contains a radio transmitter for
civil aviation
use, which broadcasts on the
121.5 MHz distress frequency
and serves as a backup for
ELT
-type airborne beacons.
[
15
]
For military users, the Emergency has a miniaturized transmitter operating on the 243.0 MHz military aviation emergency frequency. Under normal conditions—flat terrain or calm seas—the signal can be picked up at a range of up to 90 nautical miles (170 km) by search aircraft flying at 20,000 feet (6,100 m).
[
16
]
Since February 2009, the
Cospas-Sarsat
Satellite System has not monitored the 121.5/243.0 MHz frequency; however, the signal transmitted by the Emergency was never strong enough to be picked up by satellite, and Breitling has announced that, as these frequencies will still be monitored by aviation, particularly during the localization phase of a rescue attempt, there are no plans to modify the signal's frequency.
[
citation needed
]
Reuters
reported in January 2003 two British pilots,
Squadron Leader
Steve Brooks and
Flight Lieutenant
Hugh Quentin-Smith, crashed their helicopter in Antarctica and were rescued after activating their Breitling Emergency transmitter watches.
[
17
]
The Emergency is available for customers without a pilot's license, but they must sign an agreement that they will bear the full costs of a rescue intervention should they trigger the distress beacon.
[
citation needed
]
The model was heavily advertised by the
Breitling Orbiter 3
, with both
Brian Jones
and
Bertrand Piccard
wearing the Emergency. Breitling sponsored the Orbiter 3 project, which in 1999 became the first balloon to completely orbit the Earth without landing. A commemorative Orbiter 3 version of the Emergency watch was subsequently produced, with a production run of 1,999.
[
citation needed
]
In April 2013, Breitling announced a new version of the Emergency watch.
[
18
]
This upgrade transmits on the 121.5 MHz frequency, but adds the 406.04 MHz signal that is
monitored by satellites
. It has a separate, rechargeable battery for the transmitter.
Breitling for Bentley
[
edit
]
In 2002, Breitling designed the dashboard clock for the
Bentley Continental GT
.
[
19
]
The following year, Breitling started making chronographs for
Bentley Motors
. As part of the 10th anniversary of a Breitling–Bentley partnership, the Bentley B04 GMT, B05 Unitime and B06 (based on
COSC
Certified Breitling Calibre B04, B05 and B06 respectively) were produced.
[
20
]
In 2015, Breitling designed the Mulliner Tourbillon dashboard clock for the
Bentley Bentayga
, which spins 3 times every 15 minutes. The partnership between Breitling and Bentley ended in 2021.
[
21
]
Breitling Aerospace Avantage with titanium case
Breitling Emergency wristwatch
Aero L-39 Albatros
aircraft of the
Breitling Jet Team
perform at
RIAT
in Fairford, England.
Breitling aeronautical sponsorships include the first circumnavigation of the globe by balloon (
Breitling Orbiter
); the fixed-wing
jet pack
flights of
Yves Rossy
;
aerobatics
teams, including the
Breitling Jet Team
and
Breitling Wingwalkers
; and the
Reno Air Races
from 2002 to 2015. Breitling was a sponsor of Team Bentley during its
Le Mans
24 Hours campaign, from 2001 to 2003; to commemorate this, it created the Breitling-Bentley 24 Le Mans Watch.
[
citation needed
]
In the 1965
James Bond
movie
Thunderball
, Bond is given a
Breitling Top Time
, which contains a
geiger counter
, enabling Bond to track down two stolen
nuclear warheads
. After the movie was filmed, the watch disappeared and later resurfaced in a
car boot sale
in England in 2012, where it was purchased for
£25
. It later sold at
Christie's
auction house for over
£100,000
.
[
22
]
[
23
]
In the same film, the SPECTRE pilot who hijacks the Vulcan bomber wears a Breitling Navitimer.
Jerry Seinfeld
can be seen wearing either a
Breitling Navitimer
or
Breitling Chronomat
in nearly every episode of 1989–1998 TV series
Seinfeld
, and the later web series
Comedians in Cars Getting Coffee
.
[
24
]
In the British automotive series
Top Gear
,
Richard Hammond
uses a Breitling Emergency II watch to be rescued by
Jeremy Clarkson
and
James May
.
[
25
]
Bell & Ross
Blancpain
Eberhard & Co.
Hublot
^
"Inside private equity's race to go public"
.
www.ft.com
. Financial Times. January 10, 2022
. Retrieved
May 24,
2022
.
^
"Breitling SA: Private Company Information"
.
Bloomberg Businessweek
. Archived from
the original
on October 8, 2012
. Retrieved
January 4,
2011
.
^
Megaw, Nicolas (April 28, 2017).
"CVC to take majority stake in Swiss watchmaker Breitling"
.
Financial Times
.
London
. Retrieved
February 2,
2020
.
^
Kowalsky, Marc (December 21, 2018).
"Breitling: "Kern und Schneider sind wie Feuer und Eis"
"
[Breitling: "The core and cutter are like fire and ice"].
Bilanz
(in German)
. Retrieved
October 23,
2019
.
^
"Partners Group installiert Alfred Gantner als Präsident von Breitling"
.
Handelszeitung
(in German). December 23, 2022
. Retrieved
December 31,
2022
.
^
Bues, Jonathan (November 2, 2010).
"COSC - An External Referee"
.
WorldTempus
. Archived from
the original
on October 16, 2014
. Retrieved
October 10,
2014
.
^
"Viper Breitling Order"
.
Baseops Forums
. July 26, 2014
. Retrieved
June 13,
2018
.
^
Ivkovic, Boris (January 10, 2013).
"Breitling Caliber 01 – An Automatic Chronograph Movement Intended for Industrial Production"
.
Watch Analyzer
. Retrieved
February 2,
2020
.
^
a
b
"An Icon of the Skies: A brief history of the Breitling Navitimer"
.
SecondTime
. Retrieved
July 16,
2020
.
^
"Breitling Navitimer"
.
Breitling
. Retrieved
June 13,
2018
.
^
a
b
Brunner, Gisbert (April 17, 2014).
"5 Milestone Breitling Watches, from 1915 to Today"
.
WatchTime
. Retrieved
June 2,
2014
.
^
Adams, Charlotte (October 2, 2013).
"Top 3 Best-selling Breitling Watches"
. Male Standard
. Retrieved
June 2,
2014
.
^
Jones, Roy.
"The Breitling B01"
.
Men's Health
. Archived from
the original
on February 21, 2013
. Retrieved
June 2,
2014
.
^
Richter, Martina (April 10, 2012).
"Pilot's Watch Review: Breitling Chronomat GMT"
. WatchTime
. Retrieved
June 2,
2014
.
^
Ganapati, Priya (October 3, 2008).
"Fossett Was Not Wearing a Breitling Emergency Watch, Says Watchmaker"
.
Wired
. Retrieved
March 7,
2013
.
^
Sonnenfeld, Barry
(May 1, 2005).
"Time Saver"
.
Esquire
. Archived from
the original
on July 13, 2014
. Retrieved
March 7,
2013
.
^
Morris, Steven (January 28, 2003).
"Explorers or boys messing about? Either way, taxpayer gets rescue bill"
.
The Guardian
. London
. Retrieved
March 7,
2013
.
^
Biggs, John (April 29, 2013).
"Breitling Releases the Emergency II, a Watch That Can Save You If You're Trapped on the Island"
.
TechCrunch
. Retrieved
July 1,
2013
.
^
Kahle, Laurie (March 7, 2019).
"Breitling Pays Tribute to Bentley's Centennial with Limited Edition Watches"
.
Barron's
. Retrieved
February 2,
2020
.
^
"
"Breitling For Bentley" Celebrates 10 Years With 3 New Watches"
.
Lux Pursuits
. August 30, 2013
. Retrieved
June 13,
2018
.
^
Gibson, David K. (November 10, 2015).
"Bentley Bentayga's $160,000 Option"
.
BBC News
. Retrieved
February 2,
2020
.
^
"James Bond watch with geiger counter sells for $160,000"
.
Reuters
. June 26, 2013.
Archived
from the original on July 1, 2013
. Retrieved
July 1,
2013
.
^
"Original Thunderball Geiger counter watch found by Bond fans"
. Bond Lifestyle. May 16, 2013
. Retrieved
July 1,
2013
.
^
Jerry Seinfeld's Watch Collection
2019/03/25
^
Bredan, David (April 9, 2015).
"Breitling Emergency II Watch Featured In Top Gear's Last Aired Challenge"
.
aBlogtoWatch
. Retrieved
November 4,
2023
.
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Breitling
.
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## Contents
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- [1 History](https://en.wikipedia.org/wiki/Breitling_SA#History)
- [2 Products](https://en.wikipedia.org/wiki/Breitling_SA#Products)
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- [2\.1 Top Time](https://en.wikipedia.org/wiki/Breitling_SA#Top_Time)
- [2\.2 Navitimer](https://en.wikipedia.org/wiki/Breitling_SA#Navitimer)
- [2\.3 Chronomat](https://en.wikipedia.org/wiki/Breitling_SA#Chronomat)
- [2\.4 Emergency](https://en.wikipedia.org/wiki/Breitling_SA#Emergency)
- [2\.5 Emergency II](https://en.wikipedia.org/wiki/Breitling_SA#Emergency_II)
- [2\.6 Breitling for Bentley](https://en.wikipedia.org/wiki/Breitling_SA#Breitling_for_Bentley)
- [3 Versions](https://en.wikipedia.org/wiki/Breitling_SA#Versions)
- [4 Sponsorship](https://en.wikipedia.org/wiki/Breitling_SA#Sponsorship)
- [5 In popular culture](https://en.wikipedia.org/wiki/Breitling_SA#In_popular_culture)
- [6 See also](https://en.wikipedia.org/wiki/Breitling_SA#See_also)
- [7 References](https://en.wikipedia.org/wiki/Breitling_SA#References)
- [8 External links](https://en.wikipedia.org/wiki/Breitling_SA#External_links)
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# Breitling SA
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From Wikipedia, the free encyclopedia
Swiss luxury watchmaker
For the aerobatics team, see [Breitling Jet Team](https://en.wikipedia.org/wiki/Breitling_Jet_Team "Breitling Jet Team").
| | |
|---|---|
| [](https://en.wikipedia.org/wiki/File:Logo_Breitling_2018_1884_P.png) | |
| Company type | Private |
| Industry | Watch manufacturing |
| Founded | 1884 (1884), in [Saint-Imier](https://en.wikipedia.org/wiki/Saint-Imier "Saint-Imier"), Switzerland |
| Founder | [Léon Breitling](https://en.wikipedia.org/wiki/L%C3%A9on_Breitling "Léon Breitling") |
| Headquarters | [Grenchen](https://en.wikipedia.org/wiki/Grenchen "Grenchen"), Switzerland |
| Key people | [Georges Kern](https://en.wikipedia.org/wiki/Georges_Kern "Georges Kern") (CEO) |
| Products | Wristwatches |
| Owner | [Partners Group](https://en.wikipedia.org/wiki/Partners_Group "Partners Group") |
| Website | [breitling.com](https://www.breitling.com/) |
**Breitling SA** (German pronunciation: [\[ˈbraɪtlɪŋ\]](https://en.wikipedia.org/wiki/Help:IPA/Standard_German "Help:IPA/Standard German")) is a Swiss luxury [watchmaker](https://en.wikipedia.org/wiki/Watchmaker "Watchmaker") founded in 1884 in [Saint-Imier](https://en.wikipedia.org/wiki/Saint-Imier "Saint-Imier"), Switzerland, by [Léon Breitling](https://en.wikipedia.org/wiki/L%C3%A9on_Breitling "Léon Breitling"). The company is known for its chronographs and professional-grade timepieces.
Breitling's HQ is based in Grenchen, and their production is based in La-Chaux-de-Fonds, Switzerland.
Since 2022 the company is owned by [Partners Group](https://en.wikipedia.org/wiki/Partners_Group "Partners Group"), the fifth most-valuable [publicly traded private equity](https://en.wikipedia.org/wiki/Publicly_traded_private_equity "Publicly traded private equity") firm in the world.[\[1\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-1)
In 2023, Breitling made its first major acquisition, buying Universal Genève. In 2025, Breitling acquired Gallet.
## History
\[[edit](https://en.wikipedia.org/w/index.php?title=Breitling_SA&action=edit§ion=1 "Edit section: History")\]
[](https://en.wikipedia.org/wiki/File:Scott_Carpenter_inside_Aurora_7.jpg)
Astronaut [Scott Carpenter](https://en.wikipedia.org/wiki/Scott_Carpenter "Scott Carpenter") wearing a Breitling Cosmonaute inside the [Aurora 7](https://en.wikipedia.org/wiki/Aurora_7 "Aurora 7") spacecraft, 24 May 1962
Breitling SA was founded in Saint-Imier by [Léon Breitling](https://en.wikipedia.org/wiki/L%C3%A9on_Breitling "Léon Breitling") in 1884.[\[2\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-bloom-2) When Breitling died in 1914, the business passed to his son, [Gaston](https://en.wikipedia.org/wiki/Gaston_Breitling "Gaston Breitling"), and then to his grandson, [Willy](https://en.wikipedia.org/wiki/Willy_Breitling "Willy Breitling"), in 1935. Willy's children, however, were not interested in pursuing the family business, so the Breitling factory in La Chaux de Fonds closed in December 1978. Willy, already in poor health, died in May 1979.
[Ernest Schneider](https://en.wikipedia.org/w/index.php?title=Ernest_Fr%C3%A9d%C3%A9ric_Schneider&action=edit&redlink=1 "Ernest Frédéric Schneider (page does not exist)") bought the Breitling name from the founding family in 1979. Schneider was owner of the [Sicura](https://en.wikipedia.org/w/index.php?title=Sicura_Company&action=edit&redlink=1 "Sicura Company (page does not exist)") in [Grenchen](https://en.wikipedia.org/wiki/Grenchen "Grenchen"). Production of Breitling watches moved to the Sicura factory, which later changed its name to *Montres Breitling AG* and then to *Breitling AG* in 1994.
The Schneider family retained ownership until April 2017, when Ernst's son, Theodore Schneider, sold the majority stake (80%) in Breitling to [CVC Capital Partners](https://en.wikipedia.org/wiki/CVC_Capital_Partners "CVC Capital Partners") for \$870 million. Schneider retained 20% control of Breitling until November 2018, when he sold these remaining 20% to CVC.[\[3\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-FinTimes-3)[\[4\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-4)
On 23 December 2022, [Partners Group](https://en.wikipedia.org/wiki/Partners_Group "Partners Group"), a Swiss investment and [private equity](https://en.wikipedia.org/wiki/Private_equity "Private equity") firm, took over the majority of the Breitling shares from CVC. Co-founder of Partners Group, [Alfred Gantner](https://en.wikipedia.org/wiki/Alfred_Gantner "Alfred Gantner"), took over the presidency of Breitling's directorial board.[\[5\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-5)
## Products
\[[edit](https://en.wikipedia.org/w/index.php?title=Breitling_SA&action=edit§ion=2 "Edit section: Products")\]
The company's mechanical or quartz movements are chronometer certified by the [COSC](https://en.wikipedia.org/wiki/COSC "COSC")[\[6\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-6) and are usually marketed towards either [diving](https://en.wikipedia.org/wiki/Diving_watch "Diving watch") ([SuperOcean](https://en.wikipedia.org/wiki/Breitling_Superocean "Breitling Superocean")) or [aviation](https://en.wikipedia.org/wiki/Pilot_watch "Pilot watch") ([Navitimer](https://en.wikipedia.org/wiki/Breitling_Navitimer "Breitling Navitimer")). Aviation models offer aviation functions largely as novelty complications, since such functionality has largely been replaced by modern electronic instruments and electronic flight bags (EFBs). The styling of Breitling watches consists of polished cases, bracelets, and large watch faces for improved readability. Many models have an [automatic winding](https://en.wikipedia.org/wiki/Automatic_watch "Automatic watch") mechanism with [complications](https://en.wikipedia.org/wiki/Complication_\(horology\) "Complication (horology)").
Breitling offers logo customization for pilots with group orders. By the 1990s, the use of logos for military aviation customers expanded to include various unit logos on the Aerospace and Chronospace Auto models, primarily those of squadrons, usually part of a group purchase by pilots and navigators/flight officers of the particular unit.[\[7\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-7)
Historically, Breitling has sourced movements from suppliers such as [Valjoux](https://en.wikipedia.org/wiki/Valjoux "Valjoux"), [ETA](https://en.wikipedia.org/wiki/ETA_SA "ETA SA"), and Venus rather than producing movements in-house; however, in 2009 Breitling developed the B01, a self-winding, column wheel chronograph movement, for use in the [Breitling Chronomat](https://en.wikipedia.org/wiki/Breitling_Chronomat "Breitling Chronomat") 01 and [Navitimer](https://en.wikipedia.org/wiki/Breitling_Navitimer "Breitling Navitimer") 01.[\[8\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-WatchAnalyzer-8)
### Top Time
\[[edit](https://en.wikipedia.org/w/index.php?title=Breitling_SA&action=edit§ion=3 "Edit section: Top Time")\]
Main article: [Breitling Top Time](https://en.wikipedia.org/wiki/Breitling_Top_Time "Breitling Top Time")
### Navitimer
\[[edit](https://en.wikipedia.org/w/index.php?title=Breitling_SA&action=edit§ion=4 "Edit section: Navitimer")\]
Main article: [Breitling Navitimer](https://en.wikipedia.org/wiki/Breitling_Navitimer "Breitling Navitimer")
[](https://en.wikipedia.org/wiki/File:Breitling_Navitimer_slide_rule.jpg)
In the 1940s, Breitling added a [circular slide rule](https://en.wikipedia.org/wiki/Circular_slide_rule "Circular slide rule") to the bezel of its Chronomat models. This bezel became most associated with the Navitimer, launched in 1954. The name *Navitimer* comes from two words were used to describe its purpose: Navigation and Timer.[\[9\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-secondtime.com-9) During the 1950s and 1960s, a version of the Navitimer was offered by the [Aircraft Owners and Pilots Association](https://en.wikipedia.org/wiki/Aircraft_Owners_and_Pilots_Association "Aircraft Owners and Pilots Association") with the AOPA logo on the dial.
In 1961, [Scott Carpenter](https://en.wikipedia.org/wiki/Scott_Carpenter "Scott Carpenter"), one of the original astronauts in the [Mercury space program](https://en.wikipedia.org/wiki/Mercury_space_program "Mercury space program"), tasked Breitling with incorporating a [24-hour dial](https://en.wikipedia.org/wiki/24_hour_watch "24 hour watch") instead of the normal 12-hour dial, due to lack of day and night in space travel. Breitling produced the 24-hour Navitimer, which Carpenter wore on his 1962 space flight. Breitling proceeded to produce a commercial version of the 24-hour version, the *Cosmonaute Navitimer*, with both Breitling and AOPA logos.[\[10\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-10)
The first automatic Navitimer chronograph was introduced to the public in 1969; its movement was co-developed by Breitling, Dubois-Depraz, [Heuer](https://en.wikipedia.org/wiki/TAG_Heuer "TAG Heuer"), and [Hamilton](https://en.wikipedia.org/wiki/Hamilton_Watch_Company "Hamilton Watch Company").[\[9\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-secondtime.com-9)
### Chronomat
\[[edit](https://en.wikipedia.org/w/index.php?title=Breitling_SA&action=edit§ion=5 "Edit section: Chronomat")\]
Main article: [Breitling Chronomat](https://en.wikipedia.org/wiki/Breitling_Chronomat "Breitling Chronomat")
[](https://en.wikipedia.org/wiki/File:Breitling_B13050_Chronomat_automatic_men%27s_watch_18K_%26_stainless_steel.png)
Breitling Chronomat men's watch ref. B13050 Made in Switzerland
The *Chronomat* is a collection from Breitling released in 1942,[\[11\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-WatchtimeMilestone-11) and remains one of the best-selling models produced by the manufacturer.[\[12\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-12)
The first Chronomat had a circular slide rule and its design was inspired by [military watches](https://en.wikipedia.org/wiki/Military_watches "Military watches").[\[11\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-WatchtimeMilestone-11) Its movement was the Venus 175 with 17 [jewels](https://en.wikipedia.org/wiki/Jewel_bearing "Jewel bearing"), a manual wind movement.
The current Chronomat was released in 2009 and was the first watch produced entirely by Breitling, featuring the in-house B01 caliber.[\[13\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-13) The B01 movement has a 70-hour power reserve and [COSC](https://en.wikipedia.org/wiki/COSC "COSC") certification.[\[14\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-Richter,_M.-14)
### Emergency
\[[edit](https://en.wikipedia.org/w/index.php?title=Breitling_SA&action=edit§ion=6 "Edit section: Emergency")\]
Main article: [Breitling Emergency](https://en.wikipedia.org/wiki/Breitling_Emergency "Breitling Emergency")
The *Breitling Emergency* watch contains a radio transmitter for [civil aviation](https://en.wikipedia.org/wiki/Civil_aviation "Civil aviation") use, which broadcasts on the [121\.5 MHz distress frequency](https://en.wikipedia.org/wiki/Aircraft_emergency_frequency "Aircraft emergency frequency") and serves as a backup for [ELT](https://en.wikipedia.org/wiki/Emergency_Locator_Transmitter "Emergency Locator Transmitter")\-type airborne beacons.[\[15\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-15) For military users, the Emergency has a miniaturized transmitter operating on the 243.0 MHz military aviation emergency frequency. Under normal conditions—flat terrain or calm seas—the signal can be picked up at a range of up to 90 nautical miles (170 km) by search aircraft flying at 20,000 feet (6,100 m).[\[16\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-16) Since February 2009, the [Cospas-Sarsat](https://en.wikipedia.org/wiki/Cospas-Sarsat "Cospas-Sarsat") Satellite System has not monitored the 121.5/243.0 MHz frequency; however, the signal transmitted by the Emergency was never strong enough to be picked up by satellite, and Breitling has announced that, as these frequencies will still be monitored by aviation, particularly during the localization phase of a rescue attempt, there are no plans to modify the signal's frequency.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\]
*[Reuters](https://en.wikipedia.org/wiki/Reuters "Reuters")* reported in January 2003 two British pilots, [Squadron Leader](https://en.wikipedia.org/wiki/Squadron_Leader "Squadron Leader") Steve Brooks and [Flight Lieutenant](https://en.wikipedia.org/wiki/Flight_Lieutenant "Flight Lieutenant") Hugh Quentin-Smith, crashed their helicopter in Antarctica and were rescued after activating their Breitling Emergency transmitter watches.[\[17\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-17)
The Emergency is available for customers without a pilot's license, but they must sign an agreement that they will bear the full costs of a rescue intervention should they trigger the distress beacon.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\]
The model was heavily advertised by the *[Breitling Orbiter 3](https://en.wikipedia.org/wiki/Breitling_Orbiter_3 "Breitling Orbiter 3")*, with both [Brian Jones](https://en.wikipedia.org/wiki/Brian_Jones_\(aeronaut\) "Brian Jones (aeronaut)") and [Bertrand Piccard](https://en.wikipedia.org/wiki/Bertrand_Piccard "Bertrand Piccard") wearing the Emergency. Breitling sponsored the Orbiter 3 project, which in 1999 became the first balloon to completely orbit the Earth without landing. A commemorative Orbiter 3 version of the Emergency watch was subsequently produced, with a production run of 1,999.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\]
### Emergency II
\[[edit](https://en.wikipedia.org/w/index.php?title=Breitling_SA&action=edit§ion=7 "Edit section: Emergency II")\]
In April 2013, Breitling announced a new version of the Emergency watch.[\[18\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-18) This upgrade transmits on the 121.5 MHz frequency, but adds the 406.04 MHz signal that is [monitored by satellites](https://en.wikipedia.org/wiki/Emergency_position-indicating_radiobeacon_station "Emergency position-indicating radiobeacon station"). It has a separate, rechargeable battery for the transmitter.
### Breitling for Bentley
\[[edit](https://en.wikipedia.org/w/index.php?title=Breitling_SA&action=edit§ion=8 "Edit section: Breitling for Bentley")\]
In 2002, Breitling designed the dashboard clock for the [Bentley Continental GT](https://en.wikipedia.org/wiki/Bentley_Continental_GT "Bentley Continental GT").[\[19\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-19) The following year, Breitling started making chronographs for [Bentley Motors](https://en.wikipedia.org/wiki/Bentley_Motors "Bentley Motors"). As part of the 10th anniversary of a Breitling–Bentley partnership, the Bentley B04 GMT, B05 Unitime and B06 (based on [COSC](https://en.wikipedia.org/wiki/COSC "COSC") Certified Breitling Calibre B04, B05 and B06 respectively) were produced.[\[20\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-20) In 2015, Breitling designed the Mulliner Tourbillon dashboard clock for the [Bentley Bentayga](https://en.wikipedia.org/wiki/Bentley_Bentayga "Bentley Bentayga"), which spins 3 times every 15 minutes. The partnership between Breitling and Bentley ended in 2021.[\[21\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-21)
## Versions
\[[edit](https://en.wikipedia.org/w/index.php?title=Breitling_SA&action=edit§ion=9 "Edit section: Versions")\]
[](https://en.wikipedia.org/wiki/File:Breitling_Aerospace_Avantage.jpg)
Breitling Aerospace Avantage with titanium case
[](https://en.wikipedia.org/wiki/File:Breitling_Navitimer_chronograph_watch.jpg)
[Breitling Navitimer](https://en.wikipedia.org/wiki/Breitling_Navitimer "Breitling Navitimer") wristwatch with circular slide rule
[](https://en.wikipedia.org/wiki/File:Breitling_MG_2705.jpg)
Breitling Emergency wristwatch
[](https://en.wikipedia.org/wiki/File:Breitling-Chronomat_Bluebird_A1335018.jpg)
[Breitling Chronomat](https://en.wikipedia.org/wiki/Breitling_Chronomat "Breitling Chronomat") Blackbird
## Sponsorship
\[[edit](https://en.wikipedia.org/w/index.php?title=Breitling_SA&action=edit§ion=10 "Edit section: Sponsorship")\]
[](https://en.wikipedia.org/wiki/File:Breitling_Jet_Team_at_Fairford_RIAT_10thJuly2014_arp.jpg)
[Aero L-39 Albatros](https://en.wikipedia.org/wiki/Aero_L-39_Albatros "Aero L-39 Albatros") aircraft of the [Breitling Jet Team](https://en.wikipedia.org/wiki/Breitling_Jet_Team "Breitling Jet Team") perform at [RIAT](https://en.wikipedia.org/wiki/RIAT "RIAT") in Fairford, England.
Breitling aeronautical sponsorships include the first circumnavigation of the globe by balloon ([Breitling Orbiter](https://en.wikipedia.org/wiki/Breitling_Orbiter "Breitling Orbiter")); the fixed-wing [jet pack](https://en.wikipedia.org/wiki/Jet_pack "Jet pack") flights of [Yves Rossy](https://en.wikipedia.org/wiki/Yves_Rossy "Yves Rossy"); [aerobatics](https://en.wikipedia.org/wiki/Aerobatics "Aerobatics") teams, including the [Breitling Jet Team](https://en.wikipedia.org/wiki/Breitling_Jet_Team "Breitling Jet Team") and [Breitling Wingwalkers](https://en.wikipedia.org/wiki/Breitling_Wingwalkers "Breitling Wingwalkers"); and the [Reno Air Races](https://en.wikipedia.org/wiki/Reno_Air_Races "Reno Air Races") from 2002 to 2015. Breitling was a sponsor of Team Bentley during its [Le Mans](https://en.wikipedia.org/wiki/Le_Mans "Le Mans") 24 Hours campaign, from 2001 to 2003; to commemorate this, it created the Breitling-Bentley 24 Le Mans Watch.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\]
## In popular culture
\[[edit](https://en.wikipedia.org/w/index.php?title=Breitling_SA&action=edit§ion=11 "Edit section: In popular culture")\]
In the 1965 [James Bond](https://en.wikipedia.org/wiki/James_Bond "James Bond") movie *[Thunderball](https://en.wikipedia.org/wiki/Thunderball_\(film\) "Thunderball (film)")*, Bond is given a [Breitling Top Time](https://en.wikipedia.org/wiki/Breitling_Top_Time "Breitling Top Time"), which contains a [geiger counter](https://en.wikipedia.org/wiki/Geiger_counter "Geiger counter"), enabling Bond to track down two stolen [nuclear warheads](https://en.wikipedia.org/wiki/Nuclear_warhead "Nuclear warhead"). After the movie was filmed, the watch disappeared and later resurfaced in a [car boot sale](https://en.wikipedia.org/wiki/Car_boot_sale "Car boot sale") in England in 2012, where it was purchased for £25. It later sold at [Christie's](https://en.wikipedia.org/wiki/Christie%27s "Christie's") auction house for over £100,000.[\[22\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-22)[\[23\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-23) In the same film, the SPECTRE pilot who hijacks the Vulcan bomber wears a Breitling Navitimer.
[Jerry Seinfeld](https://en.wikipedia.org/wiki/Jerry_Seinfeld "Jerry Seinfeld") can be seen wearing either a [Breitling Navitimer](https://en.wikipedia.org/wiki/Breitling_Navitimer "Breitling Navitimer") or [Breitling Chronomat](https://en.wikipedia.org/wiki/Breitling_Chronomat "Breitling Chronomat") in nearly every episode of 1989–1998 TV series *[Seinfeld](https://en.wikipedia.org/wiki/Seinfeld "Seinfeld")*, and the later web series *[Comedians in Cars Getting Coffee](https://en.wikipedia.org/wiki/Comedians_in_Cars_Getting_Coffee "Comedians in Cars Getting Coffee")*.[\[24\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-24) In the British automotive series [*Top Gear*](https://en.wikipedia.org/wiki/Top_Gear_\(2002_TV_series\) "Top Gear (2002 TV series)"), [Richard Hammond](https://en.wikipedia.org/wiki/Richard_Hammond "Richard Hammond") uses a Breitling Emergency II watch to be rescued by [Jeremy Clarkson](https://en.wikipedia.org/wiki/Jeremy_Clarkson "Jeremy Clarkson") and [James May](https://en.wikipedia.org/wiki/James_May "James May").[\[25\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-25)
## See also
\[[edit](https://en.wikipedia.org/w/index.php?title=Breitling_SA&action=edit§ion=12 "Edit section: See also")\]
- [Bell & Ross](https://en.wikipedia.org/wiki/Bell_%26_Ross "Bell & Ross")
- [Blancpain](https://en.wikipedia.org/wiki/Blancpain "Blancpain")
- [Eberhard & Co.](https://en.wikipedia.org/wiki/Eberhard_%26_Co. "Eberhard & Co.")
- [Hublot](https://en.wikipedia.org/wiki/Hublot "Hublot")
## References
\[[edit](https://en.wikipedia.org/w/index.php?title=Breitling_SA&action=edit§ion=13 "Edit section: References")\]
1. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-1)**
["Inside private equity's race to go public"](https://www.ft.com/content/c8da614e-c2c8-4769-a302-1be39620f957). *www.ft.com*. Financial Times. January 10, 2022. Retrieved May 24, 2022.
2. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-bloom_2-0)**
["Breitling SA: Private Company Information"](https://web.archive.org/web/20121008195708/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=7606770). *[Bloomberg Businessweek](https://en.wikipedia.org/wiki/Bloomberg_Businessweek "Bloomberg Businessweek")*. Archived from [the original](http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=7606770) on October 8, 2012. Retrieved January 4, 2011.
3. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-FinTimes_3-0)**
Megaw, Nicolas (April 28, 2017). ["CVC to take majority stake in Swiss watchmaker Breitling"](https://www.ft.com/content/0f9ec346-8d8d-3bef-83bd-14845dcee8a6). *[Financial Times](https://en.wikipedia.org/wiki/Financial_Times "Financial Times")*. [London](https://en.wikipedia.org/wiki/London "London"). Retrieved February 2, 2020.
4. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-4)**
Kowalsky, Marc (December 21, 2018). ["Breitling: "Kern und Schneider sind wie Feuer und Eis""](https://www.bilanz.ch/people/breitling-kern-und-schneider-sind-wie-feuer-und-eis) \[Breitling: "The core and cutter are like fire and ice"\]. *[Bilanz](https://en.wikipedia.org/wiki/Bilanz "Bilanz")* (in German). Retrieved October 23, 2019.
5. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-5)**
["Partners Group installiert Alfred Gantner als Präsident von Breitling"](https://www.handelszeitung.ch/unternehmen/partners-group-baut-breitling-beteiligung-aus-alfred-gantner-wird-prasident-558556). *[Handelszeitung](https://en.wikipedia.org/wiki/Handelszeitung "Handelszeitung")* (in German). December 23, 2022. Retrieved December 31, 2022.
6. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-6)**
Bues, Jonathan (November 2, 2010). ["COSC - An External Referee"](https://web.archive.org/web/20141016182007/http://en.worldtempus.com/article/insider/cosc-external-referee). *WorldTempus*. Archived from [the original](http://en.worldtempus.com/article/insider/cosc-external-referee) on October 16, 2014. Retrieved October 10, 2014.
7. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-7)**
["Viper Breitling Order"](http://www.flyingsquadron.com/forums/topic/20388-viper-breitling-order/). *Baseops Forums*. July 26, 2014. Retrieved June 13, 2018.
8. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-WatchAnalyzer_8-0)**
Ivkovic, Boris (January 10, 2013). ["Breitling Caliber 01 – An Automatic Chronograph Movement Intended for Industrial Production"](http://www.watchalyzer.com/education/movements/breitling-caliber-01-automatic-chronograph-movement/). *Watch Analyzer*. Retrieved February 2, 2020.
9. ^ [***a***](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-secondtime.com_9-0) [***b***](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-secondtime.com_9-1)
["An Icon of the Skies: A brief history of the Breitling Navitimer"](https://secondtime.com/blog/an-icon-of-the-skies-a-brief-history-of-the-breitling-navitimer/). *SecondTime*. Retrieved July 16, 2020.
10. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-10)**
["Breitling Navitimer"](https://www.breitling.com/us-en/watches/navitimer/). *Breitling*. Retrieved June 13, 2018.
11. ^ [***a***](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-WatchtimeMilestone_11-0) [***b***](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-WatchtimeMilestone_11-1)
Brunner, Gisbert (April 17, 2014). ["5 Milestone Breitling Watches, from 1915 to Today"](http://www.watchtime.com/featured/5-milestone-breitling-watches-from-1915-to-today/). *WatchTime*. Retrieved June 2, 2014.
12. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-12)**
Adams, Charlotte (October 2, 2013). ["Top 3 Best-selling Breitling Watches"](http://www.malestandard.com/the-top-3-best-selling-breitling-watches/). Male Standard. Retrieved June 2, 2014.
13. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-13)**
Jones, Roy. ["The Breitling B01"](https://web.archive.org/web/20130221030420/http://www.menshealth.co.uk/style/watches/the-breitling-b01-348675). *[Men's Health](https://en.wikipedia.org/wiki/Men%27s_Health_\(magazine\) "Men's Health (magazine)")*. Archived from [the original](http://www.menshealth.co.uk/style/watches/the-breitling-b01-348675) on February 21, 2013. Retrieved June 2, 2014.
14. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-Richter,_M._14-0)**
Richter, Martina (April 10, 2012). ["Pilot's Watch Review: Breitling Chronomat GMT"](http://www.watchtime.com/reviews/pilots-watch-review-breitling-chronomat-gmt). WatchTime. Retrieved June 2, 2014.
15. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-15)**
Ganapati, Priya (October 3, 2008). ["Fossett Was Not Wearing a Breitling Emergency Watch, Says Watchmaker"](https://www.wired.com/gadgetlab/2008/10/steve-fossett-n/). *[Wired](https://en.wikipedia.org/wiki/Wired_\(magazine\) "Wired (magazine)")*. Retrieved March 7, 2013.
16. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-16)**
[Sonnenfeld, Barry](https://en.wikipedia.org/wiki/Barry_Sonnenfeld "Barry Sonnenfeld") (May 1, 2005). ["Time Saver"](https://web.archive.org/web/20140713070723/http://www.esquire.com/features/the-digital-man/ESQ0505MAHBDIGITAL_48). *[Esquire](https://en.wikipedia.org/wiki/Esquire_\(magazine\) "Esquire (magazine)")*. Archived from [the original](http://www.esquire.com/features/the-digital-man/ESQ0505MAHBDIGITAL_48) on July 13, 2014. Retrieved March 7, 2013.
17. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-17)**
Morris, Steven (January 28, 2003). ["Explorers or boys messing about? Either way, taxpayer gets rescue bill"](https://www.theguardian.com/uk/2003/jan/28/stevenmorris). *[The Guardian](https://en.wikipedia.org/wiki/The_Guardian "The Guardian")*. London. Retrieved March 7, 2013.
18. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-18)**
Biggs, John (April 29, 2013). ["Breitling Releases the Emergency II, a Watch That Can Save You If You're Trapped on the Island"](https://techcrunch.com/2013/04/29/breitling-releases-the-emergency-ii-a-watch-that-can-save-you-if-youre-trapped-on-the-island). *[TechCrunch](https://en.wikipedia.org/wiki/TechCrunch "TechCrunch")*. Retrieved July 1, 2013.
19. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-19)**
Kahle, Laurie (March 7, 2019). ["Breitling Pays Tribute to Bentley's Centennial with Limited Edition Watches"](https://www.barrons.com/articles/breitling-pays-tribute-to-bentleys-centennial-with-limited-edition-watches-01551992854). *[Barron's](https://en.wikipedia.org/wiki/Barron%27s_\(newspaper\) "Barron's (newspaper)")*. Retrieved February 2, 2020.
20. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-20)**
[""Breitling For Bentley" Celebrates 10 Years With 3 New Watches"](http://luxurytrump.com/watches/breitling-bentley-celebrates-10-years-3-new-watches/). *Lux Pursuits*. August 30, 2013. Retrieved June 13, 2018.
21. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-21)**
Gibson, David K. (November 10, 2015). ["Bentley Bentayga's \$160,000 Option"](https://www.bbc.com/autos/story/20151110-bentley-bentaygas-234000-option). *[BBC News](https://en.wikipedia.org/wiki/BBC_News "BBC News")*. Retrieved February 2, 2020.
22. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-22)**
["James Bond watch with geiger counter sells for \$160,000"](https://www.reuters.com/article/entertainment-us-auction-idUSBRE95P12A20130626). [Reuters](https://en.wikipedia.org/wiki/Reuters "Reuters"). June 26, 2013. [Archived](https://web.archive.org/web/20130701051546/http://www.reuters.com/article/2013/06/26/entertainment-us-auction-idUSBRE95P12A20130626) from the original on July 1, 2013. Retrieved July 1, 2013.
23. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-23)**
["Original Thunderball Geiger counter watch found by Bond fans"](http://www.jamesbondlifestyle.com/news/original-thunderball-geiger-counter-watch-found-bond-fans). Bond Lifestyle. May 16, 2013. Retrieved July 1, 2013.
24. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-24)** [Jerry Seinfeld's Watch Collection](https://www.swisswatchexpo.com/TheWatchClub/2019/03/25/jerry-seinfeld-breitling-fan/) 2019/03/25
25. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-25)**
Bredan, David (April 9, 2015). ["Breitling Emergency II Watch Featured In Top Gear's Last Aired Challenge"](https://www.ablogtowatch.com/breitling-emergency-ii-watch-featured-top-gear-last-aired-challenge/). *aBlogtoWatch*. Retrieved November 4, 2023.
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Breitling SA
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| Readable Markdown | From Wikipedia, the free encyclopedia
| | |
|---|---|
| [](https://en.wikipedia.org/wiki/File:Logo_Breitling_2018_1884_P.png) | |
| Company type | Private |
| Industry | Watch manufacturing |
| Founded | 1884, in [Saint-Imier](https://en.wikipedia.org/wiki/Saint-Imier "Saint-Imier"), Switzerland |
| Founder | [Léon Breitling](https://en.wikipedia.org/wiki/L%C3%A9on_Breitling "Léon Breitling") |
| Headquarters | [Grenchen](https://en.wikipedia.org/wiki/Grenchen "Grenchen"), Switzerland |
| Key people | [Georges Kern](https://en.wikipedia.org/wiki/Georges_Kern "Georges Kern") (CEO) |
| Products | Wristwatches |
| Owner | [Partners Group](https://en.wikipedia.org/wiki/Partners_Group "Partners Group") |
| Website | [breitling.com](https://www.breitling.com/) |
**Breitling SA** (German pronunciation: [\[ˈbraɪtlɪŋ\]](https://en.wikipedia.org/wiki/Help:IPA/Standard_German "Help:IPA/Standard German")) is a Swiss luxury [watchmaker](https://en.wikipedia.org/wiki/Watchmaker "Watchmaker") founded in 1884 in [Saint-Imier](https://en.wikipedia.org/wiki/Saint-Imier "Saint-Imier"), Switzerland, by [Léon Breitling](https://en.wikipedia.org/wiki/L%C3%A9on_Breitling "Léon Breitling"). The company is known for its chronographs and professional-grade timepieces.
Breitling's HQ is based in Grenchen, and their production is based in La-Chaux-de-Fonds, Switzerland.
Since 2022 the company is owned by [Partners Group](https://en.wikipedia.org/wiki/Partners_Group "Partners Group"), the fifth most-valuable [publicly traded private equity](https://en.wikipedia.org/wiki/Publicly_traded_private_equity "Publicly traded private equity") firm in the world.[\[1\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-1)
In 2023, Breitling made its first major acquisition, buying Universal Genève. In 2025, Breitling acquired Gallet.
[](https://en.wikipedia.org/wiki/File:Scott_Carpenter_inside_Aurora_7.jpg)
Astronaut [Scott Carpenter](https://en.wikipedia.org/wiki/Scott_Carpenter "Scott Carpenter") wearing a Breitling Cosmonaute inside the [Aurora 7](https://en.wikipedia.org/wiki/Aurora_7 "Aurora 7") spacecraft, 24 May 1962
Breitling SA was founded in Saint-Imier by [Léon Breitling](https://en.wikipedia.org/wiki/L%C3%A9on_Breitling "Léon Breitling") in 1884.[\[2\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-bloom-2) When Breitling died in 1914, the business passed to his son, [Gaston](https://en.wikipedia.org/wiki/Gaston_Breitling "Gaston Breitling"), and then to his grandson, [Willy](https://en.wikipedia.org/wiki/Willy_Breitling "Willy Breitling"), in 1935. Willy's children, however, were not interested in pursuing the family business, so the Breitling factory in La Chaux de Fonds closed in December 1978. Willy, already in poor health, died in May 1979.
[Ernest Schneider](https://en.wikipedia.org/w/index.php?title=Ernest_Fr%C3%A9d%C3%A9ric_Schneider&action=edit&redlink=1 "Ernest Frédéric Schneider (page does not exist)") bought the Breitling name from the founding family in 1979. Schneider was owner of the [Sicura](https://en.wikipedia.org/w/index.php?title=Sicura_Company&action=edit&redlink=1 "Sicura Company (page does not exist)") in [Grenchen](https://en.wikipedia.org/wiki/Grenchen "Grenchen"). Production of Breitling watches moved to the Sicura factory, which later changed its name to *Montres Breitling AG* and then to *Breitling AG* in 1994.
The Schneider family retained ownership until April 2017, when Ernst's son, Theodore Schneider, sold the majority stake (80%) in Breitling to [CVC Capital Partners](https://en.wikipedia.org/wiki/CVC_Capital_Partners "CVC Capital Partners") for \$870 million. Schneider retained 20% control of Breitling until November 2018, when he sold these remaining 20% to CVC.[\[3\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-FinTimes-3)[\[4\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-4)
On 23 December 2022, [Partners Group](https://en.wikipedia.org/wiki/Partners_Group "Partners Group"), a Swiss investment and [private equity](https://en.wikipedia.org/wiki/Private_equity "Private equity") firm, took over the majority of the Breitling shares from CVC. Co-founder of Partners Group, [Alfred Gantner](https://en.wikipedia.org/wiki/Alfred_Gantner "Alfred Gantner"), took over the presidency of Breitling's directorial board.[\[5\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-5)
The company's mechanical or quartz movements are chronometer certified by the [COSC](https://en.wikipedia.org/wiki/COSC "COSC")[\[6\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-6) and are usually marketed towards either [diving](https://en.wikipedia.org/wiki/Diving_watch "Diving watch") ([SuperOcean](https://en.wikipedia.org/wiki/Breitling_Superocean "Breitling Superocean")) or [aviation](https://en.wikipedia.org/wiki/Pilot_watch "Pilot watch") ([Navitimer](https://en.wikipedia.org/wiki/Breitling_Navitimer "Breitling Navitimer")). Aviation models offer aviation functions largely as novelty complications, since such functionality has largely been replaced by modern electronic instruments and electronic flight bags (EFBs). The styling of Breitling watches consists of polished cases, bracelets, and large watch faces for improved readability. Many models have an [automatic winding](https://en.wikipedia.org/wiki/Automatic_watch "Automatic watch") mechanism with [complications](https://en.wikipedia.org/wiki/Complication_\(horology\) "Complication (horology)").
Breitling offers logo customization for pilots with group orders. By the 1990s, the use of logos for military aviation customers expanded to include various unit logos on the Aerospace and Chronospace Auto models, primarily those of squadrons, usually part of a group purchase by pilots and navigators/flight officers of the particular unit.[\[7\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-7)
Historically, Breitling has sourced movements from suppliers such as [Valjoux](https://en.wikipedia.org/wiki/Valjoux "Valjoux"), [ETA](https://en.wikipedia.org/wiki/ETA_SA "ETA SA"), and Venus rather than producing movements in-house; however, in 2009 Breitling developed the B01, a self-winding, column wheel chronograph movement, for use in the [Breitling Chronomat](https://en.wikipedia.org/wiki/Breitling_Chronomat "Breitling Chronomat") 01 and [Navitimer](https://en.wikipedia.org/wiki/Breitling_Navitimer "Breitling Navitimer") 01.[\[8\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-WatchAnalyzer-8)
[](https://en.wikipedia.org/wiki/File:Breitling_Navitimer_slide_rule.jpg)
In the 1940s, Breitling added a [circular slide rule](https://en.wikipedia.org/wiki/Circular_slide_rule "Circular slide rule") to the bezel of its Chronomat models. This bezel became most associated with the Navitimer, launched in 1954. The name *Navitimer* comes from two words were used to describe its purpose: Navigation and Timer.[\[9\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-secondtime.com-9) During the 1950s and 1960s, a version of the Navitimer was offered by the [Aircraft Owners and Pilots Association](https://en.wikipedia.org/wiki/Aircraft_Owners_and_Pilots_Association "Aircraft Owners and Pilots Association") with the AOPA logo on the dial.
In 1961, [Scott Carpenter](https://en.wikipedia.org/wiki/Scott_Carpenter "Scott Carpenter"), one of the original astronauts in the [Mercury space program](https://en.wikipedia.org/wiki/Mercury_space_program "Mercury space program"), tasked Breitling with incorporating a [24-hour dial](https://en.wikipedia.org/wiki/24_hour_watch "24 hour watch") instead of the normal 12-hour dial, due to lack of day and night in space travel. Breitling produced the 24-hour Navitimer, which Carpenter wore on his 1962 space flight. Breitling proceeded to produce a commercial version of the 24-hour version, the *Cosmonaute Navitimer*, with both Breitling and AOPA logos.[\[10\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-10)
The first automatic Navitimer chronograph was introduced to the public in 1969; its movement was co-developed by Breitling, Dubois-Depraz, [Heuer](https://en.wikipedia.org/wiki/TAG_Heuer "TAG Heuer"), and [Hamilton](https://en.wikipedia.org/wiki/Hamilton_Watch_Company "Hamilton Watch Company").[\[9\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-secondtime.com-9)
[](https://en.wikipedia.org/wiki/File:Breitling_B13050_Chronomat_automatic_men%27s_watch_18K_%26_stainless_steel.png)
Breitling Chronomat men's watch ref. B13050 Made in Switzerland
The *Chronomat* is a collection from Breitling released in 1942,[\[11\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-WatchtimeMilestone-11) and remains one of the best-selling models produced by the manufacturer.[\[12\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-12)
The first Chronomat had a circular slide rule and its design was inspired by [military watches](https://en.wikipedia.org/wiki/Military_watches "Military watches").[\[11\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-WatchtimeMilestone-11) Its movement was the Venus 175 with 17 [jewels](https://en.wikipedia.org/wiki/Jewel_bearing "Jewel bearing"), a manual wind movement.
The current Chronomat was released in 2009 and was the first watch produced entirely by Breitling, featuring the in-house B01 caliber.[\[13\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-13) The B01 movement has a 70-hour power reserve and [COSC](https://en.wikipedia.org/wiki/COSC "COSC") certification.[\[14\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-Richter,_M.-14)
The *Breitling Emergency* watch contains a radio transmitter for [civil aviation](https://en.wikipedia.org/wiki/Civil_aviation "Civil aviation") use, which broadcasts on the [121\.5 MHz distress frequency](https://en.wikipedia.org/wiki/Aircraft_emergency_frequency "Aircraft emergency frequency") and serves as a backup for [ELT](https://en.wikipedia.org/wiki/Emergency_Locator_Transmitter "Emergency Locator Transmitter")\-type airborne beacons.[\[15\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-15) For military users, the Emergency has a miniaturized transmitter operating on the 243.0 MHz military aviation emergency frequency. Under normal conditions—flat terrain or calm seas—the signal can be picked up at a range of up to 90 nautical miles (170 km) by search aircraft flying at 20,000 feet (6,100 m).[\[16\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-16) Since February 2009, the [Cospas-Sarsat](https://en.wikipedia.org/wiki/Cospas-Sarsat "Cospas-Sarsat") Satellite System has not monitored the 121.5/243.0 MHz frequency; however, the signal transmitted by the Emergency was never strong enough to be picked up by satellite, and Breitling has announced that, as these frequencies will still be monitored by aviation, particularly during the localization phase of a rescue attempt, there are no plans to modify the signal's frequency.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\]
*[Reuters](https://en.wikipedia.org/wiki/Reuters "Reuters")* reported in January 2003 two British pilots, [Squadron Leader](https://en.wikipedia.org/wiki/Squadron_Leader "Squadron Leader") Steve Brooks and [Flight Lieutenant](https://en.wikipedia.org/wiki/Flight_Lieutenant "Flight Lieutenant") Hugh Quentin-Smith, crashed their helicopter in Antarctica and were rescued after activating their Breitling Emergency transmitter watches.[\[17\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-17)
The Emergency is available for customers without a pilot's license, but they must sign an agreement that they will bear the full costs of a rescue intervention should they trigger the distress beacon.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\]
The model was heavily advertised by the *[Breitling Orbiter 3](https://en.wikipedia.org/wiki/Breitling_Orbiter_3 "Breitling Orbiter 3")*, with both [Brian Jones](https://en.wikipedia.org/wiki/Brian_Jones_\(aeronaut\) "Brian Jones (aeronaut)") and [Bertrand Piccard](https://en.wikipedia.org/wiki/Bertrand_Piccard "Bertrand Piccard") wearing the Emergency. Breitling sponsored the Orbiter 3 project, which in 1999 became the first balloon to completely orbit the Earth without landing. A commemorative Orbiter 3 version of the Emergency watch was subsequently produced, with a production run of 1,999.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\]
In April 2013, Breitling announced a new version of the Emergency watch.[\[18\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-18) This upgrade transmits on the 121.5 MHz frequency, but adds the 406.04 MHz signal that is [monitored by satellites](https://en.wikipedia.org/wiki/Emergency_position-indicating_radiobeacon_station "Emergency position-indicating radiobeacon station"). It has a separate, rechargeable battery for the transmitter.
### Breitling for Bentley
\[[edit](https://en.wikipedia.org/w/index.php?title=Breitling_SA&action=edit§ion=8 "Edit section: Breitling for Bentley")\]
In 2002, Breitling designed the dashboard clock for the [Bentley Continental GT](https://en.wikipedia.org/wiki/Bentley_Continental_GT "Bentley Continental GT").[\[19\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-19) The following year, Breitling started making chronographs for [Bentley Motors](https://en.wikipedia.org/wiki/Bentley_Motors "Bentley Motors"). As part of the 10th anniversary of a Breitling–Bentley partnership, the Bentley B04 GMT, B05 Unitime and B06 (based on [COSC](https://en.wikipedia.org/wiki/COSC "COSC") Certified Breitling Calibre B04, B05 and B06 respectively) were produced.[\[20\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-20) In 2015, Breitling designed the Mulliner Tourbillon dashboard clock for the [Bentley Bentayga](https://en.wikipedia.org/wiki/Bentley_Bentayga "Bentley Bentayga"), which spins 3 times every 15 minutes. The partnership between Breitling and Bentley ended in 2021.[\[21\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-21)
[](https://en.wikipedia.org/wiki/File:Breitling_Aerospace_Avantage.jpg)
Breitling Aerospace Avantage with titanium case
[](https://en.wikipedia.org/wiki/File:Breitling_Navitimer_chronograph_watch.jpg)
[](https://en.wikipedia.org/wiki/File:Breitling_MG_2705.jpg)
Breitling Emergency wristwatch
[](https://en.wikipedia.org/wiki/File:Breitling-Chronomat_Bluebird_A1335018.jpg)
[](https://en.wikipedia.org/wiki/File:Breitling_Jet_Team_at_Fairford_RIAT_10thJuly2014_arp.jpg)
[Aero L-39 Albatros](https://en.wikipedia.org/wiki/Aero_L-39_Albatros "Aero L-39 Albatros") aircraft of the [Breitling Jet Team](https://en.wikipedia.org/wiki/Breitling_Jet_Team "Breitling Jet Team") perform at [RIAT](https://en.wikipedia.org/wiki/RIAT "RIAT") in Fairford, England.
Breitling aeronautical sponsorships include the first circumnavigation of the globe by balloon ([Breitling Orbiter](https://en.wikipedia.org/wiki/Breitling_Orbiter "Breitling Orbiter")); the fixed-wing [jet pack](https://en.wikipedia.org/wiki/Jet_pack "Jet pack") flights of [Yves Rossy](https://en.wikipedia.org/wiki/Yves_Rossy "Yves Rossy"); [aerobatics](https://en.wikipedia.org/wiki/Aerobatics "Aerobatics") teams, including the [Breitling Jet Team](https://en.wikipedia.org/wiki/Breitling_Jet_Team "Breitling Jet Team") and [Breitling Wingwalkers](https://en.wikipedia.org/wiki/Breitling_Wingwalkers "Breitling Wingwalkers"); and the [Reno Air Races](https://en.wikipedia.org/wiki/Reno_Air_Races "Reno Air Races") from 2002 to 2015. Breitling was a sponsor of Team Bentley during its [Le Mans](https://en.wikipedia.org/wiki/Le_Mans "Le Mans") 24 Hours campaign, from 2001 to 2003; to commemorate this, it created the Breitling-Bentley 24 Le Mans Watch.\[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed "Wikipedia:Citation needed")*\]
In the 1965 [James Bond](https://en.wikipedia.org/wiki/James_Bond "James Bond") movie *[Thunderball](https://en.wikipedia.org/wiki/Thunderball_\(film\) "Thunderball (film)")*, Bond is given a [Breitling Top Time](https://en.wikipedia.org/wiki/Breitling_Top_Time "Breitling Top Time"), which contains a [geiger counter](https://en.wikipedia.org/wiki/Geiger_counter "Geiger counter"), enabling Bond to track down two stolen [nuclear warheads](https://en.wikipedia.org/wiki/Nuclear_warhead "Nuclear warhead"). After the movie was filmed, the watch disappeared and later resurfaced in a [car boot sale](https://en.wikipedia.org/wiki/Car_boot_sale "Car boot sale") in England in 2012, where it was purchased for £25. It later sold at [Christie's](https://en.wikipedia.org/wiki/Christie%27s "Christie's") auction house for over £100,000.[\[22\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-22)[\[23\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-23) In the same film, the SPECTRE pilot who hijacks the Vulcan bomber wears a Breitling Navitimer.
[Jerry Seinfeld](https://en.wikipedia.org/wiki/Jerry_Seinfeld "Jerry Seinfeld") can be seen wearing either a [Breitling Navitimer](https://en.wikipedia.org/wiki/Breitling_Navitimer "Breitling Navitimer") or [Breitling Chronomat](https://en.wikipedia.org/wiki/Breitling_Chronomat "Breitling Chronomat") in nearly every episode of 1989–1998 TV series *[Seinfeld](https://en.wikipedia.org/wiki/Seinfeld "Seinfeld")*, and the later web series *[Comedians in Cars Getting Coffee](https://en.wikipedia.org/wiki/Comedians_in_Cars_Getting_Coffee "Comedians in Cars Getting Coffee")*.[\[24\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-24) In the British automotive series [*Top Gear*](https://en.wikipedia.org/wiki/Top_Gear_\(2002_TV_series\) "Top Gear (2002 TV series)"), [Richard Hammond](https://en.wikipedia.org/wiki/Richard_Hammond "Richard Hammond") uses a Breitling Emergency II watch to be rescued by [Jeremy Clarkson](https://en.wikipedia.org/wiki/Jeremy_Clarkson "Jeremy Clarkson") and [James May](https://en.wikipedia.org/wiki/James_May "James May").[\[25\]](https://en.wikipedia.org/wiki/Breitling_SA#cite_note-25)
- [Bell & Ross](https://en.wikipedia.org/wiki/Bell_%26_Ross "Bell & Ross")
- [Blancpain](https://en.wikipedia.org/wiki/Blancpain "Blancpain")
- [Eberhard & Co.](https://en.wikipedia.org/wiki/Eberhard_%26_Co. "Eberhard & Co.")
- [Hublot](https://en.wikipedia.org/wiki/Hublot "Hublot")
1. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-1)**
["Inside private equity's race to go public"](https://www.ft.com/content/c8da614e-c2c8-4769-a302-1be39620f957). *www.ft.com*. Financial Times. January 10, 2022. Retrieved May 24, 2022.
2. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-bloom_2-0)**
["Breitling SA: Private Company Information"](https://web.archive.org/web/20121008195708/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=7606770). *[Bloomberg Businessweek](https://en.wikipedia.org/wiki/Bloomberg_Businessweek "Bloomberg Businessweek")*. Archived from [the original](http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=7606770) on October 8, 2012. Retrieved January 4, 2011.
3. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-FinTimes_3-0)**
Megaw, Nicolas (April 28, 2017). ["CVC to take majority stake in Swiss watchmaker Breitling"](https://www.ft.com/content/0f9ec346-8d8d-3bef-83bd-14845dcee8a6). *[Financial Times](https://en.wikipedia.org/wiki/Financial_Times "Financial Times")*. [London](https://en.wikipedia.org/wiki/London "London"). Retrieved February 2, 2020.
4. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-4)**
Kowalsky, Marc (December 21, 2018). ["Breitling: "Kern und Schneider sind wie Feuer und Eis""](https://www.bilanz.ch/people/breitling-kern-und-schneider-sind-wie-feuer-und-eis) \[Breitling: "The core and cutter are like fire and ice"\]. *[Bilanz](https://en.wikipedia.org/wiki/Bilanz "Bilanz")* (in German). Retrieved October 23, 2019.
5. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-5)**
["Partners Group installiert Alfred Gantner als Präsident von Breitling"](https://www.handelszeitung.ch/unternehmen/partners-group-baut-breitling-beteiligung-aus-alfred-gantner-wird-prasident-558556). *[Handelszeitung](https://en.wikipedia.org/wiki/Handelszeitung "Handelszeitung")* (in German). December 23, 2022. Retrieved December 31, 2022.
6. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-6)**
Bues, Jonathan (November 2, 2010). ["COSC - An External Referee"](https://web.archive.org/web/20141016182007/http://en.worldtempus.com/article/insider/cosc-external-referee). *WorldTempus*. Archived from [the original](http://en.worldtempus.com/article/insider/cosc-external-referee) on October 16, 2014. Retrieved October 10, 2014.
7. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-7)**
["Viper Breitling Order"](http://www.flyingsquadron.com/forums/topic/20388-viper-breitling-order/). *Baseops Forums*. July 26, 2014. Retrieved June 13, 2018.
8. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-WatchAnalyzer_8-0)**
Ivkovic, Boris (January 10, 2013). ["Breitling Caliber 01 – An Automatic Chronograph Movement Intended for Industrial Production"](http://www.watchalyzer.com/education/movements/breitling-caliber-01-automatic-chronograph-movement/). *Watch Analyzer*. Retrieved February 2, 2020.
9. ^ [***a***](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-secondtime.com_9-0) [***b***](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-secondtime.com_9-1)
["An Icon of the Skies: A brief history of the Breitling Navitimer"](https://secondtime.com/blog/an-icon-of-the-skies-a-brief-history-of-the-breitling-navitimer/). *SecondTime*. Retrieved July 16, 2020.
10. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-10)**
["Breitling Navitimer"](https://www.breitling.com/us-en/watches/navitimer/). *Breitling*. Retrieved June 13, 2018.
11. ^ [***a***](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-WatchtimeMilestone_11-0) [***b***](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-WatchtimeMilestone_11-1)
Brunner, Gisbert (April 17, 2014). ["5 Milestone Breitling Watches, from 1915 to Today"](http://www.watchtime.com/featured/5-milestone-breitling-watches-from-1915-to-today/). *WatchTime*. Retrieved June 2, 2014.
12. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-12)**
Adams, Charlotte (October 2, 2013). ["Top 3 Best-selling Breitling Watches"](http://www.malestandard.com/the-top-3-best-selling-breitling-watches/). Male Standard. Retrieved June 2, 2014.
13. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-13)**
Jones, Roy. ["The Breitling B01"](https://web.archive.org/web/20130221030420/http://www.menshealth.co.uk/style/watches/the-breitling-b01-348675). *[Men's Health](https://en.wikipedia.org/wiki/Men%27s_Health_\(magazine\) "Men's Health (magazine)")*. Archived from [the original](http://www.menshealth.co.uk/style/watches/the-breitling-b01-348675) on February 21, 2013. Retrieved June 2, 2014.
14. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-Richter,_M._14-0)**
Richter, Martina (April 10, 2012). ["Pilot's Watch Review: Breitling Chronomat GMT"](http://www.watchtime.com/reviews/pilots-watch-review-breitling-chronomat-gmt). WatchTime. Retrieved June 2, 2014.
15. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-15)**
Ganapati, Priya (October 3, 2008). ["Fossett Was Not Wearing a Breitling Emergency Watch, Says Watchmaker"](https://www.wired.com/gadgetlab/2008/10/steve-fossett-n/). *[Wired](https://en.wikipedia.org/wiki/Wired_\(magazine\) "Wired (magazine)")*. Retrieved March 7, 2013.
16. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-16)**
[Sonnenfeld, Barry](https://en.wikipedia.org/wiki/Barry_Sonnenfeld "Barry Sonnenfeld") (May 1, 2005). ["Time Saver"](https://web.archive.org/web/20140713070723/http://www.esquire.com/features/the-digital-man/ESQ0505MAHBDIGITAL_48). *[Esquire](https://en.wikipedia.org/wiki/Esquire_\(magazine\) "Esquire (magazine)")*. Archived from [the original](http://www.esquire.com/features/the-digital-man/ESQ0505MAHBDIGITAL_48) on July 13, 2014. Retrieved March 7, 2013.
17. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-17)**
Morris, Steven (January 28, 2003). ["Explorers or boys messing about? Either way, taxpayer gets rescue bill"](https://www.theguardian.com/uk/2003/jan/28/stevenmorris). *[The Guardian](https://en.wikipedia.org/wiki/The_Guardian "The Guardian")*. London. Retrieved March 7, 2013.
18. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-18)**
Biggs, John (April 29, 2013). ["Breitling Releases the Emergency II, a Watch That Can Save You If You're Trapped on the Island"](https://techcrunch.com/2013/04/29/breitling-releases-the-emergency-ii-a-watch-that-can-save-you-if-youre-trapped-on-the-island). *[TechCrunch](https://en.wikipedia.org/wiki/TechCrunch "TechCrunch")*. Retrieved July 1, 2013.
19. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-19)**
Kahle, Laurie (March 7, 2019). ["Breitling Pays Tribute to Bentley's Centennial with Limited Edition Watches"](https://www.barrons.com/articles/breitling-pays-tribute-to-bentleys-centennial-with-limited-edition-watches-01551992854). *[Barron's](https://en.wikipedia.org/wiki/Barron%27s_\(newspaper\) "Barron's (newspaper)")*. Retrieved February 2, 2020.
20. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-20)**
[""Breitling For Bentley" Celebrates 10 Years With 3 New Watches"](http://luxurytrump.com/watches/breitling-bentley-celebrates-10-years-3-new-watches/). *Lux Pursuits*. August 30, 2013. Retrieved June 13, 2018.
21. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-21)**
Gibson, David K. (November 10, 2015). ["Bentley Bentayga's \$160,000 Option"](https://www.bbc.com/autos/story/20151110-bentley-bentaygas-234000-option). *[BBC News](https://en.wikipedia.org/wiki/BBC_News "BBC News")*. Retrieved February 2, 2020.
22. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-22)**
["James Bond watch with geiger counter sells for \$160,000"](https://www.reuters.com/article/entertainment-us-auction-idUSBRE95P12A20130626). [Reuters](https://en.wikipedia.org/wiki/Reuters "Reuters"). June 26, 2013. [Archived](https://web.archive.org/web/20130701051546/http://www.reuters.com/article/2013/06/26/entertainment-us-auction-idUSBRE95P12A20130626) from the original on July 1, 2013. Retrieved July 1, 2013.
23. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-23)**
["Original Thunderball Geiger counter watch found by Bond fans"](http://www.jamesbondlifestyle.com/news/original-thunderball-geiger-counter-watch-found-bond-fans). Bond Lifestyle. May 16, 2013. Retrieved July 1, 2013.
24. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-24)** [Jerry Seinfeld's Watch Collection](https://www.swisswatchexpo.com/TheWatchClub/2019/03/25/jerry-seinfeld-breitling-fan/) 2019/03/25
25. **[^](https://en.wikipedia.org/wiki/Breitling_SA#cite_ref-25)**
Bredan, David (April 9, 2015). ["Breitling Emergency II Watch Featured In Top Gear's Last Aired Challenge"](https://www.ablogtowatch.com/breitling-emergency-ii-watch-featured-top-gear-last-aired-challenge/). *aBlogtoWatch*. Retrieved November 4, 2023.
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