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URLhttps://carbuzz.com/more-bmw-wagons-in-usa/
Last Crawled2026-03-23 21:47:16 (18 days ago)
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Meta TitleBMW Could Offer More Wagons To 'Completely Different' American Buyers
Meta DescriptionCompany SVP Bernd Koerber says that the M5 Touring's popularity in the US was a pleasant surprise.
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Published Mar 23, 2026, 5:32 PM EDT Brett T. Evans has more than a decade of experience driving, writing about, and evaluating automobiles. His early career comprised writing about pre- and post-war classic cars, as well as late-model performance diesel trucks. These varied experiences allowed him the chance to gain expertise in every corner of the auto world. Today, he spends much of his time on modern car culture and mass-market news. German automaker BMW could be considering adding more station wagons to its United States lineup, including (or perhaps especially) high-performance products. Based on the M5 Touring's pleasantly surprising sales success , the automaker could hope to replicate that with more long-roof models aimed at a more style-oriented consumer it would find in Europe. During the reveal event for the 2027 i3 , we sat down with Senior Vice President, BMW Brand and Product Management Bernd Koerber and learned that the company is seriously considering more wagons in the American market. Base Trim Engine 4.4L V-8 Hybrid Base Trim Transmission 8-speed automatic Base Trim Drivetrain All-Wheel Drive Base Trim Horsepower 577 HP @5600 RPM Base Trim Torque 553 lb.-ft. @ 1800 RPM Base Trim Battery Type Lithium ion (Li-ion) Make BMW 8.8 Exterior Design 8 /10 Performance 9 /10 Fuel Efficiency 9 /10 Interior & Cargo 9 /10 Infotainment & Features 9 /10 Reliability 8 /10 Safety 9 /10 Value For Money 9 /10 BMW American Buyers Are A Little Weird You might expect someone looking for a wagon to place a higher value on practicality, cargo space, and maybe efficiency compared to sedan and crossover shoppers. That's certainly the case in Europe. But in the US, people who buy wagons make the choice primarily for style – a seeming contradiction considering the body style's wholesome, Brady Bunch visage of the 1970s and 1980s. The reasons for buying a Touring in the US are totally different. It's purely the shape, whereas in Europe, you have the combination of shape, functionality, and long-distance traveling. –Bernd Koerber, Senior Vice President, BMW Brand and Product Management That could be one reason why the wagon form factor is rare (but with a passionately loyal clientele) on our shores. While higher-volume wagons like the Volvo V60 have become thin on the ground , the body style is still pretty popular for niche buyers – think the Mercedes-Benz E-Class All-Terrain or the Audi RS6 Avant. In fact, the long-roof E-Class has always been one of the company's most popular models with extremely-high-net-worth owners. BMW BMW seems to be keen to tap into that market a little more, but with cars that are tailored for American tastes in wagons. "It looks like Touring is becoming a lifstyle thing, and [BMW is] happy to develop on that," Koerber said, using the company's parlance for estate and station wagon models. Related BMW Says More Station Wagons Are Coming The hottest wagons have sold like hotcakes, so now a 3-Series-based version is coming to market. High-Po Grocery Getter Part of that lifestyle, insofar as BMW is concerned, involves power, handling, and driver involvement, with Koerber admitting that its US customers adopted the M5 Touring far more enthusiastically than the company was expecting. As a result, the executive seems to think that it will link wagon shapes with high performance in the future, a tantalizing possibility for anyone lusting after the M3 Touring that'll be racing at Le Mans later this year . This combination seems to work from a lifestyle perspective. Unique shape with high performance seems like to be a good mix. -Bernd Koerber, Senior Vice President, BMW Brand and Product If we had to guess, the company's future product portfolio will probably include the next-generation BMW M3 wagon , as well as an estate version of the recently revealed i3 electric car . BMW admitted as much during the EV's reveal, acknowledging that more body styles would arrive in the coming months and years – potentially alongside a range-extending internal-combustion engine . Beyond that, we doubt there'll ever be a 7 Series Touring in the lineup, but if we're lucky, perhaps the automaker will consider turning its M235i Gran Coupe into a feisty station wagon to poach some of those now-orphaned Volvo V60 customers. Related The BMW M3 CS Touring Is A 543-HP Über-Wagon The limited-production M3 CS Touring has a 3D-printed cylinder head core, higher-boost turbochargers, and more.
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Evans](https://carbuzz.com/author/brett-t-evans/) Published Mar 23, 2026, 5:32 PM EDT Brett T. Evans has more than a decade of experience driving, writing about, and evaluating automobiles. His early career comprised writing about pre- and post-war classic cars, as well as late-model performance diesel trucks. These varied experiences allowed him the chance to gain expertise in every corner of the auto world. Today, he spends much of his time on modern car culture and mass-market news. [Sign in to your CarBuzz account]() [Add Us On](https://www.google.com/preferences/source?q=carbuzz.com "Add Us On") Summary Generate a summary of this story follow Follow followed Followed Like Like [Thread](https://carbuzz.com/more-bmw-wagons-in-usa/#threads "Threads") Log in Here is a fact-based summary of the story contents: Try something different: Show me the facts Explain it like I’m 5 Give me a lighthearted recap German automaker BMW could be considering adding more station wagons to its United States lineup, including (or perhaps especially) high-performance products. Based on the [M5 Touring's pleasantly surprising sales success](https://carbuzz.com/bmw-m5-touring-is-already-a-surprise-hit/), the automaker could hope to replicate that with more long-roof models aimed at a more style-oriented consumer it would find in Europe. During the reveal event for the [2027 i3](https://carbuzz.com/cars/bmw/i3/2027/), we sat down with Senior Vice President, BMW Brand and Product Management Bernd Koerber and learned that the company is seriously considering more wagons in the American market. ![2025 - 2026 BMW M5 Touring front 3/4 parked](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2025/07/2025-2026-bmw-m5-touring-11.jpg?q=49&fit=crop&w=360&h=240&dpr=2) [BMW M5 Touring](https://carbuzz.com/cars/bmw/m5-touring/2026/) Like Follow Followed [![bmw-logo](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2025/05/bmw-logo.jpg?q=49&fit=cover&w=50&h=50&dpr=2)](https://carbuzz.com/cars/bmw/) Wagon 2026 Base: \$123,900 [Community](https://carbuzz.com/cars/bmw/m5-touring/2026/community/) **Base Trim Engine** 4\.4L V-8 Hybrid **Base Trim Transmission** 8-speed automatic **Base Trim Drivetrain** All-Wheel Drive **Base Trim Horsepower** 577 HP @5600 RPM **Base Trim Torque** 553 lb.-ft. @ 1800 RPM **Base Trim Battery Type** Lithium ion (Li-ion) **Make** [BMW](https://carbuzz.com/cars/bmw/) 8\.8 [What is Buzzscore?](https://carbuzz.com/page/buzzscore) Exterior Design 8 /10 Performance 9 /10 Fuel Efficiency 9 /10 Interior & Cargo 9 /10 Infotainment & Features 9 /10 Reliability 8 /10 Safety 9 /10 Value For Money 9 /10 [Powered by ![CarBuzz logo](https://static0.carbuzzimages.com/assets/images/cb-db-logo-icon-colored-dark.svg?v=1.9)](https://carbuzz.com/cars/) Expand Collapse ![CB Marketplace Logo](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/cb-logo-no-car.svg) ![CB Marketplace Logo](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/cb-logo-no-car-light.svg) Find more **2026 BMW M5 Touring** in our **marketplace** [![](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/smart-star.svg) Shop With Smart Search](https://carbuzz.com/cars/bmw/m5-touring/2026/for-sale/) ![2026 BMW M5 Touring](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2026/02/p90576180-highres-the-all-new-bmw-m5-t.jpg?q=49&fit=crop&w=825&dpr=2) 2026 BMW M5 Touring driving front 3/4 BMW ## American Buyers Are A Little Weird You might expect someone looking for a wagon to place a higher value on practicality, cargo space, and maybe efficiency compared to sedan and crossover shoppers. That's certainly the case in Europe. But in the US, people who buy wagons make the choice primarily for style – a seeming contradiction considering the body style's wholesome, *Brady Bunch* visage of the 1970s and 1980s. The reasons for buying a Touring in the US are totally different. It's purely the shape, whereas in Europe, you have the combination of shape, functionality, and long-distance traveling. –Bernd Koerber, Senior Vice President, BMW Brand and Product Management That could be one reason why the wagon form factor is rare (but with a passionately loyal clientele) on our shores. While higher-volume wagons like the [Volvo V60](https://carbuzz.com/cars/volvo/v60/2021/) have [become thin on the ground](https://carbuzz.com/end-of-era-volvo-last-wagon-america-dead/), the body style is still pretty popular for niche buyers – think the Mercedes-Benz E-Class All-Terrain or the Audi RS6 Avant. In fact, the long-roof E-Class has always been one of the company's most popular models with extremely-high-net-worth owners. ![2025 BMW M3 CS Touring 4](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2025/01/2025-bmw-m3-cs-touring-4.jpg?q=49&fit=crop&w=825&dpr=2) 2025 BMW M3 CS Touring Exterior Finished In Blue Drifting On Race Track BMW BMW seems to be keen to tap into that market a little more, but with cars that are tailored for American tastes in wagons. "It looks like Touring is becoming a lifstyle thing, and \[BMW is\] happy to develop on that," Koerber said, using the company's parlance for estate and station wagon models. ![BMW i3 Neue Klasse sedan 13](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2024/11/bmw-i3-neue-klasse-sedan-13.jpg?q=49&fit=crop&w=220&h=182&dpr=2) Related ##### [BMW Says More Station Wagons Are Coming](https://carbuzz.com/bmw-says-more-station-wagons-are-coming/ "BMW Says More Station Wagons Are Coming") The hottest wagons have sold like hotcakes, so now a 3-Series-based version is coming to market. Posts [1](https://carbuzz.com/bmw-says-more-station-wagons-are-coming/#threads "Total Posts") By [Evan Williams](https://carbuzz.com/author/evan-williams/ "Posts by Evan Williams") ## High-Po Grocery Getter Part of that lifestyle, insofar as BMW is concerned, involves power, handling, and driver involvement, with Koerber admitting that its US customers adopted the M5 Touring far more enthusiastically than the company was expecting. As a result, the executive seems to think that it will link wagon shapes with high performance in the future, a tantalizing possibility for anyone lusting after the [M3 Touring](https://carbuzz.com/bmw-m3-touring-driving-impression-track-day/) that'll be [racing at Le Mans later this year](https://carbuzz.com/reveal-bmw-m3-touring-gt3-evo/). This combination seems to work from a lifestyle perspective. Unique shape with high performance seems like to be a good mix. \-Bernd Koerber, Senior Vice President, BMW Brand and Product If we had to guess, the company's future product portfolio will probably include the [next-generation BMW M3 wagon](https://carbuzz.com/bmw-evaluating-future-m3-touring-usa-offering/), as well as an estate version of the [recently revealed i3 electric car](https://carbuzz.com/revealed-2027-bmw-i3-3-series/). BMW admitted as much during the EV's reveal, acknowledging that more body styles would arrive in the coming months and years – potentially alongside a [range-extending internal-combustion engine](https://carbuzz.com/bmw-i3-range-extender/). Beyond that, we doubt there'll ever be a 7 Series Touring in the lineup, but if we're lucky, perhaps the automaker will consider turning its M235i Gran Coupe into a feisty station wagon to poach some of those now-orphaned Volvo V60 customers. ![2025 BMW M3 CS Touring Rear Quarter Drifting](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2025/01/2025-bmw-m3-cs-touring-rear-quarter-drifting.jpg?q=49&fit=crop&w=220&h=182&dpr=2) Related ##### [The BMW M3 CS Touring Is A 543-HP Über-Wagon](https://carbuzz.com/reveal-bmw-m3-cs-touring-uber-wagon/ "The BMW M3 CS Touring Is A 543-HP Über-Wagon") The limited-production M3 CS Touring has a 3D-printed cylinder head core, higher-boost turbochargers, and more. Posts By [Brett T. Evans](https://carbuzz.com/author/brett-t-evans/ "Posts by Brett T. Evans") - [![News](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2024/06/embargo-bugatti-world-premiere-presskit-images-26-1.jpg?q=50&fit=crop&w=32&h=32&dpr=1.5) News](https://carbuzz.com/news/ "News") - [Rumor](https://carbuzz.com/tags/rumor/ "Rumor") - [Auto Industry](https://carbuzz.com/tags/industry-news/ "Auto Industry") Follow Followed Like Share [Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fcarbuzz.com%2Fmore-bmw-wagons-in-usa%2F%2F&src=sdkpreparse) [X](https://twitter.com/intent/tweet?text=BMW%20Could%20Offer%20More%20Wagons%20To%20%27Completely%20Different%27%20American%20Buyers&url=https%3A%2F%2Fcarbuzz.com%2Fmore-bmw-wagons-in-usa%2F) [WhatsApp](https://web.whatsapp.com/send?text=https%3A%2F%2Fcarbuzz.com%2Fmore-bmw-wagons-in-usa%2F) [Threads](https://www.threads.net/intent/post?text=BMW%20Could%20Offer%20More%20Wagons%20To%20%27Completely%20Different%27%20American%20Buyers%20https%3A%2F%2Fcarbuzz.com%2Fmore-bmw-wagons-in-usa%2F) [Bluesky](https://bsky.app/intent/compose?text=https%3A%2F%2Fcarbuzz.com%2Fmore-bmw-wagons-in-usa%2F) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fcarbuzz.com%2Fmore-bmw-wagons-in-usa%2F&title=BMW%20Could%20Offer%20More%20Wagons%20To%20%27Completely%20Different%27%20American%20Buyers&source=carbuzz.com&summary=Company%20SVP%20Bernd%20Koerber%20says%20that%20the%20M5%20Touring%27s%20popularity%20in%20the%20US%20was%20a%20pleasant%20surprise.) 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[![4](https://static0.carbuzzimages.com/wordpress%2Fwp-content%2Fauthors%2F67508318e3973-_DSC7473.jpg?fit=crop&w=90&h=90)](https://carbuzz.com/author/brett-t-evans/) Published Mar 23, 2026, 5:32 PM EDT Brett T. Evans has more than a decade of experience driving, writing about, and evaluating automobiles. His early career comprised writing about pre- and post-war classic cars, as well as late-model performance diesel trucks. These varied experiences allowed him the chance to gain expertise in every corner of the auto world. Today, he spends much of his time on modern car culture and mass-market news. German automaker BMW could be considering adding more station wagons to its United States lineup, including (or perhaps especially) high-performance products. Based on the [M5 Touring's pleasantly surprising sales success](https://carbuzz.com/bmw-m5-touring-is-already-a-surprise-hit/), the automaker could hope to replicate that with more long-roof models aimed at a more style-oriented consumer it would find in Europe. During the reveal event for the [2027 i3](https://carbuzz.com/cars/bmw/i3/2027/), we sat down with Senior Vice President, BMW Brand and Product Management Bernd Koerber and learned that the company is seriously considering more wagons in the American market. ![2025 - 2026 BMW M5 Touring front 3/4 parked](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2025/07/2025-2026-bmw-m5-touring-11.jpg?q=49&fit=crop&w=360&h=240&dpr=2) [![bmw-logo](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2025/05/bmw-logo.jpg?q=49&fit=cover&w=50&h=50&dpr=2)](https://carbuzz.com/cars/bmw/) **Base Trim Engine**4\.4L V-8 Hybrid **Base Trim Transmission**8-speed automatic **Base Trim Drivetrain**All-Wheel Drive **Base Trim Horsepower**577 HP @5600 RPM **Base Trim Torque**553 lb.-ft. @ 1800 RPM **Base Trim Battery Type**Lithium ion (Li-ion) **Make**[BMW](https://carbuzz.com/cars/bmw/) 8\.8 Exterior Design 8 /10 Performance 9 /10 Fuel Efficiency 9 /10 Interior & Cargo 9 /10 Infotainment & Features 9 /10 Reliability 8 /10 Safety 9 /10 Value For Money 9 /10 ![2026 BMW M5 Touring](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2026/02/p90576180-highres-the-all-new-bmw-m5-t.jpg?q=49&fit=crop&w=825&dpr=2) BMW ## American Buyers Are A Little Weird You might expect someone looking for a wagon to place a higher value on practicality, cargo space, and maybe efficiency compared to sedan and crossover shoppers. That's certainly the case in Europe. But in the US, people who buy wagons make the choice primarily for style – a seeming contradiction considering the body style's wholesome, *Brady Bunch* visage of the 1970s and 1980s. The reasons for buying a Touring in the US are totally different. It's purely the shape, whereas in Europe, you have the combination of shape, functionality, and long-distance traveling. –Bernd Koerber, Senior Vice President, BMW Brand and Product Management That could be one reason why the wagon form factor is rare (but with a passionately loyal clientele) on our shores. While higher-volume wagons like the [Volvo V60](https://carbuzz.com/cars/volvo/v60/2021/) have [become thin on the ground](https://carbuzz.com/end-of-era-volvo-last-wagon-america-dead/), the body style is still pretty popular for niche buyers – think the Mercedes-Benz E-Class All-Terrain or the Audi RS6 Avant. In fact, the long-roof E-Class has always been one of the company's most popular models with extremely-high-net-worth owners. ![2025 BMW M3 CS Touring 4](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2025/01/2025-bmw-m3-cs-touring-4.jpg?q=49&fit=crop&w=825&dpr=2) BMW BMW seems to be keen to tap into that market a little more, but with cars that are tailored for American tastes in wagons. "It looks like Touring is becoming a lifstyle thing, and \[BMW is\] happy to develop on that," Koerber said, using the company's parlance for estate and station wagon models. ![BMW i3 Neue Klasse sedan 13](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2024/11/bmw-i3-neue-klasse-sedan-13.jpg?q=49&fit=crop&w=220&h=182&dpr=2) Related ##### [BMW Says More Station Wagons Are Coming](https://carbuzz.com/bmw-says-more-station-wagons-are-coming/ "BMW Says More Station Wagons Are Coming") The hottest wagons have sold like hotcakes, so now a 3-Series-based version is coming to market. ## High-Po Grocery Getter Part of that lifestyle, insofar as BMW is concerned, involves power, handling, and driver involvement, with Koerber admitting that its US customers adopted the M5 Touring far more enthusiastically than the company was expecting. As a result, the executive seems to think that it will link wagon shapes with high performance in the future, a tantalizing possibility for anyone lusting after the [M3 Touring](https://carbuzz.com/bmw-m3-touring-driving-impression-track-day/) that'll be [racing at Le Mans later this year](https://carbuzz.com/reveal-bmw-m3-touring-gt3-evo/). This combination seems to work from a lifestyle perspective. Unique shape with high performance seems like to be a good mix. \-Bernd Koerber, Senior Vice President, BMW Brand and Product If we had to guess, the company's future product portfolio will probably include the [next-generation BMW M3 wagon](https://carbuzz.com/bmw-evaluating-future-m3-touring-usa-offering/), as well as an estate version of the [recently revealed i3 electric car](https://carbuzz.com/revealed-2027-bmw-i3-3-series/). BMW admitted as much during the EV's reveal, acknowledging that more body styles would arrive in the coming months and years – potentially alongside a [range-extending internal-combustion engine](https://carbuzz.com/bmw-i3-range-extender/). Beyond that, we doubt there'll ever be a 7 Series Touring in the lineup, but if we're lucky, perhaps the automaker will consider turning its M235i Gran Coupe into a feisty station wagon to poach some of those now-orphaned Volvo V60 customers. ![2025 BMW M3 CS Touring Rear Quarter Drifting](https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2025/01/2025-bmw-m3-cs-touring-rear-quarter-drifting.jpg?q=49&fit=crop&w=220&h=182&dpr=2) Related ##### [The BMW M3 CS Touring Is A 543-HP Über-Wagon](https://carbuzz.com/reveal-bmw-m3-cs-touring-uber-wagon/ "The BMW M3 CS Touring Is A 543-HP Über-Wagon") The limited-production M3 CS Touring has a 3D-printed cylinder head core, higher-boost turbochargers, and more.
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