🕷️ Crawler Inspector

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[Get support](https://business.google.com/en-all/ad-tools/keyword-planner/) - Partners - [Become a partner Gain training, insights, and rewards](https://business.google.com/en-all/support/become-a-partner/) - [Work with a partner Get expert guidance for your campaign](https://business.google.com/en-all/support/work-with-a-partner/) - Help - [Get expert support Contact us for support with Google Ads](https://business.google.com/en-all/support/ads-expert/) - [Get help Browse help topics](https://business.google.com/en-all/support/)  person  Hi, [Manage your Google account](https://myaccount.google.com/) Show more accounts Hide more accounts [add Add another account](https://accounts.google.com/AddSession?hl=en&continue=https%3A%2F%2Fbusiness.google.com%2Fen-all%2Fad-tools%2Fkeyword-planner%2F) [logout Sign out of all accounts](https://accounts.google.com/Logout?continue=https%3A%2F%2Fbusiness.google.com%2Fen-all%2Fad-tools%2Fkeyword-planner%2F) [add Add account](https://accounts.google.com/AddSession?hl=en&continue=https%3A%2F%2Fbusiness.google.com%2Fen-all%2Fad-tools%2Fkeyword-planner%2F) [logout Sign out](https://accounts.google.com/Logout?continue=https%3A%2F%2Fbusiness.google.com%2Fen-all%2Fad-tools%2Fkeyword-planner%2F) add Create new Google Ads account More business products from Google [ Google Ads](https://ads.google.com/nav/selectaccount?dst=%2Faw%2Fcampaigns%2Fnew%2Fexpress&subid=all-en-awhp-g-aw-c-t-kwp-sso-bgc!o2&authuser=0) [ Merchant Center](https://merchants.google.com/mc/default?mcsubid=all-en-bgc-mc-web!o3&gfr_referral=true&hl=en&fmp=1&referral=true&authuser=0) [ Google Business Profile](https://business.google.com/?gmbsrc=all-en-z-z-z-gmb-s-z-u~bgcmhp-sso-u&hl=en&skipLandingPage=true&skipPagesList=1&cbl=sso&cbp=bgc&cbt=sso) [ Google Analytics](https://analytics.google.com/analytics/?utm_campaign=bgc-website-ga&utm_source=google&utm_medium=ga-organic-website&utm_content=ga-create-account&utm_term=cta-website-ga-organic) Manage your site content preferences [Marketing profile settings](https://business.google.com/en-all/ad-tools/keyword-planner/) [Privacy Policy](https://policies.google.com/privacy) · [Terms of Service](https://myaccount.google.com/termsofservice) Access your Google accounts in one place. 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Cancel [Create New Account](https://ads.google.com/nav/selectaccount?dst=%2Faw%2Fcampaigns%2Fnew%2Fexpress&subid=all-en-awhp-g-aw-c-t-kwp-sso-bgc!o2&authuser=0) [Start now](https://ads.google.com/signup?subid=all-en-awhp-g-aw-c-t-kwp-top-bgc!o2&authuser=0) [Sign in](https://ads.google.com/nav/login?subid=all-en-awhp-g-aw-c-t-kwp-signin-bgc!o2&authuser=0) [Schedule a meeting](https://business.google.com/en-all/support/schedule-appointment/) [ Sign in with Google](https://accounts.google.com/ServiceLogin?&continue=https%3A%2F%2Fbusiness.google.com%2Fen-all%2Fad-tools%2Fkeyword-planner%2F) Google Ads [Google Ads](https://business.google.com/en-all/google-ads/) - [Goals](https://business.google.com/en-all/google-ads/campaign-goals/) - [How it works](https://business.google.com/en-all/google-ads/how-ads-work/) - [Cost](https://business.google.com/en-all/google-ads/campaign-budget/) - [Expert support](https://business.google.com/en-all/support/ads-expert/) [Schedule a meeting](https://business.google.com/en-all/support/schedule-appointment/) [Sign in](https://ads.google.com/nav/login?subid=all-en-awhp-g-aw-c-t-kwp-signin-bgc!o2&authuser=0) [Start now](https://ads.google.com/signup?subid=all-en-awhp-g-aw-c-t-kwp-top-bgc!o2&authuser=0) - [Overview](https://business.google.com/en-all/google-ads/) - [Goals](https://business.google.com/en-all/google-ads/campaign-goals/) - [How it works](https://business.google.com/en-all/google-ads/how-ads-work/) - [Cost](https://business.google.com/en-all/google-ads/campaign-budget/) - [Expert support](https://business.google.com/en-all/support/ads-expert/) Start with foundations - [Merchant Center Help shoppers discover and buy your products](https://business.google.com/en-all/merchant-center/) - [Google Business Profile List your business on Search and Maps](https://business.google.com/en-all/business-profile/) Start advertising - [Overview Explore all that Google Ads has to offer](https://business.google.com/en-all/google-ads/) - [How it works Create, set up, and launch a campaign](https://business.google.com/en-all/google-ads/how-ads-work/) - [Meet your goals Find solutions to meet your advertising goal](https://business.google.com/en-all/google-ads/campaign-goals/) - [Cost Get the most out of your budget](https://business.google.com/en-all/google-ads/campaign-budget/) Create ads - [Performance Max Multiply conversions across Google channels](https://business.google.com/en-all/ad-solutions/performance-max/) - [YouTube Ads Reach and build connections with engaged viewers](https://business.google.com/en-all/ad-solutions/youtube-ads/) - [Search Reach people searching for the products or services you offer](https://business.google.com/en-all/ad-solutions/search/) - [Demand Gen Create and convert new customer demand](https://business.google.com/en-all/ad-solutions/demand-generation/) - [Display Promote your business where people browse online](https://business.google.com/en-all/ad-solutions/display-ads/) - [View all](https://business.google.com/en-all/ad-solutions/) Ad tools - [Manager Accounts Manage multiple ads accounts](https://business.google.com/en-all/ad-tools/manage-accounts/) - [Keyword Planner Optimise with the right keyword](https://business.google.com/en-all/ad-tools/keyword-planner/) - [Google Ads Editor Quickly and easily edit campaigns at scale](https://business.google.com/en-all/ad-tools/google-ads-editor/) - [Google Ads Mobile App Track your campaign anywhere in real-time](https://business.google.com/en-all/ad-tools/google-ads-app/) - [Reach Planner Customise your YouTube media strategy](https://business.google.com/en-all/ad-tools/reach-planner/) - [View all](https://business.google.com/en-all/ad-tools/) No-cost solutions - [Google Analytics Understand your website traffic](https://business.google.com/en-all/google-analytics/) - [Merchant Center Help shoppers discover and buy your product](https://business.google.com/en-all/merchant-center/) - [Google Business Profile Get your business on Google](https://business.google.com/en-all/business-profile/) Expertise - [Accelerate with Google Get a personalised marketing strategy and learning plan](https://business.google.com/en-all/accelerate/home/) Partners - [Become a partner Gain training, insights, and rewards](https://business.google.com/en-all/support/become-a-partner/) - [Work with a partner Get expert guidance for your campaign](https://business.google.com/en-all/support/work-with-a-partner/) Help - [Get expert support Contact us for support with Google Ads](https://business.google.com/en-all/support/ads-expert/) - [Get help Browse help topics](https://business.google.com/en-all/support/) # Choose the right keywords The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help. [Start now](https://ads.google.com/signup?subid=all-en-awhp-g-aw-c-t-kwp-hero-bgc!o2&authuser=0)  Summer Apparel Sandals Bathing suits Get ideas Discover Research Estimate Plan ## Discover ## Find new keywords Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.  Suggested Keywords Clothing store Fashion retailer ## Research ## Analyse keywords Our keyword research tool gives you insight into how often people search for certain terms – and how those searches have changed over time.  “Retail clothing” searches 8M 4M 2M ## Estimate ## Get bid estimates Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.  Suggested bid Clothing store \$1.72 ## Plan ## Make your plan Once you’ve found the keywords that you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalise and launch your campaign.  Keyword Competition Clothing store Fashion retailer ## Partner with a Google Ads expert to set up your first campaign - We’ll get you up to speed on the latest platform updates - We’ll design a media plan that makes the most of your budget - We’ll help you launch your first campaign with hands-on guidance [Start now](https://business.google.com/en-all/support/ads-expert/)  ## Get started with the Keyword Planner We know that using a new tool can be complicated. [Get started](https://ads.google.com/aw/keywordplanner/home?subid=all-en-awhp-g-aw-c-t-kwp-mid-bgc!o2&authuser=0)  Create a keyword plan Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking Discover new keywords or uploading existing keywords.  Understand your keyword forecast Your plan forecast shows you how many conversions, clicks or impressions you’re likely to get for your keywords based on your spend.  Create campaign based on your plan You can implement your plan by creating it as a campaign – and you can always view your forecast again by selecting Keyword Planner in the tools menu. ## Tools and campaigns that can help you meet your goals Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools. -  2024 Graduation Cards Luxury Travelers Entertainment News 1\.2x 1\.2x 1\.1x 2 campaigns  2024 Graduation Cards Luxury Travelers Entertainment News 1\.2x 1\.2x 1\.1x 2 campaigns  2024 Graduation Cards Luxury Travelers Entertainment News 1\.2x 1\.2x 1\.1x 2 campaigns  2024 Graduation Cards Luxury Travelers Entertainment News 1\.2x 1\.2x 1\.1x 2 campaigns ### Insights Page Grow your business with insights and trends that are tailored to your business. [Learn more](https://business.google.com/en-all/ad-tools/audience-insights/) -  Add new keywords \+3.1% Free travel app  Add new keywords \+3.1% Free travel app  Add new keywords \+3.1% Free travel app  Add new keywords \+3.1% Free travel app ### Recommendations Page Improve your campaign performance and efficiency with suggestions that are tailored to your needs. [Learn more](https://business.google.com/en-all/ad-tools/campaign-recommendations/) -  Google Ads 4\.2 10M ### Google Ads Mobile App Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance. [Learn more](https://business.google.com/en-all/ad-tools/google-ads-app/) ## Frequently asked questions Expand all Collapse all ### What is Google Keyword Planner? Google Keyword Planner is a free keyword search tool to help advertisers build keyword lists for search campaigns. It also includes a keyword generator tool to find related keyword ideas, and can estimate costs to help you refine your marketing strategy. With Keyword Planner, you can get keyword ideas, suggestions on how to better set up the ad groups in your campaign, see how keywords might perform, and choose the right budgets for your campaign. Learn more about finding the right keywords for your next campaign by visiting the [Find your campaign keyword page](https://business.google.com/en-all/ad-tools/keyword-planner/). ### How do I use Keyword Planner? You can use Keyword Planner to improve your chances of getting your ad in front of potential customers at the exact moment they are searching for what you offer. Keyword Planner can help you: - Use quality keywords instead of a higher quantity of keywords - Show Search ads to customers based on language or location - Get visibility into what your competitors are paying for their keywords - Make the most of your budget Learn more about what you can do with our keyword tool, including how to find keywords for your website and campaigns, by visiting [the](https://support.google.com/google-ads/answer/7337243?hl=en) [Use Keyword Planner page](https://support.google.com/google-ads/answer/7337243). ### How do I access Google Keyword Planner? To access Keyword Planner, you first need to complete your Google Ads Account setup and create a campaign. If your account is using Smart Mode, you’ll need to switch it to Expert Mode. Then you can access Keyword Planner by clicking the “Tools” icon, selecting “Planning” from the section menu, then choosing “Keyword Planner”. Learn more about getting started with Keyword Planner by visiting [the Use Keyword Planner page](https://support.google.com/google-ads/answer/7337243?hl=en). ### How do I create a Keyword Planner account? Anyone with a Google Ads account can access the Keyword Planner tool after they create a campaign. Keyword Planner is available in the “Tools” menu under the “Planning” section. No separate account creation is necessary. Learn more about using Keyword Planner to help you take your Search campaigns to the next level by visiting [the Use Keyword Planner page](https://support.google.com/google-ads/answer/7337243?hl=en). ### How do I search for keywords in Keyword Planner? You can search for keywords in Keyword Planner with the “Discover new keywords” option. Start by clicking the “Tools” icon in your Google Ads account, select “Keyword Planner” from the dropdown, and then click on “Discover new keywords”. You can start by entering keywords related to your products or services, or by entering a website to search for related content. Learn more about searching for keywords by visiting [the Best practices for finding new keywords page](https://support.google.com/google-ads/answer/9247190?hl=en&ref_topic=10549743&sjid=16605389207060101121-NC). ## Footer links Follow us ### Products - [Google Ads](https://business.google.com/en-all/google-ads/) - [YouTube Ads](https://business.google.com/en-all/ad-solutions/youtube-ads/) - [Merchant Center](https://business.google.com/en-all/merchant-center/) - [Business Profile](https://business.google.com/en-all/business-profile/) - [Google Analytics](https://business.google.com/en-all/google-analytics/) - [Manufacturer Center](https://business.google.com/en-all/merchant-center/manufacturer-center/) ### Learning and support - [Accelerate with Google](https://business.google.com/en-all/accelerate/home/) - [Google Ads Help Center](https://support.google.com/google-ads/#topic=10286612&utm_source=smb_marketing&utm_medium=referral&utm_campaign=uk-en-et-awhp-footer&utm_content=) - [Your guide to Merchant Center](https://support.google.com/merchants/answer/12159157) - [Your guide to Google Ads](https://support.google.com/google-ads/answer/6146252?utm_medium=et&utm_campaign=en&utm_source=ww-ww-et-b2bfooter_adwords) - [Google Advertiser Community](https://support.google.com/google-ads/community?ctx=lithium) ### Partners and developers - [Google Partners](https://partnersdirectory.withgoogle.com/?premier=true) - [Google Developers site](https://developers.google.com/) - [Google Ads Scripts](https://developers.google.com/google-ads/scripts/docs/start) - [Google Ads Remarketing Tags](https://support.google.com/google-ads/answer/2476688) - [Google Ads API](https://business.google.com/en-all/ad-tools/google-ads-api/) ### More solutions - [Workspace](https://workspace.google.com/) - [Chrome](https://www.google.com/chrome/) - [Google Cloud](https://cloud.google.com/) - [AdSense](https://adsense.google.com/start/) - [AdMob](https://admob.google.com/home/get-started/) Actual results will vary by advertiser. - [About Google](https://www.google.com/intl/en/about) - [Google products](https://www.google.com/intl/en/about/products) - [Privacy](https://policies.google.com/privacy?authuser=0) - [Terms](https://policies.google.com/terms) - [Help](https://support.google.com/google-ads/) [Start now](https://ads.google.com/signup?subid=all-en-awhp-g-aw-c-t-kwp-flo-bgc!o2&authuser=0)

## Choose the right keywords The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help. Discover Research Estimate Plan ## Discover ## Find new keywords Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.  ## Analyse keywords Our keyword research tool gives you insight into how often people search for certain terms – and how those searches have changed over time.  ## Estimate ## Get bid estimates Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.  ## Plan ## Make your plan Once you’ve found the keywords that you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalise and launch your campaign.  ## Partner with a Google Ads expert to set up your first campaign We’ll get you up to speed on the latest platform updates We’ll design a media plan that makes the most of your budget We’ll help you launch your first campaign with hands-on guidance  - ### Insights Page Grow your business with insights and trends that are tailored to your business. [Learn more](https://business.google.com/en-all/ad-tools/audience-insights/) - ### Recommendations Page Improve your campaign performance and efficiency with suggestions that are tailored to your needs. [Learn more](https://business.google.com/en-all/ad-tools/campaign-recommendations/) - ### Google Ads Mobile App Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance. [Learn more](https://business.google.com/en-all/ad-tools/google-ads-app/)