🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 186 (from laksa190)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa186.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/\')), getAhrefsUnparsedNoserviceFromURL(\'https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/","crawl_time":1774670004,"first_indexed_time":1716609762,"http_code":200,"src_unparsed":"com,brandlume!\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/ s443","src_root_hash":"3325458757654586","history_drop_reason":null,"meta_title":"Ahrefs Vs. Semrush: Comparing The Top SEO Tools | BrandLume","meta_descriptions":["Ahrefs vs. Semrush which is better? In this article, we compare Ahrefs and Semrush, two of the most popular SEO tools, to help you make the right choice."],"attrs_boilerpipe_text":"While many\ndigital marketing\ntools are available on the market, Ahrefs and Semrush have emerged as two of the most popular consultant choices in recent years. There are many reasons why these tools have become so popular.\nFirst, Ahrefs and Semrush offer a comprehensive suite of features that allow consultants to track their progress and performance over time.\nIn addition, both tools offer a variety of tutorials and support resources that make it easy for users to get started.\nFinally, Ahrefs and Semrush boast a large community of users who can offer advice and support when needed.\nAs a result, it’s no surprise that these two tools have become the go-to choice for digital marketing consultants in recent years.\nTable of Contents\nKeyword Research: Ahrefs vs Semrush\nHow Semrush Works\nTopic Research Tool\nKeyword Magic Tool\nHow Ahrefs Works\nKeywords Explorer Tool\nWhich Keyword Research Tool is Better\nBacklink Analysis: Ahrefs vs Semrush\nHow Semrush Works\nHow Ahrefs Works\nThe Site Explorer Tool\nWhich Backlink Analytics Tool is Better\nTechnical SEO Audit: Ahrefs vs Semrush\nHow Semrush Works\nSite Audit Tool\nHow Ahrefs Works\nThe Site Audit Tool\nWhich Technical SEO Audit Tool is Better\nPricing\nThe Cost of Using Ahrefs\nThe Cost of Using Semrush\nWhy Investing in One of These SEO Tools is Worth It?\nKeyword Research: Ahrefs vs Semrush\nHow Semrush Works\nSemrush works by collecting data from multiple sources and then analyzing it to provide you with actionable insights. It considers your website’s traffic, backlinks, keywords, and more to give you a comprehensive picture of your SEO. You can use Semrush to track your progress over time, identify areas for improvement, and find new opportunities to boost your traffic.\nTopic Research Tool\nFirst, go to the Semrush homepage and log in to your account. Next, navigate the “\nTopic Research\n” tool under the “\nContent Marketing\n” tab.\nEnter a keyword relevant to your business or industry into the search bar. The tool will generate a list of related topics and their corresponding data, such as traffic and competition levels.\nYou can then use this information to inform your content strategy and create more targeted high-performing blog posts and articles. Additionally, you can click on individual topics to see a list of related keywords and their metrics, helping you optimize your website for better search engine rankings.\nTry experimenting with different keywords to see the various topic ideas and suggestions the tool can offer.\nBy regularly utilizing the\nSemrush Topic Research tool\n, you can stay up-to-date on trends in your industry and tailor your content accordingly.\nKeyword Magic Tool\nFirst, log in to your Semrush account and navigate the\nKeyword Magic Tool\n.\nYou can either enter a seed keyword or a website URL to generate a list of related keywords.\nYou can filter the results by search volume, keyword difficulty, SERP Features, and more.\nYou can also add keywords to a list to keep track of your favorites.\nOnce you have identified the\nmost relevant and valuable keywords\nfor your business, incorporate them into your website content, meta tags, and advertisement campaigns to boost your search engine rankings and drive more traffic to your website.\nHow Ahrefs Works\nAhrefs works by providing users with detailed information about their website’s traffic, backlinks, keywords, and more. This information can improve a website’s SEO and get more traffic from Google and other search engines.\nKeywords Explorer Tool\nFirst, business owners must create an account with Ahrefs and log in. From there, they can access the Keywords Explorer tool by clicking on “\nTools\n” and selecting “\nKeywords Explorer\n” from the dropdown menu.\nWithin the\nKeywords Explorer\n, business owners can enter a keyword or phrase related to their industry to generate a list of related keyword ideas. They can further refine the results by adjusting filters such as search volume, keyword difficulty, and SERP features.\nBusiness owners can also explore their competitors’ keywords and analyze the strength of their top pages. This information can be useful for developing a targeted\nSEO strategy\nand improving their website’s rankings.\nWhich Keyword Research Tool is Better\nThere is no clear answer as to which tool has better keyword research capabilities, as it ultimately depends on the specific needs and preferences of the user. However, some users may prefer\nSemrush’s Keyword Magic Tool\n, which offers a larger database and more keyword suggestions than Ahrefs. Additionally, Semrush’s\nKeyword Difficulty Score\nconsiders the strength of both organic and paid search results, while Ahrefs only considers organic results. Ultimately, users should try out both tools and determine which works better for their specific needs.\nBacklink Analysis: Ahrefs vs Semrush\nHow Semrush Works\nAfter Logging in to your Semrush account, navigate to the “\nBacklink Analytics\n” tool.\nEnter your website’s domain into the search bar and click “\nStart\n.”\nOn the left-hand side, you will see a list of metrics including\nReferring Domains\n,\nBacklinks\n, and\nTrust Score\n.\nUse the filters on the left to narrow down specific backlinks by language, platforms, and more.\nClick on individual backlinks to see their URL, anchor text, and\ndomain authority\n.\nUse this information to reach out to websites with high authority for potential\nlink-building\nopportunities or to remove harmful backlinks from low-authority websites.\nRegularly monitor your backlink profile to track progress and ensure the health of your website’s SEO.\nHow Ahrefs Works\nThe Site Explorer Tool\nFirst, go to the Ahrefs homepage and log into your account. Navigate to the “\nSite Explorer\n” section of the menu bar. From there, enter your website’s domain or a competitor’s website in the search bar.\nOnce you have entered a website, you will see various metrics such as the\nDomain Rating\n, the\nnumber of backlinks\n, and\norganic search keywords\n.\nYou can use this information to compare your website’s performance against competitors, analyze your backlink profile, and track your keyword rankings.\nAdditionally, you can dig deeper into specific pages on the website by clicking on them in the “\nTop Pages\n” section. This lets you see their backlinks, organic keywords, and other important metrics. Using the\nSite Explorer tool\nregularly makes strategic improvements to your website and online presence.\nWhich Backlink Analytics Tool is Better\nSome reasons that\nSemrush’s Backlink Analytics\nmay be considered better than Ahrefs could include:\nMore comprehensive filtering options.\nAn easier-to-navigate user interface.\nThe ability to see individual backlink information such as anchor text and domain authority.\nAdditionally, Semrush offers a wider range of SEO tools in addition to their Backlink Analytics.\nNote:\nThis is just one opinion, and personal preference may vary. It’s important to consider your business’s specific needs and goals when deciding which tool to use.\nTechnical SEO Audit: Ahrefs vs Semrush\nHow Semrush Works\nSite Audit Tool\n \nTo access the Site Audit tool on Semrush, go to the “\nProjects\n” section and click “\nAdd New Project\n.” Enter your website’s URL, select a search engine, and click “\nStart Audit.\n”\nOnce the audit is complete, you will be able to see a list of issues affecting your website’s performance. Use this information to guide your optimization efforts, such as fixing broken links or increasing page load speed.\nYou can also set up weekly or monthly site audits to track your progress and any new issues that may arise. By consistently using the Site Audit tool, you can ensure that your website performs at its best.\nHow Ahrefs Works\nThe Site Audit Tool\nTo use the\nSite Audit tool\n, navigate to the “\nSite Audit\n” tab on the left sidebar. From there, enter the URL of the website you want to audit and click “\nStart new crawl\n.” The tool will then analyze various aspects of the website, such as broken links, HTML errors, and duplicate content. After the crawl is complete, a report will be generated outlining any issues that were found and suggesting steps for improvement. Business owners can use this information to optimize their websites and improve their search engine rankings.\nWhich Technical SEO Audit Tool is Better\nIt is not necessarily a matter of one tool being better than the other, as they both offer valuable insights for website optimization. However, some users prefer\nSemrush’s Site Audit tool\nbecause it allows for more customization in terms of setting up weekly or monthly audits and tracking progress over time. Additionally, Semrush offers a wider range of SEO tools for comprehensive analysis.\nPricing\nThe Cost of Using Ahrefs\nAhrefs is a paid tool, but you can sign up for a free trial to see if it’s right. The cost of using Ahrefs depends on the plan you choose. The plans start at\n$99 per month\nfor the Standard plan and go up to\n$999 per month\nfor the Enterprise plan.\nThe Cost of Using Semrush\nSemrush is a paid tool, but users can sign up for a free trial to see if it’s right. The cost of using Semrush depends on the plan you choose. The monthly plans start at\n$99.95 per month\n, and the annual plans start at\n$83.28 per month\n. There is also a pay-as-you-go option starting at\n$149.95 for 10,000 credits\n.\nWhy Investing in One of These SEO Tools is Worth It?\nAhrefs\nand\nSemrush\nare two of the most popular SEO tools on the market. Both tools offer a comprehensive suite of features, including keyword research, competitor analysis, link building, and more. However, Ahrefs and Semrush also have some key differences.\nIf link building and backlink analysis are the top priority right now, then go Ahrefs! But if keyword research technical optimization or content marketing is more important than having many links on Google, Semrush would be a better choice.\nAhrefs is typically more expensive than Semrush, but it offers a more\nuser-friendly\ninterface and\ndetailed data\n. Semrush, on the other hand, is\nless expensive\nbut can be more difficult to use. Ultimately, deciding which tool to choose comes from your budget and needs.\nIf you’re looking for an all-in-one solution that is easy to use, Ahrefs is a good option. If you’re on a tight budget or only need a few specific features, Semrush may be a better choice.","attrs_markdown":"[![BrandLume-Logo-Black-Blue](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20203%2067'%3E%3C\/svg%3E)![BrandLume-Logo-Black-Blue](https:\/\/brandlume.com\/wp-content\/uploads\/2019\/02\/BrandLume-Logo-Black-Blue.png)](https:\/\/brandlume.com\/)\n\n- [Digital Marketing](https:\/\/brandlume.com\/digital-marketing-agency\/)\n  - [SEO Marketing](https:\/\/brandlume.com\/seo-management-services\/)\n    - [– Fully Managed SEO Services](https:\/\/brandlume.com\/seo-management-services\/)\n    - [– Individual SEO Services](https:\/\/brandlume.com\/digital-marketing-agency\/seo-services-agency\/)\n    - [– Local SEO Google Map Pack Ranking Services](https:\/\/brandlume.com\/local-seo-google-map-pack-ranking-services\/)\n    - [– Full SEO Audit Services](https:\/\/brandlume.com\/seo-management-services\/full-seo-audit\/)\n    - [– SEO Backlink Audit Services](https:\/\/brandlume.com\/digital-marketing-agency\/seo-services-agency\/seo-backlink-audit\/)\n    - 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[Blog](https:\/\/brandlume.com\/blog\/)\n  - [Careers](https:\/\/brandlume.com\/careers\/)\n  - [Contact Us](https:\/\/brandlume.com\/contact-us\/)\n  - [Click to Call](tel:18558646283)\n- [Book Free Consultation](https:\/\/calendly.com\/brandlume\/30min)\n\n[US\\$0.00 0 Cart](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/)\n\n[Book Free Consultation](https:\/\/calendly.com\/brandlume\/30min)\n\nArticle\n\n# Ahrefs vs. Semrush: Comparing the top SEO Tools\n- [November 15, 2022](https:\/\/brandlume.com\/2022\/11\/15\/)\n- [BrandLume](https:\/\/brandlume.com\/author\/brandlume\/)\n- [Digital Marketing](https:\/\/brandlume.com\/category\/digital-marketing\/), [SEO](https:\/\/brandlume.com\/category\/digital-marketing\/seo\/)\n\n[![two hands coming from different direction playing tic tac toe](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201920%201080'%3E%3C\/svg%3E)![two hands coming from different direction playing tic tac toe](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/two-hands-coming-from-different-direction-playing-tic-tac-toe.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/two-hands-coming-from-different-direction-playing-tic-tac-toe.png)\n\nWhile many [digital marketing](https:\/\/brandlume.com\/digital-marketing-agency\/) tools are available on the market, Ahrefs and Semrush have emerged as two of the most popular consultant choices in recent years. There are many reasons why these tools have become so popular.\n\n- First, Ahrefs and Semrush offer a comprehensive suite of features that allow consultants to track their progress and performance over time.\n- In addition, both tools offer a variety of tutorials and support resources that make it easy for users to get started.\n- Finally, Ahrefs and Semrush boast a large community of users who can offer advice and support when needed.\n\nAs a result, it’s no surprise that these two tools have become the go-to choice for digital marketing consultants in recent years.\n\nTable of Contents\n\nToggle\n\n- [Keyword Research: Ahrefs vs Semrush](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Keyword_Research_Ahrefs_vs_Semrush)\n  - [How Semrush Works](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#How_Semrush_Works)\n    - [Topic Research Tool](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Topic_Research_Tool)\n    - [Keyword Magic Tool](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Keyword_Magic_Tool)\n  - [How Ahrefs Works](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#How_Ahrefs_Works)\n    - [Keywords Explorer Tool](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Keywords_Explorer_Tool)\n  - [Which Keyword Research Tool is Better](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Which_Keyword_Research_Tool_is_Better)\n- [Backlink Analysis: Ahrefs vs Semrush](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Backlink_Analysis_Ahrefs_vs_Semrush)\n  - [How Semrush Works](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#How_Semrush_Works-2)\n  - [How Ahrefs Works](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#How_Ahrefs_Works-2)\n    - [The Site Explorer Tool](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#The_Site_Explorer_Tool)\n  - [Which Backlink Analytics Tool is Better](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Which_Backlink_Analytics_Tool_is_Better)\n- [Technical SEO Audit: Ahrefs vs Semrush](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Technical_SEO_Audit_Ahrefs_vs_Semrush)\n  - [How Semrush Works](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#How_Semrush_Works-3)\n    - [Site Audit Tool](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Site_Audit_Tool)\n  - [How Ahrefs Works](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#How_Ahrefs_Works-3)\n    - [The Site Audit Tool](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#The_Site_Audit_Tool)\n  - [Which Technical SEO Audit Tool is Better](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Which_Technical_SEO_Audit_Tool_is_Better)\n- [Pricing](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Pricing)\n  - [The Cost of Using Ahrefs](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#The_Cost_of_Using_Ahrefs)\n  - [The Cost of Using Semrush](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#The_Cost_of_Using_Semrush)\n- [Why Investing in One of These SEO Tools is Worth It?](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Why_Investing_in_One_of_These_SEO_Tools_is_Worth_It)\n## Keyword Research: Ahrefs vs Semrush\n### **How Semrush Works**\nSemrush works by collecting data from multiple sources and then analyzing it to provide you with actionable insights. It considers your website’s traffic, backlinks, keywords, and more to give you a comprehensive picture of your SEO. You can use Semrush to track your progress over time, identify areas for improvement, and find new opportunities to boost your traffic.\n\n#### Topic Research Tool\n[![semrush topic research tool](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20246'%3E%3C\/svg%3E)![semrush topic research tool](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-topic-research-tool-600x246.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-topic-research-tool.png)\n\nFirst, go to the Semrush homepage and log in to your account. Next, navigate the “**Topic Research**” tool under the “**Content Marketing**” tab.\n\n[![semrush content marketing tools](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20434'%3E%3C\/svg%3E)![semrush content marketing tools](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-content-marketing-tools-600x434.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-content-marketing-tools.png)\n\nEnter a keyword relevant to your business or industry into the search bar. The tool will generate a list of related topics and their corresponding data, such as traffic and competition levels.\n\nYou can then use this information to inform your content strategy and create more targeted high-performing blog posts and articles. Additionally, you can click on individual topics to see a list of related keywords and their metrics, helping you optimize your website for better search engine rankings.\n\nTry experimenting with different keywords to see the various topic ideas and suggestions the tool can offer.\n\nBy regularly utilizing the **Semrush Topic Research tool**, you can stay up-to-date on trends in your industry and tailor your content accordingly.\n\n#### Keyword Magic Tool\n[![semrush keyword magic tool](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20503'%3E%3C\/svg%3E)![semrush keyword magic tool](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-keyword-magic-tool-600x503.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-keyword-magic-tool.png)\n\nFirst, log in to your Semrush account and navigate the **Keyword Magic Tool**.\n\nYou can either enter a seed keyword or a website URL to generate a list of related keywords.\n\nYou can filter the results by search volume, keyword difficulty, SERP Features, and more.\n\n[![sample kw semrush](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20400%20453'%3E%3C\/svg%3E)![sample kw semrush](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/sample-kw-semrush-400x453.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/sample-kw-semrush.png)\n\nYou can also add keywords to a list to keep track of your favorites.\n\nOnce you have identified the [most relevant and valuable keywords](https:\/\/keywordtool.io\/blog\/keyword-research\/) for your business, incorporate them into your website content, meta tags, and advertisement campaigns to boost your search engine rankings and drive more traffic to your website.\n\n### **How Ahrefs Works**\nAhrefs works by providing users with detailed information about their website’s traffic, backlinks, keywords, and more. This information can improve a website’s SEO and get more traffic from Google and other search engines.\n\n#### Keywords Explorer Tool\n[![ahrefs keyword explorer overview](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20293'%3E%3C\/svg%3E)![ahrefs keyword explorer overview](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-keyword-explorer-overview-600x293.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-keyword-explorer-overview.png)\n\nFirst, business owners must create an account with Ahrefs and log in. From there, they can access the Keywords Explorer tool by clicking on “**Tools**” and selecting “**Keywords Explorer**” from the dropdown menu.\n\nWithin the **Keywords Explorer**, business owners can enter a keyword or phrase related to their industry to generate a list of related keyword ideas. They can further refine the results by adjusting filters such as search volume, keyword difficulty, and SERP features.\n\n[![ahrefs keyword explorer](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20327'%3E%3C\/svg%3E)![ahrefs keyword explorer](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-keyword-explorer-600x327.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-keyword-explorer.png)\n\nBusiness owners can also explore their competitors’ keywords and analyze the strength of their top pages. This information can be useful for developing a targeted [SEO strategy](https:\/\/brandlume.com\/digital-marketing-agency\/seo-services-agency\/) and improving their website’s rankings.\n\n### **Which Keyword Research Tool is Better**\nThere is no clear answer as to which tool has better keyword research capabilities, as it ultimately depends on the specific needs and preferences of the user. However, some users may prefer **Semrush’s Keyword Magic Tool**, which offers a larger database and more keyword suggestions than Ahrefs. Additionally, Semrush’s **Keyword Difficulty Score** considers the strength of both organic and paid search results, while Ahrefs only considers organic results. Ultimately, users should try out both tools and determine which works better for their specific needs.\n\n## **Backlink Analysis: Ahrefs vs Semrush**\n### **How Semrush Works**\nAfter Logging in to your Semrush account, navigate to the “**Backlink Analytics**” tool.\n\nEnter your website’s domain into the search bar and click “**Start**.”\n\nOn the left-hand side, you will see a list of metrics including **Referring Domains**, **Backlinks**, and **Trust Score**.\n\n[![semrush backlink analytics tool](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20227'%3E%3C\/svg%3E)![semrush backlink analytics tool](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-backlink-analytics-tool-600x227.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-backlink-analytics-tool.png)\n\nUse the filters on the left to narrow down specific backlinks by language, platforms, and more.\n\nClick on individual backlinks to see their URL, anchor text, and [domain authority](https:\/\/moz.com\/learn\/seo\/domain-authority).\n\nUse this information to reach out to websites with high authority for potential [link-building](https:\/\/brandlume.com\/digital-marketing-agency\/seo-services-agency\/link-building-services\/) opportunities or to remove harmful backlinks from low-authority websites.\n\nRegularly monitor your backlink profile to track progress and ensure the health of your website’s SEO.\n\n### **How Ahrefs Works**\n#### The Site Explorer Tool\nFirst, go to the Ahrefs homepage and log into your account. Navigate to the “**Site Explorer**” section of the menu bar. From there, enter your website’s domain or a competitor’s website in the search bar.\n\nOnce you have entered a website, you will see various metrics such as the **Domain Rating**, the **number of backlinks**, and **organic search keywords**.\n\n[![site explorer](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20334'%3E%3C\/svg%3E)![site explorer](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/site-explorer-600x334.jpg)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/site-explorer.jpg)\n\nYou can use this information to compare your website’s performance against competitors, analyze your backlink profile, and track your keyword rankings.\n\nAdditionally, you can dig deeper into specific pages on the website by clicking on them in the “**Top Pages**” section. This lets you see their backlinks, organic keywords, and other important metrics. Using the **Site Explorer tool** regularly makes strategic improvements to your website and online presence.\n\n### **Which Backlink Analytics Tool is Better**\nSome reasons that **Semrush’s Backlink Analytics** may be considered better than Ahrefs could include:\n\n- More comprehensive filtering options.\n- An easier-to-navigate user interface.\n- The ability to see individual backlink information such as anchor text and domain authority.\n\nAdditionally, Semrush offers a wider range of SEO tools in addition to their Backlink Analytics.\n\n**Note:** This is just one opinion, and personal preference may vary. It’s important to consider your business’s specific needs and goals when deciding which tool to use.\n\n## **Technical SEO Audit: Ahrefs vs Semrush**\n### **How Semrush Works**\n#### Site Audit Tool\n[![semrsuh site audit tool](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20488'%3E%3C\/svg%3E)![semrsuh site audit tool](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrsuh-site-audit-tool-600x488.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrsuh-site-audit-tool.png)\n\nTo access the Site Audit tool on Semrush, go to the “**Projects**” section and click “**Add New Project**.” Enter your website’s URL, select a search engine, and click “**Start Audit.**”\n\nOnce the audit is complete, you will be able to see a list of issues affecting your website’s performance. Use this information to guide your optimization efforts, such as fixing broken links or increasing page load speed.\n\n[![semrush site audit overview](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20340'%3E%3C\/svg%3E)![semrush site audit overview](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-site-audit-overview-600x340.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-site-audit-overview.png)\n\nYou can also set up weekly or monthly site audits to track your progress and any new issues that may arise. By consistently using the Site Audit tool, you can ensure that your website performs at its best.\n\n### **How Ahrefs Works**\n#### The Site Audit Tool\n[![ahrefs site audit](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20307'%3E%3C\/svg%3E)![ahrefs site audit](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-site-audit-600x307.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-site-audit.png)\n\nTo use the **Site Audit tool**, navigate to the “**Site Audit**” tab on the left sidebar. From there, enter the URL of the website you want to audit and click “**Start new crawl**.” The tool will then analyze various aspects of the website, such as broken links, HTML errors, and duplicate content. After the crawl is complete, a report will be generated outlining any issues that were found and suggesting steps for improvement. Business owners can use this information to optimize their websites and improve their search engine rankings.\n\n[![ahrefs site audit project overview](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20381'%3E%3C\/svg%3E)![ahrefs site audit project overview](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-site-audit-project-overview-600x381.jpg)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-site-audit-project-overview.jpg)\n\n### **Which Technical SEO Audit Tool is Better**\nIt is not necessarily a matter of one tool being better than the other, as they both offer valuable insights for website optimization. However, some users prefer **Semrush’s Site Audit tool** because it allows for more customization in terms of setting up weekly or monthly audits and tracking progress over time. Additionally, Semrush offers a wider range of SEO tools for comprehensive analysis.\n\n## Pricing\n### The Cost of Using Ahrefs\n[![ahrefs pricing](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20328'%3E%3C\/svg%3E)![ahrefs pricing](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-pricing-600x328.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-pricing.png)\n\nAhrefs is a paid tool, but you can sign up for a free trial to see if it’s right. The cost of using Ahrefs depends on the plan you choose. The plans start at **\\$99 per month** for the Standard plan and go up to **\\$999 per month** for the Enterprise plan.\n\n### The Cost of Using Semrush\n[![semrush pricing](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20335'%3E%3C\/svg%3E)![semrush pricing](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-pricing-600x335.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-pricing.png)\n\nSemrush is a paid tool, but users can sign up for a free trial to see if it’s right. The cost of using Semrush depends on the plan you choose. The monthly plans start at **\\$99.95 per month**, and the annual plans start at **\\$83.28 per month**. There is also a pay-as-you-go option starting at **\\$149.95 for 10,000 credits**.\n\n## Why Investing in One of These SEO Tools is Worth It?\n**Ahrefs** and **Semrush** are two of the most popular SEO tools on the market. Both tools offer a comprehensive suite of features, including keyword research, competitor analysis, link building, and more. However, Ahrefs and Semrush also have some key differences.\n\nIf link building and backlink analysis are the top priority right now, then go Ahrefs! But if keyword research technical optimization or content marketing is more important than having many links on Google, Semrush would be a better choice.\n\nAhrefs is typically more expensive than Semrush, but it offers a more **user-friendly** interface and **detailed data**. Semrush, on the other hand, is **less expensive** but can be more difficult to use. Ultimately, deciding which tool to choose comes from your budget and needs.\n\nIf you’re looking for an all-in-one solution that is easy to use, Ahrefs is a good option. If you’re on a tight budget or only need a few specific features, Semrush may be a better choice.\n\n###### Categories\n##### Categories\n- [Blog Writing (4)](https:\/\/brandlume.com\/category\/digital-marketing\/seo\/content-marketing\/blog-writing\/)\n- [Branding (11)](https:\/\/brandlume.com\/category\/branding\/)\n- [Case Study (5)](https:\/\/brandlume.com\/category\/case-study\/)\n- [Content Marketing (33)](https:\/\/brandlume.com\/category\/digital-marketing\/seo\/content-marketing\/)\n- [Conversion Rate Optimization (2)](https:\/\/brandlume.com\/category\/conversion-rate-optimization\/)\n- [Digital Marketing (92)](https:\/\/brandlume.com\/category\/digital-marketing\/)\n- [eCommerce SEO (3)](https:\/\/brandlume.com\/category\/ecommerce-seo\/)\n- [Google Ads (11)](https:\/\/brandlume.com\/category\/google-ads\/)\n- [Link Building (14)](https:\/\/brandlume.com\/category\/digital-marketing\/seo\/link-building\/)\n- [Online Reputation Management (6)](https:\/\/brandlume.com\/category\/digital-marketing\/online-reputation-management\/)\n- [Others (10)](https:\/\/brandlume.com\/category\/others\/)\n- [PPC (21)](https:\/\/brandlume.com\/category\/digital-marketing\/ppc\/)\n- [SEO (87)](https:\/\/brandlume.com\/category\/digital-marketing\/seo\/)\n- [Social Media Marketing (7)](https:\/\/brandlume.com\/category\/digital-marketing\/social-media-marketing\/)\n- [Ultimate Guides (22)](https:\/\/brandlume.com\/category\/ultimate-guides\/)\n- [Uncategorized (3)](https:\/\/brandlume.com\/category\/uncategorized\/)\n- [Video Marketing (1)](https:\/\/brandlume.com\/category\/digital-marketing\/video-marketing\/)\n- [Web Design (5)](https:\/\/brandlume.com\/category\/web-design\/)\n- [Website (25)](https:\/\/brandlume.com\/category\/website\/)\n- [White Label Digital Marketing (5)](https:\/\/brandlume.com\/category\/white-label-digital-marketing\/)\n###### Recent Posts\n### [10 SEO Benefits of Responsive Web Design in 2024](https:\/\/brandlume.com\/10-seo-benefits-of-responsive-web-design-in-2024\/)\nJanuary 30, 2024\n\n[Read More »](https:\/\/brandlume.com\/10-seo-benefits-of-responsive-web-design-in-2024\/)\n\n### [Presentation Best Practices: Here’s How to Create a Document People Actually Want to Read](https:\/\/brandlume.com\/how-to-create-document-people-actually-want-to-read\/)\nJune 10, 2019\n\n[Read More »](https:\/\/brandlume.com\/how-to-create-document-people-actually-want-to-read\/)\n\n### [Importance of Brand Visibility: Key to Digital Marketing Success](https:\/\/brandlume.com\/importance-of-brand-visibility-key-success\/)\nFebruary 5, 2025\n\n[Read More »](https:\/\/brandlume.com\/importance-of-brand-visibility-key-success\/)\n\n[Facebook-f](https:\/\/www.facebook.com\/BrandLume.Inc)\n\n[Linkedin](https:\/\/ca.linkedin.com\/company\/brandlume-inc)     [Twitter](https:\/\/twitter.com\/brandlume)     [Youtube](https:\/\/www.youtube.com\/channel\/UCD6ji48qJn2xwfoxr2sWaBw)     [Envelope](mailto:shine@brandlume.com)\n## Share:\n\n[PrevPreviousWebsite Migration Checklist: Before, During & After the Process](https:\/\/brandlume.com\/website-migration-checklist\/)\n\n[NextWhy Do Search Ad Extensions Matter to Google Users?Next](https:\/\/brandlume.com\/why-do-search-ad-extensions-matter\/)\n\n## **Igniting Business Growth with  Brandlume's Expertise**\nDriving Expansion Across Diverse Cities.\n\n- [Best SEO Agency in USA](https:\/\/brandlume.com\/digital-marketing-agency\/seo-services-agency-usa\/)\n- [Experienced National SEO Agency](https:\/\/brandlume.com\/digital-marketing-agency\/national-seo-services-agency\/)\n\n- [SEO Agency in Canada](https:\/\/brandlume.com\/digital-marketing-agency\/seo-services-agency-canada\/)\n- [Most Trusted Local SEO Agency](https:\/\/brandlume.com\/digital-marketing-agency\/local-seo-services-agency\/)\n\n- [Top Global Agency](https:\/\/brandlume.com\/digital-marketing-agency\/global-seo-services-agency\/)\n\n## **Igniting Business Growth with  Brandlume's Expertise**\nDriving Expansion Across Diverse Cities.\n\n- [Top Global Agency](https:\/\/brandlume.com\/digital-marketing-agency\/global-seo-services-agency\/)\n- [National SEO Agency](https:\/\/brandlume.com\/digital-marketing-agency\/national-seo-services-agency\/)\n  - 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5:00PM EST\n\n[Book a Meeting](https:\/\/calendly.com\/brandlume\/30min)\n\n© Copyright 2011 - 2026 \\| BrandLume Inc.\n\nSelect your currency\n\n[USD United States (US) dollar](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/?wmc-currency=USD)\n\n[CAD Canadian dollar](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/?wmc-currency=CAD)","attrs_readable_markdown":"While many [digital marketing](https:\/\/brandlume.com\/digital-marketing-agency\/) tools are available on the market, Ahrefs and Semrush have emerged as two of the most popular consultant choices in recent years. There are many reasons why these tools have become so popular.\n\n- First, Ahrefs and Semrush offer a comprehensive suite of features that allow consultants to track their progress and performance over time.\n- In addition, both tools offer a variety of tutorials and support resources that make it easy for users to get started.\n- Finally, Ahrefs and Semrush boast a large community of users who can offer advice and support when needed.\n\nAs a result, it’s no surprise that these two tools have become the go-to choice for digital marketing consultants in recent years.\n\nTable of Contents\n\n- [Keyword Research: Ahrefs vs Semrush](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Keyword_Research_Ahrefs_vs_Semrush)\n  - [How Semrush Works](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#How_Semrush_Works)\n    - [Topic Research Tool](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Topic_Research_Tool)\n    - [Keyword Magic Tool](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Keyword_Magic_Tool)\n  - [How Ahrefs Works](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#How_Ahrefs_Works)\n    - [Keywords Explorer Tool](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Keywords_Explorer_Tool)\n  - [Which Keyword Research Tool is Better](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Which_Keyword_Research_Tool_is_Better)\n- [Backlink Analysis: Ahrefs vs Semrush](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Backlink_Analysis_Ahrefs_vs_Semrush)\n  - [How Semrush Works](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#How_Semrush_Works-2)\n  - [How Ahrefs Works](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#How_Ahrefs_Works-2)\n    - [The Site Explorer Tool](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#The_Site_Explorer_Tool)\n  - [Which Backlink Analytics Tool is Better](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Which_Backlink_Analytics_Tool_is_Better)\n- [Technical SEO Audit: Ahrefs vs Semrush](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Technical_SEO_Audit_Ahrefs_vs_Semrush)\n  - [How Semrush Works](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#How_Semrush_Works-3)\n    - [Site Audit Tool](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Site_Audit_Tool)\n  - [How Ahrefs Works](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#How_Ahrefs_Works-3)\n    - [The Site Audit Tool](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#The_Site_Audit_Tool)\n  - [Which Technical SEO Audit Tool is Better](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Which_Technical_SEO_Audit_Tool_is_Better)\n- [Pricing](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Pricing)\n  - [The Cost of Using Ahrefs](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#The_Cost_of_Using_Ahrefs)\n  - [The Cost of Using Semrush](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#The_Cost_of_Using_Semrush)\n- [Why Investing in One of These SEO Tools is Worth It?](https:\/\/brandlume.com\/ahrefs-vs-semrush-comparing-the-top-seo-tools\/#Why_Investing_in_One_of_These_SEO_Tools_is_Worth_It)\n## Keyword Research: Ahrefs vs Semrush\n### **How Semrush Works**\nSemrush works by collecting data from multiple sources and then analyzing it to provide you with actionable insights. It considers your website’s traffic, backlinks, keywords, and more to give you a comprehensive picture of your SEO. You can use Semrush to track your progress over time, identify areas for improvement, and find new opportunities to boost your traffic.\n\n#### Topic Research Tool\n[![semrush topic research tool](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-topic-research-tool-600x246.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-topic-research-tool.png)\n\nFirst, go to the Semrush homepage and log in to your account. Next, navigate the “**Topic Research**” tool under the “**Content Marketing**” tab.\n\n[![semrush content marketing tools](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-content-marketing-tools-600x434.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-content-marketing-tools.png)\n\nEnter a keyword relevant to your business or industry into the search bar. The tool will generate a list of related topics and their corresponding data, such as traffic and competition levels.\n\nYou can then use this information to inform your content strategy and create more targeted high-performing blog posts and articles. Additionally, you can click on individual topics to see a list of related keywords and their metrics, helping you optimize your website for better search engine rankings.\n\nTry experimenting with different keywords to see the various topic ideas and suggestions the tool can offer.\n\nBy regularly utilizing the **Semrush Topic Research tool**, you can stay up-to-date on trends in your industry and tailor your content accordingly.\n\n#### Keyword Magic Tool\n[![semrush keyword magic tool](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-keyword-magic-tool-600x503.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-keyword-magic-tool.png)\n\nFirst, log in to your Semrush account and navigate the **Keyword Magic Tool**.\n\nYou can either enter a seed keyword or a website URL to generate a list of related keywords.\n\nYou can filter the results by search volume, keyword difficulty, SERP Features, and more.\n\n[![sample kw semrush](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/sample-kw-semrush-400x453.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/sample-kw-semrush.png)\n\nYou can also add keywords to a list to keep track of your favorites.\n\nOnce you have identified the [most relevant and valuable keywords](https:\/\/keywordtool.io\/blog\/keyword-research\/) for your business, incorporate them into your website content, meta tags, and advertisement campaigns to boost your search engine rankings and drive more traffic to your website.\n\n### **How Ahrefs Works**\nAhrefs works by providing users with detailed information about their website’s traffic, backlinks, keywords, and more. This information can improve a website’s SEO and get more traffic from Google and other search engines.\n\n#### Keywords Explorer Tool\n[![ahrefs keyword explorer overview](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-keyword-explorer-overview-600x293.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-keyword-explorer-overview.png)\n\nFirst, business owners must create an account with Ahrefs and log in. From there, they can access the Keywords Explorer tool by clicking on “**Tools**” and selecting “**Keywords Explorer**” from the dropdown menu.\n\nWithin the **Keywords Explorer**, business owners can enter a keyword or phrase related to their industry to generate a list of related keyword ideas. They can further refine the results by adjusting filters such as search volume, keyword difficulty, and SERP features.\n\n[![ahrefs keyword explorer](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-keyword-explorer-600x327.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-keyword-explorer.png)\n\nBusiness owners can also explore their competitors’ keywords and analyze the strength of their top pages. This information can be useful for developing a targeted [SEO strategy](https:\/\/brandlume.com\/digital-marketing-agency\/seo-services-agency\/) and improving their website’s rankings.\n\n### **Which Keyword Research Tool is Better**\nThere is no clear answer as to which tool has better keyword research capabilities, as it ultimately depends on the specific needs and preferences of the user. However, some users may prefer **Semrush’s Keyword Magic Tool**, which offers a larger database and more keyword suggestions than Ahrefs. Additionally, Semrush’s **Keyword Difficulty Score** considers the strength of both organic and paid search results, while Ahrefs only considers organic results. Ultimately, users should try out both tools and determine which works better for their specific needs.\n\n## **Backlink Analysis: Ahrefs vs Semrush**\n### **How Semrush Works**\nAfter Logging in to your Semrush account, navigate to the “**Backlink Analytics**” tool.\n\nEnter your website’s domain into the search bar and click “**Start**.”\n\nOn the left-hand side, you will see a list of metrics including **Referring Domains**, **Backlinks**, and **Trust Score**.\n\n[![semrush backlink analytics tool](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-backlink-analytics-tool-600x227.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-backlink-analytics-tool.png)\n\nUse the filters on the left to narrow down specific backlinks by language, platforms, and more.\n\nClick on individual backlinks to see their URL, anchor text, and [domain authority](https:\/\/moz.com\/learn\/seo\/domain-authority).\n\nUse this information to reach out to websites with high authority for potential [link-building](https:\/\/brandlume.com\/digital-marketing-agency\/seo-services-agency\/link-building-services\/) opportunities or to remove harmful backlinks from low-authority websites.\n\nRegularly monitor your backlink profile to track progress and ensure the health of your website’s SEO.\n\n### **How Ahrefs Works**\n#### The Site Explorer Tool\nFirst, go to the Ahrefs homepage and log into your account. Navigate to the “**Site Explorer**” section of the menu bar. From there, enter your website’s domain or a competitor’s website in the search bar.\n\nOnce you have entered a website, you will see various metrics such as the **Domain Rating**, the **number of backlinks**, and **organic search keywords**.\n\n[![site explorer](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/site-explorer-600x334.jpg)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/site-explorer.jpg)\n\nYou can use this information to compare your website’s performance against competitors, analyze your backlink profile, and track your keyword rankings.\n\nAdditionally, you can dig deeper into specific pages on the website by clicking on them in the “**Top Pages**” section. This lets you see their backlinks, organic keywords, and other important metrics. Using the **Site Explorer tool** regularly makes strategic improvements to your website and online presence.\n\n### **Which Backlink Analytics Tool is Better**\nSome reasons that **Semrush’s Backlink Analytics** may be considered better than Ahrefs could include:\n\n- More comprehensive filtering options.\n- An easier-to-navigate user interface.\n- The ability to see individual backlink information such as anchor text and domain authority.\n\nAdditionally, Semrush offers a wider range of SEO tools in addition to their Backlink Analytics.\n\n**Note:** This is just one opinion, and personal preference may vary. It’s important to consider your business’s specific needs and goals when deciding which tool to use.\n\n## **Technical SEO Audit: Ahrefs vs Semrush**\n### **How Semrush Works**\n#### Site Audit Tool\n[![semrsuh site audit tool](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrsuh-site-audit-tool-600x488.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrsuh-site-audit-tool.png)\n\nTo access the Site Audit tool on Semrush, go to the “**Projects**” section and click “**Add New Project**.” Enter your website’s URL, select a search engine, and click “**Start Audit.**”\n\nOnce the audit is complete, you will be able to see a list of issues affecting your website’s performance. Use this information to guide your optimization efforts, such as fixing broken links or increasing page load speed.\n\n[![semrush site audit overview](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-site-audit-overview-600x340.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-site-audit-overview.png)\n\nYou can also set up weekly or monthly site audits to track your progress and any new issues that may arise. By consistently using the Site Audit tool, you can ensure that your website performs at its best.\n\n### **How Ahrefs Works**\n#### The Site Audit Tool\n[![ahrefs site audit](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-site-audit-600x307.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-site-audit.png)\n\nTo use the **Site Audit tool**, navigate to the “**Site Audit**” tab on the left sidebar. From there, enter the URL of the website you want to audit and click “**Start new crawl**.” The tool will then analyze various aspects of the website, such as broken links, HTML errors, and duplicate content. After the crawl is complete, a report will be generated outlining any issues that were found and suggesting steps for improvement. Business owners can use this information to optimize their websites and improve their search engine rankings.\n\n[![ahrefs site audit project overview](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-site-audit-project-overview-600x381.jpg)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-site-audit-project-overview.jpg)\n\n### **Which Technical SEO Audit Tool is Better**\nIt is not necessarily a matter of one tool being better than the other, as they both offer valuable insights for website optimization. However, some users prefer **Semrush’s Site Audit tool** because it allows for more customization in terms of setting up weekly or monthly audits and tracking progress over time. Additionally, Semrush offers a wider range of SEO tools for comprehensive analysis.\n\n## Pricing\n### The Cost of Using Ahrefs\n[![ahrefs pricing](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-pricing-600x328.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/ahrefs-pricing.png)\n\nAhrefs is a paid tool, but you can sign up for a free trial to see if it’s right. The cost of using Ahrefs depends on the plan you choose. The plans start at **\\$99 per month** for the Standard plan and go up to **\\$999 per month** for the Enterprise plan.\n\n### The Cost of Using Semrush\n[![semrush pricing](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-pricing-600x335.png)](https:\/\/brandlume.com\/wp-content\/uploads\/2022\/11\/semrush-pricing.png)\n\nSemrush is a paid tool, but users can sign up for a free trial to see if it’s right. The cost of using Semrush depends on the plan you choose. The monthly plans start at **\\$99.95 per month**, and the annual plans start at **\\$83.28 per month**. There is also a pay-as-you-go option starting at **\\$149.95 for 10,000 credits**.\n\n## Why Investing in One of These SEO Tools is Worth It?\n**Ahrefs** and **Semrush** are two of the most popular SEO tools on the market. Both tools offer a comprehensive suite of features, including keyword research, competitor analysis, link building, and more. However, Ahrefs and Semrush also have some key differences.\n\nIf link building and backlink analysis are the top priority right now, then go Ahrefs! But if keyword research technical optimization or content marketing is more important than having many links on Google, Semrush would be a better choice.\n\nAhrefs is typically more expensive than Semrush, but it offers a more **user-friendly** interface and **detailed data**. Semrush, on the other hand, is **less expensive** but can be more difficult to use. Ultimately, deciding which tool to choose comes from your budget and needs.\n\nIf you’re looking for an all-in-one solution that is easy to use, Ahrefs is a good option. If you’re on a tight budget or only need a few specific features, Semrush may be a better choice.","meta_canonical":null}

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URL	https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/
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Meta Title	Ahrefs Vs. Semrush: Comparing The Top SEO Tools \| BrandLume
Meta Description	Ahrefs vs. Semrush which is better? In this article, we compare Ahrefs and Semrush, two of the most popular SEO tools, to help you make the right choice.
Meta Canonical	null
Boilerpipe Text	While many digital marketing tools are available on the market, Ahrefs and Semrush have emerged as two of the most popular consultant choices in recent years. There are many reasons why these tools have become so popular. First, Ahrefs and Semrush offer a comprehensive suite of features that allow consultants to track their progress and performance over time. In addition, both tools offer a variety of tutorials and support resources that make it easy for users to get started. Finally, Ahrefs and Semrush boast a large community of users who can offer advice and support when needed. As a result, it’s no surprise that these two tools have become the go-to choice for digital marketing consultants in recent years. Table of Contents Keyword Research: Ahrefs vs Semrush How Semrush Works Topic Research Tool Keyword Magic Tool How Ahrefs Works Keywords Explorer Tool Which Keyword Research Tool is Better Backlink Analysis: Ahrefs vs Semrush How Semrush Works How Ahrefs Works The Site Explorer Tool Which Backlink Analytics Tool is Better Technical SEO Audit: Ahrefs vs Semrush How Semrush Works Site Audit Tool How Ahrefs Works The Site Audit Tool Which Technical SEO Audit Tool is Better Pricing The Cost of Using Ahrefs The Cost of Using Semrush Why Investing in One of These SEO Tools is Worth It? Keyword Research: Ahrefs vs Semrush How Semrush Works Semrush works by collecting data from multiple sources and then analyzing it to provide you with actionable insights. It considers your website’s traffic, backlinks, keywords, and more to give you a comprehensive picture of your SEO. You can use Semrush to track your progress over time, identify areas for improvement, and find new opportunities to boost your traffic. Topic Research Tool First, go to the Semrush homepage and log in to your account. Next, navigate the “ Topic Research ” tool under the “ Content Marketing ” tab. Enter a keyword relevant to your business or industry into the search bar. The tool will generate a list of related topics and their corresponding data, such as traffic and competition levels. You can then use this information to inform your content strategy and create more targeted high-performing blog posts and articles. Additionally, you can click on individual topics to see a list of related keywords and their metrics, helping you optimize your website for better search engine rankings. Try experimenting with different keywords to see the various topic ideas and suggestions the tool can offer. By regularly utilizing the Semrush Topic Research tool , you can stay up-to-date on trends in your industry and tailor your content accordingly. Keyword Magic Tool First, log in to your Semrush account and navigate the Keyword Magic Tool . You can either enter a seed keyword or a website URL to generate a list of related keywords. You can filter the results by search volume, keyword difficulty, SERP Features, and more. You can also add keywords to a list to keep track of your favorites. Once you have identified the most relevant and valuable keywords for your business, incorporate them into your website content, meta tags, and advertisement campaigns to boost your search engine rankings and drive more traffic to your website. How Ahrefs Works Ahrefs works by providing users with detailed information about their website’s traffic, backlinks, keywords, and more. This information can improve a website’s SEO and get more traffic from Google and other search engines. Keywords Explorer Tool First, business owners must create an account with Ahrefs and log in. From there, they can access the Keywords Explorer tool by clicking on “ Tools ” and selecting “ Keywords Explorer ” from the dropdown menu. Within the Keywords Explorer , business owners can enter a keyword or phrase related to their industry to generate a list of related keyword ideas. They can further refine the results by adjusting filters such as search volume, keyword difficulty, and SERP features. Business owners can also explore their competitors’ keywords and analyze the strength of their top pages. This information can be useful for developing a targeted SEO strategy and improving their website’s rankings. Which Keyword Research Tool is Better There is no clear answer as to which tool has better keyword research capabilities, as it ultimately depends on the specific needs and preferences of the user. However, some users may prefer Semrush’s Keyword Magic Tool , which offers a larger database and more keyword suggestions than Ahrefs. Additionally, Semrush’s Keyword Difficulty Score considers the strength of both organic and paid search results, while Ahrefs only considers organic results. Ultimately, users should try out both tools and determine which works better for their specific needs. Backlink Analysis: Ahrefs vs Semrush How Semrush Works After Logging in to your Semrush account, navigate to the “ Backlink Analytics ” tool. Enter your website’s domain into the search bar and click “ Start .” On the left-hand side, you will see a list of metrics including Referring Domains , Backlinks , and Trust Score . Use the filters on the left to narrow down specific backlinks by language, platforms, and more. Click on individual backlinks to see their URL, anchor text, and domain authority . Use this information to reach out to websites with high authority for potential link-building opportunities or to remove harmful backlinks from low-authority websites. Regularly monitor your backlink profile to track progress and ensure the health of your website’s SEO. How Ahrefs Works The Site Explorer Tool First, go to the Ahrefs homepage and log into your account. Navigate to the “ Site Explorer ” section of the menu bar. From there, enter your website’s domain or a competitor’s website in the search bar. Once you have entered a website, you will see various metrics such as the Domain Rating , the number of backlinks , and organic search keywords . You can use this information to compare your website’s performance against competitors, analyze your backlink profile, and track your keyword rankings. Additionally, you can dig deeper into specific pages on the website by clicking on them in the “ Top Pages ” section. This lets you see their backlinks, organic keywords, and other important metrics. Using the Site Explorer tool regularly makes strategic improvements to your website and online presence. Which Backlink Analytics Tool is Better Some reasons that Semrush’s Backlink Analytics may be considered better than Ahrefs could include: More comprehensive filtering options. An easier-to-navigate user interface. The ability to see individual backlink information such as anchor text and domain authority. Additionally, Semrush offers a wider range of SEO tools in addition to their Backlink Analytics. Note: This is just one opinion, and personal preference may vary. It’s important to consider your business’s specific needs and goals when deciding which tool to use. Technical SEO Audit: Ahrefs vs Semrush How Semrush Works Site Audit Tool To access the Site Audit tool on Semrush, go to the “ Projects ” section and click “ Add New Project .” Enter your website’s URL, select a search engine, and click “ Start Audit. ” Once the audit is complete, you will be able to see a list of issues affecting your website’s performance. Use this information to guide your optimization efforts, such as fixing broken links or increasing page load speed. You can also set up weekly or monthly site audits to track your progress and any new issues that may arise. By consistently using the Site Audit tool, you can ensure that your website performs at its best. How Ahrefs Works The Site Audit Tool To use the Site Audit tool , navigate to the “ Site Audit ” tab on the left sidebar. From there, enter the URL of the website you want to audit and click “ Start new crawl .” The tool will then analyze various aspects of the website, such as broken links, HTML errors, and duplicate content. After the crawl is complete, a report will be generated outlining any issues that were found and suggesting steps for improvement. Business owners can use this information to optimize their websites and improve their search engine rankings. Which Technical SEO Audit Tool is Better It is not necessarily a matter of one tool being better than the other, as they both offer valuable insights for website optimization. However, some users prefer Semrush’s Site Audit tool because it allows for more customization in terms of setting up weekly or monthly audits and tracking progress over time. Additionally, Semrush offers a wider range of SEO tools for comprehensive analysis. Pricing The Cost of Using Ahrefs Ahrefs is a paid tool, but you can sign up for a free trial to see if it’s right. The cost of using Ahrefs depends on the plan you choose. The plans start at $99 per month for the Standard plan and go up to $999 per month for the Enterprise plan. The Cost of Using Semrush Semrush is a paid tool, but users can sign up for a free trial to see if it’s right. The cost of using Semrush depends on the plan you choose. The monthly plans start at $99.95 per month , and the annual plans start at $83.28 per month . There is also a pay-as-you-go option starting at $149.95 for 10,000 credits . Why Investing in One of These SEO Tools is Worth It? Ahrefs and Semrush are two of the most popular SEO tools on the market. Both tools offer a comprehensive suite of features, including keyword research, competitor analysis, link building, and more. However, Ahrefs and Semrush also have some key differences. If link building and backlink analysis are the top priority right now, then go Ahrefs! But if keyword research technical optimization or content marketing is more important than having many links on Google, Semrush would be a better choice. Ahrefs is typically more expensive than Semrush, but it offers a more user-friendly interface and detailed data . Semrush, on the other hand, is less expensive but can be more difficult to use. Ultimately, deciding which tool to choose comes from your budget and needs. If you’re looking for an all-in-one solution that is easy to use, Ahrefs is a good option. If you’re on a tight budget or only need a few specific features, Semrush may be a better choice.
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There are many reasons why these tools have become so popular. - First, Ahrefs and Semrush offer a comprehensive suite of features that allow consultants to track their progress and performance over time. - In addition, both tools offer a variety of tutorials and support resources that make it easy for users to get started. - Finally, Ahrefs and Semrush boast a large community of users who can offer advice and support when needed. As a result, it’s no surprise that these two tools have become the go-to choice for digital marketing consultants in recent years. Table of Contents Toggle - [Keyword Research: Ahrefs vs Semrush](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Keyword_Research_Ahrefs_vs_Semrush) - [How Semrush Works](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#How_Semrush_Works) - [Topic Research Tool](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Topic_Research_Tool) - [Keyword Magic Tool](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Keyword_Magic_Tool) - [How Ahrefs Works](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#How_Ahrefs_Works) - [Keywords Explorer Tool](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Keywords_Explorer_Tool) - [Which Keyword Research Tool is Better](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Which_Keyword_Research_Tool_is_Better) - [Backlink Analysis: Ahrefs vs Semrush](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Backlink_Analysis_Ahrefs_vs_Semrush) - [How Semrush Works](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#How_Semrush_Works-2) - [How Ahrefs Works](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#How_Ahrefs_Works-2) - [The Site Explorer Tool](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#The_Site_Explorer_Tool) - [Which Backlink Analytics Tool is Better](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Which_Backlink_Analytics_Tool_is_Better) - [Technical SEO Audit: Ahrefs vs Semrush](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Technical_SEO_Audit_Ahrefs_vs_Semrush) - [How Semrush Works](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#How_Semrush_Works-3) - [Site Audit Tool](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Site_Audit_Tool) - [How Ahrefs Works](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#How_Ahrefs_Works-3) - [The Site Audit Tool](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#The_Site_Audit_Tool) - [Which Technical SEO Audit Tool is Better](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Which_Technical_SEO_Audit_Tool_is_Better) - [Pricing](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Pricing) - [The Cost of Using Ahrefs](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#The_Cost_of_Using_Ahrefs) - [The Cost of Using Semrush](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#The_Cost_of_Using_Semrush) - [Why Investing in One of These SEO Tools is Worth It?](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Why_Investing_in_One_of_These_SEO_Tools_is_Worth_It) ## Keyword Research: Ahrefs vs Semrush ### How Semrush Works Semrush works by collecting data from multiple sources and then analyzing it to provide you with actionable insights. It considers your website’s traffic, backlinks, keywords, and more to give you a comprehensive picture of your SEO. You can use Semrush to track your progress over time, identify areas for improvement, and find new opportunities to boost your traffic. #### Topic Research Tool [![semrush topic research tool](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20246'%3E%3C/svg%3E)![semrush topic research tool](https://brandlume.com/wp-content/uploads/2022/11/semrush-topic-research-tool-600x246.png)](https://brandlume.com/wp-content/uploads/2022/11/semrush-topic-research-tool.png) First, go to the Semrush homepage and log in to your account. Next, navigate the “Topic Research” tool under the “Content Marketing” tab. [![semrush content marketing tools](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20434'%3E%3C/svg%3E)![semrush content marketing tools](https://brandlume.com/wp-content/uploads/2022/11/semrush-content-marketing-tools-600x434.png)](https://brandlume.com/wp-content/uploads/2022/11/semrush-content-marketing-tools.png) Enter a keyword relevant to your business or industry into the search bar. The tool will generate a list of related topics and their corresponding data, such as traffic and competition levels. You can then use this information to inform your content strategy and create more targeted high-performing blog posts and articles. Additionally, you can click on individual topics to see a list of related keywords and their metrics, helping you optimize your website for better search engine rankings. Try experimenting with different keywords to see the various topic ideas and suggestions the tool can offer. By regularly utilizing the Semrush Topic Research tool, you can stay up-to-date on trends in your industry and tailor your content accordingly. #### Keyword Magic Tool [![semrush keyword magic tool](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20503'%3E%3C/svg%3E)![semrush keyword magic tool](https://brandlume.com/wp-content/uploads/2022/11/semrush-keyword-magic-tool-600x503.png)](https://brandlume.com/wp-content/uploads/2022/11/semrush-keyword-magic-tool.png) First, log in to your Semrush account and navigate the Keyword Magic Tool. You can either enter a seed keyword or a website URL to generate a list of related keywords. You can filter the results by search volume, keyword difficulty, SERP Features, and more. [![sample kw semrush](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%20453'%3E%3C/svg%3E)![sample kw semrush](https://brandlume.com/wp-content/uploads/2022/11/sample-kw-semrush-400x453.png)](https://brandlume.com/wp-content/uploads/2022/11/sample-kw-semrush.png) You can also add keywords to a list to keep track of your favorites. Once you have identified the [most relevant and valuable keywords](https://keywordtool.io/blog/keyword-research/) for your business, incorporate them into your website content, meta tags, and advertisement campaigns to boost your search engine rankings and drive more traffic to your website. ### How Ahrefs Works Ahrefs works by providing users with detailed information about their website’s traffic, backlinks, keywords, and more. This information can improve a website’s SEO and get more traffic from Google and other search engines. #### Keywords Explorer Tool [![ahrefs keyword explorer overview](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20293'%3E%3C/svg%3E)![ahrefs keyword explorer overview](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-keyword-explorer-overview-600x293.png)](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-keyword-explorer-overview.png) First, business owners must create an account with Ahrefs and log in. From there, they can access the Keywords Explorer tool by clicking on “Tools” and selecting “Keywords Explorer” from the dropdown menu. Within the Keywords Explorer, business owners can enter a keyword or phrase related to their industry to generate a list of related keyword ideas. They can further refine the results by adjusting filters such as search volume, keyword difficulty, and SERP features. [![ahrefs keyword explorer](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20327'%3E%3C/svg%3E)![ahrefs keyword explorer](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-keyword-explorer-600x327.png)](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-keyword-explorer.png) Business owners can also explore their competitors’ keywords and analyze the strength of their top pages. This information can be useful for developing a targeted [SEO strategy](https://brandlume.com/digital-marketing-agency/seo-services-agency/) and improving their website’s rankings. ### Which Keyword Research Tool is Better There is no clear answer as to which tool has better keyword research capabilities, as it ultimately depends on the specific needs and preferences of the user. However, some users may prefer Semrush’s Keyword Magic Tool, which offers a larger database and more keyword suggestions than Ahrefs. Additionally, Semrush’s Keyword Difficulty Score considers the strength of both organic and paid search results, while Ahrefs only considers organic results. Ultimately, users should try out both tools and determine which works better for their specific needs. ## Backlink Analysis: Ahrefs vs Semrush ### How Semrush Works After Logging in to your Semrush account, navigate to the “Backlink Analytics” tool. Enter your website’s domain into the search bar and click “Start.” On the left-hand side, you will see a list of metrics including Referring Domains, Backlinks, and Trust Score. [![semrush backlink analytics tool](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20227'%3E%3C/svg%3E)![semrush backlink analytics tool](https://brandlume.com/wp-content/uploads/2022/11/semrush-backlink-analytics-tool-600x227.png)](https://brandlume.com/wp-content/uploads/2022/11/semrush-backlink-analytics-tool.png) Use the filters on the left to narrow down specific backlinks by language, platforms, and more. Click on individual backlinks to see their URL, anchor text, and [domain authority](https://moz.com/learn/seo/domain-authority). Use this information to reach out to websites with high authority for potential [link-building](https://brandlume.com/digital-marketing-agency/seo-services-agency/link-building-services/) opportunities or to remove harmful backlinks from low-authority websites. Regularly monitor your backlink profile to track progress and ensure the health of your website’s SEO. ### How Ahrefs Works #### The Site Explorer Tool First, go to the Ahrefs homepage and log into your account. Navigate to the “Site Explorer” section of the menu bar. From there, enter your website’s domain or a competitor’s website in the search bar. Once you have entered a website, you will see various metrics such as the Domain Rating, the number of backlinks, and organic search keywords. [![site explorer](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20334'%3E%3C/svg%3E)![site explorer](https://brandlume.com/wp-content/uploads/2022/11/site-explorer-600x334.jpg)](https://brandlume.com/wp-content/uploads/2022/11/site-explorer.jpg) You can use this information to compare your website’s performance against competitors, analyze your backlink profile, and track your keyword rankings. Additionally, you can dig deeper into specific pages on the website by clicking on them in the “Top Pages” section. This lets you see their backlinks, organic keywords, and other important metrics. Using the Site Explorer tool regularly makes strategic improvements to your website and online presence. ### Which Backlink Analytics Tool is Better Some reasons that Semrush’s Backlink Analytics may be considered better than Ahrefs could include: - More comprehensive filtering options. - An easier-to-navigate user interface. - The ability to see individual backlink information such as anchor text and domain authority. Additionally, Semrush offers a wider range of SEO tools in addition to their Backlink Analytics. Note: This is just one opinion, and personal preference may vary. It’s important to consider your business’s specific needs and goals when deciding which tool to use. ## Technical SEO Audit: Ahrefs vs Semrush ### How Semrush Works #### Site Audit Tool [![semrsuh site audit tool](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20488'%3E%3C/svg%3E)![semrsuh site audit tool](https://brandlume.com/wp-content/uploads/2022/11/semrsuh-site-audit-tool-600x488.png)](https://brandlume.com/wp-content/uploads/2022/11/semrsuh-site-audit-tool.png) To access the Site Audit tool on Semrush, go to the “Projects” section and click “Add New Project.” Enter your website’s URL, select a search engine, and click “Start Audit.” Once the audit is complete, you will be able to see a list of issues affecting your website’s performance. Use this information to guide your optimization efforts, such as fixing broken links or increasing page load speed. [![semrush site audit overview](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20340'%3E%3C/svg%3E)![semrush site audit overview](https://brandlume.com/wp-content/uploads/2022/11/semrush-site-audit-overview-600x340.png)](https://brandlume.com/wp-content/uploads/2022/11/semrush-site-audit-overview.png) You can also set up weekly or monthly site audits to track your progress and any new issues that may arise. By consistently using the Site Audit tool, you can ensure that your website performs at its best. ### How Ahrefs Works #### The Site Audit Tool [![ahrefs site audit](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20307'%3E%3C/svg%3E)![ahrefs site audit](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-site-audit-600x307.png)](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-site-audit.png) To use the Site Audit tool, navigate to the “Site Audit” tab on the left sidebar. From there, enter the URL of the website you want to audit and click “Start new crawl.” The tool will then analyze various aspects of the website, such as broken links, HTML errors, and duplicate content. After the crawl is complete, a report will be generated outlining any issues that were found and suggesting steps for improvement. Business owners can use this information to optimize their websites and improve their search engine rankings. [![ahrefs site audit project overview](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20381'%3E%3C/svg%3E)![ahrefs site audit project overview](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-site-audit-project-overview-600x381.jpg)](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-site-audit-project-overview.jpg) ### Which Technical SEO Audit Tool is Better It is not necessarily a matter of one tool being better than the other, as they both offer valuable insights for website optimization. However, some users prefer Semrush’s Site Audit tool because it allows for more customization in terms of setting up weekly or monthly audits and tracking progress over time. Additionally, Semrush offers a wider range of SEO tools for comprehensive analysis. ## Pricing ### The Cost of Using Ahrefs [![ahrefs pricing](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20328'%3E%3C/svg%3E)![ahrefs pricing](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-pricing-600x328.png)](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-pricing.png) Ahrefs is a paid tool, but you can sign up for a free trial to see if it’s right. The cost of using Ahrefs depends on the plan you choose. The plans start at \$99 per month for the Standard plan and go up to \$999 per month for the Enterprise plan. ### The Cost of Using Semrush [![semrush pricing](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20335'%3E%3C/svg%3E)![semrush pricing](https://brandlume.com/wp-content/uploads/2022/11/semrush-pricing-600x335.png)](https://brandlume.com/wp-content/uploads/2022/11/semrush-pricing.png) Semrush is a paid tool, but users can sign up for a free trial to see if it’s right. The cost of using Semrush depends on the plan you choose. The monthly plans start at \$99.95 per month, and the annual plans start at \$83.28 per month. There is also a pay-as-you-go option starting at \$149.95 for 10,000 credits. ## Why Investing in One of These SEO Tools is Worth It? Ahrefs and Semrush are two of the most popular SEO tools on the market. Both tools offer a comprehensive suite of features, including keyword research, competitor analysis, link building, and more. However, Ahrefs and Semrush also have some key differences. If link building and backlink analysis are the top priority right now, then go Ahrefs! But if keyword research technical optimization or content marketing is more important than having many links on Google, Semrush would be a better choice. Ahrefs is typically more expensive than Semrush, but it offers a more user-friendly interface and detailed data. Semrush, on the other hand, is less expensive but can be more difficult to use. Ultimately, deciding which tool to choose comes from your budget and needs. If you’re looking for an all-in-one solution that is easy to use, Ahrefs is a good option. 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Readable Markdown	While many [digital marketing](https://brandlume.com/digital-marketing-agency/) tools are available on the market, Ahrefs and Semrush have emerged as two of the most popular consultant choices in recent years. There are many reasons why these tools have become so popular. - First, Ahrefs and Semrush offer a comprehensive suite of features that allow consultants to track their progress and performance over time. - In addition, both tools offer a variety of tutorials and support resources that make it easy for users to get started. - Finally, Ahrefs and Semrush boast a large community of users who can offer advice and support when needed. As a result, it’s no surprise that these two tools have become the go-to choice for digital marketing consultants in recent years. Table of Contents - [Keyword Research: Ahrefs vs Semrush](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Keyword_Research_Ahrefs_vs_Semrush) - [How Semrush Works](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#How_Semrush_Works) - [Topic Research Tool](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Topic_Research_Tool) - [Keyword Magic Tool](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Keyword_Magic_Tool) - [How Ahrefs Works](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#How_Ahrefs_Works) - [Keywords Explorer Tool](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Keywords_Explorer_Tool) - [Which Keyword Research Tool is Better](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Which_Keyword_Research_Tool_is_Better) - [Backlink Analysis: Ahrefs vs Semrush](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Backlink_Analysis_Ahrefs_vs_Semrush) - [How Semrush Works](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#How_Semrush_Works-2) - [How Ahrefs Works](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#How_Ahrefs_Works-2) - [The Site Explorer Tool](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#The_Site_Explorer_Tool) - [Which Backlink Analytics Tool is Better](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Which_Backlink_Analytics_Tool_is_Better) - [Technical SEO Audit: Ahrefs vs Semrush](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Technical_SEO_Audit_Ahrefs_vs_Semrush) - [How Semrush Works](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#How_Semrush_Works-3) - [Site Audit Tool](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Site_Audit_Tool) - [How Ahrefs Works](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#How_Ahrefs_Works-3) - [The Site Audit Tool](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#The_Site_Audit_Tool) - [Which Technical SEO Audit Tool is Better](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Which_Technical_SEO_Audit_Tool_is_Better) - [Pricing](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Pricing) - [The Cost of Using Ahrefs](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#The_Cost_of_Using_Ahrefs) - [The Cost of Using Semrush](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#The_Cost_of_Using_Semrush) - [Why Investing in One of These SEO Tools is Worth It?](https://brandlume.com/ahrefs-vs-semrush-comparing-the-top-seo-tools/#Why_Investing_in_One_of_These_SEO_Tools_is_Worth_It) ## Keyword Research: Ahrefs vs Semrush ### How Semrush Works Semrush works by collecting data from multiple sources and then analyzing it to provide you with actionable insights. It considers your website’s traffic, backlinks, keywords, and more to give you a comprehensive picture of your SEO. You can use Semrush to track your progress over time, identify areas for improvement, and find new opportunities to boost your traffic. #### Topic Research Tool [![semrush topic research tool](https://brandlume.com/wp-content/uploads/2022/11/semrush-topic-research-tool-600x246.png)](https://brandlume.com/wp-content/uploads/2022/11/semrush-topic-research-tool.png) First, go to the Semrush homepage and log in to your account. Next, navigate the “Topic Research” tool under the “Content Marketing” tab. [![semrush content marketing tools](https://brandlume.com/wp-content/uploads/2022/11/semrush-content-marketing-tools-600x434.png)](https://brandlume.com/wp-content/uploads/2022/11/semrush-content-marketing-tools.png) Enter a keyword relevant to your business or industry into the search bar. The tool will generate a list of related topics and their corresponding data, such as traffic and competition levels. You can then use this information to inform your content strategy and create more targeted high-performing blog posts and articles. Additionally, you can click on individual topics to see a list of related keywords and their metrics, helping you optimize your website for better search engine rankings. Try experimenting with different keywords to see the various topic ideas and suggestions the tool can offer. By regularly utilizing the Semrush Topic Research tool, you can stay up-to-date on trends in your industry and tailor your content accordingly. #### Keyword Magic Tool [![semrush keyword magic tool](https://brandlume.com/wp-content/uploads/2022/11/semrush-keyword-magic-tool-600x503.png)](https://brandlume.com/wp-content/uploads/2022/11/semrush-keyword-magic-tool.png) First, log in to your Semrush account and navigate the Keyword Magic Tool. You can either enter a seed keyword or a website URL to generate a list of related keywords. You can filter the results by search volume, keyword difficulty, SERP Features, and more. [![sample kw semrush](https://brandlume.com/wp-content/uploads/2022/11/sample-kw-semrush-400x453.png)](https://brandlume.com/wp-content/uploads/2022/11/sample-kw-semrush.png) You can also add keywords to a list to keep track of your favorites. Once you have identified the [most relevant and valuable keywords](https://keywordtool.io/blog/keyword-research/) for your business, incorporate them into your website content, meta tags, and advertisement campaigns to boost your search engine rankings and drive more traffic to your website. ### How Ahrefs Works Ahrefs works by providing users with detailed information about their website’s traffic, backlinks, keywords, and more. This information can improve a website’s SEO and get more traffic from Google and other search engines. #### Keywords Explorer Tool [![ahrefs keyword explorer overview](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-keyword-explorer-overview-600x293.png)](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-keyword-explorer-overview.png) First, business owners must create an account with Ahrefs and log in. From there, they can access the Keywords Explorer tool by clicking on “Tools” and selecting “Keywords Explorer” from the dropdown menu. Within the Keywords Explorer, business owners can enter a keyword or phrase related to their industry to generate a list of related keyword ideas. They can further refine the results by adjusting filters such as search volume, keyword difficulty, and SERP features. [![ahrefs keyword explorer](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-keyword-explorer-600x327.png)](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-keyword-explorer.png) Business owners can also explore their competitors’ keywords and analyze the strength of their top pages. This information can be useful for developing a targeted [SEO strategy](https://brandlume.com/digital-marketing-agency/seo-services-agency/) and improving their website’s rankings. ### Which Keyword Research Tool is Better There is no clear answer as to which tool has better keyword research capabilities, as it ultimately depends on the specific needs and preferences of the user. However, some users may prefer Semrush’s Keyword Magic Tool, which offers a larger database and more keyword suggestions than Ahrefs. Additionally, Semrush’s Keyword Difficulty Score considers the strength of both organic and paid search results, while Ahrefs only considers organic results. Ultimately, users should try out both tools and determine which works better for their specific needs. ## Backlink Analysis: Ahrefs vs Semrush ### How Semrush Works After Logging in to your Semrush account, navigate to the “Backlink Analytics” tool. Enter your website’s domain into the search bar and click “Start.” On the left-hand side, you will see a list of metrics including Referring Domains, Backlinks, and Trust Score. [![semrush backlink analytics tool](https://brandlume.com/wp-content/uploads/2022/11/semrush-backlink-analytics-tool-600x227.png)](https://brandlume.com/wp-content/uploads/2022/11/semrush-backlink-analytics-tool.png) Use the filters on the left to narrow down specific backlinks by language, platforms, and more. Click on individual backlinks to see their URL, anchor text, and [domain authority](https://moz.com/learn/seo/domain-authority). Use this information to reach out to websites with high authority for potential [link-building](https://brandlume.com/digital-marketing-agency/seo-services-agency/link-building-services/) opportunities or to remove harmful backlinks from low-authority websites. Regularly monitor your backlink profile to track progress and ensure the health of your website’s SEO. ### How Ahrefs Works #### The Site Explorer Tool First, go to the Ahrefs homepage and log into your account. Navigate to the “Site Explorer” section of the menu bar. From there, enter your website’s domain or a competitor’s website in the search bar. Once you have entered a website, you will see various metrics such as the Domain Rating, the number of backlinks, and organic search keywords. [![site explorer](https://brandlume.com/wp-content/uploads/2022/11/site-explorer-600x334.jpg)](https://brandlume.com/wp-content/uploads/2022/11/site-explorer.jpg) You can use this information to compare your website’s performance against competitors, analyze your backlink profile, and track your keyword rankings. Additionally, you can dig deeper into specific pages on the website by clicking on them in the “Top Pages” section. This lets you see their backlinks, organic keywords, and other important metrics. Using the Site Explorer tool regularly makes strategic improvements to your website and online presence. ### Which Backlink Analytics Tool is Better Some reasons that Semrush’s Backlink Analytics may be considered better than Ahrefs could include: - More comprehensive filtering options. - An easier-to-navigate user interface. - The ability to see individual backlink information such as anchor text and domain authority. Additionally, Semrush offers a wider range of SEO tools in addition to their Backlink Analytics. Note: This is just one opinion, and personal preference may vary. It’s important to consider your business’s specific needs and goals when deciding which tool to use. ## Technical SEO Audit: Ahrefs vs Semrush ### How Semrush Works #### Site Audit Tool [![semrsuh site audit tool](https://brandlume.com/wp-content/uploads/2022/11/semrsuh-site-audit-tool-600x488.png)](https://brandlume.com/wp-content/uploads/2022/11/semrsuh-site-audit-tool.png) To access the Site Audit tool on Semrush, go to the “Projects” section and click “Add New Project.” Enter your website’s URL, select a search engine, and click “Start Audit.” Once the audit is complete, you will be able to see a list of issues affecting your website’s performance. Use this information to guide your optimization efforts, such as fixing broken links or increasing page load speed. [![semrush site audit overview](https://brandlume.com/wp-content/uploads/2022/11/semrush-site-audit-overview-600x340.png)](https://brandlume.com/wp-content/uploads/2022/11/semrush-site-audit-overview.png) You can also set up weekly or monthly site audits to track your progress and any new issues that may arise. By consistently using the Site Audit tool, you can ensure that your website performs at its best. ### How Ahrefs Works #### The Site Audit Tool [![ahrefs site audit](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-site-audit-600x307.png)](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-site-audit.png) To use the Site Audit tool, navigate to the “Site Audit” tab on the left sidebar. From there, enter the URL of the website you want to audit and click “Start new crawl.” The tool will then analyze various aspects of the website, such as broken links, HTML errors, and duplicate content. After the crawl is complete, a report will be generated outlining any issues that were found and suggesting steps for improvement. Business owners can use this information to optimize their websites and improve their search engine rankings. [![ahrefs site audit project overview](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-site-audit-project-overview-600x381.jpg)](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-site-audit-project-overview.jpg) ### Which Technical SEO Audit Tool is Better It is not necessarily a matter of one tool being better than the other, as they both offer valuable insights for website optimization. However, some users prefer Semrush’s Site Audit tool because it allows for more customization in terms of setting up weekly or monthly audits and tracking progress over time. Additionally, Semrush offers a wider range of SEO tools for comprehensive analysis. ## Pricing ### The Cost of Using Ahrefs [![ahrefs pricing](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-pricing-600x328.png)](https://brandlume.com/wp-content/uploads/2022/11/ahrefs-pricing.png) Ahrefs is a paid tool, but you can sign up for a free trial to see if it’s right. The cost of using Ahrefs depends on the plan you choose. The plans start at \$99 per month for the Standard plan and go up to \$999 per month for the Enterprise plan. ### The Cost of Using Semrush [![semrush pricing](https://brandlume.com/wp-content/uploads/2022/11/semrush-pricing-600x335.png)](https://brandlume.com/wp-content/uploads/2022/11/semrush-pricing.png) Semrush is a paid tool, but users can sign up for a free trial to see if it’s right. The cost of using Semrush depends on the plan you choose. The monthly plans start at \$99.95 per month, and the annual plans start at \$83.28 per month. There is also a pay-as-you-go option starting at \$149.95 for 10,000 credits. ## Why Investing in One of These SEO Tools is Worth It? Ahrefs and Semrush are two of the most popular SEO tools on the market. Both tools offer a comprehensive suite of features, including keyword research, competitor analysis, link building, and more. However, Ahrefs and Semrush also have some key differences. If link building and backlink analysis are the top priority right now, then go Ahrefs! But if keyword research technical optimization or content marketing is more important than having many links on Google, Semrush would be a better choice. Ahrefs is typically more expensive than Semrush, but it offers a more user-friendly interface and detailed data. Semrush, on the other hand, is less expensive but can be more difficult to use. Ultimately, deciding which tool to choose comes from your budget and needs. If you’re looking for an all-in-one solution that is easy to use, Ahrefs is a good option. If you’re on a tight budget or only need a few specific features, Semrush may be a better choice.
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