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| Meta Description | Learn everything you need to know about Ahrefs before you try it. |
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| Boilerpipe Text | If youâre reading this, youâve likely come across a few other Ahrefs reviews. Iâd like to offer you a fresh perspective.
Iâm Tim Soulo, the Chief Marketing Officer at Ahrefs. Iâve been working with the company since 2015, and many of Ahrefsâ features and reports have been developed based on my suggestions or those of our marketing team. And yes, weâre heavily using our own toolset for content creation and SEO.
Of course, my review will be somewhat biased, but if youâre interested in an insiderâs perspective on Ahrefs, including our data, infrastructure, and the reasoning behind some of our decisions, youâll find this article enjoyable.
Data that Powers SEO Tools
There are various SEO tools on the market serving different purposes. However, only a few are capable of conducting comprehensive competitor analysis, especially backlink analysis. These tasks require collecting, processing, and updating huge amounts of data on links, keywords, and SERPs.
Creating and, more importantly, keeping these databases up to date is quite challenging and very expensive.
Weâre truly proud of the
data that powers Ahrefs
. From the beginning, Ahrefs has been renowned for its data quality and remains the gold standard for backlink data.
And backlink analysis is one of the most important aspects of SEO for many reasons, primarily because, despite all the advancements Google has made in its systems, backlinks remain one of the most important ranking factors.
Weâve invested millions of dollars in hardware, enabling AhrefsBot to remain one of the most active crawlers in the world. This allows us to discover new links faster than any competitor â we crawl 5 million pages per minute! It also helps us maintain a database of 270 billion linking pages and, whatâs even more important, regularly verify the links.
As for data relevance, unlike other backlink checkers that can report links removed many years ago, Ahrefs only shows backlinks discovered or verified to exist (read: recrawled) in the past six months.
In addition to the enormous backlinks database, we store and update information on:
20 billion
keywords for Keywords Explorer suggestions
650 million
keywords for organic keyword research
14 billion
pages for Content Explorer and Web Explorer
This should answer the question:
âWhy is Ahrefs so expensive?â
:)
The Main Use Cases of Ahrefs
Now, let me highlight the most important tasks that you can accomplish with Ahrefs, along with some unique features that no other SEO tool offers.
1. Checking any websiteâs organic search traffic
Every business owner or product marketer needs to know how their competitors are doing.
Site Explorer
allows you to estimate any websiteâs organic search traffic, see its evolution, and check how it compares against up to 10 other websites.
For multi-national websites, you can also see the traffic distribution by country.
2. Unveiling the most traffic-rich pages of your competitors
The
Top Pages
report lists the website pages with the highest organic search traffic. Having this information at hand is very important when choosing topics for your own website or planning a content strategy.
3. Find the best keywords for your business
Keywords Explorer
tool helps you make informed decisions about the keywords that you should target.
It can generate thousands of keyword suggestions based on a single seed keyword. And if you donât have the seed keywords yet, Keywords Explorerâs AI can generate them for you based on a topic.
The actionable keyword metrics, such as
Search Volume
,
Keyword Difficulty
, and
Clicks per Search
, enable you to identify the most promising keywords and prioritize your efforts.
With the latest update, Keywords Explorer now can group keyword suggestions into clusters for you.
The available data covers more than 200 countries.
4. Predict a topicâs search traffic potential
Web pages tend to rank for multiple keywords. That is why, in todayâs world, it is important to optimize your pages for topics, not single keywords.
Our
Traffic Potential
metric shows you how much traffic the page ranking in position #1 for a given keyword is receiving from all keywords that it ranks for.
You wonât find this metric in any other keyword research tool.
5. Discover your competitorsâ PPC keywords
Similar to the Organic Keywords report, the Paid Keywords report in Site Explorer shows the keywords for which the target website appeared in Googleâs search ads, along with the samples of their actual ads.
6. See the full history of search ads for a keyword
Do you want to run some PPC ads on a popular keyword but need to figure out its relevance and competitiveness?
Our
Ads Position History
report will show you all the websites that have advertised for this keyword in the past and the actual ads they ran at any given time.
7. Find SEO issues that hurt your websiteâs performance in Google
Site Audit
tool can crawl your entire website and scan it for over 140 potential issues that might negatively impact your websiteâs visibility in search engines. Each issue contains a fairly detailed guide on how to fix it, linked from the âLearn moreâ button.
If you need to go beyond our predefined list of potential SEO problems, the hundreds of filters in Site Explorer allow you to create and monitor custom issues.
With regular crawls enabled, you will receive email notifications about the SEO health of your website, along with updates on any changes to your websiteâs pages since the previous crawl.
Overall, our
Site Audit
tool is one of the most powerful and flexible SEO checkers on the market.
8. Discover your competitorsâ linkable assets
The
Best by Links
report in
Site Explorer
will help you gain inspiration for link-worthy content by analyzing the pages that attract the maximum number of backlinks to your competitors.
9. Dive into the most comprehensive backlink research
While Ahrefs excels in keyword research and organic traffic analysis, it truly shines in backlink analysis.
A variety of filters in the Backlinks and Referring Domains reports allow you to identify the most valuable backlink prospects. For example, you can sort the referring pages by their organic search traffic or find websites with a high Domain Rating that link to only a small number of external sites.
The latest feature weâve added to the Backlinks report is the pre-configured
âBest linksâ
filter, which excludes low-quality referring websites, thus reducing the inevitable ânoiseâ in backlink profiles.
10. Seize the opportunities for your website
Itâs not an allegory. One of our newest reports is called âOpportunities.â
It is a collection of shortcuts to the most actionable reports and tools in Ahrefs that can help you find:
Keywords where youâre ranking in positions 4-15 and can potentially improve with little effort
Keywords where your website ranks, but not in a featured snippet.
Top suggestions from Content Gap (from auto-detected competitors)
Pages with declining organic traffic
Broken backlinks
Unlinked brand mentions
and more
It is the best place to start when youâre just getting to know Ahrefsâ toolset.
Updates
The main focus of Ahrefs is deliberately centered around SEO. Weâre not trying to expand into Social Media Marketing or Content Generation.
However, weâre very serious about what we do. We released a massive number of updates and new features in 2023, and there are even more to come in 2024.
I donât think any other SEO tool has seen as many improvements over the past few years as Ahrefs.
Pricing
Letâs get straight to the point: Ahrefs is a premium tool. Itâs not cheap, nor is it the most expensive SEO tool out there.
There are many less expensive tools in the âAll-in-one SEO Toolâ category, but you get what you pay for. These tools often have significantly lower data quality, fewer features, tend to be slower, have cluttered user interfaces, and/or have poor customer support.
Compared to our main competitors, our monthly pricing is approximately the same and sometimes even a tad lower.
Our cheapest
Lite
plan is priced at
$99 per month
, and you can save approximately 17% by opting for an annual payment.
But itâs really hard to say which tool is cheaper in the end. It depends on your needs and usage.
Our usage-based pricing, which ignited so many discussions over the past year, is aimed at agencies and heavy users. Our analysis shows that 80% of our users never reach the monthly allowances included in their plans. Additionally, purchasing an extra
500 credits
for
$35 per month
can satisfy the needs of 95% of our customers.
Wrapping it up
Ahrefs is the tool of choice for tens of thousands of website owners, copywriters, professional SEOs, and agencies.
Is it the right choice for you?
If youâre looking for top-notch SEO data value great user experience, and your main focus is SEO, you should definitely
try Ahrefs
. The toolset will more than pay for itself, but only if you know how to apply the information from Ahrefs effectively.
If youâre new to SEO, our
collection of free SEO tools
can help you get started on your journey. |
| Markdown | [Articles](https://bloggerjet.com/) [About us](https://bloggerjet.com/about/)
Subscribe Subscribe
SEO
# Ahrefs Review (From the Inside)
[ Tim Soulo](https://bloggerjet.com/author/admin/)
13 Dec, 2023
8 min
In this article:
[Data that Powers SEO Tools](https://bloggerjet.com/ahrefs-review/#heading-0)[The Main Use Cases of Ahrefs](https://bloggerjet.com/ahrefs-review/#heading-1)[Updates](https://bloggerjet.com/ahrefs-review/#heading-2)[Pricing](https://bloggerjet.com/ahrefs-review/#heading-3)[Wrapping it up](https://bloggerjet.com/ahrefs-review/#heading-4)
If youâre reading this, youâve likely come across a few other Ahrefs reviews. Iâd like to offer you a fresh perspective.
Iâm Tim Soulo, the Chief Marketing Officer at Ahrefs. Iâve been working with the company since 2015, and many of Ahrefsâ features and reports have been developed based on my suggestions or those of our marketing team. And yes, weâre heavily using our own toolset for content creation and SEO.
Of course, my review will be somewhat biased, but if youâre interested in an insiderâs perspective on Ahrefs, including our data, infrastructure, and the reasoning behind some of our decisions, youâll find this article enjoyable.
## Data that Powers SEO Tools
There are various SEO tools on the market serving different purposes. However, only a few are capable of conducting comprehensive competitor analysis, especially backlink analysis. These tasks require collecting, processing, and updating huge amounts of data on links, keywords, and SERPs.
Creating and, more importantly, keeping these databases up to date is quite challenging and very expensive.
Weâre truly proud of the [data that powers Ahrefs](https://ahrefs.com/big-data). From the beginning, Ahrefs has been renowned for its data quality and remains the gold standard for backlink data.
And backlink analysis is one of the most important aspects of SEO for many reasons, primarily because, despite all the advancements Google has made in its systems, backlinks remain one of the most important ranking factors.
Weâve invested millions of dollars in hardware, enabling AhrefsBot to remain one of the most active crawlers in the world. This allows us to discover new links faster than any competitor â we crawl 5 million pages per minute! It also helps us maintain a database of 270 billion linking pages and, whatâs even more important, regularly verify the links.
As for data relevance, unlike other backlink checkers that can report links removed many years ago, Ahrefs only shows backlinks discovered or verified to exist (read: recrawled) in the past six months.
In addition to the enormous backlinks database, we store and update information on:
- **20 billion** keywords for Keywords Explorer suggestions
- **650 million** keywords for organic keyword research
- **14 billion** pages for Content Explorer and Web Explorer
This should answer the question: *âWhy is Ahrefs so expensive?â* :)
## The Main Use Cases of Ahrefs
Now, let me highlight the most important tasks that you can accomplish with Ahrefs, along with some unique features that no other SEO tool offers.
### 1\. Checking any websiteâs organic search traffic
Every business owner or product marketer needs to know how their competitors are doing.
**Site Explorer** allows you to estimate any websiteâs organic search traffic, see its evolution, and check how it compares against up to 10 other websites.
For multi-national websites, you can also see the traffic distribution by country.
### 2\. Unveiling the most traffic-rich pages of your competitors
The **Top Pages** report lists the website pages with the highest organic search traffic. Having this information at hand is very important when choosing topics for your own website or planning a content strategy.
### 3\. Find the best keywords for your business
**Keywords Explorer** tool helps you make informed decisions about the keywords that you should target.
It can generate thousands of keyword suggestions based on a single seed keyword. And if you donât have the seed keywords yet, Keywords Explorerâs AI can generate them for you based on a topic.
The actionable keyword metrics, such as **Search Volume**, **Keyword Difficulty**, and **Clicks per Search**, enable you to identify the most promising keywords and prioritize your efforts.
With the latest update, Keywords Explorer now can group keyword suggestions into clusters for you.
The available data covers more than 200 countries.
### 4\. Predict a topicâs search traffic potential
Web pages tend to rank for multiple keywords. That is why, in todayâs world, it is important to optimize your pages for topics, not single keywords.
Our **Traffic Potential** metric shows you how much traffic the page ranking in position \#1 for a given keyword is receiving from all keywords that it ranks for.
You wonât find this metric in any other keyword research tool.
### 5\. Discover your competitorsâ PPC keywords
Similar to the Organic Keywords report, the Paid Keywords report in Site Explorer shows the keywords for which the target website appeared in Googleâs search ads, along with the samples of their actual ads.
### 6\. See the full history of search ads for a keyword
Do you want to run some PPC ads on a popular keyword but need to figure out its relevance and competitiveness?
Our **Ads Position History** report will show you all the websites that have advertised for this keyword in the past and the actual ads they ran at any given time.
### 7\. Find SEO issues that hurt your websiteâs performance in Google
**Site Audit** tool can crawl your entire website and scan it for over 140 potential issues that might negatively impact your websiteâs visibility in search engines. Each issue contains a fairly detailed guide on how to fix it, linked from the âLearn moreâ button.
If you need to go beyond our predefined list of potential SEO problems, the hundreds of filters in Site Explorer allow you to create and monitor custom issues.
With regular crawls enabled, you will receive email notifications about the SEO health of your website, along with updates on any changes to your websiteâs pages since the previous crawl.
Overall, our **Site Audit** tool is one of the most powerful and flexible SEO checkers on the market.
### 8\. Discover your competitorsâ linkable assets
The **Best by Links** report in **Site Explorer** will help you gain inspiration for link-worthy content by analyzing the pages that attract the maximum number of backlinks to your competitors.
### 9\. Dive into the most comprehensive backlink research
While Ahrefs excels in keyword research and organic traffic analysis, it truly shines in backlink analysis.
A variety of filters in the Backlinks and Referring Domains reports allow you to identify the most valuable backlink prospects. For example, you can sort the referring pages by their organic search traffic or find websites with a high Domain Rating that link to only a small number of external sites.
The latest feature weâve added to the Backlinks report is the pre-configured **âBest linksâ** filter, which excludes low-quality referring websites, thus reducing the inevitable ânoiseâ in backlink profiles.
### 10\. Seize the opportunities for your website
Itâs not an allegory. One of our newest reports is called âOpportunities.â
It is a collection of shortcuts to the most actionable reports and tools in Ahrefs that can help you find:
- Keywords where youâre ranking in positions 4-15 and can potentially improve with little effort
- Keywords where your website ranks, but not in a featured snippet.
- Top suggestions from Content Gap (from auto-detected competitors)
- Pages with declining organic traffic
- Broken backlinks
- Unlinked brand mentions
- and more
It is the best place to start when youâre just getting to know Ahrefsâ toolset.
## Updates
The main focus of Ahrefs is deliberately centered around SEO. Weâre not trying to expand into Social Media Marketing or Content Generation.
However, weâre very serious about what we do. We released a massive number of updates and new features in 2023, and there are even more to come in 2024.
I donât think any other SEO tool has seen as many improvements over the past few years as Ahrefs.
## Pricing
Letâs get straight to the point: Ahrefs is a premium tool. Itâs not cheap, nor is it the most expensive SEO tool out there.
There are many less expensive tools in the âAll-in-one SEO Toolâ category, but you get what you pay for. These tools often have significantly lower data quality, fewer features, tend to be slower, have cluttered user interfaces, and/or have poor customer support.
Compared to our main competitors, our monthly pricing is approximately the same and sometimes even a tad lower.
Our cheapest **Lite** plan is priced at **\$99 per month**, and you can save approximately 17% by opting for an annual payment.
But itâs really hard to say which tool is cheaper in the end. It depends on your needs and usage.
Our usage-based pricing, which ignited so many discussions over the past year, is aimed at agencies and heavy users. Our analysis shows that 80% of our users never reach the monthly allowances included in their plans. Additionally, purchasing an extra **500 credits** for **\$35 per month** can satisfy the needs of 95% of our customers.
## Wrapping it up
Ahrefs is the tool of choice for tens of thousands of website owners, copywriters, professional SEOs, and agencies.
Is it the right choice for you?
If youâre looking for top-notch SEO data value great user experience, and your main focus is SEO, you should definitely [try Ahrefs](https://ahrefs.com/). The toolset will more than pay for itself, but only if you know how to apply the information from Ahrefs effectively.
If youâre new to SEO, our [collection of free SEO tools](https://ahrefs.com/free-seo-tools) can help you get started on your journey.
## By Tim Soulo
CMO at Ahrefs
Tim Soulo is the Chief Marketing Officer and Product Advisor at Ahrefs, a leading tool trusted by hundreds of thousands of SEOs and marketers worldwide. His SEO-related data research studies have been cited by media giants, including Inc, TechCrunch, and VentureBeat. He's also a regular speaker at some of the largest industry conferences around the globe, such as PubCon (US), BrightonSEO (UK), and the Digital Marketers Australia Conference (AU).
[More by this author More by this author](https://bloggerjet.com/author/admin/)
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