🕷️ Crawler Inspector

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Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 53 (from laksa068)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa053.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://blog.hubspot.com/marketing/meme-examples\')), getAhrefsUnparsedNoserviceFromURL(\'https://blog.hubspot.com/marketing/meme-examples\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/blog.hubspot.com\/marketing\/meme-examples","crawl_time":1775368911,"first_indexed_time":1509157779,"http_code":200,"src_unparsed":"com,hubspot!blog,\/marketing\/meme-examples s443","src_root_hash":"9804228826263823453","history_drop_reason":null,"meta_title":"How to Do Meme Marketing, According to Memelord Jason Levin","meta_descriptions":["Want to add some trendy humor to your marketing strategy? Learn how memelord Jason Levin uses meme marketing to maximize views and engagement on the internet."],"attrs_boilerpipe_text":"When most people see memes pop up, they don’t think much about them.\nDownload Now: The 2025 State of Social Media Trends [Free Report]\n“Oh it’s just a stupid meme page,”\nyou might say.\n“What’s there to think about? What’s the big deal?”\nBut what if I told you some of these “stupid meme pages” are making millions?\nAnd what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? Would you start thinking about how to use memes in your marketing too? Of course you would!\nMeme marketing leverages the power of humor to get attention on the internet, but humor-based marketing isn’t a new thing. It’s been done for hundreds of years since newspaper ads in the 1700s for magical hair growth potions.\nMeme marketing is just the newest internet-native version of it. And it’s been used by the biggest brands in the world — from Duolingo to Porsche, Sony, and more.\nAs Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow.\nHere’s why you should implement it in\nyour marketing strategy\nASAP.\nMemes are the highest leverage marketing on earth.\nLeverage is all about achieving bigger results with less work.\nMeme marketing isn’t some magical get-rich-quick scheme. It’s a lever to pull like anything else. And I think it’s one of the strongest out there.\nThink about it. Memes are:\nFree to make\nFast to make\nAn easy way to go viral\nWhat could be higher leverage than that?\nWhen I realized this, I became obsessed with understanding the tricks to meme marketing.\nI interviewed every memelord, meme marketer, and meme page operator I could find: a memelord who sold a content agency for $1M+, a growth hacker at a fintech startup worth $100M+ whose main growth tactic has been ads on meme pages to grow it, and a startup founder who drove $3M+ in SaaS sales from viral memes and sold his company for $100M+.\nThen, I wrote all about it in my book\nMemes Make Millions\n.\nBut I didn’t just write about the tactics.\nI put the tactics into action to prove they worked. I tweet memes like a madman and get millions of views every month.\nI went viral and got 26M+ views for a video of me reading meme-y books on the New York Subway. I even went viral in Paris and got turned into a meme!\nAll this attention has resulted in hundreds of thousands of dollars per year as a marketing consultant helping startups go viral (and blow up the internet).\nSo, how does meme marketing work?\nStep 1. Learn the industry and trends.\nIf you tried paying me $100k to make memes about hockey, I couldn’t do it.\nI know nothing about hockey (except that Canadians are weirdly good at it for some reason). But I can make memes about startups and venture capital all day.\nI live and breathe startups. I listen to\nAll-In\nand\nMy First Million\n. I go to the tech parties. I read the books. I work with startups all day everyday, and many of my friends are founders\/VCs.\nI’m on the timeline interacting with people in this world all day. I’m deep in this world. And I can make viral memes night and day.\nThe takeaway:\nYou can only make memes about industries you’re deep in.\nYou can make memes about any industry from hockey to gardening to healthcare to startups. The main thing is you need to know the zeitgeist and what’s going on.\nBecause the meme world is so fast-paced, I actually started a\ndaily newsletter with new viral memes\nto help people figure out the meme zeitgeist.\nStep 2. Know the problems.\nGood memes come from problems your industry faces.\nIf you look at the best meme pages across finance, tech, whatever, the best memes are typically about problems you’re facing.\nIf you’re in accounting, you meme about Excel. If you’re in startups, you meme about VCs taking the summers off to party in France.\nIf you’re making memes for your brand, become hyper-focused on what problems your users face. If you’re working on software for writers, you better know what problems writers face (e.g., writer’s block, not enough caffeine, etc.).\nStep 3. Know who you cannot offend.\nThis is something super underrated that most social media managers don’t think about.\nIt’s actually okay to offend some people. I don’t mean using offensive language like insults or charged words — that’s never okay.\nBut it is okay to poke fun at a job group like accountants or YouTubers. You just have to be thoughtful and selective about who you’re offending and\nwho you don’t want to ever offend or poke fun at.\nFor example, at one startup I work with, the product is all about helping founders, so we never try to offend founders. Instead, we pick on VCs (they’re easy targets).\nAt another startup, the customer was engineers, so we never tried to pick on engineers. Instead, we picked on product managers (again, another easy target).\nHappy Mother’s Day to the Product Mommy who single-handedly caused the 2022 recession, the most impactful work she’s ever done\npic.twitter.com\/7wXfDDpzW6\n— Jason Levin (@iamjasonlevin)\nMay 12, 2024\nStep 4. Embrace the cringe.\nIs making money cringe?\nI don’t think so.\nAfter all, I’ve proved that memes make millions.\nMemes are a powerful marketing tactic used by everyone from solo creators to public companies like Netflix. Stop worrying about being cringe, and focus on being funny and making money.\nCringe is the new cool\n. Become a cringe arbitrageur. When you’re willing to be cringe and do things others are afraid of, you can get so much more attention on the internet.\nStep 5. Master the tools.\nThe tools and software are actually the least important part.\nSpeed is the most important thing.\nYes, you can use paid software like\nPhotoshop\n, but you can just as easily use free software like\nImgflip\nor\nCanva\n. Really just use whatever is the fastest.\nMy advice? Don’t overthink the tools.\nThis isn’t a graphic design job — this is meme marketing. Don’t worry about high fidelity, just focus on being funny. Because remember, in the attention economy, being funny makes millions.\nThe Takeaway\n“Humor is related to strength. To have a sense of humor is to be strong: to keep one‘s sense of humor is to shrug off misfortunes, and to lose one’s sense of humor is to be wounded by them. And so the mark — or at least the prerogative — of strength is not to take oneself too seriously.\nThe confident will often, like swallows, seem to be making fun of the whole process slightly, as Hitchcock does in his films or Bruegel in his paintings — or Shakespeare, for that matter.”\n– Paul Graham,\nTaste\nOr as I wrote in my book,\n“Never underestimate the jester because he may be a king in disguise.”\nFrom the 22-year-old NYC goofball posting finance bro memes to the venture-backed startups making memes about Silicon Valley to public companies leveraging meme marketing — they’re all proof that being silly on the internet can help you make serious money.","attrs_markdown":"[Skip to content](https:\/\/blog.hubspot.com\/marketing\/meme-examples#blog-main-content)\n\n- English : Select a language\n  - [日本語]()\n  - [Deutsch]()\n  - [English]()\n  - [Español]()\n  - [Português]()\n  - [Français]()\n- High Contrast\n\n- [Log in](https:\/\/app.hubspot.com\/home?uuid=e74c5619-3ce5-42f4-acd1-7c2ea9111a6c)\n\n[![](https:\/\/53.fs1.hubspotusercontent-na1.net\/hubfs\/53\/Media%20Assets\/Blog\/Navigation\/hubspot-logo.svg) ![](https:\/\/53.fs1.hubspotusercontent-na1.net\/hubfs\/53\/Media%20Assets\/Blog\/Navigation\/sprocket.svg)](https:\/\/blog.hubspot.com\/)\n\nMenu\n\nClose\n\n- ###### Blogs\n  Back\n  \n  - [Marketing Resources and ideas to put modern marketers ahead of the curve](https:\/\/blog.hubspot.com\/marketing)\n  - [Sales Strategies to help you elevate your sales efforts](https:\/\/blog.hubspot.com\/sales)\n  - [Service Everything you need to deliver top-notch customer service](https:\/\/blog.hubspot.com\/service)\n  - [Website Tutorials and how-tos to help you build better websites](https:\/\/blog.hubspot.com\/website)\n- ###### Topics\n  Back\n  \n  - [Smart CRM Insights and strategies for managing contacts, pipelines, and customer relationships at scale](https:\/\/blog.hubspot.com\/topic\/smart-crm)\n  - [Marketing Automation Guidance on automations that personalize campaigns, nurture leads, and drive growth](https:\/\/blog.hubspot.com\/topic\/marketing-automation)\n  - [Sales Enablement Tactics to align marketing and sales, close deals faster, and support modern selling teams](https:\/\/blog.hubspot.com\/topic\/sales-enablement)\n  - [Customer Service Ideas and best practices for delivering seamless support and memorable customer experiences](https:\/\/blog.hubspot.com\/topic\/customer-service)\n  - [Website & Content Tips for building high-performing websites and content that attract, convert, and educate](https:\/\/blog.hubspot.com\/topic\/website-content)\n  - [Data & Analytics Resources for measuring performance, reporting results, and turning data into action](https:\/\/blog.hubspot.com\/topic\/data-analytics)\n  - [AI & Automation Practical perspectives on using AI to streamline work and scale smarter marketing efforts](https:\/\/blog.hubspot.com\/topic\/ai-and-automation)\n  - [E-commerce & Payments Strategies for selling online, managing payments, and optimizing the digital buying experience](https:\/\/blog.hubspot.com\/topic\/ecommerce-payments)\n- ###### Insights\n  Back\n  \n  - [Loop Playbook Our signature methodology for modern growth strategies](https:\/\/www.hubspot.com\/loop-marketing)\n  - [Case Studies Success stories and testimonials from HubSpot customers](https:\/\/www.hubspot.com\/case-studies)\n  - [Newsletters Subscribe to our best-in-class industry newsletters](https:\/\/blog.hubspot.com\/subscriptions)\n  - [Company News Latest updates and announcements from HubSpot](https:\/\/www.hubspot.com\/company-news)\n  - [Resources & Templates Free tools, templates, and educational resources](https:\/\/www.hubspot.com\/resources)\n- ###### Products\n  Back\n  \n  ### The HubSpot Customer Platform\n  All of HubSpot's marketing, sales, customer service, CMS, operations, and commerce software on one platform.\n  \n  [See pricing](https:\/\/www.hubspot.com\/pricing\/marketing\/enterprise?products=marketing-hub-professional_1&term=annual)   [Overview of all products](https:\/\/www.hubspot.com\/products\/get-started)\n  \n  - [Marketing Hub Marketing automation software. 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Free and premium plans](https:\/\/www.hubspot.com\/products\/commerce)\n  - [Smart CRM AI-powered, flexible CRM software Learn more](https:\/\/www.hubspot.com\/products\/crm\/ai-crm)\n  - [Breeze HubSpot's AI that powers the entire customer platform See all AI features](https:\/\/www.hubspot.com\/products\/artificial-intelligence)\n\n- [Search Hubspot's blog](https:\/\/blog.hubspot.com\/search)\n- [Get started free](https:\/\/www.hubspot.com\/products\/get-started)\n- [Log in](https:\/\/app.hubspot.com\/home?uuid=e74c5619-3ce5-42f4-acd1-7c2ea9111a6c)\n\n- English : Select a language\n  Back\n  \n  - [日本語]()\n  - [Deutsch]()\n  - [English]()\n  - [Español]()\n  - [Português]()\n  - [Français]()\n- High Contrast\n- [Log in](https:\/\/app.hubspot.com\/home?uuid=e74c5619-3ce5-42f4-acd1-7c2ea9111a6c)\n\n- [Home](https:\/\/blog.hubspot.com\/)\n- [Marketing](https:\/\/blog.hubspot.com\/marketing)\n- How to Do Meme Marketing, According to Memelord Jason Levin\n\n# How to Do Meme Marketing, According to Memelord Jason Levin\nWritten by: [Jason Levin](https:\/\/blog.hubspot.com\/marketing\/author\/jason-levin)\n\n![A blue hardcover book titled ](https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/Global-Social-Media-Trends_1080x1080_Opt2.png?width=112&height=112&name=Global-Social-Media-Trends_1080x1080_Opt2.png)\n\n## SOCIAL MEDIA TRENDS REPORT\nExplore the top trends in social media, along with opportunities, challenges, and new data to optimize social content.\n\n[Download for Free](https:\/\/offers.hubspot.com\/social-media-trends-report)\n\n![how to do meme marketing represented by meme and social media engagement icons](https:\/\/53.fs1.hubspotusercontent-na1.net\/hubfs\/53\/meme-marketing-1-20240913-6958477.webp)\n\nUpdated: 09\/16\/24\n\nWhen most people see memes pop up, they don’t think much about them.\n\n### [Download Now: The 2025 State of Social Media Trends \\[Free Report\\]](https:\/\/offers.hubspot.com\/social-media-trends-report?hubs_post-cta=anchor \"Download Now: The 2025 State of Social Media Trends [Free Report]\")\n\n*“Oh it’s just a stupid meme page,”* you might say. *“What’s there to think about? What’s the big deal?”* But what if I told you some of these “stupid meme pages” are making millions?\n\nAnd what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? Would you start thinking about how to use memes in your marketing too? Of course you would\\!\n\nMeme marketing leverages the power of humor to get attention on the internet, but humor-based marketing isn’t a new thing. It’s been done for hundreds of years since newspaper ads in the 1700s for magical hair growth potions.\n\nMeme marketing is just the newest internet-native version of it. And it’s been used by the biggest brands in the world — from Duolingo to Porsche, Sony, and more.\n\nAs Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow.\n\nHere’s why you should implement it in [your marketing strategy](https:\/\/blog.hubspot.com\/marketing\/marketing-strategy) ASAP.\n\n![meme marketing examples, Duolingo, Porsche, Sony](https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/meme-marketing-2-20240913-5518503.webp?width=550&height=647&name=meme-marketing-2-20240913-5518503.webp)\n\n## Memes are the highest leverage marketing on earth.\nLeverage is all about achieving bigger results with less work.\n\nMeme marketing isn’t some magical get-rich-quick scheme. It’s a lever to pull like anything else. And I think it’s one of the strongest out there.\n\nThink about it. Memes are:\n\n1. Free to make\n2. Fast to make\n3. An easy way to go viral\n\nWhat could be higher leverage than that?\n\nWhen I realized this, I became obsessed with understanding the tricks to meme marketing.\n\nI interviewed every memelord, meme marketer, and meme page operator I could find: a memelord who sold a content agency for \\$1M+, a growth hacker at a fintech startup worth \\$100M+ whose main growth tactic has been ads on meme pages to grow it, and a startup founder who drove \\$3M+ in SaaS sales from viral memes and sold his company for \\$100M+.\n\nThen, I wrote all about it in my book [Memes Make Millions](https:\/\/www.altamira.studio\/store\/p\/memes-make-millions).\n\n![Jason Levin sitting on a couch reading his book, Memes Make Millions](https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/meme-marketing-3-20240913-3066732.webp?width=550&height=413&name=meme-marketing-3-20240913-3066732.webp)\n\nBut I didn’t just write about the tactics.\n\nI put the tactics into action to prove they worked. I tweet memes like a madman and get millions of views every month.\n\nI went viral and got 26M+ views for a video of me reading meme-y books on the New York Subway. I even went viral in Paris and got turned into a meme\\!\n\nAll this attention has resulted in hundreds of thousands of dollars per year as a marketing consultant helping startups go viral (and blow up the internet).\n\n![](https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/Global-Social-Media-Trends_1080x1080_Opt2.png)\n\n### The State of Social Media in 2025\nExplore the top trends in social media for brands to know and optimize your social strategy.\n\n- AI Content Creation\n- Community Building\n- Social Media Shopping\n- Social Vs. Search Engine\n\nGet Your Free Report\n\n[Learn more](https:\/\/offers.hubspot.com\/social-media-trends-report)\n\n[Get Your Free Report](https:\/\/offers.hubspot.com\/social-media-trends-report)\n\n## Download Free\nAll fields are required.\n\n![](https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/Global-Social-Media-Trends_1080x1080_Opt2.png)\n\n### You're all set\\!\nClick this link to access this resource at any time.\n\n[Download Now](https:\/\/offers.hubspot.com\/thank-you\/social-media-trends-report)\n## So, how does meme marketing work?\n### Step 1. Learn the industry and trends.\nIf you tried paying me \\$100k to make memes about hockey, I couldn’t do it.\n\nI know nothing about hockey (except that Canadians are weirdly good at it for some reason). But I can make memes about startups and venture capital all day.\n\nI live and breathe startups. I listen to [All-In](https:\/\/allin.com\/) and [My First Million](https:\/\/www.mfmpod.com\/). I go to the tech parties. I read the books. I work with startups all day everyday, and many of my friends are founders\/VCs.\n\nI’m on the timeline interacting with people in this world all day. I’m deep in this world. And I can make viral memes night and day.\n\n**The takeaway:** You can only make memes about industries you’re deep in.\n\nYou can make memes about any industry from hockey to gardening to healthcare to startups. The main thing is you need to know the zeitgeist and what’s going on.\n\nBecause the meme world is so fast-paced, I actually started a [daily newsletter with new viral memes](https:\/\/meme-mail.beehiiv.com\/upgrade) to help people figure out the meme zeitgeist.\n\n> Inside Out if it was filmed in my head [pic.twitter.com\/wi0XsmUGaC](https:\/\/t.co\/wi0XsmUGaC)\n> \n> — Jason Levin (@iamjasonlevin) [July 6, 2024](https:\/\/twitter.com\/iamjasonlevin\/status\/1809587896090767747?ref_src=twsrc%5Etfw)\n### Step 2. Know the problems.\nGood memes come from problems your industry faces.\n\nIf you look at the best meme pages across finance, tech, whatever, the best memes are typically about problems you’re facing.\n\nIf you’re in accounting, you meme about Excel. If you’re in startups, you meme about VCs taking the summers off to party in France.\n\n> VCs: \"Sorry, we're still doing due diligence\"  \n>   \n> The due diligence: [pic.twitter.com\/WgeU39LgcL](https:\/\/t.co\/WgeU39LgcL)\n> \n> — Jason Levin (@iamjasonlevin) [July 30, 2024](https:\/\/twitter.com\/iamjasonlevin\/status\/1818297098086776897?ref_src=twsrc%5Etfw)\n\nIf you’re making memes for your brand, become hyper-focused on what problems your users face. If you’re working on software for writers, you better know what problems writers face (e.g., writer’s block, not enough caffeine, etc.).\n\n### Step 3. Know who you cannot offend.\nThis is something super underrated that most social media managers don’t think about.\n\nIt’s actually okay to offend some people. I don’t mean using offensive language like insults or charged words — that’s never okay.\n\nBut it is okay to poke fun at a job group like accountants or YouTubers. You just have to be thoughtful and selective about who you’re offending and *who you don’t want to ever offend or poke fun at.*\n\nFor example, at one startup I work with, the product is all about helping founders, so we never try to offend founders. Instead, we pick on VCs (they’re easy targets).\n\nAt another startup, the customer was engineers, so we never tried to pick on engineers. Instead, we picked on product managers (again, another easy target).\n\n> Happy Mother’s Day to the Product Mommy who single-handedly caused the 2022 recession, the most impactful work she’s ever done [pic.twitter.com\/7wXfDDpzW6](https:\/\/t.co\/7wXfDDpzW6)\n> \n> — Jason Levin (@iamjasonlevin) [May 12, 2024](https:\/\/twitter.com\/iamjasonlevin\/status\/1789781733375627464?ref_src=twsrc%5Etfw)\n### Step 4. Embrace the cringe.\nIs making money cringe?\n\nI don’t think so.\n\nAfter all, I’ve proved that memes make millions.\n\nMemes are a powerful marketing tactic used by everyone from solo creators to public companies like Netflix. Stop worrying about being cringe, and focus on being funny and making money.\n\n[Cringe is the new cool](https:\/\/www.cyberpatterns.xyz\/p\/cringe). Become a cringe arbitrageur. When you’re willing to be cringe and do things others are afraid of, you can get so much more attention on the internet.\n\n![example of the evolution of three meme marketing posts on X (formerly Twitter)](https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/meme-marketing-4-20240913-3981032.webp?width=550&height=616&name=meme-marketing-4-20240913-3981032.webp)\n\n### Step 5. Master the tools.\nThe tools and software are actually the least important part.\n\nSpeed is the most important thing.\n\nYes, you can use paid software like [Photoshop](https:\/\/www.adobe.com\/products\/photoshop\/landpa.html?gclid%3DCjwKCAjwxY-3BhAuEiwAu7Y6s4bsQkQw-EbCppvyXrXsDAmh5Byk68sSEQwEU5Zpn5zV8iQfL3K6KBoCOgQQAvD_BwE%26sdid%3DNC5FRF5H%26mv%3Dsearch%26mv2%3Dpaidsearch%26ef_id%3DCjwKCAjwxY-3BhAuEiwAu7Y6s4bsQkQw-EbCppvyXrXsDAmh5Byk68sSEQwEU5Zpn5zV8iQfL3K6KBoCOgQQAvD_BwE:G:s%26s_kwcid%3DAL!3085!3!697384330723!e!!g!!photoshop!1712238394!67643541820%26mv%3Dsearch%26gad_source%3D1), but you can just as easily use free software like [Imgflip](https:\/\/imgflip.com\/memegenerator) or [Canva](http:\/\/canva.com\/). Really just use whatever is the fastest.\n\nMy advice? Don’t overthink the tools.\n\nThis isn’t a graphic design job — this is meme marketing. Don’t worry about high fidelity, just focus on being funny. Because remember, in the attention economy, being funny makes millions.\n\n## The Takeaway\n*“Humor is related to strength. To have a sense of humor is to be strong: to keep one‘s sense of humor is to shrug off misfortunes, and to lose one’s sense of humor is to be wounded by them. And so the mark — or at least the prerogative — of strength is not to take oneself too seriously.*\n\n*The confident will often, like swallows, seem to be making fun of the whole process slightly, as Hitchcock does in his films or Bruegel in his paintings — or Shakespeare, for that matter.”* – Paul Graham, [Taste](https:\/\/paulgraham.com\/taste.html)\n\nOr as I wrote in my book, *“Never underestimate the jester because he may be a king in disguise.”*\n\nFrom the 22-year-old NYC goofball posting finance bro memes to the venture-backed startups making memes about Silicon Valley to public companies leveraging meme marketing — they’re all proof that being silly on the internet can help you make serious money.\n\n![](https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/Global-Social-Media-Trends_1080x1080_Opt2.png)\n\n### The State of Social Media in 2025\nExplore the top trends in social media for brands to know and optimize your social strategy.\n\n- AI Content Creation\n- Community Building\n- Social Media Shopping\n- Social Vs. Search Engine\n\nGet Your Free Report\n\n[Learn more](https:\/\/offers.hubspot.com\/social-media-trends-report)\n\n[Get Your Free Report](https:\/\/offers.hubspot.com\/social-media-trends-report)\n\n## Download Free\nAll fields are required.\n\n![](https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/Global-Social-Media-Trends_1080x1080_Opt2.png)\n\n### You're all set\\!\nClick this link to access this resource at any time.\n\n[Download Now](https:\/\/offers.hubspot.com\/thank-you\/social-media-trends-report)\n\nTopics:\n\n[Social Media Marketing](https:\/\/blog.hubspot.com\/marketing\/topic\/social-media-marketing)\n## Don't forget to share this post\\!\n\n## Related Articles\nprev\n\nnext\n\n- ![Social media schedulers: Our top picks for growing businesses](https:\/\/53.fs1.hubspotusercontent-na1.net\/hubfs\/53\/assets\/hubspot.com\/web-team\/WBZ\/HubSpot%20Media\/Blog%202021\/Images\/blog-categories\/mktg-medium-350px.png)\n  \n  ### Social media schedulers: Our top picks for growing businesses\n  Feb 18, 2026\n- ![How to boost your marketing game using Threads (Meta’s Twitter rival)](https:\/\/53.fs1.hubspotusercontent-na1.net\/hubfs\/53\/assets\/hubspot.com\/web-team\/WBZ\/HubSpot%20Media\/Blog%202021\/Images\/blog-categories\/mktg-medium-350px.png)\n  \n  ### How to boost your marketing game using Threads (Meta’s Twitter rival)\n  May 21, 2025\n- ![12 social media trends marketers should watch in 2025 \\[new data\\]](https:\/\/53.fs1.hubspotusercontent-na1.net\/hubfs\/53\/assets\/hubspot.com\/web-team\/WBZ\/HubSpot%20Media\/Blog%202021\/Images\/blog-categories\/mktg-medium-350px.png)\n  \n  ### 12 social media trends marketers should watch in 2025 \\[new data\\]\n  May 19, 2025\n- ![The best social media platforms for video content in 2025 \\[consumer data\\]](https:\/\/53.fs1.hubspotusercontent-na1.net\/hubfs\/53\/assets\/hubspot.com\/web-team\/WBZ\/HubSpot%20Media\/Blog%202021\/Images\/blog-categories\/mktg-medium-350px.png)\n  \n  ### The best social media platforms for video content in 2025 \\[consumer data\\]\n  May 14, 2025\n- ![How to learn social media marketing: 35 resources for beginners](https:\/\/53.fs1.hubspotusercontent-na1.net\/hubfs\/53\/assets\/hubspot.com\/web-team\/WBZ\/HubSpot%20Media\/Blog%202021\/Images\/blog-categories\/mktg-medium-350px.png)\n  \n  ### How to learn social media marketing: 35 resources for beginners\n  May 07, 2025\n- ![Social media marketing campaigns: What I’d do to stand out on every platform \\[new data\\]](https:\/\/53.fs1.hubspotusercontent-na1.net\/hubfs\/53\/assets\/hubspot.com\/web-team\/WBZ\/HubSpot%20Media\/Blog%202021\/Images\/blog-categories\/mktg-medium-350px.png)\n  \n  ### Social media marketing campaigns: What I’d do to stand out on every platform \\[new data\\]\n  Apr 28, 2025\n- ![Social Media Engagement: How to Make Your Brand the Life of The Digital Party](https:\/\/53.fs1.hubspotusercontent-na1.net\/hubfs\/53\/assets\/hubspot.com\/web-team\/WBZ\/HubSpot%20Media\/Blog%202021\/Images\/blog-categories\/mktg-medium-350px.png)\n  \n  ### Social Media Engagement: How to Make Your Brand the Life of The Digital Party\n  Apr 22, 2025\n- ![The 7 Types of Social Media and Pros & Cons of Each (Research)](https:\/\/53.fs1.hubspotusercontent-na1.net\/hubfs\/53\/assets\/hubspot.com\/web-team\/WBZ\/HubSpot%20Media\/Blog%202021\/Images\/blog-categories\/mktg-medium-350px.png)\n  \n  ### The 7 Types of Social Media and Pros & Cons of Each (Research)\n  Apr 18, 2025\n- ![Social media shopping in 2025: Everyone’s shopping on social — here’s how marketers can keep up \\[new data\\]](https:\/\/53.fs1.hubspotusercontent-na1.net\/hubfs\/53\/assets\/hubspot.com\/web-team\/WBZ\/HubSpot%20Media\/Blog%202021\/Images\/blog-categories\/mktg-medium-350px.png)\n  \n  ### Social media shopping in 2025: Everyone’s shopping on social — here’s how marketers can keep up \\[new data\\]\n  Apr 15, 2025\n- ![Social Media Marketing Mastery: How to Turn Likes into Loyal Customers](https:\/\/53.fs1.hubspotusercontent-na1.net\/hubfs\/53\/assets\/hubspot.com\/web-team\/WBZ\/HubSpot%20Media\/Blog%202021\/Images\/blog-categories\/mktg-medium-350px.png)\n  \n  ### Social Media Marketing Mastery: How to Turn Likes into Loyal Customers\n  Apr 02, 2025\n\n## Practical. 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© 2026 HubSpot, Inc.\n\n- [Legal Center](https:\/\/legal.hubspot.com\/legal-center)\n- [Privacy Policy](https:\/\/legal.hubspot.com\/privacy-policy)\n- [Security](https:\/\/legal.hubspot.com\/security)\n- [Website Accessibility](https:\/\/legal.hubspot.com\/website-accessibility)\n- [Manage Cookies]()","attrs_readable_markdown":"When most people see memes pop up, they don’t think much about them. [Download Now: The 2025 State of Social Media Trends \\[Free Report\\]](https:\/\/offers.hubspot.com\/social-media-trends-report?hubs_post-cta=anchor \"Download Now: The 2025 State of Social Media Trends [Free Report]\")\n\n*“Oh it’s just a stupid meme page,”* you might say. *“What’s there to think about? What’s the big deal?”* But what if I told you some of these “stupid meme pages” are making millions?\n\nAnd what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? Would you start thinking about how to use memes in your marketing too? Of course you would\\!\n\nMeme marketing leverages the power of humor to get attention on the internet, but humor-based marketing isn’t a new thing. It’s been done for hundreds of years since newspaper ads in the 1700s for magical hair growth potions.\n\nMeme marketing is just the newest internet-native version of it. And it’s been used by the biggest brands in the world — from Duolingo to Porsche, Sony, and more.\n\nAs Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow.\n\nHere’s why you should implement it in [your marketing strategy](https:\/\/blog.hubspot.com\/marketing\/marketing-strategy) ASAP.\n\n![meme marketing examples, Duolingo, Porsche, Sony](https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/meme-marketing-2-20240913-5518503.webp?width=550&height=647&name=meme-marketing-2-20240913-5518503.webp)\n\n## Memes are the highest leverage marketing on earth.\nLeverage is all about achieving bigger results with less work.\n\nMeme marketing isn’t some magical get-rich-quick scheme. It’s a lever to pull like anything else. And I think it’s one of the strongest out there.\n\nThink about it. Memes are:\n\n1. Free to make\n2. Fast to make\n3. An easy way to go viral\n\nWhat could be higher leverage than that?\n\nWhen I realized this, I became obsessed with understanding the tricks to meme marketing.\n\nI interviewed every memelord, meme marketer, and meme page operator I could find: a memelord who sold a content agency for \\$1M+, a growth hacker at a fintech startup worth \\$100M+ whose main growth tactic has been ads on meme pages to grow it, and a startup founder who drove \\$3M+ in SaaS sales from viral memes and sold his company for \\$100M+.\n\nThen, I wrote all about it in my book [Memes Make Millions](https:\/\/www.altamira.studio\/store\/p\/memes-make-millions).\n\n![Jason Levin sitting on a couch reading his book, Memes Make Millions](https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/meme-marketing-3-20240913-3066732.webp?width=550&height=413&name=meme-marketing-3-20240913-3066732.webp)\n\nBut I didn’t just write about the tactics.\n\nI put the tactics into action to prove they worked. I tweet memes like a madman and get millions of views every month.\n\nI went viral and got 26M+ views for a video of me reading meme-y books on the New York Subway. I even went viral in Paris and got turned into a meme\\!\n\nAll this attention has resulted in hundreds of thousands of dollars per year as a marketing consultant helping startups go viral (and blow up the internet).\n\n## So, how does meme marketing work?\n### Step 1. Learn the industry and trends.\nIf you tried paying me \\$100k to make memes about hockey, I couldn’t do it.\n\nI know nothing about hockey (except that Canadians are weirdly good at it for some reason). But I can make memes about startups and venture capital all day.\n\nI live and breathe startups. I listen to [All-In](https:\/\/allin.com\/) and [My First Million](https:\/\/www.mfmpod.com\/). I go to the tech parties. I read the books. I work with startups all day everyday, and many of my friends are founders\/VCs.\n\nI’m on the timeline interacting with people in this world all day. I’m deep in this world. And I can make viral memes night and day.\n\n**The takeaway:** You can only make memes about industries you’re deep in.\n\nYou can make memes about any industry from hockey to gardening to healthcare to startups. The main thing is you need to know the zeitgeist and what’s going on.\n\nBecause the meme world is so fast-paced, I actually started a [daily newsletter with new viral memes](https:\/\/meme-mail.beehiiv.com\/upgrade) to help people figure out the meme zeitgeist.\n\n### Step 2. Know the problems.\nGood memes come from problems your industry faces.\n\nIf you look at the best meme pages across finance, tech, whatever, the best memes are typically about problems you’re facing.\n\nIf you’re in accounting, you meme about Excel. If you’re in startups, you meme about VCs taking the summers off to party in France.\n\nIf you’re making memes for your brand, become hyper-focused on what problems your users face. If you’re working on software for writers, you better know what problems writers face (e.g., writer’s block, not enough caffeine, etc.).\n\n### Step 3. Know who you cannot offend.\nThis is something super underrated that most social media managers don’t think about.\n\nIt’s actually okay to offend some people. I don’t mean using offensive language like insults or charged words — that’s never okay.\n\nBut it is okay to poke fun at a job group like accountants or YouTubers. You just have to be thoughtful and selective about who you’re offending and *who you don’t want to ever offend or poke fun at.*\n\nFor example, at one startup I work with, the product is all about helping founders, so we never try to offend founders. Instead, we pick on VCs (they’re easy targets).\n\nAt another startup, the customer was engineers, so we never tried to pick on engineers. Instead, we picked on product managers (again, another easy target).\n\n> Happy Mother’s Day to the Product Mommy who single-handedly caused the 2022 recession, the most impactful work she’s ever done [pic.twitter.com\/7wXfDDpzW6](https:\/\/t.co\/7wXfDDpzW6)\n> \n> — Jason Levin (@iamjasonlevin) [May 12, 2024](https:\/\/twitter.com\/iamjasonlevin\/status\/1789781733375627464?ref_src=twsrc%5Etfw)\n### Step 4. Embrace the cringe.\nIs making money cringe?\n\nI don’t think so.\n\nAfter all, I’ve proved that memes make millions.\n\nMemes are a powerful marketing tactic used by everyone from solo creators to public companies like Netflix. Stop worrying about being cringe, and focus on being funny and making money.\n\n[Cringe is the new cool](https:\/\/www.cyberpatterns.xyz\/p\/cringe). Become a cringe arbitrageur. When you’re willing to be cringe and do things others are afraid of, you can get so much more attention on the internet.\n\n![example of the evolution of three meme marketing posts on X (formerly Twitter)](https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/meme-marketing-4-20240913-3981032.webp?width=550&height=616&name=meme-marketing-4-20240913-3981032.webp)\n\n### Step 5. Master the tools.\nThe tools and software are actually the least important part.\n\nSpeed is the most important thing.\n\nYes, you can use paid software like [Photoshop](https:\/\/www.adobe.com\/products\/photoshop\/landpa.html?gclid%3DCjwKCAjwxY-3BhAuEiwAu7Y6s4bsQkQw-EbCppvyXrXsDAmh5Byk68sSEQwEU5Zpn5zV8iQfL3K6KBoCOgQQAvD_BwE%26sdid%3DNC5FRF5H%26mv%3Dsearch%26mv2%3Dpaidsearch%26ef_id%3DCjwKCAjwxY-3BhAuEiwAu7Y6s4bsQkQw-EbCppvyXrXsDAmh5Byk68sSEQwEU5Zpn5zV8iQfL3K6KBoCOgQQAvD_BwE:G:s%26s_kwcid%3DAL!3085!3!697384330723!e!!g!!photoshop!1712238394!67643541820%26mv%3Dsearch%26gad_source%3D1), but you can just as easily use free software like [Imgflip](https:\/\/imgflip.com\/memegenerator) or [Canva](http:\/\/canva.com\/). Really just use whatever is the fastest.\n\nMy advice? Don’t overthink the tools.\n\nThis isn’t a graphic design job — this is meme marketing. Don’t worry about high fidelity, just focus on being funny. Because remember, in the attention economy, being funny makes millions.\n\n## The Takeaway\n*“Humor is related to strength. To have a sense of humor is to be strong: to keep one‘s sense of humor is to shrug off misfortunes, and to lose one’s sense of humor is to be wounded by them. And so the mark — or at least the prerogative — of strength is not to take oneself too seriously.*\n\n*The confident will often, like swallows, seem to be making fun of the whole process slightly, as Hitchcock does in his films or Bruegel in his paintings — or Shakespeare, for that matter.”* – Paul Graham, [Taste](https:\/\/paulgraham.com\/taste.html)\n\nOr as I wrote in my book, *“Never underestimate the jester because he may be a king in disguise.”*\n\nFrom the 22-year-old NYC goofball posting finance bro memes to the venture-backed startups making memes about Silicon Valley to public companies leveraging meme marketing — they’re all proof that being silly on the internet can help you make serious money.","meta_canonical":null}

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Meta Title	How to Do Meme Marketing, According to Memelord Jason Levin
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Boilerpipe Text	When most people see memes pop up, they don’t think much about them. Download Now: The 2025 State of Social Media Trends [Free Report] “Oh it’s just a stupid meme page,” you might say. “What’s there to think about? What’s the big deal?” But what if I told you some of these “stupid meme pages” are making millions? And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? Would you start thinking about how to use memes in your marketing too? Of course you would! Meme marketing leverages the power of humor to get attention on the internet, but humor-based marketing isn’t a new thing. It’s been done for hundreds of years since newspaper ads in the 1700s for magical hair growth potions. Meme marketing is just the newest internet-native version of it. And it’s been used by the biggest brands in the world — from Duolingo to Porsche, Sony, and more. As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. Here’s why you should implement it in your marketing strategy ASAP. Memes are the highest leverage marketing on earth. Leverage is all about achieving bigger results with less work. Meme marketing isn’t some magical get-rich-quick scheme. It’s a lever to pull like anything else. And I think it’s one of the strongest out there. Think about it. Memes are: Free to make Fast to make An easy way to go viral What could be higher leverage than that? When I realized this, I became obsessed with understanding the tricks to meme marketing. I interviewed every memelord, meme marketer, and meme page operator I could find: a memelord who sold a content agency for $1M+, a growth hacker at a fintech startup worth $100M+ whose main growth tactic has been ads on meme pages to grow it, and a startup founder who drove $3M+ in SaaS sales from viral memes and sold his company for $100M+. Then, I wrote all about it in my book Memes Make Millions . But I didn’t just write about the tactics. I put the tactics into action to prove they worked. I tweet memes like a madman and get millions of views every month. I went viral and got 26M+ views for a video of me reading meme-y books on the New York Subway. I even went viral in Paris and got turned into a meme! All this attention has resulted in hundreds of thousands of dollars per year as a marketing consultant helping startups go viral (and blow up the internet). So, how does meme marketing work? Step 1. Learn the industry and trends. If you tried paying me $100k to make memes about hockey, I couldn’t do it. I know nothing about hockey (except that Canadians are weirdly good at it for some reason). But I can make memes about startups and venture capital all day. I live and breathe startups. I listen to All-In and My First Million . I go to the tech parties. I read the books. I work with startups all day everyday, and many of my friends are founders/VCs. I’m on the timeline interacting with people in this world all day. I’m deep in this world. And I can make viral memes night and day. The takeaway: You can only make memes about industries you’re deep in. You can make memes about any industry from hockey to gardening to healthcare to startups. The main thing is you need to know the zeitgeist and what’s going on. Because the meme world is so fast-paced, I actually started a daily newsletter with new viral memes to help people figure out the meme zeitgeist. Step 2. Know the problems. Good memes come from problems your industry faces. If you look at the best meme pages across finance, tech, whatever, the best memes are typically about problems you’re facing. If you’re in accounting, you meme about Excel. If you’re in startups, you meme about VCs taking the summers off to party in France. If you’re making memes for your brand, become hyper-focused on what problems your users face. If you’re working on software for writers, you better know what problems writers face (e.g., writer’s block, not enough caffeine, etc.). Step 3. Know who you cannot offend. This is something super underrated that most social media managers don’t think about. It’s actually okay to offend some people. I don’t mean using offensive language like insults or charged words — that’s never okay. But it is okay to poke fun at a job group like accountants or YouTubers. You just have to be thoughtful and selective about who you’re offending and who you don’t want to ever offend or poke fun at. For example, at one startup I work with, the product is all about helping founders, so we never try to offend founders. Instead, we pick on VCs (they’re easy targets). At another startup, the customer was engineers, so we never tried to pick on engineers. Instead, we picked on product managers (again, another easy target). Happy Mother’s Day to the Product Mommy who single-handedly caused the 2022 recession, the most impactful work she’s ever done pic.twitter.com/7wXfDDpzW6 — Jason Levin (@iamjasonlevin) May 12, 2024 Step 4. Embrace the cringe. Is making money cringe? I don’t think so. After all, I’ve proved that memes make millions. Memes are a powerful marketing tactic used by everyone from solo creators to public companies like Netflix. Stop worrying about being cringe, and focus on being funny and making money. Cringe is the new cool . Become a cringe arbitrageur. When you’re willing to be cringe and do things others are afraid of, you can get so much more attention on the internet. Step 5. Master the tools. The tools and software are actually the least important part. Speed is the most important thing. Yes, you can use paid software like Photoshop , but you can just as easily use free software like Imgflip or Canva . Really just use whatever is the fastest. My advice? Don’t overthink the tools. This isn’t a graphic design job — this is meme marketing. Don’t worry about high fidelity, just focus on being funny. Because remember, in the attention economy, being funny makes millions. The Takeaway “Humor is related to strength. To have a sense of humor is to be strong: to keep one‘s sense of humor is to shrug off misfortunes, and to lose one’s sense of humor is to be wounded by them. And so the mark — or at least the prerogative — of strength is not to take oneself too seriously. The confident will often, like swallows, seem to be making fun of the whole process slightly, as Hitchcock does in his films or Bruegel in his paintings — or Shakespeare, for that matter.” – Paul Graham, Taste Or as I wrote in my book, “Never underestimate the jester because he may be a king in disguise.” From the 22-year-old NYC goofball posting finance bro memes to the venture-backed startups making memes about Silicon Valley to public companies leveraging meme marketing — they’re all proof that being silly on the internet can help you make serious money.
Markdown	[Skip to content](https://blog.hubspot.com/marketing/meme-examples#blog-main-content) - English : Select a language - [日本語]() - [Deutsch]() - [English]() - [Español]() - [Português]() - [Français]() - High Contrast - [Log in](https://app.hubspot.com/home?uuid=e74c5619-3ce5-42f4-acd1-7c2ea9111a6c) [![](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Media%20Assets/Blog/Navigation/hubspot-logo.svg) ![](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Media%20Assets/Blog/Navigation/sprocket.svg)](https://blog.hubspot.com/) Menu Close - ###### Blogs Back - [Marketing Resources and ideas to put modern marketers ahead of the curve](https://blog.hubspot.com/marketing) - [Sales Strategies to help you elevate your sales efforts](https://blog.hubspot.com/sales) - [Service Everything you need to deliver top-notch customer service](https://blog.hubspot.com/service) - [Website Tutorials and how-tos to help you build better websites](https://blog.hubspot.com/website) - ###### Topics Back - [Smart CRM Insights and strategies for managing contacts, pipelines, and customer relationships at scale](https://blog.hubspot.com/topic/smart-crm) - [Marketing Automation Guidance on automations that personalize campaigns, nurture leads, and drive growth](https://blog.hubspot.com/topic/marketing-automation) - [Sales Enablement Tactics to align marketing and sales, close deals faster, and support modern selling teams](https://blog.hubspot.com/topic/sales-enablement) - [Customer Service Ideas and best practices for delivering seamless support and memorable customer experiences](https://blog.hubspot.com/topic/customer-service) - [Website & Content Tips for building high-performing websites and content that attract, convert, and educate](https://blog.hubspot.com/topic/website-content) - [Data & Analytics Resources for measuring performance, reporting results, and turning data into action](https://blog.hubspot.com/topic/data-analytics) - [AI & Automation Practical perspectives on using AI to streamline work and scale smarter marketing efforts](https://blog.hubspot.com/topic/ai-and-automation) - [E-commerce & Payments Strategies for selling online, managing payments, and optimizing the digital buying experience](https://blog.hubspot.com/topic/ecommerce-payments) - ###### Insights Back - [Loop Playbook Our signature methodology for modern growth strategies](https://www.hubspot.com/loop-marketing) - [Case Studies Success stories and testimonials from HubSpot customers](https://www.hubspot.com/case-studies) - [Newsletters Subscribe to our best-in-class industry newsletters](https://blog.hubspot.com/subscriptions) - [Company News Latest updates and announcements from HubSpot](https://www.hubspot.com/company-news) - [Resources & Templates Free tools, templates, and educational resources](https://www.hubspot.com/resources) - ###### Products Back ### The HubSpot Customer Platform All of HubSpot's marketing, sales, customer service, CMS, operations, and commerce software on one platform. 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[Download for Free](https://offers.hubspot.com/social-media-trends-report) ![how to do meme marketing represented by meme and social media engagement icons](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/meme-marketing-1-20240913-6958477.webp) Updated: 09/16/24 When most people see memes pop up, they don’t think much about them. ### [Download Now: The 2025 State of Social Media Trends \[Free Report\]](https://offers.hubspot.com/social-media-trends-report?hubs_post-cta=anchor "Download Now: The 2025 State of Social Media Trends [Free Report]") “Oh it’s just a stupid meme page,” you might say. “What’s there to think about? What’s the big deal?” But what if I told you some of these “stupid meme pages” are making millions? And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? Would you start thinking about how to use memes in your marketing too? Of course you would\! Meme marketing leverages the power of humor to get attention on the internet, but humor-based marketing isn’t a new thing. It’s been done for hundreds of years since newspaper ads in the 1700s for magical hair growth potions. Meme marketing is just the newest internet-native version of it. And it’s been used by the biggest brands in the world — from Duolingo to Porsche, Sony, and more. As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. Here’s why you should implement it in [your marketing strategy](https://blog.hubspot.com/marketing/marketing-strategy) ASAP. ![meme marketing examples, Duolingo, Porsche, Sony](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/meme-marketing-2-20240913-5518503.webp?width=550&height=647&name=meme-marketing-2-20240913-5518503.webp) ## Memes are the highest leverage marketing on earth. Leverage is all about achieving bigger results with less work. Meme marketing isn’t some magical get-rich-quick scheme. It’s a lever to pull like anything else. And I think it’s one of the strongest out there. Think about it. Memes are: 1. Free to make 2. Fast to make 3. An easy way to go viral What could be higher leverage than that? When I realized this, I became obsessed with understanding the tricks to meme marketing. I interviewed every memelord, meme marketer, and meme page operator I could find: a memelord who sold a content agency for \$1M+, a growth hacker at a fintech startup worth \$100M+ whose main growth tactic has been ads on meme pages to grow it, and a startup founder who drove \$3M+ in SaaS sales from viral memes and sold his company for \$100M+. Then, I wrote all about it in my book [Memes Make Millions](https://www.altamira.studio/store/p/memes-make-millions). ![Jason Levin sitting on a couch reading his book, Memes Make Millions](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/meme-marketing-3-20240913-3066732.webp?width=550&height=413&name=meme-marketing-3-20240913-3066732.webp) But I didn’t just write about the tactics. I put the tactics into action to prove they worked. I tweet memes like a madman and get millions of views every month. I went viral and got 26M+ views for a video of me reading meme-y books on the New York Subway. I even went viral in Paris and got turned into a meme\! All this attention has resulted in hundreds of thousands of dollars per year as a marketing consultant helping startups go viral (and blow up the internet). ![](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Global-Social-Media-Trends_1080x1080_Opt2.png) ### The State of Social Media in 2025 Explore the top trends in social media for brands to know and optimize your social strategy. - AI Content Creation - Community Building - Social Media Shopping - Social Vs. Search Engine Get Your Free Report [Learn more](https://offers.hubspot.com/social-media-trends-report) [Get Your Free Report](https://offers.hubspot.com/social-media-trends-report) ## Download Free All fields are required. ![](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Global-Social-Media-Trends_1080x1080_Opt2.png) ### You're all set\! Click this link to access this resource at any time. [Download Now](https://offers.hubspot.com/thank-you/social-media-trends-report) ## So, how does meme marketing work? ### Step 1. Learn the industry and trends. If you tried paying me \$100k to make memes about hockey, I couldn’t do it. I know nothing about hockey (except that Canadians are weirdly good at it for some reason). But I can make memes about startups and venture capital all day. I live and breathe startups. I listen to [All-In](https://allin.com/) and [My First Million](https://www.mfmpod.com/). I go to the tech parties. I read the books. I work with startups all day everyday, and many of my friends are founders/VCs. I’m on the timeline interacting with people in this world all day. I’m deep in this world. And I can make viral memes night and day. The takeaway: You can only make memes about industries you’re deep in. You can make memes about any industry from hockey to gardening to healthcare to startups. The main thing is you need to know the zeitgeist and what’s going on. Because the meme world is so fast-paced, I actually started a [daily newsletter with new viral memes](https://meme-mail.beehiiv.com/upgrade) to help people figure out the meme zeitgeist. > Inside Out if it was filmed in my head [pic.twitter.com/wi0XsmUGaC](https://t.co/wi0XsmUGaC) > > — Jason Levin (@iamjasonlevin) [July 6, 2024](https://twitter.com/iamjasonlevin/status/1809587896090767747?ref_src=twsrc%5Etfw) ### Step 2. Know the problems. Good memes come from problems your industry faces. If you look at the best meme pages across finance, tech, whatever, the best memes are typically about problems you’re facing. If you’re in accounting, you meme about Excel. If you’re in startups, you meme about VCs taking the summers off to party in France. > VCs: "Sorry, we're still doing due diligence" > > The due diligence: [pic.twitter.com/WgeU39LgcL](https://t.co/WgeU39LgcL) > > — Jason Levin (@iamjasonlevin) [July 30, 2024](https://twitter.com/iamjasonlevin/status/1818297098086776897?ref_src=twsrc%5Etfw) If you’re making memes for your brand, become hyper-focused on what problems your users face. If you’re working on software for writers, you better know what problems writers face (e.g., writer’s block, not enough caffeine, etc.). ### Step 3. Know who you cannot offend. This is something super underrated that most social media managers don’t think about. It’s actually okay to offend some people. I don’t mean using offensive language like insults or charged words — that’s never okay. But it is okay to poke fun at a job group like accountants or YouTubers. You just have to be thoughtful and selective about who you’re offending and who you don’t want to ever offend or poke fun at. For example, at one startup I work with, the product is all about helping founders, so we never try to offend founders. Instead, we pick on VCs (they’re easy targets). At another startup, the customer was engineers, so we never tried to pick on engineers. Instead, we picked on product managers (again, another easy target). > Happy Mother’s Day to the Product Mommy who single-handedly caused the 2022 recession, the most impactful work she’s ever done [pic.twitter.com/7wXfDDpzW6](https://t.co/7wXfDDpzW6) > > — Jason Levin (@iamjasonlevin) [May 12, 2024](https://twitter.com/iamjasonlevin/status/1789781733375627464?ref_src=twsrc%5Etfw) ### Step 4. Embrace the cringe. Is making money cringe? I don’t think so. After all, I’ve proved that memes make millions. Memes are a powerful marketing tactic used by everyone from solo creators to public companies like Netflix. Stop worrying about being cringe, and focus on being funny and making money. [Cringe is the new cool](https://www.cyberpatterns.xyz/p/cringe). Become a cringe arbitrageur. When you’re willing to be cringe and do things others are afraid of, you can get so much more attention on the internet. ![example of the evolution of three meme marketing posts on X (formerly Twitter)](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/meme-marketing-4-20240913-3981032.webp?width=550&height=616&name=meme-marketing-4-20240913-3981032.webp) ### Step 5. Master the tools. The tools and software are actually the least important part. Speed is the most important thing. Yes, you can use paid software like [Photoshop](https://www.adobe.com/products/photoshop/landpa.html?gclid%3DCjwKCAjwxY-3BhAuEiwAu7Y6s4bsQkQw-EbCppvyXrXsDAmh5Byk68sSEQwEU5Zpn5zV8iQfL3K6KBoCOgQQAvD_BwE%26sdid%3DNC5FRF5H%26mv%3Dsearch%26mv2%3Dpaidsearch%26ef_id%3DCjwKCAjwxY-3BhAuEiwAu7Y6s4bsQkQw-EbCppvyXrXsDAmh5Byk68sSEQwEU5Zpn5zV8iQfL3K6KBoCOgQQAvD_BwE:G:s%26s_kwcid%3DAL!3085!3!697384330723!e!!g!!photoshop!1712238394!67643541820%26mv%3Dsearch%26gad_source%3D1), but you can just as easily use free software like [Imgflip](https://imgflip.com/memegenerator) or [Canva](http://canva.com/). Really just use whatever is the fastest. My advice? Don’t overthink the tools. This isn’t a graphic design job — this is meme marketing. Don’t worry about high fidelity, just focus on being funny. Because remember, in the attention economy, being funny makes millions. ## The Takeaway “Humor is related to strength. To have a sense of humor is to be strong: to keep one‘s sense of humor is to shrug off misfortunes, and to lose one’s sense of humor is to be wounded by them. And so the mark — or at least the prerogative — of strength is not to take oneself too seriously. The confident will often, like swallows, seem to be making fun of the whole process slightly, as Hitchcock does in his films or Bruegel in his paintings — or Shakespeare, for that matter.” – Paul Graham, [Taste](https://paulgraham.com/taste.html) Or as I wrote in my book, “Never underestimate the jester because he may be a king in disguise.” From the 22-year-old NYC goofball posting finance bro memes to the venture-backed startups making memes about Silicon Valley to public companies leveraging meme marketing — they’re all proof that being silly on the internet can help you make serious money. ![](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Global-Social-Media-Trends_1080x1080_Opt2.png) ### The State of Social Media in 2025 Explore the top trends in social media for brands to know and optimize your social strategy. - AI Content Creation - Community Building - Social Media Shopping - Social Vs. 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Readable Markdown	When most people see memes pop up, they don’t think much about them. [Download Now: The 2025 State of Social Media Trends \[Free Report\]](https://offers.hubspot.com/social-media-trends-report?hubs_post-cta=anchor "Download Now: The 2025 State of Social Media Trends [Free Report]") “Oh it’s just a stupid meme page,” you might say. “What’s there to think about? What’s the big deal?” But what if I told you some of these “stupid meme pages” are making millions? And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? Would you start thinking about how to use memes in your marketing too? Of course you would\! Meme marketing leverages the power of humor to get attention on the internet, but humor-based marketing isn’t a new thing. It’s been done for hundreds of years since newspaper ads in the 1700s for magical hair growth potions. Meme marketing is just the newest internet-native version of it. And it’s been used by the biggest brands in the world — from Duolingo to Porsche, Sony, and more. As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. Here’s why you should implement it in [your marketing strategy](https://blog.hubspot.com/marketing/marketing-strategy) ASAP. ![meme marketing examples, Duolingo, Porsche, Sony](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/meme-marketing-2-20240913-5518503.webp?width=550&height=647&name=meme-marketing-2-20240913-5518503.webp) ## Memes are the highest leverage marketing on earth. Leverage is all about achieving bigger results with less work. Meme marketing isn’t some magical get-rich-quick scheme. It’s a lever to pull like anything else. And I think it’s one of the strongest out there. Think about it. Memes are: 1. Free to make 2. Fast to make 3. An easy way to go viral What could be higher leverage than that? When I realized this, I became obsessed with understanding the tricks to meme marketing. I interviewed every memelord, meme marketer, and meme page operator I could find: a memelord who sold a content agency for \$1M+, a growth hacker at a fintech startup worth \$100M+ whose main growth tactic has been ads on meme pages to grow it, and a startup founder who drove \$3M+ in SaaS sales from viral memes and sold his company for \$100M+. Then, I wrote all about it in my book [Memes Make Millions](https://www.altamira.studio/store/p/memes-make-millions). ![Jason Levin sitting on a couch reading his book, Memes Make Millions](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/meme-marketing-3-20240913-3066732.webp?width=550&height=413&name=meme-marketing-3-20240913-3066732.webp) But I didn’t just write about the tactics. I put the tactics into action to prove they worked. I tweet memes like a madman and get millions of views every month. I went viral and got 26M+ views for a video of me reading meme-y books on the New York Subway. I even went viral in Paris and got turned into a meme\! All this attention has resulted in hundreds of thousands of dollars per year as a marketing consultant helping startups go viral (and blow up the internet). ## So, how does meme marketing work? ### Step 1. Learn the industry and trends. If you tried paying me \$100k to make memes about hockey, I couldn’t do it. I know nothing about hockey (except that Canadians are weirdly good at it for some reason). But I can make memes about startups and venture capital all day. I live and breathe startups. I listen to [All-In](https://allin.com/) and [My First Million](https://www.mfmpod.com/). I go to the tech parties. I read the books. I work with startups all day everyday, and many of my friends are founders/VCs. I’m on the timeline interacting with people in this world all day. I’m deep in this world. And I can make viral memes night and day. The takeaway: You can only make memes about industries you’re deep in. You can make memes about any industry from hockey to gardening to healthcare to startups. The main thing is you need to know the zeitgeist and what’s going on. Because the meme world is so fast-paced, I actually started a [daily newsletter with new viral memes](https://meme-mail.beehiiv.com/upgrade) to help people figure out the meme zeitgeist. ### Step 2. Know the problems. Good memes come from problems your industry faces. If you look at the best meme pages across finance, tech, whatever, the best memes are typically about problems you’re facing. If you’re in accounting, you meme about Excel. If you’re in startups, you meme about VCs taking the summers off to party in France. If you’re making memes for your brand, become hyper-focused on what problems your users face. If you’re working on software for writers, you better know what problems writers face (e.g., writer’s block, not enough caffeine, etc.). ### Step 3. Know who you cannot offend. This is something super underrated that most social media managers don’t think about. It’s actually okay to offend some people. I don’t mean using offensive language like insults or charged words — that’s never okay. But it is okay to poke fun at a job group like accountants or YouTubers. You just have to be thoughtful and selective about who you’re offending and who you don’t want to ever offend or poke fun at. For example, at one startup I work with, the product is all about helping founders, so we never try to offend founders. Instead, we pick on VCs (they’re easy targets). At another startup, the customer was engineers, so we never tried to pick on engineers. Instead, we picked on product managers (again, another easy target). > Happy Mother’s Day to the Product Mommy who single-handedly caused the 2022 recession, the most impactful work she’s ever done [pic.twitter.com/7wXfDDpzW6](https://t.co/7wXfDDpzW6) > > — Jason Levin (@iamjasonlevin) [May 12, 2024](https://twitter.com/iamjasonlevin/status/1789781733375627464?ref_src=twsrc%5Etfw) ### Step 4. Embrace the cringe. Is making money cringe? I don’t think so. After all, I’ve proved that memes make millions. Memes are a powerful marketing tactic used by everyone from solo creators to public companies like Netflix. Stop worrying about being cringe, and focus on being funny and making money. [Cringe is the new cool](https://www.cyberpatterns.xyz/p/cringe). Become a cringe arbitrageur. When you’re willing to be cringe and do things others are afraid of, you can get so much more attention on the internet. ![example of the evolution of three meme marketing posts on X (formerly Twitter)](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/meme-marketing-4-20240913-3981032.webp?width=550&height=616&name=meme-marketing-4-20240913-3981032.webp) ### Step 5. Master the tools. The tools and software are actually the least important part. Speed is the most important thing. Yes, you can use paid software like [Photoshop](https://www.adobe.com/products/photoshop/landpa.html?gclid%3DCjwKCAjwxY-3BhAuEiwAu7Y6s4bsQkQw-EbCppvyXrXsDAmh5Byk68sSEQwEU5Zpn5zV8iQfL3K6KBoCOgQQAvD_BwE%26sdid%3DNC5FRF5H%26mv%3Dsearch%26mv2%3Dpaidsearch%26ef_id%3DCjwKCAjwxY-3BhAuEiwAu7Y6s4bsQkQw-EbCppvyXrXsDAmh5Byk68sSEQwEU5Zpn5zV8iQfL3K6KBoCOgQQAvD_BwE:G:s%26s_kwcid%3DAL!3085!3!697384330723!e!!g!!photoshop!1712238394!67643541820%26mv%3Dsearch%26gad_source%3D1), but you can just as easily use free software like [Imgflip](https://imgflip.com/memegenerator) or [Canva](http://canva.com/). Really just use whatever is the fastest. My advice? Don’t overthink the tools. This isn’t a graphic design job — this is meme marketing. Don’t worry about high fidelity, just focus on being funny. Because remember, in the attention economy, being funny makes millions. ## The Takeaway “Humor is related to strength. To have a sense of humor is to be strong: to keep one‘s sense of humor is to shrug off misfortunes, and to lose one’s sense of humor is to be wounded by them. And so the mark — or at least the prerogative — of strength is not to take oneself too seriously. The confident will often, like swallows, seem to be making fun of the whole process slightly, as Hitchcock does in his films or Bruegel in his paintings — or Shakespeare, for that matter.” – Paul Graham, [Taste](https://paulgraham.com/taste.html) Or as I wrote in my book, “Never underestimate the jester because he may be a king in disguise.” From the 22-year-old NYC goofball posting finance bro memes to the venture-backed startups making memes about Silicon Valley to public companies leveraging meme marketing — they’re all proof that being silly on the internet can help you make serious money.
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