🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 105 (from laksa017)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa105.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://attrock.com/blog/semrush-vs-ahrefs/\')), getAhrefsUnparsedNoserviceFromURL(\'https://attrock.com/blog/semrush-vs-ahrefs/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/","crawl_time":1776090941,"first_indexed_time":1631896081,"http_code":200,"src_unparsed":"com,attrock!\/blog\/semrush-vs-ahrefs\/ s443","src_root_hash":"18184425114519225305","history_drop_reason":null,"meta_title":"Semrush vs Ahrefs: A Detailed Comparison | Attrock","meta_descriptions":["Semrush vs Ahrefs: Wondering which SEO tool is right for your business? Read this detailed review to find out. We cover the features, pros, cons, and more."],"attrs_boilerpipe_text":"It’s 2024, but digital marketers are still participating in the Semrush vs Ahrefs debate.\nBoth of these tools dominate the SEO landscape. Unsurprisingly, they also happen to be our favorite SEO tools.\nSemrush and Ahrefs can help you conduct keyword research, audit your website, find new backlinks, and more. The scope is endless.\nIf money wasn’t one of the key deciding factors, we would highly recommend investing in both of these tools. However, doing that will set you back almost $220 per month. And that’s considering you’re signing up for the most basic plans.\nNeither of these tools is cheap.\nSo, assuming you had to invest in just one, which of the tools would you go for?\nThis is the question you’ll have an answer to by the end of this Semrush vs Ahrefs review.\nLet’s get started.\nSemrush vs Ahrefs: The Summary Box\nSemrush\nSemrush is an online visibility management platform. From keyword research to rank tracking and everything in between, Semrush is a spectacular all-in-one SEO tool that can help you get on top of the Google SERP.\nAhrefs\nAhrefs is one of the leading SEO tools that rose to fame because of its unbeatable backlink analysis tool. However, just like Semrush, it can also perform other SEO-related tasks such as keyword research, link building, and more.\nProduct Ratings (Out of 5-stars)\nSemrush\nAhrefs\nOverall\nSupport\nFeatures\nUser-Friendliness\nValue for Money\nSemrush\nOverall:\nSupport:\nFeatures:\nUser-Friendliness:\nValue for Money:\nAhrefs\nOverall:\nSupport:\nFeatures:\nUser-Friendliness:\nValue for Money:\nPros and Cons: Semrush\nPros\nCons\nWide range of features\nTime-consuming\nFree version available\nUI has scope for improvement\nSeveral guides and resources for new users\nOn-page, off-page, and technical SEO audits\nFantastic site audit tool\nRegular updates\nGreat customer support\nPros\nWide range of features\nFree version available\nSeveral guides and resources for new users\nOn-page, off-page, and technical SEO audits\nFantastic site audit tool\nRegular updates\nGreat customer support\nCons\nTime-consuming\nUI has scope for improvement\nPros and Cons: Ahrefs\nPros\nCons\nAn extremely user-friendly interface\nNo free plan\nPrompt customer support\nNo free trial\nMassive backlink database\nDoesn’t integrate with Google Analytics\nConducts on-page, off-page, and technical SEO audits\nVideo tutorials for users\nCompetitor spying\nPros\nAn extremely user-friendly interface\nPrompt customer support\nMassive backlink database\nConducts on-page, off-page, and technical SEO audits\nVideo tutorials for users\nCompetitor spying\nCons\nNo free plan\nNo free trial\nDoesn’t integrate with Google Analytics\nPricing Details: Semrush\nPricing Plan\nPrice\nFreemium\nFree\nPro\n$119.95\/month\nGuru\n$229.95\/month\nBusiness\n$449.95\/month\nFreemium:\nFree\nPro:\n$119.95\/month\nGuru:\n$229.95\/month\nBusiness:\n$449.95\/month\nTry it for Free Today!\nPricing Details: Ahrefs\nPricing Plan\nCost (Per Month)\nLite\n$99\/month\nStandard\n$199 per month\nAdvanced\n$399 per month\nEnterprise\n$999\/month\nLite:\n$99\/month\nStandard:\n$199\/month\nAdvanced:\n$399\/month\nEnterprise:\n$999\/month\nTry Ahrefs!\nVerdict\n: Unlike Ahrefs, Semrush offers both – a free plan, and a free trial. What’s more, its higher-tier plans are more affordable. That being said, both the tools are loaded with features. It’s all about finding which one works better for you.\nWho is it For?\nSemrush\nAhrefs\nSmall and medium-sized businesses\nSmall and medium-sized businesses\nBloggers\nBloggers\nEnterprises\nEnterprises\nFreelancers\nFreelancers\nStartups\nStartups\nMarketing agencies\nMarketing agencies\nEntrepreneurs\nEntrepreneurs\nSemrush\nSmall and medium-sized businesses\nBloggers\nEnterprises\nFreelancers\nStartups\nMarketing agencies\nEntrepreneurs\nAhrefs\nSmall and medium-sized businesses\nBloggers\nEnterprises\nFreelancers\nStartups\nMarketing agencies\nEntrepreneurs\nFeatures Comparison: Semrush vs Ahrefs\nSemrush\nAhrefs\nKeyword Overview\nKeyword Search\nKeyword Research\nKeyword Sorting\nKeyword Difficulty Scores\nKeyword Manager\nSite Auditing\nOn-Page and Technical SEO\nCompetitor Benchmarking\nContent Ideation\n–\nLink Building\nOff-Page SEO\nBacklinks Audit\nRank Tracking\nKeyword Management\nAds\nPPC Keyword Tool\nAd Builder\n–\nContent Audit and Analytics\nContent Marketing\nMarket Research\nWriting Assistant\n–\nSocial Media Marketing\nSocial Media Scheduler\n–\nSocial Media Ads\n–\nTraffic Analytics\nCompetitor Analysis\nOrganic Search\nBrand Monitoring\nFree trial\n–\nPayment and Plans\nNo credit card for the trial\n–\n–\nMoney-back guarantee\n–\nCustomized plan\n–\nSemrush\nKeyword Research\nKeyword Overview\nKeyword Search\nKeyword Sorting\nKeyword Difficulty Scores\nKeyword Manager\nOn-Page and Technical SEO\nSite Auditing\nCompetitor Benchmarking\nContent Ideation\nOff-Page SEO\nLink Building\nBacklinks Audit\nRank Tracking\nAds\nKeyword Management\nPPC Keyword Tool\nAd Builder\nContent Marketing\nContent Audit and Analytics\nMarket Research\nWriting Assistant\nSocial Media Marketing\nSocial Media Scheduler\nSocial Media Ads\nCompetitor Analysis\nTraffic Analytics\nOrganic Search\nBrand Monitoring\nPayment and Plans\nFree trial\nMoney-back guarantee\nCustomized plan\nAhrefs\nKeyword Research\nKeyword Overview\nKeyword Search\nKeyword Sorting\nKeyword Difficulty Scores\nKeyword Manager\nOn-Page and Technical SEO\nSite Auditing\nCompetitor Benchmarking\nOff-Page SEO\nLink Building\nBacklinks Audit\nRank Tracking\nAds\nKeyword Management\nPPC Keyword Tool\nContent Marketing\nContent Audit and Analytics\nMarket Research\nCompetitor Analysis\nTraffic Analytics\nOrganic Search\nBrand Monitoring\nVerdict\n: Both Semrush and Ahrefs are loaded with robust features. However, Semrush has a slight edge since it also offers tools for social media marketing and advertising.\nDisclaimer:\nThis content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.\nTable of Contents\nDetailed Review: Semrush\nKeyword Research\nBacklink Analysis\nTechnical SEO Audit\nPosition Tracking\nSupport\nAdditional Features\nDetailed Review: Ahrefs\nKeyword Explorer\nBacklink Analysis\nTechnical SEO Audit\nRank Tracking\nSupport\nSemrush Pricing Plans\nAhrefs Pricing Plans\nWhat Do Their Customers Say About Them?\nFAQs\nSemrush\nAhrefs\nFinal Verdict\nDetailed Review: Semrush\nOne of Semrush’s most popular claims to fame is the diverse set of tools it offers.\nDespite the huge number of features, Semrush continues to be extremely easy to use for beginners and experts alike.\nThat’s something, right?\nNow, without further ado, let’s review the platform’s primary features and find out if it’s worth your time and investment.\nKeyword Research\nPrimarily known for its keyword research abilities,\nSemrush\noffers 6 different tools for the purpose. These are:\nKeyword Overview\nOrganic Research\nKeyword Magic Tool\nKeyword Gap\nKeyword Manager\nOrganic Traffic Insights\nThat’s a lot, right?\nDon’t be overwhelmed—let me walk you through each of these one at a time.\nKeyword Overview\nThe Keyword Overview tool lets you run a full analysis of your target keywords in just a few clicks.\nAll you need to do is enter the keyword and the country.\nImage via Semrush\nSo, what information does Semrush generate for you?\nThe tool will display metrics such as search volume, keyword difficulty, cost per click (CPC), global volume, and search trends.\nImage via Semrush\nAs you can see, Semrush keyword research tool gives you in-depth data including:\nMonthly search volume\nPaid search data\nTotal number of organic results\nCPC distribution\nKeyword trends\nKeyword suggestions\nPhrase match keywords\nQueries and related keyword ideas\nAnd that’s not it.\nHere are some of the other things the tool can do:\nEasily export and import keyword lists\nAnalyze up to 100 URLs for your keyword\nGenerate millions of kickass content ideas\nBuild custom keyword lists\nBut the reason\nSemrush\nreally wins here is its massive keyword database—21 billion words and counting.\nImage via Semrush\n(See the magic for yourself with a\n7-day free trial\nof Semrush)\nOrganic Research\nWe all want to be let in on our competitors’ keyword strategies, right?\nSemrush’s Organic Research tool will help you do exactly that.\nWith it, you can discover your competitors’ best keywords, keep close tabs on the way your rivals’ rankings are changing, and even find new organic competitors.\nKeyword Magic Tool\nThis keyword research tool pretty much works like magic.\nIt generates spectacular keyword suggestions by scouring 142 geodatabases.\nTo further narrow down your search, you can also use modifiers such as Broad Match, Phrase Match, Exact Match, or Related.\nImage via Semrush\nThe best part of the tool?\nIts auto-grouping feature.\nThis lets you create automatic groups based on shared stems. The stem is a common root word amongst a group of phrases. For instance, “shoes for rains,” “shoes for football,” and “shoes on sale” share the stem “shoes.”\nThese groups allow you to deepen your search, enabling you to access more relevant keyword ideas.\nKeyword Gap\nAs the name suggests, this tool will help you identify SEO gaps by comparing your keyword profile to competitors’.\nYou can specify up to 5 domains, subdomains, folders, or exact URLs of your choice.\nYou can also go the extra mile to switch between\nkeyword types\n—organic, paid search, and PLA.\nThe best part is that you can compare keywords for URLs, subdomains, mobile, desktop, and subfolders.\nYou can also see how keywords overlap between competing domains in the niche.\nImage via Semrush\nEventually, you can use the missing and weak keywords to feed your SEO campaigns.\nKeyword Manager\nYou’re probably going to want to save your favorite keywords in one place.\nThanks to\nSemrush’s Keyword Manager\n, you can list all your essential keywords and their metrics into XLSX or CSV files. It’s also extremely easy exporting them to other Semrush tools.\nImage via Semrush\nTry Semrush for Free Today\nOrganic Traffic Insights\nThis is just the tool you need to monitor your organic search traffic performance.\nIt put together information from Semrush, Google Analytics, and Google Search Console in a single dashboard.\nImage via Semrush\nThis tool helps you review your website’s performance based on metrics such as total users, new users, average session duration, bounce rate, etc.\nBacklink Analysis\nNow, on to the trickiest, yet most rewarding part of SEO.\nSemrush\nprovides a suite of robust tools for backlink management. From unearthing backlink opportunities to auditing them to tracking your progress, Semrush will do all the heavy lifting for you.\nSemrush offers five backlink tools:\nBacklink Analytics\nBacklink Audit Tool\nBacklink Gap\nBulk Backlink Analysis\nLink Building Tool\nNow, let’s find out how each one of them fares.\nBacklink Analytics\nBacklink Analytics on Semrush makes it easy for you to study your and your competitors’ backlink profiles.\nAnd how is that?\nYou simply need to enter the domain or URL in the search box and press enter.\nThe tool will then show you data on a number of metrics including the website’s authority, referring domains, backlinks, authority scores, etc.\nImage via Semrush\nBacklink Audit Tool\nThis tool gives you a complete overview of your backlink profile.\nIt helps you weed out potentially harmful backlinks by displaying toxic scores based on over 45 markers.\nImage via Semrush\nWhat’s more?\nYou can easily analyze the performance of your backlinks for the last 60 days.\nBased on the analysis, you can audit, remove, and disavow links to avoid Google penalties.\n(What are you waiting for? Claim your\nfree 7-day trial\ntoday!)\nBacklink Gap\nThe Backlink Gap tool allows you to compare the backlink profiles of up to five websites at once.\nThis is what the tool looks like:\nImage via Semrush\nYou can alter the time frame to view backlinks from over the past 3 months, the past year, or all time.\nThis will help you identify new\nlink-building opportunities\n.\nBulk Backlink Analysis\nWant to compare the backlink profiles of several websites at once?\nSemrush\nhas just the right solution for you!\nThe bulk backlink analysis tool lets you enter up to 200 URLs, domains, subdomains, or folders at once.\nImage via Semrush\nTo further dissect your rivals’ backlink strategy patterns, you can even sort the backlinks by text, image, form, frame, etc.\nHere’s what the results will look like:\nImage via Semrush\nLink Building Tool\nThis is a handy tool for furthering your link-building efforts.\nSo, what exactly does it do?\nFor starters, it gives you a quick view of all your link-building activities.\nIt will also generate a list of potential websites for backlinking based on a target keyword.\nImage via Semrush\nStart Your Semrush Pro Free Trial Today!\nNow, let’s take a look at the rest of Semrush’s features.\nTechnical SEO Audit\nSemrush also lets you look into your website’s health score.\nIt has one of the\nbest SEO audit tools\n, that scans your website for more than 140 technical and SEO mistakes.\nIt then offers actionable tips for improving your website. These can include:\nKeyword suggestions\nInternal linking strategies\nIdeas on how to improve content\nWith this tool, you’ll also receive updates on the crawlability of your website.\nBased on the severity of the SEO issues, they are categorized into three groups of warnings, errors, and notices. While identifying the frequency of issues, Semrush informs you of the issue that requires your immediate attention.\nThe Site Audit tool automatically crawls your website on a weekly basis once you schedule the audit.\nOnce the crawl is complete, Semrush’s Site Audit tool generates in-depth SEO audit reports on:\nWebsite crawlability\n: Site Audit analyzes your site to check its crawlability and indexability.\nLoading speed\n: You will get a weekly report on your site’s performance in terms of page loading speed that impacts user experience in a major way.\nIssues with internal links\n: Right from broken links, too many links, to nofollow attributes, the SEO audit report gives you an overview of\ninternal linking\nissues. By fixing these issues, you can optimize the website structure and PageRank distribution.\nSecurity\n: The HTTPS report helps you monitor the status of your website’s security.\nInternational SEO:\nRunning a website in multiple regions and languages? If you have a multilingual site, Google should ideally show content to users in the local language.\nFor instance, for a Dutch user, the Dutch version of your web pages should be shown. The technical solution that ensures this happens, are the hreflang tags.\nSemrush’s Site Audit tool detects if the hreflang tags are being implemented correctly. If they are not implemented appropriately, the right local version of your web pages may not be shown by Google.\nCompare Crawls:\nProgress reports and Compare Crawls help you analyze and compare the results of various SEO audits and monitor progress over time.\nImage via Semrush\nWhen comparing Semrush vs Ahrefs, you need to evaluate not only the technical SEO audit capabilities of these tools but also the on-page SEO audit features.\nAs you can expect, Semrush offers in-depth on-page SEO audit reports apart from technical SEO. These include:\nSemantic ideas\n: You can rely on the SEO Checker tool to discover topics and keywords that are related to your target keyword. By using these semantic ideas, you can enrich the content of your website..This, in turn, translates to improved Google rankings.\nContent analysis\n: Semrush’s on-page SEO capabilities extend to content analysis. The tool checks the content of top performers to offer content suggestions. For instance, you can gain insights on your content’s readability, whether it is informative, and if it suffers from keyword overstuffing.\nUX state:\nThe page checker tool identifies the user experience state of your web pages by analyzing the data from Google Analytics.\nUnderstand how to get your website showcased in one of Google’s SERP Features. The tool sorts through data of your top 10 competitors, analyzes the keywords that trigger SERP features, and recommends actions.\nLinks\n: You can discover quality backlinks by leveraging the\nSEO audit tool\n.\nOptimize ranking\n: The SEO Checker detects the top-performing web pages and gives you suggestions on optimizing them further with specific keywords.\nIsn’t that great?\nIn a nutshell,\nSemrush’s SEO Audit tool\nwill point out issues on your website that need work, thus helping you climb up the Google search results page.\nPosition Tracking\nThe next aspect to cover in this comparison of Semrush vs Ahrefs is the position tracking feature. In the end, the impact of your SEO efforts boils down to your position on the SERP.\nSemrush makes rank tracking a breeze.\nIt requires you to select your target keywords, following which it does all the work.\nThis tool tracks your campaign progress, fixes cannibalization, and optimizes your targeting efforts.\nImage via Semrush\nThe best part?\nIt updates its data every single day.\nThe position\ntracking tool\nalso shows you the best performing keywords for your website, along with those with positive impact (improved rankings) and negative (declined rankings).\nMany marketers really struggle to stay up to date with is the constant Google algorithm updates.\nBut Semrush has one of the\nbest rank tracker tools\n, making it extremely easy to monitor these changes.\n(Don’t believe me? Grab your\nfree trial\nand see for yourself.)\nSupport\nWe haven’t needed much support with Semrush.\nAnd that’s a great thing!\nThat being said, you can contact the Semrush support team at any time.\nThey offer three channels of support—chat, phone, and email.\nYou can also reach out to them by filling out an online form and stating your query\/requirement.\nAdditional Features\nSemrush is not just an SEO tool.\nLet’s take a quick look at some of its other cool features.\nContent Marketing\nSemrush\noffers an all-encompassing\ncontent marketing platform\n.\nIt is armed with tools that help you conduct topic research, create content plans, write articles, optimize them, analyze mentions, measure performance, and eventually, improve it.\nImage via Semrush\nSocial Media Platform\nSemrush comes equipped with a social media scheduler for various platforms.\nImage via Semrush\nWhat else?\nYou can use the platform to track competitors, understand your audience, boost your posts, as well as create and manage ad campaigns.\nYes, you read that right.\nAnd again, this was just to scratch the surface. Semrush also offers an\naffiliate program\n, detailed analytics reports, and more.\nClearly, Semrush is a beast of a tool!\nGet Started Today!\nNow, it’s time to put Ahrefs to the test.\nDetailed Review: Ahrefs\nAhrefs is a popular SEO tool that’s widely touted for its ease of use.\nLike Semrush,\nAhrefs\nalso offers tools to perform keyword research, backlink analysis, SEO audits, and position tracking.\nBut the question is—when it comes to Semrush vs Ahrefs, is Ahrefs better than Semrush?\nKeep reading to find out.\nKeyword Explorer\nAhrefs is armed with one of the most powerful keyword research tools.\nIts Keywords Explorer tool can inform your keyword strategy from start to end.\nLet’s find out all that it can do.\nKeyword Ideas and Analysis\nJust like most other\nSEO tools\n, Ahrefs will generate thousands of keyword ideas in just a few clicks.\nSimply enter your target keyword, a search engine, and a country, and voilà! Ahrefs will present you with a list of keyword ideas.\nImage via Ahrefs\nYou can also see the keyword difficulty, search volumes, cost per click (CPC), parent keywords, etc.\nThe kicker?\nYou can analyze up to 10,000 keywords in one run.\nWhat’s more, Ahrefs realizes that Google isn’t the only search engine out there. And so, it generates keyword ideas for nine other search engines including YouTube, Amazon, and Yandex.\nNow, moving on to competitor keyword analysis.\nDoes Ahrefs offer that feature?\nYes!\nSimply click on ‘Organic Search’ under the ‘Site Explorer’ tab.\nThen, enter your competitors’ domain name, and wait for the magic to unfold.\nAhrefs will feed you with all the keywords your competitors are ranking for, across different countries.\nImage via Ahrefs\nRemember—Ahrefs is equipped with data from 243 countries!\n(Don’t miss out. Claim your\n7-day trial\nnow.)\nHere’s the list of useful data Ahref’s Keyword Explorer offers:\nAll keyword ideas including all the terms\nPhrases that contain your keyword\nKeyword ideas with the same terms as the target keyword\nSearch suggestions including queries that come up in ‘autocomplete’ during the keyword search\nNewly discovered keywords and search queries\nTop-ranking pages for the keyword you want to target\nAdvanced Metrics for Deeper Insights\nIf you want to dive deeper into the ‘why’ of your keyword difficulty score, Ahrefs’ advanced metrics will help you immensely.\nIt shows you data for metrics such as:\nClicks Per Search:\nThe number of search results people click on average for a particular keyword.\n% of Paid Clicks vs Organic Clicks:\nDisplays how clicks on the search results are distributed between paid and organic.\nReturn Rate:\nA Unique Ahrefs metric that analyzes which keyword gets more repeat searches.\nAnalyzing this data will help you\nget on the first page of Google quickly\n.\nSERP Overview\nAhrefs’ SERP Overview report is a feature that’s one of its kind.\nIt lets you see the top-ranking results for any keyword along with all their SEO metrics at a glance.\nImage via Ahrefs\nThe tool brings together crucial SEO metrics such as organic traffic, organic keywords, and backlinks together.\nI’ve used this tool time and again to understand why certain pages rank where they do.\nNow, here, you might wonder at this stage of the Semrush vs Ahrefs review, which tool is better for keyword research.\nIf we are going to judge solely on the tools’ keyword research capabilities, Semrush goes a step beyond Ahrefs.\nWhile Ahrefs shows you keyword difficulty, search volume, CPC, and clicks for seed keywords, Semrush also shows you keyword trends and competitive density.\nThis doesn’t mean Ahrefs is bad! The area where Ahrefs scores over Semrush is that it shows you data from ten search engines, while Semrush focuses only on Google.\nAlso, Ahrefs may be a better tool to use if you want clickstream based metrics.\nIn terms of the keyword database, Ahrefs and Semrush are neck to neck. Ahrefs has 20.8 billion keywords across 10 search engines in 243 countries.\nSemrush’s Keyword Magic tool has over\n21.1\nbillion keywords across 142 geographic databases.\nAbove all, the fact that Ahrefs offers some free\nkeyword research\ntools may also play a role when determining which tool to opt for after reading the Semrush vs Ahrefs review.\nBacklink Analysis\nIn terms of backlink analysis, Ahrefs has two main tools. They are:\nSite Explorer\nContent Explorer\nWhile these aren’t inherently\nbacklink analysis tools\n, you can use them for the purpose seamlessly.\nLet’s find out how.\nSite Explorer\nThrough the Site Explorer tool, you can dissect any domain’s backlink profile to the core.\nAll you need to do is enter a domain on the tool.\nAhrefs will then generate a list of all the referring domains, along with data on metrics such as DR (Domain Rating), UR (URL Rating), keywords, inbound and outbound links, anchor text used for the backlink, etc.\nYou can also see the amount of traffic each page is getting.\nImage via Ahrefs\nHow does this help, you may ask?\nThese metrics can help you identify which websites are driving the most traffic to your competitors. Eventually, you can figure out which of them you should reach out to.\nBTW, do you know what makes Ahrefs’ backlink data so reliable?\nThe fact that it boasts the world’s largest index of live backlinks—over 14 trillion links!\nContent Explorer\nTo be able to receive backlinks naturally, your content needs to be strong and engaging.\nThis is what the Ahrefs Content Explorer tool can help you with.\nIt lets you discover the most popular articles on any topic. You can further filter the results by organic traffic, referring domains, social shares, etc.\nThis way, you can easily gauge if there are certain topics that are attracting more backlinks. If there are, you must consider writing about those.\nImage via Ahrefs\nWhat else can the Content Explorer do?\nIt can help you unearth broken link-building opportunities.\nIn simple words, you can find dead pages with backlinks on any given topic.\nThen, you can recreate the dead page, and ask those linking to the dead page to link to you instead.\nNeat, right?\nTechnical SEO Audit\nAhrefs’ site audit tool will help you point out what is holding your website back from ranking.\nFor starters, it will give your website an overall SEO health score by crawling all of its web pages.\nWhat’s more?\nIt offers a range of free\naudit tools\nsuch as:\nSite Audit\nBacklink Checker\nBroken Link Checker\nWebsite Authority Checker\nSEO Checker\nWebsite Checker\nWhile these are not standalone tools, they come as value-adds for those with Ahref’s subscription. For instance, if you have subscribed to one of Ahref’s paid plans, you will get 5,000 additional monthly crawl credits.\nHowever, in the battle between Semrush vs Ahrefs, Semrush has a slight edge because it offers a free plan, unlike Ahrefs.\nSite Audit extracts printable reports after grouping by issues. These reports are colored charts that let you visualize data in an easy way.\nIt checks your website for over 100 pre-defined SEO issues relating to these issues:\nPerformance including too-large HTML or CSS,: slow pages\nMissing or duplicate HTML tags\nNon-optimal length of H1,  title tags, and meta descriptions\nLow word counts, duplicate pages, etc.\nMissing social tags\nIncoming links and orphan pages\nLinks to broken pages\nIssues with JavaScript and images\nExternal pages\nYou can schedule the site crawls on a daily, weekly or monthly basis to stay on top of your site’s SEO.\nThe Ahrefs SEO Toolbar is compatible with both Firefox and Chrome. You can add it as a browser extension to get rich SEO data on websites and pages you visit. Not surprisingly, thousands of professionals leverage this tool from Ahrefs to boost their SEO.\nIts free features are:\nOn-page SEO\nSERP positions\nRedirect tracer\nCountry changer\nOutgoing links report along with broken link checker and link highlighter\nAll in all, these tools help you know exactly where your (and your competitors’) website stands, and what to do to make it better.\nImage via Ahrefs\nFor SEO professionals that want to go beyond the pre-defined issues, Ahrefs also offers a powerful Data Explorer tool. With it, one can make custom filters based on various parameters, and completely personalize the site auditing process.\nThe best part about Ahrefs’\nsite audit tool\n?\nIt is completely cloud-based!\nTry Ahrefs Now.\nAs you know by now after reading the Semrush vs Ahrefs review so far, that both the tools have robust SEO auditing features.\nYou can use any of these tools to assess your site’s on-page and technical SEO. Both tools search for issues that impact your site’s SEO including:\nSlow-loading content\nDuplicate content\nMissing headers and meta-descriptions\nSSL problems\nCrawl errors\nOveruse of keywords\nLarge image files\nBroken links\nSemrush’s audit tool automatically provides a simple list that you can use to fix your SEO issues. With Ahrefs, you’ll have to manually analyze the audit reports to create your own ‘to-do’ lists. However, you can create custom filters and segment your data using Ahref’s Data Explorer tool.\nRank Tracking\nNow, we come to the rank tracking feature in this section of the Semrush vs Ahrefs blog post. The Ahrefs Rank Tracker helps you monitor your Google rankings across 170 countries.\nWhat do you need to do?\nSimply input a list of keywords, add multiple countries for each keyword, and type in your competitors’ URLs.\nHereon, Ahrefs will start tracking data and send you consistent updates.\nThe tool also churns out interactive graphs that will give you a history of metrics such as visibility, average position, and traffic.\nImage via Ahrefs\nAnd that’s not it.\nYou can also compare your keyword ranking side-by-side with your competitors’. This will help you comprehend where you’re lagging and over time,\nimprove your SEO results\n.\nThe best part is that Ahrefs sends you regular email reports highlighting notable changes in your keyword rankings, so that you never miss a beat.\nSupport\nAhrefs makes it pretty easy for users to reach out for help. You can reach the customer support team via chat or email. Unfortunately, the platform doesn’t offer phone support yet.\nImage via Ahrefs\nHowever, their support is generally pretty prompt, and they respond to queries within minutes. The team is available around the clock from Monday to Friday.\nSemrush Pricing Plans\nSemrush offers four plans you can choose from:\nFree\nPro\n: $119.95\/month\nGuru\n: $229.95\/month\nBusiness\n: $449.95\/month\nSo, which one is right for you?\nWhile you may be tempted to opt for the free plan, note that it comes with several limitations on its features and relatively weak campaign capabilities. That being said, if you’re only starting off or simply testing the platform’s UI, the free plan might work well for you!\nThe Pro plan is a great pick for startups, freelancers, and small in-house teams.\nThe Guru plan, which is also the most sought-after plan, is perfect for SMEs, growing agencies, and marketing professionals.\nThe Business plan is designed for large agencies and enterprises with a substantial online presence.\nFinally, you can also contact the sales team at\nSemrush\nand get a plan customized for yourself!\nAhrefs Pricing Plans\nLike Semrush, Ahrefs also comes with four pricing plans:\nLite\n: $99\/month\nStandard\n: $199\/month\nAdvanced\n: $399\/month\nEnterprise\n: $999\/month\nThe Lite plan gives access to many great features and is a steal at that price. It’s perfectly designed for freelancers and beginners.\nThe Standard plan is best for small to medium-sized businesses and agencies.\nIf you’re a professional SEO expert with the need for advanced features, put your faith in the Advanced plan.\nNeed more?\nCheck out the Ahrefs Agency plan.\nWhat Do Their Customers Say About Them?\nSemrush\nAhrefs\n“If you ask an agency to deliver 10x organic search growth through content, they will assign a large team to your project. Our content team, in contrast, runs activities with Semrush without having an army of people specialized in SEO.”\n– Fabrizio Ballarini, Organic Growth, Wise.\n“Our company's SEO strategy is fully based on Ahrefs' tools and tutorials. Last year we increased organic traffic to our website by 250%.”\n– Evaldas Mockus, SEO team lead, Omnisend.\n“When it comes to pure value, Semrush wins. That's mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price.”\n– Brian Dean, Founder, Backlinko.\n“Ahrefs provides us with detailed and in-depth data that we need to make strategic decisions. Plus, it is fun and always getting better.”\n– Viola Eva, Founder, Flow SEO.\nFAQs\nSemrush\nQ1. Is Semrush a free tool?\nA.\nNo, Semrush is a paid tool. While the platform does offer a free plan, there’s a catch. It comes with limited functionality. For instance, you can only manage one project and track 10 keywords per day. So, if your needs go beyond that, you should subscribe to one of its paid plans.\nQ2. Does Semrush offer a free trial?\nA.\nYes!\nSemrush\noffers a free 7-day trial with its Pro and Guru plans. It’s a great way to test out the platform’s features and UI.\nAnd while Semrush requires you to register with your credit card, you can rest assured that it won’t be charged until your free trial is over.\nQ3. Is Semrush worth the money?\nA.\nSemrush is 100% worth the money. While it’s anything but cheap with its lowest plan costing $99, the investment definitely pays off in the long run.\nSemrush offers a number of premium SEO tools for keyword research, backlink analysis, position tracking, etc.\nWhat’s more?\nIt also doubles up as a content marketing and social media marketing platform, giving users more bang for the buck.\nQ4. What is Semrush’s refund policy?\nA.\nSemrush offers a 7-day money-back guarantee. This means that if you request a refund within 7 days of signing up or renewing, Semrush will refund your net price. No questions asked.\nQ5. How many people can use Semrush?\nA.\nSemrush follows a one-owner-per-subscription model. However, if you’re using\nSemrush\nfor your team, you can always add new users as per your needs. Based on your plan, there’s an additional cost for the same.\nWith the Pro plan, a new user costs $45\/month, whereas, with the Guru and Business plans, the cost is $80\/month and $100\/month respectively.\nGet Semrush Free Trial Now!\nAhrefs\nQ1. Is Ahrefs free?\nA.\nNo. Ahrefs is a paid tool. Unlike Semrush, it doesn’t offer a free trial or a free plan. However, you can enjoy 2 months free if you choose to pay annually.\nWhat’s more?\nAhrefs does offer a bunch of SEO tools for free, such as a broken link checker, a website authority checker, a keyword rank checker, etc.\nQ2. Does Ahrefs come with a free trial?\nA.\nNo, Ahrefs doesn’t come with a free trial. However, they offer free access to Webmaster tools including the Site Audit and Site Explorer tools.\nQ3. Is Ahrefs easy to use for beginners?\nA.\nAhrefs is an easy-to-use SEO tool for beginners and experts alike. In fact, its clean and intuitive user interface is one of its biggest claims to fame.\nIn addition, Ahrefs provides users with a number of blog articles, guides, and other resources so that they’re never left in the dark. You can also reach out to their customer support team in case of any queries.\nQ4. How many users can use an Ahrefs account?\nA.\nAhrefs’ Lite and Standard plan only allow a single user per subscription. On the other hand, its Advanced and Enterprise plans allow three and five users per subscription respectively.\nHowever, no matter which plan you choose, you can add more users to your account at a cost ranging from $20 to $50 per user per month depending on the features.\nQ5. What can Ahrefs do?\nA.\nAhrefs comes with premium tools that empower you to improve your site’s SEO. To scratch the surface, it can help you do keyword research for 10 search engines, conduct site audits and local SEO, and win more backlinks. The scope of the tool is endless.\nSubscribe to Ahrefs Now!\nFinal Verdict\nThe Semrush vs Ahrefs debate can go on forever.\nAnd by now, you can probably see why. They’re both spectacular\nSEO platforms\nthat bring a suite of robust tools to the table.\nAnd while Semrush’s tools for keyword research are impeccable, Ahrefs offers the best backlink analysis features.\nBut we’ll level with you. Given its massive databases and the additional features it offers, we would choose\nSemrush\n. We’ve been using the tool for years now, and it has helped us unravel unmatched insights for ourselves and our clients.\nThat being said, no tool is the wrong choice. Both Semrush and Ahrefs can help you improve your\nSEO rankings\ngreatly.\nWhich tool are you leaning towards? Have you tried any of them? Do you have an obvious preference? Please share your experience in the comments section.\nDisclaimer:\nThis content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.","attrs_markdown":"[![](https:\/\/attrock.com\/wp-content\/uploads\/2021\/07\/att_logo.png)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/)\n\n- [Home](https:\/\/attrock.com\/)\n- [About]()\n  #### About Us\n  - [About](https:\/\/attrock.com\/about-us\/)\n  - [Careers](https:\/\/attrock.com\/careers\/)\n  - [Consulting](https:\/\/attrock.com\/digital-marketing-consultant\/)\n- [Services]()\n  #### Build Your Brand\n  - [Content Marketing Services](https:\/\/attrock.com\/content-marketing-services\/)\n  - [Influencer Marketing Services](https:\/\/attrock.com\/influencer-marketing-services\/)\n  - [Online PR Services](https:\/\/attrock.com\/online-pr-services\/)\n  - [Podcast Launch Services](https:\/\/attrock.com\/podcast-launch-services\/)\n  - [Video Editing Services](https:\/\/attrock.com\/video-editing-services)\n  \n  #### Boost Your Leads & Sales\n  - 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[Blogger Outreach Services](https:\/\/attrock.com\/blogger-outreach-services\/)\n  - [Content Writing Services](https:\/\/attrock.com\/content-writing-services\/)\n  - [Conversion Rate Optimization Services](https:\/\/attrock.com\/conversion-rate-optimization-services\/)\n  - [Guest Posting Services](https:\/\/attrock.com\/guest-posting-services\/)\n  - [Link Building Services](https:\/\/attrock.com\/link-building-services\/)\n  - [Mobile App Marketing Services](https:\/\/attrock.com\/mobile-app-marketing-services\/)\n  - [Penalty Removal Services](https:\/\/attrock.com\/penalty-removal-services\/)\n  - [Content Marketing Agency](https:\/\/attrock.com\/content-marketing-agency\/)\n  - [Instagram Marketing Services](https:\/\/attrock.com\/instagram-marketing-services\/)\n- [Tools]()\n  #### SEO Tools\n  - [Meta Tag Analyzer](https:\/\/attrock.com\/meta-tag-analyzer\/)\n  - [Domain Age Checker](https:\/\/attrock.com\/domain-age-checker\/%20)\n  - [Redirection Checker](https:\/\/attrock.com\/redirection-checker\/%20)\n  - [Canonical Tag Checker](https:\/\/attrock.com\/canonical-tag-checker\/%20)\n  - [Schema Markup Generator](https:\/\/attrock.com\/schema-markup-generator\/%20)\n  - [Meta Tag Generator](https:\/\/attrock.com\/meta-tag-generator\/)\n  - [SSL Checker](https:\/\/attrock.com\/ssl-checker\/)\n  - [Open Graph Checker](https:\/\/attrock.com\/open-graph-checker\/)\n  - [Robots Txt Generator](https:\/\/attrock.com\/robots-txt-generator\/)\n  - [Keyword Density Checker](https:\/\/attrock.com\/keyword-density-checker\/)\n  - [Domain & Page Authority Checker](https:\/\/attrock.com\/page-authority-checker\/)\n  - [Heading Tag Checker](https:\/\/attrock.com\/headline-tag-checker\/)\n  \n  #### Content & Image Tools\n  - [Spell Checker](https:\/\/attrock.com\/spell-checker\/)\n  - [Grammar Checker](https:\/\/attrock.com\/grammar-checker\/)\n  - [Word Counter](https:\/\/attrock.com\/word-counter\/)\n  - [Online Proofreader](https:\/\/attrock.com\/online-proofreader\/)\n  - [Tiny Image Compression](https:\/\/attrock.com\/image-compression-tool\/%20)\n  - [Favicon Generator](https:\/\/attrock.com\/favicon-generator\/)\n  - [Image Translator](https:\/\/attrock.com\/image-translator\/)\n  - [Image Resizer](https:\/\/attrock.com\/image-resizer\/)\n  - [Image Alt Text Generator](https:\/\/attrock.com\/image-alt-txt-generator\/)\n  \n  #### Security & Utility Tools\n  - [IP Locator](https:\/\/attrock.com\/ip-locator\/)\n  - [Password Generator](https:\/\/attrock.com\/password-generator\/)\n  - [QR Code Generator](https:\/\/attrock.com\/qr-code-generator\/)\n  - [Email Permutator](https:\/\/attrock.com\/email-permutator\/)\n  \n  #### AI Tools\n  - [LLMs Txt Generator](https:\/\/attrock.com\/llms-txt-generator\/)\n  - [AI Content Detector](https:\/\/attrock.com\/ai-content-detector\/)\n- [Resources]()\n  [Guide]()\n  \n  - [Blog](https:\/\/attrock.com\/blog\/)\n  - [Marketing Template](https:\/\/attrock.com\/marketing-templates\/)\n  \n  [Case Studies](https:\/\/attrock.com\/case-study\/)\n  \n  - [SEO Case Study](https:\/\/attrock.com\/case-study\/seo-case-study\/)\n  - [Content Marketing](https:\/\/attrock.com\/case-study\/content-marketing\/)\n  - [Mobile App Marketing](https:\/\/attrock.com\/case-study\/mobile-app-marketing\/)\n  - [Influencer Marketing Case Study](https:\/\/attrock.com\/case-study\/influencer-marketing-case-study\/)\n  - [Online PR Case Study](https:\/\/attrock.com\/case-study\/online-pr-case-study\/)\n  - [Website Traffic Case Study](https:\/\/attrock.com\/blog\/website-traffic-case-study\/)\n  - [Content Marketing Case Study](https:\/\/attrock.com\/blog\/case-study-content-marketing\/)\n  \n  [Ebooks](https:\/\/attrock.com\/ebook\/)\n  \n  - [Product Launch Strategy Ebook](https:\/\/attrock.com\/ebook\/product-launch-strategy-ebook\/)\n  - [App Store Optimization Ebook](https:\/\/attrock.com\/ebook\/app-store-optimization-ebook\/)\n  - [Influencer Marketing Ebook](https:\/\/attrock.com\/ebook\/influencer-marketing-ebook\/)\n  \n  [Tools](https:\/\/attrock.com\/#tools)\n  \n  - [TinyImage - Image Compression Tool](https:\/\/attrock.com\/image-compression-tool\/)\n  - [Schema Markup Generator](https:\/\/attrock.com\/schema-markup-generator\/)\n  - [AI Content Detector](https:\/\/attrock.com\/ai-content-detector\/)\n- [Contact](https:\/\/attrock.com\/contact\/)\n- [FREE Marketing Plan]()\n\n[![](https:\/\/attrock.com\/wp-content\/uploads\/2021\/07\/att_logo.png)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/)\n\n- [Home](https:\/\/attrock.com\/)\n- [About]()\n  - [About Us](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/)\n    - [About](https:\/\/attrock.com\/about-us\/)\n    - [Careers](https:\/\/attrock.com\/careers\/)\n    - [Consulting](https:\/\/attrock.com\/digital-marketing-consultant\/)\n- [Services]()\n  - [Build Your Brand]()\n    - [Content Marketing Services](https:\/\/attrock.com\/content-marketing-services\/)\n    - [Influencer Marketing Services](https:\/\/attrock.com\/influencer-marketing-services\/)\n    - [Online PR Services](https:\/\/attrock.com\/online-pr-services\/)\n    - [Podcast Launch Services](https:\/\/attrock.com\/podcast-launch-services\/)\n    - [Video Editing Services](https:\/\/attrock.com\/video-editing-services)\n  - [Boost Your Leads & Sales]()\n    - [Search Engine Optimization Services](https:\/\/attrock.com\/search-engine-optimization-services\/)\n    - [Content Marketing Services](https:\/\/attrock.com\/content-marketing-services\/)\n    - [Influencer Marketing Services](https:\/\/attrock.com\/influencer-marketing-services\/)\n    - [Lead Generation Services](https:\/\/attrock.com\/lead-generation-services\/)\n    - [Landing Page Optimization Services](https:\/\/attrock.com\/landing-page-optimization-services\/)\n    - [Affiliate Marketing Services](https:\/\/attrock.com\/affiliate-marketing-services\/)\n    - [Email Marketing Services](https:\/\/attrock.com\/email-marketing-services\/%0A)\n  - [Optimize Your ROI]()\n    - [Influencer Marketing Services](https:\/\/attrock.com\/influencer-marketing-services\/)\n    - [Lead Generation Services](https:\/\/attrock.com\/lead-generation-services\/)\n    - [Landing Page Optimization Services](https:\/\/attrock.com\/landing-page-optimization-services\/)\n    - [Affiliate Marketing Services](https:\/\/attrock.com\/affiliate-marketing-services\/)\n  - [Standalone Services]()\n    - [Blogger Outreach Services](https:\/\/attrock.com\/blogger-outreach-services\/)\n    - [Content Writing Services](https:\/\/attrock.com\/content-writing-services\/)\n    - [Conversion Rate Optimization Services](https:\/\/attrock.com\/conversion-rate-optimization-services\/)\n    - [Guest Posting Services](https:\/\/attrock.com\/guest-posting-services\/)\n    - [Link Building Services](https:\/\/attrock.com\/link-building-services\/)\n    - [Mobile App Marketing Services](https:\/\/attrock.com\/mobile-app-marketing-services\/)\n    - [Penalty Removal Services](https:\/\/attrock.com\/penalty-removal-services\/)\n    - [Content Marketing Agency](https:\/\/attrock.com\/content-marketing-agency\/)\n    - [Instagram Marketing Services](https:\/\/attrock.com\/instagram-marketing-services\/)\n- [Tools]()\n  - [SEO Tools]()\n    - [Meta Tag Analyzer](https:\/\/attrock.com\/meta-tag-analyzer\/)\n    - [Domain Age Checker](https:\/\/attrock.com\/domain-age-checker\/%20)\n    - [Redirection Checker](https:\/\/attrock.com\/redirection-checker\/%20)\n    - [Canonical Tag Checker](https:\/\/attrock.com\/canonical-tag-checker\/%20)\n    - [Schema Markup Generator](https:\/\/attrock.com\/schema-markup-generator\/%20)\n    - [Meta Tag Generator](https:\/\/attrock.com\/meta-tag-generator\/)\n    - [SSL Checker](https:\/\/attrock.com\/ssl-checker\/)\n    - [Open Graph Checker](https:\/\/attrock.com\/open-graph-checker\/)\n    - [Robots Txt Generator](https:\/\/attrock.com\/robots-txt-generator\/)\n    - [Keyword Density Checker](https:\/\/attrock.com\/keyword-density-checker\/)\n    - [Domain & Page Authority Checker](https:\/\/attrock.com\/page-authority-checker\/)\n    - [Heading Tag Checker](https:\/\/attrock.com\/headline-tag-checker\/)\n  - [Content & Image Tools]()\n    - [Spell Checker](https:\/\/attrock.com\/spell-checker\/)\n    - [Grammar Checker](https:\/\/attrock.com\/grammar-checker\/)\n    - [Word Counter](https:\/\/attrock.com\/word-counter\/)\n    - [Online Proofreader](https:\/\/attrock.com\/online-proofreader\/)\n    - [Tiny Image Compression](https:\/\/attrock.com\/image-compression-tool\/%20)\n    - [Favicon Generator](https:\/\/attrock.com\/favicon-generator\/)\n    - [Image Translator](https:\/\/attrock.com\/image-translator\/)\n    - [Image Resizer](https:\/\/attrock.com\/image-resizer\/)\n    - [Image Alt Text Generator](https:\/\/attrock.com\/image-alt-txt-generator\/)\n  - [Security & Utility Tools]()\n    - [IP Locator](https:\/\/attrock.com\/ip-locator\/)\n    - [Password Generator](https:\/\/attrock.com\/password-generator\/)\n    - [QR Code Generator](https:\/\/attrock.com\/qr-code-generator\/)\n    - [Email Permutator](https:\/\/attrock.com\/email-permutator\/)\n  - [AI Tools]()\n    - [LLMs Txt Generator](https:\/\/attrock.com\/llms-txt-generator\/)\n    - [AI Content Detector](https:\/\/attrock.com\/ai-content-detector\/)\n- [Resources]()\n  - [Guide]()\n    - [Blog](https:\/\/attrock.com\/blog\/)\n    - [Marketing Template](https:\/\/attrock.com\/marketing-templates\/)\n  - [Case Studies](https:\/\/attrock.com\/case-study\/)\n    - [SEO Case Study](https:\/\/attrock.com\/case-study\/seo-case-study\/)\n    - [Content Marketing](https:\/\/attrock.com\/case-study\/content-marketing\/)\n    - [Mobile App Marketing](https:\/\/attrock.com\/case-study\/mobile-app-marketing\/)\n    - [Influencer Marketing Case Study](https:\/\/attrock.com\/case-study\/influencer-marketing-case-study\/)\n    - [Online PR Case Study](https:\/\/attrock.com\/case-study\/online-pr-case-study\/)\n    - [Website Traffic Case Study](https:\/\/attrock.com\/blog\/website-traffic-case-study\/)\n    - [Content Marketing Case Study](https:\/\/attrock.com\/blog\/case-study-content-marketing\/)\n  - [Ebooks](https:\/\/attrock.com\/ebook\/)\n    - [Product Launch Strategy Ebook](https:\/\/attrock.com\/ebook\/product-launch-strategy-ebook\/)\n    - [App Store Optimization Ebook](https:\/\/attrock.com\/ebook\/app-store-optimization-ebook\/)\n    - [Influencer Marketing Ebook](https:\/\/attrock.com\/ebook\/influencer-marketing-ebook\/)\n  - [Tools](https:\/\/attrock.com\/#tools)\n    - [TinyImage - Image Compression Tool](https:\/\/attrock.com\/image-compression-tool\/)\n    - [Schema Markup Generator](https:\/\/attrock.com\/schema-markup-generator\/)\n    - [AI Content Detector](https:\/\/attrock.com\/ai-content-detector\/)\n- [Contact](https:\/\/attrock.com\/contact\/)\n\nFREE Marketing Plan\n\n# Semrush vs Ahrefs: Which SEO Tool is Right for You in 2026?\nBy: [Gaurav Sharma](https:\/\/attrock.com\/blog\/author\/gaurav-sharma\/)\n\nUpdated On: December 28, 2023\n\nCategory: [SEO](https:\/\/attrock.com\/blog\/category\/seo)\n\nWord Count: 5830 words \\| Est. Reading Time: 39 mins\n\nIt’s 2024, but digital marketers are still participating in the Semrush vs Ahrefs debate.\n\nBoth of these tools dominate the SEO landscape. Unsurprisingly, they also happen to be our favorite SEO tools.\n\nSemrush and Ahrefs can help you conduct keyword research, audit your website, find new backlinks, and more. The scope is endless.\n\nIf money wasn’t one of the key deciding factors, we would highly recommend investing in both of these tools. However, doing that will set you back almost \\$220 per month. And that’s considering you’re signing up for the most basic plans.\n\nNeither of these tools is cheap.\n\nSo, assuming you had to invest in just one, which of the tools would you go for?\n\nThis is the question you’ll have an answer to by the end of this Semrush vs Ahrefs review.\n\nLet’s get started.\n\n|   |   |\n|---|---|\n| [Try Semrush for Free\\!](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) | [Try Ahrefs Now](https:\/\/attrock.com\/go\/ahrefsstarttrial) |\n\n[Try Semrush for Free\\!](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053)\n\n[Try Ahrefs Now](https:\/\/attrock.com\/go\/ahrefsstarttrial)\n\nSemrush vs Ahrefs: The Summary Box\n\n|   |   |\n|---|---|\n| **Semrush** | **Ahrefs** |\n| ![Semrush Logo](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Semrush-Logo.png)![Semrush Logo](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%202048%201152%22%3E%3C\/svg%3E) | ![Ahref Logo](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Ahref-Logo.png)![Ahref Logo](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20729%20410%22%3E%3C\/svg%3E) |\n| Semrush is an online visibility management platform. From keyword research to rank tracking and everything in between, Semrush is a spectacular all-in-one SEO tool that can help you get on top of the Google SERP. | Ahrefs is one of the leading SEO tools that rose to fame because of its unbeatable backlink analysis tool. However, just like Semrush, it can also perform other SEO-related tasks such as keyword research, link building, and more. |\n\n#### Semrush\n- Semrush is an online visibility management platform. From keyword research to rank tracking and everything in between, Semrush is a spectacular all-in-one SEO tool that can help you get on top of the Google SERP.\n#### Ahrefs\n- Ahrefs is one of the leading SEO tools that rose to fame because of its unbeatable backlink analysis tool. However, just like Semrush, it can also perform other SEO-related tasks such as keyword research, link building, and more.\n***\nProduct Ratings (Out of 5-stars)\n\n|   |   |   |\n|---|---|---|\n|   | **Semrush** | **Ahrefs** |\n| **Overall** |   |   |\n| **Support** |   |   |\n| **Features** |   |   |\n| **User-Friendliness** |   |   |\n| **Value for Money** |   |   |\n\n#### Semrush\n- **Overall:**\n- **Support:**\n- **Features:**\n- **User-Friendliness:**\n- **Value for Money:**\n#### Ahrefs\n- **Overall:**\n- **Support:**\n- **Features:**\n- **User-Friendliness:**\n- **Value for Money:**\n***\nPros and Cons: Semrush\n\n|   |   |\n|---|---|\n| **Pros** | **Cons** |\n| Wide range of features | Time-consuming |\n| Free version available | UI has scope for improvement |\n| Several guides and resources for new users |   |\n| On-page, off-page, and technical SEO audits |   |\n| Fantastic site audit tool |   |\n| Regular updates |   |\n| Great customer support |   |\n\n#### Pros\n- Wide range of features\n- Free version available\n- Several guides and resources for new users\n- On-page, off-page, and technical SEO audits\n- Fantastic site audit tool\n- Regular updates\n- Great customer support\n***\n#### Cons\n- Time-consuming\n- UI has scope for improvement\n***\nPros and Cons: Ahrefs\n\n|   |   |\n|---|---|\n| **Pros** | **Cons** |\n| An extremely user-friendly interface | No free plan |\n| Prompt customer support | No free trial |\n| Massive backlink database | Doesn’t integrate with Google Analytics |\n| Conducts on-page, off-page, and technical SEO audits |   |\n| Video tutorials for users |   |\n| Competitor spying |   |\n\n#### Pros\n- An extremely user-friendly interface\n- Prompt customer support\n- Massive backlink database\n- Conducts on-page, off-page, and technical SEO audits\n- Video tutorials for users\n- Competitor spying\n***\n#### Cons\n- No free plan\n- No free trial\n- Doesn’t integrate with Google Analytics\n***\nPricing Details: Semrush\n\n|   |   |\n|---|---|\n| **Pricing Plan** | **Price** |\n| Freemium | Free |\n| Pro | \\$119.95\/month |\n| Guru | \\$229.95\/month |\n| Business | \\$449.95\/month |\n\n- **Freemium:** Free\n- **Pro:** \\$119.95\/month\n- **Guru:** \\$229.95\/month\n- **Business:** \\$449.95\/month\n\n[Try it for Free Today\\!](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053)\n***\nPricing Details: Ahrefs\n\n|   |   |\n|---|---|\n| **Pricing Plan** | **Cost (Per Month)** |\n| Lite | \\$99\/month |\n| Standard | \\$199 per month |\n| Advanced | \\$399 per month |\n| Enterprise | \\$999\/month |\n\n- **Lite:** \\$99\/month\n- **Standard:** \\$199\/month\n- **Advanced:** \\$399\/month\n- **Enterprise:** \\$999\/month\n\n[Try Ahrefs\\!](https:\/\/attrock.com\/go\/ahrefsstarttrial)\n\n**Verdict**: Unlike Ahrefs, Semrush offers both – a free plan, and a free trial. What’s more, its higher-tier plans are more affordable. That being said, both the tools are loaded with features. It’s all about finding which one works better for you.\n***\nWho is it For?\n\n|   |   |\n|---|---|\n| **Semrush** | **Ahrefs** |\n| Small and medium-sized businesses | Small and medium-sized businesses |\n| Bloggers | Bloggers |\n| Enterprises | Enterprises |\n| Freelancers | Freelancers |\n| Startups | Startups |\n| Marketing agencies | Marketing agencies |\n| Entrepreneurs | Entrepreneurs |\n\n#### Semrush\n- Small and medium-sized businesses\n- Bloggers\n- Enterprises\n- Freelancers\n- Startups\n- Marketing agencies\n- Entrepreneurs\n***\n#### Ahrefs\n- Small and medium-sized businesses\n- Bloggers\n- Enterprises\n- Freelancers\n- Startups\n- Marketing agencies\n- Entrepreneurs\n***\nFeatures Comparison: Semrush vs Ahrefs\n\n|   |   |   |   |\n|---|---|---|---|\n|   |   | **Semrush** | **Ahrefs** |\n|   | Keyword Overview |   |   |\n|   | Keyword Search |   |   |\n| **Keyword Research** | Keyword Sorting |   |   |\n|   | Keyword Difficulty Scores |   |   |\n|   | Keyword Manager |   |   |\n|   | Site Auditing |   |   |\n| **On-Page and Technical SEO** | Competitor Benchmarking |   |   |\n|   | Content Ideation |   | **–** |\n|   | Link Building |   |   |\n| **Off-Page SEO** | Backlinks Audit |   |   |\n|   | Rank Tracking |   |   |\n|   | Keyword Management |   |   |\n| **Ads** | PPC Keyword Tool |   |   |\n|   | Ad Builder |   | **–** |\n|   | Content Audit and Analytics |   |   |\n| **Content Marketing** | Market Research |   |   |\n|   | Writing Assistant |   | **–** |\n| **Social Media Marketing** | Social Media Scheduler |   | **–** |\n|   | Social Media Ads |   | **–** |\n|   | Traffic Analytics |   |   |\n| **Competitor Analysis** | Organic Search |   |   |\n|   | Brand Monitoring |   |   |\n|   | Free trial |   | **–** |\n| **Payment and Plans** | No credit card for the trial | **–** | **–** |\n|   | Money-back guarantee |   | **–** |\n|   | Customized plan |   | **–** |\n\n#### Semrush\n- **Keyword Research**\n  - Keyword Overview\n  - Keyword Search\n  - Keyword Sorting\n  - Keyword Difficulty Scores\n  - Keyword Manager\n- **On-Page and Technical SEO**\n  - Site Auditing\n  - Competitor Benchmarking\n  - Content Ideation\n- **Off-Page SEO**\n  - Link Building\n  - Backlinks Audit\n  - Rank Tracking\n- **Ads**\n  - Keyword Management\n  - PPC Keyword Tool\n  - Ad Builder\n- **Content Marketing**\n  - Content Audit and Analytics\n  - Market Research\n  - Writing Assistant\n- **Social Media Marketing**\n  - Social Media Scheduler\n  - Social Media Ads\n- **Competitor Analysis**\n  - Traffic Analytics\n  - Organic Search\n  - Brand Monitoring\n- **Payment and Plans**\n  - Free trial\n  - Money-back guarantee\n  - Customized plan\n***\n#### Ahrefs\n- **Keyword Research**\n  - Keyword Overview\n  - Keyword Search\n  - Keyword Sorting\n  - Keyword Difficulty Scores\n  - Keyword Manager\n- **On-Page and Technical SEO**\n  - Site Auditing\n  - Competitor Benchmarking\n- **Off-Page SEO**\n  - Link Building\n  - Backlinks Audit\n  - Rank Tracking\n- **Ads**\n  - Keyword Management\n  - PPC Keyword Tool\n- **Content Marketing**\n  - Content Audit and Analytics\n  - Market Research\n- **Competitor Analysis**\n  - Traffic Analytics\n  - Organic Search\n  - Brand Monitoring\n\n**Verdict**: Both Semrush and Ahrefs are loaded with robust features. However, Semrush has a slight edge since it also offers tools for social media marketing and advertising.\n\n***Disclaimer:** This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.*\n\nTable of Contents\n\n- [Detailed Review: Semrush](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Detailed_Review_Semrush \"Detailed Review: Semrush\")\n  - [Keyword Research](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Keyword_Research \"Keyword Research\")\n  - [Backlink Analysis](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Backlink_Analysis \"Backlink Analysis\")\n  - [Technical SEO Audit](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Technical_SEO_Audit \"Technical SEO Audit\")\n  - [Position Tracking](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Position_Tracking \"Position Tracking\")\n  - [Support](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Support \"Support\")\n  - [Additional Features](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Additional_Features \"Additional Features\")\n- [Detailed Review: Ahrefs](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Detailed_Review_Ahrefs \"Detailed Review: Ahrefs\")\n  - [Keyword Explorer](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Keyword_Explorer \"Keyword Explorer\")\n  - [Backlink Analysis](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Backlink_Analysis-2 \"Backlink Analysis\")\n  - [Technical SEO Audit](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Technical_SEO_Audit-2 \"Technical SEO Audit\")\n  - [Rank Tracking](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Rank_Tracking \"Rank Tracking\")\n  - [Support](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Support-2 \"Support\")\n- [Semrush Pricing Plans](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Semrush_Pricing_Plans \"Semrush Pricing Plans\")\n- [Ahrefs Pricing Plans](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Ahrefs_Pricing_Plans \"Ahrefs Pricing Plans\")\n- [What Do Their Customers Say About Them?](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#What_Do_Their_Customers_Say_About_Them \"What Do Their Customers Say About Them?\")\n- [FAQs](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#FAQs \"FAQs\")\n  - [Semrush](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Semrush \"Semrush\")\n  - [Ahrefs](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Ahrefs \"Ahrefs\")\n- [Final Verdict](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Final_Verdict \"Final Verdict\")\n## Detailed Review: Semrush\nOne of Semrush’s most popular claims to fame is the diverse set of tools it offers.\n\nDespite the huge number of features, Semrush continues to be extremely easy to use for beginners and experts alike.\n\nThat’s something, right?\n\nNow, without further ado, let’s review the platform’s primary features and find out if it’s worth your time and investment.\n\n### Keyword Research\nPrimarily known for its keyword research abilities, [Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) offers 6 different tools for the purpose. These are:\n\n- Keyword Overview\n- Organic Research\n- Keyword Magic Tool\n- Keyword Gap\n- Keyword Manager\n- Organic Traffic Insights\n\nThat’s a lot, right?\n\nDon’t be overwhelmed—let me walk you through each of these one at a time.\n\n#### Keyword Overview\nThe Keyword Overview tool lets you run a full analysis of your target keywords in just a few clicks.\n\nAll you need to do is enter the keyword and the country.\n\n![Semrush Keyword Overview](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Semrush-Keyword-Overview.png)![Semrush Keyword Overview](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20520%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\nSo, what information does Semrush generate for you?\n\nThe tool will display metrics such as search volume, keyword difficulty, cost per click (CPC), global volume, and search trends.\n\n*![Semrush Display Metrics](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Semrush-Display-Metrics.png)![Semrush Display Metrics](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20554%22%3E%3C\/svg%3E)  Image via Semrush*\n\nAs you can see, Semrush keyword research tool gives you in-depth data including:\n\n- Monthly search volume\n- Paid search data\n- Total number of organic results\n- CPC distribution\n- Keyword trends\n- Keyword suggestions\n- Phrase match keywords\n- Queries and related keyword ideas\n\nAnd that’s not it.\n\nHere are some of the other things the tool can do:\n\n- Easily export and import keyword lists\n- Analyze up to 100 URLs for your keyword\n- Generate millions of kickass content ideas\n- Build custom keyword lists\n\nBut the reason [Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) really wins here is its massive keyword database—21 billion words and counting.\n\n![Massive Keyword Database](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Keyword-Analytics.png)![Massive Keyword Database](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20774%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\n*(See the magic for yourself with a* [*7-day free trial*](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) *of Semrush)*\n\n#### Organic Research\nWe all want to be let in on our competitors’ keyword strategies, right?\n\nSemrush’s Organic Research tool will help you do exactly that.\n\nWith it, you can discover your competitors’ best keywords, keep close tabs on the way your rivals’ rankings are changing, and even find new organic competitors.\n\n#### Keyword Magic Tool\nThis keyword research tool pretty much works like magic.\n\nIt generates spectacular keyword suggestions by scouring 142 geodatabases.\n\nTo further narrow down your search, you can also use modifiers such as Broad Match, Phrase Match, Exact Match, or Related.\n\n![Keyword Magic Tool](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Keyword-Magic-Tool.png)![Keyword Magic Tool](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20536%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\nThe best part of the tool?\n\nIts auto-grouping feature.\n\nThis lets you create automatic groups based on shared stems. The stem is a common root word amongst a group of phrases. For instance, “shoes for rains,” “shoes for football,” and “shoes on sale” share the stem “shoes.”\n\nThese groups allow you to deepen your search, enabling you to access more relevant keyword ideas.\n\n#### Keyword Gap\nAs the name suggests, this tool will help you identify SEO gaps by comparing your keyword profile to competitors’.\n\nYou can specify up to 5 domains, subdomains, folders, or exact URLs of your choice.\n\nYou can also go the extra mile to switch between [keyword types](https:\/\/seobuddy.com\/blog\/types-of-keywords\/)—organic, paid search, and PLA.\n\nThe best part is that you can compare keywords for URLs, subdomains, mobile, desktop, and subfolders.\n\nYou can also see how keywords overlap between competing domains in the niche.\n\n![Keyword Gap](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Keyword-Gap-1.png)![Keyword Gap](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20570%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\nEventually, you can use the missing and weak keywords to feed your SEO campaigns.\n\n#### Keyword Manager\nYou’re probably going to want to save your favorite keywords in one place.\n\nThanks to [Semrush’s Keyword Manager](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053), you can list all your essential keywords and their metrics into XLSX or CSV files. It’s also extremely easy exporting them to other Semrush tools.\n\n![Keyword Manager](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Keyword-Manager.png)![Keyword Manager](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20484%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\n[Try Semrush for Free Today](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053)\n\n#### Organic Traffic Insights\nThis is just the tool you need to monitor your organic search traffic performance.\n\nIt put together information from Semrush, Google Analytics, and Google Search Console in a single dashboard.\n\n![Organic Traffic Insights](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Organic-Traffic-Insights.png)![Organic Traffic Insights](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20450%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\nThis tool helps you review your website’s performance based on metrics such as total users, new users, average session duration, bounce rate, etc.\n\n### Backlink Analysis\nNow, on to the trickiest, yet most rewarding part of SEO.\n\n[Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) provides a suite of robust tools for backlink management. From unearthing backlink opportunities to auditing them to tracking your progress, Semrush will do all the heavy lifting for you.\n\nSemrush offers five backlink tools:\n\n- Backlink Analytics\n- Backlink Audit Tool\n- Backlink Gap\n- Bulk Backlink Analysis\n- Link Building Tool\n\nNow, let’s find out how each one of them fares.\n\n#### Backlink Analytics\nBacklink Analytics on Semrush makes it easy for you to study your and your competitors’ backlink profiles.\n\nAnd how is that?\n\nYou simply need to enter the domain or URL in the search box and press enter.\n\nThe tool will then show you data on a number of metrics including the website’s authority, referring domains, backlinks, authority scores, etc.\n\n![Backlink Analytics](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Backlink-Analytics.png)![Backlink Analytics](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20536%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\n#### Backlink Audit Tool\nThis tool gives you a complete overview of your backlink profile.\n\nIt helps you weed out potentially harmful backlinks by displaying toxic scores based on over 45 markers.\n\n![Backlink Audit Tool](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Backlink-Audit-Tool.png)![Backlink Audit Tool](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20569%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\nWhat’s more?\n\nYou can easily analyze the performance of your backlinks for the last 60 days.\n\nBased on the analysis, you can audit, remove, and disavow links to avoid Google penalties.\n\n*(What are you waiting for? Claim your* [*free 7-day trial*](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) *today!)*\n\n#### Backlink Gap\nThe Backlink Gap tool allows you to compare the backlink profiles of up to five websites at once.\n\nThis is what the tool looks like:\n\n![Backlink Gap](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Backlink-Gap.png)![Backlink Gap](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20606%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\nYou can alter the time frame to view backlinks from over the past 3 months, the past year, or all time.\n\nThis will help you identify new [link-building opportunities](https:\/\/attrock.com\/blog\/how-to-get-backlinks\/).\n\n#### Bulk Backlink Analysis\nWant to compare the backlink profiles of several websites at once?\n\n[Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) has just the right solution for you\\!\n\nThe bulk backlink analysis tool lets you enter up to 200 URLs, domains, subdomains, or folders at once.\n\n![Bulk Backlink Analysis](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Bulk-Backlink-Analysis.png)![Bulk Backlink Analysis](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20489%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\nTo further dissect your rivals’ backlink strategy patterns, you can even sort the backlinks by text, image, form, frame, etc.\n\nHere’s what the results will look like:\n\n![Backlink Strategy Patterns](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Backlink-Strategy-Patterns.png)![Backlink Strategy Patterns](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20667%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\n#### Link Building Tool\nThis is a handy tool for furthering your link-building efforts.\n\nSo, what exactly does it do?\n\nFor starters, it gives you a quick view of all your link-building activities.\n\nIt will also generate a list of potential websites for backlinking based on a target keyword.\n\n![Link Building Tool](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Link-Building-Tool.png)![Link Building Tool](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20568%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\n[Start Your Semrush Pro Free Trial Today\\!](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053)\n\nNow, let’s take a look at the rest of Semrush’s features.\n\n### Technical SEO Audit\nSemrush also lets you look into your website’s health score.\n\nIt has one of the [best SEO audit tools](https:\/\/attrock.com\/blog\/best-seo-audit-tool\/), that scans your website for more than 140 technical and SEO mistakes.\n\nIt then offers actionable tips for improving your website. These can include:\n\n- Keyword suggestions\n- [Internal linking strategies](https:\/\/attrock.com\/blog\/internal-linking-for-seo\/)\n- Ideas on how to improve content\n\nWith this tool, you’ll also receive updates on the crawlability of your website.\n\nBased on the severity of the SEO issues, they are categorized into three groups of warnings, errors, and notices. While identifying the frequency of issues, Semrush informs you of the issue that requires your immediate attention.\n\nThe Site Audit tool automatically crawls your website on a weekly basis once you schedule the audit.\n\nOnce the crawl is complete, Semrush’s Site Audit tool generates in-depth SEO audit reports on:\n\n**Website crawlability**: Site Audit analyzes your site to check its crawlability and indexability.\n\n**Loading speed**: You will get a weekly report on your site’s performance in terms of page loading speed that impacts user experience in a major way.\n\n**Issues with internal links**: Right from broken links, too many links, to nofollow attributes, the SEO audit report gives you an overview of [internal linking](https:\/\/attrock.com\/blog\/internal-linking-for-seo\/) issues. By fixing these issues, you can optimize the website structure and PageRank distribution.\n\n**Security**: The HTTPS report helps you monitor the status of your website’s security.\n\n**International SEO:** Running a website in multiple regions and languages? If you have a multilingual site, Google should ideally show content to users in the local language.\n\nFor instance, for a Dutch user, the Dutch version of your web pages should be shown. The technical solution that ensures this happens, are the hreflang tags.\n\nSemrush’s Site Audit tool detects if the hreflang tags are being implemented correctly. If they are not implemented appropriately, the right local version of your web pages may not be shown by Google.\n\n**Compare Crawls:** Progress reports and Compare Crawls help you analyze and compare the results of various SEO audits and monitor progress over time.\n\n![Technical SEO Audit](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Technical-SEO-Audit.png)![Technical SEO Audit](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20578%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\nWhen comparing Semrush vs Ahrefs, you need to evaluate not only the technical SEO audit capabilities of these tools but also the on-page SEO audit features.\n\nAs you can expect, Semrush offers in-depth on-page SEO audit reports apart from technical SEO. These include:\n\n**Semantic ideas**: You can rely on the SEO Checker tool to discover topics and keywords that are related to your target keyword. By using these semantic ideas, you can enrich the content of your website..This, in turn, translates to improved Google rankings.\n\n**Content analysis**: Semrush’s on-page SEO capabilities extend to content analysis. The tool checks the content of top performers to offer content suggestions. For instance, you can gain insights on your content’s readability, whether it is informative, and if it suffers from keyword overstuffing.\n\n**UX state:** The page checker tool identifies the user experience state of your web pages by analyzing the data from Google Analytics.\n\nUnderstand how to get your website showcased in one of Google’s SERP Features. The tool sorts through data of your top 10 competitors, analyzes the keywords that trigger SERP features, and recommends actions.\n\n**Links**: You can discover quality backlinks by leveraging the [SEO audit tool](https:\/\/attrock.com\/blog\/best-seo-audit-tool\/).\n\n**Optimize ranking**: The SEO Checker detects the top-performing web pages and gives you suggestions on optimizing them further with specific keywords.\n\nIsn’t that great?\n\nIn a nutshell, [Semrush’s SEO Audit tool](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) will point out issues on your website that need work, thus helping you climb up the Google search results page.\n\n### Position Tracking\nThe next aspect to cover in this comparison of Semrush vs Ahrefs is the position tracking feature. In the end, the impact of your SEO efforts boils down to your position on the SERP.\n\nSemrush makes rank tracking a breeze.\n\nIt requires you to select your target keywords, following which it does all the work.\n\nThis tool tracks your campaign progress, fixes cannibalization, and optimizes your targeting efforts.\n\n![Position Tracking](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Position-Tracking.png)![Position Tracking](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20592%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\nThe best part?\n\nIt updates its data every single day.\n\nThe position [tracking tool](https:\/\/attrock.com\/blog\/rank-tracker-tools\/) also shows you the best performing keywords for your website, along with those with positive impact (improved rankings) and negative (declined rankings).\n\nMany marketers really struggle to stay up to date with is the constant Google algorithm updates.\n\nBut Semrush has one of the [best rank tracker tools](https:\/\/attrock.com\/blog\/rank-tracker-tools\/), making it extremely easy to monitor these changes.\n\n*(Don’t believe me? Grab your* [*free trial*](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) *and see for yourself.)*\n\n### Support\nWe haven’t needed much support with Semrush.\n\nAnd that’s a great thing\\!\n\nThat being said, you can contact the Semrush support team at any time.\n\nThey offer three channels of support—chat, phone, and email.\n\nYou can also reach out to them by filling out an online form and stating your query\/requirement.\n\n### Additional Features\nSemrush is not just an SEO tool.\n\nLet’s take a quick look at some of its other cool features.\n\n#### Content Marketing\n[Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) offers an all-encompassing [content marketing platform](https:\/\/attrock.com\/blog\/content-marketing-tools\/).\n\nIt is armed with tools that help you conduct topic research, create content plans, write articles, optimize them, analyze mentions, measure performance, and eventually, improve it.\n\n![Semrush Content Marketing](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Semrush-Content-Marketing.png)![Semrush Content Marketing](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20621%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\n#### Social Media Platform\nSemrush comes equipped with a social media scheduler for various platforms.\n\n![Semrush Social Media Toolkit](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Semrush-Social-Media-Toolkit.png)![Semrush Social Media Toolkit](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20630%22%3E%3C\/svg%3E)\n\n*Image via Semrush*\n\nWhat else?\n\nYou can use the platform to track competitors, understand your audience, boost your posts, as well as create and manage ad campaigns.\n\nYes, you read that right.\n\nAnd again, this was just to scratch the surface. Semrush also offers an [affiliate program](https:\/\/attrock.com\/blog\/affiliate-marketing-tools\/), detailed analytics reports, and more.\n\nClearly, Semrush is a beast of a tool\\!\n\n[Get Started Today\\!](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053)\n\nNow, it’s time to put Ahrefs to the test.\n\n## Detailed Review: Ahrefs\nAhrefs is a popular SEO tool that’s widely touted for its ease of use.\n\nLike Semrush, [Ahrefs](https:\/\/attrock.com\/blog\/ahrefs-alternatives\/) also offers tools to perform keyword research, backlink analysis, SEO audits, and position tracking.\n\nBut the question is—when it comes to Semrush vs Ahrefs, is Ahrefs better than Semrush?\n\nKeep reading to find out.\n\n### Keyword Explorer\nAhrefs is armed with one of the most powerful keyword research tools.\n\nIts Keywords Explorer tool can inform your keyword strategy from start to end.\n\nLet’s find out all that it can do.\n\n#### Keyword Ideas and Analysis\nJust like most other [SEO tools](https:\/\/attrock.com\/blog\/best-seo-tools\/), Ahrefs will generate thousands of keyword ideas in just a few clicks.\n\nSimply enter your target keyword, a search engine, and a country, and voilà! Ahrefs will present you with a list of keyword ideas.\n\n![Keyword Ideas and Analysis](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Keyword-Ideas-and-Analysis.png)![Keyword Ideas and Analysis](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20583%22%3E%3C\/svg%3E)\n\n*Image via Ahrefs*\n\nYou can also see the keyword difficulty, search volumes, cost per click (CPC), parent keywords, etc.\n\nThe kicker?\n\nYou can analyze up to 10,000 keywords in one run.\n\nWhat’s more, Ahrefs realizes that Google isn’t the only search engine out there. And so, it generates keyword ideas for nine other search engines including YouTube, Amazon, and Yandex.\n\nNow, moving on to competitor keyword analysis.\n\nDoes Ahrefs offer that feature?\n\nYes\\!\n\nSimply click on ‘Organic Search’ under the ‘Site Explorer’ tab.\n\nThen, enter your competitors’ domain name, and wait for the magic to unfold.\n\nAhrefs will feed you with all the keywords your competitors are ranking for, across different countries.\n\n![Organic Search](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Organic-Search.png)![Organic Search](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20583%22%3E%3C\/svg%3E)\n\n*Image via Ahrefs*\n\nRemember—Ahrefs is equipped with data from 243 countries\\!\n\n*(Don’t miss out. Claim your* [*7-day trial*](https:\/\/attrock.com\/go\/ahrefsstarttrial) *now.)*\n\nHere’s the list of useful data Ahref’s Keyword Explorer offers:\n\n- All keyword ideas including all the terms\n- Phrases that contain your keyword\n- Keyword ideas with the same terms as the target keyword\n- Search suggestions including queries that come up in ‘autocomplete’ during the keyword search\n- Newly discovered keywords and search queries\n- Top-ranking pages for the keyword you want to target\n#### Advanced Metrics for Deeper Insights\nIf you want to dive deeper into the ‘why’ of your keyword difficulty score, Ahrefs’ advanced metrics will help you immensely.\n\nIt shows you data for metrics such as:\n\n- **Clicks Per Search:** The number of search results people click on average for a particular keyword.\n- **% of Paid Clicks vs Organic Clicks:** Displays how clicks on the search results are distributed between paid and organic.\n- **Return Rate:** A Unique Ahrefs metric that analyzes which keyword gets more repeat searches.\n\nAnalyzing this data will help you [get on the first page of Google quickly](https:\/\/attrock.com\/blog\/how-to-get-on-the-first-page-of-google\/).\n\n#### SERP Overview\nAhrefs’ SERP Overview report is a feature that’s one of its kind.\n\nIt lets you see the top-ranking results for any keyword along with all their SEO metrics at a glance.\n\n![Advanced Metrics for Deeper Insights](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Advanced-Metrics-for-Deeper-Insights.png)![Advanced Metrics for Deeper Insights](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20687%22%3E%3C\/svg%3E)\n\n*Image via Ahrefs*\n\nThe tool brings together crucial SEO metrics such as organic traffic, organic keywords, and backlinks together.\n\nI’ve used this tool time and again to understand why certain pages rank where they do.\n\nNow, here, you might wonder at this stage of the Semrush vs Ahrefs review, which tool is better for keyword research.\n\nIf we are going to judge solely on the tools’ keyword research capabilities, Semrush goes a step beyond Ahrefs.\n\nWhile Ahrefs shows you keyword difficulty, search volume, CPC, and clicks for seed keywords, Semrush also shows you keyword trends and competitive density.\n\nThis doesn’t mean Ahrefs is bad! The area where Ahrefs scores over Semrush is that it shows you data from ten search engines, while Semrush focuses only on Google.\n\nAlso, Ahrefs may be a better tool to use if you want clickstream based metrics.\n\nIn terms of the keyword database, Ahrefs and Semrush are neck to neck. Ahrefs has 20.8 billion keywords across 10 search engines in 243 countries.\n\nSemrush’s Keyword Magic tool has over [21\\.1](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) billion keywords across 142 geographic databases.\n\nAbove all, the fact that Ahrefs offers some free [keyword research](https:\/\/attrock.com\/marketing-templates\/keyword-research-template\/) tools may also play a role when determining which tool to opt for after reading the Semrush vs Ahrefs review.\n\n### Backlink Analysis\nIn terms of backlink analysis, Ahrefs has two main tools. They are:\n\n- Site Explorer\n- Content Explorer\n\nWhile these aren’t inherently [backlink analysis tools](https:\/\/attrock.com\/blog\/backlink-analysis-tools\/), you can use them for the purpose seamlessly.\n\nLet’s find out how.\n\n#### Site Explorer\nThrough the Site Explorer tool, you can dissect any domain’s backlink profile to the core.\n\nAll you need to do is enter a domain on the tool.\n\nAhrefs will then generate a list of all the referring domains, along with data on metrics such as DR (Domain Rating), UR (URL Rating), keywords, inbound and outbound links, anchor text used for the backlink, etc.\n\nYou can also see the amount of traffic each page is getting.\n\n![Site Explorer](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Site-Explorer.png)![Site Explorer](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20621%22%3E%3C\/svg%3E)\n\n*Image via Ahrefs*\n\nHow does this help, you may ask?\n\nThese metrics can help you identify which websites are driving the most traffic to your competitors. Eventually, you can figure out which of them you should reach out to.\n\nBTW, do you know what makes Ahrefs’ backlink data so reliable?\n\nThe fact that it boasts the world’s largest index of live backlinks—over 14 trillion links\\!\n\n#### Content Explorer\nTo be able to receive backlinks naturally, your content needs to be strong and engaging.\n\nThis is what the Ahrefs Content Explorer tool can help you with.\n\nIt lets you discover the most popular articles on any topic. You can further filter the results by organic traffic, referring domains, social shares, etc.\n\nThis way, you can easily gauge if there are certain topics that are attracting more backlinks. If there are, you must consider writing about those.\n\n![Ahref Content Explorer](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Ahref-Content-Explorer.png)![Ahref Content Explorer](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20619%22%3E%3C\/svg%3E)\n\n*Image via Ahrefs*\n\nWhat else can the Content Explorer do?\n\nIt can help you unearth broken link-building opportunities.\n\nIn simple words, you can find dead pages with backlinks on any given topic.\n\nThen, you can recreate the dead page, and ask those linking to the dead page to link to you instead.\n\nNeat, right?\n\n### Technical SEO Audit\nAhrefs’ site audit tool will help you point out what is holding your website back from ranking.\n\nFor starters, it will give your website an overall SEO health score by crawling all of its web pages.\n\nWhat’s more?\n\nIt offers a range of free [audit tools](https:\/\/attrock.com\/blog\/best-seo-audit-tool\/) such as:\n\n- Site Audit\n- Backlink Checker\n- Broken Link Checker\n- Website Authority Checker\n- SEO Checker\n- Website Checker\n\nWhile these are not standalone tools, they come as value-adds for those with Ahref’s subscription. For instance, if you have subscribed to one of Ahref’s paid plans, you will get 5,000 additional monthly crawl credits.\n\nHowever, in the battle between Semrush vs Ahrefs, Semrush has a slight edge because it offers a free plan, unlike Ahrefs.\n\nSite Audit extracts printable reports after grouping by issues. These reports are colored charts that let you visualize data in an easy way.\n\nIt checks your website for over 100 pre-defined SEO issues relating to these issues:\n\n- Performance including too-large HTML or CSS,: slow pages\n- Missing or duplicate HTML tags\n- Non-optimal length of H1, title tags, and meta descriptions\n- Low word counts, duplicate pages, etc.\n- Missing social tags\n- Incoming links and orphan pages\n- Links to broken pages\n- Issues with JavaScript and images\n- External pages\n\nYou can schedule the site crawls on a daily, weekly or monthly basis to stay on top of your site’s SEO.\n\nThe Ahrefs SEO Toolbar is compatible with both Firefox and Chrome. You can add it as a browser extension to get rich SEO data on websites and pages you visit. Not surprisingly, thousands of professionals leverage this tool from Ahrefs to boost their SEO.\n\nIts free features are:\n\n- On-page SEO\n- SERP positions\n- Redirect tracer\n- Country changer\n- Outgoing links report along with broken link checker and link highlighter\n\nAll in all, these tools help you know exactly where your (and your competitors’) website stands, and what to do to make it better.\n\n![Ahref Technical SEO Audit](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Ahref-Technical-SEO-Audit.png)![Ahref Technical SEO Audit](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20603%22%3E%3C\/svg%3E)\n\n*Image via Ahrefs*\n\nFor SEO professionals that want to go beyond the pre-defined issues, Ahrefs also offers a powerful Data Explorer tool. With it, one can make custom filters based on various parameters, and completely personalize the site auditing process.\n\nThe best part about Ahrefs’ [site audit tool](https:\/\/attrock.com\/blog\/best-seo-audit-tool\/)?\n\nIt is completely cloud-based\\!\n\n[Try Ahrefs Now.](https:\/\/attrock.com\/go\/ahrefsstarttrial)\n\nAs you know by now after reading the Semrush vs Ahrefs review so far, that both the tools have robust SEO auditing features.\n\nYou can use any of these tools to assess your site’s on-page and technical SEO. Both tools search for issues that impact your site’s SEO including:\n\n- Slow-loading content\n- Duplicate content\n- Missing headers and meta-descriptions\n- SSL problems\n- Crawl errors\n- Overuse of keywords\n- Large image files\n- Broken links\n\nSemrush’s audit tool automatically provides a simple list that you can use to fix your SEO issues. With Ahrefs, you’ll have to manually analyze the audit reports to create your own ‘to-do’ lists. However, you can create custom filters and segment your data using Ahref’s Data Explorer tool.\n\n### Rank Tracking\nNow, we come to the rank tracking feature in this section of the Semrush vs Ahrefs blog post. The Ahrefs Rank Tracker helps you monitor your Google rankings across 170 countries.\n\nWhat do you need to do?\n\nSimply input a list of keywords, add multiple countries for each keyword, and type in your competitors’ URLs.\n\nHereon, Ahrefs will start tracking data and send you consistent updates.\n\nThe tool also churns out interactive graphs that will give you a history of metrics such as visibility, average position, and traffic.\n\n![Ahref Rank Tracking](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Ahref-Rank-Tracking.png)![Ahref Rank Tracking](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20518%22%3E%3C\/svg%3E)\n\n*Image via Ahrefs*\n\nAnd that’s not it.\n\nYou can also compare your keyword ranking side-by-side with your competitors’. This will help you comprehend where you’re lagging and over time, [improve your SEO results](https:\/\/attrock.com\/blog\/how-to-improve-seo\/).\n\nThe best part is that Ahrefs sends you regular email reports highlighting notable changes in your keyword rankings, so that you never miss a beat.\n\n### Support\nAhrefs makes it pretty easy for users to reach out for help. You can reach the customer support team via chat or email. Unfortunately, the platform doesn’t offer phone support yet.\n\n![Ahref Support](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Ahref-Support.png)![Ahref Support](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20549%22%3E%3C\/svg%3E)\n\n*Image via Ahrefs*\n\nHowever, their support is generally pretty prompt, and they respond to queries within minutes. The team is available around the clock from Monday to Friday.\n\n## Semrush Pricing Plans\nSemrush offers four plans you can choose from:\n\n- **Free**\n- **Pro**: \\$119.95\/month\n- **Guru**: \\$229.95\/month\n- **Business**: \\$449.95\/month\n\nSo, which one is right for you?\n\nWhile you may be tempted to opt for the free plan, note that it comes with several limitations on its features and relatively weak campaign capabilities. That being said, if you’re only starting off or simply testing the platform’s UI, the free plan might work well for you\\!\n\nThe Pro plan is a great pick for startups, freelancers, and small in-house teams.\n\nThe Guru plan, which is also the most sought-after plan, is perfect for SMEs, growing agencies, and marketing professionals.\n\nThe Business plan is designed for large agencies and enterprises with a substantial online presence.\n\nFinally, you can also contact the sales team at [Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) and get a plan customized for yourself\\!\n\n## Ahrefs Pricing Plans\nLike Semrush, Ahrefs also comes with four pricing plans:\n\n- **Lite**: \\$99\/month\n- **Standard**: \\$199\/month\n- **Advanced**: \\$399\/month\n- **Enterprise**: \\$999\/month\n\nThe Lite plan gives access to many great features and is a steal at that price. It’s perfectly designed for freelancers and beginners.\n\nThe Standard plan is best for small to medium-sized businesses and agencies.\n\nIf you’re a professional SEO expert with the need for advanced features, put your faith in the Advanced plan.\n\nNeed more?\n\nCheck out the Ahrefs Agency plan.\n\n## What Do Their Customers Say About Them?\n|   |   |\n|---|---|\n| **Semrush** | **Ahrefs** |\n| *“If you ask an agency to deliver 10x organic search growth through content, they will assign a large team to your project. Our content team, in contrast, runs activities with Semrush without having an army of people specialized in SEO.”*– Fabrizio Ballarini, Organic Growth, Wise. | *“Our company's SEO strategy is fully based on Ahrefs' tools and tutorials. Last year we increased organic traffic to our website by 250%.”*– Evaldas Mockus, SEO team lead, Omnisend. |\n| *“When it comes to pure value, Semrush wins. That's mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price.”*– Brian Dean, Founder, Backlinko. | *“Ahrefs provides us with detailed and in-depth data that we need to make strategic decisions. Plus, it is fun and always getting better.”*– Viola Eva, Founder, Flow SEO. |\n\n|   |   |\n|---|---|\n| [Get Started For Free Today\\!](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) | [Try Ahrefs Now.](https:\/\/ahrefs.com\/start-trial) |\n\n[Get Started For Free Today\\!](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053)\n\n[Try Ahrefs Now.](https:\/\/ahrefs.com\/start-trial)\n## FAQs\n### Semrush\n**Q1. Is Semrush a free tool?**\n\n**A.** No, Semrush is a paid tool. While the platform does offer a free plan, there’s a catch. It comes with limited functionality. For instance, you can only manage one project and track 10 keywords per day. So, if your needs go beyond that, you should subscribe to one of its paid plans.\n\n**Q2. Does Semrush offer a free trial?**\n\n**A.** Yes! [Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) offers a free 7-day trial with its Pro and Guru plans. It’s a great way to test out the platform’s features and UI.\n\nAnd while Semrush requires you to register with your credit card, you can rest assured that it won’t be charged until your free trial is over.\n\n**Q3. Is Semrush worth the money?**\n\n**A.** Semrush is 100% worth the money. While it’s anything but cheap with its lowest plan costing \\$99, the investment definitely pays off in the long run.\n\nSemrush offers a number of premium SEO tools for keyword research, backlink analysis, position tracking, etc.\n\nWhat’s more?\n\nIt also doubles up as a content marketing and social media marketing platform, giving users more bang for the buck.\n\n**Q4. What is Semrush’s refund policy?**\n\n**A.** Semrush offers a 7-day money-back guarantee. This means that if you request a refund within 7 days of signing up or renewing, Semrush will refund your net price. No questions asked.\n\n**Q5. How many people can use Semrush?**\n\n**A.** Semrush follows a one-owner-per-subscription model. However, if you’re using [Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) for your team, you can always add new users as per your needs. Based on your plan, there’s an additional cost for the same.\n\nWith the Pro plan, a new user costs \\$45\/month, whereas, with the Guru and Business plans, the cost is \\$80\/month and \\$100\/month respectively.\n\n[Get Semrush Free Trial Now\\!](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053)\n\n### Ahrefs\n**Q1. Is Ahrefs free?**\n\n**A.** No. Ahrefs is a paid tool. Unlike Semrush, it doesn’t offer a free trial or a free plan. However, you can enjoy 2 months free if you choose to pay annually.\n\nWhat’s more?\n\nAhrefs does offer a bunch of SEO tools for free, such as a broken link checker, a website authority checker, a keyword rank checker, etc.\n\n**Q2. Does Ahrefs come with a free trial?**\n\n**A.** No, Ahrefs doesn’t come with a free trial. However, they offer free access to Webmaster tools including the Site Audit and Site Explorer tools.\n\n**Q3. Is Ahrefs easy to use for beginners?**\n\n**A.** Ahrefs is an easy-to-use SEO tool for beginners and experts alike. In fact, its clean and intuitive user interface is one of its biggest claims to fame.\n\nIn addition, Ahrefs provides users with a number of blog articles, guides, and other resources so that they’re never left in the dark. You can also reach out to their customer support team in case of any queries.\n\n**Q4. How many users can use an Ahrefs account?**\n\n**A.** Ahrefs’ Lite and Standard plan only allow a single user per subscription. On the other hand, its Advanced and Enterprise plans allow three and five users per subscription respectively.\n\nHowever, no matter which plan you choose, you can add more users to your account at a cost ranging from \\$20 to \\$50 per user per month depending on the features.\n\n**Q5. What can Ahrefs do?**\n\n**A.** Ahrefs comes with premium tools that empower you to improve your site’s SEO. To scratch the surface, it can help you do keyword research for 10 search engines, conduct site audits and local SEO, and win more backlinks. The scope of the tool is endless.\n\n[Subscribe to Ahrefs Now\\!](https:\/\/attrock.com\/go\/ahrefsstarttrial)\n\n## Final Verdict\nThe Semrush vs Ahrefs debate can go on forever.\n\nAnd by now, you can probably see why. They’re both spectacular [SEO platforms](https:\/\/attrock.com\/blog\/best-local-seo-tools\/) that bring a suite of robust tools to the table.\n\nAnd while Semrush’s tools for keyword research are impeccable, Ahrefs offers the best backlink analysis features.\n\nBut we’ll level with you. Given its massive databases and the additional features it offers, we would choose [Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053). We’ve been using the tool for years now, and it has helped us unravel unmatched insights for ourselves and our clients.\n\nThat being said, no tool is the wrong choice. Both Semrush and Ahrefs can help you improve your [SEO rankings](https:\/\/attrock.com\/blog\/how-to-improve-seo-rankings\/) greatly.\n\nWhich tool are you leaning towards? Have you tried any of them? Do you have an obvious preference? Please share your experience in the comments section.\n\n***Disclaimer:** This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.*\n\n![](https:\/\/attrock.com\/wp-content\/uploads\/2021\/08\/grv.png)\n\n![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)\n\n###### About the Author\n[![](https:\/\/attrock.com\/wp-content\/themes\/attrock_21\/assets\/img\/author-f-link.png)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/www.facebook.com\/sharma.gaurav11)\n\n[![](https:\/\/attrock.com\/wp-content\/themes\/attrock_21\/assets\/img\/author-linkedin-link.png)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/www.linkedin.com\/in\/marketingwithgaurav\/)\n\n[![](https:\/\/attrock.com\/wp-content\/themes\/attrock_21\/assets\/img\/author-twitter-link.png)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/twitter.com\/Mktgwithgaurav)\n\n[![](https:\/\/attrock.com\/wp-content\/themes\/attrock_21\/assets\/img\/author-insta-link.png)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/www.instagram.com\/marketingwithgaurav\/)\n\nGaurav Sharma -\n\nCEO\/Founder @ Attrock   \n   \nGaurav Sharma is the Founder and CEO of [Attrock](https:\/\/attrock.com\/), a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years \\| 10X leads \\| 2.8X conversions \\| 300K organic monthly traffic \\| 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.\n\nFeatured In\n\n![Features & Contributions](https:\/\/attrock.com\/wp-content\/uploads\/2025\/09\/sidebar_att-scaled.jpg)\n\n![Features & Contributions](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)\n\nOur Top Services\n\n- [SEO Services](https:\/\/attrock.com\/search-engine-optimization-services\/)\n- [Content Marketing Services](https:\/\/attrock.com\/content-marketing-services\/)\n- [Influencer Marketing Services](https:\/\/attrock.com\/influencer-marketing-services\/)\n- [Online PR Services](https:\/\/attrock.com\/online-pr-services\/)\n- [Lead Generation Services](https:\/\/attrock.com\/lead-generation-services\/)\n- [Landing Page Optimization Services](https:\/\/attrock.com\/landing-page-optimization-services\/)\n- [Affiliate Marketing Services](https:\/\/attrock.com\/affiliate-marketing-services\/)\n- [Email Marketing Services](https:\/\/attrock.com\/email-marketing-services\/)\n- [Podcast Launch Services](https:\/\/attrock.com\/podcast-launch-services\/)\n\nSolid Resources\n\n- [AI Content Detector](https:\/\/attrock.com\/ai-content-detector\/)\n- [Schema Markup Generator](https:\/\/attrock.com\/schema-markup-generator\/)\n- [TinyImage (Image Compression Tool)](https:\/\/attrock.com\/image-compression-tool\/)\n- [Email Permutator](https:\/\/attrock.com\/email-permutator\/)\n- [Image Resizer](https:\/\/attrock.com\/image-resizer\/)\n- [Word Counter](https:\/\/attrock.com\/word-counter\/)\n- [Keyword Density Checker](https:\/\/attrock.com\/keyword-density-checker\/)\n- [Redirection Checker](https:\/\/attrock.com\/redirection-checker\/)\n\nSubscribe to Our Newsletter\n\nSample   \n Banner\n\nDo you need help?\n\nOur marketing experts and proven strategies can improve your:\n\n- [Website Traffic]()\n- [Leads and Sales]()\n- [Branding (PR)]()\n\n#### Related Posts\n![](https:\/\/attrock.com\/wp-content\/themes\/attrock_21\/assets\/img\/horizontal-line.png)\n\n![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)\n\n[Top 5 Guest Posting Services for Search Visibility in 2026 ![](https:\/\/attrock.com\/wp-content\/uploads\/2025\/11\/Top-Guest-Posting-Services-for-Search-Visibility.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/guest-posting-services\/)\n\n[7 Best Link Building Services Your Business Needs for Growth ![](https:\/\/attrock.com\/wp-content\/uploads\/2025\/10\/Best-Link-Building-Services-Your-Business-Needs-for-Growth.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/best-link-building-services\/)\n\n[What Is SEO? Your 2026 Guide to Search Engine Optimization ![](https:\/\/attrock.com\/wp-content\/uploads\/2025\/07\/What-Is-SEO-Your-Guide-to-Search-Engine-Optimization.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/what-is-seo\/)\n\n[The Comprehensive 15-Step SEO Audit Checklist for 2026 ![](https:\/\/attrock.com\/wp-content\/uploads\/2023\/12\/The-Comprehensive-Step-SEO-Audit-Checklist.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/seo-audit-checklist\/)\n\n[What is Guest Posting? Everything You Need to Know ![](https:\/\/attrock.com\/wp-content\/uploads\/2024\/03\/What-is-Guest-Posting.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/what-is-guest-posting\/)\n\n[How to Create an SEO Strategy in 15 Simple and Easy Steps ![](https:\/\/attrock.com\/wp-content\/uploads\/2022\/10\/How-to-Create-an-SEO-Strategy-in-Simple-and-Easy-Steps-1.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/how-to-create-an-seo-strategy\/)\n\n[Real Estate SEO Strategies: Your Complete Guide For 2026 ![](https:\/\/attrock.com\/wp-content\/uploads\/2022\/07\/Real-Estate-SEO-Strategies-Your-Complete-Guide-Tactics.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/real-estate-seo\/)\n\n[Internal Linking for SEO: An Actionable 11-Step Guide ![](https:\/\/attrock.com\/wp-content\/uploads\/2025\/06\/Internal-Linking-for-SEO-An-Actionable-Step-Guide.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/internal-linking-for-seo\/)\n\n[Structured vs. Unstructured Data — What’s Best for SEO? ![](https:\/\/attrock.com\/wp-content\/uploads\/2022\/08\/Structured-vs.-Unstructured-Data-%E2%80%94-Whats-Best-for-SEO.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/structured-vs-unstructured-data\/)\n\n[How to Rank on Google: 5 Strategies to Help You in 2026 ![](https:\/\/attrock.com\/wp-content\/uploads\/2022\/10\/How-to-Rank-on-Google-5-Strategies-to-Help-You-in-2025.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/how-to-rank-on-google\/)\n\n[7 Steps to Create SEO Reports for Clients (+Template) ![](https:\/\/attrock.com\/wp-content\/uploads\/2023\/04\/Steps-to-Create-SEO-Reports-for-Clients-Template.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/seo-reports-for-clients\/)\n\n[How to Get Backlinks: 7 Simple Strategies That Truly Work ![](https:\/\/attrock.com\/wp-content\/uploads\/2025\/05\/How-to-Get-Backlinks-Simple-Strategies-That-Truly-Work.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/how-to-get-backlinks\/)\n\n[9 SEO Best Practices to Boost Organic Rankings & Traffic ![](https:\/\/attrock.com\/wp-content\/uploads\/2025\/04\/SEO-Best-Practices-to-Boost-Organic-Rankings-Traffic.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/seo-best-practices\/)\n\n[How To Improve SEO Rankings: Expert Guide For 2026 ![](https:\/\/attrock.com\/wp-content\/uploads\/2022\/10\/How-To-Improve-SEO-Rankings-Expert-Guide-1.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/how-to-improve-seo-rankings\/)\n\n[The Ultimate Guide on SEO for Dentists (2026) ![](https:\/\/attrock.com\/wp-content\/uploads\/2022\/07\/The-Ultimate-Guide-on-SEO-for-Dentists.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/dentist-seo\/)\n\n[SEO Audit Pricing: How Much Does an SEO Audit Cost in 2026? ![](https:\/\/attrock.com\/wp-content\/uploads\/2025\/02\/SEO-Audit-Pricing-How-Much-Does-an-SEO-Audit-Cost.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/seo-audit-pricing\/)\n\n[19 Best Ahrefs Alternatives (Free and Paid) for All Your SEO Needs ![](https:\/\/attrock.com\/wp-content\/uploads\/2024\/06\/Best-Ahrefs-Alternatives-Free-and-Paid-for-All-Your-SEO-Needs.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/ahrefs-alternatives\/)\n\n[17 Best SEO Reporting Tools for Marketers in 2026 ![](https:\/\/attrock.com\/wp-content\/uploads\/2024\/04\/Best-SEO-Reporting-Tools-for-Marketers.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/attrock.com\/blog\/best-seo-reporting-tools\/)\n\n![Google Analytics](https:\/\/attrock.com\/wp-content\/themes\/attrock_21\/assets\/img\/google_analytics.png)\n\n![Google Analytics](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)\n\n![Google Adwords](https:\/\/attrock.com\/wp-content\/themes\/attrock_21\/assets\/img\/google_adwards.png)\n\n![Google Adwords](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)\n\n![Inbound Certificate](https:\/\/attrock.com\/wp-content\/themes\/attrock_21\/assets\/img\/inbound_certification.png)\n\n![Inbound Certificate](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)\n\n[![TOP DIGITAL AGENCY](https:\/\/attrock.com\/wp-content\/uploads\/2022\/01\/Clutch-Badges-4-1.png)![TOP DIGITAL AGENCY](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/clutch.co\/profile\/attrock)\n\n[![TOP DIGITAL AGENCY](https:\/\/attrock.com\/wp-content\/uploads\/2022\/01\/upcity.png)![TOP DIGITAL AGENCY](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/upcity.com\/local-marketing-agencies\/profiles\/attrock\/locations\/attrock)\n\n[![TOP DIGITAL AGENCY](https:\/\/attrock.com\/wp-content\/uploads\/2024\/03\/DesihnRush-1.png)![TOP DIGITAL AGENCY](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20300%20200%22%3E%3C\/svg%3E)](https:\/\/www.designrush.com\/agency\/profile\/attrock)\n\n### Important Resources\n- [Digital Marketing Consultant](https:\/\/attrock.com\/digital-marketing-consultant\/)\n- [How to Start Your Website](https:\/\/attrock.com\/blog\/how-to-start-your-website\/)\n- [How to Start a Blog](https:\/\/attrock.com\/blog\/how-to-start-a-blog\/)\n- [How to Get on The First Page of Google](https:\/\/attrock.com\/blog\/how-to-get-on-the-first-page-of-google\/)\n- [Ecommerce SEO](https:\/\/attrock.com\/blog\/ecommerce-seo\/)\n- [Law Firm SEO](https:\/\/attrock.com\/blog\/law-firm-seo\/)\n- [Real Estate SEO](https:\/\/attrock.com\/blog\/real-estate-seo\/)\n- [How to Improve SEO](https:\/\/attrock.com\/blog\/how-to-improve-seo\/)\n- [Dentist SEO](https:\/\/attrock.com\/blog\/dentist-seo\/)\n- [Blog](https:\/\/attrock.com\/blog\/)\n- [Content Audit](https:\/\/attrock.com\/blog\/content-audit\/)\n- [SEO Hub](https:\/\/attrock.com\/)\n- [Careers](https:\/\/attrock.com\/careers\/)\n- [Marketing Template](https:\/\/attrock.com\/marketing-templates\/)\n\n### Services\n- [SEO](https:\/\/attrock.com\/search-engine-optimization-services\/)\n- [Content Marketing](https:\/\/attrock.com\/content-marketing-services\/)\n- [Influencer Marketing](https:\/\/attrock.com\/influencer-marketing-services\/)\n- [Digital Marketing Consultant](https:\/\/attrock.com\/digital-marketing-consultant\/)\n- [Online PR](https:\/\/attrock.com\/online-pr-services\/)\n- [Lead Generation](https:\/\/attrock.com\/lead-generation-services\/)\n- [Landing Page Optimization](https:\/\/attrock.com\/landing-page-optimization-services\/)\n- [Affiliate Marketing](https:\/\/attrock.com\/affiliate-marketing-services\/)\n- [Email Marketing](https:\/\/attrock.com\/email-marketing-services\/)\n- [Podcast Launch](https:\/\/attrock.com\/podcast-launch-services\/)\n\n### Tool Review & Alternatives\n- [Zoom Alternatives](https:\/\/attrock.com\/blog\/zoom-alternative\/)\n- [Semrush Review](https:\/\/attrock.com\/blog\/semrush-review\/)\n- [Docusign Alternatives](https:\/\/attrock.com\/blog\/docusign-alternatives\/)\n- [Semrush vs Ahrefs](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/)\n- [Thinkific Review](https:\/\/attrock.com\/blog\/thinkific-review\/)\n- [Zoominfo Alternatives](https:\/\/attrock.com\/blog\/zoominfo-alternatives\/)\n- [Ahrefs Alternatives](https:\/\/attrock.com\/blog\/ahrefs-alternatives\/)\n- [Fomo Review](https:\/\/attrock.com\/blog\/fomo-review\/)\n- [Upfluence Review](https:\/\/attrock.com\/blog\/upfluence-review\/)\n- [Best Lead Generation Software](https:\/\/attrock.com\/blog\/best-lead-generation-software\/)\n\n### Products\n- [TinyImage](https:\/\/attrock.com\/image-compression-tool\/)\n- [Schema Markup Generator](https:\/\/attrock.com\/schema-markup-generator\/)\n- [AI Content Detector](https:\/\/attrock.com\/ai-content-detector\/)\n- [LLMs Txt Generator](https:\/\/attrock.com\/llms-txt-generator\/)\n\n### Contact Us\n###### Locations:\n[![](https:\/\/attrock.com\/wp-content\/themes\/attrock_21\/assets\/img\/US-flag.png)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)]()\n\n[![](https:\/\/attrock.com\/wp-content\/themes\/attrock_21\/assets\/img\/India-flag.png)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)]()\n\n[![](https:\/\/attrock.com\/wp-content\/uploads\/2025\/11\/gbflag.jpg)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%2039%2026%22%3E%3C\/svg%3E)]()\n###### Email address:\n[\\[email protected\\]](https:\/\/attrock.com\/cdn-cgi\/l\/email-protection#4821262e2708293c3c3a272b23662b2725)\n\n- [![](https:\/\/attrock.com\/wp-content\/themes\/attrock_21\/assets\/img\/facebook_link.png)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/www.facebook.com\/attrockofficial\/)\n- [![](https:\/\/attrock.com\/wp-content\/themes\/attrock_21\/assets\/img\/linkedin_link.png)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/www.linkedin.com\/company\/attrock---digital-marketing-company)\n- [![](https:\/\/attrock.com\/wp-content\/uploads\/2024\/03\/twx.png)![](data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E)](https:\/\/x.com\/attrockofficial)\n\n[Sitemap](https:\/\/attrock.com\/sitemap\/)\n\n[Privacy Policy](https:\/\/attrock.com\/privacy-policy\/)\n\n[Terms of Use](https:\/\/attrock.com\/terms-of-use\/)\n\n[Terms of Service](https:\/\/attrock.com\/terms-of-service\/)\n\nCopyright 2026 \\| Attrock Consultancy Private Limited","attrs_readable_markdown":"It’s 2024, but digital marketers are still participating in the Semrush vs Ahrefs debate.\n\nBoth of these tools dominate the SEO landscape. Unsurprisingly, they also happen to be our favorite SEO tools.\n\nSemrush and Ahrefs can help you conduct keyword research, audit your website, find new backlinks, and more. The scope is endless.\n\nIf money wasn’t one of the key deciding factors, we would highly recommend investing in both of these tools. However, doing that will set you back almost \\$220 per month. And that’s considering you’re signing up for the most basic plans.\n\nNeither of these tools is cheap.\n\nSo, assuming you had to invest in just one, which of the tools would you go for?\n\nThis is the question you’ll have an answer to by the end of this Semrush vs Ahrefs review.\n\nLet’s get started.\n\nSemrush vs Ahrefs: The Summary Box\n\n#### Semrush\n- Semrush is an online visibility management platform. From keyword research to rank tracking and everything in between, Semrush is a spectacular all-in-one SEO tool that can help you get on top of the Google SERP.\n#### Ahrefs\n- Ahrefs is one of the leading SEO tools that rose to fame because of its unbeatable backlink analysis tool. However, just like Semrush, it can also perform other SEO-related tasks such as keyword research, link building, and more.\n***\nProduct Ratings (Out of 5-stars)\n\n|   |   |   |\n|---|---|---|\n|   | **Semrush** | **Ahrefs** |\n| **Overall** |   |   |\n| **Support** |   |   |\n| **Features** |   |   |\n| **User-Friendliness** |   |   |\n| **Value for Money** |   |   |\n\n#### Semrush\n- **Overall:**\n- **Support:**\n- **Features:**\n- **User-Friendliness:**\n- **Value for Money:**\n#### Ahrefs\n- **Overall:**\n- **Support:**\n- **Features:**\n- **User-Friendliness:**\n- **Value for Money:**\n***\nPros and Cons: Semrush\n\n|   |   |\n|---|---|\n| **Pros** | **Cons** |\n| Wide range of features | Time-consuming |\n| Free version available | UI has scope for improvement |\n| Several guides and resources for new users |   |\n| On-page, off-page, and technical SEO audits |   |\n| Fantastic site audit tool |   |\n| Regular updates |   |\n| Great customer support |   |\n\n#### Pros\n- Wide range of features\n- Free version available\n- Several guides and resources for new users\n- On-page, off-page, and technical SEO audits\n- Fantastic site audit tool\n- Regular updates\n- Great customer support\n***\n#### Cons\n- Time-consuming\n- UI has scope for improvement\n***\nPros and Cons: Ahrefs\n\n|   |   |\n|---|---|\n| **Pros** | **Cons** |\n| An extremely user-friendly interface | No free plan |\n| Prompt customer support | No free trial |\n| Massive backlink database | Doesn’t integrate with Google Analytics |\n| Conducts on-page, off-page, and technical SEO audits |   |\n| Video tutorials for users |   |\n| Competitor spying |   |\n\n#### Pros\n- An extremely user-friendly interface\n- Prompt customer support\n- Massive backlink database\n- Conducts on-page, off-page, and technical SEO audits\n- Video tutorials for users\n- Competitor spying\n***\n#### Cons\n- No free plan\n- No free trial\n- Doesn’t integrate with Google Analytics\n***\nPricing Details: Semrush\n\n|   |   |\n|---|---|\n| **Pricing Plan** | **Price** |\n| Freemium | Free |\n| Pro | \\$119.95\/month |\n| Guru | \\$229.95\/month |\n| Business | \\$449.95\/month |\n\n- **Freemium:** Free\n- **Pro:** \\$119.95\/month\n- **Guru:** \\$229.95\/month\n- **Business:** \\$449.95\/month\n\n[Try it for Free Today\\!](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053)\n***\nPricing Details: Ahrefs\n\n|   |   |\n|---|---|\n| **Pricing Plan** | **Cost (Per Month)** |\n| Lite | \\$99\/month |\n| Standard | \\$199 per month |\n| Advanced | \\$399 per month |\n| Enterprise | \\$999\/month |\n\n- **Lite:** \\$99\/month\n- **Standard:** \\$199\/month\n- **Advanced:** \\$399\/month\n- **Enterprise:** \\$999\/month\n\n[Try Ahrefs\\!](https:\/\/attrock.com\/go\/ahrefsstarttrial)\n\n**Verdict**: Unlike Ahrefs, Semrush offers both – a free plan, and a free trial. What’s more, its higher-tier plans are more affordable. That being said, both the tools are loaded with features. It’s all about finding which one works better for you.\n***\nWho is it For?\n\n|   |   |\n|---|---|\n| **Semrush** | **Ahrefs** |\n| Small and medium-sized businesses | Small and medium-sized businesses |\n| Bloggers | Bloggers |\n| Enterprises | Enterprises |\n| Freelancers | Freelancers |\n| Startups | Startups |\n| Marketing agencies | Marketing agencies |\n| Entrepreneurs | Entrepreneurs |\n\n#### Semrush\n- Small and medium-sized businesses\n- Bloggers\n- Enterprises\n- Freelancers\n- Startups\n- Marketing agencies\n- Entrepreneurs\n***\n#### Ahrefs\n- Small and medium-sized businesses\n- Bloggers\n- Enterprises\n- Freelancers\n- Startups\n- Marketing agencies\n- Entrepreneurs\n***\nFeatures Comparison: Semrush vs Ahrefs\n\n|   |   |   |   |\n|---|---|---|---|\n|   |   | **Semrush** | **Ahrefs** |\n|   | Keyword Overview |   |   |\n|   | Keyword Search |   |   |\n| **Keyword Research** | Keyword Sorting |   |   |\n|   | Keyword Difficulty Scores |   |   |\n|   | Keyword Manager |   |   |\n|   | Site Auditing |   |   |\n| **On-Page and Technical SEO** | Competitor Benchmarking |   |   |\n|   | Content Ideation |   | **–** |\n|   | Link Building |   |   |\n| **Off-Page SEO** | Backlinks Audit |   |   |\n|   | Rank Tracking |   |   |\n|   | Keyword Management |   |   |\n| **Ads** | PPC Keyword Tool |   |   |\n|   | Ad Builder |   | **–** |\n|   | Content Audit and Analytics |   |   |\n| **Content Marketing** | Market Research |   |   |\n|   | Writing Assistant |   | **–** |\n| **Social Media Marketing** | Social Media Scheduler |   | **–** |\n|   | Social Media Ads |   | **–** |\n|   | Traffic Analytics |   |   |\n| **Competitor Analysis** | Organic Search |   |   |\n|   | Brand Monitoring |   |   |\n|   | Free trial |   | **–** |\n| **Payment and Plans** | No credit card for the trial | **–** | **–** |\n|   | Money-back guarantee |   | **–** |\n|   | Customized plan |   | **–** |\n\n#### Semrush\n- **Keyword Research**\n  - Keyword Overview\n  - Keyword Search\n  - Keyword Sorting\n  - Keyword Difficulty Scores\n  - Keyword Manager\n- **On-Page and Technical SEO**\n  - Site Auditing\n  - Competitor Benchmarking\n  - Content Ideation\n- **Off-Page SEO**\n  - Link Building\n  - Backlinks Audit\n  - Rank Tracking\n- **Ads**\n  - Keyword Management\n  - PPC Keyword Tool\n  - Ad Builder\n- **Content Marketing**\n  - Content Audit and Analytics\n  - Market Research\n  - Writing Assistant\n- **Social Media Marketing**\n  - Social Media Scheduler\n  - Social Media Ads\n- **Competitor Analysis**\n  - Traffic Analytics\n  - Organic Search\n  - Brand Monitoring\n- **Payment and Plans**\n  - Free trial\n  - Money-back guarantee\n  - Customized plan\n***\n#### Ahrefs\n- **Keyword Research**\n  - Keyword Overview\n  - Keyword Search\n  - Keyword Sorting\n  - Keyword Difficulty Scores\n  - Keyword Manager\n- **On-Page and Technical SEO**\n  - Site Auditing\n  - Competitor Benchmarking\n- **Off-Page SEO**\n  - Link Building\n  - Backlinks Audit\n  - Rank Tracking\n- **Ads**\n  - Keyword Management\n  - PPC Keyword Tool\n- **Content Marketing**\n  - Content Audit and Analytics\n  - Market Research\n- **Competitor Analysis**\n  - Traffic Analytics\n  - Organic Search\n  - Brand Monitoring\n\n**Verdict**: Both Semrush and Ahrefs are loaded with robust features. However, Semrush has a slight edge since it also offers tools for social media marketing and advertising.\n\n***Disclaimer:** This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.*\n\nTable of Contents\n\n- [Detailed Review: Semrush](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Detailed_Review_Semrush \"Detailed Review: Semrush\")\n  - [Keyword Research](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Keyword_Research \"Keyword Research\")\n  - [Backlink Analysis](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Backlink_Analysis \"Backlink Analysis\")\n  - [Technical SEO Audit](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Technical_SEO_Audit \"Technical SEO Audit\")\n  - [Position Tracking](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Position_Tracking \"Position Tracking\")\n  - [Support](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Support \"Support\")\n  - [Additional Features](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Additional_Features \"Additional Features\")\n- [Detailed Review: Ahrefs](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Detailed_Review_Ahrefs \"Detailed Review: Ahrefs\")\n  - [Keyword Explorer](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Keyword_Explorer \"Keyword Explorer\")\n  - [Backlink Analysis](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Backlink_Analysis-2 \"Backlink Analysis\")\n  - [Technical SEO Audit](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Technical_SEO_Audit-2 \"Technical SEO Audit\")\n  - [Rank Tracking](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Rank_Tracking \"Rank Tracking\")\n  - [Support](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Support-2 \"Support\")\n- [Semrush Pricing Plans](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Semrush_Pricing_Plans \"Semrush Pricing Plans\")\n- [Ahrefs Pricing Plans](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Ahrefs_Pricing_Plans \"Ahrefs Pricing Plans\")\n- [What Do Their Customers Say About Them?](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#What_Do_Their_Customers_Say_About_Them \"What Do Their Customers Say About Them?\")\n- [FAQs](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#FAQs \"FAQs\")\n  - [Semrush](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Semrush \"Semrush\")\n  - [Ahrefs](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Ahrefs \"Ahrefs\")\n- [Final Verdict](https:\/\/attrock.com\/blog\/semrush-vs-ahrefs\/#Final_Verdict \"Final Verdict\")\n## Detailed Review: Semrush\nOne of Semrush’s most popular claims to fame is the diverse set of tools it offers.\n\nDespite the huge number of features, Semrush continues to be extremely easy to use for beginners and experts alike.\n\nThat’s something, right?\n\nNow, without further ado, let’s review the platform’s primary features and find out if it’s worth your time and investment.\n\n### Keyword Research\nPrimarily known for its keyword research abilities, [Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) offers 6 different tools for the purpose. These are:\n\n- Keyword Overview\n- Organic Research\n- Keyword Magic Tool\n- Keyword Gap\n- Keyword Manager\n- Organic Traffic Insights\n\nThat’s a lot, right?\n\nDon’t be overwhelmed—let me walk you through each of these one at a time.\n\n#### Keyword Overview\nThe Keyword Overview tool lets you run a full analysis of your target keywords in just a few clicks.\n\nAll you need to do is enter the keyword and the country.\n\n![Semrush Keyword Overview](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Semrush-Keyword-Overview.png)\n\n*Image via Semrush*\n\nSo, what information does Semrush generate for you?\n\nThe tool will display metrics such as search volume, keyword difficulty, cost per click (CPC), global volume, and search trends.\n\n*![Semrush Display Metrics](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Semrush-Display-Metrics.png)  Image via Semrush*\n\nAs you can see, Semrush keyword research tool gives you in-depth data including:\n\n- Monthly search volume\n- Paid search data\n- Total number of organic results\n- CPC distribution\n- Keyword trends\n- Keyword suggestions\n- Phrase match keywords\n- Queries and related keyword ideas\n\nAnd that’s not it.\n\nHere are some of the other things the tool can do:\n\n- Easily export and import keyword lists\n- Analyze up to 100 URLs for your keyword\n- Generate millions of kickass content ideas\n- Build custom keyword lists\n\nBut the reason [Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) really wins here is its massive keyword database—21 billion words and counting.\n\n![Massive Keyword Database](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Keyword-Analytics.png)\n\n*Image via Semrush*\n\n*(See the magic for yourself with a* [*7-day free trial*](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) *of Semrush)*\n\n#### Organic Research\nWe all want to be let in on our competitors’ keyword strategies, right?\n\nSemrush’s Organic Research tool will help you do exactly that.\n\nWith it, you can discover your competitors’ best keywords, keep close tabs on the way your rivals’ rankings are changing, and even find new organic competitors.\n\n#### Keyword Magic Tool\nThis keyword research tool pretty much works like magic.\n\nIt generates spectacular keyword suggestions by scouring 142 geodatabases.\n\nTo further narrow down your search, you can also use modifiers such as Broad Match, Phrase Match, Exact Match, or Related.\n\n![Keyword Magic Tool](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Keyword-Magic-Tool.png)\n\n*Image via Semrush*\n\nThe best part of the tool?\n\nIts auto-grouping feature.\n\nThis lets you create automatic groups based on shared stems. The stem is a common root word amongst a group of phrases. For instance, “shoes for rains,” “shoes for football,” and “shoes on sale” share the stem “shoes.”\n\nThese groups allow you to deepen your search, enabling you to access more relevant keyword ideas.\n\n#### Keyword Gap\nAs the name suggests, this tool will help you identify SEO gaps by comparing your keyword profile to competitors’.\n\nYou can specify up to 5 domains, subdomains, folders, or exact URLs of your choice.\n\nYou can also go the extra mile to switch between [keyword types](https:\/\/seobuddy.com\/blog\/types-of-keywords\/)—organic, paid search, and PLA.\n\nThe best part is that you can compare keywords for URLs, subdomains, mobile, desktop, and subfolders.\n\nYou can also see how keywords overlap between competing domains in the niche.\n\n![Keyword Gap](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Keyword-Gap-1.png)\n\n*Image via Semrush*\n\nEventually, you can use the missing and weak keywords to feed your SEO campaigns.\n\n#### Keyword Manager\nYou’re probably going to want to save your favorite keywords in one place.\n\nThanks to [Semrush’s Keyword Manager](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053), you can list all your essential keywords and their metrics into XLSX or CSV files. It’s also extremely easy exporting them to other Semrush tools.\n\n![Keyword Manager](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Keyword-Manager.png)\n\n*Image via Semrush*\n\n[Try Semrush for Free Today](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053)\n\n#### Organic Traffic Insights\nThis is just the tool you need to monitor your organic search traffic performance.\n\nIt put together information from Semrush, Google Analytics, and Google Search Console in a single dashboard.\n\n![Organic Traffic Insights](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Organic-Traffic-Insights.png)\n\n*Image via Semrush*\n\nThis tool helps you review your website’s performance based on metrics such as total users, new users, average session duration, bounce rate, etc.\n\n### Backlink Analysis\nNow, on to the trickiest, yet most rewarding part of SEO.\n\n[Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) provides a suite of robust tools for backlink management. From unearthing backlink opportunities to auditing them to tracking your progress, Semrush will do all the heavy lifting for you.\n\nSemrush offers five backlink tools:\n\n- Backlink Analytics\n- Backlink Audit Tool\n- Backlink Gap\n- Bulk Backlink Analysis\n- Link Building Tool\n\nNow, let’s find out how each one of them fares.\n\n#### Backlink Analytics\nBacklink Analytics on Semrush makes it easy for you to study your and your competitors’ backlink profiles.\n\nAnd how is that?\n\nYou simply need to enter the domain or URL in the search box and press enter.\n\nThe tool will then show you data on a number of metrics including the website’s authority, referring domains, backlinks, authority scores, etc.\n\n![Backlink Analytics](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Backlink-Analytics.png)\n\n*Image via Semrush*\n\n#### Backlink Audit Tool\nThis tool gives you a complete overview of your backlink profile.\n\nIt helps you weed out potentially harmful backlinks by displaying toxic scores based on over 45 markers.\n\n![Backlink Audit Tool](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Backlink-Audit-Tool.png)\n\n*Image via Semrush*\n\nWhat’s more?\n\nYou can easily analyze the performance of your backlinks for the last 60 days.\n\nBased on the analysis, you can audit, remove, and disavow links to avoid Google penalties.\n\n*(What are you waiting for? Claim your* [*free 7-day trial*](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) *today!)*\n\n#### Backlink Gap\nThe Backlink Gap tool allows you to compare the backlink profiles of up to five websites at once.\n\nThis is what the tool looks like:\n\n![Backlink Gap](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Backlink-Gap.png)\n\n*Image via Semrush*\n\nYou can alter the time frame to view backlinks from over the past 3 months, the past year, or all time.\n\nThis will help you identify new [link-building opportunities](https:\/\/attrock.com\/blog\/how-to-get-backlinks\/).\n\n#### Bulk Backlink Analysis\nWant to compare the backlink profiles of several websites at once?\n\n[Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) has just the right solution for you\\!\n\nThe bulk backlink analysis tool lets you enter up to 200 URLs, domains, subdomains, or folders at once.\n\n![Bulk Backlink Analysis](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Bulk-Backlink-Analysis.png)\n\n*Image via Semrush*\n\nTo further dissect your rivals’ backlink strategy patterns, you can even sort the backlinks by text, image, form, frame, etc.\n\nHere’s what the results will look like:\n\n![Backlink Strategy Patterns](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Backlink-Strategy-Patterns.png)\n\n*Image via Semrush*\n\n#### Link Building Tool\nThis is a handy tool for furthering your link-building efforts.\n\nSo, what exactly does it do?\n\nFor starters, it gives you a quick view of all your link-building activities.\n\nIt will also generate a list of potential websites for backlinking based on a target keyword.\n\n![Link Building Tool](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Link-Building-Tool.png)\n\n*Image via Semrush*\n\n[Start Your Semrush Pro Free Trial Today\\!](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053)\n\nNow, let’s take a look at the rest of Semrush’s features.\n\n### Technical SEO Audit\nSemrush also lets you look into your website’s health score.\n\nIt has one of the [best SEO audit tools](https:\/\/attrock.com\/blog\/best-seo-audit-tool\/), that scans your website for more than 140 technical and SEO mistakes.\n\nIt then offers actionable tips for improving your website. These can include:\n\n- Keyword suggestions\n- [Internal linking strategies](https:\/\/attrock.com\/blog\/internal-linking-for-seo\/)\n- Ideas on how to improve content\n\nWith this tool, you’ll also receive updates on the crawlability of your website.\n\nBased on the severity of the SEO issues, they are categorized into three groups of warnings, errors, and notices. While identifying the frequency of issues, Semrush informs you of the issue that requires your immediate attention.\n\nThe Site Audit tool automatically crawls your website on a weekly basis once you schedule the audit.\n\nOnce the crawl is complete, Semrush’s Site Audit tool generates in-depth SEO audit reports on:\n\n**Website crawlability**: Site Audit analyzes your site to check its crawlability and indexability.\n\n**Loading speed**: You will get a weekly report on your site’s performance in terms of page loading speed that impacts user experience in a major way.\n\n**Issues with internal links**: Right from broken links, too many links, to nofollow attributes, the SEO audit report gives you an overview of [internal linking](https:\/\/attrock.com\/blog\/internal-linking-for-seo\/) issues. By fixing these issues, you can optimize the website structure and PageRank distribution.\n\n**Security**: The HTTPS report helps you monitor the status of your website’s security.\n\n**International SEO:** Running a website in multiple regions and languages? If you have a multilingual site, Google should ideally show content to users in the local language.\n\nFor instance, for a Dutch user, the Dutch version of your web pages should be shown. The technical solution that ensures this happens, are the hreflang tags.\n\nSemrush’s Site Audit tool detects if the hreflang tags are being implemented correctly. If they are not implemented appropriately, the right local version of your web pages may not be shown by Google.\n\n**Compare Crawls:** Progress reports and Compare Crawls help you analyze and compare the results of various SEO audits and monitor progress over time.\n\n![Technical SEO Audit](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Technical-SEO-Audit.png)\n\n*Image via Semrush*\n\nWhen comparing Semrush vs Ahrefs, you need to evaluate not only the technical SEO audit capabilities of these tools but also the on-page SEO audit features.\n\nAs you can expect, Semrush offers in-depth on-page SEO audit reports apart from technical SEO. These include:\n\n**Semantic ideas**: You can rely on the SEO Checker tool to discover topics and keywords that are related to your target keyword. By using these semantic ideas, you can enrich the content of your website..This, in turn, translates to improved Google rankings.\n\n**Content analysis**: Semrush’s on-page SEO capabilities extend to content analysis. The tool checks the content of top performers to offer content suggestions. For instance, you can gain insights on your content’s readability, whether it is informative, and if it suffers from keyword overstuffing.\n\n**UX state:** The page checker tool identifies the user experience state of your web pages by analyzing the data from Google Analytics.\n\nUnderstand how to get your website showcased in one of Google’s SERP Features. The tool sorts through data of your top 10 competitors, analyzes the keywords that trigger SERP features, and recommends actions.\n\n**Links**: You can discover quality backlinks by leveraging the [SEO audit tool](https:\/\/attrock.com\/blog\/best-seo-audit-tool\/).\n\n**Optimize ranking**: The SEO Checker detects the top-performing web pages and gives you suggestions on optimizing them further with specific keywords.\n\nIsn’t that great?\n\nIn a nutshell, [Semrush’s SEO Audit tool](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) will point out issues on your website that need work, thus helping you climb up the Google search results page.\n\n### Position Tracking\nThe next aspect to cover in this comparison of Semrush vs Ahrefs is the position tracking feature. In the end, the impact of your SEO efforts boils down to your position on the SERP.\n\nSemrush makes rank tracking a breeze.\n\nIt requires you to select your target keywords, following which it does all the work.\n\nThis tool tracks your campaign progress, fixes cannibalization, and optimizes your targeting efforts.\n\n![Position Tracking](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Position-Tracking.png)\n\n*Image via Semrush*\n\nThe best part?\n\nIt updates its data every single day.\n\nThe position [tracking tool](https:\/\/attrock.com\/blog\/rank-tracker-tools\/) also shows you the best performing keywords for your website, along with those with positive impact (improved rankings) and negative (declined rankings).\n\nMany marketers really struggle to stay up to date with is the constant Google algorithm updates.\n\nBut Semrush has one of the [best rank tracker tools](https:\/\/attrock.com\/blog\/rank-tracker-tools\/), making it extremely easy to monitor these changes.\n\n*(Don’t believe me? Grab your* [*free trial*](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) *and see for yourself.)*\n\n### Support\nWe haven’t needed much support with Semrush.\n\nAnd that’s a great thing\\!\n\nThat being said, you can contact the Semrush support team at any time.\n\nThey offer three channels of support—chat, phone, and email.\n\nYou can also reach out to them by filling out an online form and stating your query\/requirement.\n\n### Additional Features\nSemrush is not just an SEO tool.\n\nLet’s take a quick look at some of its other cool features.\n\n#### Content Marketing\n[Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) offers an all-encompassing [content marketing platform](https:\/\/attrock.com\/blog\/content-marketing-tools\/).\n\nIt is armed with tools that help you conduct topic research, create content plans, write articles, optimize them, analyze mentions, measure performance, and eventually, improve it.\n\n![Semrush Content Marketing](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Semrush-Content-Marketing.png)\n\n*Image via Semrush*\n\n#### Social Media Platform\nSemrush comes equipped with a social media scheduler for various platforms.\n\n![Semrush Social Media Toolkit](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Semrush-Social-Media-Toolkit.png)\n\n*Image via Semrush*\n\nWhat else?\n\nYou can use the platform to track competitors, understand your audience, boost your posts, as well as create and manage ad campaigns.\n\nYes, you read that right.\n\nAnd again, this was just to scratch the surface. Semrush also offers an [affiliate program](https:\/\/attrock.com\/blog\/affiliate-marketing-tools\/), detailed analytics reports, and more.\n\nClearly, Semrush is a beast of a tool\\!\n\n[Get Started Today\\!](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053)\n\nNow, it’s time to put Ahrefs to the test.\n\n## Detailed Review: Ahrefs\nAhrefs is a popular SEO tool that’s widely touted for its ease of use.\n\nLike Semrush, [Ahrefs](https:\/\/attrock.com\/blog\/ahrefs-alternatives\/) also offers tools to perform keyword research, backlink analysis, SEO audits, and position tracking.\n\nBut the question is—when it comes to Semrush vs Ahrefs, is Ahrefs better than Semrush?\n\nKeep reading to find out.\n\n### Keyword Explorer\nAhrefs is armed with one of the most powerful keyword research tools.\n\nIts Keywords Explorer tool can inform your keyword strategy from start to end.\n\nLet’s find out all that it can do.\n\n#### Keyword Ideas and Analysis\nJust like most other [SEO tools](https:\/\/attrock.com\/blog\/best-seo-tools\/), Ahrefs will generate thousands of keyword ideas in just a few clicks.\n\nSimply enter your target keyword, a search engine, and a country, and voilà! Ahrefs will present you with a list of keyword ideas.\n\n![Keyword Ideas and Analysis](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Keyword-Ideas-and-Analysis.png)\n\n*Image via Ahrefs*\n\nYou can also see the keyword difficulty, search volumes, cost per click (CPC), parent keywords, etc.\n\nThe kicker?\n\nYou can analyze up to 10,000 keywords in one run.\n\nWhat’s more, Ahrefs realizes that Google isn’t the only search engine out there. And so, it generates keyword ideas for nine other search engines including YouTube, Amazon, and Yandex.\n\nNow, moving on to competitor keyword analysis.\n\nDoes Ahrefs offer that feature?\n\nYes\\!\n\nSimply click on ‘Organic Search’ under the ‘Site Explorer’ tab.\n\nThen, enter your competitors’ domain name, and wait for the magic to unfold.\n\nAhrefs will feed you with all the keywords your competitors are ranking for, across different countries.\n\n![Organic Search](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Organic-Search.png)\n\n*Image via Ahrefs*\n\nRemember—Ahrefs is equipped with data from 243 countries\\!\n\n*(Don’t miss out. Claim your* [*7-day trial*](https:\/\/attrock.com\/go\/ahrefsstarttrial) *now.)*\n\nHere’s the list of useful data Ahref’s Keyword Explorer offers:\n\n- All keyword ideas including all the terms\n- Phrases that contain your keyword\n- Keyword ideas with the same terms as the target keyword\n- Search suggestions including queries that come up in ‘autocomplete’ during the keyword search\n- Newly discovered keywords and search queries\n- Top-ranking pages for the keyword you want to target\n#### Advanced Metrics for Deeper Insights\nIf you want to dive deeper into the ‘why’ of your keyword difficulty score, Ahrefs’ advanced metrics will help you immensely.\n\nIt shows you data for metrics such as:\n\n- **Clicks Per Search:** The number of search results people click on average for a particular keyword.\n- **% of Paid Clicks vs Organic Clicks:** Displays how clicks on the search results are distributed between paid and organic.\n- **Return Rate:** A Unique Ahrefs metric that analyzes which keyword gets more repeat searches.\n\nAnalyzing this data will help you [get on the first page of Google quickly](https:\/\/attrock.com\/blog\/how-to-get-on-the-first-page-of-google\/).\n\n#### SERP Overview\nAhrefs’ SERP Overview report is a feature that’s one of its kind.\n\nIt lets you see the top-ranking results for any keyword along with all their SEO metrics at a glance.\n\n![Advanced Metrics for Deeper Insights](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Advanced-Metrics-for-Deeper-Insights.png)\n\n*Image via Ahrefs*\n\nThe tool brings together crucial SEO metrics such as organic traffic, organic keywords, and backlinks together.\n\nI’ve used this tool time and again to understand why certain pages rank where they do.\n\nNow, here, you might wonder at this stage of the Semrush vs Ahrefs review, which tool is better for keyword research.\n\nIf we are going to judge solely on the tools’ keyword research capabilities, Semrush goes a step beyond Ahrefs.\n\nWhile Ahrefs shows you keyword difficulty, search volume, CPC, and clicks for seed keywords, Semrush also shows you keyword trends and competitive density.\n\nThis doesn’t mean Ahrefs is bad! The area where Ahrefs scores over Semrush is that it shows you data from ten search engines, while Semrush focuses only on Google.\n\nAlso, Ahrefs may be a better tool to use if you want clickstream based metrics.\n\nIn terms of the keyword database, Ahrefs and Semrush are neck to neck. Ahrefs has 20.8 billion keywords across 10 search engines in 243 countries.\n\nSemrush’s Keyword Magic tool has over [21\\.1](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) billion keywords across 142 geographic databases.\n\nAbove all, the fact that Ahrefs offers some free [keyword research](https:\/\/attrock.com\/marketing-templates\/keyword-research-template\/) tools may also play a role when determining which tool to opt for after reading the Semrush vs Ahrefs review.\n\n### Backlink Analysis\nIn terms of backlink analysis, Ahrefs has two main tools. They are:\n\n- Site Explorer\n- Content Explorer\n\nWhile these aren’t inherently [backlink analysis tools](https:\/\/attrock.com\/blog\/backlink-analysis-tools\/), you can use them for the purpose seamlessly.\n\nLet’s find out how.\n\n#### Site Explorer\nThrough the Site Explorer tool, you can dissect any domain’s backlink profile to the core.\n\nAll you need to do is enter a domain on the tool.\n\nAhrefs will then generate a list of all the referring domains, along with data on metrics such as DR (Domain Rating), UR (URL Rating), keywords, inbound and outbound links, anchor text used for the backlink, etc.\n\nYou can also see the amount of traffic each page is getting.\n\n![Site Explorer](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Site-Explorer.png)\n\n*Image via Ahrefs*\n\nHow does this help, you may ask?\n\nThese metrics can help you identify which websites are driving the most traffic to your competitors. Eventually, you can figure out which of them you should reach out to.\n\nBTW, do you know what makes Ahrefs’ backlink data so reliable?\n\nThe fact that it boasts the world’s largest index of live backlinks—over 14 trillion links\\!\n\n#### Content Explorer\nTo be able to receive backlinks naturally, your content needs to be strong and engaging.\n\nThis is what the Ahrefs Content Explorer tool can help you with.\n\nIt lets you discover the most popular articles on any topic. You can further filter the results by organic traffic, referring domains, social shares, etc.\n\nThis way, you can easily gauge if there are certain topics that are attracting more backlinks. If there are, you must consider writing about those.\n\n![Ahref Content Explorer](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Ahref-Content-Explorer.png)\n\n*Image via Ahrefs*\n\nWhat else can the Content Explorer do?\n\nIt can help you unearth broken link-building opportunities.\n\nIn simple words, you can find dead pages with backlinks on any given topic.\n\nThen, you can recreate the dead page, and ask those linking to the dead page to link to you instead.\n\nNeat, right?\n\n### Technical SEO Audit\nAhrefs’ site audit tool will help you point out what is holding your website back from ranking.\n\nFor starters, it will give your website an overall SEO health score by crawling all of its web pages.\n\nWhat’s more?\n\nIt offers a range of free [audit tools](https:\/\/attrock.com\/blog\/best-seo-audit-tool\/) such as:\n\n- Site Audit\n- Backlink Checker\n- Broken Link Checker\n- Website Authority Checker\n- SEO Checker\n- Website Checker\n\nWhile these are not standalone tools, they come as value-adds for those with Ahref’s subscription. For instance, if you have subscribed to one of Ahref’s paid plans, you will get 5,000 additional monthly crawl credits.\n\nHowever, in the battle between Semrush vs Ahrefs, Semrush has a slight edge because it offers a free plan, unlike Ahrefs.\n\nSite Audit extracts printable reports after grouping by issues. These reports are colored charts that let you visualize data in an easy way.\n\nIt checks your website for over 100 pre-defined SEO issues relating to these issues:\n\n- Performance including too-large HTML or CSS,: slow pages\n- Missing or duplicate HTML tags\n- Non-optimal length of H1, title tags, and meta descriptions\n- Low word counts, duplicate pages, etc.\n- Missing social tags\n- Incoming links and orphan pages\n- Links to broken pages\n- Issues with JavaScript and images\n- External pages\n\nYou can schedule the site crawls on a daily, weekly or monthly basis to stay on top of your site’s SEO.\n\nThe Ahrefs SEO Toolbar is compatible with both Firefox and Chrome. You can add it as a browser extension to get rich SEO data on websites and pages you visit. Not surprisingly, thousands of professionals leverage this tool from Ahrefs to boost their SEO.\n\nIts free features are:\n\n- On-page SEO\n- SERP positions\n- Redirect tracer\n- Country changer\n- Outgoing links report along with broken link checker and link highlighter\n\nAll in all, these tools help you know exactly where your (and your competitors’) website stands, and what to do to make it better.\n\n![Ahref Technical SEO Audit](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Ahref-Technical-SEO-Audit.png)\n\n*Image via Ahrefs*\n\nFor SEO professionals that want to go beyond the pre-defined issues, Ahrefs also offers a powerful Data Explorer tool. With it, one can make custom filters based on various parameters, and completely personalize the site auditing process.\n\nThe best part about Ahrefs’ [site audit tool](https:\/\/attrock.com\/blog\/best-seo-audit-tool\/)?\n\nIt is completely cloud-based\\!\n\n[Try Ahrefs Now.](https:\/\/attrock.com\/go\/ahrefsstarttrial)\n\nAs you know by now after reading the Semrush vs Ahrefs review so far, that both the tools have robust SEO auditing features.\n\nYou can use any of these tools to assess your site’s on-page and technical SEO. Both tools search for issues that impact your site’s SEO including:\n\n- Slow-loading content\n- Duplicate content\n- Missing headers and meta-descriptions\n- SSL problems\n- Crawl errors\n- Overuse of keywords\n- Large image files\n- Broken links\n\nSemrush’s audit tool automatically provides a simple list that you can use to fix your SEO issues. With Ahrefs, you’ll have to manually analyze the audit reports to create your own ‘to-do’ lists. However, you can create custom filters and segment your data using Ahref’s Data Explorer tool.\n\n### Rank Tracking\nNow, we come to the rank tracking feature in this section of the Semrush vs Ahrefs blog post. The Ahrefs Rank Tracker helps you monitor your Google rankings across 170 countries.\n\nWhat do you need to do?\n\nSimply input a list of keywords, add multiple countries for each keyword, and type in your competitors’ URLs.\n\nHereon, Ahrefs will start tracking data and send you consistent updates.\n\nThe tool also churns out interactive graphs that will give you a history of metrics such as visibility, average position, and traffic.\n\n![Ahref Rank Tracking](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Ahref-Rank-Tracking.png)\n\n*Image via Ahrefs*\n\nAnd that’s not it.\n\nYou can also compare your keyword ranking side-by-side with your competitors’. This will help you comprehend where you’re lagging and over time, [improve your SEO results](https:\/\/attrock.com\/blog\/how-to-improve-seo\/).\n\nThe best part is that Ahrefs sends you regular email reports highlighting notable changes in your keyword rankings, so that you never miss a beat.\n\n### Support\nAhrefs makes it pretty easy for users to reach out for help. You can reach the customer support team via chat or email. Unfortunately, the platform doesn’t offer phone support yet.\n\n![Ahref Support](https:\/\/attrock.com\/wp-content\/uploads\/2021\/09\/Ahref-Support.png)\n\n*Image via Ahrefs*\n\nHowever, their support is generally pretty prompt, and they respond to queries within minutes. The team is available around the clock from Monday to Friday.\n\n## Semrush Pricing Plans\nSemrush offers four plans you can choose from:\n\n- **Free**\n- **Pro**: \\$119.95\/month\n- **Guru**: \\$229.95\/month\n- **Business**: \\$449.95\/month\n\nSo, which one is right for you?\n\nWhile you may be tempted to opt for the free plan, note that it comes with several limitations on its features and relatively weak campaign capabilities. That being said, if you’re only starting off or simply testing the platform’s UI, the free plan might work well for you\\!\n\nThe Pro plan is a great pick for startups, freelancers, and small in-house teams.\n\nThe Guru plan, which is also the most sought-after plan, is perfect for SMEs, growing agencies, and marketing professionals.\n\nThe Business plan is designed for large agencies and enterprises with a substantial online presence.\n\nFinally, you can also contact the sales team at [Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) and get a plan customized for yourself\\!\n\n## Ahrefs Pricing Plans\nLike Semrush, Ahrefs also comes with four pricing plans:\n\n- **Lite**: \\$99\/month\n- **Standard**: \\$199\/month\n- **Advanced**: \\$399\/month\n- **Enterprise**: \\$999\/month\n\nThe Lite plan gives access to many great features and is a steal at that price. It’s perfectly designed for freelancers and beginners.\n\nThe Standard plan is best for small to medium-sized businesses and agencies.\n\nIf you’re a professional SEO expert with the need for advanced features, put your faith in the Advanced plan.\n\nNeed more?\n\nCheck out the Ahrefs Agency plan.\n\n## What Do Their Customers Say About Them?\n|   |   |\n|---|---|\n| **Semrush** | **Ahrefs** |\n| *“If you ask an agency to deliver 10x organic search growth through content, they will assign a large team to your project. Our content team, in contrast, runs activities with Semrush without having an army of people specialized in SEO.”*– Fabrizio Ballarini, Organic Growth, Wise. | *“Our company's SEO strategy is fully based on Ahrefs' tools and tutorials. Last year we increased organic traffic to our website by 250%.”*– Evaldas Mockus, SEO team lead, Omnisend. |\n| *“When it comes to pure value, Semrush wins. That's mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price.”*– Brian Dean, Founder, Backlinko. | *“Ahrefs provides us with detailed and in-depth data that we need to make strategic decisions. Plus, it is fun and always getting better.”*– Viola Eva, Founder, Flow SEO. |\n## FAQs\n### Semrush\n**Q1. Is Semrush a free tool?**\n\n**A.** No, Semrush is a paid tool. While the platform does offer a free plan, there’s a catch. It comes with limited functionality. For instance, you can only manage one project and track 10 keywords per day. So, if your needs go beyond that, you should subscribe to one of its paid plans.\n\n**Q2. Does Semrush offer a free trial?**\n\n**A.** Yes! [Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) offers a free 7-day trial with its Pro and Guru plans. It’s a great way to test out the platform’s features and UI.\n\nAnd while Semrush requires you to register with your credit card, you can rest assured that it won’t be charged until your free trial is over.\n\n**Q3. Is Semrush worth the money?**\n\n**A.** Semrush is 100% worth the money. While it’s anything but cheap with its lowest plan costing \\$99, the investment definitely pays off in the long run.\n\nSemrush offers a number of premium SEO tools for keyword research, backlink analysis, position tracking, etc.\n\nWhat’s more?\n\nIt also doubles up as a content marketing and social media marketing platform, giving users more bang for the buck.\n\n**Q4. What is Semrush’s refund policy?**\n\n**A.** Semrush offers a 7-day money-back guarantee. This means that if you request a refund within 7 days of signing up or renewing, Semrush will refund your net price. No questions asked.\n\n**Q5. How many people can use Semrush?**\n\n**A.** Semrush follows a one-owner-per-subscription model. However, if you’re using [Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053) for your team, you can always add new users as per your needs. Based on your plan, there’s an additional cost for the same.\n\nWith the Pro plan, a new user costs \\$45\/month, whereas, with the Guru and Business plans, the cost is \\$80\/month and \\$100\/month respectively.\n\n[Get Semrush Free Trial Now\\!](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053)\n\n### Ahrefs\n**Q1. Is Ahrefs free?**\n\n**A.** No. Ahrefs is a paid tool. Unlike Semrush, it doesn’t offer a free trial or a free plan. However, you can enjoy 2 months free if you choose to pay annually.\n\nWhat’s more?\n\nAhrefs does offer a bunch of SEO tools for free, such as a broken link checker, a website authority checker, a keyword rank checker, etc.\n\n**Q2. Does Ahrefs come with a free trial?**\n\n**A.** No, Ahrefs doesn’t come with a free trial. However, they offer free access to Webmaster tools including the Site Audit and Site Explorer tools.\n\n**Q3. Is Ahrefs easy to use for beginners?**\n\n**A.** Ahrefs is an easy-to-use SEO tool for beginners and experts alike. In fact, its clean and intuitive user interface is one of its biggest claims to fame.\n\nIn addition, Ahrefs provides users with a number of blog articles, guides, and other resources so that they’re never left in the dark. You can also reach out to their customer support team in case of any queries.\n\n**Q4. How many users can use an Ahrefs account?**\n\n**A.** Ahrefs’ Lite and Standard plan only allow a single user per subscription. On the other hand, its Advanced and Enterprise plans allow three and five users per subscription respectively.\n\nHowever, no matter which plan you choose, you can add more users to your account at a cost ranging from \\$20 to \\$50 per user per month depending on the features.\n\n**Q5. What can Ahrefs do?**\n\n**A.** Ahrefs comes with premium tools that empower you to improve your site’s SEO. To scratch the surface, it can help you do keyword research for 10 search engines, conduct site audits and local SEO, and win more backlinks. The scope of the tool is endless.\n\n[Subscribe to Ahrefs Now\\!](https:\/\/attrock.com\/go\/ahrefsstarttrial)\n\n## Final Verdict\nThe Semrush vs Ahrefs debate can go on forever.\n\nAnd by now, you can probably see why. They’re both spectacular [SEO platforms](https:\/\/attrock.com\/blog\/best-local-seo-tools\/) that bring a suite of robust tools to the table.\n\nAnd while Semrush’s tools for keyword research are impeccable, Ahrefs offers the best backlink analysis features.\n\nBut we’ll level with you. Given its massive databases and the additional features it offers, we would choose [Semrush](https:\/\/semrush.sjv.io\/c\/2879459\/1111506\/13053). We’ve been using the tool for years now, and it has helped us unravel unmatched insights for ourselves and our clients.\n\nThat being said, no tool is the wrong choice. Both Semrush and Ahrefs can help you improve your [SEO rankings](https:\/\/attrock.com\/blog\/how-to-improve-seo-rankings\/) greatly.\n\nWhich tool are you leaning towards? Have you tried any of them? Do you have an obvious preference? Please share your experience in the comments section.\n\n***Disclaimer:** This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.*","meta_canonical":null}

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Boilerpipe Text	It’s 2024, but digital marketers are still participating in the Semrush vs Ahrefs debate. Both of these tools dominate the SEO landscape. Unsurprisingly, they also happen to be our favorite SEO tools. Semrush and Ahrefs can help you conduct keyword research, audit your website, find new backlinks, and more. The scope is endless. If money wasn’t one of the key deciding factors, we would highly recommend investing in both of these tools. However, doing that will set you back almost $220 per month. And that’s considering you’re signing up for the most basic plans. Neither of these tools is cheap. So, assuming you had to invest in just one, which of the tools would you go for? This is the question you’ll have an answer to by the end of this Semrush vs Ahrefs review. Let’s get started. Semrush vs Ahrefs: The Summary Box Semrush Semrush is an online visibility management platform. From keyword research to rank tracking and everything in between, Semrush is a spectacular all-in-one SEO tool that can help you get on top of the Google SERP. Ahrefs Ahrefs is one of the leading SEO tools that rose to fame because of its unbeatable backlink analysis tool. However, just like Semrush, it can also perform other SEO-related tasks such as keyword research, link building, and more. Product Ratings (Out of 5-stars) Semrush Ahrefs Overall Support Features User-Friendliness Value for Money Semrush Overall: Support: Features: User-Friendliness: Value for Money: Ahrefs Overall: Support: Features: User-Friendliness: Value for Money: Pros and Cons: Semrush Pros Cons Wide range of features Time-consuming Free version available UI has scope for improvement Several guides and resources for new users On-page, off-page, and technical SEO audits Fantastic site audit tool Regular updates Great customer support Pros Wide range of features Free version available Several guides and resources for new users On-page, off-page, and technical SEO audits Fantastic site audit tool Regular updates Great customer support Cons Time-consuming UI has scope for improvement Pros and Cons: Ahrefs Pros Cons An extremely user-friendly interface No free plan Prompt customer support No free trial Massive backlink database Doesn’t integrate with Google Analytics Conducts on-page, off-page, and technical SEO audits Video tutorials for users Competitor spying Pros An extremely user-friendly interface Prompt customer support Massive backlink database Conducts on-page, off-page, and technical SEO audits Video tutorials for users Competitor spying Cons No free plan No free trial Doesn’t integrate with Google Analytics Pricing Details: Semrush Pricing Plan Price Freemium Free Pro $119.95/month Guru $229.95/month Business $449.95/month Freemium: Free Pro: $119.95/month Guru: $229.95/month Business: $449.95/month Try it for Free Today! Pricing Details: Ahrefs Pricing Plan Cost (Per Month) Lite $99/month Standard $199 per month Advanced $399 per month Enterprise $999/month Lite: $99/month Standard: $199/month Advanced: $399/month Enterprise: $999/month Try Ahrefs! Verdict : Unlike Ahrefs, Semrush offers both – a free plan, and a free trial. What’s more, its higher-tier plans are more affordable. That being said, both the tools are loaded with features. It’s all about finding which one works better for you. Who is it For? Semrush Ahrefs Small and medium-sized businesses Small and medium-sized businesses Bloggers Bloggers Enterprises Enterprises Freelancers Freelancers Startups Startups Marketing agencies Marketing agencies Entrepreneurs Entrepreneurs Semrush Small and medium-sized businesses Bloggers Enterprises Freelancers Startups Marketing agencies Entrepreneurs Ahrefs Small and medium-sized businesses Bloggers Enterprises Freelancers Startups Marketing agencies Entrepreneurs Features Comparison: Semrush vs Ahrefs Semrush Ahrefs Keyword Overview Keyword Search Keyword Research Keyword Sorting Keyword Difficulty Scores Keyword Manager Site Auditing On-Page and Technical SEO Competitor Benchmarking Content Ideation – Link Building Off-Page SEO Backlinks Audit Rank Tracking Keyword Management Ads PPC Keyword Tool Ad Builder – Content Audit and Analytics Content Marketing Market Research Writing Assistant – Social Media Marketing Social Media Scheduler – Social Media Ads – Traffic Analytics Competitor Analysis Organic Search Brand Monitoring Free trial – Payment and Plans No credit card for the trial – – Money-back guarantee – Customized plan – Semrush Keyword Research Keyword Overview Keyword Search Keyword Sorting Keyword Difficulty Scores Keyword Manager On-Page and Technical SEO Site Auditing Competitor Benchmarking Content Ideation Off-Page SEO Link Building Backlinks Audit Rank Tracking Ads Keyword Management PPC Keyword Tool Ad Builder Content Marketing Content Audit and Analytics Market Research Writing Assistant Social Media Marketing Social Media Scheduler Social Media Ads Competitor Analysis Traffic Analytics Organic Search Brand Monitoring Payment and Plans Free trial Money-back guarantee Customized plan Ahrefs Keyword Research Keyword Overview Keyword Search Keyword Sorting Keyword Difficulty Scores Keyword Manager On-Page and Technical SEO Site Auditing Competitor Benchmarking Off-Page SEO Link Building Backlinks Audit Rank Tracking Ads Keyword Management PPC Keyword Tool Content Marketing Content Audit and Analytics Market Research Competitor Analysis Traffic Analytics Organic Search Brand Monitoring Verdict : Both Semrush and Ahrefs are loaded with robust features. However, Semrush has a slight edge since it also offers tools for social media marketing and advertising. Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you. Table of Contents Detailed Review: Semrush Keyword Research Backlink Analysis Technical SEO Audit Position Tracking Support Additional Features Detailed Review: Ahrefs Keyword Explorer Backlink Analysis Technical SEO Audit Rank Tracking Support Semrush Pricing Plans Ahrefs Pricing Plans What Do Their Customers Say About Them? FAQs Semrush Ahrefs Final Verdict Detailed Review: Semrush One of Semrush’s most popular claims to fame is the diverse set of tools it offers. Despite the huge number of features, Semrush continues to be extremely easy to use for beginners and experts alike. That’s something, right? Now, without further ado, let’s review the platform’s primary features and find out if it’s worth your time and investment. Keyword Research Primarily known for its keyword research abilities, Semrush offers 6 different tools for the purpose. These are: Keyword Overview Organic Research Keyword Magic Tool Keyword Gap Keyword Manager Organic Traffic Insights That’s a lot, right? Don’t be overwhelmed—let me walk you through each of these one at a time. Keyword Overview The Keyword Overview tool lets you run a full analysis of your target keywords in just a few clicks. All you need to do is enter the keyword and the country. Image via Semrush So, what information does Semrush generate for you? The tool will display metrics such as search volume, keyword difficulty, cost per click (CPC), global volume, and search trends. Image via Semrush As you can see, Semrush keyword research tool gives you in-depth data including: Monthly search volume Paid search data Total number of organic results CPC distribution Keyword trends Keyword suggestions Phrase match keywords Queries and related keyword ideas And that’s not it. Here are some of the other things the tool can do: Easily export and import keyword lists Analyze up to 100 URLs for your keyword Generate millions of kickass content ideas Build custom keyword lists But the reason Semrush really wins here is its massive keyword database—21 billion words and counting. Image via Semrush (See the magic for yourself with a 7-day free trial of Semrush) Organic Research We all want to be let in on our competitors’ keyword strategies, right? Semrush’s Organic Research tool will help you do exactly that. With it, you can discover your competitors’ best keywords, keep close tabs on the way your rivals’ rankings are changing, and even find new organic competitors. Keyword Magic Tool This keyword research tool pretty much works like magic. It generates spectacular keyword suggestions by scouring 142 geodatabases. To further narrow down your search, you can also use modifiers such as Broad Match, Phrase Match, Exact Match, or Related. Image via Semrush The best part of the tool? Its auto-grouping feature. This lets you create automatic groups based on shared stems. The stem is a common root word amongst a group of phrases. For instance, “shoes for rains,” “shoes for football,” and “shoes on sale” share the stem “shoes.” These groups allow you to deepen your search, enabling you to access more relevant keyword ideas. Keyword Gap As the name suggests, this tool will help you identify SEO gaps by comparing your keyword profile to competitors’. You can specify up to 5 domains, subdomains, folders, or exact URLs of your choice. You can also go the extra mile to switch between keyword types —organic, paid search, and PLA. The best part is that you can compare keywords for URLs, subdomains, mobile, desktop, and subfolders. You can also see how keywords overlap between competing domains in the niche. Image via Semrush Eventually, you can use the missing and weak keywords to feed your SEO campaigns. Keyword Manager You’re probably going to want to save your favorite keywords in one place. Thanks to Semrush’s Keyword Manager , you can list all your essential keywords and their metrics into XLSX or CSV files. It’s also extremely easy exporting them to other Semrush tools. Image via Semrush Try Semrush for Free Today Organic Traffic Insights This is just the tool you need to monitor your organic search traffic performance. It put together information from Semrush, Google Analytics, and Google Search Console in a single dashboard. Image via Semrush This tool helps you review your website’s performance based on metrics such as total users, new users, average session duration, bounce rate, etc. Backlink Analysis Now, on to the trickiest, yet most rewarding part of SEO. Semrush provides a suite of robust tools for backlink management. From unearthing backlink opportunities to auditing them to tracking your progress, Semrush will do all the heavy lifting for you. Semrush offers five backlink tools: Backlink Analytics Backlink Audit Tool Backlink Gap Bulk Backlink Analysis Link Building Tool Now, let’s find out how each one of them fares. Backlink Analytics Backlink Analytics on Semrush makes it easy for you to study your and your competitors’ backlink profiles. And how is that? You simply need to enter the domain or URL in the search box and press enter. The tool will then show you data on a number of metrics including the website’s authority, referring domains, backlinks, authority scores, etc. Image via Semrush Backlink Audit Tool This tool gives you a complete overview of your backlink profile. It helps you weed out potentially harmful backlinks by displaying toxic scores based on over 45 markers. Image via Semrush What’s more? You can easily analyze the performance of your backlinks for the last 60 days. Based on the analysis, you can audit, remove, and disavow links to avoid Google penalties. (What are you waiting for? Claim your free 7-day trial today!) Backlink Gap The Backlink Gap tool allows you to compare the backlink profiles of up to five websites at once. This is what the tool looks like: Image via Semrush You can alter the time frame to view backlinks from over the past 3 months, the past year, or all time. This will help you identify new link-building opportunities . Bulk Backlink Analysis Want to compare the backlink profiles of several websites at once? Semrush has just the right solution for you! The bulk backlink analysis tool lets you enter up to 200 URLs, domains, subdomains, or folders at once. Image via Semrush To further dissect your rivals’ backlink strategy patterns, you can even sort the backlinks by text, image, form, frame, etc. Here’s what the results will look like: Image via Semrush Link Building Tool This is a handy tool for furthering your link-building efforts. So, what exactly does it do? For starters, it gives you a quick view of all your link-building activities. It will also generate a list of potential websites for backlinking based on a target keyword. Image via Semrush Start Your Semrush Pro Free Trial Today! Now, let’s take a look at the rest of Semrush’s features. Technical SEO Audit Semrush also lets you look into your website’s health score. It has one of the best SEO audit tools , that scans your website for more than 140 technical and SEO mistakes. It then offers actionable tips for improving your website. These can include: Keyword suggestions Internal linking strategies Ideas on how to improve content With this tool, you’ll also receive updates on the crawlability of your website. Based on the severity of the SEO issues, they are categorized into three groups of warnings, errors, and notices. While identifying the frequency of issues, Semrush informs you of the issue that requires your immediate attention. The Site Audit tool automatically crawls your website on a weekly basis once you schedule the audit. Once the crawl is complete, Semrush’s Site Audit tool generates in-depth SEO audit reports on: Website crawlability : Site Audit analyzes your site to check its crawlability and indexability. Loading speed : You will get a weekly report on your site’s performance in terms of page loading speed that impacts user experience in a major way. Issues with internal links : Right from broken links, too many links, to nofollow attributes, the SEO audit report gives you an overview of internal linking issues. By fixing these issues, you can optimize the website structure and PageRank distribution. Security : The HTTPS report helps you monitor the status of your website’s security. International SEO: Running a website in multiple regions and languages? If you have a multilingual site, Google should ideally show content to users in the local language. For instance, for a Dutch user, the Dutch version of your web pages should be shown. The technical solution that ensures this happens, are the hreflang tags. Semrush’s Site Audit tool detects if the hreflang tags are being implemented correctly. If they are not implemented appropriately, the right local version of your web pages may not be shown by Google. Compare Crawls: Progress reports and Compare Crawls help you analyze and compare the results of various SEO audits and monitor progress over time. Image via Semrush When comparing Semrush vs Ahrefs, you need to evaluate not only the technical SEO audit capabilities of these tools but also the on-page SEO audit features. As you can expect, Semrush offers in-depth on-page SEO audit reports apart from technical SEO. These include: Semantic ideas : You can rely on the SEO Checker tool to discover topics and keywords that are related to your target keyword. By using these semantic ideas, you can enrich the content of your website..This, in turn, translates to improved Google rankings. Content analysis : Semrush’s on-page SEO capabilities extend to content analysis. The tool checks the content of top performers to offer content suggestions. For instance, you can gain insights on your content’s readability, whether it is informative, and if it suffers from keyword overstuffing. UX state: The page checker tool identifies the user experience state of your web pages by analyzing the data from Google Analytics. Understand how to get your website showcased in one of Google’s SERP Features. The tool sorts through data of your top 10 competitors, analyzes the keywords that trigger SERP features, and recommends actions. Links : You can discover quality backlinks by leveraging the SEO audit tool . Optimize ranking : The SEO Checker detects the top-performing web pages and gives you suggestions on optimizing them further with specific keywords. Isn’t that great? In a nutshell, Semrush’s SEO Audit tool will point out issues on your website that need work, thus helping you climb up the Google search results page. Position Tracking The next aspect to cover in this comparison of Semrush vs Ahrefs is the position tracking feature. In the end, the impact of your SEO efforts boils down to your position on the SERP. Semrush makes rank tracking a breeze. It requires you to select your target keywords, following which it does all the work. This tool tracks your campaign progress, fixes cannibalization, and optimizes your targeting efforts. Image via Semrush The best part? It updates its data every single day. The position tracking tool also shows you the best performing keywords for your website, along with those with positive impact (improved rankings) and negative (declined rankings). Many marketers really struggle to stay up to date with is the constant Google algorithm updates. But Semrush has one of the best rank tracker tools , making it extremely easy to monitor these changes. (Don’t believe me? Grab your free trial and see for yourself.) Support We haven’t needed much support with Semrush. And that’s a great thing! That being said, you can contact the Semrush support team at any time. They offer three channels of support—chat, phone, and email. You can also reach out to them by filling out an online form and stating your query/requirement. Additional Features Semrush is not just an SEO tool. Let’s take a quick look at some of its other cool features. Content Marketing Semrush offers an all-encompassing content marketing platform . It is armed with tools that help you conduct topic research, create content plans, write articles, optimize them, analyze mentions, measure performance, and eventually, improve it. Image via Semrush Social Media Platform Semrush comes equipped with a social media scheduler for various platforms. Image via Semrush What else? You can use the platform to track competitors, understand your audience, boost your posts, as well as create and manage ad campaigns. Yes, you read that right. And again, this was just to scratch the surface. Semrush also offers an affiliate program , detailed analytics reports, and more. Clearly, Semrush is a beast of a tool! Get Started Today! Now, it’s time to put Ahrefs to the test. Detailed Review: Ahrefs Ahrefs is a popular SEO tool that’s widely touted for its ease of use. Like Semrush, Ahrefs also offers tools to perform keyword research, backlink analysis, SEO audits, and position tracking. But the question is—when it comes to Semrush vs Ahrefs, is Ahrefs better than Semrush? Keep reading to find out. Keyword Explorer Ahrefs is armed with one of the most powerful keyword research tools. Its Keywords Explorer tool can inform your keyword strategy from start to end. Let’s find out all that it can do. Keyword Ideas and Analysis Just like most other SEO tools , Ahrefs will generate thousands of keyword ideas in just a few clicks. Simply enter your target keyword, a search engine, and a country, and voilà! Ahrefs will present you with a list of keyword ideas. Image via Ahrefs You can also see the keyword difficulty, search volumes, cost per click (CPC), parent keywords, etc. The kicker? You can analyze up to 10,000 keywords in one run. What’s more, Ahrefs realizes that Google isn’t the only search engine out there. And so, it generates keyword ideas for nine other search engines including YouTube, Amazon, and Yandex. Now, moving on to competitor keyword analysis. Does Ahrefs offer that feature? Yes! Simply click on ‘Organic Search’ under the ‘Site Explorer’ tab. Then, enter your competitors’ domain name, and wait for the magic to unfold. Ahrefs will feed you with all the keywords your competitors are ranking for, across different countries. Image via Ahrefs Remember—Ahrefs is equipped with data from 243 countries! (Don’t miss out. Claim your 7-day trial now.) Here’s the list of useful data Ahref’s Keyword Explorer offers: All keyword ideas including all the terms Phrases that contain your keyword Keyword ideas with the same terms as the target keyword Search suggestions including queries that come up in ‘autocomplete’ during the keyword search Newly discovered keywords and search queries Top-ranking pages for the keyword you want to target Advanced Metrics for Deeper Insights If you want to dive deeper into the ‘why’ of your keyword difficulty score, Ahrefs’ advanced metrics will help you immensely. It shows you data for metrics such as: Clicks Per Search: The number of search results people click on average for a particular keyword. % of Paid Clicks vs Organic Clicks: Displays how clicks on the search results are distributed between paid and organic. Return Rate: A Unique Ahrefs metric that analyzes which keyword gets more repeat searches. Analyzing this data will help you get on the first page of Google quickly . SERP Overview Ahrefs’ SERP Overview report is a feature that’s one of its kind. It lets you see the top-ranking results for any keyword along with all their SEO metrics at a glance. Image via Ahrefs The tool brings together crucial SEO metrics such as organic traffic, organic keywords, and backlinks together. I’ve used this tool time and again to understand why certain pages rank where they do. Now, here, you might wonder at this stage of the Semrush vs Ahrefs review, which tool is better for keyword research. If we are going to judge solely on the tools’ keyword research capabilities, Semrush goes a step beyond Ahrefs. While Ahrefs shows you keyword difficulty, search volume, CPC, and clicks for seed keywords, Semrush also shows you keyword trends and competitive density. This doesn’t mean Ahrefs is bad! The area where Ahrefs scores over Semrush is that it shows you data from ten search engines, while Semrush focuses only on Google. Also, Ahrefs may be a better tool to use if you want clickstream based metrics. In terms of the keyword database, Ahrefs and Semrush are neck to neck. Ahrefs has 20.8 billion keywords across 10 search engines in 243 countries. Semrush’s Keyword Magic tool has over 21.1 billion keywords across 142 geographic databases. Above all, the fact that Ahrefs offers some free keyword research tools may also play a role when determining which tool to opt for after reading the Semrush vs Ahrefs review. Backlink Analysis In terms of backlink analysis, Ahrefs has two main tools. They are: Site Explorer Content Explorer While these aren’t inherently backlink analysis tools , you can use them for the purpose seamlessly. Let’s find out how. Site Explorer Through the Site Explorer tool, you can dissect any domain’s backlink profile to the core. All you need to do is enter a domain on the tool. Ahrefs will then generate a list of all the referring domains, along with data on metrics such as DR (Domain Rating), UR (URL Rating), keywords, inbound and outbound links, anchor text used for the backlink, etc. You can also see the amount of traffic each page is getting. Image via Ahrefs How does this help, you may ask? These metrics can help you identify which websites are driving the most traffic to your competitors. Eventually, you can figure out which of them you should reach out to. BTW, do you know what makes Ahrefs’ backlink data so reliable? The fact that it boasts the world’s largest index of live backlinks—over 14 trillion links! Content Explorer To be able to receive backlinks naturally, your content needs to be strong and engaging. This is what the Ahrefs Content Explorer tool can help you with. It lets you discover the most popular articles on any topic. You can further filter the results by organic traffic, referring domains, social shares, etc. This way, you can easily gauge if there are certain topics that are attracting more backlinks. If there are, you must consider writing about those. Image via Ahrefs What else can the Content Explorer do? It can help you unearth broken link-building opportunities. In simple words, you can find dead pages with backlinks on any given topic. Then, you can recreate the dead page, and ask those linking to the dead page to link to you instead. Neat, right? Technical SEO Audit Ahrefs’ site audit tool will help you point out what is holding your website back from ranking. For starters, it will give your website an overall SEO health score by crawling all of its web pages. What’s more? It offers a range of free audit tools such as: Site Audit Backlink Checker Broken Link Checker Website Authority Checker SEO Checker Website Checker While these are not standalone tools, they come as value-adds for those with Ahref’s subscription. For instance, if you have subscribed to one of Ahref’s paid plans, you will get 5,000 additional monthly crawl credits. However, in the battle between Semrush vs Ahrefs, Semrush has a slight edge because it offers a free plan, unlike Ahrefs. Site Audit extracts printable reports after grouping by issues. These reports are colored charts that let you visualize data in an easy way. It checks your website for over 100 pre-defined SEO issues relating to these issues: Performance including too-large HTML or CSS,: slow pages Missing or duplicate HTML tags Non-optimal length of H1, title tags, and meta descriptions Low word counts, duplicate pages, etc. Missing social tags Incoming links and orphan pages Links to broken pages Issues with JavaScript and images External pages You can schedule the site crawls on a daily, weekly or monthly basis to stay on top of your site’s SEO. The Ahrefs SEO Toolbar is compatible with both Firefox and Chrome. You can add it as a browser extension to get rich SEO data on websites and pages you visit. Not surprisingly, thousands of professionals leverage this tool from Ahrefs to boost their SEO. Its free features are: On-page SEO SERP positions Redirect tracer Country changer Outgoing links report along with broken link checker and link highlighter All in all, these tools help you know exactly where your (and your competitors’) website stands, and what to do to make it better. Image via Ahrefs For SEO professionals that want to go beyond the pre-defined issues, Ahrefs also offers a powerful Data Explorer tool. With it, one can make custom filters based on various parameters, and completely personalize the site auditing process. The best part about Ahrefs’ site audit tool ? It is completely cloud-based! Try Ahrefs Now. As you know by now after reading the Semrush vs Ahrefs review so far, that both the tools have robust SEO auditing features. You can use any of these tools to assess your site’s on-page and technical SEO. Both tools search for issues that impact your site’s SEO including: Slow-loading content Duplicate content Missing headers and meta-descriptions SSL problems Crawl errors Overuse of keywords Large image files Broken links Semrush’s audit tool automatically provides a simple list that you can use to fix your SEO issues. With Ahrefs, you’ll have to manually analyze the audit reports to create your own ‘to-do’ lists. However, you can create custom filters and segment your data using Ahref’s Data Explorer tool. Rank Tracking Now, we come to the rank tracking feature in this section of the Semrush vs Ahrefs blog post. The Ahrefs Rank Tracker helps you monitor your Google rankings across 170 countries. What do you need to do? Simply input a list of keywords, add multiple countries for each keyword, and type in your competitors’ URLs. Hereon, Ahrefs will start tracking data and send you consistent updates. The tool also churns out interactive graphs that will give you a history of metrics such as visibility, average position, and traffic. Image via Ahrefs And that’s not it. You can also compare your keyword ranking side-by-side with your competitors’. This will help you comprehend where you’re lagging and over time, improve your SEO results . The best part is that Ahrefs sends you regular email reports highlighting notable changes in your keyword rankings, so that you never miss a beat. Support Ahrefs makes it pretty easy for users to reach out for help. You can reach the customer support team via chat or email. Unfortunately, the platform doesn’t offer phone support yet. Image via Ahrefs However, their support is generally pretty prompt, and they respond to queries within minutes. The team is available around the clock from Monday to Friday. Semrush Pricing Plans Semrush offers four plans you can choose from: Free Pro : $119.95/month Guru : $229.95/month Business : $449.95/month So, which one is right for you? While you may be tempted to opt for the free plan, note that it comes with several limitations on its features and relatively weak campaign capabilities. That being said, if you’re only starting off or simply testing the platform’s UI, the free plan might work well for you! The Pro plan is a great pick for startups, freelancers, and small in-house teams. The Guru plan, which is also the most sought-after plan, is perfect for SMEs, growing agencies, and marketing professionals. The Business plan is designed for large agencies and enterprises with a substantial online presence. Finally, you can also contact the sales team at Semrush and get a plan customized for yourself! Ahrefs Pricing Plans Like Semrush, Ahrefs also comes with four pricing plans: Lite : $99/month Standard : $199/month Advanced : $399/month Enterprise : $999/month The Lite plan gives access to many great features and is a steal at that price. It’s perfectly designed for freelancers and beginners. The Standard plan is best for small to medium-sized businesses and agencies. If you’re a professional SEO expert with the need for advanced features, put your faith in the Advanced plan. Need more? Check out the Ahrefs Agency plan. What Do Their Customers Say About Them? Semrush Ahrefs “If you ask an agency to deliver 10x organic search growth through content, they will assign a large team to your project. Our content team, in contrast, runs activities with Semrush without having an army of people specialized in SEO.” – Fabrizio Ballarini, Organic Growth, Wise. “Our company's SEO strategy is fully based on Ahrefs' tools and tutorials. Last year we increased organic traffic to our website by 250%.” – Evaldas Mockus, SEO team lead, Omnisend. “When it comes to pure value, Semrush wins. That's mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price.” – Brian Dean, Founder, Backlinko. “Ahrefs provides us with detailed and in-depth data that we need to make strategic decisions. Plus, it is fun and always getting better.” – Viola Eva, Founder, Flow SEO. FAQs Semrush Q1. Is Semrush a free tool? A. No, Semrush is a paid tool. While the platform does offer a free plan, there’s a catch. It comes with limited functionality. For instance, you can only manage one project and track 10 keywords per day. So, if your needs go beyond that, you should subscribe to one of its paid plans. Q2. Does Semrush offer a free trial? A. Yes! Semrush offers a free 7-day trial with its Pro and Guru plans. It’s a great way to test out the platform’s features and UI. And while Semrush requires you to register with your credit card, you can rest assured that it won’t be charged until your free trial is over. Q3. Is Semrush worth the money? A. Semrush is 100% worth the money. While it’s anything but cheap with its lowest plan costing $99, the investment definitely pays off in the long run. Semrush offers a number of premium SEO tools for keyword research, backlink analysis, position tracking, etc. What’s more? It also doubles up as a content marketing and social media marketing platform, giving users more bang for the buck. Q4. What is Semrush’s refund policy? A. Semrush offers a 7-day money-back guarantee. This means that if you request a refund within 7 days of signing up or renewing, Semrush will refund your net price. No questions asked. Q5. How many people can use Semrush? A. Semrush follows a one-owner-per-subscription model. However, if you’re using Semrush for your team, you can always add new users as per your needs. Based on your plan, there’s an additional cost for the same. With the Pro plan, a new user costs $45/month, whereas, with the Guru and Business plans, the cost is $80/month and $100/month respectively. Get Semrush Free Trial Now! Ahrefs Q1. Is Ahrefs free? A. No. Ahrefs is a paid tool. Unlike Semrush, it doesn’t offer a free trial or a free plan. However, you can enjoy 2 months free if you choose to pay annually. What’s more? Ahrefs does offer a bunch of SEO tools for free, such as a broken link checker, a website authority checker, a keyword rank checker, etc. Q2. Does Ahrefs come with a free trial? A. No, Ahrefs doesn’t come with a free trial. However, they offer free access to Webmaster tools including the Site Audit and Site Explorer tools. Q3. Is Ahrefs easy to use for beginners? A. Ahrefs is an easy-to-use SEO tool for beginners and experts alike. In fact, its clean and intuitive user interface is one of its biggest claims to fame. In addition, Ahrefs provides users with a number of blog articles, guides, and other resources so that they’re never left in the dark. You can also reach out to their customer support team in case of any queries. Q4. How many users can use an Ahrefs account? A. Ahrefs’ Lite and Standard plan only allow a single user per subscription. On the other hand, its Advanced and Enterprise plans allow three and five users per subscription respectively. However, no matter which plan you choose, you can add more users to your account at a cost ranging from $20 to $50 per user per month depending on the features. Q5. What can Ahrefs do? A. Ahrefs comes with premium tools that empower you to improve your site’s SEO. To scratch the surface, it can help you do keyword research for 10 search engines, conduct site audits and local SEO, and win more backlinks. The scope of the tool is endless. Subscribe to Ahrefs Now! Final Verdict The Semrush vs Ahrefs debate can go on forever. And by now, you can probably see why. They’re both spectacular SEO platforms that bring a suite of robust tools to the table. And while Semrush’s tools for keyword research are impeccable, Ahrefs offers the best backlink analysis features. But we’ll level with you. Given its massive databases and the additional features it offers, we would choose Semrush . We’ve been using the tool for years now, and it has helped us unravel unmatched insights for ourselves and our clients. That being said, no tool is the wrong choice. Both Semrush and Ahrefs can help you improve your SEO rankings greatly. Which tool are you leaning towards? Have you tried any of them? Do you have an obvious preference? Please share your experience in the comments section. Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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[Schema Markup Generator](https://attrock.com/schema-markup-generator/) - [AI Content Detector](https://attrock.com/ai-content-detector/) - [Contact](https://attrock.com/contact/) FREE Marketing Plan # Semrush vs Ahrefs: Which SEO Tool is Right for You in 2026? By: [Gaurav Sharma](https://attrock.com/blog/author/gaurav-sharma/) Updated On: December 28, 2023 Category: [SEO](https://attrock.com/blog/category/seo) Word Count: 5830 words \\| Est. Reading Time: 39 mins It’s 2024, but digital marketers are still participating in the Semrush vs Ahrefs debate. Both of these tools dominate the SEO landscape. Unsurprisingly, they also happen to be our favorite SEO tools. Semrush and Ahrefs can help you conduct keyword research, audit your website, find new backlinks, and more. The scope is endless. If money wasn’t one of the key deciding factors, we would highly recommend investing in both of these tools. However, doing that will set you back almost \$220 per month. And that’s considering you’re signing up for the most basic plans. Neither of these tools is cheap. So, assuming you had to invest in just one, which of the tools would you go for? This is the question you’ll have an answer to by the end of this Semrush vs Ahrefs review. Let’s get started. \| \| \| \|---\|---\| \| [Try Semrush for Free\!](https://semrush.sjv.io/c/2879459/1111506/13053) \| [Try Ahrefs Now](https://attrock.com/go/ahrefsstarttrial) \| [Try Semrush for Free\!](https://semrush.sjv.io/c/2879459/1111506/13053) [Try Ahrefs Now](https://attrock.com/go/ahrefsstarttrial) Semrush vs Ahrefs: The Summary Box \| \| \| \|---\|---\| \| Semrush \| Ahrefs \| \| ![Semrush Logo](https://attrock.com/wp-content/uploads/2021/09/Semrush-Logo.png)![Semrush Logo](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%202048%201152%22%3E%3C/svg%3E) \| ![Ahref Logo](https://attrock.com/wp-content/uploads/2021/09/Ahref-Logo.png)![Ahref Logo](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20729%20410%22%3E%3C/svg%3E) \| \| Semrush is an online visibility management platform. From keyword research to rank tracking and everything in between, Semrush is a spectacular all-in-one SEO tool that can help you get on top of the Google SERP. \| Ahrefs is one of the leading SEO tools that rose to fame because of its unbeatable backlink analysis tool. However, just like Semrush, it can also perform other SEO-related tasks such as keyword research, link building, and more. \| #### Semrush - Semrush is an online visibility management platform. From keyword research to rank tracking and everything in between, Semrush is a spectacular all-in-one SEO tool that can help you get on top of the Google SERP. #### Ahrefs - Ahrefs is one of the leading SEO tools that rose to fame because of its unbeatable backlink analysis tool. However, just like Semrush, it can also perform other SEO-related tasks such as keyword research, link building, and more. * Product Ratings (Out of 5-stars) \| \| \| \| \|---\|---\|---\| \| \| Semrush \| Ahrefs \| \| Overall \| \| \| \| Support \| \| \| \| Features \| \| \| \| User-Friendliness \| \| \| \| Value for Money \| \| \| #### Semrush - Overall: - Support: - Features: - User-Friendliness: - Value for Money: #### Ahrefs - Overall: - Support: - Features: - User-Friendliness: - Value for Money: * Pros and Cons: Semrush \| \| \| \|---\|---\| \| Pros \| Cons \| \| Wide range of features \| Time-consuming \| \| Free version available \| UI has scope for improvement \| \| Several guides and resources for new users \| \| \| On-page, off-page, and technical SEO audits \| \| \| Fantastic site audit tool \| \| \| Regular updates \| \| \| Great customer support \| \| #### Pros - Wide range of features - Free version available - Several guides and resources for new users - On-page, off-page, and technical SEO audits - Fantastic site audit tool - Regular updates - Great customer support * #### Cons - Time-consuming - UI has scope for improvement * Pros and Cons: Ahrefs \| \| \| \|---\|---\| \| Pros \| Cons \| \| An extremely user-friendly interface \| No free plan \| \| Prompt customer support \| No free trial \| \| Massive backlink database \| Doesn’t integrate with Google Analytics \| \| Conducts on-page, off-page, and technical SEO audits \| \| \| Video tutorials for users \| \| \| Competitor spying \| \| #### Pros - An extremely user-friendly interface - Prompt customer support - Massive backlink database - Conducts on-page, off-page, and technical SEO audits - Video tutorials for users - Competitor spying * #### Cons - No free plan - No free trial - Doesn’t integrate with Google Analytics * Pricing Details: Semrush \| \| \| \|---\|---\| \| Pricing Plan \| Price \| \| Freemium \| Free \| \| Pro \| \$119.95/month \| \| Guru \| \$229.95/month \| \| Business \| \$449.95/month \| - Freemium: Free - Pro: \$119.95/month - Guru: \$229.95/month - Business: \$449.95/month [Try it for Free Today\!](https://semrush.sjv.io/c/2879459/1111506/13053) * Pricing Details: Ahrefs \| \| \| \|---\|---\| \| Pricing Plan \| Cost (Per Month) \| \| Lite \| \$99/month \| \| Standard \| \$199 per month \| \| Advanced \| \$399 per month \| \| Enterprise \| \$999/month \| - Lite: \$99/month - Standard: \$199/month - Advanced: \$399/month - Enterprise: \$999/month [Try Ahrefs\!](https://attrock.com/go/ahrefsstarttrial) Verdict: Unlike Ahrefs, Semrush offers both – a free plan, and a free trial. What’s more, its higher-tier plans are more affordable. That being said, both the tools are loaded with features. It’s all about finding which one works better for you. * Who is it For? \| \| \| \|---\|---\| \| Semrush \| Ahrefs \| \| Small and medium-sized businesses \| Small and medium-sized businesses \| \| Bloggers \| Bloggers \| \| Enterprises \| Enterprises \| \| Freelancers \| Freelancers \| \| Startups \| Startups \| \| Marketing agencies \| Marketing agencies \| \| Entrepreneurs \| Entrepreneurs \| #### Semrush - Small and medium-sized businesses - Bloggers - Enterprises - Freelancers - Startups - Marketing agencies - Entrepreneurs * #### Ahrefs - Small and medium-sized businesses - Bloggers - Enterprises - Freelancers - Startups - Marketing agencies - Entrepreneurs * Features Comparison: Semrush vs Ahrefs \| \| \| \| \| \|---\|---\|---\|---\| \| \| \| Semrush \| Ahrefs \| \| \| Keyword Overview \| \| \| \| \| Keyword Search \| \| \| \| Keyword Research \| Keyword Sorting \| \| \| \| \| Keyword Difficulty Scores \| \| \| \| \| Keyword Manager \| \| \| \| \| Site Auditing \| \| \| \| On-Page and Technical SEO \| Competitor Benchmarking \| \| \| \| \| Content Ideation \| \| – \| \| \| Link Building \| \| \| \| Off-Page SEO \| Backlinks Audit \| \| \| \| \| Rank Tracking \| \| \| \| \| Keyword Management \| \| \| \| Ads \| PPC Keyword Tool \| \| \| \| \| Ad Builder \| \| – \| \| \| Content Audit and Analytics \| \| \| \| Content Marketing \| Market Research \| \| \| \| \| Writing Assistant \| \| – \| \| Social Media Marketing \| Social Media Scheduler \| \| – \| \| \| Social Media Ads \| \| – \| \| \| Traffic Analytics \| \| \| \| Competitor Analysis \| Organic Search \| \| \| \| \| Brand Monitoring \| \| \| \| \| Free trial \| \| – \| \| Payment and Plans \| No credit card for the trial \| – \| – \| \| \| Money-back guarantee \| \| – \| \| \| Customized plan \| \| – \| #### Semrush - Keyword Research - Keyword Overview - Keyword Search - Keyword Sorting - Keyword Difficulty Scores - Keyword Manager - On-Page and Technical SEO - Site Auditing - Competitor Benchmarking - Content Ideation - Off-Page SEO - Link Building - Backlinks Audit - Rank Tracking - Ads - Keyword Management - PPC Keyword Tool - Ad Builder - Content Marketing - Content Audit and Analytics - Market Research - Writing Assistant - Social Media Marketing - Social Media Scheduler - Social Media Ads - Competitor Analysis - Traffic Analytics - Organic Search - Brand Monitoring - Payment and Plans - Free trial - Money-back guarantee - Customized plan * #### Ahrefs - Keyword Research - Keyword Overview - Keyword Search - Keyword Sorting - Keyword Difficulty Scores - Keyword Manager - On-Page and Technical SEO - Site Auditing - Competitor Benchmarking - Off-Page SEO - Link Building - Backlinks Audit - Rank Tracking - Ads - Keyword Management - PPC Keyword Tool - Content Marketing - Content Audit and Analytics - Market Research - Competitor Analysis - Traffic Analytics - Organic Search - Brand Monitoring Verdict: Both Semrush and Ahrefs are loaded with robust features. However, Semrush has a slight edge since it also offers tools for social media marketing and advertising. Disclaimer:* This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.* Table of Contents - [Detailed Review: Semrush](https://attrock.com/blog/semrush-vs-ahrefs/#Detailed_Review_Semrush "Detailed Review: Semrush") - [Keyword Research](https://attrock.com/blog/semrush-vs-ahrefs/#Keyword_Research "Keyword Research") - [Backlink Analysis](https://attrock.com/blog/semrush-vs-ahrefs/#Backlink_Analysis "Backlink Analysis") - [Technical SEO Audit](https://attrock.com/blog/semrush-vs-ahrefs/#Technical_SEO_Audit "Technical SEO Audit") - [Position Tracking](https://attrock.com/blog/semrush-vs-ahrefs/#Position_Tracking "Position Tracking") - [Support](https://attrock.com/blog/semrush-vs-ahrefs/#Support "Support") - [Additional Features](https://attrock.com/blog/semrush-vs-ahrefs/#Additional_Features "Additional Features") - [Detailed Review: Ahrefs](https://attrock.com/blog/semrush-vs-ahrefs/#Detailed_Review_Ahrefs "Detailed Review: Ahrefs") - [Keyword Explorer](https://attrock.com/blog/semrush-vs-ahrefs/#Keyword_Explorer "Keyword Explorer") - [Backlink Analysis](https://attrock.com/blog/semrush-vs-ahrefs/#Backlink_Analysis-2 "Backlink Analysis") - [Technical SEO Audit](https://attrock.com/blog/semrush-vs-ahrefs/#Technical_SEO_Audit-2 "Technical SEO Audit") - [Rank Tracking](https://attrock.com/blog/semrush-vs-ahrefs/#Rank_Tracking "Rank Tracking") - [Support](https://attrock.com/blog/semrush-vs-ahrefs/#Support-2 "Support") - [Semrush Pricing Plans](https://attrock.com/blog/semrush-vs-ahrefs/#Semrush_Pricing_Plans "Semrush Pricing Plans") - [Ahrefs Pricing Plans](https://attrock.com/blog/semrush-vs-ahrefs/#Ahrefs_Pricing_Plans "Ahrefs Pricing Plans") - [What Do Their Customers Say About Them?](https://attrock.com/blog/semrush-vs-ahrefs/#What_Do_Their_Customers_Say_About_Them "What Do Their Customers Say About Them?") - [FAQs](https://attrock.com/blog/semrush-vs-ahrefs/#FAQs "FAQs") - [Semrush](https://attrock.com/blog/semrush-vs-ahrefs/#Semrush "Semrush") - [Ahrefs](https://attrock.com/blog/semrush-vs-ahrefs/#Ahrefs "Ahrefs") - [Final Verdict](https://attrock.com/blog/semrush-vs-ahrefs/#Final_Verdict "Final Verdict") ## Detailed Review: Semrush One of Semrush’s most popular claims to fame is the diverse set of tools it offers. Despite the huge number of features, Semrush continues to be extremely easy to use for beginners and experts alike. That’s something, right? Now, without further ado, let’s review the platform’s primary features and find out if it’s worth your time and investment. ### Keyword Research Primarily known for its keyword research abilities, [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) offers 6 different tools for the purpose. These are: - Keyword Overview - Organic Research - Keyword Magic Tool - Keyword Gap - Keyword Manager - Organic Traffic Insights That’s a lot, right? Don’t be overwhelmed—let me walk you through each of these one at a time. #### Keyword Overview The Keyword Overview tool lets you run a full analysis of your target keywords in just a few clicks. All you need to do is enter the keyword and the country. ![Semrush Keyword Overview](https://attrock.com/wp-content/uploads/2021/09/Semrush-Keyword-Overview.png)![Semrush Keyword Overview](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20520%22%3E%3C/svg%3E) Image via Semrush So, what information does Semrush generate for you? The tool will display metrics such as search volume, keyword difficulty, cost per click (CPC), global volume, and search trends. ![Semrush Display Metrics](https://attrock.com/wp-content/uploads/2021/09/Semrush-Display-Metrics.png)![Semrush Display Metrics](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20554%22%3E%3C/svg%3E) Image via Semrush As you can see, Semrush keyword research tool gives you in-depth data including: - Monthly search volume - Paid search data - Total number of organic results - CPC distribution - Keyword trends - Keyword suggestions - Phrase match keywords - Queries and related keyword ideas And that’s not it. Here are some of the other things the tool can do: - Easily export and import keyword lists - Analyze up to 100 URLs for your keyword - Generate millions of kickass content ideas - Build custom keyword lists But the reason [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) really wins here is its massive keyword database—21 billion words and counting. ![Massive Keyword Database](https://attrock.com/wp-content/uploads/2021/09/Keyword-Analytics.png)![Massive Keyword Database](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20774%22%3E%3C/svg%3E) Image via Semrush (See the magic for yourself with a [7-day free trial](https://semrush.sjv.io/c/2879459/1111506/13053) of Semrush) #### Organic Research We all want to be let in on our competitors’ keyword strategies, right? Semrush’s Organic Research tool will help you do exactly that. With it, you can discover your competitors’ best keywords, keep close tabs on the way your rivals’ rankings are changing, and even find new organic competitors. #### Keyword Magic Tool This keyword research tool pretty much works like magic. It generates spectacular keyword suggestions by scouring 142 geodatabases. To further narrow down your search, you can also use modifiers such as Broad Match, Phrase Match, Exact Match, or Related. ![Keyword Magic Tool](https://attrock.com/wp-content/uploads/2021/09/Keyword-Magic-Tool.png)![Keyword Magic Tool](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20536%22%3E%3C/svg%3E) Image via Semrush The best part of the tool? Its auto-grouping feature. This lets you create automatic groups based on shared stems. The stem is a common root word amongst a group of phrases. For instance, “shoes for rains,” “shoes for football,” and “shoes on sale” share the stem “shoes.” These groups allow you to deepen your search, enabling you to access more relevant keyword ideas. #### Keyword Gap As the name suggests, this tool will help you identify SEO gaps by comparing your keyword profile to competitors’. You can specify up to 5 domains, subdomains, folders, or exact URLs of your choice. You can also go the extra mile to switch between [keyword types](https://seobuddy.com/blog/types-of-keywords/)—organic, paid search, and PLA. The best part is that you can compare keywords for URLs, subdomains, mobile, desktop, and subfolders. You can also see how keywords overlap between competing domains in the niche. ![Keyword Gap](https://attrock.com/wp-content/uploads/2021/09/Keyword-Gap-1.png)![Keyword Gap](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20570%22%3E%3C/svg%3E) Image via Semrush Eventually, you can use the missing and weak keywords to feed your SEO campaigns. #### Keyword Manager You’re probably going to want to save your favorite keywords in one place. Thanks to [Semrush’s Keyword Manager](https://semrush.sjv.io/c/2879459/1111506/13053), you can list all your essential keywords and their metrics into XLSX or CSV files. It’s also extremely easy exporting them to other Semrush tools. ![Keyword Manager](https://attrock.com/wp-content/uploads/2021/09/Keyword-Manager.png)![Keyword Manager](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20484%22%3E%3C/svg%3E) Image via Semrush [Try Semrush for Free Today](https://semrush.sjv.io/c/2879459/1111506/13053) #### Organic Traffic Insights This is just the tool you need to monitor your organic search traffic performance. It put together information from Semrush, Google Analytics, and Google Search Console in a single dashboard. ![Organic Traffic Insights](https://attrock.com/wp-content/uploads/2021/09/Organic-Traffic-Insights.png)![Organic Traffic Insights](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20450%22%3E%3C/svg%3E) Image via Semrush This tool helps you review your website’s performance based on metrics such as total users, new users, average session duration, bounce rate, etc. ### Backlink Analysis Now, on to the trickiest, yet most rewarding part of SEO. [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) provides a suite of robust tools for backlink management. From unearthing backlink opportunities to auditing them to tracking your progress, Semrush will do all the heavy lifting for you. Semrush offers five backlink tools: - Backlink Analytics - Backlink Audit Tool - Backlink Gap - Bulk Backlink Analysis - Link Building Tool Now, let’s find out how each one of them fares. #### Backlink Analytics Backlink Analytics on Semrush makes it easy for you to study your and your competitors’ backlink profiles. And how is that? You simply need to enter the domain or URL in the search box and press enter. The tool will then show you data on a number of metrics including the website’s authority, referring domains, backlinks, authority scores, etc. ![Backlink Analytics](https://attrock.com/wp-content/uploads/2021/09/Backlink-Analytics.png)![Backlink Analytics](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20536%22%3E%3C/svg%3E) Image via Semrush #### Backlink Audit Tool This tool gives you a complete overview of your backlink profile. It helps you weed out potentially harmful backlinks by displaying toxic scores based on over 45 markers. ![Backlink Audit Tool](https://attrock.com/wp-content/uploads/2021/09/Backlink-Audit-Tool.png)![Backlink Audit Tool](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20569%22%3E%3C/svg%3E) Image via Semrush What’s more? You can easily analyze the performance of your backlinks for the last 60 days. Based on the analysis, you can audit, remove, and disavow links to avoid Google penalties. (What are you waiting for? Claim your [free 7-day trial](https://semrush.sjv.io/c/2879459/1111506/13053) today!) #### Backlink Gap The Backlink Gap tool allows you to compare the backlink profiles of up to five websites at once. This is what the tool looks like: ![Backlink Gap](https://attrock.com/wp-content/uploads/2021/09/Backlink-Gap.png)![Backlink Gap](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20606%22%3E%3C/svg%3E) Image via Semrush You can alter the time frame to view backlinks from over the past 3 months, the past year, or all time. This will help you identify new [link-building opportunities](https://attrock.com/blog/how-to-get-backlinks/). #### Bulk Backlink Analysis Want to compare the backlink profiles of several websites at once? [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) has just the right solution for you\! The bulk backlink analysis tool lets you enter up to 200 URLs, domains, subdomains, or folders at once. ![Bulk Backlink Analysis](https://attrock.com/wp-content/uploads/2021/09/Bulk-Backlink-Analysis.png)![Bulk Backlink Analysis](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20489%22%3E%3C/svg%3E) Image via Semrush To further dissect your rivals’ backlink strategy patterns, you can even sort the backlinks by text, image, form, frame, etc. Here’s what the results will look like: ![Backlink Strategy Patterns](https://attrock.com/wp-content/uploads/2021/09/Backlink-Strategy-Patterns.png)![Backlink Strategy Patterns](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20667%22%3E%3C/svg%3E) Image via Semrush #### Link Building Tool This is a handy tool for furthering your link-building efforts. So, what exactly does it do? For starters, it gives you a quick view of all your link-building activities. It will also generate a list of potential websites for backlinking based on a target keyword. ![Link Building Tool](https://attrock.com/wp-content/uploads/2021/09/Link-Building-Tool.png)![Link Building Tool](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20568%22%3E%3C/svg%3E) Image via Semrush [Start Your Semrush Pro Free Trial Today\!](https://semrush.sjv.io/c/2879459/1111506/13053) Now, let’s take a look at the rest of Semrush’s features. ### Technical SEO Audit Semrush also lets you look into your website’s health score. It has one of the [best SEO audit tools](https://attrock.com/blog/best-seo-audit-tool/), that scans your website for more than 140 technical and SEO mistakes. It then offers actionable tips for improving your website. These can include: - Keyword suggestions - [Internal linking strategies](https://attrock.com/blog/internal-linking-for-seo/) - Ideas on how to improve content With this tool, you’ll also receive updates on the crawlability of your website. Based on the severity of the SEO issues, they are categorized into three groups of warnings, errors, and notices. While identifying the frequency of issues, Semrush informs you of the issue that requires your immediate attention. The Site Audit tool automatically crawls your website on a weekly basis once you schedule the audit. Once the crawl is complete, Semrush’s Site Audit tool generates in-depth SEO audit reports on: Website crawlability: Site Audit analyzes your site to check its crawlability and indexability. Loading speed: You will get a weekly report on your site’s performance in terms of page loading speed that impacts user experience in a major way. Issues with internal links: Right from broken links, too many links, to nofollow attributes, the SEO audit report gives you an overview of [internal linking](https://attrock.com/blog/internal-linking-for-seo/) issues. By fixing these issues, you can optimize the website structure and PageRank distribution. Security: The HTTPS report helps you monitor the status of your website’s security. International SEO: Running a website in multiple regions and languages? If you have a multilingual site, Google should ideally show content to users in the local language. For instance, for a Dutch user, the Dutch version of your web pages should be shown. The technical solution that ensures this happens, are the hreflang tags. Semrush’s Site Audit tool detects if the hreflang tags are being implemented correctly. If they are not implemented appropriately, the right local version of your web pages may not be shown by Google. Compare Crawls: Progress reports and Compare Crawls help you analyze and compare the results of various SEO audits and monitor progress over time. ![Technical SEO Audit](https://attrock.com/wp-content/uploads/2021/09/Technical-SEO-Audit.png)![Technical SEO Audit](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20578%22%3E%3C/svg%3E) Image via Semrush When comparing Semrush vs Ahrefs, you need to evaluate not only the technical SEO audit capabilities of these tools but also the on-page SEO audit features. As you can expect, Semrush offers in-depth on-page SEO audit reports apart from technical SEO. These include: Semantic ideas: You can rely on the SEO Checker tool to discover topics and keywords that are related to your target keyword. By using these semantic ideas, you can enrich the content of your website..This, in turn, translates to improved Google rankings. Content analysis: Semrush’s on-page SEO capabilities extend to content analysis. The tool checks the content of top performers to offer content suggestions. For instance, you can gain insights on your content’s readability, whether it is informative, and if it suffers from keyword overstuffing. UX state: The page checker tool identifies the user experience state of your web pages by analyzing the data from Google Analytics. Understand how to get your website showcased in one of Google’s SERP Features. The tool sorts through data of your top 10 competitors, analyzes the keywords that trigger SERP features, and recommends actions. Links: You can discover quality backlinks by leveraging the [SEO audit tool](https://attrock.com/blog/best-seo-audit-tool/). Optimize ranking: The SEO Checker detects the top-performing web pages and gives you suggestions on optimizing them further with specific keywords. Isn’t that great? In a nutshell, [Semrush’s SEO Audit tool](https://semrush.sjv.io/c/2879459/1111506/13053) will point out issues on your website that need work, thus helping you climb up the Google search results page. ### Position Tracking The next aspect to cover in this comparison of Semrush vs Ahrefs is the position tracking feature. In the end, the impact of your SEO efforts boils down to your position on the SERP. Semrush makes rank tracking a breeze. It requires you to select your target keywords, following which it does all the work. This tool tracks your campaign progress, fixes cannibalization, and optimizes your targeting efforts. ![Position Tracking](https://attrock.com/wp-content/uploads/2021/09/Position-Tracking.png)![Position Tracking](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20592%22%3E%3C/svg%3E) Image via Semrush The best part? It updates its data every single day. The position [tracking tool](https://attrock.com/blog/rank-tracker-tools/) also shows you the best performing keywords for your website, along with those with positive impact (improved rankings) and negative (declined rankings). Many marketers really struggle to stay up to date with is the constant Google algorithm updates. But Semrush has one of the [best rank tracker tools](https://attrock.com/blog/rank-tracker-tools/), making it extremely easy to monitor these changes. (Don’t believe me? Grab your [free trial](https://semrush.sjv.io/c/2879459/1111506/13053) and see for yourself.) ### Support We haven’t needed much support with Semrush. And that’s a great thing\! That being said, you can contact the Semrush support team at any time. They offer three channels of support—chat, phone, and email. You can also reach out to them by filling out an online form and stating your query/requirement. ### Additional Features Semrush is not just an SEO tool. Let’s take a quick look at some of its other cool features. #### Content Marketing [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) offers an all-encompassing [content marketing platform](https://attrock.com/blog/content-marketing-tools/). It is armed with tools that help you conduct topic research, create content plans, write articles, optimize them, analyze mentions, measure performance, and eventually, improve it. ![Semrush Content Marketing](https://attrock.com/wp-content/uploads/2021/09/Semrush-Content-Marketing.png)![Semrush Content Marketing](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20621%22%3E%3C/svg%3E) Image via Semrush #### Social Media Platform Semrush comes equipped with a social media scheduler for various platforms. ![Semrush Social Media Toolkit](https://attrock.com/wp-content/uploads/2021/09/Semrush-Social-Media-Toolkit.png)![Semrush Social Media Toolkit](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20630%22%3E%3C/svg%3E) Image via Semrush What else? You can use the platform to track competitors, understand your audience, boost your posts, as well as create and manage ad campaigns. Yes, you read that right. And again, this was just to scratch the surface. Semrush also offers an [affiliate program](https://attrock.com/blog/affiliate-marketing-tools/), detailed analytics reports, and more. Clearly, Semrush is a beast of a tool\! [Get Started Today\!](https://semrush.sjv.io/c/2879459/1111506/13053) Now, it’s time to put Ahrefs to the test. ## Detailed Review: Ahrefs Ahrefs is a popular SEO tool that’s widely touted for its ease of use. Like Semrush, [Ahrefs](https://attrock.com/blog/ahrefs-alternatives/) also offers tools to perform keyword research, backlink analysis, SEO audits, and position tracking. But the question is—when it comes to Semrush vs Ahrefs, is Ahrefs better than Semrush? Keep reading to find out. ### Keyword Explorer Ahrefs is armed with one of the most powerful keyword research tools. Its Keywords Explorer tool can inform your keyword strategy from start to end. Let’s find out all that it can do. #### Keyword Ideas and Analysis Just like most other [SEO tools](https://attrock.com/blog/best-seo-tools/), Ahrefs will generate thousands of keyword ideas in just a few clicks. Simply enter your target keyword, a search engine, and a country, and voilà! Ahrefs will present you with a list of keyword ideas. ![Keyword Ideas and Analysis](https://attrock.com/wp-content/uploads/2021/09/Keyword-Ideas-and-Analysis.png)![Keyword Ideas and Analysis](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20583%22%3E%3C/svg%3E) Image via Ahrefs You can also see the keyword difficulty, search volumes, cost per click (CPC), parent keywords, etc. The kicker? You can analyze up to 10,000 keywords in one run. What’s more, Ahrefs realizes that Google isn’t the only search engine out there. And so, it generates keyword ideas for nine other search engines including YouTube, Amazon, and Yandex. Now, moving on to competitor keyword analysis. Does Ahrefs offer that feature? Yes\! Simply click on ‘Organic Search’ under the ‘Site Explorer’ tab. Then, enter your competitors’ domain name, and wait for the magic to unfold. Ahrefs will feed you with all the keywords your competitors are ranking for, across different countries. ![Organic Search](https://attrock.com/wp-content/uploads/2021/09/Organic-Search.png)![Organic Search](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20583%22%3E%3C/svg%3E) Image via Ahrefs Remember—Ahrefs is equipped with data from 243 countries\! (Don’t miss out. Claim your [7-day trial](https://attrock.com/go/ahrefsstarttrial) now.) Here’s the list of useful data Ahref’s Keyword Explorer offers: - All keyword ideas including all the terms - Phrases that contain your keyword - Keyword ideas with the same terms as the target keyword - Search suggestions including queries that come up in ‘autocomplete’ during the keyword search - Newly discovered keywords and search queries - Top-ranking pages for the keyword you want to target #### Advanced Metrics for Deeper Insights If you want to dive deeper into the ‘why’ of your keyword difficulty score, Ahrefs’ advanced metrics will help you immensely. It shows you data for metrics such as: - Clicks Per Search: The number of search results people click on average for a particular keyword. - % of Paid Clicks vs Organic Clicks: Displays how clicks on the search results are distributed between paid and organic. - Return Rate: A Unique Ahrefs metric that analyzes which keyword gets more repeat searches. Analyzing this data will help you [get on the first page of Google quickly](https://attrock.com/blog/how-to-get-on-the-first-page-of-google/). #### SERP Overview Ahrefs’ SERP Overview report is a feature that’s one of its kind. It lets you see the top-ranking results for any keyword along with all their SEO metrics at a glance. ![Advanced Metrics for Deeper Insights](https://attrock.com/wp-content/uploads/2021/09/Advanced-Metrics-for-Deeper-Insights.png)![Advanced Metrics for Deeper Insights](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20687%22%3E%3C/svg%3E) Image via Ahrefs The tool brings together crucial SEO metrics such as organic traffic, organic keywords, and backlinks together. I’ve used this tool time and again to understand why certain pages rank where they do. Now, here, you might wonder at this stage of the Semrush vs Ahrefs review, which tool is better for keyword research. If we are going to judge solely on the tools’ keyword research capabilities, Semrush goes a step beyond Ahrefs. While Ahrefs shows you keyword difficulty, search volume, CPC, and clicks for seed keywords, Semrush also shows you keyword trends and competitive density. This doesn’t mean Ahrefs is bad! The area where Ahrefs scores over Semrush is that it shows you data from ten search engines, while Semrush focuses only on Google. Also, Ahrefs may be a better tool to use if you want clickstream based metrics. In terms of the keyword database, Ahrefs and Semrush are neck to neck. Ahrefs has 20.8 billion keywords across 10 search engines in 243 countries. Semrush’s Keyword Magic tool has over [21\.1](https://semrush.sjv.io/c/2879459/1111506/13053) billion keywords across 142 geographic databases. Above all, the fact that Ahrefs offers some free [keyword research](https://attrock.com/marketing-templates/keyword-research-template/) tools may also play a role when determining which tool to opt for after reading the Semrush vs Ahrefs review. ### Backlink Analysis In terms of backlink analysis, Ahrefs has two main tools. They are: - Site Explorer - Content Explorer While these aren’t inherently [backlink analysis tools](https://attrock.com/blog/backlink-analysis-tools/), you can use them for the purpose seamlessly. Let’s find out how. #### Site Explorer Through the Site Explorer tool, you can dissect any domain’s backlink profile to the core. All you need to do is enter a domain on the tool. Ahrefs will then generate a list of all the referring domains, along with data on metrics such as DR (Domain Rating), UR (URL Rating), keywords, inbound and outbound links, anchor text used for the backlink, etc. You can also see the amount of traffic each page is getting. ![Site Explorer](https://attrock.com/wp-content/uploads/2021/09/Site-Explorer.png)![Site Explorer](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20621%22%3E%3C/svg%3E) Image via Ahrefs How does this help, you may ask? These metrics can help you identify which websites are driving the most traffic to your competitors. Eventually, you can figure out which of them you should reach out to. BTW, do you know what makes Ahrefs’ backlink data so reliable? The fact that it boasts the world’s largest index of live backlinks—over 14 trillion links\! #### Content Explorer To be able to receive backlinks naturally, your content needs to be strong and engaging. This is what the Ahrefs Content Explorer tool can help you with. It lets you discover the most popular articles on any topic. You can further filter the results by organic traffic, referring domains, social shares, etc. This way, you can easily gauge if there are certain topics that are attracting more backlinks. If there are, you must consider writing about those. ![Ahref Content Explorer](https://attrock.com/wp-content/uploads/2021/09/Ahref-Content-Explorer.png)![Ahref Content Explorer](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20619%22%3E%3C/svg%3E) Image via Ahrefs What else can the Content Explorer do? It can help you unearth broken link-building opportunities. In simple words, you can find dead pages with backlinks on any given topic. Then, you can recreate the dead page, and ask those linking to the dead page to link to you instead. Neat, right? ### Technical SEO Audit Ahrefs’ site audit tool will help you point out what is holding your website back from ranking. For starters, it will give your website an overall SEO health score by crawling all of its web pages. What’s more? It offers a range of free [audit tools](https://attrock.com/blog/best-seo-audit-tool/) such as: - Site Audit - Backlink Checker - Broken Link Checker - Website Authority Checker - SEO Checker - Website Checker While these are not standalone tools, they come as value-adds for those with Ahref’s subscription. For instance, if you have subscribed to one of Ahref’s paid plans, you will get 5,000 additional monthly crawl credits. However, in the battle between Semrush vs Ahrefs, Semrush has a slight edge because it offers a free plan, unlike Ahrefs. Site Audit extracts printable reports after grouping by issues. These reports are colored charts that let you visualize data in an easy way. It checks your website for over 100 pre-defined SEO issues relating to these issues: - Performance including too-large HTML or CSS,: slow pages - Missing or duplicate HTML tags - Non-optimal length of H1, title tags, and meta descriptions - Low word counts, duplicate pages, etc. - Missing social tags - Incoming links and orphan pages - Links to broken pages - Issues with JavaScript and images - External pages You can schedule the site crawls on a daily, weekly or monthly basis to stay on top of your site’s SEO. The Ahrefs SEO Toolbar is compatible with both Firefox and Chrome. You can add it as a browser extension to get rich SEO data on websites and pages you visit. Not surprisingly, thousands of professionals leverage this tool from Ahrefs to boost their SEO. Its free features are: - On-page SEO - SERP positions - Redirect tracer - Country changer - Outgoing links report along with broken link checker and link highlighter All in all, these tools help you know exactly where your (and your competitors’) website stands, and what to do to make it better. ![Ahref Technical SEO Audit](https://attrock.com/wp-content/uploads/2021/09/Ahref-Technical-SEO-Audit.png)![Ahref Technical SEO Audit](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20603%22%3E%3C/svg%3E) Image via Ahrefs For SEO professionals that want to go beyond the pre-defined issues, Ahrefs also offers a powerful Data Explorer tool. With it, one can make custom filters based on various parameters, and completely personalize the site auditing process. The best part about Ahrefs’ [site audit tool](https://attrock.com/blog/best-seo-audit-tool/)? It is completely cloud-based\! [Try Ahrefs Now.](https://attrock.com/go/ahrefsstarttrial) As you know by now after reading the Semrush vs Ahrefs review so far, that both the tools have robust SEO auditing features. You can use any of these tools to assess your site’s on-page and technical SEO. Both tools search for issues that impact your site’s SEO including: - Slow-loading content - Duplicate content - Missing headers and meta-descriptions - SSL problems - Crawl errors - Overuse of keywords - Large image files - Broken links Semrush’s audit tool automatically provides a simple list that you can use to fix your SEO issues. With Ahrefs, you’ll have to manually analyze the audit reports to create your own ‘to-do’ lists. However, you can create custom filters and segment your data using Ahref’s Data Explorer tool. ### Rank Tracking Now, we come to the rank tracking feature in this section of the Semrush vs Ahrefs blog post. The Ahrefs Rank Tracker helps you monitor your Google rankings across 170 countries. What do you need to do? Simply input a list of keywords, add multiple countries for each keyword, and type in your competitors’ URLs. Hereon, Ahrefs will start tracking data and send you consistent updates. The tool also churns out interactive graphs that will give you a history of metrics such as visibility, average position, and traffic. ![Ahref Rank Tracking](https://attrock.com/wp-content/uploads/2021/09/Ahref-Rank-Tracking.png)![Ahref Rank Tracking](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20518%22%3E%3C/svg%3E) Image via Ahrefs And that’s not it. You can also compare your keyword ranking side-by-side with your competitors’. This will help you comprehend where you’re lagging and over time, [improve your SEO results](https://attrock.com/blog/how-to-improve-seo/). The best part is that Ahrefs sends you regular email reports highlighting notable changes in your keyword rankings, so that you never miss a beat. ### Support Ahrefs makes it pretty easy for users to reach out for help. You can reach the customer support team via chat or email. Unfortunately, the platform doesn’t offer phone support yet. ![Ahref Support](https://attrock.com/wp-content/uploads/2021/09/Ahref-Support.png)![Ahref Support](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20549%22%3E%3C/svg%3E) Image via Ahrefs However, their support is generally pretty prompt, and they respond to queries within minutes. The team is available around the clock from Monday to Friday. ## Semrush Pricing Plans Semrush offers four plans you can choose from: - Free - Pro: \$119.95/month - Guru: \$229.95/month - Business: \$449.95/month So, which one is right for you? While you may be tempted to opt for the free plan, note that it comes with several limitations on its features and relatively weak campaign capabilities. That being said, if you’re only starting off or simply testing the platform’s UI, the free plan might work well for you\! The Pro plan is a great pick for startups, freelancers, and small in-house teams. The Guru plan, which is also the most sought-after plan, is perfect for SMEs, growing agencies, and marketing professionals. The Business plan is designed for large agencies and enterprises with a substantial online presence. Finally, you can also contact the sales team at [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) and get a plan customized for yourself\! ## Ahrefs Pricing Plans Like Semrush, Ahrefs also comes with four pricing plans: - Lite: \$99/month - Standard: \$199/month - Advanced: \$399/month - Enterprise: \$999/month The Lite plan gives access to many great features and is a steal at that price. It’s perfectly designed for freelancers and beginners. The Standard plan is best for small to medium-sized businesses and agencies. If you’re a professional SEO expert with the need for advanced features, put your faith in the Advanced plan. Need more? Check out the Ahrefs Agency plan. ## What Do Their Customers Say About Them? \| \| \| \|---\|---\| \| Semrush \| Ahrefs \| \| “If you ask an agency to deliver 10x organic search growth through content, they will assign a large team to your project. Our content team, in contrast, runs activities with Semrush without having an army of people specialized in SEO.”– Fabrizio Ballarini, Organic Growth, Wise. \| “Our company's SEO strategy is fully based on Ahrefs' tools and tutorials. Last year we increased organic traffic to our website by 250%.”– Evaldas Mockus, SEO team lead, Omnisend. \| \| “When it comes to pure value, Semrush wins. That's mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price.”– Brian Dean, Founder, Backlinko. \| “Ahrefs provides us with detailed and in-depth data that we need to make strategic decisions. Plus, it is fun and always getting better.”– Viola Eva, Founder, Flow SEO. \| \| \| \| \|---\|---\| \| [Get Started For Free Today\!](https://semrush.sjv.io/c/2879459/1111506/13053) \| [Try Ahrefs Now.](https://ahrefs.com/start-trial) \| [Get Started For Free Today\!](https://semrush.sjv.io/c/2879459/1111506/13053) [Try Ahrefs Now.](https://ahrefs.com/start-trial) ## FAQs ### Semrush Q1. Is Semrush a free tool? A. No, Semrush is a paid tool. While the platform does offer a free plan, there’s a catch. It comes with limited functionality. For instance, you can only manage one project and track 10 keywords per day. So, if your needs go beyond that, you should subscribe to one of its paid plans. Q2. Does Semrush offer a free trial? A. Yes! [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) offers a free 7-day trial with its Pro and Guru plans. It’s a great way to test out the platform’s features and UI. And while Semrush requires you to register with your credit card, you can rest assured that it won’t be charged until your free trial is over. Q3. Is Semrush worth the money? A. Semrush is 100% worth the money. While it’s anything but cheap with its lowest plan costing \$99, the investment definitely pays off in the long run. Semrush offers a number of premium SEO tools for keyword research, backlink analysis, position tracking, etc. What’s more? It also doubles up as a content marketing and social media marketing platform, giving users more bang for the buck. Q4. What is Semrush’s refund policy? A. Semrush offers a 7-day money-back guarantee. This means that if you request a refund within 7 days of signing up or renewing, Semrush will refund your net price. No questions asked. Q5. How many people can use Semrush? A. Semrush follows a one-owner-per-subscription model. However, if you’re using [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) for your team, you can always add new users as per your needs. Based on your plan, there’s an additional cost for the same. With the Pro plan, a new user costs \$45/month, whereas, with the Guru and Business plans, the cost is \$80/month and \$100/month respectively. [Get Semrush Free Trial Now\!](https://semrush.sjv.io/c/2879459/1111506/13053) ### Ahrefs Q1. Is Ahrefs free? A. No. Ahrefs is a paid tool. Unlike Semrush, it doesn’t offer a free trial or a free plan. However, you can enjoy 2 months free if you choose to pay annually. What’s more? Ahrefs does offer a bunch of SEO tools for free, such as a broken link checker, a website authority checker, a keyword rank checker, etc. Q2. Does Ahrefs come with a free trial? A. No, Ahrefs doesn’t come with a free trial. However, they offer free access to Webmaster tools including the Site Audit and Site Explorer tools. Q3. Is Ahrefs easy to use for beginners? A. Ahrefs is an easy-to-use SEO tool for beginners and experts alike. In fact, its clean and intuitive user interface is one of its biggest claims to fame. In addition, Ahrefs provides users with a number of blog articles, guides, and other resources so that they’re never left in the dark. You can also reach out to their customer support team in case of any queries. Q4. How many users can use an Ahrefs account? A. Ahrefs’ Lite and Standard plan only allow a single user per subscription. On the other hand, its Advanced and Enterprise plans allow three and five users per subscription respectively. However, no matter which plan you choose, you can add more users to your account at a cost ranging from \$20 to \$50 per user per month depending on the features. Q5. What can Ahrefs do? A. Ahrefs comes with premium tools that empower you to improve your site’s SEO. To scratch the surface, it can help you do keyword research for 10 search engines, conduct site audits and local SEO, and win more backlinks. The scope of the tool is endless. [Subscribe to Ahrefs Now\!](https://attrock.com/go/ahrefsstarttrial) ## Final Verdict The Semrush vs Ahrefs debate can go on forever. And by now, you can probably see why. They’re both spectacular [SEO platforms](https://attrock.com/blog/best-local-seo-tools/) that bring a suite of robust tools to the table. And while Semrush’s tools for keyword research are impeccable, Ahrefs offers the best backlink analysis features. But we’ll level with you. Given its massive databases and the additional features it offers, we would choose [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053). We’ve been using the tool for years now, and it has helped us unravel unmatched insights for ourselves and our clients. That being said, no tool is the wrong choice. Both Semrush and Ahrefs can help you improve your [SEO rankings](https://attrock.com/blog/how-to-improve-seo-rankings/) greatly. Which tool are you leaning towards? Have you tried any of them? Do you have an obvious preference? Please share your experience in the comments section. *Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.* ![](https://attrock.com/wp-content/uploads/2021/08/grv.png) ![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E) ###### About the Author [![](https://attrock.com/wp-content/themes/attrock_21/assets/img/author-f-link.png)![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E)](https://www.facebook.com/sharma.gaurav11) [![](https://attrock.com/wp-content/themes/attrock_21/assets/img/author-linkedin-link.png)![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E)](https://www.linkedin.com/in/marketingwithgaurav/) [![](https://attrock.com/wp-content/themes/attrock_21/assets/img/author-twitter-link.png)![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E)](https://twitter.com/Mktgwithgaurav) [![](https://attrock.com/wp-content/themes/attrock_21/assets/img/author-insta-link.png)![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E)](https://www.instagram.com/marketingwithgaurav/) Gaurav Sharma - CEO/Founder @ Attrock Gaurav Sharma is the Founder and CEO of [Attrock](https://attrock.com/), a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years \\| 10X leads \\| 2.8X conversions \\| 300K organic monthly traffic \\| 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more. Featured In ![Features & Contributions](https://attrock.com/wp-content/uploads/2025/09/sidebar_att-scaled.jpg) ![Features & Contributions](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E) Our Top Services - [SEO Services](https://attrock.com/search-engine-optimization-services/) - [Content Marketing Services](https://attrock.com/content-marketing-services/) - [Influencer Marketing Services](https://attrock.com/influencer-marketing-services/) - [Online PR Services](https://attrock.com/online-pr-services/) - [Lead Generation Services](https://attrock.com/lead-generation-services/) - [Landing Page Optimization Services](https://attrock.com/landing-page-optimization-services/) - [Affiliate Marketing Services](https://attrock.com/affiliate-marketing-services/) - [Email Marketing Services](https://attrock.com/email-marketing-services/) - [Podcast Launch Services](https://attrock.com/podcast-launch-services/) Solid Resources - [AI Content Detector](https://attrock.com/ai-content-detector/) - [Schema Markup Generator](https://attrock.com/schema-markup-generator/) - [TinyImage (Image Compression Tool)](https://attrock.com/image-compression-tool/) - [Email Permutator](https://attrock.com/email-permutator/) - [Image Resizer](https://attrock.com/image-resizer/) - [Word Counter](https://attrock.com/word-counter/) - [Keyword Density Checker](https://attrock.com/keyword-density-checker/) - [Redirection Checker](https://attrock.com/redirection-checker/) Subscribe to Our Newsletter Sample Banner Do you need help? Our marketing experts and proven strategies can improve your: - [Website Traffic]() - [Leads and Sales]() - [Branding (PR)]() #### Related Posts ![](https://attrock.com/wp-content/themes/attrock_21/assets/img/horizontal-line.png) ![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E) [Top 5 Guest Posting Services for Search Visibility in 2026 ![](https://attrock.com/wp-content/uploads/2025/11/Top-Guest-Posting-Services-for-Search-Visibility.jpg)![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E)](https://attrock.com/blog/guest-posting-services/) [7 Best Link Building Services Your Business Needs for Growth ![](https://attrock.com/wp-content/uploads/2025/10/Best-Link-Building-Services-Your-Business-Needs-for-Growth.jpg)![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E)](https://attrock.com/blog/best-link-building-services/) [What Is SEO? 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Readable Markdown	It’s 2024, but digital marketers are still participating in the Semrush vs Ahrefs debate. Both of these tools dominate the SEO landscape. Unsurprisingly, they also happen to be our favorite SEO tools. Semrush and Ahrefs can help you conduct keyword research, audit your website, find new backlinks, and more. The scope is endless. If money wasn’t one of the key deciding factors, we would highly recommend investing in both of these tools. However, doing that will set you back almost \$220 per month. And that’s considering you’re signing up for the most basic plans. Neither of these tools is cheap. So, assuming you had to invest in just one, which of the tools would you go for? This is the question you’ll have an answer to by the end of this Semrush vs Ahrefs review. Let’s get started. Semrush vs Ahrefs: The Summary Box #### Semrush - Semrush is an online visibility management platform. From keyword research to rank tracking and everything in between, Semrush is a spectacular all-in-one SEO tool that can help you get on top of the Google SERP. #### Ahrefs - Ahrefs is one of the leading SEO tools that rose to fame because of its unbeatable backlink analysis tool. However, just like Semrush, it can also perform other SEO-related tasks such as keyword research, link building, and more. * Product Ratings (Out of 5-stars) \| \| \| \| \|---\|---\|---\| \| \| Semrush \| Ahrefs \| \| Overall \| \| \| \| Support \| \| \| \| Features \| \| \| \| User-Friendliness \| \| \| \| Value for Money \| \| \| #### Semrush - Overall: - Support: - Features: - User-Friendliness: - Value for Money: #### Ahrefs - Overall: - Support: - Features: - User-Friendliness: - Value for Money: * Pros and Cons: Semrush \| \| \| \|---\|---\| \| Pros \| Cons \| \| Wide range of features \| Time-consuming \| \| Free version available \| UI has scope for improvement \| \| Several guides and resources for new users \| \| \| On-page, off-page, and technical SEO audits \| \| \| Fantastic site audit tool \| \| \| Regular updates \| \| \| Great customer support \| \| #### Pros - Wide range of features - Free version available - Several guides and resources for new users - On-page, off-page, and technical SEO audits - Fantastic site audit tool - Regular updates - Great customer support * #### Cons - Time-consuming - UI has scope for improvement * Pros and Cons: Ahrefs \| \| \| \|---\|---\| \| Pros \| Cons \| \| An extremely user-friendly interface \| No free plan \| \| Prompt customer support \| No free trial \| \| Massive backlink database \| Doesn’t integrate with Google Analytics \| \| Conducts on-page, off-page, and technical SEO audits \| \| \| Video tutorials for users \| \| \| Competitor spying \| \| #### Pros - An extremely user-friendly interface - Prompt customer support - Massive backlink database - Conducts on-page, off-page, and technical SEO audits - Video tutorials for users - Competitor spying * #### Cons - No free plan - No free trial - Doesn’t integrate with Google Analytics * Pricing Details: Semrush \| \| \| \|---\|---\| \| Pricing Plan \| Price \| \| Freemium \| Free \| \| Pro \| \$119.95/month \| \| Guru \| \$229.95/month \| \| Business \| \$449.95/month \| - Freemium: Free - Pro: \$119.95/month - Guru: \$229.95/month - Business: \$449.95/month [Try it for Free Today\!](https://semrush.sjv.io/c/2879459/1111506/13053) * Pricing Details: Ahrefs \| \| \| \|---\|---\| \| Pricing Plan \| Cost (Per Month) \| \| Lite \| \$99/month \| \| Standard \| \$199 per month \| \| Advanced \| \$399 per month \| \| Enterprise \| \$999/month \| - Lite: \$99/month - Standard: \$199/month - Advanced: \$399/month - Enterprise: \$999/month [Try Ahrefs\!](https://attrock.com/go/ahrefsstarttrial) Verdict: Unlike Ahrefs, Semrush offers both – a free plan, and a free trial. What’s more, its higher-tier plans are more affordable. That being said, both the tools are loaded with features. It’s all about finding which one works better for you. * Who is it For? \| \| \| \|---\|---\| \| Semrush \| Ahrefs \| \| Small and medium-sized businesses \| Small and medium-sized businesses \| \| Bloggers \| Bloggers \| \| Enterprises \| Enterprises \| \| Freelancers \| Freelancers \| \| Startups \| Startups \| \| Marketing agencies \| Marketing agencies \| \| Entrepreneurs \| Entrepreneurs \| #### Semrush - Small and medium-sized businesses - Bloggers - Enterprises - Freelancers - Startups - Marketing agencies - Entrepreneurs * #### Ahrefs - Small and medium-sized businesses - Bloggers - Enterprises - Freelancers - Startups - Marketing agencies - Entrepreneurs * Features Comparison: Semrush vs Ahrefs \| \| \| \| \| \|---\|---\|---\|---\| \| \| \| Semrush \| Ahrefs \| \| \| Keyword Overview \| \| \| \| \| Keyword Search \| \| \| \| Keyword Research \| Keyword Sorting \| \| \| \| \| Keyword Difficulty Scores \| \| \| \| \| Keyword Manager \| \| \| \| \| Site Auditing \| \| \| \| On-Page and Technical SEO \| Competitor Benchmarking \| \| \| \| \| Content Ideation \| \| – \| \| \| Link Building \| \| \| \| Off-Page SEO \| Backlinks Audit \| \| \| \| \| Rank Tracking \| \| \| \| \| Keyword Management \| \| \| \| Ads \| PPC Keyword Tool \| \| \| \| \| Ad Builder \| \| – \| \| \| Content Audit and Analytics \| \| \| \| Content Marketing \| Market Research \| \| \| \| \| Writing Assistant \| \| – \| \| Social Media Marketing \| Social Media Scheduler \| \| – \| \| \| Social Media Ads \| \| – \| \| \| Traffic Analytics \| \| \| \| Competitor Analysis \| Organic Search \| \| \| \| \| Brand Monitoring \| \| \| \| \| Free trial \| \| – \| \| Payment and Plans \| No credit card for the trial \| – \| – \| \| \| Money-back guarantee \| \| – \| \| \| Customized plan \| \| – \| #### Semrush - Keyword Research - Keyword Overview - Keyword Search - Keyword Sorting - Keyword Difficulty Scores - Keyword Manager - On-Page and Technical SEO - Site Auditing - Competitor Benchmarking - Content Ideation - Off-Page SEO - Link Building - Backlinks Audit - Rank Tracking - Ads - Keyword Management - PPC Keyword Tool - Ad Builder - Content Marketing - Content Audit and Analytics - Market Research - Writing Assistant - Social Media Marketing - Social Media Scheduler - Social Media Ads - Competitor Analysis - Traffic Analytics - Organic Search - Brand Monitoring - Payment and Plans - Free trial - Money-back guarantee - Customized plan * #### Ahrefs - Keyword Research - Keyword Overview - Keyword Search - Keyword Sorting - Keyword Difficulty Scores - Keyword Manager - On-Page and Technical SEO - Site Auditing - Competitor Benchmarking - Off-Page SEO - Link Building - Backlinks Audit - Rank Tracking - Ads - Keyword Management - PPC Keyword Tool - Content Marketing - Content Audit and Analytics - Market Research - Competitor Analysis - Traffic Analytics - Organic Search - Brand Monitoring Verdict: Both Semrush and Ahrefs are loaded with robust features. However, Semrush has a slight edge since it also offers tools for social media marketing and advertising. Disclaimer:* This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.* Table of Contents - [Detailed Review: Semrush](https://attrock.com/blog/semrush-vs-ahrefs/#Detailed_Review_Semrush "Detailed Review: Semrush") - [Keyword Research](https://attrock.com/blog/semrush-vs-ahrefs/#Keyword_Research "Keyword Research") - [Backlink Analysis](https://attrock.com/blog/semrush-vs-ahrefs/#Backlink_Analysis "Backlink Analysis") - [Technical SEO Audit](https://attrock.com/blog/semrush-vs-ahrefs/#Technical_SEO_Audit "Technical SEO Audit") - [Position Tracking](https://attrock.com/blog/semrush-vs-ahrefs/#Position_Tracking "Position Tracking") - [Support](https://attrock.com/blog/semrush-vs-ahrefs/#Support "Support") - [Additional Features](https://attrock.com/blog/semrush-vs-ahrefs/#Additional_Features "Additional Features") - [Detailed Review: Ahrefs](https://attrock.com/blog/semrush-vs-ahrefs/#Detailed_Review_Ahrefs "Detailed Review: Ahrefs") - [Keyword Explorer](https://attrock.com/blog/semrush-vs-ahrefs/#Keyword_Explorer "Keyword Explorer") - [Backlink Analysis](https://attrock.com/blog/semrush-vs-ahrefs/#Backlink_Analysis-2 "Backlink Analysis") - [Technical SEO Audit](https://attrock.com/blog/semrush-vs-ahrefs/#Technical_SEO_Audit-2 "Technical SEO Audit") - [Rank Tracking](https://attrock.com/blog/semrush-vs-ahrefs/#Rank_Tracking "Rank Tracking") - [Support](https://attrock.com/blog/semrush-vs-ahrefs/#Support-2 "Support") - [Semrush Pricing Plans](https://attrock.com/blog/semrush-vs-ahrefs/#Semrush_Pricing_Plans "Semrush Pricing Plans") - [Ahrefs Pricing Plans](https://attrock.com/blog/semrush-vs-ahrefs/#Ahrefs_Pricing_Plans "Ahrefs Pricing Plans") - [What Do Their Customers Say About Them?](https://attrock.com/blog/semrush-vs-ahrefs/#What_Do_Their_Customers_Say_About_Them "What Do Their Customers Say About Them?") - [FAQs](https://attrock.com/blog/semrush-vs-ahrefs/#FAQs "FAQs") - [Semrush](https://attrock.com/blog/semrush-vs-ahrefs/#Semrush "Semrush") - [Ahrefs](https://attrock.com/blog/semrush-vs-ahrefs/#Ahrefs "Ahrefs") - [Final Verdict](https://attrock.com/blog/semrush-vs-ahrefs/#Final_Verdict "Final Verdict") ## Detailed Review: Semrush One of Semrush’s most popular claims to fame is the diverse set of tools it offers. Despite the huge number of features, Semrush continues to be extremely easy to use for beginners and experts alike. That’s something, right? Now, without further ado, let’s review the platform’s primary features and find out if it’s worth your time and investment. ### Keyword Research Primarily known for its keyword research abilities, [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) offers 6 different tools for the purpose. These are: - Keyword Overview - Organic Research - Keyword Magic Tool - Keyword Gap - Keyword Manager - Organic Traffic Insights That’s a lot, right? Don’t be overwhelmed—let me walk you through each of these one at a time. #### Keyword Overview The Keyword Overview tool lets you run a full analysis of your target keywords in just a few clicks. All you need to do is enter the keyword and the country. ![Semrush Keyword Overview](https://attrock.com/wp-content/uploads/2021/09/Semrush-Keyword-Overview.png) Image via Semrush So, what information does Semrush generate for you? The tool will display metrics such as search volume, keyword difficulty, cost per click (CPC), global volume, and search trends. ![Semrush Display Metrics](https://attrock.com/wp-content/uploads/2021/09/Semrush-Display-Metrics.png) Image via Semrush As you can see, Semrush keyword research tool gives you in-depth data including: - Monthly search volume - Paid search data - Total number of organic results - CPC distribution - Keyword trends - Keyword suggestions - Phrase match keywords - Queries and related keyword ideas And that’s not it. Here are some of the other things the tool can do: - Easily export and import keyword lists - Analyze up to 100 URLs for your keyword - Generate millions of kickass content ideas - Build custom keyword lists But the reason [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) really wins here is its massive keyword database—21 billion words and counting. ![Massive Keyword Database](https://attrock.com/wp-content/uploads/2021/09/Keyword-Analytics.png) Image via Semrush (See the magic for yourself with a [7-day free trial](https://semrush.sjv.io/c/2879459/1111506/13053) of Semrush) #### Organic Research We all want to be let in on our competitors’ keyword strategies, right? Semrush’s Organic Research tool will help you do exactly that. With it, you can discover your competitors’ best keywords, keep close tabs on the way your rivals’ rankings are changing, and even find new organic competitors. #### Keyword Magic Tool This keyword research tool pretty much works like magic. It generates spectacular keyword suggestions by scouring 142 geodatabases. To further narrow down your search, you can also use modifiers such as Broad Match, Phrase Match, Exact Match, or Related. ![Keyword Magic Tool](https://attrock.com/wp-content/uploads/2021/09/Keyword-Magic-Tool.png) Image via Semrush The best part of the tool? Its auto-grouping feature. This lets you create automatic groups based on shared stems. The stem is a common root word amongst a group of phrases. For instance, “shoes for rains,” “shoes for football,” and “shoes on sale” share the stem “shoes.” These groups allow you to deepen your search, enabling you to access more relevant keyword ideas. #### Keyword Gap As the name suggests, this tool will help you identify SEO gaps by comparing your keyword profile to competitors’. You can specify up to 5 domains, subdomains, folders, or exact URLs of your choice. You can also go the extra mile to switch between [keyword types](https://seobuddy.com/blog/types-of-keywords/)—organic, paid search, and PLA. The best part is that you can compare keywords for URLs, subdomains, mobile, desktop, and subfolders. You can also see how keywords overlap between competing domains in the niche. ![Keyword Gap](https://attrock.com/wp-content/uploads/2021/09/Keyword-Gap-1.png) Image via Semrush Eventually, you can use the missing and weak keywords to feed your SEO campaigns. #### Keyword Manager You’re probably going to want to save your favorite keywords in one place. Thanks to [Semrush’s Keyword Manager](https://semrush.sjv.io/c/2879459/1111506/13053), you can list all your essential keywords and their metrics into XLSX or CSV files. It’s also extremely easy exporting them to other Semrush tools. ![Keyword Manager](https://attrock.com/wp-content/uploads/2021/09/Keyword-Manager.png) Image via Semrush [Try Semrush for Free Today](https://semrush.sjv.io/c/2879459/1111506/13053) #### Organic Traffic Insights This is just the tool you need to monitor your organic search traffic performance. It put together information from Semrush, Google Analytics, and Google Search Console in a single dashboard. ![Organic Traffic Insights](https://attrock.com/wp-content/uploads/2021/09/Organic-Traffic-Insights.png) Image via Semrush This tool helps you review your website’s performance based on metrics such as total users, new users, average session duration, bounce rate, etc. ### Backlink Analysis Now, on to the trickiest, yet most rewarding part of SEO. [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) provides a suite of robust tools for backlink management. From unearthing backlink opportunities to auditing them to tracking your progress, Semrush will do all the heavy lifting for you. Semrush offers five backlink tools: - Backlink Analytics - Backlink Audit Tool - Backlink Gap - Bulk Backlink Analysis - Link Building Tool Now, let’s find out how each one of them fares. #### Backlink Analytics Backlink Analytics on Semrush makes it easy for you to study your and your competitors’ backlink profiles. And how is that? You simply need to enter the domain or URL in the search box and press enter. The tool will then show you data on a number of metrics including the website’s authority, referring domains, backlinks, authority scores, etc. ![Backlink Analytics](https://attrock.com/wp-content/uploads/2021/09/Backlink-Analytics.png) Image via Semrush #### Backlink Audit Tool This tool gives you a complete overview of your backlink profile. It helps you weed out potentially harmful backlinks by displaying toxic scores based on over 45 markers. ![Backlink Audit Tool](https://attrock.com/wp-content/uploads/2021/09/Backlink-Audit-Tool.png) Image via Semrush What’s more? You can easily analyze the performance of your backlinks for the last 60 days. Based on the analysis, you can audit, remove, and disavow links to avoid Google penalties. (What are you waiting for? Claim your [free 7-day trial](https://semrush.sjv.io/c/2879459/1111506/13053) today!) #### Backlink Gap The Backlink Gap tool allows you to compare the backlink profiles of up to five websites at once. This is what the tool looks like: ![Backlink Gap](https://attrock.com/wp-content/uploads/2021/09/Backlink-Gap.png) Image via Semrush You can alter the time frame to view backlinks from over the past 3 months, the past year, or all time. This will help you identify new [link-building opportunities](https://attrock.com/blog/how-to-get-backlinks/). #### Bulk Backlink Analysis Want to compare the backlink profiles of several websites at once? [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) has just the right solution for you\! The bulk backlink analysis tool lets you enter up to 200 URLs, domains, subdomains, or folders at once. ![Bulk Backlink Analysis](https://attrock.com/wp-content/uploads/2021/09/Bulk-Backlink-Analysis.png) Image via Semrush To further dissect your rivals’ backlink strategy patterns, you can even sort the backlinks by text, image, form, frame, etc. Here’s what the results will look like: ![Backlink Strategy Patterns](https://attrock.com/wp-content/uploads/2021/09/Backlink-Strategy-Patterns.png) Image via Semrush #### Link Building Tool This is a handy tool for furthering your link-building efforts. So, what exactly does it do? For starters, it gives you a quick view of all your link-building activities. It will also generate a list of potential websites for backlinking based on a target keyword. ![Link Building Tool](https://attrock.com/wp-content/uploads/2021/09/Link-Building-Tool.png) Image via Semrush [Start Your Semrush Pro Free Trial Today\!](https://semrush.sjv.io/c/2879459/1111506/13053) Now, let’s take a look at the rest of Semrush’s features. ### Technical SEO Audit Semrush also lets you look into your website’s health score. It has one of the [best SEO audit tools](https://attrock.com/blog/best-seo-audit-tool/), that scans your website for more than 140 technical and SEO mistakes. It then offers actionable tips for improving your website. These can include: - Keyword suggestions - [Internal linking strategies](https://attrock.com/blog/internal-linking-for-seo/) - Ideas on how to improve content With this tool, you’ll also receive updates on the crawlability of your website. Based on the severity of the SEO issues, they are categorized into three groups of warnings, errors, and notices. While identifying the frequency of issues, Semrush informs you of the issue that requires your immediate attention. The Site Audit tool automatically crawls your website on a weekly basis once you schedule the audit. Once the crawl is complete, Semrush’s Site Audit tool generates in-depth SEO audit reports on: Website crawlability: Site Audit analyzes your site to check its crawlability and indexability. Loading speed: You will get a weekly report on your site’s performance in terms of page loading speed that impacts user experience in a major way. Issues with internal links: Right from broken links, too many links, to nofollow attributes, the SEO audit report gives you an overview of [internal linking](https://attrock.com/blog/internal-linking-for-seo/) issues. By fixing these issues, you can optimize the website structure and PageRank distribution. Security: The HTTPS report helps you monitor the status of your website’s security. International SEO: Running a website in multiple regions and languages? If you have a multilingual site, Google should ideally show content to users in the local language. For instance, for a Dutch user, the Dutch version of your web pages should be shown. The technical solution that ensures this happens, are the hreflang tags. Semrush’s Site Audit tool detects if the hreflang tags are being implemented correctly. If they are not implemented appropriately, the right local version of your web pages may not be shown by Google. Compare Crawls: Progress reports and Compare Crawls help you analyze and compare the results of various SEO audits and monitor progress over time. ![Technical SEO Audit](https://attrock.com/wp-content/uploads/2021/09/Technical-SEO-Audit.png) Image via Semrush When comparing Semrush vs Ahrefs, you need to evaluate not only the technical SEO audit capabilities of these tools but also the on-page SEO audit features. As you can expect, Semrush offers in-depth on-page SEO audit reports apart from technical SEO. These include: Semantic ideas: You can rely on the SEO Checker tool to discover topics and keywords that are related to your target keyword. By using these semantic ideas, you can enrich the content of your website..This, in turn, translates to improved Google rankings. Content analysis: Semrush’s on-page SEO capabilities extend to content analysis. The tool checks the content of top performers to offer content suggestions. For instance, you can gain insights on your content’s readability, whether it is informative, and if it suffers from keyword overstuffing. UX state: The page checker tool identifies the user experience state of your web pages by analyzing the data from Google Analytics. Understand how to get your website showcased in one of Google’s SERP Features. The tool sorts through data of your top 10 competitors, analyzes the keywords that trigger SERP features, and recommends actions. Links: You can discover quality backlinks by leveraging the [SEO audit tool](https://attrock.com/blog/best-seo-audit-tool/). Optimize ranking: The SEO Checker detects the top-performing web pages and gives you suggestions on optimizing them further with specific keywords. Isn’t that great? In a nutshell, [Semrush’s SEO Audit tool](https://semrush.sjv.io/c/2879459/1111506/13053) will point out issues on your website that need work, thus helping you climb up the Google search results page. ### Position Tracking The next aspect to cover in this comparison of Semrush vs Ahrefs is the position tracking feature. In the end, the impact of your SEO efforts boils down to your position on the SERP. Semrush makes rank tracking a breeze. It requires you to select your target keywords, following which it does all the work. This tool tracks your campaign progress, fixes cannibalization, and optimizes your targeting efforts. ![Position Tracking](https://attrock.com/wp-content/uploads/2021/09/Position-Tracking.png) Image via Semrush The best part? It updates its data every single day. The position [tracking tool](https://attrock.com/blog/rank-tracker-tools/) also shows you the best performing keywords for your website, along with those with positive impact (improved rankings) and negative (declined rankings). Many marketers really struggle to stay up to date with is the constant Google algorithm updates. But Semrush has one of the [best rank tracker tools](https://attrock.com/blog/rank-tracker-tools/), making it extremely easy to monitor these changes. (Don’t believe me? Grab your [free trial](https://semrush.sjv.io/c/2879459/1111506/13053) and see for yourself.) ### Support We haven’t needed much support with Semrush. And that’s a great thing\! That being said, you can contact the Semrush support team at any time. They offer three channels of support—chat, phone, and email. You can also reach out to them by filling out an online form and stating your query/requirement. ### Additional Features Semrush is not just an SEO tool. Let’s take a quick look at some of its other cool features. #### Content Marketing [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) offers an all-encompassing [content marketing platform](https://attrock.com/blog/content-marketing-tools/). It is armed with tools that help you conduct topic research, create content plans, write articles, optimize them, analyze mentions, measure performance, and eventually, improve it. ![Semrush Content Marketing](https://attrock.com/wp-content/uploads/2021/09/Semrush-Content-Marketing.png) Image via Semrush #### Social Media Platform Semrush comes equipped with a social media scheduler for various platforms. ![Semrush Social Media Toolkit](https://attrock.com/wp-content/uploads/2021/09/Semrush-Social-Media-Toolkit.png) Image via Semrush What else? You can use the platform to track competitors, understand your audience, boost your posts, as well as create and manage ad campaigns. Yes, you read that right. And again, this was just to scratch the surface. Semrush also offers an [affiliate program](https://attrock.com/blog/affiliate-marketing-tools/), detailed analytics reports, and more. Clearly, Semrush is a beast of a tool\! [Get Started Today\!](https://semrush.sjv.io/c/2879459/1111506/13053) Now, it’s time to put Ahrefs to the test. ## Detailed Review: Ahrefs Ahrefs is a popular SEO tool that’s widely touted for its ease of use. Like Semrush, [Ahrefs](https://attrock.com/blog/ahrefs-alternatives/) also offers tools to perform keyword research, backlink analysis, SEO audits, and position tracking. But the question is—when it comes to Semrush vs Ahrefs, is Ahrefs better than Semrush? Keep reading to find out. ### Keyword Explorer Ahrefs is armed with one of the most powerful keyword research tools. Its Keywords Explorer tool can inform your keyword strategy from start to end. Let’s find out all that it can do. #### Keyword Ideas and Analysis Just like most other [SEO tools](https://attrock.com/blog/best-seo-tools/), Ahrefs will generate thousands of keyword ideas in just a few clicks. Simply enter your target keyword, a search engine, and a country, and voilà! Ahrefs will present you with a list of keyword ideas. ![Keyword Ideas and Analysis](https://attrock.com/wp-content/uploads/2021/09/Keyword-Ideas-and-Analysis.png) Image via Ahrefs You can also see the keyword difficulty, search volumes, cost per click (CPC), parent keywords, etc. The kicker? You can analyze up to 10,000 keywords in one run. What’s more, Ahrefs realizes that Google isn’t the only search engine out there. And so, it generates keyword ideas for nine other search engines including YouTube, Amazon, and Yandex. Now, moving on to competitor keyword analysis. Does Ahrefs offer that feature? Yes\! Simply click on ‘Organic Search’ under the ‘Site Explorer’ tab. Then, enter your competitors’ domain name, and wait for the magic to unfold. Ahrefs will feed you with all the keywords your competitors are ranking for, across different countries. ![Organic Search](https://attrock.com/wp-content/uploads/2021/09/Organic-Search.png) Image via Ahrefs Remember—Ahrefs is equipped with data from 243 countries\! (Don’t miss out. Claim your [7-day trial](https://attrock.com/go/ahrefsstarttrial) now.) Here’s the list of useful data Ahref’s Keyword Explorer offers: - All keyword ideas including all the terms - Phrases that contain your keyword - Keyword ideas with the same terms as the target keyword - Search suggestions including queries that come up in ‘autocomplete’ during the keyword search - Newly discovered keywords and search queries - Top-ranking pages for the keyword you want to target #### Advanced Metrics for Deeper Insights If you want to dive deeper into the ‘why’ of your keyword difficulty score, Ahrefs’ advanced metrics will help you immensely. It shows you data for metrics such as: - Clicks Per Search: The number of search results people click on average for a particular keyword. - % of Paid Clicks vs Organic Clicks: Displays how clicks on the search results are distributed between paid and organic. - Return Rate: A Unique Ahrefs metric that analyzes which keyword gets more repeat searches. Analyzing this data will help you [get on the first page of Google quickly](https://attrock.com/blog/how-to-get-on-the-first-page-of-google/). #### SERP Overview Ahrefs’ SERP Overview report is a feature that’s one of its kind. It lets you see the top-ranking results for any keyword along with all their SEO metrics at a glance. ![Advanced Metrics for Deeper Insights](https://attrock.com/wp-content/uploads/2021/09/Advanced-Metrics-for-Deeper-Insights.png) Image via Ahrefs The tool brings together crucial SEO metrics such as organic traffic, organic keywords, and backlinks together. I’ve used this tool time and again to understand why certain pages rank where they do. Now, here, you might wonder at this stage of the Semrush vs Ahrefs review, which tool is better for keyword research. If we are going to judge solely on the tools’ keyword research capabilities, Semrush goes a step beyond Ahrefs. While Ahrefs shows you keyword difficulty, search volume, CPC, and clicks for seed keywords, Semrush also shows you keyword trends and competitive density. This doesn’t mean Ahrefs is bad! The area where Ahrefs scores over Semrush is that it shows you data from ten search engines, while Semrush focuses only on Google. Also, Ahrefs may be a better tool to use if you want clickstream based metrics. In terms of the keyword database, Ahrefs and Semrush are neck to neck. Ahrefs has 20.8 billion keywords across 10 search engines in 243 countries. Semrush’s Keyword Magic tool has over [21\.1](https://semrush.sjv.io/c/2879459/1111506/13053) billion keywords across 142 geographic databases. Above all, the fact that Ahrefs offers some free [keyword research](https://attrock.com/marketing-templates/keyword-research-template/) tools may also play a role when determining which tool to opt for after reading the Semrush vs Ahrefs review. ### Backlink Analysis In terms of backlink analysis, Ahrefs has two main tools. They are: - Site Explorer - Content Explorer While these aren’t inherently [backlink analysis tools](https://attrock.com/blog/backlink-analysis-tools/), you can use them for the purpose seamlessly. Let’s find out how. #### Site Explorer Through the Site Explorer tool, you can dissect any domain’s backlink profile to the core. All you need to do is enter a domain on the tool. Ahrefs will then generate a list of all the referring domains, along with data on metrics such as DR (Domain Rating), UR (URL Rating), keywords, inbound and outbound links, anchor text used for the backlink, etc. You can also see the amount of traffic each page is getting. ![Site Explorer](https://attrock.com/wp-content/uploads/2021/09/Site-Explorer.png) Image via Ahrefs How does this help, you may ask? These metrics can help you identify which websites are driving the most traffic to your competitors. Eventually, you can figure out which of them you should reach out to. BTW, do you know what makes Ahrefs’ backlink data so reliable? The fact that it boasts the world’s largest index of live backlinks—over 14 trillion links\! #### Content Explorer To be able to receive backlinks naturally, your content needs to be strong and engaging. This is what the Ahrefs Content Explorer tool can help you with. It lets you discover the most popular articles on any topic. You can further filter the results by organic traffic, referring domains, social shares, etc. This way, you can easily gauge if there are certain topics that are attracting more backlinks. If there are, you must consider writing about those. ![Ahref Content Explorer](https://attrock.com/wp-content/uploads/2021/09/Ahref-Content-Explorer.png) Image via Ahrefs What else can the Content Explorer do? It can help you unearth broken link-building opportunities. In simple words, you can find dead pages with backlinks on any given topic. Then, you can recreate the dead page, and ask those linking to the dead page to link to you instead. Neat, right? ### Technical SEO Audit Ahrefs’ site audit tool will help you point out what is holding your website back from ranking. For starters, it will give your website an overall SEO health score by crawling all of its web pages. What’s more? It offers a range of free [audit tools](https://attrock.com/blog/best-seo-audit-tool/) such as: - Site Audit - Backlink Checker - Broken Link Checker - Website Authority Checker - SEO Checker - Website Checker While these are not standalone tools, they come as value-adds for those with Ahref’s subscription. For instance, if you have subscribed to one of Ahref’s paid plans, you will get 5,000 additional monthly crawl credits. However, in the battle between Semrush vs Ahrefs, Semrush has a slight edge because it offers a free plan, unlike Ahrefs. Site Audit extracts printable reports after grouping by issues. These reports are colored charts that let you visualize data in an easy way. It checks your website for over 100 pre-defined SEO issues relating to these issues: - Performance including too-large HTML or CSS,: slow pages - Missing or duplicate HTML tags - Non-optimal length of H1, title tags, and meta descriptions - Low word counts, duplicate pages, etc. - Missing social tags - Incoming links and orphan pages - Links to broken pages - Issues with JavaScript and images - External pages You can schedule the site crawls on a daily, weekly or monthly basis to stay on top of your site’s SEO. The Ahrefs SEO Toolbar is compatible with both Firefox and Chrome. You can add it as a browser extension to get rich SEO data on websites and pages you visit. Not surprisingly, thousands of professionals leverage this tool from Ahrefs to boost their SEO. Its free features are: - On-page SEO - SERP positions - Redirect tracer - Country changer - Outgoing links report along with broken link checker and link highlighter All in all, these tools help you know exactly where your (and your competitors’) website stands, and what to do to make it better. ![Ahref Technical SEO Audit](https://attrock.com/wp-content/uploads/2021/09/Ahref-Technical-SEO-Audit.png) Image via Ahrefs For SEO professionals that want to go beyond the pre-defined issues, Ahrefs also offers a powerful Data Explorer tool. With it, one can make custom filters based on various parameters, and completely personalize the site auditing process. The best part about Ahrefs’ [site audit tool](https://attrock.com/blog/best-seo-audit-tool/)? It is completely cloud-based\! [Try Ahrefs Now.](https://attrock.com/go/ahrefsstarttrial) As you know by now after reading the Semrush vs Ahrefs review so far, that both the tools have robust SEO auditing features. You can use any of these tools to assess your site’s on-page and technical SEO. Both tools search for issues that impact your site’s SEO including: - Slow-loading content - Duplicate content - Missing headers and meta-descriptions - SSL problems - Crawl errors - Overuse of keywords - Large image files - Broken links Semrush’s audit tool automatically provides a simple list that you can use to fix your SEO issues. With Ahrefs, you’ll have to manually analyze the audit reports to create your own ‘to-do’ lists. However, you can create custom filters and segment your data using Ahref’s Data Explorer tool. ### Rank Tracking Now, we come to the rank tracking feature in this section of the Semrush vs Ahrefs blog post. The Ahrefs Rank Tracker helps you monitor your Google rankings across 170 countries. What do you need to do? Simply input a list of keywords, add multiple countries for each keyword, and type in your competitors’ URLs. Hereon, Ahrefs will start tracking data and send you consistent updates. The tool also churns out interactive graphs that will give you a history of metrics such as visibility, average position, and traffic. ![Ahref Rank Tracking](https://attrock.com/wp-content/uploads/2021/09/Ahref-Rank-Tracking.png) Image via Ahrefs And that’s not it. You can also compare your keyword ranking side-by-side with your competitors’. This will help you comprehend where you’re lagging and over time, [improve your SEO results](https://attrock.com/blog/how-to-improve-seo/). The best part is that Ahrefs sends you regular email reports highlighting notable changes in your keyword rankings, so that you never miss a beat. ### Support Ahrefs makes it pretty easy for users to reach out for help. You can reach the customer support team via chat or email. Unfortunately, the platform doesn’t offer phone support yet. ![Ahref Support](https://attrock.com/wp-content/uploads/2021/09/Ahref-Support.png) Image via Ahrefs However, their support is generally pretty prompt, and they respond to queries within minutes. The team is available around the clock from Monday to Friday. ## Semrush Pricing Plans Semrush offers four plans you can choose from: - Free - Pro: \$119.95/month - Guru: \$229.95/month - Business: \$449.95/month So, which one is right for you? While you may be tempted to opt for the free plan, note that it comes with several limitations on its features and relatively weak campaign capabilities. That being said, if you’re only starting off or simply testing the platform’s UI, the free plan might work well for you\! The Pro plan is a great pick for startups, freelancers, and small in-house teams. The Guru plan, which is also the most sought-after plan, is perfect for SMEs, growing agencies, and marketing professionals. The Business plan is designed for large agencies and enterprises with a substantial online presence. Finally, you can also contact the sales team at [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) and get a plan customized for yourself\! ## Ahrefs Pricing Plans Like Semrush, Ahrefs also comes with four pricing plans: - Lite: \$99/month - Standard: \$199/month - Advanced: \$399/month - Enterprise: \$999/month The Lite plan gives access to many great features and is a steal at that price. It’s perfectly designed for freelancers and beginners. The Standard plan is best for small to medium-sized businesses and agencies. If you’re a professional SEO expert with the need for advanced features, put your faith in the Advanced plan. Need more? Check out the Ahrefs Agency plan. ## What Do Their Customers Say About Them? \| \| \| \|---\|---\| \| Semrush \| Ahrefs \| \| “If you ask an agency to deliver 10x organic search growth through content, they will assign a large team to your project. Our content team, in contrast, runs activities with Semrush without having an army of people specialized in SEO.”– Fabrizio Ballarini, Organic Growth, Wise. \| “Our company's SEO strategy is fully based on Ahrefs' tools and tutorials. Last year we increased organic traffic to our website by 250%.”– Evaldas Mockus, SEO team lead, Omnisend. \| \| “When it comes to pure value, Semrush wins. That's mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price.”– Brian Dean, Founder, Backlinko. \| “Ahrefs provides us with detailed and in-depth data that we need to make strategic decisions. Plus, it is fun and always getting better.”– Viola Eva, Founder, Flow SEO. \| ## FAQs ### Semrush Q1. Is Semrush a free tool? A. No, Semrush is a paid tool. While the platform does offer a free plan, there’s a catch. It comes with limited functionality. For instance, you can only manage one project and track 10 keywords per day. So, if your needs go beyond that, you should subscribe to one of its paid plans. Q2. Does Semrush offer a free trial? A. Yes! [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) offers a free 7-day trial with its Pro and Guru plans. It’s a great way to test out the platform’s features and UI. And while Semrush requires you to register with your credit card, you can rest assured that it won’t be charged until your free trial is over. Q3. Is Semrush worth the money? A. Semrush is 100% worth the money. While it’s anything but cheap with its lowest plan costing \$99, the investment definitely pays off in the long run. Semrush offers a number of premium SEO tools for keyword research, backlink analysis, position tracking, etc. What’s more? It also doubles up as a content marketing and social media marketing platform, giving users more bang for the buck. Q4. What is Semrush’s refund policy? A. Semrush offers a 7-day money-back guarantee. This means that if you request a refund within 7 days of signing up or renewing, Semrush will refund your net price. No questions asked. Q5. How many people can use Semrush? A. Semrush follows a one-owner-per-subscription model. However, if you’re using [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053) for your team, you can always add new users as per your needs. Based on your plan, there’s an additional cost for the same. With the Pro plan, a new user costs \$45/month, whereas, with the Guru and Business plans, the cost is \$80/month and \$100/month respectively. [Get Semrush Free Trial Now\!](https://semrush.sjv.io/c/2879459/1111506/13053) ### Ahrefs Q1. Is Ahrefs free? A. No. Ahrefs is a paid tool. Unlike Semrush, it doesn’t offer a free trial or a free plan. However, you can enjoy 2 months free if you choose to pay annually. What’s more? Ahrefs does offer a bunch of SEO tools for free, such as a broken link checker, a website authority checker, a keyword rank checker, etc. Q2. Does Ahrefs come with a free trial? A. No, Ahrefs doesn’t come with a free trial. However, they offer free access to Webmaster tools including the Site Audit and Site Explorer tools. Q3. Is Ahrefs easy to use for beginners? A. Ahrefs is an easy-to-use SEO tool for beginners and experts alike. In fact, its clean and intuitive user interface is one of its biggest claims to fame. In addition, Ahrefs provides users with a number of blog articles, guides, and other resources so that they’re never left in the dark. You can also reach out to their customer support team in case of any queries. Q4. How many users can use an Ahrefs account? A. Ahrefs’ Lite and Standard plan only allow a single user per subscription. On the other hand, its Advanced and Enterprise plans allow three and five users per subscription respectively. However, no matter which plan you choose, you can add more users to your account at a cost ranging from \$20 to \$50 per user per month depending on the features. Q5. What can Ahrefs do? A. Ahrefs comes with premium tools that empower you to improve your site’s SEO. To scratch the surface, it can help you do keyword research for 10 search engines, conduct site audits and local SEO, and win more backlinks. The scope of the tool is endless. [Subscribe to Ahrefs Now\!](https://attrock.com/go/ahrefsstarttrial) ## Final Verdict The Semrush vs Ahrefs debate can go on forever. And by now, you can probably see why. They’re both spectacular [SEO platforms](https://attrock.com/blog/best-local-seo-tools/) that bring a suite of robust tools to the table. And while Semrush’s tools for keyword research are impeccable, Ahrefs offers the best backlink analysis features. But we’ll level with you. Given its massive databases and the additional features it offers, we would choose [Semrush](https://semrush.sjv.io/c/2879459/1111506/13053). We’ve been using the tool for years now, and it has helped us unravel unmatched insights for ourselves and our clients. That being said, no tool is the wrong choice. Both Semrush and Ahrefs can help you improve your [SEO rankings](https://attrock.com/blog/how-to-improve-seo-rankings/) greatly. Which tool are you leaning towards? Have you tried any of them? Do you have an obvious preference? Please share your experience in the comments section. *Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.*
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