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| Property | Value |
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| URL | https://americabydesign.gov/ |
| Last Crawled | 2026-04-10 19:08:36 (1 day ago) |
| First Indexed | 2025-08-24 05:59:51 (7 months ago) |
| HTTP Status Code | 200 |
| Meta Title | America by Design |
| Meta Description | A National Design Studio Initiative |
| Meta Canonical | null |
| Boilerpipe Text | America by Design
Aug 21, 2025
What's
the
biggest
brand
in
the
world?
If
you
said
Trump,
you're
not
wrong.
But
what's
the
foundation
of
that
brand?
One
that's
more
globally
recognized
than
practically
anything
else.
It's
the
nation…where
he
was
born.
It's
the
United
States
of
America.
The
USA
stands
for
freedom,
independence,
and
dreams,
yet
to
those
who
live
here,
the
government
is
known
for
being
slow,
hard
to
use,
and
often
stuck
in
the
past.
When
was
the
last
time
your
experience
with
the
government
exceeded
your
expectations?
What
if
it
did?
We've
been
conditioned
to
accept
that
mediocre
in
government
is
normal.
It's
not
normal.
It's
time
to
upgrade,
and
fix
the
nation's
digital
potholes.
President Nixon started this in the 1970s. His love for art led to a
beautification project
that fostered lasting improvements to society.
He
invited
top
designers
of
the
era
to
contribute
to
improving
the
US
with
better
design,
creating
timeless
marks
like…
The
NASA
logo.
The
National
Parks
branding.
The
highway
signage
system.
And
icons
and
design
language
still
in
use
today.
It's
time
to
continue
what
he
started…for
the
digital
age.
To
attract
the
best
talent
of
our
time.
To
update
today's
government
to
be
an
Apple
Store
like
experience:
beautifully
designed,
great
user
experience,
run
on
modern
software.
An
experience
that
projects
a
level
of
excellence
for
our
nation.
Something
you
actually
look
forward
to
when
you…
Pay off your student loans,
Move through TSA,
Renew your passport,
Visit national monuments,
Apply for a small business loan,
Apply for your green card,
Stay the night at a National Park,
Manage your Social Security.
Even file your taxes.
You
know,
the
things
that
touch
every
American.
The
things
that
create
the
interface
to
society.
An
interface
that's
ready
for
a
modern
overhaul.
To
present
our
nation
as
it
deserves
to
be
presented.
To
the
world,
and
to
the
people
who
reside
here.
The
same
way
a
hotelier
anticipates
the
needs
of
their
guests.
This
is
the
hospitality
design
for
our
nation.
This
is
President
Trump
going
bigger
than
President
Nixon.
This
is
America
by
Design.
AN OFFICIAL WEBSITE OF THE UNITED STATES GOVERNMENT
National Design Studio |
| Markdown | 
AN OFFICIAL WEBSITE OF THE UNITED STATES GOVERNMENT
A [National Design Studio](https://www.ndstudio.gov/) Initiative
A [National Design Studio](https://www.ndstudio.gov/) Initiative
President Trump signs the Executive
Order to modernize the interfaces that
serve everyday citizens.President Trump signs the Executive Order to modernize the interfaces that serve everyday citizens.[View the Executive Order](https://www.whitehouse.gov/presidential-actions/2025/08/improving-our-nation-through-better-design)
America by DesignAug 21, 2025
What's the biggest brand in the world? If you said Trump, you're not wrong. But what's the foundation of that brand? One that's more globally recognized than practically anything else.
It's the nation…where he was born. It's the United States of America.
The USA stands for freedom, independence, and dreams, yet to those who live here, the government is known for being slow, hard to use, and often stuck in the past.
When was the last time your experience with the government exceeded your expectations?
What if it did?
We've been conditioned to accept that mediocre in government is normal.
It's not normal.
It's time to upgrade, and fix the nation's digital potholes.
President Nixon started this in the 1970s. His love for art led to a [beautification project](https://www.presidency.ucsb.edu/documents/statement-about-increased-attention-the-arts-and-design-enhancing-federal-buildings-and) that fostered lasting improvements to society.
He invited top designers of the era to contribute to improving the US with better design, creating timeless marks like…
The NASA logo. The National Parks branding. The highway signage system.
And icons and design language still in use today.
It's time to continue what he started…for the digital age.
To attract the best talent of our time.
To update today's government to be an Apple Store like experience: beautifully designed, great user experience, run on modern software.
An experience that projects a level of excellence for our nation.
Something you actually look forward to when you…
*Pay off your student loans, Move through TSA, Renew your passport, Visit national monuments, Apply for a small business loan, Apply for your green card, Stay the night at a National Park, Manage your Social Security. Even file your taxes.*
You know, the things that touch every American.
The things that create the interface to society.
An interface that's ready for a modern overhaul.
To present our nation as it deserves to be presented.
To the world, and to the people who reside here.
The same way a hotelier anticipates the needs of their guests.
This is the hospitality design for our nation.
This is President Trump going bigger than President Nixon.
This is America by Design.
AN OFFICIAL WEBSITE OF THE UNITED STATES GOVERNMENT
National Design Studio |
| Readable Markdown | America by DesignAug 21, 2025
What's the biggest brand in the world? If you said Trump, you're not wrong. But what's the foundation of that brand? One that's more globally recognized than practically anything else.
It's the nation…where he was born. It's the United States of America.
The USA stands for freedom, independence, and dreams, yet to those who live here, the government is known for being slow, hard to use, and often stuck in the past.
When was the last time your experience with the government exceeded your expectations?
What if it did?
We've been conditioned to accept that mediocre in government is normal.
It's not normal.
It's time to upgrade, and fix the nation's digital potholes.
President Nixon started this in the 1970s. His love for art led to a [beautification project](https://www.presidency.ucsb.edu/documents/statement-about-increased-attention-the-arts-and-design-enhancing-federal-buildings-and) that fostered lasting improvements to society.
He invited top designers of the era to contribute to improving the US with better design, creating timeless marks like…
The NASA logo. The National Parks branding. The highway signage system.
And icons and design language still in use today.
It's time to continue what he started…for the digital age.
To attract the best talent of our time.
To update today's government to be an Apple Store like experience: beautifully designed, great user experience, run on modern software.
An experience that projects a level of excellence for our nation.
Something you actually look forward to when you…
*Pay off your student loans, Move through TSA, Renew your passport, Visit national monuments, Apply for a small business loan, Apply for your green card, Stay the night at a National Park, Manage your Social Security. Even file your taxes.*
You know, the things that touch every American.
The things that create the interface to society.
An interface that's ready for a modern overhaul.
To present our nation as it deserves to be presented.
To the world, and to the people who reside here.
The same way a hotelier anticipates the needs of their guests.
This is the hospitality design for our nation.
This is President Trump going bigger than President Nixon.
This is America by Design.
AN OFFICIAL WEBSITE OF THE UNITED STATES GOVERNMENT
National Design Studio |
| Shard | 185 (laksa) |
| Root Hash | 3744266756779696385 |
| Unparsed URL | gov,americabydesign!/ s443 |