🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 72 (from laksa046)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa072.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://about.fb.com/news/2021/10/facebook-company-is-now-meta/\')), getAhrefsUnparsedNoserviceFromURL(\'https://about.fb.com/news/2021/10/facebook-company-is-now-meta/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/","crawl_time":1775953017,"first_indexed_time":1635445549,"http_code":200,"src_unparsed":"com,fb!about,\/news\/2021\/10\/facebook-company-is-now-meta\/ s443","src_root_hash":"3811341956669177072","history_drop_reason":null,"meta_title":"The Facebook Company Is Now Meta | Meta","meta_descriptions":["CEO Mark Zuckerberg announced Meta, a new company brand for Facebook apps and technologies."],"attrs_boilerpipe_text":"Today at Connect 2021, CEO Mark Zuckerberg introduced\nMeta\n, which brings together our apps and technologies under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.\nThe metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company. Mark shared more about this vision in a\nfounder’s letter\n.\nOur annual Connect conference brings together augmented and virtual reality developers, content creators, marketers and others to celebrate the industry’s momentum and growth. This year’s virtual event explored what experiences in the metaverse could feel like over the next decade — from social connection, to entertainment, gaming, fitness, work, education and commerce. We also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a $150-million investment in immersive learning to train the next generation of creators.\nYou can watch the full Connect keynote and learn more about how the metaverse will unlock new opportunities at\nmeta.com\n. You can also learn more about our work over the past several months to develop the Meta brand on our\ndesign blog\n.\nRead all our news in the posts below:\nConnect 2021: Our Vision for the Metaverse\nHorizon Home, the Future of Work, Presence Platform, and More\nProject Aria Update\nHow VR Is Changing the Way We Collaborate and Get Things Done\nGaming News\n‘Blade & Sorcery: Nomad’ Is Coming to Oculus Quest\nSpark AR Roundup\nSpark AR Certification & Professional Course Preview\nOur corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter of 2021, we plan to report on two operating segments: Family of Apps and Reality Labs. We also intend to start trading under the new stock ticker we have reserved, MVRS, on December 1. Today’s announcement does not affect how we use or share data.\nSee also:\nBuilding the Metaverse Responsibly\n,\nExpanding Horizon: New Funding to Support Creators\n,\nIntroducing Our New Company Brand (2019)\nWhat is Meta?\nMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.\nDownloads","attrs_markdown":"[Skip to content](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/#content)\n\nViewing this site in\n\nVocê está visualizando este site em\n\nDiese Seite anzeigen auf\n\nVous consultez ce site en\n\nこのサイトを次の言語で表示\n\n다음 언어로 표시 중\n\nEste sitio se está viendo en\n\nEste sitio se está viendo en\n\n[Meta](https:\/\/about.meta.com\/)\n\n- [AI glasses](https:\/\/www.meta.com\/ai-glasses\/)\n  - [Menu](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n    - [Menu](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n    \n    Back\n- [Meta Quest](https:\/\/www.meta.com\/quest\/)\n  - [Menu](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n    - [Menu](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n    \n    Back\n- [Explore Meta](https:\/\/www.meta.com\/about\/)\n  - [Menu](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n    - [Menu](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n    \n    Back\n\n- [Support](https:\/\/www.meta.com\/help\/)\n  - [Help Center](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n- [Newsroom](https:\/\/about.fb.com\/news\/)\n\n- [Explore](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n  - [About AI glasses](https:\/\/www.meta.com\/ai-glasses\/)\n  - [Ray-Ban Meta](https:\/\/www.meta.com\/ai-glasses\/ray-ban-meta\/)\n  - [Oakley Meta Vanguard](https:\/\/www.meta.com\/ai-glasses\/oakley-meta-vanguard\/)\n  - [Oakley Meta HSTN](https:\/\/www.meta.com\/ai-glasses\/oakley-meta-hstn\/)\n  - [Meta Ray-Ban Display](https:\/\/www.meta.com\/ai-glasses\/meta-ray-ban-display\/)\n  - [Compare glasses](https:\/\/www.meta.com\/ai-glasses\/compare\/)\n- [Shop](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n  - [Shop all glasses](https:\/\/www.meta.com\/ai-glasses\/shop-all\/)\n  - [Certified refurbished](https:\/\/www.meta.com\/refurbished\/ai-glasses\/)\n  - [Prescription](https:\/\/www.meta.com\/ai-glasses\/prescription\/)\n\n#### Explore\n- [About AI glasses](https:\/\/www.meta.com\/ai-glasses\/)\n- [Ray-Ban Meta](https:\/\/www.meta.com\/ai-glasses\/ray-ban-meta\/)\n- [Oakley Meta Vanguard](https:\/\/www.meta.com\/ai-glasses\/oakley-meta-vanguard\/)\n- [Oakley Meta HSTN](https:\/\/www.meta.com\/ai-glasses\/oakley-meta-hstn\/)\n- [Meta Ray-Ban Display](https:\/\/www.meta.com\/ai-glasses\/meta-ray-ban-display\/)\n- [Compare glasses](https:\/\/www.meta.com\/ai-glasses\/compare\/)\n\n#### Shop\n- [Shop all glasses](https:\/\/www.meta.com\/ai-glasses\/shop-all\/)\n- [Certified refurbished](https:\/\/www.meta.com\/refurbished\/ai-glasses\/)\n- [Prescription](https:\/\/www.meta.com\/ai-glasses\/prescription\/)\n\n[![Ray-Ban Wayfarer](https:\/\/about.fb.com\/wp-content\/uploads\/2025\/09\/rayban-wayfarer.png?resize=460%2C264)](https:\/\/www.meta.com\/ai-glasses\/ray-ban-meta-wayfarer-gen-2\/)\n\n### Ray-Ban Meta\n[Shop Wayfarer (Gen 2)](https:\/\/www.meta.com\/ai-glasses\/ray-ban-meta-wayfarer-gen-2\/)\n\n[![Oakley Meta](https:\/\/about.fb.com\/wp-content\/uploads\/2025\/09\/oakleymetavanguard.png?resize=460%2C264)](https:\/\/www.meta.com\/ai-glasses\/oakley-meta-vanguard-glasses\/)\n\n### Oakley Meta\n[Shop Vanguard](https:\/\/www.meta.com\/ai-glasses\/oakley-meta-vanguard-glasses\/)\n\n[![Meta Ray-Ban Display](https:\/\/about.fb.com\/wp-content\/uploads\/2025\/09\/metaraybandisplay.png?resize=460%2C264)](https:\/\/www.meta.com\/ai-glasses\/meta-ray-ban-display\/)\n\n### Meta Ray-Ban Display\n[Learn More](https:\/\/www.meta.com\/ai-glasses\/meta-ray-ban-display\/)\n\n- [Meta Quest](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n  - [Meta Quest overview](https:\/\/www.meta.com\/quest\/)\n  - [Meta Quest 3s](https:\/\/www.meta.com\/quest\/quest-3s\/)\n  - [Meta Quest 3](https:\/\/www.meta.com\/quest\/quest-3\/)\n  - [Compare devices](https:\/\/www.meta.com\/quest\/compare\/)\n- [Accessories](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n  - [Accessories](https:\/\/www.meta.com\/quest\/accessories\/)\n  - [Play now. Pay later.](https:\/\/www.meta.com\/quest\/play-now-pay-later\/)\n  - [Meta Warranty Plus](https:\/\/www.meta.com\/warranty-plus\/meta-quest\/)\n  - [Gift Cards](https:\/\/www.meta.com\/quest\/gift-cards\/)\n- - [Work products overview](https:\/\/www.meta.com\/work)\n  - [Virtual reality headsets](https:\/\/www.meta.com\/work\/quest)\n  - [Meta Horizon Workrooms](https:\/\/www.meta.com\/work\/workrooms)\n  - [Workplace](https:\/\/www.meta.com\/work\/workplace)\n- #### [Learn about all technologies](https:\/\/about.meta.com\/technologies\/)\n\n#### Meta Quest\n- [Meta Quest overview](https:\/\/www.meta.com\/quest\/)\n- [Meta Quest 3s](https:\/\/www.meta.com\/quest\/quest-3s\/)\n- [Meta Quest 3](https:\/\/www.meta.com\/quest\/quest-3\/)\n- [Compare devices](https:\/\/www.meta.com\/quest\/compare\/)\n\n#### Accessories\n- [Accessories](https:\/\/www.meta.com\/quest\/accessories\/)\n- [Play now. Pay later.](https:\/\/www.meta.com\/quest\/play-now-pay-later\/)\n- [Meta Warranty Plus](https:\/\/www.meta.com\/warranty-plus\/meta-quest\/)\n- [Gift Cards](https:\/\/www.meta.com\/quest\/gift-cards\/)\n\n[![](https:\/\/about.fb.com\/wp-content\/uploads\/2025\/09\/Meta-Quest-3.png?fit=481%2C480)](https:\/\/www.meta.com\/quest\/quest-3\/)\n\n[Shop Meta Quest 3](https:\/\/www.meta.com\/quest\/quest-3\/)\n\n[![](https:\/\/about.fb.com\/wp-content\/uploads\/2025\/09\/meta-quest-3s.png?fit=481%2C480)](https:\/\/www.meta.com\/quest\/quest-3s\/)\n\n[Shop Meta Quest 3s](https:\/\/www.meta.com\/quest\/quest-3s\/)\n\n#### [Learn about all technologies](https:\/\/about.meta.com\/technologies\/)\n\n#### Apps\n- [Facebook](https:\/\/www.meta.com\/facebook-app\/)\n- [Messenger](https:\/\/www.meta.com\/messenger\/)\n- [Instagram](https:\/\/www.meta.com\/instagram\/)\n- [WhatsApp](https:\/\/www.meta.com\/whatsapp\/)\n- [Meta Horizon](https:\/\/www.meta.com\/experiences\/worlds\/2532035600194083\/)\n- [Threads](https:\/\/www.threads.com\/)\n\n#### Services\n- [Meta AI](https:\/\/ai.meta.com\/meta-ai\/)\n- [AI Studio](https:\/\/ai.meta.com\/ai-studio\/)\n- [Llama](https:\/\/www.llama.com\/)\n- [Meta Pay](https:\/\/www.meta.com\/meta-pay\/)\n- [Meta Verified](https:\/\/www.meta.com\/meta-verified\/)\n\n#### Community\n- [About Meta](https:\/\/www.meta.com\/about\/)\n- [Businesses](https:\/\/www.facebook.com\/business\/)\n- [Creators](https:\/\/creators.facebook.com\/)\n- [Developers](https:\/\/developers.meta.com\/)\n- [Educators](https:\/\/forwork.meta.com\/meta-for-education\/)\n- [Researchers](https:\/\/research.facebook.com\/)\n#### [Learn about Meta](https:\/\/about.meta.com\/)\n\n- [Businesses](https:\/\/www.facebook.com\/business\/)\n- [Creators](https:\/\/www.facebook.com\/creators\/)\n- [Developers](https:\/\/developers.facebook.com\/)\n\n- [Careers](https:\/\/www.metacareers.com\/)\n- [Investors](https:\/\/investor.fb.com\/home\/default.aspx)\n- [Media](https:\/\/www.facebook.com\/formedia)\n- [Researchers](https:\/\/research.facebook.com\/)\n- [Engineers](https:\/\/engineering.fb.com\/)\n\n- [Government, Politics & Advocacy](https:\/\/www.facebook.com\/gpa\/)\n- [Nonprofits](https:\/\/socialimpact.facebook.com\/)\n- [Educators](https:\/\/education.facebook.com\/)\n\n- [Store and Device Help Centers](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n  - [Find order](https:\/\/www.meta.com\/order\/find\/)\n  - [Meta Quest and Quest Pro](https:\/\/www.meta.com\/help\/quest\/?utm_content=84486)\n  - [AI Glasses](https:\/\/www.meta.com\/help\/ai-glasses\/)\n  - [Meta Portal](https:\/\/www.meta.com\/help\/portal\/?utm_content=69544)\n- [Meta Help Center](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n  - [Accounts Center](https:\/\/www.meta.com\/help\/accounts-center\/)\n  - [Meta Pay](https:\/\/www.meta.com\/help\/meta-pay\/)\n  - [Policies](https:\/\/www.meta.com\/help\/policies\/1138173423768570\/)\n  - [Connected Experiences](https:\/\/www.meta.com\/help\/connected-experiences\/)\n\n#### Store and Device Help Centers\n- [Find order](https:\/\/www.meta.com\/order\/find\/)\n- [Meta Quest and Quest Pro](https:\/\/www.meta.com\/help\/quest\/?utm_content=84486)\n- [AI Glasses](https:\/\/www.meta.com\/help\/ai-glasses\/)\n- [Meta Portal](https:\/\/www.meta.com\/help\/portal\/?utm_content=69544)\n\n#### Meta Help Center\n- [Accounts Center](https:\/\/www.meta.com\/help\/accounts-center\/)\n- [Meta Pay](https:\/\/www.meta.com\/help\/meta-pay\/)\n- [Policies](https:\/\/www.meta.com\/help\/policies\/1138173423768570\/)\n- [Connected Experiences](https:\/\/www.meta.com\/help\/connected-experiences\/)\n\n#### App Help Centers\n- [Meta Horizon](https:\/\/www.meta.com\/help\/quest\/landing\/horizon\/)\n- [Facebook](https:\/\/www.facebook.com\/help?ref=about.meta.com)\n- [Messenger](https:\/\/www.facebook.com\/help\/messenger-app\/?ref=about.meta.com)\n- [Instagram](https:\/\/help.instagram.com\/?fbclid=IwAR0eOKAhIz4VCjj3Nk9d7YDG6uePVY7K3GSxi7yTaS829no9e16Rtzwnin4)\n- [WhatsApp](https:\/\/faq.whatsapp.com\/?fbclid=IwAR2q8S17mg87QsNG6flzd8_jVwapuTq-12NEfDNKbe0Rj9Cfoads-QFfsnw)\n- [Workplace](https:\/\/www.facebook.com\/help\/work?ref=about.meta.com)\n\n[see all results for]()\n\nClose tray\n\n- [Technologies](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n  - [Menu](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n    - [Menu](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n    \n    Back\n- [Product News](https:\/\/about.fb.com\/news\/category\/product-news\/)\n- [Innovation](https:\/\/about.fb.com\/news\/category\/technology-and-innovation\/)\n- [Public Policy](https:\/\/about.fb.com\/news\/category\/public-policy\/)\n- [Youth Well-Being](https:\/\/about.fb.com\/news\/tag\/well-being\/)\n- [Privacy](https:\/\/about.fb.com\/news\/category\/data-and-privacy\/)\n- [Security](https:\/\/about.fb.com\/news\/tag\/security\/)\n\n[see all results for]()\n\n- [AI](https:\/\/about.fb.com\/news\/tag\/ai\/)\n- [Facebook](https:\/\/about.fb.com\/news\/category\/technologies\/facebook-app\/)\n- [Instagram](https:\/\/about.fb.com\/news\/category\/technologies\/instagram\/)\n- [Messenger](https:\/\/about.fb.com\/news\/category\/technologies\/messenger\/)\n- [Meta Quest](https:\/\/about.fb.com\/news\/category\/technologies\/oculus\/)\n- [Threads](https:\/\/about.fb.com\/news\/category\/technologies\/threads\/)\n- [WhatsApp](https:\/\/about.fb.com\/news\/category\/technologies\/whatsapp\/)\n- [AI Glasses](https:\/\/about.fb.com\/news\/tag\/ray-ban-meta-glasses\/)\n\n[Back to Newsroom](https:\/\/about.fb.com\/news)\n\n[Meta](https:\/\/about.fb.com\/news\/category\/technologies\/meta\/)\n\n# Introducing Meta: A Social Technology Company\nOctober 28, 2021\n\nNovember 7, 2022\n\nListen to Article\n\n10\n\nPause\n\n10\n\n![Facebook to Meta logo transformation animation](https:\/\/about.fb.com\/wp-content\/uploads\/2021\/10\/06_211025_CompanyEC_16x9__30fps__1080-1.gif)\n\nToday at Connect 2021, CEO Mark Zuckerberg introduced [Meta](https:\/\/about.facebook.com\/meta\/), which brings together our apps and technologies under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.\n\nThe metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company. Mark shared more about this vision in a [founder’s letter](https:\/\/about.fb.com\/news\/2021\/10\/founders-letter).\n\nOur annual Connect conference brings together augmented and virtual reality developers, content creators, marketers and others to celebrate the industry’s momentum and growth. This year’s virtual event explored what experiences in the metaverse could feel like over the next decade — from social connection, to entertainment, gaming, fitness, work, education and commerce. We also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a \\$150-million investment in immersive learning to train the next generation of creators.\n\nYou can watch the full Connect keynote and learn more about how the metaverse will unlock new opportunities at [meta.com](https:\/\/about.facebook.com\/meta\/). You can also learn more about our work over the past several months to develop the Meta brand on our [design blog](https:\/\/design.facebook.com\/stories\/designing-our-new-company-brand-meta). Read all our news in the posts below:\n\n- [Connect 2021: Our Vision for the Metaverse](https:\/\/tech.fb.com\/connect-2021-our-vision-for-the-metaverse\/)\n- [Horizon Home, the Future of Work, Presence Platform, and More](https:\/\/www.oculus.com\/blog\/connect-2021-recap-horizon-home-the-future-of-work-presence-platform-and-more\/)\n- [Project Aria Update](https:\/\/tech.fb.com\/update-a-year-of-progress-with-project-aria\/)\n- [How VR Is Changing the Way We Collaborate and Get Things Done](https:\/\/developer.oculus.com\/blog\/evolving-from-oculus-for-business-to-quest-for-business\/)\n- [Gaming News](https:\/\/www.oculus.com\/blog\/games-at-connect-2021\/)\n- [‘Blade & Sorcery: Nomad’ Is Coming to Oculus Quest](https:\/\/www.oculus.com\/blog\/innovative-physics-based-combat-game-blade-sorcery-nomad-is-coming-to-oculus-quest-this-november\/)\n- [Spark AR Roundup](https:\/\/sparkar.facebook.com\/blog\/facebook-connect-2021-roundup\/)\n- [Spark AR Certification & Professional Course Preview](https:\/\/sparkar.facebook.com\/blog\/sparkar-certification\/)\n\nOur corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter of 2021, we plan to report on two operating segments: Family of Apps and Reality Labs. We also intend to start trading under the new stock ticker we have reserved, MVRS, on December 1. Today’s announcement does not affect how we use or share data.\n\nSee also: [Building the Metaverse Responsibly](https:\/\/about.fb.com\/news\/2021\/09\/building-the-metaverse-responsibly\/), [Expanding Horizon: New Funding to Support Creators](https:\/\/about.fb.com\/news\/2021\/10\/expanding-horizon-new-funding-to-support-creators\/), [Introducing Our New Company Brand (2019)](https:\/\/about.fb.com\/news\/2019\/11\/introducing-our-new-company-brand\/)\n\n*What is Meta?*\n\n*Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.*\n\nDownloads\n\n[Press Assets](https:\/\/d1a.app.box.com\/s\/e6ut3x6z7b1zvk684m2irrwfi8gemkez)\n***\nCategories\n\n:\n\n[Company News](https:\/\/about.fb.com\/news\/category\/company-news\/%20)   [Meta](https:\/\/about.fb.com\/news\/category\/technologies\/meta\/%20)   [Meta Quest](https:\/\/about.fb.com\/news\/category\/technologies\/oculus\/%20)   [Technology and Innovation](https:\/\/about.fb.com\/news\/category\/technology-and-innovation\/%20)\n\nTags:\n\n[Augmented Reality](https:\/\/about.fb.com\/news\/tag\/augmented-reality\/)   [Metaverse](https:\/\/about.fb.com\/news\/tag\/metaverse\/)   [Virtual Reality](https:\/\/about.fb.com\/news\/tag\/virtual-reality\/)\n\n[![](https:\/\/about.fb.com\/wp-content\/plugins\/post-media-zip\/assets\/downloadicon_arrowimg.png) DOWNLOAD ALL IMAGES](https:\/\/about.fb.com\/wp-admin\/admin-post.php?action=pmz_download&post_id=31869&pmz_nonce=468117e393)\n\nShare this article\n\n![Share on Threads](https:\/\/about.fb.com\/wp-content\/themes\/fbcorp\/assets\/images\/article_threads.png) ![Share on Facebook](https:\/\/about.fb.com\/wp-content\/themes\/fbcorp\/assets\/images\/article_fb.png) ![Share on X](https:\/\/about.fb.com\/wp-content\/themes\/fbcorp\/assets\/images\/article_x.png)\n***\n\n## Recent News\n- [Introducing Muse Spark: MSL’s First Model, Purpose-Built to Prioritize People](https:\/\/about.fb.com\/news\/2026\/04\/introducing-muse-spark-meta-superintelligence-labs\/)\n- [Introducing Our First AI Glasses Built For Prescriptions](https:\/\/about.fb.com\/news\/2026\/03\/meta-ai-glasses-built-for-prescriptions\/)\n- [How AI Is Ushering in the Next Era of Risk Review at Meta](https:\/\/about.fb.com\/news\/2026\/03\/how-ai-is-ushering-in-the-next-era-of-risk-review-at-meta\/)\n- [WhatsApp Adds New Features to Simplify Storage, Switch Accounts, and More](https:\/\/about.fb.com\/news\/2026\/03\/whatsapp-new-features-simplify-storage-switch-accounts\/)\n## Related News\n[Meta](https:\/\/about.fb.com\/news\/category\/technologies\/meta\/)\n\n### [How We’re Advancing Accessibility at Meta](https:\/\/about.fb.com\/news\/2025\/05\/advancing-accessibility-meta\/)\nMay 15, 2025\n\nSeptember 15, 2025\n\n[Meta](https:\/\/about.fb.com\/news\/category\/technologies\/meta\/)\n\n### [Reflecting on Meta’s \\$8 Billion Investment in Privacy](https:\/\/about.fb.com\/news\/2025\/01\/meta-8-billion-investment-privacy\/)\nJanuary 28, 2025\n\nJuly 9, 2025\n\n## Follow Meta Newsroom\n[![Threads](https:\/\/about.fb.com\/wp-content\/themes\/fbcorp\/assets\/images\/sf-threads.png)](https:\/\/www.threads.net\/@MetaNewsroom)\n\n[![Instagram](https:\/\/about.fb.com\/wp-content\/themes\/fbcorp\/assets\/images\/sf-instagram.png)](https:\/\/www.instagram.com\/MetaNewsroom\/)\n\n[![Facebook](https:\/\/about.fb.com\/wp-content\/themes\/fbcorp\/assets\/images\/sf-facebook.png)](https:\/\/www.facebook.com\/MetaNewsroom)\n\n[![X](https:\/\/about.fb.com\/wp-content\/themes\/fbcorp\/assets\/images\/sf-x.png)](https:\/\/x.com\/MetaNewsroom)\n\n## Press Resources\n[press@meta.com](mailto:press@meta.com)\n\n[Media Gallery](https:\/\/about.facebook.com\/media-gallery\/)\n\n[Facebook](https:\/\/about.meta.com\/)\n\n- [Meta Store](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/)\n  - 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policies\n- [Community standards](https:\/\/transparency.meta.com\/policies\/community-standards\/)\n- [Privacy policy](https:\/\/www.meta.com\/legal\/privacy-policy\/)\n- [Terms](https:\/\/www.facebook.com\/terms.php)\n- [Cookie policy](https:\/\/www.facebook.com\/privacy\/policies\/cookies\/)\n\n#### App support\n- [Facebook Help Center](https:\/\/www.facebook.com\/help?ref=about.facebook.com)\n- [Messenger Help Center](https:\/\/www.facebook.com\/help\/messenger-app\/?ref=about.facebook.com)\n- [Instagram Help Center](https:\/\/help.instagram.com\/)\n- [WhatsApp Help Center](https:\/\/faq.whatsapp.com\/)\n- [Workplace Help Center](https:\/\/www.facebook.com\/help\/work?ref=about.facebook.com)\n- [Meta Verified](https:\/\/about.meta.com\/technologies\/meta-verified)\n***\n© 2026 Meta\n\n[Community Standards](https:\/\/transparency.fb.com\/policies\/community-standards\/?source=https%3A%2F%2Fwww.facebook.com%2Fcommunitystandards%2F)\n\n[Data Policy](https:\/\/www.facebook.com\/policy.php\/)\n\n[Terms](https:\/\/www.facebook.com\/terms.php\/)\n\n[Cookie policy](https:\/\/www.facebook.com\/policy\/cookies\/)\n\nTo help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Learn more, including about available controls: [Cookie Policy](https:\/\/www.facebook.com\/policies\/cookies)\n\nI Agree","attrs_readable_markdown":"Today at Connect 2021, CEO Mark Zuckerberg introduced [Meta](https:\/\/about.facebook.com\/meta\/), which brings together our apps and technologies under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.\n\nThe metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company. Mark shared more about this vision in a [founder’s letter](https:\/\/about.fb.com\/news\/2021\/10\/founders-letter).\n\nOur annual Connect conference brings together augmented and virtual reality developers, content creators, marketers and others to celebrate the industry’s momentum and growth. This year’s virtual event explored what experiences in the metaverse could feel like over the next decade — from social connection, to entertainment, gaming, fitness, work, education and commerce. We also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a \\$150-million investment in immersive learning to train the next generation of creators.\n\nYou can watch the full Connect keynote and learn more about how the metaverse will unlock new opportunities at [meta.com](https:\/\/about.facebook.com\/meta\/). You can also learn more about our work over the past several months to develop the Meta brand on our [design blog](https:\/\/design.facebook.com\/stories\/designing-our-new-company-brand-meta). Read all our news in the posts below:\n\n- [Connect 2021: Our Vision for the Metaverse](https:\/\/tech.fb.com\/connect-2021-our-vision-for-the-metaverse\/)\n- [Horizon Home, the Future of Work, Presence Platform, and More](https:\/\/www.oculus.com\/blog\/connect-2021-recap-horizon-home-the-future-of-work-presence-platform-and-more\/)\n- [Project Aria Update](https:\/\/tech.fb.com\/update-a-year-of-progress-with-project-aria\/)\n- [How VR Is Changing the Way We Collaborate and Get Things Done](https:\/\/developer.oculus.com\/blog\/evolving-from-oculus-for-business-to-quest-for-business\/)\n- [Gaming News](https:\/\/www.oculus.com\/blog\/games-at-connect-2021\/)\n- [‘Blade & Sorcery: Nomad’ Is Coming to Oculus Quest](https:\/\/www.oculus.com\/blog\/innovative-physics-based-combat-game-blade-sorcery-nomad-is-coming-to-oculus-quest-this-november\/)\n- [Spark AR Roundup](https:\/\/sparkar.facebook.com\/blog\/facebook-connect-2021-roundup\/)\n- [Spark AR Certification & Professional Course Preview](https:\/\/sparkar.facebook.com\/blog\/sparkar-certification\/)\n\nOur corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter of 2021, we plan to report on two operating segments: Family of Apps and Reality Labs. We also intend to start trading under the new stock ticker we have reserved, MVRS, on December 1. Today’s announcement does not affect how we use or share data.\n\nSee also: [Building the Metaverse Responsibly](https:\/\/about.fb.com\/news\/2021\/09\/building-the-metaverse-responsibly\/), [Expanding Horizon: New Funding to Support Creators](https:\/\/about.fb.com\/news\/2021\/10\/expanding-horizon-new-funding-to-support-creators\/), [Introducing Our New Company Brand (2019)](https:\/\/about.fb.com\/news\/2019\/11\/introducing-our-new-company-brand\/)\n\n*What is Meta?*\n\n*Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.*\n\nDownloads\n***\n***","meta_canonical":null}

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Meta Title	The Facebook Company Is Now Meta \| Meta
Meta Description	CEO Mark Zuckerberg announced Meta, a new company brand for Facebook apps and technologies.
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Boilerpipe Text	Today at Connect 2021, CEO Mark Zuckerberg introduced Meta , which brings together our apps and technologies under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses. The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company. Mark shared more about this vision in a founder’s letter . Our annual Connect conference brings together augmented and virtual reality developers, content creators, marketers and others to celebrate the industry’s momentum and growth. This year’s virtual event explored what experiences in the metaverse could feel like over the next decade — from social connection, to entertainment, gaming, fitness, work, education and commerce. We also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a $150-million investment in immersive learning to train the next generation of creators. You can watch the full Connect keynote and learn more about how the metaverse will unlock new opportunities at meta.com . You can also learn more about our work over the past several months to develop the Meta brand on our design blog . Read all our news in the posts below: Connect 2021: Our Vision for the Metaverse Horizon Home, the Future of Work, Presence Platform, and More Project Aria Update How VR Is Changing the Way We Collaborate and Get Things Done Gaming News ‘Blade & Sorcery: Nomad’ Is Coming to Oculus Quest Spark AR Roundup Spark AR Certification & Professional Course Preview Our corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter of 2021, we plan to report on two operating segments: Family of Apps and Reality Labs. We also intend to start trading under the new stock ticker we have reserved, MVRS, on December 1. Today’s announcement does not affect how we use or share data. See also: Building the Metaverse Responsibly , Expanding Horizon: New Funding to Support Creators , Introducing Our New Company Brand (2019) What is Meta? Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. Downloads
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Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses. The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company. Mark shared more about this vision in a [founder’s letter](https://about.fb.com/news/2021/10/founders-letter). Our annual Connect conference brings together augmented and virtual reality developers, content creators, marketers and others to celebrate the industry’s momentum and growth. This year’s virtual event explored what experiences in the metaverse could feel like over the next decade — from social connection, to entertainment, gaming, fitness, work, education and commerce. We also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a \$150-million investment in immersive learning to train the next generation of creators. You can watch the full Connect keynote and learn more about how the metaverse will unlock new opportunities at [meta.com](https://about.facebook.com/meta/). You can also learn more about our work over the past several months to develop the Meta brand on our [design blog](https://design.facebook.com/stories/designing-our-new-company-brand-meta). Read all our news in the posts below: - [Connect 2021: Our Vision for the Metaverse](https://tech.fb.com/connect-2021-our-vision-for-the-metaverse/) - [Horizon Home, the Future of Work, Presence Platform, and More](https://www.oculus.com/blog/connect-2021-recap-horizon-home-the-future-of-work-presence-platform-and-more/) - [Project Aria Update](https://tech.fb.com/update-a-year-of-progress-with-project-aria/) - [How VR Is Changing the Way We Collaborate and Get Things Done](https://developer.oculus.com/blog/evolving-from-oculus-for-business-to-quest-for-business/) - [Gaming News](https://www.oculus.com/blog/games-at-connect-2021/) - [‘Blade & Sorcery: Nomad’ Is Coming to Oculus Quest](https://www.oculus.com/blog/innovative-physics-based-combat-game-blade-sorcery-nomad-is-coming-to-oculus-quest-this-november/) - [Spark AR Roundup](https://sparkar.facebook.com/blog/facebook-connect-2021-roundup/) - [Spark AR Certification & Professional Course Preview](https://sparkar.facebook.com/blog/sparkar-certification/) Our corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter of 2021, we plan to report on two operating segments: Family of Apps and Reality Labs. We also intend to start trading under the new stock ticker we have reserved, MVRS, on December 1. Today’s announcement does not affect how we use or share data. See also: [Building the Metaverse Responsibly](https://about.fb.com/news/2021/09/building-the-metaverse-responsibly/), [Expanding Horizon: New Funding to Support Creators](https://about.fb.com/news/2021/10/expanding-horizon-new-funding-to-support-creators/), [Introducing Our New Company Brand (2019)](https://about.fb.com/news/2019/11/introducing-our-new-company-brand/) What is Meta? Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. 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Readable Markdown	Today at Connect 2021, CEO Mark Zuckerberg introduced [Meta](https://about.facebook.com/meta/), which brings together our apps and technologies under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses. The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company. Mark shared more about this vision in a [founder’s letter](https://about.fb.com/news/2021/10/founders-letter). Our annual Connect conference brings together augmented and virtual reality developers, content creators, marketers and others to celebrate the industry’s momentum and growth. This year’s virtual event explored what experiences in the metaverse could feel like over the next decade — from social connection, to entertainment, gaming, fitness, work, education and commerce. We also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a \$150-million investment in immersive learning to train the next generation of creators. You can watch the full Connect keynote and learn more about how the metaverse will unlock new opportunities at [meta.com](https://about.facebook.com/meta/). You can also learn more about our work over the past several months to develop the Meta brand on our [design blog](https://design.facebook.com/stories/designing-our-new-company-brand-meta). Read all our news in the posts below: - [Connect 2021: Our Vision for the Metaverse](https://tech.fb.com/connect-2021-our-vision-for-the-metaverse/) - [Horizon Home, the Future of Work, Presence Platform, and More](https://www.oculus.com/blog/connect-2021-recap-horizon-home-the-future-of-work-presence-platform-and-more/) - [Project Aria Update](https://tech.fb.com/update-a-year-of-progress-with-project-aria/) - [How VR Is Changing the Way We Collaborate and Get Things Done](https://developer.oculus.com/blog/evolving-from-oculus-for-business-to-quest-for-business/) - [Gaming News](https://www.oculus.com/blog/games-at-connect-2021/) - [‘Blade & Sorcery: Nomad’ Is Coming to Oculus Quest](https://www.oculus.com/blog/innovative-physics-based-combat-game-blade-sorcery-nomad-is-coming-to-oculus-quest-this-november/) - [Spark AR Roundup](https://sparkar.facebook.com/blog/facebook-connect-2021-roundup/) - [Spark AR Certification & Professional Course Preview](https://sparkar.facebook.com/blog/sparkar-certification/) Our corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter of 2021, we plan to report on two operating segments: Family of Apps and Reality Labs. We also intend to start trading under the new stock ticker we have reserved, MVRS, on December 1. Today’s announcement does not affect how we use or share data. See also: [Building the Metaverse Responsibly](https://about.fb.com/news/2021/09/building-the-metaverse-responsibly/), [Expanding Horizon: New Funding to Support Creators](https://about.fb.com/news/2021/10/expanding-horizon-new-funding-to-support-creators/), [Introducing Our New Company Brand (2019)](https://about.fb.com/news/2019/11/introducing-our-new-company-brand/) What is Meta? Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. Downloads * *
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